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The Gen Alpha Experience Flows Between YouTube and Gaming

Every family-focused brand needs a YouTube strategy and a gaming strategy, but how can you engage these audiences?

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Plan Your Privacy-Centric Strategy Now

Third-party cookie deprecation, state and global regulations and a new era of AI are driving a moment of significant change for marketers.

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AI Is Giving Advertisers a Chance to Reclaim Their Brains

As digital advertising has expanded, it’s exciting to see how advanced technology, specifically AI, can make it better.

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Shopping Journeys Are Increasingly Complex, But They’re Also Rich With Opportunities

In an environment of abundant choices, retailers can stand out by helping customers feel confident that they’re making the best decisions.

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The Essential Guide to Gaming Audiences

Understanding the motivations and playing behaviors of gaming audiences allows brands to find the right device type, environment, placements and ad type to reach them.

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How Brands Should Be Thinking About Spatial Technology and the Mixed-Reality Future

This is the time for brands to start making decisions about how they want to leverage spatial technology.

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How Domino’s APAC Innovates at the Speed of Always-On Insights

Best-in-class media optimization needs to be driven by more frequent measurement of key metrics.

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When It Comes to Women’s Health and Wellness, It’s Time to Get Personal

To dig deeper into how women, with their growing economic power, perceive and navigate decisions about health and wellness, Resonate initiated a comprehensive study.

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How Can Brands Thrive in a Cookieless World?

Third-party cookie deprecation in Chrome is underway, and advertisers and publishers alike are looking to shore up their data-driven marketing strategies in a sustainable and effective way.

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Yes, TV Is Still the Place to Be for Today’s Advertisers

To make the most out of the streaming landscape, advertisers must think holistically and invest in platforms with trusted audiences.