Marketing in a Multicultural America
Operationalize Consumer Privacy
Privacy and tech continue to pose compliance challenges for organizations in the ad tech industry and beyond. Taking an operationalized approach ensures that you can create a privacy-centric consent strategy that provides transparency, increases personalization, develops trust and build a loyal customer base.
How Saucony Drives Reach and Purchase Consideration on Connected TV
Influencer Marketing as a Gateway to Latino Subcultures
While the U.S. census classifies the Hispanic population monolithically, your marketing strategy needs to take a more nuanced approach to understand the segments and subcultures that make up this market. Find out how to use influencers to create connections that break through stereotypical imagery and cultural myths.
Match Your Audience to the Right Social Channels
Subscriber Acquisition Strategies for Today’s Publisher
The Future of Ethical Personalization
Hershey’s Approach to Connected TV
The majority of linear TV buyers plan to make fewer upfront commitments this year, moving traditional TV ad dollars into CTV. Marketers, under pressure to prove ROI, can now reach as many households on CTV as they can with linear TV and apply data to their massive TV ad campaigns for the first time.
3 Ways to Drive Growth in the Cookieless Future
4 Steps to Building a Retail Advertising Business
Retailers with diverse, predictable revenue streams were the winners last year, and will be into the future. Hear from CVS Health about the journey it took to build a retail advertising business, and how accurate identity, privacy-preserving technology and data ethics are table stakes today.
The Role of Retail Data in the Modern Shopper Journey
Putting the Entertainment Back in Branded Entertainment
People have never spent this much time online. Not only is content consumption through the roof, but so is the demand for richer, more engaging digital storytelling. The million-dollar question is: How do you cross the line from marketing noise to making content that is entertaining, interesting and moving?
This Is the Year for Proactive Agency New Business Growth
An Agency Blueprint for the Post-Cookie World
How to Advance Your CTV Planning Game
The fragmentation struggle is real. With connected TV becoming an increasingly hot commodity, advertisers need to extract the most value. These newer channels are bringing data, speed and agility to TV, but marketers need to understand where the gaps are and how they intersect with traditional TV planning.
What Differentiates Today’s B-to-B Marketing Leaders?
Best Practices for Smart Audience Segmentation
Manage Your Digital Content Overload
TV Is Much More Than Just TV
Reinvent Your Marketing Strategy for the Next Normal
Mining the Gold in Audience Data
Agencies and marketers know the value of data. After all they have a lot of it. The question is: How can you mine the gold in your first-party audiences but not fully discount third-party audiences in the decision process? The best solution may be A/B testing multiple audience targeting strategies.