Sara Century
Sara Century is an Adweek freelance writer focused on creativity and brand campaigns.
Fros-T-Pain Wants to ‘Buy U a Frosty’ at Wendy’s
The hit single 'Buy U a Drank' gets a remix to promote the return of a summery menu item.
Kraft Mac & Cheese Takes Comfort to Epic Proportions in Feel-Good Ads for New Frozen Range
Kraft Mac & Cheese promotes frozen range with absurdist spots
This Energy Company Uses Beauty Marketing Tropes in Ad Starring Cara Delevingne
Energy company Vattenfall created a face mist and beauty ad to promote fossil-free hydrogen.
This Restaurant Brand Hijacked TikTokers’ Accounts to Remind Gen Z to Connect With Family
Thai franchise Five Star Chicken hijacked TikTokers' accounts to send at timely message to Gen Z
Oscar Mayer’s Iconic Wienermobile Gets a New Name After 100 Years
Oscar Mayer's iconic Wienermobile is rebranding to introduce a new recipe.
In Gatorade’s Breakup Story, a Heartbroken Man Finds Solace in Sports
A heartbroken man after a breakup finds healing through sports in Gatorade's new emotional ad.
Postmates Creates New School Lunches to Celebrate Once-Ridiculed AAPI Cuisine
Food delivery service Postmates partners with LA chefs to recreate AAPI meals that were once the subject of ridicule.
Visionworks Cleverly Uses Film Subtitles to Give Audiences an Eye Test
Retailer Visionworks cleverly uses film subtitles to encourage people to get eye tests.
This AI-Powered App Helps Parkinson’s Patients Exercise Using Social Media
Thee app helps Parkinson's patients slow the progression of their symptoms while scrolling social media.
These Suffering Cat Owners in Sheba’s Campaign Would Do Anything for Love
Sheba ads poke fun of the devotion some cat owners have for their pets.