Publicis Groupe Joins AI Standards and Transparency Initiative C2PA
The ad agency network will join founding organizations Adobe, Arm, BBC, Intel, Microsoft and Truepic
7 Tips Search Consultants Have for Agencies’ New Business Strategies in 2023
Working well with them is a must for agencies, as search consultants control a steady flow of new business opportunities for agencies big and small.
New Role for Jellyfish Founder Rob Pierre as The BrandTech Group M&A Deal Finalized
Deal will 'supercharge our capabilities,' said Jellyfish founder Rob Pierre.
An Ally’s Guide to Letting LGBTQ+ Ideas Lead Creativity
Marketing brilliance lives on the other side of the discomfort.
The Important Role of Intersectionality in the Ad Industry
Omelet CEO on why lived experiences and identities are what makes incredible storytelling.
Amid Leadership Upheaval, DDB NY Is Merging With adam&eveNYC
The agency is now adam&eveDDB and will move offices to downtown Manhattan.
Global Ad Spend on the Rise, but Digital Growth Is Slowing
Spending is forecast to reach $727.9 billion in 2023, and increase 4.7% next year.
How Trina Roffino Learned To Love Her Job Again
[Sensitive content: This article mentions suicide. If you’re struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.]As one of the first working moms [...]
Categorizing Attention Tracking Partners: What Marketers Need to Know About This Ad Metric
Advertisers must pay attention to how vendors' strategies differ.
Leslie Barrett Named President of Goodby Silverstein & Partners
The 23-year agency veteran takes over the role from Derek Robson.
VMLY&R CEO Jon Cook Had His Own ‘Damar Hamlin Moment.’ This Is His Death-Defying Story
A series of fortunate events saved his life after his heart stopped.
Adweek Podcast: Designing for Narcissism
Wieden+Kennedy's John 'JP' Petty on his unique approach to the creative process.
Agency Jam3 Is Here to Bring Your Brand Into the Future
How the company is solving problems in the space between people and technology.
Wunderman Thompson Appoints Rosie Bardales as Creative Leader in New York
The prior global ecd for BETC will report to WT's North America creative chief Tom Murphy.
NHL Legend Tells a ‘Concussion Story’ About Domestic Violence
The campaign points out that for every NHL concussion, more than 7,000 women in Canada are estimated to suffer the same injury at the hands of an intimate partner.
