Editor’s Pick Programming & Performance The CW CEO Mark Pedowitz Out as Nexstar Closes Acquisition By Bill Bradley Health and Wellness This Comic Sans Dyslexia Awareness Campaign Wants to Change Design Habits By Stephen Lepitak Brandshare You’re Not Using CTV to Its Fullest Potential MNTN Adweek Podcasts Brandweek 2022: A Conversation on Entrepreneurial Spirit With Pharrell Williams By Al Mannarino Sports Marketing Inspired Marketing from the Soul of Philadelphia Helps Eagles Soar By Jason Notte PARTNER EXPERT FROM META The 3 Cs of an Activated Holiday Strategy Experiential View All Experiential Jack Morton Names Global Co-Presidents as CEO Josh McCall Transitions to Chairman By Kyle O’Brien Creative Disruption McDonald’s and Cactus Plant Flea Market Bring the Happy Meal Experience to Adults By Shannon Miller Experiential Citizens Bank Avoids Looking Like a Tourist as It Arrives in New York By Eva Kis, Leslie Blount Beer & Spirits Inside the Ryan Reynolds-Wrapped Aviation Gin Distillery in Portland By Jason Notte Programming & Performance View All Programming & Performance The CW CEO Mark Pedowitz Out as Nexstar Closes Acquisition By Bill Bradley Programming & Performance Trevor Noah Announces Surprise Daily Show Exit By Bill Bradley Streaming & OTT Alisa Bowen Elevated to Disney+ President By Bill Bradley Programming & Performance US Advertising Sales Projected to Pass $300 Billion for First Time Ever in 2022 By Bill Bradley Augmented Reality View All Augmented Reality Chopard Backs New My Happy Hearts Collection With Snapchat AR Try On Lens By David Cohen Sustainability Snap Covers the Brandenburg Gate in Plastic Waste (Virtually, of Course) By David Cohen Columnist Network Augmented Reality Drives Consumer Confidence During a Recession By Lauryl Schraedly Artificial Intelligence NBA All-Star Luka Dončić Turns Over TikTok Account to His AI Alter Ego By David Cohen Promoted Content View All Quiz: Test Your Knowledge of Classic TV Advertising By MNTN Will Consumers Greet Your Ads With “Ho Ho Ho” or “Ho Hum” This Holiday Season? 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Connected TV Enables Effective Audience-First Advertising Adweek Podcasts View All Adweek Podcasts Adweek Podcast: Yeah, That’s Probably a New Halftime Show By Al Mannarino Adweek Podcasts To Dine For Podcast: Joanna Griffiths, President and Founder of Knix By Al Mannarino Adweek Podcasts Brandweek 2022: A Conversation on Entrepreneurial Spirit With Pharrell Williams By Al Mannarino Adweek Podcasts Brandweek 2022: From Yogurt Brand to Modern Food Company By Al Mannarino Magazine Diversity, Equity and Inclusion Issa Rae Does More Than Talk About an Inclusive Entertainment Industry—She Builds It By Shannon Miller Metaverse Purpose-Led Brands Have an Opportunity to Diversify the Metaverse By Emmy Liederman Voice How to Be Mindful of Employee Burnout During Tough Times By Amy Small & Jillian Ingram Data Points Infographic: How Beauty Brands Can Make Sustainability Chic By Eva Kis In case you missed it Metaverse If Brands Want Web3 to Be Safe, They Need to Build It That Way By Rebecca Stewart Platforms Why Marketers Still Aren’t Sold on Social Shopping By Catherine Perloff Search Engine Optimization The Rise of Intent Media: How SEO Is Molding the Media Industry in Its Image By Mark Stenberg Branding Is the Branded Entertainment Renaissance Finally Here? By Brittaney Kiefer The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Creative Steamboat Ski and Resort Celebrates 60 Years With Cowboy Poetry Campaign By Kyle O’Brien In Memoriam Dan Wieden, Co-Founder of Wieden+Kennedy, Dies at 77 By Kyle O’Brien Experiential Jack Morton Names Global Co-Presidents as CEO Josh McCall Transitions to Chairman By Kyle O’Brien Food & Beverage Weed? No, Wheat. Shreddies