Brandweek Lift Connects Brands With Minority-Owned Solution Providers
At Adweek's annual summit, this initiative will allow leaders to better diversify who they work with.
Millennials—Not Gen Z—Present Biggest Ecommerce Opportunity for Holiday Season
How to make the most of lifecycle marketing.
Apple Is Big Brother in ‘Nineteen Eighty-Fortnite’; Sleeping Giant Co-Founder Launches New Venture: Friday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer […]
Stadiums Across America Are Empty, So What Happens to Those Naming Rights Deals?
Brands are staying put, but teams are scrambling to offer makegoods.
Apple Is Portrayed as the Evil Empire in 1984 Ad Parody From Fortnite
Just about any advertising professional or student ends up learning about Apple’s iconic 1984 ad. The TBWA\Chiat\Day-created, Ridley Scott-directed classic played on the ominous theme of George Orwell’s novel. The […]
35% of Americans Think Brands Should Extend Their Facebook Boycott to Create Credible Change
The #StopHateForProfit campaign in July left a dent in Facebook’s ad revenue and, it seems, public opinion.