Kyle O’Brien
Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy. Before joining Adweek, Kyle was creative works editor at The Drum. Kyle is based in Jim Thorpe, Pa.
MullenLowe Rebrands With a Reimagined Octopus and Fluid Personalization
Keith Haring would have admired MullenLowe’s revised branding. The new version of the agency’s octopus logo is reminiscent of the late Haring’s fluid, simple street art. But MullenLowe’s new logo [...]
Amid Leadership Upheaval, DDB NY Is Merging With adam&eveNYC
The agency is now adam&eveDDB and will move offices to downtown Manhattan.
Leslie Barrett Named President of Goodby Silverstein & Partners
The 23-year agency veteran takes over the role from Derek Robson.
BBDO Canada, FCB New York and Apple London Win Big at The One Show
BBDO Canada named agency of the year, while Apple London wins Best of Show.
VMLY&R and MullenLowe US Take Top Prizes at the ADC 102nd Annual Awards
VMLY&R’s groundbreaking work for Dell Technologies and Intel—an interactive book for people with motor neuron disease (MND)—took the top prize, an ADC Black Cube for Best of Show at the [...]
Diego Scotti Is Leaving the CMO Role at Verizon
He's departing to 'explore new challenges.'
The Agency Chief Technology Officer Helps Clients Translate Tech Into Results
The CTO must lead the way to foster greater technology adoption and implementation.
To Stay Ahead of the Creator Curve, Networks Are Snapping Up Influencer Agencies
Is M&A the answer for holding companies?
Geico Gives the Gecko a Sparring Partner in Will Arnett
Geico’s Gecko has pretty much been a solo act for his entire spokes-reptile career. But in a new campaign, The Martin Agency has brought on someone who can go toe [...]
Vital Farms Chooses Gut Miami as New AOR and Moves on From Preacher
Vital Farms stands out among egg producers by its concept of “conscious capitalism,” which benefits all involved in the farming process, from the farmers to the consumers and even the [...]