Gen X, making up only 15% of the population, is the wealthiest generation per capita.Kacy Burdette

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Whirlpool Corp Shifts Entire Creative Investment and Launches Expansive In-House Agency

In-House Agencies

World of Whirlpool Studios has already begun transitioning work from outside agencies.


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Inside The One Club’s Long-Awaited Return to In-Person Events

Industry Events

Adweek reports from the ADC Awards and The One Show.

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Curiosity Had 2 Employees Secretly Sail on a Holland America Cruise to Win Its Creative Account

Accounts

Cruise company Holland America Line has named Cincinnati advertising agency Curiosity its creative agency of record to handle all brand, creative and social media duties as Holland embarks on its 150th [...]

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Audi Picks Ogilvy as Its New Creative Agency of Record

Accounts

Venables Bell & Partners previously held the account for 15 years.

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AAPI Creative Spotlight: Susan Colby Is Smashing the Stigma of Age in Advertising

Creative

The founder of Grace Creative understands the consumer power of women over 50.

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M&C Saatchi Agrees to $387 Million Acquisition by Next Fifteen Group

Mergers & Acquisitions

This deal follows the Engine Group acquisition that was agreed in March.

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Building Blocks: Insights on Lego’s In-House Creative Agency From Its New Boss

In-House Agencies

Nicole Taylor talks about taking the reins of the 400-strong team and explains how it operates.

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Pet Tech Startup Translates Canine Behavior Into Human Language in ‘Dog, Understood’

Technology

With its first national marketing push, the Whistle Health brand is tapping into not only the surge of pandemic rescues around the country but also the heightened level of attention [...]

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Privacy Orgs Are Media Agencies’ Next Big Investment

Media Agencies

Agencies are expanding their privacy competencies and shifting away from leaning solely on legal teams.

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Fashion Retailer C&A Enlists DDB Europe for Brand Platform Development

Retailing

adam&eveDDB will work alongside DDB Germany and DDB Amsterdam on the project.

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Wieden+Kennedy Dismantles the Insidious ‘Model Minority’ Myth With a Powerful Short Film

Diversity, Equity and Inclusion

For creatives Titania Tran and Dan Koo, the AAPI Heritage Month project is a personal one aimed at healing racial rifts

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Leo Burnett’s Haunting ‘Lost Class’ Honored at ADC Awards

Awards & Honors

Change the Ref and Leo Burnett Chicago generated massive attention with “The Lost Class,” a stunt that fooled vocal gun advocates into speaking at a memorial event for slain students. [...]

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Deutsch New York Names Samira Ansari CCO

Leadership & Talent

Ansari comes from FCB New York, where she worked with AB InBev brands.

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Chelsea Clinton and Publicis Health Media’s Andrea Palmer on Mending Medical Distrust

Media Agencies

Health care advertisers must prioritize inclusion and build trust before they advertise anything at all.

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Cannes Lions Honors Malala Yousafzai for Raising Girls’ Education as a Global Issue

Awards & Honors

The activist noted the moral good of supporting women's rights in language that resonates with advertisers.

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Droga5’s David Kolbusz Moves to US Independent Agency Lightning Orchard as It Rebrands

The Future of Agencies

David Kolbusz will be the new creative leader of US independent agency Lightning Orchard, now called Orchard.