Editor’s Pick Super Bowl Molson Coors and DraftKings Will Let Fans Guess the Details of Its Super Bowl Ad to Win $500,000 By Jameson Fleming Marketing Innovation Thanks to Regulatory Action, Scope 3 Emissions Are Getting More Attention. Here’s What Marketers Need to Know By Kathryn Lundstrom Brandshare Your CX Strategy Needs a Modern Makeover SAS Sports Marketing Brotherly Rivalry Takes the Field in the NFL’s Pro Bowl Games 2023 By Sara Century Voice Why Young Creatives Need CCO Mentorship More Than Ever By Dan Lucey PARTNER EXPERT FROM ALBERTSONS MEDIA COLLECTIVE Make Your Ad Spend Work Smarter With Incremental ROAS Promoted Content View All Rethink Your Strategy to Reach Today’s Omnibuyers By Jochen Heck, VP of Sales, Retail, Google Marketers Need to Get More From Their Tech Investments By Salesforce How to Thrive in the Face of Constant Challenge By Brandfolder How to Snag a Streaming Audience’s Attention By Infillion Partner Experts View All Sound Is Going to Be a Critical Part of Metaverse Success By Jenn LaRocco CPGs Can Prove Retail Media Impact by Measuring Incrementality By Juhyun Kwon A Sound Strategy for Better Marketing in a Recession By Steve Keller AR Can Put You on the Path to Frictionless Online Shopping By Frederic Golen Microlearning View All Key Steps for Account-Based Marketing Success Why Marketers Need Collaborative Work Management Organize and Leverage Your Measurement Toolbox What Is Incrementality and Why Is It Critical for Proving ROI? Magazine Outlook Adweek Outlook 2023 By Adweek Staff Outlook Efficient Impact, Measured Risk, Intentional Innovation: CMOs Share Their 2023 Priorities By Jason Lynch & Jenny Rooney Outlook 2023 Is the Year Marketers Will Understand, Measure and Buy Into the Creator Economy By Shannon Miller Outlook Holding Companies Put Long-Term Plans on Ice Amid Economic Confusion By Olivia Morley In case you missed it Ads of the Year The 30 Best Ads of 2022 By Shannon Miller & Brittaney Kiefer Accounts Keurig Dr Pepper Demands 360-Day Payment Terms in PR Agency RFP By Olivia Morley Diversity, Equity and Inclusion Why Apple’s Ad Is a Milestone in Disability Representation By Brittaney Kiefer Leadership & Talent R/GA Is Closing Its Current New York and San Francisco Office Spaces as It Continues Restructuring By Kyle O’Brien & Jameson Fleming The Institute for Brand Marketing ™Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAY Inside the Brand View All Mentorship How Do I Un-Stuck Myself? By Jen Kling, Lucy Glaser CMO Moves Laura Jones on Shifting Instacart’s Marketing Strategy From Transactional to Inspirational By Paul Hiebert Sports Marketing 4 Winning Strategies From Sports Marketing Leaders By Missy Mackey Adweek Podcasts CMO Moves Podcast: Shake Shack’s Jay Livingston on Professionalizing Smaller Companies By Jordan Praitano Media View All Adweek Podcasts Instagram Wants to Turn Your Photos Into NFTs By Colin Daniels Chat & Messaging TikTok: How to Receive Direct Messages From Everyone By Brandy Shaul Platforms TikTok: How to Change Your Push Notifications Settings By Brandy Shaul Artificial Intelligence AI-Generated Content Is Here. Should Advertisers Buy It? By Mark Stenberg Performance Marketing View All Mobile Marketing Texting Boundaries Apply to Brands, Too By Adam Turner Email Marketing How to Promote Accessibility in Your Email Marketing Campaigns By Guy Hanson Audio & Podcasting Spotify Calls for More Regulatory Action Against Apple By Meseret Ambachew Cannes Lions Cannes Lions Is Asking Sustainability Questions for 2023 Submissions. Here’s What That Means By Kathryn Lundstrom Programmatic View All Data Security The Home Depot Found Sharing People’s Data With Meta Without Consent By Trishla Ostwal Creator Economy Getting Accurate Data on Creators Is About to Get Tougher By Catherine Perloff Ad Tech Project Poirot, the DOJ and the Unintended Consequences of Google’s Divesture By Trishla Ostwal, Catherine Perloff Programmatic Despite a Bullish Market, Data Clean Rooms Face ROI and Privacy Challenges By Trishla Ostwal Social Marketing View All Augmented Reality NBA, Meta Reach Multiyear Partnership Extension By David Cohen Sports Marketing Verizon Taps Eli Manning to Quarterback Social Campaign Backing ‘Welcome Unlimited’ Plan By David Cohen Sports Marketing Ice on the Beach? Truly Hard Seltzer NHL All-Star Beach Festival Details Revealed By David Cohen C-Suite Pinterest Combines Communications, Marketing Teams, Promotes Andréa Mallard By David Cohen
