Editor’s Pick Programming & Performance The Real Impact of the Disney and Charter Deal: A ‘Canary in a Coal Mine’ By Bill Bradley Voice Resetting the Client-Agency Relationship to Benefit Future Leaders By Catherine Lautier Adweek Branded Tap Into These Cheat Codes to Reach Gamers Twitch Technology Tinder and Rival Apps Court Gen Z in the Age of Online Dating Fatigue By Brittaney Kiefer Legacy Brands Lego’s Epic, Play-Along Superhero Ad Gives Marvel a Run for Its Money By Rebecca Stewart FROM ADWEEK BRANDED WITH AMAZON ADS What Sustainable Shoppers Want Brandweek View All Brandweek Why Zach Braff and Donald Faison ❤️ T-Mobile By Colin Daniels Brandweek Chris Hemsworth Wants to Combat Exclusivity in Fitness By Emmy Liederman Brandweek Away and Rare Beauty Build Brands by Putting Community First By Brittaney Kiefer Brandweek Taco Bell’s Incoming CEO Sean Tresvant Talks Disruption and Leadership By Stephen Lepitak Augmented Reality View All Augmented Reality Advertising News Illicit Elixirs Celebrates Hedonism With AR-Enabled Cans By Brandy Shaul Augmented Reality Advertising News Snapchat, Princess Cruises Make a Splash With AR During LA Rams Home Games By Brandy Shaul Augmented Reality Advertising News Verizon Teams With J Balvin to Celebrate iPhone 15 Launch With AR Game By Brandy Shaul Augmented Reality Advertising News Chobani Flips for Halloween With AR-Enabled Yogurt Packaging By Brandy Shaul Retail Media View All Retail Media Advertising Not Selling on Amazon? That Doesn’t Mean You Shouldn’t Advertise There By Elizabeth Marsten Marketing and Sales Inside Unilever’s Reorganization: Media Mix Modeling and Cross-Disciplinary Marketing Hubs By Olivia Morley Data & Insights The US Ad Industry Will Grow 5% in 2023, According to a New Forecast By Olivia Morley Retail Media Advertising Even Retail Media Owners Want More Measurement Standardization By Stephen Lepitak Adweek Podcasts View All Adweek Podcasts The Marketing Journey of Chime CMO Vineet Mehra By Jenny Rooney Adweek Podcasts The Speed of Culture Podcast: Verizon’s Evolution From Landlines to 5G By Adweek Staff Adweek Podcasts Adweek Podcast: How TelevisaUnivision Is Educating Brands About the Latinx Community By Luz Corona Adweek Podcasts Manu Manzo on Cultivating the Best Version of Yourself By Colin Daniels Magazine View All Marketing Vanguard 24 Leading Marketers Innovating in Fresh Ways for a Dynamic Consumer By Gabrielle Nicole Pharms & Sara Century Marketing Vanguard Inclusion as Innovation: How These Marketing Leaders Stay Ahead by Leaving No One Behind By Jason Notte Leadership & Talent The Unspoken Truth About CMO Churn By Rebecca Stewart Marketing Innovation How Gaming Marketers Innovate to Reach a Changing Audience By Colin Daniels In case you missed it Platforms Brands Face Threads Fatigue as App Loses Nearly 80% of Daily Active Users By Trishla Ostwal Sustainability P&G Dropped Its Pledge Against Forest Degradation. That Could Hurt Its Brands in the Long Run By Kathryn Lundstrom Sports Marketing News Inside the Campaign: The NFL and 72andSunny Go Off Script for Season-Long Campaign By Jason Notte AdFreak In Apple’s Uplifting Ad, Dogs Get to Play Again After Receiving Prosthetics By Brittaney Kiefer The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New Agencies View All Voice Resetting the Client-Agency Relationship to Benefit Future Leaders By Catherine Lautier Leadership & Talent BBH USA Hires Two Fig Leaders to Revamp Its Agency Brand and Strategy Practice By