Editor’s Pick

Automotive

How Automotive Marketers Can Drive Revenue Despite Inventory Constraints

By Andy Frawley

Food & Beverage

Pernod Ricard Hypes Water to Help Gen Z Party Responsibly After Lockdown

By Brittaney Kiefer

PARTNER EXPERT

Pharma Marketing and Audio—A Perfect Match for Today

By SXM Media

Advertising

‘Who Will Care For Him When I’m Gone?’ Dog’s Underwear Obsession Gets Owner Planning for the Future

By Stephen Lepitak

Voice

While Amazon Remains the Ecommerce Leader, It Could Be Set for Disruption

By Graham Staplehurst

There’s a renaissance happening in b-to-b marketing. Prospects and clients aren’t just professionals anymore, they’re parents, partners, hobbyist, etc.

FROM ADWEEK BRANDED WITH MEDIAOCEAN

Cracking the Code to Reach Professional Audiences

Sports Marketing

new livestream series Most Powerful Women in Sports

Women in Sports

Former USTA President Katrina Adams on Growth Opportunities for Women in Sports

By Audrey Powell

sunisa lee

Sports Marketing

NBCUniversal CEO Says Tokyo Olympics Will Be Profitable Despite ‘Bad Luck’

By Kelsey Sutton

Sports Marketing

NBA Ramps Up Production of Live Videos for TikTok

Simone Biles

Sports Marketing

Tokyo Olympics Primetime Ratings Stumble, But NBCU Still Eyes Big Ad Revenue

Travel & Transportation

What's in Your Airport? CapitalOne Opens Airport Lounges for Travelers Ready to Spend

Travel & Transportation

Capital One Opens Airport Lounges for Travelers Ready to Spend

acations are Back! How European Travel Brands are Attracting Tourists

Travel & Transportation

Vacations Are Back! How European Travel Brands Are Attracting Tourists

By Brittaney Kiefer

A woman in a cat cafe

Technology

Microsoft Teams Transports Homebound Travelers to Tokyo in Worldly Campaign

By Sara Century

American Cruise Lines river cruise in Puget Sound

Travel & Transportation

A River Runs Through It: Small Cruises Are Back—But Pandemic Challenges Complicate Resurgence

NexTech

NexTech

IPG Announces It Will Join UID2 as Its First Closed Operator

By Mark Stenberg

NexTech

Why Simply Having First-Party Data Is Only the Beginning

By Paul Hiebert

NexTech

Mark Read Talks About How WPP Shifted During Covid

By Kyle O’Brien

Sir Martin Sorrell

NexTech

‘You Ain’t Seen Nothing Yet’: S4 Capital’s Sir Martin Sorrell on Digital Growth

By Kathryn Lundstrom

Promoted Content

3 New Behaviors of Media Consumers and What to Do About Them

How Marketers Can Better Understand the American Gambler

By Hoang Nguyen, Business Data Journalist, YouGov

Stopping Churn Doesn’t Have to Be Hard or Expensive

The Real Deal on SMS Marketing

Partner Experts

Harness the Power of Sound to Improve Mental Health and Well-Being

By Steve Keller

Launching Health Brands With Facebook

By Jenny Streets

What’s Your Strategy for Thriving in a First-Party Data World?

By Dennis Ellis

How Geico Became One of the Most Followed Brands on YouTube

By Ross Jauncey

Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

Adweek Podcasts

Adweek Podcast—What Led to JWT's Discrimination Case?

Adweek Podcasts

Adweek Podcast—What Led to JWT’s Discrimination Case?

By Nick Gardner

Business of Marketing

How SAP.IO Drives Innovation and Growth for Startups and Customers Around the World

By Al Mannarino

Trevor Beattie

Adweek Podcasts

The Celebrated British Creative Director Counting Down to his Flight into Space

By Stephen Lepitak

Adweek Podcast—What Led to JWT's Discrimination Case?

Adweek Podcasts

Adweek Podcast: How to Market Commercial Space Travel

By Nick Gardner

Magazine

NexTech

CEO Mark Read Discusses WPP’s Data-Focused Shift Toward a New Digital Age

By Ronan Shields

Ad Tech

Meet the Winners of the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

By Cat Weaver

Sports Marketing

Peacock Gets an Olympic-Size Promotion a Year Later Than Expected

By Kelsey Sutton

Data Points

Infographic: Social Media Conversations Around Crypto and NFTs Soar in 2021

By Nicole Ortiz

In case you missed it

AdFreak

‘What Rhymes With Shot?’: The Story Behind BLK’s Surprise Smash, ‘Vax That Thang Up’

By Shannon Miller

Food & Beverage

To Keep Kids Away From Parents’ Cookies, Oreo Thins Put Other Brands’ Logos on Package

By Kathryn Lundstrom

Diversity, Equity and Inclusion

Agency JWT Was Discriminatory in Cutting 5 Straight White Male Workers, UK Ruling Says

By Stephen Lepitak

Food & Beverage

Heinz Says It’s Time for Hot Dogs and Buns to Be Sold in Equal Number

By T.L. Stanley

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

Adweek Podcast—What Led to JWT's Discrimination Case?

Adweek Podcasts

Adweek Podcast—What Led to JWT’s Discrimination Case?

