Editor’s Pick Sports Marketing Wieden+Kennedy’s First Work for MLB Highlights the League’s Biggest Selling Points By Jason Notte Diversity, Equity and Inclusion Dwyane Wade, Rosario Dawson, Ayesha Curry Join Square’s Forward Initiative By Leslie Blount Brandshare Why Virtual Product Placement Is Set to Steal the Advertising Spotlight Ryff Customer Experience Loyalty Programs Could Be the Golden Ticket for Brands in a Down Economy By Rebecca Stewart Sports Marketing NBA’s Jalen Green Partners With Liquid Death in a Bloody Fun Hoops Game By T.L. Stanley BRANDSHARE FROM CREATORIQ If You’re Going to Work With Influencers, Think Big TV Upfronts View All TV Upfronts Game Show Network and Sony Pictures Make Programming a Win-Win in Upfront By Bill Bradley TV Upfronts Disney’s Rita Ferro Is Ready for a More ‘Intimate’ Upfront By Mollie Cahillane TV Upfronts Fox News Media Focuses on Lifestyle Offerings in Upfront Pitch By Bill Bradley TV Upfronts Paramount Ad Sales Chief John Halley on Upfront Changes, the Reorg and What’s Next By Bill Bradley Augmented Reality View All Augmented Reality Snapchat: How to Use Ramadan Lenses By Brandy Shaul Augmented Reality Snapchat: How to Use the Tone Tool When Creating Snaps By Brandy Shaul Augmented Reality Snapchat: How to Take Snaps Using a Grid By Brandy Shaul Augmented Reality Denny’s Dishes Up AR Technology With Release of New Menu By Stephen Lepitak Promoted Content View All Take a Multiscreen Approach to TV By Effectv Beautiful Things Happen When Video Meets Display By Criteo 47% of Marketing Execs Worry About Measuring Performance By Momentive Your Gen Z Marketing Strategy Needs AR By Caitlin Lacey, Senior Director of Product Marketing, AR Platform, Niantic Partner Experts View All Data-Driven Insights Are the Most Powerful Force in Retail Media By Steve Kerr How to Approach Media Planning With Measurement in Mind By Jamie Fellows New Rules to Make Your Ads More Engaging for Today’s Always-On Sports Fans By Laura McElhinney Debunking 4 Retail Media Myths By Ric Elert Microlearning View All What Is Incrementality and Why Is It Critical for Proving ROI? Understanding How Social Values Can Help Brands Build Trust and Make Connections Key Steps for Account-Based Marketing Success Mastering the Art and Science of Subscriber Care Magazine View All New Consumer The New Consumer By Adweek Staff New Consumer KR Liu Used to Hide Her Disability. Now She’s Advertising’s Biggest Accessibility Advocate By Robert Klara New Consumer How Brands Should—and Shouldn’t—Communicate With Gen Alpha By Emmy Liederman New Consumer Marketers Embrace Inclusive Design to Boost Relevancy—and Profits By Stephen Lepitak In case you missed it Media Agency of the Year Global Media Agency of the Year Initiative Masters Fame and Flow By Olivia Morley Accounts Inside the Future of MLB’s Marketing With New Creative AOR Wieden+Kennedy By Jameson Fleming Programming & Performance Andy Cohen Reveals Vanderpump Rules Secrets Amid Show’s Cheating Scandal By Bill Bradley Artificial Intelligence How Generative AI Is Already Changing How Creatives Do Their Jobs By Patrick Kulp The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New Inside the Brand View All Food & Beverage 3 Inspire Brands CMOs Share Their Secret Sauce for Building Customer Loyalty and Engagement By Shannon Miller CMO Moves CMO Moves: The Future of Sustainable Shopping By Jenny Rooney Mentorship How Do I Get Someone to Take a Chance on Me? 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By Jen Kling, Lucy Glaser Media View All Chat & Messaging Messenger: How to Use the Bloom Chat Theme By Brandy Shaul Chat & Messaging Messenger: How to Change a Conversation’s Quick Reaction By Brandy Shaul Chat & Messaging Reddit: How to Leave a Chat on Mobile By Brandy Shaul Data Security What Utah’s New Social Media Law Means for Marketers By Trishla Ostwal Performance Marketing View All Brand Purpose Consumers Value Values—and Their Loyalty Depends on Them By Sai Koppala Artificial Intelligence ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs By Patrick Kulp CPG & Grocery Why Your Brand Should Pivot From DTC to Retail—and How to Do It Right By Jason Vaught Marketing and Sales Tailor Your Content, Media and Messaging With Intent Data By Jennifer Ross Programmatic View All Artificial Intelligence AI Tools Have Publishers Fretting Over ‘Fair Use’ and Revenue Loss By Trishla Ostwal The Future of Identity Pixels Are the Next Digital Advertising Workhorse Facing Tougher FTC Scrutiny By Catherine Perloff Platforms Republican Buyers Are Enthusiastic About Getting Back on Twitter Post Its Political Ads Ban By Trishla Ostwal Platforms Some Advertisers Slowly Test Other Platforms Ahead of TikTok’s Congress Testimony By Trishla Ostwal Social Marketing View All Augmented Reality Snapchat: How to Use Ramadan Lenses By Brandy Shaul B-to-B How Marketers Can and Should Measure Social Media ROI By Jason Notte Augmented Reality Snapchat: How to Use the Tone Tool When Creating Snaps By Brandy Shaul Chat & Messaging Instagram: How to Use the Basketball Chat Theme By Brandy Shaul
