Editor’s Pick Media Agencies The Driving Force Behind Omnicom Media Group’s New Expertise and Products? Its Centers of Excellence By Olivia Morley Travel & Transportation Bizarre Harmon Brothers Ad for Next Vacay Stars Traveling Tree Woman By Samantha Nelson BRANDSHARE Navigating the Fragmented Identity Landscape in 2022 Adform Programming & Performance The Grammys Move to April 3 on CBS and Paramount+ After Omicron Postponement By Mollie Cahillane AdFreak Taco Bell Is Enlisting Fans to Create the Next Cinematic Nacho Fries Ad By Natalie Venegas PARTNER EXPERT FROM LIVERAMP Here’s Why the Media Industry Needs to Embrace a Multi-Currency Strategy Super Bowl View All Sports Marketing PepsiCo and Frito-Lay Team Up for Road to the Super Bowl Campaign By Rafael Canton Measurement NBCU Sets iSpot.tv as First Alternative Measurement Partner By Jason Lynch Super Bowl EV Charging Brand Wallbox Will Advertise in the Super Bowl By Emmy Liederman Super Bowl Avocados From Mexico Launches a Homey Digital Experience Ahead of Super Bowl 56 By Natalie Venegas Augmented Reality View All Augmented Reality Los Angeles Rams, Immersiv.io Team Up on Lens for Snap’s Next-Generation Spectacles By David Cohen Chat & Messaging Snapchat Kicks Off New Year With 4 New Messaging Features By David Cohen Personnel/HR/Career Management Meta Drops 36 Spots on Glassdoor’s Best Places to Work in 2022 List By David Cohen CES Omnicom Media Group Spotlights Some of the Top Tech Trends From CES 2022 By Patrick Kulp Retail Media View All Retail Media Can Retail Media Crash the Cool Kids’ Party? By Elizabeth Marsten Retail Media Best Buy Expands Its Ad Business With Revamped In-House Media Unit By Paul Hiebert Outlook 8 Ways Shopping Will Evolve in 2022 By Lisa Lacy Retail Media 6 Retail Marketing Predictions for 2022 By Elizabeth Marsten Promoted Content View All 3 Opportunities to Create a More Equitable Healthcare Future for All By Dr. Jessica Shepherd MD, MBA, FACOG, Chief Medical Officer, Verywell Health Survey: Publishers See a Bright, Cookie-free Future By Lineup Systems The Keys to Optimizing Your Next Digital Campaign By Similarweb Research: The Intersection of Physical and Digital Commerce By Inmar Intelligence Partner Experts View All Focus on the Facts and Stop Guessing Who Your Future Customers Are By Loch Rose A Look Back at Some of Most Innovative Audio Campaigns of 2021 By Roger Sho Gehrmann How Marketers Can Best Harness Their First-Party Assets for Personalization By Mia Nolan How AI Is Paving the Way to Greater Humanity in Marketing By Amy Heidersbach Microlearning View All The Power of Advertising on the Second Screen Understanding How Social Values Can Help Brands Build Trust and Make Connections Mastering the Art and Science of Subscriber Care How Publisher Audits Reduce Fraud Risk and Improve ROI Adweek Podcasts View All Adweek Podcasts Adweek Podcast: Marketing’s Addiction to the ’90s By Al Mannarino Adweek Podcasts Adweek Podcast: Everything to Expect in 2022 By Al Mannarino Adweek Podcasts Adweek Podcast: The Origin Story of ‘I’m Lovin’ It’ By Al Mannarino Business of Marketing The Future of Leadership, DEI and Sustainability According to Antonio Lucio By Al Mannarino Magazine Outlook Editor’s Letter: Introducing Adweek’s 2022 Global Theme By Stephanie Paterik Outlook Adweek’s 2022 Outlook for Media, Marketing and Tech By Adweek Staff Outlook Programmatic Players Lunge Toward Connected TV in 2022 By Zach Rodgers Voice 5 Ways to Make the Most of CES 2022 By Lena Petersen In case you missed it Ads of the Year 2021’s Best Ads Mashup in Less Than 3 Minutes By Breana Mallamaci Outlook 15 Creative-First Agencies We’re Watching in 2022 By Jameson Fleming Year in Review Top 5 Cannabis Marketing Moves of 2021 By T.L. Stanley Ads of the Year The Top 10 Weirdest Ads of 2021 By Brittaney Kiefer The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Media Agencies The Driving Force Behind Omnicom Media Group’s New Expertise and Products? Its Centers of Excellence By Olivia Morley Leadership & Talent Mediabrands Promotes