Brand Marketing

It’s Time Brands Add Genuine Consciousness Into Their Marketing Mix

Rather than focusing only on potential profits.

Infographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchase

Here's how they decide what to buy.

Everything Brands Need to Know About Bringing Their Marketing In-house

Industry execs and experts offer advice on how to get it right.

Top Sports Marketers Think Beyond ‘Butts in Seats’ to Grow Their Franchises

The NBA, Call of Duty and Nascar are courting new fans and players in unconventional ways.

How These Women Trailblazers Pave the Way to Success for Others

Mentoring, shadowing and listening are some of the ways they give back.

Zappos Is Turning the Clock Back on Its Website for Its 20th Birthday

The brand is going back to 1999.

With US Women’s Soccer Donation, Secret Hopes to Start a Sponsorship Trend

The U.S. women's soccer team put the spotlight on pay disparity between male and female athletes.

The U.S. Army Will Eliminate the Majority of Its Internal Marketing Department

Reduction follows an audit and agency review that sent the business to DDB.

Bowflex Looks to Redefine Its Brand as Home Fitness Category Heats Up

Nautilus has chosen Fig as its first creative agency of record.

How 3 Major Female Sports Stars Are Fighting for Equality in Their Field

At Adweek’s Women Trailblazers Summit, athletes from WWE, Nascar and Little League Baseball share their triumphs and challenges.