EDITOR'S PICKSThe NYC Luxury Retail World Is Already Crowded. Can Neiman Marcus and Hudson Yards Stand Out?by Diana PearlThe NYC Luxury Retail World Is Already Crowded. Can Neiman Marcus and Hudson Yards Stand Out?by Diana PearlThe NYC Luxury Retail World Is Already Crowded. Can Neiman Marcus and Hudson Yards Stand Out?by Diana PearlThe NYC Luxury Retail World Is Already Crowded. Can Neiman Marcus and Hudson Yards Stand Out?by Diana PearlAgenciesJoan Creative Debuts a New Look, 3 Years After Its Launchby Erik OsterInfluencersHow the Stars of The Bachelor Turn Their Instagram Accounts Into 'QVC on Steroids'by Diana PearlStreaming & OTTNetflix's Stephen Bruno Named MGM CMO Amid Streaming Giant's Marketing Overhaulby Jason LynchPublishers & PlatformsThe Co-Founder of MoviePass Is Building a New Way for Consumers to See Films for Freeby Marty SwantNetflix Dissolves Entirety of Its Global Brand Marketing TeamCMO Kelly Bennett announced his departure from the streaming company earlier this month.Newly Spun-Off Fox Entertainment Celebrates ‘Fresh Start’ and ‘New Era’ in TV Spot‘It’s time for us to build an entirely new empire.’Who Is Today's Top Advertiser? Vote Your Brand Picks in Adweek's March Adness BracketWith an Eye Toward Global Expansion, Bumble Brings on a New VP of PartnershipsAs 'Subscription Fatigue' Sets In, the OTT Reckoning May Be Upon UsOn the Adweek Podcast: W+K London Creative Director Ray ShaughnessyGame Show Network Builds Audiences By Going Back to Basics—and Its Previous NameDeschutes Is a Model for How Craft Brews Can Fight Back Against ‘Big Beer’Kiip Replaces CEO Brian Wong After Sexual Assault IndictmentPopular Now1 Netflix Dissolves Entirety of Its Global Brand Marketing Team2 Deschutes Is a Model for How Craft Brews Can Fight Back Against ‘Big Beer’3 The NYC Luxury Retail World Is Already Crowded. Can Neiman Marcus and Hudson Yards Stand Out?4 With an Eye Toward Global Expansion, Bumble Brings on a New VP of Partnerships5 Instagram’s Long-Awaited Checkout Feature Is Finally HereWho Is Today's Top Advertiser? Vote Your Brand Picks in Adweek's March Adness BracketWith an Eye Toward Global Expansion, Bumble Brings on a New VP of PartnershipsAs 'Subscription Fatigue' Sets In, the OTT Reckoning May Be Upon UsOn the Adweek Podcast: W+K London Creative Director Ray ShaughnessyGame Show Network Builds Audiences By Going Back to Basics—and Its Previous NameDeschutes Is a Model for How Craft Brews Can Fight Back Against ‘Big Beer’Kiip Replaces CEO Brian Wong After Sexual Assault IndictmentChallenger Brandspresented by View more >Challenger Brands Are Winning at Instilling Loyalty Among Consumersby Susan FrechWant Your Brand to Be a Hit With Consumers? Try Partnering With a Musicianby Lindsay RittenhouseHow Drone Racing League Is Integrating Brands Into Its Racesby Marty SwantHow Walmart's In-House Incubator Is Imagining Virtual Reality for Retailby Marty SwantView more >This Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekCMTO EventThese 21 CMOs Are Channeling Tech to Get Consumers to Obsess About Their Brandsby Adweek StaffRetailAs the Classic Department Store Falters, These 4 Challengers Want to Upend the Retail Modelby Ann-Marie AlcántaraVoiceHow Mastering Customer Identity Will Help Your Brand Winby Jon Suarez-DavisData PointsData Points: What Consumers Really Want From Brands' Contentby Sammy NickallsIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsInternational Women's DayMeet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and Moreby Katie RichardsInternational Women's DayFor Women's Day, Budweiser Revived and Reimagined Three of Its Ads From the 1950sby David GrinerThe Big GameMeet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Lifeby Lindsay RittenhouseAd of the DayRidley Scott's Visual Odyssey for Hennessy Is a Gorgeous Exploration of Other Worldsby David GrinerThe Big GameHyundai’s Super Bowl Ad Shames Vegan Dinner Parties and Vegans Aren’t Happyby Ann-Marie AlcántaraAgenciesMcCann Ends 4-Year Battle Over U.S. Army Contractby Patrick CoffeeCreativityArby's