Brand Marketing

Ticketmaster Beefs Up Its Marketing Team, Led by New CMO Kathryn Frederick

Challenges for the Live Nation-owned company include how to target would-be buyers on new platforms.

McDonald’s Global CMO Silvia Lagnado Steps Down With No Replacement In Sight

The company has created 2 new svp positions instead.

With Barneys in Financial Trouble, Can Iconic Department Stores Be Saved?

Another famed New York retailer is on shaky ground. How did the capital of cool, contemporary fashion get here?

Brands Can Change the Narrative, Especially Around the Stigmatization of Feminism

Too often women are still patronized in campaigns.

Advertising World, Why Are We Not Embedding Climate Change Discussions Into Our Boardrooms and Campaigns?

Because, honestly, a lot of these issues fall on the shoulders of big brands.

Adidas Ramps Up Sustainability Efforts With Increased Focus on Recycled Materials

The brand is committed to only using eco-friendly elements in products by 2024.

How 50-Year-Old Fla-Vor-Ice Became an Enduring American Summertime Staple

Jel Sert, the maker of the frozen sugar water in a plastic tube produces 1.5 billion pops a year.

Leading Women Took the Stage at Adweek’s Women Trailblazers Event

Presented by Kantar at Ogilvy's offices in New York.

Johnson’s Baby Powder Isn’t the First Product to Scare the Hell out of Consumers

8 troubled brands that shook the faith of American shoppers.

Advertisers Need to Pay More Attention to the Weather When Planning Campaigns

Consumer habits are often shaped by how warm or cold it is outside.