Editor’s Pick

Streaming & OTT

Univision and Televisa Join Forces in $4.8 Billion Spanish-Language Media Merger

By Jason Lynch


When the pandemic hit, Marriott had to rethink how it approached customers. This was uncharted territory.

PARTNER EXPERT FROM EPSILON

Mastering the Intimacy of the Inbox Has Paid Off for Marriott

Latest News
First Things First

7 Post-Pandemic Super-Skills; Why Digital Cannes Lions Is More Inclusive: Tuesday’s First Things First

By Jess Zafarris

Performance Marketing

Vote Now for the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

By Adweek Staff

Platforms

Clubhouse Is at an Inflection Point

By Scott Nover

Media

Defector Media’s Harassment Protection Policy May Set a New Precedent

By Mark Stenberg

Challenger Brands
Challenger Brands

Mielle Organics Raises More Than $100 Million in Funding

By Richard Collings

Challenger Brands

Community Over Cookies: How Slim Jim’s Long Boi Gang Claimed Victory in March Adness 2021

By Jess Zafarris

Creative Disruption

ThirdLove Unveils Loungewear As Intimates Business Matures

By Richard Collings

Challenger Brands

A Cremation Service Explores the Beauty of Memories in Its Inaugural Animated Campaign

By Shannon Miller

2021 Outlook
Retailing

What Does the Future Hold for Newsstands in a Post-Pandemic World?

By Jane L. Levere

2021 Outlook

Avocados From Mexico Created a Sportswear Line as Part of Its Quirky New Rewards Platform

By Patrick Kulp

2021 Outlook

Google Will Lower Some Payment Fees for App Developers

By Scott Nover

2021 Outlook

Loft Faces Backlash for Dropping Plus Sizes

By Lucielle Salomon

Promoted Content

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

Your Questions About First-Party Shopping Data Answered

By eBay Ads

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

Are You Really Listening to the Conversation on Social?

By NetBase Quid

Partner Experts

As People Turn to Digital Spaces to Connect, Video Viewership Rises and Brand Opportunities Increase

By Katrina Craigwell

Prioritize Digital Transformation to Become Truly Customer-Centric

By Gareth Davies

How Digital Audio Can Provide a Brand-Safe Advertising Environment

By Nidia Serrano

Conversational Marketing Is Key to Future-Proofing Your AI Strategy

By Ali Gwin

Adweek Podcasts
Adweek Podcasts

Adweek Podcast: Get Caught Up on Cannes, Media’s Top Talent and Celebrity-Owned Spirits

By Nick Gardner

Diversity, Equity and Inclusion

Beyond The Pledge: Embracing Data Transparency

By Nick Gardner

Adweek Podcasts

Adweek Podcast: The State of Sustainability

By Nick Gardner

CMO Moves

Walmart’s CMO on the Power of Intentional Moves and “No Look Backs”

By Heide Palermo

Magazine

Beer, Spirits & Cannabis

Every Celebrity Has an Alcohol Brand—but What Spells Success?

By Kathryn Lundstrom



Customer Experience

Retailers Reimagine Shops-in-Shops for Next-Gen Consumers

By Richard Collings



Emerging Tech

Gaming Platforms Move Beyond Games Into Selling Virtual Goods in the Metaverse

By Patrick Kulp



Perspective

Founded on a Reputation for Clean Eating—Literally—White Castle Gave Rise to Modern Burger Chains

By Robert Klara


In case you missed it

Amazon

Amazon Adds Aplenty to Its Growing List of Private-Label Brands

By Richard Collings



Voice

7 New Super-Skills for a Post-Pandemic Marketer

By Karen Freberg



Experiential

Iconic Pop-Up Event 29Rooms Will Return to NYC as Experiential Marketing Evolves for 2021

By T.L. Stanley



Programming & Performance

Pepsi Creates Another Show, This Time Featuring Its New Mango Soda

By Jason Lynch


The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace
GET STARTED TODAY

Agencies
Leadership & Talent

Does a Team’s Gender Affect How Creatives See a Portfolio? An Experiment Aimed to Find Out

