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Stanley Columnist Network The Metaverse Doesn’t Always Stay in the Metaverse By Christina Wootton The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Independent Agencies TikTok Entertainment Hub Flighthouse Is Now Acting as an Agency for Brands to Reach Gen Z By Emmy Liederman The Future of Agencies ‘Work Your World’—Publicis Helps Relocate Staff Internationally for Six Weeks a Year By Stephen Lepitak Independent Agencies Booming Agency Rethink Opens New York Office, Its First Location Outside Canada By David Griner Leadership & Talent Amplify Creates Fortnite and Netflix Experiences as it Restructures Creative Team By Stephen Lepitak Brand Marketing View All Sports Marketing How Data Is Rewriting the Super Bowl Marketing Playbook By Jason Notte Plant-Based Products This Ad Has a Simple Tip for Getting Boomers To Eat Plant-Based This Holiday By T.L. 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Yu Performance Marketing While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data By Erik Matlick Performance Marketing Crossing the Finish Line: How Audio Out of Home Helps Brands Make the Sale By Tara Weiss Columnist Network Online Communities Are Key to Understanding Your Audience By Timo Pelz Programmatic View All Programmatic Index Exchange Hires to Cement its CTV Future By Meseret Ambachew B-to-B LinkedIn Kick-Starts Process of Using First-Party Data for B-to-B Marketing By David Cohen Programmatic Optable Names Former Index Exchange James Prudhomme as CRO By Meseret Ambachew Programmatic CTV Measurement Firm Innovid Up 10% in NYSE Debut By Meseret Ambachew Social Marketing View All Platforms Twitter’s Best of Tweets List for 2021 Salutes 8 Brands By David Cohen Platforms Yelp, Kelton Review People’s Thoughts on Online Reviews By David Cohen Platforms Life After Facebook: Inside the Platform Strategy for Cosmetics Company Lush By Catherine Perloff Platforms This Holiday Season, Social Marketers Adapt to Ad Inflation and Diminished Targeting Capabilities By Catherine Perloff
