EDITOR'S PICKSCannes Adds a New Lion for Creative Business Transformationby Patrick KulpCannes Adds a New Lion for Creative Business Transformationby Patrick KulpCannes Adds a New Lion for Creative Business Transformationby Patrick KulpCannes Adds a New Lion for Creative Business Transformationby Patrick KulpPublishers & PlatformsThe Atlantic Turns to OOH Advertising to Show Off Its Redesignby Sara JerdeRetailGap’s Sweet Holiday Campaign Follows the Bond Between a Mother and Sonby Minda SmileyBrandweekLufthansa’s Empathic Marketing Doesn’t Focus on Conversionsby Ryan BarwickData & PrivacyAmericans Realize Big Brother Is Watching Them Online, But Don’t Know Whyby David CohenHere’s What We Learned From Ad Tech’s End-of-Year Health CheckReflections on The Trade Desk, Rubicon Project, LiveRamp, Criteo and Telaria’s latest earnings results.A Typeface Created From Berlin Wall Graffiti Is a Sobering Reminder of Why Freedom MattersAs a U.S. border wall looms, Germany's Heimat creates a reminder of the harm they do.Star Wars Blurs With Reality in This Compelling Ad About a Daughter and FatherFox Selling 30-Second Super Bowl Spots for up to $5.6 Million in Accelerated MarketPop-Tarts Gets in the Game With First Super Bowl Spot in 2020TikTok Confirms It’s Testing Shoppable VideosDisney+’s Massive Marketing Campaign Is Just Getting StartedGoogle’s Latest Privacy Changes Will Conceal ‘Contextual Content’ on AdXPlayboy’s Marketing Now Pushes Pleasure for AllPopular Now1 One of the Best Holiday Ads in Years Just Kicked Off Christmas Season2 Retargeting: Here’s Why Products Seem to Follow You on Social3 TikTok Is Testing Shoppable Videos4 The 15 Best Marketing Stunts, Activations and Odd Creations of 20185 Amazon Just Pulled Off the Most Dramatic Front-Page Ad Takeover for The ReportStar Wars Blurs With Reality in This Compelling Ad About a Daughter and FatherFox Selling 30-Second Super Bowl Spots for up to $5.6 Million in Accelerated MarketPop-Tarts Gets in the Game With First Super Bowl Spot in 2020TikTok Confirms It’s Testing Shoppable VideosDisney+’s Massive Marketing Campaign Is Just Getting StartedGoogle’s Latest Privacy Changes Will Conceal ‘Contextual Content’ on AdXPlayboy’s Marketing Now Pushes Pleasure for AllBrandweek Read more >BrandweekCome Aboard the SS Brandweek for Key Marketing Lessonsby Chris AriensBrandweekFocusing on Hospitality Made the Taco Bell Hotel So Successfulby Ann-Marie AlcántaraBrandweekLufthansa’s Empathic Marketing Doesn’t Focus on Conversionsby Ryan BarwickBrandweekBelvedere Vodka CEO Makes a Plea for Truth in Advertisingby T.L. Stanley40 Years BoldHighlights and head-scratchers from four decades of Adweek Read more >Highlights and head-scratchers from four decades of AdweekThe Most Fascinating Spokespeople of the Last 40 Yearsby Robert KlaraExecs From P&G, Citi and Verizon on the Evolution of Adweekby Chris AriensThe Champions of Diversity and Inclusion on What Adweek Has Meant to Themby Chris AriensThese 5 Pre-Internet Technologies Revolutionized How We Eat, Shop and Liveby Robert KlaraThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekBrand GeniusAdweek’s 10 Brand Genius Honorees Don’t Know the Meaning of ‘Status Quo’by Adweek StaffBrand GeniusChrissy Teigen May Just Be Adweek’s Most Unexpected 2019 Brand Visionaryby T.L. StanleyBrand GeniusHow Stand Up To Cancer Won Over Big Celebs, Important Brands and the Medical Communityby Diana PearlVoiceBrands Need to Trust Creative Agencies Like They Do Consultanciesby Andrew SwinandIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsPublishers & PlatformsBrands Can Remove Negative Comments on Paid Social Posts With This New Toolby Sara JerdeStreaming & OTTDisney+ Already Has Over 10 Million Sign-Ups by Its Second Dayby Kelsey SuttonAd of the DaySainsbury’s Goes Dickensian for Christmas Ad, Creating a Surprising Origin Storyby David GrinerTop of MindWhat Hilton’s CMO Is Doing to Keep the 100-Year-Old Brand Freshby Nadine DietzVoicePlant-Based Proteins Might Go the Way of WeWorkby Ben GaddisAccountsCarl’s Jr. and Hardee’s Back With 72andSunny as Creative AORby Erik OsterStreaming & OTT5 Things to Know About Disney+ as the Streaming Service Debuts Todayby