EDITOR'S PICKSA Young Gamer Gets the Hero’s Treatment in This Endearing Ad for Microsoft’s Adaptive Controllerby Shannon MillerA Young Gamer Gets the Hero’s Treatment in This Endearing Ad for Microsoft’s Adaptive Controllerby Shannon MillerA Young Gamer Gets the Hero’s Treatment in This Endearing Ad for Microsoft’s Adaptive Controllerby Shannon MillerA Young Gamer Gets the Hero’s Treatment in This Endearing Ad for Microsoft’s Adaptive Controllerby Shannon MillerVoiceHow Bipartisanship Could Affect the Advertising Industry Following the Midtermsby Alison PepperDigital TransformationMedia Companies Need to Partner With Brands If They Want to Survive in the Digital Ageby Dan TynanDigitalMozilla Wants to Make Security and Privacy a Front-and-Center Holiday Shopping Issueby Kelsey SuttonVoiceHow a Core Team Financial Model Can Satisfy Both Clients and Agenciesby Julie Koepsell12 Easter Eggs You Probably Missed in Apple's Incredibly Detailed Holiday AdFrom Sonic Youth to streetwear, there's a lot hidden in plain sight in the animated spot 'Share Your Gifts.'This French Startup Says No to American VC but Yes to French Public MoneyLaunchmetrics raises $50 million from Bpifrance.Victoria's Secret Appoints a New CEO—and Is Relaunching a Major CategoryAdweek Honors Chicago's Rising Brand StarsApple’s Gorgeously Detailed Holiday Ad Has a Moral That All Creatives Should Take to HeartWhat It's Like to Work With the Design Shops Behind Some of the Hottest Challenger BrandsESPN, R/GA and 72andSunny Veterans Launch Sports-Focused Shop The Rec LeagueOne-Man Highlight Reel Odell Beckham Continues Nike’s ‘It’s Only Crazy Until You Do It’ CampaignReal Estate Experts Say Amazon's Move to NY Could Be a Boon for Housing and JobsPopular Now1 Apple’s Gorgeously Detailed Holiday Ad Has a Moral That All Creatives Should Take to Heart2 12 Easter Eggs You Probably Missed in Apple’s Incredibly Detailed Holiday Ad3 Victoria’s Secret Appoints a New CEO—and Is Relaunching a Major Category4 An Exclusive Look Behind the Scenes of Comedy Central’s Redesign5 40 Shocking Holiday Shopping Stats You’ll Have to See to BelieveVictoria's Secret Appoints a New CEO—and Is Relaunching a Major CategoryAdweek Honors Chicago's Rising Brand StarsApple’s Gorgeously Detailed Holiday Ad Has a Moral That All Creatives Should Take to HeartWhat It's Like to Work With the Design Shops Behind Some of the Hottest Challenger BrandsESPN, R/GA and 72andSunny Veterans Launch Sports-Focused Shop The Rec LeagueOne-Man Highlight Reel Odell Beckham Continues Nike’s ‘It’s Only Crazy Until You Do It’ CampaignReal Estate Experts Say Amazon's Move to NY Could Be a Boon for Housing and JobsBrandweekThe latest coverage in brand marketingThe latest coverage in brand marketingThis Is Brandweekby Adweek StaffM.Gemi Founder Cheryl Kaplan on Choosing the Right Influencers and the Value of Authenticityby Diana PearlRelive Brandweek Through Some of the Most Insightful Tweets From the Movementby Kimeko McCoy3 Factors Marketers Should Keep in Mind for Maximum Brand Impactby Ann-Marie AlcántaraView more >This Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekStreaming in a Connected WorldTimeline: Busy Philipps Is an Overnight Success 20 Years in the Makingby Kristina FelicianoThe L.A. IssueThese 16 L.A. Brand Stars Are Doing Show-Stopping Work in the City of Angelsby T.L. StanleyThe L.A. IssueThese 16 L.A. Brand Stars Are Doing Show-Stopping Work in the City of Angelsby T.L. StanleyVoiceHow Brands Are Taking Control of Their Narratives and Reinventing Storytellingby Toby DanielsIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsAdFreakA Lump Was Placed on 'the World's Most-Touched Breasts' to See If Anyone Would Noticeby David GrinerProgramming & PerformanceMichael Jordan Tackles the ‘Greatest Ever’ Debate in Surprise Sunday Night Football Promoby Jason LynchAd of the DayAn Opioid Addict's Three-Day Detox Was Streamed to an NYC Video Displayby David GrinerAd of the DayWith Bryan Cranston at the Wheel, W+K Debuts a New Brand Positioning for Fordby Erik OsterBrand MarketingSpotify and Warner Bros. Created a Spot With 3D Sound to Promote A Star Is Bornby Kristina MonllosBrand MarketingCan a Hamburger Give You Nightmares? Burger King Tested Its Horrifying New Creation to Find Outby Kristina MonllosLeadership & TalentDDB CEO Wendy Clark to Step Down From Time's Up Leadership Committee After News of Controversial Hireby Patrick CoffeeAdFreakNebraska Snubs Its Haters With New Tourism Slogan: 'Honestly, It's Not For Everyone'by Doug