Agencies
Coverage of the world’s top advertising media and creative agencies, holding companies, independents, and boutiques, shaping brand strategy and the business of marketing.
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Why I’m Wary of a Publicis-Owned LiveRamp—and Your CMO Should Be TooAs holding companies buy the infrastructure that makes data valuable, brands must seize back ownership of their proprietary intelligence
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Mark Green, Droga5 global CEO and The Monkeys Co-Founder, Dies at 53Considered a “visionary” among peers, he will be remembered for his legacy to the Australian ad world and his humor
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Creator Agency LV8 Merges With Sister Firm Mirage, Raises ‘High Eight Figures’Griffin Haddrill, who founded both agencies, plans to use the capital for acquisitions as brand and creator services converge.
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Publicis Closes $2.2 Billion LiveRamp Deal: ‘We Aren’t Worried About Competitors Leaving’CEO Arthur Sadoun told ADWEEK Publicis will welcome rivals ‘with open arms’.
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Stagwell’s Mark Penn Has a Plan to Avoid Holding Company BloatThe agency network CEO is betting that diversifying its revenue into tech will keep it in growth mode
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Stagwell Posts Best Results Yet as Mark Penn Eyes Government ContractsCEO Mark Penn said Stagwell’s AI tools can help clients’ reduce their marketing costs by $100 million per year
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ExclusiveCindy Rose on Why She’s ‘Not Claiming Victory Yet’ and How AI Agents Could Boost MarginsOne year in, the CEO says her strategy is on track. Here’s what has changed and what still needs to be done.
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WPP Shows Signs of Stabilization as Q3 Revenue Decline EasesWPP Media returned to growth for the first time in six quarters, buoyed by Coca-Cola and DoorDash wins.
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Agents and Creators: Ndidi Oteh’s Growth Plan for Accenture SongA year after taking over from David Droga, the CEO is building around a $1 billion agentic commerce pipeline and the Whalar acquisition while eyeing the media space.
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Omnicom’s $900M Cost Cutting Drive Continues in Q3 as Revenues Stay FlatHoldco’s revenues remain flat despite major client wins
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