Brand Marketing

Illustration of someone holding a book

3 Lessons Learned From Marketing Through Coronavirus so Far

In a global crisis that is impacting us all and where people are in desperate need of solutions and solidarity, every brand, celebrity and influencer can do their part.

Adweek Together: The Future of Marketing

What does marketing look like in a post-coronavirus world?

Seeing a Spike in Activity, Dating Apps Respond to Pandemic With Digital Date Ideas

Hinge, Tinder, Bumble and OkCupid offer video chat options, virtual dating content on social and links to public health organizations.
a man sitting at a desk in his underpants with a button-down shirt on and a martini next to his laptop

As Video Conferencing Becomes the Norm, Some Question Whether It’s Hurting Business

During the COVID-19 pandemic, we're seeing a rise in awkward at-home moments due to video conferencing faux pas.

Tripadvisor Gives $1 Million in Coronavirus Aid

The travel site is supporting restaurants and other local businesses hurt by the coronavirus crisis.
Rigel Cable works both in analytics at Astound Commerce and as an Instagram influencer.

Data Director Rigel Cable Moonlights as LGBTQ+ Influencer Rigel Gemini

In his analytics job at Astound Commerce and as an Instagram influencer, Rigel Cable tries to bring LGBTQ+ advocacy into both areas.
Screenshot of a woman with her arms raised above her hips with chat bubbles next to her and the Planet Fitness logo

Fitness Brands Are Offering ‘At-Home’ Workouts for Free to Reach Quarantined Consumers

Crunch, Equinox and Orangetheory adapt their marketing efforts.
A pizza pie being put into a box next to a Call of Duty sign

3 Creative Ways Brands Have Pivoted Their Experiences to Offer Self-Isolation Entertainment

With IRL events no longer an option, brands are getting creative with experiences that cater to those in self-isolation.
Kool-Aid Man in cotton candy

After a Monthlong Disappearance, Kool-Aid Man Has Been Found

After disappearing a month ago, the Kool-Aid Man has been found.
Four foam fingers, three pointing up and one pointing down

The 4 Types of Sports Fans and How Marketers Can Catch Their Attention

For advertisers to successfully navigate this change, they must follow the lead of fans' shifting viewing habits.