EDITOR'S PICKSPublishers Increasingly Want to Put Their Money Where Alexa's Mouth Isby Sara JerdePublishers Increasingly Want to Put Their Money Where Alexa's Mouth Isby Sara JerdePublishers Increasingly Want to Put Their Money Where Alexa's Mouth Isby Sara JerdePublishers Increasingly Want to Put Their Money Where Alexa's Mouth Isby Sara JerdePerspectiveDid Nike’s Swoosh Make the Brand Famous, or Is It the Other Way Around?by Robert KlaraInfluencersHow the Stars of The Bachelor Turn Their Instagram Accounts Into 'QVC on Steroids'by Diana PearlLeadership & TalentThese Marketers Left Their Client-Side Jobs to Launch a Do-It-All Experiential Agencyby Diana PearlDigitalNew Zealand Brands Suspend Ads on Facebook and Google Following Christchurch Terrorist Attackby Lisa LacyMachines Will Be Smarter Than Humans Within 30 Years, SingularityNet's Founder SaysBen Goertzel wants to make sure AI doesn’t wipe out humanity.Facetime: Adweek Celebrates Third Annual Arc Awards at SXSWThe event was presented by Screenvision Media.Who Is Today's Top Advertiser? Vote Your Brand Picks in Adweek's March Adness BracketFor March Madness, Buffalo Wild Wings Made a Stool to Cool Guys' Jewels After a VasectomyIn Its First Converse Campaign, W+K Honors the Women Redefining Britain's Creative SceneOn the Adweek Podcast: Giant Spoon Shares What It's Learned Going Big With ExperientialThese 21 CMOs Are Channeling Tech to Get Consumers to Obsess About Their BrandsCan the 37 Year-Old Dissolution of AT&T Teach Us Anything About a Big-Tech Breakup?McDonald's U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to SimplicityPopular Now1 McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity2 Theranos and Elizabeth Holmes: the Marketing of Silicon Valley’s Favorite Villain3 Machines Will Be Smarter Than Humans Within 30 Years, SingularityNet’s Founder Says4 Data Points: What Consumers Really Want From Brands’ Content5 New Zealand Brands Suspend Ads on Facebook and Google Following Christchurch Terrorist AttackWho Is Today's Top Advertiser? Vote Your Brand Picks in Adweek's March Adness BracketFor March Madness, Buffalo Wild Wings Made a Stool to Cool Guys' Jewels After a VasectomyIn Its First Converse Campaign, W+K Honors the Women Redefining Britain's Creative SceneOn the Adweek Podcast: Giant Spoon Shares What It's Learned Going Big With ExperientialThese 21 CMOs Are Channeling Tech to Get Consumers to Obsess About Their BrandsCan the 37 Year-Old Dissolution of AT&T Teach Us Anything About a Big-Tech Breakup?McDonald's U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to SimplicityChallenger Brandspresented by View more >Want Your Brand to Be a Hit With Consumers? Try Partnering With a Musicianby Lindsay RittenhouseHow Drone Racing League Is Integrating Brands Into Its Racesby Marty SwantHow Walmart's In-House Incubator Is Imagining Virtual Reality for Retailby Marty SwantThe Best Shots From Our Brandweek: Challenger Brands Summitby Adweek StaffView more >This Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekCMTO EventThese 21 CMOs Are Channeling Tech to Get Consumers to Obsess About Their Brandsby Adweek StaffRetailAs the Classic Department Store Falters, These 4 Challengers Want to Upend the Retail Modelby Ann-Marie AlcántaraVoiceHow Mastering Customer Identity Will Help Your Brand Winby Jon Suarez-DavisData PointsData Points: What Consumers Really Want From Brands' Contentby Sammy NickallsIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsInternational Women's DayFor Women's Day, Budweiser Revived and Reimagined Three of Its Ads From the 1950sby David GrinerThe Big GameMeet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Lifeby Lindsay RittenhouseAd of the DayRidley Scott's Visual Odyssey for Hennessy Is a Gorgeous Exploration of Other Worldsby David GrinerThe Big GameHyundai’s Super Bowl Ad Shames Vegan Dinner Parties and Vegans Aren’t Happyby Ann-Marie AlcántaraAgenciesMcCann Ends 4-Year Battle Over U.S. Army Contractby Patrick CoffeeCreativityArby's Launched a Subscription Box, and It Sold Out in Less Than an Hourby Katie RichardsVoice2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can Improve Itby Jim WilsonAdFreakPopeyes Is Offering 