Editor’s Pick Mergers & Acquisitions Political Ad Buyers, First-Party Data and Other Perks of the Axios Purchase By Mark Stenberg The Future of Identity How Explore Georgia Finds Intrepid Travelers Without Using Cookies By Catherine Perloff BRANDSHARE What Can You Do to Capture Shoppers’ Desire for a Better Overall Experience? Google AdFreak Not Your Dad’s Midlife Crisis: Motorcycle Brand Tries to Woo New Generation of Riders By Brittaney Kiefer Branding Fiverr’s Bittersweet Ad Celebrates the Vital Work of Freelancers By Rafael Canton BRANDSHARE FROM LIVERAMP What CPG Executives Want From Retail Media Networks Augmented Reality View All Augmented Reality Snap AR Has Billboard Covered for Its Lollapalooza-Themed Issue By David Cohen Augmented Reality WWE, Snapchat Team Up on SummerSlam Digital T-Shirt for Bitmoji By David Cohen Augmented Reality National Geographic Takes Instagrammers to Stonehenge via AR By David Cohen Augmented Reality Monkeypaw Productions, Universal Pictures Bring Nope AR Experience to Meta Horizon Worlds By David Cohen Commerce Week View All Commerce Week In the Sustainable Spotlight With REI and Philips By Alexandra Bower Commerce Week Shop, Click, Drive With General Motors By Alexandra Bower Commerce Week Unlocking Omnichannel Experiences With KraftHeinz By Alexandra Bower Commerce Week 19 Brands and Retailers Enhancing the Customer Experience With the Most Memorable Executions By Adweek Staff Columnist Network View All Columnist Network Ad Agencies Can, and Should, Do More to Support Journalism By Ricardo Baca Columnist Network How the Right Kind of Product Placement Can Elevate Your Brand Message By Erin Schmidt Columnist Network Patience and Observation Are Your Best Bets to Foray Into NFTs By Will Eagle Columnist Network Creator Content Shouldn’t Be Measured Like a Social Media Post By Kyle Wong Promoted Content View All Are You Advertising With Integrity? By Connatix The Evolving Conversation on Health and Wellness By Twitter The Commerce Trends Transforming Marketing By PayPal The New Golden Age of Television Advertising By MNTN Partner Experts View All What Does the Toothpick Rule Have to Do With Marketing Measurement Strategies? By Neil Hoyne Local Businesses Need to Optimize Their Digital Marketing, Too By Todd Glavinskas How Target and J&J Prioritize Their Retail Media Tech Investments By Joe Doran 3 Essentials to Build Your Brand’s Creator Strategy By Zach Beatty Microlearning View All Organize and Leverage Your Measurement Toolbox Subscriber Onboarding and Engagement Done Right Why Marketers Need Collaborative Work Management How to Use Video at Every Stage of the Customer Journey Adweek Podcasts View All Adweek Podcasts The 2022 Young Influentials Are in a League of Their Own By Al Mannarino Adweek Podcasts To Dine For Podcast: Carina Chaz, Founder of DedCool By Al Mannarino Adweek Podcasts Introducing Off Madison, an Adweek Podcast Exploring the Rise of Diverse Industry Talent By Al Mannarino Adweek Podcasts The Great Fail: Crypto’s Terra-ble Crash By Debra Chen Magazine Adweek Podcast of the Year Awards How Maejor Frequency Made a Winning Podcast by Listening to the Universe By Catherine Perloff Adweek Podcast of the Year Awards See All the 2022 Adweek Podcast of the Year Awards Winners By Kennyatta Collins Audio & Podcasting Spotify Revolutionized Podcasting. Can It Do the Same for Podcast Ads? By Mark Stenberg Data Points Infographic: An Inside Look at How Marketers Use Influencers By Eva Kis In case you missed it Health and Wellness Christopher Meloni Bares All in Maximum Effort’s Latest Peloton Ad By Natalie Venegas Programming & Performance Disney’s Trade Desk Partnership Leads Advertisers Into a Post-Cookie World By Bill Bradley AdFreak Heinz Makes a Snack for Ketchup Lovers Looking to Nosh on More Sauce: Spoon Friez By Shannon Miller Voice Bigger Than the Box Office: The Rise of Minions Marketing By Jen Kling The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Leadership & Talent Grey Hires Laura Visco as Global CCO in Boost to Bespoke Coca-Cola Team By