Editor’s Pick Beer, Spirits & Cannabis These Ads Don’t Tell You What They’re Selling, and Business Is Booming By T.L. Stanley Advertising Google Commits to Opening Up Its Ad Stack, Marketers Remain Skeptical By Lucinda Southern & Ronan Shields ADWEEK BRANDED How Hershey’s, Supreme and More Pivoted to Create Next-Level Ecommerce Experiences By Student Beans Streaming & OTT Netflix’s Global Content Ambitions Look a Lot Like Lupin By Kelsey Sutton Retailing Cooler Screens Rolls Out to Convenience Stores and Supermarkets Nationwide By Patrick Kulp BRANDSHARE FROM CONNEXITY The Key to Pivoting From Pandemic Recovery to Profitable Growth TV Upfronts TV Upfronts The CW Is First Broadcaster to Wrap Upfront Talks, With Hefty CPM Increases By Jason Lynch TV Upfronts Nielsen Also Lowballed Local TV Ratings During Covid-19, Audit Finds By Kelsey Sutton TV Upfronts WarnerMedia First Media Company to Join Comscore’s Addressable TV Measurement Trial By Jason Lynch TV Upfronts All in the Line of Duty: Jed Mercurio on What Drives him Creatively By Stephen Lepitak Cannes Lions Cannes Lions Microsoft Named as Cannes Lions Creative Marketer of the Year By Stephen Lepitak Cannes Lions What Advertising’s Top Leaders Are Saying About Cannes Lions Going Online-Only for 2021 By Stephen Lepitak Cannes Lions Exclusive: Cannes Lions Managing Director Simon Cook on Making the 2021 Festival Virtual By Stephen Lepitak Cannes Lions Cannes Lions 2021 Will Be an Online-Only Event. Here’s What We Know So Far By Stephen Lepitak, Erik Oster Social Media Week Social Media Week Watch All Sessions From the 13th Annual Social Media Week By Breana Mallamaci Social Media Week TikTok’s Katie Puris Talks About the Power of a Purpose-Driven Guidebook By Nicole Sara Sivens Social Media Week Fitzco Used Data Collection to Combat Emotionally-Charged Misinformation By Nicole Sara Sivens Social Media Week McDonalds’ Jennifer Healan on How to Stay Relevant When Marketing Your Brand By Nicole Sara Sivens Promoted Content 3 New Behaviors of Media Consumers and What to Do About Them By Zephr How to Overcome Versioning Hassles and Make Feedback Effortless By Ziflow Are You Connecting Digitally With Gen Z Shoppers? By Andrea Wasserman, Head of Global Commerce, Verizon Media Your Guide to What the Savviest Shoppers Really Want By Honey Partner Experts How Can Brands and Retailers Prepare for the 2021 Holiday Season? By Alicia LeBeouf Are You Creating a Welcomed Customer Experience or Just an Ad? By Alice Stratton Digital Marketing Bolstered Idahoan Foods’ Ability to Meet Demand Throughout the Pandemic By Lisa Henderson Why Google Is Prioritizing Investments in Privacy, Measurement and Automation By Jerry Dischler Adweek Podcasts Adweek Podcasts Adweek Podcast: The 100 Most Creative Professionals in the World By Nick Gardner CMO Moves Away CMO on How the Travel Brand Is Building and Maintaining Community Love By Heide Palermo Adweek Podcasts Adweek Podcast: Do You Know Your Sonic Brands? By Nick Gardner Business of Marketing How BIC Drives Innovation in the Face of Disruption By Al Mannarino Magazine Beer, Spirits & Cannabis Booze-Free Spirits Are Going Mainstream as Nightlife Takes on a ‘Conscious’ Vibe By T.L. Stanley Fashion & Apparel After Record Store Closures Caused by the Pandemic, Legacy Retailers Look to Open Shops By Richard Collings Perspective How a Cat in a Shark Costume Provided the Best Marketing Roomba Could’ve Hoped For By Robert Klara Experiential Adweek’s 2021 Experiential Awards: See All the Winners By David Griner & Shannon Miller & T.L. Stanley In case you missed it The Creative 100 Adweek’s Creative 100: The Most Inspiring Talents of 2021 By Adweek Staff Programmatic Apple Announces More Privacy Measures Aimed at Ad Tech By Andrew Blustein The Creative 100 Amber Ruffin Can’t Keep Her Ideas to Herself—and Late Night Will Never Be the Same By Kelsey Sutton Search Engine Optimization 6 SEO Tools Every Small-Business Owner Should Know By Phil Frost The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Leadership & Talent TBWA Worldwide Enters the Third Phase of Strategic