The campaign ran in Charlotte, N.C. during Sunday’s football game.

KFC Has Put Its U.S. Creative and Media Accounts in Review

Accounts

Wieden+Kennedy is the incumbent on both accounts.


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160over90 Names the Creators, Platforms and Products That Are Shaping Consumer Culture

Brandweek

Agency 160over90's broke down its annual Next Nouns report at Brandweek with Ireland Baldwin and Jeanne Yang.

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Beverage Brand Innocent Accused of ‘Greenwashing’ Its Plastics Impact Through Advertising

Sustainability

Advocacy group Plastics Rebellion wants Innocent's ad campaign from agency Mother pulled off the air.

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WPP Continues Global Office Consolidation With New Hub in Milan

The Future of Agencies

The Milan campus is the latest hub bringing together WPP agencies and employees in a single location.

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Would You Pay $715 for A&W Apparel? The Chain’s New Swag Takes Brand Merch to a New Level

Fashion & Apparel

Varsity jackets and Thorogood boots come at designer prices as the brand seeks to own 'cheddar weather.'

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W+K Portland Names JP Petty ECD to Help Brands Become Part of the Cultural Conversation

Leadership & Talent

Petty has been the backbone of the agency's social strategy for clients like McDonald's, Ford and Kraft Heinz.

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To Better Measure ROI on Influencer Marketing, CreatorIQ Acquires Tribe Dynamics

Influencers & Creators

End-to-end influencer marketing platform CreatorIQ just acquired Tribe Dynamics.

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Making Human Connections Is Key to Keeping Remote Employees Engaged

The Future of Agencies

Andy Berkenfield from Duncan Channon talks about balancing work life and personal life.

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Meow Wolf and Wieden+Kennedy Created the First ‘Transdimensional Travel Ad’

Ad of the Day

With music by Bret McKenzie, the surreal spot promotes the Convergence Station exhibit in Denver.

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Mercedes-Benz Consolidates Its Global Marketing Entirely With Omnicom Group

Accounts

Holding company creates Team X to handle the business, including creative, media, CRM and digital.

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This Vape Is Bragging About Its Link to Depression and Anxiety

CPG & Grocery

The Truth Initiative just launched "Depression Stick" in partnership with agency Mojo Supermarket.

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McCann London CEO Sheryl Marjoram to Join DDB Australia Next Year

Leadership & Talent

McCann London chief executive Sheryl Marjoram is set to relocate to her homeland of Australia to take up a role at DDB.

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The Origin Story of the Little Lad Who Loves Berries and Cream

Creative Disruption

How a 2007 Starburst ad's strategic embrace of creator culture made it a 2021 TikTok viral sensation.

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How Agency VIA Is Restructuring the Office to Allow More Personal Space

The Future of Agencies

Leeann Leahy says that physically restructuring VIA's office allowed for more distancing.

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Nike’s Unifying Ad ‘You Can’t Stop Us’ Wins Emmy for Year’s Best Commercial

Awards & Honors

Wieden+Kennedy Portland adds another big award for the split-screen triumph.