Portrait of Sara Century

Sara Century

Sara Century is an Adweek freelance writer focused on creativity and brand campaigns.

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Fros-T-Pain Wants to ‘Buy U a Frosty’ at Wendy’s

Food & Beverage

The hit single 'Buy U a Drank' gets a remix to promote the return of a summery menu item.

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This Energy Company Uses Beauty Marketing Tropes in Ad Starring Cara Delevingne 

AdFreak

Energy company Vattenfall created a face mist and beauty ad to promote fossil-free hydrogen.

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This Restaurant Brand Hijacked TikTokers’ Accounts to Remind Gen Z to Connect With Family

AdFreak

Thai franchise Five Star Chicken hijacked TikTokers' accounts to send at timely message to Gen Z

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Oscar Mayer’s Iconic Wienermobile Gets a New Name After 100 Years

Food & Beverage

Oscar Mayer's iconic Wienermobile is rebranding to introduce a new recipe.

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In Gatorade’s Breakup Story, a Heartbroken Man Finds Solace in Sports

AdFreak

A heartbroken man after a breakup finds healing through sports in Gatorade's new emotional ad.

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Postmates Creates New School Lunches to Celebrate Once-Ridiculed AAPI Cuisine

Food & Beverage

Food delivery service Postmates partners with LA chefs to recreate AAPI meals that were once the subject of ridicule.

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Visionworks Cleverly Uses Film Subtitles to Give Audiences an Eye Test

AdFreak

Retailer Visionworks cleverly uses film subtitles to encourage people to get eye tests.

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This AI-Powered App Helps Parkinson’s Patients Exercise Using Social Media

Health and Wellness

Thee app helps Parkinson's patients slow the progression of their symptoms while scrolling social media.

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These Suffering Cat Owners in Sheba’s Campaign Would Do Anything for Love

AdFreak

Sheba ads poke fun of the devotion some cat owners have for their pets.