Brand Marketing Esports Ad-Tech Companies Are Dipping Their Toes Into Brand Sponsorship Metrics in Esports With industry growth comes the need for new means of measurement. Data Points Infographic: Over Half of Consumers Would Pay More for Sustainable Products New data shows brands need to focus on eco-friendliness. Packaging Design How Mountain Dew Turned a Geography Error Into a Source of Love for the Brand After mislabeling Michigan's Upper Peninsula, the soda went all in on making it right. Kroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School Staples The grocery chain is the first to test out the new ecommerce feature. How This Snapchat Study Gives Insight Into the Next Generation of Car Buyers The report highlights how location data can help sell automobiles. This Cannabis Justice Initiative Ran Its First Ad in The New York Times Special Issue Around Slavery to Make a Point Possible Plan wants to fund organizations helping people who were negatively affected by now-defunct laws surrounding possession. CVS Faces Social Media Backlash Over Its Relationship With Birth Control App Pill Club The brand stopped honoring its previous contract on July 5. Retail Influencer Arielle Charnas Is Creating Her Own Brand With the Help of the Investor Who Boosted Michael Kors Something Navy's licensing deal with Nordstrom expires at the end of 2019. Retail Despite 7,500 Store Closures This Year, It’s Not All Doom and Gloom for Retail So far in 2019, 3,064 stores have opened. Retail Outdoor Voices Brings Back a Fan Favorite Style With a Campaign Dedicated to Its Community The activewear brand is celebrating its community and the return of its most popular style, the Exercise Dress.123…9,023Next »