Editor’s Pick Commerce Marketing A Record-Setting Cyber Week Continues With a $9 Billion Black Friday By Diana Pearl Brand Values Former Zappos CEO, Tony Hsieh, Dies at Age 46 By Doug Zanger Adapting to Crisis Hitting Record Highs, Americans Spent Over $5 Billion on Thanksgiving This Year By Diana Pearl Sports Marketing Why We Need a ‘Bye Week’ in Corporate America By Mohamed Massaquoi Ad of the Day Frustrated by 2020, Steve Carell’s Santa Finds Holiday Joy in Ad for Xfinity By Kyle O’Brien Latest News Programming & Performance FS1 Meets Street Fighter as Skip Bayless and Shannon Sharpe Battle in Arcade-Themed Promo By Jason Lynch Platforms ‘No Community Without Comments’: Snapchat’s Spotlight Hits Snags In its Creator Ambitions By Scott Nover Diversity, Equity and Inclusion Thankfully, This Shop Offering ‘Empowering’ Items Like ‘Lean In Heels’ Isn’t What It Seems By Sara Spary Ad of the Day These Pixar-Like Ads for Pet Food Gently Encourage Owners Not to Overfeed By Sara Spary Adapting to Crisis Adapting to Crisis Hitting Record Highs, Americans Spent Over $5 Billion on Thanksgiving This Year By Diana Pearl Adapting to Crisis Seattle Agency, Marketing Students Promote Local Black-Owned Businesses for Black Friday By Erik Oster Adapting to Crisis YouTube Bowed Out of Its Year In Review. JibJab Said, ‘Hold My Beer’ By Kyle O’Brien Adapting to Crisis The Dodo Reimagines Experiential Franchise With Virtual Guidance for Dog Owners By Ian Zelaya Politics Programming & Performance 10 Things You Need to Know About Newsmax, the Surging Conservative News Network By A.J. Katz Politics More Than 800 Creatives Are Coming Together to Help Democrats Win Georgia’s Senate Races By Patrick Kulp Politics Joe Biden’s Approach to Chinese Tech Will Focus on US Business Interests By Scott Nover Publishing ‘The Heat Has Ratcheted Up’: What to Know About New York’s Latest Anti-SLAPP Ruling By Lucinda Southern Adweek Podcasts Adweek Podcasts Talking TV Ratings and Trump on Yeah, That’s Probably an Ad By Ko Im Podcast Listener Q&A on Yeah, That’s Probably an Ad’s 200th Episode By Ko Im C-Suite CMO Moves: SiriusXM’s Denise Karkos Shares the Importance of Putting ‘Another Single on the Board’ By Heide Palermo Adweek Podcasts Adweek Podcast: Ocean Spray’s Dreamy Timing on the Dreams TikTok By Ko Im Magazine Adweek Instagram Adweek’s Most Powerful Women in Sports: 31 MVPs Showing Brands and Fans the Way to Win By Adweek Staff Magazine How Athlete, Activist and Next-Gen Marketing Magnate Naomi Osaka Aces Her Brand Partnerships By T.L. Stanley Magazine Cable’s Holiday Marathon Programming Is Hotter Than Ever Due to the Pandemic By Jason Lynch Data Points Infographic: Consumers Prepare for a Thanksgiving Like No Other By Nicole Ortiz In case you missed it AdFreak Why Is Miller Lite’s Ad About Holiday Parties So Unnerving? Because No One in It Is Real By David Griner Digital Transformation To Compete Online, Walgreens Overhauls Its App and Loyalty Program By Richard Collings AdFreak PlayStation Brilliantly Replaced London Underground Signs With Its Controller Icons By Sara Spary Social Pro Daily Ocean Spray Continues to Make ‘Dreams’ Come True for TikTok Phenomenon Nathan Apodaca By David Cohen The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Ad of the Day Frustrated by 2020, Steve Carell’s Santa Finds Holiday Joy in Ad for Xfinity By Kyle O’Brien AdFreak Toyota Playfully Celebrates Its Role In Kiwi Culture With New Ad By Sara Spary AdFreak Pedigree’s Quirky Campaign Helps People Take a Baby Step Into Parenting By Doug Zanger Adapting to Crisis Seattle