Under Armour Crushes People-Based Marketing

Wednesday, November 20, 2019, 1 PM ET | 10 AM PT
The advantages of people-based marketing may be obvious but getting there can be challenging for many brands. Your first-party data is the gateway to personalized experiences and audience engagement with your brand. That’s what Under Armour discovered as it evolved its customer outreach from basic email campaigns to gaining a deep understanding of the customer and turning that into long-lasting, loyal relationships.

Measuring TV’s Actual Omnichannel Impact

Thursday, November 21, 2019, 1 PM ET | 10 AM PT
The unprecedented rise of connected TV and OTT requires a shift in how advertisers measure the impact TV has on omnichannel campaigns. It is essential for advertisers to understand how TV measurement has changed, how it impacts the omnichannel media mix, and how to best select the right TV data for your needs.

Make Micro-Moments Matter

Tuesday, November 26, 2019, 1 PM ET | 10 AM PT
Decoding the customer journey is really about understanding micro-moments—those brief encounters when your customers turn to their phones to look something up, discover something new or buy something. These micro-moments occur as much as 150 times a day, but what are you doing to optimize your marketing and your site to account for this behavior?

Put Weather Data to Work

Tuesday, December 3, 2019, 1 PM ET | 10 AM PT
Consumers demand personalization—in fact, 52% say they switch brands if communications aren’t personalized and relevant. Despite this, only 23% of marketers feel they can leverage data to create relevant customer experiences. The big challenge? Understanding which data sets are accurate and trusted. That’s why weather data can become a foundational data set for your personalization efforts, as it has a critical impact on consumer behavior.

3 Strategies to Improve Your Brand’s Customer Experience

Wednesday, December 4, 2019, 1 PM ET | 10 AM PT
Brands of all kinds are investing heavily in customer experience, but customers themselves are underwhelmed. A survey from Acquia of 6,000 global consumers and 600 marketers identifies insights around consumers’ expectations of a great CX, as well as the strategies leading marketers are implementing to meet them.

The Art (and Science) of Marketing Experimentation

Wednesday, December 11, 2019, 1 PM ET | 10 AM PT
Marketing has become a real-time exercise. Discovering new tactics that help your company or product break through the noise requires constant experimentation. Unfortunately, most marketing teams lack the know-how to properly track and manage their efforts. And your inability to fully leverage the power of experimentation is costing you.

Will CCPA Change Your Marketing?

Thursday, December 12, 2019, 1 PM ET | 10 AM PT
January 1, 2020 is around the corner, and that means companies could be facing hefty fines for failing to comply with the California Consumer Privacy Act (CCPA). Privacy regulation is the new normal, and it’s no longer viable for brands to scramble every time a new regulation emerges. Instead, you need to take a holistic look at your marketing and data infrastructures and the customer experiences they inform.


5 Things You Didn’t Know About BuzzFeed Advertising

Tuesday, November 19, 2019, 1 PM ET | 10 AM PT
BuzzFeed has pioneered branded content and the use of data and innovation for advertising. Its advertisers reach their audiences through BuzzFeed’s many ad solutions including lists and quizzes, custom native content, branded videos, standard and programmatic display, commerce offerings and more. But how can you know if BuzzFeed’s ad solutions are effective?

Has Direct-to-Consumer Become Saturated?

Thursday, November 14, 2019, 1 PM ET | 10 AM PT
Direct-to-consumer (DTC) companies have transformed where and how brands engage with new audiences. Unlike traditional retail brands, these digital natives rely on a growth-hacking, performance-driven marketing mindset for their success. Today, these market disruptors are turning to an emerging media channel for rapid growth, low acquisition costs and unprecedented performance: mobile in-app advertising.

Visual Influencers and Disruptive Expression

Wednesday, November 13, 2019, 1 PM ET | 10 AM PT
With a wealth of digital tools at their fingertips, visual influencers on platforms like VSCO express themselves with creative confidence—and without apology. "Disruptive expression" brings together passion, intensity and play to let creatives share their ideas and images with the world in unique and powerful ways. How can brands embrace this trend to foster authentic connections with today’s consumers?

Is Seller Experience the Link You’ve Been Missing?

Tuesday, November 12, 2019, 1 PM ET | 10 AM PT
What is the missing link between today’s digital transformation and the promised land of happy customers? It’s the sales rep, who is frequently still the face of the enterprise and the ambassador of the brand but has been virtually forgotten in the wave of digital transformations. Marketing leaders need to start paying attention and delivering on seller experience.

5 Ways Major Brands Leverage Social Analytics

Thursday, November 7, 2019, 1 PM ET | 10 AM PT
With the world dominated by social media, how do market leaders grow and maintain their brand presence? Learn how global names such as Glossier, Royal Caribbean and Savage x Fenty and employing social media analytics to engage audiences, nurture influencers, understand customer experience and measure the impact of their promotions.

Distilling the Rise of CBD

Tuesday, November 5, 2019, 1 PM ET | 10 AM PT
The rise of CBD (aka cannabidiol) has been explosive. Derived from hemp or cannabis plants, it is being hailed as a miracle drug capable of reducing anything from anxiety, physical pain and even more severe conditions. But why has CBD become so popular recently? And what does this mean for brands?

Predict Content Performance Through Visual Intelligence

Thursday, October 31, 2019, 1 PM ET | 10 AM PT
Imagine a world where you can understand how content will perform on channels like Instagram, email marketing, or in ads—before you even share it. This technology is no longer the stuff of dreams, it’s currently being used by some of the top brands in the world to enhance their content creation and curation, leading to higher engagement and conversions across consumer touchpoints.

B2B Enters the Experience Era

Wednesday, October 30, 2019, 1 PM ET | 10 AM PT
Better, more personalized omnichannel experiences mean more sales, stronger loyalty and greater long-term customer value. But does this apply to business-to-business marketing? Absolutely. Exclusive research by Adweek Branded for Dun & Bradstreet examines B2B marketer attitudes toward CX, including the challenges they face in making tactics like account-based marketing more experience-driven.

Tell Compelling Data-Driven Stories

Tuesday, October 29, 2019, 1 PM ET | 10 AM PT
Marketers are drowning in a deluge of data. But as you seek high ground, it’s critical to remember that it’s not the data itself, but the story it tells, that’s important. Interpreting data and turning into a compelling narrative doesn’t have to be intimidating. And the right use of data in stories goes to the heart of successful campaigns, brand narratives and customer journeys.

Why You Don’t Need a Grand Analytics Solution

Thursday, October 24, 2019, 1 PM ET | 10 AM PT
Measurement is hard. Yet marketers face constant pressure to prove value. And proof is the only way to change the belief that marketing is an overhead cost rather than an investment. Today, everyone is chasing a big, cure-all analytics solution. But do they really need one?