Editor’s Pick

Diversity, Equity and Inclusion

How Dove Used Its Own Money to Bring More Diversity to Other Brands’ Marketing

By Shannon Miller

Diversity, Equity and Inclusion

Eleven by Venus Williams Launches #PrivilegeTax Movement to Highlight the Gender Wage Gap

By Tiffany Moustakas

ADWEEK BRANDED

The Future of Ecommerce Is First-Party Shopper Data

By eBay Ads

Ad of the Day

A Global Leader in Smashing Stigmas Created a Gorgeously Artistic Ad for Period Underwear

By Sara Spary

AdFreak

Versatile Actor John Michael Higgins Shows Retirement Is Something Worth Singing About

By T.L. Stanley

To stay competitive in a digital-first world, more businesses are prioritizing digital optimization, but knowing where to start isn't easy.

PARTNER EXPERT FROM FACEBOOK

The Secret Sauce in Liberty Mutual’s Digital Transformation? Data

Latest News

First Things First

Lessons from #ShrimpGate; Beyond the Pledge: Thursday’s First Things First

By Jess Zafarris

Challenger Brands

March Adness 2021: Vote for the Year’s Best Advertiser in Adweek’s Annual Bracket

By David Griner

First Things First

Snoop Thinks Pink; Should Jeep Rebrand the Cherokee?: Friday’s First Things First

By Jess Zafarris

Adweek Original Video

Social Confidential: How McDonald’s Speaks to ‘Fan Truth’

By Jess Zafarris

Challenger Brands

Challenger Brands

Financial Challenger Revolut Looks to Fill Key Roles Before International Marketing Push

By Stephen Lepitak

Premium Events

Challenger Brands Masterclass: Taking Care of Your Team… and Yourself!

Premium Events

Challenger Brands Masterclass: Breaking Through The Noise

By Julian Gamboa

Challenger Brands

March Adness 2021: Vote for the Year’s Best Advertiser in Adweek’s Annual Bracket

By David Griner

2021 Outlook

2021 Outlook

Avocados From Mexico Created a Sportswear Line as Part of Its Quirky New Rewards Platform

By Patrick Kulp

2021 Outlook

Google Will Lower Some Payment Fees for App Developers

2021 Outlook

Loft Faces Backlash for Dropping Plus Sizes

By Lucielle Salomon

2021 Outlook

Exclusive: Havas CX Releases X Index on Important Factors for Customer Experience Success

Promoted Content

The Marketer’s Guide to Generation TikTok

By StudentBeans

The Only Truly Universal ID Option Is the Ability to Work With Multiple IDs

By Bryan MacDonald, EVP of Product Solutions, Adstra

What Media Consumption Can Tell You About the Post-Pandemic Consumer

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

Partner Experts

We’re All Invited to the Sandbox If We Play by Google’s Rules

More Listeners Streaming Audio During the Workday Means More Opportunities to Reach Them

By Melissa Paris

How Instagram Brought Black Creatives and Small Businesses Together to Collaborate on Visual Storytelling

Conversational Marketing Is Key to Future-Proofing Your AI Strategy

Adweek Podcasts

Adweek Podcasts

Beyond the Pledge: Equity in Advertising

By Nick Gardner

Adweek Podcasts

Adweek Podcast: Performance Marketing Awards & #StopAAPIHate

By Nick Gardner

Adweek Podcasts

Adweek Podcast: A Look Back at a Year of Lockdown

By Nick Gardner

CMO Moves

Visible CMO Minjae Ormes on Following Your Own Compass

By Heide Palermo

Magazine

Performance Marketing

These Innovative Campaigns and Execs Delivered Results and Accountability When It Mattered Most

By Heather Fletcher

Performance Marketing

P&G’s Marc Pritchard Is Using ‘Constructive Disruption’ to Reinvent Brand Building

By David Kaplan

Data Points

Infographic: Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

By Nicole Ortiz

Voice

How to Rise to the Challenge of Cookie-less Advertising

By Myles Younger

In case you missed it

AdFreak

Chris Hemsworth Obscenely Shreds Chris Hemsworth in an Unfiltered Ad for Centr, His Fitness App

By Shannon Miller

Ecommerce

Which Platform Is Better for Small Businesses: Amazon or Shopify?

