EDITOR'S PICKSCould Knoxville Be the Next Boulder of the Agency World?by Doug ZangerCould Knoxville Be the Next Boulder of the Agency World?by Doug ZangerCould Knoxville Be the Next Boulder of the Agency World?by Doug ZangerCould Knoxville Be the Next Boulder of the Agency World?by Doug ZangerBrand MarketingKylie Jenner Sells Majority Stake in Kylie Cosmetics to Cotyby Kathryn LundstromRetailGap’s Sweet Holiday Campaign Follows the Bond Between a Mother and Sonby Minda SmileyBrand MarketingDemystifying Gen Z: Do They Like the Retail Experience?by Nick GardnerAdFreakKFC Supportively Taunts Brits Who, Like Americans, Cook Turkey Once a Yearby David GrinerT-Mobile Promotes Mike Sievert to Replace John Legere as CEOSince Legere joined the carrier in 2012, T-Mobile has become become the third largest network in the country.On the Adweek Podcast: Jay Shetty Is Making Wisdom Go ViralPlus, we look at the first flurries of holiday ads, all in this week's episode of Yeah, That's Probably an Ad.DTC Brand Hill House Home Rolls Out New Product Category29 Savvy Stars Changing the Way We Think About BrandingCelebs Unpack Streaming Fatigue Issues in Therapy for Tubi’s ‘Not on Netflix’ CampaignThe New York Times’ Journey Into Audio Following the Success of The DailyJay Shetty Went From Monk to New Media Mogul With His Message of MindfulnessInfographic: How Much Influencers Like to Take a StandThe First Brandweek Constellation Awards Celebrate the Remarkable Power of Marketing TeamsPopular Now1 Meet Adweek’s 2019 Young Influentials2 One of the Best Holiday Ads in Years Just Kicked Off Christmas Season3 Focusing on Hospitality Made the Taco Bell Hotel So Successful4 Ad Tech’s End-of-Year Health Check5 Could Knoxville Be the Next Boulder of the Agency World?DTC Brand Hill House Home Rolls Out New Product Category29 Savvy Stars Changing the Way We Think About BrandingCelebs Unpack Streaming Fatigue Issues in Therapy for Tubi’s ‘Not on Netflix’ CampaignThe New York Times’ Journey Into Audio Following the Success of The DailyJay Shetty Went From Monk to New Media Mogul With His Message of MindfulnessInfographic: How Much Influencers Like to Take a StandThe First Brandweek Constellation Awards Celebrate the Remarkable Power of Marketing TeamsBrandweek Read more >BrandweekCome Aboard the SS Brandweek for Key Marketing Lessonsby Chris AriensBrandweekFocusing on Hospitality Made the Taco Bell Hotel So Successfulby Ann-Marie AlcántaraBrandweekLufthansa’s Empathic Marketing Doesn’t Focus on Conversionsby Ryan BarwickBrandweekBelvedere Vodka CEO Makes a Plea for Truth in Advertisingby T.L. Stanley40 Years BoldHighlights and head-scratchers from four decades of Adweek Read more >Highlights and head-scratchers from four decades of AdweekThe Most Fascinating Spokespeople of the Last 40 Yearsby Robert KlaraExecs From P&G, Citi and Verizon on the Evolution of Adweekby Chris AriensThe Champions of Diversity and Inclusion on What Adweek Has Meant to Themby Chris AriensThese 5 Pre-Internet Technologies Revolutionized How We Eat, Shop and Liveby Robert KlaraThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekBrand GeniusAdweek’s 10 Brand Genius Honorees Don’t Know the Meaning of ‘Status Quo’by Adweek StaffBrand GeniusChrissy Teigen May Just Be Adweek’s Most Unexpected 2019 Brand Visionaryby T.L. StanleyBrand GeniusHow Stand Up To Cancer Won Over Big Celebs, Important Brands and the Medical Communityby Diana PearlVoiceBrands Need to Trust Creative Agencies Like They Do Consultanciesby Andrew SwinandIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsBrandweekCome Aboard the SS Brandweek for Key Marketing Lessonsby Chris AriensProgrammaticGoogle’s Latest Privacy Changes Will Conceal ‘Contextual Content’ on AdXby Ronan ShieldsAgenciesANA Campaign Aims to Convince Gen Z That Marketing Has the ‘Best Jobs Ever’by Minda SmileyInfluencersTikTok Confirms It’s Testing Shoppable Videosby Shoshana WodinskyThe Big GameFox Selling 30-Second Super Bowl Spots for up to $5.6 Million in Accelerated Marketby Jason LynchBrandweekBelvedere Vodka CEO Makes a Plea for Truth in Advertisingby T.L. StanleyPublishers & PlatformsBrands Can Remove Negative Comments on Paid Social Posts With This New Toolby Sara JerdeStreaming & OTTDisney+ Already Has Over 10 Million Sign-Ups by Its Second Dayby Kelsey SuttonGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me.Sign Me UpPlease enter a valid email address.