Brand Marketing

Top Sports Marketers Think Beyond ‘Butts in Seats’ to Grow Their Franchises

The NBA, Call of Duty and Nascar are courting new fans and players in unconventional ways.

How These Women Trailblazers Pave the Way to Success for Others

Mentoring, shadowing and listening are some of the ways they give back.

Zappos Is Turning the Clock Back on Its Website for Its 20th Birthday

The brand is going back to 1999.

With US Women’s Soccer Donation, Secret Hopes to Start a Sponsorship Trend

The U.S. women's soccer team put the spotlight on pay disparity between male and female athletes.

The U.S. Army Will Eliminate the Majority of Its Internal Marketing Department

Reduction follows an audit and agency review that sent the business to DDB.

Bowflex Looks to Redefine Its Brand as Home Fitness Category Heats Up

Nautilus has chosen Fig as its first creative agency of record.

How 3 Major Female Sports Stars Are Fighting for Equality in Their Field

At Adweek’s Women Trailblazers Summit, athletes from WWE, Nascar and Little League Baseball share their triumphs and challenges.

Busch Is Hiding a Pop-Up Bar ‘Miles Away From Civilization’

The scavenger hunt to win free beer for life benefits the National Forest Foundation.

On the Way to Its 25th Season, MLS Continues to Build a ‘League for a New America’

A younger, more diverse audience drives its success.

Nike’s World Cup Spot Celebrated Women but Sidestepped Addressing Pay Inequality

For a brand whose mission centers on equality, this felt like a missed opportunity to speak up.