Editor’s Pick Influencers & Creators Doja Cat Is the Average Marketer’s Worst Nightmare. That’s Why Taco Bell Hired Her By Emmy Liederman & Rafael Canton Advertising Climate Manifesto Commits UK Ad Industry to Greener Media and Production Processes By Rebecca Stewart Partner Expert Latin America Is a Hot Spot for Emerging Creative Talent Tag Leadership & Talent Deutsch New York Names Samira Ansari CCO By Kyle O’Brien Creative AAPI Creative Spotlight: Eric Lee Unearths Truth and Humor With Sharp Copywriting By Sara Century PARTNER EXPERT FROM AMOBEE The Role Total Video Planning Plays in Upfronts TV Upfronts View All TV Upfronts CBS’ Fall Schedule Goes Heavy on Drama, Light on Comedy By Bill Bradley TV Upfronts Disney Showcases Marvel-ous Disney+ Offering at In-Person Upfront By Bill Bradley TV Upfronts YouTube Rolls Out Frequency Capping Tool in Upfront Week Debut By Catherine Perloff TV Upfronts Jimmy Kimmel’s Funniest, Most Blistering 2022 Upfront Jokes By Mollie Cahillane NewFronts View All Blockchain Instagram Begins Testing NFT Sharing By David Cohen NewFronts YouTube and Google on How Brands Can Build Trust With the Diverse Creator Community By Shannon Miller NewFronts The Most Memorable Moments from the 2022 NewFronts By Jason Lynch NewFronts How GSTV Helps Music Artists and Film Companies Reach 105 Million Americans By Meseret Ambachew Augmented Reality View All Adweek Podcasts Jadu AR Merges Reality and AR Into the Mirrorverse By Colin Daniels Augmented Reality Meta Turns Off AR Filters, Avatars on Facebook, Instagram in Illinois, Texas By David Cohen Sports Marketing Meta Lets Fans With Meta Quest 2 Headsets Post Up in NBA Lane on Horizon Worlds By David Cohen Columnist Network How to Build Augmented Reality Into Your Ecommerce Strategy By Rose Ahn Promoted Content View All How Contextual Targeting Will Make Its Resurgence in OTT By Mark Rotblat, Chief Revenue Officer, Tubi The Art of Shopper Recognition By Acxiom Reimagine the Ad Experience By Amazon Ads The Power of the U.S. Hispanic Consumer By TelevisaUnivision Partner Experts View All The Role Total Video Planning Plays in Upfronts By Tim Spengler How You Can Give Human-Generated Creative a Superhuman Impact By Assaf Baciu It’s Time to Spring Clean Your CDP, and Portable Identity Can Help By Dana Moroze Increase Cross-Channel Advertising Success With Data Clean Rooms By Keerat Sharma Microlearning View All Organize and Leverage Your Measurement Toolbox Why Brands Should Embrace Supply Path Optimization Now Subscriber Onboarding and Engagement Done Right Customer Experience Transformation for the C-Suite Adweek Podcasts View All Adweek Podcasts Jadu AR Merges Reality and AR Into the Mirrorverse By Colin Daniels Adweek Podcasts Adweek Podcast: Drinking Bourbon With Matthew McConaughey By Al Mannarino Adweek Podcasts To Dine For Podcast: Blake Rockwell, Founder of Special Spectators By Adweek Staff Adweek Podcasts Adweek Presents: Shonda Rhimes on the Future of Television By Al Mannarino Magazine Media All-Stars These 19 Executives Are Driving the Evolution of Media Agencies By Adweek Staff TV Upfronts How Yellowstone Turned Taylor Sheridan Into TV’s Most Prolific and Valuable Creator By Jason Lynch Media All-Stars How Crossmedia U.S. CEO Kamran Asghar Grew the Agency From the Ground Up By Olivia Morley Media All-Stars Meet Michelle Morgan, the Media Buyer Behind Dove’s Purpose-Driven Work By Emmy Liederman In case you missed it TV Upfronts The Ultimate Guide to 2022 Broadcast TV Renewals and Cancellations By Jason Lynch AdFreak These Special Burger King Whoppers Cater to the Weirdest Pregnancy Cravings By Brittaney Kiefer Leadership & Talent Unilever Doesn’t Have a CMO Any More—Here’s Why By Rebecca Stewart Sustainability Liquid Death Recruits Porn Stars for a Sustainability-Themed Campaign By T.L. Stanley The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Leadership & Talent Deutsch New York Names Samira Ansari CCO By Kyle O’Brien Media Agencies Chelsea