EDITOR'S PICKSAdweek’s Project Isaac Winners: 19 Daring Campaigns Centered on Bold Innovationby Adweek StaffAdweek’s Project Isaac Winners: 19 Daring Campaigns Centered on Bold Innovationby Adweek StaffAdweek’s Project Isaac Winners: 19 Daring Campaigns Centered on Bold Innovationby Adweek StaffAdweek’s Project Isaac Winners: 19 Daring Campaigns Centered on Bold Innovationby Adweek StaffData PointsInfographic: Over Half of Consumers Would Pay More for Sustainable Productsby Sammy NickallsStreaming & OTT4 Takeaways as Ninja Defects From Twitch to Microsoft’s Mixerby Marty SwantEsportsAd-Tech Companies Are Dipping Their Toes Into Brand Sponsorship Metrics in Esportsby Marty SwantVoiceHow I Went From Buddy to Boss and Reevaluated Leadership Techniquesby Rob SchwartzPublicis Groupe Continues Acquisition Spree by Obtaining RauxaIt was the industry's largest independent woman-owned agency.Disney+’s Global Roll-Out to Begin the Same Day as the US DebutStreaming service will also come to Canada and the Netherlands on Nov. 12.Twitter Just Made a 6-Second Video Bid Unit Available to Advertisers‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th SeasonKroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School StaplesMcDonald’s Pokes Fun at Branded Fashion With ‘Schnuggs’ (Spicy Chicken Nuggets) ApparelThe Top 5 Most Creative NBA Schedule Reveals for the 2019-20 SeasonHow This Snapchat Study Gives Insight Into the Next Generation of Car BuyersLike ‘Talking to the Borg’: How Amazon’s Social Media Ambassadors Eerily Swarmed a CriticPopular Now1 Adweek’s Project Isaac Winners: 19 Daring Campaigns Centered on Bold Innovation2 Kroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School Staples3 How Mountain Dew Turned a Geography Error Into a Source of Love for the Brand4 How I Went From Buddy to Boss and Reevaluated Leadership Techniques5 Ad-Tech Companies Are Dipping Their Toes Into Brand Sponsorship Metrics in EsportsTwitter Just Made a 6-Second Video Bid Unit Available to Advertisers‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th SeasonKroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School StaplesMcDonald’s Pokes Fun at Branded Fashion With ‘Schnuggs’ (Spicy Chicken Nuggets) ApparelThe Top 5 Most Creative NBA Schedule Reveals for the 2019-20 SeasonHow This Snapchat Study Gives Insight Into the Next Generation of Car BuyersLike ‘Talking to the Borg’: How Amazon’s Social Media Ambassadors Eerily Swarmed a Critic40 Years BoldHighlights and head-scratchers from four decades of Adweek Read more >Highlights and head-scratchers from four decades of AdweekMarketers Talk About What Adweek Has Meant to Them Over the Yearsby Chris AriensNBC, Nielsen, WarnerMedia and Spotify Execs on What Adweek Means to Themby Chris AriensUS Soccer Star Tim Howard Talks Career Highs, Branding and What’s Nextby Chris AriensWhy Adweek Is the ‘Definitive Source’ for These Media Execsby Chris AriensThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekAgenciesMartin Sorrell on Challenging the Ad Industry Giants He Helped Createby Ronan ShieldsBrand MarketingEverything Brands Need to Know About Bringing Their Marketing In-houseby Diana PearlAmazonAmazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your Databy Lisa LacyData PointsInfographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchaseby Sammy NickallsIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting reads5GQ&A: Qualcomm CMO Says 5G’s Potential Is ‘Not Well Understood’by Patrick KulpLeadership & TalentAfter 12 Years as a Digital Prophet, David Shing Is Moving on From Verizon Mediaby Josh SternbergAd of the DayParenting Is Overwhelming, Pampers Admits in Sweet New Ads, but We’re All in This Togetherby Minda SmileyAgenciesBarton F. Graf Will Close, Ending Its Run as Advertising’s Weirdest Agencyby Erik OsterAdFreakCoors Light Celebrates the Pure Bliss of Removing Your Bra After a Long Dayby Minda SmileyVoiceAdvertisers Need to Focus on People and Drop the Excessive Use of Algorithmsby Marc Stephenson StrachanAd of the DayWhat Is Nitro Cold Brew? Starbucks and Bill Nye School You on Today’s Trendiest Coffeeby Mitch ReamesBrand MarketingHow Wine and Cannabis Companies Compete for Top Talentby Jillian KramerGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me.Sign Me UpPlease enter a valid email address.×Please complete all fields.×Please confirm with the Recaptcha.×Recaptcha response was incorrect.×You are already subscribed to this newsletter. To update your preferences, click here.