Editor’s Pick

TV Upfronts

WarnerMedia Wraps Upfront Sales, Securing Record Revenue

By Jason Lynch


The average person checks their phone 150 times a day so why aren’t more marketers trying to reach them there?

FROM ADWEEK BRANDED WITH YOTPO

Your Customers Want You to Text Them—Here’s How to Get it Right

Cannes Lions
collage of Adweek at Home speakers
Cannes Lions

Catch Up On This Year’s Adweek at Home Summit

By Breana Mallamaci

still from womb stories video
Cannes Lions

Behind the Scenes of Cannes Winner ‘Womb Stories’ and Its Masterful Framing of Womanhood

By Nicholas Hulley

A still from a P&G ad featuring a young girl and an adult hugging
Cannes Lions

P&G Marketing Chief Marc Pritchard on Ad Representation and Lessons From the Pandemic

By Stephen Lepitak

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: Wrapping Up Cannes Lions 2021

By Nick Gardner

Sports Marketing
Sports logo of a blush pink bird against a black backdrop
Sports Marketing

Angel City FC Reveals Its New Logo Ahead of the 2022 Season

By Sara Century

Wrexham players wear TikTok sponsored shirt
Sports Marketing

Ryan Reynolds Hopes TikTok’s Wrexham Sponsorship Will Get More Brands Supporting Underdogs

By Stephen Lepitak, David Griner

BBC Tokyo Olympics
Sports Marketing

BBC Reimagines Tokyo as a Magical and Futuristic City to Hype Olympics Coverage

By Brittaney Kiefer

hate speech sports fans
Sports Marketing

As Pride Month Wraps, Pro Sports Wrestles With the Problem of Hateful Fans Online

By Robert Klara

Social Media Week
Nikki Lewis and Casey Clough
Social Media Week

Remotely Riding the ‘Red Ocean’ of Tactical Shooter Games With Riot

By Amma Marfo

Raissa Gerona, chief brand officer of Revolve
Social Media Week

‘Your Home Is Your Dressing Room’: How Influencers Help Consumers Craft Their Closets

By Amma Marfo

a collage of SMWNY speakers
Social Media Week

Watch All Sessions From the 13th Annual Social Media Week

By Breana Mallamaci

tiktok cmo katie puris
Social Media Week

TikTok’s Katie Puris Talks About the Power of a Purpose-Driven Guidebook

By Nicole Sara Sivens

Promoted Content

How to Prepare for the 2021 Holiday Season

By Facebook

Don’t Let Your Digital Shelf Space Go Untouched

By Tony Neary, Chief Creative Officer, Olberding Brand Family

How Curated Marketplaces Put Supply Control Into the Hands of Advertisers

By Ben Kneen, Senior Director, Product Management, Xandr

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

Partner Experts

3 Questions to Ask Yourself in the Sprint to Scale First-Party Data

By Dana Moroze

Helping Protect Brands and People From Problematic Content Online

By Ram Ramanathan

Top 5 Takeaways From Google Marketing Livestream 2021

By Jerry Dischler

3 Must-Know Consumer Behavior Predictions for Hot Tech Summer

By Cassy Hough

Adweek Podcasts
CMO Moves

What Managing a Call Center and Being a Mom Taught David’s Bridal CMO About Leadership

By Stephanie Paterik

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: Wrapping Up Cannes Lions 2021

By Nick Gardner

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: Everything You Need to Know About Cannes Lions Live

By Nick Gardner

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: 2021’s Award Season Big Winners

By Nick Gardner

Magazine

This is a Profile
Diversity, Equity and Inclusion

25 LGBTQ+ Leaders Making a Meaningful Difference in Media, Marketing, Tech and Beyond

By Adweek Staff



This is a Profile
Data Points

Infographic: LGBTQ+ Consumers Look for Genuine Brand Support That Outlasts Pride Month

By Nicole Ortiz



This is a Profile
Voice

5 Risks of Performative Pride Allyship for Brands to Keep in Mind This June

By Katie Martell



This is a Profile
Creative Thinkers

How These Exuberant Illustrations Made Their Way Onto Popular Products—and Adweek’s Cover

By Stephanie Paterik


In case you missed it

This is a Profile
Programming & Performance

Rick and Morty Get Their Own Wendy’s Drink Flavors and Restaurant Pop-Up For Season 5

By Mollie Cahillane



This is a Profile
Advertising

Cat Remembers Finding Forever Home in French Animated Spot for Animal Shelter

By Brittaney Kiefer



This is a Profile
CPG & Grocery

With 135% Growth, Kroger’s Ad Business Aims to ‘Set the Bar’ for Media Accountability

By Paul Hiebert



This is a Profile
Advertising

Leaders of Wieden+Kennedy-Owned Joint Editorial Launch New Shop

By Larissa Faw


The Institute for Brand Marketing ™

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Agencies
Two fathers with their two children in a grove
Diversity, Equity and Inclusion

This Story of Gay Farmers Kicks Off a Docuseries About Diverse Heroes in Agriculture

By Sara Century

Lady standing in a lobby
Travel & Transportation

‘Back to Normal’? We Can Do Better Than That, Says This Relaunch Campaign for MGM Resorts

By T.L. Stanley

Headshot of Travis Montaque and Richelieu Dennis
Diversity, Equity and Inclusion

GroupM Targets $75 Million Investment in Black-Owned Media

By Larissa Faw

GUT Toronto Tim Hortons
Advertising

Gut Named AOR of Tim Hortons and Officially Opens Toronto Office

By Kyle O’Brien

Brand Marketing
Sports logo of a blush pink bird against a black backdrop
Sports Marketing

