EDITOR'S PICKSWPP to Cut 3,500 Jobs, Refocus on Creative and Data With No More Agency Mergersby Patrick CoffeeWPP to Cut 3,500 Jobs, Refocus on Creative and Data With No More Agency Mergersby Patrick CoffeeWPP to Cut 3,500 Jobs, Refocus on Creative and Data With No More Agency Mergersby Patrick CoffeeWPP to Cut 3,500 Jobs, Refocus on Creative and Data With No More Agency Mergersby Patrick CoffeeAd of the DayPut Down Your Phone. This Holiday Ad Reminds You Life's Too Short to Not Spend It With Loved Onesby Doug ZangerCreative Thinkers4 Creative Marketing Trends You Can Expect to See in 2019by David GrinerProgramming & PerformanceThe 10 Best TV Shows of 2018by Jason LynchAgenciesFearless Girl Moves Into New Home on Wall Street, Staring Down New York Stock Exchangeby Lindsay RittenhouseHow FCB Continued Burger King’s Epic Trolling Legacy With a 1-Cent Whopper DealThe brand’s app launch was a success and hit the No. 1 spot on iOS.23 Dallas Brand Stars Helping Drive One of Today's Most Dynamic Hubs for Business and InnovationFrom major brands to savvy startups, these marketing-minded leaders are worth keeping an eye on.A School Shooting Is Shown From the Last Perspective You'd Expect in New Sandy Hook PSAPringles Is Betting on That "Flavor Stacking" Thing Again for Super Bowl LIIIA U.K. Grocery Store Is Letting You Get Awkwardly Festive by Shopping on Ice SkatesGlued to Your Phone at the Dinner Table? Marshawn Lynch Wants to Have Some WordsThe Milwaukee Public Library Hijacked Brand Logos Like YouTube, Netflix and Spotify to Promote ItselfBud Light Brings Its Love of Music and Sports Together With a Super Bowl Music FestivalThe First Avengers: Endgame Trailer Is Exactly as Bleak as You'd Expect After Infinity WarPopular Now1 WPP to Cut 3,500 Jobs, Refocus on Creative and Data With No More Agency Mergers2 Put Down Your Phone. This Holiday Ad Reminds You Life’s Too Short to Not Spend It With Loved Ones3 A School Shooting Is Shown From the Last Perspective You’d Expect in New Sandy Hook PSA4 Barnes & Noble Promotes Booksellers Over Algorithms to Get Shoppers In Stores5 How FCB Continued Burger King’s Epic Trolling Legacy With a 1-Cent Whopper DealA School Shooting Is Shown From the Last Perspective You'd Expect in New Sandy Hook PSAPringles Is Betting on That "Flavor Stacking" Thing Again for Super Bowl LIIIA U.K. Grocery Store Is Letting You Get Awkwardly Festive by Shopping on Ice SkatesGlued to Your Phone at the Dinner Table? Marshawn Lynch Wants to Have Some WordsThe Milwaukee Public Library Hijacked Brand Logos Like YouTube, Netflix and Spotify to Promote ItselfBud Light Brings Its Love of Music and Sports Together With a Super Bowl Music FestivalThe First Avengers: Endgame Trailer Is Exactly as Bleak as You'd Expect After Infinity WarThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekAgency of the YearGlobal Agency of the Year: TBWA Is Once Again in a Golden Age of Disruptive Creativityby David GrinerAgency of the YearBreakthrough Agency of the Year: Giant Spoon Stirs the Industry With Epic Activations and Storytellingby Lindsay RittenhouseAgency of the YearHow Adweek's International Agency of the Year Translates Empathy Into Award-Winning Advertisingby Erik OsterAgency of the YearU.S. Agency of the Year: Wieden + Kennedy's Work Resonated Even in a Divided Americaby Patrick CoffeeIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsAdweek VideoCheck Out the Behind-the-Scenes Footage From Adweek's Winners' Circleby Joshua RiosAdFreakBurger King's New Trolling Ploy Sends Fans to McDonald's to Unlock a 1-Cent Whopper Dealby Gabriel BeltroneSocial Pro DailyNike Shared the Stories of Everyday Athletes in Documentary-Style Videos for Instagram’s IGTVby David CohenAdFreakPayless Opened a Fake Luxury Store, 'Palessi,' to See How Much People Would Pay for $20 Shoesby T.L. StanleyAd of the DayApple’s Gorgeously Detailed Holiday Ad Has a Moral That All Creatives Should Take to Heartby David GrinerAgenciesAs JWT Merges With Wunderman, What's Next for WPP?by Patrick CoffeeAgenciesOnce an Industry Innovator, JWT Considers Its Next Creative Moveby Adweek StaffThe Adweek 5050 Indispensable Media, Marketing and Tech Players and the Bold Moves They Made for Brandsby David GianatasioDigital Transformation PlaybookIN PARTNERSHIP WITHMedia Companies Need to Partner With Brands If They Want to Survive in the Digital Ageby Dan TynanEditor's Letter: Modern Sales Takes a Community-Oriented Approachby James CooperInfographic: Digital Transformation Is Critical for B-to-B Companies. Here’s How They’re Doingby Erik Wander5 Tips for Media Companies Looking to Survive in the Age of Digital Disruptionby Dan TynanView more in Digital Transformation >Streaming in a Connected WorldGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me.Sign Me UpPlease enter a valid email address×Please complete all fields×Please confirm with the Recaptcha×Recaptcha response was incorrect×You are already subscribed to this newsletter. To update your preferences, click here.