EDITOR'S PICKSShake Shack Was Once a Hot Dog Cart. Now, It's One of the Biggest Burger Joints in Americaby Robert KlaraShake Shack Was Once a Hot Dog Cart. Now, It's One of the Biggest Burger Joints in Americaby Robert KlaraShake Shack Was Once a Hot Dog Cart. Now, It's One of the Biggest Burger Joints in Americaby Robert KlaraShake Shack Was Once a Hot Dog Cart. Now, It's One of the Biggest Burger Joints in Americaby Robert KlaraVoiceDear Martin Sorrell, Your 'No Creative' Model Shouldn't Happen. And It Won't.by Jeff GoodbyStreaming in a Connected WorldYou Can Now Download CBS All Access Content, but Only If You’re an Ad-Free Subscriberby Jason LynchAdFreakThis Powerful Film Reminds Us That Texting While Driving Can Lead to a Permanent Dead Endby David GianatasioAdFreakThe Captain Marvel Trailer Has a Glorious, Lingering Product Placement for ... Blockbuster?by David GrinerIt Took a Year, But Facebook Watch Finally Has a Show Worth WatchingSorry For Your Loss could be the calling card the outlet has been searching for.As Students Pose for Yearbook Photos, This Anti-Bullying PSA Has a Surprise in StoreFlipping the script to show how kind words matter.How Bloomberg Media's First Chief Product Officer Troubleshoots the InternetThe Best Emmys Moment, That Surprise Wedding Proposal, Came Courtesy of the OscarsHBO, Netflix and Amazon Dominated Ad-Supported TV at the EmmysWieden + Kennedy Establishes New Global Leadership TeamThese 3 Mechanical Engineers Crafted a Marketing PowerhouseNetflix's Shocking Public Activation for Altered Carbon Was the Year's Most Innovative Media PlanNike Created a Hypnotic Tribute to Eliud Kipchoge, the Fastest Marathoner of All TimePopular Now1 Instagram Introduces a Shopping Tab to Its Explore Page, Presenting New Opportunities for Brands2 Dear Martin Sorrell, Your ‘No Creative’ Model Shouldn’t Happen. And It Won’t.3 The Year’s 23 Best Media Plans Sparked Conversation With Next-Level Innovation and Creativity4 Netflix’s Shocking Public Activation for Altered Carbon Was the Year’s Most Innovative Media...5 This Menswear Startup Is Styling Its Customers Based on Their Spotify PlaylistsHow Bloomberg Media's First Chief Product Officer Troubleshoots the InternetThe Best Emmys Moment, That Surprise Wedding Proposal, Came Courtesy of the OscarsHBO, Netflix and Amazon Dominated Ad-Supported TV at the EmmysWieden + Kennedy Establishes New Global Leadership TeamThese 3 Mechanical Engineers Crafted a Marketing PowerhouseNetflix's Shocking Public Activation for Altered Carbon Was the Year's Most Innovative Media PlanNike Created a Hypnotic Tribute to Eliud Kipchoge, the Fastest Marathoner of All TimeThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekMedia Plan of the YearThe Year’s 23 Best Media Plans Sparked Conversation With Next-Level Innovation and Creativityby Adweek StaffMedia Plan of the YearNetflix's Shocking Public Activation for Altered Carbon Was the Year's Most Innovative Media Planby Patrick CoffeePublishers & PlatformsWith Less Data-Driven Baggage, Can Apple Help Lead the Way on Advertising Privacy?by Marty SwantMarketing InnovationHow HBO Gave 'Insecure' Fans an In-Person Experience Before Season 3by Katie RichardsProgrammaticVoiceWhy Programmatic Provides a Better Digital Marketing Landscapeby Jateen ParekhVoiceWhy the Future of Digital Marketing Lies in Automation and Chatbotsby Stefanos LoukakosAd Tech & Mar Tech5 Ad-Tech Insights Learned From Dmexco and the Ad Trader Summitby Ronan ShieldsVoice3 Ways to Ensure Ad-Tech Spend Is Creating Actual Valueby Jay FriedmanView more all coverage >Nike and Colin KaepernickThe latest on 2018's most talked about adThe latest on 2018's most talked about adHow Nike's Colin Kaepernick Ad Looks to Democrats and Republicans Based on Neuroscienceby Marty SwantOn the Adweek Podcast: The Ad That Changed 2018by Aneya FernandoDespite Initial Blowback for Its Controversial Kaepernick Ad, Nike's Sales and Stock Increaseby Diana PearlAs Nike Controls the Conversation With Its Kaepernick Ad, the NFL Must Decide What It Stands Forby Diana PearlView more all coverage >Digital Transformation PlaybookIN PARTNERSHIP WITHInfographic: Has Mar Tech Paid Off for Marketers?by Erik Wander5 Rules for Creating a Compelling User Experience for Your Customersby Dan Tynan5 Ways to Humanize Platforms and Develop a Deeper Connection With Consumersby Deb CorraoWhy User Experience Design Is So Hard for Brands to Get Rightby Dan TynanView more in Digital Transformation >Streaming in a Connected WorldIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsCreativityRyan Reynolds' Snarky Out-of-Office Emails Are So Popular, They Melted His Gin Brand's Serversby David GrinerAgenciesPapa John's Founder Creates Website Begging Employees to Help Save 'Our Life's Work'by Lindsay RittenhouseAdFreakIf You Click on