×Thank you. Your newsletter preferences have been updated.×An error has occurred, please try again later×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagramYou are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramWhy Fearless Girl Is at the Center of a Custody Battle Between Sculptor and Client AgenciesAccountsPublicis Groupe Continues Acquisition Spree by Obtaining Rauxaby Erik OsterVoiceHow I Went From Buddy to Boss and Reevaluated Leadership Techniquesby Rob SchwartzNovartis Consolidates $600 Million Global Media Account With Publicis GroupeCVS Health Consolidates Majority of $159 Million US Media Account With UMPapa John’s Names Camp + King Its Creative Agency of RecordAd Festivals Still Have a Long Way to Go to Achieve EqualityBarbarian Hires R/GA Vet as CEOVMLY&R New York Hires Creative Lead From McCannView more in Agencies >Brand MarketingEsportsAd-Tech Companies Are Dipping Their Toes Into Brand Sponsorship Metrics in Esportsby Marty SwantData PointsInfographic: Over Half of Consumers Would Pay More for Sustainable Productsby Sammy NickallsHow Mountain Dew Turned a Geography Error Into a Source of Love for the BrandKroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School StaplesHow This Snapchat Study Gives Insight Into the Next Generation of Car BuyersThis Cannabis Justice Initiative Ran Its First Ad in The New York Times Special Issue Around Slavery to Make a PointCVS Faces Social Media Backlash Over Its Relationship With Birth Control App Pill ClubInfluencer Arielle Charnas Is Creating Her Own Brand With the Help of the Investor Who Boosted Michael KorsView more in Brand Marketing >Inside the BrandA community for marketers to learn, grow and be inspiredA community for marketers to learn, grow and be inspired Ulta Is Amplifying Voices To Build Empathy, Community and A New Makeup Collection by Heide Palermo This Gen Zer Is Out To De-stigmatize Menstruation, One Free Tampon At A Time by Nick Gardner Gap CMO On Why Fear Is a Liar by Nadine Dietz American Express CMO On Why Campaigns Need To Connect with Employees, Not Just Customers by Heide Palermo View more >CreativityProject ISAACAdweek’s Project Isaac Winners: 19 Daring Campaigns Centered on Bold Innovationby Adweek StaffAdFreak‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th Seasonby Erik OsterThe Top 5 Most Creative NBA Schedule Reveals for the 2019-20 SeasonMcDonald’s Pokes Fun at Branded Fashion With ‘Schnuggs’ (Spicy Chicken Nuggets) ApparelThis Bank’s Mortgage Folder Turns Into Something You Can Actually Use on Move-in DayRice Krispies Found a Sweet Way to Comfort Autistic Children on the First Day of SchoolFrom an Alien Apocalypse to Creepy Man-Squirrels, Jif’s New Ads Give You a Lot to Chew OnXbox Gave a YouTube Star the Unboxing of a Lifetime for Forza Horizon 4View more in Creativity >DigitalSocial Pro DailyTikTok: Here’s How to Add an Effect to a Video Before You Recordby Brandy ShaulVoiceHow Privacy Regulations Will Push Brands to Target Smaller, More Dedicated Groups of Consumersby David SchweidelTikTok Teamed Up With the ASPCA on a National Dog Day InitiativeTwitter Just Made a 6-Second Video Bid Unit Available to AdvertisersPuma’s Soccer Athletes Find Their Flow With SpotifyTwitter Is Testing a Filter for Direct Message RequestsTikTok: Here’s How to Change a Video’s VolumeDismantling the Top 5 Tech Companies and Walled Gardens Will Protect Consumer PrivacyView more in Digital >ProgrammaticProgrammaticPlace Your Bets: Google Will Finally Lift Its Ban on Fantasy Sports Adsby Shoshana WodinskyAd Tech & Mar TechMicrosoft’s Latest Acquisition Is a Well-Aimed Jab at Amazonby Shoshana WodinskyAd Tech & Mar TechTo Fight Fraud in OTT, 4A’s Is Creating a Playbook for Media Buyersby Shoshana WodinskyVoiceBrands Need Globally Compliant Data Use Policiesby Ben PlomionView more all coverage >TV / VideoStreaming & OTTDisney+’s Global Roll-Out to Begin the Same Day as the US Debutby Kelsey SuttonProgramming & PerformanceJeep Visits NBC’s Songland, Using Winning Songwriter’s Tune for New Campaignby T.L. StanleyOn the Adweek Podcast: The Global TV Industry Takes on NetflixWith Viacom-CBS Reunion, a Formidable Streaming Force EmergesHow These 5 Netflix Shows Can Influence Your Brand’s IGTV StrategyCBS and Viacom Set Merger, After 3 Years of On-and-Off Talks3 Reasons Why I’m Confident That Media Still Has a Promising FutureYoung New York Filmmaker Selected to Direct ABC PromoView more in TV / Video >