Editor’s Pick Platforms Brand Advance and Good-Loop Offer Carbon Offsetting for Advertisers By Trishla Ostwal Super Bowl Michelob Unveils Full Caddyshack-Inspired Super Bowl Ad With Serena Williams By Lisa Lacy Brandshare When Everything Is TV, a Convergent Ad Strategy Is Necessary DIRECTV Advertising The Future of Agencies Advertising Has Its First Union. Why Marketers Should Worry By Brittaney Kiefer Ad of the Day Small Gestures Equal Bold Declarations of Love in Doritos’ Latest, Resonant Pride Film By Shannon Miller BRANDSHARE FROM SAS Your CX Strategy Needs a Modern Makeover Promoted Content View All How to Thrive in the Face of Constant Challenge By Brandfolder How to Snag a Streaming Audience’s Attention By Infillion Rethink Your Strategy to Reach Today’s Omnibuyers By Jochen Heck, VP of Sales, Retail, Google Marketers Need to Get More From Their Tech Investments By Salesforce Partner Experts View All Sound Is Going to Be a Critical Part of Metaverse Success By Jenn LaRocco AR Can Put You on the Path to Frictionless Online Shopping By Frederic Golen CPGs Can Prove Retail Media Impact by Measuring Incrementality By Juhyun Kwon A Sound Strategy for Better Marketing in a Recession By Steve Keller Microlearning View All Key Steps for Account-Based Marketing Success Why Marketers Need Collaborative Work Management Organize and Leverage Your Measurement Toolbox What Is Incrementality and Why Is It Critical for Proving ROI? Magazine Outlook Adweek Outlook 2023 By Adweek Staff Outlook Efficient Impact, Measured Risk, Intentional Innovation: CMOs Share Their 2023 Priorities By Jason Lynch & Jenny Rooney Outlook 2023 Is the Year Marketers Will Understand, Measure and Buy Into the Creator Economy By Shannon Miller Outlook Holding Companies Put Long-Term Plans on Ice Amid Economic Confusion By Olivia Morley In case you missed it Ads of the Year The 30 Best Ads of 2022 By Shannon Miller & Brittaney Kiefer Accounts Keurig Dr Pepper Demands 360-Day Payment Terms in PR Agency RFP By Olivia Morley Diversity, Equity and Inclusion Why Apple’s Ad Is a Milestone in Disability Representation By Brittaney Kiefer Leadership & Talent R/GA Is Closing Its Current New York and San Francisco Office Spaces as It Continues Restructuring By Kyle O’Brien & Jameson Fleming The Institute for Brand Marketing ™Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAY Inside the Brand View All Mentorship How Do I Un-Stuck Myself? By Jen Kling, Lucy Glaser CMO Moves Laura Jones on Shifting Instacart’s Marketing Strategy From Transactional to Inspirational By Paul Hiebert Sports Marketing 4 Winning Strategies From Sports Marketing Leaders By Missy Mackey Adweek Podcasts CMO Moves Podcast: Shake Shack’s Jay Livingston on Professionalizing Smaller Companies By Jordan Praitano Media View All Earnings Reports Users Engaged, and So Did Advertisers, Giving Meta a Year-End Boost By Trishla Ostwal Chat & Messaging Messenger: How to Pin Messages in a Chat on Mobile By Brandy Shaul Ad Tech OpenX Is Officially Net Zero. Here’s How It Got There By Kathryn Lundstrom Data Security How Ad Blocking, Once a Preference, Found a Tailwind in Privacy By Mark Stenberg Performance Marketing View All Retail Media 4 Retail Media Marketing Predictions for 2023 By Elizabeth Marsten Mobile Marketing Texting Boundaries Apply to Brands, Too By Adam Turner Email Marketing How to Promote Accessibility in Your Email Marketing Campaigns By Guy Hanson Audio & Podcasting Spotify Calls for More Regulatory Action Against Apple By Meseret Ambachew Programmatic View All Platforms Brand Advance and Good-Loop Offer Carbon Offsetting for Advertisers By Trishla Ostwal Data TikTok Is Taking Heat From Lawmakers. Advertisers Don’t Care By Trishla Ostwal Data How Penske Media Is Growing Revenue by Monetizing Its Cookieless Inventory By Trishla Ostwal The Future of Identity As Cookies Wane, Retargeting Protocol Fledge Emerges as Privacy Sandbox Favorite By Catherine Perloff Social Marketing View All Augmented Reality NBA, Meta Reach Multiyear Partnership Extension By David Cohen Sports Marketing Verizon Taps Eli Manning to Quarterback Social Campaign Backing ‘Welcome Unlimited’ Plan By David Cohen Sports Marketing Ice on the Beach? Truly Hard Seltzer NHL All-Star Beach Festival Details Revealed By David Cohen C-Suite Pinterest Combines Communications, Marketing Teams, Promotes Andréa Mallard By David Cohen
