Brand Marketing

The Skin Cream That Celebrities Swear by Was Created by a Nurse Nearly 90 Years Ago

Elizabeth Arden's Eight Hour Cream has a fascinating backstory.

In New Campaign, Levi’s Becomes the Latest Brand to Urge Americans to Vote

The 30-second spot comes ahead of National Voter Registration Day.

Chipotle Keeps It ‘Real’ With New Campaign and Social Effort Highlighting All 51 Ingredients

The chain is pivoting to a lifestyle brand.

Why Weight Watchers Is Shedding the Baggage of an Old Name

Call the brand WW from now on.

The Milwaukee Bucks Want to Rally City Around the Team After Record-Breaking Ticket Sales

Ahead of a new season, the team launches its 'Built to Stay' campaign.

How Cannabis Brands Can Utilize Social Media and Other Nontraditional Channels

Restrictions on platforms make marketing tricky.

Ad Council Rebrands to Position Itself as a More Accessible Partner on Social Change

The organization will start enlisting more brands to fund PSAs.

3 Ways to Take On Industry Competitors and Dominate the Market

It all becomes with an outstanding product.

Infographic: In a Screen-Filled World, Word of Mouth Is Still Key

But personal experience reigns king.

Editor’s Letter: Challenging Conventions at Brandweek

Our inaugural summit has gathered some of the brightest minds, including the 8 marketers in our Challenger Brand track.