Editor’s Pick

Diversity, Equity and Inclusion

Hinge’s New Initiative Offers ‘Stimulus’ Payments to Last Remaining Lesbian Bars

By Shannon Miller


There’s a renaissance happening in b-to-b marketing. Prospects and clients aren’t just professionals anymore, they’re parents, partners, hobbyist, etc.

FROM ADWEEK BRANDED WITH MEDIAOCEAN

Cracking the Code to Reach Professional Audiences

Sports Marketing
A Poseidon sculpture at the bottom of the ocean
International

Surfing Champ Gabriel Medina Awakens a God in a Stunning Banking Ad from Brazil

By Sara Century

Bridgestone storyboard
Advertising

How Agency Levelwing Tackled Its Olympic-Sized Problem

By Larissa Faw

Topgolf Chief Operating Officer Genifer Gray CMO Geoff Cottrill and Chief People Officer Kristi Maynor
Sports Marketing

Topgolf Tees Up New Leadership Trio Amid Rapid Growth

By Jason Notte

David Brown and Jerome Avery run together in a race
Sports Marketing

Film Chronicles Special Friendship Between Paralympian David Brown and His Guide

By Brittaney Kiefer

Travel & Transportation
Jessica Alba and Zac Efron Lure Tourists to Dubai With Series of Fake Movie Trailers
Travel & Transportation

Jessica Alba and Zac Efron Lure Tourists to Dubai With Series of Fake Movie Trailers

By Brittaney Kiefer

What's in Your Airport? CapitalOne Opens Airport Lounges for Travelers Ready to Spend
Travel & Transportation

Capital One Opens Airport Lounges for Travelers Ready to Spend

By Jason Notte

acations are Back! How European Travel Brands are Attracting Tourists
Travel & Transportation

Vacations Are Back! How European Travel Brands Are Attracting Tourists

By Brittaney Kiefer

A woman in a cat cafe
Technology

Microsoft Teams Transports Homebound Travelers to Tokyo in Worldly Campaign

By Sara Century

NexTech
NexTech

How Publishers Are Pushing Forward After Third-Party Cookie Deprecations

By Lee Barbour

NexTech

Streamlytic’s Angela Benton on Creating Ethical Spaces in a Digital World

By Lee Barbour

Anastasia Leng Adweek Nextech
NexTech

CreativeX’s Anastasia Leng on What Data from 1M Ads Reveals About Creative Effectiveness

By Alexandra Carter

NexTech

How McKinsey Is Approaching the Future of Connecting With Consumers

By Alexandra Carter

Promoted Content

The Real Deal on SMS Marketing

By Yotpo

First-Party Data Is Your Future

By Tom Affinito, Global Product Marketing Lead, Identity, LiveRamp

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

Partner Experts

How Pharma Marketing Can Ride the Audio Wave Into Modern Times

By Lee Ann Longinotti

Launching Health Brands With Facebook

By Jenny Streets

What’s Your Strategy for Thriving in a First-Party Data World?

By Dennis Ellis

The Keys to Pursuing Reach in Podcasting’s Open Ecosystem

By Paul Riismandel

Microlearning

The Keys to Building Your Customer Identity Framework

The Power of Advertising on the Second Screen

How Publisher Audits Reduce Fraud Risk and Improve ROI

Subscriber Onboarding and Engagement Done Right

Adweek Podcasts
Adweek Podcast—What Led to JWT's Discrimination Case?
Adweek Podcasts

Adweek Podcast—What Led to JWT’s Discrimination Case?

By Nick Gardner

Business of Marketing

How SAP.IO Drives Innovation and Growth for Startups and Customers Around the World

By Al Mannarino

Trevor Beattie
Adweek Podcasts

The Celebrated British Creative Director Counting Down to his Flight into Space

By Stephen Lepitak

Adweek Podcast—What Led to JWT's Discrimination Case?
Adweek Podcasts

Adweek Podcast: How to Market Commercial Space Travel

By Nick Gardner

Magazine

This is a Profile
NexTech

CEO Mark Read Discusses WPP’s Data-Focused Shift Toward a New Digital Age

By Ronan Shields



This is a Profile
Ad Tech

Meet the Winners of the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

By Cat Weaver



This is a Profile
Sports Marketing

Peacock Gets an Olympic-Size Promotion a Year Later Than Expected

By Kelsey Sutton



This is a Profile
Data Points

Infographic: Social Media Conversations Around Crypto and NFTs Soar in 2021

By Nicole Ortiz


In case you missed it

This is a Profile
AdFreak

‘What Rhymes With Shot?’: The Story Behind BLK’s Surprise Smash, ‘Vax That Thang Up’

By Shannon Miller



This is a Profile
Food & Beverage

To Keep Kids Away From Parents’ Cookies, Oreo Thins Put Other Brands’ Logos on Package

By Kathryn Lundstrom



This is a Profile
Diversity, Equity and Inclusion

Agency JWT Was Discriminatory in Cutting 5 Straight White Male Workers, UK Ruling Says

By Stephen Lepitak



This is a Profile
Food & Beverage

Heinz Says It’s Time for Hot Dogs and Buns to Be Sold in Equal Number

By T.L. Stanley


The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace
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Agencies
WPP Reveals 'Strong performance' with H1 Results as Staff Bonuses Soar
Earnings Reports

WPP Reveals ‘Strong Performance’ in Half-Year Results for 2021 as Staff Bonuses Soar

By Stephen Lepitak

Mark Penn
Earnings Reports

With MDC Merger Complete, Stagwell Inc. Announces Q2 Earnings

By Kyle O’Brien

Marielle Wilsdorf and Barbara Dirscherl
Leadership & Talent

GGH MullenLowe Hires Marielle Wilsdorf as CCO From DDB Hamburg

By Stephen Lepitak

Bridgestone storyboard
Advertising

How Agency Levelwing Tackled Its Olympic-Sized Problem

By Larissa Faw

Brand Marketing
Hinge's New Initiative Offers 'Stimulus' Payments to Last Remaining Lesbian Bars
Diversity, Equity and Inclusion

