Editor’s Pick Programming & Performance How Fox Sports Pulled Off Its Best Thanksgiving Weekend in History By Mollie Cahillane Ads of the Year The 30 Best Ads of 2022 By Shannon Miller & Brittaney Kiefer Partner Expert Visual Podcasting Is Now a Thing and Here’s What Advertisers Should Know SXM Media Premium Variety Notches Best Year of Revenue in Its 117-Year History By Mark Stenberg B-to-C The Backstreet Boys and JCPenney Unite for a Cross-Promotional Holiday Jamboree By Lisa Lacy BRANDSHARE FROM IBM WATSON ADVERTISING How Gen Z Buying Habits Are Influenced by Weather Augmented Reality View All Augmented Reality Snap, New Balance Team Up on Holiday Gifting Concierge Lens By David Cohen Augmented Reality Snapchat Rolls Out AR Lens for Disney’s Avatar: The Way of Water By David Cohen Columnist Network Augmented Reality Rewrites the Rules of Attention and Media Planning By Nina Mishkin Sports Marketing How Chevrolet, Hublot, Peacock and Samsung Are Adding Snapchat to Their World Cup Marketing Mix By David Cohen Influencers & Creators View All Diversity, Equity and Inclusion Issa Rae’s Hoorae Media Partners With Walmart to Support Black Content Creators By Samantha Nelson Chat & Messaging Discord Introduces Server Subscriptions in the US By Brandy Shaul Adweek Podcasts EIBWC Podcast: How Brands Can Win Big in the Creator Economy By Adweek Staff Influencers & Creators Pinterest Unpins Its Creator Rewards Program By David Cohen Fin Tech View All Emerging Tech What the FTX Collapse and Crypto Crash Mean for Marketers By Patrick Kulp, Jason Notte Fin Tech Visa Gears Up for the World Cup With a Unique Fan Experience By Natalie Venegas Fin Tech The Pop Art Banking Ad Claiming to Save the Cost of 142 Bags of Pasta in Fees By Stephen Lepitak Fin Tech Fintech Revolut Invites the Underdog Into a Once Elitist Money Club By Brittaney Kiefer Promoted Content View All 4 New Year’s Resolutions for the Ad-Tech Industry By Mike Welch, EVP and GM, Xandr CTV Advertisers Are Foundering Using Linear TV Creative By MNTN Why Direct Mail Spend Is Actually Rising By SeQuel Response How to Snag a Streaming Audience’s Attention By Infillion Partner Experts View All The New Era of Connected Dining Is Here and Restaurant Brands Need to Catch Up By Sanjana Jhaveri The Ethical Challenge of AI Accent Neutralization vs. Sonic Diversity By Antonio Francisco Lewis 3 Principles to Build an Effective Measurement Strategy By Srishti Gupta How to Protect Data Privacy and Boost Attribution Accuracy in Healthcare Marketing By Anna Clement Microlearning View All Key Steps for Account-Based Marketing Success What Is Incrementality and Why Is It Critical for Proving ROI? 3 Essential Elements for a Successful Holiday Campaign Subscriber Onboarding and Engagement Done Right Adweek Podcasts View All Adweek Podcasts Let’s Talk About Brand Podcast: Building a Website With Andy Crestodina By Christine Gritmon Adweek Podcasts To Dine For Podcast: The Next Iron Chef Winner Marc Forgione By Kate Sullivan Adweek Podcasts Adweek Podcast: What Makes a Memorable Super Bowl Ad? By Al Mannarino Adweek Podcasts EIBWC Podcast: How Brands Can Win Big in the Creator Economy By Adweek Staff Magazine Emerging Tech Meet the Winners of the 2022 Adweek’s Readers’ Choice: Best of Tech Partner Awards By Brandy Shaul & Sara Century Emerging Tech As the NFT Frenzy Fades, Brands Recalibrate Their Strategy By Patrick Kulp Travel & Transportation Airlines Rethink Holiday Travel Strategy After This Summer’s Hard Lessons By Jason Notte Connected TV Mayan Lopez’s TikTok Videos With Famous Dad George Got Her an NBC Sitcom By Colin Daniels In case you missed it Beer & Spirits Daniel Craig Saves His Sweetest Moves for a Belvedere Spot Directed by Taika Waititi By Shannon Miller Media Plan of the Year How Rick and Morty’s Drive-Thru Activation With Wendy’s Became a Viral Sensation By Olivia Morley Earnings Reports Amazon Outpaces Snap, Meta, Alphabet in Q3 Ad Revenue By Paul Hiebert Beer & Spirits Thought Tropicana Toothpaste Was Weird? Check Out Its Mimosa Maker By Robert Klara The Institute for Brand Marketing ™Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAY