Editor’s Pick

Diversity, Equity and Inclusion

Ogilvy Introduces Cross-Industry Diversity Lab to Tackle Issues Beyond Advertising

By Erik Oster


The sooner the industry breaks away from legacy thinking, the sooner marketers will be able to tap into the true value of the convergent TV audience.

BRANDSHARE FROM ENGINE

Remember: People Watch TV, Not Linear TV or OTT or CTV

Latest News
Ogilvy global chief diversity, equity, and inclusion officer James Kinney
Diversity, Equity and Inclusion

Ogilvy Introduces Cross-Industry Diversity Lab to Tackle Issues Beyond Advertising

By Erik Oster

Food & Beverage

Ben & Jerry’s Teams With Snap for Peace Pop On-Pack Festival Activation

By Stephen Lepitak

The company reported 478 million monthly active users as of March 31, up 30% from the prior year.
Platforms

Pinterest Posts Strong Q1 Revenue, Particularly Outside the US

By David Cohen

Adobe is launching a new Customer Journey Optimizer.
Performance Marketing

Adobe Streamlines Marketing Offerings With New Customer Journey Tool

By Patrick Kulp

Challenger Brands
three black women smiling holding hair care products
Challenger Brands

Mielle Organics Raises More Than $100 Million in Funding

By Richard Collings

Slim Jim emerged victorious, demolishing marketing icons Doritos, Pepsi, Amazon and M&M's.
Challenger Brands

Community Over Cookies: How Slim Jim’s Long Boi Gang Claimed Victory in March Adness 2021

By Jess Zafarris

three panels each with one woman modeling ThirdLove loungewear
Creative Disruption

ThirdLove Unveils Loungewear As Intimates Business Matures

By Richard Collings

Solace Cares uses poignant stories of loss from the company's cofounders to have an honest conversation about death.
Challenger Brands

A Cremation Service Explores the Beauty of Memories in Its Inaugural Animated Campaign

By Shannon Miller

Mediaweek
Rodney Williams headshot against red-orange background. Business of Marketing logo on bottom left corner.
Business of Marketing

How Belvedere’s President Leads With Vulnerability, Empathy and Inclusion

By Al Mannarino

AB InBev and Dentsu joined Adweek's Mediaweek event to talk about how the two are best measuring audience engagement.
Mediaweek

AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

By Richard Collings

Accenture's Scott Tieman spoke with Salesforce vp of data, AI and personalization Michael Andrew at Adweek's Mediaweek.
Mediaweek

How Salesforce Is Undergoing a Digital Transformation

By Patrick Kulp

Unilever, GroupM and Mindshare discuss responsible media investments.
Mediaweek

Brands Are Taking a Stance With Their Media Dollars and Coming Out Ahead

By Kyle O’Brien

Promoted Content

Performance Marketing on TV Is Here to Stay

By Steelhouse

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

Are You Really Listening to the Conversation on Social?

By NetBase Quid

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

Partner Experts

Apple’s Privacy Fortress Signals the End for Ad-Tech Patchwork Solutions

By Loch Rose

6 Tips to Help Women Break Into the Boardroom

By Michelle Klein

When Did Marketers Stop Trusting Creative to Take the Lead?

By Sarah Ripmaster

How the Latest Identity Solutions Stack Up to Consumer Privacy Demands

By Ian Meyers

Adweek Podcasts
Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: How to Manage Stress in a Creative Industry

By Nick Gardner

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: How to Pitch a Covid Vaccine

By Nick Gardner

Beyond the Pledge is a limited podcast series in partnership with R/GA and the 4A’s.
Diversity, Equity and Inclusion

Beyond the Pledge: Unpacking Allyship

By Nick Gardner

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: Get Caught Up on Cannes, Media’s Top Talent and Celebrity-Owned Spirits

By Nick Gardner

Magazine

This is a Profile
Beer, Spirits & Cannabis

Every Celebrity Has an Alcohol Brand—but What Spells Success?

