Editor’s Pick Cannes Lions How the Black Marketing Community Used Juneteenth to Call for Change at Cannes Lions By Shannon Miller Branding Finally, a Cologne That Lets You Smell Like Bacon By Robert Klara Brandshare 3 Reasons to Stop Paying Influencers Based on Follower Counts Humanz Diversity, Equity and Inclusion In a Period Positive Move, Midol Urges People to Share ‘The Real Reason’ They Feel Awful By Sara Century Platforms Reddit Hits the Airwaves (and Other Platforms) With ‘Find Your People’ Campaign By David Cohen BRANDSHARE FROM AWIN Reach New Customers With Affiliate Marketing Cannes Lions View All Cannes Lions Following Gimbal, True [X] Tie-up, Infillion Emerges By Chris Ariens Cannes Lions How the Black Marketing Community Used Juneteenth to Call for Change at Cannes Lions By Shannon Miller Cannes Lions I’m Not in the C-Suite. Here’s What I Got Out of Cannes Lions By Christina Garnett Cannes Lions ‘Listen,’ ‘Be Authentic:’ Advice Women in Creativity Have Given and Gotten By Chris Ariens, Malinda DiPasquale Ecommerce View All Emerging Tech Ebay Acquires NFT Marketplace as It Expands Into Digital Collectibles By Patrick Kulp Ecommerce Twitter, Shopify Reveal Partnership at Cannes Lions By David Cohen Adweek Podcasts Brave Commerce: How Sanofi Leverages Innovation to Deliver Results By Sarah Hofstetter, Rachel Tipograph Connected TV Roku and Walmart Partner in Exclusive Streaming Ecommerce Offering By Mollie Cahillane Augmented Reality View All Columnist Network Not Just an Add-On: AR Supercharges the Purchase Journey By Nina Mishkin Augmented Reality Walmart’s App Gets an Augmented Reality Upgrade By Lisa Lacy Cannes Lions AR Exhibition ‘Vogue x Snapchat: Redefining the Body’ Dresses Up Cannes By David Cohen Cannes Lions Snap Brings 8 CCOs and Creatives to Cannes, via AR By David Cohen Promoted Content View All 3 Kick-ass Creators Share Their Secrets to Twitch By Twitch CTV Can Power Your B-to-B Campaign By MNTN Beautiful Things Happen When Video Meets Display By Criteo Creative Commerce Is at the Center of Industry Change By Beth Ann Kaminkow, Global CEO, VMLY&R Commerce and CEO NY, VMLY&R Partner Experts View All Your Brand’s Sustainability Story Can Build Trust By Alexis Simonetti 3 Tips to Maximize Automation’s Potential With a Human Touch By Alan Eagle How Forward-Thinking Brands Leverage Machine Translation for Better Results By Deepti Velury Why Values-Based Buying Is the Next Generation of Media By Pam Zucker Microlearning View All Do You Know How to Reach, Engage and Delight Connected Consumers? Maximize the Value of First-Party Data for Today and Tomorrow Mastering the Art and Science of Subscriber Care Targeting People, Not Profiles Adweek Podcasts View All Adweek Podcasts To Dine For Podcast: Don Miguel Ruiz on Healing the Mind By Adweek Staff Adweek Podcasts Adweek Presents… Jennifer Garner and John Foraker, Co-Founders of Once Upon a Farm By Al Mannarino Adweek Podcasts Adweek Podcast: Cannes Lions 2022—’Confusing Times’ for Burger King and David Agency By Al Mannarino Adweek Podcasts Adweek Podcast: Cannes Lions 2022—Creative Marketer of the Year By Al Mannarino Magazine The Creative 100 Adweek’s Creative 100: The Most Innovative and Inspiring Individuals of 2022 By Adweek Staff The Creative 100 Creative 100: Innovators Reshaping the Media Landscape By Adweek Staff The Creative 100 Creative 100: TV and Streaming’s Top Innovators By Adweek Staff The Creative 100 Creative 100: Visual Innovators Grabbing the World’s Attention By Adweek Staff In case you missed it Branding Pepsi Will No Longer Sponsor the Super Bowl Halftime Show By Jason Notte & Paul Hiebert Ad Tech How Agencies Are Helping Brands Quit Cookies By Trishla Ostwal Influencers & Creators Doja Cat Is the Average Marketer’s Worst Nightmare. That’s Why Taco Bell Hired Her By Emmy Liederman & Rafael Canton TV Upfronts How Yellowstone Turned Taylor Sheridan Into TV’s Most Prolific and Valuable Creator By Jason Lynch The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All The Future of Agencies Holding Companies Will Protect Employees’ Privacy When Seeking Reimbursements