Portrait of Kyle O’Brien

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy. Before joining Adweek, Kyle was creative works editor at The Drum. Kyle is based in Jim Thorpe, Pa.

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Ad Revenue Will Grow 22% in 2021, GroupM Projects

Media

"Our new forecasts show that the media industry has a significant capacity for growth," Brian Wieser, GroupM's global president, business intelligence, told Adweek.

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IPG’s Climate Action Plan Sets an Emissions Reduction Target

Climate Change

The agency group will also source 100% renewable electricity by 2030.

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Giant Spoon Promotes 2 Leaders to C-Level Positions

Leadership & Talent

Agency names new chief client officer and chief operating officer.

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Pendleton Whisky Salutes Veterans With Release of Commemorative Bottle

Brand Marketing

The brand’s military appreciation bottle accompanies a donation to the Bob Woodruff Foundation.

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VMLY&R Appoints Sean Rooney to Newly Created Role of Chief Science Officer

Leadership & Talent

Former Omnicom medical education shop head will lead promotional science team.

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Night Market’s eCommFronts 2021 Is the Sole Upfront Dedicated to Retail Media

Agencies

Companies confirmed to participate include Criteo, Facebook, Kenshoo, Kroger, TikTok and Walmart.

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Horizon Media Furthers Data Push, Hiring Executive Leader From Merkle

Leadership & Talent

Coleen Kuehn joins the agency as its first chief business solutions officer.

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Brands Are Facing the ‘Age of Cynicism,’ From Skeptical Consumers

Brand Purpose

71% of those surveyed have little faith that brands will deliver on their promises.

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FCB Selects Tina Allan to Lead Global Data Science and Connections

Leadership & Talent

Omnicom veteran shifts to IPG to help better fuel creativity with tech.

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Horizon Media Takes Agencywide Approach to Diversifying Media Strategy

Agencies

Project Embrace designs media strategies to help clients effectively reach multicultural audiences and support minority-owned media.