EDITOR'S PICKSYou Can Experience Westeros at SXSW This Year With HBO and Giant Spoon's Immersive Game of Thrones Activationby Kristina MonllosYou Can Experience Westeros at SXSW This Year With HBO and Giant Spoon's Immersive Game of Thrones Activationby Kristina MonllosYou Can Experience Westeros at SXSW This Year With HBO and Giant Spoon's Immersive Game of Thrones Activationby Kristina MonllosYou Can Experience Westeros at SXSW This Year With HBO and Giant Spoon's Immersive Game of Thrones Activationby Kristina MonllosBrand MarketingWhy Budweiser Saved a Super Bowl Spot Starring Charlize Theron for the Oscarsby Kristina MonllosAdFreakThanks to Ancestry, Six Strangers Learn How They're Connected Via the Underground Railroadby Shannon MillerBrand MarketingBurberry Apologizes for Sending Hoodie With Strings Resembling a Noose Down the Runwayby Katie RichardsAd of the DayAre Sizzle Reels a Complete Waste of Everyone's Time? The Atlantic and Errol Morris Say Yesby David GrinerVolkswagen Powered an Entire Music Video With an Electric Car Battery, and Fans Were Into ItNord DDB brings back a 1995 Swedish dance hit with a new artist and a message about the e-Golf's potential.Hearts & Science Names Annalect North American Chief Executive Erin Matts as New U.S. CEOShe takes over the role following Scott Hagedorn's promotion to Omnicom Media Group.How Challenger Brands Are Bridging the Gap Between Ecommerce and Brick and MortarNBCUniversal Entertainment Places Media Planning and Buying Business in ReviewWhat JPMorgan's New Cryptocurrency Means for Banking and BlockchainWith A Fifth Property Brothers Show Due in May, Drew and Jonathan Scott Are Master Brand BuildersWith New PSAs, Tarana Burke Seeks to Build the Next Chapters of #MeToo’s FutureHow the Lee Clow Talent Tree Spreads Far and Wide in Advertising and CreativityOgilvy Announces Another Restructuring in the Latest Phase of Its 'Next Chapter'Popular Now1 Are Sizzle Reels a Complete Waste of Everyone’s Time? The Atlantic and Errol Morris Say Yes2 NBCUniversal Entertainment Places Media Planning and Buying Business in Review3 Inside the Rise of Second-Party Data4 You Can Experience Westeros at SXSW This Year With HBO and Giant Spoon’s Immersive Game of...5 Hearts & Science Names Annalect North American Chief Executive Erin Matts as New U.S. CEOHow Challenger Brands Are Bridging the Gap Between Ecommerce and Brick and MortarNBCUniversal Entertainment Places Media Planning and Buying Business in ReviewWhat JPMorgan's New Cryptocurrency Means for Banking and BlockchainWith A Fifth Property Brothers Show Due in May, Drew and Jonathan Scott Are Master Brand BuildersWith New PSAs, Tarana Burke Seeks to Build the Next Chapters of #MeToo’s FutureHow the Lee Clow Talent Tree Spreads Far and Wide in Advertising and CreativityOgilvy Announces Another Restructuring in the Latest Phase of Its 'Next Chapter'Challenger Brandspresented by View more >How Challenger Brands Are Bridging the Gap Between Ecommerce and Brick and Mortarby Nicole OrtizKraft-Heinz CMO Reveals Strategic Thinking Behind That Free-Grocery Store in D.C.by Robert KlaraHow Organic Valley Has Kept Farmers at the Core of Its Businessby Sara JerdeWhat Successful Organizations Do to Create Diverse Workforces and Inclusive Culturesby Katie RichardsView more >This Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekChallenger BrandsWhy Natural Born Challenger Bethenny Frankel Swears by Her Killer Instinctsby T.L. Stanley5GHow 5G Could Change the Sports Broadcasting and Viewing Experienceby Patrick KulpChallenger BrandsWill Paying With Actual Money Soon Become a Thing of the Past?by Robert KlaraGDPRAs Businesses Prep for California's Data Privacy Law, They're Also Fighting to Change Itby Marty SwantIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsAd of the DayRidley Scott's Visual Odyssey for Hennessy Is a Gorgeous Exploration of Other Worldsby David GrinerThe Big GameHyundai’s Super Bowl Ad Shames Vegan Dinner Parties and Vegans Aren’t Happyby Ann-Marie AlcántaraAgenciesMcCann Ends 4-Year Battle Over U.S. Army Contractby Patrick CoffeeCreativityArby's Launched a Subscription Box, and It Sold Out in Less Than an Hourby Katie RichardsVoice2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can Improve Itby Jim WilsonAdFreakPopeyes Is Offering 'Emotional Support Chicken' to Help Comfort Holiday Travelersby David