Editor’s Pick Diversity, Equity and Inclusion For Latinx-Owned Brands, Pop-Up Shops Aren’t Just Convenient—They’re a Lifeline By Natalie Venegas Platforms As Meta Stumbles, Major Advertisers Are Finding Other Platforms Do the Job Just as Well By Catherine Perloff Brandshare Stop Siloing Marketing and Logistics Flowspace TV Upfronts Why Buyers Are Thrilled to Be Back in Person for Upfront Week By Bill Bradley Data Points Infographic: The Pandemic Created a New Category of Consumer By Eva Kis FROM ADWEEK BRANDED WITH ACXIOM Shoppers are People, Too TV Upfronts View All TV Upfronts Fox Pitches Marketers on Content, Sports and Streaming in Pre-Recorded Upfront By Mollie Cahillane TV Upfronts NBCU Kicks Off In-Person Upfront Week With Showstopping, Star-Studded Spectacle By Bill Bradley TV Upfronts During Upfronts Week, YouTube Wants to Be Seen as Better Than TV By Catherine Perloff TV Upfronts NBC’s Fall Schedule Features Quantum Leap Reboot, George Lopez Sitcom By Bill Bradley NewFronts View All Blockchain Instagram Begins Testing NFT Sharing By David Cohen NewFronts YouTube and Google on How Brands Can Build Trust With the Diverse Creator Community By Shannon Miller NewFronts The Most Memorable Moments from the 2022 NewFronts By Jason Lynch NewFronts How GSTV Helps Music Artists and Film Companies Reach 105 Million Americans By Meseret Ambachew Augmented Reality View All Augmented Reality Meta Turns Off AR Filters, Avatars on Facebook, Instagram in Illinois, Texas By David Cohen Sports Marketing Meta Lets Fans With Meta Quest 2 Headsets Post Up in NBA Lane on Horizon Worlds By David Cohen Columnist Network How to Build Augmented Reality Into Your Ecommerce Strategy By Rose Ahn Augmented Reality Meta Adds New Capabilities to Its Spark AR Platform By David Cohen Promoted Content View All The Power of the U.S. Hispanic Consumer By TelevisaUnivision How Contextual Targeting Will Make Its Resurgence in OTT By Mark Rotblat, Chief Revenue Officer, Tubi Reimagine the Ad Experience By Amazon Ads Find, Engage and Delight the Hybrid Shopper By Stuart Feil Partner Experts View All How You Can Give Human-Generated Creative a Superhuman Impact By Assaf Baciu It’s Time to Spring Clean Your CDP, and Portable Identity Can Help By Dana Moroze Increase Cross-Channel Advertising Success With Data Clean Rooms By Keerat Sharma 5 Ways Podcasts Are Redefining Black Representation By Nidia Serrano Microlearning View All Organize and Leverage Your Measurement Toolbox Why Brands Should Embrace Supply Path Optimization Now Subscriber Onboarding and Engagement Done Right Customer Experience Transformation for the C-Suite Adweek Podcasts View All Adweek Podcasts Adweek Podcast: Drinking Bourbon With Matthew McConaughey By Al Mannarino Adweek Podcasts To Dine For Podcast: Blake Rockwell, Founder of Special Spectators By Adweek Staff Adweek Podcasts Adweek Presents: Shonda Rhimes on the Future of Television By Al Mannarino Adweek Podcasts The Great Fail: How Jawbone Went From Wearable to Terrible By Debra Chen Magazine Media All-Stars These 19 Executives Are Driving the Evolution of Media Agencies By Adweek Staff TV Upfronts How Yellowstone Turned Taylor Sheridan Into TV’s Most Prolific and Valuable Creator By Jason Lynch Media All-Stars How Crossmedia U.S. CEO Kamran Asghar Grew the Agency From the Ground Up By Olivia Morley Media All-Stars Meet Michelle Morgan, the Media Buyer Behind Dove’s Purpose-Driven Work By Emmy Liederman In case you missed it TV Upfronts The Ultimate Guide to 2022 Broadcast TV Renewals and Cancellations By Jason Lynch AdFreak These Special Burger King Whoppers Cater to the Weirdest Pregnancy Cravings By Brittaney Kiefer Leadership & Talent Unilever Doesn’t Have a CMO Any More—Here’s Why By Rebecca Stewart Sustainability Liquid Death Recruits Porn Stars for a Sustainability-Themed Campaign By T.L. Stanley The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Voice How Companies Can Support Workers as Anti-Asian Crimes Rise By Katy Lee Leadership & Talent Elephant Promotes Cara DiNorcia to President