Sara Century
Sara Century is an Adweek freelance writer focused on creativity and brand campaigns.
Check Out This Behind-The-Scenes Look at Scream…the Musical
Scream: The Musical follows the tradition of gimmicks promoting horror movies.
Jennifer Aniston Confronts Insomnia—and Herself—in Funny and Relatable Ad
Aniston has struggled with insomnia for almost twenty years.
Teamwork Makes the Dream Work in New York Lottery’s Dynamic New Campaign
The New York Lottery's X Series scratch-offs encourage playing together to increase the odds of a win.
Kids Answer Challenges With ‘Hold My Fruit Bowl’ in Dole’s Meme-Inspired Campaign
The campaign uses a whimsical and family-friendly version of the "Hold My Beer" meme.
Whole Foods Market Teams Up With TikTok’s Rudy Willingham to Reframe New Year’s Resolutions
The Resolution Renovator platform is part of Whole Foods Market's "Be Healthy. Be Happy. Be Whole." campaign.
Planet Fitness Helps Dennis Rodman, William Shatner and More ‘Feel Fitacular’ in New Ad
Launched just ahead of the new year, Planet Fitness is leaning into the upside of working out—and a pack of celebrities—with its "Feel Fitacular" campaign.
Google’s New Ads Capture the Magic of Photo Sharing and Connecting
New work starring Stephen Curry and Santa emphasize the ease of Google's features.
Retired NBA All-Star Kevin Garnett Is Still Really Competitive in Funny BetMGM Ads
Kevin Garnett may have retired from basketball, but he still enjoys the thrill of winning in these new BetMGM spots.
Naomi Osaka’s Beauty Brand Launches BIPOC-Centered Skin Care Initiative
'The Way We Glow' aims to inform consumers about Kinlò's skin care line, which is designed specifically for melanin rich skin.
A Restaurant Creates a Catalog Full of Odd Gifts Inspired by Pizza
Canadian casual dining brand Boston Pizza (BP) is embracing nostalgia this Christmas with its Holiday Wish List, designed to resemble the catalogs of yesteryear. Created in partnership with agency john [...]