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Predict the Consumer Trends Impacting 2022

Predict the Consumer Trends Impacting 2022

Emerging consumer trends are multi-million-dollar opportunities you can’t afford to miss. Yet, with the overwhelming amount of data available, it’s challenging to find the signal in the noise. Social media data can help you discover insights from digital-first consumers that identify these shifts.

NASCAR Shifts Gears to Re-engage Communities

NASCAR Shifts Gears to Re-engage Communities

Engaging audiences is a challenge every entertainment brand faces, especially now when the public is cautious about attending large events. NASCAR found a way to reignite excitement among its fan base by delivering exclusive discounts to re-engage key audiences. 

De-mystifying the 2022 Media Landscape

De-mystifying the 2022 Media Landscape

The media industry—already a fast-moving, fast-changing landscape—has been disrupted by the one-two punch of altered consumer behavior and shifting privacy regulations. As a result, marketers have had to quickly adopt new strategies while trying to navigate new ways of finding and reaching audiences.

Optimization Is Everything

Optimization Is Everything

Feeling overwhelmed with the amount of work, data and tasks you have each day? There’s a solution: Optimization. This can ensure you generate the best outcomes for every situation, both professionally and personally.

How To Navigate The Shifting Data Privacy Landscape

How To Navigate The Shifting Data Privacy Landscape

The constant transformation of digital marketing and the shift to a more privacy-centric approach are making it increasingly difficult to leverage consumer data. How can today’s marketers adapt, utilizing data-driven approaches while still putting consumers’ privacy first?

Get a Clear Picture of Consumer Values

Get a Clear Picture of Consumer Values

The tried-and-true consumer data and insights that you’ve been using for new business pitches aren't going to work for you any longer. Instead, you can go deep and dive into the core personal values that demonstrate not only what a person does, but why and where they do it.

5 Best Practices for Agile Marketing

5 Best Practices for Agile Marketing

To keep up with constant disruption, marketers must adopt an agile approach that allows them to quickly shift marketing strategies. Guest speaker Tina Moffett, principal analyst at Forrester, will share five best practices marketers should adopt to build an agile marketing organization.

Harness the Power of TikTok, Instagram and Twitter Insights

Harness the Power of TikTok, Instagram and Twitter Insights

To enhance your content strategy, you’ll need a deeper understanding of your consumers. That’s where consumer and market intelligence come in. TikTok, Instagram and Twitter can all provide the consumer insights you need to jumpstart your content.

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What 5 Top Brands Are Doing to Get 1:1 Messaging Right

What 5 Top Brands Are Doing to Get 1:1 Messaging Right

Nearly 9 out of 10 marketers (89%) feel they create unique experiences for each customer. But consumers disagree, with only 34% saying they receive personalized emails and only 38% noting they receive personalized text offers. Find out what it will take to close this personalization disconnect.

Not All Contextual Targeting Is Created Equal

Not All Contextual Targeting Is Created Equal

Contextual targeting has taken on new relevance in light of the end of IDFAs and third-party cookies. The good news: Modern data science techniques and tools have accelerated how contextual strategies can be applied, and the marketers that best leverage these tools will have a distinct advantage.

Building a Strong Employer Brand in a New Remote World

Building a Strong Employer Brand in a New Remote World

The perception of your brand among your employees not only has an impact on your future recruitment efforts, but also on the future of the business. But in this era of remote and hybrid work, new tactics are needed to make this happen.

Why Location Is the Key to Measuring Customer Intent

Why Location Is the Key to Measuring Customer Intent

While Covid and ecommerce have rewritten the traditional customer journey, a person’s location remains a critical component of their purchasing behavior. In fact, location patterns tell the truth about intent by identifying a more precise consideration set and reducing the impact of clickers who never buy. 

How Proper Representation Affects Brand Loyalty

How Proper Representation Affects Brand Loyalty

Each family’s different makeup influences their purchasing habits and loyalty. Brands can resonate more effectively with their consumers by understanding and representing these differences in their messaging. A square peg doesn’t fit into a round hole; it’s important to communicate to each audience's unique needs.

Customer Growth in the Post-Cookie Future

Customer Growth in the Post-Cookie Future

With anonymous third-party data on the outs and the DMP all but dead, marketers are understandably concerned. But while 69% of marketers expect their advertising performance to decline, most have yet to put new audience targeting solutions in place.

Data Collaboration Is Critical to Cookieless Success

Data Collaboration Is Critical to Cookieless Success

Increased regulation and heightened privacy awareness have made it challenging to access and connect the data needed for a 360-degree view of consumers. This is where data collaboration can fill in the gaps, but such relationships can only operate with mutual consent, security and governance.

Are Dynamic PMPs the Future of Media Trading?

Are Dynamic PMPs the Future of Media Trading?

Today’s media buyers face a myriad of challenges trying to reach consumers in relevant and privacy-friendly ways. At the same time, traders are consistently wrestling with the same manual optimization challenges. But there may be a solution—dynamic private marketplaces (PMPs).

5 Ways to Maximize Campaign ROI Through Social and Media Insights

5 Ways to Maximize Campaign ROI Through Social and Media Insights

When it comes to using social and media data, the most successful brands depend on insights to shed light on their overall brand health, analyze trends, anticipate consumer behavior and monitor the competition to ultimately grow their revenue.  Find out how brands like Tesla, Lululemon and Nike do this.

Using Branded Content to Influence Decision Making

Using Branded Content to Influence Decision Making

Branded content has the ability to address each stage of the customer journey from awareness to consideration to purchase and loyalty. But delivering a personalized experience that aligns the right content with the right customer at the right time in the purchase process can stump even the savviest of marketers.