EDITOR'S PICKSThese 21 CMOs Are Channeling Tech to Get Consumers to Obsess About Their Brandsby Adweek StaffThese 21 CMOs Are Channeling Tech to Get Consumers to Obsess About Their Brandsby Adweek StaffThese 21 CMOs Are Channeling Tech to Get Consumers to Obsess About Their Brandsby Adweek StaffThese 21 CMOs Are Channeling Tech to Get Consumers to Obsess About Their Brandsby Adweek StaffRetailAs the Classic Department Store Falters, These 4 Challengers Want to Upend the Retail Modelby Ann-Marie AlcántaraInfluencersHow the Stars of The Bachelor Turn Their Instagram Accounts Into 'QVC on Steroids'by Diana PearlBrand MarketingThese 3 Brandweek Councils Will Help Shape Our Inside the Brand CoverageData PointsData Points: What Consumers Really Want From Brands' Contentby Sammy NickallsHow Mastering Customer Identity Will Help Your Brand WinTo help in the new marketing battleground.Q&A: CEO Mark Penn Reveals His Plans for MDC Partners' Culture, Clients and Billion-Dollar DebtIncoming executive focuses on collaboration and financial efficiency.What Stagwell Group's Investment Means for the Future of MDC Partners and Its AgenciesNBCUniversal Renames Audience Studio, Aligns Advanced Advertising Platform With Sky's AdSmartWPP's Kantar Consolidates All Divisions Under Single Brand NameTheranos and Elizabeth Holmes: the Marketing of Silicon Valley's Favorite VillainSecurity Incident at Ad-Tech Platform Sizmek Affects Publicis and IPG MediabrandsThis Department Store Takes Everything About Pop-Ups and Turns It Into RetailCan Sheraton's New Logo Help Reinvigorate the Legacy Hotel Brand?Popular Now1 These 21 CMOs Are Channeling Tech to Get Consumers to Obsess About Their Brands2 As the Classic Department Store Falters, These 4 Challengers Want to Upend the Retail Model3 Data Points: What Consumers Really Want From Brands’ Content4 Snap Inc.’s New Chief Business Officer Plans to Overhaul the Company’s Ads Business5 The 25 Best Ads of 2018What Stagwell Group's Investment Means for the Future of MDC Partners and Its AgenciesNBCUniversal Renames Audience Studio, Aligns Advanced Advertising Platform With Sky's AdSmartWPP's Kantar Consolidates All Divisions Under Single Brand NameTheranos and Elizabeth Holmes: the Marketing of Silicon Valley's Favorite VillainSecurity Incident at Ad-Tech Platform Sizmek Affects Publicis and IPG MediabrandsThis Department Store Takes Everything About Pop-Ups and Turns It Into RetailCan Sheraton's New Logo Help Reinvigorate the Legacy Hotel Brand?Challenger Brandspresented by View more >Want Your Brand to Be a Hit With Consumers? Try Partnering With a Musicianby Lindsay RittenhouseHow Drone Racing League Is Integrating Brands Into Its Racesby Marty SwantHow Walmart's In-House Incubator Is Imagining Virtual Reality for Retailby Marty SwantThe Best Shots From Our Brandweek: Challenger Brands Summitby Adweek StaffView more >This Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekCMO ReportThese 21 CMOs Are Channeling Tech to Get Consumers to Obsess About Their Brandsby Adweek StaffRetailAs the Classic Department Store Falters, These 4 Challengers Want to Upend the Retail Modelby Ann-Marie AlcántaraVoiceHow Mastering Customer Identity Will Help Your Brand Winby Jon Suarez-DavisData PointsData Points: What Consumers Really Want From Brands' Contentby Sammy NickallsIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsInternational Women's DayFor Women's Day, Budweiser Revived and Reimagined Three of Its Ads From the 1950sby David GrinerThe Big GameMeet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Lifeby Lindsay RittenhouseAd of the DayRidley Scott's Visual Odyssey for Hennessy Is a Gorgeous Exploration of Other Worldsby David GrinerThe Big GameHyundai’s Super Bowl Ad Shames Vegan Dinner Parties and Vegans Aren’t Happyby Ann-Marie AlcántaraAgenciesMcCann Ends 4-Year Battle Over U.S. Army Contractby Patrick CoffeeCreativityArby's Launched a Subscription Box, and It Sold Out in Less Than an Hourby Katie RichardsVoice2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can Improve Itby Jim WilsonAdFreakPopeyes Is Offering 'Emotional Support Chicken' to Help Comfort Holiday Travelersby David GrinerGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me.Sign Me UpPlease enter a valid email address×Please complete all fields×Please confirm with the Recaptcha×Recaptcha response was incorrect×You are already subscribed to this newsletter. To update your preferences, click here.