The best ads leave lasting impressions on their audiences. Some ad campaigns tug at our heartstrings, give us hope, have us rolling on the floor laughing, and exude just about every other emotion imaginable. The Ad of the Day is our chance to celebrate some of our favorite ads online and on the traditional TV screen that has made us smile, think, cry, or laugh. Marketers create some stellar marketing campaigns, and we want to showcase the creative work that we consider the best in the industry.
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Bulleit Frontier Whiskey Makes ‘A Toast to the Times’ and a Commitment to Creatives

Award-winning spoken word poet J. Ivy and agency Anomaly lead its commitment to creatives.

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Small Gestures Equal Bold Declarations of Love in Doritos’ Latest, Resonant Pride Film

SlapGlobal releases a quiet film grounded in the realities of LGBTQ+ relationships.

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A Pet Psychic Captures Reviews of Kentucky That Come Straight From the Horse’s Mouth

Agency of record Cornett launches the latest thoroughbred-centric campaign for VisitLEX

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Gender Bias in Search Results Sparks Drive to ‘Correct the Internet’

DDB New Zealand's new spot identifies major inconsistencies in search engines for female athletes.

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Timothée Chalamet Is Seriously Considering His Options in Apple TV+’s Hilarious Ad

To create a bit of buzz around Apple TV+'s star-studded content, the brand tapped Chalamet for its latest brand campaign, "Call Me."

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Canal+ Captures That Feeling When a TV Finale Is a Dud in Hilariously Relatable Ad

French broadcaster Canal+ makes an ad for any fan who's ever been let down by a TV show's ending.

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Apple’s 6th Chinese New Year Film Captures the Resilient History of the Chinese Opera

Ahead of the Chinese New Year on Jan. 22, Apple is celebrating Chinese New Year with the launch of a new campaign featuring a heartwarming short film shot entirely on [...]

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This Installation at CES Tears Into Degree Discrimination

Ogilvy aims to value the alternative routes workers take to hone skills.

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McDonald’s Feel-Good Ad Is an ’80s Homage, Without Food or Restaurants

McDonald's golden arches don't appear in their usual form in this 1980s-inspired ad.

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Hyundai Aims to Correct the Way People Say Its Name

The brand has released a U.K.-focused ad campaign ahead of the release of its IONIQ 6 electric vehicle.

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Progressive Taps Family Matters’ Reginald VelJohnson to Star as TV Dad in Its Nostalgic Campaign

From a marketing perspective, Progressive sees “TV Dad” as “a three-prong power punch” that combines nostalgia and diversity with a cost-saving message that’s critical in inflationary times.

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This Short Film From Ikea Shows That Everyone Deserves a Lovely Home—Even Trolls

New work from Rethink continues the brand's penchant for whimsy.

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In This Clever Ad, WD-40 Is the Ultimate Key to a Prison Break

To capture the effectiveness of WD-40, a product that can remove rust among many other things, the brand launched a campaign aimed at highlighting the diverse capabilities of the product [...]

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Sonesta Hotels and Judy Greer Know That You Don’t Quite Know Their Names in New Ad

New work by RO New York positions brand's self-awareness as a superpower.

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Why Martha Stewart Is Using Tito’s to Clean Her Home This January

The brand teams up with the lifestyle guru to share the many creative ways you can use its vodka.