Editor’s Pick Programming & Performance Discovery’s Magnolia Network Delays Linear Debut Until 2022, Sets July Digital Rollout By Kelsey Sutton Challenger Brands Road to Challenger Brands: Hello Products’ Craig Dubitsky on Saving Marriages With Toothpaste By Lisa Lacy Design Profiles in Black Creativity: Andrew Thompson’s Distinct Designs By Minda Smiley & Derek Walker CPG & Grocery Ryan Reynolds’ Maximum Effort Made Ads for (and Now Partially Owns) a Booming Keto Cookie Brand By Kathryn Lundstrom Platforms Discovery, Snapchat Team Up on Content, Advertising for Next 2 Olympics By David Cohen Latest News Platforms Fiverr Acquires Creative Talent Site Working Not Working By Patrick Kulp First Things First Jeep’s Middle Gets a Boot; Inside the Washington Football Team’s Rebrand: Thursday’s First Things First By Jess Zafarris The Big Game Jeep Removes Bruce Springsteen Super Bowl Spot From YouTube By David Kaplan Leadership & Talent Profiles in Black Creativity: Davianne Harris Highlights Healthcare Disparities By Minda Smiley, Derek Walker The Big Game The Big Game Jeep Removes Bruce Springsteen Super Bowl Spot From YouTube By David Kaplan Voice Springsteen’s DWI Should Be a Reminder to Marketers: Thoroughly Vet Your Talent By Vincenzo Landino The Big Game Toyota’s Super Bowl Ad Was Inspiration Porn By Daniel Golden The Big Game Scotts Miracle-Gro Wants TikTok Users to Dance Like John and Ella Travolta By David Cohen 2021 Outlook Publishing New Numbers Show Audio and Products Drive Publisher Subscription Growth By Lucinda Southern Voice How to Future-proof Against the Next Great Disruption in 2021 By Clint Tasset 2021 Outlook Zoom’s CMO Discusses What the Future of the Workplace Might Look Like By Patrick Kulp CES GroupM’s Kirk McDonald Discusses the Future of Thoughtful Connectivity and Relevance By Erik Oster Adweek Podcasts Business of Marketing Mastercard’s Chief People Officer and CMCO on the ROI in People, Purpose, and Collaboration By Nadine Dietz Business of Marketing Walmart’s Janey Whiteside and Unilever’s Debora Koyama on Responding in a Global Pandemic By Nadine Dietz CMO Moves PepsiCo Beverages CMO Greg Lyons On Balancing Home, Heart and Happiness to the End Zone By Nadine Dietz CMO Moves Boll and Branch CMO Dares Us to ‘See the World the Way You Want it To Be’ By Nadine Dietz Magazine 2021 Outlook What Next? Adweek’s 2021 Outlook for Media, Marketing and Tech By Adweek Staff 2021 Outlook After a Year of Turmoil, the Future of Agencies May Well Be Bright By Doug Zanger 2021 Outlook Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021 By Diana Pearl 2021 Outlook What—and Who—Is on Marketers’ Minds for 2021? By Ko Im In case you missed it Data & Insights The Formula for an Effective Super Bowl Ad? New Research Finds 2 Key Factors By David Griner Creative The Avengers Effect: Why One Celebrity Isn’t Enough for Many Super Bowl Advertisers By Kathryn Lundstrom The Big Game 2021 Super Bowl Ads Are Funny, Festive and Full of Celebs. But Where Are the Face Masks? By Robert Klara Beer, Spirits & Cannabis Locked Out of In-Game Super Bowl Ads, Alcohol Brands Find Creative Ways to Grab Consumer Attention By Kathryn Lundstrom The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Leadership & Talent Profiles in Black Creativity: Andrew Thompson’s Distinct Designs By Minda Smiley, Derek Walker The Future of Agencies The Creative Vision Behind Publicis’ New Cross-Agency Office