Infillion Unveils Full-Funnel Media Buying Product InfillionX
Business Wins
As the first full-funnel media product delivering against any KPI combination, InfillionX can optimize any campaign with sequential messaging, custom targeting and guaranteed attention while also leveraging geolocation and store [...]
WORLDCOM OOH CONTINUES EXPANSION IN ITS NEW OPERATION IN THE UNITED KINGDOM
People Moves
The global media trading leader is investing in growth in the UK, a key market for advertisers in banking and finance, with the appointment of Lydia Collins.
Wunderkind’s New Marketer’s Guide Outlines How To Combat Cart Abandonment Challenges
Agency Innovation
Website, email, text message, mobile app, and advertising tactics and strategies to maximize eCommerce potential
Tubular Labs Announces New Upload Time Metric To Guide Video Content Strategy
Business Wins
Tubular’s latest measurement capability reveals what time of day creators and content categories excel against views, engagement and more for various social video platforms.
Yahoo, Pubmatic, and TripleLift Among OAREX’s H2 2022 Top Programmatic Payors
Business Wins
Using OAREX’s first-party data, 15 programmatic payor partners were recognized for consistent, on-time payments
MJV Innovation to Host LinkedIn Live About ChatGPT and AI
Agency Innovation
MJV Technology & Innovation, a global consultancy on digital transformation, data analytics and IT, will host an upcoming LinkedIn Live about ChatGPT, AI and what they mean for the future [...]
National Firm, Ovative Group, Opens Office in Chicago
Agency Innovation
Ovative Group, a media, consulting, and measurement firm that helps change makers drive measurable marketing performance, announced today that it has opened an office location in Chicago. Founded in 2009 [...]
Flexion and Digital Turbine Unlock Alternative App Distribution and Superior Monetization
Agency Innovation
The partnership combines the unique services and reach of both mobile leaders, enabling new revenue opportunities for app developer, carrier, and OEM partners
Flexion and Digital Turbine Unlock Alternative App Distribution and Superior Monetization
Agency Innovation
The partnership combines the unique services and reach of both mobile leaders, enabling new revenue opportunities for app developer, carrier, and OEM partners
Agency Creative
Cameron Karsten delivers stills and motion for Erem Boot's latest campaign.