Editor’s Pick Marketing Innovation Walmart’s Holiday ‘RomCommerce’ Aims to Make Shoppers Swoon By Leslie Blount Voice Industry Jargon Is the Silent Killer of B2B Marketing By Jessica Marie Brandshare Find Post-Cookie Advertising Approaches That Will Stand the Test of Time Amazon Ads Marketing Innovation This Baby Bottle Startup Talks to Parents Like a Tech Giant Would By Rebecca Stewart Retail News Cyber Week Generates Record $37B in Online Spend By Stephen Lepitak FROM ADWEEK BRANDED WITH TWITCH Livestreaming and the New Social Spaces Augmented Reality Advertising News View All Augmented Reality Advertising News Grand Marnier Enhances Real-World Events With Augmented Reality By Brandy Shaul Augmented Reality Advertising News Pharma Brands Use AR Snapchat Lenses to Engage Consumers By Brandy Shaul Augmented Reality Advertising News These AR Ads Helped Marcolin Promote Eyewear Through a Try-On Feature By Brandy Shaul Augmented Reality Advertising News Brands Celebrate the Holidays With AR Snapchat Lenses By Brandy Shaul Creativity x Culture View All Voice Allyship With HBCUs Is More Than a Marketing Campaign By Will Ayers Voice Regional Mexican Music Goes Mainstream. Here’s Why Marketers Should Be Thinking Ahead By Marina Filippelli, Mario Carrasco Voice Why We Should Start Using The Term ‘Underestimated Audiences’ By Myles Worthington Voice Creativity Does Not Thrive in Fear—How Marketers Can Drive Real-World Change By Darla Price Retail Media View All Voice What Brands Need to Know About Creator Marketing in 2024 By Rodney Mason Premium Events Unlocking the Power of Retail Media Networks By Breana Mallamaci Adweek Podcasts The Garage Podcast: Creating Space for Innovation and Identifying Retailer Assets By Dan Massimino, Evan Hovorka Retail Media Advertising The Big Impact of Intuit’s SMB MediaLabs on Small Business By Luz Corona Adweek Podcasts View All Adweek Podcasts Adweek Podcast: How Solo Stove Really Got Snoop Dogg to Go Smokeless By Rebecca Stewart, Luz Corona Adweek Podcasts Gen Z Is Talking and It’s Time for Brands to Listen Up By Colin Daniels Adweek Podcasts TechMagic Podcast: OpenAI Winners and Losers By Cathy Hackl Adweek Podcasts Revolutionizing Time(x) With Shari Fabiani By Jenny Rooney Magazine View All Women in Sports Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With Her By Mollie Cahillane Women in Sports Champions of Change: 24 Women Who Are Transforming the Sports World By Adweek Staff AI News The Technology and People Driving Positive Change in Artificial Intelligence By Kennyatta Collins Ad Tech Industry News Cookie Crunch: Performance Marketers’ Preparation (or Lack of) for Deprecation By Catherine Perloff In case you missed it Sports Marketing News The Astounding Results of Maximum Effort’s NFL Stunt With Jake From State Farm and Taylor Swift By Jason Notte Merger & Acquisition News WPP Combines VMLY&R With Wunderman Thompson to Form VML By Stephen Lepitak Platforms BeReal Is Searching for ‘The Realest Person on Earth’ By Emmy Liederman & Colin Daniels Voice Why Brand Assets Are So Important in B2B Marketing By Peter Weinberg & Jon Lombardo The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New Agencies View All Voice Industry Jargon Is the Silent Killer of B2B Marketing By Jessica Marie Adweek Podcasts Gen Z Is Talking and It’s Time for Brands to Listen Up By Colin Daniels Super Bowl Commercials Las Vegas Encourages Football Fans to Celebrate Excessively During the Super Bowl By Kyle O’Brien Accounts Real Estate Brand Opendoor Hires Mischief to Create Its First Super Bowl Ad By Kyle O’Brien Brand Marketing View All Voice Allyship With HBCUs Is More Than a Marketing Campaign By Will Ayers Marketing Innovation Walmart’s Holiday ‘RomCommerce’ Aims to Make Shoppers Swoon By Leslie Blount Marketing Innovation Quiznos Soared High and Crashed Hard. Can It Make a Comeback? By Robert Klara Marketing Innovation This Baby Bottle Startup Talks to Parents Like a Tech Giant Would By Rebecca Stewart Commerce View All Adweek Podcasts Brave Commerce Podcast: Shaping Strategies for Connected Commerce By Rachel Tipograph, Sarah Hofstetter Voice The Skims and NBA Partnership Is a Masterclass in Brand Repositioning By Sandy Archila Data Points Infographic: Will Electric Cars Ever Take Over the Road? By Paul Hiebert Retail Media Advertising The Big Impact of Intuit’s SMB MediaLabs on Small Business By Luz Corona CONVERGENT TV View All Streaming & OTT Fat Joe Is Bringing His Winning Record to ClashTV By Kathryn Lundstrom Programming & Performance NBCUniversal and Google Team Up for Macy’s Thanksgiving Day Parade Campaign By Mollie Cahillane Programming & Performance Jeff Probst Explains How Survivor Keeps on Surviving in a Changing TV Landscape By Bill Bradley Programming & Performance CBS Sets 2024 Primetime Schedule for Strike-Delayed Scripted Series By Mollie Cahillane Creativity View All B2B Scania Ads See Electric Truck Experience First Day at Work By Stephen Lepitak Voice This Year, Give Thanks for the Creatives By Tom Denari Streaming & OTT Music Streamer Deezer Wants Listeners to ‘Live the Music’ in New Brand Platform By Stephen Lepitak Adweek Podcasts Creator Eric Sedeño’s Mission to Leave a Positive Impact on Social Media By Colin Daniels Media View All Measurement How Domino’s and Expedia Use Attention to Improve Campaign Effectiveness By Olivia Morley Marketing Innovation How Tech Brands Have Activated the Las Vegas Sphere By Stephen Lepitak Holidays Santa’s Elves Are ‘Livin’ La Vida Loca’ in Holiday Travel Ad By Rebecca Stewart Adweek Podcasts TechMagic Podcast: OpenAI Winners and Losers By Cathy Hackl Performance Marketing View All Voice When It Comes to Martech, a Single Tool Is Never Enough By Ivan Borovikov Voice 3 Major Ways Generative AI Is Redefining Search By Christian J. Ward SEM News Brand Knowledge Will Level Up Your AI-Driven Search Engine Marketing By Ryan Schuster Experiential Marketing The New ‘Mobile’ Marketing Means Taking Your Brand on Tour By Ralph Failla Programmatic View All Emerging Technologies Puma’s Web3 Efforts Are Paying Off and Driving Consumer Engagement By Trishla Ostwal NexTech NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers By Mark Stenberg Voice More Data, More Problems. Simplify by Adding AI By Nick Jordan AI News Weekly Generative AI News and Top Stories By Trishla Ostwal Social Marketing View All Retail News Cyber Week Generates Record $37B in Online Spend By Stephen Lepitak Social Commerce Advertisers Are Investing in TikTok Shops Despite Mostly Tepid Results By Catherine Perloff Voice Don’t Rely on Tired Social Tactics. Build an Algorithm-Beating D2C Brand By Simon Forster Premium Events Enter The Creatorverse By Breana Mallamaci
