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Aflac and NFL Legend Deion Sanders Aim to Close the Medical Debt Gap With a New Initiative

To address medical debt and disparities in health and wealth in America, Aflac launched a national initiative called Close the Gap.

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Marketing Morsels: Bologna Face Masks, Coke Bots and More

A sampling of this week's brand stunts.

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Monsters Need New Jobs As Phone Use Keeps People Awake, Campaign Warns

Multiópticas' campaign highlights the consequences of using mobile phones before going to sleep, including insomnia.

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UFC Champ Francis Ngannou Sparks Inspiration in His First Starring Ad for Gymshark

Ahead of a highly anticipated match, the athlete is teaming up with Gymshark to debut his first standalone ad.

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Refusing Help Is Like Free-Falling Without a Parachute in BetterHelp’s New Campaign

To convey the idea of refusing help in the throes of necessity, BetterHelp illustrates the epitome of crisis with a skydiver sans parachute and an apartment without electricity.

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Creating a Future of Health Equity With Johnson & Johnson

The personal care giant's prescription for trust amid a global health crisis.

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The Flu Campaign That Literally Sneezes on its Audience

'The Big Sneeze' is an interactive campaign, funded by AstraZeneca and created by healthcare advertising agency 21Grams.

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A Hospital Network Asks When All of Toronto’s Patients Will See Equality in Stirring Ad

In an effort to support its goal of raising $100 million to help close the health care gap, Scarborough Health Network (SHN) Foundation launched “Love, Scarborough."

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Unilever Outlines Strategy Behind $68 Billion GSK Consumer Healthcare Bid

The company has so far had three bids rejected as it aims to extend its offer in health, beauty and hygiene.

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Marketing Morsels: Salads on the Slopes, a Vodka Hat and More

A sampling of this week's brand stunts.

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Jennifer Aniston Confronts Insomnia—and Herself—in Funny and Relatable Ad

Aniston has struggled with insomnia for almost twenty years.

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Protein Bar Brand Trolls Competitors and Their Chalky-Tasting Snacks

A new campaign positions ONE Bars as the antithesis of the tasteless, cardboard-like snacks targeted at fitness fans.

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Venus Williams Joins Forces With Stitch Fix to Conquer ‘Gymtimidation’

The campaign also highlights size-inclusive activewear.

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Medical Giant Abbott Labs Announces a Push Into Biowearables at CES

The devices will track levels of glucose, lactate and ketones in users' bodies.

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Whole Foods Market Teams Up With TikTok’s Rudy Willingham to Reframe New Year’s Resolutions

The Resolution Renovator platform is part of Whole Foods Market's "Be Healthy. Be Happy. Be Whole." campaign.