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Tell a More Engaging Brand Story

Tell a More Engaging Brand Story

Keeping up with your competitors is outdated. In 2023, brands that thrive will focus on keeping pace with consumers and meeting their dynamic expectations. That means easily identifying and connecting with your target audiences with insightful stories based on who your customers are and what matters to them today.

Anatomy of an Entertainment Hit in 2023

Anatomy of an Entertainment Hit in 2023

Hollywood is often surprised when new shows either hit big or fizzle with audiences. How is this possible when marketers have access to so much audience data? The solution is to uncover the key signals that can help content marketers and advertisers predict success much earlier.

Make Your Brand Experiences Measurable and Memorable

Make Your Brand Experiences Measurable and Memorable

With 85% of consumers saying they are likely to buy after attending a brand experience, it's no wonder that brands are increasingly leveraging experiences in 2023. But too often, brands spend millions without building in methods to measure the true value of their events.

Maximize Your Content Marketing ROI

Maximize Your Content Marketing ROI

Brands have woken up to the power of content and have ramped their investment to create an even greater impact. However, with potential economic headwinds on the horizon, maximizing the ROI of every content dollar will be critical for 2023.

The State of Mobile Food Delivery in 2023

The State of Mobile Food Delivery in 2023

Since the pandemic, use of third-party food delivery services has skyrocketed. But for many restaurants, there’s a disconnect when it comes to understanding their customers and the experience they have with these platforms due to a lack of data sharing.

How TikTok Is Reshaping Ecommerce

How TikTok Is Reshaping Ecommerce

As 2023 kicks off, creators are playing an increasingly important role in ecommerce. Nowhere is this move to "creator commerce" more evident than on TikTok, where creators and influencers are driving not just product discovery but actual sales.

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Build Best-in-Class Brand Partnerships

Build Best-in-Class Brand Partnerships

Heading into 2023, marketers continue to be reminded that they must find ways to sustain and grow their business with less budget. This will require smarter investments and decision making, and it is why many top brands use partnerships to stand out from the competition and expand their reach.

Bring Your Customers Out of the Dark

Bring Your Customers Out of the Dark

Despite having first-party data at their fingertips, many brands struggle to shine a light on their customers. They know some things, but have an incomplete, disjointed picture of individual people. With privacy on the rise and third-party cookies on the way out, CDPs (customer data platforms) are a popular solution for brands.

Stay on Trend With Consumer and Social Insights

Stay on Trend With Consumer and Social Insights

The key to staying on top of trends in a competitive, ever-changing market landscape is leveraging consumer and market intelligence. The fashion industry offers compelling lessons for how leading brands maintain their edge by tracking the competition, staying on trend, expanding their audience, and measuring results.

2023 Advertising and Media Data Trends and Forecast

2023 Advertising and Media Data Trends and Forecast

2022 saw many changes in advertising, media and entertainment. And 2023 is shaping up to be no less transformational for advertisers and publishers alike. It's critical for marketers to stay on top of important trends across data collaboration, retail media, customer journey analytics and other key areas.

Make Efficiency Your 2023 Resolution

Make Efficiency Your 2023 Resolution

As marketing and sales teams come under greater pressure to do more with less, they need to find ways to maximize the value of their current tools. The good news is they probably already have opportunities to speed up the sales cycle, expedite campaign delivery, boost productivity and foster collaboration.

Connect With Global Audiences at Scale

Connect With Global Audiences at Scale

Less than 5% of the global population counts English as its first language, according to the CIA's World Factbook. Reaching the other 95% of the world does not come without its challenges, and creators that want to achieve growth need to consider making content in other languages.

An Audience-First Approach to Customer Acquisition

An Audience-First Approach to Customer Acquisition

Customer acquisition remains a critical marketing priority going into 2023, but how it is done is being transformed. With costs rising quickly and the deprecation of third-party identifiers approaching, it’s crucial for brands to find ways to harness the insights they already have to unlock the next phase of growth.

Top Mobile Trends for 2023

Top Mobile Trends for 2023

Recent disruptions in mobile app technology have changed how money is moving across mobile media. Join leaders from IHOP, Wavemaker, Horizon Media and T-Mobile Advertising Solutions for a look at how media and creative strategies are keeping pace with these mobile ad changes.

Get Ready for CTV’s Ad-Supported Transformation

Get Ready for CTV’s Ad-Supported Transformation

Premium channels from Disney+ to Netflix are debuting their ad-supported channels, creating valuable inventory for advertisers. And for the first time, streaming surpassed linear viewing, meaning there are even more opportunities to make your mark. So how exactly can advertisers prepare for this new landscape?

Rethink Your Content KPIs

Rethink Your Content KPIs

Many marketers focus on longstanding quantitative metrics like click-through rate to measure their branded content's success. But quantitative insights alone can’t tell the whole story, and it’s only by creating space for qualitative and holistic measurement that brands can tap into their content’s full potential.