Editor’s Pick

Hot List

The 2021 Hot List: Praising the Year’s Standouts in TV, Publishing and Digital

By Jason Lynch

The 2021 TV Hot List: The Year’s Most Talked About Shows, Networks and People

By Adweek Staff

Short-Term Identity Solution Fixes Could Have Long-Term Risks

Adstra

The 2021 Publishing Hot List: Media Brands That Thrived via Innovation and Focus

By Adweek Staff

The 2021 Digital Hot List: The Players and Platforms Keeping Consumers On-Trend

By Lucinda Southern

While consumers expect and adapt to change one day at a time, brands are struggling to keep a pulse on where the future of ecommerce is heading.

BRANDSHARE FROM ROUNDEL

To Understand the Future of Ecommerce, Look at How Kids Behave

The Future of Agencies

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Independent Agencies

Watch Elevate: Independent Agencies

By Breana Mallamaci

The Future of Agencies

What Will It Take for Agencies to Retain Diverse Talent?

By Tiffany Moustakas

The Future of Agencies

One Year in as Dentsu CEO, Wendy Clark Explains Why It’s Growing Again—and How She’ll Keep it That Way

By Jameson Fleming

The Future of Agencies

To Survive A Competitive Talent Market, Agencies Must Rewrite Recruitment Rules

By Emmy Liederman

CPG & Grocery

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Why This Halloween Might Be the Biggest Ever for Candymakers

By Paul Hiebert

Quaker Oats Wants to Take a Bigger Bite of Breakfast

By Paul Hiebert

How Mondelēz International Built TikTok’s Biggest Snack Brands

By Paul Hiebert, Jess Zafarris

Food & Beverage

Rick and Morty and the Need for Bravery in Brand Partnerships

By Paul Hiebert

Sports Marketing

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Sports Marketing

Navy Federal Credit Union, NHL Extend Their Partnership

Programming & Performance

Mark Evans Named Fox Sports Ad Sales Chief as Seth Winter Sets Retirement

Sports Marketing

Google Signs on as First-Ever Presenting Sponsor for ESPN NBA Playoffs

By Mollie Cahillane

Sports Marketing

A ‘Cheat Day’ With 76er Tobias Harris Is Hoops With His Sister and KFC

By Rafael Canton

Promoted Content

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Take Advantage of the Latest Mobile Explosion

What Digital Transformation at Lightspeed Looks Like

Dealing With Data Deprecation the Right Way

Real-Time Intelligent Decision-Making Is Here

By SAS

Partner Experts

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What an Actual Zombie Has to Say About Better Digital Marketing

By Jonathan Posthumous

What’s Holding the Industry Back From More Inclusive Advertising? A Conversation with Deloitte’s Nicole Patterson

By Katherine Shappley

How PHD Is Guiding Its Clients Through the Connected TV Landscape

By Catherine Sullivan

5 Reasons to Use Branded Content on Social Media to Connect With Customers

By Joe Pospisil

Microlearning

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Connected TV Enables Effective Audience-First Advertising

Why Marketers Need Collaborative Work Management

The Keys to Building Your Customer Identity Framework

How to Use Video at Every Stage of the Customer Journey

Adweek Podcasts

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Poshmark’s Steven Tristan Young on Problem-Solving Over Perfection

By Heide Palermo

Metaverse Marketing Podcast

Metaverse Marketing Podcast: Who Am I in the Metaverse?

By Nick Gardner

Adweek Podcasts

Adweek Podcast: The State of Streaming

By Nick Gardner

Thrive Market’s Amina Pasha on Launching its First Shoppable Cookbook

By Jordan Praitano

Magazine

The 2021 Hot List: Praising the Year’s Standouts in TV, Publishing and Digital

By Jason Lynch

The 2021 TV Hot List: The Year’s Most Talked About Shows, Networks and People

By Adweek Staff

The 2021 Publishing Hot List: Media Brands That Thrived via Innovation and Focus

By Adweek Staff

The 2021 Digital Hot List: The Players and Platforms Keeping Consumers On-Trend

By Lucinda Southern

In case you missed it

Sports Marketing

The Dallas Cowboys Brand Has Outgrown Football

By Jason Notte

Health and Wellness

This ‘Public Cervix Announcement’ Gets Real About Aromas

By Shannon Miller

How an Intern Doubled Dating App Thursday’s Weekly Downloads With a $35 Budget

By Stephen Lepitak

Performance Marketing

BarkBox Reveals the Serious Process Behind Fun Dog Toys

By Tara Weiss

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

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Why Your Chief Executive Officer Should Also Be Your Chief Diversity Officer

