Editor’s Pick

Sports Marketing

Like Everything Else, Super Bowl 56 Ads Are Almost Sold Out

By Jason Notte

Washington Post Welcomes Cookieless Future But Warns of ‘Third-Party Toll Booths’

By Mark Stenberg

In the Cookieless Future, Advertisers Will Need to Revisit Ethics, Trust and Transparency

Dept

John Lewis Pulls Controversial Home Insurance Ad After Backlash

By Brittaney Kiefer

UK to Out-Perform Rest of Europe With Record Christmas Advertising Spend

By Stephen Lepitak

The transformation in the media industry can’t be overstated. To keep up and evolve with these changes, you need a data operation that is streamlined and efficient.

BRANDSHARE FROM SILVERLINE

New Challenges in Media Require New Solutions

The Future of Agencies

View All

The Future of Agencies

4 Recruiters Explain How Agencies and Creatives Should Navigate the War for Talent

By Chloé Harper Gold

The Future of Agencies

The Evolving Agency-Client Relationship Is Leading to a Decrease in Reverse Auctions

By Jameson Fleming

The Future of Agencies

Young Marketers Want Agencies That Align With Their Values—Especially on Climate Issues

By Emmy Liederman, Kathryn Lundstrom

Independent Agencies

Watch Elevate: Independent Agencies

By Breana Mallamaci

CPG & Grocery

View All

Americans Love Paper Towels. Critics Warn the Relationship Isn’t Sustainable

By Paul Hiebert, Kathryn Lundstrom

Why This Halloween Might Be the Biggest Ever for Candymakers

By Paul Hiebert

Quaker Oats Wants to Take a Bigger Bite of Breakfast

By Paul Hiebert

How Mondelēz International Built TikTok’s Biggest Snack Brands

By Paul Hiebert, Jess Zafarris

Sports Marketing

View All

Sports Marketing

Months Ahead of Super Bowl 56, Ads Are Nearly Sold Out. Here’s Why

Sports Marketing

Slam Places Premium on Basketball Culture With One ‘N Done

By Rafael Canton

Sports Marketing

Navy Federal Credit Union, NHL Extend Their Partnership

Programming & Performance

Mark Evans Named Fox Sports Ad Sales Chief as Seth Winter Sets Retirement

Promoted Content

View All

Take Advantage of the Latest Mobile Explosion

What Digital Transformation at Lightspeed Looks Like

Dealing With Data Deprecation the Right Way

Real-Time Intelligent Decision-Making Is Here

By SAS

Partner Experts

View All

What an Actual Zombie Has to Say About Better Digital Marketing

By Jonathan Posthumous

Who Are Connected Consumers and How Can You Engage and Delight Them?

How PHD Is Guiding Its Clients Through the Connected TV Landscape

By Catherine Sullivan

5 Reasons to Use Branded Content on Social Media to Connect With Customers

By Joe Pospisil

Microlearning

View All

Connected TV Enables Effective Audience-First Advertising

Why Marketers Need Collaborative Work Management

The Keys to Building Your Customer Identity Framework

How to Use Video at Every Stage of the Customer Journey

Adweek Podcasts

View All

Snap’s Kenny Mitchell on Distinguishing Between the Noise and the Signals

By Jordan Praitano

Metaverse Marketing Podcast

Metaverse Marketing Podcast: Entertainment at the Core

By Al Mannarino

Adweek Podcasts

Adweek Podcast: The TV, Media and Tech That Won 2021

By Al Mannarino

Poshmark’s Steven Tristan Young on Problem-Solving Over Perfection

By Heide Palermo

Magazine

The 2021 Hot List: Praising the Year’s Standouts in TV, Publishing and Digital

By Jason Lynch

The 2021 TV Hot List: The Year’s Most Talked About Shows, Networks and People

By Adweek Staff

The 2021 Publishing Hot List: Media Brands That Thrived via Innovation and Focus

By Adweek Staff

The 2021 Digital Hot List: The Players and Platforms Keeping Consumers On-Trend

By Lucinda Southern

In case you missed it

Sports Marketing

The Dallas Cowboys Brand Has Outgrown Football

By Jason Notte

Health and Wellness

This ‘Public Cervix Announcement’ Gets Real About Aromas

By Shannon Miller

How an Intern Doubled Dating App Thursday’s Weekly Downloads With a $35 Budget

By Stephen Lepitak

Performance Marketing

BarkBox Reveals the Serious Process Behind Fun Dog Toys

By Tara Weiss

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

View All

Diversity, Equity and Inclusion

The Ad Industry Needs to Address Mental Health Differently

By Emmy Liederman

Earnings Reports

WPP Chief Mark Read on New Business, PR and Why More Dollars Will Flow to Google, Facebook

