Editor’s Pick Beer & Spirits Budweiser Treats Music Fans to Vinyl Records in the Form of Beer Coasters By Sara Century Diversity, Equity and Inclusion Just Egg Supports Drag Brunch in Tennessee as Anti-LGBTQ Law Takes Effect By T.L. Stanley Brandshare Why Virtual Product Placement Is Set to Steal the Advertising Spotlight Ryff Diversity, Equity and Inclusion Blavity, After Doubling Ad Revenue, Restructures and Launches Recruiting Product By Mark Stenberg CPG & Grocery Eos Tackles Toxic Masculinity as It Expands Into Men’s Shaving By Samantha Nelson BRANDSHARE FROM CREATORIQ If You’re Going to Work With Influencers, Think Big TV Upfronts View All TV Upfronts Game Show Network and Sony Pictures Make Programming a Win-Win in Upfront By Bill Bradley TV Upfronts Disney’s Rita Ferro Is Ready for a More ‘Intimate’ Upfront By Mollie Cahillane TV Upfronts Fox News Media Focuses on Lifestyle Offerings in Upfront Pitch By Bill Bradley TV Upfronts Paramount Ad Sales Chief John Halley on Upfront Changes, the Reorg and What’s Next By Bill Bradley Augmented Reality View All Augmented Reality Snapchat: How to Use Ramadan Lenses By Brandy Shaul Augmented Reality Snapchat: How to Use the Tone Tool When Creating Snaps By Brandy Shaul Augmented Reality Snapchat: How to Take Snaps Using a Grid By Brandy Shaul Augmented Reality Denny’s Dishes Up AR Technology With Release of New Menu By Stephen Lepitak Promoted Content View All Take a Multiscreen Approach to TV By Effectv Data Collaboration Is the Catalyst for Business Transformation By LiveRamp Your Gen Z Marketing Strategy Needs AR By Caitlin Lacey, Senior Director of Product Marketing, AR Platform, Niantic Who Are the New TV Advertisers? 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Now She’s Advertising’s Biggest Accessibility Advocate By Robert Klara New Consumer How Brands Should—and Shouldn’t—Communicate With Gen Alpha By Emmy Liederman New Consumer Marketers Embrace Inclusive Design to Boost Relevancy—and Profits By Stephen Lepitak In case you missed it Media Agency of the Year Global Media Agency of the Year Initiative Masters Fame and Flow By Olivia Morley Accounts Inside the Future of MLB’s Marketing With New Creative AOR Wieden+Kennedy By Jameson Fleming Programming & Performance Andy Cohen Reveals Vanderpump Rules Secrets Amid Show’s Cheating Scandal By Bill Bradley Artificial Intelligence How Generative AI Is Already Changing How Creatives Do Their Jobs By Patrick Kulp The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New Inside the Brand View All Food & Beverage 3 Inspire Brands CMOs Share Their Secret Sauce for Building Customer Loyalty and Engagement By Shannon Miller CMO Moves CMO Moves: The Future of Sustainable Shopping By Jenny Rooney Mentorship How Do I Get Someone to Take a Chance on Me? By Jen Kling, Lucy Glaser Mentorship How Do I Un-Stuck Myself? By Jen Kling, Lucy Glaser Media View All Diversity, Equity and Inclusion Blavity, After Doubling Ad Revenue, Restructures and Launches Recruiting Product By Mark Stenberg Chat & Messaging Instagram: How to Use the Bloom Chat Theme By Brandy Shaul Chat & Messaging Messenger: How to Use the Bloom Chat Theme By Brandy Shaul Chat & Messaging Messenger: How to Change a Conversation’s Quick Reaction By Brandy Shaul Performance Marketing View All Brand Purpose Consumers Value Values—and Their Loyalty Depends on Them By Sai Koppala Artificial Intelligence ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs By Patrick Kulp CPG & Grocery Why Your Brand Should Pivot From DTC to Retail—and How to Do It Right By Jason Vaught Marketing and Sales Tailor Your Content, Media and Messaging With Intent Data By Jennifer Ross Programmatic View All Data Requests for Companies to Delete People’s Data Have Soared By Trishla Ostwal Artificial Intelligence AI Tools Have Publishers Fretting Over ‘Fair Use’ and Revenue Loss By Trishla Ostwal The Future of Identity Pixels Are the Next Digital Advertising Workhorse Facing Tougher FTC Scrutiny By Catherine Perloff Platforms Republican Buyers Are Enthusiastic About Getting Back on Twitter Post Its Political Ads Ban By Trishla Ostwal Social Marketing View All Augmented Reality Snapchat: How to Use Ramadan Lenses By Brandy Shaul B-to-B How Marketers Can and Should Measure Social Media ROI By Jason Notte Augmented Reality Snapchat: How to Use the Tone Tool When Creating Snaps By Brandy Shaul Chat & Messaging Instagram: How to Use the Basketball Chat Theme By Brandy Shaul
