Editor’s Pick

Branding

Mastercard’s Gambit: World Chess Master Magnus Carlsen Added as Brand Ambassador

By David Kaplan

McDonald’s Happy Meal Toys Will Be ‘More Sustainable’ by 2025

By Kathryn Lundstrom

The News About Nielsen Should Be a Wake-Up Call

ENGINE

Programming & Performance

Networks Bet On Franchises Like FBI, CSI to Boost Broadcast’s Fall Ratings

By Jason Lynch

Streaming & OTT

Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

By Kelsey Sutton

Privacy regulations, consumer sentiment, restrictions from Apple, Google and the walled gardens have collided to create an environment that limits marketers’ ability to gather insights on consumers and build out effective, personalized experiences.

BRANDSHARE FROM ADOBE

Dealing With Data Depreciation the Right Way

Food & Beverage

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McDonald’s Happy Meal Toys Will Be ‘More Sustainable’ by 2025

By Kathryn Lundstrom

Food & Beverage

How PepsiCo Is Taking a Major Sustainability Step in Promoting Its Recycled Bottles

By Stephen Lepitak

Food & Beverage

Jones Soda Revives ‘Gag-Inducing’ Turkey and Gravy Flavor After a Decade off Shelves

By T.L. Stanley

Restaurants That Thrived During Covid Can Thank On-the-Go Diners

By Chris Kuenne

Gaming

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To Be King of Candy Crush, You’ll Have to Get Through Khloé Kardashian

Watch the First Elevate: Mobile Gaming Summit

By Breana Mallamaci

Ryan Reynolds and Rob McElhenney Announce Wrexham Will Be in EA’s FIFA 22. But Where?

By Stephen Lepitak

PlayStation Reimagines Chess as a Futuristic Battle Between Royalty and Underdogs

By Brittaney Kiefer

Brandweek

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At Target, Customer Experience ‘Is the North Star, Always’

By Rafael Canton

Google Exec Says Pandemic Has Reinvigorated Purpose-Driven Marketing

By Patrick Kulp

How Zillow Is Supporting Consumers Through the Hard Parts of Moving

By Emmy Liederman

Upwork Makes the Case for Sourcing Talent Globally

Promoted Content

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When Marketing Goes Haywire

Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ

How Advertisers and Publishers Are Solving Data Deprecation Challenges Together

Could Income Data Be Limiting Your Targeting Strategy?

By Windfall Data

Partner Experts

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Who Are Connected Consumers and How Can You Engage and Delight Them?

Gumtree Embraced What People Really Thought of Its Re-commerce Site and Turned It Into Creative Gold

By Ross Jauncey

3 Challenges to Improving Personalized Experiences and Engagement

By Adrienne Beck

How a Top Audio Ad Producer Is Taking on Equitable Voice Casting

By Roger Sho Gehrmann

Microlearning

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Maximize the Value of First-Party Data for Today and Tomorrow

The Power of Advertising on the Second Screen

The Keys to Building Your Customer Identity Framework

Mastering the Art and Science of Subscriber Care

Adweek Podcasts

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Adweek Podcasts

Adweek Podcast: The Little Lad Who Loves Berries and Cream

By Nick Gardner

Adweek Podcasts

Adweek Podcast: Honoring The Trevor Project

By Nick Gardner

Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

By Jordan Praitano, Julian Gamboa

Business of Marketing

How Harry’s Is Taking a New Approach to the Mental Health Crisis

By Al Mannarino

Magazine

10 Marketers Who Guided Their Brands With Resilience and Ingenuity When It Mattered Most

By Adweek Staff

Why JLo’s Star Won’t Stop Rising

By Lisa Granatstein

Adweek’s 2021 Constellation Awards Winners Epitomize the Power of Creative Collaboration

By Tiffany Moustakas

Programming & Performance

Broadcasters Expect Linear Bounce Back This Season After Pandemic Ratings Plummet

By Jason Lynch

In case you missed it

Programming & Performance

MRC Strips Accreditation from Nielsen’s National and Local TV Measurement Services

By Kelsey Sutton

Hasan Minhaj Expertly Slays FOMO in Samsung and Verizon’s First Co-Branded Campaign

By Shannon Miller

Data & Insights

Yes, Pumpkin Spice Is Arriving Earlier Each Year—Driven by Gen Z and Millennial Demand

