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Amid rapid growth of the creator economy, many marketers struggle to keep up with the speed of internet culture.
This was a key theme that emerged during Social Media Week Europe last week. In a panel moderated by Adweek’s Stephen Lepitak, VaynerMedia EMEA creative director, Dan Fryer, Accenture Song U.K. social and influencer head, Melody Meacher-Jones, and Billion Dollar Boy founder and Europe CEO, Thomas Walters, identified today’s creator economy trends–from emerging platforms to AI-generated billboards and virtual influencers.