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Why Companies Need to Ditch Maternity and Paternity Leave By Naomi Duckworth BRANDSHARE FROM VIDEOAMP In Economic Uncertainty, Don’t Slash Ad Spend, Slash Ad Waste Brandweek View All Adweek Podcasts Adweek Podcast: Behind the Scenes of Brandweek 2022 By Al Mannarino Adweek Podcasts Brandweek Podcast: Why Miami Will Become Web3’s Silicon Valley With Jesse Kirshbaum and Mags Kala By Al Mannarino, John Heil Brandweek How Web3 Is Creating Space for a ‘Phygital’ Experience By Alexandra Bower Adweek Podcasts Brandweek Podcast: Build a Legacy With Abraxas Higgins By Al Mannarino, John Heil B-to-B View All B-to-B LinkedIn Sales Navigator Gives Sellers New Insights on Accounts’ Level of Interest By David Cohen Technology Intel Reignites Its Signature ‘Bong’ With Help From K-Pop Band Aespa and Popular Creators By Shannon Miller B-to-B New Globant Ads Poke Fun at the One-Size-Fits-All Approach to Consultancy By Samantha Nelson Columnist Network Turn Performance Marketing Into Performance Branding By Jennifer Chase Augmented Reality View All Artificial Intelligence NBA All-Star Luka Dončić Turns Over TikTok Account to His AI Alter Ego By David Cohen Augmented Reality Allure Best of Beauty Issue Includes AR Lip, Cheek and Eye Lenses From Snap By David Cohen Artificial Intelligence JCPenney Brings Artificial Intelligence to the Makeup Counter By Lisa Lacy Augmented Reality Snap, Ipsos: Consumers Begin Turning to AR for Practical Purposes, Like Shopping By David Cohen Promoted Content View All Quiz: Test Your Knowledge of Classic TV Advertising By MNTN 5 Lessons for Planning Your First In-person Conference Since the Pandemic By Paige O’Neill, CMO, Sitecore Confessions of a Confused Consumer By PayPal How Crunchyroll, Hasbro and Mastercard Tap Fandoms By Melissa Schumer, President of Digital Entertainment and Gaming, RCPMK Partner Experts View All 3 Ways Creator Platforms Help You Build Better Campaigns By Todd Pasternack Storytelling Isn’t Child’s Play—It’s Your Best Tool to Connect, Engage and Persuade By Kate Sirkin How Booking.com Breaks Down Barriers for LGBTQ+ Travelers By Stéphane Mead and Tom van Gessel Team Up With Your Frenemies to Stay Agile By Valerie Bischak Microlearning View All What Is Incrementality and Why Is It Critical for Proving ROI? 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Stanley Programming & Performance Broadcast Chiefs Share Their Fall TV Strategies in a Changing Landscape By Bill Bradley In case you missed it The Future of Agencies What Agencies Can Learn From Ryan Reynolds’ Investments in Aviation Gin and Mint Mobile By Olivia Morley Beer & Spirits Heineken Drops Its Heinekicks, a Sneaker That Lets Wearers Walk on Beer By Brittaney Kiefer Voice Move Over Google. TikTok Is the Go-To Search Engine for Gen Z By Wanda Pogue Artificial Intelligence Heinz Taps State-of-the-Art AI to Design Its Next Ad Campaign By Patrick Kulp The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All CPG & Grocery Ken Jeong Tickles the Funny Bone in New Campaign for ThermaCare By T.L. Stanley Voice Equal Partnership? Why Companies Need to Ditch Maternity and Paternity Leave By Naomi Duckworth Media Agencies Omnicom Brings Transact, Its Tech-Powered Ecommerce Consulting Practice, to North America By Olivia Morley Accounts Brands Find It Painful to Address Agencies’ Most Pressing Pitching Problems By Jameson Fleming Brand Marketing View All Branding Artsy CMO Everette Taylor Steps Down By David Kaplan Voice What Marketers Can Learn From the NFL’s Big Miss During Hispanic Heritage Month By Mita Mallick Super Bowl The NFL Names Apple Music as Super Bowl Halftime Show Sponsor By Paul Hiebert CPG & Grocery Marketing Morsels: Airheads Takes Fake Money, Argent Suits Up for Election Season and More By Jess Zafarris Commerce View All Metaverse Alibaba Brings Luxury Shopping Into the Metaverse By Patrick Kulp Voice Patagonia Climbs Into Lead for Purpose-driven Companies to Follow By Alex Lewis Ecommerce Havas Bolsters Ecommerce Arm With Expert Edge Acquisition By Rebecca Stewart Food & Beverage Gopuff’s Latest Private Label Brand Debuts With NBA Star Chris Paul By Samantha Nelson CONVERGENT TV View All Programming & Performance How FX’s Welcome to Wrexham Breaks the Sports Documentary Mold By Mollie Cahillane Streaming & OTT Fox Entertainment CEO Charlie Collier Exits for Roku By Mollie Cahillane Streaming & OTT Netflix’s Ad Tier Is Coming Soon—and Media Buyers Have Many Questions By Bill Bradley, Catherine Perloff Voice The ‘Seduction’ of Latinx Audiences: Where Is the Long-Term Commitment? 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