Brand Marketing

In 25 Years, Google CMO Lorraine Twohill Is Only the Second Woman to Accept Cannes’ Creative Marketer of the Year

She says that's 'lonely' and she wants more women to get the award.

How to Protect Your Brand From Malicious Brand Impersonations

These cyber attacks have increased 11 times since 2014.

Mars’ Andrew Clarke on the Genius Behind Skittles’ Spot and Promoting a Culture of Change

Mars' Andrew Clarke doubles down on agility and the long game to produce Skittles' award-winning work with partner DDB

#MeToo Founder Tarana Burke Explains How the Simple Phrase Gave Voice to So Many

During Cannes panel with FCB and Levi's.

Philip Morris Wants to Say Goodbye to Smokeable Cigarettes for Good With the Media’s Help

The tobacco giant pushes for a "smoke-free world."

Here’s What 25 Top CMOs Planned at Cannes to Fix the Industry’s Growth Issue

Insights from Cannes and ANA's first CMO Growth Council.

Research Shows Better Allocation of Marketing Spend Could Lead to $45 Billion More in Profits

The independent marketing and media consultancy Ebiquity released the results at Cannes.

American Express CMO Elizabeth Rutledge Shares What Top Marketers Are Talking About at Cannes

The 25-year vet has been inspired by experiential work.

One of the World’s Largest Advertisers Is Asking Brands to Help Endangered Animals

New fund, The Lion's Share, is pushing to raise $100 million in 3 years.

Digital Transformation Is Driving New Conversations on Transparency and Privacy

With digital transformation comes a host of new data and technologies designed to better serve brands and target consumers—and as a result, the conversations around on transparency and privacy are heating up.