Editor’s Pick

Fashion & Apparel

Move Over Gucci, Pizza Hut Is Entering the Fashion Business

By Larissa Faw

Sports Marketing

Tokyo Olympics Primetime Ratings Stumble, But NBCU Still Eyes Big Ad Revenue

By Jason Lynch

BRANDSHARE

Partnerships Can Deliver the Growth That Ads Can’t

By Impact

NexTech

Publishers and Agencies ‘Brace for Fragmentation’ in Post-Cookie World

By Mark Stenberg

Technology

Microsoft Teams Transports Homebound Travelers to Tokyo in Worldly Campaign

By Sara Century

Nearly half of Gen Z shoppers now buy things online that they used to buy in-store and 70% say they will continue to do so even after the world fully re-opens. This presents both a challenge and an opportunity for marketers.

FROM ADWEEK BRANDED WITH STUDENT BEANS

How Hershey’s, Supreme and More Pivoted to Create Next-Level Ecommerce Experiences

Sports Marketing

Simone Biles

Sports Marketing

Tokyo Olympics Primetime Ratings Stumble, But NBCU Still Eyes Big Ad Revenue

Perspective

The Olympics Is Showing Its Age as Major Brands Question Whether It’s Worth Advertising In

By Robert Klara

woman being interviewed

Sports Marketing

President of Soccer Team Angel City FC Talks About the Good Behind the Organization

By Alexandra Carter

Prime Gaming-sponsored Stevenage shirts

Sports Marketing

Amazon Takes Ryan Reynolds’ Advice, Replaces Burger King as Stevenage FC Sponsor

By Stephen Lepitak

Travel & Transportation

A woman in a cat cafe

Technology

Microsoft Teams Transports Homebound Travelers to Tokyo in Worldly Campaign

By Sara Century

American Cruise Lines river cruise in Puget Sound

Travel & Transportation

A River Runs Through It: Small Cruises Are Back—But Pandemic Challenges Complicate Resurgence

Travel & Transportation

Marriott Bonvoy, Pinterest Team Up on in-App Immersive Quiz

The Airbnb location in France

Travel & Transportation

Airbnb and Volvic Water Are Offering an Eco-Friendly Stay Amid 80 Volcanoes in France

By T.L. Stanley

Fin Tech

Fin Tech

Visa Rebrands for the Digital Economy

By Paul Hiebert

A bull stands in a meadow lined with trees.

Fin Tech

Think Crypto Is Just for Geniuses? That’s B.S., Says Challenger Brand’s Debut Campaign

By Brittaney Kiefer

Fin Tech

In the Year of Covid-19, Tech Companies Dominate Kantar’s Most Valuable Brands List

By Stephen Lepitak

CMO Reboot Playbooks

Building a Movement Fueled by the Social Currency of Content

By Julian Gamboa

Promoted Content

4 Best Practices to Ensure Your Product Stands Out on the Digital Shelf

By Tony Neary, Chief Creative Officer, Olberding Brand Family

Stopping Churn Doesn’t Have to Be Hard or Expensive

How Marketers Can Better Understand the American Gambler

By Hoang Nguyen, Business Data Journalist, YouGov

‘Filthy, Sexy Pasta’ Isn’t What You or Keyword Analysis Thinks It Is

By William Merchan, Head of Verity, GumGum

Partner Experts

What’s Your Strategy for Thriving in a First-Party Data World?

By Dennis Ellis

Forward-Thinking Marketers Know That More Viewing Options Means Happier Movie Fans

By Alison Smith

2021 Cannes Lions Proves That Audio Campaigns Are Innovating More Than Ever

By Roger Sho Gehrmann

How Geico Became One of the Most Followed Brands on YouTube

By Ross Jauncey

Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

Adweek Podcasts

Trevor Beattie

Adweek Podcasts

The Celebrated British Creative Director Counting Down to his Flight into Space

By Stephen Lepitak

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: How to Market Commercial Space Travel

By Nick Gardner

CMO Moves

Carter’s Inc. Jeff Jenkins Shares How the Brand Is Bringing Childhood Dreams to Life

By Jordan Praitano

Business of Marketing

C-Suite Leaders from Hulu, Snap and Harry’s Join Season 2 of The Business of Marketing

By Al Mannarino

Magazine

NexTech

CEO Mark Read Discusses WPP’s Data-Focused Shift Toward a New Digital Age

By Ronan Shields

Ad Tech

Meet the Winners of the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

By Cat Weaver

Sports Marketing

Peacock Gets an Olympic-Size Promotion a Year Later Than Expected

By Kelsey Sutton

Data Points

Infographic: Social Media Conversations Around Crypto and NFTs Soar in 2021

By Nicole Ortiz

In case you missed it

Cannes Lions

Check Out All the Campaigns That Won Top Honors at Cannes Lions 2021

By David Griner

Performance Marketing

How Brands Are Grappling With TikTok’s Comment Section

By Emmy Liederman

Diversity, Equity and Inclusion

When Will Gen X Women Have Their Marketing Moment?

