Editor’s Pick Sports Marketing Welcome to LIV Golf: Sports Marketing for Nihilists By Jason Notte AdFreak Bodyform’s Surreal Ad Tackles Another Taboo: the Period Sleep Gap By Brittaney Kiefer Partner Expert Why Contextual Targeting Is a Winning Podcast Advertising Strategy SXM Media Programming & Performance Comcast Advertising Taps James Rooke as President By Mollie Cahillane Data Google Quietly Cuts Access to API Exposing Sensitive User Data By Catherine Perloff FROM ADWEEK BRANDED WITH CONNATIX Are You Advertising With Integrity? Cannes Lions View All Cannes Lions ‘Do or Die:’ How Climate Change Underpins All of the UN’s Sustainable Development Goals By Kathryn Lundstrom Cannes Lions Introducing Home/Work, an Adweek Podcast About Seeking Balance By Alexandra Bower Cannes Lions At Cannes, Industry Critics Discuss How the Climate Crisis Fuels Adland’s Talent Wars By Kathryn Lundstrom Cannes Lions Behind the Ever-Growing Guinness Community By Stephen Lepitak Ecommerce View All Ecommerce Instacart Is Partnering With Walmart on a New Virtual Convenience Store By Patrick Kulp Branding Facing Growing Competition and Rising Costs, Instacart Looks to Deliver on Brand Soul By Rafael Canton Adweek Podcasts Brave Commerce: How Post Consumer Brands Is Connecting to the Consumer By Sarah Hofstetter, Rachel Tipograph Ecommerce Emplifi: Gen-Z Wants More Out of Their Social Shopping Experiences By David Cohen Augmented Reality View All Connected TV House of the Dragon’s AR App and Comic-Con Activation Makes You the Mother of Dragons By Bill Bradley Augmented Reality Snap, Coca-Cola, The Kid Laroi Team Up on AR Experience By David Cohen Columnist Network Not Just an Add-On: AR Supercharges the Purchase Journey By Nina Mishkin Augmented Reality Walmart’s App Gets an Augmented Reality Upgrade By Lisa Lacy Promoted Content View All The Art of Shopper Recognition By Acxiom Affiliate Marketing Reimagined By Awin 3 Kick-ass Creators Share Their Secrets to Twitch By Twitch The Evolving Conversation on Health and Wellness By Twitter Partner Experts View All 3 Tips to Maximize Automation’s Potential With a Human Touch By Alan Eagle Why Values-Based Buying Is the Next Generation of Media By Pam Zucker Make Your Business Resilient With First-Party Data By Hailey Miller For Travel Brands, Customer Loyalty Is Up for Grabs By Colleen Coulter Microlearning View All Organize and Leverage Your Measurement Toolbox Customer Experience Transformation for the C-Suite Mastering the Art and Science of Subscriber Care Maximize the Value of First-Party Data for Today and Tomorrow Adweek Podcasts View All Cannes Lions Introducing Home/Work, an Adweek Podcast About Seeking Balance By Alexandra Bower Adweek Podcasts The Speed of Culture: How Experimentation Enables Risk Taking to Push Business Forward By Adweek Staff Adweek Podcasts Adweek Podcast: Why the Ad Industry Needs to be More Inclusive of Non-Drinkers By Al Mannarino Adweek Podcasts To Dine For Podcast: ‘Jet Set Sarah’ Greaves-Gabbadon on Seeing the World Through Food By Adweek Staff Magazine The Creative 100 Adweek’s Creative 100: The Most Innovative and Inspiring Individuals of 2022 By Adweek Staff The Creative 100 Creative 100: Innovators Reshaping the Media Landscape By Adweek Staff The Creative 100 Creative 100: TV and Streaming’s Top Innovators By Adweek Staff The Creative 100 Creative 100: Visual Innovators Grabbing the World’s Attention By Adweek Staff In case you missed it Branding Pepsi Will No Longer Sponsor the Super Bowl Halftime Show By Jason Notte & Paul Hiebert Ad Tech How Agencies Are Helping Brands Quit Cookies By Trishla Ostwal Influencers & Creators Doja Cat Is the Average Marketer’s Worst Nightmare. That’s Why Taco Bell Hired Her By Emmy Liederman & Rafael Canton TV Upfronts How Yellowstone Turned Taylor Sheridan Into TV’s Most Prolific and Valuable Creator By Jason Lynch The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All The Future of Agencies How Havas’ Converged Data Platform Delivers for Papa John’s By Olivia Morley Columnist Network It Pays to Embrace the Embarrassment