Editor’s Pick CPG & Grocery Cracker Jack Gets a Partner in Crunch With Cracker Jill By Paul Hiebert Ukraine Ukrainian Talent For Hire: Illustrator and Cartoonist Zhenya Oliinyk By Stephen Lepitak Partner Expert An Inside Look at Volvo’s Successful Podcast Advertising Strategy SXM Media Emerging Tech How Fireblocks’ Marketing Chief Addresses the Crypto Gender Employment Gap By Trishla Ostwal March Adness The Art of Adness: How Dakota Snow Became the Unofficial Designer of Brawling Brands By Jess Zafarris PARTNER EXPERT FROM META 4 Ways to Reach New Audiences With Cross-Border Business Mediaweek View All Mediaweek Modernizing Traditional Approaches: Macy’s Enters the NFT Game By Alexandra Bower Mediaweek The Race for New Modern Measurement Currencies By Alexandra Bower Mediaweek Delivering a Highly Personalized Ad Experience With AMC and Paramount By Alexandra Bower Mediaweek Making Programmatic Work in Connected TV By Alexandra Bower TV Upfronts View All Programming & Performance DirecTV Taps Amy Leifer as First Ad Sales Chief By Mollie Cahillane TV Upfronts Fuse Media Debuting 2 New FAST Channels in Streaming-Centric Upfront Push By Mollie Cahillane TV Upfronts Game Show Network, Sony Pictures TV Team Up for First Joint Upfront By Jason Lynch Measurement WarnerMedia, Paramount Team Up for March Madness Alternative Measurement Test By Mollie Cahillane NewFronts View All NewFronts IAB Sets Peloton’s Alex Toussaint As 2022 NewFronts Host By Mollie Cahillane TV Upfronts Adweek’s TV Upfronts and NewFronts 2022 Calendar By Mollie Cahillane TV Upfronts YouTube Moves Brandcast Event From NewFronts to Upfront Week By Jason Lynch TV Upfronts NBCUniversal Will Return to Radio City Music Hall for In-Person, May Upfront By Jason Lynch Promoted Content View All The Key Trends Shaping the Addressable TV Market By Ben Antier, Cofounder and CEO, Publica The Drive to First-Party Data By Permutive The Future Is Bright for Brands That Master Sports Advertising By Matt Whitteker, CEO, MILLIONS.co Slay the Monsters of Marketing Data By Treasure Data Partner Experts View All The Newest Member of the Content Marketing Team Is AI By Brooke Gocklin The Power of Diversity, Equity and Inclusion in Advertising By Matt Miller How CTV Advertising Can Bypass Digital Media’s Awkward Teenage Years By Joe Doran Tools to Create Dynamic Global Campaigns Better and Faster By Deepti Velury Microlearning View All Customer Experience Transformation for the C-Suite Organize and Leverage Your Measurement Toolbox How Publisher Audits Reduce Fraud Risk and Improve ROI Subscriber Onboarding and Engagement Done Right Adweek Podcasts View All Adweek Podcasts Adweek Podcast: Who’s Standing Up for Sustainability? By Al Mannarino CMO Moves Clinique’s SVP on Translating Brand Equity in the Metaverse By Heide Palermo Adweek Podcasts Adweek Podcast: Celebrating Women’s History Month By Al Mannarino CMO Moves Universal Parks and Resorts North America CMO on Defining the Brand Alongside Your Consumers By Heide Palermo Magazine Media Agency of the Year For Breakthrough Media Agency of the Year VaynerMedia, Convergence Fuels Success By Olivia Morley Media Agency of the Year US Media Agency of the Year Spark Foundry’s New Business Machine Powered a Monster Year By Jameson Fleming Media Agency of the Year How Global Media Agency of the Year MediaCom Stayed on Top for the Second Straight Year By Kyle O’Brien Diversity, Equity and Inclusion How Brands Are Working to Accurately Portray the Transgender Community By Tiffany Moustakas In case you missed it Emerging Tech Why Martin Agency’s CEO Is Calling Out Coinbase Over Its QR Code Super Bowl Ad By David Griner & Jameson Fleming Data & Insights This Report Shows Why Gen Z Sees Straight Through Your Marketing Efforts By Emmy Liederman Food & Beverage Heinz Says Sorry for Being 150 Years Late to the Pasta Sauce Party By Brittaney Kiefer Beer & Spirits With Hard Mountain Dew Launch, PepsiCo Beats Coke to the (Spiked) Punch By T.L. Stanley The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Awards & Honors Nominees Revealed