Editor’s Pick Amazon Inside Amazon’s Transfer of Power By Lisa Lacy Programming & Performance Roku Users Don’t Have to Worry About Missing the Super Bowl, Unlike Last Year By Mollie Cahillane Beer, Spirits & Cannabis Wild Turkey Takes You to Kentucky Bourbon Country Via Audio-Guided Tastings By Ian Zelaya Accounts United Airlines Begins Global Creative Review By Minda Smiley AdFreak Nike Partners With the NFL to Grow Girls Flag Football in US Schools By Kyle O’Brien Latest News Programming & Performance The CW Renews 12 Shows Including The Flash, All American and Riverdale By Jason Lynch The Big Game Why So Many Big Brands Will Be MIA on Super Bowl Sunday By Lisa Lacy The Big Game Will Ferrell Is Angry About Norway and Electric Cars in General Motors’ Super Bowl Ad By Ryan Barwick The Big Game Anheuser-Busch’s Super Bowl Ad Gets to the Heart of What ‘Let’s Grab a Beer’ Really Means By Kathryn Lundstrom The Big Game The Big Game Ocean Spray, Nathan Apodaca Bring ‘#DoggfaceDanceVibes’ to TikTok for the Big Game By David Cohen The Big Game This Super Bowl Ad Provides Info on Winning a Trip—to Space By Minda Smiley The Big Game Real Men Need Real Soap, Dr. Squatch Tells Viewers in First Super Bowl Ad By Emmy Liederman The Big Game Facebook and Instagram Detail Their Big Game Preparations By David Cohen CES CES GroupM’s Kirk McDonald Discusses the Future of Thoughtful Connectivity and Relevance By Erik Oster CES What Made Virtual CES Successful for One Fitness Company By Eric Chuang CES Streaming’s Surge Fuels Frantic Measurement Updates, but a Solution Remains Elusive By Kelsey Sutton CES These Tech Tools Are Shaping the Future of Retail By Nick Gardner 2021 Outlook Voice How to Future-proof Against the Next Great Disruption in 2021 By Clint Tasset 2021 Outlook Zoom’s CMO Discusses What the Future of the Workplace Might Look Like By Patrick Kulp CES GroupM’s Kirk McDonald Discusses the Future of Thoughtful Connectivity and Relevance By Erik Oster Experiential 3 Keys to Producing Standout Virtual Events in 2021 By Ian Zelaya Adweek Podcasts CMO Moves PepsiCo Beverages CMO Greg Lyons On Balancing Home, Heart and Happiness to the End Zone By Nadine Dietz CMO Moves Boll and Branch CMO Dares Us to ‘See the World the Way You Want it To Be’ By Nadine Dietz CMO Moves Delta Air Lines CMCO Shares A Flight Plan for Uncertain Times By Nadine Dietz Adweek Podcasts Adweek Podcast: How Brands Turned to Social Media in 2020 By David Griner Magazine 2021 Outlook What Next? Adweek’s 2021 Outlook for Media, Marketing and Tech By Adweek Staff 2021 Outlook After a Year of Turmoil, the Future of Agencies May Well Be Bright By Doug Zanger 2021 Outlook Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021 By Diana Pearl 2021 Outlook What—and Who—Is on Marketers’ Minds for 2021? By Ko Im In case you missed it Fashion & Apparel The Privé Porter Customer Won’t ‘Grovel’ to Hermès Anymore By Robert Klara The Big Game Will Ferrell Expresses Apparent Hatred for Norway in General Motors’ Super Bowl Teasers By Ryan Barwick Amazon Michael B. Jordan Is the Alexa of Your Dreams in Amazon’s Super Bowl Ad By Lisa Lacy Experiential These 10 Brands—Without Super Bowl Ads—Are Hacking the Big Game By Ian Zelaya The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies The Big Game This Super Bowl Ad Provides Info on Winning a Trip—to Space By Minda Smiley Leadership & Talent Profiles in Black Creativity: Brandon Williams on Working With will.i.am By Doug Zanger, Derek Walker Accounts United Airlines Begins Global Creative