By Lisa Lacy

Branding

Dangling Free Donuts, Krispy Kreme Joins the Vaccination-Incentive Crowd

By Robert Klara

Challenger Brands

March Adness 2021: Vote for the Year’s Best Advertiser in Adweek’s Annual Bracket

By David Griner

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

Ad of the Day

A Global Leader in Smashing Stigmas Created a Gorgeously Artistic Ad for Period Underwear

Diversity, Equity and Inclusion

Omnicom Media Group Names New US Chief Diversity and Inclusion Officer

Diversity, Equity and Inclusion

How Dove Used Its Own Money to Bring More Diversity to Other Brands’ Marketing

By Shannon Miller

Food & Beverage

Cadbury Is Selling a Royalty-Inspired Plate to Commemorate 50 Years of the Creme Egg

Brand Marketing

Diversity, Equity and Inclusion

Eleven by Venus Williams Launches #PrivilegeTax Movement to Highlight the Gender Wage Gap

By Tiffany Moustakas

AdFreak

Versatile Actor John Michael Higgins Shows Retirement Is Something Worth Singing About

By T.L. Stanley

Data & Insights

4 Ways Brands Can Authentically Support Women’s History Month

By Kaila Mathis

Challenger Brands

Financial Challenger Revolut Looks to Fill Key Roles Before International Marketing Push

By Stephen Lepitak

Commerce

Diversity, Equity and Inclusion

Dick’s Sporting Goods Offered Equipment for Women Athletes, but the NCAA Declined

Columnist Network

How to Make a B-to-B Event Appealing With Stronger Punchline

B-to-C

Disney Is the Latest ‘Human Brand’ to Join Forces With Chewy

By Sebastian Obando

Ecommerce

Shopify Adds a Directory for Asian-Owned Businesses

CONVERGENT TV

First Things First

Lessons from #ShrimpGate; Beyond the Pledge: Thursday’s First Things First

By Jess Zafarris

Streaming & OTT

Advertising Spend Expected to Trickle Back to TV as Consumers Embrace Streaming

By Kelsey Sutton

TV Upfronts

Univision’s New Execs Urge Marketers Not to Ignore Hispanic Consumers

Coronavirus

NBCUniversal Urges Viewers to ‘Make a Plan’ For Vaccination in Companywide Campaign

By Kelsey Sutton

Creativity

Diversity, Equity and Inclusion

Exclusive: Johnson & Johnson Created a Parent’s Guide to Discussing Racism With Kids

By Shannon Miller

First Things First

A Mac Turns to the PC Side; Stopping AAPI Hate: Thursday’s First Things First

By Jess Zafarris

Columnist Network

On the Future of Global Creative Work, We’re In It Together

By Patrick Llewellyn

Diversity, Equity and Inclusion

This Free Image Library of Real Women Exercising Tackles Harmful Stereotypes

Inside the Brand

Business of Marketing

4 Tips for CMOs From C-Suite Leaders on How to Truly Make an Impact Today

By Al Mannarino

Premium Events

Challenger Brands Masterclass: Taking Care of Your Team… and Yourself!

Leadership & Talent

Here’s How Managers Are Missing the Mark on Team Motivation and Ways to Fix It

By Ashley Buxton, Caroline Giegerich

Women Trailblazers

How Former WNBA President Is Leaving a Legacy for Young Women

Media

Ad Tech

Google’s Post-Cookie Targeting Plans Stumble at a GDPR Hurdle

By Stephen Lepitak, Lucinda Southern, Ronan Shields

Publishing

Awareness of Covid-19 Fake News Is High, but So Is Apathy, Finds WHO Study

By Rachel Winicov

Diversity, Equity and Inclusion

Twitter’s Pay Equity Progress Continues Into 2021

Platforms

Facebook Takes Action Against Hackers Based in China

Performance Marketing

Performance Marketing

As Direct Response Returns to Growth, IWCO Expands Creative and Analytics Practices

By David Kaplan

Voice

Why 2021 Will Usher in a New Wave of Product Sampling Investment

By Cindy Johnson

Adweek Podcasts

Adweek Podcast: Performance Marketing Awards & #StopAAPIHate

By Nick Gardner

Performance Marketing

These Innovative Campaigns and Execs Delivered Results and Accountability When It Mattered Most

By Heather Fletcher

Programmatic

Platforms

Report: Google Ads Tops Facebook at Driving Loyal Users on Mobile

By Brandy Shaul

Platforms

Facebook Expands Uses of Its Brand Safety Controls

Programmatic

Mediaocean is Unifying All of Its Products Under a Single Platform

By Andrew Blustein

Data Points

Infographic: Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

By Nicole Ortiz

Social Marketing

Chat & Messaging

How Are Snapchatters Celebrating Easter, Holi, Passover and Ramadan?

Sports Marketing

Who Has the Moves for the Planters Trick Shot Challenge?

Beer, Spirits & Cannabis

Busch Will Give 3 Couples the Chance to Get Married on a Farm

Platforms

Pet Food Brand Turns Clubhouse Into Pedigree Doghouse