Editor’s Pick Creative Fetch by The Dodo Targets ‘Love-Struck Pet Parents’ for Insurance Brand Rollout By T.L. Stanley Cannes Lions This Year’s Cannes Saw More Collaborations and Great ‘Techspectations’ By Phil Acton Brandshare A Marketer’s Playbook for the 2022 Holidays Meta Measurement Comscore Names Jon Carpenter CEO in Further Executive Shakeup By Mollie Cahillane The Future of Agencies How Havas’ Converged Data Platform Delivers for Papa John’s By Olivia Morley PARTNER EXPERT FROM SXM MEDIA Why Contextual Targeting Is a Winning Podcast Advertising Strategy Cannes Lions View All Cannes Lions This Year’s Cannes Saw More Collaborations and Great ‘Techspectations’ By Phil Acton Cannes Lions How Greenpeace Shamed Fossil Fuel Allies at Cannes Lions By Alex Lewis Cannes Lions ‘Do or Die:’ How Climate Change Underpins All of the UN’s Sustainable Development Goals By Kathryn Lundstrom Cannes Lions Introducing Home/Work, an Adweek Podcast About Seeking Balance By Alexandra Bower Ecommerce View All Ecommerce Instacart Is Partnering With Walmart on a New Virtual Convenience Store By Patrick Kulp Branding Facing Growing Competition and Rising Costs, Instacart Looks to Deliver on Brand Soul By Rafael Canton Adweek Podcasts Brave Commerce: How Post Consumer Brands Is Connecting to the Consumer By Sarah Hofstetter, Rachel Tipograph Ecommerce Emplifi: Gen-Z Wants More Out of Their Social Shopping Experiences By David Cohen Augmented Reality View All Augmented Reality Meta Quest to Debut Post Malone’s Twelve Carat Toothache: A VR Experience By David Cohen Connected TV House of the Dragon’s AR App and Comic-Con Activation Makes You the Mother of Dragons By Bill Bradley Augmented Reality Snap, Coca-Cola, The Kid Laroi Team Up on AR Experience By David Cohen Columnist Network Not Just an Add-On: AR Supercharges the Purchase Journey By Nina Mishkin Promoted Content View All The Art of Shopper Recognition By Acxiom Affiliate Marketing Reimagined By Awin 3 Kick-ass Creators Share Their Secrets to Twitch By Twitch The Evolving Conversation on Health and Wellness By Twitter Partner Experts View All 3 Tips to Maximize Automation’s Potential With a Human Touch By Alan Eagle Why Values-Based Buying Is the Next Generation of Media By Pam Zucker Make Your Business Resilient With First-Party Data By Hailey Miller For Travel Brands, Customer Loyalty Is Up for Grabs By Colleen Coulter Microlearning View All Organize and Leverage Your Measurement Toolbox Customer Experience Transformation for the C-Suite Mastering the Art and Science of Subscriber Care Maximize the Value of First-Party Data for Today and Tomorrow Adweek Podcasts View All Cannes Lions Introducing Home/Work, an Adweek Podcast About Seeking Balance By Alexandra Bower Adweek Podcasts The Speed of Culture: How Experimentation Enables Risk Taking to Push Business Forward By Adweek Staff Adweek Podcasts Adweek Podcast: Why the Ad Industry Needs to be More Inclusive of Non-Drinkers By Al Mannarino Adweek Podcasts To Dine For Podcast: ‘Jet Set Sarah’ Greaves-Gabbadon on Seeing the World Through Food By Adweek Staff Magazine The Creative 100 Adweek’s Creative 100: The Most Innovative and Inspiring Individuals of 2022 By Adweek Staff The Creative 100 Creative 100: Innovators Reshaping the Media Landscape By Adweek Staff The Creative 100 Creative 100: TV and Streaming’s Top Innovators By Adweek Staff The Creative 100 Creative 100: Visual Innovators Grabbing the World’s Attention By Adweek Staff In case you missed it Branding Pepsi Will No Longer Sponsor the Super Bowl Halftime Show By Jason Notte & Paul Hiebert Ad Tech How Agencies Are Helping Brands Quit Cookies By Trishla Ostwal Influencers & Creators Doja Cat Is the Average Marketer’s Worst Nightmare. That’s Why Taco Bell Hired Her By Emmy Liederman & Rafael Canton TV Upfronts How Yellowstone Turned Taylor Sheridan Into TV’s Most Prolific and Valuable Creator By Jason Lynch The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All B-to-B Havas Forms B-to-B Unit to Service Clients Such as