EDITOR'S PICKSArby’s Put Its Hat on Rival Mascots in a Fashion-Forward Power Moveby David GrinerArby’s Put Its Hat on Rival Mascots in a Fashion-Forward Power Moveby David GrinerArby’s Put Its Hat on Rival Mascots in a Fashion-Forward Power Moveby David GrinerArby’s Put Its Hat on Rival Mascots in a Fashion-Forward Power Moveby David GrinerStreaming & OTTPeacock Sets National Debut Date of July 15, and Its Lowest Tier Will Be Freeby Kelsey SuttonStreaming & OTTNBCU Signs State Farm, Target and Unilever as Peacock Sponsors, Sets New Ad Formatsby Jason LynchThe Big GameSaucony’s First Super Bowl Ad Will Have Sustainability Footprintby Kathryn LundstromDigital TransformationWhy Lowe’s and Target Brought Their Technology Teams In-Houseby Lisa LacyDiscovery Sets Name and Launch Date for Chip and Joanna Gaines’ Lifestyle NetworkCalled Magnolia—also the name of Chip and Joanna Gaines' home and lifestyle brand—the network will premiere on Oct. 4.The Future In-Car Experience and What It Means for MarketersConnected vehicles present a unique opportunity.How Hulu’s Creative Studio Greenhouse Sees the Next Era of Streaming AdvertisingPayless ShoeSource Emerges From Bankruptcy, Relaunching Brand in the U.S.Jonathan Van Ness Freaks Out About Pretzels in Pop-Tarts’ Super Bowl AdAwkwafina Takes Over as MTA Subway Announcer With Comedy Central PartnershipWPP Integrates Mindshare and Neo Media World CapabilitiesHere’s What Allbirds Has Learned About Ecommerce in China So FarHBO Max Will Help ‘Struggling’ WarnerMedia Shows Thrive, Kevin Reilly SaysPopular Now1 Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward2 Google Chrome Will Phase Out Third-Party Cookies by 20223 Arby’s Put Its Hat on Rival Mascots in a Fashion-Forward Power Move4 The 6 Marketing Trends That Will Drive Innovation in 20205 Peacock Sets National Debut Date of July 15, and Its Lowest Tier Will Be FreeHow Hulu’s Creative Studio Greenhouse Sees the Next Era of Streaming AdvertisingPayless ShoeSource Emerges From Bankruptcy, Relaunching Brand in the U.S.Jonathan Van Ness Freaks Out About Pretzels in Pop-Tarts’ Super Bowl AdAwkwafina Takes Over as MTA Subway Announcer With Comedy Central PartnershipWPP Integrates Mindshare and Neo Media World CapabilitiesHere’s What Allbirds Has Learned About Ecommerce in China So FarHBO Max Will Help ‘Struggling’ WarnerMedia Shows Thrive, Kevin Reilly SaysCES Read more >CESBusiness Leaders Prepare for an End to the Longest Period of Growthby Ryan BarwickVoice3 Takeaways for Marketers From CES 2020by Laura SchierberlCESAfter a Year of Change, Verizon Media’s Iván Markman Looks Aheadby Sara JerdeCESSony Built a Car That Will Probably Never Get Mass Producedby Ryan BarwickSuper Bowl Read more >Donald Trump Will Have an Ad in Super Bowl 2020by Sara JerdeBloomberg Campaign Takes Out Super Bowl Ad to One-Up Trumpby Sara JerdeMeet Adweek’s @SuperBowlBot, an AI That Writes Surreal Ad Pitchesby Patrick KulpTurboTax’s New Campaign Celebrates Humanity, Will Close Out With Super Bowl Spotby Minda SmileyThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekCES2 Years Ago, Blockchain Was Hyped as a World Changer. So What Happened?by Patrick KulpVoiceWhy Advertisers Need to Take a Risk and Be More Than Just Likableby Andy CoulstonExperiential3 Experiential Trends to Watch in 2020—and 2 to Leave in the 2010sby Ian ZelayaData PointsInfographic: Consumers Are Turning to Telehealth and Innovative Mobile Medicine Servicesby Ko ImIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsThe Big GameOlay Nabs 5 Famous Faces for Its Second Super Bowl Adby Diana PearlAd of the DayIn Nike’s First Lunar New Year Ad, a Tradition Sparks an Annual Family Face-offby David GrinerLeadership & TalentPost-NBA, Dwyane Wade Begins His Marketing Era as Chief Culture Officer for CAA Sportsby T.L. StanleyAgenciesOgilvy Lays Off 80 People Across U.S., Including CCO Leslie Simsby Minda SmileyAd Tech & Mar TechRetailer Media Networks Are Coming, but Where Are They Coming From?by Lisa LacyProgramming & PerformanceWith Arrow Ending, The CW Readies Next Wave of Superhero Seriesby Jason LynchMarketing InnovationThe 6 Marketing Trends That Will Drive Innovation in 2020by Heide PalermoSocial Pro DailyTech Roles