EDITOR'S PICKSTony Hawk Partners With Industry Vets to Launch Hybrid Brand Consultancy and Creative Agencyby Erik OsterTony Hawk Partners With Industry Vets to Launch Hybrid Brand Consultancy and Creative Agencyby Erik OsterTony Hawk Partners With Industry Vets to Launch Hybrid Brand Consultancy and Creative Agencyby Erik OsterTony Hawk Partners With Industry Vets to Launch Hybrid Brand Consultancy and Creative Agencyby Erik OsterProgramming & PerformanceChanning Dungey Is Leaving as ABC President and Will Be Replaced by Freeform's Karey Burkeby Jason LynchDigital TransformationMedia Companies Need to Partner With Brands If They Want to Survive in the Digital Ageby Dan TynanAd of the DayJohn Cena Leads a Boy Band Made Entirely of John Cenas in Skyy's Celebration of Americaby Shannon MillerThe Big GameColgate Is Returning to the Super Bowl With a National Spotby Ann-Marie AlcántaraDigital Stats of the Week, Follow the Money EditionHere are a few dollar amounts that caught our eye.Alexis Ohanian Will Interview Entrepreneurs Around the Country in a New Podcast, Business SchooledIt debuts Nov. 24.Colbert Snags a Slot on CBS After the Super Bowl, Just Not Right AfterJohn Lewis' Christmas Ad Is a Lovely Ode to Elton John's Career, and How It All Began'Price on Our Lives' and L.A.'s Logo Just Won Grand Prix at the Epica AwardsMark Zuckerberg Denies Knowing About Facebook’s Work With Oppo Research GroupU.S. Government Denies McCann's Bid Protest in Multibillion-Dollar Army ReviewAmazon Go Competitors Are Starting to Gain SteamAdvertisers Spent $5.25 Billion on the Midterm Election, 17% More Than in 2016Popular Now1 How the Flyers Created Gritty, the Internet’s Most Beloved Mascot2 Tony Hawk Partners With Industry Vets to Launch Hybrid Brand Consultancy and Creative Agency3 John Lewis’ Christmas Ad Is a Lovely Ode to Elton John’s Career, and How It All Began4 Céline Dion Launches Her Line of Kids Clothes by … Getting Arrested in a Hospital Nursery?5 Facebook: Here’s How to Share a 3D PhotoColbert Snags a Slot on CBS After the Super Bowl, Just Not Right AfterJohn Lewis' Christmas Ad Is a Lovely Ode to Elton John's Career, and How It All Began'Price on Our Lives' and L.A.'s Logo Just Won Grand Prix at the Epica AwardsMark Zuckerberg Denies Knowing About Facebook’s Work With Oppo Research GroupU.S. Government Denies McCann's Bid Protest in Multibillion-Dollar Army ReviewAmazon Go Competitors Are Starting to Gain SteamAdvertisers Spent $5.25 Billion on the Midterm Election, 17% More Than in 2016BrandweekThe latest coverage in brand marketingThe latest coverage in brand marketingThis is Brandweekby Adweek StaffM.Gemi Founder Cheryl Kaplan on Choosing the Right Influencers and the Value of Authenticityby Diana PearlRelive Brandweek Through Some of the Most Insightful Tweets From the Movement3 Factors Marketers Should Keep in Mind for Maximum Brand Impactby Ann-Marie AlcántaraView more >This Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekStreaming in a Connected WorldTimeline: Busy Philipps Is an Overnight Success 20 Years in the Makingby Kristina FelicianoThe L.A. IssueThese 16 L.A. Brand Stars Are Doing Show-Stopping Work in the City of Angelsby T.L. StanleyThe L.A. IssueThese 16 L.A. Brand Stars Are Doing Show-Stopping Work in the City of Angelsby T.L. StanleyVoiceHow Brands Are Taking Control of Their Narratives and Reinventing Storytellingby Toby DanielsIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsAdFreakA Lump Was Placed on 'the World's Most-Touched Breasts' to See If Anyone Would Noticeby David GrinerProgramming & PerformanceMichael Jordan Tackles the ‘Greatest Ever’ Debate in Surprise Sunday Night Football Promoby Jason LynchAd of the DayAn Opioid Addict's Three-Day Detox Was Streamed to an NYC Video Displayby David GrinerAd of the DayWith Bryan Cranston at the Wheel, W+K Debuts a New Brand Positioning for Fordby Erik OsterBrand MarketingSpotify and Warner Bros. Created a Spot With 3D Sound to Promote A Star Is Bornby Kristina MonllosBrand MarketingCan a Hamburger Give You Nightmares? Burger King Tested Its Horrifying New Creation to Find Outby Kristina MonllosLeadership & TalentDDB CEO Wendy Clark to Step Down From Time's Up Leadership Committee After News of Controversial Hireby Patrick CoffeeAdFreakNebraska Snubs Its Haters With New Tourism Slogan: 'Honestly, It's Not For Everyone'by Doug ZangerDigital Transformation PlaybookIN PARTNERSHIP WITHMedia Companies Need to Partner With