Editor’s Pick Platforms X to Double Down on SMBs Following Musk’s Advertiser Attack By Stephen Lepitak Voice The Secret to Transforming Workplace Culture? Better Middle Managers By Betsy Henning Brandshare The Advertising Industry Can Do Better in 2024 T-Mobile Publishing News Publishers Disguising Gen AI Content Risk Commercial and Reputational Blowback By Mark Stenberg Food Industry News Snickers Spots Joel McHale’s Tastebuds in Wacky Workout Spot By Leslie Blount BRANDSHARE FROM THE WEATHER COMPANY Weather’s Impact on Consumer Behavior, Purchases and Emotions, Explained Resource Library View All What Makes Premium Content Premium? By Effectv Surprise and Delight Your Social Media Fans By Fooji You’ve Got a Ton of First-Party Data … Now What? By Amperity Why You’re Struggling to Get Demand Gen Right By Convertr Magazine View All Women in Sports Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With Her By Mollie Cahillane Women in Sports Champions of Change: 24 Women Who Are Transforming the Sports World By Adweek Staff AI News The Technology and People Driving Positive Change in Artificial Intelligence By Kennyatta Collins Ad Tech Industry News Cookie Crunch: Performance Marketers’ Preparation (or Lack of) for Deprecation By Catherine Perloff In case you missed it Sports Marketing News The Astounding Results of Maximum Effort’s NFL Stunt With Jake From State Farm and Taylor Swift By Jason Notte Merger & Acquisition News WPP Combines VMLY&R With Wunderman Thompson to Form VML By Stephen Lepitak Platforms BeReal Is Searching for ‘The Realest Person on Earth’ By Emmy Liederman & Colin Daniels Voice Why Brand Assets Are So Important in B2B Marketing By Peter Weinberg & Jon Lombardo The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New