By Kathryn Lundstrom

Sports Marketing

Tony Hawk’s Blood Was Infused Into a Skateboard Design by Liquid Death

By T.L. Stanley

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

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The Future of Agencies

Making Human Connections Is Key to Keeping Remote Employees Engaged

By Kyle O’Brien

Leadership & Talent

Anomaly Berlin Taps New Leaders With Wieden+Kennedy’s Azsa West and Nadine Müller-Eckel

By Stephen Lepitak

Meow Wolf and Wieden+Kennedy Created the First ‘Transdimensional Travel Ad’

By David Griner

Mercedes-Benz Consolidates Its Global Marketing Entirely With Omnicom Group

By Jameson Fleming

Brand Marketing

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Mastercard’s Gambit: World Chess Master Magnus Carlsen Added as Brand Ambassador

By David Kaplan

McDonald’s Happy Meal Toys Will Be ‘More Sustainable’ by 2025

By Kathryn Lundstrom

I’m With the Brand

Juice Press Founder Launches New Health and Wellness Brand

By Nick Gardner

At Target, Customer Experience ‘Is the North Star, Always’

By Rafael Canton

Commerce

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Sustainability and New Revenue Streams Are Driving Brands to Online Resale Marketplaces

By Kathryn Lundstrom

How Zillow Is Supporting Consumers Through the Hard Parts of Moving

By Emmy Liederman

Influencers & Creators

American Eagle Unveils Influencer Program for Student Athletes

By Richard Collings

An Ode to Gainiacs Everywhere

By Paul Hiebert

CONVERGENT TV

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Streaming & OTT

Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

By Kelsey Sutton

Roku Creates Shopify App for Small Businesses to Build TV Streaming Ad Campaigns

By Mollie Cahillane

Programming & Performance

Networks Bet On Franchises Like FBI, CSI to Boost Broadcast’s Fall Ratings

Programming & Performance

Emmy Ratings Up 16%, Ending Record-Low Pandemic Award Show Streak

By Mollie Cahillane

Creativity

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Adweek Podcasts

Adweek Podcast: The Little Lad Who Loves Berries and Cream

By Nick Gardner

These Are The World’s Top Performing Creatives and Directors from Cannes Lions

By Brittaney Kiefer

Columnist Network

Don’t Let Creators Become an Afterthought in Your Marketing Budget

How Brands Can Win Over Consumers by Sourcing Music Responsibly

By Gabriel Bouchard

Inside the Brand

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Women Trailblazers

HBO Max’s Jackie Gagne Is Letting Black Audiences Know They Are Seen, Heard and Valued

How An Engaged Community Keeps Peloton Pedaling Its Way to Success

By Julian Gamboa

3 Themes for Micro-influencers to Keep in Mind When Working with Brands

By Joel Nomdarkham

Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

By Jordan Praitano, Julian Gamboa

Media

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Diversity, Equity and Inclusion

Billboard to Let Facebook Watch Viewers Spend 12 Hours With … Latinx Artists

Diversity, Equity and Inclusion

Snapchat: How to Use the International Week of the Deaf Stickers

By Brandy Shaul

Diversity, Equity and Inclusion

Snap Releases Lenses, Stickers Marking International Week of the Deaf

How Former Programmatic Holdout BuzzFeed Is Using Automated Ads to Power Growth

By Lucinda Southern

Performance Marketing

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Customer Experience

Despite Some Risks, More Brands Are Blowing Up Consumers’ Phones With Texts

By Emmy Liederman

Performance Marketing

How Your B-to-B Marketing Strategy Can Pack an Emotional Punch

Restaurants That Thrived During Covid Can Thank On-the-Go Diners

By Chris Kuenne

How Oats Overnight Puts Subscribers ‘in the Driver’s Seat’

Programmatic

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Navigating the Virtual Wild West That Is Programmatic Advertising

By Sonja Kristiansen

The Crypto Crackdown: How Ad Regulators and Platforms Are Targeting Scammers

By Stephen Lepitak

The Future of Identity

Apple iOS 15 Has Marketers Poised for Hardship

By Ronan Shields

Adobe and Yahoo Strike Identity Pact

By Ronan Shields

Social Marketing

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Twitter Official Partner Program Welcomes 7 New Members

TikTok Welcomes the Return of Broadway Shows

Reddit Marks Anniversary of Opening UK Office With Brand Marketing Campaign

NBC Rolls Out Pinterest Quiz for Premiere of Drama Ordinary Joe