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Driving Success on YouTube for Food and Beverage Advertisers

Driving Success on YouTube for Food and Beverage Advertisers

YouTube has become a key platform for food and beverage advertisers, especially as viewership on TV screens has increased exponentially. There are several viewership patterns emerging on the platform that are re-shaping ad strategies and best practices for advertisers in this sector.

TV Advertising’s Upside During a Downturn

TV Advertising’s Upside During a Downturn

Ad budgets can be the first thing to get cut when economic uncertainty hits. But brands that maintain or grow marketing budgets during a downturn often see ROI increase. Long-term success requires focusing on channels with the highest performance potential, like TV.

Build a Scalable Content Supply Chain

Build a Scalable Content Supply Chain

As consumer expectations evolve and grow, content strategy, architecture and automation are key elements to building a modern content supply chain that supports personalization across the customer journey.

Reimagine Marketing Team Collaboration

Reimagine Marketing Team Collaboration

There’s no one-size-fits-all approach to bringing teams together, and marketing leaders need to rethink how they facilitate collaboration in the workplace. As many face growing pains scaling disjointed tech stacks and unknowns about our new normal, it’s time to embrace new rules.

Use Social Media Data to Supercharge Your Product Launch

Use Social Media Data to Supercharge Your Product Launch

Bringing a new product, service or campaign to market can be exciting yet daunting. Being armed with a thorough and up-to-date understanding of your target audiences, the market climate, consumer conversation and competitive landscape is critical.

Make Your Mobile Ad Experiences Hyper-Engaging

Make Your Mobile Ad Experiences Hyper-Engaging

The mobile web has the potential to be a highly engaging channel, but so many brands miss the mark with static display ads that consumers ignore or dislike. That’s the challenge that luxury jeweler Mayors Diamonds & Fine Jewelry had to overcome.

The Future of Social Commerce

The Future of Social Commerce

Though social media has long been characterized by the ways it caters to user preferences, shoppers are now even more empowered to choose their own adventure, spending less time with the platforms that don’t impress, and more money with those that do.

Designing A First-Party Data Strategy for a Cookieless Future

Designing A First-Party Data Strategy for a Cookieless Future

When tech giants announced the death of third-party cookies, many marketers had to re-evaluate their strategies. With Google Chrome’s third-party tracking being disabled in 2024, how can brands best reach customers and retain their loyalty?

Customer Acquisition in a Privacy-Dominant World

Customer Acquisition in a Privacy-Dominant World

As privacy changes shake up the marketing ecosystem and data deprecation erodes traditional methods of identifying attractive prospects, signals indicating the potential desirability of customers, like browsing and shopping, can no longer be relied upon.

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Reach Streaming Consumers for Holiday Campaign Success

Reach Streaming Consumers for Holiday Campaign Success

Today’s consumer is digital—whether they’re watching connected TV, streaming audio or shopping online. With digital channels booming, retailers have more data-driven paths than ever to reach connected consumers with relevant and seamless interactions. 

How the NBA’s Indiana Pacers Hyper-Personalize Fan Engagement

How the NBA’s Indiana Pacers Hyper-Personalize Fan Engagement

Fandom can be fickle. Entertainment and media brands need to find ways to create personal connections with each and every one of their fans. That’s the approach that’s being taken by Pacers Sports & Entertainment to deliver hyper-personalized experiences.

Start with Customer Understanding and Empathy for CX Success

Start with Customer Understanding and Empathy for CX Success

Delivering great customer experiences begins with customer understanding and empathy. Only by truly understanding the needs of customers, how they interact with your brand and where improvements can be made can companies create strategies that make a difference and deliver tangible results.

Harness the Power of Community to Build Your Brand

Harness the Power of Community to Build Your Brand

Communities give people a sense of belonging and a place for connection. They are also key in building a successful brand. By harnessing the power of your community, you can better understand your customers, build brand loyalty and create a vital communication channel to your biggest ambassadors.

Unlock Gen Z’s Mobile Purchasing Power

Unlock Gen Z’s Mobile Purchasing Power

As the purchasing power and influence of Gen Z and Zillennials  continues to grow, marketers need to tune in to what this smartphone- and social media-native generation cares about. Even more important is understanding how their mobile-first preferences impact their overall purchasing journeys. 

Safely Scale Your TikTok Advertising

Safely Scale Your TikTok Advertising

Harnessing the scale of TikTok without sacrificing brand suitability might be intimidating to marketers new to the platform. How can you tap into a highly engaged user base while ensuring the content is relevant to and safe for your brand? 

A Simplified Approach to Personalized Email and Messaging

A Simplified Approach to Personalized Email and Messaging

Personalized messaging is designed to help shoppers discover and purchase your products. But levels of data complexity are a top obstacle to making that happen. To stay competitive, brands must adapt to evolving consumer expectations and shopping behaviors. 

Diversity and Inclusion in Advertising

Diversity and Inclusion in Advertising

In ad tech as in other spaces, inclusion and diversity are a constant journey that requires leaders from many areas of a business to come together. But using analytics best practices to cultivate an informed strategy can be a powerful force to drive DEI change.

Using Data to Tell Your Story

Using Data to Tell Your Story

No matter the industry, people are more convinced by data than anecdotes. How do you figure out the stats that will sway your audience and carve out a space for thought leadership in your market? Discover the best ways to infuse your content marketing with data by using digital and social intelligence. 

How Dark Social Can Brighten Marketing’s Cookieless Future

How Dark Social Can Brighten Marketing’s Cookieless Future

Most marketers are acutely aware of the inevitability of a cookieless future. But others are actually excited about returning to a time when creativity prevailed over data, when marketers looked for indicators of successful marketing versus obsessing over attribution, pixels and event triggers.