'Emotional Support Chicken' to Help Comfort Holiday Travelersby David GrinerGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHow the Flyers Created Gritty, the Internet's Most Beloved MascotAgenciesAgenciesDailey Promotes Award-Winning ECD to Chief Creative Officerby Lindsay RittenhouseAgenciesMartin Sorrell's S4 Capital Stock Climbs After Releasing a Strong First Full-Year Reportby Lindsay RittenhouseWPP's Kantar Consolidates All Divisions Under Single Brand NameWhat Stagwell Group's Investment Means for the Future of MDC Partners and Its AgenciesQ&A: CEO Mark Penn Reveals His Plans for MDC Partners' Culture, Clients and Billion-Dollar DebtMDC Partners Reports 2.5% Annual Revenue Drop But Still Claims Best New Business Quarter in Two YearsTGI Fridays Sends Its $45 Million U.S. Media Account to UMStagwell Group Reportedly Agrees to $100 Million Investment in MDC PartnersView more in Agencies >Brand MarketingPerspectiveDid Nike’s Swoosh Make the Brand Famous, or Is It the Other Way Around?by Robert KlaraLeadership & TalentThese Marketers Left Their Client-Side Jobs to Launch a Do-It-All Experiential Agencyby Diana PearlFacetime: Adweek Celebrates Third Annual Arc Awards at SXSWFor March Madness, Buffalo Wild Wings Made a Stool to Cool Guys' Jewels After a VasectomyOn the Adweek Podcast: Giant Spoon Shares What It's Learned Going Big With ExperientialWho Is Today's Top Advertiser? Vote Your Brand Picks in Adweek's March Adness BracketCan the 37 Year-Old Dissolution of AT&T Teach Us Anything About a Big-Tech Breakup?In Its First Converse Campaign, W+K Honors the Women Redefining Britain's Creative SceneView more in Brand Marketing >CreativityAd of the DayAfter Watching This Ad for a New Low-Carb Beer, You May Feel Surprisingly Chillby Doug ZangerVoiceThe Psychology Behind Brand Storytelling and Its Effect on Consumersby Jennifer LuxThis Powerful Story by Vicks Seeks to Break the Stigma of Children Living With HIVThe Giant Dog in This Ad Represents Something You Might Not See Coming. Then It Hits YouYou Can't Read These Insurance Billboards at Night. They Light Up Dangerous Roads InsteadThis Provocative United Way Campaign Reads Between the Lines of Why Kids Drop OutF1's New 3-Second Sonic Branding Is Actually a Chemical Brothers Song Sped to 15,000 BPMMM.LaFleur's New Campaign Is a Game of Empowering Mad LibsView more in Creativity >DigitalPublishers & PlatformsPublishers Increasingly Want to Put Their Money Where Alexa's Mouth Isby Sara JerdeLeadership & TalentMachines Will Be Smarter Than Humans Within 30 Years, SingularityNet's Founder Saysby Lisa LacyNew Zealand Brands Suspend Ads on Facebook and Google Following Christchurch Terrorist AttackWhy Elizabeth Warren Is the Teddy Roosevelt of 2019Tumblr’s Porn Ban-Related Pageview Drop Barely Registered Among Ad BuyersLook Past GDPR Into Data Privacy Rules on a State-by-State BasisTikTok: Here's How to Change Who Can Duet With YouLove Was in the Air for People on Facebook and Instagram in FebruaryView more in Digital >ProgrammaticProgrammaticSecurity Incident at Ad-Tech Platform Sizmek Affects Publicis Mediaby Patrick CoffeeAd Tech & Mar TechApp-ads.txt Rolls Out to Fight Mobile Ad Fraud, but Will Brands and Publishers Embrace It?by Shoshana WodinskyVoiceWhy the Legal Drinking Age Compliance Is a Difficult Policy to Adhere to in Digital Marketingby Oleg KorenfeldProgrammaticGoogle's Latest Ad-Tech Changes and the Likely Future Impactby Ronan ShieldsView more all coverage >TV / VideoProgramming & PerformanceKevin Tsujihara Steps Down as Warner Bros. CEO Following Casting Scandalby Jason LynchVoice4 Ways to Create an OTT Strategy That Entices Cord-Cuttersby Nola SolomonJordan Peele's Us Is the First Film to Take Over Spotify With a Playlist of Memorable Soundtrack HitsNBCUniversal Renames Audience Studio, Aligns Advanced Advertising Platform With Sky's AdSmartNBC Taps YouTube Star Lilly Singh as Carson Daly’s 1:35 a.m. ReplacementHallmark Channel Cuts Ties With Lori Loughlin After Arrest in College Cheating ScandalThe Good Fight Creators on Tackling Trump and Les Moonves, and Why There’s No Place Like HomeCBS and NBC Are Swapping Super Bowl Telecasts in 2021 and 2022View more in TV / Video >