To ring in its 70th anniversary, the PR agency is opening a museum and looking back on its storied history.Edelman

Dentsu Names Retail Veteran Karin Zimmermann as CEO For Germany and DACH

Leadership & Talent

She comes from Madeleine Fashion Group, succeeding Ulrike Handel.


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How Agencies Can Open Doors for Rising Latinx Talent

Diversity, Equity and Inclusion

Agencies must remove barriers to entry for Latinx talent and invest in industry fellowship programs.

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Purpose-Led Brands Have an Opportunity to Diversify the Metaverse

Metaverse

Virtual activations around DEI and activism tend to resonate more with users than one-offs experiences.

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Jollibee’s Chicken Ads Look So Tasty, Other Billboards Can’t Resist

Out of Home

An OOH campaign by David&Goliath positions the chain's chicken as truly inviting.

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180NY Continues Its Global Evolution by Naming Evan Weissbrot Chief Experience Officer

Leadership & Talent

The 180 ecosystem connects its hubs and its brands by listening to its audiences.

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Adweek Podcast: Winning Business Without the Hassle

Adweek Podcasts

Inside the rise in agencies gaining new clients without pitching.

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How to Be Mindful of Employee Burnout During Tough Times

Voice

The pressures of the industry have grown intense in the time of cutbacks.

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Ken Jeong Tickles the Funny Bone in New Campaign for ThermaCare

CPG & Grocery

To inject some life into a dry category, creatives wanted to combine education with fun and explain the product benefits without putting people to sleep.

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Equal Partnership? Why Companies Need to Ditch Maternity and Paternity Leave

Voice

It’s time for the industry to implement adequate and equitable parental leave.

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Brands Find It Painful to Address Agencies’ Most Pressing Pitching Problems

Accounts

Pitching for new business is filled with problems. Pitches are too long, often dragged out for no reason, expensive and filled with secrecy and a lack of communication and feedback. [...]

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Mediabridge Strengthens European Ambitions With EMEA MD Hire

Europe

The agency has hired former Fox and CNN executive Jean-Philippe Amos to lead EMEA growth.

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Ogilvy Continues Hot Streak, Snagging H&R Block Without a Formal Review

Accounts

Filing taxes is typically one of the biggest financial moments of the year for most people. It’s a moment that H&R Block thinks it can build on to reposition itself [...]

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Powerful PSA Urges Americans to March on the Capitol to Ban Assault Weapons

PSAs

The 90-second ad features people who have become so accustomed to bloodshed they don't plan to join a public protest.

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The R/GA Make/Good Program Helps Close the Racial Wealth Gap

Brand Purpose

Global sustainability and impact director Bayyina Black created the pro bono initiative at the agency.

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Retail Media Ad Revenue and E-Commerce Sales Keep Chugging Along

Retail Media

E-commerce wealth is concentrated with 20 retailers across 7 markets.