Editor’s Pick Agency of the Year The Martin Agency Is Adweek’s 2021 US Agency of the Year By Jameson Fleming Agency of the Year TBWA Is Adweek’s 2021 Global Agency of the Year By Kyle O’Brien Brandshare 5 Ways Brands Can Better Connect With Gen Z Dept Agency of the Year Mischief @ No Fixed Address Is Adweek’s 2021 Breakthrough Agency of the Year By Shannon Miller Agency of the Year Publicis Italy Is Adweek’s 2021 International Agency of the Year By Brittaney Kiefer BRANDSHARE FROM ORACLE ADVERTISING The Renaissance of Contextual Targeting Food & Beverage View All Diversity, Equity and Inclusion El Pollo Loco Amplifies Its Cultural Roots With Its First-Ever Online Merch Shop By Natalie Venegas Retailing These Holiday Cups From Panera and TikTok Creator Emily Zugay Are Ugly on Purpose By Shannon Miller Food & Beverage Taco Bell Names Sean Tresvant Global Chief Brand Officer By Rafael Canton Ecommerce Sabra CEO Joey Bergstein Talks Ecommerce for Perishable Foods By Catherine Perloff Fashion & Apparel View All Travel & Transportation Avoiding Extra Travel Fees? This Brand Made a Jacket That Lets You Wear Your Baggage By Sara Century CMO Moves Bombas CMO on Using Learning as a Love Language By Jordan Praitano Fashion & Apparel Saks, Yahoo Creative Studios Develop Interactive AR Selfie Filter for Instagram By David Cohen Retailing British Supermarket Chain’s Christmas Clothing Ad Surprises With LGBTQ+ Subculture Celebration By Stephen Lepitak Streaming & OTT View All NewFronts IAB Sets 2022 Hybrid NewFronts Date, Creates PlayFronts for Gaming Industry By Mollie Cahillane Programming & Performance Trevor Noah Set to Return as Grammys Host for Jan. 31 Ceremony By Mollie Cahillane Streaming & OTT Amazon’s Prime Video Hires ViacomCBS Exec to Oversee International Business By Kelsey Sutton Streaming & OTT Discovery+ Debuts New Brand Campaign as It Looks to Disprove the Doubters By Kelsey Sutton Promoted Content View All Can the Digital Ad Experience Be Saved? By Viant The Metaverse Explained By Dept A Marketer’s Guide to Twitch By Amazon Ads Future-Proof Your Marketing by Putting Consumer Privacy First By Marc Fanelli, Chief Operating Officer, Eyeota Partner Experts View All Here’s Why Every Creative Should Include Audio in Their Campaigns By Chelsea Jade Campbell 3 Marketing Tactics That Local Businesses Can Adopt to Drive Profitability By Bob Lanham Creator Karen X Shares Her Secret to Successful Brand Partnerships By Guia Golden 5 Marketing Leaders Share Tips for Building Agile Teams By Ashley Bergren Microlearning View All It’s Time to Forget Cookies and Focus on People How to Use Video at Every Stage of the Customer Journey Understanding How Social Values Can Help Brands Build Trust and Make Connections Connected TV Enables Effective Audience-First Advertising Adweek Podcasts View All Business of Marketing How Discover Is Creating Meaningful Change in Diversity and Inclusion By Al Mannarino CMO Moves Bombas CMO on Using Learning as a Love Language By Jordan Praitano Metaverse Marketing Podcast Catch Up on Season 1 of Adweek’s Metaverse Marketing Podcast By Al Mannarino, Nick Gardner CMO Moves Wendy’s Carl Loredo on Growing the “Challenger Brand with a Charm” By Jordan Praitano Magazine Women in Sports Adweek’s 2021 Most Powerful Women in Sports: 34 Leaders Moving Athletics Forward for Everyone By Adweek Staff Women in Sports Simone Biles Champions Her Humanity—and the Sports World Is Better for It By Shannon Miller Voice How Reworking My Schedule Is Helping Me Rewrite the Working Supermom Myth By Alexandra Brown Data Points Infographic: What Is Everyone Doing on Their Second Screens? By Eva Kis In case you missed it Sustainability Advertising to Save the Earth: the Campaigns of COP26 By Stephen Lepitak & Brittaney Kiefer Retailing Catherine O’Hara Loses Kevin (Hart) in Chase’s Home Alone Throwback Holiday Ad By Sara Century AdFreak Squid Game Inspired an App to Drop 10,000 of These Cards in New York and Miami By T.L. Stanley Columnist Network The Metaverse Doesn’t Always Stay in the Metaverse By Christina Wootton