Editor’s Pick Programming & Performance US Advertising Sales Projected to Pass $300 Billion for First Time Ever in 2022 By Bill Bradley Voice Learning From the 2022 Political Ad Tech Revolution to Prepare for 2024 By Erik Brydges Adweek Branded [Video] What Works (and Doesn’t) in Inclusive Marketing Paramount Advertising The Future of Agencies Following Wendy Clark’s Departure, What’s Next for Dentsu? By Jameson Fleming & Olivia Morley Streaming & OTT Alisa Bowen Elevated to Disney+ President By Bill Bradley BRANDSHARE FROM ADSTRA A Downturn Is the Right Time to Invest in Identity Content Experiential View All Experiential Jack Morton Names Global Co-Presidents as CEO Josh McCall Transitions to Chairman By Kyle O’Brien Creative Disruption McDonald’s and Cactus Plant Flea Market Bring the Happy Meal Experience to Adults By Shannon Miller Experiential Citizens Bank Avoids Looking Like a Tourist as It Arrives in New York By Eva Kis, Leslie Blount Beer & Spirits Inside the Ryan Reynolds-Wrapped Aviation Gin Distillery in Portland By Jason Notte Programming & Performance View All Streaming & OTT Alisa Bowen Elevated to Disney+ President By Bill Bradley Programming & Performance US Advertising Sales Projected to Pass $300 Billion for First Time Ever in 2022 By Bill Bradley Sports Marketing Soccer Star Goes Undercover to Unmask Sexism in Sports By Mollie Cahillane Streaming & OTT Epix Rebrands to MGM+ Following Amazon Acquisition By Mollie Cahillane Augmented Reality View All Sustainability Snap Covers the Brandenburg Gate in Plastic Waste (Virtually, of Course) By David Cohen Columnist Network Augmented Reality Drives Consumer Confidence During a Recession By Lauryl Schraedly Artificial Intelligence NBA All-Star Luka Dončić Turns Over TikTok Account to His AI Alter Ego By David Cohen Augmented Reality Allure Best of Beauty Issue Includes AR Lip, Cheek and Eye Lenses From Snap By David Cohen Promoted Content View All Quiz: Test Your Knowledge of Classic TV Advertising By MNTN Will Consumers Greet Your Ads With “Ho Ho Ho” or “Ho Hum” This Holiday Season? By Matthew Tilley, Executive Director of Marketing, Vericast Confessions of a Confused Consumer By PayPal 5 Lessons for Planning Your First In-person Conference Since the Pandemic By Paige O’Neill, CMO, Sitecore Partner Experts View All Storytelling Isn’t Child’s Play—It’s Your Best Tool to Connect, Engage and Persuade By Kate Sirkin Podcasts Meet the Mental Health Moment and Brands Should be Listening By Kelli Hurley 3 Ways Creator Platforms Help You Build Better Campaigns By Todd Pasternack Team Up With Your Frenemies to Stay Agile By Valerie Bischak Microlearning View All What Is Incrementality and Why Is It Critical for Proving ROI? The Keys to Building Your Customer Identity Framework Do You Know How to Reach, Engage and Delight Connected Consumers? Connected TV Enables Effective Audience-First Advertising Adweek Podcasts View All CMO Moves Rare Beauty CMO on Seeing the World Outside 4 Office Walls By Jordan Praitano Adweek Podcasts Brandweek Podcast: Capitalizing on Audience Reach By Al Mannarino Metaverse Marketing Podcast Metaverse Marketing Podcast: Rising Above Dystopian Origins By Al Mannarino Adweek Podcasts Brave Commerce Podcast: Developing a Holistic Brand Experience By Rachel Tipograph, Sarah Hofstetter Magazine Diversity, Equity and Inclusion Issa Rae Does More Than Talk About an Inclusive Entertainment Industry—She Builds It By Shannon Miller Metaverse Purpose-Led Brands Have an Opportunity to Diversify the Metaverse By Emmy Liederman Voice How to Be Mindful of Employee Burnout During Tough Times By Amy Small & Jillian Ingram Data Points Infographic: How Beauty Brands Can Make Sustainability Chic By Eva Kis In case you missed it Metaverse If Brands Want Web3 to Be Safe, They Need to Build It That Way By Rebecca Stewart Platforms Why Marketers Still Aren’t Sold on Social Shopping By Catherine Perloff Search Engine Optimization The Rise of Intent Media: How SEO Is Molding the Media Industry in Its Image By Mark Stenberg Branding Is the Branded Entertainment Renaissance Finally Here? By Brittaney Kiefer