Brand Marketing

Gen Z’s Favorite Brands Are a Mix of Tech Companies and Some You Wouldn’t Expect

Outliers include Dairy Queen, Chapstick and Dollar Tree.

A Caveman Concocts Cunning Ways to Cut the Line In This French Supermarket Ad

Rosapark has another trick up its loincloth for Monoprix.

Advertising Experts Offer Advice to Young Creatives Trying to Make It in the Field

'Only go into advertising if you love communication.'

Female-Founded Companies Call on Brands to Take Action on Abortion Rights

A New York Times ad was signed by organizations like Sustain Natural, Fur, Thinx and more.

Gap Wants You to ‘Love All Ways’ in Honor of LGBTQ Pride Month

The campaign includes a dedicated clothing line and tie-in with activist Jodie Patterson.

Lacoste Tells a Stunningly Powerful Story of Tumultuous Love In New Campaign

Intense, captivating work from BETC.

IPG’s Huge Hires Former Razorfish Lead as Global Chief Executive Officer

Pete Stein succeeds Michael Koziol.

Podcasters Are the New Influencers. Here’s How to Leverage Them in Your Strategies

Much of what we’re seeing with podcasts rings true to the rise of social media mavens.

Home Depot Is Betting That America’s Miserable Movers Will Make Good Customers

May is the big month for relocating, and generally stressing out over it.

Sephora Turned Applications for Its Influencer Program Into a Social Media Event

Over 15,000 influencers applied for just 24 spots in #SephoraSquad.