Editor’s Pick Retailing Consumer Spend Fails to Impress on Black Friday 2021 By Lisa Lacy Advertising This Christmas Ad Takes on Climate Change With a Hopeful Message By Brittaney Kiefer Adweek Branded The Metaverse Explained Dept The Future of Agencies How Agencies in Europe Prepared for the Return to Office By Stephen Lepitak AdFreak Hormel and Coolio Bring You the Gift of Bacon-Scented Wrapping Paper By Natalie Venegas BRANDSHARE FROM EYEOTA Future-Proof Your Marketing by Putting Consumer Privacy First Food & Beverage View All Experiential Stella Artois’ Restaurant Concept Took Experiential to a New Level. Now It’s Going Global By David Griner Food & Beverage Rewriting an Opera to Celebrate a Potato By Stephen Lepitak AdFreak Hormel and Coolio Bring You the Gift of Bacon-Scented Wrapping Paper By Natalie Venegas Young Influentials Kim and Vanessa Pham Are on a Mission to Bring Asian Cuisine to Every Kitchen By Chloé Harper Gold Fashion & Apparel View All Fashion & Apparel ‘Hands-Free’ Shoe Brand Kizik Gets Physical to Prove Its Point in Slapstick Campaign By T.L. Stanley Leadership & Talent How Designing T-Shirts Led Michelle Wahler to Beyond Yoga By Chloé Harper Gold Sports Marketing Champs Sports x Eastbay Tackles Performance and Lifestyle With Brand Unification By Rafael Canton Fashion & Apparel True Religion and 2 Chainz Team Up for a Limited-Edition Capsule Collection By Shannon Miller Streaming & OTT View All Streaming & OTT Peacock Looks to Grab Its Share of Large Thanksgiving Day Audience By Kelsey Sutton Streaming & OTT Hulu Lowers Annual Black Friday Deal to 99 Cents a Month For New Subscribers By Mollie Cahillane Streaming & OTT TikTok TV App Extended to More Smart TV Platforms By David Cohen Programming & Performance BET Elevates President Scott Mills to CEO By Jason Lynch Promoted Content View All The Real Deal on Finding Fertility Information Online By Verywell Family A Marketer’s Guide to Twitch By Amazon Ads The Keys to Optimizing Your Next Digital Campaign By Similarweb Your Complete Guide to CTV Audience Data By MNTN Partner Experts View All 3 Marketing Tactics That Local Businesses Can Adopt to Drive Profitability By Bob Lanham 5 Marketing Leaders Share Tips for Building Agile Teams By Ashley Bergren PrettyLittleThing Doubled Down on Personalized Media; Its Revenue Jumped 38% By Elliott Clayton Here’s Why Every Creative Should Include Audio in Their Campaigns By Chelsea Jade Campbell Microlearning View All Understanding How Social Values Can Help Brands Build Trust and Make Connections How to Use Video at Every Stage of the Customer Journey Connected TV Enables Effective Audience-First Advertising Subscriber Onboarding and Engagement Done Right Adweek Podcasts View All Metaverse Marketing Podcast Catch Up on Season 1 of Adweek’s Metaverse Marketing Podcast By Al Mannarino, Nick Gardner CMO Moves Wendy’s Carl Loredo on Growing the “Challenger Brand with a Charm” By Jordan Praitano Adweek Podcasts Adweek Podcast: The Young Influentials Creating Change in Their Industries By Al Mannarino Business of Marketing The Wall Street Journal Continues to Scale Its Subscription Business By Al Mannarino Magazine Women in Sports Adweek’s 2021 Most Powerful Women in Sports: 34 Leaders Moving Athletics Forward for Everyone By Adweek Staff Women in Sports Simone Biles Champions Her Humanity—and the Sports World Is Better for It By Shannon Miller Voice How Reworking My Schedule Is Helping Me Rewrite the Working Supermom Myth By Alexandra Brown Data Points Infographic: What Is Everyone Doing on Their Second Screens? By Eva Kis In case you missed it Sustainability Advertising to Save the Earth: the Campaigns of COP26 By Stephen Lepitak & Brittaney Kiefer Retailing Catherine O’Hara Loses Kevin (Hart) in Chase’s Home Alone Throwback Holiday Ad By Sara Century AdFreak Squid Game Inspired an App to Drop 10,000 of These Cards in New York and Miami By T.L. Stanley Columnist Network The Metaverse Doesn’t Always Stay in the Metaverse By Christina Wootton The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All The Future of Agencies How Agencies in Europe Prepared for the Return to