Are the Top 7 on Glassdoor’s 50 Best Jobs in America for 2020 Listby David CohenThe Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAYGoogle Chrome Will Phase Out Third-Party Cookies by 2022 AgenciesStreaming & OTTHow Hulu’s Creative Studio Greenhouse Sees the Next Era of Streaming Advertisingby Doug ZangerAgenciesWPP Integrates Mindshare and Neo Media World Capabilitiesby Erik OsterGroupon Names TBWA\Chiat\Day New York as Creative Agency of RecordIn a Distracted World, This Short Film Reminds Us Why Cinema Is a Vital EscapeOgilvy Lays Off 80 People Across U.S., Including CCO Leslie SimsAfter a Second Stint at CPB, Alex Bogusky Exits the Agency He Co-FoundedPost-NBA, Dwyane Wade Begins His Marketing Era as Chief Culture Officer for CAA SportsExclusive: Publicis Groupe Is Reviving RazorfishView more in Agencies >Brand MarketingThe Big GameSaucony’s First Super Bowl Ad Will Have Sustainability Footprintby Kathryn LundstromThe Big GameJonathan Van Ness Freaks Out About Pretzels in Pop-Tarts’ Super Bowl Adby Kathryn LundstromThe Future In-Car Experience and What It Means for MarketersAwkwafina Takes Over as MTA Subway Announcer With Comedy Central PartnershipMC Hammer Stars in Cheetos’ First Super Bowl Spot in Over a DecadeMountain Dew’s Super Bowl Ad Will Parody The ShiningOlay’s Star-Studded Super Bowl Ad; 4 New Low-ABV Beers: Thursday’s First Things FirstAnheuser-Busch Adds 4 Beers to Growing Low-Alcohol PortfolioView more in Brand Marketing >Inside the BrandA community for marketers to learn, grow and be inspiredA community for marketers to learn, grow and be inspired Uber’s Taj Alavi on What It Means to Build, Not Break by Nadine Dietz Inside Adweek – What Moves Editorial Co-Leaders Lisa Granatstein and Stephanie Paterik? by Nadine Dietz Candid Career Advice from 30 Trailblazing Women by Heide Palermo From Bullied to Business Owner, 18-year-old Beauty Entrepreneur Shares Her Journey by Nick Gardner View more >CreativityAdFreakArby’s Put Its Hat on Rival Mascots in a Fashion-Forward Power Moveby David GrinerPoliticsThe Census Campaign Will Use This Spanish-Language Ad to Address Concerns About ICEby David GrinerIn Nike’s First Lunar New Year Ad, a Tradition Sparks an Annual Family Face-offMan Ends Up in Billboard Ad for ‘Laxative Yoga’ After Fantasy Football LossProgressive Won’t Be in the Super Bowl, So It Put a Halftime Show in Its New AdWix Actually Recorded an Ad Written by Adweek’s AI-Powered Super Bowl BotSexy Moments Get a Sweet Twist in Match’s Ads About CommitmentMeet Adweek’s @SuperBowlBot, an AI That Writes Surreal Ad PitchesView more in Creativity >DigitalSocial Pro DailyCurate & Co. Raises a Glass to Its New AR Instagram Quiz Filterby David CohenSocial Pro DailyYouTube Begins Rollout of Profile Cardsby David CohenChipotle Bowls Over Twitter Users Who Left Their Lunches at HomeSpotify Rolls Out Personalized Pet Playlists, Debuts My Dog’s Favourite PodcastUSA Today Ad Meter Partners With YouTubeTwitter Takes Steps to Prevent Misuses of Keyword Targeting via Sensitive KeywordsInstagram Makes it Easier for Creators to Upload Videos to IGTVeMarketer: Pinterest Overtakes Snapchat in Total U.S. UsersView more in Digital >ProgrammaticVoice3 Ways to Navigate First-Price Auction Adoptionby Mario SchiappacasseAd Tech & Mar TechGoogle Chrome Will Phase Out Third-Party Cookies by 2022by Ronan ShieldsAd Tech & Mar TechWhat Will Drive the Next Wave of M&A in Mar Tech?by Ronan ShieldsCESXandr Unveils Pause Ads to Complement the Viewing Experience at CES 2020by Ronan ShieldsView more all coverage >TV / VideoStreaming & OTTPeacock Sets National Debut Date of July 15, and Its Lowest Tier Will Be Freeby Kelsey SuttonStreaming & OTTNBCU Signs State Farm, Target and Unilever as Peacock Sponsors, Sets New Ad Formatsby Jason LynchDiscovery Sets Name and Launch Date for Chip and Joanna Gaines’ Lifestyle NetworkHBO Max Will Help ‘Struggling’ WarnerMedia Shows Thrive, Kevin Reilly SaysJo Ann Ross Lines Up ViacomCBS Ad Sales Leadership TeamStarz CEO Wants to Work With Streaming Services, Not Against ThemAmazon Studios Is Focused on World Domination, Not Just Its CompetitorsWith Arrow Ending, The CW Readies Next Wave of Superhero SeriesView more in TV / Video >