By Rania Robinson

Most Consumers Bemoan Brands That Release Their Super Bowl Ad Early

By Jameson Fleming

Women Trailblazers

DDB Worldwide Celebrates Creative Trailblazer Phyllis Robinson’s 100th Birthday

By Emmy Liederman

How to Win the Challenge of the ‘Great Reassessment’

By Marla Kaplowitz

Brand Marketing

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Fashion & Apparel

The North Face’s Fall Campaign Brings the Mountain to the Streets

By David Kaplan

Turning Agencies Against Fossil Fuel Brands Harkens Back to the Tobacco Wars

By Kathryn Lundstrom, Emmy Liederman

SEAT Conveys Change in How We Move in Global Campaign That’s Not Just Focused on Cars

By Stephen Lepitak

Adweek’s 2021 Brand Storytelling Awards: See All the Winners

By Cat Weaver, David Kaplan

Commerce

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Infographic: People Are Ready for a Joyful, Though Cautious, Holiday Season

Why This Halloween Might Be the Biggest Ever for Candymakers

By Paul Hiebert

Beer, Spirits & Cannabis

Dispensary in Salem Draws on Region’s Witchy Past for Stigma-Busting Halloween Promotion

By T.L. Stanley

Mergers & Acquisitions

PayPal Reportedly Eyes $45B Acquisition of Pinterest

CONVERGENT TV

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The 2021 TV Hot List: The Year’s Most Talked About Shows, Networks and People

By Adweek Staff

When the Pandemic Struck, HBO and Casey Bloys Doubled Down on Big Creative Projects

By Kelsey Sutton

The 2021 Hot List: Praising the Year’s Standouts in TV, Publishing and Digital

Courtney A. Kemp Turned Starz’s ‘Power’ Into a Hit Franchise—and Now She’s Netflix-Bound

Creativity

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The Campaign Blocking Brands’ Greenwashing Ads During Global Climate Summit COP26

By Stephen Lepitak

Streaming & OTT

An Indie Streaming Service Takes on the Giants With a Clever Antidote to Bad Movies

By Brittaney Kiefer

Columnist Network

Investing in Upper-Funnel Marketing Is a Long-Term Play

By Stan Pavlovsky

Heinz Ketchup Enlists TikTok Creators for Blood-Soaked, Crowd-Sourced Horror Film

By Chloé Harper Gold

Inside the Brand

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Business of Marketing

Why P&G’s Walker and Company CEO’s Core Values Are a Driver of Business Success

By Al Mannarino

Poshmark’s Steven Tristan Young on Problem-Solving Over Perfection

By Heide Palermo

Women Trailblazers

For Twitter’s Head of Global Accessibility, Her Life’s Work Started at Home

Taboo Categories, Like Pooping, Inspire Tushy Founder to Innovate

By Julian Gamboa

Media

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How TikTok’s Vanessa Pappas Pushed the Platform Not Just to Survive, but to Thrive

Why Manny MUA Dove Headlong Into the Divisive Vaccine Debate, at the Urging of the President

By Lucinda Southern

The 2021 Publishing Hot List: Media Brands That Thrived via Innovation and Focus

By Adweek Staff

The 2021 Digital Hot List: The Players and Platforms Keeping Consumers On-Trend

By Lucinda Southern

Performance Marketing

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Performance Marketing

Reminder to Marketers: Don’t Be Creepy

By Stephen H. Yu

Performance Marketing

How Panda Express Reversed a Sales Slump With Direct Mail

Performance Marketing

To Reverse Declines, Direct Mail Updates Old Methods With Digital Touches

Performance Marketing

How GlaxoSmithKline Used Emotion Tracking to Hone Its Marketing for Arthritis Drug

Programmatic

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Mergers & Acquisitions

Azerion’s Inskin Media and PubGalaxy Acquisitions Extend Its European Presence

By Stephen Lepitak

Facebook Updates Steps to Continue Adapting to Apple iOS 14.5+

Instagram Details Insights Updates

The UK’s GDPR Overhaul: 5 Things to Be Aware Of

By Peter Wallace

Social Marketing

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Instagram Rolls Out Branded Content Ads for Reels

Chat & Messaging

Instagram: How to Use the Dune Chat Theme

By Brandy Shaul

Facebook Continues Efforts to Help SMBs Prep for Holiday Shopping Season

Will TikTok Users Scream When They Hear Ghostface?