Editor’s Pick

Fashion & Apparel

To Attract Gen Z Shoppers, Macy’s Expands Its Private Brands

By Richard Collings

Beer, Spirits & Cannabis

Alcohol-Free Wine Brand Starla Channels Gucci, Not Sonoma, for Its First Ad Campaign

By T.L. Stanley

ADWEEK BRANDED

Professional Audiences Are More Than Their Job Titles

By Mediaocean

Travel & Transportation

Capital One Opens Airport Lounges for Travelers Ready to Spend

By Jason Notte

Sports Marketing

NBCUniversal CEO Says Tokyo Olympics Will Be Profitable Despite ‘Bad Luck’

By Kelsey Sutton

Not all retail media platforms are created equal and it’s not always apparent which ones are worth your digital marketing dollars.

BRANDSHARE FROM EPSILON

82% of CPG Brands Are Investing in a Retail Media Platform

Sports Marketing

sunisa lee

Sports Marketing

NBCUniversal CEO Says Tokyo Olympics Will Be Profitable Despite ‘Bad Luck’

By Kelsey Sutton

Sports Marketing

NBA Ramps Up Production of Live Videos for TikTok

Simone Biles

Sports Marketing

Tokyo Olympics Primetime Ratings Stumble, But NBCU Still Eyes Big Ad Revenue

Perspective

The Olympics Is Showing Its Age as Major Brands Question Whether It’s Worth Advertising In

By Robert Klara

Travel & Transportation

What's in Your Airport? CapitalOne Opens Airport Lounges for Travelers Ready to Spend

Travel & Transportation

Capital One Opens Airport Lounges for Travelers Ready to Spend

acations are Back! How European Travel Brands are Attracting Tourists

Travel & Transportation

Vacations Are Back! How European Travel Brands Are Attracting Tourists

By Brittaney Kiefer

A woman in a cat cafe

Technology

Microsoft Teams Transports Homebound Travelers to Tokyo in Worldly Campaign

By Sara Century

American Cruise Lines river cruise in Puget Sound

Travel & Transportation

A River Runs Through It: Small Cruises Are Back—But Pandemic Challenges Complicate Resurgence

NexTech

NexTech

IPG Announces It Will Join UID2 as Its First Closed Operator

By Mark Stenberg

NexTech

Why Simply Having First-Party Data Is Only the Beginning

By Paul Hiebert

NexTech

Mark Read Talks About How WPP Shifted During Covid

By Kyle O’Brien

Sir Martin Sorrell

NexTech

‘You Ain’t Seen Nothing Yet’: S4 Capital’s Sir Martin Sorrell on Digital Growth

By Kathryn Lundstrom

Promoted Content

3 New Behaviors of Media Consumers and What to Do About Them

How Marketers Can Better Understand the American Gambler

By Hoang Nguyen, Business Data Journalist, YouGov

Stopping Churn Doesn’t Have to Be Hard or Expensive

The Real Deal on SMS Marketing

Partner Experts

Harness the Power of Sound to Improve Mental Health and Well-Being

By Steve Keller

Launching Health Brands With Facebook

By Jenny Streets

What’s Your Strategy for Thriving in a First-Party Data World?

By Dennis Ellis

How Geico Became One of the Most Followed Brands on YouTube

By Ross Jauncey

Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

Adweek Podcasts

Business of Marketing

How SAP.IO Drives Innovation and Growth for Startups and Customers Around the World

By Al Mannarino

Trevor Beattie

Adweek Podcasts

The Celebrated British Creative Director Counting Down to his Flight into Space

By Stephen Lepitak

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: How to Market Commercial Space Travel

By Nick Gardner

CMO Moves

Carter’s Inc. Jeff Jenkins Shares How the Brand Is Bringing Childhood Dreams to Life

By Jordan Praitano

Magazine

NexTech

CEO Mark Read Discusses WPP’s Data-Focused Shift Toward a New Digital Age

By Ronan Shields

Ad Tech

Meet the Winners of the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

By Cat Weaver

Sports Marketing

Peacock Gets an Olympic-Size Promotion a Year Later Than Expected

By Kelsey Sutton

Data Points

Infographic: Social Media Conversations Around Crypto and NFTs Soar in 2021

By Nicole Ortiz

In case you missed it

Cannes Lions

Check Out All the Campaigns That Won Top Honors at Cannes Lions 2021

By David Griner

Performance Marketing

How Brands Are Grappling With TikTok’s Comment Section

By Emmy Liederman

Diversity, Equity and Inclusion

When Will Gen X Women Have Their Marketing Moment?

