Editor’s Pick Sports Marketing Saudi Arabia-backed LIV Golf Tees Off Its U.S. Sponsorship Drive—and Ticks Off PGA By Jason Notte Diversity, Equity and Inclusion Adidas Gives the Inside Track on Its ‘Biggest Ever’ Commitment to Women By Rebecca Stewart Adweek Branded What Your Media Buys Say About Your Brand Values Connatix Mergers & Acquisitions Horizon Media Acquires Digital Experience Agency in Push to Go Full-Service By Olivia Morley Voice We Don’t Need Empty Rainbows. We Need Support By Andrew Almendras BRANDSHARE FROM PARAMOUNT ADVERTISING Want to Reach Gen Z? Make Sure Your Ads Are Legit Good Cannes Lions View All Cannes Lions ‘We Are Not Doing Enough’: Top CMOs Discuss Climate at Cannes By Kathryn Lundstrom Diversity, Equity and Inclusion Adidas Gives the Inside Track on Its ‘Biggest Ever’ Commitment to Women By Rebecca Stewart Cannes Lions Achieving Success With a ‘Cannes Do’ Attitude By Malinda DiPasquale Cannes Lions Cannes Lions Is a Worthy Investment for Ad Students, Despite Hefty Price Tag By Karen Freberg Ecommerce View All Ecommerce Instacart Is Partnering With Walmart on a New Virtual Convenience Store By Patrick Kulp Branding Facing Growing Competition and Rising Costs, Instacart Looks to Deliver on Brand Soul By Rafael Canton Adweek Podcasts Brave Commerce: How Post Consumer Brands Is Connecting to the Consumer By Sarah Hofstetter, Rachel Tipograph Ecommerce Emplifi: Gen-Z Wants More Out of Their Social Shopping Experiences By David Cohen Augmented Reality View All Connected TV House of the Dragon’s AR App and Comic-Con Activation Makes You the Mother of Dragons By Bill Bradley Augmented Reality Snap, Coca-Cola, The Kid Laroi Team Up on AR Experience By David Cohen Columnist Network Not Just an Add-On: AR Supercharges the Purchase Journey By Nina Mishkin Augmented Reality Walmart’s App Gets an Augmented Reality Upgrade By Lisa Lacy Promoted Content View All 3 Kick-ass Creators Share Their Secrets to Twitch By Twitch CTV Can Power Your B-to-B Campaign By MNTN Affiliate Marketing Reimagined By Awin The Evolving Conversation on Health and Wellness By Twitter Partner Experts View All Why Values-Based Buying Is the Next Generation of Media By Pam Zucker 3 Tips to Maximize Automation’s Potential With a Human Touch By Alan Eagle Make Your Business Resilient With First-Party Data By Hailey Miller How Forward-Thinking Brands Leverage Machine Translation for Better Results By Deepti Velury Microlearning View All Organize and Leverage Your Measurement Toolbox Customer Experience Transformation for the C-Suite Mastering the Art and Science of Subscriber Care Maximize the Value of First-Party Data for Today and Tomorrow Adweek Podcasts View All Adweek Podcasts Brave Commerce: How Post Consumer Brands Is Connecting to the Consumer By Sarah Hofstetter, Rachel Tipograph Adweek Podcasts Agency Black Girl Digital and the Importance of Representation By Colin Daniels Adweek Podcasts To Dine For Podcast: Don Miguel Ruiz on Healing the Mind By Adweek Staff Adweek Podcasts Adweek Presents… Jennifer Garner and John Foraker, Co-Founders of Once Upon a Farm By Al Mannarino Magazine The Creative 100 Adweek’s Creative 100: The Most Innovative and Inspiring Individuals of 2022 By Adweek Staff The Creative 100 Creative 100: Innovators Reshaping the Media Landscape By Adweek Staff The Creative 100 Creative 100: TV and Streaming’s Top Innovators By Adweek Staff The Creative 100 Creative 100: Visual Innovators Grabbing the World’s Attention By Adweek Staff In case you missed it Branding Pepsi Will No Longer Sponsor the Super Bowl Halftime Show By Jason Notte & Paul Hiebert Ad Tech How Agencies Are Helping Brands Quit Cookies By Trishla Ostwal Influencers & Creators Doja Cat Is the Average Marketer’s Worst Nightmare. That’s Why Taco Bell Hired Her By Emmy Liederman & Rafael Canton TV Upfronts How Yellowstone Turned Taylor Sheridan Into TV’s Most Prolific and Valuable Creator By Jason Lynch The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Mergers & Acquisitions Horizon Media Acquires Digital Experience Agency in Push to Go Full-Service By Olivia Morley Accounts Prudential’s