Portrait of Sara Century

Sara Century

Sara Century is an Adweek freelance writer focused on creativity and brand campaigns.

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A Jägermeister-Sponsored Documentary Toasts the Last Remaining Lesbian Bars in the US

Media

The documentary highlights bar owners, activists and archivists, talking about the impact of lesbian bars in their lives.

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São Paulo Museum of Modern Art Opens Its Virtual Doors in Minecraft

Performance Marketing

The 'MAM no Minecraft' initiative brings culture to the pixelated juggernaut.

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Anheuser-Busch Captures the Joy of Reconnecting Post-Lockdown in Aspirational Ad

Brand Marketing

The ad keeps narration to a minimum, instead choosing to emphasize the aspirational message behind the initiative.

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Christian Slater Returns to Cause Remote Chaos as HP’s Cyber Villain, The Wolf

Brand Marketing

HP teamed up with The Lab at Anonymous Content to promote better cyber security measures for those working from home.

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Merrell’s Newest Campaign is Challenging You to Do Just About Anything Outdoors

Brand Marketing

Whether you're baking cookies or watching a movie, Merrell says it can be done outside.

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Victoria Beer Celebrates Its Ties to Mexican Tradition in Summertime Campaign

Beer, Spirits & Cannabis

First brewed by Austrian immigrants back in 1865 in Toluca, Constellation Brands’ Victoria remains one of Mexico’s most recognizable beers. With a logo that sports the mythical king Gambrinus—fabled to [...]

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This Campaign Presents a Fuller Picture of Queer Communities in Stock Media

Diversity, Equity and Inclusion

According to a Facebook study, more than half of consumers don’t feel represented by advertising, while more than 70% expect companies to include diversity in their promotional materials. For the [...]

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Mindy Kaling Gives an Award-Worthy Speech for Completing Her Jog in This New Propel Ad

Food & Beverage

Whether you work out religiously or casually, chances are the last year brought some changes to your fitness routine. Indeed, for many, this last year might have felt just about [...]

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PlayStation Plus Welcomes Friendly—and Enduring—Competition in Latest Campaign

Gaming

Sony Interactive Entertainment sees its work with adam&eveDDB as a continuation bridging the gender gap in gaming marketing.

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New Discover Ads Highlight That We Still Have No Clue What School Will Look Like Next Year

Brand Marketing

During the pandemic, students have faced a series of unique challenges, from the technical hurdles that can come with remote learning to the uncertain schedules and shaky financial futures that [...]