×Thank you for subscribing.Please check your email to confirm×An error has occurred, please try again later×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagramYou are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHow the Flyers Created Gritty, the Internet's Most Beloved MascotAgenciesAgenciesWPP's Kantar Consolidates All Divisions Under Single Brand Nameby Lindsay RittenhouseAgenciesWhat Stagwell Group's Investment Means for the Future of MDC Partners and Its Agenciesby Erik OsterQ&A: CEO Mark Penn Reveals His Plans for MDC Partners' Culture, Clients and Billion-Dollar DebtMDC Partners Reports 2.5% Annual Revenue Drop But Still Claims Best New Business Quarter in Two YearsTGI Fridays Sends Its $45 Million U.S. Media Account to UMStagwell Group Reportedly Agrees to $100 Million Investment in MDC PartnersMerkle Appoints Global Chief Technology OfficerHow Women Can Build Their Confidence and Work Toward Becoming CEOsView more in Agencies >Brand MarketingCMO ReportThese 21 CMOs Are Channeling Tech to Get Consumers to Obsess About Their Brandsby Adweek StaffData PointsData Points: What Consumers Really Want From Brands' Contentby Sammy NickallsHow Mastering Customer Identity Will Help Your Brand WinCan Sheraton's New Logo Help Reinvigorate the Legacy Hotel Brand?How Questionable Media and Political Affiliations Can Shape a Brand’s Response in the Face of a CrisisDiversity Efforts Need to Continue All Year, Not Just Be Confined to One-Month IntervalsTheranos and Elizabeth Holmes: the Marketing of Silicon Valley's Favorite VillainXO Group and WeddingWire Unite Under a New Brand NameView more in Brand Marketing >CreativityAd of the DayAfter Watching This Ad for a New Low-Carb Beer, You May Feel Surprisingly Chillby Doug ZangerVoiceThe Psychology Behind Brand Storytelling and Its Effect on Consumersby Jennifer LuxThis Powerful Story by Vicks Seeks to Break the Stigma of Children Living With HIVThe Giant Dog in This Ad Represents Something You Might Not See Coming. Then It Hits YouYou Can't Read These Insurance Billboards at Night. They Light Up Dangerous Roads InsteadThis Provocative United Way Campaign Reads Between the Lines of Why Kids Drop OutF1's New 3-Second Sonic Branding Is Actually a Chemical Brothers Song Sped to 15,000 BPMMM.LaFleur's New Campaign Is a Game of Empowering Mad LibsView more in Creativity >DigitalRetailAs the Classic Department Store Falters, These 4 Challengers Want to Upend the Retail Modelby Ann-Marie AlcántaraPublishers & PlatformsTech Platforms' Policies Come Under the Microscope Following New Zealand Terrorist Attackby Kelsey SuttonSnap Inc.'s New Chief Business Officer Plans to Overhaul the Company's Ads BusinessThis Department Store Takes Everything About Pop-Ups and Turns It Into RetailPornhub Got a Rise Out of Facebook’s Record-Setting OutageHow Facebook Is Ramping Up Its Efforts to Detect and Curtail the Spread of Revenge PornDigital Stats of the Week: Facebook Blackout EditionThe New Yorker Takes Home Top Honors at 2019 Ellie AwardsView more in Digital >ProgrammaticProgrammaticSecurity Incident at Ad-Tech Platform Sizmek Affects Publicis and IPG Mediabrandsby Patrick CoffeeAd Tech & Mar TechApp-ads.txt Rolls Out to Fight Mobile Ad Fraud, but Will Brands and Publishers Embrace It?by Shoshana WodinskyVoiceWhy the Legal Drinking Age Compliance Is a Difficult Policy to Adhere to in Digital Marketingby Oleg KorenfeldProgrammaticGoogle's Latest Ad-Tech Changes and the Likely Future Impactby Ronan ShieldsView more all coverage >TV / VideoProgramming & PerformanceNBC Taps YouTube Star Lilly Singh as Carson Daly’s 1:35 a.m. Replacementby Jason LynchProgramming & PerformanceHallmark Channel Cuts Ties With Lori Loughlin After Arrest in College Cheating Scandalby Jason LynchThe Good Fight Creators on Tackling Trump and Les Moonves, and Why There’s No Place Like HomeCBS and NBC Are Swapping Super Bowl Telecasts in 2021 and 2022Fox News Stands With Tucker Carlson and Jeanine Pirro Amid Controversies as Some Advertisers FleeWhy Brands Need to Be on the Forefront of YouTube’s New Approach to OriginalsDespite Low Ratings, Search Data Can Provide Better Insights Into How an Ad Actually PerformedCBS Buys Out Lionsgate's Stake in Pop Cable Network to Become Sole OwnerView more in TV / Video >