Editor’s Pick CPG Bud Light Will Sponsor First-Ever Branded Bet in the US With FanDuel By Ryan Barwick Sports Marketing In Rebrand, the WTA Highlights the ‘Driving Force’ in Athletes’ Lives By T.L. Stanley Data & Insights Fast-Food Chains Are Growing Again—And a Few Are Exceeding Their Pre-Pandemic Trajectories By Richard Collings Streaming & OTT Multiple David Hasselhoffs Star in Pluto TV and Amazon Fire’s Infomercial Spoof By Kelsey Sutton Ryan Reynolds 2020 Is Satan’s Soulmate in a New Match Ad from Ryan Reynolds’ Maximum Effort By Jess Zafarris & Kathryn Lundstrom Latest News Trailblazers How Three Female Founders Found Success Amid Struggles For Funding and Support By Luz Corona C-Suite Sid Lee Promotes Vito Piazza to Global CEO By Minda Smiley C-Suite Catherine Levene Named New President of Meredith’s National Media Group By Emmy Liederman Food & Beverage Budweiser Zero Wants to Protect You From Buyer’s Remorse This Holiday Season By Kathryn Lundstrom Adapting to Crisis Life in Quarantine McDonald’s Looks Back on Lockdown From a Kid’s Perspective in This Relatable Holiday Spot By Sara Spary Streaming & OTT How The Queen’s Gambit and the Pandemic Turned Into a Perfect Storm of Sales for Chess By Robert Klara Streaming & OTT Spotify Thanks Bad Bunny and Cardi B for Getting Us Through 2020 in Out-of-Home Campaign By Kyle O’Brien Outdoor How Out-of-Home Advertising Stood Out During the Pandemic By Erik Oster Politics Politics Trump-Appointed FCC Chairman Ajit Pai Will Leave His Post in January By Kathryn Lundstrom Programming & Performance 10 Things You Need to Know About Newsmax, the Surging Conservative News Network By A.J. Katz Politics More Than 800 Creatives Are Coming Together to Help Democrats Win Georgia’s Senate Races By Patrick Kulp Politics Joe Biden’s Approach to Chinese Tech Will Focus on US Business Interests By Scott Nover Adweek Podcasts Adweek Podcasts Talking TV Ratings and Trump on Yeah, That’s Probably an Ad By Ko Im Podcast Listener Q&A on Yeah, That’s Probably an Ad’s 200th Episode By Ko Im C-Suite CMO Moves: SiriusXM’s Denise Karkos Shares the Importance of Putting ‘Another Single on the Board’ By Heide Palermo Adweek Podcasts Adweek Podcast: Ocean Spray’s Dreamy Timing on the Dreams TikTok By Ko Im Magazine Adweek Instagram Adweek’s Most Powerful Women in Sports: 31 MVPs Showing Brands and Fans the Way to Win By Adweek Staff Magazine How Athlete, Activist and Next-Gen Marketing Magnate Naomi Osaka Aces Her Brand Partnerships By T.L. Stanley Magazine Cable’s Holiday Marathon Programming Is Hotter Than Ever Due to the Pandemic By Jason Lynch Data Points Infographic: Consumers Prepare for a Thanksgiving Like No Other By Nicole Ortiz In case you missed it Podcast Why Carmakers Are Getting Into Podcasts and Audio Marketing By Ryan Barwick Amazon Amazon Can’t Deliver the Covid Vaccine—But It Is Shaping the Future of Healthcare By Lisa Lacy Cannabis Marketing This Dr. Bronner’s $25 Soap Smells Like Cannabis and Has a Message, Too By Robert Klara 2021 Outlook What Marketing Trends to Expect in 2021 By Josh Cole The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Leadership & Talent Havas CX Appoints Customer Engagement Chief Strategy Officer By Erik Oster Agencies Digital Ad Spend Was a ‘Bright Spot’ in Advertising’s Dark Year, GroupM Says By Minda Smiley Agencies The General and Airheads Choose