Editor’s Pick CPG & Grocery Pepsi and Chlöe Harken Back to Footloose With Spot for Soda Shop Bop By Rafael Canton Influencers & Creators Meme Creators Are a Powerful But Tricky Tool to Help Brands Speak Internet By Catherine Perloff Brandshare CTV Is a Young Channel, But Industry Collaboration Will Nurture Its Growth Xandr Platforms Meta Introduces More Places to Advertise, Brand Safety Controls Amid Macroeconomic Headwinds By Catherine Perloff & David Cohen Influencers & Creators What Adweek’s Creator Network Experienced at Brandweek By Sami Lambert and Gabby Ulloa BRANDSHARE FROM MNTN Making CTV a Key Part of Your Full-Funnel Ad Strategy Experiential View All Experiential Jack Morton Names Global Co-Presidents as CEO Josh McCall Transitions to Chairman By Kyle O’Brien Creative Disruption McDonald’s and Cactus Plant Flea Market Bring the Happy Meal Experience to Adults By Shannon Miller Experiential Citizens Bank Avoids Looking Like a Tourist as It Arrives in New York By Eva Kis, Leslie Blount Beer & Spirits Inside the Ryan Reynolds-Themed Aviation Gin Distillery in Portland By Jason Notte Programming & Performance View All Programming & Performance The CW CEO Mark Pedowitz Out as Nexstar Closes Acquisition By Bill Bradley Programming & Performance Trevor Noah Announces Surprise Daily Show Exit By Bill Bradley Streaming & OTT Alisa Bowen Elevated to Disney+ President By Bill Bradley Programming & Performance US Advertising Sales Projected to Pass $300 Billion for First Time Ever in 2022 By Bill Bradley Augmented Reality View All Augmented Reality Chopard Backs New My Happy Hearts Collection With Snapchat AR Try On Lens By David Cohen Sustainability Snap Covers the Brandenburg Gate in Plastic Waste (Virtually, of Course) By David Cohen Columnist Network Augmented Reality Drives Consumer Confidence During a Recession By Lauryl Schraedly Artificial Intelligence NBA All-Star Luka Dončić Turns Over TikTok Account to His AI Alter Ego By David Cohen Promoted Content View All Quiz: Test Your Knowledge of Classic TV Advertising By MNTN How Paramount Is Pressing Play on Multicultural Communication By Paramount Will Consumers Greet Your Ads With “Ho Ho Ho” or “Ho Hum” This Holiday Season? By Matthew Tilley, Executive Director of Marketing, Vericast Confessions of a Confused Consumer By PayPal Partner Experts View All 4 Ways to Simplify Shopping for Your Customers This Holiday Season By Brooke Ramsey Team Up With Your Frenemies to Stay Agile By Valerie Bischak 3 Ways Creator Platforms Help You Build Better Campaigns By Todd Pasternack Podcasts Meet the Mental Health Moment and Brands Should be Listening By Kelli Hurley Microlearning View All What Is Incrementality and Why Is It Critical for Proving ROI? The Keys to Building Your Customer Identity Framework Do You Know How to Reach, Engage and Delight Connected Consumers? Connected TV Enables Effective Audience-First Advertising Adweek Podcasts View All Adweek Podcasts Let’s Talk About Brand Podcast: Inclusive Branding With Michelle Ngome By Christine Gritmon Adweek Podcasts Home / Work Podcast: Raising “Wolfe” Cubs With Steven and Nuria Santamaría Wolfe By Al Mannarino Adweek Podcasts Adweek Podcast: Yeah, That’s Probably a New Halftime Show By Al Mannarino Adweek Podcasts To Dine For Podcast: Joanna Griffiths, President and Founder of Knix By Al Mannarino Magazine Diversity, Equity and Inclusion Issa Rae Does More Than Talk About an Inclusive Entertainment Industry—She Builds It By Shannon Miller Metaverse Purpose-Led Brands Have an Opportunity to Diversify the Metaverse By Emmy Liederman Voice How to Be Mindful of Employee Burnout During Tough Times By Amy Small & Jillian Ingram Data Points Infographic: How Beauty Brands Can Make Sustainability Chic By Eva Kis In case you missed it Metaverse If Brands Want Web3 to Be Safe, They Need to Build It That Way By Rebecca Stewart Platforms Why Marketers Still Aren’t Sold on Social Shopping By Catherine Perloff Search Engine Optimization The Rise of Intent Media: How SEO Is Molding the Media Industry in Its Image By Mark Stenberg Branding Is the Branded Entertainment Renaissance Finally Here? By Brittaney Kiefer