Editor’s Pick Data & Insights Stephen Curry’s Brand Could Usher In a New Era at Under Armour By Ryan Barwick & Richard Collings Diversity, Equity and Inclusion MENA Leaders Push for a More Nuanced View of Diversity By Kathryn Lundstrom Auto Toyota Will Be Back for the 2021 Super Bowl By Doug Zanger CPG Tupperware Is Having a Great Year, and It’s Not Just Because of the Pandemic By Paul Hiebert Emerging Tech Bring Down the Berlin Wall Using Augmented Reality in Minecraft Earth By Patrick Kulp Latest News Streaming & OTT Discovery+ Doesn’t Want to be the Next Netflix. It’s Targeting Disney+ Instead By Kelsey Sutton Influencers Paris Hilton Is Rebranding Herself During ‘One of the Most Empowering Times’ of Her Life By Tiffany Moustakas C-Suite Sid Lee Promotes Vito Piazza to Global CEO By Minda Smiley Sports Marketing Bud Light Will Sponsor First-Ever Branded Bet in the US With FanDuel By Ryan Barwick Adapting to Crisis Experiential This ‘Phygital’ Experience Shows How to Do a Scavenger Hunt in Quarantine By Ian Zelaya Ad of the Day This Beautifully Simple Red Cross PSA Shows the Power of Love and Hope By Doug Zanger Life in Quarantine McDonald’s Looks Back on Lockdown From a Kid’s Perspective in This Relatable Holiday Spot By Sara Spary Streaming & OTT How The Queen’s Gambit and the Pandemic Turned Into a Perfect Storm of Sales for Chess By Robert Klara Politics Politics Trump-Appointed FCC Chairman Ajit Pai Will Leave His Post in January By Kathryn Lundstrom Programming & Performance 10 Things You Need to Know About Newsmax, the Surging Conservative News Network By A.J. Katz Politics More Than 800 Creatives Are Coming Together to Help Democrats Win Georgia’s Senate Races By Patrick Kulp Politics Joe Biden’s Approach to Chinese Tech Will Focus on US Business Interests By Scott Nover Adweek Podcasts Adweek Podcasts Talking TV Ratings and Trump on Yeah, That’s Probably an Ad By Ko Im Podcast Listener Q&A on Yeah, That’s Probably an Ad’s 200th Episode By Ko Im C-Suite CMO Moves: SiriusXM’s Denise Karkos Shares the Importance of Putting ‘Another Single on the Board’ By Heide Palermo Adweek Podcasts Adweek Podcast: Ocean Spray’s Dreamy Timing on the Dreams TikTok By Ko Im Magazine Adweek Instagram Adweek’s Most Powerful Women in Sports: 31 MVPs Showing Brands and Fans the Way to Win By Adweek Staff Magazine How Athlete, Activist and Next-Gen Marketing Magnate Naomi Osaka Aces Her Brand Partnerships By T.L. Stanley Magazine Cable’s Holiday Marathon Programming Is Hotter Than Ever Due to the Pandemic By Jason Lynch Data Points Infographic: Consumers Prepare for a Thanksgiving Like No Other By Nicole Ortiz In case you missed it Podcast Why Carmakers Are Getting Into Podcasts and Audio Marketing By Ryan Barwick Amazon Amazon Can’t Deliver the Covid Vaccine—But It Is Shaping the Future of Healthcare By Lisa Lacy Cannabis Marketing This Dr. Bronner’s $25 Soap Smells Like Cannabis and Has a Message, Too By Robert Klara 2021 Outlook What Marketing Trends to Expect in 2021 By Josh Cole The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Agencies Critical Mass Hires Valerie Carlson as Chief Creative Officer By Minda Smiley Leadership & Talent MullenLowe Taps Chris Denson as Director of Innovation By Doug Zanger Accounts Visa Selects Wieden+Kennedy and Publicis Groupe for Global Creative Duties By Minda Smiley Leadership & Talent Havas CX Appoints Customer Engagement Chief Strategy Officer By Erik Oster Brand Marketing Sports Marketing In Rebrand, the WTA Highlights the ‘Driving Force’ in Athletes’ Lives By T.L. Stanley Outdoor How Out-of-Home Advertising Stood Out During the Pandemic By Erik Oster Adapting to Crisis This Holiday Ad About An Elderly Man’s Love For Music Will Melt Your Heart By Sara Spary Think About This Why You Should Stop Using Industry Buzzwords By Shelly Palmer Creativity Outdoor Adweek’s OOH Impact Grand Prix Winners on the Keys to Successful Campaigns By Ian Zelaya Creativity Fake ‘Call Girl’ Line Presents Real Life Horror Stories of Trafficked Women By Sara Spary Creative Disruption These Fake Finance Ads Highlight a Real Problem: Period Poverty By Sara Spary Artificial Intelligence This Creative Tech Platform Is Selling AI-Generated Art for the Holidays By Patrick Kulp Digital Travel Black Friday Airfares Put Marketers ‘Between a Rock and a Hard Place’ By Ryan Barwick Digital To Reach Gamers, Advertisers Must Look Beyond Twitch By Jonathan Harrop Streaming & OTT BET Taps Talent, Greenfly’s Media Sharing Platform to Back Its BET+ SVOD Service By David Cohen Platforms ‘No Community Without Comments’: Snapchat’s Spotlight Hits Snags In its Creator Ambitions By Scott Nover Inside the Brand The ‘Unaccounted’ MENA Summit Featuring 10 Inspiring Leaders By Heide Palermo 18 Trailblazers Share Bold Advice You Need to Hear Right Now By Heide Palermo Actions and Advice from Hispanic and Latin American Summit By emmyliederman Sephora CMO Defying Tenure Odds Through C-Suite Collaboration By Nadine Dietz Media Platforms Facebook Details Changes to Messenger From Facebook API By David Cohen Emerging Tech Bring Down the Berlin Wall Using Augmented Reality in Minecraft Earth By Patrick Kulp Auto Jeep ‘Repurposes’ the Mysterious Utah Monolith and Has a Viral Moment By David Cohen Life in Quarantine Nextdoor, Hallmark Channel Team Up on the Cheer Map By David Cohen Performance Marketing Performance Marketing In Data Analysis, the Right Answers Come Only From Asking the Right Questions By Stephen H. Yu Performance Marketing How Connected TV and OTT Are Helping Marketers Reach a Wider Audience By Jessica Hawthorne-Castro Amazon What Marketers Should Know Before Building an Amazon Keyword Strategy By Heather Fletcher Performance Marketing 4 Things to Know Before Advertising on Walmart and Amazon By Himanshu Jain Programmatic Ad Tech & Mar Tech Vizio Alters Inscape Data Licensing Deals as CTV Land Grab Heats Up By Andrew Blustein Ad Tech & Mar Tech Say Hello to Walgreens Advertising Group, the Latest Retail Media Network By Ronan Shields Ad Tech & Mar Tech Kepler Group Buys Programmatic Agency Infectious Media By Ronan Shields Programmatic NBCUniversal Forms Deeper Partnership With FreeWheel for Digital-Like Tactics By Andrew Blustein TV / STREAMING Streaming & OTT Apple TV+ Ad Cleverly Shows How Changing a Few Words Can Alter Everything About a Story By David Griner The Big Game Toyota Will Be Back for the 2021 Super Bowl By Doug Zanger CPG DTC Deodorant Brand Lume Just Made Its Own Version of a Hallmark Christmas Movie By T.L. Stanley TV / Video How BBC and HBO Are Using Interactive AR Fantasy to Promote His Dark Materials By Patrick Kulp
