Brand Marketing

‘Brilliantly Dumb’ Can Be an Effective Strategy, and Other Advice From Our Industry Panelists

Takeaways from Adweek's Elevate: Creativity.

L’Oreal Is Bringing the Makeup Counter Experience Into Your Home With AR and Livestreaming

The company wants to invent the future of beauty experiences.

Deloitte, American Express and More Activate at the U.S. Open With VR and Custom Cocktails

Brands are teeing up premier experiences off the green.

3 Ways Brands Can Market to Their LGBTQ Consumers Year Round

Inclusivity needs to be integrated into marketing plans beyond Pride.

For Its First Out-of-Store Brand Activation, Coach Created a Visual, Spiritual Playground

The installation challenges how people perceive the brand—and their own lives.

Salesforce Marketing Cloud Goes Live With Google Analytics 360 Integrations

They're designed to enable companies to better understand their customers and make insight-based decisions.

3 Ways Advertisers Can Use Mobile to Reach Consumers During the World Cup

During the 2014 games, the FIFA mobile app had over 18 million downloads.

What You Know Michelin for Depends on Where You Live

How two brothers revolutionized two industries with one brand.

Adweek Holds Second Installment of Its Executive Lab Series, Creating a Connected Community

Delving into how marketers form authentic relationships with customers.

Flying Planes Upside Down Helps Strategy Executive Dream Up Killer Experiences for Brands

Mark Mullen works with the likes of Salesforce and Google.