Chicago’s Highdive as Agency of Record By Minda Smiley Agencies Motel 6 Names Barkley as Agency of Record After Dropping The Richards Group By Erik Oster Brand Marketing Sports Marketing In Rebrand, the WTA Highlights the ‘Driving Force’ in Athletes’ Lives By T.L. Stanley Outdoor How Out-of-Home Advertising Stood Out During the Pandemic By Erik Oster Adapting to Crisis This Holiday Ad About An Elderly Man’s Love For Music Will Melt Your Heart By Sara Spary Think About This Why You Should Stop Using Industry Buzzwords By Shelly Palmer Creativity Outdoor Adweek’s OOH Impact Grand Prix Winners on the Keys to Successful Campaigns By Ian Zelaya Creativity Fake ‘Call Girl’ Line Presents Real Life Horror Stories of Trafficked Women By Sara Spary Creative Disruption These Fake Finance Ads Highlight a Real Problem: Period Poverty By Sara Spary Artificial Intelligence This Creative Tech Platform Is Selling AI-Generated Art for the Holidays By Patrick Kulp Digital Travel Black Friday Airfares Put Marketers ‘Between a Rock and a Hard Place’ By Ryan Barwick Digital To Reach Gamers, Advertisers Must Look Beyond Twitch By Jonathan Harrop Streaming & OTT BET Taps Talent, Greenfly’s Media Sharing Platform to Back Its BET+ SVOD Service By David Cohen Platforms ‘No Community Without Comments’: Snapchat’s Spotlight Hits Snags In its Creator Ambitions By Scott Nover Inside the Brand Actions and Advice from Hispanic and Latin American Summit By emmyliederman Sephora CMO Defying Tenure Odds Through C-Suite Collaboration By Nadine Dietz Waleed Elgindy’s Untraditional Career Path Led Him to his Purpose and Leadership Style By Ro Kalonaros Christine Fruechte on Her Climb Upwards at Colle McVoy and Picking Up Life Lessons Along the Way By Luz Corona Media Platforms Twitter Users Can Login to Android, iOS Devices via Physical Security Keys By David Cohen Platforms YouTube to Add 3 New Features to Its Premieres Option By David Cohen Platforms Twitter Updates Its Hateful Conduct Policy By David Cohen Trailblazers How Three Female Founders Found Success Amid Struggles For Funding and Support By Luz Corona Performance Marketing Performance Marketing How Connected TV and OTT Are Helping Marketers Reach a Wider Audience By Jessica Hawthorne-Castro Amazon What Marketers Should Know Before Building an Amazon Keyword Strategy By Heather Fletcher Performance Marketing 4 Things to Know Before Advertising on Walmart and Amazon By Himanshu Jain Customer Experience Want to Find Customers Online? Here’s How They’re Searching for You By Heather Fletcher Programmatic Ad Tech & Mar Tech Kepler Group Buys Programmatic Agency Infectious Media By Ronan Shields Programmatic NBCUniversal Forms Deeper Partnership With FreeWheel for Digital-Like Tactics By Andrew Blustein Ad Tech & Mar Tech Verizon Media Debuts ConnectID By Ronan Shields Programmatic Prebid’s New ID Gives Publishers Much-Needed Control Over Their Data By Andrew Blustein TV / STREAMING Streaming & OTT Multiple David Hasselhoffs Star in Pluto TV and Amazon Fire’s Infomercial Spoof By Kelsey Sutton Streaming & OTT Discovery Unveils New Global Streaming Service, Discovery+, Debuting in January By Kelsey Sutton Streaming & OTT History’s Vikings Will Debut Its Final 10 Episodes on Amazon Prime Video Instead By Jason Lynch Streaming & OTT Need a Laugh? Call Netflix and Ben & Jerry’s Joke Hotline By Kelsey Sutton
