Editor’s Pick Retailing Every Pup Is Perfect in This Adorable BarkBox Holiday Spot By Samantha Nelson Beer, Spirits & Cannabis Heineken Provides Free Beer as Placeholder Christmas Presents By Stephen Lepitak Brandshare 5 Ways Brands Can Better Connect With Gen Z Dept Sustainability How PR Firms Shape—and Often Obstruct—Climate Change Policies By Kathryn Lundstrom Voice I Left a Major Agency Because of Its Stance on Climate Change By Christine Arena BRANDSHARE FROM ORACLE ADVERTISING The Renaissance of Contextual Targeting Food & Beverage View All Diversity, Equity and Inclusion El Pollo Loco Amplifies Its Cultural Roots With Its First-Ever Online Merch Shop By Natalie Venegas Retailing These Holiday Cups From Panera and TikTok Creator Emily Zugay Are Ugly on Purpose By Shannon Miller Food & Beverage Taco Bell Names Sean Tresvant Global Chief Brand Officer By Rafael Canton Ecommerce Sabra CEO Joey Bergstein Talks Ecommerce for Perishable Foods By Catherine Perloff Fashion & Apparel View All Travel & Transportation Avoiding Extra Travel Fees? 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By Eva Kis In case you missed it Sustainability Advertising to Save the Earth: the Campaigns of COP26 By Stephen Lepitak & Brittaney Kiefer Retailing Catherine O’Hara Loses Kevin (Hart) in Chase’s Home Alone Throwback Holiday Ad By Sara Century AdFreak Squid Game Inspired an App to Drop 10,000 of These Cards in New York and Miami By T.L. Stanley Columnist Network The Metaverse Doesn’t Always Stay in the Metaverse By Christina Wootton The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Voice Your Payment Terms Are Impeding Your Ability to Innovate By Stephanie Nadi Olson Leadership & Talent Electric Bike Brand VanMoof’s CCO Moves to Amsterdam Production Company Halal By Stephen Lepitak Publishing This Magazine Cover Boosted Calls to an Abuse Hotline by 500% By David Griner Columnist Network Hybrid Work Will Be an Adjustment—Here’s How to Keep Your Company Culture Alive By Esther Raphael Brand Marketing View All Diversity, Equity and Inclusion El Pollo Loco Amplifies Its Cultural Roots With Its First-Ever Online Merch Shop By Natalie Venegas Retailing Every Pup Is Perfect in This Adorable BarkBox Holiday Spot By Samantha Nelson Retailing Rapper Vince Staples Stars With a Jealous Drone in Surreal New Beats Studio Buds Ad By T.L. Stanley Beer, Spirits & Cannabis Heineken Provides Free Beer as Placeholder Christmas Presents By Stephen Lepitak Commerce View All Retailing PetSmart Makes It Possible to Twin With Your Pet in Bespoke Sweaters By Samantha Nelson Ecommerce Sabra CEO Joey Bergstein Talks Ecommerce for Perishable Foods By Catherine Perloff Retailing How Fear Helped Dick’s Sporting Goods Prepare for the Future By Lisa Lacy Ecommerce ‘Tis the Season for Buy Now, Pay Later By Samantha Nelson CONVERGENT TV View All Programming & Performance Following Covid Delays, ABC Finally Returns to Live in Front of a Studio Audience By Jason Lynch Programming & Performance Lifetime’s Newest Holiday Movie Is Actually Olay Branded Content By Mollie Cahillane NewFronts IAB Sets 2022 Hybrid NewFronts Date, Creates PlayFronts for Gaming Industry By Mollie Cahillane Programming & Performance Former Univision Ad Sales Chief Steve Mandala Lands at Estrella Media By Jason Lynch Creativity View All PSAs This Anti-Drunk Driving Campaign Is a Surreal Ode to Male Friendship By Brittaney Kiefer Design Pantone Develops a Color Palette to Promote the Beauty of Finland By Stephen Lepitak Health and Wellness Skyn Places Common Unsafe Sex Excuses on Its Packs to Mark World Aids Day By Stephen Lepitak Ad of the Day Visit Sweden Asks Tourists to Explore the Real Places Behind Ikea’s Product Names By Brittaney Kiefer Inside the Brand View All Business of Marketing How Discover Is Creating Meaningful Change in Diversity and Inclusion By Al Mannarino CMO Moves Bombas CMO on Using Learning as a Love Language By Jordan Praitano Women Trailblazers How to Turn Your Media Experience Into a Celeb Brand-Building Powerhouse By Luz Corona CMO Moves Wendy’s Carl Loredo on Growing the “Challenger Brand with a Charm” By Jordan Praitano Media View All C-Suite New Twitter CEO Parag Agrawal Drops the Reorg Hammer By David Cohen Audio & Podcasting Clubhouse: How to Report a Room By Brandy Shaul Audio & Podcasting Clubhouse: How to Hide Topics From Your Profile By Brandy Shaul Chat & Messaging Messenger Begins Testing Split Payment By David Cohen Performance Marketing View All Performance Marketing While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data By Erik Matlick Performance Marketing Crossing the Finish Line: How Audio Out of Home Helps Brands Make the Sale By Tara Weiss Columnist Network Online Communities Are Key to Understanding Your Audience By Timo Pelz Performance Marketing 6 Important Google Ads Changes You Need to Know By Phil Frost Programmatic View All B-to-B LinkedIn Kick-Starts Process of Using First-Party Data for B-to-B Marketing By David Cohen Programmatic Optable Names Former Index Exchange James Prudhomme as CRO By Meseret Ambachew Programmatic CTV Measurement Firm Innovid Up 10% in NYSE Debut By Meseret Ambachew Data Security Cookies Browser Extension Uses Avatars in Online Privacy Campaign By Stephen Lepitak Social Marketing View All Platforms This Holiday Season, Social Marketers Adapt to Ad Inflation and Diminished Targeting Capabilities By Catherine Perloff Platforms The Home Depot Sponsors Nextdoor’s Cheer Map By David Cohen Blockchain Meta Loosens Restrictions on Cryptocurrency Advertising By David Cohen Branding Social Confidential: Slim Jim on the Power of Meat, Memes and Community By Jess Zafarris
