EDITOR'S PICKSKobe Bryant Is Dead at 41 After a Helicopter Accidentby Ryan BarwickKobe Bryant Is Dead at 41 After a Helicopter Accidentby Ryan BarwickKobe Bryant Is Dead at 41 After a Helicopter Accidentby Ryan BarwickKobe Bryant Is Dead at 41 After a Helicopter Accidentby Ryan BarwickThe Big GameScoring the Best Super Bowl Ad Placement Is Almost as Hard as Winning the Big Gameby Jason LynchBlockchainThe News Provenance Project Wants to Save Journalism Using Blockchainby Josh SternbergThe Big Game3 Ways DTC Brands Are Creating Their Own Super Bowl Moments Year-Roundby Ann-Marie AlcántaraThe Big GameInfographic: The Biggest Buzzwords Leading Up to the Super Bowlby Ko ImA Politicized Super Bowl Means Opportunities for BrandsImagine if brands embraced monthslong election anxiety as a customer relationship management problem, complete with playful pick-me-ups and community building.Fox Sports Adds an Extra Super Bowl Ad Pod 2 Months After Selling Out InventoryNearly 2 months after selling out its Super Bowl advertising inventory, Fox finds a way to capitalize on massive demand this year.Editor’s Letter: Adweek Suits Up for the Super BowlFox News’ Sean Hannity Will Interview Trump as Part of Super Bowl Sunday CoverageProcter & Gamble to Feature Multiple Brands in Interactive Super Bowl SpotWhat IHOb and Mr. Peanut’s Death Can Teach You About Flexing an Iconic BrandAmazon Ponders a Time #BeforeAlexa in Super Bowl Teaser AdsFairway, Papyrus Bankruptcies Give Retailers the January ChillsWhy Influencers Are Focusing on the Bigger Picture as AdvocatesPopular Now1 Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward2 Kobe Bryant Is Dead at 41 After a Helicopter Accident3 Google’s Latest Measurement Restrictions Will Make Life Harder for Mobile Marketers4 Here’s Why Influencers Are Focused on Being Advocates5 How 9 Brands Without Super Bowl Ads Are Activating for the Big GameEditor’s Letter: Adweek Suits Up for the Super BowlFox News’ Sean Hannity Will Interview Trump as Part of Super Bowl Sunday CoverageProcter & Gamble to Feature Multiple Brands in Interactive Super Bowl SpotWhat IHOb and Mr. Peanut’s Death Can Teach You About Flexing an Iconic BrandAmazon Ponders a Time #BeforeAlexa in Super Bowl Teaser AdsFairway, Papyrus Bankruptcies Give Retailers the January ChillsWhy Influencers Are Focusing on the Bigger Picture as AdvocatesSuper Bowl Read more >The Big GamePepsi’s Super Bowl Spot to Star Missy Elliott and H.E.R.by Ryan BarwickThe Big GameAfter a Year on the Sidelines, Tide Is Back in the Super Bowlby Diana PearlArtificial IntelligenceHere’s What We Learned by Teaching an AI to Write Super Bowl Adsby David GrinerThe Big GameRHONJ, T-Pain and RuPaul Drag Race Contestants Join Forces for Sabra’s Super Bowl Spotby Mónica Marie ZorrillaThe Big GameDiscover Is Back in the Big Game for the Third Time Since the 1980sby Kathryn LundstromThe Big GameHeinz Will Air 4 Ads at Once During the Super Bowlby Ryan BarwickThe Big GameSquarespace’s Super Bowl Ad Will Show Winona Ryder Visiting Her Hometownby Minda SmileyThe Big GameHow Burger King Is Tweaking Its Miami Signage for the Super Bowlby Doug ZangerThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekCES2 Years Ago, Blockchain Was Hyped as a World Changer. So What Happened?by Patrick KulpVoiceWhy Advertisers Need to Take a Risk and Be More Than Just Likableby Andy CoulstonExperiential3 Experiential Trends to Watch in 2020—and 2 to Leave in the 2010sby Ian ZelayaData PointsInfographic: Consumers Are Turning to Telehealth and Innovative Mobile Medicine Servicesby Ko ImIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsThe Big GameBudweiser Challenges American Stereotypes in Patriotic Super Bowl Adby Mónica Marie ZorrillaProgramming & PerformanceHallmark Channel Chief Bill Abbott Exits Following Same-Sex Wedding Ad Controversyby Jason LynchStreaming & OTTCBS All Access Uses NFL Playoffs to Launch Star Trek: Picard, Its ‘Biggest’ Show Yetby Jason LynchData & InsightsGlossier and Taco Bell Rank Among the Top Brands in Building Online Communitiesby Richard CollingsVoiceBrands of the Future Will Thrive By Operating With a Higher Perspectiveby Hayley RomerDiversity & InclusionWhy This TBWA Creative Leader Wants to See More Focus on Older Industry Prosby Doug ZangerStreaming & OTTAs Domestic Growth Slows, Netflix Focuses Globally and Creates New Viewing Metricby