Sara Century
Sara Century is an Adweek freelance writer focused on creativity and brand campaigns.
Budweiser Treats Music Fans to Vinyl Records in the Form of Beer Coasters
Budweiser and Wieden+Kennedy team up to tell music fans 'the stage is yours to take' with limited edition vinyl coasters.
Cottonelle Gets Personal—and Funny—About ‘Down There Care’
No cuddly mascots, just business in campaign by FCB Chicago.
Nike Created a Radio Station to Pay Homage to Underground Music for Air Max Day
Agency AKQA and JD Sports helped Nike ring in an Air Max Day for the ages.
Why Mercedes-Benz Turned Parking Spaces into Pop-up Motor Showcases
Team X Thailand helps the brand get the word out about their unique booth at the Bangkok Motor Show.
Coors Light Taps Dick Vitale as the ‘Ambassador of Chill’ With Limited ‘Coors-icles’
College basketball fans are well acquainted with the lead-in to spring and all the chaos it can bring. With the NCAA’s March Madness tournaments taking off and the heat of [...]
Amazon Prime Facilitates Self-Discovery Through Shopping in Olivia Wilde-Directed Short
Taking notes from the artists and creatives of yesteryear can ignite the unique thinkers of the next generation. Channeling the sense of joy that can come from identifying with trailblazers [...]
How KFC Canada Quickly Reclaimed the Chicken Narrative During McDonald’s Chicken Big Mac Debut
With a simple 'fix,' AOR Courage's reactive campaign turned up the heat on social media and OOH.
Mercedes-Benz Ad Wants Women to Feel They’re Among Many Game Changers, Not the Exception
Women have made endless scientific discoveries, won athletic competitions, created groundbreaking works of art and more. Yet, gender discrimination remains a major hurdle for many, making International Women’s Day just [...]
Kraft Dinner Apologizes for ‘Fork Up’ in Spoon-Friendly Campaign
AOR Rethink helps the brand appeal to Canadian 'spoon eaters.'
Equality Illuminates Amnesty International’s Stunning Campaign ‘The Best Religion Is Love’
Stunning Havas Peru work highlights natural beauty in support of same-sex marriage.