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A New Pilsener Ad Highlights the Selflessness of Ecuador’s Front-Line Doctors

Food & Beverage

Pilsener, a leading beer brand that has served Ecuador for nearly 110 years, unveiled a new campaign celebrating Ecuadorian pride, which has helped the population endure the roughest moments of [...]

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CMOs Discuss Fostering Team Health and Motivation During the Pandemic

At Petco, the Atlanta Hawks and MTV, it's all about community, flexibility and positivity.

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Motherhood Remains One of the Most Controversial Topics in Advertising

Indeed, motherhood has long been an important trope in advertising. But one motherly topic remains taboo in American advertising: breastfeeding.

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Peloton’s Marketing Resilience Is Tested by a Recall Misstep and Evolving Fitness Choices

Health and Wellness

‘Brand health’ challenges have ‘ebbed and flowed’ for two years, CEO John Foley acknowledges.

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Publicis Health Facing Lawsuit Over Role in Marketing OxyContin

Health and Wellness

Massachusetts Attorney General Maura Healey filed a lawsuit accusing Publicis Health of deceptive marketing practices.

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For Mother’s Day, Gelo and Mischief Embrace the Natural Chaos of Motherhood

#ItsNotAllRoses salutes the messy parenting moments that are invisible on social media.

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How Bedding Companies Are Marketing Better Sleep

Health and Wellness

The rest-focused category has grown in recent years..

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Are We Seeing a Slowdown in Health and Fitness Products?

New Profitero data shows where some areas have tapered off.

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A Look at Dentsu’s Global Health Offering

Dentsu is introducing a global Health offering, pulling in talent from across the network.

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‘When Was the Last Time You Saw a Woman Masturbating in an Ad?’ Durex Spot Tackles Taboos

The brand's ongoing 'Let's Lube' campaign aims to normalize the reality of inconvenient dryness.

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French Mattress Retailer’s Brand Campaign Led by Well-Rested Yodeling Cockerel

Advertising

Eve Sleep's latest ad touts a well-rested yodeling rooster to convey a good night's sleep.

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Eos and Mischief’s ‘Obligation Celebration’ Ad Welcomes the Return of Mundane Tasks

'Obligation Celebration' marks the beginning of a long-term creative relationship between the beauty brand and the agency.

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UK Breakthrough Campaign Aims to Overcome Taboo of Older-Age Sex

Older-age sex is spotlighted in a U.K. pro-bono campaign devised by Ogilvy London and shot by Rankin.

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Adweek Podcast: How to Manage Stress in a Creative Industry

Guest Elle Bernfelf and host Ko Im discuss the unique stresses of working in a creative industry and building confidence.