Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy. Before joining Adweek, Kyle was creative works editor at The Drum. Kyle is based in Jim Thorpe, Pa.
The Modern Executive Creative Director Must Be the Ultimate Multitasker
The executive creative director must motivate, inspire, manage, create and steward new technology.
Kumail Nanjiani Pops Into Real Dirty Scenes to Tell People They’re ‘Gonna Need More Tide’
The brand promotes its Tide Power Pods with a spot that celebrates messy moments.
MNTN Brings on 3 Tech Veterans as Part of Board Development
The company adds Hadi Partovi, Grant Ries and Joe B. Johnson to its board of directors.
Autodesk Is the Everywhere Software You Don’t Know—Until Now
Maximum Effort introduces the tech company during the Oscars with tongue-in-cheek ad.
US Media Agency of the Year Starcom Boasts Big Wins and Heritage Clients
The Chicago-based shop added McDonald’s and AB InBev and built on existing client biz.
How Ben Myers Will Help Brands Find Creative Solutions as TBWA’s First North American CMO
The agency's first North America CMO shares his strategy for growth.
VMLY&R Wins ADT Contract Covering Ecommerce, Creative and CX
The home and business security company partners with the agency to improve overall consumer experience.
The Martin Agency’s First Bud Light Seltzer Work Reminds Consumers It Doesn’t Contain Beer
Bud Light Seltzer's first campaign from The Martin Agency will attempt to separate the seltzer from its namesake beer.
A Year Since Changing Leadership, FCB Leans Into Creativity
As the agency celebrates 150 years, it's still improving.
Tiffany Rolfe Promoted to IPG Chair While Sean Lyons Departs IPG for Accenture Song
Robin Forbes has been named interim CEO of R/GA.