Portrait of Sara Century

Sara Century

Sara Century is an Adweek freelance writer focused on creativity and brand campaigns.

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These Volkswagens Truly Don’t Want to Be Serviced by Anyone Else in New Ads

Automotive

DDB Paris creates a humorous campaign about brand loyalty.

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AAPI Creative Spotlight: David Lee Channels the Brand’s Ethos to Make Something Memorable

Creative

Squarespace's chief creative officer turned a DIY campaign into a Super Bowl star.

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Plant-Based Eaters Face Their Horrified Younger Selves in Beyond Meat Jerky’s Funny New Ads

Plant-Based Products

For it's first-ever national campaign, the brand reminds us of how much we've evolved.

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AAPI Creative Spotlight: Daynah Singh is Paving the Way for New Ideas

Creative

The Tampa-based copywriter sees the impact of an inclusive industry—and she won't be stopped.

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Don’t Keep Dancing on Your Own: New DoorDash Ads Suggest Boogying With Your Stress

AdFreak

Canada's Hard Work Club creates a campaign with a little help from a classic Robyn tune.

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Why Is a Butter Brand Making Whiskey?

AdFreak

Upfield’s Country Crock has teamed with agency Ogilvy to raise awareness around the Cover Crop Project.

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AAPI Creative Spotlight: Palak Kapadia’s Work Redefines the Concept of ‘Cool’

Creative

Collaborative and forward-thinking, this copywriter wants to make room for different tastemakers.

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AAPI Creative Spotlight: Rohit Thawani Makes Work That Feels ‘Wrong in the Best Way’

Creative

The TBWA Media Arts star sees advertising as 'expression with purpose.'

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Sterling K. Brown Stars in Ad for Mastercard’s New Program Supporting Stand Up To Cancer

AdFreak

The brand is donating a portion of purchases to help the 'magnificent' cause.

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Amex Celebrates Wanderlust in a Campaign That Screams ‘You Had to Be There’

Travel & Transportation

New insights regarding the state of travel and entertainment inspire a whirlwind ad.

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