Brand Marketing

The Beer Battle Continues as MillerCoors Sues Anheuser-Busch for Its Super Bowl Ad

The lawsuit claims the spot deliberately misled consumers about the makeup of its products.

The Office’s Creed Bratton Revisits His Music Roots to Write Some Crappy Underwear Jingles

Fruit of the Loom challenges you to do better by posting your song idea on Instagram.

Theranos Was Founded on Elizabeth Holmes’ Lies, and Marketers Fell Prey

We have to be better than the ‘fake it till you make’ mindset.

Coors Light Rolls Out a Tap That Glows and Dispenses Free Beer When It Hears Bud Light Ads

Amid ongoing beer wars, the brand wants to turn negativity into generosity.

With an Eye Toward Global Expansion, Bumble Brings on a New VP of Partnerships

Michele Tobin joins the Bumble team from Grindr.

What Brands Can Learn About Marketing to Mothers From Serena Williams’ Chase Spot

The ad from last year shines light on the struggle without reverting to clichés.

The NYC Luxury Retail World Is Already Crowded. Can Neiman Marcus and Hudson Yards Stand Out?

In a city of famed department stores, here's how these brands can succeed.

Deschutes Is a Model for How Craft Brews Can Fight Back Against ‘Big Beer’

From packaging to pilot brewing, there's an arsenal of strategies.

With a New Advisory Council, VCU Brandcenter Charts Its Future Course

Diverse board members provide further industry relevance.

Ikea Wants You to Reach Ultimate Decorating Satisfaction With Its Kåma Sutra

Innuendo reigns in new work from Ogilvy.