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How to Unlock the Brand Potential of Mobile Games

Entertainment brands have emerged as a master of mobile gaming marketing. Brands like 20th Century Fox, Nickelodeon and Paramount use mobile games to share their stories with their audiences while addressing concerns around viewability, brand safety and consumer engagement.

How AI Gets More ROI Out of Your Ads

Top brands like Sephora know that AI is required to get relevant ads in front of the right consumers.

Driving Foot Traffic Is Data-Driven Marketing’s Latest Triumph

Navigating today’s fragmented shopping journey can be a challenge, but these examples demonstrate how brands can use location data to power cutting-edge tactics – even when their goal is to drive a good old in-store purchase.

Hewlett Packard Enterprise Doesn’t Make Ads, It Tells Stories

How HPE uses storytelling to convey its brand values.

Here’s the Best Way to Get Real Results from Your Influencer Campaigns

Great influencer marketing takes more than just contracting people with huge Instagram followings to post about your product or service.

The Rise of Stories

Every brand also has Stories to tell. The growing importance of Instagram and Facebook’s Stories format for mobile-driven storytelling – for consumers and brands alike – has made it a crucial channel for delivering messages in new and innovative ways.

6 Ways Out of the Marketing Measurement Maze

Six actionable best practices for mastering measurement and attribution both online and in the real world.

How Data Impacts Your Social Media Storytelling

Is great brand storytelling powered by art or science? Maybe it requires both, especially on social media.

Digital Transformation Success Depends on People, Not Just Technology

While brands, as a whole, are scrambling to transform, it’s the CMO who is in the best position to lead the charge into the Experience Economy.

Changing the Game 2019

From embracing new technology to demanding corporate transformation and transparency, women are leading the charge of business disruption.