Toyota Playfully Celebrates Its Role In Kiwi Culture With New Ad Agencies Toyota New Zealand celebrates the “bond” between car owners, their trusty vehicles, and their friends in its latest campaign to promote its new 2021 Hilux model. The hero film shows […] 
Pedigree’s Quirky Campaign Helps People Take a Baby Step Into Parenting
According to Dan Wright, group ecd at Colenso BBDO, the campaign's message is based on insights and data showing that younger people are starting families later.
Seattle Agency, Marketing Students Promote Local Black-Owned Businesses for Black Friday
DNA Seattle partnered with VCU Brandcenter for the initiative.
How Fashion Brands Can Achieve Inclusion Through Design
Agencies
How to be more inclusive when marketing fashion.
In Apple’s Holiday Ad, Tierra Whack and Her Tiny Twin Show Off the Potent HomePod Mini
The rising rap star gets energized by the new, smaller voice assistant.
Weedmaps Throws Down for Mike Tyson; Now You Can Relive 2020: Wednesday’s First Things First
Plus, the trends marketers are looking forward to in 2021.
Why Goodby Silverstein & Partners Is Opening an Office in New York Again
Agencies
The revolving doors of Goodby Silverstein & Partners’ New York office have swung open once again. Five years ago, the San Francisco-based Omnicom agency closed GS&P New York after less [...]
These Pixar-Like Ads for Pet Food Gently Encourage Owners Not to Overfeed
Agencies
Hill's Pet Nutrition says up to 60% of pets end up overweight.
Creative Agency Compound Joins Forces With Experiential Studio Helo
Agencies
The partnership aims to combine talents to craft culturally relevant brand experiences.
Applications Are Open for Adweek’s 2021 Media Agency of the Year
Agencies
Apply by December 14 for consideration.
For Visible, Schitt’s Creek Star Dan Levy Is Delightfully In on the Joke
Scrolling through Twitter, there are plenty of forgettable ads. The “promoted” bug can be code for zipping by as one seeks wisdom (or an argument) from the masses. Then there’s [...]
Nike Celebrates the Power of Dance and Enduring Strength of Black Women
Agencies
Film by AKQA uses choreography to tell a story of "birth, connection, roots, protection, recognition and awakening."
In a Stellar Use of Animation, Absolut Imagines the Joy of Reuniting Post-Pandemic
Film imagines delight of breaking free from our digital connections to see real friends again.
The One Club Has Created a Program to Help Creatives Future-Proof Their Careers
The 9-month virtual program, which costs $11,500, will focus on skills such as user experience design.
Mondelēz Turns to MediaMonks, Publicis Groupe for New Content Production Model
Agencies
The new model is designed to connect creative, data and media capabilities.
Q&A: Lagunitas CMO Paige Guzman on Canvas Worldwide and What’s on Tap Next For the Brand
Agencies
"Our relationship with Canvas is being built around trust, collaboration, a willingness on both sides to try out new things, and being open to seeing what works and what doesn’t."
