EDITOR'S PICKSASMR Marketing Is Officially Dead After This Soothing 4-Minute Clip About Shaving Your Ballsby David GianatasioASMR Marketing Is Officially Dead After This Soothing 4-Minute Clip About Shaving Your Ballsby David GianatasioASMR Marketing Is Officially Dead After This Soothing 4-Minute Clip About Shaving Your Ballsby David GianatasioASMR Marketing Is Officially Dead After This Soothing 4-Minute Clip About Shaving Your Ballsby David GianatasioCreativityApple Watch Defies Gravity in Latest Sky-High 'Air Dancing' Spot From Director Jonathan Glazerby Patrick CoffeeAdFreakThanks to Ancestry, Six Strangers Learn How They're Connected Via the Underground Railroadby Shannon MillerAd of the DayThe Replacer is Responsible for All the Newsworthy Chaos in Call of Duty’s Newest Campaignby Shannon MillerData & InsightsDid Burger King's Super Bowl Ad Actually Work? CMO Fernando Machado Shares 10 Insightsby David GrinerAmazon Prime Video Is Promoting Good Omens at SXSW by Celebrating the ApocalypseThe show will hit the platform on May 31.ABC Sells Out Its Oscars Inventory, With 30-Second Spots Going for as Much as $2.6 MillionEven in a controversy-filled year, demand for the telecast remained strong.Waze Partners With WPP to Make Delivering In-Car Ads to Drivers Easier for the Agency's Retail ClientsPublicis Media Promotes New Chief Executive Across Agencies Zenith, Moxie and MRYKarl Lagerfeld, Chanel's Iconic Creative Director, Was the Brand's 'Modern Era Personified'Investments in Diversity Hiring Aren't Leading to Inclusivity in AdvertisingDisney, Nestle and Fortnite Publisher Pull YouTube Ads Following Child Predator ControversyHate Doing Laundry? No Sweat. Tide Just Announced It'll Do It for YouMichelob Ultra and the Big Quiet Want to Soothe Your SXSW With a Sunset MeditationPopular Now1 ASMR Marketing Is Officially Dead After This Soothing 4-Minute Clip About Shaving Your Balls2 Did Burger King’s Super Bowl Ad Actually Work? CMO Fernando Machado Shares 10 Insights3 Hate Doing Laundry? No Sweat. Tide Just Announced It’ll Do It for You4 Any Brand Not Marketing in the Esports World Is Already Behind the Curve5 Amazon Prime Video Is Promoting Good Omens at SXSW by Celebrating the ApocalypseWaze Partners With WPP to Make Delivering In-Car Ads to Drivers Easier for the Agency's Retail ClientsPublicis Media Promotes New Chief Executive Across Agencies Zenith, Moxie and MRYKarl Lagerfeld, Chanel's Iconic Creative Director, Was the Brand's 'Modern Era Personified'Investments in Diversity Hiring Aren't Leading to Inclusivity in AdvertisingDisney, Nestle and Fortnite Publisher Pull YouTube Ads Following Child Predator ControversyHate Doing Laundry? No Sweat. Tide Just Announced It'll Do It for YouMichelob Ultra and the Big Quiet Want to Soothe Your SXSW With a Sunset MeditationChallenger Brandspresented by View more >How Challenger Brands Are Bridging the Gap Between Ecommerce and Brick and Mortarby Nicole OrtizKraft-Heinz CMO Reveals Strategic Thinking Behind That Free-Grocery Store in D.C.by Robert KlaraHow Organic Valley Has Kept Farmers at the Core of Its Businessby Sara JerdeWhat Successful Organizations Do to Create Diverse Workforces and Inclusive Culturesby Katie RichardsView more >This Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekChallenger BrandsWhy Natural Born Challenger Bethenny Frankel Swears by Her Killer Instinctsby T.L. Stanley5GHow 5G Could Change the Sports Broadcasting and Viewing Experienceby Patrick KulpChallenger BrandsWill Paying With Actual Money Soon Become a Thing of the Past?by Robert KlaraGDPRAs Businesses Prep for California's Data Privacy Law, They're Also Fighting to Change Itby Marty SwantIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsAd of the DayRidley Scott's Visual Odyssey for Hennessy Is a Gorgeous Exploration of Other Worldsby David GrinerThe Big GameHyundai’s Super Bowl Ad Shames Vegan Dinner Parties and Vegans Aren’t Happyby Ann-Marie AlcántaraAgenciesMcCann Ends 4-Year Battle Over U.S. Army Contractby Patrick CoffeeCreativityArby's Launched a Subscription Box, and It Sold Out in Less Than an Hourby Katie RichardsVoice2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can Improve Itby Jim WilsonAdFreakPopeyes Is Offering 'Emotional Support Chicken' to Help Comfort Holiday Travelersby David GrinerAdweek VideoSynchrony Bank Teamed Up With Giant Spoon to Create This