Editor’s Pick

Voice

There Are More Ways to Reach Football Fans Than Linear TV

By Chris Ready

Sports Marketing

It Pays to Be a College Athlete Named Sam

By Sara Century

How AI Can Supercharge Your Creative Process

Connatix

Brands Are Scrambling to Get Onto Roblox. Is It Worth It?

By Tara Weiss

Leadership & Talent

Diageo CMO on Johnnie Walker Princes Street, Digital Transformation and Working With Ryan Reynolds

By Stephen Lepitak

BRANDSHARE FROM VERICAST

Are Deals and Savings the Best Way to Reach Uncertain Consumers?

Food & Beverage

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Ferrero Hands $350 Million Media Duties Across China, Italy, UK and Ireland to Publicis

By Stephen Lepitak

Food & Beverage

Blake Lively, Actor and Teetotaler, Debuts a Line of Mixers to Enjoy With or Without Booze

By T.L. Stanley

Plant-Based Products

Impossible Foods Debuts a Plant-Based Pork for Those Who’d Rather Pass on Pig

By T.L. Stanley

Food & Beverage

Albertsons Teams Up With Pinterest to Bring Technology Into Meal Planning

Gaming

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Riot Games on How Fandom Can Guide Marketing Strategy

By Rafael Canton

To Be King of Candy Crush, You’ll Have to Get Through Khloé Kardashian

Watch the First Elevate: Mobile Gaming Summit

By Breana Mallamaci

Ryan Reynolds and Rob McElhenney Announce Wrexham Will Be in EA’s FIFA 22. But Where?

By Stephen Lepitak

Brandweek

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Jennifer Lopez Says Creatives Are ‘Scarce Assets’ With Unique and Valuable Skills

By T.L. Stanley

Twitter’s Sarah Personette Talks All Things Brand Safety

From Athleta and Petco to Vrbo and JLo, Watch the 2021 Brand Genius Awards Show

By Adweek Staff

Ikea Sees Opportunity for Physical and Digital Growth After the Pandemic

By Richard Collings

Promoted Content

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15th Annual ADCOLOR Awards: Honoring the DEI Champions Who Go Above and Beyond

By Adweek Content Studio

When Marketing Goes Haywire

Dealing With Data Depreciation the Right Way

Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ

Partner Experts

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Who Are Connected Consumers and How Can You Engage and Delight Them?

Gumtree Embraced What People Really Thought of Its Re-commerce Site and Turned It Into Creative Gold

By Ross Jauncey

3 Challenges to Improving Personalized Experiences and Engagement

By Adrienne Beck

How a Top Audio Ad Producer Is Taking on Equitable Voice Casting

By Roger Sho Gehrmann

Microlearning

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How to Use Video at Every Stage of the Customer Journey

Maximize the Value of First-Party Data for Today and Tomorrow

Why Marketers Need Collaborative Work Management

The Keys to Building Your Customer Identity Framework

Adweek Podcasts

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Adweek’s New Original Podcast — Metaverse Marketing

By Nick Gardner

Adweek Podcasts

Adweek Podcast: The Little Lad Who Loves Berries and Cream

By Nick Gardner

Adweek Podcasts

Adweek Podcast: Honoring The Trevor Project

By Nick Gardner

Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

By Jordan Praitano, Julian Gamboa

Magazine

10 Marketers Who Guided Their Brands With Resilience and Ingenuity When It Mattered Most

By Adweek Staff

Why JLo’s Star Won’t Stop Rising

By Lisa Granatstein

Adweek’s 2021 Constellation Awards Winners Epitomize the Power of Creative Collaboration

By Tiffany Moustakas

Programming & Performance

Broadcasters Expect Linear Bounce Back This Season After Pandemic Ratings Plummet

By Jason Lynch

In case you missed it

Programming & Performance

MRC Strips Accreditation from Nielsen’s National and Local TV Measurement Services

By Kelsey Sutton

Hasan Minhaj Expertly Slays FOMO in Samsung and Verizon’s First Co-Branded Campaign

By Shannon Miller

Data & Insights

Yes, Pumpkin Spice Is Arriving Earlier Each Year—Driven by Gen Z and Millennial Demand

By Kathryn Lundstrom

Sports Marketing

Tony Hawk’s Blood Was Infused Into a Skateboard Design by Liquid Death

By T.L. Stanley

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

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Ferrero Hands $350 Million Media Duties Across China, Italy, UK and Ireland to Publicis

