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Are You Ready for Another Year of Accelerated Change?

Are You Ready for Another Year of Accelerated Change?

The list of challenges facing marketers isn't getting any shorter: accelerated audience fragmentation, dramatic rate inflation, supply chain disruptions, more walled gardens, and uncertainty about the future privacy and regulatory environment. How will you handle another year of accelerated change?

The Future of Creative Experiences

The Future of Creative Experiences

The creative experience has had to evolve alongside the massive transformation of the digital world. Find out what the future of creativity holds based on an exclusive survey of more than 400 U.S.-based creative professionals to ensure your creativity can deliver a real competitive advantage.

Using Branded Content to Influence Decision Making

Using Branded Content to Influence Decision Making

Branded content has the ability to address each stage of the customer journey from awareness to consideration to purchase and loyalty. But delivering a personalized experience that aligns the right content with the right customer at the right time in the purchase process can stump even the savviest of marketers.

5 Ways to Maximize Campaign ROI Through Social and Media Insights

5 Ways to Maximize Campaign ROI Through Social and Media Insights

When it comes to using social and media data, the most successful brands depend on insights to shed light on their overall brand health, analyze trends, anticipate consumer behavior and monitor the competition to ultimately grow their revenue.  Find out how brands like Tesla, Lululemon and Nike do this.

Are Dynamic PMPs the Future of Media Trading?

Are Dynamic PMPs the Future of Media Trading?

Today’s media buyers face a myriad of challenges trying to reach consumers in relevant and privacy-friendly ways. At the same time, traders are consistently wrestling with the same manual optimization challenges. But there may be a solution—dynamic private marketplaces (PMPs).

How Data Collaboration Changes How CPGs Do Business

How Data Collaboration Changes How CPGs Do Business

Increased regulation and heightened privacy awareness have made it challenging to access and connect the data needed for a 360-degree view of consumers. This is where data collaboration can fill in the gaps, but such relationships can only operate with mutual consent, security and governance.

Customer Growth in the Post-Cookie Future

Customer Growth in the Post-Cookie Future

With anonymous third-party data on the outs and the DMP all but dead, marketers are understandably concerned. But while 69% of marketers expect their advertising performance to decline, most have yet to put new audience targeting solutions in place.

Why Proper Representation Affects Consumer Brand Loyalty

Why Proper Representation Affects Consumer Brand Loyalty

Each family’s different makeup influences their purchasing habits and loyalty. Brands can resonate more effectively with their consumers by understanding and representing these differences in their messaging. A square peg doesn’t fit into a round hole; it’s important to communicate to each audience's unique needs.

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The Impact of Your Search Engine Results Page

The Impact of Your Search Engine Results Page

How closely are you paying attention to your search engine results page (SERP)? Every time someone types a question into Google, the results page can look completely different. Think videos, images, ads, graphs, and related questions—there are more than 40 different elements that can appear. 

Deliver a Modern Digital Customer Experience

Deliver a Modern Digital Customer Experience

Marketers need to focus on creating and sustaining engagement with each and every customer. Acquia’s 2021 customer experience trends report – “Deliver a Modern Digital CX: A Guide for Marketing Innovators” – explores global and regional shifts in marketing and consumer expectations about CX.

Behaviors and Trends of the Retail Renaissance

Behaviors and Trends of the Retail Renaissance

From direct-to-consumer brands setting up pop-up shops to the rebirth of “store-within-a-store," retail is transforming dramatically. What’s the impact of the convergence of media and retail? What does the collision of physical and digital shopping mean?

DEI and Representation in Health Marketing

DEI and Representation in Health Marketing

The past 18 months have shone a light on American health disparities and simultaneously highlighted the power of information in narrowing the gap. There is renewed opportunity for healthcare professionals, publishers and marketers to evolve their thinking around how health content is created and disseminated. 

Winning the War for Agency Talent

Winning the War for Agency Talent

If the past year-and-a-half has proven anything, it is that the majority of employees can work effectively from anywhere. In this new world of work, many agencies have not only changed how they operate, but also recognize the need to transform their approach to recruiting and hiring top talent.

Tailor Your Influencer Marketing to TikTok, Instagram and Twitter

Tailor Your Influencer Marketing to TikTok, Instagram and Twitter

For influencer marketing,  one size definitely does not fit all. Successful influencer marketing on social depends on the channel you are targeting. There’s a huge difference between how you find, leverage and measure influencers on TikTok, Instagram, Twitter and other platforms.

The NFL’s Playbook for Intelligent Creative

The NFL’s Playbook for Intelligent Creative

Advertising creative affects your campaign results more than any other marketing lever (Google pegs creative’s impact at 70%). Brands that are winning today—like the NFL—are those that embrace technology to measure and optimize creative effectiveness. 

Twitter and the Value of Earned Social Conversations

Twitter and the Value of Earned Social Conversations

When someone @mentions your brand, it’s a win just to be conversation-worthy. But beyond resonating with your consumer, what is this worth in dollars and cents?  What is the cumulative effect of social engagement for brands? Does it actually drive sales? 

Optimism, Skepticism and the Mobile Shopping Journey

Optimism, Skepticism and the Mobile Shopping Journey

A just-released study on shopping behavior found that consumers' beliefs, attitudes and long-term behavioral shifts now fall into two addressable categories defined by optimism and skepticism. These coincide with differentiated shopping, spending and mobility patterns.

Are Data Clean Rooms the Future of Attribution?

Are Data Clean Rooms the Future of Attribution?

In the wake of third-party cookie deprecation and its debilitating impact on digital advertising, both brands and media companies are being forced to look beyond traditional methods of performance measurement. That’s why many companies are turning to data clean rooms.