EDITOR'S PICKSYouTube TV Is Taking Over the World Series Again With AR Ads and That Infamous Red Play Buttonby Jason LynchYouTube TV Is Taking Over the World Series Again With AR Ads and That Infamous Red Play Buttonby Jason LynchYouTube TV Is Taking Over the World Series Again With AR Ads and That Infamous Red Play Buttonby Jason LynchYouTube TV Is Taking Over the World Series Again With AR Ads and That Infamous Red Play Buttonby Jason LynchAgenciesOmnicom Picks Up Mercedes-Benz's $950 Million Global Media Businessby Patrick CoffeePoliticsIs Ted Cruz ‘Tough as Texas?’ These Richard Linklater-Directed Ads Doubt Itby Shannon MillerPerspectiveWhy Are Ouija Boards Still So Damn Creepy?by Robert KlaraAd of the DayThis Hilarious Ad Busts the Idea That Life Was Better Without Smartphonesby Doug ZangerHere's How 5G Will Change the Wireless Internet as We Know ItBut what is it and how does it work?Iconic Brand Mascots Are Shaving (and Growing) Mustaches to Support Men's HealthThe Movember Foundation partners with Mr. Monopoly, Mr. Peanut and more.What a Decentralized Web Means for Digital AdvertisingThe Cruel Halloween Trick of ‘Please Take One’ Is No Treat in New Reese’s AdPlanters Is the Newest Brand With a Beer, Which It's Calling Mr. IPA-NutCreator Kenya Barris Has Stepped Back, but Black-ish Will Continue Featuring IntegrationsIf You're Willing to Drive 12 Hours, Popeyes Will Reward You With Free ChickenThis Ad for Ubisoft’s New Game Is a Heart-Pounding, Fantastic Voyage to Wild WorldsIn These Charmingly Creepy Halloween Ads, the Undead Want to Talk to You About Life InsurancePopular Now1 Omnicom Picks Up Mercedes-Benz’s $950 Million Global Media Business2 The NYPD Is Investigating the Murder of a Longtime Agency Copywriter3 YouTube TV Is Taking Over the World Series Again With AR Ads and That Infamous Red Play Button4 This Hilarious Ad Busts the Idea That Life Was Better Without Smartphones5 An Opioid Addict’s Three-Day Detox Was Streamed to an NYC Video DisplayWhat a Decentralized Web Means for Digital AdvertisingThe Cruel Halloween Trick of ‘Please Take One’ Is No Treat in New Reese’s AdPlanters Is the Newest Brand With a Beer, Which It's Calling Mr. IPA-NutCreator Kenya Barris Has Stepped Back, but Black-ish Will Continue Featuring IntegrationsIf You're Willing to Drive 12 Hours, Popeyes Will Reward You With Free ChickenThis Ad for Ubisoft’s New Game Is a Heart-Pounding, Fantastic Voyage to Wild WorldsIn These Charmingly Creepy Halloween Ads, the Undead Want to Talk to You About Life InsuranceBrandweekThe latest coverage in brand marketingThe latest coverage in brand marketingThis is Brandweekby Adweek StaffM.Gemi Founder Cheryl Kaplan on Choosing the Right Influencers and the Value of Authenticityby Diana PearlRelive Brandweek Through Some of the Most Insightful Tweets From the Movement3 Factors Marketers Should Keep in Mind for Maximum Brand Impactby Ann-Marie AlcántaraView more >This Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekMagazine15 Status Quo Defiers Distinguishing Themselves as the Latest Generation of Challenger Brandsby T.L. StanleyEcommerceLocal Ecommerce Players Around the World Are Giving Amazon and Walmart a Run for Their Moneyby Lisa LacyAgenciesWhy Big Agency Names Aren't Nearly as Relevant as They Once Wereby Erik OsterEcommerceInstagram’s Future as a Social Commerce App Looks Murkier Than Everby Ann-Marie AlcántaraIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsCreativityRyan Reynolds' Snarky Out-of-Office Emails Are So Popular, They Melted His Gin Brand's Serversby David GrinerAgenciesPapa John's Founder Creates Website Begging Employees to Help Save 'Our Life's Work'by Lindsay RittenhouseAdFreakIf You Click on the Idiotic Offer in Snickers' New Banner Ad, the Brand Asks If You're OKby David GrinerAd of the DayLin-Manuel Miranda Takes You on a Very Personal Neighborhood Tour in AmEx's New Adby Gabriel BeltroneBrand MarketingOMG, Can P&G Literally Trademark LOL? WTF!by Lindsay RittenhouseAgenciesLand O'Lakes Spotlights Female Farmers in Its Feminist Reimagining of 'Old MacDonald Had a Farm'by Lindsay RittenhouseAdFreakThe Last Blockbuster Standing Now Has a Craft Beer Brewed in Its Honorby Doug ZangerAd of the DaySerena Williams' 'Voice of Belief' Sets the Tone in Poignant Nike U.S. Open Adby Erik OsterDigital Transformation PlaybookIN PARTNERSHIP WITHInfographic: CMOs Are Leading the Charge as Customer Experience Increasingly Requires Collaborationby Erik WanderMeet the New Chief Collaboration Officer: The CMOby Dan TynanEditor's Letter: The CMO Revolution Will Be Co-Createdby James CooperWhy the Future Belongs to CMO Collaboratorsby Jeannine FalconeView more in Digital Transformation >Streaming in a Connected WorldGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me.Sign Me UpPlease enter a valid email address×Please complete all fields×Please confirm with the Recaptcha×Recaptcha response was incorrect×You are already subscribed to this newsletter. To update your preferences, click here.