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Bring B2C Experiences to B2B Buyers

Bring B2C Experiences to B2B Buyers

B2B buying journeys are becoming more complex. To keep up, marketers should look to B2C customer journeys, which reach beyond prospect acquisition to deliver a hyper-tailored experience. This requires an individualized, 360-degree view of the B2B customer all too often thought of as a corporate buyer.

The Promise of Zero-Party Data

The Promise of Zero-Party Data

According to a recent Forrester Consulting study commissioned by SheerID, more than 70% of marketers are struggling to acquire customer data, and 65% are unsure who their customers are. The solution could be greater use of zero-party data (information consumers intentionally share with a brand).

Leveraging Segmentation for High-Performance Results

Leveraging Segmentation for High-Performance Results

Analyzing first-party data can unlock new insights into what your best customer looks like, and which prospects can be most influenced by your marketing. This is the approach Movio took when it partnered with Neustar to understand the characteristics of moviegoers and build custom look-alike audiences.

Future-Proof Your Creative Team

Future-Proof Your Creative Team

The pressure on marketing teams to produce creative content, participate in new channels and trends at scale, and evolve their capabilities overnight is increasing. But doing so requires walking a financial tightrope to balance creative demand and headcount.

Meet the Ever-Changing Demands of the Evolving Shopper

Meet the Ever-Changing Demands of the Evolving Shopper

Shopper attention spans are shorter than ever, making them more demanding than ever before. They’ve learned how to find exactly what they’re looking for, and as a result, their expectations for individualized experiences have never been higher. 

Align Your Purpose-Driven Brand With Consumer Values

Align Your Purpose-Driven Brand With Consumer Values

It’s a time of massive social change. Consumers are banding together to support brands whose values align with theirs. How can marketers proactively align with consumer values and adopt them authentically in their messaging?

Hybrid for the Holidays

Hybrid for the Holidays

For 2022, the theme propelling the holiday season will be merging digital and physical experiences. What does that mean for marketers as they prepare to their holiday season campaigns? 

7 Tips to Amplify Campaign ROI

7 Tips to Amplify Campaign ROI

When it comes to utilizing social and media data, the most successful brands leverage insights to shed light on their overall brand health, analyze trends and anticipate consumer behavior. They also deploy these tools to monitor the competition and grow their revenue. 

2022’s Top Search Trends

2022’s Top Search Trends

For marketers watching their search traffic fluctuate by the hour, it can be tough to determine which search strategies will yield the best returns in 2022 and beyond. But taking a closer look at paid search trends and audience behavior will put brands in the best position to drive more traffic.

Strengthen Your Customer Relationships With First-Party Data

Strengthen Your Customer Relationships With First-Party Data

Having a first-party data strategy is critical to both customer retention and digital transformation. For CPGs in particular, creating a data environment that maximizes scale across online and offline identity is the key to unlocking the power to deepen customer relationships while actively managing growth and efficiency.

Social Advertising and LinkedIn as a Small Business Growth Engine

Social Advertising and LinkedIn as a Small Business Growth Engine

Whether you're a small business or a member of a small team, you might still be debating whether social advertising is worth it. But with 250 million monthly active users and an ad reach of 70% of the American population, LinkedIn is a platform you can’t afford to ignore. 

Uncover the Story in Your Data

Uncover the Story in Your Data

While marketers have never had more data at their fingertips, there is a world of difference between a data point and an insight. Being able to translate data into a compelling story can be the difference between securing renewal and losing a client — or producing content that drives results.

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L’Oréal’s Journey to Data-Driven Creative

L’Oréal’s Journey to Data-Driven Creative

When L’Oréal set out to redefine its approach to creative campaigns, the company opened its first in-house production studios to generate fresh, consumer-ready creative. Armed with new content, the brand faced its next challenge: How could it efficiently measure, monitor and optimize that content’s effectiveness?  

Navigate Privacy’s Impact on In-App Advertising

Navigate Privacy’s Impact on In-App Advertising

To enhance privacy, Apple’s App Tracking Transparency (ATT) has turned measurement and targeting upside down for app advertisers. A year on, how has this impacted app advertisers and how do they need to adjust targeting and measurement to thrive? 

Get Ahead of the Next TV Revolution

Get Ahead of the Next TV Revolution

The next great evolutionary leap in television has arrived in the form of next-generation TV. Increasingly sophisticated data and analytics along with the explosion of new digital providers are shaking up the way marketers plan and buy TV advertising. But this new landscape presents both challenges and opportunities. 

Combat Content Overload

Combat Content Overload

With the massive amount of content available on the web today, consumers have a hard time knowing where to put their focus and creators struggle to engage and keep audience attention. Making your voice heard above the noise is more challenging than ever.

The State of OTT

The State of OTT

OTT viewership is continuing to climb, but the industry is facing a reckoning. Streaming doesn’t look like it did 6 months ago — or like it will 6 months from now. That’s why advertisers are looking to their agencies for guidance on these constantly shifting behanviors. 

The Importance of Humanity in Customer Experience

The Importance of Humanity in Customer Experience

In the digital world, experiences between brands and customers can feel more like a transaction than a relationship, but that doesn’t need to be the case. Brands can create beautiful, personalized experiences—without investing a significant amount of resources—which help to foster loyalty and engagement.

Build a Winning Social Strategy That Combines Paid and Organic

Build a Winning Social Strategy That Combines Paid and Organic

The digital world is at a crossroads. Some say it’s imperative to attract new customers over time using organic social reach. Others insist that the real results only come when you invest in paid social. The optimal approach, though, relies on a complementary strategy that uses both.

3 Post-Mobile-ID Strategies for Marketers

3 Post-Mobile-ID Strategies for Marketers

Marketers are feeling the impact of the loss of mobile device IDs that allow for unique identification of smartphones and tablets. As a result of ID deprecation, 80% of marketing executives say their ad campaigns are now markedly less effective.

Unlock the Power of TikTok

Unlock the Power of TikTok

With 800 million active users worldwide, TikTok is influencing a whole new generation of social media users and consumers. The key to success on this distinctive platform is understanding how content and influencers drive engagement and impact consumer behavior.

Win Over the New Hybrid Shopper

Win Over the New Hybrid Shopper

Over the past two years, people have been rethinking, reevaluating and adapting their lifestyles. Effectively, they’re becoming "hybrid shoppers," digitally accelerated in their ecommerce utilization due to being home during lockdowns.