EDITOR'S PICKSJohnson’s Baby Powder Isn’t the First Product to Scare the Hell out of Consumersby Robert KlaraJohnson’s Baby Powder Isn’t the First Product to Scare the Hell out of Consumersby Robert KlaraJohnson’s Baby Powder Isn’t the First Product to Scare the Hell out of Consumersby Robert KlaraJohnson’s Baby Powder Isn’t the First Product to Scare the Hell out of Consumersby Robert KlaraPerspectiveHow 50-Year-Old Fla-Vor-Ice Became an Enduring American Summertime Stapleby Robert KlaraLegacy BrandsHeinz’s Craving-Inducing New Ads Launch Its First Brand-wide UK Marketing Push in a Decadeby David GrinerProgrammaticDynamic Podcasting Promos May Finally Be Nearing a Tipping Pointby Patrick KulpAd of the DayBored at Work? A Job Service Injected Its Spokeswoman Into Real Videos to Catch Your Eyeby T.L. StanleyHow Americas for Possible’s CCO Embraces Her Competitive Spirit'I like the shared aspect of winning together, Danielle Trivisonno Hawley says.HotelTonight Brands the Booking Equivalent of FOMO: FOBO, the ‘Fear of Better Options’Now owned by Airbnb, the service plays up its 'Daily Drop' deal in new ads from Mekanism.Alibaba Is Courting US Small BusinessesThe Biggest Questions We Have For the TV Industry Going Into 2019 TCA Summer Press TourLeading Women Took the Stage at Adweek’s Women Trailblazers EventMaking Horizontal Career Moves Can Help You Grow FasterNYT’s Medical Mystery Column Diagnosis Becomes Netflix DocuseriesCPB Vet Joins Deutsch’s Los Angeles Office as Head of ExperienceMartin Sorrell on Challenging the Ad Industry Giants He Helped CreatePopular Now1 Dynamic Podcasting Promos May Finally Be Nearing a Tipping Point2 Here’s Every Grand Prix Winner From the 2019 Cannes Lions3 Everything Brands Need to Know About Bringing Their Marketing In-house4 Johnson’s Baby Powder Isn’t the First Product to Scare the Hell out of Consumers5 How 50-Year-Old Fla-Vor-Ice Became an Enduring American Summertime StapleAlibaba Is Courting US Small BusinessesThe Biggest Questions We Have For the TV Industry Going Into 2019 TCA Summer Press TourLeading Women Took the Stage at Adweek’s Women Trailblazers EventMaking Horizontal Career Moves Can Help You Grow FasterNYT’s Medical Mystery Column Diagnosis Becomes Netflix DocuseriesCPB Vet Joins Deutsch’s Los Angeles Office as Head of ExperienceMartin Sorrell on Challenging the Ad Industry Giants He Helped Create40 Years BoldHighlights and head-scratchers from four decades of Adweek Read more >Highlights and head-scratchers from four decades of AdweekNBC, Nielsen, WarnerMedia and Spotify Execs on What Adweek Means to Themby Chris AriensUS Soccer Star Tim Howard Talks Career Highs, Branding and What’s Nextby Chris AriensWhy Adweek Is the ‘Definitive Source’ for These Media Execsby Chris AriensWhat Adweek Means to These Twitter, YouTube and Hulu Execsby Chris AriensThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekAgenciesMartin Sorrell on Challenging the Ad Industry Giants He Helped Createby Ronan ShieldsVoiceIt’s Time Brands Add Genuine Consciousness Into Their Marketing Mixby Max LendermanAmazonAmazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your Databy Lisa LacyData PointsInfographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchaseby Sammy NickallsIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsAdFreakCats Movie Trailer Unites the Internet Under One Shared Message: ‘WTF Did I Just Watch?’by David GrinerVoiceNike’s World Cup Spot Celebrated Women but Sidestepped Addressing Pay Inequalityby Justin TobinAd of the DayThis China Airlines Ad Makes Travel Sound Absolutely Dreadful. And It’s a Huge Hitby David GrinerRetailDisgruntled Amazon Pilots Will Use Prime Day as a Pulpit for Their Concernsby Lisa LacyAdFreakOriginal Songs by Jeremy Renner Pack a Prodigious Punch in New Campaign for Jeepby T.L. StanleyRetailBaskin-Robbins and Netflix Made a Spy Game for Stranger Things That Uses Only 1985 Techby Marty SwantAdFreakKFC Just Launched a Bucket Hat That, If You Want, Still Doubles as a Chicken Bucketby David GrinerCannes LionsCheck Out the Best Insider Shots From Adweek in Cannesby Alexa ComeauGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me.Sign Me UpPlease enter a valid email address×Please complete all fields×Please confirm with the Recaptcha×Recaptcha response was incorrect×You are already subscribed to this newsletter. To update your preferences, click here.