Editor’s Pick Holidays The Strategy Behind Coca-Cola’s Holidays Campaign Featuring a City of Santas By Stephen Lepitak Experiential Marketing How Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1 Las Vegas Grand Prix By Jason Notte Brandshare The Gamechanger for the New Era of Personalization Fetch AI News Weekly GenAI Watch Nov. 3 By Trishla Ostwal Design The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles By Mark Stenberg FROM ADWEEK BRANDED WITH FOOJI Surprise and Delight Your Social Media Fans Augmented Reality Advertising News View All Augmented Reality Advertising News Chronic Cellars Brings Skeleton Mascot to Life as AI Sommelier By Brandy Shaul Augmented Reality Advertising News Gold Peak Tea Celebrates Golden Hour With Photos Taken Through a Liquid Lens By Brandy Shaul Augmented Reality Advertising News Roland Lets Shoppers View Pianos in AR Before Making a Purchase By Brandy Shaul Augmented Reality Advertising News This Battle of the Baddest AR Experience Features Larger Than Life Fighters By Brandy Shaul Creativity x Culture View All Voice Día de los Muertos: The Super Bowl of Creativity in Mexico By Jessica Apellaniz Voice Art and Copy: An Advertising Poem By Lemon Andersen Leadership & Talent Glenmorangie’s CMO-Turned-CEO Raises a Glass to Creativity By Rebecca Stewart Voice The Dangers of Texting While Contemplating Your Future. 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That Doesn’t Mean You Shouldn’t Advertise There By Elizabeth Marsten Adweek Podcasts View All Adweek Podcasts Adweek Podcast: NBA Champion Matt Barnes on the Evolution of Locker Room Talk By Luz Corona Adweek Podcasts Marketing Vanguard Podcast: Charting a Course Through Time With Sadé Muhammad By Jenny Rooney Adweek Podcasts TechMagic Podcast: Humane’s AI Wearable and Call of Duty Turns 20 By Cathy Hackl Adweek Podcasts The Speed of Culture Podcast: Taco Bell’s Evolution Into a Lifestyle Brand By Adweek Staff Magazine View All Diversity, Equity and Inclusion Special Feature: Advancing DEI By Adweek Staff Leadership & Talent The Next Chapter of DEI: Shifting the Focus Back to Inclusion By Luz Corona Fashion News For UPS, Delivering DEI to the Fashion Industry Never Goes Out of Style By Leslie Blount Publishing News Black-Owned Publishers Are Building More Collaborative Collective Models to Court Brand Budgets By Mark Stenberg In case you missed it Sports Marketing News The Astounding Results of Maximum Effort’s NFL Stunt With Jake From State Farm and Taylor Swift By Jason Notte Merger & Acquisition News WPP Combines VMLY&R With Wunderman Thompson to Form VML By Stephen Lepitak Platforms BeReal Is Searching for ‘The Realest Person on Earth’ By Emmy Liederman & Colin Daniels Voice Why Brand Assets Are So Important in B2B Marketing By Peter Weinberg & Jon Lombardo The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New Agencies View All Off the Clock Off the Clock: D’Eric Watson ‘Wants to Go Where the Music Is’ By Eva Kis Voice Why Would Anyone Name Their Ad Agency Murder Hornet? By Noel Cottrell Merger & Acquisition News Stagwell Acquires Fast-Growing Creative and Social Agency Movers+Shakers By Kyle O’Brien Lessons Learned Troubled by Lack of Diversity, Kara Elyse Henderson Founded Her Own Shop By Kathryn Lundstrom Brand Marketing View All Adweek Podcasts Adweek Podcast: NBA Champion Matt Barnes on the Evolution of Locker Room Talk By Luz Corona Retail Media Advertising How General Mills Succeeds in Its Retail Media Partnership With Instacart By Chris Ariens Experiential Marketing Mastercard Runs With Small Businesses to Build Its Brand at New York City Marathon By Jason Notte Holidays Vodafone UK’s Christmas Ad Sees a Little Girl Set a Trap for Santa By Stephen Lepitak Commerce View All Data Points The Buying Power of Diverse Communities in the US Is Rising By Paul Hiebert Adweek Podcasts Brave Commerce Podcast: Innovation in the Beverage Industry By Al Mannarino Adweek Podcasts Brave Commerce Podcast: Navigating Turnarounds By Rachel Tipograph, Sarah Hofstetter Voice It’s Not Easy Being Green: Preparing for the FTC’s Updated Green Guides By Laura Brett CONVERGENT TV View All Programming & Performance How Paramount+ Hit 63 Million Subscribers and Increased Revenue 61% By Bill Bradley Super Bowl Commercials CBS Is ‘Virtually Sold Out’ of Super Bowl Ads By Bill Bradley Streaming & OTT Tubi Reaches 70 Million Monthly Active Users, 30% Revenue Growth By Bill Bradley TV Upfronts Inside NBCUniversal’s Bigger, Brand-Filled BravoCon 2023 in Las Vegas By Bill Bradley Creativity View All CPG News Eos Provides a Second Chance for That Awkward First Kiss By Samantha Nelson Holidays The Best 2023 Holiday Ads: Brands Unwrap Their Seasonal Spots By Rebecca Stewart, Brittaney Kiefer, Stephen Lepitak Adweek Podcasts TechMagic Podcast: Humane’s AI Wearable and Call of Duty Turns 20 By Cathy Hackl Creator Economy This New Platform Uses AI to Streamline Brand Deals With Creators By Emmy Liederman Media View All Design The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles By Mark Stenberg Adweek Podcasts Marketing Vanguard Podcast: Charting a Course Through Time With Sadé Muhammad By Jenny Rooney Platforms YouTube Amps Up Global Efforts to Eliminate Ad Blockers By Trishla Ostwal Platforms Google Boss Sundar Pichai Defends Apple Search Deal. 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Ward SEM News Brand Knowledge Will Level Up Your AI-Driven Search Engine Marketing By Ryan Schuster Experiential Marketing The New ‘Mobile’ Marketing Means Taking Your Brand on Tour By Ralph Failla Programmatic View All AI News Weekly GenAI Watch Nov. 3 By Trishla Ostwal AI News AI Watch for the Week of Oct. 23: Updates for the Latest in Generative AI News By Trishla Ostwal AI News AI Watch Oct. 14-20: Weekly Updates in Generative AI News By Trishla Ostwal Lessons Learned This Nonbinary VP Found Ad Tech More Inclusive Than Network TV By Olivia Morley Social Marketing View All Premium Events Enter The Creatorverse By Breana Mallamaci Adweek Podcasts Adweek Podcast: Real LGBTQ+ Allyship From Brands Matters Now, More than Ever By Brittaney Kiefer, Rebecca Stewart, Luz Corona Adweek Podcasts Girl Meets Farm’s Molly Yeh on Cooking and Cultivating Community By Colin Daniels Social Media Week Creators Can Help Brands Cut Through the Noise, Here’s How By Rebecca Stewart
