Sara Century
Sara Century is a freelance contributor to Adweek.
Airbnb Blends Sweet Memories and a Classic Soundtrack to Lure Back Travelers
The vacation rental service reminds travelers of the sweet possibilities of travel.
Orbitz’s Vibrant New Campaign Encourages Queer Wanderers to Travel As They Are
New work with agency Laundry Service shows a continued commitment to LGBTQ+ communities.
Litter-Robot and Todrick Hall Team Up for New Music Video “We Don’t Scoop”
Brand Marketing
The video begins with Hall telling the tale of meeting his cat and falling in love—but feeling dismayed at the task of changing her litter box day after day.
A New Campaign Hopes to End the Shame Cycle Around Sex Work in the Netherlands
Staggering short films from Papel & Caneta aim to normalize the profession.
NBA Stars Reunite for Goldfish Crackers’ #GoForTheHandful Campaign
Creativity
Test your Goldfish-grabbing power against the largest hands in the NBA.
#NobelForMileva Wants History to Recognize the Influential Women in STEM
Diversity, Equity and Inclusion
Aided by agency SunsetDDB, Inspiring Girls calls for an overdue Nobel Peace Prize for Einstein's first wife, Mileva Marić.
Flow Sends a Star-Studded Message About Sustainability in New Campaign
By choosing brand ambassadors of many job titles, backgrounds, and interests, they are emphasizing the unifying aim behind the product.
Major League Baseball and Chevy Channel Field of Dreams in a Hopeful Opening Day Ad
Brand Marketing
To say the world of professional baseball has undergone a tumultuous year would be a huge understatement.
Grubhub and King Princess Make Sweet Music in New Tasty Tracks Content Series
With creative assistance from agency 72andSunny New York, the delivery service expands its Sound Bites series.
ViewSonic and Grammy-Nominated Louis York Pay Homage to Teachers in Warm Musical Film
Brand Marketing
Well before the arrival of a pandemic, teachers managed the largely thankless tasks of adapting to adverse circumstances, creating adaptive lesson plans for different environments and committing to a career [...]