Portrait of Kyle O’Brien

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy. Before joining Adweek, Kyle was creative works editor at The Drum. Kyle is based in Jim Thorpe, Pa.

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12 Industry Leaders Highlight Tips for How Agencies Can Better Service Clients

The Future of Agencies

Having a solid strategy and leaning into diversity are also key.

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How Maker’s Mark and Doe-Anderson Built a Brand Over 50 Years


Through shared vision and brand storytelling, the bourbon and agency have built decades of trust.

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From ‘Too Short’ to CEO: Nancy Hall Shattered a Sexist Stereotype

Lessons Learned

Mindshare's chief executive for North America recalls her early challenges.

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ADWEEK’s Media All-Stars Are Embracing Changing Technology

Media All-Stars

These honorees are crafting standout strategies and helping clients maximize their budgets.

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New Agency Tall Poppy Is Positioning ‘Creative Sustainability’ as Its Differentiator

Creative Thinkers

First public project for the new agency features artistic shoes painted with Harlem-grown produce.

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Gale and MilkPEP Dive Into Branded Entertainment by Unleashing Vanessa Bayer on a Farm

Creative Advertising

The humorous effort goes behind the scenes of modern dairy farming.

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How Carmichael Lynch Plans to Elevate Red Robin’s Brand as Its Creative AOR


IPG agency Carmichael Lynch will help reinvigorate the marketing and guest experience for Red Robin.

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How Ad Buyers Are Advising Clients as Possible TikTok Ban or Sale Looms


Ad buyers recommend platform diversification shifts, especially to Instagram Reels, YouTube Shorts and Reddit, but they anticipate a sale of TikTok, which could still lead to a temporary ban.

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