Editor’s Pick

Voice

Colleagues and Cancer: Do’s and Don’ts of Being a Supportive Co-Worker

By Jeralyn Mastroianni

Diversity, Equity and Inclusion

A New Initiative Aims to Fuel Better Visibility of Indigenous Communities in Stock Photos

By Sara Century

What to Know Before Investing in a Video Marketing Solution

Brightcove

This Self-Serve Ad Platform Will Help Publishers Guard Against Margin-Shaving

By Mark Stenberg

Taboo Categories, Like Pooping, Inspire Tushy Founder to Innovate

By Julian Gamboa

With a growing number of touchpoints in the complex customer journey, conducting measurement to understand marketing success and prove ROI has become table stakes.

PARTNER EXPERT FROM AMAZON ADS

Many Brands Aren’t Confident About Their Measurement Capabilities—Dentsu Shares How to Change That

Food & Beverage

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Performance Marketing

How Panda Express Reversed a Sales Slump With Direct Mail

Fashion & Apparel

FILA Apparel Drop Reminds the World That Grant Hill Drinks Sprite

By Leonardo Faierman

Beer, Spirits & Cannabis

The Second Life of Low-Alcohol Liqueur Sorel

By Gabrielle Nicole Pharms

Food & Beverage

What’s a Velvetiser? British Brand Hotel Chocolat’s First TV Campaign Explains Just That

By Stephen Lepitak

Gaming

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A Plague of Nosebleeds Hit Twitch Streamers, But It Was All an Apple TV+ Stunt

By Natalie Venegas

Metaverse Marketing Podcast

Metaverse Marketing Podcast: What’s Gaming Got to Do With It?

By Nick Gardner

Campaign for Video Game Promotes Tourism in Fictional Yara Island

By Stephen Lepitak

Dave & Buster’s Has Big TVs—Here’s a Banana to Prove It

By Sara Century

I’m With the Brand

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I’m With the Brand

This Company Is Challenging the Traditional Bra Business Model

By Breana Mallamaci

I’m With the Brand

This Hibiscus Drink Is Out of This World

By Malinda DiPasquale

I’m With the Brand

This Brand Makes the Last Set of Cleaning Products You’ll Ever Have to Buy

By Nick Gardner

I’m With the Brand

Open Your Eyes, Ears and Tastebuds to This Fizzy Drink

By Malinda DiPasquale

Promoted Content

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Dealing With Data Deprecation the Right Way

Real-Time Intelligent Decision-Making Is Here

By SAS

Take Advantage of the Latest Mobile Explosion

What Digital Transformation at Lightspeed Looks Like

Partner Experts

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5 Reasons to Use Branded Content on Social Media to Connect With Customers

By Joe Pospisil

How PHD Is Guiding Its Clients Through the Connected TV Landscape

By Catherine Sullivan

What’s Holding the Industry Back From More Inclusive Advertising? A Conversation with Deloitte’s Nicole Patterson

By Katherine Shappley

When It Comes to Inclusive Marketing, Great Data Requires Great Responsibility

By Jen Mahone Rightler

Microlearning

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Connected TV Enables Effective Audience-First Advertising

Why Marketers Need Collaborative Work Management

The Keys to Building Your Customer Identity Framework

How to Use Video at Every Stage of the Customer Journey

Adweek Podcasts

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Metaverse Marketing Podcast

Metaverse Marketing Podcast: Who Am I in the Metaverse?

By Nick Gardner

Adweek Podcasts

Adweek Podcast: The State of Streaming

By Nick Gardner

Thrive Market’s Amina Pasha on Launching its First Shoppable Cookbook

By Jordan Praitano

Metaverse Marketing Podcast

Metaverse Marketing Podcast: What’s Gaming Got to Do With It?

By Nick Gardner

Magazine

Media Plan of the Year

Media Plan of the Year: 24 Strategies That Inspired, Informed and Cut Through the Noise

By David Griner

Media Plan of the Year

Uber Said Not to Use Uber During the Pandemic, and Found Its Purpose in the Process

By Jason Notte

The Vital Role of Marketing in Supporting Our Food System

By Katie Anderson

Infographic: Holiday Shopping Is Early, Mobile and Tangible

By Eva Kis

In case you missed it

Sports Marketing

The Dallas Cowboys Brand Has Outgrown Football

By Jason Notte

Health and Wellness

This ‘Public Cervix Announcement’ Gets Real About Aromas

By Shannon Miller

How an Intern Doubled Dating App Thursday’s Weekly Downloads With a $35 Budget

By Stephen Lepitak

Performance Marketing

BarkBox Reveals the Serious Process Behind Fun Dog Toys

By Tara Weiss

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

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Five Relationship Questions to Apply to Fix the Client-Agency Dynamic

