Editor’s Pick

Brandweek

Why JLo’s Star Won’t Stop Rising

By Lisa Granatstein

10 Marketers Who Guided Their Brands With Resilience and Ingenuity When It Mattered Most

By Adweek Staff

Dealing With Data Depreciation the Right Way

Adobe

Adweek’s 2021 Constellation Awards Winners Epitomize the Power of Creative Collaboration

By Tiffany Moustakas

Programming & Performance

Broadcasters Expect Linear Bounce Back This Season After Pandemic Ratings Plummet

By Jason Lynch

PARTNER EXPERT FROM AMAZON ADS

Why Marketers Need to Understand This Tech-Savvy Audience

Food & Beverage

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Restaurants That Thrived During Covid Can Thank On-the-Go Diners

By Chris Kuenne

Beer, Spirits & Cannabis

Snyder’s Wants You to Say Cheers to Oktoberfest With Pretzel-Flavored Beer

By Samer Khudairi

Creative Disruption

The Origin Story of the Little Lad Who Loves Berries and Cream

By David Griner

How Oats Overnight Puts Subscribers ‘in the Driver’s Seat’

Gaming

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Watch the First Elevate: Mobile Gaming Summit

By Breana Mallamaci

Ryan Reynolds and Rob McElhenney Announce Wrexham Will Be in EA’s FIFA 22. But Where?

By Stephen Lepitak

PlayStation Reimagines Chess as a Futuristic Battle Between Royalty and Underdogs

By Brittaney Kiefer

Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

By Jordan Praitano, Julian Gamboa

I’m With the Brand

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I’m With the Brand

Elevate to New Heights With This CBD Brand

By Malinda DiPasquale

I’m With the Brand

Experience the Euphoric Sensation of Kin Along Your Nonalcoholic Beverage Journey

By Malinda DiPasquale

I’m With the Brand

Flowcode Is Forging the Future of QR Codes

By Nick Gardner

I’m With the Brand

This Reimagined Grocery Store Really ‘Pops’

By Malinda DiPasquale

Promoted Content

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When Marketing Goes Haywire

Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ

Partnerships Can Deliver the Growth That Ads Can’t

Could Income Data Be Limiting Your Targeting Strategy?

By Windfall Data

Partner Experts

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Gumtree Embraced What People Really Thought of Its Re-commerce Site and Turned It Into Creative Gold

By Ross Jauncey

Cross-Screen Measurement Isn’t Just for the Upfronts

By Christine Grammier

3 Challenges to Improving Personalized Experiences and Engagement

By Adrienne Beck

Petco Reveals the Creative Video Tips That Helped It Achieve a Big Impact

By Alicia LeBeouf

Microlearning

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Maximize the Value of First-Party Data for Today and Tomorrow

The Power of Advertising on the Second Screen

The Keys to Building Your Customer Identity Framework

Mastering the Art and Science of Subscriber Care

Adweek Podcasts

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Adweek Podcasts

Adweek Podcast: Honoring The Trevor Project

By Nick Gardner

Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

By Jordan Praitano, Julian Gamboa

Business of Marketing

How Harry’s Is Taking a New Approach to the Mental Health Crisis

By Al Mannarino

Adweek Podcasts

Adweek Podcast: Shedding the Stigma Around Celebrity Endorsements

By Nick Gardner

Magazine

10 Marketers Who Guided Their Brands With Resilience and Ingenuity When It Mattered Most

By Adweek Staff

Why JLo’s Star Won’t Stop Rising

By Lisa Granatstein

Adweek’s 2021 Constellation Awards Winners Epitomize the Power of Creative Collaboration

By Tiffany Moustakas

Programming & Performance

Broadcasters Expect Linear Bounce Back This Season After Pandemic Ratings Plummet

By Jason Lynch

In case you missed it

Programming & Performance

MRC Strips Accreditation from Nielsen’s National and Local TV Measurement Services

By Kelsey Sutton

Hasan Minhaj Expertly Slays FOMO in Samsung and Verizon’s First Co-Branded Campaign

By Shannon Miller

Data & Insights

Yes, Pumpkin Spice Is Arriving Earlier Each Year—Driven by Gen Z and Millennial Demand

