The Marketer’s Guide to Evergreen CTV Ads

Tue, May 7, 2024 1:00 PM ET

It’s upfronts season, and TV advertisers are already busy locking in their annual media buys to attract the audiences of tomorrow, today. But how do these advertisers stay connected with their brands’ loyalists and drive results beyond the upfronts? By dedicating time and creative attention to ads they can run year round, or what we call evergreen ads.

Learn how evergreen TV ads can reinforce your seasonal campaigns and work alongside your upfront buys so you can generate performance marketing outcomes year-round from Allie Lindly, senior customer success manager at MNTN. You’ll find out:

  • Key strategies from brands successfully balancing evergreen and seasonal TV campaigns
  • Tips for approaching your creative and goals for each type of campaign
  • Ways to reach your performance marketing goals year-round with CTV

See all upcoming ADWEEK webinars.

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Photo of the speaker, Allie Lindly, in the webinar

Allie Lindly

Senior Customer Success Manager, MNTN


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