EDITOR'S PICKSSpotify’s Year-End Ad Campaign Visualizes a Decade of Listening Habitsby Kathryn LundstromSpotify’s Year-End Ad Campaign Visualizes a Decade of Listening Habitsby Kathryn LundstromSpotify’s Year-End Ad Campaign Visualizes a Decade of Listening Habitsby Kathryn LundstromSpotify’s Year-End Ad Campaign Visualizes a Decade of Listening Habitsby Kathryn LundstromAmazonThe NFL Teams Up With Amazon to Prevent Player Injuriesby Lisa LacyStreaming & OTT13.2 Million US Viewers Watched The Irishman in Its First 5 Days on Netflixby Jason LynchExperientialInside Showtime’s Huge Experiential Marketing Push for The L Word: Generation Qby Ian ZelayaAirlinesThe FAA Declares War on Christmasby Ryan BarwickHow Elf Cosmetics Created the Most Influential Campaign on TikTokA whole cultural moment started on TikTok as a way to engage Gen Z.Foursquare Elevates Recently Hired President David Shim to CEOJeff Glueck is leaving after leading the location technology platform for four years.As Streaming Wars Heat Up, Consumers Say They’ll Drop Some Services to Try New OnesFoursquare Elevates Recently Hired President David Shim to CEOHere Are 3 Logo Design Trends We Can Expect Coming Into 2020United Airlines Promotes President Scott Kirby to Chief ExecutiveA Letter From Our Executive Editor; ET Easter Eggs: Friday’s First Things FirstPeloton’s Holiday Ad Shows How Marketing Once Again Fails to Understand a MovementDoorDash and White Claw Are Among the 20 Fastest Growing CompaniesPopular Now1 Classic Blue Is Pantone’s 2020 Color of the Year2 Elf Cosmetics’ TikTok Campaign Results3 Consumers Will Drop Some Streaming Services to Try New Ones4 Apple Flexes iPhone 11 With Hollywood-Worthy Snowball Fight5 Adweek Creative Leader of the Decade: Colleen DeCourcyAs Streaming Wars Heat Up, Consumers Say They’ll Drop Some Services to Try New OnesFoursquare Elevates Recently Hired President David Shim to CEOHere Are 3 Logo Design Trends We Can Expect Coming Into 2020United Airlines Promotes President Scott Kirby to Chief ExecutiveA Letter From Our Executive Editor; ET Easter Eggs: Friday’s First Things FirstPeloton’s Holiday Ad Shows How Marketing Once Again Fails to Understand a MovementDoorDash and White Claw Are Among the 20 Fastest Growing CompaniesBrandweek Read more >Top of MindGeneral Mills’ 150-Year-Old Brand Is Tackling a ‘Billion Acts of Good’by Nadine DietzBrandweekWatch the Keynotes and Presentations From Brandweek 2019by Adweek StaffBrandweekConsumers Will Pay More for Experiences. This Chart Shows Itby Chris AriensBrandweekMusa Tariq Interned and Mentored for Six Months Before Leading Airbnb Experiencesby Ko Im40 Years BoldHighlights and head-scratchers from four decades of Adweek Read more >Highlights and head-scratchers from four decades of AdweekHow Adweek Survived Wars, Recessions and Advertising’s Ups and Downsby Robert KlaraThe Most Fascinating Spokespeople of the Last 40 Yearsby Robert KlaraExecs From P&G, Citi and Verizon on the Evolution of Adweekby Chris AriensThe Champions of Diversity and Inclusion on What Adweek Has Meant to Themby Chris AriensThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekAgency of the YearU.S. Agency of the Year: Wieden + Kennedy Makes Magic—and Notches Impressive Growth—by Leaning Into Core Strengthsby Doug ZangerAgency of the YearMcCann Worldgroup Claims the 2019 Global Agency of the Year Crown for the First Time in Almost 2 Decadesby Minda SmileyAgency of the YearBreakthrough Agency of the Year: Troubled Brands Turning to Johannes Leonardo Is a Sign the Agency Has ‘Come of Age’by Erik OsterAgency of the YearInternational Agency of the Year: Havas-Owned BETC Pushes the Envelope and Breaks the Rulesby Minda SmileyIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsMarketer MovesHal Lawton Leaves Macy’s, Taking Omnichannel Expertise to Tractor Supply Companyby Kathryn LundstromBrand MarketingCasper CMO Jeff Brooks Jumps to Insurance Startup Lemonadeby Kathryn LundstromAgenciesMDC Partners Forms New Agency Network With Doner at the Helmby Minda SmileyAdFreakFact Check: Did That Dumb Peloton Ad Really Tank the Brand’s Stock?by David GrinerPublishers & PlatformsInstagram Begins Requiring Birthdays for All New Usersby David CohenData & InsightsWhat Shopify’s Cyber