Virtual Vanguard: Show Us the Prompt
In our most recent Virtual Vanguard, 12 Marketing Vanguard members gathered to share their real use cases with one another: the agent that turned a two-week versioning process into two [...]
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Pringles Offers One Die-Hard Fan a Final Resting Place in a Branded Urn
Pringles is giving its iconic can a morbid Halloween twist this year.
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Flo and Motorway’s Playbook for Getting Cited by AI
At Semrush Spotlight, Flo described a dedicated AI discovery role and Motorway said its content gets cited within 24 hours on LLMs
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Chipotle Drops a ‘Big A** Bag’ to Make Group Dining a Bigger Deal
Chipotle dropped a three-foot-wide version of its takeout bag as part of a broader push to cater to group dining.
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ExclusiveMatt MacDonald Leaves VCCP for Omnicom’s Merkley+Partners
Filling a role that's been vacant since 2024, MacDonald has the task of reshaping the agency’s creative approach
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Aura Wants to Be the Social Network for People You Love, Not Just a Gift for Grandma
With its largest-ever campaign, Aura wants to turn a popular gift into an everyday way to stay close.
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Meta’s TikTok Link Ban Could Hobble Media Buyers’ Creator Campaigns
Blocking a rival makes sense, buyers say, but stopping brands from linking to TikTok is another matter.
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Publicis Thanks Omnicom For Market Consolidation As Q3 Growth Hits 5%
CEO Arthur Sadoun thanked Omnicom for consolidating the holdco landscape.
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With Fewer Big Holdcos, Arthur Sadoun Says Client Conflict Is No Longer a Dealbreaker
The Publicis CEO declined to discuss PepsiCo and Coke, but said managing competitors is becoming more common in a consolidated market
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The New Frontiers of Commerce Media
This post was created in partnership with SMGAs retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges.During ADWEEK House Advertising HQ, [...]
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Breaking Down the New Customer Acquisition Playbook
This post was created in partnership with ShopifyKey takeawaysMarketers must contend with a fragmented customer journey and evolving customer behaviors when calculating customer acquisition costs.During an ADWEEK House Advertising HQ [...]
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How Brands Can Build on Holiday Shopping to Inspire Lasting Loyalty
This post was created in partnership with RoundelHoliday shopping allows brands to surprise and delight consumers. And there’s a huge opportunity to turn those seasonal moments into lasting relationships.During an [...]
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Capturing the Moving Target of Consumer Intent
This post was created in partnership with Uber AdvertisingBrands still trying to follow the linear customer journey and sales funnel path could be left in the dust.During an ADWEEK House [...]
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A Good Deal Is Much More Than a Good Price During the Holidays
This post was created in partnership with FetchKey takeawaysConsumers aren’t spending less this holiday season. But they are becoming more selective about what they buy, weighing price, quality, convenience, rewards, [...]
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A Holiday Playbook for the Year’s Busiest Shopping Season
This post was created in partnership with CVS Media Exchange For retail brands, the holiday season is a critical time to get consumers into stores to shop. And because shoppers have such [...]
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