Why CMO Tenure Data Is Your Key to Agency Business Development

Tuesday, February 26, 2019, 1 PM ET | 10 AM PT
Business development professionals know that timing is crucial to winning a new client. So, what triggers AOR and agency partner changes? CMO shifts. By activating CMO tenure data, BD professionals can forecast CMO shifts and capitalize on narrow windows of opportunity to win new business

The Definitive Approach to Advanced Media Measurement

Wednesday, February 27, 2019, 1 PM ET | 10 AM PT
Nearly three-quarters of marketers say that measurement commands most of their time. That leaves little time for getting to know customers, their pain points and how to overcome them. To simplify measurement, marketers and advertisers need an accurate and repeatable framework for understanding how their ads are working, which channels they should be choosing and how to invest their time and budgets.

5 Steps to Instagram Social Analytics Success

Thursday, February 28, 2019, 1 PM ET | 10 AM PT
Instagram has become the must-have social platform for successful brands. But its true influence lies in the insights it can provide about consumers as part of its multi-pronged engagement approach. Find out what it takes to harness Instagram data and how to thoroughly analyze and act on the insights it provides.

You’re Measuring Influencer Marketing Wrong

Tuesday, March 5, 2019, 1 PM ET | 10 AM PT
Influencer marketing spend continues to grow—estimates put its value at as much as $10 billion by 2020. But all too often, advertisers are missing out on opportunities to accurately measure and quantify the impact of their influencer investments. And this can affect your campaigns. It doesn't have to.

Use AI to Boost Campaign ROI and ROAS

Wednesday, March 6, 2019, 1 PM ET | 10 AM PT
Digital marketers continue to be challenged with driving higher return on ad spend (ROAS) and cross-channel campaign conversions and return. It’s time to shift the way you optimize your omnichannel campaigns and leverage AI and machine learning to drive intelligent recommendations for higher sales revenue and pipeline conversions.

How Do You Know When You Have Enough Audience Data?

Thursday, March 7, 2019, 1 PM ET | 10 AM PT
Authentic customer engagement hinges on how well you know each individual audience member. But when do call a customer profile complete? How many audience attributes are enough? It all comes down to harnessing the data elements that directly help you build audience profiles that inform compelling messaging, fuel blockbuster campaigns and power conversion.


The Front Line of Customer Experience

Available On-Demand (Originally Broadcast February 19, 2019)
Digital transformation has changed the role of customer service from single-channel cost center into a dynamic platform for delivering customer experience. Brands need to shift how they approach care and identify its true strategic value as ground zero for delivering superior customer experience. New research from customer strategy expert ThinkJar uncovers how brands are remaking their service organizations.

Brand Advertisers, How Tight Are Your Briefs?

Available On-Demand (Originally Broadcast February 14, 2019)
Trying to do more marketing with less budget this year? You’re not alone in trying to drive savings when working with agency partners. An improved scope of work and a better-managed briefing process might be the answer, enabling brand advertisers to realize significant efficiency and productivity gains with their agencies. Yet, both activities are often overlooked.

Financial KPIs for the Healthy Agency

Available On-Demand (Originally Broadcast February 12, 2019)
How effective are the financial metrics you're using to gauge the health of your agency? David C. Baker can help. He has been developing agency metrics for 25 years and his approach has been licensed to leading agency software solutions. In this webinar, David will work through the eight significant KPIs to measure consistently at your firm.

Amplify the Impact of Gen V(ideo)

Available On-Demand (Originally Broadcast February 7, 2019)
New technologies have enabled professional video production at a fraction of the cost. Digital-native generations use social media and live-streaming as a daily form of self-expression. But what does this democratization of creativity mean for your brand's content strategy? What do these cultural and technological shifts actually look like in video?

A Crystal Clear Approach to Visual Marketing

Available On-Demand (Originally Broadcast January 29, 2019)
Visual content has become the marketer’s primary canvas. But while a recent GumGum survey found that 80 percent of media professionals believe visual content is critical to their marketing, many are struggling to incorporate it effectively into their overall strategy. The key may be to use technologies like computer vision to gain an edge and ensure your campaigns stand out.

Messaging’s Impact on Customer Experience

Available On-Demand (Originally Broadcast January 24, 2019)
Messaging applications like Facebook Messenger, WhatsApp and WeChat have already surpassed most social platforms in terms of active users and time spent. But there’s another messaging channel brands can add to their mix: their own. Using brand-owned messaging alongside other messaging channels can help companies engage more customers, own the customer experience and significantly enhance overall customer care.

The Right KPIs for Account-Based Marketing

Available On-Demand (Originally Broadcast January 22, 2019)
There’s little doubt among B2B marketers and sellers that account-based marketing works. Still, many organizations are finding themselves challenged to actually execute this kind of strategy successfully. The hurdle? It might just be that you’re using the wrong KPIs.

7 Ways to Use Social Analytics to Maximize Brand Impact

Available On-Demand (Originally Broadcast January 15, 2019)
Social media analytics are constantly evolving. What initially served as a way to measure popularity—counting likes and retweets—is now an indispensable tool that serves every aspect of your business. The insights unlocked by social media analytics tools inform everything from marketing to customer service to product innovation and more. How do you put them to work for your brand?

Increase Marketing Transparency, Speed and Growth

Available On-Demand (Originally Broadcast January 8, 2019)
All the marketing data in the world isn’t useful if the people who need to use it can’t view, access or make sense of it. That’s why quick and seamless data integration and visualization is critical. m/SIX, the U.K.’s fastest growing media planning and buying agency, has adopted a solution that creates a single source of marketing truth. That has facilitated transparency, speed and growth.

Trust Your Gut and Validate with Data

Available On-Demand (Originally Broadcast December 18, 2018)
Strong marketing decision-making can’t be based on emotion. Sure, that big sponsorship makes sense. But how do you prove it with data? That’s a challenge faced by Smithfield Foods and its brands like Eckrich and Nathan’s. In order to justify key marketing decisions, the company has turned to unified marketing measurement built on real-time data. The result: Greater transparency and more strategic outcomes.