Editor’s Pick

Artificial Intelligence

Marketers Embrace AI for Content Creation and Creative Inspiration

By Patrick Kulp


Heavy podcast listeners make up 14% of U.S. adults, and how they think about and respond to ads makes them stand out.

BRANDSHARE FROM YOUGOV

Heavy Podcast Listeners Aren’t Just Tuning in to Content—They’re Receptive to Ads, Too

Latest News
The Future of Identity

The Trade Desk Posts Q1 Revenues of $220 Million, Takes Aim at Google’s ‘Opaque Cohorts’

By Ronan Shields

Columnist Network

How Shutterstock Thinks About User Base Through Platform Partnerships

By Stan Pavlovsky

Javer-Campopiano
Leadership & Talent

Grey Promotes Javier Campopiano to Global Creative Partner

By Stephen Lepitak

TV Upfronts

Why Networks Don’t Prioritize Programmatic as They Move Into Streaming

By Andrew Blustein

Challenger Brands
Tula said it reached more than 120 million consumers and garnered over one million engagements through the end of 2020.
Challenger Brands

Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date

By Richard Collings

Shapewear marketplace Shapermint is shifting its messaging to focus on moms.
Challenger Brands

In Appeal to Moms, Shapermint Creates Chief Mom Officer

By Richard Collings

Travel & Transportation

The Strength of the Virgin Brand Is About to Face a Legal Test

By Stephen Lepitak

three black women smiling holding hair care products
Challenger Brands

Mielle Organics Raises More Than $100 Million in Funding

By Richard Collings

Mediaweek
Mediaweek

Watch All 21 Sessions and Workshops From Mediaweek 2021

By Chris Ariens

Rodney Williams headshot against red-orange background. Business of Marketing logo on bottom left corner.
Business of Marketing

How Belvedere’s President Leads With Vulnerability, Empathy and Inclusion

By Al Mannarino

AB InBev and Dentsu joined Adweek's Mediaweek event to talk about how the two are best measuring audience engagement.
Mediaweek

AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

By Richard Collings

Accenture's Scott Tieman spoke with Salesforce vp of data, AI and personalization Michael Andrew at Adweek's Mediaweek.
Mediaweek

How Salesforce Is Undergoing a Digital Transformation

By Patrick Kulp

Promoted Content

The Hunt for the Next Best Identity Solution Doesn’t Benefit Consumers

By Tim Glomb, VP Content and Data, Cheetah Digital

A Playbook for Thriving in the Post-Cookie World

By TransUnion

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

Partner Experts

Webex and GoDaddy CMOs Share How They Build Genuine Connections Through Emotional Storytelling

By Julie Cullinane

The Secret to Podcast Advertising Is Balancing Scalability With Listener Experience

By Claire Fanning

3 Trends Redefining Video During the Pandemic

By Neal Mohan

Cross-Screen TV Measurement Is the Key to Unlocking Today’s Upfronts

By Christine Grammier

Adweek Podcasts
Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: Naming the Top 30 CMOs

By Nick Gardner

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: Adweek’s Creator Visionary Awards

By Nick Gardner

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: How to Manage Stress in a Creative Industry

By Nick Gardner

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: How to Pitch a Covid Vaccine

By Nick Gardner

Magazine

This is a Profile
Awards & Honors

30 Standout CMOs Who Have Perfected the Art of the Pivot

By Adweek Staff



This is a Profile
Publishing

Why More Media Companies Are Looking for C-Suiters Who Understand Bitcoin

By Lucinda Southern



This is a Profile
Audio & Podcasting

As Hype Around Clubhouse Fades, Its Easy-to-Replicate Format Might Be Here to Stay

By Scott Nover



This is a Profile
Sustainability

Fast-Food Brands Look at Reusables to Attempt to Solve Container Waste

By Kathryn Lundstrom


In case you missed it

This is a Profile
CPG & Grocery

Coca-Cola Debuts First Major Marketing Push for Aha Sparkling Water

By Paul Hiebert



This is a Profile
AdFreak

How a Favela Orchestra Brilliantly Used Soccer to Get Brazil Excited for Classical Music

By Sara Century



This is a Profile
Social Media

Snap’s Chief Business Officer Discusses Why AR Is the Future of Marketing

By Patrick Kulp



This is a Profile
Health and Wellness

Publicis Health Facing Lawsuit Over Role in Marketing OxyContin

By Erik Oster


The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace
GET STARTED TODAY

Agencies
A family of cacti in front of a house
Adapting to Crisis

Realtor.com Has a Home For Everybody in Latest Campaign—Even Cacti and Vampires

By Shawn Paul Wood

Man with a large jar of mayo sitting in darkness
Food & Beverage

Are You the Next Mayo Man? Kraft Looks for a New Face for the Brand

By Sara Century

A rocket sits on a pad next to the headline Miller Genuine Draft Is Launching a Seltzer
Beer, Spirits & Cannabis

As It Puts Seltzers on Blast, Mischief Reveals It’s Now Working on Molson Coors Brands

By David Griner

Javer-Campopiano
Leadership & Talent

Grey Promotes Javier Campopiano to Global Creative Partner

By Stephen Lepitak

Brand Marketing
In a promotional image for cannabis delivery service Emjay, a woman holds a lit joint while standing next to a man in an Emjay long-sleeve shirt
Beer, Spirits & Cannabis

This Year’s 4/20 Made It Clear: Cannabis Fans Want Delivery and Ecommerce

By T.L. Stanley

Artificial Intelligence

Marketers Embrace AI for Content Creation and Creative Inspiration

By Patrick Kulp

City skyline in red and black with fire, lightning
Data Points

Infographic: Brands Aren’t the Only Ones Changing Habits Following a Year of Disasters

