Brand Marketing

Victoria’s Secret CEO Jan Singer Is Leaving the Company

The news comes just a week after its annual fashion show was taped.

Brands Need to Keep Gen Z’s Changing Priorities in Mind or Risk Isolating Them as an Audience

Friendship and a sense of community are immensely important.

Video: Inside Adweek’s 2018 Brand Genius Gala

Honorees included Toyota, Burger King, American Express and Bud Light.

A Nurse Drove His Tundra Through the California Wildfires to Save Victims. So Toyota Is Replacing It

Allyn Pierce almost died in the process—and even recorded a goodbye message to his family—but made it to the hospital where he worked to offer medical assistance.

These 2 Chicago Streetwear Brands Found National Success By Keeping It Local

Joe Freshgoods and Juan-Elias Riesco are making their mark while supporting the next generation of artists.

Essie Became the Go-To Nail Polish Because of Queen Elizabeth

This is the pale pink shade beloved by royalty.

Adweek’s Brand Genius Awards Celebrated the Best in Brand Building

Presented by NBCUniversal and Oath.

Class-Action Lawsuit Alleges Avon Discriminated Against Pregnant Women

The suit challenges the company's brand message of female empowerment.

Are Models the Original Influencers? Women Management Modeling Agency and InfluencerDB Think So

The 2 companies are teaming up to help boost their profile.

Mastering the Art of Branding Means Navigating a Constantly Evolving Industry

Everything from internal restructuring to handling new tech needs to be considered.