Launched a Subscription Box, and It Sold Out in Less Than an Hourby Katie RichardsVoice2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can Improve Itby Jim WilsonGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHow the Flyers Created Gritty, the Internet's Most Beloved MascotAgenciesAgenciesJoan Creative Debuts a New Look, 3 Years After Its Launchby Erik OsterDiversity & InclusionMary Wells Lawrence Was the Creative Genius Behind These Iconic Ad Jinglesby Kimeko McCoyEtihad Airways Names Indie Crossmedia as Its Global Media Agency of RecordDentsu Hires Jacki Kelley Away From Bloomberg as U.S. Chief Client OfficerIn-Housing Won’t Destroy Agencies—It’ll Bolster the IndustryThe 2016 Election Inspired This Woman to Launch an Agency Devoted to Progressive PoliticsAfter a Female Executive Claimed Pregnancy Discrimination Against BMF, More Women Have Come ForwardForsman & Bodenfors Names CEO in New YorkView more in Agencies >Brand MarketingBrand MarketingWith an Eye Toward Global Expansion, Bumble Brings on a New VP of Partnershipsby Katie RichardsVoiceWhat Brands Can Learn About Marketing to Mothers From Serena Williams’ Chase Spotby Sarah WatsonThe NYC Luxury Retail World Is Already Crowded. Can Neiman Marcus and Hudson Yards Stand Out?Deschutes Is a Model for How Craft Brews Can Fight Back Against ‘Big Beer’With a New Advisory Council, VCU Brandcenter Charts Its Future CourseIkea Wants You to Reach Ultimate Decorating Satisfaction With Its Kåma SutraArtfully Crafted, Funny and Thoroughly Charming, This Spot Introduces You to Sipsmith Gin5 Themes That Kept Popping Up at This Year’s SXSWView more in Brand Marketing >CreativityCreativityOn the Adweek Podcast: W+K London Creative Director Ray Shaughnessyby David GrinerAdFreakThis Canadian Sex Toy Ad Might Be the Best-Written Billboard of 2019by David GrinerAt This Trivial Pursuit Hotel, You Pay for Everything by Answering QuestionsPower Couple Dwyane Wade and Gabrielle Union Get Competitive for Gatorade ZeroAfter Watching This Ad for a New Low-Carb Beer, You May Feel Surprisingly ChillThe Psychology Behind Brand Storytelling and Its Effect on ConsumersThis Powerful Story by Vicks Seeks to Break the Stigma of Children Living With HIVThe Giant Dog in This Ad Represents Something You Might Not See Coming. Then It Hits YouView more in Creativity >DigitalVoiceAvoiding These 3 Brand Risks That Originate From Personalization at Scaleby Jessica GroopmanPublishers & PlatformsThe Co-Founder of MoviePass Is Building a New Way for Consumers to See Films for Freeby Marty SwantTikTok: Here's How to Turn On Restricted ModePinterest Poached Walmart CTO Jeremy King to Be Its Head of EngineeringShazam! Warner Bros. and Snapchat Created the App’s First-Ever Voice-Activated AR LensNvidia's Image-Creation Tool Shows How AI Could Transform Content CreationUsing Facebook Comments Wisely Is Steering Money Into Betabrand’s PocketsKiip Replaces CEO Brian Wong After Sexual Assault IndictmentView more in Digital >ProgrammaticProgrammaticHow Xaxis Is Tilting Toward Transparencyby Ronan ShieldsPublishers & PlatformsGoogle Fined $1.7 Billion for Violating EU Antitrust Lawsby Kelsey SuttonProgrammaticSecurity Incident at Ad-Tech Platform Sizmek Affects Publicis Mediaby Patrick CoffeeAd Tech & Mar TechApp-ads.txt Rolls Out to Fight Mobile Ad Fraud, but Will Brands and Publishers Embrace It?by Shoshana WodinskyView more all coverage >TV / VideoStreaming & OTTNetflix's Stephen Bruno Named MGM CMO Amid Streaming Giant's Marketing Overhaulby Jason LynchStreaming & OTTAs 'Subscription Fatigue' Sets In, the OTT Reckoning May Be Upon Usby Sara JerdeIdentity and Advanced TV Have Reshaped Video AdvertisingGame Show Network Builds Audiences By Going Back to Basics—and Its Previous NameNewly Spun-Off Fox Entertainment Celebrates ‘Fresh Start’ and ‘New Era’ in TV SpotNetflix Dissolves Entirety of Its Global Brand Marketing TeamAfter Disney-Fox Close, Buyers Prepare to Navigate New Upfront LandscapeStranger Things Teases the Best—and Scariest—Summer Ever in Season 3 TrailerView more in TV / Video >