Editor’s Pick

Food & Beverage

Take a Big Whiff of I Can’t Believe It’s Not Butter’s Faux Perfume Ad

By Sara Century

Streaming & OTT

Apple TV+ Breakout Hit Ted Lasso Tops 2021 TCA Awards Nominations

By Kelsey Sutton

BRANDSHARE

Why Print Ads Are More Memorable Than Digital Ads

By Canon Solutions America

Columnist Network

Dear Brands: Your Privacy Policy Probably Needs an Update

By Rishad Tobaccowala

Retailing

7-Eleven Puts the ‘Convenience’ in ‘Convenience Store’ with Expanded Mobile Checkout

By Lisa Lacy

This upcoming holiday season, consumers will be behaving differently than years past and changes in data tracking have put tried-and-true ad strategies under a cloud of uncertainty.

BRANDSHARE FROM MNTN

Why CTV Will Be Critical for Driving Q4 Holiday Performance

Sports Marketing

women in sports panel trailblazers

Women Trailblazers

Why Investing in Women’s Sports Is a ‘Savvy Business Decision’

By Mollie Cahillane

Sports Marketing

Snap: 90M North American Sports Fans Are on Snapchat

sports team logos

Sports Marketing

As Washington Renounces Native American Imagery, Pressure Continues on Remaining Teams

Sports Marketing

AT&T Fiber Drafts Kevin Garnett to Poke Fun at Slow Web Connections

The Future of Identity

illustration of a tv

Programmatic

Ampersand Offering Digital-Like Audience Building Tools With LiveRamp Partnership

By Andrew Blustein

Connected TV

Ad Tech’s Targeting Revolution Will Be Televised

By Andrew Blustein

spectrum reach graphic

Programmatic

Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising

By Andrew Blustein

iab fraud

Programmatic

IAB Tech Lab Offers to Keep Track of Transparency Tools

By Andrew Blustein

I’m With the Brand

Jackie DeJesu Center and Ian Wishingrad

I’m With the Brand

Why Shhhowercap Doesn’t Want You to Wash Your Hair

By Breana Mallamaci

I’m With the Brand

Design Veteran Mauro Porcini on the Future of Beverage

By Nick Gardner

I’m With the Brand

Behave’s Candy Is Made for You to Eat the Whole Bag, Guilt-Free

By Nick Gardner

I’m With the Brand

A Beautiful Window Unit Air Conditioner? Windmill Has You Covered

By Nick Gardner

Promoted Content

Don’t Let Your Digital Shelf Space Go Untouched

By Tony Neary, Chief Creative Officer, Olberding Brand Family

A Christmas Without Cookies? Get Ready Now

By Steve Tzikakis, CEO, Sitecore

What the GDPR Freakout Can Teach Us About a Cookieless Future

By Kristina Prokop, CEO and co-founder, Eyeota

How to Prepare for the 2021 Holiday Season

Partner Experts

Are You Able to Accommodate the New Shopper Mindset?

By Mariel Poole

Kimberly-Clark Doubles Down on Consumer-Centric Experiences

By Lisa Henderson

What’s Your Strategy for Thriving in a First-Party Data World?

By Dennis Ellis

Harness the Power of Sound to Improve Mental Health and Well-Being

By Steve Keller

Microlearning

Maximize the Value of First-Party Data for Today and Tomorrow

The Power of Advertising on the Second Screen

Mastering the Art and Science of Subscriber Care

Subscriber Onboarding and Engagement Done Right

Adweek Podcasts

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: Mad Men. Furious Women.

By Nick Gardner

CMO Moves

What Managing a Call Center and Being a Mom Taught David’s Bridal CMO About Leadership

By Stephanie Paterik

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: Wrapping Up Cannes Lions 2021

By Nick Gardner

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: Everything You Need to Know About Cannes Lions Live

By Nick Gardner

Magazine

Women Trailblazers

Tracee Ellis Ross Is on a ‘Juicy and Joyful’ Journey to Celebrate Authentic Beauty

By Lisa Lacy

Women Trailblazers

Adweek’s Women Trailblazers: 35 Inspirational Leaders Improving the Future for Us All

By Adweek Staff

Connected TV

Roku Changes the AVOD Game by Turning Quibi’s Lemons Into Lemonade

By Mollie Cahillane

Voice

4 New Rules for Handling Business as the Pandemic Changes Everything We Once Knew

By Ashley Walters

In case you missed it

Amazon

As Jeff Bezos Steps Down as Amazon CEO, These Four Industries Will Bear His Mark Forever

By Lisa Lacy

Sports Marketing

As Marketers Line up for NCAA Athlete Deals, Pitfalls Await

By Jason Notte

Performance Marketing

Amid Rough Waters, an Ecommerce Company Hooked Aspiring Anglers With Community and Content

By Tara Weiss

Leadership & Talent

Fingerpaint Founder Donates $4 Million to Pay Staff Student Loan Debt

By Larissa Faw

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

publicis groupe epsilon citrus ad

Mergers & Acquisitions

Publicis Groupe Acquires CitrusAd to Build ‘Biggest Walled Garden in the World’

By Stephen Lepitak

UK Chain PizzaExpress Taps Engine Creative to Become 'Digital Leader' in Casual Dining

Food & Beverage

UK Chain PizzaExpress Taps Engine Creative to Become ‘Digital Leader’ in Casual Dining

By Stephen Lepitak

As UK Prepares For Reopening, Advertising Spend Looks set to Soar

Life After Lockdown

As UK Prepares for Reopening, Advertising Spend Looks Set to Soar

By Brittaney Kiefer

Diversity, Equity and Inclusion

Open Letter From UK Ad Leaders Calls on Social Media Platforms to Stamp Out Hate Speech