Rebecca Stewart Creative Thinkers As Burnout Plagues Creatives, Here’s How Agencies Are Keeping Them Inspired By Emmy Liederman Columnist Network Ad Agencies Can, and Should, Do More to Support Journalism By Ricardo Baca Media Mother’s Niki Garner Moves to Lead ITV Creative By Stephen Lepitak Brand Marketing View All Food & Beverage How Mars Wrigley Aims to Remain Relevant With Consumers for the Next 100 Years By Stephen Lepitak Audio & Podcasting Spotify’s In-house Agency Is Propelling Its Pivot to ‘Playfulness’ By Rebecca Stewart Branding Fiverr’s Bittersweet Ad Celebrates the Vital Work of Freelancers By Rafael Canton Beer & Spirits Chicken and Ice Cream: New Campaign Explores Different Ways to Drink Captain Morgan By Stephen Lepitak Commerce View All Fashion & Apparel J. Jill’s ‘Welcome Everybody’ Campaign Assures Customers It’s Listening—and Changing By Leslie Blount Amazon What Georgia-Pacific, Oral-B, Little Tikes and TCL Are Doing Right on Amazon By Paul Hiebert Fashion & Apparel ‘Everyone Belongs’ in GapKids’ Joyful Back-to-School Campaign By Leslie Blount B-to-C H&M Recruits Jane Fonda and JaQuel Knight to Move the World By Leslie Blount CONVERGENT TV View All Streaming & OTT Ryan Reynolds’ Maximum Effort and FuboTV Partner in Multiyear Deal By Mollie Cahillane Programming & Performance Inside AMC’s ‘Bittersweet’ Farewell to Better Call Saul By Jason Lynch TCA Press Tour Abbott Elementary Wins 4 TCA Awards, Including Program of the Year By Jason Lynch Streaming & OTT 5 Things to Know About Warner Bros. Discovery’s New Streaming Strategy for HBO Max By Mollie Cahillane Creativity View All AdFreak Not Your Dad’s Midlife Crisis: Motorcycle Brand Tries to Woo New Generation of Riders By Brittaney Kiefer Diversity, Equity and Inclusion ACLU’s Vibrant Campaign Emphasizes That There’s More to Trans Identity Than Gender By Samantha Nelson AdFreak Gatorade’s Latest Ad Wants to Remind You That Fun Is Still the MVP in Sports By Shannon Miller Social Media Week Get a Handle on Social Media Week 2022 Highlights By Malinda DiPasquale Inside the Brand View All Commerce Week In the Sustainable Spotlight With REI and Philips By Alexandra Bower Women Trailblazers Making an Impact by Redefining Work-Life Fit By Alexandra Bower Women Trailblazers Learn-and-Earn: Securing a Future in Web3 for All By Alexandra Bower Women Trailblazers The Road to Increasing Gender Parity on Boards By Alexandra Bower Media View All Mergers & Acquisitions Political Ad Buyers, First-Party Data and Other Perks of the Axios Purchase By Mark Stenberg Chat & Messaging WhatsApp Details 3 New Privacy Features By David Cohen Audio & Podcasting State of the Sound: How the Media Industry Grapples With Audio Accessibility By Meseret Ambachew Leadership & Talent Audacy’s CMO Began His Career in Advertising With an 18-Month Surf Odyssey By Rafael Canton Performance Marketing View All Customer Acquisition Begin With the End: Reverse Engineering a More Personal Brand Experience By Lance Porigow Data Not All Customer Data Is Equally Valuable By Stephen H. Yu Performance Marketing Vote Now for Adweek’s 2022 Readers’ Choice: Best of Tech Partner Awards By Adweek Staff Retail Media The Top 5 Innovations in Retail Media Here Today (and Coming Tomorrow) By Elizabeth Marsten Programmatic View All The Future of Identity How Explore Georgia Finds Intrepid Travelers Without Using Cookies By Catherine Perloff Ad Tech Kargo Acquires Ziggeo to Expand Footprint Into Online Video By Catherine Perloff Mergers & Acquisitions Criteo Completes Revised Deal to Acquire Ad-Tech Firm Iponweb By Stephen Lepitak Programmatic Advertisers’ Sweet Tooth Fades, With Many Unfazed by Google’s Latest Cookie Removal Delay By Trishla Ostwal Social Marketing View All Platforms e.l.f. Cosmetics Makes Its Mark on BeReal By David Cohen Platforms TikTok Faces Scrutiny in Australia After UK Outcry By Trishla Ostwal Platforms Twitter Brings Back #VMAStanMail for the 2022 MTV Video Music Awards By David Cohen Voice Move Over Google. TikTok Is the Go-To Search Engine for Gen Z By Wanda Pogue
