EDITOR'S PICKSIkea Wants You to Reach Ultimate Decorating Satisfaction With Its Kåma Sutraby Shannon MillerIkea Wants You to Reach Ultimate Decorating Satisfaction With Its Kåma Sutraby Shannon MillerIkea Wants You to Reach Ultimate Decorating Satisfaction With Its Kåma Sutraby Shannon MillerIkea Wants You to Reach Ultimate Decorating Satisfaction With Its Kåma Sutraby Shannon MillerBrand MarketingDeschutes Is a Model for How Craft Brews Can Fight Back Against ‘Big Beer’by Robert KlaraInfluencersHow the Stars of The Bachelor Turn Their Instagram Accounts Into 'QVC on Steroids'by Diana PearlAd Tech & Mar TechKiip Replaces CEO Brian Wong After Sexual Assault Indictmentby Marty SwantMarketing InnovationBurger King's App Lets Fans in Brazil 'Burn' Competitors' Ads and Score Free Whoppersby David GrinerAs Everyone Else Moves On, Miller Lite and Bud Light Keep Bickering in Their AdsMarch Madness brings out a new round of Super Bowl follow-ups, but do audiences still care?Who Is Today's Top Advertiser? Vote Your Brand Picks in Adweek's March Adness BracketWelcome to marketing's ultimate tournament.After Tackling Men’s Health, the Company Behind Roman Is Helping Women Through MenopauseKevin Durant Goes Jet Setting in New 3-Part Series, Offering Personal Tours of NBA Stars' Home CitiesArtfully Crafted, Funny and Thoroughly Charming, This Spot Introduces You to Sipsmith GinAfter Disney-Fox Close, Buyers Prepare to Navigate New Upfront LandscapeStranger Things Teases the Best—and Scariest—Summer Ever in Season 3 TrailerGoogle Fined $1.7 Billion for Violating EU Antitrust LawsAt This Trivial Pursuit Hotel, You Pay for Everything by Answering QuestionsPopular Now1 How Xaxis Is Tilting Toward Transparency2 This Canadian Sex Toy Ad Might Be the Best-Written Billboard of 20193 Instagram’s Long-Awaited Checkout Feature Is Finally Here4 Burger King’s App Lets Fans in Brazil ‘Burn’ Competitors’ Ads and Score Free Whoppers5 Disney Completes Its $71.3 Billion Purchase of Fox, Massively Transforming the IndustryAfter Tackling Men’s Health, the Company Behind Roman Is Helping Women Through MenopauseKevin Durant Goes Jet Setting in New 3-Part Series, Offering Personal Tours of NBA Stars' Home CitiesArtfully Crafted, Funny and Thoroughly Charming, This Spot Introduces You to Sipsmith GinAfter Disney-Fox Close, Buyers Prepare to Navigate New Upfront LandscapeStranger Things Teases the Best—and Scariest—Summer Ever in Season 3 TrailerGoogle Fined $1.7 Billion for Violating EU Antitrust LawsAt This Trivial Pursuit Hotel, You Pay for Everything by Answering QuestionsChallenger Brandspresented by View more >Challenger Brands Are Winning at Instilling Loyalty Among Consumersby Susan FrechWant Your Brand to Be a Hit With Consumers? Try Partnering With a Musicianby Lindsay RittenhouseHow Drone Racing League Is Integrating Brands Into Its Racesby Marty SwantHow Walmart's In-House Incubator Is Imagining Virtual Reality for Retailby Marty SwantView more >This Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekCMTO EventThese 21 CMOs Are Channeling Tech to Get Consumers to Obsess About Their Brandsby Adweek StaffRetailAs the Classic Department Store Falters, These 4 Challengers Want to Upend the Retail Modelby Ann-Marie AlcántaraVoiceHow Mastering Customer Identity Will Help Your Brand Winby Jon Suarez-DavisData PointsData Points: What Consumers Really Want From Brands' Contentby Sammy NickallsIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsInternational Women's DayFor Women's Day, Budweiser Revived and Reimagined Three of Its Ads From the 1950sby David GrinerThe Big GameMeet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Lifeby Lindsay RittenhouseAd of the DayRidley Scott's Visual Odyssey for Hennessy Is a Gorgeous Exploration of Other Worldsby David GrinerThe Big GameHyundai’s Super Bowl Ad Shames Vegan Dinner Parties and Vegans Aren’t Happyby Ann-Marie AlcántaraAgenciesMcCann Ends 4-Year Battle Over U.S. Army Contractby Patrick CoffeeCreativityArby's Launched a Subscription Box, and It Sold Out in Less Than an Hourby Katie RichardsVoice2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can Improve Itby Jim