Editor’s Pick Beer & Spirits Busch Light Opens Ice Shanty in Minnesota and Drops Limited-Edition Cans for Everyone Else By Sara Century Programmatic 17 Million Jobs In Jeopardy As New Privacy Bill Aims to Curtail Targeted Ads By Trishla Ostwal BRANDSHARE Busting the Myth of “Too Hard” in Advertising Clinch Diversity, Equity and Inclusion Walter Geer on the Importance of Having Tough DEI Conversations in Public By Shannon Miller Diversity, Equity and Inclusion Aflac and NFL Legend Deion Sanders Aim to Close the Medical Debt Gap With a New Initiative By Natalie Venegas BRANDSHARE FROM INMOBI Want Addressability? Choose Mobile, Not CTV Super Bowl View All Super Bowl State Farm Picks TikTok Over TV in Super Bowl Ad Shuffle By Jason Notte Super Bowl Coca-Cola Sidelines Super Bowl Ads for the Second Year in a Row By David Kaplan Super Bowl Tums to Kick Off ‘TUMSworthy Big Game Trivia’ for Super Bowl 56 By David Cohen Super Bowl Vroom Sings of the Realities of Car Shopping in Musical Super Bowl 56 Ad By Sara Century Augmented Reality View All Super Bowl State Farm Picks TikTok Over TV in Super Bowl Ad Shuffle By Jason Notte Augmented Reality Miller Lite’s Super Bowl Ad Will Air Exclusively in the Metaverse By Patrick Kulp Augmented Reality Engagement With Snapchat Lenses, Ads Has Been Red-Hot on Valentine’s Day By David Cohen Augmented Reality Los Angeles Rams, Immersiv.io Team Up on Lens for Snap’s Next-Generation Spectacles By David Cohen Retail Media View All Retail Media Can Retail Media Crash the Cool Kids’ Party? By Elizabeth Marsten Retail Media Best Buy Expands Its Ad Business With Revamped In-House Media Unit By Paul Hiebert Outlook 8 Ways Shopping Will Evolve in 2022 By Lisa Lacy Retail Media 6 Retail Marketing Predictions for 2022 By Elizabeth Marsten Promoted Content View All Navigating the Fragmented Identity Landscape in 2022 By Julian Baring, Regional President - Americas, Adform Research: The Intersection of Physical and Digital Commerce By Inmar Intelligence Meeting the Digital Content Needs of Non-Traditionally Represented Families By Rachel Berman, RD, General Manager and SVP, Verywell Family The Keys to Optimizing Your Next Digital Campaign By Similarweb Partner Experts View All How Marketers Can Best Harness Their First-Party Assets for Personalization By Mia Nolan Here’s Why the Media Industry Needs to Embrace a Multi-Currency Strategy By Jay Prasad Why Delivering an Omnichannel Experience Is Key in the Evolving Grocery Shopping Landscape By Matt Miller Focus on the Facts and Stop Guessing Who Your Future Customers Are By Loch Rose Microlearning View All The Power of Advertising on the Second Screen Understanding How Social Values Can Help Brands Build Trust and Make Connections Mastering the Art and Science of Subscriber Care How Publisher Audits Reduce Fraud Risk and Improve ROI Adweek Podcasts View All CMO Moves Special Edition: CMOs and the Culture Conundrum By Heide Palermo Adweek Podcasts Adweek Podcast: Marketing’s Addiction to the ’90s By Al Mannarino Adweek Podcasts Adweek Podcast: Everything to Expect in 2022 By Al Mannarino Adweek Podcasts Adweek Podcast: The Origin Story of ‘I’m Lovin’ It’ By Al Mannarino Magazine Outlook Editor’s Letter: Introducing Adweek’s 2022 Global Theme By Stephanie Paterik Outlook Adweek’s 2022 Outlook for Media, Marketing and Tech By Adweek Staff Outlook Programmatic Players Lunge Toward Connected TV in 2022 By Zach Rodgers Voice 5 Ways to Make the Most of CES 2022 By Lena Petersen In case you missed it Ads of the Year 2021’s Best Ads Mashup in Less Than 3 Minutes By Breana Mallamaci Outlook 15 Creative-First Agencies We’re Watching in 2022 By Jameson Fleming Year in Review Top 5 Cannabis Marketing Moves of 2021 By T.L. Stanley Ads of the Year The Top 10 Weirdest Ads of 2021 By Brittaney Kiefer The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Voice Why You Can No Longer Take 3 Months to Make Hiring Decisions By Brian Dolan Diversity, Equity and Inclusion Walter Geer on the