By Kathryn Lundstrom



This is a Profile
Customer Experience

Retailers Reimagine Shops-in-Shops for Next-Gen Consumers

By Richard Collings



This is a Profile
Emerging Tech

Gaming Platforms Move Beyond Games Into Selling Virtual Goods in the Metaverse

By Patrick Kulp



This is a Profile
Perspective

Founded on a Reputation for Clean Eating—Literally—White Castle Gave Rise to Modern Burger Chains

By Robert Klara


In case you missed it

This is a Profile
The Future of Identity

Apple Has Finally Implemented Its Privacy Overhaul, Here’s What You Need to Know

By Andrew Blustein



This is a Profile
Voice

The Renewed, Curious Case Study of Johnson & Johnson

By Debika Sihi



This is a Profile
Programming & Performance

2021 Oscars Fall to Record Lows, Continuing Pandemic Awards Show Ratings Woes

By Kelsey Sutton



This is a Profile
Sports Marketing

Rebel Wilson Welcomes Fans to ‘Her’ LA Rams Draft House in New Campaign

By Sara Century


The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace
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Agencies
Ogilvy global chief diversity, equity, and inclusion officer James Kinney
Diversity, Equity and Inclusion

Ogilvy Introduces Cross-Industry Diversity Lab to Tackle Issues Beyond Advertising

By Erik Oster

Harry Román-Torres headshot
Leadership & Talent

Droga5 New York Names Agency Veteran as Chief Brand Strategy Officer

By Erik Oster

IPG reported earnings for Q1, its first since Philippe Krakowsky became CEO of IPG at the start of 2021.
Earnings Reports

IPG Reports 1.9% Organic Growth for Q1, Predicts 5-6% Growth for 2021

By Erik Oster

people holding up a giant megaphone
Voice

How GSK and Other WFA Advertisers Are Going Open Source to Champion Diversity

By Jerry Daykin

Brand Marketing
A young Black boy sits in an inflatable pool with his arms draped over the side as he looks toward the camera
Awards & Honors

Burger King, Beats by Dre and Mastercard Take Clio Awards’ Top Honors for 2021

By David Griner

De-Nada Tequila is planning to collaborate with local bars and restaurants in the Hamptons this summer to create “happy hour experiences.”
Beer, Spirits & Cannabis

A Tequila Brand Uses Word-of-Mouth to Appeal to ‘Enthusiasts’

By David Kaplan

Food & Beverage

Taco Bell’s First Global Campaign Uses the Moon as Your Signal for a Free Taco

By T.L. Stanley

Lux has pledged to inspire 50 million women by 2025.
Women in Sports

Unilever’s Lux Supports Olympic Medalist Caster Semenya’s Fight to Compete at Next Games

By Stephen Lepitak

Commerce
Ecommerce

Note to Amazon: Adobe and FedEx Are Helping Your Competitors Offer 2-Day Delivery

By Lisa Lacy

The acceleration of people buying household staples online during the pandemic has spurred companies to focus more on omnichannel approaches.
CPG & Grocery

Can CPG Brands Recreate In-Store Impulse Buying Online?

By Paul Hiebert

Amazon says customers are clamoring for the convenience of grocery delivery.
Ecommerce

Would You Let Amazon Into Your Garage?

By Lisa Lacy

Instacart has seen a 42% year-over-year increase in people ordering spicy snacks.
CPG & Grocery

Goldfish and Frank’s RedHot Make a New Hot Sauce-Flavored Cracker

By Paul Hiebert

CONVERGENT TV
Three-time Emmy winner Uzo Aduba spoke at Adweek's Convergent TV Summit.
Events

Uzo Aduba Helped Pioneer a New Way of Watching TV. Now She’s Telling New Kinds of Stories

By T.L. Stanley

Alison Levin, Roku’s vp global ad revenue and marketing solutions told Adweek’s Mollie Cahillane at the Convergent TV Summit
Events

Roku’s Ad Chief Addresses Misconceptions About OTT

By Tara Weiss

Events

The Modern Media Mix Has Changed How Media Buyers Approach Their Game

By Kyle O’Brien

When the pandemic erupted, NBCUniversal was still struggling to identify what audiences were ready for and whether advertising or humor was appropriate.
Events

