Editor’s Pick General Podcasting’s Greatest Asset Is the ‘Powerful, Intimate Connection’ With Listeners, Says Guy Raz By Diana Pearl Ad Tech & Mar Tech Kochava Rolls Out Identity Tool for Publishers Focused on CTV and Mobile By Andrew Blustein Adweek Instagram Play-Doh for Adults May Be the Most 2020 Product Innovation Yet By Lisa Lacy Digital Transformation Criteo Posts 10% Revenue Hit for Q3 as Covid-19 Continues to Impact Ad Spend By Ronan Shields Performance Marketing How Predictive Analytics Takes the Guesswork Out of Ad Performance By Heather Fletcher Latest News Digital Transformation Criteo Posts 10% Revenue Hit for Q3 as Covid-19 Continues to Impact Ad Spend By Ronan Shields Podcast Podcasting’s Greatest Asset Is the ‘Powerful, Intimate Connection’ With Listeners, Says Guy Raz By Diana Pearl Agencies Samsung Transforms 18th Century House Into Spooky Halloween Haunt Using Hi-Tech Projection By Sara Spary Ad Tech & Mar Tech DoubleVerify Raises $350 Million By Andrew Blustein Adapting to Crisis Voice 7 Essentials to Sell Part of Your Business Now By Brian F. Martin Travel Marriott Uses Loyalty Program to Roll Out New Work From Anywhere Program By Ryan Barwick CPG Sam’s Club Lets Customers Do Their Holiday Shopping in the Iconic Griswold Family Home By Kaila Mathis Experiential HBO Brings Lovecraft Country Into the Real World With Drive-In Event By Ian Zelaya Adweek Podcasts Adweek Podcasts Talking TV Ratings and Trump on Yeah, That’s Probably an Ad By Ko Im Podcast Listener Q&A on Yeah, That’s Probably an Ad’s 200th Episode By Ko Im C-Suite CMO Moves: SiriusXM’s Denise Karkos Shares the Importance of Putting ‘Another Single on the Board’ By Heide Palermo Adweek Podcasts Adweek Podcast: Ocean Spray’s Dreamy Timing on the Dreams TikTok By Ko Im Magazine Adweek Instagram The 2020 Hot List: Honoring the Year’s Best in TV, Publishing, Digital and Brands By Jason Lynch Hot List How Adweek Media Visionary Reese Witherspoon Turned Hollywood on Its Head By Jason Lynch Hot List Sarah Cooper’s Trump Lip-Syncs Turned Pandemic Boredom Into a Career Catapult By Kelsey Sutton Data Points Infographic: Retailers Beware, You’re in for a … Scary Drop in Halloween Foot Traffic By Nicole Ortiz In case you missed it Adapting to Crisis Reese’s Made a Trick-or-Treat Robot That Roams Around Dispensing Peanut Butter Cups By Sara Spary Leadership & Talent How The Richards Group Can Keep the Business Going Amid Its Moment of Crisis By Doug Zanger Platforms What TikTok Thinks Brands Should—and Shouldn’t—Take Away From Ocean Spray’s Viral Moment By David Cohen C-Suite Philippe Krakowsky Succeeds Michael Roth as IPG CEO By Minda Smiley The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Agencies Samsung Transforms 18th Century House Into Spooky Halloween Haunt Using Hi-Tech Projection By Sara Spary Accounts Circle K Sends $90 Million Global Media Account to MediaCom By Erik Oster First Things First Jon Stewart Rises Again; Top Podcasts of 2020: Wednesday’s First Things First By Jess Zafarris Diversity, Equity and Inclusion How FCB Is Building Consistency Into Its Inclusive, Antiracist Culture By Doug Zanger Brand Marketing Podcast Podcasting’s Greatest Asset Is the ‘Powerful, Intimate Connection’ With Listeners, Says Guy Raz By Diana Pearl Politics Sprite’s Latest Campaign Encourages Black Youth to Vote By Paul Hiebert Brand Marketing Play-Doh for Adults May Be the Most 2020 Product Innovation Yet By Lisa Lacy Politics Krispy Kreme Wants You to Enjoy a Glazed Doughnut With Your ‘I Voted’ Sticker By Robert Klara Creativity Creativity New Artsy Collection Celebrates Black-Owned Galleries and Its Artists By Luz Corona Travel Ahead of the Election, Booking.com Offers a Message of Unity By Ryan Barwick Plant-Based Products Impossible’s New Mission: a Non-Dairy Milk That Will Mimic the Real Thing By T.L. Stanley Creativity With A Wink, Agency Claims ‘Credit’ Pence Viral Fly Moment By Patrick Kulp Digital Digital Transformation The 99 Problems Forms Virtual TikTok House to Back the Biden-Harris Campaign By David Cohen Digital Transformation Twitter Saw Over 118 Million Beauty Tweets From July 2019 Through July 2020 By David Cohen Digital Transformation Twitter: How to Share a Topic By Brandy Shaul Digital What Happens to the Google Antitrust Suit if Biden Wins? By Scott Nover Inside the Brand Twitter’s Dalana Brand Shares What Started Her Journey of Advocating for Workplace Equality By Luz Corona Why Evian’s Shweta Harit Says Purpose is Action, Not a Point of View By Heide Palermo CMO of Artsy Redefining Success as the “Underdog” of the Marketing World By Nadine Dietz What Aperture Investors CMO Took From His Time at MTV and Roc Nation to the Investing World By Luz Corona Programmatic Artificial Intelligence Snapchat Introduces 3D Full Body Tracking Technology for AR Lenses By David Cohen Digital Transformation Criteo Posts 10% Revenue Hit for Q3 as Covid-19 Continues to Impact Ad Spend By Ronan Shields Platforms LinkedIn: How to Stop LinkedIn From Saving Your Resumes By Brandy Shaul Ad Tech & Mar Tech DoubleVerify Raises $350 Million By Andrew Blustein TV / Video Voice Trump Wants to Go to the Moon. How Do You Market Outer Space? By Ben Lamm Streaming & OTT Jon Stewart Will Host Apple TV+ Current Affairs Show By Kelsey Sutton TV / Video Apple Just Dropped a New iPhone 12 Pro Ad That Shows Off Device’s Moviemaking Power By Sara Spary Hot List 6 Ways Reese Witherspoon Is Changing the Film and TV Industry By Jason Lynch