for Abortion Care By Jameson Fleming The Future of Agencies Non-Drinkers Are Struggling in an Agency World That Relies on Alcohol By Emmy Liederman Voice The New Expectations of CEOs as Policymakers By Norel Mancuso PSAs This Ad Calls for Ending Virginity Tests in Romania By Sara Century Brand Marketing View All Branding Finally, a Cologne That Lets You Smell Like Bacon By Robert Klara Diversity, Equity and Inclusion In a Period Positive Move, Midol Urges People to Share ‘The Real Reason’ They Feel Awful By Sara Century Adweek Podcasts To Dine For Podcast: Don Miguel Ruiz on Healing the Mind By Adweek Staff Diversity, Equity and Inclusion How a Streetwear Brand Aims to Bridge the Digital Divide for Underserved Communities By Samantha Nelson Commerce View All Columnist Network Not Just an Add-On: AR Supercharges the Purchase Journey By Nina Mishkin Food & Beverage How PLNT Burger Aims to Turn the Masses Onto Fake Meat By Paul Hiebert Emerging Tech Retail-Branded BNPL Is Only a Matter of Time By Lisa Lacy Fashion & Apparel American Eagle Sells Real Clothes Designed by Virtual Stars at NFT Shop By Patrick Kulp CONVERGENT TV View All Cannes Lions Following Gimbal, True [X] Tie-up, Infillion Emerges By Chris Ariens TV Upfronts TelevisaUnivision Sees Double-Digit Volume Growth and Strong CPM Gains in Upfront By Bill Bradley TV Upfronts Fox Wraps Upfront Negotiations With CPM Increases of 9-12% By Bill Bradley Streaming & OTT HBO Max Adds Pause and Sequential Ad Formats, Updates Brand Block By Mollie Cahillane Creativity View All Cannes Lions How the Black Marketing Community Used Juneteenth to Call for Change at Cannes Lions By Shannon Miller PSAs Digital Health Care Provider Launches Information Campaign in States Most Affected by the Overturn of Roe v Wade By Sara Century Cannes Lions I’m Not in the C-Suite. Here’s What I Got Out of Cannes Lions By Christina Garnett Cannes Lions ‘Listen,’ ‘Be Authentic:’ Advice Women in Creativity Have Given and Gotten By Chris Ariens, Malinda DiPasquale Inside the Brand View All CMO Moves Philips Chief Marketing and E-Commerce Officer on Building Bonds Through the Brand By Jordan Praitano CMO Summit Leading Through Change With CrossLead By Alexandra Bower CMO Summit The New Rules of Employee Engagement With eos and Vice Media Group By Alexandra Bower Innovators Magnolia Bakery Wants to Send Your Mom Banana Pudding By Jordan Praitano Media View All Platforms Instagram to Extend Reels to Several API Endpoints By David Cohen Diversity, Equity and Inclusion Twitter Brings Closed Caption Toggle to Android, iOS By David Cohen Platforms Yelp to Shutter Offices July 29 in Chicago, New York, Washington By David Cohen Chat & Messaging Discord: How to Change Your Server’s Default Notification Setting By Brandy Shaul Performance Marketing View All Fin Tech Despite the Bear Market, Younger Generations Should Embrace ‘Buy and Hold’ Strategies Crypto, Neobanks, NFTs By Jessica Hawthorne-Castro Publishing It’s Not a Popularity Contest: Rewarding Publishers for Their Quality of Audience By Anthony Capano Measurement To Stop the CMO Revolving Door, Bring Brand and Performance Together By Adam Edwards Social Commerce Customers Want Personal Advisors, Not Advertisers By Étienne Mérineau Programmatic View All Programmatic A Marketer’s Guide to the Key Differences Between the Statewide Privacy Laws By Trishla Ostwal Platforms Prebid, of Header Bidding Fame, Sees Its Ranks Swell as Publishers Seek Shop Talk By Catherine Perloff, Mark Stenberg Diversity, Equity and Inclusion ‘I Have Given Up’: Adverse Blocking Continues to Burn LGBTQ+ Publishers By Lucinda Southern, Meseret Ambachew Data Data Location Companies Swear Off Tracking Sensitive Location Data By Trishla Ostwal Social Marketing View All Platforms Reddit Hits the Airwaves (and Other Platforms) With ‘Find Your People’ Campaign By David Cohen Platforms Instagram Details Several Updates Aimed at Brands on Its Platform By David Cohen Beer & Spirits St-Germain, AMV BBDO Let Pinners Craft Their Own Custom Cocktails By David Cohen Audio & Podcasting Spotify Debuts Live Events Feed By David Cohen
