Brand Marketing

Can a Reindeer With a Diversity Agenda Topple the Christmas Elf From His Shelf?

Do enough Americans want a new holiday tradition that the Reindeer in Here can flourish in the shadow of the Elf on the Shelf?

The Victoria’s Secret Fashion Show Is Officially Canceled

An executive confirms the long-speculated news.

WeWork Lays Off More Than 2,000 Employees

Troubled coworking company recorded a $1.25 billion loss in Q3.

Nielsen Names Jacqueline Woods as CMO of its Global Connect Division

Apart from overseeing global marketing, Woods will be tasked with helping transform Nielsen Global Connect into an independent, publicly traded company.

Step Inside Cardi B’s Twerk Shop in Pepsi’s New Holiday Ad

Cardi B is all about giving cash for the holidays in Pepsi's digital ad and a TV spot that will begin airing on Thanksgiving.

Why DTC Brands’ Reliance on Social Ads Is Unsustainable

It’s imperative for DTC players to accept this emerging reality, mature with the times and adopt stronger first-party data approaches.

CEO of Belvedere Is Championing an “Innovation Revolution”

Belvedere is in an "innovation revolution."

What Marketers Get Paid; Should We Save Ghost Ads: Thursday’s First Things First

Plus, Ryan Reynolds creates advertising's version of Inception.

TripAdvisor Gives Small Businesses a Boost With Self-Serve Advertising Platform

Through the TripAdvisor Media Manager, brands and media buyers will be able to submit their own banner ads directly to the platform.

Ghost Signs, Bygone Ads Painted on Buildings, Are Fading Away—Should We Let Them?

Ghost signs were once brightly painted advertisements, but after years of hiding and neglect, they're disappearing. Artists and designers don't all agree about restoring them.