Your Quick-Start Guide to Personalization
Generic experiences just don’t cut it anymore—84 percent of consumers say being treated like a person, not a number, is very important to winning their business. Simply put, they expect personalized brand experiences. The good news? When you evolve to meet modern-day demands, the results are immediate.
Use Zero-Party Data to Acquire High-Value Customers
How can you collect truly relevant data from prospects when you know so little about them? Inviting groups like students, teachers or the military to a gated, exclusive offer is a great way to get prospects to identify themselves as members of communities you want to reach. This is the essence of zero-party data.
5 Ways to Predict Trends
When it comes to identifying emerging trends and finding unmet consumer needs, companies need a way to continuously keep their finger on the pulse of the market . AI-enabled consumer and market intelligence can draw correlations between what events or market trends may be impacting your business.
New Rules for the Creator Economy
Few industries have gone through a bigger transformation than music, where how musicians distribute and get paid for their music has been revolutionized. There are lessons here for anyone in the creator economy, including brands and agencies that turn to influencers and other creators to engage with audiences.
The Case for a Creative Content Factory
Consumer brands have an unprecedented opportunity to do more with digital if they can create and manage content-driven executions that resonate with their audiences. Successful executions start with a foundation of creative building blocks that fuel digital experiences across channels and markets.
How Publishers Are Transforming Their Sales Operations
Better Agency Workforce Management
Why Your Website Needs to Be Accessible and ADA-Compliant
Despite a growing focus on inclusivity, only 2% of websites are accessible to people with disabilities. This is resulting in a surge in demand letters and lawsuits filed against business owners whose sites are inaccessible to people with disabilities. Find out what you need to know about this challenge.
3 Ways to Get More Impact From Social Commerce
Social media and influencers are increasingly critical for product discovery, but did you realize how fast social commerce is growing? In the U.S., social commerce sales are expected to grow 35.8% to $36.62 billion this year. Yet many marketers are still trying to create an impactful social commerce strategy.
Welcome to the Age of Intentionalism
5 B-to-B Marketing Strategies for the Win
Today’s marketers are up against many challenges, including adapting to the ever-changing customer experience landscape. Business-to-business marketers in particular need to come up with new and innovative ways to transform their outreach and use digital innovations to build trust and deliver a unified experience.
How to Be More Genuine to Your Customers
Consumers have become increasingly dependent on fintech and insuretech apps for assistance and advice, presenting marketers with an unparalleled opportunity to engage customers primed to act. But turning casual interest into committed customer loyalty requires new capabilities and new courage
Critical Trends in Customer Experience
How people live, work and shop will be forever changed by the Covid pandemic. Companies can’t just rely on what they’ve done in the past to still deliver an experience that resonates with customers. Organizations must adjust to these changes and meet their consumers where and when they want to be met.
How Advanced Tech Can Maximize Transparency and Creativity
The digital advertising industry is starting to wake up to the realities of the privacy-centric future. Traditional or legacy identifiers will no longer be used to target and track consumers, but, what’s next? Marketers can lean into advanced tech like AI to promote transparency and creativity for an elevated digital experience.
What the Cookie’s Death Means for Measurement
The advertising industry—already using always-on measurement and frequent optimization—faces an extra layer of complexity from Google’s pending deprecation of the third-party cookie, Apple’s app tracking transparency and other privacy measures. How can marketers best prepare to measure in a contextual world?
Are You Making the Most of Customer Feedback?
It’s surprising that so many companies don’t have a process for assessing and acting on customer feedback. It may be because collecting, evaluating and reacting to customer experience (CX) data is easier said than done. However, the payoff is well worth it when it comes to increasing buyer satisfaction and driving growth
How NASCAR Continuously Innovates Fan Experiences