Editor’s Pick

Streaming & OTT

Netflix’s Next Act: Winning Over a Larger Share of TV Time

By Kelsey Sutton

How Mondelēz International Built TikTok’s Biggest Snack Brands

By Paul Hiebert & Jess Zafarris

Many Brands Aren’t Confident About Their Measurement Capabilities—Dentsu Shares How to Change That

Amazon Ads

Fashion & Apparel

FILA Apparel Drop Reminds the World That Grant Hill Drinks Sprite

By Leonardo Faierman

Intuit TurboTax Is Returning to the Super Bowl

By Rafael Canton

The way we watch video has changed. Viewers, not networks, are choosing what appears on their television screens.

PARTNER EXPERT FROM GOOGLE

How PHD Is Guiding Its Clients Through the Connected TV Landscape

Food & Beverage

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Fashion & Apparel

FILA Apparel Drop Reminds the World That Grant Hill Drinks Sprite

By Leonardo Faierman

Beer, Spirits & Cannabis

The Second Life of Low-Alcohol Liqueur Sorel

By Gabrielle Nicole Pharms

Food & Beverage

What’s a Velvetiser? British Brand Hotel Chocolat’s First TV Campaign Explains Just That

By Stephen Lepitak

Food & Beverage

Ocean Spray to Launch #BetterTogether Holiday Initiative with Jesse Tyler Ferguson

By Samantha Nelson

Gaming

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A Plague of Nosebleeds Hit Twitch Streamers, But It Was All an Apple TV+ Stunt

By Natalie Venegas

Metaverse Marketing Podcast

Metaverse Marketing Podcast: What’s Gaming Got to Do With It?

By Nick Gardner

Campaign for Video Game Promotes Tourism in Fictional Yara Island

By Stephen Lepitak

Dave & Buster’s Has Big TVs—Here’s a Banana to Prove It

By Sara Century

I’m With the Brand

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I’m With the Brand

This Company Is Challenging the Traditional Bra Business Model

By Breana Mallamaci

I’m With the Brand

This Hibiscus Drink Is Out of This World

By Malinda DiPasquale

I’m With the Brand

This Brand Makes the Last Set of Cleaning Products You’ll Ever Have to Buy

By Nick Gardner

I’m With the Brand

Open Your Eyes, Ears and Tastebuds to This Fizzy Drink

By Malinda DiPasquale

Promoted Content

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Dealing With Data Deprecation the Right Way

Real-Time Intelligent Decision-Making Is Here

By SAS

The Next Era of Video Is About Demand Gen

Don’t Let Brand Equity Suffer While You Focus on Short-Term Results

Partner Experts

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What’s Holding the Industry Back From More Inclusive Advertising? A Conversation with Deloitte’s Nicole Patterson

By Katherine Shappley

Are You Using the Right Measurement Tool for Your Podcast Campaign?

By Paul Riismandel

Who Are Connected Consumers and How Can You Engage and Delight Them?

Flexibility or Simplicity? Today, Marketers Don’t Have to Choose

By Andrew Kasprzycki

Microlearning

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Connected TV Enables Effective Audience-First Advertising

Why Marketers Need Collaborative Work Management

The Keys to Building Your Customer Identity Framework

How to Use Video at Every Stage of the Customer Journey

Adweek Podcasts

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Adweek Podcasts

Adweek Podcast: The State of Streaming

By Nick Gardner

Thrive Market’s Amina Pasha on Launching its First Shoppable Cookbook

By Jordan Praitano

Metaverse Marketing Podcast

Metaverse Marketing Podcast: What’s Gaming Got to Do With It?

By Nick Gardner

Adweek Podcasts

Adweek Podcast: Solving the Sustainability Puzzle

By Nick Gardner

Magazine

Media Plan of the Year

Media Plan of the Year: 24 Strategies That Inspired, Informed and Cut Through the Noise

By David Griner

Media Plan of the Year

Uber Said Not to Use Uber During the Pandemic, and Found Its Purpose in the Process

By Jason Notte

The Vital Role of Marketing in Supporting Our Food System

By Katie Anderson

Infographic: Holiday Shopping Is Early, Mobile and Tangible

By Eva Kis

In case you missed it

Creative Disruption

The Origin Story of the Little Lad Who Loves Berries and Cream

By David Griner

Steve From Blue’s Clues Just Gave Us All a Masterclass in Empathy Marketing

By Pat Timmons

Serena Williams Becomes Wonder Woman in DirecTV Stream’s Fun Mashup Ad

By T.L. Stanley

WPP Wins Unilever’s $3.3 Billion Media Review

By Stephen Lepitak

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

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A Plague of Nosebleeds Hit Twitch Streamers, But It Was All an Apple TV+ Stunt

