Mother Launches Its Own Media Agency Agencies Media by Mother will initially operate out of New York, led by Accenture and WPP vets.
Mother Launches Its Own Media Agency
Media by Mother will initially operate out of New York, led by Accenture and WPP vets.
Agency Network 180 Opens New York and MENA Offices
The agency, which in the last year has brought on brands including Rockstar, Under Armour, Pepsi, Mirinda and Mountain Dew, looks to add to a client list that also includes [...]
WPP Hires Rob Reilly as Global Chief Creative Officer
He joins following a 7-year run at McCann Worldgroup.
Ogilvy Hires James Kinney to Serve as Global DEI Lead
James Kinney will serve as WPP-owned Ogilvy's new DEI lead.
Chief Diversity Officer Departs Publicis Groupe
The loss of Publicis' chief diversity officer comes as ad agencies continue to grapple with promises of greater inclusion and aims to root out racism.
You & Mr Jones Hires Chief People Officer As It Sets Sights on Further Expansion
The company is hiring for approximately 300 positions.
Exclusive: Cannes Lions Says It Will Move Forward With an In-Person Festival in 2021
Even with a Covid-19 vaccine rollout, advertisers are hesitant to travel to the French Riviera in June.
Bed Bath & Beyond Selects Muh-tay-zik Hof-fer as Lead Brand Agency
The appointment comes as the retailer undergoes transformation efforts led by CEO Mark Tritton.
T-Mobile Names IPG’s Initiative as US Media Agency of Record
This follows a review after it merged with Sprint last year and aims to compete with AT&T and Verizon.
The Mill Fires Chicago Managing Director Over Tweets Supporting Trump’s Election Reversal
According to a source with knowledge of her deleted tweets, Hilbert expressed her support for Trump's baseless claims of election fraud and viciously criticized Republican leaders who did not stand [...]
Former Leaders of Ogilvy’s Brand Consulting Practice Start Consultancy
Joanna Seddon and Nik Gharekhan have named their new firm Presciant.
McCann Promotes Chris Macdonald to CEO and Chairman
McCann has made new appointments within its team.
Camp + King Snaps Up AOR Duties for Purpose-Led DTC Unicorn Grove Collaborative
The natural household and personal care company is valued at around $1.2 billion and is poised for a big 2021.
McCann New York Hires Perry Fair for New Creative Role
He’ll primarily work on Verizon, its largest client.
Animated Cessation Ads Lean Into Empathy to Inspire Quitting Nicotine
"What we can’t do anymore is make smokers and vapers feel guilty and like they've done something wrong," she added. "We have to be so much more empathetic."
When Brands Should Shut Up; The Richards Group’s DEI Future: Thursday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]