Office By Stephen Lepitak Accounts Eli Lilly Awards U.S. Media Business to Publicis Groupe’s Zenith By Olivia Morley Voice Democratizing PTO in the Ad Industry: Hope For a New Standard By Lauren McGuire The Future of Agencies What Agencies Can Learn From Havas New York’s B Corp Certification By Olivia Morley Brand Marketing View All Sports Marketing New Ads From the NHL Assures Fans That This Season Will Be Anything But ‘Regular’ By Shannon Miller AdFreak Cards Against Humanity Will Pay You For Random Tasks This Black Friday By Natalie Venegas Voice A Lifeline for the Subscription Box Model Beyond the Pandemic By Cory Munchbach Brandweek In an Evolving Sports Market, There’s Plenty of Room for Women in Leadership By Alexandra Carter Commerce View All Retailing Consumer Spend Fails to Impress on Black Friday 2021 By Lisa Lacy Voice What Marketers Need to Know About the Changing Luxury Landscape By Sander Volten Beer, Spirits & Cannabis Happy Danksgiving: How the Holiday Season Has Become a Boom Time for Cannabis By T.L. Stanley Beer, Spirits & Cannabis For Green Wednesday, Cannabis Retailers Are Firing Up the In-Store Experience By T.L. Stanley CONVERGENT TV View All Streaming & OTT Peacock Looks to Grab Its Share of Large Thanksgiving Day Audience By Kelsey Sutton Streaming & OTT Hulu Lowers Annual Black Friday Deal to 99 Cents a Month For New Subscribers By Mollie Cahillane Programming & Performance BET Elevates President Scott Mills to CEO By Jason Lynch Programming & Performance AMC Networks CFO Christina Spade Adds COO Role By Mollie Cahillane Creativity View All Experiential Stella Artois’ Restaurant Concept Took Experiential to a New Level. Now It’s Going Global By David Griner Advertising This Christmas Ad Takes on Climate Change With a Hopeful Message By Brittaney Kiefer Ad of the Day Apple’s Holiday Ad, From Ivan and Jason Reitman, Is About the Long Wait to Be Reunited By David Griner Ad of the Day Santa Is Gay in This Heartfelt Christmas Ad From the Norwegian Postal Service By Brittaney Kiefer Inside the Brand View All Women Trailblazers How to Turn Your Media Experience Into a Celeb Brand-Building Powerhouse By Luz Corona CMO Moves Wendy’s Carl Loredo on Growing the “Challenger Brand with a Charm” By Jordan Praitano Business of Marketing The Wall Street Journal Continues to Scale Its Subscription Business By Al Mannarino Women Trailblazers ‘Real Change Requires a Movement, Not a Moment’—NHL EVP on Diversity in Hockey By Luz Corona Media View All Publishing This Vietnamese Publisher Is Expanding to Target 5 Million Ex-Pats in the US and Beyond By Mark Stenberg Platforms Reddit to Shut Down Dubsmash Feb. 22, 2022 By David Cohen Audio & Podcasting Clubhouse: 5.5M Pinned Links Clicked in 1st Month By David Cohen Metaverse Marketing Podcast Catch Up on Season 1 of Adweek’s Metaverse Marketing Podcast By Al Mannarino, Nick Gardner Performance Marketing View All Columnist Network 5 Cognitive Biases CMOs Should Watch For When Making Decisions By Jake McKenzie Performance Marketing Place Exchange Gets Inside Uber OOH as Riders Return By David Kaplan Columnist Network Video Advertisers Are Moving On From That ‘One Great Ad’ Approach By Adit Abhyankar Performance Marketing Holiday Catalogs Feel the Impact of Labor Shortages, Supply Chain (and yes, the Pandemic) By Tara Weiss Programmatic View All Connected TV Advertisers Handed Direct Access to NBCUniversal’s Peacock Through Yahoo Deal By Meseret Ambachew Politics Meta Exempts Some Ads From Policy on Social Issues, Elections, Politics By David Cohen Platforms Facebook Begins Testing New News Feed Controls for Advertisers, Users By David Cohen Programmatic Cookie Alternative Custodian Prebid Boosts Board With News Corp and Mediavine Execs By Meseret Ambachew Social Marketing View All Artificial Intelligence Meta Quest Teams Up With VMLY&R on Holiday Campaign By David Cohen Platforms TikTok Shares Its Inaugural Culture Driver List By David Cohen Metaverse Meta Looks to Prep Businesses for the Metaverse By David Cohen AdFreak Have You Heard of Kum & Go’s Kyle Scheele Meale? A Look Inside the Stunt That Swept TikTok By Shannon Miller