By Stephen Lepitak

The Future of Agencies

4 Recruiters Explain How Agencies and Creatives Should Navigate the War for Talent

By Chloé Harper Gold

Leadership & Talent

Daniel Lobatón and Raig Adolfo Named Co-Presidents of Saatchi & Saatchi NY

By Kyle O’Brien

Brand Marketing

View All

John Lewis Pulls Controversial Home Insurance Ad After Backlash

By Brittaney Kiefer

Zoinks! Uber Patrons Will Get to Hail Some Famous Rides This Halloween Weekend

By Natalie Venegas

Digital Transformation

Why Building a Customer-Centric Culture Is More Important Than Ever

By Alexandra Carter

Sports Marketing

Months Ahead of Super Bowl 56, Ads Are Nearly Sold Out. Here’s Why

Commerce

View All

Gap Hopes Katy Perry Brings Some Fireworks to the Holidays

By Richard Collings

Stripe Partners With Buy Now, Pay Later Platform Klarna

By Patrick Kulp

Amazon Advertising Unveils 8 New Tools and Features

By Lisa Lacy, Ronan Shields

Americans Love Paper Towels. Critics Warn the Relationship Isn’t Sustainable

By Paul Hiebert, Kathryn Lundstrom

CONVERGENT TV

View All

Watch the Fall 2021 Convergent TV Summit

By Breana Mallamaci

The Future of Identity

How Molson Coors Is Future-Proofing Its TV Advertising Strategy

By Ronan Shields

Comscore and Nielsen Square Off as Measurement Fallout Continues

By Kelsey Sutton

Streaming & OTT

Prime Video Goes Full Circle with 360-Degree Trailer for The Wheel of Time

Creativity

View All

Sun-Maid Embraces Awful Halloween Reputation by Creating an Actual ‘Raisin House’

By Shannon Miller

A Year of Christmas Creative Full of Good Cheer?

By Shelley Portet

Pop Icon Grace Jones Puts Other Definitions of ‘Cool’ to Shame in This Banking Campaign

By Brittaney Kiefer

Beer, Spirits & Cannabis

Johnnie Walker Bottle Celebrates Hit Netflix Show Using Hidden UV Codes

By Stephen Lepitak

Inside the Brand

View All

Snap’s Kenny Mitchell on Distinguishing Between the Noise and the Signals

By Jordan Praitano

With No Third-Party Cookies, Brands Must Prioritize Martech

By Julian Gamboa

Business of Marketing

Why P&G’s Walker and Company CEO’s Core Values Are a Driver of Business Success

By Al Mannarino

Poshmark’s Steven Tristan Young on Problem-Solving Over Perfection

By Heide Palermo

Media

View All

Instagram: How to Use the Link Sticker in Stories

By Brandy Shaul

Washington Post Welcomes Cookieless Future But Warns of ‘Third-Party Toll Booths’

By Mark Stenberg

UK to Out-Perform Rest of Europe With Record Christmas Advertising Spend

By Stephen Lepitak

Audio & Podcasting

For Wondery’s Jen Sargent, It’s All About the Story

Performance Marketing

View All

Rumpl Turns to SMS as Luxury Blanket Brand Moves Indoors

By Kaleigh Moore

Performance Marketing

Understanding Web Spam and How to Avoid It With Smarter SEO Practices

Performance Marketing

Reminder to Marketers: Don’t Be Creepy

By Stephen H. Yu

Performance Marketing

How Panda Express Reversed a Sales Slump With Direct Mail

Programmatic

View All

Earnings Reports

Alphabet Posts Q3 Revenues of $65.1 Billion

By Ronan Shields

Pinterest Receives Media Rating Council Accreditation for 2 Key Metrics

Mergers & Acquisitions

Azerion’s Inskin Media and PubGalaxy Acquisitions Extend Its European Presence

By Stephen Lepitak

Facebook Updates Steps to Continue Adapting to Apple iOS 14.5+

Social Marketing

View All

Whirlpool Virtual Showroom Opens for Business on Pinterest

TikTok for Business, The New York Times Advertising Team Up on Campaign

Snapchat Commercials Pass the Eye Test in Dentsu’s Attention Economy Research

Instagram Rolls Out Branded Content Ads for Reels