Editor’s Pick

Fashion & Apparel

Would You Pay $715 for A&W Apparel? The Chain’s New Swag Takes Brand Merch to a New Level

By T.L. Stanley


The news about Nielsen should be a wake-up call for the industry to unite around a common solution for the industry-wide challenge of measurement and data.

BRANDSHARE FROM ENGINE

Why Nielsen’s Failure Is an Opportunity for the Industry

Food & Beverage
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An A&W logo is shown stitched onto a brown varsity jacket

Fashion & Apparel

Would You Pay $715 for A&W Apparel? The Chain’s New Swag Takes Brand Merch to a New Level

By T.L. Stanley

Just Egg Avoids the Tropes to Present People's Real Mornings

Food & Beverage

Just Egg Avoids the Tropes to Present People’s Real Mornings

By T.L. Stanley

janda lukin

Brandweek

How Campbell Snacks Finds the Courage to Disrupt Itself

By Paul Hiebert

Pixelated mascots in a lawsuit

Ad of the Day

Unidentified Fast Food Mascots Sue Alpha Foods for Turning Them Into Vegans in New Ad

By Shannon Miller

Gaming
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To Be King of Candy Crush, You'll Have to Get Through Khloé Kardashian

Mobile Gaming

To Be King of Candy Crush, You’ll Have to Get Through Khloé Kardashian

By Eva Kis

collage of speaker headshots from elevate: mobile gaming

Mobile

Watch the First Elevate: Mobile Gaming Summit

By Breana Mallamaci

Gaming

Ryan Reynolds and Rob McElhenney Announce Wrexham Will Be in EA’s FIFA 22. But Where?

By Stephen Lepitak

Gaming

PlayStation Reimagines Chess as a Futuristic Battle Between Royalty and Underdogs

By Brittaney Kiefer

Brandweek
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janda lukin

Brandweek

How Campbell Snacks Finds the Courage to Disrupt Itself

By Paul Hiebert

gabrielle union

Brandweek

Gabrielle Union: ‘My Overall Goal Is to Increase Diversity and Inclusion in a Real Way’

By Kathryn Lundstrom

Brandweek conversation with CMO of Target Cara Sylvester

Brandweek

At Target, Customer Experience ‘Is the North Star, Always’

By Rafael Canton

Google VP of marketing Marvin Chow

Brandweek

Google Exec Says Pandemic Has Reinvigorated Purpose-Driven Marketing

By Patrick Kulp

Promoted Content
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When Marketing Goes Haywire

By Smartsheet


Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ


How Advertisers and Publishers Are Solving Data Deprecation Challenges Together

By Permutive


Could Income Data Be Limiting Your Targeting Strategy?

By Windfall Data

Partner Experts
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Who Are Connected Consumers and How Can You Engage and Delight Them?

By Andrew Cole


Gumtree Embraced What People Really Thought of Its Re-commerce Site and Turned It Into Creative Gold

By Ross Jauncey


3 Challenges to Improving Personalized Experiences and Engagement

By Adrienne Beck


How a Top Audio Ad Producer Is Taking on Equitable Voice Casting

By Roger Sho Gehrmann

Microlearning
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Maximize the Value of First-Party Data for Today and Tomorrow


The Power of Advertising on the Second Screen


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

Adweek Podcasts
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Metaverse

Adweek’s New Original Podcast — Metaverse Marketing

By Nick Gardner

yeah that's probably an ad text on a bright yellow background

Adweek Podcasts

Adweek Podcast: The Little Lad Who Loves Berries and Cream

By Nick Gardner

yeah that's probably an ad text on a bright yellow background

Adweek Podcasts

Adweek Podcast: Honoring The Trevor Project

By Nick Gardner

CMO Moves

Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

By Jordan Praitano, Julian Gamboa

Magazine

This is a Profile

Brand Genius

10 Marketers Who Guided Their Brands With Resilience and Ingenuity When It Mattered Most

By Adweek Staff

This is a Profile

Brandweek

Why JLo’s Star Won’t Stop Rising

By Lisa Granatstein

This is a Profile

Brandweek

Adweek’s 2021 Constellation Awards Winners Epitomize the Power of Creative Collaboration

By Tiffany Moustakas

This is a Profile

Programming & Performance

Broadcasters Expect Linear Bounce Back This Season After Pandemic Ratings Plummet

By Jason Lynch

In case you missed it

This is a Profile

Programming & Performance

MRC Strips Accreditation from Nielsen’s National and Local TV Measurement Services

By Kelsey Sutton

This is a Profile

Technology

Hasan Minhaj Expertly Slays FOMO in Samsung and Verizon’s First Co-Branded Campaign

By Shannon Miller

This is a Profile

Data & Insights

Yes, Pumpkin Spice Is Arriving Earlier Each Year—Driven by Gen Z and Millennial Demand

By Kathryn Lundstrom

This is a Profile

Sports Marketing

Tony Hawk’s Blood Was Infused Into a Skateboard Design by Liquid Death

By T.L. Stanley

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace
GET STARTED TODAY

Agencies
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WPP Milan

The Future of Agencies

WPP Continues Global Office Consolidation With New Hub in Milan

By Brittaney Kiefer

An A&W logo is shown stitched onto a brown varsity jacket

Fashion & Apparel

Would You Pay $715 for A&W Apparel? The Chain’s New Swag Takes Brand Merch to a New Level

By T.L. Stanley

W+K Portland Names JP Petty ECD to Help Brands Become Part of the Cultural Conversation

