Editor’s Pick

Fashion & Apparel

At the Office or Home, Bonobos Bets on ‘Back to Business’ Style

By Richard Collings

How An Engaged Community Keeps Peloton Pedaling Its Way to Success

By Julian Gamboa

How FedEx’s Loyalty Strategy Created Personalized Customer Experiences

Epsilon

Creative Disruption

The Origin Story of the Little Lad Who Loves Berries and Cream

By David Griner

Columnist Network

During a Pitch, Be Prepared to Ditch Your Draft

By Stephanie Nerlich

Increased pet ownership as a result of Covid-19 has poised the animal care market for growth.

BRANDSHARE FROM YOUGOV

What the Pandemic Pet Boom Means for Marketers

Food & Beverage

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Creative Disruption

The Origin Story of the Little Lad Who Loves Berries and Cream

By David Griner

How Oats Overnight Puts Subscribers ‘in the Driver’s Seat’

You Can Book an Overnight Stay at the Planters’ NUTmobile For the First Time Ever

By Samantha Nelson

Feeding America’s Sobering PSA Turns Sacrifice Into Food

By Shannon Miller

Gaming

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Watch the First Elevate: Mobile Gaming Summit

By Breana Mallamaci

Ryan Reynolds and Rob McElhenney Announce Wrexham Will Be in EA’s FIFA 22. But Where?

By Stephen Lepitak

PlayStation Reimagines Chess as a Futuristic Battle Between Royalty and Underdogs

By Brittaney Kiefer

Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

By Jordan Praitano, Julian Gamboa

I’m With the Brand

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I’m With the Brand

Elevate to New Heights With This CBD Brand

By Malinda DiPasquale

I’m With the Brand

Experience the Euphoric Sensation of Kin Along Your Nonalcoholic Beverage Journey

By Malinda DiPasquale

I’m With the Brand

Flowcode Is Forging the Future of QR Codes

By Nick Gardner

I’m With the Brand

This Reimagined Grocery Store Really ‘Pops’

By Malinda DiPasquale

Promoted Content

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When Marketing Goes Haywire

How to Sell More on Instagram, Facebook and TikTok

Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ

Could Income Data Be Limiting Your Targeting Strategy?

By Windfall Data

Partner Experts

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Petco Reveals the Creative Video Tips That Helped It Achieve a Big Impact

By Alicia LeBeouf

3 Challenges to Improving Personalized Experiences and Engagement

By Adrienne Beck

Cross-Screen Measurement Isn’t Just for the Upfronts

By Christine Grammier

Gumtree Embraced What People Really Thought of Its Re-commerce Site and Turned It Into Creative Gold

By Ross Jauncey

Microlearning

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Maximize the Value of First-Party Data for Today and Tomorrow

The Power of Advertising on the Second Screen

The Keys to Building Your Customer Identity Framework

Mastering the Art and Science of Subscriber Care

Adweek Podcasts

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Adweek Podcasts

Adweek Podcast: Honoring The Trevor Project

By Nick Gardner

Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

By Jordan Praitano, Julian Gamboa

Business of Marketing

How Harry’s Is Taking a New Approach to the Mental Health Crisis

By Al Mannarino

Adweek Podcasts

Adweek Podcast: Shedding the Stigma Around Celebrity Endorsements

By Nick Gardner

Magazine

How The Trevor Project Literally Saves Thousands of LGBTQ+ Youth, Year After Year

By Robert Klara

Road to Brandweek: Vans’ Kristin Harrer on Agility During the Pandemic

By Jason Notte

Publishers Remain Divided on What to Do in the Cookieless Future

By Mark Stenberg

Editor’s Letter: Join Us on the Road to Brandweek

By Stephanie Paterik

In case you missed it

Programming & Performance

MRC Strips Accreditation from Nielsen’s National and Local TV Measurement Services

By Kelsey Sutton

Hasan Minhaj Expertly Slays FOMO in Samsung and Verizon’s First Co-Branded Campaign

By Shannon Miller

Data & Insights

Yes, Pumpkin Spice Is Arriving Earlier Each Year—Driven by Gen Z and Millennial Demand

