Portrait of Kyle O’Brien

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy. Before joining Adweek, Kyle was creative works editor at The Drum. Kyle is based in Jim Thorpe, Pa.

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The Modern Executive Creative Director Must Be the Ultimate Multitasker

The Future of Agencies

The executive creative director must motivate, inspire, manage, create and steward new technology.

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Kumail Nanjiani Pops Into Real Dirty Scenes to Tell People They’re ‘Gonna Need More Tide’

Creative

The brand promotes its Tide Power Pods with a spot that celebrates messy moments.

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MNTN Brings on 3 Tech Veterans as Part of Board Development

Ad Tech

The company adds Hadi Partovi, Grant Ries and Joe B. Johnson to its board of directors.

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Autodesk Is the Everywhere Software You Don’t Know—Until Now

Creative

Maximum Effort introduces the tech company during the Oscars with tongue-in-cheek ad.

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US Media Agency of the Year Starcom Boasts Big Wins and Heritage Clients

Media Agency of the Year

The Chicago-based shop added McDonald’s and AB InBev and built on existing client biz.

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How Ben Myers Will Help Brands Find Creative Solutions as TBWA’s First North American CMO

Leadership & Talent

The agency's first North America CMO shares his strategy for growth.

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VMLY&R Wins ADT Contract Covering Ecommerce, Creative and CX

Accounts

The home and business security company partners with the agency to improve overall consumer experience.

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The Martin Agency’s First Bud Light Seltzer Work Reminds Consumers It Doesn’t Contain Beer

Beer & Spirits

Bud Light Seltzer's first campaign from The Martin Agency will attempt to separate the seltzer from its namesake beer.

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A Year Since Changing Leadership, FCB Leans Into Creativity

Leadership & Talent

As the agency celebrates 150 years, it's still improving.

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