EDITOR'S PICKSThis Toothpaste Startup’s Cheeky Activation Will Have You Gleefully Spitting In Publicby T.L. StanleyThis Toothpaste Startup’s Cheeky Activation Will Have You Gleefully Spitting In Publicby T.L. StanleyThis Toothpaste Startup’s Cheeky Activation Will Have You Gleefully Spitting In Publicby T.L. StanleyThis Toothpaste Startup’s Cheeky Activation Will Have You Gleefully Spitting In Publicby T.L. StanleyPerspectiveHow Yuengling Beer Has Endured for a Whopping 190 Yearsby Robert KlaraAd of the DayBurger King Built Ads From X-Rays of Customers Who Hurt Their Jaws Eating Whoppersby David GrinerData & PrivacyWhat Google’s War on Fingerprinting Means for Marketersby Ronan ShieldsExperientialMeasuring Success for Experiential Marketing Isn’t Easy. How Agencies Are Tracking ROIby Marty SwantAccenture Seeks to Dismiss Multimillion-Dollar Hertz Breach of Contract LawsuitThe consultancy plans to 'assert counterclaims' that include payment of 'past-due invoices.'More People Tuned In for the Game of Thrones Series Finale Than The Big Bang Theory’s Last EpisodeThe HBO show garnered almost a million more viewers.Ikea Is Using Brain Activity Data to Determine If You’re Worthy of Its ArtworkSaluting 18 Execs and Creatives Making Meaningful Contributions Toward Diversity and InclusivityWhy Media Buyers Are Mixed on Publishers Selling Ads Based on EmotionInfographic: What People Want From Direct-to-Consumer BrandsWhat Marketers Can Learn From Consumers’ Social Media and TV HabitsWill John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?The 10 Best Trailers We Saw During Upfronts WeekPopular Now1 The Inside Story of the Burger King Campaign That Changed the Brand’s Entire Outlook on Marketing2 Measuring Success for Experiential Marketing Isn’t Easy. How Agencies Are Tracking ROI3 Sephora Turned Applications for Its Influencer Program Into a Social Media Event4 The Wellness Industry Needs to Be Reclaimed From Celebrities5 A Brand’s Cultural Relevance Is Almost as Important as a Strong Image, Study FindsIkea Is Using Brain Activity Data to Determine If You’re Worthy of Its ArtworkSaluting 18 Execs and Creatives Making Meaningful Contributions Toward Diversity and InclusivityWhy Media Buyers Are Mixed on Publishers Selling Ads Based on EmotionInfographic: What People Want From Direct-to-Consumer BrandsWhat Marketers Can Learn From Consumers’ Social Media and TV HabitsWill John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?The 10 Best Trailers We Saw During Upfronts WeekAdweek's Grad Guide to Marketingpresented by View more >How to Leverage Your Alumni Network to Land a Job in Advertisingby Diana Pearl5 Body-Language Tips for Pulling Off the Perfect Job Interviewby Kelsey Sutton8 Tips to Help Perfect Your Interviewing Gameby Marc Stephenson StrachanHow to Break Out and Get Noticed in Your First Agency Jobby Chris AriensSo You’ve Decided To Freelance. Here’s What You Need to Know Before Taking the Plungeby Shoshana WodinskyHow to Create a Killer Professional Website, Straight From the Prosby Ann-Marie AlcántaraTips for Recent Grads Straight From the Recruiter’s Perspectiveby Katie Ramp5 Tricks for Navigating a New Work Environment When You’re the Youngest Employeeby Kimeko McCoy40 Years BoldHighlights and head-scratchers from four decades of Adweek Read more >Highlights and head-scratchers from four decades of Adweek33 Years Ago, Baltimore Freaked Out Over This Orgy Advertisementby Robert KlaraThis Head-Turning Calvin Klein Campaign Turned the Head of the Fedsby Robert KlaraThink Being a Priest is Tough? Try Advertising for the Jobby Robert KlaraHow Adweek Helped This Startup Build Its Businessby Chris AriensThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekAwards & RecognitionSaluting 18 Execs and Creatives Making Meaningful Contributions Toward Diversity and Inclusivityby T.L. StanleyVoiceWhat Marketers Can Learn From Consumers’ Social Media and TV Habitsby David SchweidelPublishers & PlatformsWhy Media Buyers Are Mixed on Publishers Selling Ads Based on Emotionby Sara JerdeData PointsInfographic: What People Want From Direct-to-Consumer Brandsby Sammy NickallsIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsProgramming & PerformanceMore Than 100 Brands Collaborated With Game of Thrones. Here Are the Best Stuntsby Sara JerdeChallenger BrandsHow Aviation Gin Toppled Marketing Giants to Win Adweek’s March Adness Bracketby David GrinerAgenciesThe Ad