Editor’s Pick Sustainability Jurassic World’s Sustainable Merchandise Takes Movie Souvenirs to the Next Level By Kathryn Lundstrom Creative VW and Johannes Leonardo Pivot From Crisis Mode to a More Humorous Tone By Kyle O’Brien Brandshare Creative Commerce Is at the Center of Industry Change Cannes Lions Creative These Are the 2022 Winners of D&AD’s Coveted Black Pencils By Brittaney Kiefer Ad Tech Google’s Privacy Sandbox Origin Trials Are Officially in the Experimental Stage By Catherine Perloff FROM ADWEEK BRANDED WITH TELEVISAUNIVISION To Reach Hispanics, Language and Culture Are Paramount TV Upfronts View All Columnist Network In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments By Erin Schmidt TV Upfronts CBS’ Summer Campaign for Ghosts Keeps Spirit of Show Alive During Hiatus By Bill Bradley TV Upfronts Warner Bros. Discovery and Brightline Create 2 New Streaming Ad Formats for Upfront By Mollie Cahillane TV Upfronts Rob Tuck on ‘the Elephant in the Room’ During The CW’s Upfront By Bill Bradley Social Media Week View All Social Commerce Reimagining Beauty in the Experience Economy By Alexandra Bower Metaverse How Brands and Artists Work Together in the Metaverse By Alexandra Bower Audience Engagement Creating New Audiences and Building Community With Creators By Alexandra Bower Creative PepsiCo On Connecting With Consumers in Web3 By Alexandra Bower Augmented Reality View All Columnist Network There’s No Better Time for Brands to Bet on Augmented Reality By Kathleen Gambarelli Creative AAPI Creative Spotlight: Resh Sidhu Is Charting a New Path in Augmented Reality By Sara Century Augmented Reality Snapchat, Insomniac Events Team Up on 4 Lenses for Electric Daisy Carnival Las Vegas By David Cohen Adweek Podcasts Jadu AR Merges Reality and AR Into the Mirrorverse By Colin Daniels Promoted Content View All Slay the Monsters of Marketing Data By Treasure Data Beautiful Things Happen When Video Meets Display By Criteo Reimagine the Ad Experience By Amazon Ads The Key to Survive and Thrive During Supply Chain Upheaval By Ben Eachus, CEO and Co-founder, Flowspace Partner Experts View All The Role Total Video Planning Plays in Upfronts By Tim Spengler It’s Time to Spring Clean Your CDP, and Portable Identity Can Help By Dana Moroze Why Contextual Targeting Is a Winning Podcast Advertising Strategy By Molly Mitchell Why Smart Brands Are Turning to Latin America for Creative Talent By Ajit Kara Microlearning View All Understanding How Social Values Can Help Brands Build Trust and Make Connections Why Marketers Need Collaborative Work Management The Power of Advertising on the Second Screen Mastering the Art and Science of Subscriber Care Adweek Podcasts View All Women in Sports MPWIS Podcast: Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena By Adweek Staff Adweek Podcasts The Great Fail Podcast: Mystery of the Carrian Group By Debra Chen Adweek Podcasts Komorebi Collective Is Diversifying the Crypto Space By Colin Daniels Adweek Podcasts How Powerful Insights Beat Shiny Tactics with Gayle Troberman, CMO of iHeartMedia By Adweek Staff Magazine Media All-Stars These 19 Executives Are Driving the Evolution of Media Agencies By Adweek Staff TV Upfronts How Yellowstone Turned Taylor Sheridan Into TV’s Most Prolific and Valuable Creator By Jason Lynch Media All-Stars How Crossmedia U.S. CEO Kamran Asghar Grew the Agency From the Ground Up By Olivia Morley Media All-Stars Meet Michelle Morgan, the Media Buyer Behind Dove’s Purpose-Driven Work By Emmy Liederman In case you missed it TV Upfronts The Ultimate Guide to 2022 Broadcast TV Renewals and Cancellations By Jason Lynch AdFreak These Special Burger King Whoppers Cater to the Weirdest Pregnancy Cravings By Brittaney Kiefer Leadership & Talent Unilever Doesn’t Have a CMO Any More—Here’s Why By Rebecca Stewart Sustainability Liquid Death Recruits Porn Stars for a Sustainability-Themed Campaign By T.L. Stanley The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Creative VW and Johannes Leonardo Pivot From Crisis Mode to a More Humorous Tone By Kyle