Portrait of Kyle O’Brien

Kyle O’Brien

Kyle O’Brien is a freelance writer based in Jim Thorpe, Pa.

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How This Campaign Can Help Black Communities Rise Above Covid-19

Brand Marketing

Barbershop and salon marketing plays a crucial role in building trust in clinical trials for treatments.

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Forced to Flee Venezuela, These Agency Founders Recall Their Path to Success

Mergers & Acquisitions

Miami agency El Autobús was recently acquired by Anchor Worldwide.

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How The General Is Evolving Its Branding to Grab a New Audience

Legacy Brands

The insurance company puts the elephant in the room in campaign featuring Shaq.

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How B Corp Vermont Agency KSV Chooses Projects for the Planet

Agencies

The Vermont-based indie outlines guidance on the future of business.

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22squared Promotes Erica Hoholick to President and COO

Leadership & Talent

She formerly served as chief client officer.

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Breakthrough Media Agency of the Year PMG Weathered the Pandemic by Prioritizing People

Media Agency of the Year

The independent agency landed TikTok for Business and didn’t lay off a single employee in 2020.

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Brooks Wants Your Ideas for Changing the World With Runfulness

Brand Purpose

Sneaker maker is giving out $200,000 in prizes and sharing inspiring stories on social media.

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Wieden+Kennedy Takes the Title for Most Ads in Super Bowl 2021

The Big Game

The agency created five spots for Anheuser-Busch and TurboTax, plus a pregame ad for McDonald's.

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Tony Romo Goes to the ‘Max’ for Skechers’ Return to the Super Bowl

The Big Game

CBS broadcaster and his wife, Candice, star in this year's spot.

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Grey Names Ron Lewis Group Creative Director of Health and Wellness

Leadership & Talent

The co-founder of Diverse Creatives will continue his DEI efforts.