Industry Weighs In on How the Accenture Deal Might Affect Droga5’s Cultureby Doug ZangerInternational Women's DayMeet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and Moreby Katie RichardsInternational Women's DayFor Women’s Day, Budweiser Revived and Reimagined Three of Its Ads From the 1950sby David GrinerThe Big GameMeet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Lifeby Nick GardnerAd of the DayRidley Scott’s Visual Odyssey for Hennessy Is a Gorgeous Exploration of Other Worldsby David GrinerThe Big GameHyundai’s Super Bowl Ad Shames Vegan Dinner Parties and Vegans Aren’t Happyby Ann-Marie AlcántaraGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramApple’s Ad About a Scrappy Group of Coworkers Is Honestly Better Than Most Sitcoms AgenciesLeadership & TalentGoogle’s Director of Agency Platforms Likes to Zig and Zagby Marty SwantAdweek's Grad GuideHow to Leverage Your Alumni Network to Land a Job in Advertisingby Diana Pearl8 Tips to Help Perfect Your Interviewing GameHow to Create a Killer Professional Website, Straight From the ProsTips for Recent Grads Straight From the Recruiter’s Perspective5 Tricks for Navigating a New Work Environment When You’re the Youngest EmployeeWatch This Agency Recruiter Give Resume Advice to Recent GradsComing to Terms With the Realities of Working in AdvertisingView more in Agencies >Brand MarketingBrand MarketingHome Depot Is Betting That America’s Miserable Movers Will Make Good Customersby Robert KlaraBrand MarketingSephora Turned Applications for Its Influencer Program Into a Social Media Eventby Diana PearlApple Is Cannes Lions’ 2019 Creative Marketer of the YearThe World’s Smallest McDonald’s Illustrates the Scale of a Declining Bee PopulationQ&A: AB InBev on the Evolution of Its In-House Agency That Launched Last WeekThe Wellness Industry Needs to Be Reclaimed From CelebritiesIkea Is Using Brain Activity Data to Determine If You’re Worthy of Its ArtworkThis Toothpaste Startup’s Cheeky Activation Will Have You Gleefully Spitting In PublicView more in Brand Marketing >CreativityAdFreakLil Nas X’s ‘Wrangler on My Booty’ Line In ‘Old Town Road’ Is Now a Branded AR Experienceby David GrinerAdweek's Grad GuideSo You’ve Decided To Freelance. Here’s What You Need to Know Before Taking the Plungeby Shoshana WodinskyFrom Bowie to FKA Twigs, Apple Creates a Powerful Tribute to British MusicWill John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?This Agency Built Its Own Hologram Pitch Deck to Explain Artificial IntelligenceA Surefire Way to Build Trust With Consumers Is Deliver ‘Good’ WorkToys Take Aim at Wildlife in These Ads About Plastic’s Deadly Toll on Our OceansTo Promote Its Canned Wine, This Winery Is Spoofing Classic Beer AdsView more in Creativity >DigitalSocial Pro DailySnap Inc. Promoted Derek Andersen to CFOby David CohenSocial Pro DailySnapchat: Here’s How to Send a Friend’s Username to Someone Elseby Brandy Shaul6 Ways That 3D Mapping Will Change Retail ForeverTwitter Added GIFs, Emojis, Polls, Threads and Image Tagging to TweetDeckFacebook Created 3 Types of Maps to Help Nonprofits and Others in the Public Health SectorViant Technology’s Jeff Collins Will Oversee Ad Sales for Fox News5 Body-Language Tips for Pulling Off the Perfect Job InterviewWhy New College Grads Shouldn’t Hesitate to Leave Unfulfilling JobsView more in Digital >ProgrammaticSocial Pro DailyTwitter’s MoPub Is Giving Publishers a Way to Calculate the Lifetime Value of Their Apps’ Usersby David CohenProgrammaticHow The Trade Desk Is Integrating With Prebid to Boost Its Unified IDby Ronan ShieldsData & PrivacyWhat Google’s War on Fingerprinting Means for Marketersby Ronan ShieldsVoiceThe Areas Where Brand Safety Measures Fall Shortby Ben PlomionView more all coverage >TV / VideoTV UpfrontsHere’s What Ad Buyers Really Thought About Upfronts Week 2019by Jason LynchTV / VideoVideo: Our Top 5 Takeaways From Upfronts Weekby Jason LynchWe Asked TV Celebrities From This Is Us, Brooklyn Nine-Nine and More About Their Favorite CommercialsMore People Tuned In for the Game of Thrones Series Finale Than The Big Bang Theory’s Last EpisodeGE’s Linda Boff on Why Upfronts Needs to Be Uniquely Tailored to Different MarketersNetworks Order Fewer New Shows and Share No OTT Details During Upfronts WeekWill Cheers Be Coming Back? And Other TV Reboot QuestionsWhat Marketers Can Learn From Consumers’ Social Media and TV HabitsView more in TV / Video >