Kyle O’Brien
Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy. Before joining Adweek, Kyle was creative works editor at The Drum. Kyle is based in Jim Thorpe, Pa.
Ad Revenue Will Grow 22% in 2021, GroupM Projects
Media
"Our new forecasts show that the media industry has a significant capacity for growth," Brian Wieser, GroupM's global president, business intelligence, told Adweek.
IPG’s Climate Action Plan Sets an Emissions Reduction Target
The agency group will also source 100% renewable electricity by 2030.
Giant Spoon Promotes 2 Leaders to C-Level Positions
Agency names new chief client officer and chief operating officer.
Pendleton Whisky Salutes Veterans With Release of Commemorative Bottle
Brand Marketing
The brand’s military appreciation bottle accompanies a donation to the Bob Woodruff Foundation.
VMLY&R Appoints Sean Rooney to Newly Created Role of Chief Science Officer
Former Omnicom medical education shop head will lead promotional science team.
Night Market’s eCommFronts 2021 Is the Sole Upfront Dedicated to Retail Media
Agencies
Companies confirmed to participate include Criteo, Facebook, Kenshoo, Kroger, TikTok and Walmart.
Horizon Media Furthers Data Push, Hiring Executive Leader From Merkle
Coleen Kuehn joins the agency as its first chief business solutions officer.
Brands Are Facing the ‘Age of Cynicism,’ From Skeptical Consumers
71% of those surveyed have little faith that brands will deliver on their promises.
FCB Selects Tina Allan to Lead Global Data Science and Connections
Omnicom veteran shifts to IPG to help better fuel creativity with tech.
Horizon Media Takes Agencywide Approach to Diversifying Media Strategy
Agencies
Project Embrace designs media strategies to help clients effectively reach multicultural audiences and support minority-owned media.