By Kathryn Lundstrom

Sports Marketing

Tony Hawk’s Blood Was Infused Into a Skateboard Design by Liquid Death

By T.L. Stanley

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

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Leadership & Talent

McCann London CEO Sheryl Marjoram to Join DDB Australia Next Year

By Stephen Lepitak

Creative Disruption

The Origin Story of the Little Lad Who Loves Berries and Cream

By David Griner

The Future of Agencies

How Agency VIA Is Restructuring the Office to Allow More Personal Space

By Kyle O’Brien

Awards & Honors

Nike’s Unifying Ad ‘You Can’t Stop Us’ Wins Emmy for Year’s Best Commercial

By T.L. Stanley

Brand Marketing

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Funko Grows Up With Baby Yoda for its Macy’s Thanksgiving Day Parade Debut

By David Kaplan

Beer, Spirits & Cannabis

Daniel Craig Pours a Heineken … and That’s the Ad

By Stephen Lepitak

Jennifer Lopez Partners With Goldman Sachs to Support Latinx Entrepreneurs

By David Kaplan

Why JLo’s Star Won’t Stop Rising

By Lisa Granatstein

Commerce

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Will US Regulators Crack Down on the Buy Now, Pay Later Industry?

By Patrick Kulp

Queer Eye’s Fab 5 Get a Precious Lego Makeover

By Shannon Miller

Adobe Rolls Out New Payment Service for Ecommerce Platform

By Patrick Kulp

Fashion & Apparel

At the Office or Home, Bonobos Bets on ‘Back to Business’ Style

By Richard Collings

CONVERGENT TV

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Streaming & OTT

Apple TV+, Netflix, HBO Max Make Emmy History as Streamers Dominate

By Kelsey Sutton

Programming & Performance

Broadcasters Expect Linear Bounce Back This Season After Pandemic Ratings Plummet

Streaming & OTT

Amazon Prime Video Touts Stories That ‘Change the Narrative’ in Emmys Ad

By Kelsey Sutton

Streaming & OTT

HBO Max Looks to Woo Back Ex-Amazon Channel Subscribers With 50% Price Cut

By Kelsey Sutton

Creativity

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These Are The World’s Top Performing Creatives and Directors from Cannes Lions

By Brittaney Kiefer

Columnist Network

Don’t Let Creators Become an Afterthought in Your Marketing Budget

How Brands Can Win Over Consumers by Sourcing Music Responsibly

By Gabriel Bouchard

Diversity, Equity and Inclusion

How Advertising Can Finally Get Real About Representing Disability

By Brittaney Kiefer

Inside the Brand

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Women Trailblazers

HBO Max’s Jackie Gagne Is Letting Black Audiences Know They Are Seen, Heard and Valued

How An Engaged Community Keeps Peloton Pedaling Its Way to Success

By Julian Gamboa

3 Themes for Micro-influencers to Keep in Mind When Working with Brands

By Joel Nomdarkham

Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

By Jordan Praitano, Julian Gamboa

Media

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Columnist Network

Expand Your Media Mix to Meet Users Where They Are

By Natalie Diamond

Vogue’s Met Gala Livestream Breaks Site Traffic Records for Scale and Time Spent

By Mark Stenberg

Facebook Issues 2 Updates to Developer Policies

YouTube: How to Turn On Bedtime Reminders

By Brandy Shaul

Performance Marketing

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Restaurants That Thrived During Covid Can Thank On-the-Go Diners

By Chris Kuenne

How Oats Overnight Puts Subscribers ‘in the Driver’s Seat’

Performance Marketing

What Is Google AMP and How Does It Impact SEO?

The Growth of Online Marketplaces in 2021—and Beyond

By Kaleigh Moore

Programmatic

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The Future of Identity

Apple iOS 15 Has Marketers Poised for Hardship

By Ronan Shields

Adobe and Yahoo Strike Identity Pact

By Ronan Shields

IDG Buys Mar-tech Firm KickFire

By Ronan Shields

Yahoo Woos CPG Ad Buyers With Further ConnectID Tie-Ups

By Ronan Shields

Social Marketing

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Cameo Adds a One-on-One Component With Cameo Calls

Chat & Messaging

Facebook Makes Login Connect With Messenger Available to All Verified Businesses

Audio & Podcasting

Fox Gives New Fall Shows a Boost in Partnership With Clubhouse, PopSugar

Artificial Intelligence

Snapchatters Can Wrap the Arc De Triomphe Via a New Portal Lens