The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Experiential Jack Morton Names Global Co-Presidents as CEO Josh McCall Transitions to Chairman By Kyle O’Brien Food & Beverage Weed? No, Wheat. Shreddies Cereal Borrows the Trappings of Cannabis for its Own ‘Dispensary’ By T.L. Stanley The Future of Agencies Following Wendy Clark’s Departure, What’s Next for Dentsu? By Jameson Fleming, Olivia Morley Creative Upwork Resurrects a CEO to Sing About How the Old Way of Working Is Dead By Kyle O’Brien Brand Marketing View All Gaming Megan Thee Stallion, Kim Petras Press ‘Play’ on All-Women Lineup for 2022 TwitchCon Party By Sara Century Streaming & OTT Lionsgate+ Showcases Thrill-Seeking Viewers in New Campaign By Stephen Lepitak CPG & Grocery Nestlé Promotes Alex Gonnella to Lead Group Marketing for UK and Ireland By Rebecca Stewart Adweek Podcasts Brandweek Podcast: Capitalizing on Audience Reach By Al Mannarino Commerce View All Metaverse Tim Hortons Celebrates National Coffee Day in the Metaverse By Patrick Kulp Branding Where Gen Z and Millennials Split on Brand Love By Paul Hiebert Fashion & Apparel ThirdLove’s Retail Expansion Aims to Give Customers Full (Market) Coverage By Leslie Blount CPG & Grocery M&M’s Introduces a New Mascot All About Inclusivity By Paul Hiebert CONVERGENT TV View All Streaming & OTT Alisa Bowen Elevated to Disney+ President By Bill Bradley Programming & Performance US Advertising Sales Projected to Pass $300 Billion for First Time Ever in 2022 By Bill Bradley Measurement Roku and Nielsen Expand Partnership With Cross-Media Measurement Deduplication By Mollie Cahillane Sports Marketing Soccer Star Goes Undercover to Unmask Sexism in Sports By Mollie Cahillane Creativity View All Leadership & Talent D&AD Marks 60th by Naming Former Made CCO Jo Jackson as CEO By Stephen Lepitak AdFreak Dial It Up to TurboCrisp With Marshmello’s Crux Air Fryers By Natalie Venegas Creative Thinkers Creative Flavor: Luis Vásquez Navigates Chaos to Get to the Heart of the Work By Shannon Miller Creative Thinkers Creative Flavor: For Luciano ‘Chany’ D’Amelio, the Real Beauty Is in the Impact By Shannon Miller Inside the Brand View All CMO Moves Rare Beauty CMO on Seeing the World Outside 4 Office Walls By Jordan Praitano CMO Moves From Classroom to Boardroom, Adweek’s New Leadership Team on Bridging the Gap of Education in Marketing By Ann Marinovich CMO Moves Tricia Melton, CMO of Kids, Young Adults and Classics, Warner Brothers Discovery – Leveraging Legendary IP for Memorable Campaigns By Luz Corona Commerce Week How New Balance Became a Legacy Disruptor By Alexandra Bower Media View All Blockchain Meta Extends NFT Sharing to All Facebook, Instagram Users in US, 100+ Countries By David Cohen Voice Learning From the 2022 Political Ad Tech Revolution to Prepare for 2024 By Erik Brydges Diversity, Equity and Inclusion Twitter: How to Add Alt Text to Images on Mobile By Brandy Shaul Sustainability Snap Covers the Brandenburg Gate in Plastic Waste (Virtually, of Course) By David Cohen Performance Marketing View All Performance Marketing Abusers of Consumer Data Will Be Punished By Stephen H. Yu Sports Marketing This Year’s World Cup Is a Key Performance Marketing Opportunity for US Brands By Daniel Avshalom, Ozan Can Şişman Personalization Personalization and Privacy Can Live Under One Roof By Myles Kleeger Direct Mail Marketing Why the Surprising Rise of Direct Mail Is No Surprise at All By Joy Gendusa Programmatic View All Data Key Dates to Note for Upcoming State Privacy Laws By Trishla Ostwal B-to-B LinkedIn Details Several New Ad Features By David Cohen Platforms TikTok Has Removed More Than 54 Million Fake Accounts So Far This Year By Trishla Ostwal Platforms Nextdoor Adds Targeting Options for Public Agencies to Its Ad Platform By David Cohen Social Marketing View All Sports Marketing Snap Hopes to Make Mark in European Soccer With LaLiga Deal By David Cohen B-to-B LinkedIn Details Several Updates for Pages By David Cohen Food & Beverage ‘Vegetarian Vampire’ Toby Helps Heinz Promote Tomato Blood Ketchup By David Cohen Sports Marketing Everything You Need to Know About the New, Revamped NBA App By David Cohen
