Editor’s Pick

Life After Lockdown

Pepsi’s New Spot About Shared Germs Toes a Risky Line as We Emerge From Pandemic Isolation

By Kathryn Lundstrom


There’s no playbook for navigating a pandemic that upends daily life, but the right partner can help keep your business on track.

PARTNER EXPERT FROM GOOGLE

Why Google Is Prioritizing Investments in Privacy, Measurement and Automation

Latest News
Briefly

Viant’s Q1 Revenues Top $40 Million

By Ronan Shields

A woman in a coffee shop holds a CBD dropper and a coffee cup with C B Don't written on the screen
Beer, Spirits & Cannabis

Medterra’s Ads Want You to Learn the ‘CBDo’s and CBDon’ts’ of Shopping for CBD

By T.L. Stanley

OZY Fest
Event and Trade Show Marketing

What 2021’s Virtual OZY Fest Suggests About the Future of Events Marketing

By Erik Oster

The reflection of a planet is seen in a close-up image of a child's eye
Ad of the Day

Can You Spot the Child Warning Signs This Gorgeous Video Hides in Plain Sight?

By David Griner

Social Media
tiktok cmo katie puris
Social Media

TikTok’s Katie Puris Talks About the Power of a Purpose-Driven Guidebook

By Nicole Sara Sivens

Fitzco's Katy Tenerovich
Social Media

Fitzco Used Data Collection to Combat Emotionally-Charged Misinformation

By Nicole Sara Sivens

Jennifer “JJ” Healan, vice president of U.S. marketing, brand content and engagement at McDonald’s
Social Media

McDonalds’ Jennifer Healan on How to Stay Relevant When Marketing Your Brand

By Nicole Sara Sivens

Uber's Shivram Vaideeswaran
Social Media

Budding CMOs Must Leave Space for Magic, Says Uber’s Shivram Vaideeswaran

By Amma Marfo

International
The reflection of a planet is seen in a close-up image of a child's eye
Ad of the Day

Can You Spot the Child Warning Signs This Gorgeous Video Hides in Plain Sight?

By David Griner

The image of a ballerina is projected across the side of a highrise in a futuristic cityscape
Ad of the Day

Hong Kong Ballet Goes Cyberpunk for Its Latest Cinematic Ad Campaign

By T.L. Stanley

Brand Purpose

Marketing Group to Invest $100 Million in Underrepresented Talent, Challenger Brands

By Stephen Lepitak

A young woman happily plays in an orchestra
AdFreak

How a Favela Orchestra Brilliantly Used Soccer to Get Brazil Excited for Classical Music

By Sara Century

Promoted Content

How to Overcome Versioning Hassles and Make Feedback Effortless

By Ziflow

How Advertisers Can Get the Most Value From OTT Content

By Lynn Chealander, Director, Product Management, Xandr

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

Partner Experts

Cross-Screen TV Measurement Is the Key to Unlocking Today’s Upfronts

By Christine Grammier

Webex and GoDaddy CMOs Share How They Build Genuine Connections Through Emotional Storytelling

By Julie Cullinane

The Secret to Podcast Advertising Is Balancing Scalability With Listener Experience

By Claire Fanning

What Does the Next Wave of Retail Media Look Like?

By Ric Elert

Adweek Podcasts
Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: Naming the Top 30 CMOs

By Nick Gardner

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: Adweek’s Creator Visionary Awards

By Nick Gardner

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: How to Manage Stress in a Creative Industry

By Nick Gardner

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: How to Pitch a Covid Vaccine

By Nick Gardner

Magazine

This is a Profile
Artificial Intelligence

Marketers Embrace AI for Content Creation and Creative Inspiration

By Patrick Kulp



This is a Profile
Leadership & Talent

How Jonathan Hyla Inspires and Equips Neurodiverse Creatives via Clubhouse

By Jess Zafarris



This is a Profile
Data Points

Infographic: Brands Aren’t the Only Ones Changing Habits Following a Year of Disasters

By Nicole Ortiz



This is a Profile
Perspective

The Gucci Belt, With Immortalized Brass Initials, Is an Enduring Fashion Statement

By Robert Klara


In case you missed it

This is a Profile
Leadership & Talent

Chaka Sobhani Succeeds Liz Taylor as Leo Burnett Global CCO

By Stephen Lepitak



This is a Profile
Food & Beverage

In a Brand Refresh, Cracker Barrel Strikes a Reassuring—and Inclusive—Tone

By Robert Klara



This is a Profile
Health and Wellness

Motherhood Remains One of the Most Controversial Topics in Advertising

By Lisa Lacy



This is a Profile
PSAs

‘The Kids Are Not Alright’ in Sandy Hook Promise’s New PSAs About the Remote Schooling Era

By T.L. Stanley


The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace
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Agencies
A woman in a coffee shop holds a CBD dropper and a coffee cup with C B Don't written on the screen
Beer, Spirits & Cannabis

Medterra’s Ads Want You to Learn the ‘CBDo’s and CBDon’ts’ of Shopping for CBD

By T.L. Stanley

R/GA CEO Sean Lyons
Leadership & Talent

Following 2020 Leadership Shakeup, R/GA Says New Team Is Falling Into Place

By Erik Oster

Neil Christie Wieden Kennedy
Leadership & Talent

Neil Christie Reflects on 17 Years at W+K and the Musical Pitch That Led to an Iconic Ad

