Social Media Week Europe was all about the creator.
YouTube is helping the brand do both better.
Post the Bud-Dylan Mulvaney backlash, these powerful, personal stories are a must-hear for all marketers.
BuzzFeed Inc, We Are Social and Butterfly 3ffect talk breaking social media algorithms.
At Social Media Week Europe, industry leaders identified three creator economy trends to watch.
Mark Kirkham, the beverage division's marketing boss, discusses how celebrity partnerships are evolving.
Creator Dan Mosaku recounted a major brand blunder.
At Social Media Week Europe, the ecommerce company talked about how creators can become its newest clients.
Creatorverse lessons from PepsiCo, BuzzFeed, Estee Lauder and more.
The Virgin Media O2 team partnered with creators who seemingly had nothing to do with their marketing objectives.
Social agency Coolr and the fast food giant on growing together in the U.K. at Social Media Week Europe.
Booking.com is one of a few brands actively prioritizing investments in understanding the LGBTQ+ community.
On Facebook, the publisher produces almost exclusively 60-second videos.
From the essential elements of a successful partnership to what inspires them.
This year's event was dedicated to the Creatorverse.