Weekend Numbers Say About Ecommerceby Ann-Marie AlcántaraThe Big GameSuper Bowl 2020 Ad Tracker: All About the Big Game’s Commercialsby Kathryn LundstromDigitalThe Starbucks ‘PIG’ Cup: PR Nightmare or Opportunity?by Kathryn LundstromGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramMcDonald’s Serves Up Branded Merch Online for the First Time AgenciesAgenciesMDC Partners Forms New Agency Network With Doner at the Helmby Minda SmileyAgenciesThis Emotional Ad Tells the True Story of How the Ronald McDonald House Started in Swedenby Erik OsterCarat Elevates CSO Angela Steele to U.S. CEOHow to Apologize in the #MeToo EraAdweek Creative Leader of the Decade: Colleen DeCourcyAdweek Agency of the Decade: Droga59 Campaigns That Illustrate Wieden + Kennedy’s Consistent Creative Brilliance in 2019On the Adweek Podcast: Behind the Picks for Agency of the YearView more in Agencies >Brand MarketingBrand MarketingSir Kensington’s Makes a Magazine All About Condimentsby Paul HiebertExperientialInside Showtime’s Huge Experiential Marketing Push for The L Word: Generation Qby Ian ZelayaSpotify’s Year-End Ad Campaign Visualizes a Decade of Listening HabitsThe FAA Declares War on ChristmasHere Are 3 Logo Design Trends We Can Expect Coming Into 2020United Airlines Promotes President Scott Kirby to Chief ExecutiveA Letter From Our Executive Editor; ET Easter Eggs: Friday’s First Things FirstThis ET-Themed Xfinity Ad Has Over 30 Easter Eggs. Can You Find Them?View more in Brand Marketing >Inside the BrandA community for marketers to learn, grow and be inspiredA community for marketers to learn, grow and be inspired GM’s Global CMO Deborah Wahl Driving Growth on New Roads by Nadine Dietz Airbnb’s Musa Tariq on Finding Your Personal North Star by Nadine Dietz Universal Standard Founders on Access for All and New Community-Focused Retail Spaces by Alexa Comeau When Your App Gets Acquired by Squarespace: Tech Entrepreneur Andy McCune Talks Big Ideas by Nick Gardner View more >CreativityAdFreakThe Classic VW Beetle Is Already Cut Out in This Goodbye Campaignby Shannon MillerLeadership & TalentThis Chief Creative Officer Is Living Out His ‘Forever Plan’by Kathryn Lundstrom10 Campaigns That Showed Off McCann’s Creative Chops in 2019Just in Time for the Holidays, Microsoft Bridges the Reindeer Language Gap in Cute New AdA Sweet Campaign From France Makes a Burn Victim’s Most Defining Trait His Ugly SweaterFrom Hot Sauce Pillows to Jumpsuits, Taco Bell’s Holiday Shop Is Swag Heaven for FansSquarespace’s Latest Ad Shines a Spotlight on an Unamused Oscar the Grouch6 of the Most Intriguing Ads From Around the World You May Have Missed This YearView more in Creativity >DigitalAmazonThe NFL Teams Up With Amazon to Prevent Player Injuriesby Lisa LacyAd Tech & Mar TechFoursquare Elevates Recently Hired President David Shim to CEOby David CohenSpotify: Here’s How to Change Your Volume Level SettingYouTube Rewind Tries to Rebound With Its 2019 EditionHere’s What Amazon Prime Members Loved Most in 2019Facebook Sues Chinese Firm Over Cloaked Ads and Hacked AccountsTwitter’s New @TwitterRetweets Handle Will Highlight Tweets That Go ViralJanae Redmond Is Leaving Twitter’s MoPub After 7 YearsView more in Digital >ProgrammaticVoice4 Ways Programmatic Buyers Can Master First-Price Auctionsby Kelly McMahonAd Tech & Mar TechThe Privacy Zeitgeist Means User Consent Is the New Key to Investmentby Ronan ShieldsVoiceHere’s How Ad-Tech Can Reduce Its Biggest Enemy: Latencyby Mary Jane HorneAd Tech & Mar TechCosmetics Giant Coty Confirms Overhaul of Digital Unit Beamlyby Ronan ShieldsView more all coverage >TV / VideoStreaming & OTT13.2 Million US Viewers Watched The Irishman in Its First 5 Days on Netflixby Jason LynchStreaming & OTTAs Streaming Wars Heat Up, Consumers Say They’ll Drop Some Services to Try New Onesby Kelsey SuttonProduct Placement Campaigns Need Purpose or Viewers Won’t Be ImpressedViacom and CBS Have Officially Merged, Creating ViacomCBSVirtual MVPDs Were Supposed to Help Save the TV Industry—What Went Wrong?With Writer Lena Waithe, Studios Get a Marketer TooHow Hallmark Channel Made Christmas the Most Lucrative Time of the YearET Reunites With Elliott, but for an Xfinity Ad, Not a Movie SequelView more in TV / Video >