Brand Marketing

Busch and the National Forest Foundation’s New Book Is a Love Letter to America’s Trees

It's on sale in time for Earth Day.

A Look Into the Evolution of Language in Cannabis Marketing

From slang with racist undertones to more scientific, technical terminology.

Leica Distances Itself From Tiananmen Square ‘Tank Man’ Ad After Chinese Backlash

The camera brand now says 'The Hunt' by F/Nazca Saatchi & Saatchi was unauthorized.

Pornhub Wants to Save the Bees With (What Else?) Bee Porn

It will donate for every video view on its new Beesexual channel.

Menswear Brand Whiskers Hopes to Woo Dressy Dudes Into Accessorizing With Luxury Shoelaces

It's knot your average fashion statement.

How Brands Around the Globe Are Commemorating Earth Day

Apple, the New York Times and more are honoring Mother Earth on April 22.

Ancestry.com Pulls Tone-Deaf Ad That Romanticizes Why Black Americans Have White Lineage

The spot doesn't take enslavement and rape into account.

Following Canada’s Example to See How Brands Advertise Following Marijuana Legalization

The consensus? Not too much of a change—yet.

Relax and Enjoy This Horse ASMR From Lexington Tourism

Sorry, we meant to say 'Neigh-SMR.'

After a Year in Second Place, Coca-Cola Overtakes Pepsi to Once Again Become Effie’s Most Effective Brand

Meanwhile, the competing beverage company fell to eighth place.