Kelsey SuttonThe Big GameA Horde of Morty Robots Learn About Flavor Stacking in Pringles Super Bowl Teaserby Kathryn LundstromThe Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAYGoogle Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward AgenciesThe Big GameTouting Its Electric Bona Fides, Porsche’s Super Bowl Ad Is One Heck of a Car Chaseby Doug ZangerAdFreakW+K’s New Travel Portland Ads Reveal More of the City’s Quirksby Mitch ReamesThis New Ad Council PSA Illustrates the Enduring Power of KindnessAgency Network Plan A Expands With Four New AdditionsAnalogFolk Is Closing Its Portland Office and Placing More Emphasis on NYC and Other MarketsAnomaly Is Donating the Paychecks of Australian Employees to Wildfire Relief EffortsHow Burger King Is Tweaking Its Miami Signage for the Super BowlAfter an Erroneous Report, the NFL Clarifies Its Position on Las Vegas Advertising in Super BowlView more in Agencies >Brand MarketingThe Big GameChrissy Teigen Throws John Legend Under the Bus in Genesis’ Super Bowl Ad Teaserby Kathryn LundstromThe Big GameProcter & Gamble to Feature Multiple Brands in Interactive Super Bowl Spotby Paul HiebertAmazon Ponders a Time #BeforeAlexa in Super Bowl Teaser AdsChase Sapphire Taps Mark Ronson as New Music Supervisor3 Key Things CMOs Should Know Before Becoming CGOsWhy Influencers Are Focusing on the Bigger Picture as AdvocatesAfter a Year on the Sidelines, Tide Is Back in the Super BowlExclusive: Tide Is Back in the Super Bowl; Google’s Latest Restrictions: Friday’s First Things FirstView more in Brand Marketing >Inside the BrandA community for marketers to learn, grow and be inspiredA community for marketers to learn, grow and be inspired Walgreens Boots Alliance Global Marketing Chief on the Changing Role of the CMO by Nadine Dietz Privy CMO on the Ecommerce Company’s Comeback and Building a Sustainable Business by Heide Palermo Uber’s Taj Alavi on What It Means to Build, Not Break by Nadine Dietz Inside Adweek – What Moves Editorial Co-Leaders Lisa Granatstein and Stephanie Paterik? by Nadine Dietz View more >CreativityThe Big GameWhat IHOb and Mr. Peanut’s Death Can Teach You About Flexing an Iconic Brandby David GrinerThe Big GamePepsi’s Super Bowl Spot to Star Missy Elliott and H.E.R.by Ryan BarwickHere’s What We Learned by Teaching an AI to Write Super Bowl AdsHeinz Will Air 4 Ads at Once During the Super BowlThis One-of-a-Kind Movie Poster Was Made Entirely From CannabisIsaiah Mustafa and Old Spice Reunite 10 Years After ‘I’m on a Horse’This Sweet LGBTQ Coffee Ad Has Been Viewed 12 Million TimesIn SodaStream’s Super Bowl Teaser, Bill Nye Hints at a Surprise on MarsView more in Creativity >DigitalSocial Pro DailyLinkedIn Rolls Out Specialized Interview Preparation Toolsby David CohenPublishers & PlatformsPivot to Privacy: How Publishers Are Handling CCPA So Farby Sara JerdeChristmas and New Year’s Eve Dominated Facebook and Instagram in DecemberTwitter: Here’s How to Open Links in Reader ViewThe News Provenance Project Wants to Save Journalism Using BlockchainTop Advertisers, Media Platforms Get Tough on Harmful Online ContentNBC Olympics Partners Up With Snapchat for Tokyo 2020Nascar Sets a Fast Pace in Its First Three Months on TikTokView more in Digital >ProgrammaticAd Tech & Mar TechGoogle’s Latest Measurement Restrictions Will Make Life Harder for Mobile Marketersby Ronan ShieldsAd Tech & Mar TechGoogle Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forwardby Ronan ShieldsVoice3 Ways to Navigate First-Price Auction Adoptionby Mario SchiappacasseAd Tech & Mar TechGoogle Chrome Will Phase Out Third-Party Cookies by 2022by Ronan ShieldsView more all coverage >TV / VideoThe Big GameFox Sports Adds an Extra Super Bowl Ad Pod 2 Months After Selling Out Inventoryby Jason LynchThe Big GameFox News’ Sean Hannity Will Interview Trump as Part of Super Bowl Sunday Coverageby A.J. KatzCBS All Access Uses NFL Playoffs to Launch Star Trek: Picard, Its ‘Biggest’ Show YetHallmark Channel Chief Bill Abbott Exits Following Same-Sex Wedding Ad ControversyAs Domestic Growth Slows, Netflix Focuses Globally and Creates New Viewing MetricThe 7 Biggest Things We Learned About TV’s Future at TCA Winter Press TourEven Apple TV+’s Biggest Stars Don’t Know How Their Shows Are DoingYouTube Will Double Its Original Programming in 2020, Focusing on DocumentariesView more in TV / Video >