The Latest
When It Pays for an Agency to Break the Rules
This post was created in partnership with Elite Media In an industry built on gleaming skyscrapers and high-stakes pitch meetings, sometimes you have to go left when everyone else goes [...]
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WPP Promotes Adam Gerhart to Global Chief Client Officer
Gerhart’s new role is the latest C-suite reshuffling at WPP
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ExclusiveMatt MacDonald Leaves VCCP for Omnicom’s Merkley+Partners
Filling a role that's been vacant since 2024, MacDonald has the task of reshaping the agency’s creative approach
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With Fewer Big Holdcos, Arthur Sadoun Says Client Conflict Is No Longer a Dealbreaker
The Publicis CEO declined to discuss PepsiCo and Coke, but said managing competitors is becoming more common in a consolidated market
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Building the Right Team Is More Important Than Ever for Marketers
This post was created in partnership with Weber Shandwick As AI streamlines workflows and marketing budgets tighten, human collaboration and partnership remain as important as ever to create strong creative. [...]
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5 Marketer Moves In October So Far: Red Lobster, Rocket Companies, and More
A roundup of the biggest marketing leadership moves from the month so far.
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McCann’s Tyler Turnbull Named WPP Creative Global CEO
Turnbull is leaving McCann after taking the top position in December 2025
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ADWEEK’s Agents of Change: Leading With Purpose to Reshape Our Industry
Agents of Change Presented by Empower celebrates the people reshaping marketing, media, advertising, and tech through meaningful action.
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ADWEEK’s Team Visionary Awards 2026: Getting Things Done Better, Together
From making Super Bowl ads to industry-leading benefits agents, it takes teamwork to make the dream work.
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ADWEEK’s Sports Marketing MVPs 2026: Bringing the Heat On and Off the Court
From the players setting the cultural agenda to the media moguls putting live sports in front of more audiences.
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ExclusiveBrian Niccol Reveals the Next Era of Starbucks
The CEO's turnaround strategy is working. But the biggest test lies ahead.
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Beyond Coffee: The Starbucks Merchandise Collabs Building New Brand Love
Starbucks is "unique because we're a coffeehouse that sells merchandise," said global chief brand officer Tressie Lieberman.
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ExclusiveInside Starbucks’ Marketing Machine with Global Chief Brand Officer Tressie Lieberman
How the cafe chain works with agencies, a PSL for every season, and more insights.
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Jon Cook on 30 Years at VML and Handing the Agency Over to His Best Friend
The WPP exec said he’s ready to climb a new career mountain.
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Jon Cook Steps Down as VML and WPP Creative Boss, Eric Campbell to Succeed
Cook spent three decades at VML and helped WPP's transformation from the top
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