Creative Account Leaps From StrawberryFrog to McCann By Emmy Liederman Diversity, Equity and Inclusion Dentsu Is Investing in Brand Assurance and Streamlining the Team on a Global Level By Olivia Morley Independent Agencies 15 Years In, Johannes Leonardo Keeps Growing Smartly and Gaining Valuable Clients By Kyle O’Brien Brand Marketing View All Cannes Lions ‘We Are Not Doing Enough’: Top CMOs Discuss Climate at Cannes By Kathryn Lundstrom Sports Marketing Saudi Arabia-backed LIV Golf Tees Off Its U.S. Sponsorship Drive—and Ticks Off PGA By Jason Notte Diversity, Equity and Inclusion Adidas Gives the Inside Track on Its ‘Biggest Ever’ Commitment to Women By Rebecca Stewart Voice We Don’t Need Empty Rainbows. We Need Support By Andrew Almendras Commerce View All Ecommerce Instacart Is Partnering With Walmart on a New Virtual Convenience Store By Patrick Kulp CPG & Grocery Deliveroo Dishes Out More Ad Space to Brands By Rebecca Stewart Adweek Podcasts Brave Commerce: How Post Consumer Brands Is Connecting to the Consumer By Sarah Hofstetter, Rachel Tipograph Ecommerce Emplifi: Gen-Z Wants More Out of Their Social Shopping Experiences By David Cohen CONVERGENT TV View All TV Upfronts NBCUniversal Wraps Its ‘Largest’ Upfront Ever, With More Than $7 Billion in Commitments By Bill Bradley TV Upfronts NBC Kicks Off Its Fall Premiere Dates With Sunday Night Football on Sept. 8 By Bill Bradley Streaming & OTT Amazon Prime Video, Studios Marketing Chief Ukonwa Ojo Exits By Mollie Cahillane Connected TV House of the Dragon’s AR App and Comic-Con Activation Makes You the Mother of Dragons By Bill Bradley Creativity View All Ad of the Day Pringles’ Unusual Job Offer: Get Paid to Work Inside a Video Game By Brittaney Kiefer SXSW SXSW Outgrows Austin Roots, Aims for Asia-Pacific Expansion in Australia By Kathryn Lundstrom Cannes Lions Achieving Success With a ‘Cannes Do’ Attitude By Malinda DiPasquale Cannes Lions Cannes Lions Is a Worthy Investment for Ad Students, Despite Hefty Price Tag By Karen Freberg Inside the Brand View All CMO Moves Philips Chief Marketing and E-Commerce Officer on Building Bonds Through the Brand By Jordan Praitano CMO Summit Leading Through Change With CrossLead By Alexandra Bower CMO Summit The New Rules of Employee Engagement With eos and Vice Media Group By Alexandra Bower Innovators Magnolia Bakery Wants to Send Your Mom Banana Pudding By Jordan Praitano Media View All Platforms Instagram Adds In-App Option for iOS Users to Delete Their Accounts By David Cohen Ukraine TikTok Removed 41,191 Videos Related to Ukraine War in Q1 2022 By David Cohen Leadership & Talent NBCU’s Maggie McLean Suniewick Joins Twitter as VP of Partnerships By David Cohen Streaming & OTT Twitch Debuts Guest Star Feature By David Cohen Performance Marketing View All Personalization From Reactive to Holistic: Exploring the Various Levels of Personalization By Stephen H. Yu Fin Tech Despite the Bear Market, Younger Generations Should Embrace ‘Buy and Hold’ Strategies Crypto, Neobanks, NFTs By Jessica Hawthorne-Castro Publishing It’s Not a Popularity Contest: Rewarding Publishers for Their Quality of Audience By Anthony Capano Measurement To Stop the CMO Revolving Door, Bring Brand and Performance Together By Adam Edwards Programmatic View All Ad Tech Anyone Can Buy Ads Programmatically. That Presents Risks in a Post-Roe World By Catherine Perloff Voice Web3 Doesn’t Have the Traditional Barriers of Web2. Let’s Keep It That Way By Kaitlyn Barclay Programmatic A Marketer’s Guide to the Key Differences Between the Statewide Privacy Laws By Trishla Ostwal Platforms Prebid, of Header Bidding Fame, Sees Its Ranks Swell as Publishers Seek Shop Talk By Catherine Perloff, Mark Stenberg Social Marketing View All Gaming The Hondaverse Comes to Fortnite on Twitch By David Cohen Platforms FCC Commissioner Wants Apple and Google to Remove TikTok From App Stores Over Data Security Concerns By Trishla Ostwal, David Cohen Audio & Podcasting Spotify Expands Marquee Self-Serve Ad-Buying Option to More Markets By David Cohen Platforms Meta Pro Team to Provide Live, On-Demand Support to SMBs By David Cohen
