EDITOR'S PICKSHow the Flyers Created Gritty, the Internet's Most Beloved Mascotby Jameson FlemingHow the Flyers Created Gritty, the Internet's Most Beloved Mascotby Jameson FlemingHow the Flyers Created Gritty, the Internet's Most Beloved Mascotby Jameson FlemingHow the Flyers Created Gritty, the Internet's Most Beloved Mascotby Jameson FlemingAdFreakMcDonald's Made a Series of Perfectly Retro Posters to Celebrate Its 'Timeless' Big Macby David GrinerDigital TransformationMedia Companies Need to Partner With Brands If They Want to Survive in the Digital Ageby Dan TynanPoliticsThe 2018 Elections Were Packed With Memorable Ads. So Which Candidates Won?by Doug ZangerAccountsSorrell's S4 Capital Reports Strong Third Quarter Powered by 'Faster, Better, Cheaper' Approachby Lindsay RittenhouseA Nurse Drove His Tundra Through the California Wildfires to Save Victims. So Toyota Is Replacing ItAllyn Pierce almost died in the process—and even recorded a goodbye message to his family—but made it to the hospital where he worked to offer medical assistance.Party in Cancun! MTV Revives Spring Break as Multiplatform Global Event in MarchThe network is continuing its live event push as it brings back another classic brand.Dentsu Aegis Network's CEO is Stepping DownNetflix Tests Cheaper, Mobile-Only Subscription PlansOnline Grocery Delivery Is Still Wildly ExperimentalEssie Became the Go-To Nail Polish Because of Queen ElizabethClass-Action Lawsuit Alleges Avon Discriminated Against Pregnant WomenThese 2 Chicago Streetwear Brands Found National Success By Keeping It LocalThe Funny or Die Creative Behind Monetizing Some of Your Favorite Viral VideosPopular Now1 How the Flyers Created Gritty, the Internet’s Most Beloved Mascot2 A Nurse Drove His Tundra Through the California Wildfires to Save Victims. So Toyota Is Replacing It3 Coca-Cola Wiped Its Social Media Accounts, Then Relaunched With a Positive, Happy New Look4 An Ad Agency Is Making Alexa Apologize Hilariously to Cities That Didn’t Get Amazon’s HQ25 McDonald’s Made a Series of Perfectly Retro Posters to Celebrate Its ‘Timeless’ Big MacDentsu Aegis Network's CEO is Stepping DownNetflix Tests Cheaper, Mobile-Only Subscription PlansOnline Grocery Delivery Is Still Wildly ExperimentalEssie Became the Go-To Nail Polish Because of Queen ElizabethClass-Action Lawsuit Alleges Avon Discriminated Against Pregnant WomenThese 2 Chicago Streetwear Brands Found National Success By Keeping It LocalThe Funny or Die Creative Behind Monetizing Some of Your Favorite Viral VideosBrandweekThe latest coverage in brand marketingThe latest coverage in brand marketingThis is Brandweekby Adweek StaffM.Gemi Founder Cheryl Kaplan on Choosing the Right Influencers and the Value of Authenticityby Diana PearlRelive Brandweek Through Some of the Most Insightful Tweets From the Movement3 Factors Marketers Should Keep in Mind for Maximum Brand Impactby Ann-Marie AlcántaraView more >This Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekStreaming in a Connected WorldTimeline: Busy Philipps Is an Overnight Success 20 Years in the Makingby Kristina FelicianoThe L.A. IssueThese 16 L.A. Brand Stars Are Doing Show-Stopping Work in the City of Angelsby T.L. StanleyThe L.A. IssueThese 16 L.A. Brand Stars Are Doing Show-Stopping Work in the City of Angelsby T.L. StanleyVoiceHow Brands Are Taking Control of Their Narratives and Reinventing Storytellingby Toby DanielsIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsAdFreakA Lump Was Placed on 'the World's Most-Touched Breasts' to See If Anyone Would Noticeby David GrinerProgramming & PerformanceMichael Jordan Tackles the ‘Greatest Ever’ Debate in Surprise Sunday Night Football Promoby Jason LynchAd of the DayAn Opioid Addict's Three-Day Detox Was Streamed to an NYC Video Displayby David GrinerAd of the DayWith Bryan Cranston at the Wheel, W+K Debuts a New Brand Positioning for Fordby Erik OsterBrand MarketingSpotify and Warner Bros. Created a Spot With 3D Sound to Promote A Star Is Bornby Kristina MonllosBrand MarketingCan a Hamburger Give You Nightmares? Burger King Tested Its Horrifying New Creation to Find Outby Kristina MonllosLeadership & TalentDDB CEO Wendy Clark to Step Down From Time's Up Leadership Committee After News of Controversial Hireby Patrick CoffeeAdFreakNebraska Snubs Its Haters With New Tourism Slogan: 'Honestly, It's Not For Everyone'by Doug ZangerDigital Transformation PlaybookIN