the Idiotic Offer in Snickers' New Banner Ad, the Brand Asks If You're OKby David GrinerAd of the DayLin-Manuel Miranda Takes You on a Very Personal Neighborhood Tour in AmEx's New Adby Gabriel BeltroneBrand MarketingOMG, Can P&G Literally Trademark LOL? WTF!by Lindsay RittenhouseAgenciesLand O'Lakes Spotlights Female Farmers in Its Feminist Reimagining of 'Old MacDonald Had a Farm'by Lindsay RittenhouseAdFreakThe Last Blockbuster Standing Now Has a Craft Beer Brewed in Its Honorby Doug ZangerAd of the DaySerena Williams' 'Voice of Belief' Sets the Tone in Poignant Nike U.S. Open Adby Erik OsterGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me.Sign Me UpPlease enter a valid email address×Please complete all fields×Please confirm with the Recaptcha×Recaptcha response was incorrect×You are already subscribed to this newsletter. To update your preferences, click here.×Thank you for subscribing.Please check your email to confirm×An error has occurred, please try again later×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagramYou are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHere's the Toys R Us Rebranding That Never Saw the Light of DayAgenciesAccountsMDC Partners Retires KBS Brand, Folding It Into Forsman & Bodenforsby Lindsay RittenhouseVoiceDear Martin Sorrell, Your 'No Creative' Model Shouldn't Happen. And It Won't.by Jeff GoodbyWieden + Kennedy Establishes New Global Leadership TeamThese 3 Mechanical Engineers Crafted a Marketing PowerhouseThe Martin Agency Redefines 'Virginia Is For Lovers' Nearly 50 Years After Its InceptionNew Study Reveals That 40% of Marketers Distrust Their Media Agency PartnersNike Created a Hypnotic Tribute to Eliud Kipchoge, the Fastest Marathoner of All TimeQuicken Loans Sends $400 Million Media Account to IPG Mediabrands Agency UMView more in Agencies >Brand MarketingPerspectiveShake Shack Was Once a Hot Dog Cart. Now, It's One of the Biggest Burger Joints in Americaby Robert KlaraVoice5 Steps for Protecting Your Brand Against Social Media Piracyby Blaise Grimes-ViortPrudential Shows Snapshots of Financial Health Across the Country in Its Latest CampaignHow to Market a Seemingly Boring Industry in a Unique Way That Results in Page ViewsThis Menswear Startup Is Styling Its Customers Based on Their Spotify PlaylistsVideo: These Are the Latest Trends in Media Planning, and the Biggest ChallengesEditor's Letter: It's Almost Time for BrandweekHow HBO Gave 'Insecure' Fans an In-Person Experience Before Season 3View more in Brand Marketing >CreativityAdFreakThe Captain Marvel Trailer Has a Glorious, Lingering Product Placement for ... Blockbuster?by David GrinerAd of the DayAs Students Pose for Yearbook Photos, This Anti-Bullying PSA Has a Surprise in Storeby Doug ZangerWith a Skilled Labor Shortage Ahead, Timberland's New Ads Are Also a Recruitment DriveHow This Agency’s Holiday Gift Became a School Resource and Symbol of HopeNFL Players Take Touchdown Celebrations Very Seriously in First Campaign of the SeasonNet Gain: Winning the Lottery Changes a Hardworking Fisherman’s LifeCan You Look Fabulous While Cleaning? According to Method, the Answer Is YesA Mother’s Love Becomes a Joyful Chorus in This Ad Celebrating Portugal’s LGBTQ CommunityView more in Creativity >DigitalSocial Pro DailyAn Emmy Awards Proposal Sent Hearts Aflutter on Facebook and Twitter Monday Nightby David CohenSocial Pro DailyTwitter Is Bringing Back Reverse Chronological Order in Its Timelineby David CohenFacebook Is Helping SMBs and Ecommerce Brands Set Up Shop in The Market @ Macy'sFacebook Is Expanding Availability of Its Security Tools for the Upcoming U.S. Midterm ElectionsTripAdvisor Is Turning Itself Into a Social Platform for Travel LoversFacebook Is Matching Up to $1M in Hurricane Florence Relief Donations to the American Red CrossInstagram Introduces a Shopping Tab to Its Explore Page, Presenting New Opportunities for BrandsWith YouTube's Burnout Mentality, Creators Need to Focus on Videos That MatterView more in Digital >TV / VideoStreaming in a Connected WorldIt Took a Year, But Facebook Watch Finally Has a Show Worth Watchingby Jason LynchStreaming in a Connected WorldHBO, Netflix and Amazon Dominated Ad-Supported TV at the Emmysby Jason LynchThe Best Emmys Moment, That Surprise Wedding Proposal, Came Courtesy of the OscarsTeenage Mutant Ninja Turtles Relaunches With WWE, J. Crew and Amazon Ahead of New SeriesHulu Hires Sofia Vergara and Joe Manganiello to Warn Emmy Viewers: ‘Don’t Get Hulu’Inside the 5 Broadcast Network Chiefs' Plans for the Fall TV SeasonYou Can Now Download CBS All Access Content, but Only If You’re an Ad-Free SubscriberWhat Marketers Can Learn From the Film Industry About Connecting With Their AudienceView more in TV / Video >Burberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here's What We Got