×Thank you for subscribing.Please check your email to confirm×An error has occurred, please try again later×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagramYou are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHere's the Toys R Us Rebranding That Never Saw the Light of DayAgenciesAgenciesThe NYPD Is Investigating the Murder of a Longtime Agency Copywriterby Patrick CoffeeLeadership & TalentThis Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignoresby Janet StilsonHaymaker's Chief Creative Values Hybrid Talents Above AllGrey Wins Creative Review for McCormick & Co. and Frank's RedHotMDC Partners' DonerLA Names Its First PresidentWhy Big Agency Names Aren't Nearly as Relevant as They Once WereHow to Turn Creative Tension Into an Inspired Creative ProductMatch Finds Its Perfect Partner in 72andSunnyView more in Agencies >Brand MarketingBrand MarketingOn the Adweek Podcast: Challenger Brandsby Aneya FernandoData & InsightsBrands Should Take a Stand on Societal Issues But Avoid 'Goodwashing,' Study Saysby Kristina MonllosIconic Brand Mascots Are Shaving (and Growing) Mustaches to Support Men's HealthThe Drone Racing League Is Changing the Way Brands Partner With Sports LeaguesThis Marketing Agency Rented a Penthouse Apartment for Influencers to Use as a Photo Studio15 Status Quo Defiers Distinguishing Themselves as the Latest Generation of Challenger Brands3 Ways to Ensure Your Video Content Resonates With Your AudienceInfographic: How Brands Can Target Millennial Women During the HolidaysView more in Brand Marketing >CreativityAd of the DayThis Hilarious Ad Busts the Idea That Life Was Better Without Smartphonesby Doug ZangerVoiceHow Brands Can Traverse These 3 Common Music Partnership Misconceptionsby Jeremy HolleyPlanters Is the Newest Brand With a Beer, Which It's Calling Mr. IPA-NutThe Cruel Halloween Trick of ‘Please Take One’ Is No Treat in New Reese’s AdIf You're Willing to Drive 12 Hours, Popeyes Will Reward You With Free ChickenThis Ad for Ubisoft’s New Game Is a Heart-Pounding, Fantastic Voyage to Wild WorldsIn These Charmingly Creepy Halloween Ads, the Undead Want to Talk to You About Life InsuranceAn Opioid Addict's Three-Day Detox Was Streamed to an NYC Video DisplayView more in Creativity >DigitalVoiceHow Marketers and Telcos Can Collaborate Despite a Constantly Fluctuating Marketby Thomas WalleSocial Pro DailySoundCloud Is Now Integrated With Instagram Storiesby David CohenThe More, the Merrier: 6 People Can Now Participate in Video Chats via Instagram DirectFacebook Removed 68 Pages and 43 Accounts in Brazil for Misrepresentation, SpamHere's How 5G Will Change the Wireless Internet as We Know ItRefinery29 Is Laying Off About 40 EmployeesYouTube Revealed Costumes, Trailers and Other Things Trending for HalloweenCondé Nast Reorganizes Ad Team Under Pamela Drucker MannView more in Digital >ProgrammaticAd Tech & Mar TechWhat a Decentralized Web Means for Digital Advertisingby Lisa LacyProgrammatic4 Ad-Tech Stories You Need to Know This Weekby Ronan ShieldsVoiceHow to Avoid Being Scammed by Bid Caching Schemesby Victor WongSocial Pro DailyTenjin and Branch.io Are Becoming Snapchat Mobile Measurement Partnersby David CohenView more all coverage >TV / VideoTV / VideoTeens Watch Netflix Over Other Streaming Services, Survey Findsby Sara JerdeTV / VideoHulu Subscribers Can Add On Starz Ahead of Outlander Season 4 Premiereby Sara JerdeCreator Kenya Barris Has Stepped Back, but Black-ish Will Continue Featuring Integrations10 Scary Movies to Stream for HalloweenAMC’s Charlie Collier, and Not Gary Newman, Will Run Fox Network After the Disney MergerTurner Shuts Down Super DeluxeJimmy Kimmel Tells New Yorkers Trump Will Overhaul Lincoln Center With Mediocre BrandsSprint Is Selling Hulu's Live TV Service as an Add-On Option for SubscribersView more in TV / Video >