Editor’s Pick Programming & Performance In Fox’s Women’s World Cup Campaign Kickoff, It’s Team USA Vs. Everyone By Mollie Cahillane Cannes Lions Creators Will Take Over the Croisette, and CMOs’ Schedules, at Cannes Lions By Rebecca Stewart Adweek Branded Surprise and Delight Your Most Loyal Fans Fooji Augmented Reality Ikea’s Big Blue Bag Is Bigger Than Ever Thanks to This Traveling Sculpture By Brandy Shaul AdFreak Martha Stewart’s ‘Fearless’ Lifestyle Puts Seniors on Alert in Silvertree’s Cheeky Debut By Leslie Blount FROM ADWEEK BRANDED WITH DATONICS Yes, You Can Understand Audiences and Intent While Putting Privacy First Magazine View All The Creatorverse Drew Barrymore’s Creative Force Is Too Big for One Platform to Contain By Robert Klara The Creatorverse Adweek’s 2023 Creator Visionary Awards: See All the Winners By Adweek Staff The Creatorverse Inside The Creatorverse By Adweek Staff The Creatorverse To Stay Ahead of the Creator Curve, Networks Are Snapping Up Influencer Agencies By Kyle O’Brien & Olivia Morley In case you missed it Plant-Based Products Got Wood Milk? Aubrey Plaza’s Artisanal Venture Spoofs Plant-Based Alternatives to Dairy By Leslie Blount Practical Insights Why B-to-B Companies Are Investing More in Brand Marketing By Paul Hiebert TV Upfronts Nickelodeon Refreshes Brand for First Time in 14 Years—and Brings Back Splat By Mollie Cahillane Finding the Customer Golden Arch-itects: How 2 Marketing Dynamos Reinvigorated McDonald’s for Gen Z By Rebecca Stewart The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New
