Editor’s Pick Adapting to Crisis Retail Holiday Season Dilemma: Virtual or In-Store Santa? By Lisa Lacy Customer Experience How Walmart Plans to Become a Force for Good By Richard Collings Auto How DieHard Pulled Off That Die Hard Ad Starring Bruce Willis By Kathryn Lundstrom General Final Presidential Debate Draws 63 Million Viewers By A.J. Katz Cannabis Marketing Martha Stewart Rolls Out Marketing Push For Her CBD Line By T.L. Stanley Latest News General How Walmart Plans to Become a Force for Good By Richard Collings Digital Transformation Lego CMO Says Playing Can Prepare the Next Generation of Workers By Robert Klara Brand Marketing 11 Takeaways from ANA Masters of Marketing By Diana Pearl Digital Transformation Inside Google’s Targeting Plans for a Post-Cookie World By Ronan Shields Adapting to Crisis Marketing Innovation Prime Video Takes the Escape Room Virtual to Promote New Show Truth Seekers By Patrick Kulp Retail Retail Holiday Season Dilemma: Virtual or In-Store Santa? By Lisa Lacy Experiential How Resy Produced a 10-Course Tasting Experience in a Pandemic By Ian Zelaya Ecommerce With the Pandemic Behind It, China Prepares for a $40 Billion+ Singles Day By Lisa Lacy Adweek Podcasts Podcast Listener Q&A on Yeah, That’s Probably an Ad’s 200th Episode By Ko Im C-Suite CMO Moves: SiriusXM’s Denise Karkos Shares the Importance of Putting ‘Another Single on the Board’ By Heide Palermo Adweek Podcasts Adweek Podcast: Ocean Spray’s Dreamy Timing on the Dreams TikTok By Ko Im Adweek Podcasts Gen ZEOs: Lessons From Zebra IQ’s 2020 State of Gen Z Report By Nick Gardner Magazine Magazine These Innovative Agencies Deftly Delivered Impactful Messaging in Troubling Times By Adweek Staff Magazine Best in Show: Comedy Central Pulled Out All the Stops Promoting Awkwafina Is Nora From Queens By Erik Oster CPG Hard Seltzer Brands Emphasize What Makes Them Unique to Stand Out in a Crowded Space By Kathryn Lundstrom Data Points Infographic: As Consumers Vacate Cities, They Still Crave Familiar Retail Experiences By Nicole Ortiz In case you missed it Adapting to Crisis Reese’s Made a Trick-or-Treat Robot That Roams Around Dispensing Peanut Butter Cups By Sara Spary Leadership & Talent How The Richards Group Can Keep the Business Going Amid Its Moment of Crisis By Doug Zanger Platforms What TikTok Thinks Brands Should—and Shouldn’t—Take Away From Ocean Spray’s Viral Moment By David Cohen C-Suite Philippe Krakowsky Succeeds Michael Roth as IPG CEO By Minda Smiley The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies PSAs Breasts Have a Lot to Say to Each Other, Especially About Cancer, in These Charming PSAs By T.L. Stanley The Future of Agencies Gerry Graf and Maxi Itzkoff Team Up to Launch Slap Global By Erik Oster Diversity & Inclusion Q&A: How Mitzi Okou Founded Where Are the Black Designers? to Promote Diversity and Equity By Adebukola Ajao Diversity, Equity and Inclusion A Powerful Ad From This Insurance Challenger Supports Bubba Wallace and His Drive for Social Change By Doug Zanger Brand Marketing Digital Transformation Lego CMO Says Playing Can Prepare the Next Generation of Workers By Robert Klara Brand Marketing 11 Takeaways from ANA Masters of Marketing By Diana Pearl Brand Marketing Could Martha Stewart Convince Older Americans to Try CBD? By T.L. Stanley First Things First The Weirdness of The Richards Group; 5 Reasons Quibi Failed: Friday’s First Things First By Jess Zafarris Creativity Plant-Based Products Impossible’s New Mission: a Non-Dairy Milk That Will Mimic the Real Thing By T.L. Stanley Creativity With A Wink, Agency Claims ‘Credit’ Pence Viral Fly Moment By Patrick Kulp Fashion Adidas Blends Surreal, Satisfying Art and ASMR in a 12-Hour Video Starring Its New Shoe By Sara Spary AdFreak Scream Remake Doubles as a Get-Out-the-Vote Ad, With 2020 as the Scary Movie By T.L. Stanley Digital Digital Transformation The 99 Problems Forms Virtual TikTok House to Back the Biden-Harris Campaign By David Cohen Digital Transformation Twitter Saw Over 118 Million Beauty Tweets From July 2019 Through July 2020 By David Cohen Digital Transformation Twitter: How to Share a Topic By Brandy Shaul Digital What Happens to the Google Antitrust Suit if Biden Wins? By Scott Nover Inside the Brand Why Evian’s Shweta Harit Says Purpose is Action, Not a Point of View By Heide Palermo CMO of Artsy Redefining Success as the “Underdog” of the Marketing World By Nadine Dietz What Aperture Investors CMO Took From His Time at MTV and Roc Nation to the Investing World By Luz Corona President of SeeHer on Taking Your Seat at the Head of the Table By Heide Palermo Programmatic Digital Transformation Inside Google’s Targeting Plans for a Post-Cookie World By Ronan Shields Programmatic Deepfakes At The Gas Pump Scares Up Data Privacy Awareness By Patrick Kulp Programmatic GroupM Continues Supply Chain Optimization Efforts with SpotX Partnership By Andrew Blustein Programmatic Digital Audio Continues To Rise Despite Mobile Stagnation By Patrick Kulp TV / Video Marketing Innovation Prime Video Takes the Escape Room Virtual to Promote New Show Truth Seekers By Patrick Kulp Auto How DieHard Pulled Off That Die Hard Ad Starring Bruce Willis By Kathryn Lundstrom Programming & Performance Final Presidential Debate Draws 63 Million Viewers By A.J. Katz Streaming & OTT Quibi Sets December App Shutdown Date By Kelsey Sutton
