The health care industry often faces unique challenges that must be overcome to ensure a sustainable growth pattern. Subject to changes in the marketplace and the needs of consumers, health and wellness practices, companies, and related businesses in the industry must engage in strategic marketing that builds trust with a patient audience. Health care marketing must be modern, innovative, and, most importantly, communicate on a level that resonates strongly enough to enable brands to form long-term relationships with patients. Adweek's Health and Wellness column focuses on industry-related news and health and wellness marketing topics. Feature articles also showcase how brands are developing strategies and making great strides in how health care marketing and advertising are being presented now and in the future.
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Soberchella: Booze-Free Bars Are Coming to the Famous Desert Music Festival

The New Bar becomes the first nonalcoholic retail partner for the trendsetting event.

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Adidas Safety Campaign Perfectly Responds to Samsung’s Controversial ‘Night Owls’ Ad

The new film is part of the athletic brand's With Women We Run initiative.

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Foria Encourages Women to Find the Art in Their ‘O-Face’ in Pleasure-Centric Campaign

The amusingly unsubtle (and semi-NSFW) visuals are a nod to the history of women’s pleasure as depicted in famous works of art.

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To Reach New Consumers, You Need Both Ambition and Humility

“We were going in for the hug, and we hadn’t even shaken hands yet.”

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A Close Shave: Annie Murphy and Eric Andre Demo BIC Razor Side-By-Side

The actor-comedians star in the campaign from Doner CX.

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Venus Williams and Purina Pro Plan Sport Encourage Pet Owners to Get Moving for Charity 

The tennis icon’s latest partnership bolsters her alignment with purposeful brand initiatives.

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‘If It’s Not Yes, It’s No!’—The Campaign That Wants Men to Better Understand Women

At the heart of the work is a 2,000 page 'bible' to demystify female behavior.

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Unwrapping Durex and Diesel’s Unexpected Collaboration

Condom maker hopes the sex-positive partnership will cement its status as a lifestyle brand.

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This Challenger Condom Brand Wants to Break Taboos Around Women’s Sexual Health

As Hanx tries to fill a gap in the wellness market, it faces marketing challenges and bias.

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John Legend Sings the Praises of Updated Booster Shots in Pfizer PSA

VMLY&R's new campaign for the pharmaceutical brand hits some sweet, important notes.

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Love & Nudes Brings Awareness to Black Women’s Health Care With Groundbreaking Collection

Love & Nudes launched the Stage Zero Collection, the world’s first breast cancer screening bras for Black women.

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Rebel Wilson Causes Chaos in Concussion Awareness Now PSA

The campaign warns that brain injury can come from even mundane accidents.

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Plastic Surgeons Are Pausing BBLs to Promote Breakfast Cereals—for Free

Three Wishes convinced six viral doctors to review its brand facelift—for free.

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Anytime Fitness Works Out a Clever Way Into Super Bowl 57—Without an In-Game Slot

Mischief @ No Fixed Address crafts #JustHeardAnytime without an in-game slot.

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The Speed of Culture Podcast: Building a Health System With Purpose and Empathy

CMO Linh Peters is the guest on this episode of The Speed of Culture podcast.