Immersive Spider-Verse Activationby Breana MallamaciThe Big GameSuper Bowl LIII Ad Tracker: All About the Big Game’s 2019 Commercialsby Diana PearlGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHow the Flyers Created Gritty, the Internet's Most Beloved MascotAgenciesAccountsPepsiCo Moves Gatorade Digital Marketing to TBWA\Chiat\Day Los Angelesby Patrick CoffeeAgenciesWaze Partners With WPP to Make Delivering In-Car Ads to Drivers Easier for the Agency's Retail Clientsby Lindsay RittenhousePublicis Media Promotes New Chief Executive Across Agencies Zenith, Moxie and MRYAgency Owner Derek Walker Uses Social Media Accounts to Spotlight Talent of Color Each Day of Black History MonthNBCUniversal Entertainment Places Media Planning and Buying Business in ReviewHearts & Science Names Annalect North American Chief Executive Erin Matts as New U.S. CEOWith New PSAs, Tarana Burke Seeks to Build the Next Chapters of #MeToo’s FutureOgilvy Announces Another Restructuring in the Latest Phase of Its 'Next Chapter'View more in Agencies >Brand MarketingBrand MarketingSerena Williams Joins the Board of Directors of Poshmark, an Online Shopping Marketplaceby Ann-Marie AlcántaraData & InsightsDid Burger King's Super Bowl Ad Actually Work? CMO Fernando Machado Shares 10 Insightsby David GrinerInvestments in Diversity Hiring Aren't Leading to Inclusivity in AdvertisingIf a Brand Is Not Authentic in Its Attempts to Reach Black Audiences, Then It’s Not Trying Hard EnoughAmazon Prime Video Is Promoting Good Omens at SXSW by Celebrating the ApocalypseCalling All Champions: Adweek and Adcolor Seek Nominees for Champions AwardHow to Choose the Right Celebrity to Represent Your Brand on a Global Scale4 Ways to Make Marketing More MeaningfulView more in Brand Marketing >CreativityAdFreakASMR Marketing Is Officially Dead After This Soothing 4-Minute Clip About Shaving Your Ballsby David GianatasioCreativityApple Watch Defies Gravity in Latest Sky-High 'Air Dancing' Spot From Director Jonathan Glazerby Patrick CoffeeThe Replacer is Responsible for All the Newsworthy Chaos in Call of Duty’s Newest CampaignAre Sizzle Reels a Complete Waste of Everyone's Time? The Atlantic and Errol Morris Say YesVolkswagen Powered an Entire Music Video With an Electric Car Battery, and Fans Were Into ItBMW Creates a Folk Hero for the Modern Age: the Unstoppable, Mysterious Ol' McLandenThis Ad Captures the One Thing Every Millennial's Dad DoesSubaru Highlights the Joys, Anxieties and Lifelong Memories of Owning a ForesterView more in Creativity >DigitalSocial Pro DailyTwitter Is Seeking Users’ Help as It Tweaks Its Conversation Processby David CohenSocial Pro Daily91st Academy Awards: Black Panther Has Been the Most-Tweeted Best Picture Nomineeby David CohenThe NFL Heated Up Facebook in January, While Instagrammers Talked Golden Globe AwardsAndroid Users on Facebook Now Have More Control Over Their Location InformationTwitter Became the Social Platform of Choice for International Women’s Day (Infographic)Spotify Is Turning to Placed as an Offline Attribution Measurement PartnerSnapchat: Here's How to Change Your Display NameWhy Marketers Should Care About 'Once-a-Day' MomentsView more in Digital >ProgrammaticProgrammaticMeet DrainerBot, the Ad-Fraud Operation That Could Be Stealing Your Mobile Databy Ronan ShieldsProgrammaticDisney, Nestle and Fortnite Publisher Pull YouTube Ads Following Child Predator Controversyby Patrick KulpProgrammaticU.S. Digital Ad Spend Will Surpass Offline in 2019by Ronan ShieldsProgrammaticInside the Rise of Second-Party Databy Ronan ShieldsView more all coverage >TV / VideoProgramming & PerformanceABC Sells Out Its Oscars Inventory, With 30-Second Spots Going for as Much as $2.6 Millionby Jason LynchProgramming & PerformanceWith A Fifth Property Brothers Show Due in May, Drew and Jonathan Scott Are Master Brand Buildersby Jason LynchNBA Superstars Are Here to Remind You That Hulu Has Live Sports Available for StreamingHow Maria Menounos Is Building the 'ESPN of TV Talk' With AfterBuzz TVFrom Streaming to Late-Night, 6 Things We Learned About TV’s Future at TCA Winter Press TourAmazon Prime Video Sees Itself as a ‘Global Network,’ and Says It's Not Focused on NetflixBuzzFeed News Team Becomes Latest Media Org With Plans to UnionizeNBCUniversal Expands Partnership With Data Plus Math to Offer Deeper Consumer AnalysisView more in TV / Video >