EDITOR'S PICKSMichael Bublé Is Convinced Pepsi's Bubly Is Misspelled in Super Bowl Teaserby Kristina MonllosMichael Bublé Is Convinced Pepsi's Bubly Is Misspelled in Super Bowl Teaserby Kristina MonllosMichael Bublé Is Convinced Pepsi's Bubly Is Misspelled in Super Bowl Teaserby Kristina MonllosMichael Bublé Is Convinced Pepsi's Bubly Is Misspelled in Super Bowl Teaserby Kristina MonllosThe Big GameLudacris Will Star in Mercedes-Benz's Super Bowl Spotby Katie RichardsPublishers & PlatformsFrom Boardroom to Living Room: How Facebook's Many PR Initiatives Intertwine to Deliver Its Messagingby David CohenThe Big GameSuper Bowl LIII Ad Tracker: All About the Big Game’s 2019 Commercialsby Diana PearlThe Big GameExpense Management Platform Expensify Has Never Had a TV Ad. That Will Change in the Super Bowlby Kristina MonllosDoritos' Super Bowl Spot Will Feature Chance the RapperThe brand last year teamed up with rappers Busta Rhymes and Missy Elliott for a Superbowl lip-sync-battle featuring actors Peter Dinklage and Morgan Freeman.Fiverr's Ads, Meant to Celebrate the Gig Economy, Also Keep Fueling Its CriticsThe freelance network offers freedom, but some see a hamster wheel.These 4 Brands Refashioned the Way They Talk to Men Before Gillette DidHow Gillette’s New Ad Flipped a Narrative and Challenged Men to Live Up to Different StandardsRoku Pulled Its InfoWars Channel, But Only After Users RevoltedP&G Debuts New Media Model, Taking More Work In-House to Give Brands 'Flexibility'Burger King Trolls President Trump, Plus How More Brands Are Responding to the Government ShutdownWhat Marketers Can Learn About Taking a Stand From GillettePlanters Is Advertising in the Super Bowl for the First Time in Over a DecadePopular Now1 These 4 Brands Refashioned the Way They Talk to Men Before Gillette Did2 P&G Debuts New Media Model, Taking More Work In-House to Give Brands ‘Flexibility’3 If Your Team Wins the Super Bowl, Hotels.com Will Give You a Room to Make a Baby4 How Gillette’s New Ad Flipped a Narrative and Challenged Men to Live Up to Different Standards5 Michael Bublé Is Convinced Pepsi’s Bubly Is Misspelled in Super Bowl TeaserThese 4 Brands Refashioned the Way They Talk to Men Before Gillette DidHow Gillette’s New Ad Flipped a Narrative and Challenged Men to Live Up to Different StandardsRoku Pulled Its InfoWars Channel, But Only After Users RevoltedP&G Debuts New Media Model, Taking More Work In-House to Give Brands 'Flexibility'Burger King Trolls President Trump, Plus How More Brands Are Responding to the Government ShutdownWhat Marketers Can Learn About Taking a Stand From GillettePlanters Is Advertising in the Super Bowl for the First Time in Over a DecadeThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekProgramming & PerformanceThese 30 TV Newsers Fueled the Industry’s Incredible Evolution Over the Past 15 Yearsby A.J. KatzProgramming & PerformanceRobin Roberts and Diane Sawyer Open Up About Making Morning TV Historyby A.J. KatzVoiceHow a Cable News Blog Turned Into a Top Source for the Highs and Lows of Broadcast Mediaby Brian StelterProgramming & Performance7 TV News Titans Who It Turns Out Were Not Too Big to Failby Chris AriensIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsCreativityArby's Launched a Subscription Box, and It Sold Out in Less Than an Hourby Katie RichardsVoice2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can Improve Itby Jim WilsonAdFreakPopeyes Is Offering 'Emotional Support Chicken' to Help Comfort Holiday Travelersby David GrinerAdweek VideoSynchrony Bank Teamed Up With Giant Spoon to Create This Immersive Spider-Verse Activationby Breana MallamaciThe Big GameSuper Bowl LIII Ad Tracker: All About the Big Game’s 2019 Commercialsby Diana PearlSocial Pro DailySocial Networks Finally Bypassed Print Newspapers as a Primary Source of Newsby David CohenAdweek VideoCheck Out the Behind-the-Scenes Footage From Adweek's Winners' Circleby Joshua RiosAdFreakBurger King's New Trolling Ploy Sends Fans to McDonald's to Unlock a 1-Cent Whopper Dealby Gabriel BeltroneGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me.Sign Me UpPlease enter a valid email address×Please complete all fields×Please confirm with the Recaptcha×Recaptcha response was incorrect×You are already subscribed to this newsletter. To update your preferences, click here.