Sara Century
Sara Century is an Adweek freelance writer focused on creativity and brand campaigns.
This Initiative Offers a Year of Rest for Black Activists and Community Builders
Mailchimp, Getaway and author Rachel Cargle provide cabin getaways where community fighters can disconnect for self-care.
Surfing Champ Gabriel Medina Awakens a God in a Stunning Banking Ad from Brazil
Creativity
Agency Leo Burnett Tailor Made helps a finance app make a splash with surfing champion Gabriel Medina...and the Greek god of the sea, Poseidon
Doritos Is Using TikTok to Find an Official ‘Flavor Confirmer’
Brand Marketing
The campaign, with influencer AdamW, highlights the brand's Nacho Cheese flavor.
We-Vibe’s Latest Campaign Revs Up Healthier Conversations About Sex for Seniors
With 'Silver Sex,' the adult toy maker talks about intimacy without ageism.
Microsoft Teams Transports Homebound Travelers to Tokyo in Worldly Campaign
Creativity
Campaign by McCann showcases a pandemic pleasure: couch tourism.
Pilsener Traces Enner Valencia’s Challenging Path to Soccer Greatness in Stirring Film
Brand Marketing
Shining a light not only on the success but also the adversity experience by native Ecuadorians, Cerveceria Nacional’s Pilsener brand is getting in touch with what makes Ecuador such a [...]
Peloton’s Latest Ad Recognizes the Far-Reaching Community That Powers the Brand
Brand Marketing
Usain Bolt and Allyson Felix cameo in a short film that honors the app's impressive network.
Blue Moon Creates a Beer Glass Fit for the Pandemic-Era Happy Hour
Brand Marketing
Blue Moon is offering beer drinkers the chance to win a limited-edition "Happy Hourglass."
The Pill Club Created Emojis to Aid Conversations About Reproductive Health
The Pill Club created three new emojis that represent different aspects of reproductive health.
Lilly Ad Shows That While America Isn’t No. 1 in Health, It Could Be One Day
Ahead of the Olympics, the medicine company's new campaign urges us to prioritize our well-being.