Editor’s Pick Holidays Christmas Ads 2022: How Brands Are Celebrating the Holiday Season By Rebecca Stewart & Stephen Lepitak & Brittaney Kiefer Sustainability 2023 Will Put the Ad Industry’s Relationship With Fossil Fuels on Trial By Kathryn Lundstrom Brandshare A Clear, Collaborative Approach to Lead Generation Convertr Experiential Marketing Morsels: 8 Flaming Yeezy Sneakers, Wednesday’s Hearse, Holiday Hogwarts Magic and More By Jess Zafarris Creative Thinkers How Young Hero Is Giving Emerging Musicians Opportunities for Exposure By Nicole Ortiz PARTNER EXPERT FROM META Coachella, Walmart and Wendy’s Saw the Benefits of Early Adoption of AR Super Bowl View All Super Bowl Mars Wrigley North America’s New CMO Gabrielle Wesley Leads M&M’s Back to the Super Bowl By Shannon Miller Super Bowl Pringles to Return to Super Bowl for Sixth Consecutive Year By Stephen Lepitak Super Bowl After 11 Years Away, Downy Returns to Super Bowl With Mystery Celebrity By Rafael Canton Super Bowl Super Bowl 57 Ad Tracker: All the 2023 Commercials By Stephen Lepitak, David Cohen Agency of the Year View All Adweek Podcasts Adweek Podcast: How We Chose 2022’s Agencies of the Year By Al Mannarino Agency of the Year Anomaly Is Adweek’s 2022 US Agency of the Year By Olivia Morley Agency of the Year Joan Creative Is Adweek’s 2022 Small Agency of the Year By Jameson Fleming Agency of the Year TBWA\Worldwide Is Adweek’s 2022 Global Agency of the Year By Stephen Lepitak Augmented Reality View All Augmented Reality Warner Music Experience Crafting Snapchat AR Try-On Lens for Gorillaz By David Cohen Augmented Reality MAC’s New Tool Combines Virtual Try-On With Makeup Tutorials By Patrick Kulp Columnist Network In a Crowded Holiday Market, AR Offers Reach to Tech Brands By Christin Klein Platforms Snapchat’s 2022 Trends Included Crying Lens, Cobra Kai, Hotel Transylvania: Transformania By David Cohen Promoted Content View All Balance the Risk and Reward of Campaign Testing By Erik Koenig, President and Chief Strategist, SeQuel Response Recession-Proof Your Budget and Protect Brand Relevance With These 3 Strategies By Ameneh Atai, GM, Commercial Strategy, Nielsen How to Thrive in the Face of Constant Change By Brandfolder 4 New Year’s Resolutions for the Ad-Tech Industry By Mike Welch, EVP and GM, Xandr Partner Experts View All ROAS Alone Is the Wrong Metric for Gauging Retail Media Performance By Claire Wyatt A Sound Strategy for Better Marketing in a Recession By Steve Keller There’s More to Clean Rooms Than Just Anonymizing Data By Kelley Maves Add Actionable Measurement Practices to Your Campaign Planning By Kat Dykeman Microlearning View All Key Steps for Account-Based Marketing Success Why Brands Should Embrace Supply Path Optimization Now What Is Incrementality and Why Is It Critical for Proving ROI? Connected TV Enables Effective Audience-First Advertising Adweek Podcasts View All Adweek Podcasts EIBWC Podcast: 2022 End-of-Year Rewind By Adweek Staff Adweek Podcasts Let’s Talk About Brand Podcast: How Brands Can Build Trust By Christine Gritmon Adweek Podcasts Brave Commerce Podcast: How Brands Can Communicate and Connect With Their Consumers By Rachel Tipograph, Sarah Hofstetter Adweek Podcasts The Speed of Culture Podcast: Fastest-Growing Consumer Trends of 2022 By Al Mannarino Magazine Agency of the Year Here Are Adweek’s 2022 Agency of the Year Winners By Jameson Fleming Agency of the Year Anomaly Is Adweek’s 2022 US Agency of the Year By Olivia Morley Agency of the Year FCB Group India Is Adweek’s 2022 International Agency of the Year By Brittaney Kiefer Agency of the Year TBWA\Worldwide Is Adweek’s 2022 Global Agency of the Year By Stephen Lepitak In case you missed it Ads of the Year The 30 Best Ads of 2022 By Shannon Miller & Brittaney Kiefer Accounts Keurig Dr Pepper Demands 360-Day Payment Terms in PR Agency RFP By Olivia Morley Diversity, Equity and Inclusion Why Apple’s Ad Is a Milestone in Disability Representation By Brittaney Kiefer Leadership & Talent R/GA Is Closing Its Current New York and San Francisco Office Spaces as It Continues Restructuring By Kyle O’Brien & Jameson Fleming The Institute for Brand Marketing ™Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAY Agencies View All Creative Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again By Kyle O’Brien Year in Review The Best and Most Artificially Intelligent Agency Holiday Cards of 2022 By Kyle O’Brien The Future of Agencies As 2023 Looms, Holding Companies’ Return to Office Plans Are Clouded in Uncertainty By Emmy Liederman, Jameson Fleming Data & Insights WFA Reports Clients’ Average Payment Time Has Increased to 60 Days By Stephen Lepitak Brand Marketing View All Adweek Podcasts EIBWC Podcast: 2022 End-of-Year Rewind By Adweek Staff Branding 4 Activations That Showcased Why Art Basel Is the Must-Attend Place for Brand Engagement By Kennyatta Collins Sustainability 2023 Will Put the Ad Industry’s Relationship With Fossil Fuels on Trial By Kathryn Lundstrom Branding How Drake and 21 Savage’s Album Rollout Stunt Called Out Stale Music Marketing By Rafael Canton Commerce View All Sustainability Resale Exploding Is Not an Automatic Win for the Climate By Kathryn Lundstrom Adweek Podcasts Brave Commerce Podcast: How Brands Can Communicate and Connect With Their Consumers By Rachel Tipograph, Sarah Hofstetter Augmented Reality MAC’s New Tool Combines Virtual Try-On With Makeup Tutorials By Patrick Kulp Sustainability Dell Lays Out a Vision for Sustainable Gadgets With Latest Modular Laptop Concept By Patrick Kulp CONVERGENT TV View All Year in Review TV Ad Sales Chiefs and Buyers on How the Ad Market Changed in 2022 By Bill Bradley Streaming & OTT YouTube Nabs NFL Sunday Ticket Package, Ending DirecTV’s Three-Decade Run By Mollie Cahillane Voice Video Games Are Dominating Hollywood and Changing Viewing Habits Forever By Jonathan Stringfield Year in Review 25 TV Execs and Insiders on 2022’s Most Important, Yet Overlooked, Trends By Bill Bradley Creativity View All Experiential Marketing Morsels: 8 Flaming Yeezy Sneakers, Wednesday’s Hearse, Holiday Hogwarts Magic and More By Jess Zafarris Creative Thinkers How Young Hero Is Giving Emerging Musicians Opportunities for Exposure By Nicole Ortiz PSAs This Chilling PSA Urges Americans to Take Action Against Gun Violence This Holiday Season By Natalie Venegas Super Bowl Mars Wrigley North America’s New CMO Gabrielle Wesley Leads M&M’s Back to the Super Bowl By Shannon Miller Inside the Brand View All Mentorship How Do I Un-Stuck Myself? By Jen Kling, Lucy Glaser CMO Moves Laura Jones on Shifting Instacart’s Marketing Strategy From Transactional to Inspirational By Paul Hiebert Sports Marketing 4 Winning Strategies From Sports Marketing Leaders By Missy Mackey Adweek Podcasts CMO Moves Podcast: Shake Shack’s Jay Livingston on Professionalizing Smaller Companies By Jordan Praitano Media View All Platforms Twitter Blue Enables Video Uploads of Up to 1 Hour By David Cohen Platforms Meta Files Settlement on 2018 Class-Action Suit Over Cambridge Analytica Data Scandal By David Cohen Social How-To Clubhouse: How to Edit Your House’s Recurring Hangout By Brandy Shaul Social How-To Snapchat: How to Give Snapchat+ to a Friend By Brandy Shaul Performance Marketing View All Retail Media Not All Retail Media Loyalty Programs Are Created Equal By Elizabeth Marsten Mobile Marketing Before Performance Max, There Was Google’s App Campaigns, Muddying Transparency By Catherine Perloff NexTech Evolving Social and Performance Marketing Targeting and Attribution By Alexandra Bower Emerging Tech Art Basel Miami Community Embraced Web3—But Use Cases Remain Stuck in Web2 By Greg Kahn Programmatic View All Platforms Twitter Introduces Pre-Bid Adjacency Controls for Advertisers By David Cohen Retail Media Buyers Face Retail Media Growing Pains as Sector Booms By Catherine Perloff NexTech What’s Next in the Ad-Tech Vendor Tussle? By Alexandra Bower NexTech New Identifiers Present a ‘Watershed Moment in Marketing’ By Alexandra Bower Social Marketing View All Sports Marketing PPG to Remain Official Paint of NHL in Canada, US By David Cohen Sports Marketing BET99, NHL Team Up on NHL PrePlay Free-to-Play Game By David Cohen Chat & Messaging WhatsApp Global New Year’s Eve Campaign Examines What Sets Off the ‘Fireworks Within’ By David Cohen Platforms Marketers See Success in Meta’s Advantage+ Shopping Campaigns This Holiday Season By David Cohen
