Editor’s Pick

Performance Marketing

Understanding Web Spam and How to Avoid It With Smarter SEO Practices

By Phil Frost

Cheeky PSA Urges Men to Get Vaccinated to Avoid ‘Schlong Covid’

By T.L. Stanley

New Challenges in Media Require New Solutions

Silverline

Metaverse Marketing Podcast

Metaverse Marketing Podcast: Entertainment at the Core

By Al Mannarino

Digital Transformation

How to Leverage Customer Data to Create Memorable Experiences

By Alexandra Carter

As the industry prepares for a future without third-party cookies and device IDs, an influx of solutions is surfacing to preserve granular targeting and attribution while protecting consumers’ privacy.

BRANDSHARE FROM XANDR

Balancing Your Tactics for Post-Cookie Marketing Relevance

The Future of Agencies

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The Future of Agencies

The Evolving Agency-Client Relationship Is Leading to a Decrease in Reverse Auctions

By Jameson Fleming

The Future of Agencies

Young Marketers Want Agencies That Align With Their Values—Especially on Climate Issues

By Emmy Liederman, Kathryn Lundstrom

Independent Agencies

Watch Elevate: Independent Agencies

By Breana Mallamaci

The Future of Agencies

What Will It Take for Agencies to Retain Diverse Talent?

By Tiffany Moustakas

CPG & Grocery

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Americans Love Paper Towels. Critics Warn the Relationship Isn’t Sustainable

By Paul Hiebert, Kathryn Lundstrom

Why This Halloween Might Be the Biggest Ever for Candymakers

By Paul Hiebert

Quaker Oats Wants to Take a Bigger Bite of Breakfast

By Paul Hiebert

How Mondelēz International Built TikTok’s Biggest Snack Brands

By Paul Hiebert, Jess Zafarris

Sports Marketing

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Sports Marketing

Slam Places Premium on Basketball Culture With One ‘N Done

By Rafael Canton

Sports Marketing

Navy Federal Credit Union, NHL Extend Their Partnership

Programming & Performance

Mark Evans Named Fox Sports Ad Sales Chief as Seth Winter Sets Retirement

Sports Marketing

Google Signs on as First-Ever Presenting Sponsor for ESPN NBA Playoffs

By Mollie Cahillane

Promoted Content

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Take Advantage of the Latest Mobile Explosion

What Digital Transformation at Lightspeed Looks Like

Dealing With Data Deprecation the Right Way

Real-Time Intelligent Decision-Making Is Here

By SAS

Partner Experts

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What an Actual Zombie Has to Say About Better Digital Marketing

By Jonathan Posthumous

What’s Holding the Industry Back From More Inclusive Advertising? A Conversation with Deloitte’s Nicole Patterson

By Katherine Shappley

How PHD Is Guiding Its Clients Through the Connected TV Landscape

By Catherine Sullivan

5 Reasons to Use Branded Content on Social Media to Connect With Customers

By Joe Pospisil

Microlearning

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Connected TV Enables Effective Audience-First Advertising

Why Marketers Need Collaborative Work Management

The Keys to Building Your Customer Identity Framework

How to Use Video at Every Stage of the Customer Journey

Adweek Podcasts

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Metaverse Marketing Podcast

Metaverse Marketing Podcast: Entertainment at the Core

By Al Mannarino

Adweek Podcasts

Adweek Podcast: The TV, Media and Tech That Won 2021

By Al Mannarino

Poshmark’s Steven Tristan Young on Problem-Solving Over Perfection

By Heide Palermo

Metaverse Marketing Podcast

Metaverse Marketing Podcast: Who Am I in the Metaverse?

By Nick Gardner

Magazine

The 2021 Hot List: Praising the Year’s Standouts in TV, Publishing and Digital

By Jason Lynch

The 2021 TV Hot List: The Year’s Most Talked About Shows, Networks and People

By Adweek Staff

The 2021 Publishing Hot List: Media Brands That Thrived via Innovation and Focus

By Adweek Staff

The 2021 Digital Hot List: The Players and Platforms Keeping Consumers On-Trend

By Lucinda Southern

In case you missed it

Sports Marketing

The Dallas Cowboys Brand Has Outgrown Football

By Jason Notte

Health and Wellness

This ‘Public Cervix Announcement’ Gets Real About Aromas

By Shannon Miller

How an Intern Doubled Dating App Thursday’s Weekly Downloads With a $35 Budget

By Stephen Lepitak

Performance Marketing

BarkBox Reveals the Serious Process Behind Fun Dog Toys

By Tara Weiss

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

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Cheeky PSA Urges Men to Get Vaccinated to Avoid ‘Schlong Covid’