By Nick Gardner

Accenture Interactive Makes First Italian Acquisition with Openmind

Mergers & Acquisitions

Accenture Interactive Makes First Italian Acquisition With Openmind

By Stephen Lepitak

IPA president Julian Douglas

Leadership & Talent

‘Don’t Duck It’—IPA President Julian Douglas’ Message on Industry Assault and Harassment

By Stephen Lepitak

Columnist Network

Brands Must Actively Combat Burnout as They Move to Hybrid Work

By Stephanie Nerlich

Brand Marketing

Two hands hold an adult toy

Health and Wellness

We-Vibe’s Latest Campaign Revs Up Healthier Conversations About Sex For Seniors

By Sara Century

CMO Moves

Global Taps Virgin Media Marketing Chief Cilesta Van Doorn as New CMO

By Stephen Lepitak

A young girl standing in front of rocket jets with her arms crossed

Diversity, Equity and Inclusion

Frito-Lay Variety Packs Sends Girls to Space Camp With New Scholarship Program

By Samantha Nelson

Advertising

Gap Taps Modern American Optimism in Back-to-School Campaign

By Richard Collings

Commerce

A delivery person carries an Amazon box

Voice

While Amazon Remains the Ecommerce Leader, It Could Be Set for Disruption

By Graham Staplehurst

Data & Insights

Despite Last Year’s Ecommerce Boom, Back-to-School Shoppers Are Returning to Prepandemic Habits

By Kathryn Lundstrom

amazon truck

Earnings Reports

Amazon Posts a 27% Gain in Net Sales During the Second Quarter

By Richard Collings

Emerging Tech

As Marketers Enter the Metaverse, They Must Learn to ‘Think in 3D’

By Emmy Liederman

CONVERGENT TV

lord of the rings tv series

Streaming & OTT

Amazon Prime Video Sets 2022 Premiere for Lord of the Rings Series

By Kelsey Sutton

Hot List

Call for Submissions: Adweek’s Hot List 2021

Still shot of Olympic swimmer swimming through pool.

Voice

Streaming the Olympics Shouldn’t Be This Tricky

By Caroline Giegerich

Programming & Performance

MyPillow Says It Will Pull All Fox News Ads Due to Election Fraud Spot Dispute

Creativity

AdFreak

OkCupid Launches an Expansive Campaign For Almost Every Single Kind of Dater

By Leonardo Faierman

Pernod Ricard Hypes Water to Help Gen Z Party Responsibly After Lockdown

Food & Beverage

Pernod Ricard Hypes Water to Help Gen Z Party Responsibly After Lockdown

By Brittaney Kiefer

planets

Advertising

These Ads Issue Environmental Warning by Showing Probability of Life on Other Planets

By Brittaney Kiefer

Top view of golden goblet on bright red background with sequin.

Voice

Meet the Cannes Sibling Climbing the Creative Effectiveness Ladder

By Martin Albrecht

Inside the Brand

Business of Marketing

How SAP.IO Drives Innovation and Growth for Startups and Customers Around the World

By Al Mannarino

Jasmine Green Is Changing the Face of Advertising by Redefining Beauty Standards

Women Trailblazers

Jasmine Green Is Changing the Face of Advertising by Redefining Beauty Standards

A Cookie-less Future Could Serve as a Back-To-Basics For All Marketers

Innovators

A Cookie-less Future Could Serve as a ‘Back-to-Basics for all Marketers’

By Julian Gamboa

CMO Moves

Carter’s Inc. Jeff Jenkins Shares How the Brand Is Bringing Childhood Dreams to Life

By Jordan Praitano

Media

Platforms

Twitter Enables Sign Up, Login via Apple ID, Google Account

Coronavirus

LinkedIn to Debut Limited Series Reshuffle, on How Covid-19 Shaped the World of Work

Columnist Network

CEOs and CFOs Alike Should Take Ownership of Mid-Year Forecasts

Software/Technology

TikTok Becomes Founding Sponsor of Inaugural US Cyber Games, US Cyber Team

Performance Marketing

two people in a car dealership

Automotive

How Automotive Marketers Can Drive Revenue Despite Inventory Constraints

By Andy Frawley

a stack of cash

Earnings Reports

Pinterest Revenue Soars 125% in Q2, but User Growth Falls Short of Expectations

athletawell platform

Customer Experience

Athleta Unveils Well-Being Platform to Engage Women Customers

By Richard Collings

Out of Home

Out of Home’s Moment of ‘Resilience, Reinvention and Revitalization’

Programmatic

Platforms

MoPub Rolls Out Curated Inventory Solution Twitter Audience Index

Ad Tech

Teads Delays Its IPO Plans

By Ronan Shields

NexTech

IPG Announces It Will Join UID2 as Its First Closed Operator

By Mark Stenberg

NexTech

Why Simply Having First-Party Data Is Only the Beginning

By Paul Hiebert

Social Marketing

Design

Yelp Debuts Refreshed Logo, App Icons

Leadership & Talent

Reddit Taps Instagram’s Timo Pelz as Its First Ever VP of Business Marketing

Platforms

TikTok Creators Share Their Takes on Classic Ads in Re:Make

Platforms

Facebook Debuts Campaign Ideas Generator