Agencies View All Agency of the Year Adweek’s 2022 US Midsized Agency of the Year Shortlist By Jameson Fleming Data & Insights GroupM’s 2022 Forecast Is Rosier Than Expected, but Not Great By Olivia Morley Artificial Intelligence How BBDO Is Supercharging the Creative Process With Generative AI By Patrick Kulp PSAs United Way’s Holiday Ad Tells a Homelessness Story from a Ring Doorbell’s Perspective By T.L. Stanley Brand Marketing View All Adweek Podcasts Let’s Talk About Brand Podcast: Building a Website With Andy Crestodina By Christine Gritmon Adweek Podcasts To Dine For Podcast: The Next Iron Chef Winner Marc Forgione By Kate Sullivan Adweek Podcasts Adweek Podcast: What Makes a Memorable Super Bowl Ad? By Al Mannarino Sports Marketing PointsBet Sportsbook Looks for Shock With Drew Brees Lightning Marketing Stunt By Rafael Canton Commerce View All B-to-C The Backstreet Boys and JCPenney Unite for a Cross-Promotional Holiday Jamboree By Lisa Lacy Holidays Charming Kendra Scott Ad Wants to Help Men Buy Better Gifts This Holiday Season By Colin Daniels Emerging Tech Inside Kraft Heinz’s Long-Term Strategy for Web3 By Patrick Kulp Fashion & Apparel Kohl’s, Pinterest Collaborate on Shopping Experiences By David Cohen CONVERGENT TV View All Programming & Performance How Fox Sports Pulled Off Its Best Thanksgiving Weekend in History By Mollie Cahillane Measurement Disney and VideoAmp Team Up for Clean Room Integration By Mollie Cahillane Programming & Performance AMC Networks’ CEO Christina Spade Exits Less Than 4 Months Into Role By Bill Bradley Programming & Performance Kareem Daniel Exiting Disney in Returning CEO Bob Iger’s First Big Move By Bill Bradley Creativity View All Ads of the Year The 30 Best Ads of 2022 By Shannon Miller, Brittaney Kiefer AdFreak A Towering Sculpture of a Homeless Man Forces Public to Confront a Growing Crisis By Brittaney Kiefer Diversity, Equity and Inclusion Issa Rae’s Hoorae Media Partners With Walmart to Support Black Content Creators By Samantha Nelson Sports Marketing FanDuel Casino Encourages You to Take the Win However You Can Get It By Sara Century Inside the Brand View All Adweek Podcasts CMO Moves Podcast: Shake Shack’s Jay Livingston on Professionalizing Smaller Companies By Jordan Praitano CMO Moves Alo Yoga’s Marketing Chief Angelic Vendette on Her ‘Living and Breathing’ Brand By Adweek Staff CMO Moves Raja Rajamannar on the CMO Crisis and What Brands Need to Do About It By David Kaplan Leadership & Talent 5 Attributes Marketers Want in a Job Candidate By Missy Mackey Media View All Chat & Messaging Discord Snowsgiving Seasonal Event Debuts for 2022 By Brandy Shaul Platforms Meta Begins Rolling Out Age Verification Tools for Facebook Dating in the US By David Cohen Social How-To WhatsApp: How to Send Messages to Yourself By Brandy Shaul Premium Variety Notches Best Year of Revenue in Its 117-Year History By Mark Stenberg Performance Marketing View All Platforms It Was a Busy Holiday Weekend for Elon Musk, Twitter By David Cohen Programmatic Affiliate Marketing Needs a ‘Big Tent’ to Keep Growing By Julie Van Ullen Email Marketing Email Marketers Seek New Standards for Authentication By Guy Hanson Retail Media How User Experience Affects Retail Media’s Performance By Andreas Reiffen Programmatic View All Ad Tech Yahoo Paid Zero Cash for Its 25% Stake in Taboola By Catherine Perloff Platforms During the Holiday Shopping Weekend, Meta Ad Prices Returned to Earth By Catherine Perloff Programmatic ‘Creative Dealmaking’: What Yahoo’s Stake in Taboola Says About Ad Tech’s Next Phase of M&A By Catherine Perloff Sustainability BlueTriton Brands Is Working With Teads to Measure, and Lower, the Carbon Impact of Its Ads By Meseret Ambachew Social Marketing View All B-to-B LinkedIn Details Updates for B-to-B Advertisers By David Cohen Augmented Reality Snap, New Balance Team Up on Holiday Gifting Concierge Lens By David Cohen Out of Home Outfront Media Takes Social, OOH Combo to Next Level With Revamped Prime Offering By David Cohen Platforms Fake Brand Accounts Are Also a Problem for Twitter’s Emerging Rivals By Stephen Lepitak