PARTNERSHIP WITHMedia Companies Need to Partner With Brands If They Want to Survive in the Digital Ageby Dan TynanEditor's Letter: Modern Sales Takes a Community-Oriented Approachby James CooperInfographic: Digital Transformation Is Critical for B-to-B Companies. Here’s How They’re Doingby Erik Wander5 Tips for Media Companies Looking to Survive in the Age of Digital Disruptionby Dan TynanView more in Digital Transformation >Streaming in a Connected WorldGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHere's the Toys R Us Rebranding That Never Saw the Light of DayAgenciesAccountsSorrell's S4 Capital Reports Strong Third Quarter Powered by 'Faster, Better, Cheaper' Approachby Lindsay RittenhouseAgenciesDentsu Aegis Network's CEO is Stepping Downby Erik OsterFor Production Company Summerjax, It’s All About Trust and CollaborationThe DoJ Clears All Major Holding Companies in Production InvestigationApply Now for Adweek's 2018 Media Agency of the YearLatest 'Love Has No Labels' Spot Asks Why It Takes Devastating Events to Bring People TogetherHow Agencies Can Appeal to and Retain Veteran EmployeesANA Report Hints at Potential Legal Pitfalls for Media AgenciesView more in Agencies >Brand MarketingVoiceBrands Need to Keep Gen Z's Changing Priorities in Mind or Risk Isolating Them as an Audienceby George CareyBrand GeniusVideo: Inside Adweek's 2018 Brand Genius Galaby Chris AriensA Nurse Drove His Tundra Through the California Wildfires to Save Victims. So Toyota Is Replacing ItThese 2 Chicago Streetwear Brands Found National Success By Keeping It LocalEssie Became the Go-To Nail Polish Because of Queen ElizabethAdweek's Brand Genius Awards Celebrated the Best in Brand BuildingClass-Action Lawsuit Alleges Avon Discriminated Against Pregnant WomenAre Models the Original Influencers? Women Management Modeling Agency and InfluencerDB Think SoView more in Brand Marketing >CreativityAdFreakThe Most Bendable Yogis Are a Mesmerizing Way to Sell This Wellness Teaby Doug ZangerAdFreakMcDonald's Made a Series of Perfectly Retro Posters to Celebrate Its 'Timeless' Big Macby David GrinerHow the Flyers Created Gritty, the Internet's Most Beloved MascotThe 2018 Elections Were Packed With Memorable Ads. So Which Candidates Won?An Ad Agency Is Making Alexa Apologize Hilariously to Cities That Didn't Get Amazon's HQ2SodaStream Calls for an End to Plastic With a Singing Animated Turtle Who's Voiced by Rod StewartIkea Shoppers Turn a Broken Elevator Into a Cozy Christmas Spot in This Charming AdHoliday Food Outranks All Other Traditions in Humorously Relatable U.K. CampaignView more in Creativity >DigitalSocial Pro DailyThe Google My Business App Just Underwent a Faceliftby David CohenVoiceHow Brands Can Protect Themselves From Legal Ramifications Over AI Privacyby Heather NolanFacebook Messenger: Here's How to Hide an Ad on the Home ScreenOnline Grocery Delivery Is Still Wildly ExperimentalE-Cigarette Maker Juul Labs Is Shutting Down Its U.S. Facebook and Instagram AccountsFacebook and Macy’s Holiday Partnership Is a Testing Ground for Both BrandsBinny Bansal Abruptly Resigns From Flipkart Following Investigation Into MisconductWho Were LinkedIn’s 2018 Top Voices for Marketing and Social Media?View more in Digital >ProgrammaticProgrammaticHow the Rise of D-to-C Brands Is Helping Digital Ad Spend Defy Gravityby Ronan ShieldsProgrammatic3 Ad-Tech Stories You Need to Know This Weekby Ronan ShieldsVoiceAs Blockchain Falls Short of Expectations, Advertisers Look to Ad Tech for Solutions Insteadby Greg SobiechAd Tech & Mar TechInvestment in Ad Tech Grows Increasingly Scarce, With Forrester Predicting a 75% Drop in Venture Capitalby Ronan ShieldsView more all coverage >TV / VideoStreaming in a Connected WorldNetflix Tests Cheaper, Mobile-Only Subscription Plansby Sara JerdeStreaming in a Connected WorldThese Are the 10 Best Thanksgiving Movies to Stream Over the Holidaysby Desirée ONielsen Will Offer More Streaming Data With Comcast PartnershipParty in Cancun! MTV Revives Spring Break as Multiplatform Global Event in MarchThe Funny or Die Creative Behind Monetizing Some of Your Favorite Viral VideosWinter Is Coming—and Then Game of Thrones Will Return to Our Screens Shortly After That in AprilThe Golden Age of Branded Television Will See Brands Seamlessly Integrated Into Top ProgrammingYouTube Music's Largest Campaign Features Latin Stars Like Karol G and J BalvinView more in TV / Video >