Editor’s Pick Adapting to Crisis Sunbasket Moves Beyond Meal Kits as the Pandemic Lifts At-Home Eating By Paul Hiebert Adweek Instagram These Soothing Instagram Videos of Vacation Sounds Will Transport You to a Better Place By Sara Spary Streaming & OTT WWE Network Heads to Peacock as NBCU Looks to Bulk Up Streaming Subscriptions By Kelsey Sutton 2021 Outlook ‘We’ll Never 100% Go Back’ to the Way Marketing Used to Be: Oracle CMO Ariel Kelman By Diana Pearl Beer, Spirits & Cannabis Budweiser Will Sit Out the Super Bowl for the First Time in 37 Years By Kathryn Lundstrom Latest News PSAs These Road Safety Ads Evoke the Joy of Life, Not Fear, to Encourage Careful Driving By Sara Spary Ad Tech Taboola Goes Public With Yet Another SPAC By Ronan Shields AdFreak Tag Team Says Geico Was Their First Invite in 30 Years to Be More Than Just a Soundtrack By David Griner Ryan Reynolds Ryan Reynolds and Mint Mobile Have Entered Politics. They’re Donating to a Four-Legged Mayor By Kathryn Lundstrom The Big Game The Big Game Huggies Will Advertise in the Super Bowl—a First for Parent Company Kimberly-Clark By Kathryn Lundstrom, Paul Hiebert The Big Game Miley Cyrus to Headline NFL TikTok Tailgate Prior to Super Bowl LV By David Cohen The Big Game Chipotle’s Burrito Is a Hero in First-Ever Super Bowl Ad By Richard Collings The Big Game Digital Marketplace Mercari to Air Its First Super Bowl Spot By Richard Collings CES CES Map a Purpose Journey With Love and Growth, Says Microsoft By Doug Zanger CES Survey Says: ‘Meh’ to Trump’s Brand; Super Bowl Advertisers’ Biggest Challenge: Thursday’s First Things First By Jess Zafarris CES How to Handle Marketing This Week; Netflix Tops 200M subscribers: Wednesday’s First Things First By Jess Zafarris CES At CES 2021, Marketers Discuss Pandemic-Related Trends—and What to Expect Next By Kathryn Lundstrom 2021 Outlook Brand Marketing ‘We’ll Never 100% Go Back’ to the Way Marketing Used to Be: Oracle CMO Ariel Kelman By Diana Pearl Performance Marketing You Need a Rapid-Response Team for the New Era of Fast Advertising By Brian Solis, Mathew Sweezey Performance Marketing Networking Is the Biggest Challenge Virtual Event Marketers Face in 2021 By Ian Zelaya Performance Marketing Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches By Jessica Hawthorne-Castro Adweek Podcasts Adweek Podcasts Adweek Podcast: How Brands Turned to Social Media in 2020 By David Griner Adweek Podcasts Adweek Podcast: Revisiting 2020’s Best Ads, Stunts and Bold Marketing Ideas By David Griner Agency of the Year Adweek Podcast: How We Picked 2020’s Agencies of the Year By David Griner Adweek Podcasts Talking TV Ratings and Trump on Yeah, That’s Probably an Ad By Ko Im Magazine 2021 Outlook What Next? Adweek’s 2021 Outlook for Media, Marketing and Tech By Adweek Staff 2021 Outlook After a Year of Turmoil, the Future of Agencies May Well Be Bright By Doug Zanger 2021 Outlook Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021 By Diana Pearl 2021 Outlook What—and Who—Is on Marketers’ Minds for 2021? By Ko Im In case you missed it Amazon Delivery Services Are Set to Be Amazon’s Next Billion-Dollar Business By Lisa Lacy Food & Beverage Barilla’s Clever Spotify Playlists Last Exactly as Long as You Should Cook Pasta By Sara Spary Adapting to Crisis Adidas Just Used WhatsApp to Create the Most Star-Studded Ad of the Socially Distant Era By Sara Spary AdFreak Tag Team Says Geico Was Their First Invite in 30 Years to Be More Than Just a Soundtrack By David Griner The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Agencies Want to Win New One Club Awards? Your Campaign Must Meet Diversity Criteria By Minda