Why Scotts Miracle-Gro Put Creative and Media Under One Roof With VaynerMedia Agencies The lawn care company wants to be ‘creatively led and data-driven.’
Why Scotts Miracle-Gro Put Creative and Media Under One Roof With VaynerMedia
The lawn care company wants to be ‘creatively led and data-driven.’
Wavemaker Hires US CSO, Filling Role for First Time Since 2018
The appointment follows a series of account wins for Wavemaker in the final months of 2020.
This Site Lists the Unofficial ‘Rules’ Black People Often Feel Obligated to Follow
It details 12 ways that racism informs their everyday lives, from how they shop to which toys they can play with.
Code and Theory Adds Kettle as Clients Pursue Digital Transformation
Digital shop has worked with clients including American Express, Discover and National Geographic.
Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers
A year of swift, unexpected change set the industry into motion.
Insurance Marketplace The Zebra Chooses Argonaut as Creative AOR
Fast-growing company picks San Francisco agency after competitive pitch.
Leaning Into Its Tradition of Purpose, David&Goliath Launches Creative Impact Hub
Blake Winfree and Ben Purcell will lead the new division, setting the tone for the agency's future.
After a Year of Turmoil, the Future of Agencies May Well Be Bright
Those that expertly change and adapt can make significant gains.
What We Can Learn from the Mistakes Made in 2020
Like all industries, the agency world was not left unscathed by the catastrophic year 2020. Agencies big and small had to learn how to serve their clients, pitch new business [...]
Mother Launches Its Own Media Agency
Media by Mother will initially operate out of New York, led by Accenture and WPP vets.
Agency Network 180 Opens New York and MENA Offices
The agency, which in the last year has brought on brands including Rockstar, Under Armour, Pepsi, Mirinda and Mountain Dew, looks to add to a client list that also includes [...]
WPP Hires Rob Reilly as Global Chief Creative Officer
He joins following a 7-year run at McCann Worldgroup.
Ogilvy Hires James Kinney to Serve as Global DEI Lead
James Kinney will serve as WPP-owned Ogilvy's new DEI lead.
Chief Diversity Officer Departs Publicis Groupe
The loss of Publicis' chief diversity officer comes as ad agencies continue to grapple with promises of greater inclusion and aims to root out racism.
You & Mr Jones Hires Chief People Officer As It Sets Sights on Further Expansion
The company is hiring for approximately 300 positions.
Exclusive: Cannes Lions Says It Will Move Forward With an In-Person Festival in 2021
Even with a Covid-19 vaccine rollout, advertisers are hesitant to travel to the French Riviera in June.