Portrait of Kyle O’Brien

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy. Before joining Adweek, Kyle was creative works editor at The Drum. Kyle is based in Jim Thorpe, Pa.

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FCB Chicago Names Pedro Pérez Chief Creative Officer

Leadership & Talent

FCB Chicago hired Pedro Pérez as chief creative officer, taking over from Andrés Ordóñez, who was promoted to global CCO at FCB.

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How Code and Theory’s Michael Treff Channeled Punk Energy to Fuel His Career

Leadership & Talent

CEO Michael Treff played in bands and ran record labels on his way to advertising.

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Barkley and OKRP Are Merging to Become BarkleyOKRP

Merger & Acquisition News

The two agencies now form one of the biggest independent shops.

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A Ukrainian Agency Looks Back on 2 Years of War Through a Creative Lens

The Future of Agencies

Bickerstaff.734 discusses how the agency stays strong after so much devastation.

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An Agency in Constant Rebirth: Via Names Scott MacLeod President

Independent Agencies

The shop also expands four new practices to unlock growth.

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Universal Orlando Resort Appoints Lucky Generals to Help Launch Epic Universe

Accounts

The agency will work across Universal Orlando's portfolio of parks, including the upcoming Epic Universe.

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Build-A-Bear Hires Known as Creative AOR to Help the Brand Reach Multiple Generations

Accounts

The agency is expanding Build-A-Bear's fanbase through various initiatives, including in-store, online, and original programming.

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Breakthrough Media Agency of the Year: Exverus Media Finds the ‘Truth’ for Brands

Media Agency of the Year

The Los Angeles shop utilizes data and creativity to help challenger brands rise.

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Ogilvy Pitched Big Ideas to Land 3 Buzzy Super Bowl Ads (and Beyoncé)

Super Bowl Commercials

Regional and Spanish-language spots make for 7 total Big Game campaigns.