The health care industry often faces unique challenges that must be overcome to ensure a sustainable growth pattern. Subject to changes in the marketplace and the needs of consumers, health and wellness practices, companies, and related businesses in the industry must engage in strategic marketing that builds trust with a patient audience. Health care marketing must be modern, innovative, and, most importantly, communicate on a level that resonates strongly enough to enable brands to form long-term relationships with patients. Adweek's Health and Wellness column focuses on industry-related news and health and wellness marketing topics. Feature articles also showcase how brands are developing strategies and making great strides in how health care marketing and advertising are being presented now and in the future.

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Chris Hemsworth Wants to Combat Exclusivity in Fitness

Now he's bringing accessible wellness and boosting youth access to sports with Centr.

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Kate Hudson Tries Odd Therapy Trends in New Brand Deal

The global digital campaign promotes lazer-therapy business Alma's range of products

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Social Media Manager Burnout Is Nothing New But It’s Escalating

So, why are social media managers finally speaking up?

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PSA Urges Teens to Ditch the Vape by Hitting Where It Hurts: Their Wallets

Anti-vaping PSA from Evelyn Lilly Foundation takes a different approach by appealing to young people's wallets.

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Weed Edibles Brand Spoofs Big Pharma in SNL-Style Ad

Video for new Cheeba Chews pain-fighting product comes from longtime agency Piggyback.

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Reckitt’s Marketing Chief Believes AI Will Improve Creativity and Lower Carbon Footprint

Marketing chief Fabrice Beaulieu on virtual production and climate impact.

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McCann Worldgroup Extends Reckitt Relationship With Durex Remit in Europe

MRM UK and McCann London will collaborate with other agencies in the network.

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Terry Crews’ President Camacho ‘Leads From Behind’ in Colon Cancer PSA

Terry Crews' Super Serious agency and Ryan Reynolds' Maximum Effort partnered to stop 'the preventable cancer.'

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Reimagining Celebrity Partnerships: Activism With Influential Parents

The formula brand is disrupting the marketing of how babies are fed.

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Can Condom Brand P.S. Score With an Anti-Macho Message? This CMO Thinks So

Marine-turned-marketer Rob Seo wants men to have more heart than muscle.

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Lessons Learned: Slow and Steady Won the Digital Marketing Race for DigiShopGirl’s Founder

Katya Constantine on building an agency, startup culture and working through cancer.

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An Oral Hygiene Brand Made a Superhero Film to Inspire Kids to Brush Their Teeth

An oral hygiene brand created a superhero film to appeal to children.

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What Moderna Has Learned About Maintaining Brand Relevance

Consumers are growing allergic to the old way of doing things; they want more education and access.

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The Clean Revolution: Jackfir Champions Toxin-Free Formulas

Founder Charlie Razook on his skin care brand's mission to create clean products for men.

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Publicis Joined by Edelman, IPG, Omnicom and WPP in Working With Cancer’s Next Action

Edelman, IPG, Omnicom and WPP are taking part in the Working With Cancer initiative.