Brand Marketing

How 50-Year-Old Fla-Vor-Ice Became an Enduring American Summertime Staple

Jel Sert, the maker of the frozen sugar water in a plastic tube produces 1.5 billion pops a year.

Leading Women Took the Stage at Adweek’s Women Trailblazers Event

Presented by Kantar at Ogilvy's offices in New York.

Johnson’s Baby Powder Isn’t the First Product to Scare the Hell out of Consumers

8 troubled brands that shook the faith of American shoppers.

Advertisers Need to Pay More Attention to the Weather When Planning Campaigns

Consumer habits are often shaped by how warm or cold it is outside.

It’s Time Brands Add Genuine Consciousness Into Their Marketing Mix

Rather than focusing only on potential profits.

Infographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchase

Here's how they decide what to buy.

Everything Brands Need to Know About Bringing Their Marketing In-house

Industry execs and experts offer advice on how to get it right.

Top Sports Marketers Think Beyond ‘Butts in Seats’ to Grow Their Franchises

The NBA, Call of Duty and Nascar are courting new fans and players in unconventional ways.

How These Women Trailblazers Pave the Way to Success for Others

Mentoring, shadowing and listening are some of the ways they give back.

Zappos Is Turning the Clock Back on Its Website for Its 20th Birthday

The brand is going back to 1999.