Editor’s Pick Gaming How EA Sports Is Staying in the Game Despite End of FIFA Licensing Deal By Rafael Canton Columnist Network The Streaming Ecosystem Is Changing Everything. Where Do We Go From Here? By Anjali Midha Partner Expert 3 Ways Next-Gen Leaders Embrace Uncertainty and Drive Digital Transformation Google CPG & Grocery Liquid Death Doles Out 6-Figure Endorsement to a Pro Football ‘Hydration Assistant’ By T.L. Stanley Voice Why Your Story Shouldn’t Be What Gets Cut By Jennifer Bett Meyer PARTNER EXPERT FROM AMAZON ADS What Happens When Thursday Night Football Becomes Streaming-Only? 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Yu Performance Marketing Vote Now for Adweek’s 2022 Readers’ Choice: Best of Tech Partner Awards By Adweek Staff Retail Media The Top 5 Innovations in Retail Media Here Today (and Coming Tomorrow) By Elizabeth Marsten Programmatic View All Platforms Privacy Group Noyb Fires Off Another Round of GDPR Cookie Banner Complaints By Trishla Ostwal Media Publicis Health Media and Meta Find Legacy Interest-based Targeting Less Effective in Healthcare By Catherine Perloff The Future of Identity How Explore Georgia Finds Intrepid Travelers Without Using Cookies By Catherine Perloff Ad Tech Kargo Acquires Ziggeo to Expand Footprint Into Online Video By Catherine Perloff Social Marketing View All Platforms Which Are More Effective: Native or Repurposed TikTok Ads? By David Cohen Platforms Snap, GWI Study Touts Snapchat’s Unique Audience By David Cohen Platforms AI Helps Power New Meta Advantage Automated Ad Offerings By David Cohen B-to-B Meta Introduces B-to-B Targeting Segments By David Cohen
