Editor’s Pick Cannes Lions Cannes Lions’ Top Titanium Winner Aimed to Give a Victim of Violence the Life He Deserved By David Griner Cannabis Jones Soda Launches ‘Full Flavor, Full Dose’ Soft Drinks With a Cannabis Kick By T.L. 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Maximize the Value of First-Party Data for Today and Tomorrow Mastering the Art and Science of Subscriber Care Targeting People, Not Profiles Adweek Podcasts View All Adweek Podcasts Adweek Presents… Jennifer Garner and John Foraker, Co-Founders of Once Upon a Farm By Al Mannarino Adweek Podcasts Adweek Podcast: Cannes Lions 2022—’Confusing Times’ for Burger King and David Agency By Al Mannarino Adweek Podcasts Adweek Podcast: Cannes Lions 2022—Creative Marketer of the Year By Al Mannarino Adweek Podcasts The Great Fail: How Phar-Mor Went From Saving to Misbehaving By Debra Chen Magazine The Creative 100 Adweek’s Creative 100: The Most Innovative and Inspiring Individuals of 2022 By Adweek Staff The Creative 100 Creative 100: Innovators Reshaping the Media Landscape By Adweek Staff The Creative 100 Creative 100: TV and Streaming’s Top Innovators By Adweek Staff The Creative 100 Creative 100: Visual Innovators Grabbing the World’s Attention By Adweek Staff In case you missed it Branding Pepsi Will No Longer Sponsor the Super Bowl Halftime Show By Jason Notte & Paul Hiebert Ad Tech How Agencies Are Helping Brands Quit Cookies By Trishla Ostwal Influencers & Creators Doja Cat Is the Average Marketer’s Worst Nightmare. 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By David Kaplan Commerce View All Emerging Tech Ebay Acquires NFT Marketplace as It Expands Into Digital Collectibles By Patrick Kulp Augmented Reality Walmart’s App Gets an Augmented Reality Upgrade By Lisa Lacy Amazon Amazon’s Proteus Bot Is Coming to Make Warehouses ‘Safer’ By Lisa Lacy Emerging Tech Macy’s Creates NFT Collection Tied to 4th of July Fireworks Show By Patrick Kulp CONVERGENT TV View All TV Upfronts Fox Wraps Upfront Negotiations With CPM Increases of 9-12% By Bill Bradley Streaming & OTT HBO Max Adds Pause and Sequential Ad Formats, Updates Brand Block By Mollie Cahillane TV Upfronts How Disney Ad Sales Sold Out the Stanley Cup Finals in Its First Year With NHL Package By Mollie Cahillane Cannes Lions Patrick Stewart on Resurrecting Picard and Building Fandoms By Al Mannarino Creativity View All Cannes Lions Apple and Channel 4 Are Dual Winners of Cannes Lions Film Grand Prix By Brittaney Kiefer Cannes Lions Cannes Lions’ Top Titanium Winner Aimed to Give a Victim of Violence the Life He Deserved By David Griner Cannes Lions P&G’s Period Education Campaign Wins Sustainable Development Goals Grand Prix at Cannes By Kyle O’Brien, Brittaney Kiefer, David Griner Cannes Lions Pinterest’s Cannes Activation Aims for Offline Fulfillment By David Song Inside the Brand View All CMO Moves Philips Chief Marketing and E-Commerce Officer on Building Bonds Through the Brand By Jordan Praitano CMO Summit Leading Through Change With CrossLead By Alexandra Bower CMO Summit The New Rules of Employee Engagement With eos and Vice Media Group By Alexandra Bower Innovators Magnolia Bakery Wants to Send Your Mom Banana Pudding By Jordan Praitano Media View All Adweek Podcasts Adweek Podcast: Cannes Lions 2022—’Confusing Times’ for Burger King and David Agency By Al Mannarino Chat & Messaging Discord: How to Turn a Server Into a Community Server By Brandy Shaul Newsletters Axios Local Tops 1 Million Email Subscribers as it Eyes Its 24th City By Mark Stenberg Platforms Google Launches New Initiatives to Fund Journalism, While Facebook Reassesses By Mark Stenberg Performance Marketing View All Fin Tech Despite the Bear Market, Younger Generations Should Embrace ‘Buy and Hold’ Strategies Crypto, Neobanks, NFTs By Jessica Hawthorne-Castro Publishing It’s Not a Popularity Contest: Rewarding Publishers for Their Quality of Audience By Anthony Capano Measurement To Stop the CMO Revolving Door, Bring Brand and Performance Together By Adam Edwards Social Commerce Customers Want Personal Advisors, Not Advertisers By Étienne Mérineau Programmatic View All Programmatic A Marketer’s Guide to the Key Differences Between the Statewide Privacy Laws By Trishla Ostwal Platforms Prebid, of Header Bidding Fame, Sees Its Ranks Swell as Publishers Seek Shop Talk By Catherine Perloff, Mark Stenberg Diversity, Equity and Inclusion ‘I Have Given Up’: Adverse Blocking Continues to Burn LGBTQ+ Publishers By Lucinda Southern, Meseret Ambachew Data Data Location Companies Swear Off Tracking Sensitive Location Data By Trishla Ostwal Social Marketing View All Audio & Podcasting Spotify Debuts Live Events Feed By David Cohen Sports Marketing G4, WWE, Xfinity Bring Arena to TV, Twitch, YouTube By David Cohen Sports Marketing Glow Hopes to Win Best in Show for Westminster Kennel Club Dog Show Social Efforts By David Cohen Sports Marketing Twitter, GWI Study Soccer, World Cup Fans Prior to FIFA World Cup Qatar 2022 By David Cohen
