Brand Marketing

The Road to Brandweek: Vineet Mehra of Walgreens on Bringing a Human Touch to Healthcare

The company is using data to ramp up its tech stack, all the while keeping consumer needs at the forefront.

Nearly 150 American Business Leaders Urge the Senate to Take Action on Gun Violence

Executives from companies including WPP, Uber and Bloomberg all signed the letter.

Everlane’s Newest Retail Store Is Its Biggest

The company has plans to open 8 more in 2020.

Here’s Who You Picked for Our First-Ever Best of Tech Awards Finalists

Nearly 50,000 of you weighed in on companies excelling in ad tech.

Apple TV+ Undercuts Competition; KFC’s New Colonel: Wednesday’s First Things First

And what you can learn from Hilton's membership program.

Consumers’ Trust in Brands Has Fallen to a New Low. Surprised? Probably Not

In Dmexco keynote, Salesforce’s CMO outlines why consumers are so wary—and what brands can do about it.

Sabrina Caluori, HBO’s Digital Experience Maven, Is Leaving

The Cannes Lion Grand Prix winner was at the network for 12 years.

How P&G’s ‘The Look’ Broadens the Black Experience in Media

Going beyond the 'corporately molded version of inclusivity.'

Why Hilton Is Emphasizing the Benefits of Membership

Anna Kendrick is asking guests to use the Hilton Honors loyalty program to book their room — which comes with benefits for both them and the hotel chain.

Singing Walmart’s Praises and Other Moments That Mattered at Adcolor

Gun safety and activism are prime topics in marketing today.