Turner’s Speciale: The Future of Advertising Is Now

The media landscape has changed so dramatically over the past five years that, if you want to study the future of advertising, all you have to do is look around.

Put Actual People at the Center of Your Marketing

Are you putting your customer in the center of your strategy or is your brand still there?

Here’s Why Cannes Lions Is the Most Real Event of the Year

This is the industry event that inevitably refocuses everyone on that most vital foundation—the craft and enduring impact of compelling storytelling.

How Brand Purpose Infuses Customer Experience

For today’s CMOs, the challenge is ensuring that brand purpose is reflected in brand experience.

How Content and Influencers Engage Today’s Biggest Brand Fans

There is no excerpt because this is a protected post.

Hey Creatives: Data Can Amp Up Your Success

It’s not unusual for creatives to think that the data revolution doesn’t apply to them.

Closing the Loop on the Consumer Journey

Through location intelligence, marketers can map, target and measure offline consumer behaviors. Yet not all location data is created equal. It’s imperative for marketers to use an anonymous dataset that […]

Here’s What You’ll Need to Know to Get Smart About Back-to-School Marketing

Summer is getting into full swing, and that means one thing: The back-to-school shopping season is about to kick off.

Why Digital Advertising Is the Best Way for Financial Services Brands to Win Consumer Trust

46 percent of Americans believe they can’t trust these brands, according to the 2017 Edelman Trust Barometer.

Audience-Based Buying Is Ready to Go Mainstream

For decades, marketing strategies were based on sampled data limited to basic demos like age and gender. But consumer behavior is changing...