Editor’s Pick Food Industry News KFC Expresses Remorse for the Utensils Left Behind by Its ‘Finger Lickin’ Good’ Chicken By Sara Century Sports Marketing News Inside the Campaign: The NFL and 72andSunny Go Off Script for Season-Long Campaign By Jason Notte Brandshare Make Your Customer Data More Accessible, Actionable and Addressable Magnite Marketing Innovation What Brands Can Learn From Lego Insiders, the Brand’s New Loyalty Program By Stephen Lepitak Beer & Spirits Bud Light Appeals to NFL Fans as it Attempts to Rebuild After Controversy By Brittaney Kiefer FROM ADWEEK BRANDED WITH AMPERITY Your Most Pressing Questions About First-Party Data Answered Augmented Reality View All Marketing Innovation What Brands Can Learn From Lego Insiders, the Brand’s New Loyalty Program By Stephen Lepitak Augmented Reality Alfa Romeo Uses AR to Bring F1 Art Car to Fans Around the World By Brandy Shaul Augmented Reality The Fabricant Launches Digital Clothing Collection Featuring AR Fashions By Brandy Shaul Augmented Reality National Battle of the Bands Incorporates AR in New Mobile App By Brandy Shaul Artificial Intelligence View All Artificial Intelligence Judge Rules GenAI Content Does Not Have Copyright Protection By Trishla Ostwal Artificial Intelligence Amazon’s Generative AI Investment Is Bigger Than You Think By Trishla Ostwal Publishing The New York Times Updates Terms of Service to Prevent AI Scraping Its Content By Trishla Ostwal Artificial Intelligence How Publishers Are Preparing for Google’s AI-Enhanced Search By Mark Stenberg Retail Media View All Retail Media Advertising Debunking Retail Media’s Myths as It Enters Its 2.0 Era By Lucinda Southern Voice The CMO’s Guide to the Current and Future State of Retail Media Networks By Greg Carlucci, Brad Jashinsky Media Agencies UM’s New Commerce Tool Gives Clients More Control Over Their Retail Media Investments By Olivia Morley Voice A Love Letter to My Favorite Childhood Brand, Vans By Scott Hancock Adweek Podcasts View All Adweek Podcasts Building a Community for Wellness With WW’s Amanda Tolleson By Jenny Rooney Adweek Podcasts Adweek Podcast: Pop! Yourself Into The Future of Fandom By Luz Corona, Rebecca Stewart Adweek Podcasts The Speed of Culture Podcast: Blending Travel, Leisure and Branding By Adweek Staff Adweek Podcasts Brave Commerce Podcast: The Art of Alcohol Marketing By Rachel Tipograph, Sarah Hofstetter Magazine View All Brandweek For Carmelo Anthony, Community Makes the (Business)man By Leslie Blount Media All-Stars Adweek’s 2023 Media All-Stars Are Redefining Media Strategies and Expanding Audience Reach By Adweek Staff Retail Media Advertising Debunking Retail Media’s Myths as It Enters Its 2.0 Era By Lucinda Southern Experiential Brands Beneath the Stars: Marketers Help to Reinvent the Drive-In By T.L. Stanley In case you missed it Legacy Brands Come on Barbie: The Movie’s Best Marketing Stunts By Brittaney Kiefer & Rebecca Stewart Digital Transformation How Vice Media Went Bankrupt By Mark Stenberg Diversity, Equity and Inclusion In 2021, 73% of Agency Leaders Were White. In 2022, It Was 90%. By Jameson Fleming Data & Insights What Agencies Need to Know From the ANA/4A’s Joint Report on the Cost of Pitching By Olivia Morley The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New Agencies View All Leadership & Talent Exclusive: McCann Taps Havas Leader Stephanie Nerlich for Newly Created Global President Role By Olivia Morley Accounts Orangetheory Fitness Makes Mother in LA Its Lead Creative Agency By Kyle O’Brien Independent Agencies Curiosity Releases