By Nicole Ortiz

closeup of a gucci logo belt on a man with a red shirt and pants
Perspective

The Gucci Belt, With Immortalized Brass Initials, Is an Enduring Fashion Statement

By Robert Klara

Commerce
michelle obama smiling and hugging puppets waffles and mochi
Food & Beverage

Waffles, Mochi and the Obamas Inspire Healthy Eating Through Interactive Food Adventures

By Lisa Lacy

Eddie Bauer, which celebrated a hundred years last year, is known for its down jackets, which were invented by its namesake.
Mergers & Acquisitions

Authentic Brands to Acquire Eddie Bauer

By Richard Collings

mother's day with essential oils and a gift card and plant leaves
Data & Insights

Recent Data Shows the Top Mother’s Day Gift Is One Borne Out of Pandemic Lifestyles

By Sammy Nickalls

Tula said it reached more than 120 million consumers and garnered over one million engagements through the end of 2020.
Challenger Brands

Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date

By Richard Collings

CONVERGENT TV
TV Upfronts

Nielsen Confirms Undercount of Pandemic TV Viewership Following Standoff With Networks

By Kelsey Sutton

TV Upfronts

NBC Cancels 2022 Golden Globes Ceremony Amid Growing HFPA Backlash

By Mollie Cahillane

NBC
TV Upfronts

The Ultimate Guide to 2021’s Broadcast TV Renewals and Cancellations

By Jason Lynch

The Tokyo Olympics will take place from July 23 to August 8.
Data & Insights

Most People Plan to Watch the Summer Olympics Live, But Around 1 in 5 Haven’t Yet Decided

By Kathryn Lundstrom

Creativity
Jonathan Hyla
Leadership & Talent

How Jonathan Hyla Inspires and Equips Neurodiverse Creatives via Clubhouse

By Jess Zafarris

A young woman happily plays in an orchestra
AdFreak

How a Favela Orchestra Brilliantly Used Soccer to Get Brazil Excited for Classical Music

By Sara Century

Side by side picture of a closed and open box of doughnuts in a box designed to look like a large book
Experiential

How Brands Are Offering More for Mother’s Day Than Chocolate and Flowers

By Shannon Miller

A man gently kisses an elderly man in a hospital bed on the forehead
Creative

Reform Alliance and Droga5 Spotlight Unjust Probation Violations in Heartbreaking PSA

By Samantha Nelson

Inside the Brand
CMO Reboot Playbooks

Sustainability as a Driver for Growth with Danone Waters’ Chief Growth Officer

By Julian Gamboa

Collage of headshots of Women Trailblazers in the article.
Women Trailblazers

6 Ways to Conquer the Work-Life Integration Game

By Luz Corona

CMO Reboot Playbooks

Moving from a Transactional Sponsorship to Transformative with Women’s Sports Foundation CMO

By Luz Corona

CMO Reboot Playbooks

Making Commitments and Setting New Standards with Moët Hennessy CMO

By Al Mannarino

Media
Publishers' ad revenues have recovered from Covid.
Media

Post-Pandemic, Most Publishers’ Ad Revenues Have Fully Rebounded

By Mark Stenberg

Platforms

Facebook Begins Testing Prompt When News Articles Are Shared Without Being Opened

By David Cohen

Diversity, Equity and Inclusion

GLAAD Calls the Entire Social Media Sector ‘Unsafe for LGBTQ Users’

By David Cohen

Chat & Messaging

Deadline to Accept WhatsApp’s Updated Terms of Service, Privacy Policy Looms May 15

By David Cohen

Performance Marketing
Data

14 Ways Brands Can Put One-to-One Marketing Back to Work

By Stephen H. Yu

There is a heavier focus on customer retention as opposed to emphasizing acquisition, said ActionIQ's Leah Pope.
Customer Experience

How Can Brands Redefine the ‘Culture of Customer Experience’?

By David Kaplan

Salesforce's pitch to media and marketing companies is focused on achieving collaboration more quickly.
Performance Marketing

Disney Studios Taps Salesforce to ‘Reimagine’ the Way Filmmakers and Marketers Collaborate

By David Kaplan

With global wellness trends becoming more ubiquitous, brands catering to sleep fitness are likely to flourish.
Health and Wellness

How Companies Are Helping Us Sleep Better

By Kaleigh Moore

Programmatic
Platforms

How Europe’s ‘Mr. TikTok’ Sees the App Growing in Importance, for Users and Advertisers

By Stephen Lepitak

Programmatic

Magnite Centers Future on CTV Following $60 Million Q1

By Andrew Blustein

Diversity, Equity and Inclusion

Twitter’s MoPub Adds Inclusive Inventory Program

By David Cohen

The Future of Identity

The Trade Desk Posts Q1 Revenues of $220 Million, Takes Aim at Google’s ‘Opaque Cohorts’

By Ronan Shields

Social Marketing
Platforms

Pinterest: How to Duplicate a Page in a Story Pin

By Brandy Shaul

Platforms

Pinterest: How to Delete a Page in a Story Pin

By Brandy Shaul

smw sarah hofstetter
Social Media

Profitero’s Sarah Hofstetter on Unleashing Your Inner Diva and the Importance of Adaptability

By Richard Collings

Alphonzo Terrell joined Twitter in August 2019 from HBO.
Platforms

Twitter’s Alphonzo Terrell Stands Up for Social Media Professionals Everywhere

By David Cohen