Editor’s Pick AdFreak Google’s Emotional 2021 ‘Year In Search’ Reflects a World Learning ‘How to Heal’ By Sara Century Platforms Instagram Head Grilled by Senate at Hearing on Teen Safety Online By Catherine Perloff Adweek Branded Data-Driven Creative for the Experience Age Clinch Voice What I Learned From Launching a Streaming Platform During the Pandemic By Isabel Rafferty Year in Review The 10 Best TV Shows of 2021 By Jason Lynch BRANDSHARE FROM ADSTRA Born a Decade Ago, the Data Onboarding Business Is Ready for Retirement Food & Beverage View All CPG & Grocery Here’s Why Advent Calendars Are a Marketing Godsend for Brands This Holiday Season By Robert Klara Creative Disruption Here Are the Surreal Retro Ads That Ran During the Diff’rent Strokes, Facts of Life Reboot By David Griner Food & Beverage A Snack Brand Known for Its Humorous Ads Shines Light on Mental Health Struggles at Christmas By Brittaney Kiefer Food & Beverage McDonald’s Gifts the Official Mariah Menu Ad and Limited Merch Line By Shannon Miller Fashion & Apparel View All Travel & Transportation Avoiding Extra Travel Fees? This Brand Made a Jacket That Lets You Wear Your Baggage By Sara Century CMO Moves Bombas CMO on Using Learning as a Love Language By Jordan Praitano Fashion & Apparel Saks, Yahoo Creative Studios Develop Interactive AR Selfie Filter for Instagram By David Cohen Retailing British Supermarket Chain’s Christmas Clothing Ad Surprises With LGBTQ+ Subculture Celebration By Stephen Lepitak Streaming & OTT View All Connected TV Roku and YouTube End Lengthy Standoff as YouTube TV Returns to Platform By Mollie Cahillane Voice What I Learned From Launching a Streaming Platform During the Pandemic By Isabel Rafferty Year in Review The 10 Best TV Shows of 2021 By Jason Lynch Streaming & OTT ViacomCBS’ Free Streamer Pluto TV Is Profitable Ahead of Schedule By Kelsey Sutton Promoted Content View All Can the Digital Ad Experience Be Saved? By Viant The Renaissance of Contextual Targeting By Oracle Advertising The Metaverse Explained By Dept A Marketer’s Guide to Twitch By Amazon Ads Partner Experts View All What Does the Ideal Retail Media Network Look Like? By Joe Doran 5 Major Podcast Ad Innovations and How Brands Should Leverage Them By Molly Fuard How Data Collaboration Opens a World of Possibilities for Marketers By Maureen Noonan Creator Karen X Shares Her Secret to Successful Brand Partnerships By Guia Golden Microlearning View All It’s Time to Forget Cookies and Focus on People Connected TV Enables Effective Audience-First Advertising Understanding How Social Values Can Help Brands Build Trust and Make Connections How to Use Video at Every Stage of the Customer Journey Adweek Podcasts View All Adweek Podcasts Adweek Podcast: Who Won Agency of the Year? By Al Mannarino Business of Marketing How Discover Is Creating Meaningful Change in Diversity and Inclusion By Al Mannarino CMO Moves Bombas CMO on Using Learning as a Love Language By Jordan Praitano Metaverse Marketing Podcast Catch Up on Season 1 of Adweek’s Metaverse Marketing Podcast By Al Mannarino, Nick Gardner Magazine Agency of the Year The Martin Agency Is Adweek’s 2021 US Agency of the Year By Jameson Fleming Agency of the Year TBWA Is Adweek’s 2021 Global Agency of the Year By Kyle O’Brien Agency of the Year Mischief @ No Fixed Address Is Adweek’s 2021 Breakthrough Agency of the Year By Shannon Miller Agency of the Year Publicis Italy Is Adweek’s 2021 International Agency of the Year By Brittaney Kiefer In case you missed it Sustainability Advertising to Save the Earth: the Campaigns of COP26 By Stephen Lepitak & Brittaney Kiefer Retailing Catherine O’Hara Loses Kevin (Hart) in Chase’s Home Alone Throwback Holiday Ad By Sara Century AdFreak Squid Game Inspired an App to Drop 10,000 of These Cards in New York and Miami By T.L. Stanley Columnist Network The Metaverse Doesn’t Always Stay in the Metaverse By Christina Wootton The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Diversity, Equity and Inclusion Havas New York