Editor’s Pick Programming & Performance How HBO Ignited House of the Dragon’s Marketing Campaign By Bill Bradley Beer & Spirits You Can Score a Pair of Retro AriZona Hard Roller Blades for 99 Cents By Sara Century Partner Expert How Hybrid Shopping Is Shaping the 2022 Holiday Season Meta Creative Dog Lovers Can Get Tattoos of Their Furry Friends Through a Bark Contest By T.L. 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By Mark Stenberg Data Points Infographic: An Inside Look at How Marketers Use Influencers By Eva Kis In case you missed it Health and Wellness Christopher Meloni Bares All in Maximum Effort’s Latest Peloton Ad By Natalie Venegas Programming & Performance Disney’s Trade Desk Partnership Leads Advertisers Into a Post-Cookie World By Bill Bradley AdFreak Heinz Makes a Snack for Ketchup Lovers Looking to Nosh on More Sauce: Spoon Friez By Shannon Miller Voice Bigger Than the Box Office: The Rise of Minions Marketing By Jen Kling The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Voice Break Free of the Agency Blame Game—Listen and Take Ownership By David Bates Rebrands How Tombras Helped RealTruck Transition From DTC to Lifestyle Brand By Kyle O’Brien Voice How to Be a Mental Health Ally in the Era of Mass Layoffs By Naomi Duckworth Leadership & Talent VCCP Appoints Brett Edgar as First CEO of North America By Kyle O’Brien Brand Marketing View All Adweek Podcasts To Dine For Podcast: Ronne Brown, Founder of Girl CEO and Herlistic By Al Mannarino Sports Marketing Tiger Woods Drives PGA Tour Brand With Video Game Comeback By Jason Notte Leadership & Talent Essity Appoints Ex-AMV BBDO CEO Sarah Douglas as Global Brand Director By Rebecca Stewart Columnist Network Restoring LGBTQ+ Brand Trust Is a Journey Built on Actions, Not Parades By Graham Nolan Commerce View All Social Media Consumers Look to Each Other for Creative Ways to Beat the Rising Cost of Living By Paul Hiebert Food & Beverage Marketing Morsels: Captain Crunch Commandeers a Ferry, Vita Coco Takes to the Skies and More By Jess Zafarris Creative Rick Astley Recreates His Iconic Music Video for AAA By Patrick Kulp Food & Beverage McCormick Needs a Jingle, So It’s Turning to Social Media By Leslie Blount CONVERGENT TV View All Programming & Performance How HBO Ignited House of the Dragon’s Marketing Campaign By Bill Bradley Connected TV DirecTV’s Latest Mash-Up Ad Gets a Few Real Housewives Ready for Some Football By Sara Century Programming & Performance Big Ten Snags Record $7.5 Billion TV Rights Deal Across Fox, CBS and NBC By Mollie Cahillane Connected TV Comscore and Yahoo’s CTV Partnership Makes Streaming Ad Campaigns Brand Safe By Mollie Cahillane Creativity View All Beer & Spirits You Can Score a Pair of Retro AriZona Hard Roller Blades for 99 Cents By Sara Century Creative Dog Lovers Can Get Tattoos of Their Furry Friends Through a Bark Contest By T.L. 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By Trishla Ostwal Data Only 1 in 25 Reproductive Health Apps Protects User Data By Trishla Ostwal Platforms Meta Shortens Edit Window on Political Ads By Trishla Ostwal Social Marketing View All Platforms Nextdoor Names 2022 Neighborhood Favorites Winners By David Cohen Influencers & Creators Instagram Kicks Off Creator-Focused Digital Campaign ‘It Pays to Be You’ By David Cohen Metaverse Meta Metaverse Campaign Features East African Cycling Squad Team Amani By David Cohen Augmented Reality Snapchat AR Lenses Unlock HBO’s House of the Dragon By David Cohen
