Editor’s Pick Programming & Performance Daytime TV Usage Soars Among At-Home Workers and Students By Kelsey Sutton Ad Tech & Mar Tech Prebid’s New ID Gives Publishers Much-Needed Control Over Their Data By Andrew Blustein AdFreak Popeyes Hopes to Drive Tourism to Guadalajara With Chicken Sandwich Bait By Kyle O’Brien General Verizon Media Debuts ConnectID By Ronan Shields Fashion Could Reishi Be the Leather Alternative Luxury Embraces? By Diana Pearl Latest News Programmatic Verizon Media Debuts ConnectID By Ronan Shields First Things First Vote for 2020’s Top Ads; 2021 Marketing Trends to Watch: Tuesday’s First Things First By Jess Zafarris Agencies The General and Airheads Choose Chicago’s Highdive as Agency of Record By Minda Smiley Year in Review What Were 2020’s Best Marketing Moments? Cast Your Votes By David Griner Adapting to Crisis Hotels Santa Decides ‘You’ve Been Good Enough’ for 2020 in Virgin Hotels’ Forgiving Ads By T.L. Stanley Experiential Bustle’s Virtual Shopping Event Might Fill the Holiday Pop-Up Void This Season By Ian Zelaya Adapting to Crisis French Grocery Chain Honors Healthcare Workers in Touching Holiday Short Film By Kyle O’Brien Adapting to Crisis Hitting Record Highs, Americans Spent Over $5 Billion on Thanksgiving This Year By Diana Pearl Politics Politics Trump-Appointed FCC Chairman Ajit Pai Will Leave His Post in January By Kathryn Lundstrom Programming & Performance 10 Things You Need to Know About Newsmax, the Surging Conservative News Network By A.J. Katz Politics More Than 800 Creatives Are Coming Together to Help Democrats Win Georgia’s Senate Races By Patrick Kulp Politics Joe Biden’s Approach to Chinese Tech Will Focus on US Business Interests By Scott Nover Adweek Podcasts Adweek Podcasts Talking TV Ratings and Trump on Yeah, That’s Probably an Ad By Ko Im Podcast Listener Q&A on Yeah, That’s Probably an Ad’s 200th Episode By Ko Im C-Suite CMO Moves: SiriusXM’s Denise Karkos Shares the Importance of Putting ‘Another Single on the Board’ By Heide Palermo Adweek Podcasts Adweek Podcast: Ocean Spray’s Dreamy Timing on the Dreams TikTok By Ko Im Magazine Adweek Instagram Adweek’s Most Powerful Women in Sports: 31 MVPs Showing Brands and Fans the Way to Win By Adweek Staff Magazine How Athlete, Activist and Next-Gen Marketing Magnate Naomi Osaka Aces Her Brand Partnerships By T.L. Stanley Magazine Cable’s Holiday Marathon Programming Is Hotter Than Ever Due to the Pandemic By Jason Lynch Data Points Infographic: Consumers Prepare for a Thanksgiving Like No Other By Nicole Ortiz In case you missed it AdFreak Why Is Miller Lite’s Ad About Holiday Parties So Unnerving? Because No One in It Is Real By David Griner Digital Transformation To Compete Online, Walgreens Overhauls Its App and Loyalty Program By Richard Collings AdFreak PlayStation Brilliantly Replaced London Underground Signs With Its Controller Icons By Sara Spary Social Pro Daily Ocean Spray Continues to Make ‘Dreams’ Come True for TikTok Phenomenon Nathan Apodaca By David Cohen The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Agencies The General and Airheads Choose Chicago’s Highdive as Agency of Record By Minda Smiley Agencies Motel 6 Names Barkley as Agency of Record After Dropping The Richards Group By Erik Oster Ad of the Day Frustrated by 2020, Steve Carell’s Santa Finds Holiday Joy in Ad for Xfinity By Kyle O’Brien AdFreak Toyota Playfully Celebrates Its Role In Kiwi Culture With New Ad By Sara Spary Brand Marketing Think About This Why You Should Stop Using Industry Buzzwords By Shelly Palmer Brand Marketing What Marketing Trends to Expect in 2021 By Josh Cole Brand Marketing Why We Need a ‘Bye Week’ in Corporate America By Mohamed Massaquoi Brand Marketing Allbirds Shows How Light Its Shoes Are by Suspending Them in Air With 4 Party Balloons By Sara Spary Creativity Creative Disruption These Fake Finance Ads Highlight a Real Problem: Period Poverty By Sara Spary Artificial Intelligence This Creative Tech Platform Is Selling AI-Generated Art for the Holidays By Patrick Kulp PSAs This Jarring Domestic Violence PSA Shows How, for Some Women, the Holidays Are a Nightmare By Sara Spary Diversity, Equity and Inclusion Thankfully, This Shop Offering ‘Empowering’ Items Like ‘Lean In Heels’ Isn’t What It Seems By Sara Spary Digital Travel Black Friday Airfares Put Marketers ‘Between a Rock and a Hard Place’ By Ryan Barwick Digital To Reach Gamers, Advertisers Must Look Beyond Twitch By Jonathan Harrop Streaming & OTT BET Taps Talent, Greenfly’s Media Sharing Platform to Back Its BET+ SVOD Service By David Cohen Platforms ‘No Community Without Comments’: Snapchat’s Spotlight Hits Snags In its Creator Ambitions By Scott Nover Inside the Brand Sephora CMO Defying Tenure Odds Through C-Suite Collaboration By Nadine Dietz Waleed Elgindy’s Untraditional Career Path Led Him to his Purpose and Leadership Style By Ro Kalonaros Christine Fruechte on Her Climb Upwards at Colle McVoy and Picking Up Life Lessons Along the Way By Luz Corona TRUFF Co-founders on Launching a Community-driven CPG Brand By Nick Gardner Media Media A Handful of Tips for Advertisers Who Want to Capture the Rise of Gaming Streamers By Wiktoria Wojcik Leadership & Talent My Mantra: Deutsch’s Val DiFebo on the Power of ‘Yes’ By Doug Zanger Platforms WhatsApp Adds Wallpaper Options, Enhances Sticker Search By David Cohen Platforms Nike Just Does It With Top Ad on YouTube in 2020 By David Cohen Performance Marketing Performance Marketing How Connected TV and OTT Are Helping Marketers Reach a Wider Audience By Jessica Hawthorne-Castro Amazon What Marketers Should Know Before Building an Amazon Keyword Strategy By Heather Fletcher Performance Marketing 4 Things to Know Before Advertising on Walmart and Amazon By Himanshu Jain Customer Experience Want to Find Customers Online? Here’s How They’re Searching for You By Heather Fletcher Programmatic Programmatic Verizon Media Debuts ConnectID By Ronan Shields Programmatic Prebid’s New ID Gives Publishers Much-Needed Control Over Their Data By Andrew Blustein Programmatic AppsFlyer, Valued at $2 Billion, Raises Funds From Salesforce By Andrew Blustein Platforms LinkedIn Provides a Peek at the Inner Workings of Its Ads Auction Process By David Cohen TV / STREAMING Programming & Performance Daytime TV Usage Soars Among At-Home Workers and Students By Kelsey Sutton Year in Review What Were 2020’s Best Marketing Moments? Cast Your Votes By David Griner Programming & Performance Former Wells Fargo CMO Joins Nielsen As Chief Marketing and Communications Officer By Kelsey Sutton TV / Video This Relatable PSA, Set to Radiohead, Tells Kids It’s OK Not to Feel ‘Normal’ By Sara Spary
