An Agency Blueprint for Cookie-Free Targeting and Activation
Embracing the Era of Addressable TV
A recent commissioned study conducted by Forrester Consulting on behalf of nine companies from across the TV ecosystem delved into the perceptions and concerns of media buyers around addressable TV. Find out what needs to be done to increase engagement with this effective targeting strategy.
Use Journey Orchestration to Supercharge Your Business
Can You Really Know Your Customer Without Cookies?
How a Culture of Empathy Builds Lasting Connections
A Framework for True Brand Suitability
Prepare for Data Deprecation the Right Way
Data deprecation will undoubtedly disrupt digital customer engagement, yet it can—and should—lead to more effective ways to understand and engage consumers. But how ready are brand marketers? A recent commissioned paper by Forrester Consulting on behalf of Affinity Solutions evaluated organizations’ readiness.
90 Days to Ecommerce Success
Use Influencers and Key Opinion Leaders for Your Brand
Influencers and key opinion leaders are vital to brand success. After all, 92% of consumers trust earned media over paid ads or owned media. KOLs and influencers are an essential vehicle for earned media, influencing trending topics, generating word-of-mouth traffic and providing endorsements.
How Creative and Tech Can Rebuild Post-Cookie Confidence
The depreciation of third-party cookies will have a seismic impact on media and marketing. Advanced and open technology like AI, combined with a strong creative strategy and media approach, can provide privacy-forward ways to create meaningful connections and increase performance without identifiers.
The Real Direct-to-Consumer Revolution Is Here
What Does Post-Cookie Programmatic Activation Look Like?
Best Practices for Successful Cross-Screen Measurement
You’ve decided to elevate your TV strategy to encompass linear, OTT, CTV, social video and more. But you need a cross-screen measurement strategy to drive your planning and buying. After all, cross-screen measurement allows advertisers and media owners to collaborate around data and flexibility.
Build a More Resilient Agency Workforce
Getting Customer Experience Just Right
The future of customer experience will rely heavily on holistic and timely data that enables a brand to truly understand its customers. People are—and will remain—at the heart of brand marketing, and the brands with the best customer intelligence will build the most lasting relationships.
Best Creative Practices From SmileDirectClub
When it comes to in-house marketing and creative, the past year has been quite a whirlwind. Nobody knows that better than internet-born, high-growth companies that play in the direct-to-consumer space (and beyond). SmileDirectClub has been at the forefront of balancing creative production and growth.
Improve Media Efficiency as Shopper Habits Shift Again
Mobile Engagement Trends for the Post-Covid World
The Role of Retail Data in the Modern Shopper Journey
4 Steps to Building a Retail Advertising Business
Retailers with diverse, predictable revenue streams were the winners last year, and will be into the future. Hear from CVS Health about the journey it took to build a retail advertising business, and how accurate identity, privacy-preserving technology and data ethics are table stakes today.
3 Ways to Drive Growth in the Cookieless Future
Hershey’s Approach to Connected TV
The majority of linear TV buyers plan to make fewer upfront commitments this year, moving traditional TV ad dollars into CTV. Marketers, under pressure to prove ROI, can now reach as many households on CTV as they can with linear TV and apply data to their massive TV ad campaigns for the first time.
The Future of Ethical Personalization