MullenLowe has rebranded with a modern octopus that can be personalized for each employee.

Publicis Groupe Joins AI Standards and Transparency Initiative C2PA

Artificial Intelligence

The ad agency network will join founding organizations Adobe, Arm, BBC, Intel, Microsoft and Truepic


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7 Tips Search Consultants Have for Agencies’ New Business Strategies in 2023

The Future of Agencies

Working well with them is a must for agencies, as search consultants control a steady flow of new business opportunities for agencies big and small.

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New Role for Jellyfish Founder Rob Pierre as The BrandTech Group M&A Deal Finalized

Mergers & Acquisitions

Deal will 'supercharge our capabilities,' said Jellyfish founder Rob Pierre.

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An Ally’s Guide to Letting LGBTQ+ Ideas Lead Creativity

Voice

Marketing brilliance lives on the other side of the discomfort.

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The Important Role of Intersectionality in the Ad Industry

Voice

Omelet CEO on why lived experiences and identities are what makes incredible storytelling.

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Amid Leadership Upheaval, DDB NY Is Merging With adam&eveNYC

Mergers & Acquisitions

The agency is now adam&eveDDB and will move offices to downtown Manhattan.

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Global Ad Spend on the Rise, but Digital Growth Is Slowing

Advertising

Spending is forecast to reach $727.9 billion in 2023, and increase 4.7% next year.

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How Trina Roffino Learned To Love Her Job Again

Leadership & Talent

[Sensitive content: This article mentions suicide. If you’re struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.]As one of the first working moms [...]

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Categorizing Attention Tracking Partners: What Marketers Need to Know About This Ad Metric

Mar Tech

Advertisers must pay attention to how vendors' strategies differ.

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Leslie Barrett Named President of Goodby Silverstein & Partners

Leadership & Talent

The 23-year agency veteran takes over the role from Derek Robson.

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Here’s What It’s Like to Win a Cannes Lion

Cannes Lions

Inside the final night awards show.

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Adweek Podcast: Designing for Narcissism

Adweek Podcasts

Wieden+Kennedy's John 'JP' Petty on his unique approach to the creative process.

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Agency Jam3 Is Here to Bring Your Brand Into the Future

Adweek Podcasts

How the company is solving problems in the space between people and technology.

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Wunderman Thompson Appoints Rosie Bardales as Creative Leader in New York

Leadership & Talent

The prior global ecd for BETC will report to WT's North America creative chief Tom Murphy.

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NHL Legend Tells a ‘Concussion Story’ About Domestic Violence

PSAs

The campaign points out that for every NHL concussion, more than 7,000 women in Canada are estimated to suffer the same injury at the hands of an intimate partner.