Editor’s Pick Amazon What Marketers Should Know Before Building an Amazon Keyword Strategy By Heather Fletcher AdFreak Allbirds Shows How Light Its Shoes Are by Suspending Them in Air With 4 Party Balloons By Sara Spary Media Agency of the Year Applications Are Open for Adweek’s 2021 Media Agency of the Year By Erik Oster Leadership & Talent Why Goodby Silverstein & Partners Is Opening an Office in New York Again By Erik Oster Streaming & OTT Ad-Supported Streamers Are Seeing Their Biggest Holiday Advertising Boost Ever By Kelsey Sutton Latest News Ad of the Day These Pixar-Like Ads for Pet Food Gently Encourage Owners Not to Overfeed By Sara Spary Leadership & Talent Creative Agency Compound Joins Forces With Experiential Studio Helo By Ian Zelaya C-Suite Ford Nabs Former eBay Marketer as New Global CMO By Ryan Barwick Diversity, Equity and Inclusion Nike Celebrates the Power of Dance and Enduring Strength of Black Women By Sara Spary Adapting to Crisis Adapting to Crisis YouTube Bowed Out of Its Year In Review. 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Stanley Magazine Cable’s Holiday Marathon Programming Is Hotter Than Ever Due to the Pandemic By Jason Lynch Data Points Infographic: Consumers Prepare for a Thanksgiving Like No Other By Nicole Ortiz In case you missed it AdFreak Why Is Miller Lite’s Ad About Holiday Parties So Unnerving? Because No One in It Is Real By David Griner Digital Transformation To Compete Online, Walgreens Overhauls Its App and Loyalty Program By Richard Collings AdFreak PlayStation Brilliantly Replaced London Underground Signs With Its Controller Icons By Sara Spary Social Pro Daily Ocean Spray Continues to Make ‘Dreams’ Come True for TikTok Phenomenon Nathan Apodaca By David Cohen The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Agencies How Fashion Brands Can Achieve Inclusion Through Design By Caroline Giegerich Ad of the Day In Apple’s Holiday Ad, Tierra Whack and Her Tiny Twin Show Off the Potent HomePod Mini By David Griner First Things First Weedmaps Throws Down for Mike Tyson; Now You Can Relive 2020: Wednesday’s First Things First By Jess Zafarris Agencies Why Goodby Silverstein & Partners Is Opening an Office in New York Again By Erik Oster Brand Marketing Brand Marketing Allbirds Shows How Light Its Shoes Are by Suspending Them in Air With 4 Party Balloons By Sara Spary Marketing Innovation 8 Trends Marketers Are Most Excited About Heading Into 2021 By Al Mannarino Cannabis Marketing In Heavyweight Move for Cannabis, Weedmaps Sponsors Mike Tyson’s Return to the Ring By T.L. Stanley Food & Beverage White Castle Is Hoping You’ll Slip Some Sliders Into Your Turkey This Thanksgiving By Robert Klara Creativity Artificial Intelligence This Creative Tech Platform Is Selling AI-Generated Art for the Holidays By Patrick Kulp PSAs This Jarring Domestic Violence PSA Shows How, For Some Women, the Holidays Are a Nightmare By Sara Spary Diversity, Equity and Inclusion Thankfully, This Shop Offering ‘Empowering’ Items Like ‘Lean In Heels’ Isn’t What It Seems By Sara Spary Politics More Than 800 Creatives Are Coming Together to Help Democrats Win Georgia’s Senate Races By Patrick Kulp Digital Streaming & OTT BET Taps Talent, Greenfly’s Media Sharing Platform to Back Its BET+ SVOD Service By David Cohen Platforms ‘No Community Without Comments’: Snapchat’s Spotlight Hits Snags In its Creator Ambitions By Scott Nover Life in Quarantine Pinterest Tests Class Communities Feature to Enable Pinners to Sign Up for Zoom Classes By David Cohen Platforms Twitter Fleets: How to Add Alt Text to a Photo By Brandy Shaul Inside the Brand Sephora CMO Defying Tenure Odds Through C-Suite Collaboration By Nadine Dietz Waleed Elgindy’s Untraditional Career Path Led Him to his Purpose and Leadership Style By Ro Kalonaros Christine Fruechte on Her Climb Upwards at Colle McVoy and Picking Up Life Lessons Along the Way By Luz Corona TRUFF Co-founders on Launching a Community-driven CPG Brand By Nick Gardner Media Media Several Top Journalists Are Suddenly on the Move, Placing Digital Media Businesses at a Crossroads By Scott Nover Sports Marketing Industry Titans Sponsor Students for Brandweek Sports Marketing Summit By Kaila Mathis Platforms LinkedIn: How to Stop LinkedIn From Personalizing Ads Based on Your Location By Brandy Shaul Platforms LinkedIn: How to Stop LinkedIn From Personalizing Ads Based on Your Connections By Brandy Shaul Performance Marketing Amazon What Marketers Should Know Before Building an Amazon Keyword Strategy By Heather Fletcher Performance Marketing 4 Things to Know Before Advertising on Walmart and Amazon By Himanshu Jain Customer Experience Want to Find Customers Online? 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