Editor’s Pick CPG & Grocery Liquid Death Doles Out 6-Figure Endorsement to a Pro Football ‘Hydration Assistant’ By T.L. Stanley Voice Why Your Story Shouldn’t Be What Gets Cut By Jennifer Bett Meyer ADWEEK BRANDED Why Marketers Can No Longer Ignore Data Governance Neustar TCA Press Tour Lord of the Rings Series Team Dismisses Rivalry With Game of Thrones Prequel By Bill Bradley Food & Beverage Marketing Morsels: Ritz Revives S’mores Bits, Booking.com Hits the Hamptons and More By Jess Zafarris PARTNER EXPERT FROM GOOGLE These 3 Behaviors Set Innovative, Digital-First Leaders Apart Augmented Reality View All Augmented Reality Snap AR Has Billboard Covered for Its Lollapalooza-Themed Issue By David Cohen Augmented Reality WWE, Snapchat Team Up on SummerSlam Digital T-Shirt for Bitmoji By David Cohen Augmented Reality National Geographic Takes Instagrammers to Stonehenge via AR By David Cohen Augmented Reality Monkeypaw Productions, Universal Pictures Bring Nope AR Experience to Meta Horizon Worlds By David Cohen Commerce Week View All Commerce Week Marrying Virtual and Digital Shopping with PacSun and Complex Networks By Alexandra Bower Commerce Week The Importance of an Integrated Approach to Meet Consumer Needs By Alexandra Bower Commerce Week Scaling the Consumer Experience With Walgreens’ Tracey Brown By Alexandra Bower Commerce Week Everything You Need to Know About Shopping at Commerce Week 2022 By Breana Mallamaci Columnist Network View All Columnist Network The Streaming Ecosystem Is Changing Everything. Where Do We Go From Here? By Anjali Midha Columnist Network 4 Music Trends That Defined the Second Quarter of 2022 By Jesse Kirshbaum, Clayton Durant Columnist Network Think Beyond Basic Identities For A More Inclusive Advertising Approach By Charles Cantu Columnist Network Ad Agencies Can, and Should, Do More to Support Journalism By Ricardo Baca Promoted Content View All The New Golden Age of Television Advertising By MNTN The Commerce Trends Transforming Marketing By PayPal The Evolving Conversation on Health and Wellness By Twitter Are You Advertising With Integrity? By Connatix Partner Experts View All Make Your Business Resilient With First-Party Data By Hailey Miller What Does the Toothpick Rule Have to Do With Marketing Measurement Strategies? By Neil Hoyne 3 Essentials to Build Your Brand’s Creator Strategy By Zach Beatty How Target and J&J Prioritize Their Retail Media Tech Investments By Joe Doran Microlearning View All Organize and Leverage Your Measurement Toolbox Subscriber Onboarding and Engagement Done Right Why Marketers Need Collaborative Work Management How to Use Video at Every Stage of the Customer Journey Adweek Podcasts View All Adweek Podcasts Brave Commerce Podcast: How to Convert Content Into Commerce By Sarah Hofstetter, Rachel Tipograph Adweek Podcasts The 2022 Young Influentials Are in a League of Their Own By Al Mannarino Adweek Podcasts To Dine For Podcast: Carina Chaz, Founder of DedCool By Al Mannarino Adweek Podcasts Introducing Off Madison, an Adweek Podcast Exploring the Rise of Diverse Industry Talent By Al Mannarino Magazine Adweek Podcast of the Year Awards How Maejor Frequency Made a Winning Podcast by Listening to the Universe By Catherine Perloff Adweek Podcast of the Year Awards See All the 2022 Adweek Podcast of the Year Awards Winners By Kennyatta Collins Audio & Podcasting Spotify Revolutionized Podcasting. Can It Do the Same for Podcast Ads? By Mark Stenberg Data Points Infographic: An Inside Look at How Marketers Use Influencers By Eva Kis In case you missed it Health and Wellness Christopher Meloni Bares All in Maximum Effort’s Latest Peloton Ad By Natalie Venegas Programming & Performance Disney’s Trade Desk Partnership Leads Advertisers Into a Post-Cookie World By Bill Bradley AdFreak Heinz Makes a Snack for Ketchup Lovers Looking to Nosh on More Sauce: Spoon Friez By Shannon Miller Voice Bigger Than the Box Office: The Rise of Minions Marketing By Jen Kling The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Leadership & Talent 3 Leaders’ Journeys From Adweek Media All Stars to Omnicom