Agency, Marketing Students Promote Local Black-Owned Businesses for Black Friday By Erik Oster Brand Marketing Brand Marketing Why We Need a ‘Bye Week’ in Corporate America By Mohamed Massaquoi Brand Marketing Allbirds Shows How Light Its Shoes Are by Suspending Them in Air With 4 Party Balloons By Sara Spary Marketing Innovation 8 Trends Marketers Are Most Excited About Heading Into 2021 By Al Mannarino Cannabis Marketing In Heavyweight Move for Cannabis, Weedmaps Sponsors Mike Tyson’s Return to the Ring By T.L. Stanley Creativity Creative Disruption These Fake Finance Ads Highlight a Real Problem: Period Poverty By Sara Spary Artificial Intelligence This Creative Tech Platform Is Selling AI-Generated Art for the Holidays By Patrick Kulp PSAs This Jarring Domestic Violence PSA Shows How, For Some Women, the Holidays Are a Nightmare By Sara Spary Diversity, Equity and Inclusion Thankfully, This Shop Offering ‘Empowering’ Items Like ‘Lean In Heels’ Isn’t What It Seems By Sara Spary Digital Travel Black Friday Airfares Put Marketers ‘Between a Rock and a Hard Place’ By Ryan Barwick Digital To Reach Gamers, Advertisers Must Look Beyond Twitch By Jonathan Harrop, Senior Director, Global Marketing and Communications, AdColony Streaming & OTT BET Taps Talent, Greenfly’s Media Sharing Platform to Back Its BET+ SVOD Service By David Cohen Platforms ‘No Community Without Comments’: Snapchat’s Spotlight Hits Snags In its Creator Ambitions By Scott Nover Inside the Brand Sephora CMO Defying Tenure Odds Through C-Suite Collaboration By Nadine Dietz Waleed Elgindy’s Untraditional Career Path Led Him to his Purpose and Leadership Style By Ro Kalonaros Christine Fruechte on Her Climb Upwards at Colle McVoy and Picking Up Life Lessons Along the Way By Luz Corona TRUFF Co-founders on Launching a Community-driven CPG Brand By Nick Gardner Media Media Several Top Journalists Are Suddenly on the Move, Placing Digital Media Businesses at a Crossroads By Scott Nover Sports Marketing Industry Titans Sponsor Students for Brandweek Sports Marketing Summit By Kaila Mathis Platforms LinkedIn: How to Stop LinkedIn From Personalizing Ads Based on Your Location By Brandy Shaul Platforms LinkedIn: How to Stop LinkedIn From Personalizing Ads Based on Your Connections By Brandy Shaul Performance Marketing Amazon What Marketers Should Know Before Building an Amazon Keyword Strategy By Heather Fletcher Performance Marketing 4 Things to Know Before Advertising on Walmart and Amazon By Himanshu Jain Customer Experience Want to Find Customers Online? Here’s How They’re Searching for You By Heather Fletcher Performance Marketing How AI Tools at Mailchimp Could Help Market Smaller Businesses By Patrick Kulp Programmatic Programmatic AppsFlyer, Valued at $2 Billion, Raises Funds From Salesforce By Andrew Blustein Platforms LinkedIn Provides a Peek at the Inner Workings of Its Ads Auction Process By David Cohen Voice What Brands Can Do With Search Until TV Provides Better Measurement By Brian Sheehan Programmatic Ad Tech Needs More Women at the Top By Gila Wilensky TV / STREAMING Programming & Performance FS1 Meets Street Fighter as Skip Bayless and Shannon Sharpe Battle in Arcade-Themed Promo By Jason Lynch Streaming & OTT Ad-Supported Streamers Are Seeing Their Biggest Holiday Advertising Boost Ever By Kelsey Sutton Programming & Performance The 2020 Macy’s Thanksgiving Day Parade Will Have No Spectators—but Plenty of Advertisers By Jason Lynch Streaming & OTT HBO Max Will Binge-Release Remainder of Drama ‘Industry’ Over Thanksgiving Weekend By Kelsey Sutton
