Maximize Your Event Marketing ROI

Wed, May 1, 2024 1:00 PM ET

With post-pandemic live attendance surging, industry events and trade shows represent an enormous opportunity for brands to identify qualified prospects and make connections with potential partners. Yet many companies spend significant time, energy—and budget— on these programs without defining clear goals or a plan for measuring success. If you want to maximize event ROI, you need a well-thought-out strategy and the right platform to execute and measure it.

Get best practices based on insights and data from thousands of trade shows so that you can expand your pipeline and revenue from these events from leaders at Cvent. You’ll find out:

  • How to automate meeting schedules for efficiency
  • Why and how to use a single tool to consistently capture leads
  • Ways to integrate data into your tech stack for fast follow-up

See all upcoming ADWEEK webinars.

SPONSORED BY Logo of the Sponsor


Photo of the speaker, Sekou Okwesa, in the webinar

Sekou Okwesa

Product Lead, Cvent

Photo of the speaker, Sohil Adyanthaya, in the webinar

Sohil Adyanthaya

Team Lead, Product Marketing, Cvent


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