Harness the Power of Loyalty Program Data

Thu, May 9, 2024 1:00 PM ET

As third-party data deprecates and privacy regulations proliferate, marketers need to figure out how to foster deeper and more personalized one-to-one relationships with their best customers. One solution: a modern and data-focused loyalty program, which can power personalized marketing and data-driven strategies that evolve with your customers.

Discover how leading rural lifestyle retailer Tractor Supply Company (with more than 2,200 U.S. stores) and Epsilon partnered to create a loyalty program that supports over $10B in sales. You’ll find out:

  • How loyalty programs can drive a rich first-party data strategy that fuels privacy-forward personalized marketing
  • Why identity resolution empowers a clearer view of customers and more granular measurement
  • How a loyalty-driven first-party data strategy helped Tractor Supply Company used customer analytics to deliver personalized marketing across channels

See all upcoming ADWEEK webinars.

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Photo of the speaker, Neil Tenzer, in the webinar

Neil Tenzer

VP, Customer Loyalty, Insights & Engagement, Tractor Supply Company

Photo of the speaker, Shamba Schmidt, in the webinar

Shamba Schmidt

VP of Sales Consulting, Epsilon


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