Leadership & Talent

W+K Portland Names JP Petty ECD to Help Brands Become Part of the Cultural Conversation

By Jameson Fleming

CreatorIQ and Tribe Dynamics

Influencers & Creators

To Better Measure ROI on Influencer Marketing, CreatorIQ Acquires Tribe Dynamics

By Emmy Liederman

Brand Marketing
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Metaverse

Adweek’s New Original Podcast — Metaverse Marketing

By Nick Gardner

Just Egg Avoids the Tropes to Present People's Real Mornings

Food & Beverage

Just Egg Avoids the Tropes to Present People’s Real Mornings

By T.L. Stanley

Sports Marketing

The Philadelphia 76ers Name Crypto.com as Next Jersey Patch Sponsor

By Patrick Kulp

B-to-B

This Atmospheric Spot for Maersk Promotes the Brand’s New Logistics Services

By Stephen Lepitak

Commerce
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janda lukin

Brandweek

How Campbell Snacks Finds the Courage to Disrupt Itself

By Paul Hiebert

Ecommerce

French Ecommerce Platform Mirakl Raises $500 Million as It Looks to Expand Overseas

By Patrick Kulp

insights thredup retail

Sustainability

Sustainability and New Revenue Streams Are Driving Brands to Online Resale Marketplaces

By Kathryn Lundstrom

Zillow CMO Aimee Johnson

Brandweek

How Zillow Is Supporting Consumers Through the Hard Parts of Moving

By Emmy Liederman

CONVERGENT TV
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Programming & Performance

As TV Viewing Habits Shift, Networks Vow Patience With Fall’s New Shows

By Jason Lynch

Briefly

Samba TV Adds Former Fox Exec Meredith Brace as CMO

By Mollie Cahillane

Briefly

ViacomCBS Rolls Out Discounted Showtime and Paramount+ Streaming Bundle

By Kelsey Sutton

Programming & Performance

Family Guy Gets Serious About Covid-19 Vaccinations in Animated PSA

By Mollie Cahillane

Creativity
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Graphic of a billboard with an infected world being injected as passerby's walk by.

Voice

How Your Health Care Message Can Reach Black and Brown Communities

By JinJa Birkenbeuel

Pixelated mascots in a lawsuit

Ad of the Day

Unidentified Fast Food Mascots Sue Alpha Foods for Turning Them Into Vegans in New Ad

By Shannon Miller

Serena Williams as an illustrated Wonder Woman

AdFreak

Serena Williams to Star as Wonder Woman in a Comic Book Series From DirecTV

By Sara Century

yeah that's probably an ad text on a bright yellow background

Adweek Podcasts

Adweek Podcast: The Little Lad Who Loves Berries and Cream

By Nick Gardner

Inside the Brand
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Innovators

Could You be Curated by Kohl’s? The Retailer Wants to be Your Digital Personal Shopper

By Julian Gamboa

HBO Max’s Jackie Gagne Is Letting Black Audiences Know They Are Seen, Heard and Valued

Women Trailblazers

HBO Max’s Jackie Gagne Is Letting Black Audiences Know They Are Seen, Heard and Valued

By Luz Corona

How An Engaged Community Keeps Peloton Pedaling Their Way Into Success

Innovators

How An Engaged Community Keeps Peloton Pedaling Its Way to Success

By Julian Gamboa

Mentorship

3 Themes for Micro-influencers to Keep in Mind When Working with Brands

By Joel Nomdarkham

Media
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Platforms

Instagram: How to Hide a Suggested Post From Your Feed

By Brandy Shaul

Publishing

Someone Is Trolling Politico by Redirecting Its New Product to a Rival Website

By Mark Stenberg

Platforms

Portal From Facebook Unveils Portal Go, Next-Generation Portal+

By David Cohen

Columnist Network

For Brands That Follow Creator Trends, the Possibilities Are Endless

By Dorothy Hui

Performance Marketing
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a person standing in front of a giant computer screen

Web Design

3 Ways to Boost Digital Engagement With Better Accessibility Solutions

By Ran Ronen

illustration of people shopping

Columnist Network

Avoid Opportunistic Marketing During Hispanic Heritage Month

By Hernan Tagliani

woman texting

Customer Experience

Despite Some Risks, More Brands Are Blowing Up Consumers’ Phones With Texts

By Emmy Liederman

How Your B-to-B Marketing Strategy Can Pack An Emotional Punch

Performance Marketing

How Your B-to-B Marketing Strategy Can Pack an Emotional Punch

By Vic Vaswani

Programmatic
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Platforms

Facebook Has Been Underreporting iOS Web Conversions by Roughly 15%

By David Cohen

Graphic of a computer screen in a desert. Computer screen reads: Programmatic Advertising.

Voice

Navigating the Virtual Wild West That Is Programmatic Advertising

By Sonja Kristiansen

crypto currency blockchain crackdown

Blockchain

The Crypto Crackdown: How Ad Regulators and Platforms Are Targeting Scammers

By Stephen Lepitak

The Future of Identity

Apple iOS 15 Has Marketers Poised for Hardship

By Ronan Shields

Social Marketing
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Sports Marketing

NHL Inks Multiyear Sponsorship Pact With Currency Exchange Provider OFX

By David Cohen

Platforms

Pinterest Predicts Sees 80% Success Rate for 2021

By David Cohen

Platforms

Twitter Official Partner Program Welcomes 7 New Members

By David Cohen

Platforms

TikTok Welcomes the Return of Broadway Shows

By David Cohen