Editor’s Pick Programming & Performance Several Warner Bros. Discovery TV Execs Are Out Amid Restructuring By Bill Bradley B-to-B B-to-B Agency Umault Brightens the Holidays With Christmas Carols That Skewer Cold Outreach Techniques By Kyle O’Brien Partner Expert Lessons From Brands That Are Starting to Build Out Their Metaverse Strategies Meta Sports Marketing Home Depot Built Its ESPN College GameDay Sponsorship to Last By Jason Notte Automotive Kia Gives Hospital-Bound Kids a Virtual Trip to the North Pole in Its Electric Vehicle By T.L. Stanley BRANDSHARE FROM GOOGLE 4 Ways to Meet the Omnibuyer How, Where, and When They Want Augmented Reality View All Augmented Reality Corona Turns Its Famous Holiday Ad Into an Augmented Reality Experience By Patrick Kulp Augmented Reality Snap Lens Fest: 300,000 AR Creators Crafted 3M+ Lenses on Its Platform By David Cohen Augmented Reality Adidas, Snap Team Up on Bitmoji Drop By David Cohen Fashion & Apparel Snap, H&M Team Up on AR Try On-Powered Digital Collection By David Cohen Influencers & Creators View All Influencers & Creators Brands Should Be Tapping the Actors on Set for Better Marketing Tips By Emmy Liederman Influencers & Creators Meta Gets Into the Holiday Spirit With Creators on Facebook By David Cohen Platforms Instagram Updates Account Status Tool By David Cohen Influencers & Creators LinkedIn Adds More Analytics for Creators By David Cohen Fin Tech View All Emerging Tech What the FTX Collapse and Crypto Crash Mean for Marketers By Patrick Kulp, Jason Notte Fin Tech Visa Gears Up for the World Cup With a Unique Fan Experience By Natalie Venegas Fin Tech The Pop Art Banking Ad Claiming to Save the Cost of 142 Bags of Pasta in Fees By Stephen Lepitak Fin Tech Fintech Revolut Invites the Underdog Into a Once Elitist Money Club By Brittaney Kiefer Promoted Content View All 4 New Year’s Resolutions for the Ad-Tech Industry By Mike Welch, EVP and GM, Xandr How to Snag a Streaming Audience’s Attention By Infillion Why Direct Mail Spend Is Actually Rising By SeQuel Response CTV Advertisers Are Foundering Using Linear TV Creative By MNTN Partner Experts View All Visual Podcasting Is Now a Thing and Here’s What Advertisers Should Know By Molly Fuard The New Era of Connected Dining Is Here and Restaurant Brands Need to Catch Up By Sanjana Jhaveri How to Protect Data Privacy and Boost Attribution Accuracy in Healthcare Marketing By Anna Clement The Ethical Challenge of AI Accent Neutralization vs. Sonic Diversity By Antonio Francisco Lewis Microlearning View All Key Steps for Account-Based Marketing Success What Is Incrementality and Why Is It Critical for Proving ROI? 3 Essential Elements for a Successful Holiday Campaign Subscriber Onboarding and Engagement Done Right Adweek Podcasts View All CMO Moves Laura Jones on Shifting Instacart’s Marketing Strategy From Transactional to Inspirational By Paul Hiebert Adweek Podcasts The Speed of Culture Podcast: How Holiday Shopping Trends Impact 2023 Retail Spending By Adweek Staff Adweek Podcasts Brave Commerce Podcast: Building Global Brands Through Retail Media By Al Mannarino, Rachel Tipograph, Sarah Hofstetter Adweek Podcasts Touch of Truth Podcast: Protect Your Joy With Taj Reid By Al Mannarino Magazine Emerging Tech Meet the Winners of the 2022 Adweek’s Readers’ Choice: Best of Tech Partner Awards By Brandy Shaul & Sara Century Emerging Tech As the NFT Frenzy Fades, Brands Recalibrate Their Strategy By Patrick Kulp Travel & Transportation Airlines Rethink Holiday Travel Strategy After This Summer’s Hard Lessons By Jason Notte Connected TV Mayan Lopez’s TikTok Videos With Famous Dad George Got Her an NBC Sitcom By Colin Daniels In case you missed it Beer & Spirits Daniel Craig Saves His Sweetest Moves for a Belvedere Spot Directed by Taika Waititi By Shannon Miller Media Plan of the Year How Rick and Morty’s Drive-Thru Activation With Wendy’s Became a Viral Sensation By Olivia Morley Earnings Reports Amazon Outpaces Snap, Meta, Alphabet in Q3 Ad Revenue By Paul Hiebert Beer & Spirits Thought Tropicana Toothpaste Was Weird? Check Out Its Mimosa Maker By Robert Klara The Institute for Brand Marketing ™Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAY Agencies View All B-to-B