Editor’s Pick Connected TV DirecTV’s Latest Mash-Up Ad Gets a Few Real Housewives Ready for Some Football By Sara Century Voice Creatives Have Been Called Up to Slay Climate Change By Solitaire Townsend Brandshare It’s Almost 2023—Why Is Bias in Ad Tech Still an Issue? IBM Watson Advertising Ecommerce New Campaign for eBay Refurbished Touts Bottomless ‘Magic Box’ of Gadgets By T.L. Stanley Data & Insights Marketers Must Balance Media Mix to Collapse Brand and Performance Silos By Nandika Chatterjee & Olivia Morley BRANDSHARE FROM DISH MEDIA If You Want to Navigate the New TV Landscape, Start by Shifting Your Mindset Augmented Reality View All Augmented Reality Snapchat: How to Use the Carhartt Bitmoji Outfits By Brandy Shaul Platforms Carhartt Teams Up With Snap to Outfit Bitmoji in Workwear By David Cohen Augmented Reality Meta Rolls Out Horizon Worlds in France, Spain By David Cohen Augmented Reality Snap AR Has Billboard Covered for Its Lollapalooza-Themed Issue By David Cohen Commerce Week View All Commerce Week What’s in Store for the Future of Buy Now, Pay Later? By Alexandra Bower Commerce Week Intersecting Sustainability and Accessible Shopping By Alexandra Bower Commerce Week The Role of Authentic Leadership in Driving Culture With Fabletics By Alexandra Bower Commerce Week Video: Adweek’s Commerce Week 2022 Highlights By David Song Columnist Network View All Columnist Network Turn Performance Marketing Into Performance Branding By Jennifer Chase Columnist Network As Consumers Enter a ‘Scarcity Mindset,’ Address Negativity Head-On By Jake McKenzie Columnist Network The Streaming Ecosystem Is Changing Everything. Where Do We Go From Here? By Anjali Midha Columnist Network 4 Music Trends That Defined the Second Quarter of 2022 By Jesse Kirshbaum, Clayton Durant Promoted Content View All Are You Making Informed CTV Ad Buys? By DISH Media The New Golden Age of Television Advertising By MNTN The Commerce Trends Transforming Marketing By PayPal What Can You Do to Meet Shoppers’ Desire for a Better Overall Experience? By Jane Butler, Managing Director, Google Partner Experts View All Make Your Business Resilient With First-Party Data By Hailey Miller 3 Ways Next-Gen Leaders Embrace Uncertainty and Drive Digital Transformation By Courtney Rose What Does the Toothpick Rule Have to Do With Marketing Measurement Strategies? By Neil Hoyne More Football Fans Than Ever Are Streaming Games and Here’s How to Reach Them By Danielle Carney Microlearning View All Organize and Leverage Your Measurement Toolbox How to Use Video at Every Stage of the Customer Journey Why Marketers Need Collaborative Work Management Subscriber Onboarding and Engagement Done Right Adweek Podcasts View All Adweek Podcasts The Great Fail Podcast: Why the World Unfriended MySpace By Debra Chen Adweek Podcasts The Speed of Culture: Transforming the Way of Work By Al Mannarino, Adweek Staff Adweek Podcasts Brave Commerce Podcast: Cindy Gallop on Breaking Down Perception Barriers By Al Mannarino Adweek Podcasts Adweek Podcast: It’s a Bird! It’s a Plane! It’s Culture-Forward Advertising! By Al Mannarino Magazine Adweek Podcast of the Year Awards How Maejor Frequency Made a Winning Podcast by Listening to the Universe By Catherine Perloff Adweek Podcast of the Year Awards See All the 2022 Adweek Podcast of the Year Awards Winners By Kennyatta Collins Audio & Podcasting Spotify Revolutionized Podcasting. Can It Do the Same for Podcast Ads? By Mark Stenberg Data Points Infographic: An Inside Look at How Marketers Use Influencers By Eva Kis In case you missed it Health and Wellness Christopher Meloni Bares All in Maximum Effort’s Latest Peloton Ad By Natalie Venegas Programming & Performance Disney’s Trade Desk Partnership Leads Advertisers Into a Post-Cookie World By Bill Bradley AdFreak Heinz Makes a Snack for Ketchup Lovers Looking to Nosh on More Sauce: Spoon Friez By Shannon Miller Voice Bigger Than the Box Office: The Rise of Minions Marketing By Jen Kling