Kyle O’Brien
Kyle O’Brien is a freelance writer based in Jim Thorpe, Pa.
It’s the Era of ‘The Great Reinvention.’ How Do We Keep Up?
Performance Marketing
Former Publicis executive Rishad Tobaccowala on staying ahead in an ever-changing world at Outlook 2021.
Insurance Marketplace The Zebra Chooses Argonaut as Creative AOR
Fast-growing company picks San Francisco agency after competitive pitch.
Agency Network 180 Opens New York and MENA Offices
Agencies
The agency, which in the last year has brought on brands including Rockstar, Under Armour, Pepsi, Mirinda and Mountain Dew, looks to add to a client list that also includes [...]
In Its Latest Freewheeling Ad, Harmon Brothers Cast a 1,300-Pound Grizzly
The two-plus minute film focuses on a lumberjacking family, clad in flannel and all sporting thick beards at one point, including the children. They share their log cabin and surrounding [...]
In A Divided Year, Australian Lamb Breaks Down the Walls to Bring People Together
Creativity
The spot, which launches in the lead up to Australia Day (Jan. 26), builds on Australian Lamb’s "Share the Lamb" brand platform, an integrated campaign created by Accenture agency The [...]
McCann Promotes Chris Macdonald to CEO and Chairman
Agencies
McCann has made new appointments within its team.
FitTrack Campaign Connects Body Positivity With Health Benefits
Creativity
"One Size Fits One" shows different body styles working out.
Change the Ref Trolls the NRA With Cookies
Brand Marketing
Anti-gun violence group delivers 1,700 cookies to gun organization.
10 of the Most Accessible Brand Campaigns and Actions of 2020
Media
From Microsoft to American Girl, progress continues.
2 Creatives Troll Warner Bros. and Take Domain Name Squatting to the Next Level
Media
Who doesn’t love a jam made from fresh farm fruit? Especially if that jam trolls a movie company that forgot to buy the URL to one of its most anticipated [...]