By Natalie Venegas

Deloitte Digital Opens Division to Help Brands Drive Social Good Marketing Initiatives

By Stephen Lepitak

Deutsche Bank Consolidates Global Media Duties Into Essence

By Stephen Lepitak

Omnicom Media Group Calls for Better CTV Standards

By Ronan Shields

Brand Marketing

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Intuit TurboTax Is Returning to the Super Bowl

By Rafael Canton

Fashion & Apparel

FILA Apparel Drop Reminds the World That Grant Hill Drinks Sprite

By Leonardo Faierman

Diversity, Equity and Inclusion

Smirnoff and Karol G Team Up to Increase Inclusion in Advertising, Starting With a New Seltzer Pack

By Natalie Venegas

Burberry’s Ad Blurs Fantasy and Reality in Mesmerizing Dance Through Nature

By Brittaney Kiefer

Commerce

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YouTube Begins Its Push Into Live Shopping

How Mondelēz International Built TikTok’s Biggest Snack Brands

By Paul Hiebert, Jess Zafarris

Amazon-Owned Zoox Expands Self-Driving Car Tests to Rainy Seattle

By Patrick Kulp

Walmart Adds Early Holiday Deals as the Latest Walmart+ Perk

CONVERGENT TV

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Streaming & OTT

Netflix’s Next Act: Winning Over a Larger Share of TV Time

By Kelsey Sutton

Linear and Streaming Are Separate Pillars of HBO’s Success

By Alexandra Carter

IMDb TV Is Turning AVOD on Its Head

By Alexandra Carter

Using Data to Build an Effective Connected TV Strategy

By Alexandra Carter

Creativity

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Columnist Network

5 Tips for Seamlessly Adding Creator Campaigns to Your Marketing Mix

Fashion & Apparel

Samsung and K-Pop Artist BIBI Launch a Fashion Collection in AR

By Brittaney Kiefer

Beer, Spirits & Cannabis

This Halloween’s Pumpkin Beer Is Delivered With a Twist of Blood and Guts

By Chloé Harper Gold

Health and Wellness

Emotional and Realistic PSA Normalizes the Grieving Process

By Samantha Nelson

Inside the Brand

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Tips for Success

All the Way Up: 5 Ways Companies Can Diversify Boardrooms and C-Suites

By Luz Corona, Julian Gamboa

Tips for Success

Latinx Consumers Care About Brand Beliefs, Peer Approval, and Product Transparency

By Luz Corona, Julian Gamboa

Marketing Innovators Share Which Brand’s Post Is ‘Best-in-Class’

By Al Mannarino

Tips for Success

8 Ways the Advertising Industry Can Eliminate the Latina Pay Gap

By Luz Corona, Julian Gamboa

Media

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Twitter, Variety Team Up on Trending TV Chart

Instagram Kicks Off Product Week

Discord Nitro: How to Edit Your Server Profile

By Brandy Shaul

TikTok Takes the Wraps Off Its First Ever Discover List

Performance Marketing

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Performance Marketing

To Reverse Declines, Direct Mail Updates Old Methods With Digital Touches

Performance Marketing

How GlaxoSmithKline Used Emotion Tracking to Hone Its Marketing for Arthritis Drug

Direct Mail Marketing

Mobile Ad Dollars Will Top Direct Mail Spending in Local Media for the First Time

By David Kaplan

Out of Home Recovery Continues, Driven By Restaurants, Real Estate, Insurance

By David Kaplan

Programmatic

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Instagram Details Insights Updates

The UK’s GDPR Overhaul: 5 Things to Be Aware Of

By Peter Wallace

Twitter Debuts Multi-Destination Functionality for Carousel Ads

Columnist Network

It’s Time to Fraud-Proof Your Brand by Looking Beyond the Usual Hiding Spots

By Paul Roberts

Social Marketing

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Audio & Podcasting

Spotify Expands Megaphone to 4 Countries in Europe

Artificial Intelligence

Snap Introduces Arcadia, a Global Creative Studio for Branded AR Content

Artificial Intelligence

Snap Takes Over a Shake Shack in New York for the Week

Travel & Transportation

Pinterest Finds That the Pandemic Is Still Impacting Travel Plans