Brand Marketing

Are IPOs Right for DTC Brands? Not Always, Experts Say

In the direct-to-consumer world, taking on more venture capital isn’t always the right path to success.

Fairytale Characters Go From Riches to Rags in These New Vauxhall Spots

Velocity and MRM Madrid worked with 3 animation houses for the series.

Comcast Brings Back Beloved Turtles That Live Life in the Slow Lane

This time, The Slowskys have a millennial son.

A Belgian Monk’s Heroic Struggle to Save a Beer Recipe Is Now a Truly Epic Ad

Grimbergen tips its hat to 9 centuries of tradition.

NRA Files Second Lawsuit Against Ackerman McQueen, Seeking $40 Million for Alleged ‘Coup’ Attempt

Virginia suit accuses the agency of leaking unflattering information to media outlets like The Wall Street Journal.

Why Marketers Need to Push for Inclusivity in Music

It connects them on a deeper level with their consumers and culture.

People Love the Crap Out of Poo-Pourri, at Least According to Its First TV Push

Loyal fans vouch for the toilet deodorizer in its new spots.

Hong Kong’s Airport and Transit System Initially Banned an Ad Featuring a Gay Couple

They reversed the decision after backlash.

Gen Z’s Favorite Brands Are a Mix of Tech Companies and Some You Wouldn’t Expect

Outliers include Dairy Queen, Chapstick and Dollar Tree.

A Caveman Concocts Cunning Ways to Cut the Line In This French Supermarket Ad

Rosapark has another trick up its loincloth for Monoprix.