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Stanley Leadership & Talent W+K London Promotes Ryan Fisher as Managing Director, Succeeding Helen Andrews By Stephen Lepitak Data & Insights Dentsu Predicts Global Ad Spend Will Hit a Record $745 Billion By Stephen Lepitak Brand Marketing View All Voice It’s Time to Review the Expectation of Auditing By Jane Dormer AdFreak Tillamook Campaign Reminds All That Super Bowl Sunday Is Also National Cheddar Day By Natalie Venegas Super Bowl Idris Elba Gets Advice From Famous Ad Faces in Booking.com Super Bowl Preview By Jason Notte Columnist Network ‘Generation Covid’ Stands To Change Marketing As We Know It By Stephanie Nerlich Commerce View All Retailing Petco to Open Mini Stores Inside Lowe’s By Lisa Lacy Ecommerce The Today Show Is Walmart’s Latest Shoppable Recipe Partner By Rebecca Theodore-Vachon Sustainability Walmart Invests in Vertical Farming Company Plenty By Patrick Kulp Augmented Reality Snap Introduces Catalog-Powered AR Shopping Lenses By David Cohen CONVERGENT TV View All Streaming & OTT HBO Max Grows to 73.8 Million Global Subscribers Ahead of Pending Merger By Mollie Cahillane TV Upfronts ViacomCBS Will Hold First-Ever In-Person Upfront Week Event at Carnegie Hall By Jason Lynch Programming & Performance NBC and Fox Will Simulcast the USFL’s Inaugural Football Game in Prime Time By Mollie Cahillane TV Upfronts NBCUniversal Will Return to Radio City Music Hall for In-Person, May Upfront By Jason Lynch Creativity View All Automotive Michelin Turns to Gaming to Help Teens Understand Tire Safety (and Win Big) By Rebecca Theodore-Vachon Advertising Even ‘Super Thieves’ Can’t Steal VanMoof Ebikes in This Charming Stop-Motion Animation By Brittaney Kiefer Sports Marketing International Olympic Committee Staged a Giant Synchronized Dance to Celebrate the Fans By Brittaney Kiefer AdFreak Busuu Ad Shows What Can Go Wrong While Learning a New Language By Stephen Lepitak Inside the Brand View All Women Trailblazers From Dove to Guinness, Kathy Parker Has A Gift for Creating Timeless Campaigns By Luz Corona CMO Moves Special Edition: CMOs and the Culture Conundrum By Heide Palermo Innovators Taco Bell’s Matt Prince Has Always Seen the Brand’s Timeless Potential By Al Mannarino Women Trailblazers Former PR Exec Makes the Earth Her Client as Eco-Activist By Luz Corona Media View All Platforms ‘Silence, Brand’: How to Avoid Corporate Cringe on Social Media By Emmy Liederman, Catherine Perloff Blockchain Report: Meta-Led Diem Association Cryptocurrency Project Explores IP Sale By David Cohen Platforms Nano-Influencers, Viral Trends and Superfans: Marketers Explain the New Face of UGC By Catherine Perloff Chat & Messaging Facebook: How to Use Your Child’s Messenger Kids Code By Brandy Shaul Performance Marketing View All Performance Marketing Building a Persona Menu for Effective Messaging By Stephen H. 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