Importance of Having Tough DEI Conversations in Public By Shannon Miller Automotive Acura Debuts First Anime Ads as Part of 2022’s Virtual Sundance Film Fest By T.L. Stanley Leadership & Talent Former Dyson Global Creative Director Mikey Farr Joins 72&Sunny Amsterdam By Stephen Lepitak Brand Marketing View All Super Bowl State Farm Picks TikTok Over TV in Super Bowl Ad Shuffle By Jason Notte Super Bowl Coca-Cola Sidelines Super Bowl Ads for the Second Year in a Row By David Kaplan Diversity, Equity and Inclusion Sports Illustrated Swimsuit Promotes Gender Equality With New Advertising Requirements By Natalie Venegas Diversity, Equity and Inclusion Aflac and NFL Legend Deion Sanders Aim to Close the Medical Debt Gap With a New Initiative By Natalie Venegas Commerce View All Advertising Marketing Morsels: Bologna Face Masks, Coke Bots and More By Jess Zafarris, Paul Hiebert International In Apple’s Delightful Chinese New Year Ad, It Takes a Village (to Go to Mars) By David Griner Augmented Reality Miller Lite’s Super Bowl Ad Will Air Exclusively in the Metaverse By Patrick Kulp Super Bowl Vroom Sings of the Realities of Car Shopping in Musical Super Bowl 56 Ad By Sara Century CONVERGENT TV View All Streaming & OTT Jon Hamm Is Mad, Man, as Apple TV+ Casts Everyone But Him By Mollie Cahillane Streaming & OTT Criminal Minds and Lucifer Are Among 2021’s Most Streamed Shows By Mollie Cahillane Streaming & OTT With 221.8 Million Global Subscribers, Netflix Still Has ‘Tremendous Room for Growth’ By Mollie Cahillane Measurement How Comscore’s New CMO Wants to Reshape the Future of Measurement By Mollie Cahillane Creativity View All Politics Louisiana Senate Candidate Makes History, Breaks Internet With Weed-Smoking Ad By T.L. Stanley Gaming Spot for Gaming Title ‘Grid’ Chases Netflix Bingers By Stephen Lepitak PSAs Haunting Film From the Canadian Centre for Child Protection Traces the Impact of Abuse By Samantha Nelson Awards & Honors New York Festivals Advertising Awards Will Shine a Spotlight on Nigerian Creatives By Kyle O’Brien Inside the Brand View All CMO Moves Special Edition: CMOs and the Culture Conundrum By Heide Palermo Innovators Taco Bell’s Matt Prince Has Always Seen the Brand’s Timeless Potential By Al Mannarino Women Trailblazers Former PR Exec Makes the Earth Her Client as Eco-Activist By Luz Corona C-Suite The Latest CMOs Making Moves By Heide Palermo Media View All Leadership & Talent Twitter Shakes Up Its Security Ranks as Peiter Zatko, Rinki Sethi Are Out By David Cohen Voice Advertising in 2022: Time to Look Up By Ruben Schreurs Ad Tech ‘Hurt All Constituents’: Fresh Concern Over Google’s Alleged Ad Auction Rigging By Catherine Perloff Chat & Messaging Messenger Kids: How to Download Sticker Packs By Brandy Shaul Performance Marketing View All Performance Marketing Community-Led Growth Is the New Product-Led Growth Strategy By Amanda Natividad Retail Media Can Retail Media Crash the Cool Kids’ Party? By Elizabeth Marsten Performance Marketing 5 Performance Marketing Trends to Watch in 2022 By Jessica Hawthorne-Castro Performance Marketing To Connect Consumers’ Searches to Brands, Focus on Delivering Answers, Not Keywords By Jane L. Levere, David Kaplan Programmatic View All Programmatic Brands Are Overconfident With Their Privacy Approach By Trishla Ostwal Programmatic 17 Million Jobs In Jeopardy As New Privacy Bill Aims to Curtail Targeted Ads By Trishla Ostwal Voice The Data Avalanche and What to Do With It By John Story Connected TV Ad Tech Company MNTN Acquires QuickFrame to Glue Together Creative and Media By Meseret Ambachew Social Marketing View All Chat & Messaging Messenger, Instagram Set Ghostbusters: Afterlife Movie Mate By David Cohen Super Bowl Tums to Kick Off ‘TUMSworthy Big Game Trivia’ for Super Bowl 56 By David Cohen Sports Marketing NHL Details 2022 Truly Hard Seltzer NHL Fan Fair By David Cohen Augmented Reality Engagement With Snapchat Lenses, Ads Has Been Red-Hot on Valentine’s Day By David Cohen
