Editor’s Pick AdFreak This Couture Dress for the VMAs Was Actually an Ad for Instacart By Natalie Venegas Data California Passes Stronger Children’s Online Safety Bill By Trishla Ostwal Leadership & Talent 81% of Marketers See Payment Experience as Critical to Shopping Convenience PayPal Platforms Snap Restructures Leadership While Announcing 20% Staff Cut By Stephen Lepitak Beer & Spirits Hardee’s Debuts Strawberry Biscuit Ale as an Homage to Its Hot-Selling Breakfast Carb By T.L. Stanley PARTNER EXPERT FROM META 5 Ways to Optimize Performance for a Brighter Future Brandweek View All Brandweek Road to Brandweek: Hyundai’s Quest to Make Consumers Care About Electric Cars By Kathryn Lundstrom Brandweek Road to Brandweek: Gatorade’s Kalen Thornton on Broadening the Playing Field By Jason Notte Brand Genius Here Are the 2022 Brand Genius Honorees By David Kaplan Brandweek In an Evolving Sports Market, There’s Plenty of Room for Women in Leadership By Alexandra Bower B-to-B View All B-to-B New Globant Ads Poke Fun at the One-Size-Fits-All Approach to Consultancy By Samantha Nelson Columnist Network Turn Performance Marketing Into Performance Branding By Jennifer Chase B-to-B Meta Introduces B-to-B Targeting Segments By David Cohen Branding Fiverr’s Bittersweet Ad Celebrates the Vital Work of Freelancers By Rafael Canton Augmented Reality View All Chat & Messaging Dual Camera Gets Prime Real Estate in Snapchat’s Main Camera Toolbar By David Cohen Augmented Reality Meta Accounts, Meta Horizon Profiles Begin Rolling Out Globally By David Cohen Columnist Network As Students Get Ready for Fall, Add AR to Your Back-to-School Toolbox By Adam Katzenback Metaverse Meta Metaverse Campaign Features East African Cycling Squad Team Amani By David Cohen Promoted Content View All Are You Making Informed CTV Ad Buys? By DISH Media Why You Need to Reframe Your Thinking About Mobile Data By Mike Peralta, VP and GM, T-Mobile Advertising Solutions It’s Almost 2023—Why Is Bias in Ad Tech Still an Issue? By Crystal Park, Head of B-to-B Marketing, IBM Watson Advertising Why Marketers Can No Longer Ignore Data Governance By Neustar Partner Experts View All Looking for Maximum ROI? Develop a Precision Marketing Strategy By Ajit Kara 4 Ways Entertainment Brands Can Reach Gen Z By Molly Austin What’s Missing in the Media Measurement vs. Currency Debate By Pam Zucker More Football Fans Than Ever Are Streaming Games and Here’s How to Reach Them By Danielle Carney Microlearning View All Organize and Leverage Your Measurement Toolbox The Keys to Building Your Customer Identity Framework Connected TV Enables Effective Audience-First Advertising Mastering the Art and Science of Subscriber Care Adweek Podcasts View All Adweek Podcasts Brave Commerce Podcast: How Leveraging Collaboration Can Help Brands Capture New Audiences By Rachel Tipograph, Sarah Hofstetter Adweek Podcasts The Speed of Culture: Content to Commerce By Adweek Staff Adweek Podcasts To Dine For Podcast: Champion Fencer Lee Kiefer By Al Mannarino Adweek Podcasts Adweek Podcast: How Marketers Can Win Over Generation Alpha By Al Mannarino Magazine Adweek Podcast of the Year Awards How Maejor Frequency Made a Winning Podcast by Listening to the Universe By Catherine Perloff Adweek Podcast of the Year Awards See All the 2022 Adweek Podcast of the Year Awards Winners By Kennyatta Collins Audio & Podcasting Spotify Revolutionized Podcasting. Can It Do the Same for Podcast Ads? By Mark Stenberg Data Points Infographic: An Inside Look at How Marketers Use Influencers By Eva Kis In case you missed it Health and Wellness Christopher Meloni Bares All in Maximum Effort’s Latest Peloton Ad By Natalie Venegas Programming & Performance Disney’s Trade Desk Partnership Leads Advertisers Into a Post-Cookie World By Bill Bradley AdFreak Heinz Makes a Snack for Ketchup Lovers Looking to Nosh on More Sauce: Spoon Friez By Shannon Miller Voice Bigger Than the Box Office: The Rise of Minions Marketing By Jen Kling The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Leadership & Talent Khara Wagner Is Anomaly