Editor’s Pick International In Apple’s Delightful Chinese New Year Ad, It Takes a Village (to Go to Mars) By David Griner Streaming & OTT With 221.8 Million Global Subscribers, Netflix Still Has ‘Tremendous Room for Growth’ By Mollie Cahillane BRANDSHARE Want Addressability? Choose Mobile, Not CTV InMobi Beer & Spirits Busch Light Opens Ice Shanty in Minnesota and Drops Limited-Edition Cans for Everyone Else By Sara Century Technology A Tech Brand Imagines a World That Hasn’t Been Reimagined At All in First Campaign By Natalie Venegas BRANDSHARE FROM SMARTLY.IO These Are the Social Channels That Delivered the Best ROAS Last Year Super Bowl View All Super Bowl Vroom Sings of the Realities of Car Shopping in Musical Super Bowl 56 Ad By Sara Century Ad of the Day Pepsi Drops Stunning Trailer for Super Bowl 56 Halftime Show With All 5 Performers By Shannon Miller Super Bowl Seth Rogen Is Missing in Lay’s Super Bowl Teaser By Paul Hiebert Super Bowl NBC Taps Halle Berry to Host Super Bowl 56 Kickoff Opening Segment By Mollie Cahillane Augmented Reality View All Augmented Reality Miller Lite’s Super Bowl Ad Will Air Exclusively in the Metaverse By Patrick Kulp Augmented Reality Engagement With Snapchat Lenses, Ads Has Been Red-Hot on Valentine’s Day By David Cohen Augmented Reality Los Angeles Rams, Immersiv.io Team Up on Lens for Snap’s Next-Generation Spectacles By David Cohen Chat & Messaging Snapchat Kicks Off New Year With 4 New Messaging Features By David Cohen Retail Media View All Retail Media Can Retail Media Crash the Cool Kids’ Party? 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Stanley Leadership & Talent Former Dyson Global Creative Director Mikey Farr Joins 72&Sunny Amsterdam By Stephen Lepitak Leadership & Talent As Burnout Grips Agency Parents, They’re Desperate for Help From Their Leaders By Jameson Fleming Leadership & Talent Periscope Hires Mike Caguin as Chief Creative Officer By Kyle O’Brien Brand Marketing View All Beer & Spirits Busch Light Opens Ice Shanty in Minnesota and Drops Limited-Edition Cans for Everyone Else By Sara Century Technology A Tech Brand Imagines a World That Hasn’t Been Reimagined At All in First Campaign By Natalie Venegas Outlook Understanding the Value Add of NFTs By Alexandra Carter Leadership & Talent Popeyes Marketing Head Bruno Cardinali Is Stepping Down By David Kaplan Commerce View All International In Apple’s Delightful Chinese New Year Ad, It Takes a Village (to Go to Mars) By David Griner Augmented Reality Miller Lite’s Super Bowl Ad Will Air Exclusively in the Metaverse By Patrick Kulp Super Bowl Vroom Sings of the Realities of Car Shopping in Musical Super Bowl 56 Ad By Sara Century Ad of the Day Pepsi Drops Stunning Trailer for Super Bowl 56 Halftime Show With All 5 Performers By Shannon Miller CONVERGENT TV View All Streaming & OTT With 221.8 Million Global Subscribers, Netflix Still Has ‘Tremendous Room for Growth’ By Mollie Cahillane Measurement How Comscore’s New CMO Wants to Reshape the Future of Measurement By Mollie Cahillane Super Bowl NBC Taps Halle Berry to Host Super Bowl 56 Kickoff Opening Segment By Mollie Cahillane Super Bowl NBCU Still Has ‘a Few’ Super Bowl 56 Ad Units Left, Winter Games Sales On Par With 2018 By Jason Lynch Creativity View All PSAs Haunting Film From the Canadian Centre for Child Protection Traces the Impact of Abuse By Samantha Nelson Awards & Honors New York Festivals Advertising Awards Will Shine a Spotlight on Nigerian Creatives By Kyle O’Brien Sports Marketing This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero By Brittaney Kiefer AdFreak Monsters Need New Jobs As Phone Use Keeps People Awake, Campaign Warns By Stephen Lepitak Inside the Brand View All Innovators Taco Bell’s Matt Prince Has Always Seen the Brand’s Timeless Potential By Al Mannarino Women Trailblazers Former PR Exec Makes the Earth Her Client as Eco-Activist By Luz Corona C-Suite The Latest CMOs Making Moves By Heide Palermo Business of Marketing The Future of Leadership, DEI and Sustainability According to Antonio Lucio By Al Mannarino Media View All Platforms Twitter Blue Adds NFT Profile Pictures By David Cohen Platforms Instagram Extends Remix Feature to All Public Videos By David Cohen Chat & Messaging Messenger Kids Launches Tools to Help Children Practice Digital Citizenship By Brandy Shaul Platforms Twitter Extends Communities Beta-Test to Android By David Cohen Performance Marketing View All Performance Marketing Community-Led Growth Is the New Product-Led Growth Strategy By Amanda Natividad Retail Media Can Retail Media Crash the Cool Kids’ Party? By Elizabeth Marsten Performance Marketing 5 Performance Marketing Trends to Watch in 2022 By Jessica Hawthorne-Castro Performance Marketing To Connect Consumers’ Searches to Brands, Focus on Delivering Answers, Not Keywords By Jane L. Levere, David Kaplan Programmatic View All Voice The Data Avalanche and What to Do With It By John Story Connected TV Ad Tech Company MNTN Acquires QuickFrame to Glue Together Creative and Media By Meseret Ambachew Data & Insights Data Suggests Another Big Year of Ad Spend, According to UK Report By Stephen Lepitak Programmatic RIP Open Rates: Study Finds Apple’s iOS 15 Update Shatters a Key Metric By Trishla Ostwal Social Marketing View All Sports Marketing NHL Details 2022 Truly Hard Seltzer NHL Fan Fair By David Cohen Augmented Reality Engagement With Snapchat Lenses, Ads Has Been Red-Hot on Valentine’s Day By David Cohen Coronavirus Meta Lifts Ban on Advertising Medical Masks By David Cohen Diversity, Equity and Inclusion NHL Opens Nominations for 2021-22 Willie O’Ree Community Hero Award Presented by MassMutual By David Cohen
