BRANDWEEKHow Away Shook Up the Sleepy Luggage Market With a Simple, Colorful Carry-OnKevin Hart on Why He Favors 'Fun' Advertising, Including Standing in the Rain in Times Squareby Diana PearlTake a Tour of Target's Redesigned Store of the Futureby Katie RichardsThe Marketing Geniuses Behind Burger King and Anheuser-Busch Reveal Their Trade Secrets, to Each Otherby Kristina MonllosEditors' Letter: Our Coverage of Brands Has Never Been More Interesting, or Importantby Kristina MonllosEDITOR'S PICKSKevin Hart Just Might Be the Hardest-Working Man in Brandingby Kristina MonllosKevin Hart Just Might Be the Hardest-Working Man in Brandingby Kristina MonllosKevin Hart Just Might Be the Hardest-Working Man in Brandingby Kristina MonllosKevin Hart Just Might Be the Hardest-Working Man in Brandingby Kristina MonllosBrand Marketing3 Brands That Enjoyed a Huge Bump on Social Thanks to the Kevin Hart Effectby Kristina MonllosAgencies2 Creatives Send Soap Gift Boxes to NRA-Backed Senators With Ominous 'Blood on Your Hands' Messagingby Erik OsterBrandweekThese 10 Comeback Brands Maximized Their Moment and Recaptured Their Cool Factorby T.L. StanleyBrand MarketingOnce the Brand of Bros, Dollar Shave Club Is Now Aiming to Conquer the Wellness Marketby Ann-Marie AlcántaraFacebook's Carolyn Everson: Rebuilding Trust Is Company's 'Total Focus''The average person does not understand how online advertising works,' marketing head says.Shops Are Increasingly Pivoting to Production as the Race to Make Faster, Cheaper Content Heats UpBusiness models converge in the latest iteration of a decades-long trend.Grab a Tissue. This Lovely Ad About a Son's Loyalty Is a Powerful Homage to GratitudeEditor's Letter: Challenging Conventions at BrandweekHow Do Brands Respond to Periods of Uncertainty? By Going MetaIn the Year's Most Brutal Campaign Ad, 6 Siblings Tell You Not to Vote for Their Brother1,500 Posters of Goats Having Sex Promote a Sustainable Cashmere Brand's First NYC StoreOgilvy Looks to the Future as It Celebrates Its 70th AnniversaryInfographic: In a Screen-Filled World, Word of Mouth Is Still KeyPopular Now1 The Marketing Geniuses Behind Burger King and Anheuser-Busch Reveal Their Trade Secrets, to Each Oth2 How Away Shook Up the Sleepy Luggage Market With a Simple, Colorful Carry-On3 Kevin Hart Just Might Be the Hardest-Working Man in Branding4 Hearst Releases New Marketplace for Connected TV Advertising5 Once the Brand of Bros, Dollar Shave Club Is Now Aiming to Conquer the Wellness MarketGrab a Tissue. This Lovely Ad About a Son's Loyalty Is a Powerful Homage to GratitudeEditor's Letter: Challenging Conventions at BrandweekHow Do Brands Respond to Periods of Uncertainty? By Going MetaIn the Year's Most Brutal Campaign Ad, 6 Siblings Tell You Not to Vote for Their Brother1,500 Posters of Goats Having Sex Promote a Sustainable Cashmere Brand's First NYC StoreOgilvy Looks to the Future as It Celebrates Its 70th AnniversaryInfographic: In a Screen-Filled World, Word of Mouth Is Still KeyThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekBrand MarketingKevin Hart Just Might Be the Hardest-Working Man in Brandingby Kristina MonllosAgenciesShops Are Increasingly Pivoting to Production as the Race to Make Faster, Cheaper Content Heats Upby Patrick CoffeeBrand MarketingHow Do Brands Respond to Periods of Uncertainty? By Going Metaby Katie RichardsData & InsightsInfographic: In a Screen-Filled World, Word of Mouth Is Still Keyby Sammy NickallsProgrammaticArtificial IntelligenceAdobe's New Virtual Analyst Will Help Marketers Find 'Lottery Tickets' in Their Databy Patrick KulpVoiceHow to Overcome Obstacles and Create Winning Ad-Tech Blockchainsby Ric CalvilloVoiceTech Skeptics Need to Face Their Fears and Embrace Artificial Intelligenceby Ben LammAd Tech & Mar TechAdobe's $4.75 Billion Purchase of Marketo Will Boost Its Ability to Compete With Salesforceby Ronan ShieldsView more all coverage >Nike and Colin KaepernickThe latest on 2018's most talked about adThe latest on 2018's most talked about adHow Nike's Colin Kaepernick Ad Looks to Democrats and Republicans Based on Neuroscienceby Marty SwantOn the Adweek Podcast: The Ad That Changed 2018by Aneya FernandoDespite Initial Blowback for Its Controversial Kaepernick Ad, Nike's Sales and Stock Increaseby Diana PearlAs Nike Controls the Conversation With Its Kaepernick Ad, the NFL Must Decide What It Stands Forby Diana PearlView more all coverage >Digital Transformation PlaybookIN PARTNERSHIP WITHInfographic: Has Mar Tech Paid Off for Marketers?by Erik Wander5 Rules for Creating a Compelling User Experience for Your