Kyle O’Brien was a staff reporter for Adweek and editor of AgencySpy. Before joining Adweek, Kyle was creative works editor at The Drum. Kyle is based in Jim Thorpe, Pa.
Super Bowl Instant Replay: Häagen-Dazs Slows Down the Fast & Furious
THE AD: What starts out as a seemingly spirited continuation of the Fast & Furious franchise, with Vin Diesel at the wheel of a convertible Camaro muscle car and Michelle Rodriguez [...]
READ FULL STORY >
Super Bowl 59: These Brands Are Capturing Buzz off the Field
A regularly updated list of brand activations, parties, experiential campaigns, and events happening around Big Game weekend.
READ FULL STORY >
Häagen-Dazs Super Bowl Campaign is a Fast & Furious Reunion
Making a Super Bowl commercial is like making a mini-movie, with big production values and star power. Häagen-Dazs’ ad for Super Bowl 59 definitely fits that mold. The attention to [...]
READ FULL STORY >
Fast & Furious Goes Slow & Delicious in Häagen-Dazs’ First Super Bowl Ad
The ice cream brand gets Vin Diesel, Michelle Rodriguez and Ludacris to pump the brakes for ice cream.
READ FULL STORY >
Watch the Regional Ads Airing During Super Bowl 59
The secret to saving during the Super Bowl: Brands can still reach millions of viewers without shelling out $8 million for a national ad. Regional ad buys have led to [...]
READ FULL STORY >
Tools of the Trade: Michael Sotelo of Alma DDB
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top [...]
READ FULL STORY >
AKQA Americas Restructures Leadership Team
On the heels of a global restructure, AKQA has unveiled a new leadership team in the Americas. Tesa Aragones, formerly president of North America, has been elevated to CEO of [...]
READ FULL STORY >
Former VML CCO Jared Kozel Launches Indie Agency Super Nice
It’s often said that nice guys finish last. A new independent agency is hoping to rewrite that narrative. Super Nice has officially launched, opening its doors in Atlanta and Los [...]
READ FULL STORY >
Tiffany Edwards to Lead DEI at Publicis as it Revamps ESG Strategy
Publicis Groupe has filled its chief diversity officer role in the U.S. and unveiled a new DEI strategy, after Geraldine White was removed from the position at the end of [...]
READ FULL STORY >
Tools of the Trade: Jim Capalbo of CapCo PR
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top [...]
READ FULL STORY >