Editor’s Pick Sports Marketing How Brands Are Marketing Around the 2022 FIFA World Cup By Stephen Lepitak & Rebecca Stewart Diversity, Equity and Inclusion These Bolivian Skaters Linked With Samsung to Change the Culture’s Perception of Women By Natalie Venegas Brandshare Making CTV a Key Part of Your Full-Funnel Ad Strategy MNTN AdFreak California Pizza Kitchen Is Boycotting Pizza By Sara Century Brandweek Live From Miami: Watch This Year’s Brandweek By Breana Mallamaci PARTNER EXPERT FROM META The 3 Cs of an Activated Holiday Strategy Experiential View All Experiential Jack Morton Names Global Co-Presidents as CEO Josh McCall Transitions to Chairman By Kyle O’Brien Creative Disruption McDonald’s and Cactus Plant Flea Market Bring the Happy Meal Experience to Adults By Shannon Miller Experiential Citizens Bank Avoids Looking Like a Tourist as It Arrives in New York By Eva Kis, Leslie Blount Beer & Spirits Inside the Ryan Reynolds-Wrapped Aviation Gin Distillery in Portland By Jason Notte Programming & Performance View All Programming & Performance Trevor Noah Announces Surprise Daily Show Exit By Bill Bradley Streaming & OTT Alisa Bowen Elevated to Disney+ President By Bill Bradley Programming & Performance US Advertising Sales Projected to Pass $300 Billion for First Time Ever in 2022 By Bill Bradley Sports Marketing Soccer Star Goes Undercover to Unmask Sexism in Sports By Mollie Cahillane Augmented Reality View All Augmented Reality Chopard Backs New My Happy Hearts Collection With Snapchat AR Try On Lens By David Cohen Sustainability Snap Covers the Brandenburg Gate in Plastic Waste (Virtually, of Course) By David Cohen Columnist Network Augmented Reality Drives Consumer Confidence During a Recession By Lauryl Schraedly Artificial Intelligence NBA All-Star Luka Dončić Turns Over TikTok Account to His AI Alter Ego By David Cohen Promoted Content View All Quiz: Test Your Knowledge of Classic TV Advertising By MNTN Will Consumers Greet Your Ads With “Ho Ho Ho” or “Ho Hum” This Holiday Season? By Matthew Tilley, Executive Director of Marketing, Vericast Confessions of a Confused Consumer By PayPal A Downturn Is the Right Time to Invest in Identity Content By Charlie Swift, EVP, Head of Marketing and Account Management, Adstra Partner Experts View All Team Up With Your Frenemies to Stay Agile By Valerie Bischak 3 Ways Creator Platforms Help You Build Better Campaigns By Todd Pasternack Podcasts Meet the Mental Health Moment and Brands Should be Listening By Kelli Hurley 4 Ways to Simplify Shopping for Your Customers This Holiday Season By Brooke Ramsey Microlearning View All What Is Incrementality and Why Is It Critical for Proving ROI? The Keys to Building Your Customer Identity Framework Do You Know How to Reach, Engage and Delight Connected Consumers? Connected TV Enables Effective Audience-First Advertising Adweek Podcasts View All Adweek Podcasts Off Madison Podcast: How Ads Are Still Getting Disability Representation Wrong By Al Mannarino Adweek Podcasts American Eagle Soars Toward the Future By Colin Daniels Women in Sports MPWIS Podcast: Basketball Powerhouse Dawn Staley Is Building a Dynasty By Mollie Cahillane CMO Moves Rare Beauty CMO on Seeing the World Outside 4 Office Walls By Jordan Praitano Magazine Diversity, Equity and Inclusion Issa Rae Does More Than Talk About an Inclusive Entertainment Industry—She Builds It By Shannon Miller Metaverse Purpose-Led Brands Have an Opportunity to Diversify the Metaverse By Emmy Liederman Voice How to Be Mindful of Employee Burnout During Tough Times By Amy Small & Jillian Ingram Data Points Infographic: How Beauty Brands Can Make Sustainability Chic By Eva Kis In case you missed it Metaverse If Brands Want Web3 to Be Safe, They Need to Build It That Way By Rebecca Stewart Platforms Why Marketers Still Aren’t Sold on Social Shopping By Catherine Perloff Search Engine Optimization The Rise of Intent Media: How SEO Is Molding the Media Industry in Its Image By Mark Stenberg Branding Is the Branded Entertainment Renaissance Finally Here? By Brittaney Kiefer The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Experiential