Hinge’s New Initiative Offers ‘Stimulus’ Payments to Last Remaining Lesbian Bars

By Shannon Miller

nba, chipotle and ryanair logos
Marketing Innovation

TikTok Is Skeptical of Marketers, but These 10 Brands Have Earned Gen Z’s Approval

By Emmy Liederman

CPG & Grocery

Oreo’s First Cafe Opens at the American Dream Mall to Attract Cookie Fans in Person

By Rafael Canton

the d'amelio family
Influencers & Creators

TikTok Royalty Charli D’Amelio and Family Partner With Cesar Millan’s Halo to Keep Pups Safe

By Kathryn Lundstrom

Commerce
people moving furniture
Challenger Brands

Everything’s Bigger in Texas for Furniture Subscription Service Fernish

By Richard Collings

victoria's secret store
Fashion & Apparel

Victoria’s Secret Goes Public. Now Comes the Difficult Part

By Richard Collings

carolyn everson and fidji simo
Marketing and Sales

Carolyn Everson Joins Former Facebook Exec Fidji Simo at Instacart

By Emmy Liederman

A lineup of Tropicana's juice offerings
CPG & Grocery

PepsiCo to Part Ways With Tropicana and Naked Juice Brands

By Paul Hiebert

CONVERGENT TV
Streaming & OTT

With 42 Million Streaming Subs, ViacomCBS Strikes South Park Deal to Boost Originals

By Kelsey Sutton

Graphic of multiple screens in the colors of the Olympics logo.
Voice

Which Screen Will Win the Tokyo Summer Olympics?

By Gabriella Stano Aversa

Streaming & OTT

Tubi Usage Doubles, Upfront Commitments Triple as Fox Nurtures AVOD Growth

By Kelsey Sutton

Connected TV

Roku Hits 55 Million Active Accounts in Quarter, Sees Decline in Streaming Hours

By Mollie Cahillane

Creativity
Jessica Alba and Zac Efron Lure Tourists to Dubai With Series of Fake Movie Trailers
Travel & Transportation

Jessica Alba and Zac Efron Lure Tourists to Dubai With Series of Fake Movie Trailers

By Brittaney Kiefer

KFC Imitates Ikea to Get People to Visit Its New Restaurant
Food & Beverage

KFC Imitates Ikea to Get People to Visit Its New Restaurant

By Brittaney Kiefer

A Poseidon sculpture at the bottom of the ocean
International

Surfing Champ Gabriel Medina Awakens a God in a Stunning Banking Ad from Brazil

By Sara Century

Columnist Network

How to Use Memory Science to Create Unforgettable Ads

By Jake McKenzie

Inside the Brand
Getting Off to a Strong Start as a New CMO
CMO Reboot Playbooks

Getting Off to a Strong Start as a New CMO

By Greg Welch

Bumble Puts Black Love Front-And-Center Of Britain's Dating Scene
Innovators

Bumble Puts Black Love Front-And-Center Of Britain’s Dating Scene

By Julian Gamboa

TWIST Creative President on Prioritizing Passions and Giving Back
Women Trailblazers

TWIST Creative President on Prioritizing Passions and Giving Back

By Luz Corona

Business of Marketing

How SAP.IO Drives Innovation and Growth for Startups and Customers Around the World

By Al Mannarino

Media
Platforms

YouTube for Creators Site Undergoes a Redesign

By David Cohen

Platforms

TikTok Stories Being Tested in Some Non-US Markets

By David Cohen

Bloomberg and Ebony team up
Publishing

Bloomberg Media and Ebony Join Forces to Seek Out New Audiences

By Mark Stenberg

Platforms

Technology Coalition Welcomes Clubhouse, Outschool as Members

By David Cohen

Performance Marketing
illustration of computers with charts
Columnist Network

How to Leverage Your CRM Strategy to Connect With a Diverse Millennial Audience

By Hernan Tagliani

a hand holding a cellphone displaying snapchat screen
Packaging Design

Why Snapchat Works to Drive Lead Generation in a Post-IDFA World

By Daniel Avshalom, Ofer Yaniv

two people in a car dealership
Automotive

How Automotive Marketers Can Drive Revenue Despite Inventory Constraints

By Andy Frawley

a stack of cash
Earnings Reports

Pinterest Revenue Soars 125% in Q2, but User Growth Falls Short of Expectations

By David Cohen

Programmatic
NexTech

How Publishers Are Pushing Forward After Third-Party Cookie Deprecations

By Lee Barbour

NexTech

Streamlytic’s Angela Benton on Creating Ethical Spaces in a Digital World

By Lee Barbour

xandr logo
Briefly

Xandr Debuts Monetize TV

By Ronan Shields

Shattered glass with padlock icon and national flag.
Voice

Latest EU Privacy Lawsuit Threatens the Digital Ad Industry as We Know It

By Matt Voda

Social Marketing
Chat & Messaging

Instagram: How to Use the Billie Eilish Chat Theme

By Brandy Shaul

Food & Beverage

Snickers Closes Out Twitter Fleets With a Grab Some Nuts Day Stunt

By David Cohen

Chat & Messaging

WhatsApp: How to Use the Billie Eilish Happier Than Ever Sticker Pack

By Brandy Shaul

This Social Media Entrepreneur Created a Fund to Support Black-Owned Brands and Creators
Diversity, Equity and Inclusion

This Social Media Entrepreneur Created a Fund to Support Black-Owned Brands and Creators

By Stephen Lepitak