EDITOR'S PICKSSaluting 18 Execs and Creatives Making Meaningful Contributions Toward Diversity and Inclusivityby T.L. StanleySaluting 18 Execs and Creatives Making Meaningful Contributions Toward Diversity and Inclusivityby T.L. StanleySaluting 18 Execs and Creatives Making Meaningful Contributions Toward Diversity and Inclusivityby T.L. StanleySaluting 18 Execs and Creatives Making Meaningful Contributions Toward Diversity and Inclusivityby T.L. StanleyPublishers & PlatformsWhy Media Buyers Are Mixed on Publishers Selling Ads Based on Emotionby Sara JerdeAd of the DayBurger King Built Ads From X-Rays of Customers Who Hurt Their Jaws Eating Whoppersby David GrinerData PointsInfographic: What People Want From Direct-to-Consumer Brandsby Sammy NickallsVoiceWhat Marketers Can Learn From Consumers’ Social Media and TV Habitsby David SchweidelWill John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?The movie's site links to a subreddit that's controlled by users, not studio execs.The 10 Best Trailers We Saw During Upfronts WeekFeaturing soap operas, superheroes and singing.Toys Take Aim at Wildlife in These Ads About Plastic's Deadly Toll on Our OceansAgency Huge Crunched Hundreds of Beer Reviews to Craft the Ultimate Data-Infused RecipeAgencies Balk at 'Insane' Conditions of New General Mills RFPsIkea's Logo Is Getting a New, More Video-Friendly Look That Goes Beyond Yellow and BlueThe Big Bang Theory Series Finale Scores Its Biggest Audience Since 2015Why NBC Pulled the Plug on Hair Live!, Which Was Originally Supposed to Air on SundayPublicis’s First HealthFront, With Martha Stewart and Dr. Oz, Will Showcase the Healthcare SpacePopular Now1 The Inside Story of the Burger King Campaign That Changed the Brand’s Entire Outlook on Marketing2 Cause Marketing Isn’t Working for Young People3 Infographic: What People Want From Direct-to-Consumer Brands4 Agencies Balk at ‘Insane’ Conditions of New General Mills RFPs5 Saluting 18 Execs and Creatives Making Meaningful Contributions Toward Diversity and InclusivityToys Take Aim at Wildlife in These Ads About Plastic's Deadly Toll on Our OceansAgency Huge Crunched Hundreds of Beer Reviews to Craft the Ultimate Data-Infused RecipeAgencies Balk at 'Insane' Conditions of New General Mills RFPsIkea's Logo Is Getting a New, More Video-Friendly Look That Goes Beyond Yellow and BlueThe Big Bang Theory Series Finale Scores Its Biggest Audience Since 2015Why NBC Pulled the Plug on Hair Live!, Which Was Originally Supposed to Air on SundayPublicis’s First HealthFront, With Martha Stewart and Dr. Oz, Will Showcase the Healthcare SpaceTV UpfrontsTV UpfrontsThe 10 Best Trailers We Saw During Upfronts Weekby Jason LynchTV UpfrontsWhy NBC Pulled the Plug on Hair Live!, Which Was Originally Supposed to Air on Sundayby Jason LynchTV UpfrontsThe Benefits of Advertising on The CW, According to Ruby Rose, Taye Diggs and Other Celebsby Chris AriensTV UpfrontsWarnerMedia's Kevin Reilly Takes Reigns of TruTV in Expanded Roleby Kelsey SuttonTV UpfrontsThe CW Pairs Batwoman and Supergirl on Sundays This Fallby Jason LynchTV UpfrontsThe Most—and Least—Surprising Moments From Wednesday’s Upfront Eventsby Jason LynchTV UpfrontsLes Moonves Was Gone, but Not Forgotten, at First CBS Upfront Under New Leadershipby Sara JerdeTV UpfrontsAfter Honing TBS’ Comedic Voice, WarnerMedia Risks Damaging the Brand by Adding Dramasby Jason LynchThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekAmazonInside the Complicated World of Amazon’s Private-Label Businessesby Lisa LacyAd Tech & Mar TechAdvertisers Are Spending More in Addressable TV, But Some Aren’t Convinced It’s Worth Itby Marty SwantInfluencersHow Can Marketers Get the Most Out of NFL Player Endorsements? Try Speed Datingby Jameson FlemingData PointsInfographic: Nearly Half of Americans Make Purchases Based on Influencer Recommendationsby Sammy NickallsIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsProgramming & PerformanceMore Than 100 Brands Collaborated With Game of Thrones. Here Are the Best Stuntsby Sara JerdeChallenger BrandsHow Aviation Gin Toppled Marketing Giants to Win Adweek's March Adness Bracketby David GrinerAgenciesThe Ad Industry Weighs In on How the Accenture Deal Might Affect Droga5’s Cultureby Doug ZangerInternational Women's DayMeet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and Moreby Katie RichardsInternational Women's DayFor Women's Day, Budweiser Revived and Reimagined Three of Its Ads From the 1950sby David GrinerThe Big GameMeet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Lifeby Nick GardnerAd of the DayRidley Scott's Visual Odyssey for Hennessy Is a Gorgeous Exploration of Other Worldsby David GrinerThe Big GameHyundai’s Super Bowl Ad Shames Vegan Dinner Parties and Vegans Aren’t Happyby Ann-Marie AlcántaraGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me.Sign Me UpPlease enter a valid email address×Please complete all fields×Please confirm with the Recaptcha×Recaptcha response was incorrect×You are already subscribed to this newsletter. To update your preferences, click here.