Portrait of Kyle O’Brien

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy. Before joining Adweek, Kyle was creative works editor at The Drum. Kyle is based in Jim Thorpe, Pa.

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The General Pairs Montell Jordan and Michael Buffer With Shaq in Latest Campaign From Highdive

Legacy Brands

“We want to get people talking and laughing." - Mark Gross, CCO at Highdive.

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How Agency VIA Is Restructuring the Office to Allow More Personal Space

The Future of Agencies

Leeann Leahy says that physically restructuring VIA's office allowed for more distancing.

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How The&Partnership Uses the Office to Create a Competitive Advantage

The Future of Agencies

Andrew Bailey, CEO of The&Partnership, talks about the importance of the office.

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How Havas Media Is Investing in Talent to Supercharge Its Data Capabilities

Media Agencies

“We're here to advise clients on the best combination of measurement tools and techniques," Mike Bregman, chief data officer at Havas Media, told Adweek.

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How a Hybrid Work Model Has Helped a Creative Studio Through the Pandemic

The Future of Agencies

"Mastering remote work lets us achieve a higher level of creativity using less effort and fewer resources overall." - Robb Wagner

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5 Years in, No Fixed Address’ Strategy Is Shaking Up the Independent Agency Model

The Future of Agencies

No Fixed Address keeps growing. But it’s not sticking to a traditional network model.

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Deutsch NY Names Its First Chief Marketing Officer  

Leadership & Talent

In her new role as CMO, Nicole Souza will be in charge of lead generation, as well as working with leadership on increasing the agency’s growth.

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Launching Its Agency During the Pandemic Shaped Mischief’s Office Plans and Priorities

The Future of Agencies

President and partner Kerry McKibbin discusses the evolving workplace in the industry.

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Hotels.com’s Captain Obvious Expands His Spokes-Captain Work for Resorts World Las Vegas

Travel & Transportation

Brand mascot Captain Obvious appears in a new collaboration for Hotels.com and Resorts World Las Vegas.

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Wavemaker Names Sharb Farjami First Chief Operating Officer for North America

Leadership & Talent

Farjami will oversee all aspects of Wavemaker’s North American operations, including the growing pipeline of new business.