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How British Retailers’ War Over a Caterpillar Cake Became Marketing Gold

Aldi takes M&S head-on in legal battle between Colin and Cuthbert mascots in 'Caterpillar Wars of 2021.'

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How McDonald’s Social Media Director Uses Brand Power for the Greater Good

Innovators

Guillaume Huin explores how brands keep pushing on their identity quest and more

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Facebook Continues ‘More Together’ Campaign With Two Spots Focused on Dance and Basketball

The new films promote how diverse groups can connect on the platform.

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Instagram for Kids Doesn’t Have to Be a Problem

Before we even consider how we're rolling them out to children, we should be taking a look at how we are using these platforms ourselves.

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Avon Makes TikTok Debut as Part of ‘Digital Transformation’

Campaign by VaynerMedia is agency's first work for the brand.

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Infographic: Consumers Are Making More Purchases Through Social Media in the Pandemic

In-store shopping saw a 58% decrease among survey respondents.

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Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring Viral TikTok Creator

Soyoung Kang, CMO at Eos, recognized Joy's indelible contribution to the brand's most recent success.

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Miracle-Gro Has Created Cute, Kitschy Outfits for Your Houseplants

Brand giveaway takes plant parenting to a new level.

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NBA Stars Reunite for Goldfish Crackers’ #GoForTheHandful Campaign

Test your Goldfish-grabbing power against the largest hands in the NBA.

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How Hulu’s Head of Social and Brand Embraces Disruptive, Earth-Shattering Moments

Tatiana Holifield shares how a skill set of data science, psychology, and persuasive behaviors make one a great leader

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TikTok Turns Its Content Creators Into Brand Advisers Through Deal With IPG Mediabrands

Also available through the partnership will be training, access to resources and advice on best practices, as well as research and media trial opportunities.

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Starbucks Touts Sustainability in New Campaign

As part of the effort, the chain is airing a two-minute video on YouTube and IGTV, as well as on Starbucks Stories through the month of April.

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Community Over Cookies: How Slim Jim’s Long Boi Gang Claimed Victory in March Adness 2021

Sour Patch Kids, Oreo and McDonald's also made an impressive showing in the tournament.

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This Brand’s ‘Modern-Day Beauty Pageant’ Uses TikTok to Go Beyond Gender Stereotypes

Contestants will curate a look for each of the three themes and tag their videos with each respective hashtag, which will be judged by makeup artist Abby Roberts.