By Tiffany Moustakas

Experiential

Harry Potter Goes Experiential in New York, Pointing to Retail’s Future

By Richard Collings

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

Accenture Interactive Makes First Italian Acquisition with Openmind

Mergers & Acquisitions

Accenture Interactive Makes First Italian Acquisition With Openmind

By Stephen Lepitak

IPA president Julian Douglas

Leadership & Talent

‘Don’t Duck It’—IPA President Julian Douglas’ Message on Industry Assault and Harassment

By Stephen Lepitak

Columnist Network

Brands Must Actively Combat Burnout as They Move to Hybrid Work

By Stephanie Nerlich

Illustration of two people talking about the Cannes Lions festival

Cannes Lions

Virtual Cannes Lions Generated $47.7 Million—Half of Its 2019 Revenue

By Stephen Lepitak

Brand Marketing

Misfits Market food stand

Food & Beverage

Online Grocers Capitalize on Subscription Box Trend to Sell ‘Ugly’ Produce

adweek new customer experience

Customer Experience

What Happens When Brands View Customers As Business Partners

By Alexandra Carter

Saweetie pouring sauce over her burger

Food & Beverage

Saweetie Taps In for McDonald’s Next Famous Orders Meal

By Shannon Miller

Advertising

American Eagle Focuses on Denim in Back-to-School Campaign

By Richard Collings

Commerce

amazon truck

Earnings Reports

Amazon Posts a 27% Gain in Net Sales During the Second Quarter

By Richard Collings

Emerging Tech

As Marketers Enter the Metaverse, They Must Learn to ‘Think in 3D’

By Emmy Liederman

Graphic of storefront on an iPad and a shopping cart in front of it.

Voice

Is Social Media the New Storefront?

By Scott Tieman

customer picking up items

Customer Experience

Walmart Partners With Adobe to Sell Its Retail Technology

By Richard Collings

CONVERGENT TV

Still shot of Olympic swimmer swimming through pool.

Voice

Streaming the Olympics Shouldn’t Be This Tricky

By Caroline Giegerich

Programming & Performance

MyPillow Says It Will Pull All Fox News Ads Due to Election Fraud Spot Dispute

Henry Schleiff

Programming & Performance

Investigation Discovery Chief Henry Schleiff Stepping Down

By Mollie Cahillane

sunisa lee

Sports Marketing

NBCUniversal CEO Says Tokyo Olympics Will Be Profitable Despite ‘Bad Luck’

By Kelsey Sutton

Creativity

planets

Advertising

These Ads Issue Environmental Warning by Showing Probability of Life on Other Planets

By Brittaney Kiefer

Top view of golden goblet on bright red background with sequin.

Voice

Meet the Cannes Sibling Climbing the Creative Effectiveness Ladder

By Martin Albrecht

Plant-Based Products

Alpha Foods Puts a Spotlight on ‘Chickenflation’ by Cutting Prices on Its Meatless Chik’n

By T.L. Stanley

Plant-Based Products

Good Catch Trolled Subway by Giving Away Fake-Seafood Sandwiches Outside Its Restaurants

By T.L. Stanley

Inside the Brand

Business of Marketing

How SAP.IO Drives Innovation and Growth for Startups and Customers Around the World

By Al Mannarino

Jasmine Green Is Changing the Face of Advertising by Redefining Beauty Standards

Women Trailblazers

Jasmine Green Is Changing the Face of Advertising by Redefining Beauty Standards

A Cookie-less Future Could Serve as a Back-To-Basics For All Marketers

Innovators

A Cookie-less Future Could Serve as a ‘Back-to-Basics for all Marketers’

By Julian Gamboa

CMO Moves

Carter’s Inc. Jeff Jenkins Shares How the Brand Is Bringing Childhood Dreams to Life

By Jordan Praitano

Media

Diversity, Equity and Inclusion

GLAAD Taps Jenni Olson as Social Media Safety Program Director

BDG eyes expansion for its C&I portfolio

Publishing

‘Real, Meaningful Revenue Driver’: BDG Beefs Up Culture & Innovation Portfolio

By Mark Stenberg

Platforms

TikTok: How to Turn On Q&A on Your Profile

By Brandy Shaul

Platforms

Instagram: How to Use the Captions Sticker in Reels

By Brandy Shaul

Performance Marketing

a stack of cash

Earnings Reports

Pinterest Revenue Soars 125% in Q2, but User Growth Falls Short of Expectations

athletawell platform

Customer Experience

Athleta Unveils Well-Being Platform to Engage Women Customers

By Richard Collings

Out of Home

Out of Home’s Moment of ‘Resilience, Reinvention and Revitalization’

Futuristic graphic of eye wide open.

Voice

Data Privacy Is Marketing’s Biggest Challenge: Here’s Why That’s a Good Thing

Programmatic

Ad Tech

Teads Delays Its IPO Plans

By Ronan Shields

NexTech

IPG Announces It Will Join UID2 as Its First Closed Operator

By Mark Stenberg

NexTech

Why Simply Having First-Party Data Is Only the Beginning

By Paul Hiebert

Ad Tech

DoubleVerify Extends Turnkey Brand Safety Floor Controls, Brand Suitability Tiers to YouTube

Social Marketing

Platforms

TikTok Creators Share Their Takes on Classic Ads in Re:Make

Platforms

Facebook Debuts Campaign Ideas Generator

Chat & Messaging

Global Marketing Campaign Urges People to ‘Open Your Snapchat’

Ecommerce

Twitter Begins Pilot Test of Shop Module