EDITOR'S PICKS Is It a Video Game, or Is It New Zealand? This Fun Tourism Project Gamifies the Countryby Sara SparyIs It a Video Game, or Is It New Zealand? This Fun Tourism Project Gamifies the Countryby Sara SparyIs It a Video Game, or Is It New Zealand? This Fun Tourism Project Gamifies the Countryby Sara SparyIs It a Video Game, or Is It New Zealand? This Fun Tourism Project Gamifies the Countryby Sara SparyLife After LockdownCabin Fever Aside, Home Is Still a Pretty Great Place, Coldwell Banker Says in New Adby T.L. StanleyPublishers & PlatformsSnap Inc. Wants Businesses to ‘Meet the Snapchat Generation’by David CohenBrand MarketingIs Hard Seltzer Here to Stay—or Will It Go the Way of the Wine Cooler?by Kathryn LundstromAdFreakFedEx and Fishing Poles Helped Scrappy Wolfgang Complete Its First Adidas Projectby Doug ZangerExtra Gum Celebrates Offline Connections Among Generation ZA new 30-second ad for Mars Wrigley's Extra gum, created in partnership with BBDO, celebrates the connections that occur offline.Discovery Channel Announces Sponsors for Shark Week 2020This marks the network's 32nd summer offering a whole week of sea predator-themed programming.Lifetime Sets First LGBTQ-Centric Holiday MovieDwayne ‘The Rock’ Johnson and Dany Garcia Are Buying the Bankrupt XFLRoger Federer Surprised 2 Girls With a Match After Their Quarantine Tennis Video Blew UpThe Anti-Defamation League Previews What’s Next for the Facebook BoycottNational Geographic Spotlights Efforts to Stop the Next Pandemic in New SpecialWhat’s Next for Lord & Taylor Following Bankruptcy FilingFinish Asks Folks to Skip the Rinse in New Water-Saving Program With National Geographic Popular Now 1 Girls Behind Rooftop Tennis Clip Got to Play Against Federer 2 Retargeting: Here’s Why Products Seem to Follow You on Social 3 Is It a Video Game, or New Zealand? Tourism Gets Gamified 4 Why Your Brand Needs to Identify a Brand Character 5 Nike Cheers Unity in Latest for ‘You Can’t Stop Us’ Campaign Lifetime Sets First LGBTQ-Centric Holiday MovieDwayne ‘The Rock’ Johnson and Dany Garcia Are Buying the Bankrupt XFLRoger Federer Surprised 2 Girls With a Match After Their Quarantine Tennis Video Blew UpThe Anti-Defamation League Previews What’s Next for the Facebook BoycottNational Geographic Spotlights Efforts to Stop the Next Pandemic in New SpecialWhat’s Next for Lord & Taylor Following Bankruptcy FilingFinish Asks Folks to Skip the Rinse in New Water-Saving Program With National Geographic Adapting to Crisis Read more > As Discrimination Rises, Ad Council Takes Stand Against Coronavirus-Fueled Racismby Sara SparyEffects of Covid-19 Hit LinkedIn, as 960 Employees Will Be Laid Offby David CohenCheckers & Rally’s Sees Comparable Sales Spike as It Looks to Restructure Debtby Richard CollingsNew York Gov. Andrew Cuomo Tells America to Mask Up in National PSA Campaignby Minda Smiley This Week's Issue The hottest topics from the newest Adweek The hottest topics from the newest Adweek Ad Tech & Mar TechThe 16 Most Innovative and Relevant Ad-Tech and Mar-Tech Companies, According to Youby Adweek StaffAd Tech & Mar TechMedia Industry Awaits the Impact of Apple’s Upcoming iOS 14by Ronan ShieldsVoiceIt’s Time to Come to Terms With Online Life Falling Short of Our Real-Life Expectationsby Gastón TournEsportsInfographic: Consumers Want to See More Brands in the Esports Realmby Nicole Ortiz Adweek Podcasts The latest episodes from Adweek See more > The latest episodes from Adweek Back to School? The Evolution—and Gap—in Marketing Educationby Ko ImAdweek Radio: Inside the Summer Camp for Advertising Prosby Joshua RiosCMO Moves: Snap’s Kenny Mitchell on Storytelling With Discipline and Soulby Heide PalermoAdweek Podcast: Best of Tech and the Latest iOS Updateby Ko Im In Case You Missed It Get caught up on all of the informative, inspiring and interesting reads Get caught up on all of the informative, inspiring and interesting reads Programmatic5 Memorable Takeaways From Professor Scott Galloway’s NexTech Tour de Forceby Ronan ShieldsDiversity & InclusionWhy Black Nike Employees and Their Allies Are Protesting Every Day at Lunchtimeby Mary Emily O'HaraExperientialSoFi Wants Couples to Make a Financial Plan for Happily Ever Afterby Ian ZelayaSports MarketingHow the Seattle Kraken Became the NHL’s Best-Selling Expansion Team Overnightby Mónica Marie ZorrillaLife in Quarantine27 Elite Ballet Dancers Performed Swan Lake in Their Bathtubs, and It’s Hypnoticby T.L. StanleyBrand MarketingFrench’s Debuts Mustard Beer, an Oddly Fitting Summer Barbecue Beverageby Ian ZelayaPoliticsThis Somber Ad About Biden’s Family Tragedy Says His Empathy Is Needed in the White Houseby Doug ZangerAd Tech & Mar TechThe Trade Desk Is Building Version 2.0 of Its Unified IDby Andrew BlusteinThe Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAY Neiman Marcus’ Hudson Yards Exit Is a Failure for the Entire Development Agencies TravelIs It a Video Game, or Is It New Zealand? This Fun Tourism Project Gamifies the Countryby Sara SparyLife After LockdownCabin Fever Aside, Home Is Still a Pretty Great Place, Coldwell Banker Says in New Adby T.L. StanleyFedEx and Fishing Poles Helped Scrappy Wolfgang Complete Its First Adidas ProjectRoger Federer Surprised 2 Girls With a Match After Their Quarantine Tennis Video Blew UpTrump vs. TikTok; Hard Seltzer Bubbles to the Top: Monday’s First Things FirstWalter Geer Moves Into Executive Creative Director Role at VMLY&RCEO Mark Read Acknowledges WPP Has Work to Do After Releasing Diversity DataMDC Partners CEO Mark Penn Is Placing His Bets on Addressable TVView more in Agencies > Brand Marketing Adapting to CrisisCVS Is the First National Retailer to Accept PayPal and Venmoby Kaila MathisCPGExtra Gum Celebrates Offline Connections Among Generation Zby Paul HiebertIt’s Snapchat’s Turn to Face the MusicWhat’s Next for Lord & Taylor Following Bankruptcy FilingFinish Asks Folks to Skip the Rinse in New Water-Saving Program With National GeographicThe Anti-Defamation League Previews What’s Next for the Facebook BoycottMeredith and Kroger Lean Into First-Party Data for CPG AdvertisersBack to School? 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