Harness the Power of Loyalty Program Data

As third-party data deprecates and privacy regulations proliferate, marketers need to figure out how to foster deeper and more personalized one-to-one relationships with their best customers. One solution: a modern and data-focused loyalty program, which can power personalized marketing and data-driven strategies that evolve with your customers.

Discover how leading rural lifestyle retailer Tractor Supply Company (with more than 2,200 U.S. stores) and Epsilon partnered to create a loyalty program that supports over $10B in sales. You’ll find out:

• How loyalty programs can drive a rich first-party data strategy that fuels privacy-forward personalized marketing
• Why identity resolution empowers a clearer view of customers and more granular measurement
• How a loyalty-driven first-party data strategy helped Tractor Supply Company used customer analytics to deliver personalized marketing across channels

SPONSORED BY

Speakers

Neil Tenzer

VP, Customer Loyalty, Insights & Engagement, Tractor Supply Company

Shamba Schmidt

VP of Sales Consulting, Epsilon

Neil Tenzer

VP, Customer Loyalty, Insights & Engagement, Tractor Supply Company

Neil is a retail business leader with a knack for identifying the why behind customer behavior and driving results. His team delivers value growth and engagement through Tractor Supply Company’s Neighbor’s Club loyalty program, which supports over $10B in sales.

Shamba Schmidt

VP of Sales Consulting, Epsilon

Shamba partners with brands to determine the best loyalty marketing solutions to reach their objectives and drive growth. She is a 25-year veteran of the loyalty industry.