Editor’s Pick Accounts Burger King Names OKRP Its US Creative Agency of Record By Jameson Fleming TV Upfronts James Corden Will Leave CBS’ The Late Late Show in 2023 By Jason Lynch Partner Expert The Importance of Digital Accessibility in the New Economy Tag NewFronts Roku Surpasses 20 Billion Streaming Hours as Supply Chain Woes Continue By Mollie Cahillane AdFreak Panera Bread and T-Pain Gear Up for a Full Day of ‘Craveable’ Exclusive Merch Drops By Natalie Venegas ADWEEK BRANDED WITH NP DIGITAL Find, Engage and Delight the Hybrid Shopper TV Upfronts View All TV Upfronts James Corden Will Leave CBS’ The Late Late Show in 2023 By Jason Lynch TV Upfronts Magnolia Network Rolls Out Prestige Spots in Ad Model Shift By Bill Bradley TV Upfronts Jon Steinlauf on Warner Bros. Discovery’s Upfront Strategy By Mollie Cahillane TV Upfronts Telemundo Details Upfront Event Plans, Sets Ozuna to Perform By Bill Bradley NewFronts View All NewFronts Roku Surpasses 20 Billion Streaming Hours as Supply Chain Woes Continue By Mollie Cahillane NewFronts BuzzFeed Inc. 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Stanley The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Awards & Honors Leo Burnett Chicago and Change the Ref Take Top Spots at the Clio Awards By Kyle O’Brien Accounts Burger King Names OKRP Its US Creative Agency of Record By Jameson Fleming Influencers & Creators When Does a Celebrity Hit the Oversaturation Threshold for Advertising? By Kyle O’Brien Beer & Spirits Lone River Lures Ryan Bingham Back With New Cocktail’s Siren Song By T.L. Stanley Brand Marketing View All Advertising TENA Wants to Liberate the Narrative Around Menopause and Middle Age By Rebecca Stewart Branding Online Casinos Join the Streaming Wars With Branded Live Dealers By Heather Fletcher AdFreak Panera Bread and T-Pain Gear Up for a Full Day of ‘Craveable’ Exclusive Merch Drops By Natalie Venegas Sports Marketing Beats by Dre Recruits Diddy and Top NFL Draft Pick for New Campaign By T.L. Stanley Commerce View All Columnist Network How to Build Augmented Reality Into Your Ecommerce Strategy By Rose Ahn Advertising Marketing Morsels: Cereal for Orange Juice, Danny Trejo’s Tostitos Party and More By Jess Zafarris, Paul Hiebert Cannabis High on Its Own Supply: 4/20 Breaks Records With $154 Million in Sales By T.L. Stanley Augmented Reality Snap Doubles Down on Augmented Reality Try-On With a Host of New Shopping Features By Patrick Kulp CONVERGENT TV View All NewFronts Roku Surpasses 20 Billion Streaming Hours as Supply Chain Woes Continue By Mollie Cahillane TV Upfronts James Corden Will Leave CBS’ The Late Late Show in 2023 By Jason Lynch TV Upfronts Magnolia Network Rolls Out Prestige Spots in Ad Model Shift By Bill Bradley Measurement How iSpot.tv Plans to Spend $325M Funding Round From Goldman Sachs By Chris Ariens Creativity View All AdFreak Skincare Brand Nivea Enlists a Soccer Team to Encourage Men to Talk About Mental Health By Brittaney Kiefer AdFreak This DIY Retailer Literally Flipped a House on Its Head to Capture a Life-Changing Moment By Brittaney Kiefer Diversity, Equity and Inclusion A New Profile Series Honors AAPI Creative Talent Across Marketing By Shannon Miller Beer & Spirits These Beautifully Animated Ale Ads See a Fox Share His Many Life Experiences By Stephen Lepitak Inside the Brand View All CMO Moves Magnolia Bakery’s CMO on Maintaining Familiarity While Evolving the Brand By Matt Kerbel Women Trailblazers How Maya Lasry Got To Where She is Today: ‘Fast & Furious’ Ads and Early Social Media By Luz Corona CMO Moves IBM Watson Advertising & Weather CMO on Moving with Agility, Velocity and Conviction By Matt Kerbel Innovators FaZe Clan’s Matt ‘Bk’ Augustin on Staying Curious and Hungry By Matt Kerbel Media View All Mergers & Acquisitions 5 New Details That Could Affect G/O Media’s Acquisition of Quartz By Mark Stenberg Augmented Reality Meta Adds New Capabilities to Its Spark AR Platform By David Cohen Diversity, Equity and Inclusion Snapchat Adds Assistive Devices to Bitmoji By David Cohen Chat & Messaging WhatsApp to Debut Communities By David Cohen Performance Marketing View All Performance Marketing Why Brand-Creator Partnerships Are Prioritizing Expertise and Diversity Over Fame By Mya Papolu Email Marketing It’s Time to Address Email’s Image Problem By John Hendricks Search Engine Marketing 4 Search Trends Retailers Need to Watch Out For By Chris Long Email Marketing Don’t Leave Your Email Marketing Capabilities on the Table By Atul Jindal Programmatic View All Voice Cookieless Inventory: Today’s Incremental Revenue, Tomorrow’s Standard By Matt Meyer Earnings Reports Twitter Q1 2022 Revenue Rises 16% in Its Last Pre-Elon Musk Reporting Period By David Cohen Programmatic One Year On, Nearly Half of Users Opt-In to Apple’s ATT Tracking By Trishla Ostwal Platforms Google Extends User Controls for Limiting Ads in Categories like Pregnancy and Parenting By Meseret Ambachew Social Marketing View All Voice A Marketer’s Guide to Casting Hosts for Live Shopping By Kerry Perse Diversity, Equity and Inclusion Twitter Launches Hashmoji Ahead of Burna Boy Selling Out Madison Square Garden By Meseret Ambachew Voice What Grief Can Teach Us About Marketing and Advertising By Nicole Tabak Sports Marketing NFL Selects Mixed Media, Social Initiatives for 2022 NFL Draft By David Cohen
