Editor’s Pick Beer & Spirits How Nonalcoholic Brands Amped Up Collaborations for Dry January and Beyond By T.L. Stanley Programming & Performance Paramount Will Merge Paramount+ and Showtime Content on Both Streaming and Linear By Bill Bradley Brandshare When Everything Is TV, a Convergent Ad Strategy Is Necessary DIRECTV Super Bowl What the Heck Is M&M’s Doing With Its Spokescandies? By Paul Hiebert Super Bowl How Rolling Stone Uses Its Super Bowl Party as a Massive Marketing Opportunity for Its Events By Jason Notte BRANDSHARE FROM SAS New Research Reveals How to Crack the CX Code Promoted Content View All Rethink Your Strategy to Reach Today’s Omnibuyers By Jochen Heck, VP of Sales, Retail, Google How to Snag a Streaming Audience’s Attention By Infillion Marketers Need to Get More From Their Tech Investments By Salesforce How to Thrive in the Face of Constant Challenge By Brandfolder Partner Experts View All Sound Is Going to Be a Critical Part of Metaverse Success By Jenn LaRocco AR Can Put You on the Path to Frictionless Online Shopping By Frederic Golen CPGs Can Prove Retail Media Impact by Measuring Incrementality By Juhyun Kwon A Sound Strategy for Better Marketing in a Recession By Steve Keller Microlearning View All Key Steps for Account-Based Marketing Success Why Marketers Need Collaborative Work Management Organize and Leverage Your Measurement Toolbox What Is Incrementality and Why Is It Critical for Proving ROI? Magazine Outlook Adweek Outlook 2023 By Adweek Staff Outlook Efficient Impact, Measured Risk, Intentional Innovation: CMOs Share Their 2023 Priorities By Jason Lynch & Jenny Rooney Outlook 2023 Is the Year Marketers Will Understand, Measure and Buy Into the Creator Economy By Shannon Miller Outlook Holding Companies Put Long-Term Plans on Ice Amid Economic Confusion By Olivia Morley In case you missed it Ads of the Year The 30 Best Ads of 2022 By Shannon Miller & Brittaney Kiefer Accounts Keurig Dr Pepper Demands 360-Day Payment Terms in PR Agency RFP By Olivia Morley Diversity, Equity and Inclusion Why Apple’s Ad Is a Milestone in Disability Representation By Brittaney Kiefer Leadership & Talent R/GA Is Closing Its Current New York and San Francisco Office Spaces as It Continues Restructuring By Kyle O’Brien & Jameson Fleming The Institute for Brand Marketing ™Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAY Inside the Brand View All Mentorship How Do I Un-Stuck Myself? By Jen Kling, Lucy Glaser CMO Moves Laura Jones on Shifting Instacart’s Marketing Strategy From Transactional to Inspirational By Paul Hiebert Sports Marketing 4 Winning Strategies From Sports Marketing Leaders By Missy Mackey Adweek Podcasts CMO Moves Podcast: Shake Shack’s Jay Livingston on Professionalizing Smaller Companies By Jordan Praitano Media View All Platforms Instagram for Business: How to Add a Lead Form to Your Profile By Brandy Shaul Super Bowl How Rolling Stone Uses Its Super Bowl Party as a Massive Marketing Opportunity for Its Events By Jason Notte Platforms TikTok: How to Change Who Can Duet With You By Brandy Shaul Adweek Podcasts Instagram Wants to Turn Your Photos Into NFTs By Colin Daniels Performance Marketing View All Retail Media 4 Retail Media Marketing Predictions for 2023 By Elizabeth Marsten Mobile Marketing Texting Boundaries Apply to Brands, Too By Adam Turner Email Marketing How to Promote Accessibility in Your Email Marketing Campaigns By Guy Hanson Audio & Podcasting Spotify Calls for More Regulatory Action Against Apple By Meseret Ambachew Programmatic View All The Future of Identity As Cookies Wane, Retargeting Protocol Fledge Emerges as Privacy Sandbox Favorite By Catherine Perloff Data Security The Home Depot Found Sharing People’s Data With Meta Without Consent By Trishla Ostwal Creator Economy Getting Accurate Data on Creators Is About to Get Tougher By Catherine Perloff Ad Tech Project Poirot, the DOJ and the Unintended Consequences of Google’s Divesture By Trishla Ostwal, Catherine Perloff Social Marketing View All Augmented Reality NBA, Meta Reach Multiyear Partnership Extension By David Cohen Sports Marketing Verizon Taps Eli Manning to Quarterback Social Campaign Backing ‘Welcome Unlimited’ Plan By David Cohen Sports Marketing Ice on the Beach? Truly Hard Seltzer NHL All-Star Beach Festival Details Revealed By David Cohen C-Suite Pinterest Combines Communications, Marketing Teams, Promotes Andréa Mallard By David Cohen