GrinerAdweek VideoSynchrony Bank Teamed Up With Giant Spoon to Create This Immersive Spider-Verse Activationby Breana MallamaciThe Big GameSuper Bowl LIII Ad Tracker: All About the Big Game’s 2019 Commercialsby Diana PearlGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHow the Flyers Created Gritty, the Internet's Most Beloved MascotAgenciesAgenciesAgency Owner Derek Walker Uses Social Media Accounts to Spotlight Talent of Color Each Day of Black History Monthby Doug ZangerAccountsNBCUniversal Entertainment Places Media Planning and Buying Business in Reviewby Patrick CoffeeHearts & Science Names Annalect North American Chief Executive Erin Matts as New U.S. CEOWith New PSAs, Tarana Burke Seeks to Build the Next Chapters of #MeToo’s FutureOgilvy Announces Another Restructuring in the Latest Phase of Its 'Next Chapter'Tips to Help Advertisers Survive and Thrive in the Gig EconomyIsobar Veteran Ricardo Salema Becomes the Agency's First U.S. Chief Creative OfficerHow the Lee Clow Talent Tree Spreads Far and Wide in Advertising and CreativityView more in Agencies >Brand MarketingBrand MarketingHate Doing Laundry? No Sweat. Tide Just Announced It'll Do It for Youby Robert KlaraBrand MarketingBurberry Apologizes for Sending Hoodie With Strings Resembling a Noose Down the Runwayby Katie RichardsWhy Budweiser Saved a Super Bowl Spot Starring Charlize Theron for the OscarsHow Challenger Brands Are Bridging the Gap Between Ecommerce and Brick and MortarOn the Adweek Podcast: The Legacy of Lee ClowYou Can Experience Westeros at SXSW This Year With HBO and Giant Spoon's Immersive Game of Thrones ActivationAny Brand Not Marketing in the Esports World Is Already Behind the CurveHow Retailers Can Master the Post-Purchase Part of the Ecommerce JourneyView more in Brand Marketing >CreativityAd of the DayAre Sizzle Reels a Complete Waste of Everyone's Time? The Atlantic and Errol Morris Say Yesby David GrinerAdFreakVolkswagen Powered an Entire Music Video With an Electric Car Battery, and Fans Were Into Itby David GrinerBMW Creates a Folk Hero for the Modern Age: the Unstoppable, Mysterious Ol' McLandenThis Ad Captures the One Thing Every Millennial's Dad DoesSubaru Highlights the Joys, Anxieties and Lifelong Memories of Owning a ForesterChange The Ref Transformed This Valentine's Day Mural Into a Chilling Statement on Gun ViolenceThis Powerful Ad Shatters the Notion That Down Syndrome Means a 'Lifetime of Limitations'This Quirky and Mildly NSFW Valentine's Ad Puts a Fun Twist on Quality Couple's TimeView more in Creativity >DigitalSocial Pro DailyBlack Panther Dominated Trailer Views on YouTube for 91st Academy Awards Best Picture Nomineesby David CohenSocial Pro DailyThe National Hockey League and Snapchat Expanded Their Existing Pactby David CohenWhat JPMorgan's New Cryptocurrency Means for Banking and BlockchainThree Strikes Is Still an Out, But YouTube Is Clarifying Its Strike ZoneTwitter Is Extending Its Political Ads Policy and Ads Transparency Center to the EUSnapchat: Here's How to Change Your Phone NumberAmazon Rekognition May Finally Be Audited and Ranked Alongside Other VendorsSnapchat: Here's How to Stop Users From Finding You by Your Phone NumberView more in Digital >ProgrammaticProgrammaticInside the Rise of Second-Party Databy Ronan ShieldsVoiceIt's Time for Publishers to Implement Measures to Combat Device Fingerprint Malvertisingby Eliya SteinProgrammaticWhy Do Advertisers Keep Spending More and More With the Walled Gardens?by Ronan ShieldsVoiceHow 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industryby Shereta WilliamsView more all coverage >TV / VideoProgramming & PerformanceWith A Fifth Property Brothers Show Due in May, Drew and Jonathan Scott Are Master Brand Buildersby Jason LynchStreaming & OTTNBA Superstars Are Here to Remind You That Hulu Has Live Sports Available for Streamingby Sara JerdeHow Maria Menounos Is Building the 'ESPN of TV Talk' With AfterBuzz TVFrom Streaming to Late-Night, 6 Things We Learned About TV’s Future at TCA Winter Press TourAmazon Prime Video Sees Itself as a ‘Global Network,’ and Says It's Not Focused on NetflixBuzzFeed News Team Becomes Latest Media Org With Plans to UnionizeNBCUniversal Expands Partnership With Data Plus Math to Offer Deeper Consumer AnalysisComedy Central Takes Another 11:30 P.M. Swing With a New David Spade Late-Night ShowView more in TV / Video >