Editor’s Pick

Publishing

The Daily Mail Sues Google for Allegedly Throttling Royals Coverage

By Lucinda Southern


What are the concrete steps your organization needs to take to actualize your values around diversity and inclusion? And how can you keep the momentum going when no one is looking?

BRANDSHARE FROM NIMBUS

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

Latest News
First Things First

How to Human; The 15 Most Trusted Brands: Wednesday’s First Things First

By Jess Zafarris

Beer, Spirits & Cannabis

For 4/20, Weedmaps Towered Over Times Square With a Message Against Incarceration

By T.L. Stanley

First Things First

7 Post-Pandemic Super-Skills; Why Digital Cannes Lions Is More Inclusive: Tuesday’s First Things First

By Jess Zafarris

Performance Marketing

Vote Now for the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

By Adweek Staff

Challenger Brands
Challenger Brands

Mielle Organics Raises More Than $100 Million in Funding

By Richard Collings

Challenger Brands

Community Over Cookies: How Slim Jim’s Long Boi Gang Claimed Victory in March Adness 2021

By Jess Zafarris

Creative Disruption

ThirdLove Unveils Loungewear As Intimates Business Matures

By Richard Collings

Challenger Brands

A Cremation Service Explores the Beauty of Memories in Its Inaugural Animated Campaign

By Shannon Miller

Mediaweek
Mediaweek

AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

By Richard Collings

Mediaweek

How Salesforce Is Undergoing a Digital Transformation

By Patrick Kulp

Mediaweek

Brands Are Taking a Stance With Their Media Dollars and Coming Out Ahead

By Kyle O’Brien

Performance Marketing

How the Pandemic Changed Ulta Beauty’s Digital Strategy

By Richard Collings

Promoted Content

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

Are You Really Listening to the Conversation on Social?

By NetBase Quid

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

While Talk of the Post-Pandemic Future Is on the Rise, SMBs Continue to Struggle

By Lorenzo Papa, Chief Revenue Officer, Captivate

Partner Experts

How the Latest Identity Solutions Stack Up to Consumer Privacy Demands

By Ian Meyers

6 Tips to Help Women Break Into the Boardroom

By Michelle Klein

What Does the Next Wave of Retail Media Look Like?

By Ric Elert

Why Healthcare Marketers Are Turning to Streaming Audio to Build Vaccine Confidence

By Anna Clement

Adweek Podcasts
Adweek Podcasts

Adweek Podcast: How to Pitch a Covid Vaccine

By Nick Gardner

Diversity, Equity and Inclusion

Beyond the Pledge: Unpacking Allyship

By Nick Gardner

Adweek Podcasts

Adweek Podcast: Get Caught Up on Cannes, Media’s Top Talent and Celebrity-Owned Spirits

By Nick Gardner

Diversity, Equity and Inclusion

Beyond The Pledge: Embracing Data Transparency

By Nick Gardner

Magazine

Beer, Spirits & Cannabis

Every Celebrity Has an Alcohol Brand—but What Spells Success?

By Kathryn Lundstrom



Customer Experience

Retailers Reimagine Shops-in-Shops for Next-Gen Consumers

By Richard Collings



Emerging Tech

Gaming Platforms Move Beyond Games Into Selling Virtual Goods in the Metaverse

By Patrick Kulp



Perspective

Founded on a Reputation for Clean Eating—Literally—White Castle Gave Rise to Modern Burger Chains

By Robert Klara


In case you missed it

Platforms

Clubhouse Is Now a $4 Billion Company

By Scott Nover



Ad of the Day

Progressive Made an Ad ‘Where Nothing Happens,’ With One Notable Exception

By David Griner



Fashion & Apparel

H&M Offers Young Men Free Suits in Campaign to Inspire Confidence in Job Hunt

By Stephen Lepitak



Food & Beverage

McDonald’s Taps BTS for Its Next Big Celebrity-Inspired Meal

By Shannon Miller


The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace
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Agencies
Creative

California Avocado Commission Puts the ‘CA’ in ‘Avocado’

