Brand Marketing

3 Lessons Learned From Marketing Through Coronavirus so Far

In a global crisis that is impacting us all and where people are in desperate need of solutions and solidarity, every brand, celebrity and influencer can do their part.

Adweek Together: The Future of Marketing

What does marketing look like in a post-coronavirus world?

Seeing a Spike in Activity, Dating Apps Respond to Pandemic With Digital Date Ideas

Hinge, Tinder, Bumble and OkCupid offer video chat options, virtual dating content on social and links to public health organizations.

As Video Conferencing Becomes the Norm, Some Question Whether It’s Hurting Business

During the COVID-19 pandemic, we're seeing a rise in awkward at-home moments due to video conferencing faux pas.

Tripadvisor Gives $1 Million in Coronavirus Aid

The travel site is supporting restaurants and other local businesses hurt by the coronavirus crisis.

Data Director Rigel Cable Moonlights as LGBTQ+ Influencer Rigel Gemini

In his analytics job at Astound Commerce and as an Instagram influencer, Rigel Cable tries to bring LGBTQ+ advocacy into both areas.

Fitness Brands Are Offering ‘At-Home’ Workouts for Free to Reach Quarantined Consumers

Crunch, Equinox and Orangetheory adapt their marketing efforts.

3 Creative Ways Brands Have Pivoted Their Experiences to Offer Self-Isolation Entertainment

With IRL events no longer an option, brands are getting creative with experiences that cater to those in self-isolation.

After a Monthlong Disappearance, Kool-Aid Man Has Been Found

After disappearing a month ago, the Kool-Aid Man has been found.

The 4 Types of Sports Fans and How Marketers Can Catch Their Attention

For advertisers to successfully navigate this change, they must follow the lead of fans' shifting viewing habits.