×Thank you for subscribing.Please check your email to confirm×An error has occurred, please try again later×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagramYou are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHow the Flyers Created Gritty, the Internet's Most Beloved MascotAgenciesAgenciesWPP to Cut 3,500 Jobs, Refocus on Creative and Data With No More Agency Mergersby Patrick CoffeeAd of the DayPut Down Your Phone. This Holiday Ad Reminds You Life's Too Short to Not Spend It With Loved Onesby Doug ZangerMcCann Customer Relationship Agency MRM Promotes Kate MacNevin to Global CEOTourism Australia Sends $50 Million Global Account to M&C SaatchiHow FCB Continued Burger King’s Epic Trolling Legacy With a 1-Cent Whopper Deal4 Ways Agencies Can Be More Transparent in Their AdvertisingFearless Girl Moves Into New Home on Wall Street, Staring Down New York Stock ExchangeOmnicom Executive Mainardo de Nardis Is Stepping Down After 38 Years in the Agency WorldView more in Agencies >Brand MarketingBrand MarketingClorox Announces Several Staff Changes, Including a New CMOby Diana PearlVoiceWhat Marketers Can Learn From Burger King's Geo-Conquesting Strategy Against McDonald'sby Jenessa CarderBird Creates a Car-less Society and Blissful Escape From Traffic in Animated VideoBarnes & Noble Promotes Booksellers Over Algorithms to Get Shoppers In StoresA School Shooting Is Shown From the Last Perspective You'd Expect in New Sandy Hook PSAOn the Adweek Podcast: The Best Ads of the YearPringles Is Betting on That "Flavor Stacking" Thing Again for Super Bowl LIIIThe Milwaukee Public Library Hijacked Brand Logos Like YouTube, Netflix and Spotify to Promote ItselfView more in Brand Marketing >CreativityAdFreakGlued to Your Phone at the Dinner Table? Marshawn Lynch Wants to Have Some Wordsby Shannon MillerAd of the DayThe First Avengers: Endgame Trailer Is Exactly as Bleak as You'd Expect After Infinity Warby David GrinerYouTube Rewind 2018 Is Here, and It's a Fortnite-Themed Mashup of All the Year's TrendsAfter Trolling McDonald's, Burger King's App Was Downloaded 1 Million Times and Hit No. 1Zippo Trademarks Its Signature Click and Celebrates by Going All In on ASMRThese White Sheets Are a Chilling Reminder of What Happens to Every 17th Girl in Kyrgyzstan12 Campaigns That Show How TBWA Sparked Conversations Worldwide in 2018Burger King's New Trolling Ploy Sends Fans to McDonald's to Unlock a 1-Cent Whopper DealView more in Creativity >DigitalVoice4 Cyber Week Trends That Will Influence Consumer's Choices This Holiday Seasonby Marissa TarletonDigitalTime Magazine Selects Group of Persecuted Journalists as Person of the Yearby Sara JerdeYouTube: Here's How to Add a Filter to a Stories PostGroup Nine Media Launches In-House Branded Content StudioInstagram Created a Holiday Gift Guide Based on 6 Trending Community HashtagsInstagram Hires From Within to Fill Vacant Head of Product RoleVerizon Cuts More Than 10,000 Workers to Double Down on 5GFacebook Group Stories Are Now Available GloballyView more in Digital >ProgrammaticProgrammaticHow WPP’s Essence Uses Machine Learning to Improve Media Buying Resultsby Ronan ShieldsProgrammaticAdobe Advertising Cloud Exec Who Brokered the TubeMogul Deal Is Leaving the Companyby Ronan ShieldsAd Tech & Mar TechHow Firefly Is Trying to Make Its Drivers' Car Roofs Into Advertising Real Estateby David CohenAd Tech & Mar TechSen. Mark Warner Expresses 'Grave Concerns' About Digital Ad Fraud in Letter to the FTCby Marty SwantView more all coverage >TV / VideoProgramming & PerformanceThe 10 Best TV Shows of 2018by Jason LynchTV / VideoKatz Networks Is Rebooting Court TVby Sara JerdeFilm Marketers Need to Stop Wasting Time and Money Advertising to People Who Don't Care About Their MoviesFollowing Anti-Gay Tweets, Kevin Hart Steps Down as Oscar HostKilling Eve, Barry and Homecoming Breathe New Life Into Golden Globe NominationsBehind-the-Scenes NBA Content Is Coming to New YouTube ChannelNew Oscars Host Kevin Hart Hopes His Branding Mojo Can Stop the Show’s Ratings SpiralNew York City's Carnegie Deli Is Back Thanks to The Marvelous Mrs. MaiselView more in TV / Video >