Delivering great customer experiences begins with customer understanding and empathy. Only by truly understanding the needs of customers, how they interact with your brand and where improvements can be made can companies create strategies that make a difference and deliver tangible results.
Communities give people a sense of belonging and a place for connection. They are also key in building a successful brand. By harnessing the power of your community, you can better understand your customers, build brand loyalty and create a vital communication channel to your biggest ambassadors.
As the purchasing power and influence of Gen Z and Zillennials continues to grow, marketers need to tune in to what this smartphone- and social media-native generation cares about. Even more important is understanding how their mobile-first preferences impact their overall purchasing journeys.
No matter the industry, people are more convinced by data than anecdotes. How do you figure out the stats that will sway your audience and carve out a space for thought leadership in your market? Discover the best ways to infuse your content marketing with data by using digital and social intelligence.
Most marketers are acutely aware of the inevitability of a cookieless future. But others are actually excited about returning to a time when creativity prevailed over data, when marketers looked for indicators of successful marketing versus obsessing over attribution, pixels and event triggers.