Editor’s Pick

Food & Beverage

It’s Megan Thee Stallion Vs. Tina Snow in the Official Ad for Popeyes’ Hottie Sauce

By Shannon Miller

TIAA Names Stephen Tisdalle Chief Brand and Demand Generation Officer

By Rafael Canton

Are You Really Set Up to Take Full Advantage of Video Marketing?

Brightcove

The Future of Agencies

What Will It Take for Agencies to Retain Diverse Talent?

By Tiffany Moustakas

Independent Agencies

Watch Elevate: Independent Agencies

By Breana Mallamaci

With a growing number of touchpoints in the complex customer journey, conducting measurement to understand marketing success and prove ROI has become table stakes.

PARTNER EXPERT FROM AMAZON ADS

Many Brands Aren’t Confident About Their Measurement Capabilities—Dentsu Shares How to Change That

Food & Beverage

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Food & Beverage

It’s Megan Thee Stallion Vs. Tina Snow in the Official Ad for Popeyes’ Hottie Sauce

By Shannon Miller

Performance Marketing

How Panda Express Reversed a Sales Slump With Direct Mail

Fashion & Apparel

FILA Apparel Drop Reminds the World That Grant Hill Drinks Sprite

By Leonardo Faierman

Beer, Spirits & Cannabis

The Second Life of Low-Alcohol Liqueur Sorel

By Gabrielle Nicole Pharms

Gaming

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Facebook Gaming Expands Cloud Library to More Than 45 Games

By Brandy Shaul

War Photojournalists Capture Call of Duty: Vanguard’s Stark Imagery in a Captivating Ad

By Shannon Miller

A Plague of Nosebleeds Hit Twitch Streamers, But It Was All an Apple TV+ Stunt

By Natalie Venegas

Metaverse Marketing Podcast

Metaverse Marketing Podcast: What’s Gaming Got to Do With It?

By Nick Gardner

I’m With the Brand

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I’m With the Brand

This Company Is Challenging the Traditional Bra Business Model

By Breana Mallamaci

I’m With the Brand

This Hibiscus Drink Is Out of This World

By Malinda DiPasquale

I’m With the Brand

This Brand Makes the Last Set of Cleaning Products You’ll Ever Have to Buy

By Nick Gardner

I’m With the Brand

Open Your Eyes, Ears and Tastebuds to This Fizzy Drink

By Malinda DiPasquale

Promoted Content

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Dealing With Data Deprecation the Right Way

Real-Time Intelligent Decision-Making Is Here

By SAS

Take Advantage of the Latest Mobile Explosion

What Digital Transformation at Lightspeed Looks Like

Partner Experts

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5 Reasons to Use Branded Content on Social Media to Connect With Customers

By Joe Pospisil

How PHD Is Guiding Its Clients Through the Connected TV Landscape

By Catherine Sullivan

What’s Holding the Industry Back From More Inclusive Advertising? A Conversation with Deloitte’s Nicole Patterson

By Katherine Shappley

When It Comes to Inclusive Marketing, Great Data Requires Great Responsibility

By Jen Mahone Rightler

Microlearning

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Connected TV Enables Effective Audience-First Advertising

Why Marketers Need Collaborative Work Management

The Keys to Building Your Customer Identity Framework

How to Use Video at Every Stage of the Customer Journey

Adweek Podcasts

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Poshmark’s Steven Tristan Young on Problem-Solving Over Perfection

By Heide Palermo

Metaverse Marketing Podcast

Metaverse Marketing Podcast: Who Am I in the Metaverse?

By Nick Gardner

Adweek Podcasts

Adweek Podcast: The State of Streaming

By Nick Gardner

Thrive Market’s Amina Pasha on Launching its First Shoppable Cookbook

By Jordan Praitano

Magazine

Media Plan of the Year

Media Plan of the Year: 24 Strategies That Inspired, Informed and Cut Through the Noise

By David Griner

Media Plan of the Year

Uber Said Not to Use Uber During the Pandemic, and Found Its Purpose in the Process

By Jason Notte

The Vital Role of Marketing in Supporting Our Food System

By Katie Anderson

Infographic: Holiday Shopping Is Early, Mobile and Tangible

By Eva Kis

In case you missed it

Sports Marketing

The Dallas Cowboys Brand Has Outgrown Football

By Jason Notte

Health and Wellness

This ‘Public Cervix Announcement’ Gets Real About Aromas

By Shannon Miller

How an Intern Doubled Dating App Thursday’s Weekly Downloads With a $35 Budget

By Stephen Lepitak

Performance Marketing

BarkBox Reveals the Serious Process Behind Fun Dog Toys

By Tara Weiss

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

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Latina Equal Pay Day: Tips to Level Up and Make More Money

By Argelia Martinez

Independent Agencies

Watch Elevate: Independent Agencies

By Breana Mallamaci

Leadership & Talent

Ogilvy Names TBWA New York’s Chris Beresford-Hill President of Advertising North America

By Jameson Fleming

The Future of Agencies

What Will It Take for Agencies to Retain Diverse Talent?

