Brand Marketing

Bilingual Children’s Media Company Encantos Closes $2 Million Seed Round

Its content is culturally inspired and Emmy-nominated.

Michelob Ultra Pure Gold Returns to the Super Bowl With a Message for Farmers

Michelob Ultra Pure Gold is back in the Super Bowl, with a new 6-For-6 Pack program.

Remembering Kobe Bryant; How Olay Will Target Women in the Super Bowl: Monday’s First Things First

Plus, how to nail a Super Bowl ad buy.

Behind the Scenes of Olay’s Star-Studded, Space-Themed Super Bowl Spot With a ‘Coded’ Message

Taraji P. Henson, Lilly Singh and other stars help skin-care brand make a giant leap for women and tech.

Editor’s Letter: Adweek Suits Up for the Super Bowl

With 30-second Super Bowl spots hitting $5.6 million this year, ads better be memorable. Adweek is ready for the annual brand bacchanal.

A Politicized Super Bowl Means Opportunities for Brands

Imagine if brands embraced monthslong election anxiety as a customer relationship management problem, complete with playful pick-me-ups and community building.

Kobe Bryant Is Dead at 41 After a Helicopter Accident

Bryant was an All-Star for 18 of his 20 years in the NBA and won two Olympic gold medals during his time on Team USA.

Chrissy Teigen Throws John Legend Under the Bus in Genesis’ Super Bowl Ad Teaser

The Hyundai-owned luxury automaker will run a 60-second ad in the 2nd quarter.

Procter & Gamble to Feature Multiple Brands in Interactive Super Bowl Spot

A P&G Super Bowl LIV spot will feature Bounty, Mr. Clean, Febreze, Olay, Charmin, Old Spice and Head & Shoulders.

Amazon Ponders a Time #BeforeAlexa in Super Bowl Teaser Ads

If these sneak peeks are anything to go by, Amazon is relying on a familiar playbook for its upcoming Super Bowl ad.