CEOs By Olivia Morley Leadership & Talent VMLY&R Hires a Global CSO to Bridge Brand and Customer Experience By Jameson Fleming Mergers & Acquisitions Dept Completes Fifth Acquisition This Year With Design Experience Studio ShopTalk By Stephen Lepitak Independent Agencies Why Do Agencies Stay Independent? By Emmy Liederman Brand Marketing View All Sports Marketing American Express Courts Cardholder Loyalty With Free Tennis During US Open By Jason Notte Fashion & Apparel Swiss Footwear Brand Recruits Classically Trained Dancers for a ‘Sneaker Ballet’ By T.L. Stanley Commerce Week Marrying Virtual and Digital Shopping with PacSun and Complex Networks By Alexandra Bower Sustainability Amid Oil Pipeline Controversy, Edelman Breaks With South Africa’s Standard Bank Group By Kathryn Lundstrom Commerce View All Food & Beverage Marketing Morsels: Ritz Revives S’mores Bits, Booking.com Hits the Hamptons and More By Jess Zafarris Commerce Week Everything You Need to Know About Shopping at Commerce Week 2022 By Breana Mallamaci Artificial Intelligence What New AI Art Technology Could Mean for the Marketing and Advertising Worlds By Patrick Kulp Food & Beverage AriZona Celebrates the Launch of Boozy Teas With a Totally Tubular ’90s Pop-Up By Natalie Venegas CONVERGENT TV View All TCA Press Tour Lord of the Rings Series Team Dismisses Rivalry With Game of Thrones Prequel By Bill Bradley Streaming & OTT Prime Video Pitches a Message (and Thousands of Balls) in New Ad: ‘Baseball Is for All’ By Natalie Venegas Columnist Network The Streaming Ecosystem Is Changing Everything. Where Do We Go From Here? By Anjali Midha Experiential South Park Celebrates Its 25th Anniversary With a Traveling Exhibit By Tiffany Moustakas Creativity View All Food & Beverage Uber Goes Back to School With a Yearbook Celebrating Its Couriers By Natalie Venegas AdFreak Greenfield Natural Meat Co Wants to Pay You for Being a Responsible Bacon Eater By Samantha Nelson Ad of the Day Johnson’s Baby Embraces the ‘Other Mother’ in a Touching Tribute Combatting Bias By Shannon Miller Fashion & Apparel Bn3th’s Vitalizing Debut Brand Campaign Celebrates the Versatility of Underwear By Sara Century Inside the Brand View All Commerce Week How New Balance Became a Legacy Disruptor By Alexandra Bower Commerce Week How Rent the Runway Prioritizes Access Over Excess By Alexandra Bower Commerce Week The Secret Sauce of Shake Shack’s Purpose-Driven Marketing By Alexandra Bower Commerce Week In the Sustainable Spotlight With REI and Philips By Alexandra Bower Media View All Platforms Twitter: How to Turn On Data Saver By Brandy Shaul Platforms Twitter: How to Manage the Application’s Data Usage By Brandy Shaul Leadership & Talent LinkedIn Restructures Global Events Marketing Team By David Cohen In-House Agencies Music Platform Resident Advisor Builds In-House Creative Agency By Stephen Lepitak Performance Marketing View All Customer Acquisition Begin With the End: Reverse Engineering a More Personal Brand Experience By Lance Porigow Data Not All Customer Data Is Equally Valuable By Stephen H. Yu Performance Marketing Vote Now for Adweek’s 2022 Readers’ Choice: Best of Tech Partner Awards By Adweek Staff Retail Media The Top 5 Innovations in Retail Media Here Today (and Coming Tomorrow) By Elizabeth Marsten Programmatic View All Platforms Privacy Group Noyb Fires Off Another Round of GDPR Cookie Banner Complaints By Trishla Ostwal Media Publicis Health Media and Meta Find Legacy Interest-based Targeting Less Effective in Healthcare By Catherine Perloff The Future of Identity How Explore Georgia Finds Intrepid Travelers Without Using Cookies By Catherine Perloff Ad Tech Kargo Acquires Ziggeo to Expand Footprint Into Online Video By Catherine Perloff Social Marketing View All Chat & Messaging Google Social, Out-of-Home Campaign Tells Apple to ‘Get the Message’ By David Cohen Platforms Which Are More Effective: Native or Repurposed TikTok Ads? By David Cohen Platforms Snap, GWI Study Touts Snapchat’s Unique Audience By David Cohen Platforms AI Helps Power New Meta Advantage Automated Ad Offerings By David Cohen
