Editor’s Pick

Marketing Innovation

How Billie’s Reimagined Pride Fairy Tales Support LGBTQ+ Youth

By Jess Zafarris

Beer, Spirits & Cannabis

Viral TikTok Star Doggface208 Now Has His Own BeatBox Flavor: Cranberry Dreams

By Gabrielle Nicole Pharms

ADWEEK BRANDED

4 Ways to Make Your Ecommerce Strategy Speak Gen Z

By Student Beans

Fashion & Apparel

This Virtual Fashion Collection Imagines a Sustainable Future for the Industry

By Brittaney Kiefer

Performance Marketing

Why Affiliate Marketing Is Poised to Rise as Third-Party Cookies Crumble

By Anthony Capano

Although brands have the power to collect and organize their first-party data, consumers are the ones with choice and control.

PARTNER EXPERT FROM EPSILON

3 Questions to Ask Yourself in the Sprint to Scale First-Party Data

Cannes Lions

Some of the award winners at Cannes Lions

Cannes Lions

A Look at Some of the Most Memorable Cannes Lions Winners Since 2000

By Stephen Lepitak, Brittaney Kiefer

audio branding during adweek at home

Cannes Lions

Made Music Studio Wants to Help Brands Avoid Hitting Sour Notes on Sonic Branding

By T.L. Stanley

podcast community panel at adweek at home

Cannes Lions

How Podcasts Can Build Community

By Mollie Cahillane

adweek at home

Cannes Lions

How Supergoop! Is Convincing Us to Wear Sunscreen Without Rubbing It in Our Faces

By Emmy Liederman

TV Upfronts

all american cw show

TV Upfronts

The CW Sets Its Fall Premiere Dates, Debuts First-Ever Saturday Shows Oct. 9

disney upfront

TV Upfronts

Disney Finishes Upfront Negotiations, Landing Double-Digit CPM Increases

nbcu upfronts

TV Upfronts

NBCUniversal Wraps ‘Strongest’ Upfront in Company History

TV Upfronts

The CW Is First Broadcaster to Wrap Upfront Talks, With Hefty CPM Increases

Social Media Week

a collage of SMWNY speakers

Social Media Week

Watch All Sessions From the 13th Annual Social Media Week

By Breana Mallamaci

tiktok cmo katie puris

Social Media Week

TikTok’s Katie Puris Talks About the Power of a Purpose-Driven Guidebook

By Nicole Sara Sivens

Fitzco's Katy Tenerovich

Social Media Week

Fitzco Used Data Collection to Combat Emotionally-Charged Misinformation

By Nicole Sara Sivens

Social Media Week

McDonalds’ Jennifer Healan on How to Stay Relevant When Marketing Your Brand

By Nicole Sara Sivens

Promoted Content

3 New Behaviors of Media Consumers and What to Do About Them

How to Overcome Versioning Hassles and Make Feedback Effortless

Are You Connecting Digitally With Gen Z Shoppers?

By Andrea Wasserman, Head of Global Commerce, Verizon Media

Your Guide to What the Savviest Shoppers Really Want

Partner Experts

Research Shows Why Audio Advertisers Need to Diversify Their Voice Talent

By Steve Keller

How Can Brands and Retailers Prepare for the 2021 Holiday Season?

By Alicia LeBeouf

Are You Creating a Welcomed Customer Experience or Just an Ad?

By Alice Stratton

Digital Marketing Bolstered Idahoan Foods’ Ability to Meet Demand Throughout the Pandemic

By Lisa Henderson

Adweek Podcasts

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: 2021’s Award Season Big Winners

By Nick Gardner

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: The 100 Most Creative Professionals in the World

By Nick Gardner

CMO Moves

Away CMO on How the Travel Brand Is Building and Maintaining Community Love

By Heide Palermo

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: Do You Know Your Sonic Brands?

By Nick Gardner

Magazine

Beer, Spirits & Cannabis

Booze-Free Spirits Are Going Mainstream as Nightlife Takes on a ‘Conscious’ Vibe

By T.L. Stanley

Fashion & Apparel

After Record Store Closures Caused by the Pandemic, Legacy Retailers Look to Open Shops

By Richard Collings

Perspective

How a Cat in a Shark Costume Provided the Best Marketing Roomba Could’ve Hoped For

By Robert Klara

Experiential

Adweek’s 2021 Experiential Awards: See All the Winners

By David Griner & Shannon Miller & T.L. Stanley

In case you missed it

Awards & Honors

1991 Clio Awards: Inside the Most Shocking Night in Advertising History

By Larissa Faw

Platforms

This TikTok Creator Is Famous for Making Fake Ads. Now Brands Are Hiring Her.

By Emmy Liederman

Food & Beverage

LeBron James’ Instagram Inspired Reese’s Peanut Butter Cup-Less Campaign

By Shannon Miller

Programming & Performance

Adult Swim Didn’t Start Its TikTok Trend, but the Network Is Running With It

By Kelsey Sutton

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

Celeste Dalariac

Leadership & Talent

Agency Grey London Promotes Celeste Dalairac to ECD

By Brittaney Kiefer

TDA Boulder and its client-meetings post-Covid

Advertising

Agencies Mimic Hotels for Reopening Plans, Buffets and Dogs Are Not Allowed

audio branding during adweek at home

Cannes Lions

Made Music Studio Wants to Help Brands Avoid Hitting Sour Notes on Sonic Branding

By T.L. Stanley

erin riley and jen costello

Leadership & Talent

TBWA\Chiat\Day LA Elevates Erin Riley to CEO and Jen Costello to Chief Strategy Officer

By Kyle O’Brien

Brand Marketing

Columnist Network

Revenge Spending Will Drive Consumer Trends This Year

By Esther Raphael

CPG & Grocery

Degree Deodorant Plasters Times Square With Giant Armpits

By Paul Hiebert

Neil Patrick Harris holds up a note

Emerging Tech

Is This What Crypto TV Ads Look Like?

