Get Ready for Data Privacy Regulation

Thursday, May 23, 2019, 1 PM ET | 10 AM PT
Data privacy regulation is coming, like it or not, and many marketers are struggling to prepare. With little clarity on what compliance looks like, questions loom. What will the effect of California’s CCPA be? What is the likelihood of federal-level regulation? And what data will be out of bounds for digital advertisers?

Best Practices to Connect Customer Data from Anonymous to Known

Wednesday, May 29, 2019, 1 PM ET | 10 AM PT
Every marketer needs to track customers across their respective lifecycles. But many are stymied by the traditional programmatic approach to digital acquisition. They are forced to make sense of a complex mix of ad tech and mar tech platforms. And they often lack the accurate, accessible and actionable first-party data they need to make data linkages that have a measurable impact on conversion and spend.

The Secret to Brand-Agency Co-Creation

Thursday, May 30, 2019, 1 PM ET | 10 AM PT
Marketers face a world of increasingly complex problems and greater pressure to find solutions at lightning speed. Every moment spent protecting or perfecting an idea increases the risk of failure. To innovate, brands and agencies are turning to co-creation to help teams originate and accelerate the development of great ideas. The goal: rapidly move viable solutions forward from problem to prototype.

5 Key Strategies for Engaging Social Media Influencers

Tuesday, June 4, 2019, 1 PM ET | 10 AM PT
Brands understand the importance of using social media influencers to deliver their messages to consumers. But how do you find influencers, build relationships and empower them to speak on your behalf? Building an influencer strategy is hard, and doing it in a way that appears authentic to your audience and has a measurable impact on your business takes a deep knowledge of the platform and the people on it.

Use Social Analytics for Better Campaign Measurement

Wednesday, June 5, 2019, 1 PM ET | 10 AM PT
How do you prove the value of your brand campaigns? Social listening and analytics can uncover many of the key KPIs that can help you measure success and prove the value of your strategy and efforts. That’s why it is more critical than ever to understand the power of social analytics and how it can help you take control of your metrics.

How News Corp Drives Data-Driven Results for Advertisers

Thursday, June 6, 2019, 1 PM ET | 10 AM PT
Across such storied brands as The Wall Street Journal and The New York Post, News Corp is an an expert on the ins and outs of balancing quality content and quality metrics across its portfolio. Its secret? Data that’s integrated into a comprehensive advertising platform across all of its media properties.

Video Puts Brand Storytelling in Motion

Tuesday, June 11, 2019, 1 PM ET | 10 AM PT
Video and motion media provide an extraordinary opportunity to tell brand stories in a compelling package. From quick, social-media stories to longer-form, docu-style executions, the bar continues to rise (as does the spending and competition) as the lines between entertainment and advertising blur. This expertise needs to be part of every agency’s content toolkit.

Tell Your Brand Story Better

Thursday, June 13, 2019, 1 PM ET | 10 AM PT
To become experience-driven, brands need to understand the value of a great story. That requires an approach that puts the focus on content and engagement, shifting the purpose of your website from destination to brand experience. That’s why Honda did a total relaunch of its Engine Room content hub. Central to the execution: Thinking like a successful publisher to build out media-rich, SEO-driven content from scratch.


Close the Customer Experience Gap

Wednesday, May 15, 2019, 1 PM ET | 10 AM PT
Brands are investing heavily in delivering great customer experiences. But nearly half of consumers say companies are falling short of their expectations. Why the disconnect? An exclusive survey of 5,000 global consumers and 500 marketers identifies the CX gap and its implications for marketers that need to better leverage technology to meet customer needs.

Scaling Brand Safety on YouTube, Facebook and Instagram

Tuesday, May 14, 2019, 1 PM ET | 10 AM PT
Most marketers can vouch for the importance of brand safety controls - particularly when advertising on social media or video. But must you limit your campaign to run on a tiny sliver of whitelisted inventory? It is actually possible to achieve brand-safe scale without compromising performance across key sites like YouTube, Facebook and Instagram.

How Visuals Connect Products to Principles

Available On-Demand (Originally Broadcast May 9, 2019)
Consumers want the companies and brands they buy from to be ethical, transparent and principled. Brands must now communicate their values a more powerfully, working with visuals to convey what their products and practices stand for. Purposeful brand visuals can transform a customer from liking your products to loving your brand.

To Podcast or Not to Podcast

Available On-Demand (Originally Broadcast May 7, 2019)
“Hey, let’s put on a podcast.” Many marketers have undoubtedly had this revelation over the past year or two. And why not? Podcasts are a buzzy, growing industry – cheap to produce with almost no barriers to entry (in theory). But, with an estimated 700K+ podcasts and 29M episodes available on iTunes, the market is crowded with companies competing for ear-time.

The Motley Fool Gets Wise with Customer Data

Available On-Demand (Originally Broadcast May 2, 2019)
Financial advisory publisher The Motley Fool is on a mission to make the world smarter, happier and richer. When the brand implemented a new customer data platform, it dropped its cost per acquisition for some of its most valuable targeted prospects by 20 percent. How? By prioritizing personalization and using customer data to deliver the right services to the right prospects and members at the right time.

Build a Better B2B Experience

Available On-Demand (Originally Broadcast May 1, 2019)
Changing preferences and buying behaviors demand B2B organizations to shift from being product- and solution-focused to delivering better experiences. Designing a B2B sales experience requires addressing the business and emotional needs of buyers in order to live up to the expectations they bring with them from the outside world.

Be a Lean Agency with Happier Employees (and Clients)

Available On-Demand (Originally Broadcast April 30, 2019)
Today’s advertising and marketing agencies are dealing with a lot of disruption. There’s rising competition from consulting firms, in-house agencies and smaller, more agile shops. Not to mention, trust and transparency issues are top of mind, along with an urgency to build data-driven solutions. That’s why many agencies are turning to solutions that allow them to be leaner in a way that adds more value for their clients.

Gen Z Doesn’t Need Your Brand

Available On-Demand (Originally Broadcast April 25, 2019)
Gen Z is different from any previous youth generation. And your average brand strategy isn’t going to cut it. After all, this is the generation that doesn’t need brands. Still, you can build a brand that Gen Z can’t live without and can’t stop talking about. But you’re going to have to understand what drives them.

Capture the Genuine Journeys of Your Customers

Available On-Demand (Originally Broadcast April 24, 2019)
Customers are loyal to experiences, not companies. Unfortunately, most brands struggle to deliver connected, personalized, real-time engagement to drive those memorable customer experiences. Capturing and connecting digital interactions with offline moments, then articulating the customer's needs from their intent, is a tall order. That’s where interaction management comes in.

Take Personalization to New Places

Available on Demand (Originally Broadcast April 18, 2019)
Multichannel marketing is a key way for brands to connect directly with their consumer, but workflow and supply chain issues are often a barrier. Now, data management technology combined with advanced print can change the dynamic so that personalized media is neither complex nor cost-prohibitive. When used for limited time offers or new-product launches, even personalized packaging can have a huge impact.