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How Jennifer Garner Helped Shape the Purpose of Once Upon a Farm

Adweek's Challenger Brands cover star is out to make nutritious kid food available to all.

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As Virtual and Physical Merge, Roblox Helps Brands Tap Into Young People

Challenger Brands

DC, Netflix, Marvel, Nike and Gucci are all building these digital experiences.

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How Complex Networks Turned Its Hot Sauce Into a Cool 8-Figure Line Item

CEO Rich Antoniello says publishers interested in ecommerce and events need to answer the question, ‘What do I mean as a brand to my community?’

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Why iRobot Still Considers Itself a Challenger Brand After 30 Years

The company wants to maintain an upstart mindset.

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Chance the Rapper on Authentic Brand Deals and Optimizing Virtual Concerts

Since his first Kit Kat ad, the artist has taken a hands-on approach to partnerships.

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The McBride Sisters Built a Wine Brand in Their Own Way

"The greatest function of diversity is innovation."

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Spanx’s Sara Blakely on Launching a Billion-Dollar Business During Tough Times

The founder offers lessons in resilience and marketing your "why" rather than the product.

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How Nicole Richie Found House of Harlow’s True Customers

The creative director talks going from department stores to ecommerce.

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Jim Belushi Talks ‘Stinky Weed’ and Following His Passion As a Cannapreneur

Belushi has bolstered his cannabis bona fides.

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Here’s How Ikea, a Challenger Brand in Japan, Built a New Audience

A campaign from its agency, Wieden+Kennedy, broke through.

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Why Challenger Brands in Particular Must Be Customer-Centric

Amazon Advertising's Alan Moss on how to implement a winning customer-first strategy.

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When Everyone’s a Celebrity, Cameo Wins

Challenger Brands

The line between online influencers and traditional celebrities is blurring.

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Mark Cuban Wants to Deliver ‘Podcasting 2.0’ to the Masses

Challenger Brands

He's been on Clubhouse, but the billionaire is moving on to the next thing.

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Outlook Masterclass: Leveraging Data to Optimize the Omnichannel Experience

How do you use the right data mix to improve the modern omnichannel experience, while keeping consumer trust at the forefront?