and Elevates 6 Leaders By Kyle O’Brien Media All-Stars Meet Michelle Morgan, the Media Buyer Behind Dove’s Purpose-Driven Work By Emmy Liederman Media All-Stars How Crossmedia U.S. CEO Kamran Asghar Grew the Agency From the Ground Up By Olivia Morley Brand Marketing View All Perspective After a Century, the Theremin Still Pops Up in Pop Music By Robert Klara Adweek Podcasts Adweek Podcast: Drinking Bourbon With Matthew McConaughey By Al Mannarino Adweek Podcasts To Dine For Podcast: Blake Rockwell, Founder of Special Spectators By Adweek Staff Branding Ocean Spray Makes a Power Grab With Brand Refresh By David Kaplan Commerce View All Data Points Infographic: The Pandemic Created a New Category of Consumer By Eva Kis Travel & Transportation Uber Rolls Out New Features With Help From Ilana Glazer By Paul Hiebert CPG & Grocery Snacks Now Have a Theme Song With ‘Return of the Mack’ Remix By Paul Hiebert Metaverse Samsung Creates a Roblox Experience with Charli XCX in Latest Metaverse Experiment By Patrick Kulp CONVERGENT TV View All TV Upfronts Fox Pitches Marketers on Content, Sports and Streaming in Pre-Recorded Upfront By Mollie Cahillane TV Upfronts NBCU Kicks Off In-Person Upfront Week With Showstopping, Star-Studded Spectacle By Bill Bradley TV Upfronts NBC’s Fall Schedule Features Quantum Leap Reboot, George Lopez Sitcom By Bill Bradley TV Upfronts Fox Opts Against Setting Fall Schedule Ahead of Upfront, Adds New Gordon Ramsay Series By Mollie Cahillane Creativity View All Diversity, Equity and Inclusion For Latinx-Owned Brands, Pop-Up Shops Aren’t Just Convenient—They’re a Lifeline By Natalie Venegas Automotive These Volkswagens Truly Don’t Want to Be Serviced by Anyone Else in New Ads By Sara Century Food & Beverage Tillamook Continues Its ‘Partnership for Creamier Ice Cream’ With Jenny Slate By Shannon Miller Creative AAPI Creative Spotlight: David Lee Channels the Brand’s Ethos to Make Something Memorable By Sara Century Inside the Brand View All CMO Moves Anthropologie’s CMO on Thinking Monumental, Not Incremental By Matt Kerbel Innovators Domino’s SVP Kate Trumbull on Serving Up the Unexpected By Matt Kerbel CMO Moves Magnolia Bakery’s CMO on Maintaining Familiarity While Evolving the Brand By Matt Kerbel Women Trailblazers How Maya Lasry Got To Where She is Today: ‘Fast & Furious’ Ads and Early Social Media By Luz Corona Media View All Leadership & Talent From Print to Broadcasting, With a Detour at EasyJet By Stephen Lepitak Platforms As Meta Stumbles, Major Advertisers Are Finding Other Platforms Do the Job Just as Well By Catherine Perloff Platforms BeReal: How to Sign Up for BeReal By Brandy Shaul TV Upfronts During Upfronts Week, YouTube Wants to Be Seen as Better Than TV By Catherine Perloff Performance Marketing View All Customer Acquisition Going Beyond Modeling to Find New Customer Acquisition Targets By Stephen H. Yu Customer Experience Why You Should Care More About Customer Satisfaction Than You Currently Do By Jordan Buning Travel & Transportation Harnessing Gen Z’s Summer Travel Wanderlust By Jessica Hawthorne-Castro Performance Marketing Why Brand-Creator Partnerships Are Prioritizing Expertise and Diversity Over Fame By Mya Papolu Programmatic View All Platforms In Four Months, Neeva has Grown to Half a Million Monthly Active Users By Trishla Ostwal Platforms Still a Valuable Currency of Advertising, Location Data Is Under the Microscope By Catherine Perloff Data Security YouTube Hopes to Improve Reach With New Brand Safety Tools By Catherine Perloff Platforms New Google Tools Give People More Control Over Specific Ads By Meseret Ambachew Social Marketing View All Voice Marketers Up! Lessons From the Kentucky Derby on Reaching Young Audiences By Karen Freberg Leadership & Talent Colleen DeCourcy Joins Snap as Chief Creative Officer By Kyle O’Brien Sports Marketing Meta Lets Fans With Meta Quest 2 Headsets Post Up in NBA Lane on Horizon Worlds By David Cohen Streaming & OTT What Is the Optimal Marketing Mix of Linear TV, Streaming Services, TikTok? By David Cohen
