Kyle O’Brien
Kyle O’Brien is a freelance writer for Adweek and editor of AgencySpy. Before joining Adweek, Kyle was creative works editor at The Drum. Kyle is based in Jim Thorpe, Pa.
Reinventing Yourself in Transformative Times Without Relying too Heavily on Data
Social Marketing
'While data is extremely important, and necessary, we pay too much lip service to it,' said Tobaccowala at Adweek's Social Media Week.
Harmon Brothers Are Trying to Reach You About Your Car’s Extended Warranty
Agencies
The agency worked with auto coverage company Olive to make ‘Jerk Car.'
The Modern Media Mix Has Changed How Media Buyers Approach Their Game
Convergent TV
The pandemic and shifting viewing habits have altered how budgets are allocated.
CPB Rounds Out Leadership Team With New Chief Strategy Officer and Head of Production
Agencies
CPB hired a new CSO, head of production and head of creative diversity following the arrival of Marianne Malina as CEO.
What to Expect From One Club’s Virtual Creative Week 2021
The One Club for Creativity has released the schedule and theme for its Virtual Creative Week 2021, and it will focus on a global audience, with content for and by [...]
Study Shows Brands Need to Do a Better Job Reaching People With Disabilities
Brand Marketing
A recent study found that brands need to prioritize accessibility and inclusivity in their communications planning to more effectively reach people with disabilities.
Why Inclusivity Should Lead a Company’s Marketing Efforts
Diversity, Equity and Inclusion
GroupM's president of multicultural discusses how to best engage multicultural consumers.
BBH Introduces Leadership Trio in New York
Tom Callard was promoted to BBH New York CSO, joining recently hired president Amani Duncan and CCO Rafael Rizuto on the agency's leadership team.
Brands Are Taking a Stance With Their Media Dollars and Coming Out Ahead
Unilever is investing with purpose and changing the consumer dialogue.
Droga5 Highlights Local Focus in First Work for US Cellular
Agencies
The mobile carrier recently added Droga5 to its agency roster.