Editor’s Pick

Creative

Giant Hands the Size of Humans Grab Groupon Experiences in FCB’s First Work as AOR

By Kyle O’Brien

AdFreak

Ikea Releases Limited-Edition Candle That Smells Like Its Famous Swedish Meatballs

By Shannon Miller

ADWEEK BRANDED

The Marketer’s Guide to LinkedIn Audiences

By Mediaocean

Food & Beverage

The Global Growth of Costa Coffee as Covid-19 Changes Consumer Behavior

By Stephen Lepitak

Innovators

Bumble Puts Black Love Front-And-Center Of Britain’s Dating Scene

By Julian Gamboa

Success in customer centricity requires a deep and powerful understanding of each person’s individual wants and needs. And that will rest on how well you can earn, organize and apply first-party data.

FROM ADWEEK BRANDED WITH LIVERAMP

First-Party Data Is Your Future

Sports Marketing

Topgolf Chief Operating Officer Genifer Gray CMO Geoff Cottrill and Chief People Officer Kristi Maynor

Sports Marketing

Topgolf Tees Up New Leadership Trio Amid Rapid Growth

David Brown and Jerome Avery run together in a race

Sports Marketing

Film Chronicles Special Friendship Between Paralympian David Brown and His Guide

By Brittaney Kiefer

foot locker store

Retailing

Foot Locker Gains Gen Z Cred—and More Stores—With Atmos and WSS Acquisitions

By Rafael Canton

new livestream series Most Powerful Women in Sports

Women in Sports

Former USTA President Katrina Adams on Growth Opportunities for Women in Sports

By Audrey Powell

Travel & Transportation

What's in Your Airport? CapitalOne Opens Airport Lounges for Travelers Ready to Spend

Travel & Transportation

Capital One Opens Airport Lounges for Travelers Ready to Spend

acations are Back! How European Travel Brands are Attracting Tourists

Travel & Transportation

Vacations Are Back! How European Travel Brands Are Attracting Tourists

By Brittaney Kiefer

A woman in a cat cafe

Technology

Microsoft Teams Transports Homebound Travelers to Tokyo in Worldly Campaign

By Sara Century

American Cruise Lines river cruise in Puget Sound

Travel & Transportation

A River Runs Through It: Small Cruises Are Back—But Pandemic Challenges Complicate Resurgence

NexTech

Anastasia Leng Adweek Nextech

NexTech

CreativeX’s Anastasia Leng on What Data from 1M Ads Reveals About Creative Effectiveness

By Alexandra Carter

NexTech

How McKinsey Is Approaching the Future of Connecting With Consumers

By Alexandra Carter

NexTech

Google’s Tara Walpert Levy on What’s Driving a Shift in TV Viewership

By Alexandra Carter

NexTech

IPG Announces It Will Join UID2 as Its First Closed Operator

By Mark Stenberg

Promoted Content

The Real Deal on SMS Marketing

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

Stopping Churn Doesn’t Have to Be Hard or Expensive

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

Partner Experts

How Pharma Marketing Can Ride the Audio Wave Into Modern Times

By Lee Ann Longinotti

Launching Health Brands With Facebook

By Jenny Streets

What’s Your Strategy for Thriving in a First-Party Data World?

By Dennis Ellis

The Keys to Pursuing Reach in Podcasting’s Open Ecosystem

By Paul Riismandel

Microlearning

The Keys to Building Your Customer Identity Framework

The Power of Advertising on the Second Screen

How Publisher Audits Reduce Fraud Risk and Improve ROI

Subscriber Onboarding and Engagement Done Right

Adweek Podcasts

Adweek Podcast—What Led to JWT's Discrimination Case?

Adweek Podcasts

Adweek Podcast—What Led to JWT’s Discrimination Case?

By Nick Gardner

Business of Marketing

How SAP.IO Drives Innovation and Growth for Startups and Customers Around the World

By Al Mannarino

Trevor Beattie

Adweek Podcasts

The Celebrated British Creative Director Counting Down to his Flight into Space

By Stephen Lepitak

Adweek Podcast—What Led to JWT's Discrimination Case?

Adweek Podcasts

Adweek Podcast: How to Market Commercial Space Travel

By Nick Gardner

Magazine

NexTech

CEO Mark Read Discusses WPP’s Data-Focused Shift Toward a New Digital Age

By Ronan Shields

Ad Tech

Meet the Winners of the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

By Cat Weaver

Sports Marketing

Peacock Gets an Olympic-Size Promotion a Year Later Than Expected

By Kelsey Sutton

Data Points

Infographic: Social Media Conversations Around Crypto and NFTs Soar in 2021

By Nicole Ortiz

In case you missed it

AdFreak

‘What Rhymes With Shot?’: The Story Behind BLK’s Surprise Smash, ‘Vax That Thang Up’

By Shannon Miller

Food & Beverage

To Keep Kids Away From Parents’ Cookies, Oreo Thins Put Other Brands’ Logos on Package

By Kathryn Lundstrom

Diversity, Equity and Inclusion

Agency JWT Was Discriminatory in Cutting 5 Straight White Male Workers, UK Ruling Says

By Stephen Lepitak

Food & Beverage

Heinz Says It’s Time for Hot Dogs and Buns to Be Sold in Equal Number

By T.L. Stanley

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

Voice

Media Businesses, Your Hierarchies Hurt–So Dismantle Them

FCB's first ad campaign for Groupon

Creative

Giant Hands the Size of Humans Grab Groupon Experiences in FCB’s First Work as AOR

