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Your Quick-Start Guide to Personalization

Your Quick-Start Guide to Personalization

Generic experiences just don’t cut it anymore—84 percent of consumers say being treated like a person, not a number, is very important to winning their business. Simply put, they expect personalized brand experiences. The good news? When you evolve to meet modern-day demands, the results are immediate. 

Use Zero-Party Data to Acquire High-Value Customers

Use Zero-Party Data to Acquire High-Value Customers

How can you collect truly relevant data from prospects when you know so little about them? Inviting groups like students, teachers or the military to a gated, exclusive offer is a great way to get prospects to identify themselves as members of communities you want to reach. This is the essence of zero-party data.

5 Ways to Predict Trends

5 Ways to Predict Trends

When it comes to identifying emerging trends and finding unmet consumer needs, companies need a way to continuously keep their finger on the pulse of the market . AI-enabled consumer and market intelligence can draw correlations between what events or market trends may be impacting your business.

New Rules for the Creator Economy

New Rules for the Creator Economy

Few industries have gone through a bigger transformation than music, where how musicians distribute and get paid for their music has been revolutionized. There are lessons here for anyone in the creator economy, including brands and agencies that turn to influencers and other creators to engage with audiences.

The Case for a Creative Content Factory

The Case for a Creative Content Factory

Consumer brands have an unprecedented opportunity to do more with digital if they can create and manage content-driven executions that resonate with their audiences. Successful executions start with a foundation of creative building blocks that fuel digital experiences across channels and markets. 

How Publishers Are Transforming Their Sales Operations

How Publishers Are Transforming Their Sales Operations

With competition from non-traditional market entrants intensifying, publishers are fighting hard to win and build revenues without depleting margins. In many cases, this requires transforming sales operations to support faster, more effective innovation. 

Better Agency Workforce Management

Better Agency Workforce Management

A lack of proper workforce planning and management can make or break your agency. That’s why the most successful agencies are laser-focused on proper workload management. Find out how future-proofed agencies manage people resources, keeping operations moving and balanced. 

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Why Your Website Needs to Be Accessible and ADA-Compliant

Why Your Website Needs to Be Accessible and ADA-Compliant

Despite a growing focus on inclusivity, only 2% of websites are accessible to people with disabilities. This is resulting in a surge in demand letters and lawsuits filed against business owners whose sites are inaccessible to people with disabilities. Find out what you need to know about this challenge.

3 Ways to Get More Impact From Social Commerce

3 Ways to Get More Impact From Social Commerce

Social media and influencers are increasingly critical for product discovery, but did you realize how fast social commerce is growing? In the U.S., social commerce sales are expected to grow 35.8% to $36.62 billion this year. Yet many marketers are still trying to create an impactful social commerce strategy.

Welcome to the Age of Intentionalism

Welcome to the Age of Intentionalism

Consumers are making decisions both big and small with intention. This new “intentionalism” paradigm impacts how people interact with streaming entertainment, as well as how they select content and brands they consider essential in their lives.

5 B-to-B Marketing Strategies for the Win

5 B-to-B Marketing Strategies for the Win

Today’s marketers are up against many challenges, including adapting to the ever-changing customer experience landscape. Business-to-business marketers in particular need to come up with new and innovative ways to transform their outreach and use digital innovations to build trust and deliver a unified experience.

How to Be More Genuine to Your Customers

How to Be More Genuine to Your Customers

Consumers have become increasingly dependent on fintech and insuretech apps for assistance and advice, presenting marketers with an unparalleled opportunity to engage customers primed to act. But turning casual interest into committed customer loyalty requires new capabilities and new courage

Critical Trends in Customer Experience

Critical Trends in Customer Experience

How people live, work and shop will be forever changed by the Covid pandemic. Companies can’t just rely on what they’ve done in the past to still deliver an experience that resonates with customers. Organizations must adjust to these changes and meet their consumers where and when they want to be met.

How Advanced Tech Can Maximize Transparency and Creativity

How Advanced Tech Can Maximize Transparency and Creativity

The digital advertising industry is starting to wake up to the realities of the privacy-centric future. Traditional or legacy identifiers will no longer be used to target and track consumers, but, what’s next? Marketers can lean into advanced tech like AI to promote transparency and creativity for an elevated digital experience.

What the Cookie’s Death Means for Measurement

What the Cookie’s Death Means for Measurement

The advertising industry—already using always-on measurement and frequent optimization—faces an extra layer of complexity from Google’s pending deprecation of the third-party cookie, Apple’s app tracking transparency and other privacy measures. How can marketers best prepare to measure in a contextual world?

Are You Making the Most of Customer Feedback?

Are You Making the Most of Customer Feedback?

It’s surprising that so many companies don’t have a process for assessing and acting on customer feedback. It may be because collecting, evaluating and reacting to customer experience (CX) data is easier said than done. However, the payoff is well worth it when it comes to increasing buyer satisfaction and driving growth

How NASCAR Continuously Innovates Fan Experiences

How NASCAR Continuously Innovates Fan Experiences

It’s always been difficult to capture fan attention, but with new entertainment options from esports to streaming vying for eyeballs, it’s harder than ever. The solution? NASCAR leverages their fans to continuously roll out new and innovative experiences.