Portrait of Kyle O’Brien

Kyle O’Brien

Kyle O’Brien is a freelance writer based in Jim Thorpe, Pa.

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It’s the Era of ‘The Great Reinvention.’ How Do We Keep Up?

Performance Marketing

Former Publicis executive Rishad Tobaccowala on staying ahead in an ever-changing world at Outlook 2021.

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Insurance Marketplace The Zebra Chooses Argonaut as Creative AOR

Accounts

Fast-growing company picks San Francisco agency after competitive pitch.

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Agency Network 180 Opens New York and MENA Offices

Agencies

The agency, which in the last year has brought on brands including Rockstar, Under Armour, Pepsi, Mirinda and Mountain Dew, looks to add to a client list that also includes [...]

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In Its Latest Freewheeling Ad, Harmon Brothers Cast a 1,300-Pound Grizzly

AdFreak

The two-plus minute film focuses on a lumberjacking family, clad in flannel and all sporting thick beards at one point, including the children. They share their log cabin and surrounding [...]

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In A Divided Year, Australian Lamb Breaks Down the Walls to Bring People Together

Creativity

The spot, which launches in the lead up to Australia Day (Jan. 26), builds on Australian Lamb’s "Share the Lamb" brand platform, an integrated campaign created by Accenture agency The [...]

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McCann Promotes Chris Macdonald to CEO and Chairman

Agencies

McCann has made new appointments within its team.

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FitTrack Campaign Connects Body Positivity With Health Benefits

Creativity

"One Size Fits One" shows different body styles working out.

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Change the Ref Trolls the NRA With Cookies

Brand Marketing

Anti-gun violence group delivers 1,700 cookies to gun organization.

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10 of the Most Accessible Brand Campaigns and Actions of 2020

Media

From Microsoft to American Girl, progress continues.

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2 Creatives Troll Warner Bros. and Take Domain Name Squatting to the Next Level

Media

Who doesn’t love a jam made from fresh farm fruit? Especially if that jam trolls a movie company that forgot to buy the URL to one of its most anticipated [...]