Portrait of Kyle O’Brien

Kyle O’Brien

Kyle O’Brien is a freelance writer for Adweek and editor of AgencySpy. Before joining Adweek, Kyle was creative works editor at The Drum. Kyle is based in Jim Thorpe, Pa.

Alt Image Text

Reinventing Yourself in Transformative Times Without Relying too Heavily on Data

Social Marketing

'While data is extremely important, and necessary, we pay too much lip service to it,' said Tobaccowala at Adweek's Social Media Week.

Alt Image Text

Harmon Brothers Are Trying to Reach You About Your Car’s Extended Warranty

Agencies

The agency worked with auto coverage company Olive to make ‘Jerk Car.'

Alt Image Text

The Modern Media Mix Has Changed How Media Buyers Approach Their Game

Convergent TV

The pandemic and shifting viewing habits have altered how budgets are allocated.

Alt Image Text

CPB Rounds Out Leadership Team With New Chief Strategy Officer and Head of Production

Agencies

CPB hired a new CSO, head of production and head of creative diversity following the arrival of Marianne Malina as CEO.

Alt Image Text

What to Expect From One Club’s Virtual Creative Week 2021

Industry Events

The One Club for Creativity has released the schedule and theme for its Virtual Creative Week 2021, and it will focus on a global audience, with content for and by [...]

Alt Image Text

Study Shows Brands Need to Do a Better Job Reaching People With Disabilities

Brand Marketing

A recent study found that brands need to prioritize accessibility and inclusivity in their communications planning to more effectively reach people with disabilities.

Alt Image Text

Why Inclusivity Should Lead a Company’s Marketing Efforts

Diversity, Equity and Inclusion

GroupM's president of multicultural discusses how to best engage multicultural consumers.

Alt Image Text

BBH Introduces Leadership Trio in New York

Leadership & Talent

Tom Callard was promoted to BBH New York CSO, joining recently hired president Amani Duncan and CCO Rafael Rizuto on the agency's leadership team.

Alt Image Text

Brands Are Taking a Stance With Their Media Dollars and Coming Out Ahead

Mediaweek

Unilever is investing with purpose and changing the consumer dialogue.

Alt Image Text

Droga5 Highlights Local Focus in First Work for US Cellular

Agencies

The mobile carrier recently added Droga5 to its agency roster.