The deal will see Sidekick, which currently employs 40 people in London, aim to bolster the brand storytelling and creative production capabilities within Allison.Stagwell
Alt Image Text

Universal Orlando Resort Appoints Lucky Generals to Help Launch Epic Universe

Accounts

The agency will work across Universal Orlando’s portfolio of parks, including the upcoming Epic Universe.


Alt Image Text

Stagwell Bolsters European Footprint with Sidekick Acquisition

Merger & Acquisition News

The 40 people specialist agency collective will now operate through the network's consultancy, Allison.

Alt Image Text

Universal Orlando Resort Appoints Lucky Generals to Help Launch Epic Universe

Accounts

The agency will work across Universal Orlando's portfolio of parks, including the upcoming Epic Universe.

Alt Image Text

WPP CEO Mark Read Commits to Tech Clients and Dispels Sora Competition

AI News

The agency network also revealed $18.81 billion in revenue for 2023, growth of 3.2%.

Alt Image Text

PHD Is Adweek’s Global Media Agency of the Year

Media Agency of the Year

With a new global CEO, $775 million in new business and an evolving internal philosophy, the Omnicom agency is on the rise.

Alt Image Text

Breakthrough Media Agency of the Year: Exverus Media Finds the ‘Truth’ for Brands

Media Agency of the Year

The Los Angeles shop utilizes data and creativity to help challenger brands rise.

Alt Image Text

Mediahub Is Adweek’s US Media Agency of the Year

Media Agency of the Year

The agency held onto its creative flair, but added scale last year after joining IPG Mediabrands.

Alt Image Text

With More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With B2B Clients

B2B

Some agencies attribute their significant revenue growth to the onslaught of B2B work.

Alt Image Text

Shannon Washington on the Process of Becoming a Leader

Lessons Learned

Lessons on her way to the top, from the first Black female chief creative of a holding company agency.

Alt Image Text

What the New Consumer Wants From Brands

Media Agency of the Year

Plus, Adweek's Media Agency of the Year awards.

Alt Image Text

Accenture Song Expands Into Bulgaria With GemSeek Acquisition

Merger & Acquisition News

Accenture will acquire consumer analytics business GemSeek, opening Accenture Song in Bulgaria.

Alt Image Text

A Rulebook for Reaching the New Mainstream: Super Bowl Edition

Super Bowl Commercials

TelevisaUnivision’s broadcast provided new lessons for mainstage moments when speaking to the Latinx audience.

Alt Image Text

This Bud’s for You: DoorDash Says Men Should Get Flowers on Valentine’s Day

Holidays

DoorDash and agency Gut urge consumers to break the mold, not waiting until men are dead to give them flowers.

Alt Image Text

Ogilvy Pitched Big Ideas to Land 3 Buzzy Super Bowl Ads (and Beyoncé)

Super Bowl Commercials

Regional and Spanish-language spots make for 7 total Big Game campaigns.

Alt Image Text

FCB Names Andrés Ordóñez Global Chief Creative Officer

Leadership & Talent

Ordóñez replaces Susan Credle, now IPG creative advisor.

Alt Image Text

Geico Releases Its ‘Legend of the Lizard’ Documentary Leading Up to the Super Bowl

Creative Advertising

The Martin Agency developed an elaborate backstory on the character for the film.