Brand Marketing

These 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth

Bombas, Naadam and Encantos share how they manage to embody a larger mission.

Despite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually Provides an Opportunity for Nike

It also showed them to be a frontrunner among athletes.

4 Necessary Components for Building an In-House Influencer Marketing Team

Brands that typically do this already have a strong strategy in place.

How Director Peter Chelsom Made His BMW-Sponsored Short Film Feel Like Art, Not an Ad

Berlin, I Love You features stars likes Keira Knightley and Helen Mirren.

Watch the Keynote Presentations From Brandweek: Challenger Brands

From Bethenny Frankel to Hulu.

3 Key Marketing Insights This Week From Bud Light, Amazon Prime Video and Burger King

Advice about Super Bowl campaigns, experiential marketing and more.

Meet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Life

'This made sense in a way nothing else really did,' says the beer brand's senior director of marketing Alissa Heinerscheid.

Don’t Look Now, but 146-Year-Old Levi’s Just Hired an Artificial Intelligence Officer

Analytics whiz Katia Walsh was lured from Vodafone.

Amid Declining Sales, Victoria’s Secret Is Bringing Back a Once-Sure Thing: Swimwear

Not even 3 years after discontinuing it, the lingerie brand is reviving its swim line.

Bud Light Says Trolling Competitors Increased Transparency and Interest in Beer Ingredients

Related Google searches shot up after the brand's Super Bowl spot aired.