How AI Will Reshape TV Ad Buying Forever

TV advertising is being radically reshaped by digital technologies and the emergence of video streaming. And the next transformation is going to be powered by artificial intelligence and machine learning.

What Esports Viewers Say About Sponsorships

Esports viewers are not only open to sponsors, but they’re actively looking for brands that support their passion for competitive gaming.

It’s Time for Marketers to Take Full Advantage of Artificial Intelligence

Forget robots. While the popular image of artificial intelligence seems to come from a Hollywood blockbuster, the reality is less epic and more pervasive.

Here’s the Secret to Unlocking Influencer Effectiveness

Who are the important influencers? They’re moms, dads, eyeshadow aficionados and travel point divas. They are microinfluencers who can reach millions with a single social post to a few hundred direct followers.

Don’t Wait for Purchase Intent—Create It

Businesses that compete successfully in the modern marketplace know that the consumer journey has changed too much to sit back and wait for people to come to them.

How Digital Reality Shifts the Brand-Customer Dynamic

We’re only just beginning to understand the enormous potential that digital reality presents to marketers.

3 Ways to Make Mobile and TV Work Better Together

Research shows that adding Facebook advertising to TV campaigns is efficient at creating incremental reach.

Why Identity Matters to Marketers … and Consumers

Being able to identify customers accurately and understand who they are is critical for business growth today. It’s the prerequisite for marketing.

Why Mobile Marketing Success Requires Insight Into Lifetime Value

Marketers are paying greater attention than ever to Lifetime Value (LTV) and nowhere is this more important than in mobile marketing.

Why Window Shopping Now Takes Place on Mobile Phones

Retailers can just as easily stop someone in their tracks on a mobile phone as they can with a store window. Today, visual merchandising comes to life in a personalized way on a smartphone, creating inspirational moments that help shoppers discover and buy products.