×Please complete all fields.×Please confirm with the Recaptcha.×Recaptcha response was incorrect.×You are already subscribed to this newsletter. To update your preferences, click here.×Thank you. Your newsletter preferences have been updated.×An error has occurred, please try again later×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagramYou are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramLufthansa’s Empathic Marketing Doesn’t Focus on Conversions AgenciesProgrammaticReport Says Programmatic Has a Ways to Go to Live Up to Its Potentialby Erik OsterAgenciesCould Knoxville Be the Next Boulder of the Agency World?by Doug ZangerWinging It Is Causing Marketers to Undercut Their Craft4 Lessons Madison Avenue Can Learn From Silicon ValleyA Typeface Created From Berlin Wall Graffiti Is a Sobering Reminder of Why Freedom MattersStar Wars Blurs With Reality in This Compelling Ad About a Daughter and FatherANA Campaign Aims to Convince Gen Z That Marketing Has the ‘Best Jobs Ever’Dick’s Sporting Goods Channels Holiday Magic to Show How Items Come to Life at NightView more in Agencies >Brand MarketingBrand MarketingWeWork to Lay Off ‘Thousands’ Amid Ongoing Woes, According to Reportby Ryan BarwickExperientialGolden State Warriors Open Hooptopia Pop-Up to Promote Chase Centerby Ian ZelayaKylie Jenner Sells Majority Stake in Kylie Cosmetics to CotyDemystifying Gen Z: Do They Like the Retail Experience?T-Mobile Promotes Mike Sievert to Replace John Legere as CEOThrough Its Rebrand, Facebook Hopes to Rebuild TrustDTC Brand Hill House Home Rolls Out New Product CategoryOn the Adweek Podcast: Jay Shetty Is Making Wisdom Go ViralView more in Brand Marketing >Inside the BrandA community for marketers to learn, grow and be inspiredA community for marketers to learn, grow and be inspired When Your App Gets Acquired by Squarespace: Tech Entrepreneur Andy McCune Talks Big Ideas by Nick Gardner How NASCAR’s CMO Is Going Off Track to Engage a More Diverse Fanbase by Nadine Dietz eBay and Intuit CMOs Talk Personalized Performance by Nadine Dietz Target’s Rick Gomez and Viacom’s Pam Kaufman on Pushing D&I Forward Through Pushback by Nadine Dietz View more >CreativityAd of the DayPhiladelphia Cream Cheese Is Boosting a Thanksgiving Conspiracy Theoryby David GrinerAdFreakKFC Supportively Taunts Brits Who, Like Americans, Cook Turkey Once a Yearby David GrinerCannes Adds a New Lion for Creative Business TransformationTwinkies Are About to Become a Breakfast CerealMerrill Grambell Is an AI-Powered Bot With Its Own Surreal Talk ShowIkea’s First UK Holiday Ad Is a Hilarious Rap About How Your Apartment Is CrapFor His Dark Materials, BBC Creative Made a Lifelike Billboard That Breathes Steam2 of Today’s Spec Ad Masters Crafted a Lovely, Official Spot for MercedesView more in Creativity >DigitalAdweek VideoIntroducing the Demystifying Gen Z Series: Where the Next Generation Consumes Contentby Nick GardnerSocial Pro DailyPeople Going Through Transgender Transitions Are Increasingly Turning to Pinterestby David CohenInstagram Unveils Nostalgia-Themed Holiday Curated Shopping CollectionsSnapchat Introduces Extended Play CommercialsReddit: Here’s How to Save a PostNonprofit News Org Chalkbeat Joins Vox Media’s Publishing PlatformCelebs Unpack Streaming Fatigue Issues in Therapy for Tubi’s ‘Not on Netflix’ CampaignInfographic: How Much Influencers Like to Take a StandView more in Digital >ProgrammaticVoiceCan Dynamic Content Optimization Save Brand Storytelling as We Know It?by Kerry PerseVoice3 Tips for Switching Your Platform to First-Price Auctionsby Erin Venables McHaleProgrammaticHere’s What We Learned From Ad Tech’s End-of-Year Health Checkby Ronan ShieldsAd Tech & Mar TechNestlé Is Doubling Down on Ad Techby Ronan ShieldsView more all coverage >TV / VideoPublishers & PlatformsSpray Tanned and Stilettoed, NBCUniversal Pulls Off Its First Bravo Conventionby Sara JerdeThe Big GameFox Selling 30-Second Super Bowl Spots for up to $5.6 Million in Accelerated Marketby Jason LynchDisney+ Already Has Over 10 Million Sign-Ups by Its Second DayU.S. TV Ad Spending May Never Return to Its 2018 High of $72.4 BillionABC Will Stop Reporting Live-Plus-Same-Day RatingsVox Media Expands Into OTT With Eater ChannelViacomCBS Consolidates Network Leadership in Pre-Merger ShakeupPop TV’s Schitt’s Creek Pop-Up Adds Tickets Thanks to State FarmView more in TV / Video >