Editor’s Pick Super Bowl Commercials Nerd Alert! Nerds Candy Enters Super Bowl for the First Time By Kyle O’Brien Programmatic Why Supply-Side Platform Fill Rate Is Just 1% By Catherine Perloff Brandshare A More Nuanced Way to Reach Luxury Consumers Amazon Ads Out of Home Advertising News Ben & Jerry’s and Ava DuVernay Want You to Read Banned Books By Leslie Blount Programming & Performance Showtime’s Rebrand Hints at a Chaotic TV Year Ahead By Bill Bradley PARTNER EXPERT FROM EXPERIAN A More Precise—and Privacy-Safe—Form of Targeting Magazine View All Sports Marketing News Naomi Osaka Built a Business Empire, and a Family, in Time Off From Tennis By Jason Notte C-Suite It’s Time Agency Teams Had a Direct Line to the Client CEO By Rebecca Stewart C-Suite Special Feature: Connection & Collaboration By Adweek Staff The Adweek 50 The Adweek 50: Honoring Indispensable, Behind-the-Scenes Business Leaders By Chris Ariens In case you missed it Sustainability News Megadeth Drummer Helps Raise Awareness of Heavy Metal Contamination for Brazilian NGO By Samantha Nelson TV Upfronts How Disney Got Hundreds of Sponsors for Its Holiday and Sports Content By Bill Bradley Creative Advertising Hidden Gems: The 10 Best Ads of 2023 That You Haven’t Seen By T.L. Stanley & Brittaney Kiefer Leadership & Talent Air Fryer Maker SharkNinja Names Puma’s Brand Chief Adam Petrick as Global CMO By Stephen Lepitak The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New