Portrait of Sara Century

Sara Century

Sara Century is an Adweek freelance writer focused on creativity and brand campaigns.

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Manscaped Encourages Men to Give Some Attention to ‘the Boys’

CPG News

Manscaped's humorous campaign aims to open up a candid conversation about male grooming.

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Heinz Introduces World’s First Ketchup Insurance Policy

Food Industry News

Heinz campaign says you might be owed compensation for your love of ketchup.

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Vaseline Restores City Murals to Promote Skin Health Equity

CPG News

Showing the benefits of care and restoration, Vaseline encourages skin cancer prevention in underrepresented communities.

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Safety Is Sexy in Insurance Brand’s ’90s-Style R&B Music Video

Creative Advertising

Canadian insurer Belairdirect and agency Sid Lee celebrate safety on Valentine's Day.

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Eos’ Cheeky Twist on Valentine’s Day Is NSFW

Creative Advertising

The brand highlights dirty DMs and the intimate prep that goes into the romantic holiday.

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Teleflora’s Hopeful Ad Asks Couples What Makes Them ‘Believe in Love’

Creative Advertising

Teleflora's hopeful ad for Valentine's Day features interviews with real couples.

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e.l.f. Beauty’s True Crime Parody Calls for End to Cosmetic Theft

Creative Advertising

e.l.f. Beauty parodies the true crime genre to highlight the issue of intergenerational makeup theft.

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Gousto Goes to Court to ‘Steal the Show’ From Primetime TV

Food Industry News

Gousto re-creates a courtroom drama where the focus shifts back to dinner.

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Slack Breaks Into Song and Dance in This Whimsical Musical About Meetings

Technology

Slack pokes fun at unnecessary workplace meetings in this playful musical ad.

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Amazon Prime Embraces the Potential for ‘New Beginnings’ in the New Year

Ecommerce News

Created in partnership with Wieden+Kennedy London, the campaign shows people going through big life changes with a little help from Prime.