Overhaul By Larissa Faw Mergers & Acquisitions Digital Agency Croud Eyes US Expansion as M&A Hunt Begins By Stephen Lepitak Diversity, Equity and Inclusion UK Advertising Census Reveals Industry Views on Equality By Stephen Lepitak Automotive Following BMW Hire, German Comms Agency Looping Group Expands Into UK By Stephen Lepitak Brand Marketing Food & Beverage LeBron James’ Instagram Inspired Reese’s Peanut Butter Cup-Less Campaign By Shannon Miller Food & Beverage Burger King Takes Aim at Customers’ Annoying Habits and Behaviors By Stephen Lepitak Branding Lincoln Financial’s Brand Repositioning Focuses on Consumer Confidence Concerns By David Kaplan Fin Tech This Black and White Banking Ad Is a Call to Arms for Small British Businesses By Stephen Lepitak Commerce Beer, Spirits & Cannabis These Ads Don’t Tell You What They’re Selling, and Business Is Booming By T.L. Stanley Retailing Cooler Screens Rolls Out to Convenience Stores and Supermarkets Nationwide By Patrick Kulp Challenger Brands MeUndies Is Going Organic By Richard Collings Sustainability Barbie’s Newest Doll Collection Is Made From Recycled Ocean-Bound Plastic By Kaila Mathis CONVERGENT TV TV Upfronts The CW Is First Broadcaster to Wrap Upfront Talks, With Hefty CPM Increases By Jason Lynch Programming & Performance TV Networks See Opportunity in Nielsen’s Pandemic Botched Audience Count By Alexandra Carter Streaming & OTT Netflix’s Global Content Ambitions Look a Lot Like Lupin By Kelsey Sutton Programming & Performance What Marketers Need to Know About the Transformation of TV Measurement By Alexandra Carter Creativity Columnist Network This Is the Key to Navigating Tough Work Conversations as We Go Back to ‘Normal’ By Patrick Llewellyn PSAs Vikings Teach Danish Cyclists Why They Should Wear Helmets in This PSA By Stephen Lepitak Sports Marketing How Brands Are Advertising Around Uefa Euro 2020 Soccer Tournament By Stephen Lepitak Awards & Honors AMV BBDO and #WombStories Continue to Win Big With More Glory at The One Club Awards By Stephen Lepitak Inside the Brand CMO Reboot Playbooks How to Be Intentional About the Career You Want By Al Mannarino CMO Reboot Playbooks How to Translate Marketing Efforts into Business Objectives By Al Mannarino CMO Moves Facebook’s Eric Toda and eos’ Soyoung Kang on Inspiring and Enacting Change By Julian Gamboa Innovators PayPal’s SVP of Marketing Leanne Sheraton Aims to Bring ‘Crypto to the People’ By Julian Gamboa Media Platforms YouTube Shorts: How to Share a Short By Brandy Shaul Connected TV British Broadcasters Adopt NBC Universal’s Unified Advertising Metric CFlight By Stephen Lepitak Platforms Mastercard’s Mimi Alemayehou Joins Twitter’s Board of Directors By David Cohen Politics Biden Rescinds Trump’s Executive Orders Targeting TikTok, Other Tech Firms With China Ties By David Cohen Performance Marketing Events GivingTuesday and Pulsar on How to Measure Cultural Change By Tiffany Moustakas Voice The Next Era of Branded Entertainment Has Arrived. Here’s Why We Must Embrace It By Dan Gearing AdFreak São Paulo Museum of Modern Art Opens Its Virtual Doors in Minecraft By Sara Century Performance Marketing What’s the Difference Between Performance and Brand Marketing? By Tara Weiss Programmatic Advertising Google Commits to Opening Up Its Ad Stack, Marketers Remain Skeptical By Lucinda Southern, Ronan Shields Platforms Google Agrees to UK Oversight, and a 60-Day Buffer, for Cookie Replacement By Lucinda Southern Programmatic A Year Out From Layoffs, OpenX Is Eyeing Growth and Identity Changes By Andrew Blustein Programmatic Apple Announces More Privacy Measures Aimed at Ad Tech By Andrew Blustein Social Marketing Streaming & OTT Twitch Introduces Official Marketing Partners Program for /twitchgaming By David Cohen Chat & Messaging Messenger From Facebook: How to Use the Fast & Furious 9 Chat Theme By Brandy Shaul Platforms SimpliSafe Will Honor the Pet Protectors of 100 Lucky Owners With Yard Signs, Window Decals By David Cohen Platforms Facebook IQ Shares Topics to Watch in Q1 2021 Among US Facebook, Instagram Users By David Cohen
