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By Amperity Why You’re Struggling to Get Demand Gen Right By Convertr Adweek Podcasts View All Adweek Podcasts TechMagic Podcast: Lego x Fortnite and The Godmothers of AI By Cathy Hackl Adweek Podcasts The Garage Podcast: Measure Everything By Evan Hovorka, Dan Massimino Adweek Podcasts Brave Commerce Podcast: Future-Proofing the CPG Industry By Rachel Tipograph, Sarah Hofstetter Adweek Podcasts Adweek Podcast: How Solo Stove Really Got Snoop Dogg to Go Smokeless By Rebecca Stewart, Luz Corona Magazine View All Women in Sports Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With Her By Mollie Cahillane Women in Sports Champions of Change: 24 Women Who Are Transforming the Sports World By Adweek Staff AI News The Technology and People Driving Positive Change in Artificial Intelligence By Kennyatta Collins Ad Tech Industry News Cookie Crunch: Performance Marketers’ Preparation (or Lack of) for Deprecation By Catherine Perloff In case you missed it Sports Marketing News The Astounding Results of Maximum Effort’s NFL Stunt With Jake From State Farm and Taylor Swift By Jason Notte Merger & Acquisition News WPP Combines VMLY&R With Wunderman Thompson to Form VML By Stephen Lepitak Platforms BeReal Is Searching for ‘The Realest Person on Earth’ By Emmy Liederman & Colin Daniels Voice Why Brand Assets Are So Important in B2B Marketing By Peter Weinberg & Jon Lombardo The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New Agencies View All Leadership & Talent Chaka Sobhani Leaves Leo Burnett for DDB to Become President, CCO International By Kyle O’Brien Voice Industry Jargon Is the Silent Killer of B2B Marketing By Jessica Marie Adweek Podcasts Gen Z Is Talking and It’s Time for Brands to Listen Up By Colin Daniels Super Bowl Commercials Las Vegas Encourages Football Fans to Celebrate Excessively During the Super Bowl By Kyle O’Brien Brand Marketing View All Augmented Reality Advertising News This AR Experience Lets You Explore a Korean Royal Court Ceremony From the 1800s By Brandy Shaul Augmented Reality Advertising News MilkPEP Lets You Get Jacked on Milk With This AR Snapchat Lens By Brandy Shaul Food Industry News McDonald’s Brings Back the McNugget Buddies With Kerwin Frost Collaboration By Samantha Nelson Automotive Advertising News Sydney Sweeney Fixes Up a Ford Mustang in Campaign Championing Women in Auto Sector By Samantha Nelson Commerce View All Adweek Podcasts Brave Commerce Podcast: Shaping Strategies for Connected Commerce By Rachel Tipograph, Sarah Hofstetter Voice The Skims and NBA Partnership Is a Masterclass in Brand Repositioning By Sandy Archila Data Points Infographic: Will Electric Cars Ever Take Over the Road? 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Ward SEM News Brand Knowledge Will Level Up Your AI-Driven Search Engine Marketing By Ryan Schuster Experiential Marketing The New ‘Mobile’ Marketing Means Taking Your Brand on Tour By Ralph Failla Programmatic View All Emerging Technologies Puma’s Web3 Efforts Are Paying Off and Driving Consumer Engagement By Trishla Ostwal NexTech NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers By Mark Stenberg Voice More Data, More Problems. Simplify by Adding AI By Nick Jordan AI News Weekly Generative AI News and Top Stories By Trishla Ostwal Social Marketing View All Retail News Cyber Week Generates Record $37B in Online Spend By Stephen Lepitak Social Commerce Advertisers Are Investing in TikTok Shops Despite Mostly Tepid Results By Catherine Perloff Voice Don’t Rely on Tired Social Tactics. Build an Algorithm-Beating D2C Brand By Simon Forster Premium Events Enter The Creatorverse By Breana Mallamaci