Customersby Dan Tynan5 Ways to Humanize Platforms and Develop a Deeper Connection With Consumersby Deb CorraoWhy User Experience Design Is So Hard for Brands to Get Rightby Dan TynanView more in Digital Transformation >Streaming in a Connected WorldIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsCreativityRyan Reynolds' Snarky Out-of-Office Emails Are So Popular, They Melted His Gin Brand's Serversby David GrinerAgenciesPapa John's Founder Creates Website Begging Employees to Help Save 'Our Life's Work'by Lindsay RittenhouseAdFreakIf You Click on the Idiotic Offer in Snickers' New Banner Ad, the Brand Asks If You're OKby David GrinerAd of the DayLin-Manuel Miranda Takes You on a Very Personal Neighborhood Tour in AmEx's New Adby Gabriel BeltroneBrand MarketingOMG, Can P&G Literally Trademark LOL? WTF!by Lindsay RittenhouseAgenciesLand O'Lakes Spotlights Female Farmers in Its Feminist Reimagining of 'Old MacDonald Had a Farm'by Lindsay RittenhouseAdFreakThe Last Blockbuster Standing Now Has a Craft Beer Brewed in Its Honorby Doug ZangerAd of the DaySerena Williams' 'Voice of Belief' Sets the Tone in Poignant Nike U.S. Open Adby Erik OsterGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHere's the Toys R Us Rebranding That Never Saw the Light of DayAgenciesAgenciesOgilvy Looks to the Future as It Celebrates Its 70th Anniversaryby Erik OsterAgenciesShops Are Increasingly Pivoting to Production as the Race to Make Faster, Cheaper Content Heats Upby Patrick Coffee5 Steps Toward Reinventing Your Agency and Becoming Full ServiceAmtrak Selects Y&R-Led WPP Team as Agency of Record4A's Advertiser Protection Bureau Introduces Resources for Stronger Ad Buying GuidelinesEnvoy Acquires Agencies Bulldog Drummond and Leviathan, and Launches a Consultancy NetworkUM Retains Charles Schwab's U.S. Media Business After a ReviewMagna Report Forecasts 2018 Ad Sales to Reach Record High of Over $200 BillionView more in Agencies >Brand MarketingBrand MarketingThe Milwaukee Bucks Want to Rally City Around the Team After Record-Breaking Ticket Salesby Katie RichardsVoiceHow Cannabis Brands Can Utilize Social Media and Other Nontraditional Channelsby Jeffrey HarrisAd Council Rebrands to Position Itself as a More Accessible Partner on Social Change3 Ways to Take On Industry Competitors and Dominate the MarketInfographic: In a Screen-Filled World, Word of Mouth Is Still KeyEditor's Letter: Challenging Conventions at BrandweekHow Do Brands Respond to Periods of Uncertainty? By Going MetaKevin Hart on Why He Favors 'Fun' Advertising, Including Standing in the Rain in Times SquareView more in Brand Marketing >CreativityAd of the DayGrab a Tissue. This Lovely Ad About a Son's Loyalty Is a Powerful Homage to Gratitudeby Minda SmileyVoiceHow Evoking Creativity From Children Can Lead to the Next Big Ideaby Matt Kates1,500 Posters of Goats Having Sex Promote a Sustainable Cashmere Brand's First NYC StoreIn the Year's Most Brutal Campaign Ad, 6 Siblings Tell You Not to Vote for Their BrotherApple Reminds You That There’s a 'Better You' Out There in Its New AdSelf-Expression Is at the Heart of This Stunning Film Starring Game-Changing Model JazzelleHere's a Look at Adweek's First D.C. Event, Honoring Washington's Rising Brand StarsTough Love Isn’t Sweet, and With These Catty Musical Ads, Neither Is AbsolutView more in Creativity >DigitalSocial Pro DailyTwitter Is Welcoming the Fall TV Season With Event Pages for Episodesby David CohenDigital5 Ways to Humanize Teamwork Using Slackby Molly St. LouisWhatsApp: Here's How to Delete a Post From Your StatusSmart Marketers Should Turn to First-Party Data FirstFacebook's Carolyn Everson: Rebuilding Trust Is Company's 'Total Focus'Here’s a Peek Behind the Jetblack CurtainFacebook Is Teaming Up With TurboVote for National Voter Registration DayCrate & Barrel Teams Up With Zola, Hoping to Win Over Millennial CouplesView more in Digital >TV / VideoProgramming & PerformanceHere Are the New Fall Broadcast Shows That Buyers Love—and Hate—the Mostby Jason LynchTV / VideoHearst Releases New Marketplace for Connected TV Advertisingby Sara JerdeCan't Decide What to Watch? PopSugar Just Released an App to HelpInside NBCUniversal’s New Lucrative Prime Pod Ad Format, Which Debuts TonightWith $39 Billion Bid, Comcast Beats Out Fox in Auction for Control of SkyHulu Is Reviving Veronica Mars Next SummerPublishers Haven't Fully Embraced Data, and It's Deterring Potential AudiencesThis Weekend's New York Times Magazine Won't Be Filled With WordsView more in TV / Video >Burberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here's What We Got