Brands If They Want to Survive in the Digital Ageby Dan TynanEditor's Letter: Modern Sales Takes a Community-Oriented Approachby James CooperInfographic: Digital Transformation Is Critical for B-to-B Companies. Here’s How They’re Doingby Erik Wander5 Tips for Media Companies Looking to Survive in the Age of Digital Disruptionby Dan TynanView more in Digital Transformation >Streaming in a Connected WorldGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHere's the Toys R Us Rebranding That Never Saw the Light of DayAgenciesAgenciesTony Hawk Partners With Industry Vets to Launch Hybrid Brand Consultancy and Creative Agencyby Erik OsterAgenciesIndie Agency Omelet Cooks Up a Fresh Brand Identity That Finally Plays on Some Breakfast Punsby Lindsay RittenhouseCoca-Cola's Polar Bears, Now 25 Years Old, Return to Share Their Rules for a Loving HouseholdU.S. Government Denies McCann's Bid Protest in Multibillion-Dollar Army ReviewCelebrity Cruises Picks TBWA's Lucky Generals as Global Creative Agency of RecordTime's Up Advertising Forges Ahead With the Challenging Task of Changing an Entire IndustrySorrell's S4 Capital Reports Strong Third Quarter Powered by 'Faster, Better, Cheaper' ApproachDentsu Aegis Network's CEO is Stepping DownView more in Agencies >Brand MarketingVoiceHealthcare's Revolution Includes More Empathy and Prioritizing a Patient-Centric Approachby Kathy DelaneyThe Big GameColgate Is Returning to the Super Bowl With a National Spotby Ann-Marie AlcántaraAs Brands Become Increasingly Purpose-Driven, They Can Look to Nonprofits for Inspiration'Price on Our Lives' and L.A.'s Logo Just Won Grand Prix at the Epica AwardsIt's Time for Marketers to Stop Misrepresenting Fathers in Marketing as Bumbling and IneptMaking YouTube Videos Shoppable Just Got a Lot Easier for InfluencersMercedes-Benz Will Return to the Super Bowl in 2019How the New Venture Challenge Is Helping Cement Chicago's Reputation as the Next Great Startup HubView more in Brand Marketing >CreativityEmerging TechThis AR Story App Aims to Immerse Kids in the World Around Themby Marty SwantAd of the DayJohn Cena Leads a Boy Band Made Entirely of John Cenas in Skyy's Celebration of Americaby Shannon MillerViral Video Star Zach King Explains What It Takes to Create Content With Staying PowerSmall Brands Are Challenging Big Brands With a Commitment to Cohesive PurposeHow Nike Helped Raise Almost $24 Million for a Portland Children’s HospitalBevel Pays Homage to the Black Barbershop With a Video Series Steeped in Great StorytellingCéline Dion Launches Her Line of Kids Clothes by ... Getting Arrested in a Hospital Nursery?John Lewis' Christmas Ad Is a Lovely Ode to Elton John's Career, and How It All BeganView more in Creativity >DigitalPublishers & PlatformsAlexis Ohanian Will Interview Entrepreneurs Around the Country in a New Podcast, Business Schooledby David CohenEcommerceHoliday Shopping Minus Checkout Lines Is Finally Hereby Lisa LacyFacebook: Here's How to Share a 3D PhotoAre Social Media Algorithms Working? Respondents to a Pew Research Center Study Sound OffSnapchat's New Ecommerce Channel Lets Consumers Shop Without Leaving the AppAmazon Go Competitors Are Starting to Gain SteamHere Are the Winners of the Third Annual Shorty Social Good AwardsMark Zuckerberg Denies Knowing About Facebook’s Work With Oppo Research GroupView more in Digital >ProgrammaticProgrammaticHow an Open Approach Can Help Independents Survive as Walled Gardens Declineby Ronan ShieldsProgrammaticDigital Stats of the Week, Follow the Money Editionby Josh SternbergProgrammaticIndependent Ad Tech Sees Opportunity Amid the Escalation of the Walled Gardensby Ronan ShieldsProgrammaticHow the Rise of D-to-C Brands Is Helping Digital Ad Spend Defy Gravityby Ronan ShieldsView more all coverage >TV / VideoProgramming & PerformanceChanning Dungey Is Leaving as ABC President and Will Be Replaced by Freeform's Karey Burkeby Jason LynchProgramming & PerformanceColbert Snags a Slot on CBS After the Super Bowl, Just Not Right Afterby Sara JerdeAdvertisers Spent $5.25 Billion on the Midterm Election, 17% More Than in 2016Free Movies and TV Shows Are Now Available on Comcast's X1 PlatformThe Future of Television Will See Massive Waves of Digitization and Data UsageNetflix Tests Cheaper, Mobile-Only Subscription PlansThese Are the 10 Best Thanksgiving Movies to Stream Over the HolidaysNielsen Will Offer More Streaming Data With Comcast PartnershipView more in TV / Video >