By Shawn Paul Wood

Media Agencies

Havas Media Hires North America CSO From Publicis’ Zenith

By Erik Oster

Earnings Reports

Omnicom on ‘Clear Path to Growth’ Despite 1.8% Decline for Q1

By Stephen Lepitak

Ad of the Day

Progressive Made an Ad ‘Where Nothing Happens,’ With One Notable Exception

By David Griner

Brand Marketing
Climate Change

CMOs Sign Up to WFA’s Global Sustainability Pledge as Earth Day Draws Near

By Stephen Lepitak

Social Media

Dove and Lizzo Unite in Powerful Campaign Against Unrealistic Selfies

By Sara Spary

Automotive

Renault Heroes Second-Hand Cars with Glamorous, Nostalgic Ad

By Sara Spary

First Things First

How to Human; The 15 Most Trusted Brands: Wednesday’s First Things First

By Jess Zafarris

Commerce
Data & Insights

Morning Consult Names Google, PayPal and Microsoft the Most Trusted Brands of 2021

By Emmy Liederman

Fashion & Apparel

Kohl’s Adds Tommy Hilfiger to Its Growing Stable of Brands

By Richard Collings

CPG & Grocery

P&G Sees Growth in Earnings as Consumers Cling to Pandemic Cleanliness

By Paul Hiebert

Health and Wellness

Global Demand for Health and Wellness Expected to Hit Nearly $7 Trillion in 2024

By Paul Hiebert

CONVERGENT TV
Diversity, Equity and Inclusion

To Appeal to Hispanic Consumers, Industry Leaders Advise Avoiding Monolithic Marketing

By Tara Weiss

NewFronts

Roku Rebrands Quibi Content as Roku Originals

By Mollie Cahillane

TV Upfronts

NBCUniversal Poaches Top Nielsen Exec to Head Up Measurement

By Jason Lynch

Streaming & OTT

Netflix Blames Content Lag for Subscriber Growth Slowdown

By Kelsey Sutton

Creativity
Columnist Network

Don’t Ghost Your Mentors and Mentees

By Jim Habig

Experiential

Bombay Sapphire Created a Grocery Store That’s Also a Vibrant Pop Art Installation

By Sara Spary

Sports Marketing

‘We Are Team USA’ Campaign Champions Diversity on the Road to the Tokyo Olympics

By Leonardo Faierman

Columnist Network

Inside Roblox’s Vision for Its Metaverse

By Christina Wootton

Inside the Brand
Leadership & Talent

4 Steps on How to Demystify Goal Setting

By Kenna Ranson, Ashley Buxton

Innovators

How McDonald’s Social Media Director Uses Brand Power for the Greater Good

By Julian Gamboa

CMO Reboot Playbooks

Putting Your Own Oxygen Mask on First with Bayer’s Global Chief Marketing and Digital Officer

By Patricia Corsi

CMO Reboot Playbooks

Embracing Smart Risks and Re-inventing Company Policies with Emily Culp

By Emily Culp

Media
Diversity, Equity and Inclusion

WhatsApp: How to Use the Ramadan Together Sticker Pack

By Brandy Shaul

Coronavirus

WhatsApp: How to Use the Vaccines for All Sticker Pack

By Brandy Shaul

Software/Technology

Spotify Recruits O2 for Green Sustainable Sonics Advertising Initiative

By Stephen Lepitak

Platforms

TikTok Gains ISO 27001 Certification in the UK, US

By David Cohen

Performance Marketing
Performance Marketing

Artsy Fills Newly Created Post Promoting Growth Marketing

By David Kaplan

Voice

It Can’t Rain Forever: Finding the Bright Side to IDFA

By Prajwal Barthur

Mediaweek

AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

By Richard Collings

Mediaweek

How Salesforce Is Undergoing a Digital Transformation

By Patrick Kulp

Programmatic
Ad Tech

Outbrain Is Going Public

By Ronan Shields

Programmatic

DoubleVerify Eyes $4 Billion Valuation in IPO

By Ronan Shields

Platforms

Facebook Makes Its Foray Into Different Types of Audio

By Scott Nover

Programmatic

The Trade Desk, Magnite and Innovid Form CTV Pact

By Andrew Blustein

Social Marketing
Publishing

The Daily Mail Sues Google for Allegedly Throttling Coverage of Royals

By Lucinda Southern

Ecommerce

Pinterest, Shopify Extend Partnership to 27 More Countries

By David Cohen

Beer, Spirits & Cannabis

Who Will Earn Pole Position for the Buschy McBusch Race 400?

By David Cohen

Chat & Messaging

How Snapchatters Plan to Celebrate Mother’s Day, Father’s Day This Year

By David Cohen