B-to-B Agency Umault Brightens the Holidays With Christmas Carols That Skewer Cold Outreach Techniques By Kyle O’Brien Diversity, Equity and Inclusion Long Payment Terms Plague Small Vendors, Further Burdening Minority- and Women-Owned Companies By Kathryn Lundstrom Accounts A Place For Mom Consolidates Media Without a Review, Naming Horizon Media AOR By Olivia Morley Automotive Kia Gives Hospital-Bound Kids a Virtual Trip to the North Pole in Its Electric Vehicle By T.L. Stanley Brand Marketing View All Automotive Hertz Hires First CMO Since Bankruptcy With Electric Vehicle Focus By Stephen Lepitak Influencers & Creators Brands Should Be Tapping the Actors on Set for Better Marketing Tips By Emmy Liederman Sports Marketing Home Depot Built Its ESPN College GameDay Sponsorship to Last By Jason Notte Super Bowl Super Bowl LVII Ad Tracker: All the 2023 Commercials By Stephen Lepitak, David Cohen Commerce View All Fashion & Apparel Playboy Denim Wants to Put the Bunny on Your Booty By Lisa Lacy Beer & Spirits Anheuser-Busch InBev’s Goal for 2023: Get Digital By Paul Hiebert Ecommerce Christmas Tree Delivery Is the Gift That Keeps on Growing By Lisa Lacy Adweek Podcasts Brave Commerce Podcast: Building Global Brands Through Retail Media By Al Mannarino, Rachel Tipograph, Sarah Hofstetter CONVERGENT TV View All Programming & Performance Several Warner Bros. Discovery TV Execs Are Out Amid Restructuring By Bill Bradley Programming & Performance Starz Adds New CMO to Domestic Leadership Team By Bill Bradley Programming & Performance Everything You Need to Know About Disney+’s New Ad Tier By Bill Bradley Sports Marketing Sue Bird and Megan Rapinoe Launch Production Company for Underrepresented Sports Stories By Mollie Cahillane Creativity View All AdFreak To Refresh an Iconic Brand, Cointreau Introduces an Enigmatic Mascot Who Can Stop Time By Brittaney Kiefer Augmented Reality Corona Turns Its Famous Holiday Ad Into an Augmented Reality Experience By Patrick Kulp B-to-B This Campaign Reinvents the Eiffel Tower to Call for Sustainable Innovation By Brittaney Kiefer AdFreak This Ad for a Bloomin’ Onion Goes to Great Lengths to Leave Behind Zero Evidence By Shannon Miller Inside the Brand View All CMO Moves Laura Jones on Shifting Instacart’s Marketing Strategy From Transactional to Inspirational By Paul Hiebert Sports Marketing 4 Winning Strategies From Sports Marketing Leaders By Missy Mackey Adweek Podcasts CMO Moves Podcast: Shake Shack’s Jay Livingston on Professionalizing Smaller Companies By Jordan Praitano CMO Moves Alo Yoga’s Marketing Chief Angelic Vendette on Her ‘Living and Breathing’ Brand By Adweek Staff Media View All Social How-To Discord: How to Change Your Voice Input Mode on Desktop By Brandy Shaul Platforms Twitter Toolbox Third-Party Developer Initiative to Shut Down Dec. 15 By David Cohen Social How-To Discord Nitro: How to Decorate Your Avatar for Snowsgiving By Brandy Shaul Leadership & Talent YouTube’s Global Ad Chief Named Managing Director of Google UK and Ireland By Stephen Lepitak Performance Marketing View All Platforms It Was a Busy Holiday Weekend for Elon Musk, Twitter By David Cohen Programmatic Affiliate Marketing Needs a ‘Big Tent’ to Keep Growing By Julie Van Ullen Email Marketing Email Marketers Seek New Standards for Authentication By Guy Hanson Retail Media How User Experience Affects Retail Media’s Performance By Andreas Reiffen Programmatic View All Platforms WFA Meets With Elon Musk, New Twitter Leadership Team By David Cohen Ad Tech Yahoo Paid Zero Cash for Its 25% Stake in Taboola By Catherine Perloff Platforms During the Holiday Shopping Weekend, Meta Ad Prices Returned to Earth By Catherine Perloff Programmatic ‘Creative Dealmaking’: What Yahoo’s Stake in Taboola Says About Ad Tech’s Next Phase of M&A By Catherine Perloff Social Marketing View All Platforms e.l.f. Cosmetics, Meghan Trainor, The Weather Channel Forecast an e.l.f.ing Glow Storm By David Cohen Platforms Logitech Runs ‘12 Days of Deals’ Organic Campaign on BeReal By David Cohen B-to-B Edelman, LinkedIn: Thought Leadership Can Propel B-to-B Marketers Through Economic Downturn By David Cohen B-to-B LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023 By David Cohen