Kelsey SuttonAccountsThe Marketing Arm Takes the Lead on State Farm’s $615 Million Creative Accountby Erik OsterGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramAmazon Just Pulled Off the Most Dramatic Front-Page Ad Takeover for The Report AgenciesAdFreakA Typeface Created From Berlin Wall Graffiti Is a Sobering Reminder of Why Freedom Mattersby Shannon MillerAdFreakStar Wars Blurs With Reality in This Compelling Ad About a Daughter and Fatherby David GrinerANA Campaign Aims to Convince Gen Z That Marketing Has the ‘Best Jobs Ever’Dick’s Sporting Goods Channels Holiday Magic to Show How Items Come to Life at NightLufthansa Group Picks Mindshare as Global Media Agency of RecordBurger King Promotes Delivery by Pointing Out Where It Doesn’t Have RestaurantsCarl’s Jr. and Hardee’s Back With 72andSunny as Creative AORSainsbury’s Goes Dickensian for Christmas Ad, Creating a Surprising Origin StoryView more in Agencies >Brand MarketingBrandweekFocusing on Hospitality Made the Taco Bell Hotel So Successfulby Ann-Marie AlcántaraBrandweekLufthansa’s Empathic Marketing Doesn’t Focus on Conversionsby Ryan BarwickNetflix’s Charitable Holiday Pop-Ups Celebrate First Original Animated FeaturePop-Tarts Gets in the Game With First Super Bowl Spot in 2020Southwest Pilots Union Blasts Boeing Over 737 Max 8 ComebackYou Can Literally Slide Into DMs at Visible’s Phone-Themed Experience5 Ways Social Commerce Is Changing the Way We ShopChanging Perception of E-Cigarettes Could Affect Other IndustriesView more in Brand Marketing >Inside the BrandA community for marketers to learn, grow and be inspiredA community for marketers to learn, grow and be inspired When Your App Gets Acquired by Squarespace: Tech Entrepreneur Andy McCune Talks Big Ideas by Nick Gardner How NASCAR’s CMO Is Going Off Track to Engage a More Diverse Fanbase by Nadine Dietz eBay and Intuit CMOs Talk Personalized Performance by Nadine Dietz Target’s Rick Gomez and Viacom’s Pam Kaufman on Pushing D&I Forward Through Pushback by Nadine Dietz View more >CreativityAwards & RecognitionCannes Adds a New Lion for Creative Business Transformationby Patrick KulpProduct InnovationTwinkies Are About to Become a Breakfast Cerealby Melissa JordanMerrill Grambell Is an AI-Powered Bot With Its Own Surreal Talk ShowIkea’s First UK Holiday Ad Is a Hilarious Rap About How Your Apartment Is CrapFor His Dark Materials, BBC Creative Made a Lifelike Billboard That Breathes Steam2 of Today’s Spec Ad Masters Crafted a Lovely, Official Spot for MercedesHere’s How You Write Ads for a Book About Writing AdsDemonic Designers Have Created Hellvetica, a Typeface of TormentView more in Creativity >DigitalSocial Pro DailyCampaign Backing Virtual Reality Headset Oculus Quest Takes Over an Actual Theaterby David CohenTravelAirbnb Experiences Will Get the Same Scrutiny as Its Home Listingsby Ryan Barwick3 Learnings as Holiday Retail Forecast Looks More UpbeatCome Aboard the SS Brandweek for Key Marketing LessonsThe Warner Bros. Shield Logo Just Got a Sleek, Modern MakeoverThe Atlantic Turns to OOH Advertising to Show Off Its RedesignTwitter Formalizes Its Policies on Political AdvertisingAmericans Realize Big Brother Is Watching Them Online, But Don’t Know WhyView more in Digital >ProgrammaticVoiceCan Dynamic Content Optimization Save Brand Storytelling as We Know It?by Kerry PerseVoice3 Tips for Switching Your Platform to First-Price Auctionsby Erin Venables McHaleProgrammaticHere’s What We Learned From Ad Tech’s End-of-Year Health Checkby Ronan ShieldsAd Tech & Mar TechNestlé Is Doubling Down on Ad Techby Ronan ShieldsView more all coverage >TV / VideoThe Big GameFox Selling 30-Second Super Bowl Spots for up to $5.6 Million in Accelerated Marketby Jason LynchStreaming & OTTDisney+ Already Has Over 10 Million Sign-Ups by Its Second Dayby Kelsey SuttonU.S. TV Ad Spending May Never Return to Its 2018 High of $72.4 BillionABC Will Stop Reporting Live-Plus-Same-Day RatingsVox Media Expands Into OTT With Eater ChannelViacomCBS Consolidates Network Leadership in Pre-Merger ShakeupPop TV’s Schitt’s Creek Pop-Up Adds Tickets Thanks to State FarmFX Shows Are Coming to Hulu Beginning in 2020View more in TV / Video >