Editor’s Pick Retailing This Dutch Grocery Chain Created a Tiny, Furry Love Story for the Holidays By T.L. Stanley Streaming & OTT ViacomCBS’ Free Streamer Pluto TV Is Profitable Ahead of Schedule By Kelsey Sutton Brandshare Born a Decade Ago, the Data Onboarding Business Is Ready for Retirement Adstra Retailing Here’s What the DSW of the Future Will Look Like By Richard Collings Voice Every Brand Should Be Thinking Like A Wellness Brand By Carl Murray III PARTNER EXPERT FROM EPSILON What Does the Ideal Retail Media Network Look Like? Food & Beverage View All Food & Beverage A Snack Brand Known for Its Humorous Ads Shines Light on Mental Health Struggles at Christmas By Brittaney Kiefer Food & Beverage McDonald’s Gifts the Official Mariah Menu Ad and Limited Merch Line By Shannon Miller Diversity, Equity and Inclusion El Pollo Loco Amplifies Its Cultural Roots With Its First-Ever Online Merch Shop By Natalie Venegas Retailing These Holiday Cups From Panera and TikTok Creator Emily Zugay Are Ugly on Purpose By Shannon Miller Fashion & Apparel View All Travel & Transportation Avoiding Extra Travel Fees? 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Stanley Columnist Network The Metaverse Doesn’t Always Stay in the Metaverse By Christina Wootton The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Independent Agencies TikTok Entertainment Hub Flighthouse Is Now Acting as an Agency for Brands to Reach Gen Z By Emmy Liederman The Future of Agencies ‘Work Your World’—Publicis Helps Relocate Staff Internationally for Six Weeks a Year By Stephen Lepitak Independent Agencies Booming Agency Rethink Opens New York Office, Its First Location Outside Canada By David Griner Leadership & Talent Amplify Creates Fortnite and Netflix Experiences as it Restructures Creative Team By Stephen Lepitak Brand Marketing View All Technology Doja Cat’s New Collaborator? 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Stanley Creative Indeed and Lena Waithe Team Up Again to Provide Opportunities for BIPOC Filmmakers By Samantha Nelson Sports Marketing Meta Courts Sports Creators on World Trick Shot Day By Rafael Canton Commerce View All Retailing Here’s What the DSW of the Future Will Look Like By Richard Collings Commerce Week Community Commerce on TikTok: A New Kind of Shopping Culture By Alexandra Carter Commerce Week How Tula Skincare Invests in Influencers By Alexandra Carter CPG & Grocery Ultrafast Grocery Delivery Shifts How People Think About Shopping for Everyday Essentials By Paul Hiebert CONVERGENT TV View All Programming & Performance GSN Promotes Ad Sales Chief John Zaccario to Network President By Mollie Cahillane Streaming & OTT ViacomCBS’ Free Streamer Pluto TV Is Profitable Ahead of Schedule By Kelsey Sutton Connected TV As Its Original Content Strategy Pays Off, Roku Plans to Double Down in 2022 By Mollie Cahillane Streaming & OTT Streaming Services Crash Linear’s Holiday TV Programming Party By Kelsey Sutton Creativity View All Food & Beverage A Snack Brand Known for Its Humorous Ads Shines Light on Mental Health Struggles at Christmas By Brittaney Kiefer Columnist Network It’s Up to Brands to Bridge the Gap Between Art and Tech By Anastasia Leng PSAs This Anti-Drunk Driving Campaign Is a Surreal Ode to Male Friendship By Brittaney Kiefer Design Pantone Develops a Color Palette to Promote the Beauty of Finland By Stephen Lepitak Inside the Brand View All Business of Marketing How Discover Is Creating Meaningful Change in Diversity and Inclusion By Al Mannarino CMO Moves Bombas CMO on Using Learning as a Love Language By Jordan Praitano Women Trailblazers How to Turn Your Media Experience Into a Celeb Brand-Building Powerhouse By Luz Corona CMO Moves Wendy’s Carl Loredo on Growing the “Challenger Brand with a Charm” By Jordan Praitano Media View All Platforms Meta Details Several Updates to Its Stars Monetization Feature for Creators By David Cohen Audio & Podcasting Twitter Extends Access to Spaces Recording By David Cohen Mergers & Acquisitions Twitter Scoops Up Quill to Spruce Up Its DMs By David Cohen Mergers & Acquisitions Pinterest Acquires Video Creation and Editing App Vochi By David Cohen Performance Marketing View All Performance Marketing Marketers Need to Understand the Difference Between Segments and Personas By Stephen H. Yu Performance Marketing While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data By Erik Matlick Performance Marketing Crossing the Finish Line: How Audio Out of Home Helps Brands Make the Sale By Tara Weiss Columnist Network Online Communities Are Key to Understanding Your Audience By Timo Pelz Programmatic View All Programmatic Index Exchange Hires to Cement its CTV Future By Meseret Ambachew B-to-B LinkedIn Kick-Starts Process of Using First-Party Data for B-to-B Marketing By David Cohen Programmatic Optable Names Former Index Exchange James Prudhomme as CRO By Meseret Ambachew Programmatic CTV Measurement Firm Innovid Up 10% in NYSE Debut By Meseret Ambachew Social Marketing View All Platforms Twitter’s Best of Tweets List for 2021 Salutes 8 Brands By David Cohen Platforms Yelp, Kelton Review People’s Thoughts on Online Reviews By David Cohen Platforms Life After Facebook: Inside the Platform Strategy for Cosmetics Company Lush By Catherine Perloff Platforms This Holiday Season, Social Marketers Adapt to Ad Inflation and Diminished Targeting Capabilities By Catherine Perloff