Angel City FC Reveals Its New Logo Ahead of the 2022 Season

By Sara Century

EBY highlights that empowering women has always been
Diversity, Equity and Inclusion

EBY Counters Victoria’s Secret’s Inclusive Rebrand by Increasing Funding to Empower Women

By Kaila Mathis

tiktok logo over beer
Beer, Spirits & Cannabis

This Viral Beer Poster Trend Shows Why Marketers Should Pay Attention to TikTok

By Emmy Liederman

Walmart and Ibotta logos
Ecommerce

Walmart Teams up With Ibotta for Retailer-Specific Rebates

By Lisa Lacy

Commerce
Two children model Pacsun Kids apparel
Product Innovation

PacSun Introduces a Genderless Line of Clothing for Kids

By Richard Collings

A man wearing a Psycho Bunny shirt
Customer Experience

Psycho Bunny Sees Physical Stores as Integral to Marketing

By Richard Collings

Google and Amazon logos combined
Ecommerce

British Competitions Watchdog Probes Amazon and Google Over Fake Review Prevention Practices

By Stephen Lepitak

Ecommerce

eBay Taps a YouTube Survivalist to Prepare Consumers for Real Life Interactions

By Emmy Liederman

CONVERGENT TV
TV Upfronts

WarnerMedia Wraps Upfront Sales, Securing Record Revenue

By Jason Lynch

casey bloys of HBO
Streaming & OTT

HBO Max’s Content Head Is Programming the Service Like a Cable Bundle

By Kelsey Sutton

A still from CBS show 'NCIS'
TV Upfronts

ViacomCBS Nabs Historic Pricing As It Completes ‘Off the Hook’ Upfront Talks

By Jason Lynch

Demi Lovato singing into a microphone
Connected TV

The Demi Lovato Show, Intended for Quibi, Is Headed to Roku

By Mollie Cahillane

Creativity
ar art sculpture
Emerging Tech

This Intricate AR Sculpture Warns of the Dangers of Climate Change

By Patrick Kulp

collage of Adweek at Home speakers
Cannes Lions

Catch Up On This Year’s Adweek at Home Summit

By Breana Mallamaci

Otrivin AirBubble
Experiential

A Nasal Spray Brand Built an Innovative Playground That Cleans the Air While Kids Play

By Brittaney Kiefer

still from womb stories video
Cannes Lions

Behind the Scenes of Cannes Winner ‘Womb Stories’ and Its Masterful Framing of Womanhood

By Nicholas Hulley

Inside the Brand
Innovators

Reddit’s Close Knit Community Helps Unlock Upcoming Trends

By Julian Gamboa

Carta's Mita Mallick Uses Own Exclusion To Drive Inclusion
Women Trailblazers

Carta’s Mita Mallick is Using Her Experience of Exclusion to Drive Inclusivity

By Luz Corona

CMO Moves

What Managing a Call Center and Being a Mom Taught David’s Bridal CMO About Leadership

By Stephanie Paterik

Leanne Fremar headshot with signature Women Trailblazers red wave on top left corner.
Women Trailblazers

Why Chase Chief Brand Officer’s Definition of Success Is Unlike Any Other

By Luz Corona

Media
Platforms

Twitter Lets Users Opt for Security Keys as Their Sole Form of Two-Factor Authentication

By David Cohen

Diversity, Equity and Inclusion

Facebook Rolls Out Women’s Safety Hub

By David Cohen

Nikki Lewis and Casey Clough
Social Media Week

Remotely Riding the ‘Red Ocean’ of Tactical Shooter Games With Riot

By Amma Marfo

Raissa Gerona, chief brand officer of Revolve
Social Media Week

‘Your Home Is Your Dressing Room’: How Influencers Help Consumers Craft Their Closets

By Amma Marfo

Performance Marketing
numbers in a shopping cart
Performance Marketing

Ahead of Q4, Comparing Retail Media Networks Like Walmart, Target, Kroger and More

By Elizabeth Marsten

Two women smile for a selfie
Influencers & Creators

Who Influences the Influencers?

By Amanda Natividad

Performance Marketing

DTC Fashion Brand Balances Demand From Stilettos and Pumps, to Slippers and Sweatshirts

By Tara Weiss

tv screen
Experiential

Xfinity Retail Is Putting Shoppers on TV Via Augmented Reality, QR Codes

By David Kaplan

Programmatic
Platforms

Pinterest Achieves TAG Brand Safety Certified Status

By David Cohen

rocket in the cloud
Ad Tech

Ad Tech’s IPO Frenzy Gathers Pace

By Ronan Shields

spectrum reach graphic
Programmatic

Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising

By Andrew Blustein

iab fraud
Programmatic

IAB Tech Lab Offers to Keep Track of Transparency Tools

By Andrew Blustein

Social Marketing
Streaming & OTT

Twitch Creator TimTheTatman Creates His Own Mix of Sour Patch Kids

By David Cohen

Diversity, Equity and Inclusion

Instagram Enables Businesses in the US to Designate Themselves as Black-Owned

By David Cohen

Chat & Messaging

Snapchat Adds New Ad Control Options for Users

By David Cohen

Chat & Messaging

Messenger From Facebook: How to Use the TinyTAN-Dynamite Chat Theme

By Brandy Shaul