Webinars

Upcoming

Create Personalized, Shoppable Experiences at Scale

Wednesday, July 15 2020, 1 PM ET | 10 AM PT
As the number of consumer engagement channels skyrockets, so does the pressure on brands to provide a personalized, alluring and consistent experience to keep their customers engaged and delighted. But what does it take to actually achieve experience-driven commerce that meets heightening customer expectations?

Identity, Agility and a Single System of Record

Thursday, July 16, 2020, 1 PM ET | 10 AM PT
Marketers need an agile approach to address shifts across the media ecosystem and consumer consumption patterns. But agility isn't possible without a fundamental and thorough understanding of identity. This single system of record becomes the foundation of a data strategy that has the power to deliver results.

Retail Strategies for a Streaming-First World

Monday, July 20 2020, 1 PM ET | 10 AM PT
The two biggest shopping seasons—back-to-school and holiday—are fast approaching. Retail is now resurgent after an unprecedented season and consumer shopping behavior is changing. What are the most effective ways to get your audiences back to stores, back to sites and back in shopping carts?

The Future of Advertising and What To Do Now

Tuesday, July 21, 2020, 1 PM ET | 10 AM PT
What’s happened in 2020? Digital ad spend surpassed non-digital, walled gardens grew, TV got more addressable, Google cooked the “cookie,” and new privacy laws appeared in California. Consumers demand more relevant ads, but they’re reluctant to part with the data needed to deliver them. What’s an advertiser to do?

Elevate Your Customer Experience with Personalization

Wednesday, July 22 2020, 1 PM ET | 10 AM PT
Everyone knows that an outstanding customer experience (CX) is a powerful brand differentiator. But what does good CX really look like? It starts with providing seamless, relevant experiences across channels. And that requires personalized communications. Easier said than done, but the right techniques help.

Data Strategies for the New Normal

Thursday, July 23, 2020, 1 PM ET | 10 AM PT
Whether your business is going through challenging times or thriving now, it's a smart move to invest in a data strategy that preserves what you know about your audience and enables you to activate this data across more channels. Connected data helps you build stronger audience segments, achieve better return on ad spend and forge powerful second-party data partnerships.

The Convergent Future Needs an Audience-First Foundation

Monday, July 27 2020, 1 PM ET | 10 AM PT
Navigating today's converged omnichannel landscape is complicated. Advertisers are asking: What data really matters? How do I create a common view of my audience? How can I engage audiences to drive impact and action across screens? Meanwhile, the job of the media owner—to monetize content as effectively as possible—is more difficult than ever.

Drive Measurable Results from Influencer Marketing

Wednesday, July 29 2020, 1 PM ET | 10 AM PT
Influencer marketing is not just a top-of-funnel tactic designed to create pretty content and drive awareness. Countless studies have shown that influencers make an impact where it really counts: revenue. But it can be difficult to gauge that impact when the industry standards for measurement are based on smoke and mirrors.

The Benefits of Choosing Brand Suitability Over Safety

Thursday, July 30, 2020, 1 PM ET | 10 AM PT
Is your ad blocked from reaching rapt audiences by virtue of a single keyword? 2020 is the year brand safety painted us into a corner––and now is the time for a change. It's time to turn your focus away from the content you’re afraid of and toward the content you believe in.

Reshape Your Visual Messaging

Tuesday, August 4, 2020, 1 PM ET | 10 AM PT
Autumn and winter 2020 will represent an important time to track the shifts in how consumers work, socialize, dress, entertain, eat, learn and plan for their futures. As people emerge from their homes, the reshaped world will begin to surface and reflect consumers’ specific emotions and values.

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The Future of Brand Safety and Suitability

Monday, July 13, 2020, 1 PM ET | 10 AM PT
The uncertainty of 2020 has brought brand safety and brand suitability back into the spotlight. It has never been more important for digital advertisers to understand the nuances of the types of content their advertising appears alongside. What will be the key to finding brand-suitable environments in the future?

Optimize Your Ecommerce Strategies to New Consumer Behaviors

Wednesday, July 8, 2020, 1 PM ET | 10 AM PT
Ecommerce accelerated 5 years overnight due to the pandemic’s stay-at-home policies. When social distancing moved all shopping online, many brands realized how unprepared their ecommerce strategies were to actually reach their consumers. And now,  those consumers have developed new shopping behaviors and ecommerce expectations.

The 3 Common Data Challenges Marketers Must Overcome

Tuesday, July 7, 2020, 1 PM ET | 10 AM PT
Facing fragmented data and limited support, the rallying cry to “be data-driven” can often hit marketers like a ton of bricks. They continue to be challenged to actually activate their data. But the benefits are clear: CEOs and CMOs that prioritize using data throughout their organizations routinely outperform those that don’t.

How QSR and Fast Casual Are Responding to the Post-Pandemic Consumer

Available On-Demand (Originally Broadcast June 30, 2020)
As nationwide restrictions ease and consumer confidence makes its slow return, dining behaviors and expectations will dramatically change. What does the “new” quick-service and fast-casual restaurant patron look like in a post-pandemic world?

The Pandemic’s New Rules for CPG

Available On-Demand (Originally Broadcast June 29, 2020)
Pandemic-induced panic hoarding and supply chain disruptions have brought millions of new buyers to many CPG categories and brands. At the same time, TV viewing—a prime CPG branding platform—has been disrupted by a surge in streaming and the lack of live sports. With the country adapting and settling into new rhythms, marketers have an opportunity to convert these new buyers to “lasting loyals.”