Brand Marketing

Hasbro and Ogilvy Created a Simple, Lovely Ad About Why Boys Should Play With Dolls

Brazilian spot highlights the benefits of learning to care for and about others.

The U.K.’s Biggest Cell Carrier Brought a CGI Instagram Model to Life With AI and 5G

British telecom giant EE sponsored a BAFTA appearance by virtual influencer Shudu.

H&M Will Now List Suppliers and Factories for All of Its Garments

It's a major move when it comes to transparency around clothing manufacturing.

MJ Hegar, Whose Campaign Ad Went Viral, Is Back With a Video About Her Next Goal: Senate

A new spot highlights the momentum generated by her first ad.

If Your Brand Is in Need of a Site Redesign, Then You Probably Also Need a Rebrand

Think past just logo, copy and imagery changes.

Developing a Tone of Voice for Your Brand Can Solidify Your Presence in Consumers’ Minds

Without a defining identity, your organization could fade into the background.

A Thermostat Maker Slowly Turned Up the Heat on Climate Change Skeptics in Earth Day Stunt

Canadian brand Ecobee made 'em sweat.

How Jesse Williams Helped MedMen Craft the First Cannabis Commercial

A new behind-the-scenes documentary shows the actor's work to contextualize the history of marijuana.

Do you ‘Hate-Like’ Those Perfect Travel Photos From Influencers? Hotels.com Wants to Help

New Captain Obvious ads encourage you to go from eye-rolling to jet-setting.

Recess, the CBD Sparkling Water Company, Is Now Available on Uber Eats

Only in New York.