How Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1 Las Vegas Grand Prix
Committing early to the inaugural race and its teams kept Heinkeken, T-Mobile and MoneyGram ahead of the pack
How to Update Your Consumer Archetypes for Gender Inclusivity
Consumers who don’t see themselves in one brand will look to another.
Adam Scott Adds ‘Facial Hair Enthusiast’ to His CV in Philips Norelco Campaign
Scott said he’s been a Philips Norelco brand loyalist for years, after learning about the OneBlade from makeup artists on his various jobs.
Alphabet Grows Search and YouTube Revenue by Double Digits Amid Increased Competition
Network revenue, which encompasses Google's ad-tech business, continues to decline.
Creating a Culture of Fearlessness: Insights From Taco Bell CMO Taylor Montgomery
Learn more about the company's culture and the role of social media in modern brand management.
TechMagic Podcast: Balancing Innovation and Personal Data Protection
Join hosts Cathy Hackl and Lee Kebler in this engaging podcast as they discuss the latest news and trends in technology and innovation.
Leading Brand Transformation: A Masterclass With Doug Zarkin
The seasoned marketer highlights the importance of resonating with consumers on an emotional level and practical business outcomes in marketing.
How The Sports Bra Sold Its Game Plan to the World
The Sports Bra and owner Jenny Nguyen made Reddit co-founder Alexis Ohanian a believer and franchise investor.
WBD Reveals First-Party Data Platform to Unify Buying Across Its Portfolio
Warner Bros. Discovery is looking to unify buying with a new first-party data solution.
Taika Waititi and Future Bring Luxury With a Twist to Belvedere Ad
The new campaign for Belvedere 10, a $150-per-bottle line extension of the flagship vodka, adds a dose of humor that’s largely absent from the category's marketing.
Digital Video Ad Spend Will Exceed Linear for the First Time
IAB report finds digital video ad sales are growing nearly 80% faster than media overall.
Best Buy and CNET Are Combining Their Ad Inventory
The deal between Best Buy and CNET represents a significant innovation in retail media, one analyst said, and could mark a turning point as more retailers and publishers partner or [...]
Consumer Relationships Aren’t Built on Financial Incentives
The promise and pitfalls of zero-party data.
Le Monde in English Misses Lofty Subscriber Goals But Remains ‘Optimistic’
Le Monde aims to reach 1 million total subscribers by 2025 and is focusing on Olympic-sized opportunities.
Meta More Than Doubled Revenue From Its AI-Powered Ad Tool
Artificial intelligence continues to drive Meta's yearlong recovery, as revenue from its Advantage+ Shopping Campaigns more than doubled since last year.
Meta’s Ad Business Is Still Surging As Headcount Ticks Upward
Two charts show the tech giant's growth after Zuckerberg's 'Year of Efficiency.'