LA’s New President By Emmy Liederman Voice Resiliency Is the Best Currency for Agencies During a Recession By Marla Kaplowitz Leadership & Talent Cashmere Is Rearranging Its Leadership Team By Emmy Liederman Accounts Inside Audi’s 15-Year Relationship With VB+P By Emmy Liederman Brand Marketing View All AdFreak Jack Astor’s Transforms Its Patios Into Covert Remote Work Spaces By Leslie Blount Beer & Spirits Hardee’s Debuts Strawberry Biscuit Ale as an Homage to Its Hot-Selling Breakfast Carb By T.L. Stanley Fashion & Apparel Red Wing Shoe Company Is Celebrating Workers This Labor Day by Not Discounting Its Stock By Rebecca Theodore-Vachon Cannabis Big Freedia Drops Royal Bud Cannabis Line to ‘Represent the Underrepresented’ By T.L. Stanley Commerce View All Fashion & Apparel Madewell Turns to TikTok and Gen Z Creators to Power New Denim Campaign By Leslie Blount B-to-C Here’s What Consumers Plan to Buy on Labor Day Weekend By Samantha Nelson CPG & Grocery Coca-Cola Rolls Out First Spot for 2022 FIFA World Cup By Paul Hiebert Adweek Podcasts Brave Commerce Podcast: How Leveraging Collaboration Can Help Brands Capture New Audiences By Rachel Tipograph, Sarah Hofstetter CONVERGENT TV View All Streaming & OTT Netflix Snags 2 Snap Execs to Run Advertising Division Ahead of AVOD Debut By Mollie Cahillane Streaming & OTT Samsung TV Plus Platform Doubles Down on FAST in Rebrand By Mollie Cahillane Connected TV Best Buy and Roku Partner for Season-Long Brand Integration in Idea House By Mollie Cahillane Voice Media Buys Are More Valuable as Streaming Steals the Spotlight By Amber Lockwood Creativity View All AdFreak This Couture Dress for the VMAs Was Actually an Ad for Instacart By Natalie Venegas Health and Wellness These Ads Use Humor to Break Long-Held Stigma Surrounding HIV By Brittaney Kiefer Technology This Lenovo Campaign Takes a Peek Into the Lives of ‘Digital Seniors’ By Sara Century AdFreak Steamboats and Teddy Bears: If You Can Dream It, Lunchables Wants You to Build It By Samantha Nelson Inside the Brand View All CMO Moves Tricia Melton, CMO of Kids, Young Adults and Classics, Warner Brothers Discovery – Leveraging Legendary IP for Memorable Campaigns By Luz Corona Commerce Week How New Balance Became a Legacy Disruptor By Alexandra Bower Commerce Week How Rent the Runway Prioritizes Access Over Excess By Alexandra Bower Commerce Week The Secret Sauce of Shake Shack’s Purpose-Driven Marketing By Alexandra Bower Media View All Platforms Snap Restructures Leadership While Announcing 20% Staff Cut By Stephen Lepitak Platforms Twitter: How to Edit Your Twitter Circle on Mobile By Brandy Shaul Audio & Podcasting Podcast Network Lemonada and Penguin Random House Team up for a Book Club By Meseret Ambachew Chat & Messaging Discord: How to Leave a Server on Desktop By Brandy Shaul Performance Marketing View All Retail Media Retail Media Is the Fast Lane for the Customer Purchase Path By Elizabeth Marsten Beer & Spirits A Liquor Brand’s Challenge: When Marketing a New Spirit Requires Building an Entirely New Category By Georgette Moger-Petraske Ad Tech Google Topics Will Require Supplemental Signals to Succeed By Doug Stevenson Connected TV What Should Performance Marketers Know Before Testing CTV? By Erica Peacock Programmatic View All Data California Advances Stronger Children’s Online Safety Bill By Trishla Ostwal Data What Sephora’s $1.2 Million CCPA Settlement Signifies for Brands By Trishla Ostwal Ad Tech Why Kochava? FTC Salvo Against Data Broker Puts Mobile Ad Tech on the Defensive By Catherine Perloff Voice As Ad Industry Embraces First-Party Web, Media Owners Must Modernize Structure By Alessandro De Zanche Social Marketing View All Streaming & OTT Twitch Set to Kick Off SUBtember Initiative By David Cohen Leadership & Talent Pinterest Taps Meta’s Stacy Malone as VP of Global Business Marketing By David Cohen Influencers & Creators How One Influencer Management Platform Streamlines Connecting Marketers With Creators By Olivia Morley Platforms Nextdoor Names 2022 Neighborhood Favorites Winners By David Cohen
