Live Sports Programmatic Advertising Is Here

Tuesday, October 15, 2019, 1 PM ET | 10 AM PT
Get ready for kickoff with live sports inventory–emphasis on the word “live.” Marketers can now reach highly targeted audiences alongside premium, TV-quality content, with all the benefits of programmatic including advanced attribution reporting. Hear from fuboTV and The Trade Desk about the opportunity for advertisers to leverage the power of live.

Understand Actual Shopper Value

Wednesday, October 16, 2019, 1 PM ET | 10 AM PT
Universal Pictures Home Entertainment was under pressure from international brick-and-mortar retailers that wanted to reduce the size of the movie section in their stores. Universal knew that before letting those decisions impact its business, it needed to educate retailers about their movie shoppers, the role of the movie department and the in-store experience.

The Fallacy of Knowing Your Customer’s Intent

Thursday, October 17, 2019, 1 PM ET | 10 AM PT
Knowing exactly what your customer is going to do is nearly impossible today. Customer engagement is more mercurial than ever before. Yet customer expectations are through the roof. How can you be everywhere, all at once, while providing customer excellence? Is this even possible?

OTT Is the Key to Reaching Millennial Parents

Tuesday, October 22, 2019, 1 PM ET | 10 AM PT
Parents are cross-generational consumers, and now the rising generation of parents are Millennials. With this shift, advertisers must adapt their strategy to not only appeal across generations, but also keep up with the fast-paced, short attention-spanned minds of Millennials. That means meeting them across their apps and screens, something OTT does best.

YouTube on TV

Wednesday, October 23, 2019, 1 PM ET | 10 AM PT
One of the biggest questions on the minds of advertisers these days is how they can best leverage the huge shift from linear TV to connected TV. And here’s something many may find surprising: YouTube on TV has the highest reach among all ad-supported CTV/OTT services. In fact, it has become an effective way for advertisers to connect with audiences at home. It’s a secret that’s about to get discovered.

Why You Don’t Need a Grand Analytics Solution

Thursday, October 24, 2019, 1 PM ET | 10 AM PT
Measurement is hard. Yet marketers face constant pressure to prove value. And proof is the only way to change the belief that marketing is an overhead cost rather than an investment. Today, everyone is chasing a big, cure-all analytics solution. But do they really need one?

Tell Compelling Data-Driven Stories

Tuesday, October 29, 2019, 1 PM ET | 10 AM PT
Marketers are drowning in a deluge of data. But as you seek high ground, it’s critical to remember that it’s not the data itself, but the story it tells, that’s important. Interpreting data and turning into a compelling narrative doesn’t have to be intimidating. And the right use of data in stories goes to the heart of successful campaigns, brand narratives and customer journeys.

B2B Enters the Experience Era

Wednesday, October 30, 2019, 1 PM ET | 10 AM PT
Better, more personalized omnichannel experiences mean more sales, stronger loyalty and greater long-term customer value. But does this apply to business-to-business marketing? Absolutely. Exclusive research by Adweek Branded for Dun & Bradstreet examines B2B marketer attitudes toward CX, including the challenges they face in making tactics like account-based marketing more experience-driven.

Predict Content Performance Through Visual Intelligence

Thursday, October 31, 2019, 1 PM ET | 10 AM PT
Imagine a world where you can understand how content will perform on channels like Instagram, email marketing, or in ads—before you even share it. This technology is no longer the stuff of dreams, it’s currently being used by some of the top brands in the world to enhance their content creation and curation, leading to higher engagement and conversions across consumer touchpoints.


Metrics and Tools to Grow Profit and Build Cash

Thursday, October 10, 2019, 1 PM ET | 10 AM PT
More cash and less stress about the profitability of that next client engagement?  Yes, please. True visibility into the health of your agency starts with a keen understanding of how to measure and interpret your financial picture. In addition, the rights tools can put you ahead of the curve when it comes to agency forecasting. Do you have that kind of insight into your agency?

A Practical Approach to TV-Digital Convergence

Wednesday, October 9, 2019, 1 PM ET | 10 AM PT
The convergence of TV and digital represents a monumental shift in the advertising ecosystem. But if your linear TV planning is not coordinated with your digital trading desk execution, you’re losing a significant percentage of buying efficiency. Media buyers need to embrace new technologies and break down the silos that have historically separated TV investment from digital trading.

Create an Authentic Chatbot Experience

Tuesday, October 8, 2019, 1 PM ET | 10 AM PT
Bots are having more and more conversations with humans online, and nearly 70% of consumers say they have encountered a chatbot. With the rise of conversational marketing comes the challenge: How do you make this experience authentic, engaging and deliver meaning and purpose to the consumer? What tools do you need to achieve conversational greatness?

Move from Project to Project and Industry to Industry Without Pulling Your Hair Out

Thursday, October 3, 2019, 1 PM ET | 10 AM PT
The fast-paced world of creative work means the need to quickly become an expert at everything you touch—no matter which industry, discipline or medium it is tied to. But there is also the drive to do more with less—meaning tight budgets and schedules that don’t allow you the time or resources to become an expert at anything at all. How do you take on this conundrum?

Real-Time Email Tips from Rakuten and TD Bank

Wednesday, October 2, 2019, 1 PM ET | 10 AM PT
Brands often struggle to create engaging, personalized and scalable experiences that are consistent across email and other channels. How do you possibly deliver on heightened customer expectations when more personalization requires more content and more data? And how do you translate that personalization into visual communications that engage and delight your target audiences?

5 Ways AI Uncovers Deep Social Insights

Tuesday, October 1, 2019, 1 PM ET | 10 AM PT
Social analytics platforms have become essential for brands and agencies to leverage the treasure trove of social media for valuable consumer insights. But the volume of data is positively staggering. Exponentially more powerful solutions are required to surface truly meaningful, accurate and contextual insights. That is where artificial intelligence (AI) comes to the rescue.

A Framework for Organic Growth

Thursday, September 26, 2019, 1 PM ET | 10 AM PT
Is your company overlooking opportunities to grow, leaving value on the table? Optimizing organic growth—using your own resources to increase revenue—helps generate value and sends a powerful message to investors and talent about your health, ability to innovate and performance potential. Deloitte leaders will share a growth readiness framework designed around 10 characteristics essential to organic growth.

User-Generated Content Drives Brand Authenticity

Wednesday, September 25, 2019, 1 PM ET | 10 AM PT
Every brand has a story, and who better to tell that story than its own customers? These user stories—aka user-generated content—are critical to building a brand that customers can relate to and trust. Deploying them strategically across channels represents a huge opportunity to stand out from the noise.

Use In-Store Behavior to Boost Digital Marketing

Tuesday, September 24, 2019, 1 PM ET | 10 AM PT
For all the discussion of how ecommerce lets brands measure a campaign’s performance based on actual conversions, most shopping still takes place in the real world. So how do you connect your online campaigns to actual, in-store results? By combining location-based data from WiFi, point-of-sale and other on-premises systems, businesses can connect digital marketing campaigns to store visits to make decisions based on impact at the cash register rather than clicks.

A Realistic Approach to Online Video Excellence

Thursday, September 19, 2019, 1 PM ET | 10 AM PT
Video has become the king of content in omnichannel campaigns, but many marketers still find it challenging to maximize their investment for the plethora of media channels. Cross-platform campaigns create opportunities for relevant engagement with their audiences but also pose a dilemma: How do you balance effectiveness, efficiency and creativity in campaign deployment?