Editor’s Pick Sports Marketing News Guy Fieri and Pepsi Turn Super Bowl Vegas into Flavortown By Jason Notte AdFreak Why Animated Ads Hit Harder By Stephen Lepitak BRANDSHARE Enhance Your First-Party Signals With Lookalike Audiences Amazon Ads Health and Wellness A Charity’s Unusual Christmas Story Imagines if Santa Fought Cancer By Brittaney Kiefer Super Bowl Commercials Dove Returns to the Super Bowl With Body Positivity Spot to Help Keep Girls in Sports By Kyle O’Brien FROM ADWEEK BRANDED WITH QUID Research: The Untapped Power of Customer Insights Magazine View All Sports Marketing News Naomi Osaka Built a Business Empire, and a Family, in Time Off From Tennis By Jason Notte C-Suite It’s Time Agency Teams Had a Direct Line to the Client CEO By Rebecca Stewart C-Suite Special Feature: Connection & Collaboration By Adweek Staff The Adweek 50 The Adweek 50: Honoring Indispensable, Behind-the-Scenes Business Leaders By Chris Ariens In case you missed it Sustainability News Megadeth Drummer Helps Raise Awareness of Heavy Metal Contamination for Brazilian NGO By Samantha Nelson TV Upfronts How Disney Got Hundreds of Sponsors for Its Holiday and Sports Content By Bill Bradley Creative Advertising Hidden Gems: The 10 Best Ads of 2023 That You Haven’t Seen By T.L. Stanley & Brittaney Kiefer Leadership & Talent Air Fryer Maker SharkNinja Names Puma’s Brand Chief Adam Petrick as Global CMO By Stephen Lepitak The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New