Maersk and Twill By Stephen Lepitak Leadership & Talent Huge Lays Off 37—About 3% of Its Workforce By Jameson Fleming The Future of Agencies How Havas’ Converged Data Platform Delivers for Papa John’s By Olivia Morley Columnist Network It Pays to Embrace the Embarrassment of Failure By Anastasia Leng Brand Marketing View All Sports Marketing Welcome to LIV Golf: Louder, Flashier, and Not Without Controversy By Jason Notte Creative Fetch by The Dodo Targets ‘Love-Struck Pet Parents’ for Insurance Brand Rollout By T.L. Stanley Fashion & Apparel Lindsay Lohan Ditches the Plastics in New Ad for Allbirds By Sara Century Cannes Lions ‘Do or Die:’ How Climate Change Underpins All of the UN’s Sustainable Development Goals By Kathryn Lundstrom Commerce View All Amazon Amazon Unleashes the Influencers for Prime Day By Paul Hiebert Fashion & Apparel Birkenstock Embraces Its Reputation for Unstylish Footwear By Leslie Blount Cannabis THC-Infused Drink Partners With Skateboard Star Briana King for Potent New Product By T.L. Stanley Food & Beverage Marketing Morsels: Old Spice x Arby’s Tackle Meat Sweats, Taco Bell’s Cheez-It Crunchwrap and More By Jess Zafarris CONVERGENT TV View All Measurement Comscore Names Jon Carpenter CEO in Further Executive Shakeup By Mollie Cahillane Programming & Performance Nickelodeon Elevates Sabrina Caluori to EVP, Head of Marketing and Brand Strategy By Bill Bradley Programming & Performance Comcast Advertising Taps James Rooke as President By Mollie Cahillane TV Upfronts The CW Announces Fall Premiere Dates Starting Aug. 31 By Bill Bradley Creativity View All Cannes Lions This Year’s Cannes Saw More Collaborations and Great ‘Techspectations’ By Phil Acton Gaming Anitta Becomes ‘The Patroa’ in New Music Video for Battle Royale Game Free Fire By Natalie Venegas Cannes Lions How Greenpeace Shamed Fossil Fuel Allies at Cannes Lions By Alex Lewis Ad of the Day Bodyform’s Surreal Ad Tackles Another Taboo: the Period Sleep Gap By Brittaney Kiefer Inside the Brand View All CMO Moves Adidas Global Head of Marketing on Unlocking the Power of Authenticity By Jordan Praitano CMO Moves Philips Chief Marketing and E-Commerce Officer on Building Bonds Through the Brand By Jordan Praitano CMO Summit Leading Through Change With CrossLead By Alexandra Bower CMO Summit The New Rules of Employee Engagement With eos and Vice Media Group By Alexandra Bower Media View All Chat & Messaging Messenger: How to Use the Support Chat Theme By Brandy Shaul Platforms TikTok Admits Teams in China ‘Might Need Access to Data for Engineering Functions’ By David Cohen Platforms Meta Files 2 Separate Data-Scraping Lawsuits By David Cohen Platforms Reddit Begins Accepting Applications for Community Funds Program By David Cohen Performance Marketing View All Personalization From Reactive to Holistic: Exploring the Various Levels of Personalization By Stephen H. Yu Fin Tech Despite the Bear Market, Younger Generations Should Embrace ‘Buy and Hold’ Strategies Crypto, Neobanks, NFTs By Jessica Hawthorne-Castro Publishing It’s Not a Popularity Contest: Rewarding Publishers for Their Quality of Audience By Anthony Capano Measurement To Stop the CMO Revolving Door, Bring Brand and Performance Together By Adam Edwards Programmatic View All Data Overturning Roe v. Wade Sparked a Number of Privacy Bills, but None Are a Quick Fix By Trishla Ostwal Data Google Quietly Cuts Access to API Exposing Sensitive User Data By Catherine Perloff Platforms New Bill Proposed Against Platforms Over Children’s Addiction to Social Media By Trishla Ostwal Ad Tech Anyone Can Buy Ads Programmatically. That Presents Risks in a Post-Roe World By Catherine Perloff Social Marketing View All Platforms Pinterest Ads Arrive in Argentina, Chile, Colombia By David Cohen Augmented Reality Meta Quest to Debut Post Malone’s Twelve Carat Toothache: A VR Experience By David Cohen Sports Marketing WWE Sets #SummerSlamContest on Twitter By David Cohen Platforms Twitter Rolls Out Branded Likes in Japan, Saudi Arabia, UK, US By David Cohen
