The Latest
HALLMARK MEDIA AND iSPOT ANNOUNCE STRATEGIC PARTNERSHIP TO MEASURE DIGITAL INVENTORY
Partnership Leverages iSpot’s Leading Audience and Outcomes Measurement Solutions In Order To Validate Delivery, and Prove Efficacy Around Hallmark Media's Digital Impressions
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Mail Metro Media Unveils Next Phase of Growth
Upfront & Centre: Building on broadcast publisher ambition Mail Metro Media has unveiled a bold new brand and strategy at its annual Upfront & Centre event, opening up more opportunities [...]
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Particular Audience launches Trade Media solution to bring trade marketing into the digital age
New offering enables brands to launch, measure and adjust supplier-funded promotions in real time – bringing digital flexibility to trade marketing AI-powered retail media personalisation platform Particular Audience has launched [...]
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Experian expands its services in Snowflake to help businesses unlock value from their customer data
Experian, the global data and technology company, today announces the expansion of its capabilities within Snowflake, the AI Data Cloud company, with the launch of two new Snowflake Native Apps. The [...]
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Zefr and Reddit Partner to Give Advertisers Deeper Insights and More Precise Suitability Controls
Zefr, the leading provider of AI-powered brand safety and suitability solutions for walled garden environments, today announced a partnership with Reddit to provide advertisers with advanced AI-powered content-level intelligence, insights, [...]
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Twisted Labs launches Social to Shelf to help brands use social in product development
More than nine in ten (91%) people surveyed would like to vote on what they want to see in a new food product before it launches, according to new audience [...]
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New Study: Kroger, Vidmob and MMA Global Find Predictive Creative Scoring Can Forecast E-commerce Conversion
Kroger, Vidmob, and MMA Global today announced the findings of a new industry study demonstrating that predictive creative scoring can accurately forecast e-commerce purchase conversion before media is activated, giving [...]
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XR Integrates with Kinetiq Political Insights to Connect Real-Time Political Ad Intelligence with Campaign Delivery
Integration helps political campaigns use current spend, creative, and market intelligence to guide media, budget and messaging decisions while ads are in flight.
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StackAdapt Announces Innovation Forum 2026 Exploring How AI Is Reshaping the Next Era of Advertising
StackAdapt has kicked off Innovation Forum 2026, its annual global virtual event exploring how AI is reshaping advertising. The event brings together StackAdapt leaders and industry experts, including OpenAI’s Benji [...]
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ADSQUIRE Turns Five: Five Years of Making Legal Advertising Anything But Ordinary
PHILADELPHIA, PA — [6/18/2026] — Five years ago, ADSQUIRE was a new Philadelphia agency built around a relatively simple idea: law firms needed better advertising. Five years later, the company [...]
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