WebMD’s Influence on Consumer Healthcare Choice
Changing Seasons, Changing Behaviors
Reaching the Total Audience on TV
The pandemic accelerated the transformation of both TV viewership and TV advertising. Both buyers and sellers need to come up with solutions to reach the total audience across all forms of TV, from linear to OTT/CTV. Bringing linear and digital TV together drives efficiency and scale for all advertisers.
The Rise of First-Party Data
Mining the Gold in Audience Data
Agencies and marketers know the value of data. After all they have a lot of it. The question is: How can you mine the gold in your first-party audiences but not fully discount third-party audiences in the decision process? The best solution may be A/B testing multiple audience targeting strategies.
Reinvent Your Marketing Strategy for the Next Normal
TV Is Much More Than Just TV
Manage Your Digital Content Overload
Best Practices for Smart Audience Segmentation
What Differentiates Today’s B-to-B Marketing Leaders?
What Ignites Brand Loyalty Today?
How to Get Started in Journey Management
5 Ways Leading Brands Maximize Social Analytics
Best Practices for Content Monetization
Let’s Talk About Performance Creative
2020 Disrupted the Upfronts… What’s Next?
The Evolution of Mar Tech
Brand Messaging Is Still Critical in a Demand-Gen World
Brand teams create awareness at the top of the funnel, while demand teams strive for conversions at the bottom. Too often these departments operate in isolation, with separate budgets and different KPIs. This all-too-common model misses valuable opportunities to generate and convert demand over the long term.
What Agencies Need to Know About Social Media in 2021
The Current State of Customer Engagement