Editor’s Pick Cannes Lions I’m Not in the C-Suite. Here’s What I Got Out of Cannes Lions By Christina Garnett Food & Beverage How PLNT Burger Aims to Turn the Masses Onto Fake Meat By Paul Hiebert Brandshare 3 Reasons to Stop Paying Influencers Based on Follower Counts Humanz The Future of Agencies Holding Companies Will Protect Employees’ Privacy When Seeking Reimbursements for Abortion Care By Jameson Fleming PSAs Health Care Advocacy Group Launches Information Campaign in States Most Affected by the Overturn of Roe v Wade By Sara Century BRANDSHARE FROM AWIN Reach New Customers With Affiliate Marketing Cannes Lions View All Cannes Lions I’m Not in the C-Suite. 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Maximize the Value of First-Party Data for Today and Tomorrow Mastering the Art and Science of Subscriber Care Targeting People, Not Profiles Adweek Podcasts View All Adweek Podcasts To Dine For Podcast: Don Miguel Ruiz on Healing the Mind By Adweek Staff Adweek Podcasts Adweek Presents… Jennifer Garner and John Foraker, Co-Founders of Once Upon a Farm By Al Mannarino Adweek Podcasts Adweek Podcast: Cannes Lions 2022—’Confusing Times’ for Burger King and David Agency By Al Mannarino Adweek Podcasts Adweek Podcast: Cannes Lions 2022—Creative Marketer of the Year By Al Mannarino Magazine The Creative 100 Adweek’s Creative 100: The Most Innovative and Inspiring Individuals of 2022 By Adweek Staff The Creative 100 Creative 100: Innovators Reshaping the Media Landscape By Adweek Staff The Creative 100 Creative 100: TV and Streaming’s Top Innovators By Adweek Staff The Creative 100 Creative 100: Visual Innovators Grabbing the World’s Attention By Adweek Staff In case you missed it Branding Pepsi Will No Longer Sponsor the Super Bowl Halftime Show By Jason Notte & Paul Hiebert Ad Tech How Agencies Are Helping Brands Quit Cookies By Trishla Ostwal Influencers & Creators Doja Cat Is the Average Marketer’s Worst Nightmare. That’s Why Taco Bell Hired Her By Emmy Liederman & Rafael Canton TV Upfronts How Yellowstone Turned Taylor Sheridan Into TV’s Most Prolific and Valuable Creator By Jason Lynch The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All The Future of Agencies Holding Companies Will Protect Employees’ Privacy When Seeking Reimbursements for Abortion Care By Jameson Fleming The Future of Agencies Non-Drinkers Are Struggling in an Agency World That Relies on Alcohol By Emmy Liederman Voice The New Expectations of CEOs as Policymakers By Norel Mancuso PSAs This Ad Calls for Ending Virginity Tests in Romania By Sara Century Brand Marketing View All Diversity, Equity and Inclusion In a Period Positive Move, Midol Urges People to Share ‘The Real Reason’ They Feel Awful By Sara Century Adweek Podcasts To Dine For Podcast: Don Miguel Ruiz on Healing the Mind By Adweek Staff Diversity, Equity and Inclusion How a Streetwear Brand Aims to Bridge the Digital Divide for Underserved Communities By Samantha Nelson Travel & Transportation Guinness Storehouse Pours More Effort Into Wooing Irish Visitors By Jason Notte Commerce View All Food & Beverage How PLNT Burger Aims to Turn the Masses Onto Fake Meat By Paul Hiebert Emerging Tech Retail-Branded BNPL Is Only a Matter of Time By Lisa Lacy Fashion & Apparel American Eagle Sells Real Clothes Designed by Virtual Stars at NFT Shop By Patrick Kulp Emerging Tech Ebay Acquires NFT Marketplace as It Expands Into Digital Collectibles By Patrick Kulp CONVERGENT TV View All TV Upfronts TelevisaUnivision Sees Double-Digit Volume Growth and Strong CPM Gains in Upfront By Bill Bradley TV Upfronts Fox Wraps Upfront Negotiations With CPM Increases of 9-12% By Bill Bradley Streaming & OTT HBO Max Adds Pause and Sequential Ad Formats, Updates Brand Block By Mollie Cahillane TV Upfronts How Disney Ad Sales Sold Out the Stanley Cup Finals in Its First Year With NHL Package By Mollie Cahillane Creativity View All PSAs Digital Health Care Provider Launches Information Campaign in States Most Affected by the Overturn of Roe v Wade By Sara Century Cannes Lions I’m Not in the C-Suite. Here’s What I Got Out of Cannes Lions By Christina Garnett Cannes Lions ‘Listen,’ ‘Be Authentic:’ Advice Women in Creativity Have Given and Gotten By Chris Ariens, Malinda DiPasquale Cannes Lions Apple and Channel 4 Are Dual Winners of Cannes Lions Film Grand Prix By Brittaney Kiefer Inside the Brand View All CMO Moves Philips Chief Marketing and E-Commerce Officer on Building Bonds Through the Brand By Jordan Praitano CMO Summit Leading Through Change With CrossLead By Alexandra Bower CMO Summit The New Rules of Employee Engagement With eos and Vice Media Group By Alexandra Bower Innovators Magnolia Bakery Wants to Send Your Mom Banana Pudding By Jordan Praitano Media View All Platforms Instagram to Extend Reels to Several API Endpoints By David Cohen Diversity, Equity and Inclusion Twitter Brings Closed Caption Toggle to Android, iOS By David Cohen Platforms Yelp to Shutter Offices July 29 in Chicago, New York, Washington By David Cohen Chat & Messaging Discord: How to Change Your Server’s Default Notification Setting By Brandy Shaul Performance Marketing View All Fin Tech Despite the Bear Market, Younger Generations Should Embrace ‘Buy and Hold’ Strategies Crypto, Neobanks, NFTs By Jessica Hawthorne-Castro Publishing It’s Not a Popularity Contest: Rewarding Publishers for Their Quality of Audience By Anthony Capano Measurement To Stop the CMO Revolving Door, Bring Brand and Performance Together By Adam Edwards Social Commerce Customers Want Personal Advisors, Not Advertisers By Étienne Mérineau Programmatic View All Programmatic A Marketer’s Guide to the Key Differences Between the Statewide Privacy Laws By Trishla Ostwal Platforms Prebid, of Header Bidding Fame, Sees Its Ranks Swell as Publishers Seek Shop Talk By Catherine Perloff, Mark Stenberg Diversity, Equity and Inclusion ‘I Have Given Up’: Adverse Blocking Continues to Burn LGBTQ+ Publishers By Lucinda Southern, Meseret Ambachew Data Data Location Companies Swear Off Tracking Sensitive Location Data By Trishla Ostwal Social Marketing View All Platforms Reddit Hits the Airwaves (and Other Platforms) With ‘Find Your People’ Campaign By David Cohen Platforms Instagram Details Several Updates Aimed at Brands on Its Platform By David Cohen Beer & Spirits St-Germain, AMV BBDO Let Pinners Craft Their Own Custom Cocktails By David Cohen Audio & Podcasting Spotify Debuts Live Events Feed By David Cohen
