Editor’s Pick

Challenger Brands

Social Media’s Favorite Hot Sauce Brand Is Starting a Friendly Food Fight in Philly

By Emmy Liederman

Transcending Entertainment, Jennifer Lopez Accepts Brand Visionary Honors at Brandweek

By Robert Klara

Brands to Consumers: Have We Got a Deal for You

Vericast

Business of Marketing

Brands Are Scrambling to Get Onto Roblox. Is It Worth It?

By Tara Weiss

Progressive Names Remi Kent Chief Marketing Officer

By Rafael Canton

AI has permeated many aspects of day-to-day life, from navigation to texting to Google searching. But many are still skeptical about trusting it to help with creative content creation.

ADWEEK BRANDED WITH CONNATIX

Busting 5 Common Myths About AI in Content Creation

Food & Beverage

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Plant-Based Products

Impossible Foods Debuts a Plant-Based Pork for Those Who’d Rather Pass on Pig

By T.L. Stanley

Food & Beverage

Albertsons Teams Up With Pinterest to Bring Technology Into Meal Planning

Beverage Brand Innocent Accused of ‘Greenwashing’ Its Plastics Impact Through Advertising

By Stephen Lepitak

Fashion & Apparel

Would You Pay $715 for A&W Apparel? The Chain’s New Swag Takes Brand Merch to a New Level

By T.L. Stanley

Gaming

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Riot Games on How Fandom Can Guide Marketing Strategy

By Rafael Canton

To Be King of Candy Crush, You’ll Have to Get Through Khloé Kardashian

Watch the First Elevate: Mobile Gaming Summit

By Breana Mallamaci

Ryan Reynolds and Rob McElhenney Announce Wrexham Will Be in EA’s FIFA 22. But Where?

By Stephen Lepitak

Brandweek

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Netflix CMO Bozoma Saint John Wants to Bring Subscribers ‘Joy’

By Mollie Cahillane

Transcending Entertainment, Jennifer Lopez Accepts Brand Visionary Honors at Brandweek

By Robert Klara

Athleta and Simone Biles to Offer Limited Edition Line This Fall

By Richard Collings

Riot Games on How Fandom Can Guide Marketing Strategy

By Rafael Canton

Promoted Content

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When Marketing Goes Haywire

Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ

How Advertisers and Publishers Are Solving Data Deprecation Challenges Together

Could Income Data Be Limiting Your Targeting Strategy?

By Windfall Data

Partner Experts

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Who Are Connected Consumers and How Can You Engage and Delight Them?

Gumtree Embraced What People Really Thought of Its Re-commerce Site and Turned It Into Creative Gold

By Ross Jauncey

3 Challenges to Improving Personalized Experiences and Engagement

By Adrienne Beck

How a Top Audio Ad Producer Is Taking on Equitable Voice Casting

By Roger Sho Gehrmann

Microlearning

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How to Use Video at Every Stage of the Customer Journey

Maximize the Value of First-Party Data for Today and Tomorrow

Why Marketers Need Collaborative Work Management

The Keys to Building Your Customer Identity Framework

Adweek Podcasts

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Adweek’s New Original Podcast — Metaverse Marketing

By Nick Gardner

Adweek Podcasts

Adweek Podcast: The Little Lad Who Loves Berries and Cream

By Nick Gardner

Adweek Podcasts

Adweek Podcast: Honoring The Trevor Project

By Nick Gardner

Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

By Jordan Praitano, Julian Gamboa

Magazine

10 Marketers Who Guided Their Brands With Resilience and Ingenuity When It Mattered Most

By Adweek Staff

Why JLo’s Star Won’t Stop Rising

By Lisa Granatstein

Adweek’s 2021 Constellation Awards Winners Epitomize the Power of Creative Collaboration

By Tiffany Moustakas

Programming & Performance

Broadcasters Expect Linear Bounce Back This Season After Pandemic Ratings Plummet

By Jason Lynch

In case you missed it

Programming & Performance

MRC Strips Accreditation from Nielsen’s National and Local TV Measurement Services

By Kelsey Sutton

Hasan Minhaj Expertly Slays FOMO in Samsung and Verizon’s First Co-Branded Campaign

By Shannon Miller

Data & Insights

Yes, Pumpkin Spice Is Arriving Earlier Each Year—Driven by Gen Z and Millennial Demand

