Editor’s Pick Sports Marketing News Dallas Cowboys QB Dak Prescott Takes ‘Sh*t Talk’ to Another Level in Latest ‘Lead From Behind’ PSA By Leslie Blount B2B B2B Agency Bader Rutter Shows the Changing Face of Agriculture By Jason Notte Brandshare Streaming TV Will Bring On the Next Ad Renaissance MNTN Voice It’s Complicated: Hollywood’s Long Relationship With Branded Entertainment By Adam Milano Holidays Coca-Cola Releases Two Santa-Focused Holiday Short Films By Stephen Lepitak FROM ADWEEK BRANDED WITH FRONTIFY Do Brands and Agencies Have the Same Vision of Creativity? Resource Library View All Brands and Agencies Share Their Vision for Creativity’s Future By Frontify CTV Performs Better When It Focuses on Both the Upper and Lower Funnel By MNTN What Makes Premium Content Premium? By Effectv Media Networks Are a Huge Untapped Opportunity By LiveRamp Magazine View All Women in Sports Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With Her By Mollie Cahillane Women in Sports Champions of Change: 24 Women Who Are Transforming the Sports World By Adweek Staff AI News The Technology and People Driving Positive Change in Artificial Intelligence By Kennyatta Collins Ad Tech Industry News Cookie Crunch: Performance Marketers’ Preparation (or Lack of) for Deprecation By Catherine Perloff In case you missed it Leadership & Talent Antonio Lucio Rejoins HP, Succeeding CMO Vikrant Batra By Stephen Lepitak Sustainability News Household Brands Opt for Lower Profile at This Year’s UN Climate Summit By Kathryn Lundstrom Automotive Advertising News Sydney Sweeney Fixes Up a Ford Mustang in Campaign Championing Women in Auto Sector By Samantha Nelson Marketing Innovation How Tech Brands Have Activated the Las Vegas Sphere By Stephen Lepitak The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New