×Thank you for subscribing.Please check your email to confirm×An error has occurred, please try again later×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagramYou are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramEvery New Streaming Service Has ‘Plus’ in Its Name. That Could Be a Minus AgenciesNexTechMartin Sorrell’s Thoughts on New Words in Merriam-Webster Dictionary, From ‘Influencer’ to ‘Buzzy’by Chris AriensAdFreakWith Sesame Street’s Help, Ad Council Urges Autism Screenings for Kidsby Minda SmileyBored at Work? A Job Service Injected Its Spokeswoman Into Real Videos to Catch Your EyeHow Americas for Possible’s CCO Embraces Her Competitive SpiritWhy These Former W+K Creatives Launched an Educational Program for FreelancersCPB Vet Joins Deutsch’s Los Angeles Office as Head of ExperienceHotelTonight Brands the Booking Equivalent of FOMO: FOBO, the ‘Fear of Better Options’Making Horizontal Career Moves Can Help You Grow FasterView more in Agencies >Brand MarketingPerspectiveHow 50-Year-Old Fla-Vor-Ice Became an Enduring American Summertime Stapleby Robert KlaraTrailblazersLeading Women Took the Stage at Adweek’s Women Trailblazers Eventby Alexa ComeauJohnson’s Baby Powder Isn’t the First Product to Scare the Hell out of ConsumersAdvertisers Need to Pay More Attention to the Weather When Planning CampaignsIt’s Time Brands Add Genuine Consciousness Into Their Marketing MixInfographic: Most Consumers Only Consider 2 to 4 Brands When Making a PurchaseEverything Brands Need to Know About Bringing Their Marketing In-houseTop Sports Marketers Think Beyond ‘Butts in Seats’ to Grow Their FranchisesView more in Brand Marketing >CreativityAdFreakCats Movie Trailer Unites the Internet Under One Shared Message: ‘WTF Did I Just Watch?’by David GrinerAd of the DayVelcro Celebrates Its Apollo Legacy With a Perfectly Chosen Cover by Walk Off the Earthby T.L. StanleyBud Light’s ‘Area 51’ Can Design Began as a Joke, but Now Might Become RealHeinz’s Craving-Inducing New Ads Launch Its First Brand-wide UK Marketing Push in a DecadeVW Marks Apollo 11’s 50th Anniversary With Its Own Moonshot: Going Carbon Neutral by 2050Parents Might Recognize These Humorous Signs of a Kid Running on an Empty Tank‘Your Wildest Hot Dog Dreams Can Come True.’ Oscar Mayer’s Wienermobile Is Now on AirbnbThe Group That Approves Emojis Debuts New User-Friendly WebsiteView more in Creativity >DigitalRetailAlibaba Is Courting US Small Businessesby Lisa LacySocial Pro DailyPinterest Is Adding Well-Being Activities for Its Usersby David CohenQueen’s ‘Bohemian Rhapsody’ Video Topped 1 Billion Views on YouTubeHow AI Encourages Marketers to Be More Thoughtful With DataTwitter Taps WhatsApp’s Gap Kim as New Head of Global Business MarketingOn the Podcast: Talking Martin Sorrell, Amazon Prime Day and CatsInstagram: Here’s How to Delete a CommentAmazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your DataView more in Digital >ProgrammaticProgrammaticDynamic Podcasting Promos May Finally Be Nearing a Tipping Pointby Patrick KulpProgrammaticNot All Ad Fraud Originates Overseas. Law Enforcement Is Starting to Look Closer to Homeby Ronan ShieldsProgrammaticThese 2 Startups Want to Change the Way We Think of Offline Attributionby Shoshana WodinskyAd Tech & Mar TechMobile In-App Video Ads Platform Vungle Is Selling to Blackstoneby Marty SwantView more all coverage >TV / Video40 Years BoldNBC, Nielsen, WarnerMedia and Spotify Execs on What Adweek Means to Themby Chris AriensStreaming & OTTNYT’s Medical Mystery Column Diagnosis Becomes Netflix Docuseriesby Sara JerdeThe Biggest Questions We Have For the TV Industry Going Into 2019 TCA Summer Press TourOur 10 Favorite TV-Themed Activations at Comic-Con 2019Why Erin Andrews Can’t and Won’t Comment on the NFL National Anthem Kneeling ControversyWarnerMedia Staffs Up Original Content Team at HBO MaxAs Traditional TV Evolves, Television Rating Systems Remain the SameNetflix Misses Subscriber Growth Forecast, but Downplays Its Streaming CompetitionView more in TV / Video >