Brand Marketing

Did Nike’s Swoosh Make the Brand Famous, or Is It the Other Way Around?

Here's the story behind the world-famous logo, and the freelance designer behind it.

These Marketers Left Their Client-Side Jobs to Launch a Do-It-All Experiential Agency

Grow founders Cassie Hughes and Gabrey Means now handle experiences for brands like Gap and Google.

Facetime: Adweek Celebrates Third Annual Arc Awards at SXSW

The event was presented by Screenvision Media.

For March Madness, Buffalo Wild Wings Made a Stool to Cool Guys’ Jewels After a Vasectomy

It's based on a key insight into men's medical timing.

On the Adweek Podcast: Giant Spoon Shares What It’s Learned Going Big With Experiential

Learn from the agency behind HBO's Westworld and Game of Thrones activations.

Who Is Today’s Top Advertiser? Vote Your Brand Picks in Adweek’s March Adness Bracket

Welcome to marketing's ultimate tournament.

Can the 37 Year-Old Dissolution of AT&T Teach Us Anything About a Big-Tech Breakup?

Here's a look back at Adweek’s coverage of a monopoly that really did get split up.

In Its First Converse Campaign, W+K Honors the Women Redefining Britain’s Creative Scene

'Spark Progress' spans a variety of neighborhoods and cultures in two minutes.

Mondelez International’s Jason Levine Named CMO of Sabra

The food industry veteran is heading to the country's leading hummus brand

Inside the Master’s Program Dedicated to Brand Purpose

University of Oregon's first cohort graduates this spring.