By Kathryn Lundstrom

Sports Marketing

Tony Hawk’s Blood Was Infused Into a Skateboard Design by Liquid Death

By T.L. Stanley

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

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Independent Agencies

This Agency’s Anti-Vaccine Message Is a Public Health Plea in Disguise

By Emmy Liederman

KFC Has Put Its U.S. Creative and Media Accounts in Review

By Jameson Fleming, Rafael Canton

160over90 Names the Creators, Platforms and Products That Are Shaping Consumer Culture

By Emmy Liederman

Beverage Brand Innocent Accused of ‘Greenwashing’ Its Plastics Impact Through Advertising

By Stephen Lepitak

Brand Marketing

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Plant-Based Products

Impossible Foods Debuts a Plant-Based Pork for Those Who’d Rather Pass on Pig

By T.L. Stanley

Transcending Entertainment, Jennifer Lopez Accepts Brand Visionary Honors at Brandweek

By Robert Klara

Progressive Names Remi Kent Chief Marketing Officer

By Rafael Canton

Fashion & Apparel

French Fashion Retailer Runs Campaign to Empower Women Without Featuring Any of Its Clothing

By Stephen Lepitak

Commerce

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Unilever Sends a Message to Hispanics Living in America

By Paul Hiebert

Digital Transformation

How the Largest Jeweler in the US Is Preparing for Life Beyond the Mall

By Richard Collings

Albertsons Teams With Livestreaming Startup for TikTok-Like Shoppable Videos

By Patrick Kulp

How Campbell Snacks Finds the Courage to Disrupt Itself

By Paul Hiebert

CONVERGENT TV

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Netflix CMO Bozoma Saint John Wants to Bring Subscribers ‘Joy’

By Mollie Cahillane

Nielsen Will Add Set-Top Box, Smart TV Data to National TV Measurement Service

By Kelsey Sutton

Tiger King 2 is Coming to Netflix Later This Year

By Mollie Cahillane

Sports Marketing

Bleacher Report’s HighlightHer Teams With Zelle to Elevate WNBA Voices

By Mollie Cahillane

Creativity

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Challenger Brands

Social Media’s Favorite Hot Sauce Brand Is Starting a Friendly Food Fight in Philly

By Emmy Liederman

A Restaurant Kicks Off a Rebrand by Inserting Itself in Drake and Kanye’s Billboard Beef

By Shannon Miller

Health and Wellness

Reckitt Drug Nurofen Composed a Unique Music Track to Help People Tune Out Pain

By Brittaney Kiefer

Young Adults Give Tough Love to Unvaccinated Friends and Family in Ad Council’s Emotional PSA

By Samantha Nelson

Inside the Brand

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Business of Marketing

Snap Is Letting Brands Step Into a New Creative Reality With AR

By Al Mannarino

Could You be Curated by Kohl’s? The Retailer Wants to be Your Digital Personal Shopper

By Julian Gamboa

Women Trailblazers

HBO Max’s Jackie Gagne Is Letting Black Audiences Know They Are Seen, Heard and Valued

How An Engaged Community Keeps Peloton Pedaling Its Way to Success

By Julian Gamboa

Media

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Audio & Podcasting

Want to Start a Private Room on Clubhouse? Just Wave

Diversity, Equity and Inclusion

Facebook: How to Use the Lift Black Voices Content Hub

By Brandy Shaul

Flipboard Ramps Up Its Email Newsletter Offerings

Andrew Bosworth to Become Facebook’s CTO in 2022

Performance Marketing

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3 Ways to Boost Digital Engagement With Better Accessibility Solutions

Columnist Network

Avoid Opportunistic Marketing During Hispanic Heritage Month

By Hernan Tagliani

Customer Experience

Despite Some Risks, More Brands Are Blowing Up Consumers’ Phones With Texts

By Emmy Liederman

Performance Marketing

How Your B-to-B Marketing Strategy Can Pack an Emotional Punch

Programmatic

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When Football TV Ratings Decline, Go Programmatic

LinkedIn Marketing Solutions Begins Notifying Customers About Measurement Issues

Facebook to Update Cookie Consent Controls in Europe

Facebook Has Been Underreporting iOS Web Conversions by Roughly 15%

Social Marketing

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Food & Beverage

Albertsons Teams Up With Pinterest to Bring Technology Into Meal Planning

How Britain’s ASA Is Embracing Tech to Keep Pace With Misleading Ads and Digital Scammers

By Stephen Lepitak

Sports Marketing

NHL Inks Multiyear Sponsorship Pact With Currency Exchange Provider OFX

Pinterest Predicts Sees 80% Success Rate for 2021