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How Parenting Brands Can Gain Loyalty During Challenging Times

How Parenting Brands Can Gain Loyalty During Challenging Times

The physical and emotional resources parents need to address their family’s needs have changed dramatically this year. Brands serving parents must evolve their offerings to better meet what people are now looking for. What are the key strategies they can use to successfully step up to the challenge? 

How Brands Are Driving Direct-to-Consumer Sales

How Brands Are Driving Direct-to-Consumer Sales

The pandemic has brought about fast and fundamental changes in consumer behavior. The new digital lifestyle means that people are doing everyday-life things—like shopping—online. But what can marketers do to adapt to the velocity of this transformation? 

Shopper Insights to Drive Your D-to-C Strategy

Shopper Insights to Drive Your D-to-C Strategy

Since the start of the global pandemic, shopper behaviors and preferences have changed drastically. Brands are taking stock of their strategies, and many are asking if prioritizing a direct-to-consumer approach is their next logical move.

Customer Loyalty Is Up for Grabs

Customer Loyalty Is Up for Grabs

Traditional marketing models are broken. Consumer loyalty is up for grabs thanks to new lifestyles, shopping habits and media consumption. These buying patterns will continue to shift suddenly, which requires more relevant messaging, media precision and real-time flexibility. 

Email With Impact for the Modern Media Brand

Email With Impact for the Modern Media Brand

Consumers today demand that media feels uniquely tailored to them. Email can do that, and publishers need to strike while the iron is hot. Simply put: If your email isn’t driving traffic, loyalty and profitability, it should be. 

Rewrite Your TV Measurement Strategy

Rewrite Your TV Measurement Strategy

Advertisers need to move beyond traditional TV measurement. By fully embracing new measurement solutions and metrics, they can develop and activate a more effective cross-screen strategy. The challenge can be getting started.

7 Ways to Propel Your Brand Into 2021

7 Ways to Propel Your Brand Into 2021

2021 will be a significant year for brands to regain momentum lost during the tumultuous 2020. With so much on the line and so many changes to the status quo, it’s more important than ever to be armed with accurate, meaningful insights to guide your strategy and create winning programs. 

Measure the Impact of Emotions

Measure the Impact of Emotions

Humans make decisions based on emotions, but how can emotional decision making be quantified when creating marketing copy? The results can help you gain insights into which emotions resonate most with your audience and drive the best results.

Transform CTV Into a Conversion Machine

Transform CTV Into a Conversion Machine

Connected TV advertising’s data-driven capabilities have removed the guesswork of reaching the right television viewers. But one fact remains—your campaigns are only as good as the audiences they target. Which is why precision audience targeting can transform CTV into a highly effective performance marketing channel.

Drive Engagement With User-Generated Content

Drive Engagement With User-Generated Content

Shoppers are instinctively drawn to their fellow consumers' take on a product or brand. User-generated content (UGC) offers an authentic way to convey a level of brand authenticity that can’t be attained through brand-originated content. But how do you accomplish that? 

Unboxing the Gift of AI

Unboxing the Gift of AI

Digital advertising is messy. With increased privacy regulations and changes to traditional identifiers taking place, now is your chance to lean into advanced technologies like AI that can evolve digital advertising for the better. 

Future-Proof Your Consumer Data Strategy

Future-Proof Your Consumer Data Strategy

The world’s savviest brands and agencies know that future-proofing their consumer identity strategy is necessary. Advertisers today live and die by how well they know and understand their customers. For the brands that get consumer identity right, it will be a major competitive advantage.

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Why Agencies Need Insight Into Their Operations

Why Agencies Need Insight Into Their Operations

For advertising agencies, consulting firms and technology services providers, detailed insight into every phase of the project lifecycle is pivotal to maintaining profitability and fostering strong client relations. It is an approach that performance audio agency Oxford Road has taken to make forward-thinking decisions. 

Using Transaction Data for Real-Time Research

Using Transaction Data for Real-Time Research

For faster insights, marketers rely on transaction data to support real-time analyses on consumer behavior and company performance. Leaders across categories are gaining an edge with intelligence and insights derived from billions of anonymized consumer purchases. 

Insights-Driven Segmentation for a Volatile 2021

Insights-Driven Segmentation for a Volatile 2021

As 2020 has shown, the best-laid plans can quickly become useless. Insights-driven segmentation strategies need to take this into account and respond in real-time based on nuanced changes in consumer perception and behavior. 

How Leading Marketers Will Lead Markets in 2021

How Leading Marketers Will Lead Markets in 2021

The past few years have demonstrated that a true understanding of consumers and a hyper-personalized customer experience drive revenue. Get an expert take on how the personalized customer experience will become an even bigger differentiator for brands.

Optimizing Your Advertising for Outcomes

Optimizing Your Advertising for Outcomes

With consumer behavior constantly changing—and with an increased focus on ad effectiveness—an outcomes-based approach that combines consumer data and real-time AI optimization is fundamental to campaign success.

The Marketer’s Guide to the CTV Opportunity

The Marketer’s Guide to the CTV Opportunity

More and more people are cutting the cable and turning to mobile devices and smart TVs to access their favorite content. It’s critical to understand shifting consumer viewing habits, as well as how to navigate a seemingly fragmented market to reach your audience.

The ROI of Empathy

The ROI of Empathy

Making authentic connections with your customers matters more than ever. Connecting business goals, customer insights and outcomes ensures that your marketing team consistently makes the right decisions. And it all starts with a framework for using empathy.

The State of Creativity Right Now

The State of Creativity Right Now

Adobe surveyed creatives around the world and discovered that while they feel challenged in today’s unpredictable environment, they are rising to the occasion by doing what they do best: They are getting creative.

Optimize Audiences on YouTube and CTV to Drive Business Outcomes

Optimize Audiences on YouTube and CTV to Drive Business Outcomes

As streaming video consumption grows exponentially, many advertisers are challenged to find their audiences efficiently on connected TV and YouTube. They also need to drive and measure real ROI on video campaigns and make sure they’re brand-suitable.

Using Data to Actually Improve Brand Strategy and Get Results

Using Data to Actually Improve Brand Strategy and Get Results

Today’s marketing and communications organizations have hundreds, if not thousands, of data points at their fingertips. But many still struggle with a disconnect between metrics and strategic innovation, getting lost in the proof points without obtaining actionable results.