×Thank you for subscribing.Please check your email to confirm×An error has occurred, please try again later×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagramYou are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramApple's Ad About a Scrappy Group of Coworkers Is Honestly Better Than Most Sitcoms AgenciesAwards & RecognitionSaluting 18 Execs and Creatives Making Meaningful Contributions Toward Diversity and Inclusivityby T.L. StanleyAgenciesGrey Launches Global Health and Wellness Practice Under New Leadershipby Patrick CoffeePublicis’s First HealthFront, With Martha Stewart and Dr. Oz, Will Showcase the Healthcare SpaceThese Posters for a Vampire TV Show Erupt In Flames When The Sun RisesAgency Huge Crunched Hundreds of Beer Reviews to Craft the Ultimate Data-Infused RecipeAgencies Balk at 'Insane' Conditions of New General Mills RFPsJudge Rules Dentsu Does Not Owe $17.8 Million to Woodstock 50 OrganizersAdvertising on Planet VulcanView more in Agencies >Brand MarketingRetailNew Clean Skincare Line Comes to Target in an Attempt to Reinvent the 'Drugstore Brand'by Ann-Marie AlcántaraBrand MarketingA Brand’s Cultural Relevance Is Almost as Important as a Strong Image, Study Findsby Josh SternbergInfographic: What People Want From Direct-to-Consumer Brands33 Years Ago, Baltimore Freaked Out Over This Orgy AdvertisementThis Head-Turning Calvin Klein Campaign Turned the Head of the FedsThink Being a Priest is Tough? Try Advertising for the JobAB InBev Follows the In-Housing Trend With Rollout of draftLineThe Inside Story of the Burger King Campaign That Changed the Brand's Entire Outlook on MarketingView more in Brand Marketing >CreativityAd of the DayFrom Bowie to FKA Twigs, Apple Creates a Powerful Tribute to British Musicby Erik OsterAdFreakWill John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?by Chris ThilkThis Agency Built Its Own Hologram Pitch Deck to Explain Artificial IntelligenceA Surefire Way to Build Trust With Consumers Is Deliver ‘Good’ WorkToys Take Aim at Wildlife in These Ads About Plastic's Deadly Toll on Our OceansTo Promote Its Canned Wine, This Winery Is Spoofing Classic Beer AdsVirgin Voyages Hid 50 Posters Around London. Find One, and You'll Get Into a VIP EventReal and Virtual Influence Collide as Bella Hadid Kisses Lil Miquela for Calvin KleinView more in Creativity >DigitalPublishers & PlatformsWhy Media Buyers Are Mixed on Publishers Selling Ads Based on Emotionby Sara JerdeEmerging TechFormer Chess Champion Garry Kasparov on Competing Against Artificial Intelligenceby Marty SwantPresident Trump Wants to Know If Your Political Views Were Censored By a Social PlatformFacebook Once Again Turned to User Surveys in Tweaking Its News Feed AlgorithmSnapchat: Here's How to Play Snap Games With a FriendWho Are the Leading Candidates to Buy Sizmek’s Remaining Assets?Facebook Teamed Up With Eventbrite on a Ticketing Distribution and Sales Feature for PagesFacebook Removed Israeli-Based Pages and Accounts Mostly Focused on AfricaView more in Digital >ProgrammaticProgrammaticIndex Exchange Is Bringing Machine Learning to Header Biddingby Ronan ShieldsProgrammaticQ&A: The Washington Post's Programmatic Team Isn't Afraid of Experimentationby Shoshana WodinskyProgrammaticHow Google Wants to Further Automation in Cross-Screen TV Buyingby Ronan ShieldsAd Tech & Mar TechFreeWheel's New Roster of Tools Intended to Simplify the OTT Buying Processby Shoshana WodinskyView more all coverage >TV / VideoVoiceWhat Marketers Can Learn From Consumers’ Social Media and TV Habitsby David SchweidelTV UpfrontsThe Big Bang Theory Series Finale Scores Its Biggest Audience Since 2015by Jason LynchThe 10 Most Memorable Moments from 2019’s Upfronts WeekThe 10 Best Trailers We Saw During Upfronts WeekWhy NBC Pulled the Plug on Hair Live!, Which Was Originally Supposed to Air on SundayThe Benefits of Advertising on The CW, According to Ruby Rose, Taye Diggs and Other CelebsAzteca America Looks to Connect With Hispanic Audience With New Tagline: 'We Are All United as One'WarnerMedia's Kevin Reilly Takes Reigns of TruTV in Expanded RoleView more in TV / Video >