Portrait of Sara Century

Sara Century

Sara Century is an Adweek freelance writer focused on creativity and brand campaigns.

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Check Out This Behind-The-Scenes Look at Scream…the Musical

Creative

Scream: The Musical follows the tradition of gimmicks promoting horror movies.

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Jennifer Aniston Confronts Insomnia—and Herself—in Funny and Relatable Ad

Health and Wellness

Aniston has struggled with insomnia for almost twenty years.

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Teamwork Makes the Dream Work in New York Lottery’s Dynamic New Campaign

CPG & Grocery

The New York Lottery's X Series scratch-offs encourage playing together to increase the odds of a win.

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Kids Answer Challenges With ‘Hold My Fruit Bowl’ in Dole’s Meme-Inspired Campaign

Food & Beverage

The campaign uses a whimsical and family-friendly version of the "Hold My Beer" meme.

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Whole Foods Market Teams Up With TikTok’s Rudy Willingham to Reframe New Year’s Resolutions

Health and Wellness

The Resolution Renovator platform is part of Whole Foods Market's "Be Healthy. Be Happy. Be Whole." campaign.

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Planet Fitness Helps Dennis Rodman, William Shatner and More ‘Feel Fitacular’ in New Ad

Health and Wellness

Launched just ahead of the new year, Planet Fitness is leaning into the upside of working out—and a pack of celebrities—with its "Feel Fitacular" campaign.

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Google’s New Ads Capture the Magic of Photo Sharing and Connecting

Technology

New work starring Stephen Curry and Santa emphasize the ease of Google's features.

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Retired NBA All-Star Kevin Garnett Is Still Really Competitive in Funny BetMGM Ads

Sports Marketing

Kevin Garnett may have retired from basketball, but he still enjoys the thrill of winning in these new BetMGM spots.

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Naomi Osaka’s Beauty Brand Launches BIPOC-Centered Skin Care Initiative

Health and Wellness

'The Way We Glow' aims to inform consumers about Kinlò's skin care line, which is designed specifically for melanin rich skin.

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A Restaurant Creates a Catalog Full of Odd Gifts Inspired by Pizza

Food & Beverage

Canadian casual dining brand Boston Pizza (BP) is embracing nostalgia this Christmas with its Holiday Wish List, designed to resemble the catalogs of yesteryear. Created in partnership with agency john [...]