Editor’s Pick

Performance Marketing

How McDonald’s Altered Its Strategy for the BTS Meal and Broke Its Social Engagement Records

By Jess Zafarris


During Google Marketing Livestream 2021, the team at Google shared its vision for building for the future of marketing and ensuring that businesses are able to sustain their role in helping communities thrive.

PARTNER EXPERT FROM GOOGLE

Top 5 Takeaways From Google Marketing Livestream 2021

Cannes Lions
Cannes Lions

This Is the Core of Impactful Advertising

By Alexandra Carter

richard oppy of ab inbev
Cannes Lions

How to Say ‘No’ to Mediocre Creativity

By Alexandra Carter

Rothco and Warner Music's
Cannes Lions

Rothco and Warner Music Win Cannes Creative Data Grand Prix

By Kyle O’Brien

A hand kneading bread dough with the caption,
Cannes Lions

AB InBev’s ‘Contract for Change’ and Spinneys’ ‘The Bread Exam’ Win Cannes PR Grand Prix

By Shannon Miller

TV Upfronts
Donna Speciale speaking at the Univision upfront
TV Upfronts

Univision Sees Big CPM and Volume Gains in First Upfront Under New Ownership

By Jason Lynch

TV Upfronts

Fox Secures Low-20% CPM Hikes in Upfront ‘for the Ages’

By Jason Lynch

all american cw show
TV Upfronts

The CW Sets Its Fall Premiere Dates, Debuts First-Ever Saturday Shows Oct. 9

By Jason Lynch

disney upfront
TV Upfronts

Disney Finishes Upfront Negotiations, Landing Double-Digit CPM Increases

By Jason Lynch

Social Media Week
a collage of SMWNY speakers
Social Media Week

Watch All Sessions From the 13th Annual Social Media Week

By Breana Mallamaci

tiktok cmo katie puris
Social Media Week

TikTok’s Katie Puris Talks About the Power of a Purpose-Driven Guidebook

By Nicole Sara Sivens

Fitzco's Katy Tenerovich
Social Media Week

Fitzco Used Data Collection to Combat Emotionally-Charged Misinformation

By Nicole Sara Sivens

Jennifer “JJ” Healan, vice president of U.S. marketing, brand content and engagement at McDonald’s
Social Media Week

McDonalds’ Jennifer Healan on How to Stay Relevant When Marketing Your Brand

By Nicole Sara Sivens

Promoted Content

The Future of the Media Industry Starts With Customer Experience

By Salesforce

The Ecommerce Trends That Really Matter This Year

By Linkfluence

Don’t Let Your Digital Shelf Space Go Untouched

By Tony Neary, Chief Creative Officer, Olberding Brand Family

Are You Connecting Digitally With Gen Z Shoppers?

By Andrea Wasserman, Head of Global Commerce, Verizon Media

Partner Experts

3 Questions to Ask Yourself in the Sprint to Scale First-Party Data

By Dana Moroze

How Can Brands and Retailers Prepare for the 2021 Holiday Season?

By Alicia LeBeouf

Research Shows Why Audio Advertisers Need to Diversify Their Voice Talent

By Steve Keller

Are You Creating a Welcomed Customer Experience or Just an Ad?

By Alice Stratton

Adweek Podcasts
Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: Everything You Need to Know About Cannes Lions Live

By Nick Gardner

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: 2021’s Award Season Big Winners

By Nick Gardner

Eric Toda and Soyoung Kang headshots with signature CMO Moves blue wave in top left corner.
CMO Moves

Facebook’s Eric Toda and eos’ Soyoung Kang on Inspiring and Enacting Change

By Julian Gamboa

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: The 100 Most Creative Professionals in the World

By Nick Gardner

Magazine

This is a Profile
Diversity, Equity and Inclusion

25 LGBTQ+ Leaders Making a Meaningful Difference in Media, Marketing, Tech and Beyond

By Adweek Staff



This is a Profile
Data Points

Infographic: LGBTQ+ Consumers Look for Genuine Brand Support That Outlasts Pride Month

By Nicole Ortiz



This is a Profile
Voice

5 Risks of Performative Pride Allyship for Brands to Keep in Mind This June

By Katie Martell



This is a Profile
Creative Thinkers

How These Exuberant Illustrations Made Their Way Onto Popular Products—and Adweek’s Cover

By Stephanie Paterik


In case you missed it

This is a Profile
Programming & Performance

Rick and Morty Get Their Own Wendy’s Drink Flavors and Restaurant Pop-Up For Season 5

By Mollie Cahillane



This is a Profile
Advertising

Cat Remembers Finding Forever Home in French Animated Spot for Animal Shelter

By Brittaney Kiefer



This is a Profile
CPG & Grocery

With 135% Growth, Kroger’s Ad Business Aims to ‘Set the Bar’ for Media Accountability

By Paul Hiebert



This is a Profile
Advertising

Leaders of Wieden+Kennedy-Owned Joint Editorial Launch New Shop

By Larissa Faw


The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace
GET STARTED TODAY

Agencies
Sam Hawkey, CEO AMV BBDO
Leadership & Talent

AMV BBDO Hires Saatchi & Saatchi London CEO

By Stephen Lepitak, Brittaney Kiefer

A hand kneading bread dough with the caption,
Cannes Lions

AB InBev’s ‘Contract for Change’ and Spinneys’ ‘The Bread Exam’ Win Cannes PR Grand Prix