of Failure By Anastasia Leng Accounts How Indie Agency Terri and Sandy Use the Power of Relationships to Fuel New Business By Nandika Chatterjee Accounts McCann Bags Designer Outlet McArthurGlen’s European Creative Account By Stephen Lepitak Brand Marketing View All Sports Marketing Welcome to LIV Golf: Sports Marketing for Nihilists By Jason Notte Creative Fetch by The Dodo Targets ‘Love-Struck Pet Parents’ for Insurance Brand Rollout By T.L. Stanley Fashion & Apparel Lindsay Lohan Ditches the Plastics in New Ad for Allbirds By Sara Century Cannes Lions ‘Do or Die:’ How Climate Change Underpins All of the UN’s Sustainable Development Goals By Kathryn Lundstrom Commerce View All Food & Beverage Marketing Morsels: Old Spice x Arby’s Tackle Meat Sweats, Taco Bell’s Cheez-It Crunchwrap and More By Jess Zafarris Ecommerce Instacart Is Partnering With Walmart on a New Virtual Convenience Store By Patrick Kulp CPG & Grocery Deliveroo Dishes Out More Ad Space to Brands By Rebecca Stewart Adweek Podcasts Brave Commerce: How Post Consumer Brands Is Connecting to the Consumer By Sarah Hofstetter, Rachel Tipograph CONVERGENT TV View All Programming & Performance Comcast Advertising Taps James Rooke as President By Mollie Cahillane TV Upfronts The CW Announces Fall Premiere Dates Starting Aug. 31 By Bill Bradley Diversity, Equity and Inclusion Baratunde Thurston’s New Series Shows the Diversity of Outdoor Spaces and Those Who Enjoy Them By Nicole Ortiz Cannes Lions The Next Big Break for TV Advertisers: the Hispanic Audience By Alexandra Bower Creativity View All AdFreak Bodyform’s Surreal Ad Tackles Another Taboo: the Period Sleep Gap By Brittaney Kiefer Food & Beverage Halsey Gets Inspired by a Classic ’80s Music Video for Coke Studio By Sara Century Food & Beverage DoorDash’s Short Film Brings a Dasher’s Dream to Life for Its Beyond The Dash Program By Natalie Venegas Food & Beverage Patrick Stewart Delivers the Most Moving Leaving Speech Ever in Tea Ad By Stephen Lepitak Inside the Brand View All CMO Moves Adidas Global Head of Marketing on Unlocking the Power of Authenticity By Jordan Praitano CMO Moves Philips Chief Marketing and E-Commerce Officer on Building Bonds Through the Brand By Jordan Praitano CMO Summit Leading Through Change With CrossLead By Alexandra Bower CMO Summit The New Rules of Employee Engagement With eos and Vice Media Group By Alexandra Bower Media View All Platforms TikTok Admits Teams in China ‘Might Need Access to Data for Engineering Functions’ By David Cohen Platforms Meta Files 2 Separate Data-Scraping Lawsuits By David Cohen Platforms Reddit Begins Accepting Applications for Community Funds Program By David Cohen Politics Pew Research Center Shares 5 Key Facts About Political Tweets By David Cohen Performance Marketing View All Personalization From Reactive to Holistic: Exploring the Various Levels of Personalization By Stephen H. Yu Fin Tech Despite the Bear Market, Younger Generations Should Embrace ‘Buy and Hold’ Strategies Crypto, Neobanks, NFTs By Jessica Hawthorne-Castro Publishing It’s Not a Popularity Contest: Rewarding Publishers for Their Quality of Audience By Anthony Capano Measurement To Stop the CMO Revolving Door, Bring Brand and Performance Together By Adam Edwards Programmatic View All Data Overturning Roe v. Wade Sparked a Number of Privacy Bills, but None Are a Quick Fix By Trishla Ostwal Data Google Quietly Cuts Access to API Exposing Sensitive User Data By Catherine Perloff Platforms New Bill Proposed Against Platforms Over Children’s Addiction to Social Media By Trishla Ostwal Ad Tech Anyone Can Buy Ads Programmatically. That Presents Risks in a Post-Roe World By Catherine Perloff Social Marketing View All Sports Marketing WWE Sets #SummerSlamContest on Twitter By David Cohen Platforms Twitter Rolls Out Branded Likes in Japan, Saudi Arabia, UK, US By David Cohen Gaming The Hondaverse Comes to Fortnite on Twitch By David Cohen Platforms FCC Commissioner Wants Apple and Google to Remove TikTok From App Stores Over Data Security Concerns By Trishla Ostwal, David Cohen
