Editor’s Pick Platforms Buyers Say Facebook Pre-Election Ad Period Hit With Unexpected Outages By Scott Nover Ad Tech & Mar Tech How Ad Tech Is Recovering After a Rocky Summer By Andrew Blustein AdFreak Burger King Summons the Ghost of Ronald McDonald in Voice-Activated Bloody Mary Stunt By Sara Spary Digital Transformation How Marketers Are Investing in Digital Transformation Amid the Pandemic By Patrick Kulp Adapting to Crisis Marriott Uses Loyalty Program to Roll Out New Work From Anywhere Program By Ryan Barwick Latest News Politics Krispy Kreme Wants You to Enjoy a Glazed Doughnut With Your ‘I Voted’ Sticker By Robert Klara Agencies Omnicom Sees Q3 Organic Revenue Decline By Minda Smiley Travel Kazakhstan Takes a Cue From Borat and Reminds Visitors That It’s ‘Very Nice!’ By Ryan Barwick TV / Video Apple Just Dropped a New iPhone 12 Pro Ad That Shows Off Device’s Moviemaking Power By Sara Spary Adapting to Crisis Travel Marriott Uses Loyalty Program to Roll Out New Work From Anywhere Program By Ryan Barwick CPG Sam’s Club Lets Customers Do Their Holiday Shopping in the Iconic Griswold Family Home By Kaila Mathis Experiential HBO Brings Lovecraft Country Into the Real World With Drive-In Event By Ian Zelaya Marketing Innovation Prime Video Takes the Escape Room Virtual to Promote New Show Truth Seekers By Patrick Kulp Adweek Podcasts Adweek Podcasts Talking TV Ratings and Trump on Yeah, That’s Probably an Ad By Ko Im Podcast Listener Q&A on Yeah, That’s Probably an Ad’s 200th Episode By Ko Im C-Suite CMO Moves: SiriusXM’s Denise Karkos Shares the Importance of Putting ‘Another Single on the Board’ By Heide Palermo Adweek Podcasts Adweek Podcast: Ocean Spray’s Dreamy Timing on the Dreams TikTok By Ko Im Magazine Adweek Instagram The 2020 Hot List: Honoring the Year’s Best in TV, Publishing, Digital and Brands By Jason Lynch Hot List How Adweek Media Visionary Reese Witherspoon Turned Hollywood on Its Head By Jason Lynch Hot List Sarah Cooper’s Trump Lip-Syncs Turned Pandemic Boredom Into a Career Catapult By Kelsey Sutton Data Points Infographic: Retailers Beware, You’re in for a … Scary Drop in Halloween Foot Traffic By Nicole Ortiz In case you missed it Adapting to Crisis Reese’s Made a Trick-or-Treat Robot That Roams Around Dispensing Peanut Butter Cups By Sara Spary Leadership & Talent How The Richards Group Can Keep the Business Going Amid Its Moment of Crisis By Doug Zanger Platforms What TikTok Thinks Brands Should—and Shouldn’t—Take Away From Ocean Spray’s Viral Moment By David Cohen C-Suite Philippe Krakowsky Succeeds Michael Roth as IPG CEO By Minda Smiley The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Agencies Omnicom Sees Q3 Organic Revenue Decline By Minda Smiley The Future of Agencies How Brands Can Benefit from Production in the Cloud By Doug Zanger First Things First Burger Scream; Morton’s New Look: Tuesday’s First Things First By Jess Zafarris Adweek Podcast of the Year Awards These Are Adweek’s Podcasts of the Year for 2020 By David Griner, Julian Gamboa Brand Marketing Politics Sprite’s Latest Campaign Encourages Black Youth to Vote By Paul Hiebert Brand Marketing Play-Doh for Adults May Be the Most 2020 Product Innovation Yet By Lisa Lacy Politics Krispy Kreme Wants You to Enjoy a Glazed Doughnut With Your ‘I Voted’ Sticker By Robert Klara Travel Kazakhstan Takes a Cue From Borat and Reminds Visitors That It’s ‘Very Nice!’ By Ryan Barwick Creativity Creativity New Artsy Collection Celebrates Black-Owned Galleries and Its Artists By Luz Corona Travel Ahead of the Election, Booking.com Offers a Message of Unity By Ryan Barwick Plant-Based Products Impossible’s New Mission: a Non-Dairy Milk That Will Mimic the Real Thing By T.L. Stanley Creativity With A Wink, Agency Claims ‘Credit’ Pence Viral Fly Moment By Patrick Kulp Digital Digital Transformation The 99 Problems Forms Virtual TikTok House to Back the Biden-Harris Campaign By David Cohen Digital Transformation Twitter Saw Over 118 Million Beauty Tweets From July 2019 Through July 2020 By David Cohen Digital Transformation Twitter: How to Share a Topic By Brandy Shaul Digital What Happens to the Google Antitrust Suit if Biden Wins? By Scott Nover Inside the Brand Twitter’s Dalana Brand Shares What Started Her Journey of Advocating for Workplace Equality By Luz Corona Why Evian’s Shweta Harit Says Purpose is Action, Not a Point of View By Heide Palermo CMO of Artsy Redefining Success as the “Underdog” of the Marketing World By Nadine Dietz What Aperture Investors CMO Took From His Time at MTV and Roc Nation to the Investing World By Luz Corona Programmatic Life After Lockdown Reddit Adopts a Flexible Model for the Future of Its Workforce By David Cohen Mediaweek How Ad Tech Is Recovering After a Rocky Summer By Andrew Blustein Auto GMC Creates the World’s Biggest Tweet to Promote Its 2021 GMC Yukon By David Cohen Platforms Facebook Removes 3 More Networks for Coordinated Inauthentic Behavior By David Cohen TV / Video Streaming & OTT Jon Stewart Will Host Apple TV+ Current Affairs Show By Kelsey Sutton TV / Video Apple Just Dropped a New iPhone 12 Pro Ad That Shows Off Device’s Moviemaking Power By Sara Spary Hot List 6 Ways Reese Witherspoon Is Changing the Film and TV Industry By Jason Lynch Streaming & OTT Netflix Sets Live-Action Assassin’s Creed Series Franchise By Kelsey Sutton
