Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

Brands have more options as demand for digital content continues to grow.

Watch All the Presentations From Challenger Brands 2020

Google, Roku, Spotify and more explain the obstacles facing challenger brands.

SmileDirectClub CMO Shares How the Company Is Experimenting With Connected TV Ads

SmileDirectClub has been investing more of its advertising spend on connected TV platforms in hopes of reaching cord cutters.

For Charlamagne tha God, Having a Personal Brand Means Being Authentic With Audiences

The radio personality discussed the power of influence at Adweek’s Challenger Brands.

Alexis Ohanian on Why He Invested in DTC Telehealth Provider Ro

Alexis Ohanian on why he believes in what Ro is building and how he’s making sure a good culture is part of it.

Universal Standard Is Revolutionizing Retail With Respect and Generosity

Women's apparel brand offers sizes 00 to 40 to eliminate weight bias.

Why Chic Travel Upstart Béis Economizes on its Instagram Shoots

Shay Mitchell takes us behind the scenes of the Beis Instagram content.

Glamsquad Expanded On-Demand Beauty Services to CVS to Reach Gen Z

Glamsquad CEO Amy Shecter talked about the brand adding in-home styling services to offering products and pop-ups in CVS.

Rock the Vote Plans to Engage New Voters in 2020’s Election Cycle Through Influencers and Brands

The non-partisan organization took the stage at Brandweek: Challenger Brands.

Customer Personalization Is at the Heart of Ulta Beauty’s Mission

How the retailer still has innovation in its DNA 30 years later.