By Tiffany Moustakas

Brand Marketing

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Food & Beverage

It’s Megan Thee Stallion Vs. Tina Snow in the Official Ad for Popeyes’ Hottie Sauce

By Shannon Miller

TIAA Names Stephen Tisdalle Chief Brand and Demand Generation Officer

By Rafael Canton

American Express Helps Small Business Owners With Big Problems in Continuing Campaign

By Sara Century

This Campaign Trolls Tourism Sites With Negative Reviews to Promote Sustainable Travel

By Brittaney Kiefer

Commerce

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Mergers & Acquisitions

PayPal Reportedly Eyes $45B Acquisition of Pinterest

Kroger Unveils a Private Marketplace With First-Party Targeting

Audio & Podcasting

Merch Table: Shopify Integrated Into Spotify for Artists

Amazon Muscles In On Google’s Turf With New Search Tool for Sellers

CONVERGENT TV

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Ongoing Roku, YouTube Standoff Could Cause Connected TV Shakeup in December

By Mollie Cahillane

Streaming & OTT

HBO Max Takes Modest Subscriber Hit Following Amazon Channel Expiration

By Kelsey Sutton

Disney Will Hold In-Person 2022 Upfront—But Not at Lincoln Center

Streaming & OTT

Netflix Employees Walk Out as Fallout From Dave Chappelle Special Continues

By Kelsey Sutton

Creativity

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Columnist Network

Investing in Upper-Funnel Marketing Is a Long-Term Play

By Stan Pavlovsky

Heinz Ketchup Enlists TikTok Creators for Blood-Soaked, Crowd-Sourced Horror Film

By Chloé Harper Gold

Stammering is Rarely Heard in the Media, But This Campaign Wants to Change That

By Brittaney Kiefer

Diversity, Equity and Inclusion

A New Initiative Aims to Fuel Better Visibility of Indigenous Communities in Stock Photos

By Sara Century

Inside the Brand

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Business of Marketing

Why P&Gs Walker and Company CEO’s Core Values Are a Driver of Business Success

By Al Mannarino

Poshmark’s Steven Tristan Young on Problem-Solving Over Perfection

By Heide Palermo

Women Trailblazers

For Twitter’s Head of Global Accessibility, Her Life’s Work Started at Home

Taboo Categories, Like Pooping, Inspire Tushy Founder to Innovate

By Julian Gamboa

Media

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Facebook’s Commerce & Ads IP Tool Is Now Brand Rights Protection

Can Donald Trump Re-Establish a Presence on Social Media With Truth Social?

TikTok Videos Go Long and Its Community Responds

Chat & Messaging

Messenger From Facebook Adds Group Effects for Video Calls, Rooms

Performance Marketing

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Performance Marketing

How Panda Express Reversed a Sales Slump With Direct Mail

Performance Marketing

To Reverse Declines, Direct Mail Updates Old Methods With Digital Touches

Performance Marketing

How GlaxoSmithKline Used Emotion Tracking to Hone Its Marketing for Arthritis Drug

Direct Mail Marketing

Mobile Ad Dollars Will Top Direct Mail Spending in Local Media for the First Time

By David Kaplan

Programmatic

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Mergers & Acquisitions

Azerion’s Inskin Media and PubGalaxy Acquisitions Extend Its European Presence

By Stephen Lepitak

Facebook Updates Steps to Continue Adapting to Apple iOS 14.5+

Instagram Details Insights Updates

The UK’s GDPR Overhaul: 5 Things to Be Aware Of

By Peter Wallace

Social Marketing

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Facebook Continues Efforts to Help SMBs Prep for Holiday Shopping Season

Will TikTok Users Scream When They Hear Ghostface?

Diversity, Equity and Inclusion

Facebook Elevate Campaign Strives to Bring Awareness ‘To New Heights’

Sports Marketing

Navy Federal Credit Union, NHL Extend Their Partnership