for 26th Annual Webby Awards By David Cohen Leadership & Talent Black Women Influencers Were Being Left Out, so This Marketer Built an Agency for Them By Emmy Liederman Accounts S4 Capital Lands Latest ‘Whopper’ Client as Estée Lauder Names Decoded US Media AOR By Stephen Lepitak Accounts Agencies Reveal Their Red Flags When Evaluating New Business Opportunities By Jameson Fleming Brand Marketing View All Ukraine Many Western Brands Have Quit Russia. What About the Ones Left Behind? By Rebecca Stewart Diversity, Equity and Inclusion Why Brands Must Finally Ditch ‘Toxic,’ Stereotypical Portrayals of Muslims By Brittaney Kiefer Influencers & Creators Why Brands Are In It for the Long Haul When Picking Influencers By Emmy Liederman Sustainability The World’s Titanic-Sized Electronic Waste Problem Is Only Getting Bigger By Kathryn Lundstrom Commerce View All CPG & Grocery Cracker Jack Gets a Partner in Crunch With Cracker Jill By Paul Hiebert CPG & Grocery How Ecommerce Is Putting a Fresh Spin on the Natural Deodorant Category By Paul Hiebert March Adness How Sour Patch Kids Scored a Sweet Win in March Adness 2022 By Jess Zafarris Retailing Meet Penny James, a JCPenney Superfan Who Reminds Us ‘Shopping Is Back’ By Lisa Lacy CONVERGENT TV View All Programming & Performance WarnerMedia CEO Jason Kilar Exiting Ahead of Discovery Merger By Jason Lynch Connected TV Roku Debuts Dynamic Linear Ad Insertion, Bringing Targeted Spots to Traditional TV By Mollie Cahillane Programming & Performance Grammys Audience Grows Just 1% From Last Year’s Historic Low By Jason Lynch Programming & Performance DirecTV Taps Amy Leifer as First Ad Sales Chief By Mollie Cahillane Creativity View All AdFreak This Ketchup Brand Tricked Tripadvisor Reviewers Into Giving a Brutally Honest Taste Test By Brittaney Kiefer Ad of the Day In Oreo and PFLAG’s Sweet Short Film, a Gay Man Finds a #LifelongAlly in His Mother By Shannon Miller Ukraine Ukrainian Talent For Hire: Illustrator and Cartoonist Zhenya Oliinyk By Stephen Lepitak Food & Beverage Goldfish Encouraged Fans to Hijack Its Iconic Jingle During the 2022 Grammys By Shannon Miller Inside the Brand View All Innovators Tailored Brands CBO Reveals Most Inclusive Campaign Ever for Men’s Wearhouse By Matt Kerbel CMO Moves Clinique’s SVP on Translating Brand Equity in the Metaverse By Heide Palermo Mentorship Adweek Executive Mentor Program: Frequently Asked Questions By Jordan Praitano Innovators M&M’S Global VP on Evolving and Future-Proofing Your Brand By Matt Kerbel Media View All Platforms Elon Musk Added to Twitter Board of Directors By David Cohen Platforms Instagram: How to Add a Facebook Link to Your Profile By Brandy Shaul Gaming Twitter: Almost 800M Tweets About Gaming Were Sent in Q1 2022 By Brandy Shaul Audio & Podcasting How Companies Like iHeartMedia Capitalize on Growing Female Podcast Listenership By Meseret Ambachew Performance Marketing View All Content Marketing Affiliate Content Is Bringing Brand and Performance Marketing Together By Brent Fraser B-to-B The Future of B-to-B Marketing Is Hiding in Plain Sight By Marten van Pelt Performance Marketing Luxury Goods Are Becoming as Attainable as Fast Fashion By Jessica Hawthorne-Castro Lead Generation 7 Digital Marketing Strategies to Boost Lead Generation By Rachel Smith Social Marketing View All Platforms Meta Unveils New ‘Good Ideas Deserve to Be Found’ Spot By David Cohen Augmented Reality Snapchat Generation Report: A Deep Dive on Generation Z By David Cohen Augmented Reality Theatrical Release of Morbius Marked By Accompanying Snapchat AR Experience By David Cohen Platforms Twitter Begins Pilot Tests for 3 New Ad Formats By David Cohen Programmatic View All Emerging Tech How Fireblocks’ Marketing Chief Addresses the Crypto Gender Employment Gap By Trishla Ostwal Performance Marketing Brands See Results With Matterkind’s New Performance-Based Outcome Navigator Tool By Catherine Perloff Data Points Infographic: How Willing Are People to Use QR Codes? By Eva Kis Mediaweek Making Programmatic Work in Connected TV By Alexandra Bower