Editor’s Pick Media All-Stars These 19 Executives Are Driving the Evolution of Media Agencies By Adweek Staff TV Upfronts How Yellowstone Turned Taylor Sheridan Into TV’s Most Prolific and Valuable Creator By Jason Lynch Adweek Branded Shoppers are People, Too Acxiom TV Upfronts Why Buyers Are Thrilled to Be Back in Person for Upfront Week By Bill Bradley Media All-Stars Meet Michelle Morgan, the Media Buyer Behind Dove’s Purpose-Driven Work By Emmy Liederman PARTNER EXPERT FROM PERSADO $800 Billion in Incremental Revenue Is Possible With AI-Driven Personalization TV Upfronts View All TV Upfronts How Yellowstone Turned Taylor Sheridan Into TV’s Most Prolific and Valuable Creator By Jason Lynch TV Upfronts Why Buyers Are Thrilled to Be Back in Person for Upfront Week By Bill Bradley Sports Marketing How Innovation Keeps Sunday Night Football the No. 1 Show on TV By Alexandra Bower TV Upfronts HBO Max US GM Brad Wilson Among Several Streaming Execs Leaving Company By Jason Lynch NewFronts View All Blockchain Instagram Begins Testing NFT Sharing By David Cohen NewFronts YouTube and Google on How Brands Can Build Trust With the Diverse Creator Community By Shannon Miller NewFronts The Most Memorable Moments from the 2022 NewFronts By Jason Lynch NewFronts How GSTV Helps Music Artists and Film Companies Reach 105 Million Americans By Meseret Ambachew Augmented Reality View All Augmented Reality Meta Turns Off AR Filters, Avatars on Facebook, Instagram in Illinois, Texas By David Cohen Sports Marketing Meta Lets Fans With Meta Quest 2 Headsets Post Up in NBA Lane on Horizon Worlds By David Cohen Columnist Network How to Build Augmented Reality Into Your Ecommerce Strategy By Rose Ahn Augmented Reality Meta Adds New Capabilities to Its Spark AR Platform By David Cohen Promoted Content View All The Power of the U.S. Hispanic Consumer By TelevisaUnivision How Contextual Targeting Will Make Its Resurgence in OTT By Mark Rotblat, Chief Revenue Officer, Tubi Reimagine the Ad Experience By Amazon Ads Find, Engage and Delight the Hybrid Shopper By Stuart Feil Partner Experts View All How You Can Give Human-Generated Creative a Superhuman Impact By Assaf Baciu It’s Time to Spring Clean Your CDP, and Portable Identity Can Help By Dana Moroze Increase Cross-Channel Advertising Success With Data Clean Rooms By Keerat Sharma 5 Ways Podcasts Are Redefining Black Representation By Nidia Serrano Microlearning View All Organize and Leverage Your Measurement Toolbox Why Brands Should Embrace Supply Path Optimization Now Subscriber Onboarding and Engagement Done Right Customer Experience Transformation for the C-Suite Adweek Podcasts View All Adweek Podcasts Adweek Presents: Shonda Rhimes on the Future of Television By Al Mannarino Adweek Podcasts The Great Fail: How Jawbone Went From Wearable to Terrible By Debra Chen Adweek Podcasts Brave Commerce: The Evolution of Shopping Habits By Sarah Hofstetter, Rachel Tipograph Adweek Podcasts Young Influentials: Grove Collaborative Is on a Mission to Eliminate Single-Use Plastic By Colin Daniels Magazine Leadership & Talent 18 Marketing Chiefs Who Have Persevered—and Prospered—Through Unprecedented Upheaval By Adweek Staff Leadership & Talent What We Can Learn From the Leaders Who’ve Lasted in the Ever-Evolving Role of CMO By David Kaplan Voice To Build Trust and Unlock Innovation, Support Your Employees’ Side Hustles By Kate Watts Data Points Infographic: Our Food Choices Have Changed 2 Years Into the Pandemic By Eva Kis In case you missed it TV Upfronts The Ultimate Guide to 2022 Broadcast TV Renewals and Cancellations By Jason Lynch AdFreak These Special Burger King Whoppers Cater to the Weirdest Pregnancy Cravings By Brittaney Kiefer Leadership & Talent Unilever Doesn’t Have a CMO Any More—Here’s Why By Rebecca Stewart Sustainability Liquid Death Recruits Porn Stars for a Sustainability-Themed Campaign By T.L. Stanley The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Media All-Stars Meet Michelle Morgan, the Media Buyer Behind Dove’s Purpose-Driven Work By Emmy Liederman Media All-Stars