EDITOR'S PICKSYou Can Now Buy Patrón Tequila With a Swipe on Instagramby Ann-Marie AlcántaraYou Can Now Buy Patrón Tequila With a Swipe on Instagramby Ann-Marie AlcántaraYou Can Now Buy Patrón Tequila With a Swipe on Instagramby Ann-Marie AlcántaraYou Can Now Buy Patrón Tequila With a Swipe on Instagramby Ann-Marie AlcántaraProgramming & PerformanceChristmas Comes Early for Lifetime, Which Shifts to 24/7 Holiday Movies on Fridayby Jason LynchAd of the DayThinx Imagines a World Where Men Get Periods and How It Would Change Our Cultureby Ann-Marie AlcántaraStreaming & OTTRonan Farrow’s New Book Is Getting Turned Into a Podcastby Sara JerdeFirst Things FirstCEO Changes at Nike and Under Armour; Should Brands Get Political?: Wednesday’s First Things Firstby Jameson FlemingCreative Agency JohnXHannes Is Dissolving as Founders Part WaysThe founders of the self-described 'creative collective,' John McKelvey and Hannes Ciatti are starting their own individual shops.Nike CEO Mark Parker Steps Down After 4 DecadesParker, who has been with the brand for four decades and stepped into the CEO role in 2006, will stay on as an executive chairman.Snapchat’s Third Quarter Brings Big GainsGoing to a Halloween Party as Lil Nas X? Spotify Has Your Costume CoveredCraft Worldwide’s CTO Helped Coke and Harry Potter InnovateFamily-owned Smarties Keeps the Nostalgia Brand RollingInfographic: Consumers Aren’t Sure They Want Brands to Get PoliticalCelebrating Creativity at Media Plan Of the YearUnder Armour’s Kevin Plank Steps Down as CEO but Isn’t Leaving EntirelyPopular Now1 You Can Now Buy Patrón Tequila With a Swipe on Instagram2 Nike CEO Mike Parker Steps Down3 Burger King Gives Dead People a Taste of Its New Ghost Whopper for Halloween4 Roku to Acquire Dataxu for $150 Million5 Infographic: Consumers Aren’t Sure They Want Brands to Get PoliticalSnapchat’s Third Quarter Brings Big GainsGoing to a Halloween Party as Lil Nas X? Spotify Has Your Costume CoveredCraft Worldwide’s CTO Helped Coke and Harry Potter InnovateFamily-owned Smarties Keeps the Nostalgia Brand RollingInfographic: Consumers Aren’t Sure They Want Brands to Get PoliticalCelebrating Creativity at Media Plan Of the YearUnder Armour’s Kevin Plank Steps Down as CEO but Isn’t Leaving EntirelyRoad to Brandweek Read more >BrandweekThe Road to Brandweek: Vans’ Nick Street on Fostering Creativity in Customersby Robert KlaraBrandweekThe Road to Brandweek: Mondelez’s Patty Gonzalez on Why Brand Authenticity Is Mandatoryby Lisa LacyBrandweekThe Road to Brandweek: Frito-Lay’s Rachel Ferdinando on Gen Z and the State of Snackingby Shoshana WodinskyTravelThe Road to Brandweek: JetBlue’s Elizabeth Windram on Meeting Sky-High Expectationsby Ryan Barwick40 Years BoldHighlights and head-scratchers from four decades of Adweek Read more >Highlights and head-scratchers from four decades of AdweekThe Most Fascinating Spokespeople of the Last 40 Yearsby Robert KlaraExecs From P&G, Citi and Verizon on the Evolution of Adweekby Chris AriensThe Champions of Diversity and Inclusion on What Adweek Has Meant to Themby Chris AriensThese 5 Pre-Internet Technologies Revolutionized How We Eat, Shop and Liveby Robert KlaraThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekHot ListThe 2019 Hot List: The Digital, Publishing and TV People and Brands That Shined Brightestby Lisa GranatsteinHot ListAfter Wrapping Big Bang, Chuck Lorre Is Still Making a Big Impact on Broadcast—and Streamingby Jason LynchHot ListFor Ava DuVernay, ‘Heart-Expanding’ Storytelling Matters More Than the Mediumby Kelsey SuttonAd Tech & Mar TechPresenting the Winners of Adweek’s Readers’ Choice: Best of Tech Awardsby Adweek StaffIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsData & InsightsPeople Apparently Don’t Want Brands to Take a Stance on Political Issues, Study Saysby Minda SmileyLeadership & TalentUnder Armour’s Kevin Plank Steps Down as CEO but Isn’t Leaving Entirelyby Diana PearlConvergent TVWhy 2020 Will Be a Big Year for CBS All Accessby Lisa LacyAccountsTripAdvisor Sends $150 Million Global Creative Account to Motherby Erik OsterLeadership & TalentTommy Hilfiger Has a New CMO to Lead a New Marketing Strategyby Diana PearlDigitalFacebook Ads VP Rob Goldman Has Departed the Companyby Shoshana WodinskyAd Tech & Mar TechRoku to Acquire Dataxu for $150 Millionby Ronan ShieldsEsportsEsports Brands Are Now Focusing on Maintaining Players’ Healthby Mitch ReamesGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me.Sign Me UpPlease enter a valid email address.×Please complete all fields.