Editor’s Pick

Publishing

Publishers Flock to Food Licensing Deals as G-Commerce Heats Up

By Mark Stenberg

Performance Marketing

To Reverse Declines, Direct Mail Updates Old Methods With Digital Touches

By Tara Weiss

First-Party Data Is the New Arms Race for Advertisers

Dept

The UK’s GDPR Overhaul: 5 Things to Be Aware Of

By Peter Wallace

Marketing Innovators Share Which Brand’s Post Is ‘Best-in-Class’

By Al Mannarino

You can’t disregard digital programmatic altogether, but you can combine the best of programmatic with a channel that consumers engage with away from the screen and on their own time—print.

BRANDSHARE FROM CANON SOLUTIONS AMERICA

The What, Why and How of Programmatic Print

Food & Beverage

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Food & Beverage

What’s a Velvetiser? British Brand Hotel Chocolat’s First TV Campaign Explains Just That

By Stephen Lepitak

Food & Beverage

Ocean Spray to Launch #BetterTogether Holiday Initiative with Jesse Tyler Ferguson

By Samantha Nelson

Food & Beverage

Megan Thee Stallion Is Now a Popeyes Franchise Owner in an Extensive Development Deal

By Shannon Miller

Food & Beverage

Martha Stewart Turned a Viral Song About Martha Stewart Into an Ad for Martha Stewart

By Sara Century

Gaming

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Metaverse Marketing Podcast

Metaverse Marketing Podcast: What’s Gaming Got to Do With It?

By Nick Gardner

Campaign for Video Game Promotes Tourism in Fictional Yara Island

By Stephen Lepitak

Dave & Buster’s Has Big TVs—Here’s a Banana to Prove It

By Sara Century

Facebook Gaming Adds Co-Streaming

By Brandy Shaul

I’m With the Brand

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I’m With the Brand

This Hibiscus Drink Is Out of This World

By Malinda DiPasquale

I’m With the Brand

This Brand Makes the Last Set of Cleaning Products You’ll Ever Have to Buy

By Nick Gardner

I’m With the Brand

Open Your Eyes, Ears and Tastebuds to This Fizzy Drink

By Malinda DiPasquale

I’m With the Brand

Juice Press Founder Launches New Health and Wellness Brand

By Nick Gardner

Promoted Content

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Dealing With Data Deprecation the Right Way

Real-Time Intelligent Decision-Making Is Here

By SAS

The Next Era of Video Is About Demand Gen

Don’t Let Brand Equity Suffer While You Focus on Short-Term Results

Partner Experts

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Are You Using the Right Measurement Tool for Your Podcast Campaign?

By Paul Riismandel

3 Ways a Growth Mindset Can Unlock Your Team’s Potential

By Stacy Malone

Flexibility or Simplicity? Today, Marketers Don’t Have to Choose

By Andrew Kasprzycki

Why Digital Video and Influencers Are Shaking Up Travel Marketing

By Sanjay Bhatia

Microlearning

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Mastering the Art and Science of Subscriber Care

Why Marketers Need Collaborative Work Management

The Keys to Building Your Customer Identity Framework

How to Use Video at Every Stage of the Customer Journey

Adweek Podcasts

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Thrive Market’s Amina Pasha on Launching its First Shoppable Cookbook

By Jordan Praitano

Metaverse Marketing Podcast

Metaverse Marketing Podcast: What’s Gaming Got to Do With It?

By Nick Gardner

Adweek Podcasts

Adweek Podcast: Solving the Sustainability Puzzle

By Nick Gardner

Metaverse Marketing Podcast

Metaverse Marketing Podcast: Collaboration and Co-Creation are Kings

By Nick Gardner

Magazine

Media Plan of the Year

Media Plan of the Year: 24 Strategies That Inspired, Informed and Cut Through the Noise

By David Griner

Media Plan of the Year

Uber Said Not to Use Uber During the Pandemic, and Found Its Purpose in the Process

By Jason Notte

The Vital Role of Marketing in Supporting Our Food System

By Katie Anderson

Infographic: Holiday Shopping Is Early, Mobile and Tangible

By Eva Kis

In case you missed it

Creative Disruption

The Origin Story of the Little Lad Who Loves Berries and Cream

By David Griner

Steve From Blue’s Clues Just Gave Us All a Masterclass in Empathy Marketing

By Pat Timmons

Serena Williams Becomes Wonder Woman in DirecTV Stream’s Fun Mashup Ad

By T.L. Stanley

WPP Wins Unilever’s $3.3 Billion Media Review

By Stephen Lepitak

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

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A Letter to the Next Generation of Latinx Marketers: Don’t Dim to Fit In

