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That Could Hurt Its Brands in the Long Run By Kathryn Lundstrom Sports Marketing News Inside the Campaign: The NFL and 72andSunny Go Off Script for Season-Long Campaign By Jason Notte AdFreak In Apple’s Uplifting Ad, Dogs Get to Play Again After Receiving Prosthetics By Brittaney Kiefer The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New Agencies View All Creative Disruption Havas Chicago’s Staged Funeral Prompts Questions About Mental Health Activations By Olivia Morley Voice Resetting the Client-Agency Relationship to Benefit Future Leaders By Catherine Lautier Leadership & Talent BBH USA Hires Two Fig Leaders to Revamp Its Agency Brand and Strategy Practice By Olivia Morley Sustainability Havas Wins Shell Media Account Following Review—and Climate Protests By Kathryn Lundstrom, Olivia Morley Brand Marketing View All Adweek Podcasts A Journey Through Innovation and the Power of AI in Food Tech With the CMO of Notco By Jenny Rooney Augmented Reality Advertising News London’s Design Museum Lets Visitors Try AR Runway Looks With Snapchat By Brandy Shaul Augmented Reality Advertising News Navy Federal Credit Union Uses AR to Combat Hunger in the Military Community By Brandy Shaul Branding Proud of Your Brand’s Offbeat Spelling? 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