By Stephen Lepitak

OZY Fest
Event and Trade Show Marketing

What 2021’s Virtual OZY Fest Suggests About the Future of Events Marketing

By Erik Oster

Brand Marketing
Life After Lockdown

Pepsi’s New Spot About Shared Germs Toes a Risky Line as We Emerge From Pandemic Isolation

By Kathryn Lundstrom

Emerging Tech

More Than Half of Consumers Say the Pandemic Has Made AR More Important to Them

By Patrick Kulp

world map
Columnist Network

Why Pinterest Stopped Live Feedback With Creative Presentations

By Jim Habig

lebron james drinking a mountain dew beverage
CPG & Grocery

LeBron James Imagines Another Life for Himself in First Ad for Mountain Dew’s Rise Energy

By Paul Hiebert

Commerce
Smartphones show images of clothed people's bodies mapped into triangular segments.
Social Commerce

Walmart Acquires Fitting Room Tech Zeekit

By Lisa Lacy

mom working on a computer and feeding baby
Columnist Network

The World Is Reopening. Will Moms Get Left Behind?

By Amanda Goetz

Gwyneth Paltrow and celebrated decorator Brigette Romanek
Ecommerce

Rakuten Heightens Ecommerce Luxury Credentials by Partnering With Gwyneth Paltrow

By Stephen Lepitak

michelle obama smiling and hugging puppets waffles and mochi
Food & Beverage

Waffles, Mochi and the Obamas Inspire Healthy Eating Through Interactive Food Adventures

By Lisa Lacy

CONVERGENT TV
TV Upfronts

Disney Extends Major League Baseball TV Rights to ESPN+ as Streaming Momentum Slows

By Kelsey Sutton

TV Upfronts

The CW Will Expand Its Schedule to Saturday Nights in October

By Jason Lynch

friends cast
TV Upfronts

HBO Max to Release Friends Reunion a Year Later Than Planned

By Kelsey Sutton

NBCU Choose Your Destiny format
TV Upfronts

NBCUniversal Unveils 6 New Ad Formats Ahead of Upfronts

By Kelsey Sutton

Creativity
An older woman and younger woman embracing and smiling
Diversity, Equity and Inclusion

‘Our Stories Are Your Stories’ Campaign Puts Inclusive AAPI Community Front and Center

By Samantha Nelson

Food & Beverage

Stars of The Office Want to Help You ‘Cut Out’ This Summer in Cutwater-Cameo Partnership

By Samer Khudairi

BitClout
Voice

Why BitClout Is the Platform Brands and Marketers Must Watch

By Rebecca Batterman

Jonathan Hyla
Leadership & Talent

How Jonathan Hyla Inspires and Equips Neurodiverse Creatives via Clubhouse

By Jess Zafarris

Inside the Brand
Events

CMOs Are Thinking Differently About Keeping Top Talent Around in a Post-Covid World

By Patrick Kulp

Brand Purpose

How Brand Purpose Makes Personal Values Professional

By Lisa Lacy

Zoom screenshot of 3 speakers-1 man and 2 women.
Ecommerce

How CMOs from David’s Bridal and StockX Keep Post-Pandemic Innovation Alive

By Luz Corona

Business of Marketing

How a Viral TikTok Led to the Transformation of Ocean Spray’s Business

By Al Mannarino

Media
Blockchain

Facebook-Led Diem Association Cryptocurrency Project Pivots Again

By David Cohen

Diversity, Equity and Inclusion

Pew: Congressional Mentions of Asian Americans Spiked on Facebook, Twitter Since 2020

By David Cohen

Diversity, Equity and Inclusion

Instagram: How to Change Who Can See Your Pronouns

By Brandy Shaul

Audio & Podcasting

NFL to Discuss 2021 Schedule on Twitter Spaces

By David Cohen

Performance Marketing
Performance Marketing

Outer Brings Drop Culture to the Furniture Space

By Kaleigh Moore

Automotive

Volvo’s Reddit Campaign Calls on Community to Share Terrifying Car Crash Stories

By Tara Weiss

Websites

The Dos and Don’ts of Link-Building and Driving Traffic (Beyond SEO Tricks)

By Phil Frost

Data

14 Ways Brands Can Put One-to-One Marketing Back to Work

By Stephen H. Yu

Programmatic
Briefly

Viant’s Q1 Revenues Top $40 Million

By Ronan Shields

Briefly

Video Spurs PubMatic’s Q1 Revenues to $43.6 Million

By Andrew Blustein

Platforms

How Europe’s ‘Mr. TikTok’ Sees the App Growing in Importance, for Users and Advertisers

By Stephen Lepitak

Programmatic

Magnite Centers Future on CTV Following $60 Million Q1

By Andrew Blustein

Social Marketing
Diversity, Equity and Inclusion

TikTok, Dove Join Forces on Body Inclusivity and Acceptance

By David Cohen

B-to-B

LinkedIn Sales Navigator Quarterly Update Focuses on Current Relationships

By David Cohen

Coronavirus

Nextdoor, GlobalWebIndex Examine How Pandemic Changed Spending Habits

By David Cohen

tiktok cmo katie puris
Social Media

TikTok’s Katie Puris Talks About the Power of a Purpose-Driven Guidebook

By Nicole Sara Sivens