First Work for Dude Wipes Encouraging People to Drop Their Drawers By Kyle O’Brien Leadership & Talent This Agency Exec Finds Comfort in Controlling Expectations By Emmy Liederman Brand Marketing View All Adweek Podcasts Building a Community for Wellness With WW’s Amanda Tolleson By Jenny Rooney Sports Marketing News Inside the Campaign: The NFL and 72andSunny Go Off Script for Season-Long Campaign By Jason Notte Beer & Spirits Bud Light Appeals to NFL Fans as It Attempts to Rebuild After Controversy By Brittaney Kiefer Marketing Innovation What Brands Can Learn From Lego Insiders, the Brand’s New Loyalty Program By Stephen Lepitak Commerce View All Adweek Podcasts Brave Commerce Podcast: The Art of Alcohol Marketing By Rachel Tipograph, Sarah Hofstetter Ukraine The Ukrainian Campaign That Aims to Boost Economic Growth By Stephen Lepitak Adweek Podcasts Brave Commerce Podcast: The Ecommerce Evolution and AI-Driven Innovation By Rachel Tipograph, Sarah Hofstetter Commerceweek Marketing and Retail Leaders on Navigating the Future of Commerce By Malinda DiPasquale CONVERGENT TV View All TV Upfronts ABC Makes Last-Minute Changes to Fall Lineup Amid Ongoing Strikes By Bill Bradley Streaming & OTT There’s No Hurting Hulu’s Latest Live Sports Campaign By Mollie Cahillane Programming & Performance Exclusive: Inspire Brands Joins ESPN’s College GameDay in 3-Year Sponsorship Deal By Mollie Cahillane Measurement Paramount and OMG Usher in Next Step in New Currency Workflow By Bill Bradley Creativity View All Food Industry News KFC Expresses Remorse for the Utensils Left Behind by Its ‘Finger Lickin’ Good’ Chicken By Sara Century Retail Hornbach’s Handcrafted Ad Inspires the Most Out of Small Spaces By Samantha Nelson PSAs PSA Urges Teens to Ditch the Vape by Hitting Where It Hurts: Their Wallets By Brittaney Kiefer Cannabis The Freak Brothers and Weedmaps Fire Up a Collaboration to Reach New Fans By T.L. Stanley Media View All Sustainability GroupM and SeenThis Team Up to Cut Carbon From Video Ads By Kathryn Lundstrom Market Research After Record Downturn, Media M&A Shows Signs of Rebound By Mark Stenberg Voice It’s Time to Dispel the Multicultural Media Scale Myth By Mark D. Walker Digital Transformation Atlas Obscura, on Pace to $24M, Finds Profitability Through Brand Partnerships By Mark Stenberg Performance Marketing View All Personalization With Personalization, Sales Needs to Catch Up to Marketing By Paige O’Neill Voice Marketers Need to Get Subconscious With Their Data By Stephanie Bunnell Out of Home Unpacking the Legacy of Antique Ad Signage By Rob Wolfe Influencers & Creators In a World Blind to Search, All Eyes Are on Influencers By Deborah Kilpatrick Programmatic View All Mobile YouTube’s Latest Ding Raises Questions Over Its Compliance With Apple’s Privacy Policies By Catherine Perloff Programmatic Private Marketplace Deals, Billed as More Premium, Have Nearly as Much Made-For-Advertising Inventory By Catherine Perloff Artificial Intelligence Judge Rules GenAI Content Does Not Have Copyright Protection By Trishla Ostwal Data Ad Trade Bodies Campaign Against California Delete Act By Trishla Ostwal Social Marketing View All Voice What the Next Short-Form App Will Have to Do to Match Twitter’s Star Power By Dakari Dunning Platforms Brands Face Threads Fatigue as App Loses Nearly 80% of Daily Active Users By Trishla Ostwal Voice ‘Perfectly Imperfect’: Resurfacing the Soul of Social Media in the Era of AI By Dmitrii Osipovskii Platforms Converse’s CMO on Building Nearly Half Million Followers on Threads By Trishla Ostwal