How Crossmedia U.S. CEO Kamran Asghar Grew the Agency From the Ground Up By Olivia Morley Media All-Stars These 19 Executives Are Driving the Evolution of Media Agencies By Adweek Staff Creative Harmon Brothers’ Version of Hell Summons the Devil to Promote The Chosen By Kyle O’Brien Brand Marketing View All Branding Budweiser Has Been Wrapping Cans in the American Flag for a Decade. Has That Become a Risky Bet? By Robert Klara AdFreak Cadbury’s Warm-Hearted Campaign Aims to Inspire Confidence in Young People By Brittaney Kiefer Food & Beverage British Government’s Unhealthy Food Ad Ban Delayed By Stephen Lepitak Plant-Based Products What in the World Is Mycoprotein? Let Drew Barrymore’s Animated Avatar Explain By T.L. Stanley Commerce View All Metaverse Samsung Creates a Roblox Experience with Charli XCX in Latest Metaverse Experiment By Patrick Kulp Voice The New ‘Gen Z Shopper’ Opportunity in Mobile Gaming By Jorge Prado, Eddy Prado CPG & Grocery Hostess Is Releasing New Ads, But Children Won’t See Them By Paul Hiebert Ecommerce Bark Gets a New Chief Marketing Officer By Paul Hiebert CONVERGENT TV View All TV Upfronts Why Buyers Are Thrilled to Be Back in Person for Upfront Week By Bill Bradley TV Upfronts How Yellowstone Turned Taylor Sheridan Into TV’s Most Prolific and Valuable Creator By Jason Lynch Connected TV Watch Adweek’s Convergent TV East Summit By Breana Mallamaci Sports Marketing How Innovation Keeps Sunday Night Football the No. 1 Show on TV By Alexandra Bower Creativity View All Creative AAPI Creative Spotlight: As an Editor, Kristin Yawata is the Ultimate Collaborator By Kennyatta Collins Creative AAPI Creative Spotlight: Kirstie Bones’ Work Tosses Out the Playbook By Kennyatta Collins Women in Sports Soccer Players Struggle on an Uneven Playing Field to Address Gender Inequality in Sports By Samantha Nelson AdFreak Thinx and Mischief Partner for a Campaign That Gets Uncomfortable on Purpose By Shannon Miller Inside the Brand View All CMO Moves Anthropologie’s CMO on Thinking Monumental, Not Incremental By Matt Kerbel Innovators Domino’s SVP Kate Trumbull on Serving Up the Unexpected By Matt Kerbel CMO Moves Magnolia Bakery’s CMO on Maintaining Familiarity While Evolving the Brand By Matt Kerbel Women Trailblazers How Maya Lasry Got To Where She is Today: ‘Fast & Furious’ Ads and Early Social Media By Luz Corona Media View All Platforms Reddit and ITV Partner for New Love Island Season Activation By Meseret Ambachew Politics Pew: Fewer Americans Want More Government Regulation of Big Tech Companies By David Cohen Chat & Messaging Discord: How to Turn On Noise Suppression on Mobile By Brandy Shaul Diversity, Equity and Inclusion iHeartMedia, P&G Reveal Slate of Music Artists for ‘Can’t Cancel Pride 2022’ Celebration By Meseret Ambachew Performance Marketing View All Customer Acquisition Going Beyond Modeling to Find New Customer Acquisition Targets By Stephen H. Yu Customer Experience Why You Should Care More About Customer Satisfaction Than You Currently Do By Jordan Buning Travel & Transportation Harnessing Gen Z’s Summer Travel Wanderlust By Jessica Hawthorne-Castro Performance Marketing Why Brand-Creator Partnerships Are Prioritizing Expertise and Diversity Over Fame By Mya Papolu Programmatic View All Platforms One Year in, 30% of Neeva Users are Annual Subscribers By Trishla Ostwal Platforms Still a Valuable Currency of Advertising, Location Data Is Under the Microscope By Catherine Perloff Data Security YouTube Hopes to Improve Reach With New Brand Safety Tools By Catherine Perloff Platforms New Google Tools Give People More Control Over Specific Ads By Meseret Ambachew Social Marketing View All Voice Marketers Up! Lessons From the Kentucky Derby on Reaching Young Audiences By Karen Freberg Leadership & Talent Colleen DeCourcy Joins Snap as Chief Creative Officer By Kyle O’Brien Sports Marketing Meta Lets Fans With Meta Quest 2 Headsets Post Up in NBA Lane on Horizon Worlds By David Cohen Streaming & OTT What Is the Optimal Marketing Mix of Linear TV, Streaming Services, TikTok? By David Cohen