Cereal Borrows the Trappings of Cannabis for its Own ‘Dispensary’ By T.L. Stanley Brand Marketing View All Adweek Podcasts To Dine For Podcast: Joanna Griffiths, President and Founder of Knix By Al Mannarino Adweek Podcasts Brandweek 2022: A Conversation on Entrepreneurial Spirit With Pharrell Williams By Al Mannarino Adweek Podcasts Brandweek 2022: From Yogurt Brand to Modern Food Company By Al Mannarino Sports Marketing New York Mets Look to Capture the Heart of the Big Apple Through Playoff Campaign By Rafael Canton Commerce View All Adweek Podcasts American Eagle Soars Toward the Future By Colin Daniels Amazon Roomba Would Bring Amazon One Step Closer to Rosie from The Jetsons By Lisa Lacy Metaverse Tim Hortons Celebrates National Coffee Day in the Metaverse By Patrick Kulp Branding Where Gen Z and Millennials Split on Brand Love By Paul Hiebert CONVERGENT TV View All Programming & Performance The CW CEO Mark Pedowitz Out as Nexstar Closes Acquisition By Bill Bradley Programming & Performance Trevor Noah Announces Surprise Daily Show Exit By Bill Bradley Streaming & OTT Alisa Bowen Elevated to Disney+ President By Bill Bradley Programming & Performance US Advertising Sales Projected to Pass $300 Billion for First Time Ever in 2022 By Bill Bradley Creativity View All Ukraine Illustrated Campaign Highlights the Plight of Dogs Orphaned in Ukraine By Stephen Lepitak Health and Wellness This Comic Sans Dyslexia Awareness Campaign Wants to Change Design Habits By Stephen Lepitak Adweek Podcasts Off Madison Podcast: How Ads Are Still Getting Disability Representation Wrong By Al Mannarino Diversity, Equity and Inclusion These Bolivian Skaters Linked With Samsung to Change the Culture’s Perception of Women By Natalie Venegas Inside the Brand View All CMO Moves Rare Beauty CMO on Seeing the World Outside 4 Office Walls By Jordan Praitano CMO Moves From Classroom to Boardroom, Adweek’s New Leadership Team on Bridging the Gap of Education in Marketing By Ann Marinovich CMO Moves Tricia Melton, CMO of Kids, Young Adults and Classics, Warner Brothers Discovery – Leveraging Legendary IP for Memorable Campaigns By Luz Corona Commerce Week How New Balance Became a Legacy Disruptor By Alexandra Bower Media View All Platforms TikTok: How to Use Clear Mode By Brandy Shaul Platforms TikTok: How to Filter Video Keywords By Brandy Shaul Adweek Podcasts Adweek Podcast: Yeah, That’s Probably a New Halftime Show By Al Mannarino Publishing Ads.Txt Mislabeling Is Flagrant and Costly. Here’s What’s Being Done About It By Mark Stenberg Performance Marketing View All Performance Marketing Abusers of Consumer Data Will Be Punished By Stephen H. Yu Sports Marketing This Year’s World Cup Is a Key Performance Marketing Opportunity for US Brands By Daniel Avshalom, Ozan Can Şişman Personalization Personalization and Privacy Can Live Under One Roof By Myles Kleeger Direct Mail Marketing Why the Surprising Rise of Direct Mail Is No Surprise at All By Joy Gendusa Programmatic View All Data Key Dates to Note for Upcoming State Privacy Laws By Trishla Ostwal B-to-B LinkedIn Details Several New Ad Features By David Cohen Platforms TikTok Has Removed More Than 54 Million Fake Accounts So Far This Year By Trishla Ostwal Platforms Nextdoor Adds Targeting Options for Public Agencies to Its Ad Platform By David Cohen Social Marketing View All Social Media How a Pride Campaign Caused a ‘Seismic’ Social Shift for Job Site Indeed By Stephen Lepitak Automotive Selling or Renting Real Estate, Selling Vehicles Via Facebook to Change Jan. 30 By David Cohen Augmented Reality Chopard Backs New My Happy Hearts Collection With Snapchat AR Try On Lens By David Cohen Sports Marketing Snap Hopes to Make Mark in European Soccer With LaLiga Deal By David Cohen