Smiley Leadership & Talent UM Hires Walton Isaacson, McCann Vet as US CSO By Erik Oster Agencies Why Scotts Miracle-Gro Put Creative and Media Under One Roof With VaynerMedia By Minda Smiley Agencies Wavemaker Hires US CSO, Filling Role for First Time Since 2018 By Erik Oster Brand Marketing The Big Game Huggies Will Advertise in the Super Bowl—a First for Parent Company Kimberly-Clark By Kathryn Lundstrom, Paul Hiebert Brand Marketing Coca-Cola’s Canned Coffee Drink Makes Its American Debut By Patrick Kulp Think About This Knowledge Is Power When It Comes to Technological Innovation By Shelly Palmer Brand Marketing United’s Travel-Ready Center Promises to Help Flyers with CDC Requirements By Ty Joplin Commerce Commerce This Apparel Brand Offers Discounts In Exchange For Turning In Used Clothing By Diana Pearl Amazon Delivery Services Are Set to Be Amazon’s Next Billion-Dollar Business By Lisa Lacy C-Suite Vineet Mehra Is Leaving Walgreens Boots Alliance By Diana Pearl Commerce How Retailers Were Forced to Modify Their Playbooks for Handling Crises By Richard Collings CONVERGENT TV Programming & Performance NBCUniversal Ad Sales Team Names First Global CMO By Mollie Cahillane Streaming & OTT WWE Network Heads to Peacock as NBCU Looks to Bulk Up Streaming Subscriptions By Kelsey Sutton Programming & Performance WGN America Rebranding as NewsNation in Major News Expansion By Jason Lynch Programming & Performance NBCUniversal Will Shut Down NBCSN, Its Cable Sports Network, This Year By Mollie Cahillane Creativity PSAs These Road Safety Ads Evoke the Joy of Life, Not Fear, to Encourage Careful Driving By Sara Spary AdFreak Tag Team Says Geico Was Their First Invite in 30 Years to Be More Than Just a Soundtrack By David Griner Diversity, Equity and Inclusion Simple and Powerful, This Ad Filmed Girls as They Watched VP Kamala Harris Be Sworn In By T.L. Stanley Gaming Hello, Gamers: ‘Old Spice Guy’ Isaiah Mustafa Is Back in Targeted UK Ad By David Griner Inside the Brand Inside the Brand Verizon Chief Diversity Officer on Her Unique Role to Shape the Future By Luz Corona Inside the Brand Head of Customer Marketing Platforms at Walgreens Journeys Beyond Consumer Needs By Luz Corona CES How to Handle Marketing This Week; Netflix Tops 200M subscribers: Wednesday’s First Things First By Jess Zafarris Inside the Brand CoverFX CEO Talks Lessons in Leadership and Setting Examples for Your Family By Luz Corona Media Platforms LinkedIn Sets LinkedIn Spark Virtual Sales Education Event By David Cohen Platforms Twitter Text Editor Made Available to All iOS Developers By David Cohen Platforms Twitter Kicks Off Birdwatch Pilot to Get Community’s Help in Spotting Misinformation By David Cohen Politics Researchers Will Gain Access to Facebook Political Ad Targeting Information Starting Feb. 1 By David Cohen Performance Marketing Performance Marketing 4 Ways AI Will Make You a Better Marketer in 2021 By Armita Peymandoust Performance Marketing You Need a Rapid-Response Team for the New Era of Fast Advertising By Brian Solis, Mathew Sweezey Performance Marketing Networking Is the Biggest Challenge Virtual Event Marketers Face in 2021 By Ian Zelaya Performance Marketing Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches By Jessica Hawthorne-Castro Programmatic Ad Tech Taboola Goes Public With Yet Another SPAC By Ronan Shields Programmatic Captivate CEO on Riding the Covid-19 Crisis: ‘I Endured Many Sleepless Nights’ By Marc Kidd Ad Tech Investors Want Proof That Digital Ads Aren’t Funding Misinformation By Kathryn Lundstrom Programmatic The Trade Desk Submits Unified ID 2.0 to Industry Body PRAM for Approval By Rachel Winicov