NBCUniversal and State Farm on Their Partnership During the Pandemic

By Richard Collings

Creativity
Created in partnership with the agency B-Reel, the ad shows an array of people listening to audiobooks.
Audio & Podcasting

This Wondrous Ad Shows the Power of Audio in Storytelling

By Sara Century

Technology

How Albert Einstein Will Help Promote Energy Saving in Britain

By Stephen Lepitak

illustrated man with old camera
Columnist Network

How Doc Storytelling and Brand Partnerships Have Shifted

By Shaun MacGillivray

A woman happily gets spilled on at a bar
Life After Lockdown

Eos and Mischief’s ‘Obligation Celebration’ Ad Welcomes the Return of Mundane Tasks

By Shannon Miller

Inside the Brand
Innovators

Prime Video’s Social Head of Series Pins AR’s Potential for Fans to Socialize

By Julian Gamboa

Kate Johnson headshot with grey background. Signature Women Trailblazers red wave in top left corner.
Women Trailblazers

Microsoft’s Kate Johnson Uses Business Strategies to Balance Work and Life

By Luz Corona

Rodney Williams headshot against red-orange background. Business of Marketing logo on bottom left corner.
Business of Marketing

How Belvedere’s President Leads With Vulnerability, Empathy and Inclusion

By Al Mannarino

Eric Lempel headshot against grey background. Signature Innovators yellow wave in top left corner.
Innovators

Why Sony Interactive Entertainment’s Eric Lempel Innovates With a Consumer Mindset

By Julian Gamboa

Media
Diversity, Equity and Inclusion

Goodwill, Facebook Elevate, Coursera Team Up on Social Media Marketing Education

By David Cohen

Facebook announced its first quarter earnings Wednesday.
Platforms

Facebook Expects ‘Ad-Targeting Headwinds’ From Apple’s Privacy Changes

By Scott Nover

The media and marketing industry are riding on the tailwinds of a reinvigorated digital ad market.
Publishing

‘This Is Not a Skunkworks Project:’ Six Months in, The New York Times’ Pivotal Is Driving ‘Many Millions’

By Lucinda Southern

Platforms

Pinterest for Business: How to Change Your Cover Photo

By Brandy Shaul

Performance Marketing
Adobe is launching a new Customer Journey Optimizer.
Performance Marketing

Adobe Streamlines Marketing Offerings With New Customer Journey Tool

By Patrick Kulp

Out of Home

‘Vegas Is Back’—According to Clear Channel Outdoor’s New Massive Digital Displays

By David Kaplan

Eventbrite’s Reconvene virtual summit is an attempt to to share practical, hands-on knowledge for how to prepare for the new world of live experiences.
Experiential

Eventbrite Preps In-Person Group Organizers for the Post-Pandemic Period

By David Kaplan

Artsy Robert Lamvik
Performance Marketing

Artsy Fills Newly Created Post Promoting Growth Marketing

By David Kaplan

Programmatic
Early supporters of OpenID include WarnerMedia, which had dropped out of OpenAP in 2019.
Programmatic

OpenAP Debuts OpenID to ‘Drag Linear TV Into 2020’

By Andrew Blustein

Ad Tech

Criteo’s Cookieless Countdown Includes New Targeting Tool

By Ronan Shields

Google's advertising revenue stuttered in the early phases of the Covid-19 pandemic.
Programmatic

Alphabet’s Q1 Revenues Topped $55.3 Billion

By Ronan Shields

Mollie Cahillane, Adweek; Raghu Kodige, LG Ads; Michael O'Donnell, Vizio; Charlotte Maines, Amazon
Ad Tech

Big CTV Platforms Gear Up for Upfront Season

By Andrew Blustein

Social Marketing
Sports Marketing

Bleacher Report’s B/R Gridiron Sets 2 New Livestreams for NFL Draft

By David Cohen

Coronavirus

Chipotle Keeps Bringing the Love for Healthcare Heroes

By David Cohen

Sports Marketing

Fox Sports Draft Watch Party to Accompany NFL Draft Thursday Night

By David Cohen

5G

Verizon, Snapchat Join Forces on Another 5G-Enabled AR Landmarker Lens

By David Cohen