By Stephen Lepitak

Brand Marketing

absolut MixResponsibly masks

Beer, Spirits & Cannabis

Absolut’s #MixResponsibly Campaign Honors the Reluctance to Resume Socializing

By Samantha Nelson

Golden perfume in front of gold-dipped meat and vegetables

Food & Beverage

Take a Big Whiff of I Can’t Believe It’s Not Butter’s Faux Perfume Ad

By Sara Century

Women Trailblazers

The Power of Women in Executive Boardrooms

By Kathryn Lundstrom

Columnist Network

Dear Brands: Your Privacy Policy Probably Needs an Update

By Rishad Tobaccowala

Commerce

Kids modeling clothes that Walmart will offer

B-to-C

Walmart Hopes Two New Brands Will Lure Back-to-School Shoppers

7 eleven checkout

Retailing

7-Eleven Puts the ‘Convenience’ in ‘Convenience Store’ with Expanded Mobile Checkout

A collection of colorful sneakers in a lab

Fashion & Apparel

Reebok’s Jurassic Park Footwear and Apparel Collection Roars to Life

By Sara Century

flying on a broomstick toward hogwarts castle

Experiential

Harry Potter Goes Experiential in New York, Pointing to Retail’s Future

By Richard Collings

CONVERGENT TV

the blacklist 2021 season

TV Upfronts

NBC Shelves Law & Order Spinoff Series in Fall Premiere Plans

By Jason Lynch, Kelsey Sutton

Streaming & OTT

Apple TV+ Breakout Hit Ted Lasso Tops 2021 TCA Awards Nominations

By Kelsey Sutton

TV Upfronts

ABC Sets Its Fall Premiere Dates Beginning Sept. 20

Ad Tech

Xandr and Turner Sports Team Up on Sponsorship Marketplace

By Mollie Cahillane

Creativity

Artist discovers dad's jungle track in Virgin Media ad

Technology

Virgin Media’s New Spot Pays Homage to the UK’s Underground Jungle Scene

By Brittaney Kiefer

Amazon Prime Imagines a Dystopian Future When Earth is at War With Aliens

Streaming & OTT

Amazon Prime Imagines a Dystopian Future When Earth is at War With Aliens

By Brittaney Kiefer

Paralympic champion swimmer Ellie Simmonds prepares to dive into a pool.

Diversity, Equity and Inclusion

Return of the Superhumans: Channel 4 Celebrates Grit and Humor of Paralympians

By Brittaney Kiefer

As Nelly Would Say, ‘It’s Getting Hot in Herre’ For Those Who Try McDonald’s Spicy Burger

Food & Beverage

As Nelly Would Say, ‘It’s Getting Hot in Herre’ For Those Who Try McDonald’s Spicy Burger

By Brittaney Kiefer

Inside the Brand

Collage of various Women Trailblazer Headshots. Text reads: Adweek Women Trailblazers.

Women Trailblazers

5 Ways to Keep Professional Relationship-Building Casual

By Luz Corona, Al Mannarino

Innovators

El Pollo Loco’s VP of Digital Takes The Brand (And Its Food) To New Heights

By Julian Gamboa

At Forefront of 2028 Olympic Partnerships: Tech, Athletes and Zaileen Janmohamed

Women Trailblazers

At Forefront of 2028 Olympic Partnerships: Tech, Athletes and Zaileen Janmohamed

Close up of Kate Gunning and Nathaniel Ru with the signature CMO Moves blue wave on top left corner.

CMO Moves

Sweetgreen’s Nathaniel Ru on the Connection of Telling Stories Through Food

By Jordan Praitano

Media

Diversity, Equity and Inclusion

Facebook Makes Strides in Boosting Black, Latinx, Underrepresented Workforce

Diversity, Equity and Inclusion

Women Now Make Up 43.7% of Twitter’s Global Workforce

Mediaweek

Mediaweek Council Mulls Cookieless Future

By Alexandra Carter

Chat & Messaging

WhatsApp Begins Testing Access via Multiple Devices Without a Smartphone

Performance Marketing

a laptop surrounded by clicky arrows

Search Engine Optimization

What to Do If Your Search Rankings Drop on Google

tik tok gap aldo

Retailing

Taking a Page From DTC Brand Strategies, Gap, Aldo Look Backward—and Forward—to TikTok

By Kaleigh Moore

Photo of cell phone loading TikTok app in red light,

Voice

What Marketers Can Learn From TikTok and Dating Apps About Loyal Customer Relationships

By Chris Kuenne

sunset tomato bombs

Branding

For a Specialty Tomato Varietal, ‘Bomb’ Is the Flavor—and the Name

Programmatic

Ad Tech

Captify Takes Majority Funding to Support International Growth

By Stephen Lepitak

Platforms

Yelp Audiences Gives Brands an Off-Platform Solution Using Yelp Search Data

billboards in times square

Voice

Why Apple’s IDFA Update Is Great for Out-of-Home Advertising

By Andreas Soupliotis

Mediaocean

Programmatic

Mediaocean Acquires Ad Server Flashtalking

By Stephen Lepitak

Social Marketing

Travel & Transportation

Marriott Bonvoy, Pinterest Team Up on in-App Immersive Quiz

Platforms

TikTok Sets 20-Event Small Biz Block Party

Platforms

YouTube Brings Back Video Series CMO x Creator Conversations

Sports Marketing

Snap: 90M North American Sports Fans Are on Snapchat