The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Agency of the Year The Martin Agency Is Adweek’s 2021 US Agency of the Year By Jameson Fleming Agency of the Year TBWA Is Adweek’s 2021 Global Agency of the Year By Kyle O’Brien Voice Work Is Not Everything to the New Generation of Marketers By Madi Getgood Agency of the Year Editor’s Letter: There’s No Such Thing as Future Proof, but These Agencies Are Future Ready By Stephanie Paterik Brand Marketing View All Data Points Infographic: It’s Time to Rethink Baby Boomers By Eva Kis Diversity, Equity and Inclusion El Pollo Loco Amplifies Its Cultural Roots With Its First-Ever Online Merch Shop By Natalie Venegas Retailing Every Pup Is Perfect in This Adorable BarkBox Holiday Spot By Samantha Nelson Retailing Rapper Vince Staples Stars With a Jealous Drone in Surreal New Beats Studio Buds Ad By T.L. Stanley Commerce View All Retailing PetSmart Makes It Possible to Twin With Your Pet in Bespoke Sweaters By Samantha Nelson Ecommerce Sabra CEO Joey Bergstein Talks Ecommerce for Perishable Foods By Catherine Perloff Retailing How Fear Helped Dick’s Sporting Goods Prepare for the Future By Lisa Lacy Ecommerce ‘Tis the Season for Buy Now, Pay Later By Samantha Nelson CONVERGENT TV View All Programming & Performance Following Covid Delays, ABC Finally Returns to Live in Front of a Studio Audience By Jason Lynch Programming & Performance Lifetime’s Newest Holiday Movie Is Actually Olay Branded Content By Mollie Cahillane NewFronts IAB Sets 2022 Hybrid NewFronts Date, Creates PlayFronts for Gaming Industry By Mollie Cahillane Programming & Performance Former Univision Ad Sales Chief Steve Mandala Lands at Estrella Media By Jason Lynch Creativity View All PSAs This Anti-Drunk Driving Campaign Is a Surreal Ode to Male Friendship By Brittaney Kiefer Design Pantone Develops a Color Palette to Promote the Beauty of Finland By Stephen Lepitak Health and Wellness Skyn Places Common Unsafe Sex Excuses on Its Packs to Mark World Aids Day By Stephen Lepitak Ad of the Day Visit Sweden Asks Tourists to Explore the Real Places Behind Ikea’s Product Names By Brittaney Kiefer Inside the Brand View All Business of Marketing How Discover Is Creating Meaningful Change in Diversity and Inclusion By Al Mannarino CMO Moves Bombas CMO on Using Learning as a Love Language By Jordan Praitano Women Trailblazers How to Turn Your Media Experience Into a Celeb Brand-Building Powerhouse By Luz Corona CMO Moves Wendy’s Carl Loredo on Growing the “Challenger Brand with a Charm” By Jordan Praitano Media View All C-Suite New Twitter CEO Parag Agrawal Drops the Reorg Hammer By David Cohen Audio & Podcasting Clubhouse: How to Report a Room By Brandy Shaul Audio & Podcasting Clubhouse: How to Hide Topics From Your Profile By Brandy Shaul Chat & Messaging Messenger Begins Testing Split Payment By David Cohen Performance Marketing View All Performance Marketing While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data By Erik Matlick Performance Marketing Crossing the Finish Line: How Audio Out of Home Helps Brands Make the Sale By Tara Weiss Columnist Network Online Communities Are Key to Understanding Your Audience By Timo Pelz Performance Marketing 6 Important Google Ads Changes You Need to Know By Phil Frost Programmatic View All B-to-B LinkedIn Kick-Starts Process of Using First-Party Data for B-to-B Marketing By David Cohen Programmatic Optable Names Former Index Exchange James Prudhomme as CRO By Meseret Ambachew Programmatic CTV Measurement Firm Innovid Up 10% in NYSE Debut By Meseret Ambachew Data Security Cookies Browser Extension Uses Avatars in Online Privacy Campaign By Stephen Lepitak Social Marketing View All Platforms This Holiday Season, Social Marketers Adapt to Ad Inflation and Diminished Targeting Capabilities By Catherine Perloff Platforms The Home Depot Sponsors Nextdoor’s Cheer Map By David Cohen Blockchain Meta Loosens Restrictions on Cryptocurrency Advertising By David Cohen Branding Social Confidential: Slim Jim on the Power of Meat, Memes and Community By Jess Zafarris
