Maximize Your Event Marketing ROI

With post-pandemic live attendance surging, industry events and trade shows represent an enormous opportunity for brands to identify qualified prospects and make connections with potential partners. Yet many companies spend significant time, energy—and budget— on these programs without defining clear goals or a plan for measuring success. If you want to maximize event ROI, you need a well-thought-out strategy and the right platform to execute and measure it.

Get best practices based on insights and data from thousands of trade shows so that you can expand your pipeline and revenue from these events from leaders at Cvent. You’ll find out:

• How to automate meeting schedules for efficiency
• Why and how to use a single tool to consistently capture leads
• Ways to integrate data into your tech stack for fast follow-up

SPONSORED BY

Speakers

Sekou Okwesa

Product Lead, Cvent

Sohil Adyanthaya

Team Lead, Product Marketing, Cvent

Sekou Okwesa

Product Lead, Cvent

Sekou has more than 17 years of experience in the events industry . At Cvent, he helps shape the technology and services that clients use to deliver memorable experiences.

Sohil Adyanthaya

Team Lead, Product Marketing, Cvent

With a background in product marketing, email marketing, digital media and business development, Sohil leads Cvent’s product marketing team. Previously, he was a product marketing specialist at Deltek.