Joins Effort to Combat Homelessness Among LGBTQ+ Youth By Sara Century In-House Agencies State of In-House Agencies: Why They Aren’t Expected to Shrink Anytime Soon By Olivia Morley Diversity, Equity and Inclusion How UK Creative Leaders Want to Disrupt ‘Archaic’ Non-Diverse Industry By Brittaney Kiefer Creative Disruption Here Are the Surreal Retro Ads That Ran During the Diff’rent Strokes, Facts of Life Reboot By David Griner Brand Marketing View All Brand Purpose How BDG’s Parent Portfolio Creatively Helps Brands Put Purpose Over Products By Shannon Miller AdFreak Google’s Emotional 2021 ‘Year In Search’ Reflects a World Learning ‘How to Heal’ By Sara Century Branding Ad Hoc Measures Don’t Cut It for Brand Safety Anymore By David Kaplan Sports Marketing Don’t Call It a Rebrand: The NHL’s Coyotes Turn to Overlooked Fans for Survival By Jason Notte Commerce View All CPG & Grocery Coca-Cola Launches First U.S. TikTok Challenge By Paul Hiebert Retailing Bumble Moves Into Retail With Gear for Dating By Samantha Nelson Commerce Week Personalization Unlocks A New Era of Shopping By Alexandra Carter Commerce Week Leveraging Connected Commerce at Every Touchpoint By Alexandra Carter CONVERGENT TV View All Connected TV Roku and YouTube End Lengthy Standoff as YouTube TV Returns to Platform By Mollie Cahillane Voice What I Learned From Launching a Streaming Platform During the Pandemic By Isabel Rafferty Year in Review The 10 Best TV Shows of 2021 By Jason Lynch Programming & Performance GSN Promotes Ad Sales Chief John Zaccario to Network President By Mollie Cahillane Creativity View All Automotive Ford’s Underwater Dance Is a Surprisingly Elegant Ad for a Pickup Truck By Brittaney Kiefer Food & Beverage A Snack Brand Known for Its Humorous Ads Shines Light on Mental Health Struggles at Christmas By Brittaney Kiefer Columnist Network It’s Up to Brands to Bridge the Gap Between Art and Tech By Anastasia Leng PSAs This Anti-Drunk Driving Campaign Is a Surreal Ode to Male Friendship By Brittaney Kiefer Inside the Brand View All Business of Marketing How Discover Is Creating Meaningful Change in Diversity and Inclusion By Al Mannarino CMO Moves Bombas CMO on Using Learning as a Love Language By Jordan Praitano Women Trailblazers How to Turn Your Media Experience Into a Celeb Brand-Building Powerhouse By Luz Corona CMO Moves Wendy’s Carl Loredo on Growing the “Challenger Brand with a Charm” By Jordan Praitano Media View All Platforms Instagram Head Grilled by Senate at Hearing on Teen Safety Online By Catherine Perloff Leadership & Talent Head of Messenger Stan Chudnovsky to Leave Meta in Q2 2022 By David Cohen Audio & Podcasting Clubhouse Tweaks Room Composer, Giving Users Setting Up Rooms More Options By David Cohen Platforms App Annie: Worldwide App Downloads Will Reach Nearly 140B in 2021 By Brandy Shaul Performance Marketing View All Performance Marketing As Out of Home Recovers, OAAA Builds Up Leadership Team By David Kaplan Performance Marketing Marketers Need to Understand the Difference Between Segments and Personas By Stephen H. Yu Performance Marketing While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data By Erik Matlick Performance Marketing Crossing the Finish Line: How Audio Out of Home Helps Brands Make the Sale By Tara Weiss Programmatic View All Programmatic Index Exchange Hires to Cement its CTV Future By Meseret Ambachew B-to-B LinkedIn Kick-Starts Process of Using First-Party Data for B-to-B Marketing By David Cohen Programmatic Optable Names Former Index Exchange James Prudhomme as CRO By Meseret Ambachew Programmatic CTV Measurement Firm Innovid Up 10% in NYSE Debut By Meseret Ambachew Social Marketing View All Platforms Twitter Shares 2021’s Most Tweeted About Brands in US by Vertical By David Cohen B-to-B LinkedIn Shares 2022 Predictions on B-to-B Marketing, Sales Intent By David Cohen Platforms Twitter’s Best of Tweets List for 2021 Salutes 8 Brands By David Cohen Platforms Yelp, Kelton Review People’s Thoughts on Online Reviews By David Cohen
