Editor’s Pick Marketing Innovation McDonald’s Cafe Spinoff CosMc’s Is a Smart Nostalgia Marketing Play By Stephen Lepitak & Rebecca Stewart Platforms Brands Shift Spend From X to Alternatives for Super Bowl 2024, Reassessing Deals By Trishla Ostwal Adweek Branded 5 Top Creators Share Their Secrets for Attracting and Keeping Attention Viral Nation Streaming & OTT Amazon Prime Video Prepares to Introduce Ads with IPG Mediabrands Collab By Stephen Lepitak Plant-Based Products Recipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing’s ‘Wokeness’ Hurt the Category By T.L. Stanley PARTNER EXPERT FROM SXM MEDIA When It Comes to Attention, Eardrums Are as Important as Eyeballs Resource Library View All Brands and Agencies Share Their Vision for Creativity’s Future By Frontify What Makes Premium Content Premium? By Effectv Surprise and Delight Your Social Media Fans By Fooji You’ve Got a Ton of First-Party Data … Now What? By Amperity Magazine View All Women in Sports Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With Her By Mollie Cahillane Women in Sports Champions of Change: 24 Women Who Are Transforming the Sports World By Adweek Staff AI News The Technology and People Driving Positive Change in Artificial Intelligence By Kennyatta Collins Ad Tech Industry News Cookie Crunch: Performance Marketers’ Preparation (or Lack of) for Deprecation By Catherine Perloff In case you missed it Leadership & Talent Antonio Lucio Rejoins HP, Succeeding CMO Vikrant Batra By Stephen Lepitak Sustainability News Household Brands Opt for Lower Profile at This Year’s UN Climate Summit By Kathryn Lundstrom Automotive Advertising News Sydney Sweeney Fixes Up a Ford Mustang in Campaign Championing Women in Auto Sector By Samantha Nelson Marketing Innovation How Tech Brands Have Activated the Las Vegas Sphere By Stephen Lepitak The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New