WilsonAdFreakPopeyes Is Offering 'Emotional Support Chicken' to Help Comfort Holiday Travelersby David GrinerGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHow the Flyers Created Gritty, the Internet's Most Beloved MascotAgenciesDiversity & InclusionMary Wells Lawrence Was the Creative Genius Behind These Iconic Ad Jinglesby Kimeko McCoyAgenciesEtihad Airways Names Indie Crossmedia as Its Global Media Agency of Recordby Lindsay RittenhouseDentsu Hires Jacki Kelley Away From Bloomberg as U.S. Chief Client OfficerIn-Housing Won’t Destroy Agencies—It’ll Bolster the IndustryThe 2016 Election Inspired This Woman to Launch an Agency Devoted to Progressive PoliticsAfter a Female Executive Claimed Pregnancy Discrimination Against BMF, More Women Have Come ForwardForsman & Bodenfors Names CEO in New YorkThis Agency Art Director Created a Children's Book to Illustrate Gender Identity and FluidityView more in Agencies >Brand MarketingBrand MarketingDeschutes Is a Model for How Craft Brews Can Fight Back Against ‘Big Beer’by Robert KlaraLeadership & TalentWith a New Advisory Council, VCU Brandcenter Charts Its Future Courseby Doug ZangerIkea Wants You to Reach Ultimate Decorating Satisfaction With Its Kåma SutraArtfully Crafted, Funny and Thoroughly Charming, This Spot Introduces You to Sipsmith Gin5 Themes That Kept Popping Up at This Year’s SXSWChallenger Brands Are Winning at Instilling Loyalty Among ConsumersKevin Durant Goes Jet Setting in New 3-Part Series, Offering Personal Tours of NBA Stars' Home CitiesAs Everyone Else Moves On, Miller Lite and Bud Light Keep Bickering in Their AdsView more in Brand Marketing >CreativityAdFreakThis Canadian Sex Toy Ad Might Be the Best-Written Billboard of 2019by David GrinerAdFreakAt This Trivial Pursuit Hotel, You Pay for Everything by Answering Questionsby David GrinerPower Couple Dwyane Wade and Gabrielle Union Get Competitive for Gatorade ZeroAfter Watching This Ad for a New Low-Carb Beer, You May Feel Surprisingly ChillThe Psychology Behind Brand Storytelling and Its Effect on ConsumersThis Powerful Story by Vicks Seeks to Break the Stigma of Children Living With HIVThe Giant Dog in This Ad Represents Something You Might Not See Coming. Then It Hits YouYou Can't Read These Insurance Billboards at Night. They Light Up Dangerous Roads InsteadView more in Creativity >DigitalSocial Pro DailyUsing Facebook Comments Wisely Is Steering Money Into Betabrand’s Pocketsby David CohenAd Tech & Mar TechKiip Replaces CEO Brian Wong After Sexual Assault Indictmentby Marty SwantTwitter Is Taking an Active Role in European Media Literacy WeekAfter Tackling Men’s Health, the Company Behind Roman Is Helping Women Through MenopauseTikTok: Here's How to Filter Comments Based on KeywordsLinkedIn Is Rolling Out Lookalike Audiences and Audience TemplatesCap’s All, Folks: Twitter Will Limit Apps’ Requests to Users and Mentions Timeline API EndpointsQ&A: Former FCC Chair Tom Wheeler Says It's Time for More Regulation of Big TechView more in Digital >ProgrammaticProgrammaticHow Xaxis Is Tilting Toward Transparencyby Ronan ShieldsPublishers & PlatformsGoogle Fined $1.7 Billion for Violating EU Antitrust Lawsby Kelsey SuttonProgrammaticSecurity Incident at Ad-Tech Platform Sizmek Affects Publicis Mediaby Patrick CoffeeAd Tech & Mar TechApp-ads.txt Rolls Out to Fight Mobile Ad Fraud, but Will Brands and Publishers Embrace It?by Shoshana WodinskyView more all coverage >TV / VideoTV UpfrontsAfter Disney-Fox Close, Buyers Prepare to Navigate New Upfront Landscapeby Jason LynchStreaming & OTTStranger Things Teases the Best—and Scariest—Summer Ever in Season 3 Trailerby Jason LynchDisney Completes Its $71.3 Billion Purchase of Fox, Massively Transforming the IndustryFox Corporation Becomes Standalone Company One Day Ahead of Disney-21st Century Fox CloseGood Housekeeping Used Data to Create Its This Is Us-Themed Digital IssueThe Colossal Amount of Time Spent Consuming Media May Finally Be Flatlining, According to Nielsen ReportKevin Tsujihara Steps Down as Warner Bros. CEO Following Casting Scandal4 Ways to Create an OTT Strategy That Entices Cord-CuttersView more in TV / Video >