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Athleta Unveils Well-Being Platform to Engage Women Customers

Customer Experience

Athleisure brand partners with Obé Fitness to offer exclusive content.

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It’s More than Mental Health: How Brands Can Support the Evolution of Wellness

Voice

Awareness is up, but there is still more action to take when it comes to supporting the well-being of consumers.

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Peloton’s Latest Ad Recognizes the Far-Reaching Community That Powers the Brand

Usain Bolt and Allyson Felix cameo in a short film that honors the app's impressive network.

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Liev Schreiber and Mattress Firm Are on a Mission to Rid America of ‘Junk Sleep’

The brand is also teaming up with Gabby Douglas for its months-long, multi-part campaign.

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Facebook Tightens Up and Clarifies Policies on Promotion of Prescription Drugs

Health and Wellness

Only pre-approved online pharmacies, pharmaceutical manufacturers and telehealth providers can do so.

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Warby Parker Wants to Help Minimize In-Person Eye Doctor Appointments

The online retailer is revamping its digital services.

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Olympic Athletes Train in a Grocery Store Fridge to Hype Milk as a Performance Drink

Olympic cyclist Kristin Armstrong and karate champ Ariel Torres trained behind shelves of dairy products for MilkPEP's latest ad campaign.

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The Pill Club Created Emojis to Aid Conversations About Reproductive Health

The Pill Club created three new emojis that represent different aspects of reproductive health.

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Lilly Ad Shows That While America Isn’t No. 1 in Health, It Could Be One Day

Ahead of the Olympics, the medicine company's new campaign urges us to prioritize our well-being.

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A Heartfelt Film Shows Living Organ Donors a Precious Life They Can Save

The spot illustrates the need of many awaiting organ donations by taking us through the story of a character based on the lives of many who have lived through similar [...]

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Rebecca Minkoff on Navigating Burnout

Fashion & Apparel

Rebecca Minkoff says navigating burnout starts with self-reflection.

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How Prima Is Leading the Wellness Space With Transparency and Education

Health and Wellness

Consumers' expectations are shifting beyond "clean" products.

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Why Can’t Women Say ‘Poop’ on Cable TV? Probiotic Brand Has to Cleanse Its Rejected Ad

Humanaut's first work for Garden of Life gets sanitized.

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Australia’s ‘Graphic and Confronting’ Covid-19 Ad Could be the Most Hard-Hitting Yet

Australia's government is struggling to meet its revised goal of the entire country to be vaccinated by October

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‘What Rhymes With Shot?’: The Story Behind BLK’s Surprise Smash, ‘Vax That Thang Up’

The creatives behind the summer's greatest PSA tells Adweek how it came together