Portrait of Peter Sloterdyk, CMO, Gist

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GEO Is a Brand-Building Discipline

Treat GEO as brand building: earn credible mentions, track real consumer questions, and publish citable substance to improve AI visibility.

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The Next Few Months in AI Search Will Decide the Next Decade of Category Leadership

For the last 18 months, marketing leaders have watched AI reshape how consumers discover, research, and decide.

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