Lynn Lewis to Global CMO By Olivia Morley Accounts Movistar Hires Wunderman Thompson and Accenture Interactive to Support New Brand Strategy By Stephen Lepitak Diversity, Equity and Inclusion 4A’s Foundation and Spotify Launch Collaborative Fellowship to Uplift Black Creatives By Emmy Liederman Brand Marketing View All Travel & Transportation Bizarre Harmon Brothers Ad for Next Vacay Stars Traveling Tree Woman By Samantha Nelson Branding Carla Piñeyro Sublett Out as IBM’s CMO as Tech Company Streamlines Roles By David Kaplan AdFreak Taco Bell Is Enlisting Fans to Create the Next Cinematic Nacho Fries Ad By Natalie Venegas CPG & Grocery ‘Notflix and Chill’ With New Sketch Comedy Series From I Can’t Believe It’s Not Butter By Sara Century Commerce View All Gaming Buying Activision Blizzard Is a Metaverse Play by Microsoft By Rafael Canton, Paul Hiebert Ecommerce GM Wants You to Buy Your Next Used Car Online By Lisa Lacy Fashion & Apparel This Capsule Collection Celebrates Muhammad Ali’s 80th Birthday By Lisa Lacy Emerging Tech Postmates Spinoff Claims Its Delivery Robots Require No Human Assistance By Patrick Kulp CONVERGENT TV View All Programming & Performance The Grammys Move to April 3 on CBS and Paramount+ After Omicron Postponement By Mollie Cahillane Streaming & OTT YouTube Significantly Scales Back Originals Slate as Chief Susanne Daniels Exits By Mollie Cahillane Voice What Makes The Golden Girls Television’s Blue Chip Brand By Andrew Almendras TCA Press Tour Why Fox Delayed Its Biggest Midseason Show and Is Binge Releasing a New Comedy By Jason Lynch Creativity View All Health and Wellness Refusing Help Is Like Free-Falling Without a Parachute in BetterHelp’s New Campaign By Rebecca Theodore-Vachon Streaming & OTT Why Netflix Installed Park Benches in Cities With a Hidden Message By Brittaney Kiefer Gaming Samsung Created a Dark Fantasy World to Herald a New Era of Mobile Gaming By Brittaney Kiefer Health and Wellness The Flu Campaign That Literally Sneezes on its Audience By Stephen Lepitak Inside the Brand View All Innovators Taco Bell’s Matt Prince Has Always Seen the Brand’s Timeless Potential By Al Mannarino Women Trailblazers Former PR Exec Makes the Earth Her Client as Eco-Activist By Luz Corona C-Suite The Latest CMOs Making Moves By Heide Palermo Business of Marketing The Future of Leadership, DEI and Sustainability According to Antonio Lucio By Al Mannarino Media View All Leadership & Talent Report: Nick Tran Suddenly Departs TikTok By David Cohen Platforms Reddit Overhauls Blocking Experience By David Cohen Outlook Creating a Future of Health Equity With Johnson & Johnson By Alexandra Carter Platforms Twitter Extends Test of Reporting Misinformation to 3 New Countries By David Cohen Performance Marketing View All Retail Media Can Retail Media Crash the Cool Kids’ Party? By Elizabeth Marsten Performance Marketing 5 Performance Marketing Trends to Watch in 2022 By Jessica Hawthorne-Castro Performance Marketing To Connect Consumers’ Searches to Brands, Focus on Delivering Answers, Not Keywords By Jane L. Levere, David Kaplan Columnist Network Before Your Company Invests in AI, Ask Whether There’s a Real Customer Need By Stan Pavlovsky Programmatic View All Programmatic Ampersand Now an Official Seller of Altice’s Addressable Inventory By Meseret Ambachew Leadership & Talent Teads Promotes Monique Pintarelli to Chief Revenue Officer to Lead US Operations By Stephen Lepitak Ad Tech Facebook, Google Slapped With Hefty Fines by French Privacy Watchdogs By Trishla Ostwal Programmatic Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting By Meseret Ambachew Social Marketing View All Augmented Reality Los Angeles Rams, Immersiv.io Team Up on Lens for Snap’s Next-Generation Spectacles By David Cohen Sports Marketing PGA Tour to Tee Up Twitter Spaces During Its 2022 Season By David Cohen Sports Marketing LaLiga Kicks Off Facebook Fantasy Game LaLiga 3 to Win By David Cohen Out of Home Twitter Kicks Off Out-of-Home Campaign Featuring Celebrities’ Affirmation Tweets By David Cohen
