Editor’s Pick Super Bowl Super Bowl 57 Regional Ad Roundup: Budweiser, Dogfish Head, Oikos and More By Kyle O’Brien Sports Marketing Brotherly Rivalry Takes the Field in the NFL’s Pro Bowl Games 2023 By Sara Century Partner Expert What Multicultural Audiences Want From Audio Ads SXM Media Data Security How Ad Blocking, Once a Preference, Found a Tailwind in Privacy By Mark Stenberg Ad Tech With AI-based Custom Algorithms, Marketers Wring More Value From the Open Web By Catherine Perloff BRANDSHARE FROM SALESFORCE What the Data Deluge Really Means for Marketers in 2023 Promoted Content View All How to Thrive in the Face of Constant Challenge By Brandfolder How to Snag a Streaming Audience’s Attention By Infillion Rethink Your Strategy to Reach Today’s Omnibuyers By Jochen Heck, VP of Sales, Retail, Google Marketers Need to Get More From Their Tech Investments By Salesforce Partner Experts View All Sound Is Going to Be a Critical Part of Metaverse Success By Jenn LaRocco AR Can Put You on the Path to Frictionless Online Shopping By Frederic Golen CPGs Can Prove Retail Media Impact by Measuring Incrementality By Juhyun Kwon A Sound Strategy for Better Marketing in a Recession By Steve Keller Microlearning View All Key Steps for Account-Based Marketing Success Why Marketers Need Collaborative Work Management Organize and Leverage Your Measurement Toolbox What Is Incrementality and Why Is It Critical for Proving ROI? Magazine Outlook Adweek Outlook 2023 By Adweek Staff Outlook Efficient Impact, Measured Risk, Intentional Innovation: CMOs Share Their 2023 Priorities By Jason Lynch & Jenny Rooney Outlook 2023 Is the Year Marketers Will Understand, Measure and Buy Into the Creator Economy By Shannon Miller Outlook Holding Companies Put Long-Term Plans on Ice Amid Economic Confusion By Olivia Morley In case you missed it Artificial Intelligence How Brands and Agencies Are Experimenting With ChatGPT From Copywriting to Chatbots By Patrick Kulp The Future of Agencies Advertising Has Its First Union. Why Marketers Should Worry By Brittaney Kiefer Artificial Intelligence Generative AI Presents Small Agencies an Opportunity to Scale By Olivia Morley Fashion & Apparel Levi’s Tells ‘Greatest Story Ever Worn’ for 150th Anniversary of 501 Jeans By Samantha Nelson The Institute for Brand Marketing ™Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAY Inside the Brand View All Mentorship How Do I Un-Stuck Myself? By Jen Kling, Lucy Glaser CMO Moves Laura Jones on Shifting Instacart’s Marketing Strategy From Transactional to Inspirational By Paul Hiebert Sports Marketing 4 Winning Strategies From Sports Marketing Leaders By Missy Mackey Adweek Podcasts CMO Moves Podcast: Shake Shack’s Jay Livingston on Professionalizing Smaller Companies By Jordan Praitano Media View All Diversity, Equity and Inclusion Instagram: How to Use the Black History Month Chat Theme By Brandy Shaul Chat & Messaging Messenger: How to See All of the Pinned Messages in a Chat By Brandy Shaul Platforms Google Reports Decreased Ad Revenue Amid Looming Advertiser Pullback By Catherine Perloff Diversity, Equity and Inclusion Messenger: How to Use the Black History Month Chat Theme By Brandy Shaul Performance Marketing View All Retail Media 4 Retail Media Marketing Predictions for 2023 By Elizabeth Marsten Mobile Marketing Texting Boundaries Apply to Brands, Too By Adam Turner Email Marketing How to Promote Accessibility in Your Email Marketing Campaigns By Guy Hanson Audio & Podcasting Spotify Calls for More Regulatory Action Against Apple By Meseret Ambachew Programmatic View All Ad Tech With AI-based Custom Algorithms, Marketers Wring More Value From the Open Web By Catherine Perloff Platforms Brand Advance and Good-Loop Offer Carbon Offsetting for Advertisers By Trishla Ostwal Data TikTok Is Taking Heat From Lawmakers. Advertisers Don’t Care By Trishla Ostwal Data How Penske Media Is Growing Revenue by Monetizing Its Cookieless Inventory By Trishla Ostwal Social Marketing View All Augmented Reality NBA, Meta Reach Multiyear Partnership Extension By David Cohen Sports Marketing Verizon Taps Eli Manning to Quarterback Social Campaign Backing ‘Welcome Unlimited’ Plan By David Cohen Sports Marketing Ice on the Beach? Truly Hard Seltzer NHL All-Star Beach Festival Details Revealed By David Cohen C-Suite Pinterest Combines Communications, Marketing Teams, Promotes Andréa Mallard By David Cohen
