Brand Marketing Perspective The Skin Cream That Celebrities Swear by Was Created by a Nurse Nearly 90 Years Ago Elizabeth Arden's Eight Hour Cream has a fascinating backstory. In New Campaign, Levi’s Becomes the Latest Brand to Urge Americans to Vote The 30-second spot comes ahead of National Voter Registration Day. Chipotle Keeps It ‘Real’ With New Campaign and Social Effort Highlighting All 51 Ingredients The chain is pivoting to a lifestyle brand. Why Weight Watchers Is Shedding the Baggage of an Old Name Call the brand WW from now on. The Milwaukee Bucks Want to Rally City Around the Team After Record-Breaking Ticket Sales Ahead of a new season, the team launches its 'Built to Stay' campaign. Voice How Cannabis Brands Can Utilize Social Media and Other Nontraditional Channels Restrictions on platforms make marketing tricky. Ad Council Rebrands to Position Itself as a More Accessible Partner on Social Change The organization will start enlisting more brands to fund PSAs. Voice 3 Ways to Take On Industry Competitors and Dominate the Market It all becomes with an outstanding product. Data & Insights Infographic: In a Screen-Filled World, Word of Mouth Is Still Key But personal experience reigns king. Brandweek Editor’s Letter: Challenging Conventions at Brandweek Our inaugural summit has gathered some of the brightest minds, including the 8 marketers in our Challenger Brand track.123…8,876Next »