Use In-Store Behavior to Boost Digital Marketing

Tuesday, September 24, 2019, 1 PM ET | 10 AM PT
For all the discussion of how ecommerce lets brands measure a campaign’s performance based on actual conversions, most shopping still takes place in the real world. So how do you connect your online campaigns to actual, in-store results? By combining location-based data from WiFi, point-of-sale and other on-premises systems, businesses can connect digital marketing campaigns to store visits to make decisions based on impact at the cash register rather than clicks.

User-Generated Content Drives Brand Authenticity

Wednesday, September 25, 2019, 1 PM ET | 10 AM PT
Every brand has a story, and who better to tell that story than its own customers? These user stories—aka user-generated content—are critical to building a brand that customers can relate to and trust. Deploying them strategically across channels represents a huge opportunity to stand out from the noise.

A Framework for Organic Growth

Thursday, September 26, 2019, 1 PM ET | 10 AM PT
Is your company overlooking opportunities to grow, leaving value on the table? Optimizing organic growth—using your own resources to increase revenue—helps generate value and sends a powerful message to investors and talent about your health, ability to innovate and performance potential. Deloitte leaders will share a growth readiness framework designed around 10 characteristics essential to organic growth.

5 Ways AI Uncovers Deep Social Insights

Tuesday, October 1, 2019, 1 PM ET | 10 AM PT
Social analytics platforms have become essential for brands and agencies to leverage the treasure trove of social media for valuable consumer insights. But the volume of data is positively staggering. Exponentially more powerful solutions are required to surface truly meaningful, accurate and contextual insights. That is where artificial intelligence (AI) comes to the rescue.

Real-Time Email Tips from Rakuten and TD Bank

Wednesday, October 2, 2019, 1 PM ET | 10 AM PT
Brands often struggle to create engaging, personalized and scalable experiences that are consistent across email and other channels. How do you possibly deliver on heightened customer expectations when more personalization requires more content and more data? And how do you translate that personalization into visual communications that engage and delight your target audiences?

Move from Project to Project and Industry to Industry Without Pulling Your Hair Out

Thursday, October 3, 2019, 1 PM ET | 10 AM PT
The fast-paced world of creative work means the need to quickly become an expert at everything you touch—no matter which industry, discipline or medium it is tied to. But there is also the drive to do more with less—meaning tight budgets and schedules that don’t allow you the time or resources to become an expert at anything at all. How do you take on this conundrum?

The Fallacy of Knowing Your Customer’s Intent

Thursday, October 17, 2019, 1 PM ET | 10 AM PT
Knowing exactly what your customer is going to do is nearly impossible today. Customer engagement is more mercurial than ever before. Yet customer expectations are through the roof. How can you be everywhere, all at once, while providing customer excellence? Is this even possible?


A Realistic Approach to Online Video Excellence

Thursday, September 19, 2019, 1 PM ET | 10 AM PT
Video has become the king of content in omnichannel campaigns, but many marketers still find it challenging to maximize their investment for the plethora of media channels. Cross-platform campaigns create opportunities for relevant engagement with their audiences but also pose a dilemma: How do you balance effectiveness, efficiency and creativity in campaign deployment?

Small Data Is the Key to Transforming Experience

Wednesday, September 18, 2019, 1 PM ET | 10 AM PT
With customer experience leading business initiatives today, about 60% of research is being initiated by the marketing department. As CMOs evolve into chief experience officers, they are finding out quickly that the big data they’ve focused on collecting is not producing all the insights they need. They need to look to small data—why people act the way they do—to truly understand human motivation.

Decode the Path to Purchase

Tuesday, September 17, 2019, 1 PM ET | 10 AM PT
It’s more critical than ever to measure your consumers' path to purchase. But that journey is far from linear and the pathways rarely fit into the traditional funnel of consideration, research, purchase and post-purchase. Instead, consumer behavior is made up of a series of macro and micro journeys that are intertwined and necessary ingredients in the overarching path to purchase.

The Importance of Marketing Data Quality

Thursday, September 12, 2019, 1 PM ET | 10 AM PT
Marketing has a data-quality issue. The most frequent repercussion of poor-quality data? Wasted media spend, estimated to be as much as 21 cents of every media dollar spent. Marketing Evolution recently commissioned Forrester Consulting to evaluate the state of organizations’ marketing/media data quality and identify the tactics that help marketers promote quality efficiently and effectively.

Social Tribes and Insight Vibes

Tuesday, September 10, 2019, 1 PM ET | 10 AM PT
Agencies have more data than ever at their disposal, but the best agencies wield that data to drive better client performance and win new business. That’s how multicultural marketing leader Dieste takes a human approach to gain a deeper understanding of target consumers. It develops more robust personas of different social tribes to drive content engagement and double audience sizes for leading brands.

7 Practices for Advanced Instagram Success

Thursday, September 5, 2019, 1 PM ET | 10 AM PT
Success on Instagram today requires a knowledge of advanced features like Stories, ecommerce opportunities and leveraging Instagram influencers. You’ll also want to take your metrics beyond “likes” by using advanced technologies like AI and image analysis to thoroughly analyze your programs and derive meaningful insights.

The Future of Marketing in the Google Stack

Wednesday, September 4, 2019, 1 PM ET | 10 AM PT
Google has won the ad game. Now marketers need to learn how to navigate the entire Google ecosystem to maximize the opportunity and their return. You simply need to understand how the Google Marketing Platform and Google Cloud Platform come together for acquisition campaigns that are supported by data, insights and technology.

Manage the Convergence of TV and Digital

Wednesday, August 28, 2019, 1 PM ET | 10 AM PT
Nearly three-quarters of media buyers want to make smarter, audience-based decisions for both digital and linear TV, according to VideoAmp’s 2019 State of the Industry survey. But few are effectively leveraging first- and third-party data. A shift needs to take place. Instead of using on broad-based age, gender and other vanity metrics, advertisers need to optimize on businesses outcomes that matter such as sales lift, store visits and conversions.

Ads, Lies and Videotape

Tuesday, August 27, 2019, 1 PM ET | 10 AM PT
You’ve been told that video belongs in your marketing strategy. You’ve heard that viewership is becoming increasingly fragmented. All those rumors are true. But there are also lies about the best way to execute video … lies that are holding you back from creating great content and campaigns and reaching your audience across devices. It’s time to debunk those misconceptions.

Navigate the Platform Wars

Tuesday, August 20, 2019, 1 PM ET | 10 AM PT
Facebook and Google continue to rake in the lion’s share of digital ad spend. But Amazon’s treasure trove of consumer data has allowed the company to snag a spot as the third-largest digital ad platform in the U.S. Does this make them a contender to take on the digital duopoly? Absolutely. And all advertisers—agencies and brands alike—need to have a plan to navigate this new platform reality.