Portrait of Kyle O’Brien

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy. Before joining Adweek, Kyle was creative works editor at The Drum. Kyle is based in Jim Thorpe, Pa.

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12 Industry Leaders Highlight Tips for How Agencies Can Better Service Clients

The Future of Agencies

Having a solid strategy and leaning into diversity are also key.

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How Maker’s Mark and Doe-Anderson Built a Brand Over 50 Years

Branding

Through shared vision and brand storytelling, the bourbon and agency have built decades of trust.

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From ‘Too Short’ to CEO: Nancy Hall Shattered a Sexist Stereotype

Lessons Learned

Mindshare's chief executive for North America recalls her early challenges.

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ADWEEK’s Media All-Stars Are Embracing Changing Technology

Media All-Stars

These honorees are crafting standout strategies and helping clients maximize their budgets.

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New Agency Tall Poppy Is Positioning ‘Creative Sustainability’ as Its Differentiator

Creative Thinkers

First public project for the new agency features artistic shoes painted with Harlem-grown produce.

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Gale and MilkPEP Dive Into Branded Entertainment by Unleashing Vanessa Bayer on a Farm

Creative Advertising

The humorous effort goes behind the scenes of modern dairy farming.

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How Carmichael Lynch Plans to Elevate Red Robin’s Brand as Its Creative AOR

Accounts

IPG agency Carmichael Lynch will help reinvigorate the marketing and guest experience for Red Robin.

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How Ad Buyers Are Advising Clients as Possible TikTok Ban or Sale Looms

Platforms

Ad buyers recommend platform diversification shifts, especially to Instagram Reels, YouTube Shorts and Reddit, but they anticipate a sale of TikTok, which could still lead to a temporary ban.

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