By Shannon Miller

Columnist Network

In the ‘Age of Cynicism,’ Your Marketing Must Be Meaningful and Authentic

By Stephanie Nerlich

Cannes during Festival
Cannes Lions

How Agencies Plan to Spend the Week at Cannes

By Larissa Faw

Brand Marketing
TikTokMac
Consumer

TikTok and Spotify Team Up With Makeup Brand MAC Using AR to Inspire ‘Self-Love’

By Stephen Lepitak

Todd Corley
C-Suite

Carhartt Appoints Todd Corley Head of Inclusion and Sustainability

By Richard Collings

A small dog sits next to a tiny billboard for Jinx dog food in a park
Out of Home

These Clever Billboards Are at Dog-Eye Level to Promote Jinx’s First Deal With Target

By T.L. Stanley

Product Innovation

A Decade In, Designer Todd Snyder Has Perfected the Art of a Brand Mashup

By Richard Collings

Commerce
Glossier showroom in London
Retailing

Glossier Is Embracing IRL Commerce With 3 Permanent Stores

By Emmy Liederman

Retailing

Google’s First Permanent Retail Space Will Feature Sleek Demo Spaces and an Event Hub

By Patrick Kulp

adweek at home
Cannes Lions

How Supergoop! Is Convincing Us to Wear Sunscreen Without Rubbing It in Our Faces

By Emmy Liederman

Beer, Spirits & Cannabis

These Ads Don’t Tell You What They’re Selling, and Business Is Booming

By T.L. Stanley

CONVERGENT TV
michelle lee
Leadership & Talent

Michelle Lee, Allure’s Top Editor, Heads to Netflix

By David Griner

fast furious 9 promo
Streaming & OTT

The Entertainment Industry’s Next Act: Balancing Box-Office Releases and Streaming

By Kelsey Sutton

Donna Speciale speaking at the Univision upfront
TV Upfronts

Univision Sees Big CPM and Volume Gains in First Upfront Under New Ownership

By Jason Lynch

PrendeTV programming on multiple devices
Streaming & OTT

Univision Plans SVOD Streamer, Expanded AVOD Offering for 2022 in OTT Expansion

By Kelsey Sutton

Creativity
A screenshot of a new pixelated video game by DoorDash and Albertsons
Food & Beverage

Shoppers Can Score Big Savings With DoorDash and Albertsons’ New Video Game

By Sara Century

Cannes Lions

This Is the Core of Impactful Advertising

By Alexandra Carter

richard oppy of ab inbev
Cannes Lions

How to Say ‘No’ to Mediocre Creativity

By Alexandra Carter

Rothco and Warner Music's
Cannes Lions

Rothco and Warner Music Win Cannes Creative Data Grand Prix

By Kyle O’Brien

Inside the Brand
CMO Reboot Playbooks

How to Listen Carefully and Act Quickly

By Al Mannarino

CMO Reboot Playbooks

How To Create Meaningful Marketing That Matters

By Al Mannarino

CMO Reboot Playbooks

Grounding Your Brand Activism in the Needs of Marginalized Communities

By Al Mannarino

CMO Reboot Playbooks

How to Build a Brand from Scratch

By Al Mannarino

Media
Platforms

Twitter Enables iOS Users to Share Tweets to Instagram Stories

By David Cohen

Sustainability

Facebook Issues 2020 Sustainability Report

By David Cohen

Diversity, Equity and Inclusion

TikTok Sets 12-Hour TikTok Pride Finale Live Event

By David Cohen

Cameron Meierhoefer
C-Suite

VideoAmp Hires Former Comscore Exec Cameron Meierhoefer as First Chief Product Officer

By Andrew Blustein

Performance Marketing
bts x mcd
Performance Marketing

How McDonald’s Altered Its Strategy for the BTS Meal and Broke Its Social Engagement Records

By Jess Zafarris

Usain Bolt runs with children as he prepares for the Olympic Games.
Sports Marketing

Olympians—Past and Present—Join in a New Spot to Show Fans They’re Stronger Together

By Kaila Mathis

amazon box on a conveyor belt
Amazon

Prime Day Boosts Ad Spend on Other Retail Media Networks

By Lisa Lacy

Beer, Spirits & Cannabis

Siponey Wants to Redefine, Not Crash, the Canned Cocktail Party

By David Kaplan

Programmatic
Measurement

First-Party Measurement Solution TikTok Brand Life Study Rolls Out Globally

By David Cohen

The Google
Ad Tech

Google Faces More Antitrust Scrutiny, This Time From the European Commission

By Ronan Shields

adtech targeting
Ad Tech

Ad Tech Is Facing the Loss of Another Important Signal: the IP Address

By Andrew Blustein

a man using a phone
Voice

Taking a Bite From the Apple: Why Privacy Is at the Heart of iOS 15

By Jenny Crook

Social Marketing
Ecommerce

Facebook Extends Shops to WhatsApp, Marketplace

By David Cohen

Diversity, Equity and Inclusion

Snapchat Teams Up With Pride Basics on Real-Life Custom Pride Flags

By David Cohen

Video Marketing

Snap Studies Effectiveness of Its 6-Second Non-Skippable Commercials

By David Cohen

Beer, Spirits & Cannabis

Lagunitas Brewing Will Throw ‘Doggy Boondoggles’ for 100 Dogs and Their Owners

By David Cohen