Editor’s Pick Platforms ‘Silence, Brand’: How to Avoid Corporate Cringe on Social Media By Emmy Liederman & Catherine Perloff AdFreak Tillamook Campaign Reminds All That Super Bowl Sunday Is Also National Cheddar Day By Natalie Venegas BRANDSHARE Why Every Business Partnership Requires a “Privacy Talk” Foursquare Platforms Nano-Influencers, Viral Trends and Superfans: Marketers Explain the New Face of UGC By Catherine Perloff Advertising Even ‘Super Thieves’ Can’t Steal VanMoof Ebikes in This Charming Stop-Motion Animation By Brittaney Kiefer BRANDSHARE FROM SMARTLY.IO 2022 Is the Year of Automated Social Advertising Super Bowl View All Super Bowl Idris Elba Gets Advice From Famous Ad Faces in Booking.com Super Bowl Preview By Jason Notte Super Bowl 6 Brands in 4 Minutes: Anheuser-Busch Reveals Super Bowl 56 Strategy By Paul Hiebert, Kathryn Lundstrom Super Bowl Can Super Bowl Ads Make Expedia Group the Nike of Travel? By Jason Notte Super Bowl Irish Spring Will Air Its First Super Bowl Ad By Paul Hiebert Augmented Reality View All Augmented Reality Snap Introduces Catalog-Powered AR Shopping Lenses By David Cohen Augmented Reality Savage X Fenty’s AR Sizing Tech Knows What Will Look Best on You By Lisa Lacy Retailing How the Pandemic Prepared Us for the Quasi-Dystopian Experience of Amazon Style By Lisa Lacy Super Bowl State Farm Picks TikTok Over TV in Super Bowl Ad Shuffle By Jason Notte Retail Media View All Retail Media Can Retail Media Crash the Cool Kids’ Party? By Elizabeth Marsten Retail Media Best Buy Expands Its Ad Business With Revamped In-House Media Unit By Paul Hiebert Outlook 8 Ways Shopping Will Evolve in 2022 By Lisa Lacy Retail Media 6 Retail Marketing Predictions for 2022 By Elizabeth Marsten Promoted Content View All Want Addressability? Choose Mobile, Not CTV By Krista Thomas, SVP and Global Head of Marketing, InMobi These Are the Social Channels That Delivered the Best ROAS Last Year By Smartly.io Navigating the Fragmented Identity Landscape in 2022 By Julian Baring, Regional President - Americas, Adform A Marketer’s Guide to Twitch By Amazon Ads Partner Experts View All How AI Is Paving the Way to Greater Humanity in Marketing By Amy Heidersbach Here’s Why the Media Industry Needs to Embrace a Multi-Currency Strategy By Jay Prasad How Marketers Can Best Harness Their First-Party Assets for Personalization By Mia Nolan Why Delivering an Omnichannel Experience Is Key in the Evolving Grocery Shopping Landscape By Matt Miller Microlearning View All Connected TV Enables Effective Audience-First Advertising Maximize the Value of First-Party Data for Today and Tomorrow Subscriber Onboarding and Engagement Done Right Why Brands Should Embrace Supply Path Optimization Now Adweek Podcasts View All Adweek Podcasts Adweek Podcast: Where Are All the CMOs Going? By Al Mannarino CMO Moves Special Edition: CMOs and the Culture Conundrum By Heide Palermo Adweek Podcasts Adweek Podcast: Marketing’s Addiction to the ’90s By Al Mannarino Adweek Podcasts Adweek Podcast: Everything to Expect in 2022 By Al Mannarino Magazine Outlook Editor’s Letter: Introducing Adweek’s 2022 Global Theme By Stephanie Paterik Outlook Adweek’s 2022 Outlook for Media, Marketing and Tech By Adweek Staff Outlook Programmatic Players Lunge Toward Connected TV in 2022 By Zach Rodgers Voice 5 Ways to Make the Most of CES 2022 By Lena Petersen In case you missed it Ads of the Year 2021’s Best Ads Mashup in Less Than 3 Minutes By Breana Mallamaci Outlook 15 Creative-First Agencies We’re Watching in 2022 By Jameson Fleming Year in Review Top 5 Cannabis Marketing Moves of 2021 By T.L. Stanley Ads of the Year The Top 10 Weirdest Ads of 2021 By Brittaney Kiefer The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All The Future of Agencies Thanks to a Single P&L, This Small Agency Collective Simplifies Client Relationships By Olivia Morley Travel & Transportation Luxe Cruise Line Seabourn Targets Women Over 50 With ‘This Is Your Moment’ Campaign