By Kathryn Lundstrom

Sports Marketing

Tony Hawk’s Blood Was Infused Into a Skateboard Design by Liquid Death

By T.L. Stanley

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

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Creative Disruption

The Origin Story of the Little Lad Who Loves Berries and Cream

By David Griner

The Future of Agencies

How Agency VIA Is Restructuring the Office to Allow More Personal Space

By Kyle O’Brien

Awards & Honors

Nike’s Unifying Ad ‘You Can’t Stop Us’ Wins Emmy for Year’s Best Commercial

By T.L. Stanley

Diversity, Equity and Inclusion

Texas Abortion Ban Is a Call to Action for Brands and Agencies

By Emmy Liederman

Brand Marketing

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Dolby Atmos Asks Pop Superstars to Experience Their Own Music in Intimate Ads

By Sara Century

Sports Marketing

805 Beer Debuts a Cinematic, Endless Summer Ad With Pro Surfer Conner Coffin

By T.L. Stanley

The General Pairs Montell Jordan and Michael Buffer With Shaq in Latest Campaign From Highdive

By Kyle O’Brien

MTV’s The Challenge Uses Cameo to Connect With Core Fans

By Rafael Canton

Commerce

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Queer Eye’s Fab 5 Get a Precious Lego Makeover

By Shannon Miller

Adobe Rolls Out New Payment Service for Ecommerce Platform

By Patrick Kulp

Fashion & Apparel

At the Office or Home, Bonobos Bets on ‘Back to Business’ Style

By Richard Collings

Pinterest Brings Its Shopping Features to 7 More Countries

CONVERGENT TV

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Programming & Performance

Mayim Bialik and Ken Jennings to Host Jeopardy! Through End of Year

By Mollie Cahillane

Ted Lasso’s Debut Season Wins 3 TCA Awards, Including Program of the Year

By Kelsey Sutton

Programming & Performance

BET Creates BET Studios to Give Black Storytellers Equity Ownership

By Mollie Cahillane

Programming & Performance

Comscore Looks to Count Co-Viewing in TV Measurement Update

By Kelsey Sutton

Creativity

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Columnist Network

Don’t Let Creators Become an Afterthought in Your Marketing Budget

How Brands Can Win Over Consumers by Sourcing Music Responsibly

By Gabriel Bouchard

Diversity, Equity and Inclusion

How Advertising Can Finally Get Real About Representing Disability

By Brittaney Kiefer

Food & Beverage

Pepsi and Doja Cat Pay Homage to Grease in a Splashy Musical Ad for New Flavors

By Shannon Miller

Inside the Brand

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Women Trailblazers

HBO Max’s Jackie Gagne Is Letting Black Audiences Know They Are Seen, Heard and Valued

How An Engaged Community Keeps Peloton Pedaling Its Way to Success

By Julian Gamboa

3 Themes for Micro-influencers to Keep in Mind When Working with Brands

By Joel Nomdarkham

Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

By Jordan Praitano, Julian Gamboa

Media

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Facebook Puts $1M Toward Combating Climate Change Misinformation

Audio & Podcasting

Clubhouse Reaches Content Partnership With The SpringHill Company

Audio & Podcasting

Nina Gregory Joins Clubhouse as Head of News and Media Publishers

Diversity, Equity and Inclusion

TikTok Details Plans for Latinx and Hispanic Heritage Month

Performance Marketing

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How Oats Overnight Puts Subscribers ‘in the Driver’s Seat’

Performance Marketing

What Is Google AMP and How Does It Impact SEO?

The Growth of Online Marketplaces in 2021—and Beyond

By Kaleigh Moore

Performance Marketing

Affiliate Marketing Modernization Brings New Possibilities

By Anthony Capano

Programmatic

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Adobe and Yahoo Strike Identity Pact

By Ronan Shields

IDG Buys Mar-tech Firm KickFire

By Ronan Shields

Yahoo Woos CPG Ad Buyers With Further ConnectID Tie-Ups

By Ronan Shields

ZeoTap Lands $11 Million in Additional Series C Funding

By Ronan Shields

Social Marketing

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Artificial Intelligence

Snapchatters Can Wrap the Arc De Triomphe Via a New Portal Lens

Facebook Turns Its Focus to Enabling Businesses to Better Communicate With Consumers

Chat & Messaging

Instagram: How to Use the J Balvin Chat Theme

By Brandy Shaul

LinkedIn Commits $25M to Creator Accelerator Program