Watch All Sessions From the 13th Annual Social Media Week
Plus the first-ever Creator Visionary Awards
TikTok’s Katie Puris Talks About the Power of a Purpose-Driven Guidebook
It allows employees to connect on a deeper level with each other and the organization.
Fitzco Used Data Collection to Combat Emotionally-Charged Misinformation
Katy Tenerovich's team was tasked with getting a large swath of Atlanta on board with Covid-19 protocols.
McDonalds’ Jennifer Healan on How to Stay Relevant When Marketing Your Brand
Fan love on TikTok gave it a natural advantage.
Budding CMOs Must Leave Space for Magic, Says Uber’s Shivram Vaideeswaran
Speaking at Social Media Week, the global head of brand discussed how to master navigating change and value authenticity in the workplace.
Profitero’s Sarah Hofstetter on Unleashing Your Inner Diva and the Importance of Adaptability
The president of ecommerce growth platform Profitero shares her tips with marketers on how to further their careers.
Twitter’s Alphonzo Terrell Stands Up for Social Media Professionals Everywhere
He stressed the importance of taking a break for your mental health.
Keeping an Ear to the Ground Keeps Brands on Their Toes
The winning strategy, according to Hootsuite.
Cameo Isn’t Just for Fans Anymore—It’s for Marketers Too
CEO Steven Galanis explains how the platform can be used for brand campaigns.
GSK Focused on Social Insights Before the Pandemic. Here’s How it Paid Off
Humor works, but not always.
How to Navigate Social Media Coming Out of the Pandemic
Vice Media Group’s global CMO outlines a path to authenticity on social media.
An AI-Powered Approach Is Key to Customer Experience Management
Companies are collecting reams of data from consumers, but without the ability to distill and share it, it’s creating chaos.
How Many Social Pages Is Too Many?
This is what happens when brands are forced to 'kill their darlings.'
TikTok Helps Liquid Death Make Canned Water Cool
Mike Cessario, the brand’s CEO, compared creating social content to programming Adult Swim.
The Unique Opportunities of Clubhouse and the Rise of Social Audio
Kat Cole, dubbed the 'unofficial queen of Clubhouse,' shared insights at Adweek's Social Media Week 2021.