By Stephen Lepitak

NFT virtual race horses

Beer, Spirits & Cannabis

Stella Artois Uses NFTs to Auction Virtual Racing Horses in Branded Experience

By Stephen Lepitak

Commerce

Retailing

Google’s First Permanent Retail Space Will Feature Sleek Demo Spaces and an Event Hub

By Patrick Kulp

adweek at home

Cannes Lions

How Supergoop! Is Convincing Us to Wear Sunscreen Without Rubbing It in Our Faces

By Emmy Liederman

Beer, Spirits & Cannabis

These Ads Don’t Tell You What They’re Selling, and Business Is Booming

By T.L. Stanley

man touching cooler screens screen

Retailing

Cooler Screens Rolls Out to Convenience Stores and Supermarkets Nationwide

By Patrick Kulp

CONVERGENT TV

A still from the Marvel original series Loki

Streaming & OTT

Disney+ Shifts All New Original Series Releases From Fridays to Wednesdays

By Kelsey Sutton

Programming & Performance

The Daily Show With Trevor Noah Plans Fall Refresh After 3-Month Summer Hiatus

By Kelsey Sutton

all american cw show

TV Upfronts

The CW Sets Its Fall Premiere Dates, Debuts First-Ever Saturday Shows Oct. 9

rick and morty

Programming & Performance

Rick and Morty Get Their Own Wendy’s Drink Flavors and Restaurant Pop-Up For Season 5

By Mollie Cahillane

Creativity

Adnatomy's Pizza Hut episode

Adweek Original Video

Adnatomy: How Pizza Hut Turned a Box Into an Augmented Reality Arcade Experience

By Shannon Miller, Malinda DiPasquale

Examples of ads from the Migration Museum

Performance Marketing

Ad Campaign for Euro 2020 Shows Migration’s Pivotal Role in ‘the Beautiful Game’

By Brittaney Kiefer

Some of the award winners at Cannes Lions

Cannes Lions

A Look at Some of the Most Memorable Cannes Lions Winners Since 2000

By Stephen Lepitak, Brittaney Kiefer

Musicians talking over Zoom

Creative

Music Agency Groove Guild’s Short Film Takes a Hilarious Look at Remote Collaboration

By Shannon Miller

Inside the Brand

Innovators

How VP, Head of Harry’s Labs Is ‘Eager’ for Dynamic Post-Pandemic Consumer Behavior

By Julian Gamboa

CMO Reboot Playbooks

How to Be Intentional About the Career You Want

By Al Mannarino

CMO Reboot Playbooks

How to Translate Marketing Efforts into Business Objectives

By Al Mannarino

Eric Toda and Soyoung Kang headshots with signature CMO Moves blue wave in top left corner.

CMO Moves

Facebook’s Eric Toda and eos’ Soyoung Kang on Inspiring and Enacting Change

By Julian Gamboa

Media

Platforms

YouTube Shorts: How to Add a Sound to Your Favorites

By Brandy Shaul

Platforms

Facebook Unveils Several Updates for Community Builders, Group Administrators

Platforms

Mark Zuckerberg Unfriended by Glassdoor’s Top CEOs in 2021 List

Diversity, Equity and Inclusion

Twitter Adds Language Setting to Support Feminine Form of Arabic

Performance Marketing

Performance Marketing

Why Affiliate Marketing Is Poised to Rise as Third-Party Cookies Crumble

By Anthony Capano

person touching data screen

Performance Marketing

Why Mover Marketing Needs a Gut Renovation

By Andy Frawley

A Zoom screenshot of four people talking

Events

GivingTuesday and Pulsar on How to Measure Cultural Change

By Tiffany Moustakas

Old school tv with poor reception in different colors and two stars.

Voice

The Next Era of Branded Entertainment Has Arrived. Here’s Why We Must Embrace It

Programmatic

Illustration of the Apple and Android logos with crowns

The Future of Identity

UK Regulators Probe Mobile Dominance of Apple and Google

By Ronan Shields

Blue Kroger shopping bags

CPG & Grocery

With 135% Growth, Kroger’s Ad Business Aims to ‘Set the Bar’ for Media Accountability

By Paul Hiebert

Advertising

Google Commits to Opening Up Its Ad Stack, Marketers Remain Skeptical

By Lucinda Southern, Ronan Shields

Platforms

Google Agrees to UK Oversight, and a 60-Day Buffer, for Cookie Replacement

By Lucinda Southern

Social Marketing

Diversity, Equity and Inclusion

Snapchatters Value Authentic Inclusivity From Brands

Platforms

TikTok for Business: How to Create Keyword Auto-Reply Messages

By Brandy Shaul

Video Marketing

TikTok to Be Title Sponsor for VidCon US 2021

Food & Beverage

Mr. Peanut, Anthony Anderson ‘Shake It Like Dad’ for Father’s Day