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By Amperity Why You’re Struggling to Get Demand Gen Right By Convertr Adweek Podcasts View All Adweek Podcasts TechMagic Podcast: Lego x Fortnite and The Godmothers of AI By Cathy Hackl Adweek Podcasts The Garage Podcast: Measure Everything By Evan Hovorka, Dan Massimino Adweek Podcasts Brave Commerce Podcast: Future-Proofing the CPG Industry By Rachel Tipograph, Sarah Hofstetter Adweek Podcasts Adweek Podcast: How Solo Stove Really Got Snoop Dogg to Go Smokeless By Rebecca Stewart, Luz Corona Magazine View All Women in Sports Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With Her By Mollie Cahillane Women in Sports Champions of Change: 24 Women Who Are Transforming the Sports World By Adweek Staff AI News The Technology and People Driving Positive Change in Artificial Intelligence By Kennyatta Collins Ad Tech Industry News Cookie Crunch: Performance Marketers’ Preparation (or Lack of) for Deprecation By Catherine Perloff In case you missed it Sports Marketing News The Astounding Results of Maximum Effort’s NFL Stunt With Jake From State Farm and Taylor Swift By Jason Notte Merger & Acquisition News WPP Combines VMLY&R With Wunderman Thompson to Form VML By Stephen Lepitak Platforms BeReal Is Searching for ‘The Realest Person on Earth’ By Emmy Liederman & Colin Daniels Voice Why Brand Assets Are So Important in B2B Marketing By Peter Weinberg & Jon Lombardo The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New Agencies View All Voice The Secret to Transforming Workplace Culture? 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By Paul Hiebert Retail Media Advertising The Big Impact of Intuit’s SMB MediaLabs on Small Business By Luz Corona CONVERGENT TV View All Streaming & OTT Instacart Teams Up With Peacock for First Streaming Partnership By Mollie Cahillane Streaming & OTT Fat Joe Is Bringing His Winning Record to ClashTV By Kathryn Lundstrom Programming & Performance NBCUniversal and Google Team Up for Macy’s Thanksgiving Day Parade Campaign By Mollie Cahillane Programming & Performance Jeff Probst Explains How Survivor Keeps on Surviving in a Changing TV Landscape By Bill Bradley Creativity View All B2B Scania Ads See Electric Truck Experience First Day at Work By Stephen Lepitak Voice This Year, Give Thanks for the Creatives By Tom Denari Streaming & OTT Music Streamer Deezer Wants Listeners to ‘Live the Music’ in New Brand Platform By Stephen Lepitak Adweek Podcasts Creator Eric Sedeño’s Mission to Leave a Positive Impact on Social Media By Colin Daniels Media View All Streaming & OTT Tubi to Enter New Markets Including UK With Exec Hire By Stephen Lepitak Content Marketing News With Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value By Mark Stenberg Video Marketing What Marketers Should Know About Adventr’s Interactive Digital Video Ads By Olivia Morley Adweek Podcasts TechMagic Podcast: Lego x Fortnite and The Godmothers of AI By Cathy Hackl Performance Marketing View All Voice Charting the New Frontier of Consumer Insights: Emography By Esther-Mireya Tejeda Voice When It Comes to Martech, a Single Tool Is Never Enough By Ivan Borovikov Voice 3 Major Ways Generative AI Is Redefining Search By Christian J. Ward SEM News Brand Knowledge Will Level Up Your AI-Driven Search Engine Marketing By Ryan Schuster Programmatic View All Emerging Technologies Puma’s Web3 Efforts Are Paying Off and Driving Consumer Engagement By Trishla Ostwal NexTech NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers By Mark Stenberg Voice More Data, More Problems. Simplify by Adding AI By Nick Jordan AI News Weekly Generative AI News and Top Stories By Trishla Ostwal Social Marketing View All Platforms X CEO Linda Yaccarino Defends Musk’s ‘Go F*ck Yourselves’ Statement to Advertisers By Stephen Lepitak Retail News Cyber Week Generates Record $37B in Online Spend By Stephen Lepitak Social Commerce Advertisers Are Investing in TikTok Shops Despite Mostly Tepid Results By Catherine Perloff Voice Don’t Rely on Tired Social Tactics. Build an Algorithm-Beating D2C Brand By Simon Forster