Sara Century is an Adweek freelance writer focused on creativity and brand campaigns.
A CGI Beaver Breaks Health Taboos in Ad About ‘Lady Parts’
pH-D Feminine Health uses humor and euphemism to relay the importance of vaginal health.
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Kyle MacLachlan Forms a Cult for the Second Coming of Arby’s Potato Cakes
Twin Peaks actor Kyle MacLachlan forms the mystical Order of Potato Cakes to celebrate the return of an Arby's fan favorite.
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Anderson .Paak Hits the Road for Lexus and Amazon Music
Anderson .Paak hits the road in a new music video for Lexus
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A Protein Bar Brand Created an Impostor to Guide Shoppers to the Real Thing
Protein bar brand Perfect Bar found an innovative way to guide customers to its product.
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LG’s Campaign Retrains Social Media Algorithms to Serve Up Positivity
LG's "Optimism Your Feed" campaign retrains social media algorithms to serve users more positive content.
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MLB Continues a Classic ‘Always Sunny’ Gag, With All Eyes on Rob McElhenney’s Choice
It's Always Sunny in Philadelphia character Mac, played by Rob McElhenney, had a long-running obsession with MLB player Chase Utley.
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Supercell’s Epic Ad for Squad Busters Stars Celebrities as Iconic Game Characters
The campaign by Uncommon Creative Studio features Chris Hemsworth, Christina Ricci, Ken Jeong, Will Arnett and more.
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Who Needs Minecraft? Kentucky Tourism Creates Original Video Game For Kids
The project, from ad agency Coomer, aims to get little ones excited about road trips.
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The Ordinary Shirks Beauty Marketing Conventions in Minimalist Ads
Billboards by Uncommon Creative Studio focus on the science behind the products.
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Xfinity and Filmmaking Legend Kathryn Bigelow Debut ‘Aviators’ Short Film
Xfinity released “The Aviators.” Created in partnership with agency of record Goodby Silverstein & Partners, this high-production short film introduces us to a group of veterans and one dedicated grandchild [...]
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