By Kyle O’Brien

A graphic depicting Havas' commitment to change

Diversity, Equity and Inclusion

Havas Group Releases Diversity, Equity and Inclusion Status Update

TikTok Heightens Commerce Credentials With Publicis Groupe Partnership

Ecommerce

TikTok Heightens Commerce Credentials With Publicis Groupe Partnership

By Stephen Lepitak

Brand Marketing

Corona Hard Seltzer Limonada

Food & Beverage

Free Corona Limonada for Those Who Ordered in Perfect Spanish

By Brittaney Kiefer

Yoplait's

Food & Beverage

General Mills’ Team GB Campaign Aims to Harness the Potential of YouTube Shorts

By Stephen Lepitak

Food & Beverage

Costa Coffee Sees Global Growth as Covid-19 Changes Consumer Behavior

By Stephen Lepitak

Topgolf Chief Operating Officer Genifer Gray CMO Geoff Cottrill and Chief People Officer Kristi Maynor

Sports Marketing

Topgolf Tees Up New Leadership Trio Amid Rapid Growth

Commerce

carolyn everson and fidji simo

Marketing and Sales

Carolyn Everson Joins Former Facebook Exec Fidji Simo at Instacart

By Emmy Liederman

A lineup of Tropicana's juice offerings

CPG & Grocery

PepsiCo to Part Ways With Tropicana and Naked Juice Brands

By Paul Hiebert

A delivery person carries an Amazon box

Voice

While Amazon Remains the Ecommerce Leader, It Could Be Set for Disruption

By Graham Staplehurst

Data & Insights

Despite Last Year’s Ecommerce Boom, Back-to-School Shoppers Are Returning to Prepandemic Habits

By Kathryn Lundstrom

CONVERGENT TV

Streaming & OTT

WarnerMedia Brand Studio Offers New Marketing Pathways to HBO Max

By Kelsey Sutton

David Zaslav

Programming & Performance

Discovery CEO Hopes Industry Leaves Nielsen ‘in the Dust’ After Ratings Blunders

By Kelsey Sutton

Streaming & OTT

AT&T Completes DirecTV Spinoff to Private Equity Firm

By Kelsey Sutton

lord of the rings tv series

Streaming & OTT

Amazon Prime Video Sets 2022 Premiere for Lord of the Rings Series

By Kelsey Sutton

Creativity

A Bojangles chicken sandwich

Food & Beverage

Bojangles Wades Into Chicken War With ‘Largest Launch in the History of the Brand’

By T.L. Stanley

A file share screen containing a silly picture

Creative

Dropbox’s Newest Campaign Highlights the Humanity Within File Storage

By Leonardo Faierman

Meatballs surrounding a candle on a plate

AdFreak

Ikea Releases Limited-Edition Candle That Smells Like Its Famous Swedish Meatballs

By Shannon Miller

David Brown and Jerome Avery run together in a race

Sports Marketing

Film Chronicles Special Friendship Between Paralympian David Brown and His Guide

By Brittaney Kiefer

Inside the Brand

Getting Off to a Strong Start as a New CMO

CMO Reboot Playbooks

Getting Off to a Strong Start as a New CMO

Bumble Puts Black Love Front-And-Center Of Britain's Dating Scene

Innovators

Bumble Puts Black Love Front-And-Center Of Britain’s Dating Scene

By Julian Gamboa

TWIST Creative President on Prioritizing Passions and Giving Back

Women Trailblazers

TWIST Creative President on Prioritizing Passions and Giving Back

Business of Marketing

How SAP.IO Drives Innovation and Growth for Startups and Customers Around the World

By Al Mannarino

Media

Platforms

Twitter Tests Tweaks to Sensitive Media Label Appeal Process

Chat & Messaging

WhatsApp Starts Letting Users Set Photos, Videos as ‘View Once’

Platforms

YouTube Shorts Fund Goes Live

Gaming

Twitter: 70 Gaming Tweets Are Sent Each Second

By Brandy Shaul

Performance Marketing

a hand holding a cellphone displaying snapchat screen

Packaging Design

Why Snapchat Works to Drive Lead Generation in a Post-IDFA World

By Daniel Avshalom, Ofer Yaniv

two people in a car dealership

Automotive

How Automotive Marketers Can Drive Revenue Despite Inventory Constraints

By Andy Frawley

a stack of cash

Earnings Reports

Pinterest Revenue Soars 125% in Q2, but User Growth Falls Short of Expectations

athletawell platform

Customer Experience

Athleta Unveils Well-Being Platform to Engage Women Customers

By Richard Collings

Programmatic

Shattered glass with padlock icon and national flag.

Voice

Latest EU Privacy Lawsuit Threatens the Digital Ad Industry as We Know It

Anastasia Leng Adweek Nextech

NexTech

CreativeX’s Anastasia Leng on What Data from 1M Ads Reveals About Creative Effectiveness

By Alexandra Carter

NexTech

How McKinsey Is Approaching the Future of Connecting With Consumers

By Alexandra Carter

NexTech

Google’s Tara Walpert Levy on What’s Driving a Shift in TV Viewership

By Alexandra Carter

Social Marketing

Food & Beverage

Snickers Closes Out Twitter Fleets With a Grab Some Nuts Day Stunt

Chat & Messaging

WhatsApp: How to Use the Billie Eilish Happier Than Ever Sticker Pack

By Brandy Shaul

This Social Media Entrepreneur Created a Fund to Support Black-Owned Brands and Creators

Diversity, Equity and Inclusion

This Social Media Entrepreneur Created a Fund to Support Black-Owned Brands and Creators

By Stephen Lepitak

Platforms

TikTok to Convert Creator Accounts to Personal Accounts