The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Voice Abolish Silos and Champion Creativity as Your Guiding Force By Shoshana Winter Columnist Network This Japanese Concept Outlines 4 Questions for Finding Life and Career Fulfillment By Tesa Aragones Creative Steamboat Ski and Resort Celebrates 60 Years With Cowboy Poetry Campaign By Kyle O’Brien In Memoriam Dan Wieden, Co-Founder of Wieden+Kennedy, Dies at 77 By Kyle O’Brien Brand Marketing View All CPG & Grocery Pepsi and Chlöe Harken Back to Footloose With Spot for Soda Shop Bop By Rafael Canton Influencers & Creators Meme Creators Are a Powerful But Tricky Tool to Help Brands Speak Internet By Catherine Perloff Adweek Podcasts Let’s Talk About Brand Podcast: Inclusive Branding With Michelle Ngome By Christine Gritmon Platforms Wondermind Wants to Get Your Mental Health in Shape By Olivia Morley, Natalie Venegas Commerce View All Beer & Spirits Coors Light Will Do Your Laundry So You Can Watch More Football By Paul Hiebert Emerging Tech Is TikTok the Latest Social Platform to Try Live Shopping in the US? By Lisa Lacy Amazon Amazon Access Is a New Way to Shop for Low-Income Americans By Lisa Lacy Adweek Podcasts American Eagle Soars Toward the Future By Colin Daniels CONVERGENT TV View All Programming & Performance The CW CEO Mark Pedowitz Out as Nexstar Closes Acquisition By Bill Bradley Programming & Performance Trevor Noah Announces Surprise Daily Show Exit By Bill Bradley Streaming & OTT Alisa Bowen Elevated to Disney+ President By Bill Bradley Programming & Performance US Advertising Sales Projected to Pass $300 Billion for First Time Ever in 2022 By Bill Bradley Creativity View All Creative Thinkers Creative Flavor: Camila Rocha Thrives On Great Teamwork With Brave Clients By Sara Century Creative Why Dole Is Turning Fruit Juice Into Billboard Ink By Rebecca Stewart Ukraine Illustrated Campaign Highlights the Plight of Dogs Orphaned in Ukraine By Stephen Lepitak Health and Wellness This Comic Sans Dyslexia Awareness Campaign Wants to Change Design Habits By Stephen Lepitak Inside the Brand View All CMO Moves Rare Beauty CMO on Seeing the World Outside 4 Office Walls By Jordan Praitano CMO Moves From Classroom to Boardroom, Adweek’s New Leadership Team on Bridging the Gap of Education in Marketing By Ann Marinovich CMO Moves Tricia Melton, CMO of Kids, Young Adults and Classics, Warner Brothers Discovery – Leveraging Legendary IP for Memorable Campaigns By Luz Corona Commerce Week How New Balance Became a Legacy Disruptor By Alexandra Bower Media View All Platforms Meta on SMBs: Pandemic-Related Issues Wane, Replaced by Inflation, Supply Chain Worries By David Cohen Publishing At Recurrent Ventures, Recurrent Layoffs Raise Questions of Mismanagement By Mark Stenberg Platforms Downtown Is the Prime Business Area? Not So Fast, Says Yelp By David Cohen Platforms Edit Tweet Begins Rolling Out to Twitter Blue Subscribers in Australia, Canada, New Zealand By David Cohen Performance Marketing View All Performance Marketing Abusers of Consumer Data Will Be Punished By Stephen H. Yu Sports Marketing This Year’s World Cup Is a Key Performance Marketing Opportunity for US Brands By Daniel Avshalom, Ozan Can Şişman Personalization Personalization and Privacy Can Live Under One Roof By Myles Kleeger Direct Mail Marketing Why the Surprising Rise of Direct Mail Is No Surprise at All By Joy Gendusa Programmatic View All Social Media Unlocking the Power of Social Media for Advertisers By Colin Daniels Data Key Dates to Note for Upcoming State Privacy Laws By Trishla Ostwal B-to-B LinkedIn Details Several New Ad Features By David Cohen Platforms TikTok Has Removed More Than 54 Million Fake Accounts So Far This Year By Trishla Ostwal Social Marketing View All Platforms Meta Introduces More Places to Advertise, Brand Safety Controls Amid Macroeconomic Headwinds By Catherine Perloff, David Cohen Influencers & Creators Adweek Creators at Brandweek By Gabby Ulloa, Sami Lambert Food & Beverage Jack in the Box Seeks a Gamer Jack to Run Its Twitch Account By David Cohen Social Media How a Pride Campaign Caused a ‘Seismic’ Social Shift for Job Site Indeed By Stephen Lepitak