By T.L. Stanley Leadership & Talent W+K London Promotes Ryan Fisher as Managing Director, Succeeding Helen Andrews By Stephen Lepitak Data & Insights Dentsu Predicts Global Ad Spend Will Hit a Record $745 Billion By Stephen Lepitak Brand Marketing View All Voice It’s Time to Review the Expectation of Auditing By Jane Dormer AdFreak Tillamook Campaign Reminds All That Super Bowl Sunday Is Also National Cheddar Day By Natalie Venegas Super Bowl Idris Elba Gets Advice From Famous Ad Faces in Booking.com Super Bowl Preview By Jason Notte Columnist Network ‘Generation Covid’ Stands To Change Marketing As We Know It By Stephanie Nerlich Commerce View All Ecommerce The Today Show Is Walmart’s Latest Shoppable Recipe Partner By Rebecca Theodore-Vachon Sustainability Walmart Invests in Vertical Farming Company Plenty By Patrick Kulp Augmented Reality Snap Introduces Catalog-Powered AR Shopping Lenses By David Cohen Super Bowl 6 Brands in 4 Minutes: Anheuser-Busch Reveals Super Bowl 56 Strategy By Paul Hiebert, Kathryn Lundstrom CONVERGENT TV View All Streaming & OTT HBO Max Grows to 73.8 Million Global Subscribers Ahead of Pending Merger By Mollie Cahillane TV Upfronts ViacomCBS Will Hold First-Ever In-Person Upfront Week Event at Carnegie Hall By Jason Lynch Programming & Performance NBC and Fox Will Simulcast the USFL’s Inaugural Football Game in Prime Time By Mollie Cahillane TV Upfronts NBCUniversal Will Return to Radio City Music Hall for In-Person, May Upfront By Jason Lynch Creativity View All Automotive Michelin Turns to Gaming to Help Teens Understand Tire Safety (and Win Big) By Rebecca Theodore-Vachon Advertising Even ‘Super Thieves’ Can’t Steal VanMoof Ebikes in This Charming Stop-Motion Animation By Brittaney Kiefer Sports Marketing International Olympic Committee Staged a Giant Synchronized Dance to Celebrate the Fans By Brittaney Kiefer AdFreak Busuu Ad Shows What Can Go Wrong While Learning a New Language By Stephen Lepitak Inside the Brand View All Women Trailblazers From Dove to Guinness, Kathy Parker Has A Gift for Creating Timeless Campaigns By Luz Corona CMO Moves Special Edition: CMOs and the Culture Conundrum By Heide Palermo Innovators Taco Bell’s Matt Prince Has Always Seen the Brand’s Timeless Potential By Al Mannarino Women Trailblazers Former PR Exec Makes the Earth Her Client as Eco-Activist By Luz Corona Media View All Platforms ‘Silence, Brand’: How to Avoid Corporate Cringe on Social Media By Emmy Liederman, Catherine Perloff Blockchain Report: Meta-Led Diem Association Cryptocurrency Project Explores IP Sale By David Cohen Platforms Nano-Influencers, Viral Trends and Superfans: Marketers Explain the New Face of UGC By Catherine Perloff Chat & Messaging Facebook: How to Use Your Child’s Messenger Kids Code By Brandy Shaul Performance Marketing View All Performance Marketing Building a Persona Menu for Effective Messaging By Stephen H. Yu Performance Marketing Community-Led Growth Is the New Product-Led Growth Strategy By Amanda Natividad Retail Media Can Retail Media Crash the Cool Kids’ Party? By Elizabeth Marsten Performance Marketing 5 Performance Marketing Trends to Watch in 2022 By Jessica Hawthorne-Castro Programmatic View All Food & Beverage Instacart Amps Up Ad Tools for CPG Advertisers By Meseret Ambachew Connected TV LG Ads Solutions Offers Outcome-Based Guarantees for CTV Inventory By Mollie Cahillane Platforms Twitter Website Clicks & Conversions Objective Renamed Website Traffic By David Cohen Programmatic Google’s FLoC 2.0, Topics, Trade Effectiveness for Privacy Compliance By Lucinda Southern, Catherine Perloff Social Marketing View All B-to-B LinkedIn Sales Solutions Tops $1B in Revenue for 2021 By David Cohen Diversity, Equity and Inclusion Meta Elevate Sets ‘Black365’ Initiatives for Black History Month and Beyond By David Cohen Platforms Yelp: New Business Openings Rose 8% in 2021 By David Cohen Platforms TikTok Instant Page Meets Users’ and Brands’ Needs for Speed By David Cohen
