EDITOR'S PICKS Facing Pressure, the Ad Industry Bands Together to Build New Standards for Targeted Advertisingby Andrew BlusteinFacing Pressure, the Ad Industry Bands Together to Build New Standards for Targeted Advertisingby Andrew BlusteinFacing Pressure, the Ad Industry Bands Together to Build New Standards for Targeted Advertisingby Andrew BlusteinFacing Pressure, the Ad Industry Bands Together to Build New Standards for Targeted Advertisingby Andrew BlusteinLeadership & TalentOgilvy New York Hires BBDO Pair to Serve as Chief Creative Officersby Minda SmileyAdapting to CrisisYeti Is Auctioning Off Coolers Designed by 37 Musicians to Support Concert Industry Workersby Ian ZelayaSustainabilityOcean Plastics Are a Fascinating New Species in This Eerie Short Filmby Minda SmileyAdFreakThis Portland Agency Is Dotting the City With Tiny Billboards to Help Small Businessesby Doug ZangerNational TV Ad Revenue Fell 9% in June to $3.2 BillionU.S. national TV ad revenues fell 9% in June to $3.2 billion, but national ad spending on sports fell 60% compared to 2019.Even Though This Year Is Overwhelming, Don’t Cancel Your 2020 Product LaunchYou'll need to evolve your marketing strategy with the times.Mac & Cheese for Breakfast? Kraft Rebrands Dinner Staple to Give Tired Parents a BreakIs It a Video Game, or Is It New Zealand? This Fun Tourism Project Gamifies the CountryCabin Fever Aside, Home Is Still a Pretty Great Place, Coldwell Banker Says in New AdRoger Federer Surprised 2 Girls With a Match After Their Quarantine Tennis Video Blew UpSnap Inc. Wants Businesses to ‘Meet the Snapchat Generation’Is Hard Seltzer Here to Stay—or Will It Go the Way of the Wine Cooler?FedEx and Fishing Poles Helped Scrappy Wolfgang Complete Its First Adidas Project Popular Now 1 Girls Behind Rooftop Tennis Clip Got to Play Against Federer 2 Mac & Cheese for Breakfast? Kraft Rebrands to Make It Legit 3 Meredith and Kroger Partner on Data Play for CPG Advertisers 4 Audi Apologizes for Ad’s ‘Insensitive Image’ 5 Ogilvy New York Taps BBDO Pair to Serve as CCOs Mac & Cheese for Breakfast? Kraft Rebrands Dinner Staple to Give Tired Parents a BreakIs It a Video Game, or Is It New Zealand? This Fun Tourism Project Gamifies the CountryCabin Fever Aside, Home Is Still a Pretty Great Place, Coldwell Banker Says in New AdRoger Federer Surprised 2 Girls With a Match After Their Quarantine Tennis Video Blew UpSnap Inc. Wants Businesses to ‘Meet the Snapchat Generation’Is Hard Seltzer Here to Stay—or Will It Go the Way of the Wine Cooler?FedEx and Fishing Poles Helped Scrappy Wolfgang Complete Its First Adidas Project Adapting to Crisis Read more > As Discrimination Rises, Ad Council Takes Stand Against Coronavirus-Fueled Racismby Sara SparyEffects of Covid-19 Hit LinkedIn, as 960 Employees Will Be Laid Offby David CohenCheckers & Rally’s Sees Comparable Sales Spike as It Looks to Restructure Debtby Richard CollingsNew York Gov. Andrew Cuomo Tells America to Mask Up in National PSA Campaignby Minda Smiley This Week's Issue The hottest topics from the newest Adweek The hottest topics from the newest Adweek Ad Tech & Mar TechThe 16 Most Innovative and Relevant Ad-Tech and Mar-Tech Companies, According to Youby Adweek StaffAd Tech & Mar TechMedia Industry Awaits the Impact of Apple’s Upcoming iOS 14by Ronan ShieldsVoiceIt’s Time to Come to Terms With Online Life Falling Short of Our Real-Life Expectationsby Gastón TournEsportsInfographic: Consumers Want to See More Brands in the Esports Realmby Nicole Ortiz Adweek Podcasts The latest episodes from Adweek See more > The latest episodes from Adweek Back to School? The Evolution—and Gap—in Marketing Educationby Ko ImAdweek Radio: Inside the Summer Camp for Advertising Prosby Joshua RiosCMO Moves: Snap’s Kenny Mitchell on Storytelling With Discipline and Soulby Heide PalermoAdweek Podcast: Best of Tech and the Latest iOS Updateby Ko Im In Case You Missed It Get caught up on all of the informative, inspiring and interesting reads Get caught up on all of the informative, inspiring and interesting reads Programmatic5 Memorable Takeaways From Professor Scott Galloway’s NexTech Tour de Forceby Ronan ShieldsDiversity & InclusionWhy Black Nike Employees and Their Allies Are Protesting Every Day at Lunchtimeby Mary Emily O'HaraExperientialSoFi Wants Couples to Make a Financial Plan for Happily Ever Afterby Ian ZelayaSports MarketingHow the Seattle Kraken Became the NHL’s Best-Selling Expansion Team Overnightby Mónica Marie ZorrillaLife in Quarantine27 Elite Ballet Dancers Performed Swan Lake in Their