×Please confirm with the Recaptcha.×Recaptcha response was incorrect.×You are already subscribed to this newsletter. To update your preferences, click here.×Thank you. Your newsletter preferences have been updated.×An error has occurred, please try again later×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagramYou are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramWhy Brands Need to Put Consumers’ Wants and Needs at the Heart of Marketing Strategies AgenciesAgenciesCreative Agency JohnXHannes Is Dissolving as Founders Part Waysby Minda SmileyAdFreakNutriBullet’s Fake Influencers Give Absurd Advice You Probably Shouldn’t Followby T.L. StanleyPeople Apparently Don’t Want Brands to Take a Stance on Political Issues, Study SaysBurger King Gives Dead People a Taste of Its New Ghost Whopper for HalloweenWith ‘Fake News’ Trademark, a Journalism Group Seeks to Take Power From TrumpJohnson & Johnson Sends US Consumer Health Business to MDC Partners’ DonerSandra Oh Politely Insists You Travel Like a Canadian in Spot for Air CanadaTripAdvisor Sends $150 Million Global Creative Account to MotherView more in Agencies >Brand MarketingFirst Things FirstCEO Changes at Nike and Under Armour; Should Brands Get Political?: Wednesday’s First Things Firstby Jameson FlemingTop of MindThe Female Quotient CEO Won’t Quit Until There’s True Equality in the Workplaceby Nadine DietzFamily-owned Smarties Keeps the Nostalgia Brand RollingCraft Worldwide’s CTO Helped Coke and Harry Potter InnovateInfographic: Consumers Aren’t Sure They Want Brands to Get PoliticalNike CEO Mark Parker Steps Down After 4 DecadesTommy Hilfiger Has a New CMO to Lead a New Marketing StrategyUnder Armour’s Kevin Plank Steps Down as CEO but Isn’t Leaving EntirelyView more in Brand Marketing >Inside the BrandA community for marketers to learn, grow and be inspiredA community for marketers to learn, grow and be inspired From Wall Street to Fashion to Tech, How The Trade Desk CMO Stays on the Cutting Edge by Nadine Dietz Flighthouse’s Jacob Pace On Monetizing Music And Mastering TikTok by Nick Gardner Executive Mentor Program: How It Works by Nadine Dietz Drunk Elephant Founder Talks Modern Retail Engagement and Expansions by Alexa Comeau View more >CreativityMedia Plan of the YearCelebrating Creativity at Media Plan Of the Yearby Alexa ComeauCreativityBulleit’s 3D-Printed Sneakers Show What May Be the Future of Shoemakingby Patrick KulpAn AI’s ‘Dreams’ Become an Immersive Art Exhibit That Reimagines New YorkDrink at Your Own Risk: Liquid Death Hires Witch Doctor to Hex Its WaterThe ‘Quietest Library on Earth’ Faces a Noisy Coup in Design Army’s Stylish New SpotArtists With Developmental Disabilities Partner With Industry Creatives, and Everyone WinsAhead of National Period Day, ‘See Red’ Argues for Menstruation VisibilityBurger King’s Mascot Hand-Delivers Food Through Uber EatsView more in Creativity >DigitalSocial Pro DailyTrick or Treat: Halloween Was Facebook IQ’s Hottest Hot Topic in Septemberby David CohenPublishers & PlatformsSnapchat’s Third Quarter Brings Big Gainsby Shoshana WodinskyDark Mode Comes to Twitter’s Android AppFacebook Ads VP Rob Goldman Has Departed the CompanyInstagram’s IGTV Long-Form Video Destination Adds Support for SeriesBut How Does This Song Make You Feel? Pandora Thinks It Knows47 Attorneys General Are Now Part of the Multistate Antitrust Investigation Into FacebookFacebook IQ: Generation Z Wants to See More Diversity in AdvertisingView more in Digital >ProgrammaticAd Tech & Mar TechRoku to Acquire Dataxu for $150 Millionby Ronan ShieldsAd Tech & Mar TechBig Tech Is Implementing More Privacy Measures Thanks to Public Scrutiny and a Changing Marketby Ronan ShieldsAd Tech & Mar TechRubicon Project Adds Header Bidding Tools With RTK.io Acquisitionby Ronan ShieldsVoiceBid Shading Is Covering for Inefficient Programmatic Algorithmsby Jeremy FainView more all coverage >TV / VideoProgramming & PerformanceChristmas Comes Early for Lifetime, Which Shifts to 24/7 Holiday Movies on Fridayby Jason LynchStreaming & OTTRonan Farrow’s New Book Is Getting Turned Into a Podcastby Sara JerdeWhy 2020 Will Be a Big Year for CBS All AccessAfter Wrapping Big Bang, Chuck Lorre Is Still Making a Big Impact on Broadcast—and StreamingNetflix’s Cindy Holland Relies on Data and Gut Instinct to Disrupt the TV IndustryNielsen Can Now Measure (Some) Amazon Prime Video RatingsOn the Adweek Podcast: The Making of the 2019 Hot ListRevealing Adweek’s Hot List Winners; 2 CMOs Step Down: Monday’s First Things FirstView more in TV / Video >