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Here’s the Best Way to Get Real Results from Your Influencer Campaigns

Great influencer marketing takes more than just contracting people with huge Instagram followings to post about your product or service.

The Rise of Stories

Every brand also has Stories to tell. The growing importance of Instagram and Facebook’s Stories format for mobile-driven storytelling – for consumers and brands alike – has made it a crucial channel for delivering messages in new and innovative ways.

6 Ways Out of the Marketing Measurement Maze

Six actionable best practices for mastering measurement and attribution both online and in the real world.

How Data Impacts Your Social Media Storytelling

Is great brand storytelling powered by art or science? Maybe it requires both, especially on social media.

Digital Transformation Success Depends on People, Not Just Technology

While brands, as a whole, are scrambling to transform, it’s the CMO who is in the best position to lead the charge into the Experience Economy.

Changing the Game 2019

From embracing new technology to demanding corporate transformation and transparency, women are leading the charge of business disruption.

How Are You Going to Measure the ROI of Your Upfront TV Buys?

You need to know that the person seeing your TV ad is taking action and buying your product. Here's how to find out.

Human-Centered Marketing Creates an Unbreakable Customer Relationship

Your brand’s story will ring true when you understand what your data tells you about real people.

Here Are Brands That Get Gen Z Advertising Right

How can brands and marketers navigate a new world order where Gen Z rules? Let’s unpack some brands that are Gen Z fluent.

Stop Obsessing About Experiences, Start Enabling Participation

Here's what marketers, companies and causes should really seek to achieve through the experiences they create.