EDITOR'S PICKSEverything Brands Need to Know About Bringing Their Marketing In-houseby Diana PearlEverything Brands Need to Know About Bringing Their Marketing In-houseby Diana PearlEverything Brands Need to Know About Bringing Their Marketing In-houseby Diana PearlEverything Brands Need to Know About Bringing Their Marketing In-houseby Diana PearlAgenciesMartin Sorrell on Challenging the Ad Industry Giants He Helped Createby Ronan ShieldsLegacy BrandsHeinz’s Craving-Inducing New Ads Launch Its First Brand-wide UK Marketing Push in a Decadeby David GrinerTCA Press TourThe Biggest Questions We Have For the TV Industry Going Into 2019 TCA Summer Press Tourby Jason LynchProgrammaticNot All Ad Fraud Originates Overseas. Law Enforcement Is Starting to Look Closer to Homeby Ronan ShieldsAmazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your DataAmazon might use 3D body scans to customize clothes—and also capture your data.It’s Time Brands Add Genuine Consciousness Into Their Marketing MixRather than focusing only on potential profits.Twitter Tapped WhatsApp’s Gap Kim as New Head of Global Business MarketingAfter 28 Years, Out-of-Home Trade Body Has a New CEO in IAB’s Anna BagerKroger Names DDB New York as Its First-Ever Agency of RecordAd Agency BBH Loses Fight Against Actors Union SAG-AFTRAInfographic: Most Consumers Only Consider 2 to 4 Brands When Making a PurchaseFaceApp’s a Viral Star—But Its Privacy Policy Has People WorriedHow These Women Trailblazers Pave the Way to Success for OthersPopular Now1 Kroger Names DDB New York as Its First-Ever Agency of Record2 Everything Brands Need to Know About Bringing Their Marketing In-house3 Martin Sorrell on Challenging the Ad Industry Giants He Helped Create4 Ad Agency BBH Loses Fight Against Actors Union SAG-AFTRA5 Advertisers Need to Pay More Attention to the Weather When Planning CampaignsTwitter Tapped WhatsApp’s Gap Kim as New Head of Global Business MarketingAfter 28 Years, Out-of-Home Trade Body Has a New CEO in IAB’s Anna BagerKroger Names DDB New York as Its First-Ever Agency of RecordAd Agency BBH Loses Fight Against Actors Union SAG-AFTRAInfographic: Most Consumers Only Consider 2 to 4 Brands When Making a PurchaseFaceApp’s a Viral Star—But Its Privacy Policy Has People WorriedHow These Women Trailblazers Pave the Way to Success for Others40 Years BoldHighlights and head-scratchers from four decades of Adweek Read more >Highlights and head-scratchers from four decades of AdweekUS Soccer Star Tim Howard Talks Career Highs, Branding and What’s Nextby Chris AriensWhy Adweek Is the ‘Definitive Source’ for These Media Execsby Chris AriensWhat Adweek Means to These Twitter, YouTube and Hulu Execsby Chris AriensThe Marketers Shaping the Future Share What Adweek Means to Themby Chris AriensThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekWomen in SportsWhy U.S. Women’s Soccer Star Alex Morgan Won’t Settle for Anything Less Than Equalityby T.L. 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StanleyStreaming & OTTOTT Players and Social Platforms Are Cashing In on Live Sports Streamingby Kelsey SuttonVoiceHow Advertising During the Women’s World Cup Helps Embolden a New Generation of Female Athletesby Laura ViscoIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsBrand ValuesWhy More Brands Aren’t Helping Out With the Humanitarian Crisis on the US Borderby Robert KlaraRetailLady Gaga’s Beauty Debut on Amazon Could Mark a New Era for the Retailerby Ann-Marie AlcántaraAwards & RecognitionYounger Creatives Are Increasingly Dismayed With Awards Showsby Erik OsterStreaming & OTTEverything We Know About Disney, Apple, WarnerMedia and NBCUniversal’s New Streaming Servicesby Kelsey SuttonVoiceHow AI Can Help Agencies Find Their Creative Mojo Againby Ben LammAwards & RecognitionThis Spec Campaign for Adidas Offers Smart Ideas for Closing the Racial Gap in Swimmingby Shannon MillerVoiceWhy Your Brand Needs to Identify a Brand Characterby Sam DouglassPolitics2020 Democratic Presidential Candidates Rethink Their Ad-Tech Approachby Shoshana WodinskyGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me.Sign Me UpPlease enter a valid email address×Please complete all fields×Please confirm with the Recaptcha×Recaptcha response was incorrect×You are already subscribed to this newsletter. To update your preferences, click here.×Thank you for subscribing.Please check your email to confirm×An error has occurred, please try again later×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagramYou are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagram‘Your Wildest Hot Dog Dreams Can Come True.’ Oscar Mayer’s Wienermobile Is Now on Airbnb AgenciesAdFreakHotelTonight Brands the Booking Equivalent of FOMO: FOBO, the ‘Fear of Better Options’by T.L. 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