Brand Marketing

ESPN Brazil and Samsung Turned Sportscasters Into Emojis, and Everyone Loved It

The activation is part of a campaign to promote the new Samsung Galaxy S9 and S9+.

Why Adobe’s Magento Acquisition Will Supercharge the Customer Journey

The pairing has the potential to create a seamless commerce interface.

Tokr Releases First Mainstream Marijuana Spot on iHeartRadio

The ad tells Bay Area listeners how to find cannabis brands for their lifestyle.

Carpool Karaoke Scores Partnership With Porsche, Its First With a Car Brand

James Corden and Adam Levine drive around in a 2018 Cayenne Turbo.

Why Brands Need to Pay Attention to Ever-Changing Consumer Habits

Preferences are constantly shifting, but advertisers need to stay one step ahead.

Consumer Reports Launches First Ad Campaign Highlighting How It Keeps Companies Honest

The organization wants customers to know it’s as relevant as ever.

The ‘Dilly Dilly’ Saga Continues, With a Spanish-Language Twist for the World Cup

An all-seeing oracle prepares Bud Light's king for soccer madness, and we also learn what happened to Sir Doug.

Barefoot Wine Assembled a Hollywood Supergroup Called The Slay Team, and They’re ‘Crushin’ It’

Elizabeth Banks, Cecily Strong and more are cracking spritzers for summer in a catchy music video for the brand.

One French Supermarket Chain Uses Black Markets to Highlight the Absurdity of EU Food Regulations

Carrefour's rogue attempt resulted in actual, ratified change.

Pepsi Overtakes Coca-Cola for the First Time as Effie Award’s Most Effective Brand

It has consistently ranked in the top 5 of this list since 2011.