Editor’s Pick Super Bowl Inside Michelob’s Game Plan to Become a Super Bowl Advertising Tour de Force By Lisa Lacy Super Bowl Fox’s Super Bowl Promo Strategy Is Going to the Next Level By Bill Bradley BRANDSHARE New Research Reveals How to Crack the CX Code SAS Ad Tech Yahoo Shutters SSP and Narrows Focus on Ad Buyers By Catherine Perloff Voice The Unofficial Super Bowl Playbook: 12 Things 12 Years in the Game Has Taught Me By Ben Purcell BRANDSHARE FROM DIRECTV ADVERTISING When Everything Is TV, a Convergent Ad Strategy Is Necessary Promoted Content View All When Everything Is TV, a Convergent Ad Strategy Is Necessary By Drew Groner, SVP, Head of Agency and Client Partnerships, DIRECTV Advertising How to Thrive in the Face of Constant Challenge By Brandfolder Rethink Your Strategy to Reach Today’s Omnibuyers By Jochen Heck, VP of Sales, Retail, Google Marketers Need to Get More From Their Tech Investments By Salesforce Partner Experts View All Sound Is Going to Be a Critical Part of Metaverse Success By Jenn LaRocco AR Can Put You on the Path to Frictionless Online Shopping By Frederic Golen CPGs Can Prove Retail Media Impact by Measuring Incrementality By Juhyun Kwon A Sound Strategy for Better Marketing in a Recession By Steve Keller Microlearning View All Key Steps for Account-Based Marketing Success Why Marketers Need Collaborative Work Management Organize and Leverage Your Measurement Toolbox What Is Incrementality and Why Is It Critical for Proving ROI? Magazine Outlook Adweek Outlook 2023 By Adweek Staff Outlook Efficient Impact, Measured Risk, Intentional Innovation: CMOs Share Their 2023 Priorities By Jason Lynch & Jenny Rooney Outlook 2023 Is the Year Marketers Will Understand, Measure and Buy Into the Creator Economy By Shannon Miller Outlook Holding Companies Put Long-Term Plans on Ice Amid Economic Confusion By Olivia Morley In case you missed it Artificial Intelligence How Brands and Agencies Are Experimenting With ChatGPT From Copywriting to Chatbots By Patrick Kulp The Future of Agencies Advertising Has Its First Union. Why Marketers Should Worry By Brittaney Kiefer Artificial Intelligence Generative AI Presents Small Agencies an Opportunity to Scale By Olivia Morley Fashion & Apparel Levi’s Tells ‘Greatest Story Ever Worn’ for 150th Anniversary of 501 Jeans By Samantha Nelson The Institute for Brand Marketing ™Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAY Inside the Brand View All Mentorship How Do I Get Someone to Take a Chance on Me? By Jen Kling, Lucy Glaser Mentorship How Do I Un-Stuck Myself? By Jen Kling, Lucy Glaser CMO Moves Laura Jones on Shifting Instacart’s Marketing Strategy From Transactional to Inspirational By Paul Hiebert Sports Marketing 4 Winning Strategies From Sports Marketing Leaders By Missy Mackey Media View All Sustainability What’s the Carbon Footprint of a Super Bowl Ad? By Kathryn Lundstrom Ad Tech Ad-Tech Firm EMX, Behind on Publisher Payments, Files for Bankruptcy By Mark Stenberg Adweek Podcasts To Dine For Podcast: Chef and Author Jacques Pépin By Al Mannarino Super Bowl Kia’s Super Bowl Ad Is Relatable Despite Larger-Than-Life Stunts By Olivia Morley Performance Marketing View All Search Engine Optimization Your Website Is Getting Less Traffic From Google Searches Than It Used to By Marcus Tober Retail Media 4 Retail Media Marketing Predictions for 2023 By Elizabeth Marsten Mobile Marketing Texting Boundaries Apply to Brands, Too By Adam Turner Email Marketing How to Promote Accessibility in Your Email Marketing Campaigns By Guy Hanson Programmatic View All Ad Tech Yahoo Shutters SSP and Narrows Focus on Ad Buyers By Catherine Perloff Data Biden Renews Call for Federal Privacy Law in State of the Union Address By Trishla Ostwal Programmatic Marketers Get More Access to Publisher First-Party Data With Permutive-Xandr Tie Up By Catherine Perloff Ad Tech With AI-based Custom Algorithms, Marketers Wring More Value From the Open Web By Catherine Perloff Social Marketing View All Super Bowl Messenger: How to Use the Super Bowl LVII Chat Themes By Brandy Shaul Platforms Instagram: How to Hide Suggested Posts With Certain Words or Phrases By Brandy Shaul Voice 3 Super Bowl Advertisers Winning the Digital Content Game By Zach Kitschke Super Bowl Reddit: How to Get a Free NFL Avatar By Brandy Shaul
