EDITOR'S PICKSWhy Popeyes Is Positioned to Be the Next Great Brand Marketerby David GrinerWhy Popeyes Is Positioned to Be the Next Great Brand Marketerby David GrinerWhy Popeyes Is Positioned to Be the Next Great Brand Marketerby David GrinerWhy Popeyes Is Positioned to Be the Next Great Brand Marketerby David GrinerPoliticsJay Inslee Was the Climate Change Candidate. Did His Campaign Brand Effectively Convey That?by Jameson FlemingStreaming & OTT4 Takeaways as Ninja Defects From Twitch to Microsoft’s Mixerby Marty SwantAdFreakH. Jon Benjamin Is Back for Arby’s, Where All Hell Breaks Loose in the Kitchenby Doug ZangerAirlinesThe Trendy Reason Why JetBlue Just Switched From Coke to Pepsiby Ryan BarwickCould That GIF Get You Sued?After Pizza Hut was called out by a content creator, a lawyer shares some guidelines for marketers.Overstock CEO Resigns After a Series of Controversial RemarksOverstock’s CEO, Patrick Byrne, is out after making several remarks about the “deep state” and the FBI.What Would an AI Have Named the New XFL Teams?Research Says Brand Mascots Really Do Move the NeedleFor Digitally Native Hero Cosmetics, TikTok Is More Useful (and Cheaper) Than InstagramPBR’s Stronger Seltzer Wears Its Potency on Its Sleeve in These Launch AdsGoogle Cuts Off Adobe’s DSP From Its Ad Exchange6 Rules to Making Inspiring Creative, Learned From Great ClientsThe 11 Most Memorable Jingles and Slogans From 1980s TV AdsPopular Now1 Why Popeyes Is Positioned to Be the Next Great Brand Marketer2 Retargeting: Here’s Why Products Seem to Follow You on Social3 75% of Estée Lauder’s Marketing Budget Is Going to Influencers4 Google Cuts Off Adobe’s DSP From Its Ad Exchange5 The Trendy Reason Why JetBlue Just Switched From Coke to PepsiWhat Would an AI Have Named the New XFL Teams?Research Says Brand Mascots Really Do Move the NeedleFor Digitally Native Hero Cosmetics, TikTok Is More Useful (and Cheaper) Than InstagramPBR’s Stronger Seltzer Wears Its Potency on Its Sleeve in These Launch AdsGoogle Cuts Off Adobe’s DSP From Its Ad Exchange6 Rules to Making Inspiring Creative, Learned From Great ClientsThe 11 Most Memorable Jingles and Slogans From 1980s TV Ads40 Years BoldHighlights and head-scratchers from four decades of Adweek Read more >Highlights and head-scratchers from four decades of AdweekWhether You’re Selling Pizza or Whiskey, These Marketers Say Adweek Is Their Trusted Sourceby Chris AriensMarketers Talk About What Adweek Has Meant to Them Over the Yearsby Chris AriensNBC, Nielsen, WarnerMedia and Spotify Execs on What Adweek Means to Themby Chris AriensUS Soccer Star Tim Howard Talks Career Highs, Branding and What’s Nextby Chris AriensThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekAgenciesMartin Sorrell on Challenging the Ad Industry Giants He Helped Createby Ronan ShieldsBrand MarketingEverything Brands Need to Know About Bringing Their Marketing In-houseby Diana PearlAmazonAmazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your Databy Lisa LacyData PointsInfographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchaseby Sammy NickallsIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsAdFreakWho Is Winning the Great Chicken Sandwich Twitter War of 2019?by David GrinerExperientialWe Spent a Night at the Taco Bell Hotel, Where Everything Is Supremely on Brandby T.L. StanleyAdFreakEd Sheeran Got a Heinz Tattoo, So Heinz Gave Its Ketchup Bottle Ed Sheeran Tattoosby David GrinerAd of the DayCanada’s Charming PSAs About Getting ‘Barely High’ Won’t Judge You. Just Don’t Driveby David GrinerSustainabilityAs Hotels Go More Sustainable, Abandoning Mini Toiletries Could Hurt Charitiesby Ryan BarwickAdFreakThis Fake Ikea Manual Explains the A$AP Rocky Case So Even Donald Trump Can Understand Itby Minda SmileyBrand MarketingThe Longtime CMO of Victoria’s Secret Is Retiring. Will He Take Its Problems With Him?by Diana PearlAgenciesBarton F. Graf’s Closing Has Wider Implications for the Industryby Minda SmileyGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramJeep Visits NBC’s Songland, Using Winning Songwriter’s Tune for New Campaign AgenciesAgenciesBlueFocus and Legacy Combine to Form Blue Impactby Erik OsterAgenciesAgencies and Designers Aren’t Thrilled With New York’s Redesigned License Plate Optionsby Doug ZangerAfter a Nearly 30-Year Advertising Hiatus, Dum Dum Lollipops Are BackUS Tennis Association Serves Gender Gap Truths in Women’s Equality Day Ad3 Ways to Come Up With a Great Idea Without Overthinking ItH. 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