EDITOR'S PICKS Oregon Launches Blunt COVID-19 Message: Stay Home or You Could Accidentally Kill Someoneby Doug ZangerOregon Launches Blunt COVID-19 Message: Stay Home or You Could Accidentally Kill Someoneby Doug ZangerOregon Launches Blunt COVID-19 Message: Stay Home or You Could Accidentally Kill Someoneby Doug ZangerOregon Launches Blunt COVID-19 Message: Stay Home or You Could Accidentally Kill Someoneby Doug ZangerCoronavirusWhy Retailers Close Their Ecommerce Shops During a Lockdownby Ryan BarwickC-SuitePublicis Health Introduces Chief Patient Officer Positionby Erik OsterCoronavirusHow a Derailed Corporate Branding Launch Turned Into a New Hispanic Recovery Effortby Mary Emily O'HaraCoronavirusANA Establishes New Coronavirus CMO Coalitionby Kathryn LundstromLive Updates: Tracking How Coronavirus Is Impacting Brands and AgenciesAn updated list of cancellations, delays and brand policies in response to COVID-19.TV Time Spikes for Kids Stuck at Home During CoronavirusVideo games are the biggest driver of growth, according to Nielsen.Olympic Sponsors May Rethink Marketing to Reflect Current Events After Delay of Summer GamesUN Issues Global Call to Creatives in Response to COVID-19Agency Says #WashTheHate Against Coronavirus-Fueled RacismNBCUniversal Creates Homemade ‘The More You Know’ PSAs for COVID-19D&AD 2020 Festival Canceled, but Awards Will Go OnLinear TV Ad Spend Will Plummet About 41% in March and AprilBinge-Watching Continues Soaring as Consumers Hunker Down Popular Now 1 Instagram: How to Use the Stay Home Sticker in Stories 2 Retargeting: Here’s Why Products Seem to Follow You on Social 3 Surviving a Brand Quarantine During Coronavirus 4 How the Coronavirus Crisis Will Lead to a Spike in Creativity 5 Oregon Launches Blunt COVID-19 Message: Stay Home or You Could Accidentally Kill Someone Olympic Sponsors May Rethink Marketing to Reflect Current Events After Delay of Summer GamesUN Issues Global Call to Creatives in Response to COVID-19Agency Says #WashTheHate Against Coronavirus-Fueled RacismNBCUniversal Creates Homemade ‘The More You Know’ PSAs for COVID-19D&AD 2020 Festival Canceled, but Awards Will Go OnLinear TV Ad Spend Will Plummet About 41% in March and AprilBinge-Watching Continues Soaring as Consumers Hunker Down Challenger Brands Read more > Challenger BrandsWatch All the Presentations From Challenger Brands 2020by Adweek StaffChallenger BrandsFor Charlamagne tha God, Having a Personal Brand Means Being Authentic With Audiencesby Tiffany MoustakasChallenger BrandsReddit’s Advice to Brands Interested in Running Ads on Its Websiteby Paul HiebertChallenger BrandsGlamsquad Expanded On-Demand Beauty Services to CVS to Reach Gen Zby Ian Zelaya Coronavirus News Read more > Oregon Launches Blunt COVID-19 Message: Stay Home or You Could Accidentally Kill Someoneby Doug ZangerYouTube to Viewers: #StayHome #WithMe During the Coronavirus Crisisby David CohenHow a Derailed Corporate Branding Launch Turned Into a New Hispanic Recovery Effortby Mary Emily O'HaraTeads Curbs Revenue Guarantees as Ad-Tech Industry Braces for Cutsby Andrew Blustein This Week's Issue The hottest topics from the newest Adweek The hottest topics from the newest Adweek CoronavirusThese Top Marketers and Media Execs Are Showing a Way Forward Amid the Coronavirus Crisisby Kristina FelicianoCoronavirusHow Marketers and Agencies Are Trying to Strike the Right Tone in the Age of Coronavirusby T.L. StanleyCoronavirusVirtual Event Tech Is Booming as Companies Scramble to Take Conferences Onlineby Patrick KulpCoronavirusEditor’s Letter: How We All Are Navigating the New Normalby Lisa Granatstein In Case You Missed It Get caught up on all of the informative, inspiring and interesting reads Get caught up on all of the informative, inspiring and interesting reads Food & BeverageHow Popeyes’ New Global CMO Plans to Make the Niche Brand Into a Mass Brandby Kathryn LundstromMarketing InnovationAs Video Production Stalls, Agencies Rely on Tricks of the Tradeby Minda SmileyCoronavirusHow Zoom Became King of the Quarantine Economyby Patrick KulpAdFreakIt’s Not a Real Guinness Ad. But It’s a Perfect Guinness Adby David GrinerCoronavirusBrands Promote Social Distancing With Altered Logos, Slogansby Kathryn LundstromCoronavirusFreelance and Out of Work? Here’s How to Get