By T.L. Stanley

The Future of Agencies

The Evolving Agency-Client Relationship Is Leading to a Decrease in Reverse Auctions

By Jameson Fleming

The Future of Agencies

Young Marketers Want Agencies That Align With Their Values—Especially on Climate Issues

By Emmy Liederman, Kathryn Lundstrom

Why Your Chief Executive Officer Should Also Be Your Chief Diversity Officer

By Rania Robinson

Brand Marketing

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Food & Beverage

McDonald’s Erects Restaurant Signs in Spanish Fields to Mark Ingredient Sources

By Stephen Lepitak

Metaverse Marketing Podcast

Metaverse Marketing Podcast: Entertainment at the Core

By Al Mannarino

Digital Transformation

How to Leverage Customer Data to Create Memorable Experiences

By Alexandra Carter

At 3AM, Ghosts Come Out. So Do Free Meals at Burger King

By Natalie Venegas

Commerce

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Amazon Advertising Unveils 8 New Tools and Features

By Lisa Lacy, Ronan Shields

Americans Love Paper Towels. Critics Warn the Relationship Isn’t Sustainable

By Paul Hiebert, Kathryn Lundstrom

Inside the Terror That Sells in the Night, Spirit Halloween

By Robert Klara

The Pandemic May Be the Final Nudge Brands Needed to Ban Fur

By Richard Collings

CONVERGENT TV

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Streaming & OTT

To Keep Viewers Happy, Netflix Is Focusing on Subscribers’ Smallest Screens

By Kelsey Sutton

Comscore Taps New CFO as It Looks to Make Measurement Inroads

By Kelsey Sutton

The 2021 TV Hot List: The Year’s Most Talked About Shows, Networks and People

By Adweek Staff

When the Pandemic Struck, HBO and Casey Bloys Doubled Down on Big Creative Projects

By Kelsey Sutton

Creativity

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Would You Eat a Gerrymandered Pizza?

By Sara Century

Travel Oregon Returns With Another Whimsical (and Slightly Exaggerated) Call to Visit

By Sara Century

The Campaign Blocking Brands’ Greenwashing Ads During Global Climate Summit COP26

By Stephen Lepitak

Streaming & OTT

An Indie Streaming Service Takes on the Giants With a Clever Antidote to Bad Movies

By Brittaney Kiefer

Inside the Brand

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With No Third-Party Cookies, Brands Must Prioritize Martech

By Julian Gamboa

Business of Marketing

Why P&G’s Walker and Company CEO’s Core Values Are a Driver of Business Success

By Al Mannarino

Poshmark’s Steven Tristan Young on Problem-Solving Over Perfection

By Heide Palermo

Women Trailblazers

For Twitter’s Head of Global Accessibility, Her Life’s Work Started at Home

Media

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Chat & Messaging

Google Extends WhatsApp Chat History Migration From iOS Devices

Earnings Reports

Twitter Shields Itself From Apple iOS 14 Headwinds in Q3

Vox Media’s Jim Bankoff Touts Audio Investment as Key to the Company’s Evolution

By Mark Stenberg

Discord: How to Boost a Server on Mobile

By Brandy Shaul

Performance Marketing

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Rumpl Turns to SMS as Luxury Blanket Brand Moves Indoors

By Kaleigh Moore

Performance Marketing

Understanding Web Spam and How to Avoid It With Smarter SEO Practices

Performance Marketing

Reminder to Marketers: Don’t Be Creepy

By Stephen H. Yu

Performance Marketing

How Panda Express Reversed a Sales Slump With Direct Mail

Programmatic

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Earnings Reports

Alphabet Posts Q3 Revenues of $65.1 Billion

By Ronan Shields

Pinterest Receives Media Rating Council Accreditation for 2 Key Metrics

Mergers & Acquisitions

Azerion’s Inskin Media and PubGalaxy Acquisitions Extend Its European Presence

By Stephen Lepitak

Facebook Updates Steps to Continue Adapting to Apple iOS 14.5+

Social Marketing

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Snapchat Commercials Pass the Eye Test in Dentsu’s Attention Economy Research

Instagram Rolls Out Branded Content Ads for Reels

Chat & Messaging

Instagram: How to Use the Dune Chat Theme

By Brandy Shaul

Facebook Continues Efforts to Help SMBs Prep for Holiday Shopping Season