Brand Marketing

Planters Is Advertising in the Super Bowl for the First Time in Over a Decade

The 30-second spot will run in the second quarter.

What Marketers Can Learn About Taking a Stand From Gillette

The brand targeted toxic masculinity, and reviews were mixed.

Burger King Trolls President Trump, Plus How More Brands Are Responding to the Government Shutdown

Sportswear companies are cleaning up national parks

Gary Cole, the Actor You Know From Everything, Is Now the Time-Traveling Spokesguy for Kabbage

He's got news from 10 minutes in the future.

Chief, an Exclusive Network for Powerful Women in Marketing and Media, Debuts in NYC

It already boasts 200 members from brands including Instagram, HBO and Walmart.

New, Nail-Biting NYT Ads Tell the Harrowing Details of the Staff’s International Investigations

Droga5's visceral campaign continues with stories of ethnic cleansing and surveillance.

Olay’s First Super Bowl Spot Aims to Empower Women in a Place That Often Disregards Them

They will advertise during the first quarter of the Big Game.

Bumble Confirms First Super Bowl Ad Starring Its New Global Advisor Serena Williams

The spot, which was created by a predominantly female team, will air during the first half of the Big Game.

Infographic: Influencers Are Getting Brands More Sales Than Celebrities Are

And they're reaching more than just the younger crowd.

Campbell’s Chicken Noodle Got Its Name From a Flubbed Radio Show Line

It was originally called 'Noodle with Chicken,' but '30s actor Freeman Gosden misspoke—and helped create an icon.