Bathtubs, and It’s Hypnoticby T.L. StanleyBrand MarketingFrench’s Debuts Mustard Beer, an Oddly Fitting Summer Barbecue Beverageby Ian ZelayaPoliticsThis Somber Ad About Biden’s Family Tragedy Says His Empathy Is Needed in the White Houseby Doug ZangerAd Tech & Mar TechThe Trade Desk Is Building Version 2.0 of Its Unified IDby Andrew BlusteinThe Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAY Neiman Marcus’ Hudson Yards Exit Is a Failure for the Entire Development Agencies SustainabilityOcean Plastics Are a Fascinating New Species in This Eerie Short Filmby Minda SmileyAdFreakThis Portland Agency Is Dotting the City With Tiny Billboards to Help Small Businessesby Doug ZangerNext Steps in Halting Hate for Profit; The Rock Buys the XFL: Tuesday’s First Things FirstIs It a Video Game, or Is It New Zealand? This Fun Tourism Project Gamifies the CountryCabin Fever Aside, Home Is Still a Pretty Great Place, Coldwell Banker Says in New AdFedEx and Fishing Poles Helped Scrappy Wolfgang Complete Its First Adidas ProjectRoger Federer Surprised 2 Girls With a Match After Their Quarantine Tennis Video Blew UpTrump vs. TikTok; Hard Seltzer Bubbles to the Top: Monday’s First Things FirstView more in Agencies > Brand Marketing Adapting to CrisisYeti Is Auctioning Off Coolers Designed by 37 Musicians to Support Concert Industry Workersby Ian ZelayaVoiceEven Though This Year Is Overwhelming, Don’t Cancel Your 2020 Product Launchby Dani FankhauserMac & Cheese for Breakfast? Kraft Rebrands Dinner Staple to Give Tired Parents a BreakCVS Is the First National Retailer to Accept PayPal and VenmoExtra Gum Celebrates Offline Connections Among Generation ZIt’s Snapchat’s Turn to Face the MusicWhat’s Next for Lord & Taylor Following Bankruptcy FilingFinish Asks Folks to Skip the Rinse in New Water-Saving Program With National GeographicView more in Brand Marketing > Inside the Brand A community for marketers to learn, grow and be inspired A community for marketers to learn, grow and be inspired How Calm Leverages Creative to Give Users a Breath of Fresh Air by Jeremy Schumann Gen Z Talent Manager Jeff Levin on the Future of Content and Entertainment by Nick Gardner Snap CMO Kenny Mitchell on Storytelling With Discipline and Soul by Nadine Dietz D&I Event Series: Actions and Advice From ‘Asian American Summit’ by Kaila Mathis View more > Creativity Adweek Podcast of the Year AwardsLaunch a Podcast in Quarantine? Enter It for Free in Adweek’s 2020 Podcast Awardsby Adweek StaffVoiceHow Gen Z Is Handling Life in Quarantine—and How Marketers Should Helpby Tom Curtes6 Lessons You Learn Directing an Ad Shoot From 6,000 Miles Away in a 22-Hour SprintThis Ad About Animals in Captivity Will Cast Your Lockdown Frustrations in a New LightWe Asked Today’s Most Advanced Storytelling AI to Co-Write a Story About ItselfHow Marketers Should Look at Making Copy and Communications More InclusiveSquare Parlays Its Small Business Aid Initiative Into a National TV and Radio CampaignThis Brand Strategist Enlisted Tiger King’s Carole Baskin to Help Him Land a Job at TikTokView more in Creativity > Digital Social Pro DailyInstagram: How to See Fewer Alcohol Adsby Brandy ShaulSocial Pro DailyMessenger From Facebook Revamps Its Chat Pluginby David CohenFacebook Gears Up for National Black Business MonthWhatsApp Begins Rolling Out Search the Web FeatureFacebook Business Extension Extended to DevelopersWhich Topics Are Being Discussed the Most on LinkedIn During the Pandemic?Reddit Kicks Off Its Up the Vote InitiativeInstagram: How to See Fewer Political AdsView more in Digital > Programmatic Ad Tech & Mar TechBrands Grow More Sophisticated With In-Housing Strategiesby Andrew BlusteinNexTechHere’s How Programmatic Advertisers Can Build and Maintain Consumer Trustby Kathryn LundstromNexTechUnderstanding the Massive Scale of Amazon, Google, Apple and Facebookby Ronan ShieldsNexTechWhere Does America Stand on a National Digital Privacy Law?by Andrew BlusteinView more all coverage > TV / Video TV UpfrontsViacomCBS Preps Connected Video Advertising Platform for Fallby Kelsey SuttonProgramming & PerformanceNational TV Ad Revenue Fell 9% in June to $3.2 Billionby Jason LynchDiscovery Channel Announces Sponsors for Shark Week 2020Lifetime Sets First LGBTQ-Centric Holiday MovieNational Geographic Spotlights Efforts to Stop the Next Pandemic in New SpecialDwayne ‘The Rock’ Johnson and Dany Garcia Are Buying the Bankrupt XFLAdweek Together: The Future of MindfulnessJames Murdoch Resigns From News Corp. 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