Jack Morton Names Global Co-Presidents as CEO Josh McCall Transitions to Chairman By Kyle O’Brien Food & Beverage Weed? No, Wheat. Shreddies Cereal Borrows the Trappings of Cannabis for its Own ‘Dispensary’ By T.L. Stanley The Future of Agencies Following Wendy Clark’s Departure, What’s Next for Dentsu? By Jameson Fleming, Olivia Morley Creative Upwork Resurrects a CEO to Sing About How the Old Way of Working Is Dead By Kyle O’Brien Brand Marketing View All Fashion & Apparel Diageo Lends Brand Clout to Genderless Apparel at NYFW With ‘Fluidity Is Freedom’ By Tiffany Moustakas CPG & Grocery Marketing Morsels: Ryan Reynolds’ Mint Mobile Gets an AriZona Infusion, Tide’s Lucky Jersey Plea and More By Jess Zafarris Brandweek Live From Miami: Watch This Year’s Brandweek By Breana Mallamaci AdFreak California Pizza Kitchen Is Boycotting Pizza By Sara Century Commerce View All Adweek Podcasts American Eagle Soars Toward the Future By Colin Daniels Amazon Roomba Would Bring Amazon One Step Closer to Rosie from The Jetsons By Lisa Lacy Metaverse Tim Hortons Celebrates National Coffee Day in the Metaverse By Patrick Kulp Branding Where Gen Z and Millennials Split on Brand Love By Paul Hiebert CONVERGENT TV View All Programming & Performance Trevor Noah Announces Surprise Daily Show Exit By Bill Bradley Streaming & OTT Alisa Bowen Elevated to Disney+ President By Bill Bradley Programming & Performance US Advertising Sales Projected to Pass $300 Billion for First Time Ever in 2022 By Bill Bradley Measurement Roku and Nielsen Expand Partnership With Cross-Media Measurement Deduplication By Mollie Cahillane Creativity View All Adweek Podcasts Off Madison Podcast: How Ads Are Still Getting Disability Representation Wrong By Al Mannarino Diversity, Equity and Inclusion These Bolivian Skaters Linked With Samsung to Change the Culture’s Perception of Women By Natalie Venegas Food & Beverage Heinz Urges Ketchup Lovers to ‘Eat Fearlessly’ With the Unstainable Thobe By Shannon Miller Esports EA Sports Brings Match Day Magic To Life in FIFA 23 Farewell By Rebecca Stewart Inside the Brand View All CMO Moves Rare Beauty CMO on Seeing the World Outside 4 Office Walls By Jordan Praitano CMO Moves From Classroom to Boardroom, Adweek’s New Leadership Team on Bridging the Gap of Education in Marketing By Ann Marinovich CMO Moves Tricia Melton, CMO of Kids, Young Adults and Classics, Warner Brothers Discovery – Leveraging Legendary IP for Memorable Campaigns By Luz Corona Commerce Week How New Balance Became a Legacy Disruptor By Alexandra Bower Media View All Platforms Meta Settles Data-Scraping Lawsuit Filed by Facebook in October 2020 By David Cohen Platforms LinkedIn: How to Share Personal Demographic Information By Brandy Shaul Diversity, Equity and Inclusion LinkedIn: How to Turn On Dark Mode By Brandy Shaul Diversity, Equity and Inclusion God-is Rivera Is Leaving Twitter; Bukky Ojeifo Will Assume Her Role By David Cohen Performance Marketing View All Performance Marketing Abusers of Consumer Data Will Be Punished By Stephen H. Yu Sports Marketing This Year’s World Cup Is a Key Performance Marketing Opportunity for US Brands By Daniel Avshalom, Ozan Can Şişman Personalization Personalization and Privacy Can Live Under One Roof By Myles Kleeger Direct Mail Marketing Why the Surprising Rise of Direct Mail Is No Surprise at All By Joy Gendusa Programmatic View All Data Key Dates to Note for Upcoming State Privacy Laws By Trishla Ostwal B-to-B LinkedIn Details Several New Ad Features By David Cohen Platforms TikTok Has Removed More Than 54 Million Fake Accounts So Far This Year By Trishla Ostwal Platforms Nextdoor Adds Targeting Options for Public Agencies to Its Ad Platform By David Cohen Social Marketing View All Automotive Selling or Renting Real Estate, Selling Vehicles Via Facebook to Change Jan. 30 By David Cohen Augmented Reality Chopard Backs New My Happy Hearts Collection With Snapchat AR Try On Lens By David Cohen Sports Marketing Snap Hopes to Make Mark in European Soccer With LaLiga Deal By David Cohen B-to-B LinkedIn Details Several Updates for Pages By David Cohen