×Thank you for subscribing.Please check your email to confirm×An error has occurred, please try again later×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagramYou are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHow the Flyers Created Gritty, the Internet's Most Beloved MascotAgenciesAgenciesP&G Debuts New Media Model, Taking More Work In-House to Give Brands 'Flexibility'by Patrick CoffeeVoiceHow Extending Compassion Goes a Long Way in Retaining Talent in Agenciesby Laurel FlattSpecialGuest Provides Brands a Cast of Creative Directors to Choose FromHow Production Companies Are Taking a Bite Out of Agency BusinessIPG May Lay Off More Than 200 Detroit-Area Employees After Losing Fiat Chrysler Media BusinessZenith Welcomes Matt James as New Global Brand PresidentThis Agency Had to Rethink Its Rebrand After Learning Its New Name Was Shared by a Russian Hacker BotnetHorizon Media Scoops Up Petco AccountView more in Agencies >Brand MarketingBrand MarketingHulu's Nick Tran Talks Leadership Style While Remaining Culturally Relevant as a Brandby Nadine DietzThe Big GameDoritos' Super Bowl Spot Will Feature Chance the Rapperby Kelsey SuttonIf Your Team Wins the Super Bowl, Hotels.com Will Give You a Room to Make a BabyThese 4 Brands Refashioned the Way They Talk to Men Before Gillette DidHow Gillette’s New Ad Flipped a Narrative and Challenged Men to Live Up to Different StandardsQ&A: Bark's Vice President of Brand Marketing on How Innovation Powers the CompanyPlanters Is Advertising in the Super Bowl for the First Time in Over a DecadeWhat Marketers Can Learn About Taking a Stand From GilletteView more in Brand Marketing >CreativityAdFreakFiverr's Ads, Meant to Celebrate the Gig Economy, Also Keep Fueling Its Criticsby Gabriel BeltroneCreativityMr. Rogers' Words of Enduring Love Help Shine a Light on Pittsburgh's Response to Tragedyby David GrinerFox Takes Its Marketing Campaign for New Drama The Passage to an Unlikely Source: AmazonThis Security Stunt Cleverly Illustrates What a Cyber Attack Would Look Like in Real Life18 Super Bowl Ads That Inspired the Creative Industry to Step Up Its GameFor Bud Light, Even Announcing Ingredient and Nutrition Labels Is a Regal AffairA&W Canada Used the Last of Its Plastic Straws to Make a Sculpture Announcing the ChangeLincoln and a Popular Dog Photographer Help Reunite Pets With Owners After a WildfireView more in Creativity >DigitalCESCES 2019’s Focus on the Superficial and Lack of Innovation Were Among Its Shortcomingsby Doug RozenSocial Pro DailyThe Acura ILX Just Found a Parking Space on Facebook’s Instant Games Platformby David CohenMedia Buyers Fear a Picked-Over Gannett if Digital First Media's Hostile Bid SucceedsNew York Media Names David Haskell Editor in ChiefAdobe Wants Consumers to Find the Perfect Shirt by Taking a PhotoFacebook’s Political Advertising Rules Are Coming to More Countries in 2019How to ‘Botify’ Your Brand and Save It From Becoming IrrelevantSears Will Remain on Life SupportView more in Digital >ProgrammaticCESCES 2019 Promoted the Idea of a More Collaborative Year for Programmaticby Kyle DozemanAd Tech & Mar TechCM Group Acquires Sailthru and Liveclicker to Boost Personalized Email Servicesby Marty SwantProgrammaticCinven Invests in Ad-Tech Outfit RTB House to Further U.S. Growthby Ronan ShieldsProgrammaticDoubleVerify Buys Leiki in Effort to Protect Brands From Awkward Advertising Momentsby Ronan ShieldsView more all coverage >TV / VideoStreaming & OTTRoku Pulled Its InfoWars Channel, But Only After Users Revoltedby Sara JerdePublishers & PlatformsGrindr Shuts Down Its Digital Magazine as (and Here We Go Again) It Pivots to Videoby Sara JerdeSeth Winter Will Oversee Sports Ad Sales for New FoxNetflix Will Soon Cost You $1-$2 More Each MonthNBCUniversal Will Roll Out an Ad-Supported OTT Service Next Year, Overseen by Bonnie HammerHow Barbara Walters, Adweek’s TV News Legend, Changed the Industry ‘Forever’Robin Roberts and Diane Sawyer Open Up About Making Morning TV HistoryThese 30 TV Newsers Fueled the Industry’s Incredible Evolution Over the Past 15 YearsView more in TV / Video >