By Tatiana Quaife

Earnings Reports

Publicis Groupe CEO on Continued Growth, Retaining Staff and Preparing For Retail Media’s Moment

By Stephen Lepitak

The Future of Agencies

Six Lessons From U.K. Creative Leaders Who Are Reimagining the Industry’s Future

By Brittaney Kiefer

Leadership & Talent

Merkle Names Michael Komasinski Global CEO as Craig Dempster Retires

By Jameson Fleming

Brand Marketing

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Food & Beverage

What’s a Velvetiser? British Brand Hotel Chocolat’s First TV Campaign Explains Just That

By Stephen Lepitak

An NBA Mascot Walks Into FedEx Asking for a New Job

By Sara Century

Diversity, Equity and Inclusion

Expensify and Trevor Noah Talk Workplace Diversity in ‘Long Ass Table Talks’ Series

By Natalie Venegas

Columnist Network

How to Find Your Next Mentor in a Virtual World

By Esther Raphael

Commerce

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Why Instacart Was Right for Carolyn Everson’s Next Act

Indra Nooyi on How Quality Leadership Makes Employees Better

By Rafael Canton

Best Buy Acquires Virtual Medical Care Startup Current Health

By Patrick Kulp

Tiffany & Co. Names Andrea Davey CMO

By Richard Collings

CONVERGENT TV

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Streaming & OTT

How Disney+ and Discovery+ Are Leveraging Cultural Touchpoints to Reduce Churn

By Mollie Cahillane

TV Creator Courtney Kemp and the Power Behind Creating a Franchise

By Colin Daniels

Target, GroupM Among Brand, Agency Partners Testing NBCU’s New Measurement Tools

By Kelsey Sutton

Squid Game Inspired an App to Drop 10,000 of These Cards in New York and Miami

By T.L. Stanley

Creativity

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Health and Wellness

Emotional and Realistic PSA Normalizes the Grieving Process

By Samantha Nelson

Powerful Campaign Calls on Brazil President Bolsonaro to pay for Environmental Crimes

By Brittaney Kiefer

A Black Friday Campaign Lures People With Deals, but Is Actually About Sustainability

By Brittaney Kiefer

The Next Generation Will Save Our Industry—So Why Aren’t We Supporting Them?

By Laura Jordan Bambach

Inside the Brand

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Tips for Success

All the Way Up: 5 Ways Companies Can Diversify Boardrooms and C-Suites

By Luz Corona, Julian Gamboa

Tips for Success

Latinx Consumers Care About Brand Beliefs, Peer Approval, and Product Transparency

By Luz Corona, Julian Gamboa

Marketing Innovators Share Which Brand’s Post Is ‘Best-in-Class’

By Al Mannarino

Tips for Success

8 Ways the Advertising Industry Can Eliminate the Latina Pay Gap

By Luz Corona, Julian Gamboa

Media

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Publishers Flock to Food Licensing Deals as G-Commerce Heats Up

By Mark Stenberg

Audio & Podcasting

Twitter Extends Ticketed Spaces to Android Users in the US

Audio & Podcasting

Clubhouse Adds Music Mode

Chat & Messaging

WhatsApp Rolls Out End-to-End Encrypted Backups of Chat Histories

Performance Marketing

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Performance Marketing

To Reverse Declines, Direct Mail Updates Old Methods With Digital Touches

Performance Marketing

How GlaxoSmithKline Used Emotion Tracking to Hone Its Marketing for Arthritis Drug

Direct Mail Marketing

Mobile Ad Dollars Will Top Direct Mail Spending in Local Media for the First Time

By David Kaplan

Out of Home Recovery Continues, Driven By Restaurants, Real Estate, Insurance

By David Kaplan

Programmatic

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The UK’s GDPR Overhaul: 5 Things to Be Aware Of

By Peter Wallace

Twitter Debuts Multi-Destination Functionality for Carousel Ads

Columnist Network

It’s Time to Fraud-Proof Your Brand by Looking Beyond the Usual Hiding Spots

By Paul Roberts

Facebook Changes Counting Process for Ads Planning and Measurement

Social Marketing

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Travel & Transportation

Pinterest Finds That the Pandemic Is Still Impacting Travel Plans

Twitter to Test Ads Within Tweet Conversations

Fashion & Apparel

It’s ‘Croctober’ for Bitmojis on Snapchat and Elsewhere

Artificial Intelligence

Snap Uses Volumetric Video Technology for Halloween Kills AR Lens