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That’s Why Taco Bell Hired Her By Emmy Liederman & Rafael Canton TV Upfronts How Yellowstone Turned Taylor Sheridan Into TV’s Most Prolific and Valuable Creator By Jason Lynch The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All The Future of Agencies How Havas’ Converged Data Platform Delivers for Papa John’s By Olivia Morley Columnist Network It Pays to Embrace the Embarrassment of Failure By Anastasia Leng Accounts How Indie Agency Terri and Sandy Use the Power of Relationships to Fuel New Business By Nandika Chatterjee Accounts McCann Bags Designer Outlet McArthurGlen’s European Creative Account By Stephen Lepitak Brand Marketing View All Sports Marketing Welcome to LIV Golf: Sports Marketing for Nihilists By Jason Notte Creative Fetch by The Dodo Targets ‘Love-Struck Pet Parents’ for Insurance Brand Rollout By T.L. 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Stanley Food & Beverage Marketing Morsels: Old Spice x Arby’s Tackle Meat Sweats, Taco Bell’s Cheez-It Crunchwrap and More By Jess Zafarris Ecommerce Instacart Is Partnering With Walmart on a New Virtual Convenience Store By Patrick Kulp CPG & Grocery Deliveroo Dishes Out More Ad Space to Brands By Rebecca Stewart CONVERGENT TV View All Measurement Comscore Names Jon Carpenter CEO in Further Executive Shakeup By Mollie Cahillane Programming & Performance Nickelodeon Elevates Sabrina Caluori to EVP, Head of Marketing and Brand Strategy By Bill Bradley Programming & Performance Comcast Advertising Taps James Rooke as President By Mollie Cahillane TV Upfronts The CW Announces Fall Premiere Dates Starting Aug. 31 By Bill Bradley Creativity View All Cannes Lions How Greenpeace Shamed Fossil Fuel Allies at Cannes Lions By Alex Lewis Ad of the Day Bodyform’s Surreal Ad Tackles Another Taboo: the Period Sleep Gap By Brittaney Kiefer Food & Beverage Halsey Gets Inspired by a Classic ’80s Music Video for Coke Studio By Sara Century Food & Beverage DoorDash’s Short Film Brings a Dasher’s Dream to Life for Its Beyond The Dash Program By Natalie Venegas Inside the Brand View All CMO Moves Adidas Global Head of Marketing on Unlocking the Power of Authenticity By Jordan Praitano CMO Moves Philips Chief Marketing and E-Commerce Officer on Building Bonds Through the Brand By Jordan Praitano CMO Summit Leading Through Change With CrossLead By Alexandra Bower CMO Summit The New Rules of Employee Engagement With eos and Vice Media Group By Alexandra Bower Media View All Platforms TikTok Admits Teams in China ‘Might Need Access to Data for Engineering Functions’ By David Cohen Platforms Meta Files 2 Separate Data-Scraping Lawsuits By David Cohen Platforms Reddit Begins Accepting Applications for Community Funds Program By David Cohen Politics Pew Research Center Shares 5 Key Facts About Political Tweets By David Cohen Performance Marketing View All Personalization From Reactive to Holistic: Exploring the Various Levels of Personalization By Stephen H. Yu Fin Tech Despite the Bear Market, Younger Generations Should Embrace ‘Buy and Hold’ Strategies Crypto, Neobanks, NFTs By Jessica Hawthorne-Castro Publishing It’s Not a Popularity Contest: Rewarding Publishers for Their Quality of Audience By Anthony Capano Measurement To Stop the CMO Revolving Door, Bring Brand and Performance Together By Adam Edwards Programmatic View All Data Overturning Roe v. Wade Sparked a Number of Privacy Bills, but None Are a Quick Fix By Trishla Ostwal Data Google Quietly Cuts Access to API Exposing Sensitive User Data By Catherine Perloff Platforms New Bill Proposed Against Platforms Over Children’s Addiction to Social Media By Trishla Ostwal Ad Tech Anyone Can Buy Ads Programmatically. That Presents Risks in a Post-Roe World By Catherine Perloff Social Marketing View All Sports Marketing WWE Sets #SummerSlamContest on Twitter By David Cohen Platforms Twitter Rolls Out Branded Likes in Japan, Saudi Arabia, UK, US By David Cohen Gaming The Hondaverse Comes to Fortnite on Twitch By David Cohen Platforms FCC Commissioner Wants Apple and Google to Remove TikTok From App Stores Over Data Security Concerns By Trishla Ostwal, David Cohen