Le Truc By Erik Oster Platforms Fiverr Acquires Creative Talent Site Working Not Working By Patrick Kulp Leadership & Talent R/GA’s New Global CMO Is a Lifelong Social Justice Reformer By Erik Oster Brand Marketing Brand Purpose How Pepsi Bridges the Digital Divide for Black-Owned Restaurants By Doug Zanger Challenger Brands Road to Challenger Brands: Hello Products’ Craig Dubitsky on Saving Marriages With Toothpaste By Lisa Lacy Ryan Reynolds Ryan Reynolds’ Maximum Effort Made Ads for (and Now Partially Owns) a Booming Keto Cookie Brand By Kathryn Lundstrom SXSW Stacey Abrams Will Give Keynote at South by Southwest Online 2021 By Kathryn Lundstrom Commerce Ecommerce Why Kohl’s and Eddie Bauer Are Shacking Up By Lisa Lacy Legacy Brands The Toys R Us Store Reboot Didn’t Work. Here’s What Could By Lisa Lacy Ecommerce Why Uber’s Drizly Deal Deserves a Toast By Lisa Lacy Amazon Inside Amazon’s Transfer of Power By Lisa Lacy CONVERGENT TV TCA Press Tour Discovery’s Magnolia Network Delays Linear Debut Until 2022, Sets July Digital Rollout By Kelsey Sutton TCA Press Tour New Hallmark Channel Chief Touts Diversity Focus Following Controversy By Jason Lynch TV Upfronts Discovery Joins Disney, ViacomCBS in Setting Upfronts Week Virtual Event By Jason Lynch Programming & Performance With Silence of the Lambs Sequel Clarice, CBS Tries a ‘Streaming Show’ on Broadcast TV By Jason Lynch Creativity PSAs For Manchester United’s Marcus Rashford, Aldi’s Powerful Film on Child Hunger Was Personal By Sara Spary Emerging Tech French Anti-Racism PSA Uses Deepfake Tech to Show Many Faces of Prejudice By Sara Spary The Big Game These 4 Ad Campaigns Show Just How Perfectly Norway Responded to GM’s Super Bowl Spot By Sara Spary The Big Game The 10 Best Super Bowl Ads of 2021 By David Griner Inside the Brand Business of Marketing Walmart’s Janey Whiteside Discusses Marketing as an Investment, Not Just Spend By Luz Corona Business of Marketing Mastercard’s Chief People Officer and CMCO on the ROI in People, Purpose, and Collaboration By Nadine Dietz Business of Marketing Walmart’s Janey Whiteside and Unilever’s Debora Koyama on Responding in a Global Pandemic By Nadine Dietz Innovators The IEX Exchange CMO Brings Hot Sauces and Beer to 2021’s Big Game By Julian Gamboa Media Platforms Discovery, Snapchat Team Up on Content, Advertising for Next 2 Olympics By David Cohen Politics Facebook Defends Its Preventive Measures Leading Up to the Capitol Attack By David Cohen Platforms Discord: How to Mute a Server By Brandy Shaul Platforms Instagram Celebrates Lunar New Year With Stickers, AR Effect, Programming By David Cohen Performance Marketing Out of Home Study: 6 Consumer Habits That Will Boost OOH Impact in 2021 By Ian Zelaya Ecommerce How Pain Reliever Biofreeze Is Reaching Customers at Key Workout Moments By Ian Zelaya Experiential Wild Turkey Takes You to Kentucky Bourbon Country Via Audio-Guided Tastings By Ian Zelaya Experiential 3 Keys to Producing Standout Virtual Events in 2021 By Ian Zelaya Programmatic Programmatic To Grow Its Ad Business, LG Taps SpotX as Primary SSP By Andrew Blustein Programmatic MySpace Owner Viant Wants Advertisers to Move Away From Individual Tracking By Andrew Blustein Ad Tech Criteo Heralds ‘Transformation,’ But Primes Itself for the Privacy Pinch By Ronan Shields Ad Tech YouTube Receives Content-Level Brand Safety Accreditation From Media Rating Council By David Cohen