O’Brien Accounts Audible Consolidates $500 Million Global Media Account With Wavemaker By Olivia Morley Diversity, Equity and Inclusion AAPI Agency Leaders Remind Marketers That Asian Americans Are ‘Not a Monolith’ By Emmy Liederman Voice There Is More to a Flexible Workplace Than Meets the Eye By Michael Olguin Brand Marketing View All Sustainability Jurassic World’s Sustainable Merchandise Takes Movie Souvenirs to the Next Level By Kathryn Lundstrom Leadership & Talent As Financial Services Face More Volatility, Prudential Taps United Way’s Stan Little as Business CMO By David Kaplan Social Commerce Reimagining Beauty in the Experience Economy By Alexandra Bower Metaverse How Brands and Artists Work Together in the Metaverse By Alexandra Bower Commerce View All Metaverse Complex’s Third Annual Metaverse Event Goes All In on Virtual Commerce By Patrick Kulp Fashion & Apparel Saks Off 5th Debuts Rewards Program in Ongoing Brand Revamp By Samantha Nelson Branding Pepsi Will No Longer Sponsor the Super Bowl Halftime Show By Jason Notte, Paul Hiebert Columnist Network There’s No Better Time for Brands to Bet on Augmented Reality By Kathleen Gambarelli CONVERGENT TV View All Columnist Network In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments By Erin Schmidt TV Upfronts CBS’ Summer Campaign for Ghosts Keeps Spirit of Show Alive During Hiatus By Bill Bradley TV Upfronts Warner Bros. Discovery and Brightline Create 2 New Streaming Ad Formats for Upfront By Mollie Cahillane TV Upfronts Rob Tuck on ‘the Elephant in the Room’ During The CW’s Upfront By Bill Bradley Creativity View All Diversity, Equity and Inclusion Miller Lite Celebrates the Legacy of LGBTQ+ Bars With ‘Beers & Queer History’ Guidebook By Natalie Venegas Creative These Are the 2022 Winners of D&AD’s Coveted Black Pencils By Brittaney Kiefer Creative AAPI Creative Spotlight: Film Director Stevo Chang Forged His Own Path By Natalie Venegas Creative These Live Missing Person Billboards Use Moving Images to Make Them More Memorable By Rebecca Stewart Inside the Brand View All Innovators Hydrow’s Head of Community on the Power of Writing It Down By Matt Kerbel CMO Moves Lululemon’s CBO on Community As the Output of Authentic Human Connection By Matt Kerbel Women Trailblazers VP and CMO Sandra Lopez on Embracing a Growth Mindset in an Ever Evolving World By Netta Thomas Innovators How Doritos’ Caio Correa Inspires Bold Thinking By Matt Kerbel Media View All Platforms Updates to Meta’s Privacy Policy, Terms of Service to Take Effect July 26 By David Cohen Platforms Meta Looks to Core Apple in Comments Filed With the NTIA By David Cohen Platforms FTC, DOJ Fine Twitter $150M for Improper Use of Users’ Phone Numbers By David Cohen Platforms Facebook: Here’s How to See Who You’ve Unfollowed on Mobile By Brandy Shaul Performance Marketing View All Retail Media Dear Retail Media: Amazon Prime Day Is Nigh By Elizabeth Marsten CRM The Cookieless Future Calls for Reinvestment in Customer Relationship Management By Mandar Shinde Experiential Beatport and Microsoft Surface Go Full-On ‘Party Mode’ With the Promise of Hybrid Livestreaming Events By Gabrielle Nicole Pharms Customer Acquisition Going Beyond Modeling to Find New Customer Acquisition Targets By Stephen H. Yu Programmatic View All Ad Tech Google’s Privacy Sandbox Origin Trials Are Officially in the Experimental Stage By Catherine Perloff Platforms Why More Companies Are Opposing the Texas Social Media Law By Trishla Ostwal Platforms Google Begins Global Rollout of YouTube Shorts Ads By David Cohen Adweek Podcasts Komorebi Collective Is Diversifying the Crypto Space By Colin Daniels Social Marketing View All Audio & Podcasting Spotify Makes Its Clickable Ads Feature Available Outside of the US By Meseret Ambachew Social Media Week Here’s What Was Trending at Social Media Week 2022 By Breana Mallamaci Gaming Call of Duty Endowment Helps 100K+ Veterans Find Meaningful Careers Over a 12-Year Period By David Cohen Automotive NHL Inks Multiyear Partnership With Hyundai, Genesis in Canada By David Cohen