The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Voice How to Be a Mental Health Ally in the Era of Mass Layoffs By Naomi Duckworth Leadership & Talent VCCP Appoints Brett Edgar as First CEO of North America By Kyle O’Brien The Future of Agencies Crossmedia Invests in Its ‘Work Anywhere’ Policy by Sending Employees on Group Vacations By Olivia Morley Media Agencies Publicis Nabs a Bulk of Mondelez’s Global Media Business By Jameson Fleming, Olivia Morley Brand Marketing View All Adweek Podcasts The Great Fail Podcast: Why the World Unfriended MySpace By Debra Chen Ecommerce New Campaign for eBay Refurbished Touts Bottomless ‘Magic Box’ of Gadgets By T.L. Stanley Data & Insights Marketers Must Balance Media Mix to Collapse Brand and Performance Silos By Nandika Chatterjee, Olivia Morley Sports Marketing New Women’s Soccer CMO Sees ‘Hypergrowth’ Potential By Jason Notte Commerce View All Experiential At Fancy Feast’s Restaurant, People Got to Eat Like Cats By Leslie Blount B-to-C Inflation Is Schooling Back-to-School Shopping Budgets By Leslie Blount Ecommerce TikTok Unveils Shopping Ads Suite of 3 Commerce Products By David Cohen Emerging Tech Dentsu’s New Service Will Help Brands Build Virtual Influencers By Patrick Kulp CONVERGENT TV View All Connected TV DirecTV’s Latest Mash-Up Ad Gets a Few Real Housewives Ready for Some Football By Sara Century Programming & Performance Big Ten Snags Record $7.5 Billion TV Rights Deal Across Fox, CBS and NBC By Mollie Cahillane Connected TV Comscore and Yahoo’s CTV Partnership Makes Streaming Ad Campaigns Brand Safe By Mollie Cahillane Programming & Performance NBCUniversal’s World Cup Ad Inventory Nearly Sold Out 100 Days Before Kickoff By Mollie Cahillane Creativity View All Voice Creatives Have Been Called Up to Slay Climate Change By Solitaire Townsend Ad of the Day Kendrick Lamar Translates Financial Success in Cash App Ad by His Creative Imprint, pgLang By Rebecca Theodore-Vachon AdFreak This Campaign Builds a Terrifying Monster out of Trash to Encourage Recycling By Brittaney Kiefer Food & Beverage Ruffles Twists the Sports Marketing Playbook With WNBA’s A’ja Wilson By Natalie Venegas Inside the Brand View All Commerce Week How New Balance Became a Legacy Disruptor By Alexandra Bower Commerce Week How Rent the Runway Prioritizes Access Over Excess By Alexandra Bower Commerce Week The Secret Sauce of Shake Shack’s Purpose-Driven Marketing By Alexandra Bower Commerce Week In the Sustainable Spotlight With REI and Philips By Alexandra Bower Media View All Platforms Downloaded YouTube Shorts Will Be Watermarked By David Cohen Audio & Podcasting Revolt Launches Podcast Network With Suite of New Shows By Meseret Ambachew Platforms Report: Snap Grounds Its Pixy Flying Camera By David Cohen Platforms Cameo Live 10-Minute Video Calls Debut By David Cohen Performance Marketing View All Connected TV What Should Performance Marketers Know Before Testing CTV? By Erica Peacock Columnist Network Turn Performance Marketing Into Performance Branding By Jennifer Chase Marketing Innovation Your Startup Needs a Dedicated Test Budget By Jonathan Martinez Platforms Twitter Debuts Twitter Pixel, Conversions API, App Purchase Optimization By David Cohen Programmatic View All Data Only 1 in 25 Reproductive Health Apps Protects User Data By Trishla Ostwal Platforms Meta Shortens Edit Window on Political Ads By Trishla Ostwal Diversity, Equity and Inclusion Meta Details Plans to Comply With DOJ Settlement Over HUD Discrimination Complaint By David Cohen Platforms Smaller Advertisers More at Risk as Facebook Works to Delete Hate Speech By Trishla Ostwal Social Marketing View All Augmented Reality Snapchat: How to Use the Carhartt Bitmoji Outfits By Brandy Shaul Streaming & OTT Carl’s Jr., Hardee’s to Twitch Viewers: ‘Create Your Happy’ By David Cohen Platforms Urban Decay Kicks Off Pinterest Campaign to Back New Naked Mini Palette Eyeshadow By David Cohen Platforms Carhartt Teams Up With Snap to Outfit Bitmoji in Workwear By David Cohen
