The Agency-Client Blame Game Is Killing Your Productivity

Thursday, July 25, 2019, 1 PM ET | 10 AM PT
Agencies often play the blame game with their clients when it comes to the challenge of actually getting work done. “Clients make us go over time and over budget.” “They don’t give us complete briefs.” “They are constantly making last-minute changes.” In other words: “It’s the client’s fault that they’re dissatisfied.” It's time to get past these bottlenecks.

Why Mobile Programmatic Will Be Really Different in 2020

Tuesday, July 30, 2019, 1 PM ET | 10 AM PT
Between 2017 and 2018, in-app programmatic ad spend rose 215% in the U.S. But what do marketers and media buyers need to know to maximize their in-app media buying strategies? How can they use mobile programmatic advertising to understand, identify, engage and acquire customers? Is it even possible to drive real connections with today’s ever-evolving mobile audiences through programmatic channels?

Why Marketing in the Moment Requires Responsive Research

Wednesday, July 31 2019, 1 PM ET | 10 AM PT
Consumer perceptions are in constant flux, which is why marketers need to think on their feet more than ever. Beverage disruptor RumChata is one brand that has taken an agile approach to real-time data and research to react quickly to changing trends and craft its winning campaigns.

Climate Change and Creativity

Thursday, August 1, 2019, 1 PM ET | 10 AM PT
Color is a language. Perspective is a way of seeing. Both of these design principles tell a story that connects with the viewer on a deeper level. That’s why many innovative storytellers are finding that elements that are sourced from nature resonate deeply with viewers. Color and perspective in nature have the silent power to convey meaning and elicit emotion, something that can change behavior and drive customer loyalty.

7 Key Insights Into Social Strategy

Tuesday, August 6, 2019, 1 PM ET | 10 AM PT
Social media marketing changes rapidly, but do you know how your company’s strategy is faring? How prepared are you to take advantage of social’s next big leap? What do marketers want from their social analytics solutions? NetBase surveyed more than 1,700 marketers to get their insights on where brand marketing programs stand today, how they are evolving, and the practices used to measure success.


Getting to a True 360-Degree View of the Customer

Wednesday, July 17 2019, 1 PM ET | 10 AM PT
The data that brands possess about their customers has never been more valuable. With the right technology, brands can use this data to deepen their relationship with current customers and get a much better understanding of their target consumer. It all comes down to using customer data management to understand the customer journey.

Onboarding Experimentation Drives Long-Term Engagement

Tuesday, July 16, 2019, 1 PM ET | 10 AM PT
In today’s membership economy, businesses need to focus on retention even more than acquisition. At The Wall Street Journal, they’ve found that there is no better time to make an impact than during the post-purchase onboarding. Over the past two years, they have continuously optimized WSJ onboarding by building experiences that drive “healthy” product actions that reduce churn.

Can Conversational Commerce Save Retail?

Available On-Demand (Originally Broadcast July 11, 2019)
Conversational commerce isn’t just for online sales. With over 2.1 billion monthly active users, messaging apps represent a huge opportunity to connect one to one with omnichannel shoppers. Brands can utilize the technology behind conversational commerce to engage their shoppers, provide personalized product recommendations and deliver value with in-store offers. So, how do you do it?

9 Social Media Metrics That Matter

Available On-Demand (Originally Broadcast July 10 2019)
Social analytics don’t hold much value if you can’t clearly measure ROI. It’s not enough to know what people are saying. You’ve got to be able to put the results in context to ensure they’re meeting common brand goals. Savvy brands look to these metrics to measure brand awareness, assess the performance of their content and benchmark their share of voice against their competitors.

Stop Client Churn in Its Tracks

Available On-Demand (Originally Broadcast June 27, 2019)
Your top account executive just quit. She said she was stressed out, burned out and tired of managing her workload with ineffective tools. Her clients decide to follow her. Your agency has lost both a promising leader and important revenue. How can you be successful at both employee retention and client retention? The answer can be traced back to effective and efficient work management.

Address the Pain Points of TV Advertising

Available On-Demand (Originally Broadcast June 26 2019)
The fragmentation of audiences across devices and channels and the continuous decline in TV ratings have created new challenges for marketers looking to reach engaged viewers. From over-exposure of heavy viewing households to large reach gaps and rising prices, TV advertising is in need of a new solution. Enter addressable advertising.

Why Consumer Privacy Matters

Available On-Demand (Originally Broadcast June 25, 2019)
Trust for brands is more important than ever and nowhere is that more critical than in how brands use customer data. Witness the current state of data privacy and regulations such as the EU’s GDPR and California’s CCPA. Governments, privacy advocates and consumers want to know what data is being collected, how it is being used and with whom it is being shared. Data governance is key to ensure continued responsible use of data and to engender trust in your brand.

How Holistic Marketing Measurement Drives Business Success

Available On-Demand (Originally Broadcast June 19 2019)
Marketers must shift their marketing measurement strategy from simply reviewing post-campaign reports to actively analyzing results to guide the future. Armed with more complete performance insights from unified measurement, firms can make smarter investments that will ultimately drive incremental revenue and overall business growth.

Why Emotions Are Critical to Engagement and Loyalty

Available On-Demand (Originally Broadcast June 18, 2019, 1 PM)
Can tapping into emotional and contextual data foster deeper connections with your customers across key moments? Do these connections increase the lifetime value of those customers? And can these feelings decrease the likelihood of brand-switching? Hear the surprising insights from Deloitte Digital’s recently released research report on emotion-driven engagement.

Tell Your Brand Story Better

Available On-Demand (Originally Broadcast June 13, 2019)
To become experience-driven, brands need to understand the value of a great story. That requires an approach that puts the focus on content and engagement, shifting the purpose of your website from destination to brand experience. That’s why Honda did a total relaunch of its Engine Room content hub. Central to the execution: Thinking like a successful publisher to build out media-rich, SEO-driven content from scratch.