EDITOR'S PICKSOur 10 Favorite TV-Themed Activations at Comic-Con 2019by Sara JerdeOur 10 Favorite TV-Themed Activations at Comic-Con 2019by Sara JerdeOur 10 Favorite TV-Themed Activations at Comic-Con 2019by Sara JerdeOur 10 Favorite TV-Themed Activations at Comic-Con 2019by Sara JerdeAdFreakCats Movie Trailer Unites the Internet Under One Shared Message: ‘WTF Did I Just Watch?’by David GrinerAdFreakBud Light’s ‘Area 51’ Can Design Began as a Joke, but Now Might Become Realby David GrinerDigitalAdobe’s Survey Shows How People Are Using Emojis to Communicate With Brands and Each Otherby Marty SwantLegacy BrandsHeinz’s Craving-Inducing New Ads Launch Its First Brand-wide UK Marketing Push in a Decadeby David GrinerWith US Women’s Soccer Donation, Secret Hopes to Start a Sponsorship TrendThe U.S. women's soccer team put the spotlight on pay disparity between male and female athletes.The U.S. Army Will Eliminate the Majority of Its Internal Marketing DepartmentReduction follows an audit and agency review that sent the business to DDB.Entertainment Weekly Publishes First Monthly Issue, Featuring Its Biggest Redesign Ever72andSunny Partners with ConCreates, an Agency Staffed by Current and Former PrisonersBowflex Looks to Redefine Its Brand as Home Fitness Category Heats Up‘Your Wildest Hot Dog Dreams Can Come True.’ Oscar Mayer’s Wienermobile Is Now on AirbnbeBay Consolidates $250 Million Global Media Account With WPPWarnerMedia Staffs Up Original Content Team at HBO MaxNetflix Misses Subscriber Growth Forecast, but Downplays Its Streaming CompetitionPopular Now1 Cats Movie Trailer Unites the Internet Under One Shared Message: ‘WTF Did I Just Watch?’2 Bud Light’s ‘Area 51’ Can Design Began as a Joke, but Now Might Become Real3 These 2 Startups Want to Change the Way We Think of Offline Attribution4 The U.S. Army Will Eliminate the Majority of Its Internal Marketing Department5 Velcro Celebrates Its Apollo Legacy With a Perfectly Chosen Cover by Walk Off the EarthEntertainment Weekly Publishes First Monthly Issue, Featuring Its Biggest Redesign Ever72andSunny Partners with ConCreates, an Agency Staffed by Current and Former PrisonersBowflex Looks to Redefine Its Brand as Home Fitness Category Heats Up‘Your Wildest Hot Dog Dreams Can Come True.’ Oscar Mayer’s Wienermobile Is Now on AirbnbeBay Consolidates $250 Million Global Media Account With WPPWarnerMedia Staffs Up Original Content Team at HBO MaxNetflix Misses Subscriber Growth Forecast, but Downplays Its Streaming Competition40 Years BoldHighlights and head-scratchers from four decades of Adweek Read more >Highlights and head-scratchers from four decades of AdweekUS Soccer Star Tim Howard Talks Career Highs, Branding and What’s Nextby Chris AriensWhy Adweek Is the ‘Definitive Source’ for These Media Execsby Chris AriensWhat Adweek Means to These Twitter, YouTube and Hulu Execsby Chris AriensThe Marketers Shaping the Future Share What Adweek Means to Themby Chris AriensThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekWomen in SportsWhy U.S. Women’s Soccer Star Alex Morgan Won’t Settle for Anything Less Than Equalityby T.L. 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StanleyStreaming & OTTOTT Players and Social Platforms Are Cashing In on Live Sports Streamingby Kelsey SuttonVoiceHow Advertising During the Women’s World Cup Helps Embolden a New Generation of Female Athletesby Laura ViscoIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsBrand ValuesWhy More Brands Aren’t Helping Out With the Humanitarian Crisis on the US Borderby Robert KlaraRetailLady Gaga’s Beauty Debut on Amazon Could Mark a New Era for the Retailerby Ann-Marie AlcántaraAwards & RecognitionYounger Creatives Are Increasingly Dismayed With Awards Showsby Erik OsterStreaming & OTTEverything We Know About Disney, Apple, WarnerMedia and NBCUniversal’s New Streaming Servicesby Kelsey SuttonVoiceHow AI Can Help Agencies Find Their Creative Mojo Againby Ben LammAwards & RecognitionThis Spec Campaign for Adidas Offers Smart Ideas for Closing the Racial Gap in Swimmingby Shannon MillerVoiceWhy