Editor’s Pick Publishing Publishers Embrace Buy Now, Pay Later Technology to Streamline Commerce By Mark Stenberg Streaming & OTT Streaming Services Crash Linear’s Holiday TV Programming Party By Kelsey Sutton Partner Expert What Does the Ideal Retail Media Network Look Like? 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By Al Mannarino Business of Marketing How Discover Is Creating Meaningful Change in Diversity and Inclusion By Al Mannarino CMO Moves Bombas CMO on Using Learning as a Love Language By Jordan Praitano Metaverse Marketing Podcast Catch Up on Season 1 of Adweek’s Metaverse Marketing Podcast By Al Mannarino, Nick Gardner Magazine Agency of the Year The Martin Agency Is Adweek’s 2021 US Agency of the Year By Jameson Fleming Agency of the Year TBWA Is Adweek’s 2021 Global Agency of the Year By Kyle O’Brien Agency of the Year Mischief @ No Fixed Address Is Adweek’s 2021 Breakthrough Agency of the Year By Shannon Miller Agency of the Year Publicis Italy Is Adweek’s 2021 International Agency of the Year By Brittaney Kiefer In case you missed it Sustainability Advertising to Save the Earth: the Campaigns of COP26 By Stephen Lepitak & Brittaney Kiefer Retailing Catherine O’Hara Loses Kevin (Hart) in Chase’s Home Alone Throwback Holiday Ad By Sara Century AdFreak Squid Game Inspired an App to Drop 10,000 of These Cards in New York and Miami By T.L. Stanley Columnist Network The Metaverse Doesn’t Always Stay in the Metaverse By Christina Wootton The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Creative Ryan Reynolds Has an Idea for Brands Struggling With Connected TV By Rafael Canton Ads of the Year The 25 Best Ads of 2021 By David Griner, Shannon Miller, Stephen Lepitak Leadership & Talent Wunderman Thompson Elevates Audrey Melofchik to North America CEO By Kyle O’Brien Data & Insights GroupM and Zenith Project Ad Spend Will Grow, Led by Digital By Olivia Morley, Stephen Lepitak Brand Marketing View All Plant-Based Products This Ad Has a Simple Tip for Getting Boomers To Eat Plant-Based This Holiday By T.L. 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By Alexandra Carter Beer, Spirits & Cannabis These Custom Sailor Jerry Holiday Sweaters Showcase Tattoos By Sara Century CONVERGENT TV View All Streaming & OTT Streaming Services Crash Linear’s Holiday TV Programming Party By Kelsey Sutton Programming & Performance Disney Repositions FX as Global Programming Brand, Drops FX on Hulu Moniker By Jason Lynch Programming & Performance Following Covid Delays, ABC Finally Returns to Live in Front of a Studio Audience By Jason Lynch Programming & Performance Lifetime’s Newest Holiday Movie Is Actually Olay Branded Content By Mollie Cahillane Creativity View All Columnist Network It’s Up to Brands to Bridge the Gap Between Art and Tech By Anastasia Leng PSAs This Anti-Drunk Driving Campaign Is a Surreal Ode to Male Friendship By Brittaney Kiefer Design Pantone Develops a Color Palette to Promote the Beauty of Finland By Stephen Lepitak Health and Wellness Skyn Places Common Unsafe Sex Excuses on Its Packs to Mark World Aids Day By Stephen Lepitak Inside the Brand View All Business of Marketing How Discover Is Creating Meaningful Change in Diversity and Inclusion By Al Mannarino CMO Moves Bombas CMO on Using Learning as a Love Language By Jordan Praitano Women Trailblazers How to Turn Your Media Experience Into a Celeb Brand-Building Powerhouse By Luz Corona CMO Moves Wendy’s Carl Loredo on Growing the “Challenger Brand with a Charm” By Jordan Praitano Media View All Publishing Publishers Embrace Buy Now, Pay Later Technology to Streamline Commerce By Mark Stenberg Sports Marketing Sports Organizations Are Scrambling to Get In on the NFT Craze By Patrick Kulp Gaming Facebook Gaming Adds New Social Features for Streamers, Viewers By Brandy Shaul Chat & Messaging Messenger Kids Rolls Out 3 New Features By David Cohen Performance Marketing View All Performance Marketing Marketers Need to Understand the Difference Between Segments and Personas By Stephen H. Yu Performance Marketing While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data By Erik Matlick Performance Marketing Crossing the Finish Line: How Audio Out of Home Helps Brands Make the Sale By Tara Weiss Columnist Network Online Communities Are Key to Understanding Your Audience By Timo Pelz Programmatic View All B-to-B LinkedIn Kick-Starts Process of Using First-Party Data for B-to-B Marketing By David Cohen Programmatic Optable Names Former Index Exchange James Prudhomme as CRO By Meseret Ambachew Programmatic CTV Measurement Firm Innovid Up 10% in NYSE Debut By Meseret Ambachew Data Security Cookies Browser Extension Uses Avatars in Online Privacy Campaign By Stephen Lepitak Social Marketing View All Platforms Life After Facebook: Inside the Platform Strategy for Cosmetics Company Lush By Catherine Perloff Platforms This Holiday Season, Social Marketers Adapt to Ad Inflation and Diminished Targeting Capabilities By Catherine Perloff Platforms The Home Depot Sponsors Nextdoor’s Cheer Map By David Cohen Blockchain Meta Loosens Restrictions on Cryptocurrency Advertising By David Cohen
