Upcoming

An Agency Blueprint for Cookie-Free Targeting and Activation

An Agency Blueprint for Cookie-Free Targeting and Activation

Effective segmentation is only possible with fresh, relevant and accurate consumer data that goes beyond demographics and stale assumptions. How do you quickly and easily recreate these segments for activation across digital channels?

Embracing the Era of Addressable TV

Embracing the Era of Addressable TV

A recent commissioned study conducted by Forrester Consulting on behalf of nine companies from across the TV ecosystem delved into the perceptions and concerns of media buyers around addressable TV. Find out what needs to be done to increase engagement with this effective targeting strategy. 

Use Journey Orchestration to Supercharge Your Business

Use Journey Orchestration to Supercharge Your Business

Using journey orchestration, you can actually steer customers towards more desirable outcomes by determining which information is relevant, and deciding when, where and what to surface up to the customer in real-time. So how do you get on the road to journey orchestration success?

Can You Really Know Your Customer Without Cookies?

Can You Really Know Your Customer Without Cookies?

Understanding your customers—in a changing environment where third-party cookies will disappear and privacy regulations will expand—continues to concern many marketers. Are you able to help your customers see the value of sharing their data with you? 

How a Culture of Empathy Builds Lasting Connections

How a Culture of Empathy Builds Lasting Connections

It's one thing to build a single brand campaign that resonates emotionally with your customers. But how can you actually build a culture of customer empathy and understanding into your brand, messaging and overall team mindset? 

A Framework for True Brand Suitability

A Framework for True Brand Suitability

With the shifts taking place in digital marketing, the context in which your ad appears is more important than ever. GARM (Global Alliance for Responsible Media) has defined the industry’s first standardized framework for brand suitability.

Prepare for Data Deprecation the Right Way

Prepare for Data Deprecation the Right Way

Data deprecation will undoubtedly disrupt digital customer engagement, yet it can—and should—lead to more effective ways to understand and engage consumers. But how ready are brand marketers? A recent commissioned paper by Forrester Consulting on behalf of Affinity Solutions evaluated organizations’ readiness.

90 Days to Ecommerce Success

90 Days to Ecommerce Success

When demand for masks surged, so did demand for sewing machines. Singer, one of the most well-known sewing machine manufacturers, revamped its approach to ecommerce and was able to seamlessly scale its digital store to meet the increased demand.

Use Influencers and Key Opinion Leaders for Your Brand

Use Influencers and Key Opinion Leaders for Your Brand

Influencers and key opinion leaders  are vital to brand success. After all, 92% of consumers trust earned media over paid ads or owned media. KOLs and influencers are an essential vehicle for earned media, influencing trending topics, generating word-of-mouth traffic and providing endorsements.

How Creative and Tech Can Rebuild Post-Cookie Confidence

How Creative and Tech Can Rebuild Post-Cookie Confidence

The depreciation of third-party cookies will have a seismic impact on media and marketing. Advanced and open technology like AI, combined with a strong creative strategy and media approach, can provide privacy-forward ways to create meaningful connections and increase performance without identifiers. 

The Real Direct-to-Consumer Revolution Is Here

The Real Direct-to-Consumer Revolution Is Here

The direct-to-consumer (DTC) model is no longer simply the domain of digitally native disruptors. In this era of data deprecation, every customer-centric brand needs some kind of DTC strategy to understand their customers’ journey and drive their personalization efforts. 

What Does Post-Cookie Programmatic Activation Look Like?

What Does Post-Cookie Programmatic Activation Look Like?

The one sure thing about the post-cookie world is that programmatic activation is going to change. But how? You need to understand the emerging solutions in both the authenticated data space and the anonymous data space, extracting and connecting value from the best of both solutions.

Best Practices for Successful Cross-Screen Measurement

Best Practices for Successful Cross-Screen Measurement

You’ve decided to elevate your TV strategy to encompass linear, OTT, CTV, social video and more. But you need a cross-screen measurement strategy to drive your planning and buying. After all, cross-screen measurement allows advertisers and media owners to collaborate around data and flexibility. 

Previous

Build a More Resilient Agency Workforce

Build a More Resilient Agency Workforce

Covid-19 transformed the workforce. While some companies struggle to retain top talent amid downsizing, others are frantically searching for skilled labor to fuel their growth. And, of course, many more are navigating working from home. 

Getting Customer Experience Just Right

Getting Customer Experience Just Right

The future of customer experience will rely heavily on holistic and timely data that enables a brand to truly understand its customers. People are—and will remain—at the heart of brand marketing, and the brands with the best customer intelligence will build the most lasting relationships.

Best Creative Practices From SmileDirectClub

Best Creative Practices From SmileDirectClub

When it comes to in-house marketing and creative, the past year has been quite a whirlwind. Nobody knows that better than internet-born, high-growth companies that play in the direct-to-consumer space (and beyond). SmileDirectClub has been at the forefront of balancing creative production and growth.

Improve Media Efficiency as Shopper Habits Shift Again

Improve Media Efficiency as Shopper Habits Shift Again

As pandemic-related restrictions lift, shoppers are on the go again. But what media and purchasing habits will they exhibit? Greater agility—driven by real-time measurement and in-flight optimization—is necessary to determine which audiences and messages will drive conversions.

Mobile Engagement Trends for the Post-Covid World

Mobile Engagement Trends for the Post-Covid World

In an era of endless consumer choice, it’s no longer enough for digital and mobile brands to deliver a buyer journey. They must go further and provide a unique and immersive experience, one that is tailored and inspirational, and ultimately transforms consumers into brand advocates.

The Role of Retail Data in the Modern Shopper Journey

The Role of Retail Data in the Modern Shopper Journey

Effective customer communication relies on data, and as third-party cookies are phased out, first- and second-party data is becoming increasingly crucial to retailers and marketers. Find out how data can be integrated into the shopper journey across multiple retail touchpoints.

4 Steps to Building a Retail Advertising Business

4 Steps to Building a Retail Advertising Business

Retailers with diverse, predictable revenue streams were the winners last year, and will be into the future. Hear from CVS Health about the journey it took to build a retail advertising business, and how accurate identity, privacy-preserving technology and data ethics are table stakes today. 

3 Ways to Drive Growth in the Cookieless Future

3 Ways to Drive Growth in the Cookieless Future

It’s no wonder so many brands have lost confidence in digital advertising. Now, with the approaching end of third-party cookies, brands will find it even more difficult to make critical connections with their audiences and to reach them effectively and efficiently.

Hershey’s Approach to Connected TV

Hershey’s Approach to Connected TV

The majority of linear TV buyers plan to make fewer upfront commitments this year, moving traditional TV ad dollars into CTV. Marketers, under pressure to prove ROI, can now reach as many households on CTV as they can with linear TV and apply data to their massive TV ad campaigns for the first time.

The Future of Ethical Personalization

The Future of Ethical Personalization

Consumers expect brands to treat the data they collect and use responsibly, with the utmost care and confidentiality. They also expect accurate, engaging and useful personalization in the marketing they interact with. How can marketing leaders satisfy both of these expectations?