Brand Marketing

How Mountain Dew Turned a Geography Error Into a Source of Love for the Brand

After mislabeling Michigan's Upper Peninsula, the soda went all in on making it right.

Kroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School Staples

The grocery chain is the first to test out the new ecommerce feature.

How This Snapchat Study Gives Insight Into the Next Generation of Car Buyers

The report highlights how location data can help sell automobiles.

This Cannabis Justice Initiative Ran Its First Ad in The New York Times Special Issue Around Slavery to Make a Point

Possible Plan wants to fund organizations helping people who were negatively affected by now-defunct laws surrounding possession.

CVS Faces Social Media Backlash Over Its Relationship With Birth Control App Pill Club

The brand stopped honoring its previous contract on July 5.

Influencer Arielle Charnas Is Creating Her Own Brand With the Help of the Investor Who Boosted Michael Kors

Something Navy's licensing deal with Nordstrom expires at the end of 2019.

Despite 7,500 Store Closures This Year, It’s Not All Doom and Gloom for Retail

So far in 2019, 3,064 stores have opened.

Outdoor Voices Brings Back a Fan Favorite Style With a Campaign Dedicated to Its Community

The activewear brand is celebrating its community and the return of its most popular style, the Exercise Dress.

Why It Took K-Beauty Retailer Peach & Lily 6 Years to Launch Its Own Products

The Korean skincare brand's offerings have been wildly successful, but it took a lot of work by founder and CEO Alicia Yoon to get there.

Meet the Changemakers of GoFundMe in New 60 Second Docs Series

The short films tell the stories of the people fundraising on the crowdfunding site.