Olivia Morley Sustainability Havas Wins Shell Media Account Following Review—and Climate Protests By Kathryn Lundstrom, Olivia Morley Independent Agencies With Its New Private Equity Investment, Brainlabs Wants to Keep Aggressively Expanding By Olivia Morley Brand Marketing View All Adweek Podcasts The Marketing Journey of Chime CMO Vineet Mehra By Jenny Rooney Adweek Podcasts The Speed of Culture Podcast: Verizon’s Evolution From Landlines to 5G By Adweek Staff Augmented Reality Advertising News Illicit Elixirs Celebrates Hedonism With AR-Enabled Cans By Brandy Shaul Legacy Brands Lego’s Epic, Play-Along Superhero Ad Gives Marvel a Run for Its Money By Rebecca Stewart Commerce View All Adweek Podcasts Brave Commerce Podcast: Brewing Success Strategies for the Nonalcoholic Market By Al Mannarino Brandweek How Converse Stays Committed to Creativity By Mollie Cahillane Data Points Infographic: It’s a Frugal Back-to-School Season as Inflation Bites By Paul Hiebert Brandweek Secondhand Has the Upper Hand in Designer Fashion By Colin Daniels CONVERGENT TV View All Programming & Performance The Real Impact of the Disney and Charter Deal: A ‘Canary in a Coal Mine’ By Bill Bradley TV Upfronts Fuse Media Closes Upfront With Double-Digit Growth in Volume By Bill Bradley Measurement JIC Gives Conditional Certifications as March to New Currencies Continues By Mollie Cahillane Streaming & OTT Live Sports Coming to Max Under Bleacher Report Banner By Mollie Cahillane Creativity View All Food Industry News Samuel L. Jackson Gets Furious About Bread Imitators in Warburtons Ad By Samantha Nelson Adweek Podcasts Manu Manzo on Cultivating the Best Version of Yourself By Colin Daniels Voice GenAI Will Permanently Change the Stock Imagery Landscape By Christopher Wlach Off the Clock Off the Clock: Typography Is Therapeutic for Born Social’s ECD By Stephen Lepitak Media View All Publishing News Following Its Failed Acquisition of The National Enquirer, Vinco Ventures Is Unraveling By Mark Stenberg Sustainability Climate Week NYC Draws Out Sustainable Brands and World-Class Greenwashers By Kathryn Lundstrom Sustainability Nearly 300 Agencies—and 6 Major Holding Companies—Are Working for Fossil Fuel Clients By Kathryn Lundstrom Programmatic Why Major SSPs Monetize the Majority of the Web’s Low-Quality Websites By Catherine Perloff Performance Marketing View All Retail Media Advertising Not Selling on Amazon? That Doesn’t Mean You Shouldn’t Advertise There By Elizabeth Marsten B2B These B2B Innovation Award Winners Are Breathing New Life Into B2B Marketing By Paul Barbagallo B2B Adweek’s B2B Innovation Award Winners By Paul Barbagallo Personalization With Personalization, Sales Needs to Catch Up to Marketing By Paige O’Neill Programmatic View All Data ‘Setting Up A Cottage Industry:’ California’s Delete Act Raises Concerns Over Motivations By Trishla Ostwal Data New York Bans Geofencing Near Health Care Facilities By Catherine Perloff B2B ZoomInfo Is Making B2B Ad Buying Easier Through Trade Desk Integration By Catherine Perloff CPG News How PepsiCo Has Grown Its First-Party Data Stores by 50% By Trishla Ostwal Social Marketing View All Social Media TikTok’s EU Changes Set to Impact Advertiser Experience By Stephen Lepitak Voice Nanoinfluencers Give Brands a Better ROI Than Kim Kardashian By Yauhen Razhko AI News Snapchat Rolls Out GenAI Selfie Feature, Dreams By Trishla Ostwal Voice Social Media Manager Burnout Is Nothing New But It’s Escalating By Nicole Tabak