Your Brand Needs to Identify a Brand Characterby Sam DouglassPolitics2020 Democratic Presidential Candidates Rethink Their Ad-Tech Approachby Shoshana WodinskyGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramBurger King’s 50-50 Menu Lets You Try to Guess If Your Whopper Is Meat or Veggie AgenciesVoiceHow Agencies Can Fight Against Unconscious Biases When Hiringby Genevieve RoblesLeadership & TalentWasserman Launches The Collective to Raise Women’s Visibility in Sportsby Doug ZangerPublicis Groupe Remains Optimistic Despite Disappointing Q2 Performance and Lowered Sales TargetseBay Consolidates $250 Million Global Media Account With WPPWPP’s Grey Names First Global Chief Marketing OfficerD&AD New Blood Highlights Rift Between Eager Creatives and Scared Agencies72andSunny Partners with ConCreates, an Agency Staffed by Current and Former PrisonersA New ANA Study Indicates That In-House Agencies Struggle to Attract Top-Tier TalentView more in Agencies >Brand MarketingBrand MarketingHow These Women Trailblazers Pave the Way to Success for Othersby Chris AriensRetailZappos Is Turning the Clock Back on Its Website for Its 20th Birthdayby Ann-Marie AlcántaraWith US Women’s Soccer Donation, Secret Hopes to Start a Sponsorship TrendThe U.S. Army Will Eliminate the Majority of Its Internal Marketing DepartmentBowflex Looks to Redefine Its Brand as Home Fitness Category Heats UpHow 3 Major Female Sports Stars Are Fighting for Equality in Their FieldBusch Is Hiding a Pop-Up Bar ‘Miles Away From Civilization’On the Way to Its 25th Season, MLS Continues to Build a ‘League for a New America’View more in Brand Marketing >CreativityAdFreakCats Movie Trailer Unites the Internet Under One Shared Message: ‘WTF Did I Just Watch?’by David GrinerAd of the DayVelcro Celebrates Its Apollo Legacy With a Perfectly Chosen Cover by Walk Off the Earthby T.L. StanleyBud Light’s ‘Area 51’ Can Design Began as a Joke, but Now Might Become RealHeinz’s Craving-Inducing New Ads Launch Its First Brand-wide UK Marketing Push in a DecadeVW Marks Apollo 11’s 50th Anniversary With Its Own Moonshot: Going Carbon Neutral by 2050Parents Might Recognize These Humorous Signs of a Kid Running on an Empty Tank‘Your Wildest Hot Dog Dreams Can Come True.’ Oscar Mayer’s Wienermobile Is Now on AirbnbThe Group That Approves Emojis Debuts New User-Friendly WebsiteView more in Creativity >DigitalVoiceApple’s Privacy-Minded Moves Should Be Just the Beginningby Brian CzarnySocial Pro DailyInstagram: Here’s How to Report a Commentby Brandy ShaulTwitter’s Conversation Improvement Testing Continues With Icons in Place of LabelsFacebook Users Pondered Sustainability in JuneFox and Jam3 Brought Snapchat AR Filters to 2019 Comic-Con International: San DiegoYouTube Music Users Can Now Toggle Directly to Videos for Tracks They’re ConsumingSymantec Discovered a Media File Jacking Vulnerability in WhatsApp and TelegramFather’s Day Dominated Conversation on Facebook and Instagram in JuneView more in Digital >ProgrammaticProgrammaticThese 2 Startups Want to Change the Way We Think of Offline Attributionby Shoshana WodinskyAd Tech & Mar TechMobile In-App Video Ads Platform Vungle Is Selling to Blackstoneby Marty SwantAd Tech & Mar TechBroadcasters Bet Big on Pooling Their Attribution Efforts. But Will It Pay Off?by Shoshana WodinskyNexTechTaboola Wants to Fuel Local News With Its Latest Partnershipby Shoshana WodinskyView more all coverage >TV / VideoProgramming & PerformanceOur 10 Favorite TV-Themed Activations at Comic-Con 2019by Sara JerdeTV / VideoWhy Erin Andrews Can’t and Won’t Comment on the NFL National Anthem Kneeling Controversyby Chris AriensWarnerMedia Staffs Up Original Content Team at HBO MaxAs Traditional TV Evolves, Television Rating Systems Remain the SameNetflix Misses Subscriber Growth Forecast, but Downplays Its Streaming CompetitionA Gossip Girl Reboot Is Coming to New HBO Max Streaming ServiceHow USA Network Turned Suits Into Its First Scripted Series FranchiseGame of Thrones Helps HBO Edge Out Netflix With 137 Emmy NominationsView more in TV / Video >