Editor’s Pick 2021 Outlook How Retailers Were Forced to Modify Their Playbooks for Handling Crises By Richard Collings 2021 Outlook Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power By Paul Hiebert 2021 Outlook Which Quarantine-Fueled Technologies Will Outlast the Pandemic? By Patrick Kulp 2021 Outlook Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers By Minda Smiley Diversity, Equity and Inclusion Barbie’s New Maya Angelou Doll, Part of Its Inspiring Women Series, Is Already Sold Out By Kathryn Lundstrom Latest News Inside the Brand CoverFX CEO Talks Lessons in Leadership and Setting Examples for Your Family By Luz Corona Creativity This Brooklyn Exhibition Displays the Stories of LGBTQ+ Seniors By Minda Smiley Creativity Wallace and Gromit Embark on an Augmented Reality Adventure in Inventive New Game By Patrick Kulp Beer, Spirits & Cannabis Social Campaign for THC-Spiked Drink Cleverly Treads the Line on Paid Weed Ad Rules By T.L. Stanley The Big Game The Big Game How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising? By Ian Zelaya, Erik Oster The Big Game In Doritos’ Super Bowl Teaser, Jimmy Kimmel and Mindy Kaling React to a Mystery Guest By Kathryn Lundstrom The Big Game How Should Brands Make Up for 2020 With Super Bowl Spots? By Sheeva Banton The Big Game Consumers Are Fine With Politics in Super Bowl Ads—But Mass Appeal Matters By Doug Zanger CES CES At CES 2021, Marketers Discuss Pandemic-Related Trends—and What to Expect Next By Kathryn Lundstrom CES These 5 Priorities Reshaped Walmart’s Business in 2020 By Lisa Lacy CES ‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard By Andrew Blustein CES WandaVision Ushers In Streaming’s Franchise-Dominated Future By Kelsey Sutton 2021 Outlook Perspective Amid a Devastated Travel Industry, Vrbo Has Optimism for Its Future By Robert Klara Brand Marketing Which Quarantine-Fueled Technologies Will Outlast the Pandemic? By Patrick Kulp 2021 Outlook Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power By Paul Hiebert Commerce How Retailers Were Forced to Modify Their Playbooks for Handling Crises By Richard Collings Adweek Podcasts Adweek Podcasts Adweek Podcast: How Brands Turned to Social Media in 2020 By David Griner Adweek Podcasts Adweek Podcast: Revisiting 2020’s Best Ads, Stunts and Bold Marketing Ideas By David Griner Agency of the Year Adweek Podcast: How We Picked 2020’s Agencies of the Year By David Griner Adweek Podcasts Talking TV Ratings and Trump on Yeah, That’s Probably an Ad By Ko Im Magazine 2021 Outlook What Next? Adweek’s 2021 Outlook for Media, Marketing and Tech By Adweek Staff 2021 Outlook After a Year of Turmoil, the Future of Agencies May Well Be Bright By Doug Zanger 2021 Outlook Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021 By Diana Pearl 2021 Outlook What—and Who—Is on Marketers’ Minds for 2021? By Ko Im In case you missed it Automotive Two 2021 Logo Redesigns: One Rocked, the Other Flopped—Here’s Why By Jeeves Williams Coronavirus Cruise Lines Still Awaiting Guidance From CDC to Set Sail By Ryan Barwick Ad of the Day Daveed Diggs Covers ‘I’m Gonna Be (500 Miles)’ as Part of Nature Valley’s Trail Commitment By Sara Spary General AT&T Shutting Down Live TV Streaming Service AT&T TV Now By Mollie Cahillane The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Agencies Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers By Minda Smiley Accounts Insurance Marketplace The Zebra Chooses Argonaut as Creative AOR By Kyle O’Brien The Future of Agencies Leaning Into Its Tradition of Purpose, David&Goliath Launches Creative Impact Hub By Doug Zanger Agencies After a Year of Turmoil, the Future of Agencies May Well Be Bright By Doug Zanger Brand Marketing Perspective Amid a Devastated Travel Industry, Vrbo Has Optimism for Its Future By Robert Klara 2021 Outlook Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power By Paul Hiebert Brand Marketing Which Quarantine-Fueled Technologies Will Outlast the Pandemic? By Patrick Kulp Diversity, Equity and Inclusion Barbie’s New Maya Angelou Doll, Part of Its Inspiring Women Series, Is Already Sold Out By Kathryn Lundstrom Commerce Commerce How Retailers Were Forced to Modify Their Playbooks for Handling Crises By Richard Collings Commerce Inside Walmart’s Quest to Become the Go-To Retailer for Pickup and Delivery By Lisa Lacy Coronavirus Retailers Walk a Fine Line on Vaccine By Richard Collings Commerce This Limited Edition Collection Honors the Legacy of Dr. Martin Luther King, Jr. By Lisa Lacy CONVERGENT TV Streaming & OTT Netflix Clears 200 Million Global Subscribers, Despite Fiercer Competition Than Ever By Kelsey Sutton Streaming & OTT The Office Helps Peacock Hit ‘Cruising Altitude’ Ahead of Summer Olympics By Mollie Cahillane Streaming & OTT ViacomCBS Sets March 4 Relaunch Date for Paramount+ Streamer By Kelsey Sutton Convergent TV From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021 By Jason Lynch Creativity Food & Beverage Barilla’s Clever Spotify Playlists Last Exactly as Long as You Should Cook Pasta By Sara Spary Creativity 2021 Is Going to Be Surreal, at Least When It Comes to Creative Trends By Sara Spary Creativity This Brooklyn Exhibition Displays the Stories of LGBTQ+ Seniors By Minda Smiley Creativity What to Expect in Post-Pandemic Production After a Year That Altered Almost Everything By David Griner Inside the Brand Inside the Brand CoverFX CEO Talks Lessons in Leadership and Setting Examples for Your Family By Luz Corona Inside the Brand Brandweek Sports Summit Masterclass: Growing Your Career in Sports By Heide Palermo Inside the Brand Atlanta Hawks CMO Melissa Proctor on Partnering with Nike in Honor of Dr. King By Nadine Dietz Inside the Brand Walgreens and Mattel Share How Their Brands Have Evolved at CES 2021 By Luz Corona Media Diversity, Equity and Inclusion Facebook to Pack More Details Into Descriptions of Images for Blind, Visually Impaired People By David Cohen Politics Presidential Inauguration Committee Teams Up With Snapchat on AR Lenses By David Cohen Platforms LinkedIn Marketing Partner Awards Winners Revealed By David Cohen Experiential How Refinery29’s Unbothered Produces Must-Attend Virtual Events for Black Women By Ian Zelaya Performance Marketing Voice How to Impact Diversity When All Brands Are at Stake By Ty Heath CES 4 Health Innovations From CES 2021 Influenced by the Pandemic By Breana Mallamaci Ecommerce Marketing Platform Klaviyo Now Offers PrestaShop Integration By Ian Zelaya Performance Marketing How Investing Makes for a Better Marketer By Caroline Giegerich Programmatic Platforms Facebook Continues to Prep Advertisers, Developers, Partners for iOS 14 Updates By David Cohen Ad Tech Simpli.fi Buys Advantage Software for More Than $100 Million By Andrew Blustein 2021 Outlook Ad Tech Is Primed for Its Own Roaring ’20s By Ronan Shields CES ‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard By Andrew Blustein