By Tiffany Moustakas

Experiential

Harry Potter Goes Experiential in New York, Pointing to Retail’s Future

By Richard Collings

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

Imposter image developed by BBH Singapore

Diversity, Equity and Inclusion

Agencies Seek to Boost Non-Traditional Talent Pipeline

Agency to Auction Integrated Campaign as an NFT for Charity

Emerging Tech

Agency to Auction Integrated Campaign as an NFT for U.K. Charity

By Stephen Lepitak

GroupM’s Choreograph Names Brendan Moorcroft its First Dedicated CEO

Ad Tech

GroupM’s Choreograph Names Brendan Moorcroft its First Dedicated CEO

By Kyle O’Brien

Trevor Beattie

Adweek Podcasts

The Celebrated British Creative Director Counting Down to his Flight into Space

By Stephen Lepitak

Brand Marketing

Pizza Hut's fashion merchandise.

Fashion & Apparel

Move Over Gucci, Pizza Hut Is Entering the Fashion Business

Popeyes' chicken nuggets

Food & Beverage

Popeyes Debuts Its First Nuggets and Declares an End to the Chicken Wars

By T.L. Stanley

Ian Wishingrad and Ben Pasternak

I’m With the Brand

Chicken Nuggs With a Side of Simulation

By Malinda DiPasquale

Perspective

The Olympics Is Showing Its Age as Major Brands Question Whether It’s Worth Advertising In

By Robert Klara

Commerce

revlon makeup

Ecommerce

Megan Thee Stallion and Revlon Prep ‘Hyper-Limited-Edition’ Makeup Line on StockX

By Emmy Liederman

oreo mondelez snack

CPG & Grocery

Mondelēz Aims to Help Shoppers Regain Control After More Than a Year of Stressful Snacking

By Paul Hiebert

Jill Martin presenting products she recommends

Ecommerce

NBC Is Using Commerce Tech for Jill Martin’s New Shop Today Show

By Emmy Liederman

Narrative data platform

Ecommerce

Tech Platform Introduces Online Store for Buying and Selling Data

By Emmy Liederman

CONVERGENT TV

NexTech

NBCU Says Time Spent on Digital Platforms Will Equal Linear By Late 2022

By Mollie Cahillane

NexTech

Television Industry Braces for a ‘Bumpy Road’ as Connected TV Scales Up

By Kelsey Sutton

Simone Biles

Sports Marketing

Tokyo Olympics Primetime Ratings Stumble, But NBCU Still Eyes Big Ad Revenue

Measurement

Nielsen Lays Groundwork for Cookieless Measurement Approach

By Kelsey Sutton

Creativity

A woman in a cat cafe

Technology

Microsoft Teams Transports Homebound Travelers to Tokyo in Worldly Campaign

By Sara Century

kfc box

Food & Beverage

KFC Promises to Be Kind to Chickens Before Making Them Finger-Lickin’ Good

By Brittaney Kiefer

morten grubak and shirin majid

Leadership & Talent

Vice’s Content Agency Virtue Names Shirin Majid as Europe ECD

By Stephen Lepitak

A dog sits in the grass next to Dunkin' themed dog toys shaped like a doughnut and coffee cup

Food & Beverage

Do Dogs Run on Dunkin’? The Chain Is Expanding its Charitable Partnership With Bark

By T.L. Stanley

Inside the Brand

Jasmine Green Is Changing the Face of Advertising by Redefining Beauty Standards

Women Trailblazers

Jasmine Green Is Changing the Face of Advertising by Redefining Beauty Standards

A Cookie-less Future Could Serve as a Back-To-Basics For All Marketers

Innovators

A Cookie-less Future Could Serve as a ‘Back-to-Basics for all Marketers’

By Julian Gamboa

CMO Moves

Carter’s Inc. Jeff Jenkins Shares How the Brand Is Bringing Childhood Dreams to Life

By Jordan Praitano

Business of Marketing

C-Suite Leaders from Hulu, Snap and Harry’s Join Season 2 of The Business of Marketing

By Al Mannarino

Media

Platforms

Twitter Scoops Up Team From News Aggregation App Brief

Platforms

Instagram Expands Time Limit for Reels to 60 Seconds

Platforms

Facebook Journalism Project Teams Up With Meedan on Health Misinformation

Platforms

TikTok Adds Several Features for Live Videos

Performance Marketing

Futuristic graphic of eye wide open.

Voice

Data Privacy Is Marketing’s Biggest Challenge: Here’s Why That’s a Good Thing

Experiential

HBO Max Pa’lante’s Pop-up Promoting Romeo Santos Shows Is a Love Letter With Holograms

By David Kaplan

Adweek Readers’ Choice: Best of Tech Partner Awards

Ad Tech

Meet the Winners of the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

blaze pizza app

Food & Beverage

How the Pandemic Accelerated Restaurants’ Digital Transformation

Programmatic

Advertising

Alphabet Revenue Soared 62% to Hit $61.9 Billion in Q2

By Ronan Shields

Sir Martin Sorrell

NexTech

‘You Ain’t Seen Nothing Yet’: S4 Capital’s Sir Martin Sorrell on Digital Growth

By Kathryn Lundstrom

NexTech

Publishers and Agencies ‘Brace for Fragmentation’ in Post-Cookie World

By Mark Stenberg

data crypto

Data Points

Infographic: Social Media Conversations Around Crypto and NFTs Soar in 2021

By Nicole Ortiz

Social Marketing

Ecommerce

Pinterest Adds Monetization Options for Creators

Sports Marketing

Xfinity Sets TikTok Challenge Based on Olympics Theme ‘Bugler’s Dream’

Platforms

LinkedIn Marketing Labs Kicks Off Free Certification Program

Beer, Spirits & Cannabis

Stella Artois Offers Fans 6 Reasons to Root for Team USA During the Summer Olympics