The Future of Work in Marketing: Insights from Workplace Futurist Stowe Boyd

Thursday, June 21 2018, 1 PM ET | 10 AM PT
How will the work lives of marketers change over next 5 to 10 years? Workplace future analyst Stowe Boyd has an idea. He has been at the at the forefront of the growing discourse about the critical themes around the future of work, from cognitive bias, the rise of AI, the role of “work management” tools and organizational culture.

Remove Data Analytics Bottlenecks: Best Practices from Zulily

Tuesday, June 26, 2018, 1 PM ET | 10 AM PT
Fast-growing ecommerce brand Zulily launches more than 9,000 product styles and 100 new events daily. To optimize the customer experience and continue growing acquisition, Zulily’s marketing team needed to accelerate the time it took to move from data to decision. The solution: a self-service platform with a single view of data across all touchpoints.

Why Personalization Is Media’s Next Frontier

Thursday, June 28 2018, 1 PM ET | 10 AM PT
Consumers’ omnichannel content consumption is wreaking havoc on media companies. On the one hand, they need technologies that provide flexible content distribution while improving engagement. At the same time, they’re challenged to put in place more innovative revenue-generating approaches that incorporate personalized experiences.


Use Emotions to Overcome Marketing’s Challenges

Thursday, June 14 2018, 1 PM ET | 10 AM PT
Emotions drive decisions, so why are they so grossly misunderstood and underapplied when it comes to building strong brands and addressing advertising challenges? Whether you’re a brand marketer looking for coveted white space in your industry or a media professional aiming to give the best consult on advertising placement strategies, understanding the application of emotions is critical to success.

5 Crucial Social Analytics Insights

Available On-Demand (Originally Broadcast June 12, 2018)
In crowded segments like Media & Entertainment and Travel & Hospitality, differentiation is a competitive advantage. The good news is consumers are avidly sharing and connecting with content and service providers on social—providing a wealth of information and ideas for innovation. Learn best practices from leading brands like Westin, Hertz, ESPN and more.

How to Create Content That Resonates: The “Understanding Average” Project

Available On-Demand (Originally Broadcast June 7, 2018)
Average is a pretty polarizing word. But it doesn’t have to mean mediocre. It can define something far more powerful: mass behavior and the inertia of culture. And it can inspire content that pushes boundaries and achieves scale. Find out more from “Understanding Average,” a groundbreaking research series exploring how average Americans are impacted by cultural phenomena.

Why Connected TV Is the New Normal: Primetime Becomes Anytime

Available On-Demand (Originally Broadcast June 5, 2018)
Connected TV is no longer limited to the “early adopters”—the streamers are here and turning into the mainstream. It’s time for marketers to increase their investment in connected TV to innovate and expand their digital strategy to connect to this growing audience. Hulu, Freewheel and The Trade Desk provide a deep dive into the current state of connected TV advertising.

Transform Experience, Transform Culture: Building Executive Support for CXM

Available On-Demand (Originally Broadcast May 31, 2018)
Experience may be the new marketing, but you’ve still got to get executive buy-in for your investment in customer experience management. Jeanne Bliss, renowned author and chief customer officer pioneer, will show you how that’s done. One of the most influential people in CXM, she’ll share insights from recent interviews with CXM leaders at top brands.

Unlock Creativity With Automation

Available On-Demand (Originally Broadcast May 29, 2018)
It’s project crunch time. Your client is demanding deliverables ASAP, but they haven’t even filled out the creative brief properly. The team is scattered instead of focused and scrambling fielding dozens of ad hoc requests. Plus, all those administrative tasks and project plans are still getting put off. Creative life doesn’t need to be so chaotic and the solution is automation.

Measure Influencers’ Actual Value

Available On-Demand (Originally Broadcast May 24, 2018)
Many marketers have come rely on influencers‬ for content creation and word-of-mouth, but most struggle to connect influencers’ value with business performance. Influencer marketing strategies often leave marketers with little clarity or transparency into influencers' anticipated brand performance. Join this webinar for a five-step framework for influencer marketing measurement.

Win the Converging World of TV and Digital

Available On-Demand (Originally Broadcast May 22, 2018)
Emerging platforms like Advanced TV are disrupting omnichannel marketing, but approach converging TV and digital campaigns successfully and you can reap significant rewards. So forget things like age/sex demographics and build targeted campaigns whose success can be measured through real-world behavior and in-store sales lift.

What If Consumers Don’t Want Personalized Experiences?

Available On-Demand (Originally Broadcast May 17, 2018)
One person’s great customer experience is another person’s creepy stalker. Marketing today is all about data and personalization. But what if consumers don’t actually want personalized, targeted ads? Recent YouGov research found that is actually a significant part of the population. Hear more about consumers’ appetite for personalization and get a framework to understand whom to target with personalized ads

Can Chatbots Provide a Great Customer Experience?

Available On-Demand (Originally Broadcast May 15, 2018)
Conversational commerce requires brands to provide immediate answers to their customers’ questions. Chatbots and AI are fast becoming critical tools for customer service, bringing speed and scale that ensures a superior experience. But what are the best practices that marketers need to know to tackle the challenges of customer service automation?