Help Nowby Mary Emily O'HaraCoronavirusWhat It’s Like on the Front Lines of Panic Buying at Costcoby Lisa LacyThe Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAY If Every Brewery Made Hand Sanitizer, It Might Look Like This Agencies CoronavirusOregon Launches Blunt COVID-19 Message: Stay Home or You Could Accidentally Kill Someoneby Doug ZangerC-SuitePublicis Health Introduces Chief Patient Officer Positionby Erik OsterD&AD 2020 Festival Canceled, but Awards Will Go OnUN Issues Global Call to Creatives in Response to COVID-19Carat Names First Chief Digital OfficerExperience Good Offers Digital Hub for Experiential Marketing Solutions Amid COVID-19OMD’s New Chief Client Officer Arrived Ahead of CoronavirusWhat US Agencies Can Learn From a French Agency: It’s a Good Time to Slow DownView more in Agencies > Brand Marketing CoronavirusOlympic Sponsors May Rethink Marketing to Reflect Current Events After Delay of Summer Gamesby Diana PearlCoronavirusANA Establishes New Coronavirus CMO Coalitionby Kathryn LundstromBrands Can Find an Opportunity During COVID-19 to Channel Their Human SidesChallenger Brands Have More Options as Demand for Digital Content in the Tech Age GrowsKantar’s COVID-19 Barometer Examines Impact on Consumer BehaviorNow Isn’t the Best Time for Aspirational Celebrity MarketingThe Long and Troubled History of Uncle Sam’s Corporate Rescues—Just Don’t Call Them ‘Bailouts’Airline Industry to Get $50 Billion From the $2 Trillion Congress Stimulus BillView more in Brand Marketing > Inside the Brand A community for marketers to learn, grow and be inspired A community for marketers to learn, grow and be inspired How HP’s Gene Paek Blends Creativity with Innovation by Heide Palermo How This Self-Funded Entrepreneur Turned Bootstrapping and Community-based Growth Into Golde by Heide Palermo How IHOP CMO Builds Brand Momentum With Best-in-Class Agencies by Nadine Dietz How Magic Spoon Founders Have Fun With Their Brand—Beyond Breakfast by Heide Palermo View more > Creativity CoronavirusHow a Derailed Corporate Branding Launch Turned Into a New Hispanic Recovery Effortby Mary Emily O'HaraCoronavirusWith Travel on Hold, United Airlines Donates Media Space to Unicefby Ryan BarwickHow the NFL Quickly Turned Around a PSA Involving Over 50 of the League’s StarsCottonelle Discourages Toilet Paper Hoarding in New CampaignThe Actors From Contagion Want You to Stay Home and Wash Your HandsAgency Says #WashTheHate Against Coronavirus-Fueled RacismHow the Coronavirus Crisis Will Lead to a Spike in CreativityBrewery Hand Sanitizers’ Makeover; Agencies Get Creative With Video Production: Friday’s First Things FirstView more in Creativity > Digital CoronavirusYouTube to Viewers: #StayHome #WithMe During the Coronavirus Crisisby David CohenCoronavirusGoogle Commits Over $800 Million to the Fight Against the Coronavirusby David CohenFacebook Live Becomes More Accessible During the Covid-19 CrisisAdweek Together: How Publishers and Ad Buyers Are AdaptingeMarketer’s Outlook for LinkedIn Ad Revenue During the Covid-19 Crisis Is MurkyInstagram: How to Use the Stay Home Sticker in StoriesIt’s Messenger’s Turn to Roll Out a Coronavirus Community HubRobert Kimmitt Named Lead Independent Director on Facebook’s BoardView more in Digital > Programmatic Ad Tech & Mar TechTeads Curbs Revenue Guarantees as Ad-Tech Industry Braces for Cutsby Andrew BlusteinAd Tech & Mar TechApple’s Cookie-Blocking Update Causes Publishers More Painby Ronan ShieldsAd Tech & Mar TechA 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTVby Andrew BlusteinCoronavirusSSPs Tighten Their Belts Ahead of Feared Economic Contractionby Ronan ShieldsView more all coverage > TV / Video Streaming & OTTStreamers Ramp Up Free Trials and Other Giveaways for Housebound Americansby Kelsey SuttonProgramming & PerformanceTV Time Spikes for Kids Stuck at Home During Coronavirusby Kelsey SuttonLinear TV Ad Spend Will Plummet About 41% in March and AprilNBCUniversal Creates Homemade ‘The More You Know’ PSAs for COVID-19Binge-Watching Continues Soaring as Consumers Hunker DownLinear Ad Sales Expected to Drop 12% in 2020 and 2021 Due to Coronavirus CrisisUpfront TV Marketplace Timetable in Doubt as COVID-19 Wreaks HavocTubi Reports Record Viewership as More People Stay HomeView more in TV / Video >