Sara Century
Sara Century is an Adweek freelance writer focused on creativity and brand campaigns.
Outback Steakhouse Will Replace Your Flakiest Friend With a Paid Actor for One Night Only
Flaky friends, gotta love ‘em, are a menace to society. The missed reservations and leftover concert tickets alone can really build up over the years. If only there were some [...]
Xbox ‘Field Trips’ Open Up Learning Opportunities Through Gaming
McCann London campaign invites children to learn through their favorite games.
Heinz Ketchup Stations Heat Up Chicago’s Condiment Controversy
Heinz placed billboards outside Chicago restaurants that don't serve ketchup, allowing diners to smack them for their favorite condiment.
The Testicular Cancer Society Hijacks Soccer Highlights to Encourage Self-Exams
The campaign by FP7 McCann Dubai encourages regular self-examinations among a soccer-loving demographic.
Oatly Introduces Minor League Baseball’s Newest Team: the Malmö Oat Milkers
Oatly continues its partnership with Minor League Baseball by introducing the league's 121st team, representing the brand's hometown in Sweden.
Gap and Palace Join Forces With Collection Celebrating 90s Culture
Gap and Palace joined forces in a collaboration celebrating 1990s culture.
Samsung Flips the Marketing Script With a Tech-Savvy ‘Grandma-Fluencer’
Samsung takes a new approach to influencer marketing by swapping a Gen-Z star for a tech-savvy grandmother.
Manscaped Encourages Men to Give Some Attention to ‘the Boys’
Manscaped's humorous campaign aims to open up a candid conversation about male grooming.
Heinz Introduces World’s First Ketchup Insurance Policy
Heinz campaign says you might be owed compensation for your love of ketchup.
Vaseline Restores City Murals to Promote Skin Health Equity
Showing the benefits of care and restoration, Vaseline encourages skin cancer prevention in underrepresented communities.