Editor’s Pick Food & Beverage French Chocolate Brand Releases Sexually Ambiguous Valentine’s Packs By Stephen Lepitak Ryan Reynolds Ryan Reynolds and His Agency President Reflect on the Realities of Fastvertising By David Griner BRANDSHARE Do You Know Who You’re Really Reaching With Your Ads? Stirista Food & Beverage Dine-In Isn’t an Option at Jimmy John’s Latest Location By Lisa Lacy AdFreak Liev Schreiber Returns to Show the Potentially Criminal Dangers of ‘Junk Sleep’ in New Ad By Natalie Venegas BRANDSHARE FROM BLUECONIC 4 Tools to Ease the Shock of Third-Party Data Deprecation Super Bowl View All Super Bowl Twitter Next’s Ryan Oliver on What Twitter Is Seeing in the Run-Up to Super Bowl 56 By David Cohen Super Bowl One Very Happy Mom Can’t Stop Raving in Carvana’s Super Bowl Debut By Lisa Lacy Super Bowl Avocados From Mexico’s Super Bowl Teaser Stars Andy Richter as Caesar By Paul Hiebert Super Bowl Zendaya Sells Sea Shells by the Sea Shore in Squarespace’s Super Bowl Spot By Emmy Liederman Augmented Reality View All Super Bowl Meta Quest Brings ‘Old Friends, New Fun’ to Its Super Bowl 56 Spot By David Cohen Diversity, Equity and Inclusion Meta Extends Black History Month Initiatives to AR, VR, Metaverse By David Cohen Augmented Reality Universal Pictures, Snap, Oz Team Up on Virtual Concert Event for Marry Me By David Cohen Augmented Reality Gucci Beauty Rolls Out New Snapchat Lens By David Cohen Diversity, Equity and Inclusion View All Diversity, Equity and Inclusion Yelp: 45,000+ Business Owners Opted In to Black-Owned Attribute By David Cohen Diversity, Equity and Inclusion Profiles in Black Creativity: Rajiv Lahens Leans Into Shared Experiences in Times of Need By Sara Century Voice Black History Month Voice Series By Luz Corona Voice What Your Black Employees Wish You Would and Wouldn’t Do for Black History Month By Lola Bakare Promoted Content View All Are You Having ‘The Privacy Talk’ With Your Marketing Partners? By Foursquare Busting the Myth of “Too Hard” in Advertising By Oz Etzioni, CEO, Clinch A Marketer’s Guide to Twitch By Amazon Ads First-Party Data Is Great, But It’s Not Enough By Rob Armstrong, VP of Product, Eyeota Partner Experts View All Sound Experiences Are the Future of Sonic Identity By Steve Keller Focus on the Facts and Stop Guessing Who Your Future Customers Are By Loch Rose Changes Across Retail, Publishing and TV Will Deliver More for Advertisers and Consumers in 2022 By Maureen Noonan How AI Is Paving the Way to Greater Humanity in Marketing By Amy Heidersbach Microlearning View All The Keys to Building Your Customer Identity Framework Do You Know How to Reach, Engage and Delight Connected Consumers? Why Marketers Need Collaborative Work Management Mastering the Art and Science of Subscriber Care Adweek Podcasts View All Adweek Podcasts Adweek Podcast: Silence Can Be Golden for Brands on Social By Al Mannarino CMO Moves IMAX’s Denny Tu on Embracing What Makes You Different Over Achievements By Heide Palermo Adweek Podcasts Adweek Podcast: Where Are All the CMOs Going? By Al Mannarino CMO Moves Special Edition: CMOs and the Culture Conundrum By Heide Palermo Magazine Outlook Editor’s Letter: Introducing Adweek’s 2022 Global Theme By Stephanie Paterik Outlook Adweek’s 2022 Outlook for Media, Marketing and Tech By Adweek Staff Outlook Programmatic Players Lunge Toward Connected TV in 2022 By Zach Rodgers Voice 5 Ways to Make the Most of CES 2022 By Lena Petersen In case you missed it Ads of the Year 2021’s Best Ads Mashup in Less Than 3 Minutes By Breana Mallamaci Outlook 15 Creative-First Agencies We’re Watching in 2022 By Jameson Fleming Year in Review Top 5 Cannabis Marketing Moves of 2021 By T.L. Stanley Ads of the Year The Top 10 Weirdest Ads of 2021 By Brittaney Kiefer The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All AdFreak Liev Schreiber Returns to Show the Potentially Criminal Dangers of ‘Junk Sleep’ in New Ad By Natalie Venegas Super Bowl One Very Happy Mom Can’t Stop Raving in Carvana’s Super Bowl Debut By Lisa Lacy Ryan Reynolds Ryan Reynolds