Brand Marketing

How One of Today’s Boldest Marketers Is Shattering Stigmas Inflicted on Women Worldwide

Essity, maker of Bodyform and Libresse, is rewriting the rules on how ads talk about periods, vulvas and more.

This Oregon Brewery Wants to Become the Unofficial Beer of Legal Marijuana

Deschutes takes on 'the land of recreational cannabis' in new Opinionated campaign.

A Century Ago, Two Women Fought to Make the Poppy the National Symbol of Service and Sacrifice

How the red silk lapel flower became the brand of Memorial Day.

NFL Hires New Head of Media Away From Ad Agency Hill Holliday

Dave Bolger will lead the league's planning and buying efforts.

This Undercover Lyft Stunt Directed by Olivia Wilde Is Actually an ACLU Fundraiser

Jason Sudeikis and Will Forte star in short promoting new film.

Having Its Meta Moment, This Drag Convention Will Have Actual Drag Racing

‘RuPaul’s Kart Race’ is a new addition to the popular event.

Are IPOs Right for DTC Brands? Not Always, Experts Say

In the direct-to-consumer world, taking on more venture capital isn’t always the right path to success.

Fairytale Characters Go From Riches to Rags in These New Vauxhall Spots

Velocity and MRM Madrid worked with 3 animation houses for the series.

Comcast Brings Back Beloved Turtles That Live Life in the Slow Lane

This time, The Slowskys have a millennial son.

A Belgian Monk’s Heroic Struggle to Save a Beer Recipe Is Now a Truly Epic Ad

Grimbergen tips its hat to 9 centuries of tradition.