Marketers know that data is the key to a better CX, but that’s not possible when information is stuck in siloed systems. The answer may be a customer data platform (CDP), but is your organization mature enough for a CDP?

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As part of its “We Are Nature” campaign, a leading nonprofit wanted to broaden its audience to include BIPOC "mindful movers." But privacy limitations on paid channels presented a challenge. The solution? AI-powered insights which could identify members of this segment based on their unique behaviors.

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Look at fandoms and the entertainment industry to enhance your insights. Whether it is understanding why consumers are drawn to certain brands, or what drives people to plan around movie and TV show release dates, there's a science to deriving insights from your data.

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TV advertising has typically been out-of-reach for smaller companies. But CTV is leveling the playing field for SMBs, small agencies and emerging brands. They’re able to take advantage of new, cost-effective opportunities to reach their audiences with entertaining video ads.

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Post-pandemic, consumers are no longer buying purely online, and their spending is more cautious in light of economic uncertainty. These are just a few of the factors making growth more challenging for brands right now—and accelerating the need for digital transformation.

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How do you really know who your customers, prospects and unknown prospects are? The key is effective use of AI, which can allow brand marketers to get a richer and more complete understanding of their consumers in a data-first environment.

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The ability to understand and attribute the impact of your marketing spend is critical to building a comprehensive measurement solution. But maximizing your marketing dollars also means finding ways to be flexible and generate insights more quickly.

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According to Leichtman Research Group, over 87% of TV households have at least one connected TV device, and 46% of adults watch video on a TV via a connected device daily. But to best take advantage of streaming’s growth, advertisers need to find smarter ways to plan and target across CTV and streaming audio.

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Today’s consumers care about issues much bigger than themselves. From socially conscious customers to eco-conscious shoppers, consumers have signaled the importance of tying their purchases to their values. Instead of ignoring these shifting preferences, winning brands are weaving purpose into their brand story.

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With the 2026 World Cup taking place in North America, the time to champion soccer is now. Brands can engage and build communities through this global game, engaging a highly sought-after growth consumer: the passionate, young, diverse and tech-savvy soccer fan.

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Creative work—the kind that drives innovation, opportunities and outcomes—is tied at every stage to behind-the-scenes operations. But too often, there’s no visibility into work, results aren’t tied to strategy, systems are disconnected and collaboration is siloed. The solution? Collaborative work management.

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It’s never been more crucial to keep up with the fast-moving media landscape. Generative AI might be the hot topic right now, but the next gamechangers in entertainment, media, culture and engagement are already on the horizon. How will these trends affect the way consumers interact with brands in the near future?

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Brands that have invested countless years and dollars in building a digital strategy around the third-party cookie are rethinking their approach to their tech stack. A prime example is HP, which is unlocking new opportunities by transitioning to a CDP-centric approach for targeting and augmenting customer data.

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Gaming continues to be popular across a wide variety of audiences, with in-game advertising growing exponentially. But what kind of customer experience do players really expect from in-game ads? New research from Disqo uncovers what works—and what doesn’t—when it comes to reaching gamers.

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The relationship between marketers and their ad tech partners is, well, complicated. If you’re sighing at your match rates and ROAS, know that you—and your customers— deserve better. That’s something that eye-care retail leader Visionworks found out on its journey to building stronger customer relationships.

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From emails and power points to phone calls and pitch meetings, words are how you persuade, communicate and connect. But certain words are more impactful than others. They’re better at changing minds, engaging listeners and driving action. What are these magic words? And how can you take advantage of their power?

Students represent more than $600 billion in spending power, and their rapidly evolving digital habits are driving massive shifts in algorithmic and in-store marketing. Reaching student customers now is key to earning their future loyalty, but doing so in a tight economy can present challenges.

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