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That Could Hurt Its Brands in the Long Run By Kathryn Lundstrom Sports Marketing News Inside the Campaign: The NFL and 72andSunny Go Off Script for Season-Long Campaign By Jason Notte AdFreak In Apple’s Uplifting Ad, Dogs Get to Play Again After Receiving Prosthetics By Brittaney Kiefer The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New Agencies View All Independent Agencies Small and Midsize Agencies Find Landing New Business Increasingly Difficult By Olivia Morley Voice The Multifaceted Latine Community and What Managers Can Learn By Argelia Martinez Accounts BMF Finds New Gear as Lamborghini America’s Experiential Agency of Record By Jason Notte Adweek Podcasts Adweek Podcast: Dakota Media Is Scrappy by Nature But Playing the Long Game By Al Mannarino, Luz Corona Brand Marketing View All Augmented Reality Advertising News Chicago Bears Use AR to Interact With Fans Outside Soldier Field By Brandy Shaul Marketing Innovation What Marketers Can Learn From the Art Basel-Tribeca Festival Partnership By Kennyatta Collins Gaming News EA Sports Crashes Into the Real World to Debut First Game in the Post-FIFA Era By Brittaney Kiefer Augmented Reality Advertising News Lunchables Uses Rewarded AR Ads to Reach Pokemon Go Players By Brandy Shaul Commerce View All Adweek Podcasts Brave Commerce Podcast: Candy, Culture and Commitment in Marketing By Rachel Tipograph, Sarah Hofstetter Adweek Podcasts Brave Commerce Podcast: Brewing Success Strategies for the Nonalcoholic Market By Al Mannarino Brandweek How Converse Stays Committed to Creativity By Mollie Cahillane Data Points Infographic: It’s a Frugal Back-to-School Season as Inflation Bites By Paul Hiebert CONVERGENT TV View All Streaming & OTT Everything You Need to Know About AMC+’s New Ad Tier By Bill Bradley Streaming & OTT Spotify and Roku Offering In-App TV Video Ads Is Music to a Marketer’s Ears By Bill Bradley Streaming & OTT Tubi Takes Viewers Down the Rabbit Hole With AI-Powered Recommendations By Mollie Cahillane TV Upfronts Writers Strike Ends as Sides Reach Tentative Deal By Bill Bradley, Mollie Cahillane Creativity View All Voice The Spanglish Advantage in Advertising By Sandy Archila PSAs Britain’s Financial Watchdog Releases Cinema Ad for Dumb Money Release By Stephen Lepitak AdFreak Spotify Taps Into a Mexican Music Genre Exploding Among Gen Z By Samantha Nelson Mobile Gaming Candy Crush’s Immersive Ads Bring Puzzles Into the Real World By Samantha Nelson Media View All Audience Development The Daily Beast’s Obsessed Nets 7-Figure First-Year Revenue By Mark Stenberg Data How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms By Trishla Ostwal Platforms Meta’s AI-fueled Advantage+ Shopping Campaigns Underwhelm Marketers By Catherine Perloff Media News Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing By Mark Stenberg Performance Marketing View All Retail Media Advertising Not Selling on Amazon? 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