Portrait of Kristina Prokop, GM of Digital Audiences, Dun & Bradstreet, Co-founder, Eyeota

Kristina Prokop, GM of Digital Audiences, Dun & Bradstreet, Co-founder, Eyeota

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How Can Brands Thrive in a Cookieless World?

Third-party cookie deprecation in Chrome is underway, and advertisers and publishers alike are looking to shore up their data-driven marketing strategies in a sustainable and effective way.

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Marketers Must Address the B2B Data Gap

To move forward in the new data landscape, the industry needs data sources that can bring together business and consumer identity.

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Clean Rooms Are Not the Solution for a Cookieless Future

There is no one solution, tactic or path forward that is going to get marketers and publishers where they need to go in the cookieless future.

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For Your 2023 Digital Ad Investments to Succeed, You’ve Got to Invest in Data

How real-world brands are pairing digital ad efforts with trusted third-party data to improve ROI.

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What the GDPR Freakout Can Teach Us About a Cookieless Future

The fallout and rebound of modern-day data-driven marketing in the wake of GDPR taught marketers a lot about what it takes to survive and thrive amid massive upheavals to the [...]