7 Ways to Maximize Brand Impact Using Social Analytics

Wednesday, January 29, 2020, 1 PM ET | 10 AM PT
Social media analytics is constantly evolving. What initially served as a way to measure popularity—counting likes and retweets—is now an indispensable tool for every aspect of your business. The insights unlocked by social media analytics tools inform everything from marketing to customer service to product innovation and more. So how do you put them to work for your brand?

Agency Survival Tactics for the New Decade

Thursday, January 30, 2020, 1 PM ET | 10 AM PT
The agency landscape of today looks very different than it did just a few years ago. Customer experience (CX) has become everything, causing new competitors to make their way out of the shadows. This has transformed the way that agencies and marketers must work together. Guest speaker Jack Skeels of AgencyAgile says it’s time to step away from cliché notions of agencies and look to the future.

The Benchmarks Defining the Next Digital Decade

Tuesday, February 4, 2020, 1 PM ET | 10 AM PT
With the 2010s over, do you know how to steer your digital media in 2020? Get the latest benchmark data from Merkle's Q4 Digital Marketing Report (DMR). Since 2011, the DMR has developed a reputation for its accuracy in conveying the larger trends underlying performance for major platforms like Google, Facebook, Amazon and Instagram.

How Offline Buyer Data Can Elevate Your Digital Campaign

Wednesday, February 5, 2020, 1 PM ET | 10 AM PT
Marketers understand that behavioral data is the key to determining a campaign's success. Whether it is publishing a paid advertising campaign or running retargeting ads, digital marketers have the tools to keep track of digital interaction. But what about face-to-face events? Most modern marketers don't have an actionable data strategy to gather and implement data gathered from in-person events.

Too Much Data, Too Many Tools, Too Little Time

Thursday, February 6, 2020, 1 PM ET | 10 AM PT
What does it take to turn the flood of marketing data into actionable insights? The answer could lie in using a centralized marketing intelligence platform instead of disparate analytics solutions. Get insights from the findings of a commissioned study by Forrester Consulting on behalf of Panoramic that reveals the current state of marketing analytics.


The 4 Essential Elements of Data-Driven Marketing

Thursday, January 23, 2020, 1 PM ET | 10 AM PT
It’s time to take a holistic approach to data-driven marketing by considering people, process and technology as well as data. Doing this right drives efficiencies, scale and innovation to help your business grow and stay competitive. But there are changes and challenges afoot that will impact your approach.

Contextual Advertising Can Make Your Data Privacy Woes Go Away

Wednesday, January 22, 2020, 1 PM ET | 10 AM PT
Stymied by data privacy and brand safety? Defensive tactics like blacklists, whitelists and keyword blocking can ensure your ads run in safe spaces. But when you stay in your contextual comfort zones, reach atrophies and new audiences go unexplored. And, ready or not, CCPA is here, expanding the data rights of consumers.

The Marketer’s Data Journey

Available On-Demand (Originally Broadcast January 16, 2020)
If you’re finding that the amount and variety of data you’re managing is a huge challenge, you’re not alone. Data continues to unlock endless opportunities for marketers to understand customers and personalize interactions. This makes marketers increasingly responsible for driving growth for their businesses. That’s why it is more important than ever to understand the role of data in the marketer’s new mandate for growth.

Retention Is the New Growth

Available On-Demand (Originally Broadcast January 14, 2020)
The leaky bucket problem is real. Industry data shows that about 90% of mobile app users abandon or stop using the app within the first 90 days. That’s a staggering figure for businesses that depend on their apps for mobile income. Retention may be your biggest challenge—but it can also be your biggest opportunity.

How Do You Orchestrate the Non-Linear Customer Journey?

Available On-Demand (Originally Broadcast January 9, 2020)
It has become clear that today’s consumers have rejected linear, product-driven journeys. Instead, marketers must engage with the customer “in the moment” and demonstrate that they understand who the customer is and what their goals and aspirations are. Seizing the moment requires processes for data management, identity resolution and orchestration to meet the customer with relevant, timely offers.

5 Keys to Building a Better Identity Program

Available On-Demand (Originally Broadcast December 19, 2019)
There’s too much at stake for brands to guess on identity. A new Forrester Research thought leadership paper commissioned by Epsilon-Conversant shows that only half of brands at best are capable of fundamental identity resolution, like finding customers across devices, controlling messaging frequency and sequencing and building a unified customer profile.

Use Influencers to Drive Authentic Brand Storytelling

Available On-Demand (Originally Broadcast December 18, 2019)
Your brand’s communication strategy needs to be based on authenticity—and your ability to stay true to your consumers has to extend to your influencer marketing. Using loyal brand advocates to tell your story can be powerful and persuasive. But it also raises a number of challenges.

Will CCPA Change Your Marketing?

Available On-Demand (Originally Broadcast December 12, 2019)
January 1, 2020 is around the corner, and that means companies could be facing hefty fines for failing to comply with the California Consumer Privacy Act (CCPA). Privacy regulation is the new normal, and it’s no longer viable for brands to scramble every time a new regulation emerges. Instead, you need to take a holistic look at your marketing and data infrastructures and the customer experiences they inform.

The Art (and Science) of Marketing Experimentation

Available On-Demand (Originally Broadcast December 11, 2019)
Marketing has become a real-time exercise. Discovering new tactics that help your company or product break through the noise requires constant experimentation. Unfortunately, most marketing teams lack the know-how to properly track and manage their efforts. And your inability to fully leverage the power of experimentation is costing you.

Exploring Live Experiences

Available On-Demand (Originally Broadcast December 10, 2019)
The race to grab the attention of your target audience and keep them engaged has intensified. More and more brands are stepping outside of the confines of a screen and using live experiential events to bring communities together. But can this strategy work naturally for your brand? And more importantly, how do you track your return on investment?