Editor’s Pick Branding Where Gen Z and Millennials Split on Brand Love By Paul Hiebert The Future of Agencies Following Wendy Clark’s Departure, What’s Next for Dentsu? By Jameson Fleming & Olivia Morley Adweek Branded How Paramount Is Pressing Play on Multicultural Communication Paramount Advertising Sports Marketing Soccer Star Goes Undercover to Unmask Sexism in Sports By Mollie Cahillane Creative This Discreet, Lifesaving QR Code Might Make Brands Think Differently About Design By Rebecca Stewart BRANDSHARE FROM ADSTRA A Downturn Is the Right Time to Invest in Identity Content Experiential View All Creative Disruption McDonald’s and Cactus Plant Flea Market Bring the Happy Meal Experience to Adults By Shannon Miller Experiential Citizens Bank Avoids Looking Like a Tourist as It Arrives in New York By Eva Kis, Leslie Blount Beer & Spirits Inside the Ryan Reynolds-Wrapped Aviation Gin Distillery in Portland By Jason Notte Fashion & Apparel Spring Studios and IMG Unite Tennis With New York Fashion Week By Natalie Venegas Programming & Performance View All Programming & Performance US Advertising Sales Projected to Pass $300 Billion for First Time Ever in 2022 By Bill Bradley Sports Marketing Soccer Star Goes Undercover to Unmask Sexism in Sports By Mollie Cahillane Streaming & OTT Epix Rebrands to MGM+ Following Amazon Acquisition By Mollie Cahillane Streaming & OTT AMC+ Launches Brand Refresh, Hires Known as Agency of Record By Mollie Cahillane Augmented Reality View All Sustainability Snap Covers the Brandenburg Gate in Plastic Waste (Virtually, of Course) By David Cohen Columnist Network Augmented Reality Drives Consumer Confidence During a Recession By Lauryl Schraedly Artificial Intelligence NBA All-Star Luka Dončić Turns Over TikTok Account to His AI Alter Ego By David Cohen Augmented Reality Allure Best of Beauty Issue Includes AR Lip, Cheek and Eye Lenses From Snap By David Cohen Promoted Content View All How Crunchyroll, Hasbro and Mastercard Tap Fandoms By Melissa Schumer, President of Digital Entertainment and Gaming, RCPMK Quiz: Test Your Knowledge of Classic TV Advertising By MNTN 5 Lessons for Planning Your First In-person Conference Since the Pandemic By Paige O’Neill, CMO, Sitecore Confessions of a Confused Consumer By PayPal Partner Experts View All Storytelling Isn’t Child’s Play—It’s Your Best Tool to Connect, Engage and Persuade By Kate Sirkin Podcasts Meet the Mental Health Moment and Brands Should be Listening By Kelli Hurley 3 Ways Creator Platforms Help You Build Better Campaigns By Todd Pasternack Team Up With Your Frenemies to Stay Agile By Valerie Bischak Microlearning View All What Is Incrementality and Why Is It Critical for Proving ROI? The Keys to Building Your Customer Identity Framework Do You Know How to Reach, Engage and Delight Connected Consumers? Connected TV Enables Effective Audience-First Advertising Adweek Podcasts View All Adweek Podcasts Brave Commerce Podcast: Developing a Holistic Brand Experience By Rachel Tipograph, Sarah Hofstetter Adweek Podcasts The Speed of Culture: How Creativity Drives Marketing Execution By Adweek Staff Adweek Podcasts Xiao Chi Jie’s Mission to Be a Modern Chinese Food Brand By Colin Daniels Adweek Podcasts Brandweek Podcast: Driving Results With People-Led Problem Solving By Al Mannarino Magazine Diversity, Equity and Inclusion Issa Rae Does More Than Talk About an Inclusive Entertainment Industry—She Builds It By Shannon Miller Metaverse Purpose-Led Brands Have an Opportunity to Diversify the Metaverse By Emmy Liederman Voice How to Be Mindful of Employee Burnout During Tough Times By Amy Small & Jillian Ingram Data Points Infographic: How Beauty Brands Can Make Sustainability Chic By Eva Kis In case you missed it Metaverse If Brands Want Web3 to Be Safe, They Need to Build It That Way By Rebecca Stewart Platforms Why Marketers Still Aren’t Sold on Social Shopping By Catherine Perloff Search Engine Optimization The Rise of Intent Media: How SEO Is Molding the Media Industry in Its Image By Mark Stenberg Branding Is the Branded Entertainment Renaissance Finally Here? By Brittaney Kiefer The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Food & Beverage Weed? No, Wheat. Shreddies Cereal Borrows the Trappings of Cannabis for its Own ‘Dispensary’ By T.L. Stanley The Future of Agencies Following Wendy Clark’s Departure, What’s Next for Dentsu? By Jameson Fleming, Olivia Morley Creative Upwork Resurrects a CEO to Sing About How the Old Way of Working Is Dead By Kyle O’Brien AdFreak Vital Farms Stays ‘Bullsh*t Free’ While Calling Out Shady Corporate Practices By T.L. Stanley Brand Marketing View All Metaverse My Little Pony Gallops Into Roblox to Win a New Generation of Fans By Brittaney Kiefer Streaming & OTT Sports Fans Attempt to Avoid Subscription Fees in Canal+ Campaign By Stephen Lepitak Creative This Discreet, Lifesaving QR Code Might Make Brands Think Differently About Design By Rebecca Stewart Voice How the Latine Community Is Sharing Their Story on the Charts By Argelia Martinez Commerce View All Branding Where Gen Z and Millennials Split on Brand Love By Paul Hiebert Fashion & Apparel ThirdLove’s Retail Expansion Aims to Give Customers Full (Market) Coverage By Leslie Blount CPG & Grocery M&M’s Introduces a New Mascot All About Inclusivity By Paul Hiebert Adweek Podcasts Brave Commerce Podcast: Developing a Holistic Brand Experience By Rachel Tipograph, Sarah Hofstetter CONVERGENT TV View All Programming & Performance US Advertising Sales Projected to Pass $300 Billion for First Time Ever in 2022 By Bill Bradley Measurement Roku and Nielsen Expand Partnership With Cross-Media Measurement Deduplication By Mollie Cahillane Sports Marketing Soccer Star Goes Undercover to Unmask Sexism in Sports By Mollie Cahillane Streaming & OTT Epix Rebrands to MGM+ Following Amazon Acquisition By Mollie Cahillane Creativity View All Creative Thinkers Creative Flavor: For Luciano ‘Chany’ D’Amelio, the Real Beauty Is in the Impact By Shannon Miller Creative Disruption McDonald’s and Cactus Plant Flea Market Bring the Happy Meal Experience to Adults By Shannon Miller PSAs This Chilling Planned Parenthood Ad Explores the Horrors of the Voiceless Post-Roe v. Wade By Samantha Nelson Creative Thinkers Creative Flavor: Santiago Luna Lupo’s Work Recognizes the Nuances of Culture By Sara Century Inside the Brand View All CMO Moves From Classroom to Boardroom, Adweek’s New Leadership Team on Bridging the Gap of Education in Marketing By Ann Marinovich CMO Moves Tricia Melton, CMO of Kids, Young Adults and Classics, Warner Brothers Discovery – Leveraging Legendary IP for Memorable Campaigns By Luz Corona Commerce Week How New Balance Became a Legacy Disruptor By Alexandra Bower Commerce Week How Rent the Runway Prioritizes Access Over Excess By Alexandra Bower Media View All Sustainability Snap Covers the Brandenburg Gate in Plastic Waste (Virtually, of Course) By David Cohen Audio & Podcasting CNN Cuts Down Podcast Programming, Slashes Audio Department By Meseret Ambachew Platforms TikTok: How to Turn on Post View History By Brandy Shaul Diversity, Equity and Inclusion Twitter: How to Turn On Alt Text Reminders By Brandy Shaul Performance Marketing View All Performance Marketing Abusers of Consumer Data Will Be Punished By Stephen H. Yu Sports Marketing This Year’s World Cup Is a Key Performance Marketing Opportunity for US Brands By Daniel Avshalom, Ozan Can Şişman Personalization Personalization and Privacy Can Live Under One Roof By Myles Kleeger Direct Mail Marketing Why the Surprising Rise of Direct Mail Is No Surprise at All By Joy Gendusa Programmatic View All Platforms TikTok Has Removed More Than 54 Million Fake Accounts So Far This Year By Trishla Ostwal Platforms Nextdoor Adds Targeting Options for Public Agencies to Its Ad Platform By David Cohen Chat & Messaging Meta Adds Features to Call Ads on Messenger By David Cohen Ad Tech The Initial Results Are In for Google’s Fledge Tests By Trishla Ostwal Social Marketing View All B-to-B LinkedIn Details Several Updates for Pages By David Cohen Food & Beverage ‘Vegetarian Vampire’ Toby Helps Heinz Promote Tomato Blood Ketchup By David Cohen Sports Marketing Everything You Need to Know About the New, Revamped NBA App By David Cohen Chat & Messaging WhatsApp: How to Use the Giannis & Family Sticker Pack By Brandy Shaul