Review By Minda Smiley Earnings Reports Publicis Groupe’s 2020 Organic Growth Decline of -6.3% Beats Expectations By Erik Oster Brand Marketing The Big Game Real Men Need Real Soap, Dr. Squatch Tells Viewers in First Super Bowl Ad By Emmy Liederman Creative Disruption No7 Targets the ‘Shecession’ in First Purpose-Driven Campaign in the U.S. By Richard Collings Awards & Recognition Moldy Whopper? Everything’s Moldy as The One Show Hilariously Calls for Quarantine Entries By Sara Spary The Big Game Dan Levy Makes His Super Bowl Debut in M&M’s 2021 Spot All About Apologies By Emmy Liederman Commerce Amazon Inside Amazon’s Transfer of Power By Lisa Lacy Diversity, Equity and Inclusion You’re About to See More Diversity at Every Level of Ulta Beauty By Richard Collings Think About This Why the Samsung Galaxy S21 Ultra Is a Premium Smartphone Experience By Shelly Palmer Sustainability Why CPG Companies Can No Longer Afford to Make Products that Harm the Planet By Paul Hiebert CONVERGENT TV Programming & Performance The CW Renews 12 Shows Including The Flash, All American and Riverdale By Jason Lynch The Big Game Roku Users Don’t Have to Worry About Missing the Super Bowl, Unlike Last Year By Mollie Cahillane Convergent TV Netflix Dominates Golden Globes Nominations, With Linear TV Largely Sidelined By Mollie Cahillane The Big Game CBS Sports Prepares ‘a Very Different Kind of Super Bowl’ By Jason Lynch Creativity Outdoor The BBC Set Fire to Its Own Billboard for ‘A Perfect Planet,’ Highlighting Deforestation By Sara Spary The Big Game Uber Eats Super Bowl Ad Unites Wayne’s World and Cardi B to Shamelessly Support Local Food By David Griner The Big Game State Farm Teases Its First Super Bowl Ad by Hinting at Some Big-Name Cameos By David Griner The Big Game Dolly Parton Inverts ‘9 to 5’ for Squarespace’s Hustle-Themed Super Bowl Ad By Scott Nover Inside the Brand Innovators The IEX Exchange CMO Brings Hot Sauces and Beer to 2021’s Big Game By Julian Gamboa CMO Moves PepsiCo Beverages CMO Greg Lyons On Balancing Home, Heart and Happiness to the End Zone By Nadine Dietz CMO Moves Boll and Branch CMO Dares Us to ‘See the World the Way You Want it To Be’ By Nadine Dietz Women Trailblazers Eli Lilly’s Chief Media Officer on ‘Gaining Strength As You Go’ By Luz Corona Media Diversity, Equity and Inclusion Snapchat Rolls Out Black Excellence Bitmoji, Creative Tools, Lenses for Black History Month By David Cohen The Big Game Ocean Spray, Nathan Apodaca Bring ‘#DoggfaceDanceVibes’ to TikTok for the Big Game By David Cohen The Big Game Facebook and Instagram Detail Their Big Game Preparations By David Cohen Platforms TikTok: ‘Are You Sure You Want to Share This Video?’ By David Cohen Performance Marketing Experiential Wild Turkey Takes You to Kentucky Bourbon Country Via Audio-Guided Tastings By Ian Zelaya Experiential 3 Keys to Producing Standout Virtual Events in 2021 By Ian Zelaya The Big Game This Startup Vodka Brand Is Using OOH to Make a Splash at the Super Bowl By Ian Zelaya Performance Marketing It’s the Era of ‘The Great Reinvention.’ How Do We Keep Up? By Kyle O’Brien Programmatic Ad Tech Hudson MX Raises Over $60 Million From Cannes Lions Organizer By Andrew Blustein Ad Tech Pandemic Is Accelerating Google’s Rivalry With Amazon and Traditional TV By Ronan Shields Programmatic Publishers Are Caught in the Crossfire as Ad Tech Builds Contextual Targeting Offerings By Andrew Blustein Platforms Facebook Sees Apple’s iOS 14 Prompt and Raises With an Information Screen of Its Own By David Cohen