ZangerDigital Transformation PlaybookIN PARTNERSHIP WITHMedia Companies Need to Partner With Brands If They Want to Survive in the Digital Ageby Dan TynanEditor's Letter: Modern Sales Takes a Community-Oriented Approachby James CooperInfographic: Digital Transformation Is Critical for B-to-B Companies. Here’s How They’re Doingby Erik Wander5 Tips for Media Companies Looking to Survive in the Age of Digital Disruptionby Dan TynanView more in Digital Transformation >Streaming in a Connected WorldGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHere's the Toys R Us Rebranding That Never Saw the Light of DayAgenciesAd of the DayFirst Heart-Lifting, Then Pulse-Pounding, AT&T's New Ad Mixes Genres for a Creepy Resultby David GrinerAgenciesThis Spanish Confectionery Brand Is Documenting the Devastation Caused By the Palm Oil Industryby Lindsay RittenhouseHow a Core Team Financial Model Can Satisfy Both Clients and AgenciesHow Bipartisanship Could Affect the Advertising Industry Following the MidtermsA Young Gamer Gets the Hero’s Treatment in This Endearing Ad for Microsoft’s Adaptive ControllerOmnicom Wins 10 Year, $4 Billion Army Contract After Elimination of Incumbent McCannESPN, R/GA and 72andSunny Veterans Launch Sports-Focused Shop The Rec LeagueAnomaly Promotes Karina Wilsher to Global CEOView more in Agencies >Brand MarketingBrand MarketingAn Exclusive Look Behind the Scenes of Comedy Central's Redesignby Robert KlaraAdFreak12 Easter Eggs You Probably Missed in Apple's Incredibly Detailed Holiday Adby David GrinerVictoria's Secret Appoints a New CEO—and Is Relaunching a Major CategoryAdweek Honors Chicago's Rising Brand StarsSouthern Tide's Best Marketing Asset? College StudentsApple’s Gorgeously Detailed Holiday Ad Has a Moral That All Creatives Should Take to HeartWhat It's Like to Work With the Design Shops Behind Some of the Hottest Challenger BrandsHow OOH Might Be the Missing Link for Retail Brands This Holiday SeasonView more in Brand Marketing >CreativityCreativityWhy Dave Eggers Wrote An Illustrated Children's Book About Citizenshipby Marty SwantEmerging TechThis AR Story App Aims to Immerse Kids in the World Around Themby Marty SwantJohn Cena Leads a Boy Band Made Entirely of John Cenas in Skyy's Celebration of AmericaViral Video Star Zach King Explains What It Takes to Create Content With Staying PowerSmall Brands Are Challenging Big Brands With a Commitment to Cohesive PurposeHow Nike Helped Raise Almost $24 Million for a Portland Children’s HospitalBevel Pays Homage to the Black Barbershop With a Video Series Steeped in Great StorytellingCéline Dion Launches Her Line of Kids Clothes by ... Getting Arrested in a Hospital Nursery?View more in Creativity >DigitalEcommerceShaquille O'Neal and Zappos Are Teaming Up This Holiday Season to Collect Toys for Kids in Needby Marty SwantEcommerceEuropeans Don't Celebrate Thanksgiving, But They Love Black Friday Salesby Lisa LacyLinkedIn Is Dipping Its Toes in the Stories Water With Its Beta-Test of Campus PlaylistsMozilla Wants to Make Security and Privacy a Front-and-Center Holiday Shopping IssueTwitter: Here's How to Prevent Users From Tagging You in Photos40 Shocking Holiday Shopping Stats You’ll Have to See to BelieveShould Alexa Be a Witness for the Prosecution?The Lego Movie Can Be Watched in Its Entirety for Free on YouTube on Black FridayView more in Digital >ProgrammaticProgrammaticThis French Startup Says No to American VC but Yes to French Public Moneyby Alexis ChembletteProgrammaticThis Startup Uses Old-School Journalism to Expose Fake Newsby Ronan ShieldsAd Tech & Mar TechiHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertisingby Marty SwantAd of the DayAn AI Tried to Write the Perfect Lexus Ad. Here's a Scene-by-Scene Look at What It Was Thinkingby David GrinerView more all coverage >TV / VideoProgramming & PerformanceNielsen Names David Kenny as New CEO Following Mitch Barns' Retirementby Sara JerdeProgramming & PerformanceNBCU and Verizon Add AR Elements to Bring Back Classic Balloons to Macy’s Thanksgiving Day Paradeby Jason LynchSYFY Created a 3-Part VR Series for George R.R. Martin's 'Nightflyers'Oren Katzeff to Lead Condé Nast EntertainmentFox Nation Promo Invites Viewers to a ‘Members-Only’ Club With Stars Like Sean HannityHere's Why So Many Podcasts Are Being Adapted for the Small ScreenHouse of Cards Audience Drops for Its Last Season, According to NielsenChanning Dungey Is Leaving as ABC President and Will Be Replaced by Freeform's Karey BurkeView more in TV / Video >