The Next Evolution in CDP Capabilities for Cookieless Marketing

Tue, Apr 23, 2024 1:00 PM ET

Customer data platforms (CDPs) have evolved significantly over the past decade as data and privacy policies have become more dynamic. The next challenge—cookieless targeting—will necessitate further CDP evolution for brands to realize value, drive growth and foster loyalty. But what will that look like? That’s what Adobe set out to find out when it commissioned research on both the brand and consumer views of CDPs today.

Get details from the research to discover what makes a CDP effective in a post-cookie landscape from Adobe’s director of product marketing, Ryan Fleisch. You’ll find out:

  • How CDPs have evolved, and what the future holds for this category 
  • Exclusive insights from Adobe’s CDP research
  • Adobe’s perspective on this space, including the long-term strategy of Adobe Real-Time Customer Data Platform 
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Photo of the speaker, Ryan Fleisch, in the webinar

Ryan Fleisch

Director of Product Marketing


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