Editor’s Pick Leadership & Talent Stan Richards’ Crisis Put a Spotlight on His Polarizing Way of Running an Agency By Minda Smiley Ad Tech & Mar Tech Connected TV’s Growing But Unclear Role in Political Advertising By Andrew Blustein AdFreak New Ad Supporting USPS Addresses Election Chicanery by Revising Iconic Motto By Doug Zanger Airlines Southwest Will End Middle Seat Ban as Airlines Continue to Lose Billions By Ryan Barwick Streaming & OTT Why Quibi Failed: 5 Reasons the Short-Form Streamer Sank So Fast By Kelsey Sutton Latest News Programmatic Deepfakes At The Gas Pump Scares Up Data Privacy Awareness By Patrick Kulp C-Suite Former Marriott Chief Marketer Joins Atlas Obscura’s Board of Directors By Ryan Barwick Airlines Southwest Will End Middle Seat Ban as Airlines Continue to Lose Billions By Ryan Barwick Programmatic Connected TV’s Growing But Unclear Role in Political Advertising By Andrew Blustein Adapting to Crisis Experiential How Resy Produced a 10-Course Tasting Experience in a Pandemic By Ian Zelaya Ecommerce With the Pandemic Behind It, China Prepares for a $40 Billion+ Singles Day By Lisa Lacy Adapting to Crisis Walgreens Seeks Progress, Not Perfection, During Pandemic By Paul Hiebert Sports Marketing What MLB’s Top Strategy Officer Learned About Fan Engagement During a Fan-less Season By Jameson Fleming Adweek Podcasts Podcast Listener Q&A on Yeah, That’s Probably an Ad’s 200th Episode By Ko Im C-Suite CMO Moves: SiriusXM’s Denise Karkos Shares the Importance of Putting ‘Another Single on the Board’ By Heide Palermo Adweek Podcasts Adweek Podcast: Ocean Spray’s Dreamy Timing on the Dreams TikTok By Ko Im Adweek Podcasts Gen ZEOs: Lessons From Zebra IQ’s 2020 State of Gen Z Report By Nick Gardner Magazine Magazine These Innovative Agencies Deftly Delivered Impactful Messaging in Troubling Times By Adweek Staff Magazine Best in Show: Comedy Central Pulled Out All the Stops Promoting Awkwafina Is Nora From Queens By Erik Oster CPG Hard Seltzer Brands Emphasize What Makes Them Unique to Stand Out in a Crowded Space By Kathryn Lundstrom Data Points Infographic: As Consumers Vacate Cities, They Still Crave Familiar Retail Experiences By Nicole Ortiz In case you missed it Adapting to Crisis Reese’s Made a Trick-or-Treat Robot That Roams Around Dispensing Peanut Butter Cups By Sara Spary Leadership & Talent How The Richards Group Can Keep the Business Going Amid Its Moment of Crisis By Doug Zanger Platforms What TikTok Thinks Brands Should—and Shouldn’t—Take Away From Ocean Spray’s Viral Moment By David Cohen C-Suite Philippe Krakowsky Succeeds Michael Roth as IPG CEO By Minda Smiley The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Sports Marketing Special Olympics New York Pays Homage to Classic Nike Ads to Show Off Its Athletes, Raise Funds By T.L. Stanley Diversity, Equity and Inclusion Oregon’s School of Journalism Researched Ad Agency Diversity and the Numbers Are Bleak By Doug Zanger Leadership & Talent Stan Richards’ Crisis Put a Spotlight on His Polarizing Way of Running an Agency By Minda Smiley Diversity, Equity and Inclusion Curiosity Is the First Integrated Independent Agency Member of ANA’s SeeHer Initiative By Kathryn Lundstrom Brand Marketing Brand Marketing Why Banana Republic Is Running Its First TV Ad Campaign in 15 Years By Richard Collings Leadership & Talent Calvin Klein Taps Starbucks Executive as New Global CMO By Kathryn Lundstrom Airlines Southwest Will End Middle Seat Ban as Airlines Continue to Lose Billions By Ryan Barwick Brand Marketing P&G’s Marc Pritchard Says Platforms Need Long-Term Plans to Remove Hateful Content By Diana Pearl Creativity Plant-Based Products Impossible’s New Mission: a Non-Dairy Milk That Will Mimic the Real Thing By T.L. Stanley Creativity With A Wink, Agency Claims ‘Credit’ Pence Viral Fly Moment By Patrick Kulp Fashion Adidas Blends Surreal, Satisfying Art and ASMR in a 12-Hour Video Starring Its New Shoe By Sara Spary AdFreak Scream Remake Doubles as a Get-Out-the-Vote Ad, With 2020 as the Scary Movie By T.L. Stanley Digital Data & Privacy Facebook’s Photo Transfer Tool Adds Cloud Storage Company Backblaze as an Option By David Cohen Streaming & OTT Vizio SmartCast TV Adds Facebook Watch App By David Cohen Platforms Facebook’s Independent Content Oversight Board to Finally Begin Taking Cases By David Cohen Platforms TikTok Updates Its Notification System for When Content Is Removed By David Cohen Inside the Brand CMO of Artsy Redefining Success as the “Underdog” of the Marketing World By Nadine Dietz What Aperture Investors CMO Took From His Time at MTV and Roc Nation to the Investing World By Luz Corona President of SeeHer on Taking Your Seat at the Head of the Table By Heide Palermo Career Tips from Adweek Executive Mentees – Part 2 By Luz Corona Programmatic Programmatic Deepfakes At The Gas Pump Scares Up Data Privacy Awareness By Patrick Kulp Programmatic GroupM Continues Supply Chain Optimization Efforts with SpotX Partnership By Andrew Blustein Programmatic Digital Audio Continues To Rise Despite Mobile Stagnation By Patrick Kulp C-Suite Former Marriott Chief Marketer Joins Atlas Obscura’s Board of Directors By Ryan Barwick TV / Video Streaming & OTT Why Quibi Failed: 5 Reasons the Short-Form Streamer Sank So Fast By Kelsey Sutton Streaming & OTT AT&T’s Ad Revenues Stabilize in Third Quarter By Kelsey Sutton Voice Quibi’s Many Faults. Let Us Count the Ways By Moshe Isaacian Streaming & OTT Quibi Is Shutting Down After Just 6 Months: ‘Our Failure Was Not for Lack of Trying’ By Kelsey Sutton
