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By Amperity Why You’re Struggling to Get Demand Gen Right By Convertr Adweek Podcasts View All Adweek Podcasts TechMagic Podcast: Lego x Fortnite and The Godmothers of AI By Cathy Hackl Adweek Podcasts The Garage Podcast: Measure Everything By Evan Hovorka, Dan Massimino Adweek Podcasts Brave Commerce Podcast: Future-Proofing the CPG Industry By Rachel Tipograph, Sarah Hofstetter Adweek Podcasts Adweek Podcast: How Solo Stove Really Got Snoop Dogg to Go Smokeless By Rebecca Stewart, Luz Corona Magazine View All Women in Sports Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With Her By Mollie Cahillane Women in Sports Champions of Change: 24 Women Who Are Transforming the Sports World By Adweek Staff AI News The Technology and People Driving Positive Change in Artificial Intelligence By Kennyatta Collins Ad Tech Industry News Cookie Crunch: Performance Marketers’ Preparation (or Lack of) for Deprecation By Catherine Perloff In case you missed it Sports Marketing News The Astounding Results of Maximum Effort’s NFL Stunt With Jake From State Farm and Taylor Swift By Jason Notte Merger & Acquisition News WPP Combines VMLY&R With Wunderman Thompson to Form VML By Stephen Lepitak Platforms BeReal Is Searching for ‘The Realest Person on Earth’ By Emmy Liederman & Colin Daniels Voice Why Brand Assets Are So Important in B2B Marketing By Peter Weinberg & Jon Lombardo The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New Agencies View All Voice The Secret to Transforming Workplace Culture? 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