Clinton and Publicis Health Media’s Andrea Palmer on Mending Medical Distrust By Olivia Morley Awards & Honors Cannes Lions Honors Malala Yousafzai for Raising Girls’ Education as a Global Issue By David Kaplan The Future of Agencies Droga5’s David Kolbusz Moves to US Independent Agency Lightning Orchard as It Rebrands By Brittaney Kiefer Brand Marketing View All Advertising Climate Manifesto Commits UK Ad Industry to Greener Media and Production Processes By Rebecca Stewart Influencers & Creators Doja Cat Is the Average Marketer’s Worst Nightmare. That’s Why Taco Bell Hired Her By Emmy Liederman, Rafael Canton Sustainability Consumers Want Sustainable Snacks. 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Stanley Commerce View All CPG & Grocery After Taking Over Myspace, Trolli Tries Out Craigslist By Paul Hiebert Fashion & Apparel Rothy’s Dances Into Largest Brand Awareness Campaign Yet By Leslie Blount Data Points Infographic: The Pandemic Created a New Category of Consumer By Eva Kis Travel & Transportation Uber Rolls Out New Features With Help From Ilana Glazer By Paul Hiebert CONVERGENT TV View All TV Upfronts CBS’ Fall Schedule Goes Heavy on Drama, Light on Comedy By Bill Bradley TV Upfronts Disney Showcases Marvel-ous Disney+ Offering at In-Person Upfront By Bill Bradley TV Upfronts Jimmy Kimmel’s Funniest, Most Blistering 2022 Upfront Jokes By Mollie Cahillane TV Upfronts ABC Adds Rookie Spinoff, Hilary Swank Drama to Fall Lineup By Bill Bradley Creativity View All Food & Beverage Hardee’s and Carl’s Jr. Get Prehistoric With a Primal Menu for Jurassic World Dominion By Sara Century Creative AAPI Creative Spotlight: Eric Lee Unearths Truth and Humor With Sharp Copywriting By Sara Century Beer & Spirits Coors Light Designed Rooftop Billboards to Cool Homes Amid Rising Heat Waves By Brittaney Kiefer Awards & Honors Michelob Ultra’s ‘Courtside’ Snags Platinum Honor During 2022 OBIE Awards By Shannon Miller Inside the Brand View All Innovators How Doritos’ Caio Correa Inspires Bold Thinking By Matt Kerbel Leadership & Talent Working Parents Confront Biases, Burnout and Need for Boundaries By Heide Palermo CMO Moves Anthropologie’s CMO on Thinking Monumental, Not Incremental By Matt Kerbel Innovators Domino’s SVP Kate Trumbull on Serving Up the Unexpected By Matt Kerbel Media View All Influencers & Creators New TikTok Tools Make It Easier to Properly Credit Creators By David Cohen Platforms BeReal: How to Delete a Post By Brandy Shaul Events How Vogue’s Met Gala Coverage Generated 100,000 Newsletter Sign-Ups By Mark Stenberg TV Upfronts YouTube Rolls Out Frequency Capping Tool in Upfront Week Debut By Catherine Perloff Performance Marketing View All Customer Acquisition Going Beyond Modeling to Find New Customer Acquisition Targets By Stephen H. Yu Customer Experience Why You Should Care More About Customer Satisfaction Than You Currently Do By Jordan Buning Travel & Transportation Harnessing Gen Z’s Summer Travel Wanderlust By Jessica Hawthorne-Castro Performance Marketing Why Brand-Creator Partnerships Are Prioritizing Expertise and Diversity Over Fame By Mya Papolu Programmatic View All Programmatic This Company Is Paying People to Decline Cookies By Trishla Ostwal Audio & Podcasting Apple Has Made It Easier for Podcast Creators to Grow Subscriptions By Meseret Ambachew Platforms In Four Months, Neeva has Grown to Half a Million Monthly Active Users By Trishla Ostwal Platforms Still a Valuable Currency of Advertising, Location Data Is Under the Microscope By Catherine Perloff Social Marketing View All Audio & Podcasting Twitter Spaces Stars in Promotional Video Aimed at Raising Awareness By David Cohen Platforms TikTok Offers Brands, Creators a Branded Mission, Should They Choose to Accept By David Cohen Social Media Adweek Launches Creator Network to Support and Connect Ad Industry Social Experts By Adweek Staff Platforms Potential Customers on Yelp Can Now Request a Call From Service Businesses By David Cohen
