Sara Century
Sara Century is an Adweek freelance writer focused on creativity and brand campaigns.
Manscaped Encourages Men to Give Some Attention to ‘the Boys’
Manscaped's humorous campaign aims to open up a candid conversation about male grooming.
Heinz Introduces World’s First Ketchup Insurance Policy
Heinz campaign says you might be owed compensation for your love of ketchup.
Vaseline Restores City Murals to Promote Skin Health Equity
Showing the benefits of care and restoration, Vaseline encourages skin cancer prevention in underrepresented communities.
Safety Is Sexy in Insurance Brand’s ’90s-Style R&B Music Video
Canadian insurer Belairdirect and agency Sid Lee celebrate safety on Valentine's Day.
Eos’ Cheeky Twist on Valentine’s Day Is NSFW
The brand highlights dirty DMs and the intimate prep that goes into the romantic holiday.
Teleflora’s Hopeful Ad Asks Couples What Makes Them ‘Believe in Love’
Teleflora's hopeful ad for Valentine's Day features interviews with real couples.
e.l.f. Beauty’s True Crime Parody Calls for End to Cosmetic Theft
e.l.f. Beauty parodies the true crime genre to highlight the issue of intergenerational makeup theft.
Gousto Goes to Court to ‘Steal the Show’ From Primetime TV
Gousto re-creates a courtroom drama where the focus shifts back to dinner.
Slack Breaks Into Song and Dance in This Whimsical Musical About Meetings
Slack pokes fun at unnecessary workplace meetings in this playful musical ad.
Amazon Prime Embraces the Potential for ‘New Beginnings’ in the New Year
Created in partnership with Wieden+Kennedy London, the campaign shows people going through big life changes with a little help from Prime.