Brand Marketing Hanky Panky, Famous for Its ‘One-Size-Fits-All’ Underwear, Relaunches With More Inclusive Sizing and Menswear Yes, that includes a men's thong. Voice 3 Ways Brands Can Solidify a Brand Message for Free Not every strategy has to break the bank. Avengers: Endgame Heroes and Stand Up To Cancer Battle ‘the Biggest Villain of All’ in New PSA The ad launches in partnership with MasterCard. 40 Years Bold How Police Drummer Stewart Copeland Found a New Beat—in Advertising Writing for TV spots was 'the real world,' the rock star told us. 40 Years Bold When Death Cigarettes Lit Up the Field of Noxious Marketing If you're going to smoke, you might as well dig death. Voice How Retailers Can Connect With Consumers Using a Dynamite On-Brand Audio Strategy Music played in-store can help increase sales and customer retention. Ad of the Day Oakley’s Soaring, Action-Packed New Spot Shows How It’s the Eyewear for Any Obsession AKQA Paris creates an adrenaline-fueled anthem for the brand. Publishers & Platforms Facebook Enlists Celeb Moms to Charm You Into Calling Your Mother More With Portal The spot features moms of Jonah Hill, Serena Williams, Dwayne Johnson and more. Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands Cause-related marketing needs to balance a fine line. Create & Cultivate Founder Built a Business on the Belief That Female Entrepreneurs Deserve the Influencer Treatment The company was born out of desire to put on fun—not stodgy—events for women.123…8,975Next »