Editor’s Pick Leadership & Talent VMLY&R Hires a Global CSO to Bridge Together Brand and Customer Experience By Jameson Fleming Streaming & OTT Prime Video Pitches a Message (and Thousands of Balls) in New Ad: ‘Baseball Is for All’ By Natalie Venegas Partner Expert 3 Ways Next-Gen Leaders Embrace Uncertainty and Drive Digital Transformation Google Platforms Facebook Loses Its Luster for Some Political Advertisers By Catherine Perloff Food & Beverage McDonald’s Tells Romanian Consumers ‘We Know Burgers,’ as it Improves Perceptions By Stephen Lepitak PARTNER EXPERT FROM AMAZON ADS What Happens When Thursday Night Football Becomes Streaming-Only? Augmented Reality View All Augmented Reality Snap AR Has Billboard Covered for Its Lollapalooza-Themed Issue By David Cohen Augmented Reality WWE, Snapchat Team Up on SummerSlam Digital T-Shirt for Bitmoji By David Cohen Augmented Reality National Geographic Takes Instagrammers to Stonehenge via AR By David Cohen Augmented Reality Monkeypaw Productions, Universal Pictures Bring Nope AR Experience to Meta Horizon Worlds By David Cohen Commerce Week View All Commerce Week Everything You Need to Know About Shopping at Commerce Week 2022 By Breana Mallamaci Commerce Week How New Balance Became a Legacy Disruptor By Alexandra Bower Commerce Week How Rent the Runway Prioritizes Access Over Excess By Alexandra Bower Commerce Week The Secret Sauce of Shake Shack’s Purpose-Driven Marketing By Alexandra Bower Columnist Network View All Columnist Network The Streaming Ecosystem Is Changing Everything. Where Do We Go From Here? By Anjali Midha Columnist Network 4 Music Trends That Defined the Second Quarter of 2022 By Jesse Kirshbaum, Clayton Durant Columnist Network Think Beyond Basic Identities For A More Inclusive Advertising Approach By Charles Cantu Columnist Network Ad Agencies Can, and Should, Do More to Support Journalism By Ricardo Baca Promoted Content View All The New Golden Age of Television Advertising By MNTN The Commerce Trends Transforming Marketing By PayPal The Evolving Conversation on Health and Wellness By Twitter Are You Advertising With Integrity? By Connatix Partner Experts View All Make Your Business Resilient With First-Party Data By Hailey Miller What Does the Toothpick Rule Have to Do With Marketing Measurement Strategies? By Neil Hoyne 3 Essentials to Build Your Brand’s Creator Strategy By Zach Beatty How Target and J&J Prioritize Their Retail Media Tech Investments By Joe Doran Microlearning View All Organize and Leverage Your Measurement Toolbox Subscriber Onboarding and Engagement Done Right Why Marketers Need Collaborative Work Management How to Use Video at Every Stage of the Customer Journey Adweek Podcasts View All Adweek Podcasts Brave Commerce Podcast: How to Convert Content Into Commerce By Sarah Hofstetter, Rachel Tipograph Adweek Podcasts The 2022 Young Influentials Are in a League of Their Own By Al Mannarino Adweek Podcasts To Dine For Podcast: Carina Chaz, Founder of DedCool By Al Mannarino Adweek Podcasts Introducing Off Madison, an Adweek Podcast Exploring the Rise of Diverse Industry Talent By Al Mannarino Magazine Adweek Podcast of the Year Awards How Maejor Frequency Made a Winning Podcast by Listening to the Universe By Catherine Perloff Adweek Podcast of the Year Awards See All the 2022 Adweek Podcast of the Year Awards Winners By Kennyatta Collins Audio & Podcasting Spotify Revolutionized Podcasting. Can It Do the Same for Podcast Ads? By Mark Stenberg Data Points Infographic: An Inside Look at How Marketers Use Influencers By Eva Kis In case you missed it Health and Wellness Christopher Meloni Bares All in Maximum Effort’s Latest Peloton Ad By Natalie Venegas Programming & Performance Disney’s Trade Desk Partnership Leads Advertisers Into a Post-Cookie World By Bill Bradley AdFreak Heinz Makes a Snack for Ketchup Lovers Looking to Nosh on More Sauce: Spoon Friez By Shannon Miller Voice Bigger Than the Box Office: The Rise of Minions Marketing By Jen Kling The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Leadership & Talent VMLY&R Hires a