Editor’s Pick 5G What Marketers Can Expect From 5G in 2021 By Patrick Kulp The Big Game Doritos Reveals the Identity of #FlatMatthew in New Super Bowl Teaser By Paul Hiebert 2021 Outlook Captivate CEO on Riding the Covid-19 Crisis: ‘I Endured Many Sleepless Nights’ By Marc Kidd Adweek Instagram Ryan Reynolds and Mint Mobile Have Entered Politics. They’re Donating to a Four-Legged Mayor By Kathryn Lundstrom Ad Tech Investors Want Proof That Digital Ads Aren’t Funding Misinformation By Kathryn Lundstrom Latest News Inside the Brand Head of Customer Marketing Platforms at Walgreens Journeys Beyond Consumer Needs By Luz Corona Diversity, Equity and Inclusion This Site Lists the Unofficial ‘Rules’ Black People Often Feel Obligated to Follow By Minda Smiley, Doug Zanger C-Suite Vineet Mehra Is Leaving Walgreens Boots Alliance By Diana Pearl Performance Marketing 3 Important Search Trends to Look Out For in 2021 By Phil Frost The Big Game Brand Marketing Doritos Reveals the Identity of #FlatMatthew in New Super Bowl Teaser By Paul Hiebert The Big Game Here’s How You’ll Be Able to Stream Super Bowl 55 By Kelsey Sutton The Big Game The Biggest Challenge for Super Bowl 2021 Advertisers: Tone By Paul Hiebert The Big Game How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising? By Ian Zelaya, Erik Oster CES CES Map a Purpose Journey With Love and Growth, Says Microsoft By Doug Zanger CES Survey Says: ‘Meh’ to Trump’s Brand; Super Bowl Advertisers’ Biggest Challenge: Thursday’s First Things First By Jess Zafarris CES How to Handle Marketing This Week; Netflix Tops 200M subscribers: Wednesday’s First Things First By Jess Zafarris CES At CES 2021, Marketers Discuss Pandemic-Related Trends—and What to Expect Next By Kathryn Lundstrom 2021 Outlook Programmatic Captivate CEO on Riding the Covid-19 Crisis: ‘I Endured Many Sleepless Nights’ By Marc Kidd Performance Marketing 3 Important Search Trends to Look Out For in 2021 By Phil Frost Perspective Amid a Devastated Travel Industry, Vrbo Has Optimism for Its Future By Robert Klara Brand Marketing Which Quarantine-Fueled Technologies Will Outlast the Pandemic? By Patrick Kulp Adweek Podcasts Adweek Podcasts Adweek Podcast: How Brands Turned to Social Media in 2020 By David Griner Adweek Podcasts Adweek Podcast: Revisiting 2020’s Best Ads, Stunts and Bold Marketing Ideas By David Griner Agency of the Year Adweek Podcast: How We Picked 2020’s Agencies of the Year By David Griner Adweek Podcasts Talking TV Ratings and Trump on Yeah, That’s Probably an Ad By Ko Im Magazine 2021 Outlook What Next? Adweek’s 2021 Outlook for Media, Marketing and Tech By Adweek Staff 2021 Outlook After a Year of Turmoil, the Future of Agencies May Well Be Bright By Doug Zanger 2021 Outlook Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021 By Diana Pearl 2021 Outlook What—and Who—Is on Marketers’ Minds for 2021? By Ko Im In case you missed it Automotive Two 2021 Logo Redesigns: One Rocked, the Other Flopped—Here’s Why By Jeeves Williams Coronavirus Cruise Lines Still Awaiting Guidance From CDC to Set Sail By Ryan Barwick Ad of the Day Daveed Diggs Covers ‘I’m Gonna Be (500 Miles)’ as Part of Nature Valley’s Trail Commitment By Sara Spary General AT&T Shutting Down Live TV Streaming Service AT&T TV Now By Mollie Cahillane The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Agencies Wavemaker Hires US CSO, Filling Role for First Time Since 2018 By Erik Oster Diversity, Equity and Inclusion This Site Lists the Unofficial ‘Rules’ Black People Often Feel Obligated to Follow By Minda Smiley, Doug Zanger The Future of Agencies Code and Theory Adds Kettle as Clients Pursue Digital Transformation By Erik Oster Agencies Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers By Minda Smiley Brand Marketing Brand Marketing Doritos Reveals the Identity of #FlatMatthew in New Super Bowl Teaser By Paul Hiebert Brand Marketing What Marketers Can Expect From 5G in 2021 By Patrick Kulp Ryan Reynolds Ryan Reynolds and Mint Mobile Have Entered Politics. They’re Donating to a Four-Legged Mayor By Kathryn Lundstrom Hotels 2020 Was Officially the Hotel Industry’s Worst Year on Record By Ty Joplin Commerce Amazon Delivery Services Are Set to Be Amazon’s Next Billion-Dollar Business By Lisa Lacy C-Suite Vineet Mehra Is Leaving Walgreens Boots Alliance By Diana Pearl Commerce How Retailers Were Forced to Modify Their Playbooks for Handling Crises By Richard Collings Commerce Inside Walmart’s Quest to Become the Go-To Retailer for Pickup and Delivery By Lisa Lacy CONVERGENT TV The Big Game Here’s How You’ll Be Able to Stream Super Bowl 55 By Kelsey Sutton Streaming & OTT Netflix Renews Hit Drama Bridgerton for Season 2 By Kelsey Sutton Streaming & OTT Netflix Clears 200 Million Global Subscribers, Despite Fiercer Competition Than Ever By Kelsey Sutton Streaming & OTT The Office Helps Peacock Hit ‘Cruising Altitude’ Ahead of Summer Olympics By Mollie Cahillane Creativity Diversity, Equity and Inclusion Simple and Powerful, This Ad Filmed Girls as They Watched VP Kamala Harris Be Sworn in By T.L. Stanley Gaming Hello, Gamers: ‘Old Spice Guy’ Isaiah Mustafa Is Back in Targeted UK Ad By David Griner AdFreak Camera Brand Leica’s First Global Campaign in a Decade Celebrates the Power of Photography By Sara Spary Plant-Based Products Oatly Deviously Sets Its Sights on Oat Milk’s Most Skeptical Demographic: Dads By Sara Spary Inside the Brand Inside the Brand Head of Customer Marketing Platforms at Walgreens Journeys Beyond Consumer Needs By Luz Corona CES How to Handle Marketing This Week; Netflix Tops 200M subscribers: Wednesday’s First Things First By Jess Zafarris Inside the Brand CoverFX CEO Talks Lessons in Leadership and Setting Examples for Your Family By Luz Corona Inside the Brand Brandweek Sports Summit Masterclass: Growing Your Career in Sports By Heide Palermo Media Diversity, Equity and Inclusion Branded Content Project to Hold Bootcamp for BIPOC Publishers By David Cohen Politics Moot Suit: DOJ Withdraws Supreme Court Request Over Trump Blocking Twitter Users By David Cohen Platforms YouTube Rolls Out Dedicated Pages for Hashtags By David Cohen Politics Facebook Oversight Board to Decide on Donald Trump’s Suspension From Facebook, Instagram By David Cohen Performance Marketing Performance Marketing 3 Important Search Trends to Look Out For in 2021 By Phil Frost Voice Yes! The Madam Vice President Is ‘My’ Madam Vice President By Diksha Idnani Voice How to Impact Diversity When All Brands Are at Stake By Ty Heath CES 4 Health Innovations From CES 2021 Influenced by the Pandemic By Breana Mallamaci Programmatic Programmatic Captivate CEO on Riding the Covid-19 Crisis: ‘I Endured Many Sleepless Nights’ By Marc Kidd Ad Tech Investors Want Proof That Digital Ads Aren’t Funding Misinformation By Kathryn Lundstrom Programmatic The Trade Desk Submits Unified ID 2.0 to Industry Body PRAM for Approval By Rachel Winicov Platforms Spotify Podcast Ads Extended to Germany, UK By David Cohen
