Brand Marketing

Hanky Panky, Famous for Its ‘One-Size-Fits-All’ Underwear, Relaunches With More Inclusive Sizing and Menswear

Yes, that includes a men's thong.

3 Ways Brands Can Solidify a Brand Message for Free

Not every strategy has to break the bank.

Avengers: Endgame Heroes and Stand Up To Cancer Battle ‘the Biggest Villain of All’ in New PSA

The ad launches in partnership with MasterCard.

How Police Drummer Stewart Copeland Found a New Beat—in Advertising

Writing for TV spots was 'the real world,' the rock star told us.

When Death Cigarettes Lit Up the Field of Noxious Marketing

If you're going to smoke, you might as well dig death.

How Retailers Can Connect With Consumers Using a Dynamite On-Brand Audio Strategy

Music played in-store can help increase sales and customer retention.

Oakley’s Soaring, Action-Packed New Spot Shows How It’s the Eyewear for Any Obsession

AKQA Paris creates an adrenaline-fueled anthem for the brand.

Facebook Enlists Celeb Moms to Charm You Into Calling Your Mother More With Portal

The spot features moms of Jonah Hill, Serena Williams, Dwayne Johnson and more.

Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands

Cause-related marketing needs to balance a fine line.

Create & Cultivate Founder Built a Business on the Belief That Female Entrepreneurs Deserve the Influencer Treatment

The company was born out of desire to put on fun—not stodgy—events for women.