Global CSO to Bridge Together Brand and Customer Experience By Jameson Fleming Mergers & Acquisitions Dept Completes Fifth Acquisition This Year With Design Experience Studio ShopTalk By Stephen Lepitak Independent Agencies Why Do Agencies Stay Independent? By Emmy Liederman Mergers & Acquisitions The Ongoing Tug of War for Ownership of M&C Saatchi By Stephen Lepitak Brand Marketing View All Food & Beverage McDonald’s Tells Romanian Consumers ‘We Know Burgers,’ as it Improves Perceptions By Stephen Lepitak Gaming How EA Sports Is Staying in the Game Despite End of FIFA Licensing Deal By Rafael Canton Voice Why Your Story Shouldn’t Be What Gets Cut By Jennifer Bett Meyer CPG & Grocery Liquid Death Doles Out 6-Figure Endorsement to a Pro Football ‘Hydration Assistant’ By T.L. Stanley Commerce View All Commerce Week Everything You Need to Know About Shopping at Commerce Week 2022 By Breana Mallamaci Artificial Intelligence What New AI Art Technology Could Mean for the Marketing and Advertising Worlds By Patrick Kulp Food & Beverage AriZona Celebrates the Launch of Boozy Teas With a Totally Tubular ’90s Pop-Up By Natalie Venegas Ecommerce Prose and Lauren Ridloff ‘Curl Outside the Lines’ to Launch Styling Gel By Leslie Blount CONVERGENT TV View All Streaming & OTT Prime Video Pitches a Message (and Thousands of Balls) in New Ad: ‘Baseball Is for All’ By Natalie Venegas Columnist Network The Streaming Ecosystem Is Changing Everything. Where Do We Go From Here? By Anjali Midha Experiential South Park Celebrates Its 25th Anniversary With a Traveling Exhibit By Tiffany Moustakas Streaming & OTT Disney Sets Disney+ Ad-Supported Tier Debut Date, Streamer Price Hikes By Bill Bradley Creativity View All Fashion & Apparel Bn3th’s Vitalizing Debut Brand Campaign Celebrates the Versatility of Underwear By Sara Century Ad of the Day A Super Hero Epic Spot Promos Adidas Tie Up With Artist Hebru Brantley By Stephen Lepitak Food & Beverage This Snack Bar Doesn’t Want Consumers Going Overboard on Health and Wellness Kicks By Stephen Lepitak Health and Wellness This Campaign’s Advice for Helping a Friend in a Crisis? Do Nothing By Sara Century Inside the Brand View All Commerce Week How New Balance Became a Legacy Disruptor By Alexandra Bower Commerce Week How Rent the Runway Prioritizes Access Over Excess By Alexandra Bower Commerce Week The Secret Sauce of Shake Shack’s Purpose-Driven Marketing By Alexandra Bower Commerce Week In the Sustainable Spotlight With REI and Philips By Alexandra Bower Media View All In-House Agencies Music Platform Resident Advisor Builds In-House Creative Agency By Stephen Lepitak Platforms Facebook Loses Its Luster for Some Political Advertisers By Catherine Perloff Chat & Messaging Messenger Dives Deeper Into End-to-End Encrypted Conversations By David Cohen Chat & Messaging WhatsApp: How to Change Who Can Add You to Groups By Brandy Shaul Performance Marketing View All Customer Acquisition Begin With the End: Reverse Engineering a More Personal Brand Experience By Lance Porigow Data Not All Customer Data Is Equally Valuable By Stephen H. Yu Performance Marketing Vote Now for Adweek’s 2022 Readers’ Choice: Best of Tech Partner Awards By Adweek Staff Retail Media The Top 5 Innovations in Retail Media Here Today (and Coming Tomorrow) By Elizabeth Marsten Programmatic View All Platforms Privacy Group Noyb Fires Off Another Round of GDPR Cookie Banner Complaints By Trishla Ostwal Media Publicis Health Media and Meta Find Legacy Interest-based Targeting Less Effective in Healthcare By Catherine Perloff The Future of Identity How Explore Georgia Finds Intrepid Travelers Without Using Cookies By Catherine Perloff Ad Tech Kargo Acquires Ziggeo to Expand Footprint Into Online Video By Catherine Perloff Social Marketing View All Platforms Which Are More Effective: Native or Repurposed TikTok Ads? By David Cohen Platforms Snap, GWI Study Touts Snapchat’s Unique Audience By David Cohen Platforms AI Helps Power New Meta Advantage Automated Ad Offerings By David Cohen B-to-B Meta Introduces B-to-B Targeting Segments By David Cohen
