Are You Ready for Another Year of Accelerated Change?
The list of challenges facing marketers isn't getting any shorter: accelerated audience fragmentation, dramatic rate inflation, supply chain disruptions, more walled gardens, and uncertainty about the future privacy and regulatory environment. How will you handle another year of accelerated change?
The Future of Creative Experiences
The creative experience has had to evolve alongside the massive transformation of the digital world. Find out what the future of creativity holds based on an exclusive survey of more than 400 U.S.-based creative professionals to ensure your creativity can deliver a real competitive advantage.
Using Branded Content to Influence Decision Making
Branded content has the ability to address each stage of the customer journey from awareness to consideration to purchase and loyalty. But delivering a personalized experience that aligns the right content with the right customer at the right time in the purchase process can stump even the savviest of marketers.
5 Ways to Maximize Campaign ROI Through Social and Media Insights
When it comes to using social and media data, the most successful brands depend on insights to shed light on their overall brand health, analyze trends, anticipate consumer behavior and monitor the competition to ultimately grow their revenue. Find out how brands like Tesla, Lululemon and Nike do this.
Are Dynamic PMPs the Future of Media Trading?
How Data Collaboration Changes How CPGs Do Business
Increased regulation and heightened privacy awareness have made it challenging to access and connect the data needed for a 360-degree view of consumers. This is where data collaboration can fill in the gaps, but such relationships can only operate with mutual consent, security and governance.
Customer Growth in the Post-Cookie Future
Why Proper Representation Affects Consumer Brand Loyalty
Each family’s different makeup influences their purchasing habits and loyalty. Brands can resonate more effectively with their consumers by understanding and representing these differences in their messaging. A square peg doesn’t fit into a round hole; it’s important to communicate to each audience's unique needs.
The Impact of Your Search Engine Results Page
How closely are you paying attention to your search engine results page (SERP)? Every time someone types a question into Google, the results page can look completely different. Think videos, images, ads, graphs, and related questions—there are more than 40 different elements that can appear.
Deliver a Modern Digital Customer Experience
Marketers need to focus on creating and sustaining engagement with each and every customer. Acquia’s 2021 customer experience trends report – “Deliver a Modern Digital CX: A Guide for Marketing Innovators” – explores global and regional shifts in marketing and consumer expectations about CX.
Behaviors and Trends of the Retail Renaissance
DEI and Representation in Health Marketing
The past 18 months have shone a light on American health disparities and simultaneously highlighted the power of information in narrowing the gap. There is renewed opportunity for healthcare professionals, publishers and marketers to evolve their thinking around how health content is created and disseminated.
Winning the War for Agency Talent
If the past year-and-a-half has proven anything, it is that the majority of employees can work effectively from anywhere. In this new world of work, many agencies have not only changed how they operate, but also recognize the need to transform their approach to recruiting and hiring top talent.
Tailor Your Influencer Marketing to TikTok, Instagram and Twitter
The NFL’s Playbook for Intelligent Creative
Twitter and the Value of Earned Social Conversations
Optimism, Skepticism and the Mobile Shopping Journey
Are Data Clean Rooms the Future of Attribution?