Editor’s Pick Leadership & Talent First-Time CCOs Talk About What It Takes to Helm a Creative Department By Kyle O’Brien Media Newspaper AnNahar Gave Its Pages Over to Defunct Publications to Stand for Press Freedom By Brittaney Kiefer Partner Expert There’s More to Clean Rooms Than Just Anonymizing Data Epsilon Automotive Peugot and Opal Owner Stellantis Names New Senior Marketers for Europe By Stephen Lepitak Health and Wellness How This Short Horror Film Is Confronting Bias Against HIV-Positive People By Natalie Venegas PARTNER EXPERT FROM ALBERTSONS MEDIA COLLECTIVE Choose the Right Metrics for Your Retail Media Campaigns Super Bowl View All Super Bowl Pringles to Return to Super Bowl for Sixth Consecutive Year By Stephen Lepitak Super Bowl After 11 Years Away, Downy Returns to Super Bowl With Mystery Celebrity By Rafael Canton Super Bowl Super Bowl 57 Ad Tracker: All the 2023 Commercials By Stephen Lepitak, David Cohen Super Bowl Avocados From Mexico Will Be in Super Bowl 57 By Rafael Canton Agency of the Year View All Adweek Podcasts Adweek Podcast: How We Chose 2022’s Agencies of the Year By Al Mannarino Agency of the Year Anomaly Is Adweek’s 2022 US Agency of the Year By Olivia Morley Agency of the Year Joan Creative Is Adweek’s 2022 Small Agency of the Year By Jameson Fleming Agency of the Year TBWA\Worldwide Is Adweek’s 2022 Global Agency of the Year By Stephen Lepitak Augmented Reality View All Augmented Reality Warner Music Experience Crafts Snapchat AR Try-On Lens for Gorillaz By David Cohen Augmented Reality MAC’s New Tool Combines Virtual Try-On With Makeup Tutorials By Patrick Kulp Columnist Network In a Crowded Holiday Market, AR Offers Reach to Tech Brands By Christin Klein Platforms Snapchat’s 2022 Trends Included Crying Lens, Cobra Kai, Hotel Transylvania: Transformania By David Cohen Promoted Content View All Recession-Proof Your Budget and Protect Brand Relevance With These 3 Strategies By Ameneh Atai, GM, Commercial Strategy, Nielsen CTV Advertisers Are Foundering Using Linear TV Creative By MNTN How to Thrive in the Face of Constant Change By Brandfolder How to Snag a Streaming Audience’s Attention By Infillion Partner Experts View All End-to-End Platforms Drive Ad-Tech Efficiencies and Greater Control By Kara Puccinelli CPGs Can Prove Retail Media Impact by Measuring Incrementality By Juhyun Kwon Add Actionable Measurement Practices to Your Campaign Planning By Kat Dykeman Lessons From Brands That Are Starting to Build Out Their Metaverse Strategies By Kim Stonehouse Microlearning View All What Is Incrementality and Why Is It Critical for Proving ROI? Key Steps for Account-Based Marketing Success 3 Essential Elements for a Successful Holiday Campaign Connected TV Enables Effective Audience-First Advertising Adweek Podcasts View All Adweek Podcasts The Speed of Culture Podcast: Changes and Challenges With Leah Meranus of Dentsu X By Adweek Staff Adweek Podcasts Let’s Talk About Brand Podcast: Branding and AI Art With Jenna Soard By Christine Gritmon Adweek Podcasts Touch of Truth Podcast: Living a Legacy With Kate Robinson By Al Mannarino Adweek Podcasts Brave Commerce Podcast: Adapting to New Cultures By Rachel Tipograph, Sarah Hofstetter Magazine Agency of the Year Here Are Adweek’s 2022 Agency of the Year Winners By Jameson Fleming Agency of the Year Anomaly Is Adweek’s 2022 US Agency of the Year By Olivia Morley Agency of the Year FCB Group India Is Adweek’s 2022 International Agency of the Year By Brittaney Kiefer Agency of the Year TBWA\Worldwide Is Adweek’s 2022 Global Agency of the Year By Stephen Lepitak In case you missed it Ads of the Year The 30 Best Ads of 2022 By Shannon Miller & Brittaney Kiefer Accounts Keurig Dr Pepper Demands 360-Day Payment Terms in PR Agency RFP By Olivia Morley Diversity, Equity and Inclusion Why Apple’s Ad Is a Milestone in Disability Representation By Brittaney Kiefer Leadership & Talent R/GA Is Closing Its Current New York and San Francisco Office Spaces as It Continues Restructuring By Kyle O’Brien & Jameson Fleming The Institute for Brand Marketing ™Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAY Agencies View All Leadership & Talent First-Time CCOs Talk About What It Takes to Helm a Creative Department By Kyle O’Brien Branding Quad’s Clients Can Experiment With Pop-Up Shops in Its Latest Office in New York By Rafael Canton Branding Agencies Are Developing Their Own Products to Show Clients They Know How to Build a Brand By Emmy Liederman Accounts Verizon Adds Ogilvy to Its Creative Roster to Handle B-to-B Marketing By Kyle O’Brien, Jameson Fleming, Olivia Morley Brand Marketing View All Fashion & Apparel Hugo Boss Hires JD Sport’s Marketing Director Nadia Kokni By Stephen Lepitak Automotive Peugot and Opal Owner Stellantis Names New Senior Marketers for Europe By Stephen Lepitak Leadership & Talent McAfee’s New CMO Wants to Drive Emotional Connection With Consumers By Rafael Canton Experiential Why Spotify Opened a Pop-Up Café in Paris By Stephen Lepitak Commerce View All Augmented Reality MAC’s New Tool Combines Virtual Try-On With Makeup Tutorials By Patrick Kulp Sustainability Dell Lays Out a Vision for Sustainable Gadgets With Latest Modular Laptop Concept By Patrick Kulp Columnist Network In a Crowded Holiday Market, AR Offers Reach to Tech Brands By Christin Klein Adweek Podcasts Brave Commerce Podcast: Adapting to New Cultures By Rachel Tipograph, Sarah Hofstetter CONVERGENT TV View All TV Upfronts Upfront Week 2023 Begins to Take Shape as NBCU Sets Radio City Return By Bill Bradley Year in Review The 10 Best New TV Shows of 2022 By Jason Lynch Programming & Performance MLS and Fox Sports Strike 4-Year Renewal, Disney Deal Expires By Mollie Cahillane Year in Review The 10 Best TV Shows of 2022 By Jason Lynch Creativity View All Health and Wellness How This Short Horror Film Is Confronting Bias Against HIV-Positive People By Natalie Venegas Media Newspaper AnNahar Gave Its Pages Over to Defunct Publications to Stand for Press Freedom By Brittaney Kiefer Creative Once Considered a Brand’s ‘Dirty Little Secret,’ Creative Directors Are Culture’s Next Stars By Shannon Miller Ukraine A Ukrainian Agency Reinvented This Classic Christmas Carol to Help Children in the War By Brittaney Kiefer Inside the Brand View All Mentorship How Do I Un-Stuck Myself? 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