Siloed Data Is Killing Your Customer Experience
How a Leading Environmental Nonprofit Reaches Diverse Audiences
As part of its “We Are Nature” campaign, a leading nonprofit wanted to broaden its audience to include BIPOC "mindful movers." But privacy limitations on paid channels presented a challenge. The solution? AI-powered insights which could identify members of this segment based on their unique behaviors.
The Fandom Formula for Brand Loyalty
Why SMBs and Emerging Brands Are Succeeding With CTV
5 Top CDP Use Cases That Drive Revenue and Performance
How AI Deepens Your Understanding of Human Audiences
A Nimble Approach to Measuring Marketing Performance
According to Leichtman Research Group, over 87% of TV households have at least one connected TV device, and 46% of adults watch video on a TV via a connected device daily. But to best take advantage of streaming’s growth, advertisers need to find smarter ways to plan and target across CTV and streaming audio.
How Winning Brands Turn Consumer Values Into Action
Today’s consumers care about issues much bigger than themselves. From socially conscious customers to eco-conscious shoppers, consumers have signaled the importance of tying their purchases to their values. Instead of ignoring these shifting preferences, winning brands are weaving purpose into their brand story.
How Global Brands Are Shaping the Summer of Soccer
Unleash Your Team’s Creative Potential
Creative work—the kind that drives innovation, opportunities and outcomes—is tied at every stage to behind-the-scenes operations. But too often, there’s no visibility into work, results aren’t tied to strategy, systems are disconnected and collaboration is siloed. The solution? Collaborative work management.
The 2024 Entertainment and Culture Forecast
It’s never been more crucial to keep up with the fast-moving media landscape. Generative AI might be the hot topic right now, but the next gamechangers in entertainment, media, culture and engagement are already on the horizon. How will these trends affect the way consumers interact with brands in the near future?
A Post-Cookie Approach to Programmatic Media
Brands that have invested countless years and dollars in building a digital strategy around the third-party cookie are rethinking their approach to their tech stack. A prime example is HP, which is unlocking new opportunities by transitioning to a CDP-centric approach for targeting and augmenting customer data.
Level Up Your In-Game Advertising
Gaming continues to be popular across a wide variety of audiences, with in-game advertising growing exponentially. But what kind of customer experience do players really expect from in-game ads? New research from Disqo uncovers what works—and what doesn’t—when it comes to reaching gamers.
Choose the Right Ad Tech Partner
The relationship between marketers and their ad tech partners is, well, complicated. If you’re sighing at your match rates and ROAS, know that you—and your customers— deserve better. That’s something that eye-care retail leader Visionworks found out on its journey to building stronger customer relationships.
From emails and power points to phone calls and pitch meetings, words are how you persuade, communicate and connect. But certain words are more impactful than others. They’re better at changing minds, engaging listeners and driving action. What are these magic words? And how can you take advantage of their power?
Tap Into Students’ $600 Billion Spending Power
Students represent more than $600 billion in spending power, and their rapidly evolving digital habits are driving massive shifts in algorithmic and in-store marketing. Reaching student customers now is key to earning their future loyalty, but doing so in a tight economy can present challenges.