and His Agency President Reflect on the Realities of Fastvertising By David Griner Sustainability Matthew McConaughey Is #TeamEarth in Salesforce’s Galvanizing Sustainability Campaign By Shannon Miller Brand Marketing View All Social Media Week Branding in the Age of Black Lives Matter With Selena Hill By Adweek Staff Super Bowl Zendaya Sells Sea Shells by the Sea Shore in Squarespace’s Super Bowl Spot By Emmy Liederman CPG & Grocery Adnatomy: Gold Bond Finds More Ways to Say ‘Sweaty Balls’ Than You Ever Knew Was Possible By Kathryn Lundstrom Voice Black History Month Voice Series By Luz Corona Commerce View All B-to-C Hate Cleaning Your Cat’s Litter Box? Now Petco Can Help By Lisa Lacy Food & Beverage Dine-In Isn’t an Option at Jimmy John’s Latest Location By Lisa Lacy Super Bowl NBCUniversal Sells Out Super Bowl 56 Ads, Securing Up to $7 Million Per Spot By Jason Lynch Columnist Network Embracing the Digital Demands of Hyperlocal Marketing By Adit Abhyankar CONVERGENT TV View All Connected TV Here’s How Connected TV Platforms Are Streaming the 2022 Winter Olympics By Mollie Cahillane Programming & Performance Sony Pictures Television Ad Sales Chief Stuart Zimmerman Adds GSN Purview By Mollie Cahillane Measurement NBCU Details Winter Olympics Ad Measurement Test With iSpot.tv to Fix ‘Broken’ System By Jason Lynch Sports Marketing Just 6 Months After Tokyo, NBCU Tackles Another Olympics Marketing Challenge By Mollie Cahillane Creativity View All Diversity, Equity and Inclusion Profiles in Black Creativity: Rajiv Lahens Leans Into Shared Experiences in Times of Need By Sara Century Diversity, Equity and Inclusion Ad Council and Amazon Spot Shows How Love and Identity Go Hand-in-Hand By Samantha Nelson Diversity, Equity and Inclusion Profiles in Black Creativity: Kayla Sutton-Meyer Trusts Her Instincts, Builds Communities By Natalie Venegas Coronavirus Danish Films Use Historical Settings to Encourage Following Covid Rules By Stephen Lepitak Inside the Brand View All CMO Moves IMAX’s Denny Tu on Embracing What Makes You Different Over Achievements By Heide Palermo Women Trailblazers From Dove to Guinness, Kathy Parker Has A Gift for Creating Timeless Campaigns By Luz Corona CMO Moves Special Edition: CMOs and the Culture Conundrum By Heide Palermo Innovators Taco Bell’s Matt Prince Has Always Seen the Brand’s Timeless Potential By Al Mannarino Media View All Earnings Reports Snap Posts Its First Full Year of Positive Cash Flow in 2021 By David Cohen Platforms FTC Calls Out Targeted Ads for Social Media Scams By Trishla Ostwal Leadership & Talent Yahoo Targets Ad Tech Momentum With Spate of Exec Promotions By Stephen Lepitak Platforms Instagram: How to Stop Users From Remixing Your Videos By Brandy Shaul Performance Marketing View All Influencers & Creators How Brands Should Measure Investments in Influencer Programs By Crystal Duncan Search Engine Optimization What You Need to Prepare for the Google Page Experience Update in 2022 By David Freudenberg Performance Marketing Affiliate Is More Than Just a Performance Driver, and 2022 Will Prove It (Again) By Anthony Capano Performance Marketing Building a Persona Menu for Effective Messaging By Stephen H. Yu Programmatic View All Data What Marketers Should Know If Massachusetts’ Privacy Law Goes Through By Trishla Ostwal Connected TV Google’s DSP Tool Aims to Decrease Ad Frequency Across CTV Apps By Meseret Ambachew Data Security IAB Europe Considers Legal Action After Fine for Breaching GDPR Rules By Stephen Lepitak Columnist Network Streaming Platforms Could Be Your First-Party Data Solution By Kristina Shepard Social Marketing View All Diversity, Equity and Inclusion Yelp: 45,000+ Business Owners Opted In to Black-Owned Attribute By David Cohen Chat & Messaging Meta: 1B+ People Connect With Business Accounts Weekly Via Instagram, Messenger, WhatsApp By David Cohen Super Bowl Twitter Next’s Ryan Oliver on What Twitter Is Seeing in the Run-Up to Super Bowl 56 By David Cohen Social Media Week Beats, Bytes and Brands With Jesse Kirshbaum By Adweek Staff