Colleagues and Cancer: Do’s and Don’ts of Being a Supportive Co-Worker

By Jeralyn Mastroianni

The Future of Agencies

One Year in as Dentsu CEO, Wendy Clark Explains Why It’s Growing Again—and How She’ll Keep it That Way

By Jameson Fleming

The Future of Agencies

To Survive A Competitive Talent Market, Agencies Must Rewrite Recruitment Rules

By Emmy Liederman

Brand Marketing

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Fashion & Apparel

Prada Dresses European Buildings to Promote Latest Collection

By Stephen Lepitak

TikTok’s Campaign Lures Users With a Weird Story You Can Only Find on Its Platform

By Brittaney Kiefer

Diversity, Equity and Inclusion

88rising on How Brands Can Authentically Boost Visibility for Asian and Asian American Artists

By Shannon Miller

Poignant Facebook Campaign Positions Portal as a Connector of Generations

By Stephen Lepitak

Commerce

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Kroger Unveils a Private Marketplace With First-Party Targeting

Audio & Podcasting

Merch Table: Shopify Integrated Into Spotify for Artists

Amazon Muscles In On Google’s Turf With New Search Tool for Sellers

Beer, Spirits & Cannabis

Dutchie Rebrands With Lofty Goals for the Future of Cannabis

By T.L. Stanley

CONVERGENT TV

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Streaming & OTT

Netflix Employees Walk Out as Fallout From Dave Chappelle Special Continues

By Kelsey Sutton

Programming & Performance

Mark Evans Named Fox Sports Ad Sales Chief as Seth Winter Sets Retirement

Streaming & OTT

Netflix’s Next Act: Winning Over a Larger Share of TV Time

By Kelsey Sutton

Linear and Streaming Are Separate Pillars of HBO’s Success

By Alexandra Carter

Creativity

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Diversity, Equity and Inclusion

A New Initiative Aims to Fuel Better Visibility of Indigenous Communities in Stock Photos

By Sara Century

How a Police Campaign Sparked an Uncomfortable Conversation to End Male Sexual Violence

By Brittaney Kiefer

Columnist Network

5 Tips for Seamlessly Adding Creator Campaigns to Your Marketing Mix

Fashion & Apparel

Samsung and K-Pop Artist BIBI Launch a Fashion Collection in AR

By Brittaney Kiefer

Inside the Brand

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Taboo Categories, Like Pooping, Inspire Tushy Founder to Innovate

By Julian Gamboa

Tips for Success

All the Way Up: 5 Ways Companies Can Diversify Boardrooms and C-Suites

By Luz Corona, Julian Gamboa

Tips for Success

Latinx Consumers Care About Brand Beliefs, Peer Approval, and Product Transparency

By Luz Corona, Julian Gamboa

Marketing Innovators Share Which Brand’s Post Is ‘Best-in-Class’

By Al Mannarino

Media

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This Self-Serve Ad Platform Will Help Publishers Guard Against Margin-Shaving

By Mark Stenberg

Mergers & Acquisitions

Community Chest: Twitter Scoops Up Team From Chat App Sphere

Facebook News Continues to Evolve as Its Second Anniversary Approaches

Facebook Adds a New Tool for Group Administrators

Performance Marketing

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Performance Marketing

How Panda Express Reversed a Sales Slump With Direct Mail

Performance Marketing

To Reverse Declines, Direct Mail Updates Old Methods With Digital Touches

Performance Marketing

How GlaxoSmithKline Used Emotion Tracking to Hone Its Marketing for Arthritis Drug

Direct Mail Marketing

Mobile Ad Dollars Will Top Direct Mail Spending in Local Media for the First Time

By David Kaplan

Programmatic

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Mergers & Acquisitions

Azerion’s Inskin Media and PubGalaxy Acquisitions Extend Its European Presence

By Stephen Lepitak

Facebook Updates Steps to Continue Adapting to Apple iOS 14.5+

Instagram Details Insights Updates

The UK’s GDPR Overhaul: 5 Things to Be Aware Of

By Peter Wallace

Social Marketing

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Will TikTok Users Scream When They Hear Ghostface?

Diversity, Equity and Inclusion

Facebook Elevate Campaign Strives to Bring Awareness ‘To New Heights’

Sports Marketing

Navy Federal Credit Union, NHL Extend Their Partnership

Chat & Messaging

Messenger From Facebook: How to Use the Dune Chat Theme

By Brandy Shaul