By Stephen Lepitak

The Future of Agencies

WPP Agrees to Pay $19 Million Following SEC Bribery Accusations

By Stephen Lepitak

Counter-Trafficking Org TAHub Taps Miroma Group For Brand Campaign

By Stephen Lepitak

Why the Hershey’s Media Pitch Points to the Future of Agency Sourcing

By Mark Andrews

Brand Marketing

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Fisher-Price’s Charming Animated Ad Encourages Family Togetherness

By Samantha Nelson

Health and Wellness

Megan Thee Stallion Becomes Nike’s ‘Hot Girl Coach’ in Stunning Wellness Campaign

By Stephen Lepitak

Jennifer Lopez Says Creatives Are ‘Scarce Assets’ With Unique and Valuable Skills

By T.L. Stanley

Columnist Network

Gen Z Wants to Co-Create the Metaverse. Here’s How Brands Can Make That Happen.

By Christina Wootton

Commerce

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Sports Marketing

It Pays to Be a College Athlete Named Sam

By Sara Century

Unilever Sends a Message to Hispanics Living in America

By Paul Hiebert

Digital Transformation

How the Largest Jeweler in the US Is Preparing for Life Beyond the Mall

By Richard Collings

Albertsons Teams With Livestreaming Startup for TikTok-Like Shoppable Videos

By Patrick Kulp

CONVERGENT TV

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Netflix CMO Bozoma Saint John Wants to Bring Subscribers ‘Joy’

By Mollie Cahillane

Nielsen Will Add Set-Top Box, Smart TV Data to National TV Measurement Service

By Kelsey Sutton

Tiger King 2 is Coming to Netflix Later This Year

By Mollie Cahillane

Sports Marketing

Bleacher Report’s HighlightHer Teams With Zelle to Elevate WNBA Voices

By Mollie Cahillane

Creativity

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British Retailer B&Q Wants People to Decorate and ‘Choose Change’ to Improve Their Lives

By Stephen Lepitak

This TikToker Gave Brands the Refresh They Didn’t Know They Needed

By Jeeves Williams

Challenger Brands

Social Media’s Favorite Hot Sauce Brand Is Starting a Friendly Food Fight in Philly

By Emmy Liederman

A Restaurant Kicks Off a Rebrand by Inserting Itself in Drake and Kanye’s Billboard Beef

By Shannon Miller

Inside the Brand

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Business of Marketing

Snap Is Letting Brands Step Into a New Creative Reality With AR

By Al Mannarino

Could You be Curated by Kohl’s? The Retailer Wants to be Your Digital Personal Shopper

By Julian Gamboa

Women Trailblazers

HBO Max’s Jackie Gagne Is Letting Black Audiences Know They Are Seen, Heard and Valued

How An Engaged Community Keeps Peloton Pedaling Its Way to Success

By Julian Gamboa

Media

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Audio & Podcasting

Twitter Begins Testing Topics for Twitter Spaces

Twitter Introduces Updates to Cut Down on Pixelated Videos

Twitter Rolls Out Hashtag-Triggered Emojis for 2021 US Elections

3 Reasons Marketers Should Take Note of Google’s Newsletter Effort

By Mark Stenberg

Performance Marketing

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Beauty Brands Must Bridge Their In-Store and Digital Media Strategies

By Elizabeth Marsten

3 Ways to Boost Digital Engagement With Better Accessibility Solutions

Columnist Network

Avoid Opportunistic Marketing During Hispanic Heritage Month

By Hernan Tagliani

Customer Experience

Despite Some Risks, More Brands Are Blowing Up Consumers’ Phones With Texts

By Emmy Liederman

Programmatic

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There Are More Ways to Reach Football Fans Than Linear TV

LinkedIn Marketing Solutions Begins Notifying Customers About Measurement Issues

Facebook to Update Cookie Consent Controls in Europe

Facebook Has Been Underreporting iOS Web Conversions by Roughly 15%

Social Marketing

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Instagram Kicks Off Global Brand Campaign ‘Yours to Make’

Twitter’s Sarah Personette Talks All Things Brand Safety

Chat & Messaging

Messenger From Facebook: How to Use the A Cardi Party Sticker Pack

By Brandy Shaul

Diversity, Equity and Inclusion

What the Snapchat Generation Expects From Brands for Hispanic Heritage Month and Beyond