By Stephen Lepitak

Leadership & Talent

CPB Hires GSD&M President Marianne Malina as Global CEO

By Erik Oster

Voice

Instagram for Kids Doesn’t Have to Be a Problem

By Giselle Ugarte

Voice

Cannes Isn’t Dead—It’s Now Open to the World

By Becky McOwen-Banks

Brand Marketing
Awards & Honors

These Were the Most Effective Ads of 2020, According to Kantar

By Stephen Lepitak

Plant-Based Products

Impossible Foods Hires a Veteran of Apple Ads to Beef Up Its Creative Marketing

By T.L. Stanley

Automotive

Inside Mercedes-Benz’s ‘Endless’ Digital Journey to Heighten Its Luxury Credentials

By Stephen Lepitak

Sustainability

Nike Aims to Reduce Waste With Nike Refurbished

By Richard Collings

Commerce
CPG & Grocery

Grove Collaborative Enters Physical Retail With Target

By Paul Hiebert

Customer Experience

Retailers Reimagine Shops-in-Shops for Next-Gen Consumers

By Richard Collings

Emerging Tech

Gaming Platforms Move Beyond Games Into Selling Virtual Goods in the Metaverse

By Patrick Kulp

Sustainability

Ecommerce Brands Look to New Sustainability Measures as More People Shop Online

By Paul Hiebert

CONVERGENT TV
Streaming & OTT

Univision and Televisa Join Forces in $4.8 Billion Spanish-Language Media Merger

By Jason Lynch

Streaming & OTT

Shaquille O’Neal Gives Back to Atlanta Businesses in Bleacher Report Digital Series

By Mollie Cahillane

Streaming & OTT

Netflix Orders Seasons 3 and 4 of Breakout Hit Bridgerton

By Kelsey Sutton

Programming & Performance

Pepsi Creates Another Show, This Time Featuring Its New Mango Soda

By Jason Lynch

Creativity
PSAs

These Clever Finnish Billboards Are Written in Gibberish for One Important Reason

By Sara Spary

AdFreak

In Australia, Converse Had an Artist Create Indigenous Art With a Sustainable Twist

By Sara Spary

Voice

A Cautionary Marketer’s Tale: Don’t Ignore Your Pandemic Stressors and Burn Out

By Suzy Leanos

PSAs

To Smash Harmful Pregnancy Terminology, Parenting App Writes New Glossary

By Sara Spary

Inside the Brand
CMO Reboot Playbooks

How To Crush It At Work Without Sacrificing What Matters Most

By Adrian Parker

CMO Reboot Playbooks

Onboarding New Team Members in a Fully Virtual Environment

By Jenifer Dasho

Women Trailblazers

Why Bounce Curl Founder’s Success is Rooted in Science and Social Media

By Luz Corona

Leadership & Talent

The Secrets on How to Effectively Lead a 1:1

By Caroline Giegerich, Ashley Buxton

Media
Media

NowThis Partners With TikTok for Viral, a New Live Show About the Pandemic

By Scott Nover

Platforms

Facebook NPE Team Tests Speed Dating App Sparked

By David Cohen

Platforms

LinkedIn to Help Members Address Employment Gaps

By David Cohen

Platforms

Facebook, Economist Intelligence Unit Continue to Study the Digital Divide

By David Cohen

Performance Marketing
Life After Lockdown

Hinge Levels Up Virtual Dating With Launch of Video Prompts

By Leonardo Faierman

Performance Marketing

Consumers’ ‘Intent’ Starts With Consent, Says Analytics Platform Bombora

By David Kaplan

Performance Marketing

Vote Now for the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

By Adweek Staff

Voice

How to Boost Agency and Tech Performances Using Supply Chain Management

By Danilo Tauro

Programmatic
Programmatic

Roku Expands Measurement Program to Track Ad Performance Across Screens

By Andrew Blustein

Ad Tech

Cardlytics to Buy Data Platform Bridg in $350 Million Deal

By Ethan Wu

Leadership & Talent

Nextdoor Taps Juliana Jaoudi as Head of Global Enterprise Ad Sales

By David Cohen

Platforms

LinkedIn Ads Guide Provides Single Destination for All Ad Specs, Formats

By David Cohen

Social Marketing
Sports Marketing

Great Clips Lets NHL Fans Pick Their ‘Legendhairy Lineup’

By David Cohen

Beer, Spirits & Cannabis

Busch Dog Brew Wants to Hire Your Dog

By David Cohen

Artificial Intelligence

Gucci Beauty Rolls Out Snapchat Try-On Lens to Back Its New Line

By David Cohen

Food & Beverage

Kraft Singles Grilled Cheese-cense Brings the Smell of Grilled Cheese to Your Home

By David Cohen