The Latest
From Awareness to Action: Rethinking Mental Health Campaigns
How to leverage athletes’ influence, choosing high-dwell placements, and avoiding tokenism.
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Why Scarlett Johansson’s Low-Profile Beauty Brand Couldn’t Last
The celebrity skincare brand announced Wednesday that it is winding down operations. The clean beauty market is slightly less saturated with celebrity brands now that Scarlett Johansson’s skincare line, The [...]
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Megan Fox Is the ED Treatment In New Ro Sparks Campaign
Erectile dysfunction ads are not usually sexy by nature, but Ro is looking to change that with some help from Megan Fox. In the first-ever celebrity campaign for Ro’s compounded [...]
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Ad Council PSA Reveals the Secret Struggles of New Motherhood
A screaming baby. Stretch marks. Crying in the shower. These harsh realities of early motherhood are too often kept secret, but a new public service announcement out today from the [...]
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Kids2’s Rochelle Wainer on Consumer Insights and the Next Generation of Parents
Bridging the gap between digital behaviors and social signals to real-world shopping experiences.
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Doceree Honors Top Healthcare Leaders Innovating With AI
The healthcare marketing company hosted an awards evening to celebrate AI-driven advancements in the industry.
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Bai Founder Ben Weiss Wants Gen Z To Drink More
The beverage industry pioneer is betting that a new kind of alcohol can win back sober-curious drinkers
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With a Self-Help Book, I Can’t Believe It’s Not Butter Aims to Inspire America
The ‘90s diet icon is entering its next chapter, led by new mascot Tubz (and a Fabio cameo).
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How Goodwipes Made a Splash In the Bathroom Business
From butt puns to surprising partnerships, the flushable wipes brand has gained attention for its disruptive marketing strategy.
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Oscar Health Is Rebranding to Make Healthcare Feel Human
The health insurance company launched a new marketplace brand, called Lucie, and recently refreshed the Oscar brand to appeal to its individual buyer audience.
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Patrick Dempsey Is the New Face of Guardant Health’s ‘The Reckoning’ Campaign
In a new campaign for Guardant’s Shield™, the first FDA-approved blood test for primary colorectal cancer screening, Dempsey urges people to get tested.
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Nutrafol Reframes the Makeover On Red Carpet’s Biggest Night
The brand’s latest campaign rewinds traditional “before and after” stories to focus on the moments where people choose to change.
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Zocdoc Says ‘Not Just Any Doctor’ in New Ad Spot
The "Ready to Be Seen?" campaign positions ZocDoc as an ally to patients who want to feel seen — and be seen — by healthcare professionals.
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DeepIntent Releases Agentic Ad Platform As Pharma Marketing Grows More Complex
DeepIntent launched Cora, an AI platform with multiple agents designed to let healthcare marketers execute tasks with conversational language.
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Cutbacks in GLP-1 Insurance Coverage Are Forcing Marketers to Pivot
Employer health costs are projected to spike in the upcoming year, forcing many companies that recently expanded coverage of GLP-1 drugs to reverse course.
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