Resetting the Client-Agency Relationship to Benefit Future Leaders
Advertisers have a responsibility to cultivate talent working on behalf of their brands.
BBH USA Hires Two Fig Leaders to Revamp Its Agency Brand and Strategy Practice
BBH USA has hired two leaders from independent creative agency Fig to strengthen its Black Sheep agency brand and better blend its strategy practice with the might of Publicis’ data [...]
Havas Wins Shell Media Account Following Review—and Climate Protests
Extinction Rebellion and Clean Creatives called on agencies to opt out of the review.
With Its New Private Equity Investment, Brainlabs Wants to Keep Aggressively Expanding
The London-based agency is gunning for the title of world's largest independent.
Ikea Chooses McCann as First Global Brand Marketing Partner
The Swedish brand will still work with Ogilvy and others on creative campaigns.
Wieden+Kennedy Hires a Longtime CMO, Bringing Back Jason White to Lead Portland Office
The indie shop restructures leadership in U.S. offices after new wins and a few losses.
Kraft Heinz Names Carat AOR for US Media
Incumbent agency Starcom lost the brand's global business in 2020.
How to Make In-Housing Work for Your Company
Technology is your best asset when it comes to hybrid operating models.
Jeep Brings Back Derek Jeter for Grand Wagoneer Campaign
Grand Wagoneer campaign by Highdive features the star's dedication to his family.
Josh Duhamel and Dakota Media Are Helping Brands Get Uncomfortable
On being 'positively disruptive' and more at Brandweek.
Why Marketers Are Paying Greater Attention … to Attention
The ARF is turning up its efforts to reveal how (and if) attention-tracking firms actually work.
Adweek Podcast: Why Corporate America Can’t Ignore the Loneliness Epidemic
It’s not all cheery Instagram aesthetics for today’s creators.
The In for 13 Pledge Shows Why Black Leadership Levels at Agencies Are Stagnant
Diversity, Equity and Inclusion
A number of factors led to the stalling out of Black leadership growth.
After Winning Verizon Business, Ogilvy Snags Telecom’s Consumer Account
McCann formerly held the account.
Inside Unilever’s Reorganization: Media Mix Modeling and Cross-Disciplinary Marketing Hubs
The CPG giant turned to Mindshare to fine-tune its online media investments and marketing structure.
The US Ad Industry Will Grow 5% in 2023, According to a New Forecast
Growth will return to pre-pandemic levels, says the Madison and Wall founder.
