Portrait of Sara Century

Sara Century

Sara Century is an Adweek freelance writer focused on creativity and brand campaigns.

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This Initiative Offers a Year of Rest for Black Activists and Community Builders

Travel & Transportation

Mailchimp, Getaway and author Rachel Cargle provide cabin getaways where community fighters can disconnect for self-care.

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Surfing Champ Gabriel Medina Awakens a God in a Stunning Banking Ad from Brazil

Creativity

Agency Leo Burnett Tailor Made helps a finance app make a splash with surfing champion Gabriel Medina...and the Greek god of the sea, Poseidon

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Doritos Is Using TikTok to Find an Official ‘Flavor Confirmer’

Brand Marketing

The campaign, with influencer AdamW, highlights the brand's Nacho Cheese flavor.

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We-Vibe’s Latest Campaign Revs Up Healthier Conversations About Sex for Seniors

Health and Wellness

With 'Silver Sex,' the adult toy maker talks about intimacy without ageism.

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Microsoft Teams Transports Homebound Travelers to Tokyo in Worldly Campaign

Creativity

Campaign by McCann showcases a pandemic pleasure: couch tourism.

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Pilsener Traces Enner Valencia’s Challenging Path to Soccer Greatness in Stirring Film

Brand Marketing

Shining a light not only on the success but also the adversity experience by native Ecuadorians, Cerveceria Nacional’s Pilsener brand is getting in touch with what makes Ecuador such a [...]

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Peloton’s Latest Ad Recognizes the Far-Reaching Community That Powers the Brand

Brand Marketing

Usain Bolt and Allyson Felix cameo in a short film that honors the app's impressive network.

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Blue Moon Creates a Beer Glass Fit for the Pandemic-Era Happy Hour

Brand Marketing

Blue Moon is offering beer drinkers the chance to win a limited-edition "Happy Hourglass."

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The Pill Club Created Emojis to Aid Conversations About Reproductive Health

Health and Wellness

The Pill Club created three new emojis that represent different aspects of reproductive health.

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Lilly Ad Shows That While America Isn’t No. 1 in Health, It Could Be One Day

Health and Wellness

Ahead of the Olympics, the medicine company's new campaign urges us to prioritize our well-being.