EDITOR'S PICKS‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th Seasonby Erik Oster‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th Seasonby Erik Oster‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th Seasonby Erik Oster‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th Seasonby Erik OsterBrand MarketingKroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School Staplesby Minda SmileyStreaming & OTT4 Takeaways as Ninja Defects From Twitch to Microsoft’s Mixerby Marty SwantAdFreakMcDonald’s Pokes Fun at Branded Fashion With ‘Schnuggs’ (Spicy Chicken Nuggets) Apparelby David GrinerAdFreakThe Top 5 Most Creative NBA Schedule Reveals for the 2019-20 Seasonby Mitch ReamesHow This Snapchat Study Gives Insight Into the Next Generation of Car BuyersThe report highlights how location data can help sell automobiles.Like ‘Talking to the Borg’: How Amazon’s Social Media Ambassadors Eerily Swarmed a CriticThe company's reputation-boosting effort may use real employees, but that doesn't mean it feels organic.Novartis Consolidates $600 Million Global Media Account With Publicis GroupeDespite 7,500 Store Closures This Year, It’s Not All Doom and Gloom for RetailCVS Health Consolidates Majority of $159 Million US Media Account With UMCVS Faces Social Media Backlash Over Its Relationship With Birth Control App Pill ClubPapa John’s Names Camp + King Its Creative Agency of RecordThis Bank’s Mortgage Folder Turns Into Something You Can Actually Use on Move-in DayInfluencer Arielle Charnas Is Creating Her Own Brand With the Help of the Investor Who Boosted Michael KorsPopular Now1 Retargeting: Here’s Why Products Seem to Follow You on Social2 Ed Sheeran Got a Heinz Tattoo, So Heinz Gave Its Ketchup Bottle Ed Sheeran Tattoos3 How to Choose the Best Name for Your Brand4 The 25 Best Ads of 20185 Baskin-Robbins and Netflix Made a Spy Game for Stranger Things That Uses Only 1985 TechNovartis Consolidates $600 Million Global Media Account With Publicis GroupeDespite 7,500 Store Closures This Year, It’s Not All Doom and Gloom for RetailCVS Health Consolidates Majority of $159 Million US Media Account With UMCVS Faces Social Media Backlash Over Its Relationship With Birth Control App Pill ClubPapa John’s Names Camp + King Its Creative Agency of RecordThis Bank’s Mortgage Folder Turns Into Something You Can Actually Use on Move-in DayInfluencer Arielle Charnas Is Creating Her Own Brand With the Help of the Investor Who Boosted Michael Kors40 Years BoldHighlights and head-scratchers from four decades of Adweek Read more >Highlights and head-scratchers from four decades of AdweekMarketers Talk About What Adweek Has Meant to Them Over the Yearsby Chris AriensNBC, Nielsen, WarnerMedia and Spotify Execs on What Adweek Means to Themby Chris AriensUS Soccer Star Tim Howard Talks Career Highs, Branding and What’s Nextby Chris AriensWhy Adweek Is the ‘Definitive Source’ for These Media Execsby Chris AriensThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekAgenciesMartin Sorrell on Challenging the Ad Industry Giants He Helped Createby Ronan ShieldsBrand MarketingEverything Brands Need to Know About Bringing Their Marketing In-houseby Diana PearlAmazonAmazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your Databy Lisa LacyData PointsInfographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchaseby Sammy NickallsIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting reads5GQ&A: Qualcomm CMO Says 5G’s Potential Is ‘Not Well Understood’by Patrick KulpLeadership & TalentAfter 12 Years as a Digital Prophet, David Shing Is Moving on From Verizon Mediaby Josh SternbergAd of the DayParenting Is Overwhelming, Pampers Admits in Sweet New Ads, but We’re All in This Togetherby Minda SmileyAgenciesBarton F. Graf Will Close, Ending Its Run as Advertising’s Weirdest Agencyby Erik OsterAdFreakCoors Light Celebrates the Pure Bliss of Removing Your Bra After a Long Dayby Minda SmileyVoiceAdvertisers Need to Focus on People and Drop the Excessive Use of Algorithmsby Marc Stephenson StrachanAd of the DayWhat Is Nitro Cold Brew? 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramWhy Fearless Girl Is at the Center of a Custody Battle Between Sculptor and Client AgenciesAccountsNovartis Consolidates $600 Million Global Media Account With Publicis Groupeby Erik OsterAccountsCVS Health Consolidates Majority of $159 Million US Media Account With UMby Erik OsterPapa John’s Names Camp + King Its Creative Agency of RecordAd Festivals Still Have a Long Way to Go to Achieve EqualityBarbarian Hires R/GA Vet as CEOVMLY&R New York Hires Creative Lead From McCannMediaCom Names US Chief Operating OfficerS4 Capital’s MediaMonks Merges With Influencer Marketing Agency IMAView more in Agencies >Brand MarketingPackaging DesignHow Mountain Dew Turned a Geography Error Into a Source of Love for the Brandby Erik OsterBrand MarketingKroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School Staplesby Minda SmileyHow This Snapchat Study Gives Insight Into the Next Generation of Car BuyersThis Cannabis Justice Initiative Ran Its First Ad in The New York Times Special Issue Around Slavery to Make a PointCVS Faces Social Media Backlash Over Its Relationship With Birth Control App Pill ClubInfluencer Arielle Charnas Is Creating Her Own Brand With the Help of the Investor Who Boosted Michael KorsDespite 7,500 Store Closures This Year, It’s Not All Doom and Gloom for RetailOutdoor Voices Brings Back a Fan Favorite Style With a Campaign Dedicated to Its CommunityView more in Brand Marketing >Inside the BrandA community for marketers to learn, grow and be inspiredA community for marketers to learn, grow and be inspired Ulta Is Amplifying Voices To Build Empathy, Community and A New Makeup Collection by Heide Palermo This Gen Zer Is Out To De-stigmatize Menstruation, One Free Tampon At A Time by Nick Gardner Gap CMO On Why Fear Is a Liar by Nadine Dietz American Express CMO On Why Campaigns Need To Connect with Employees, Not Just Customers by Heide Palermo View more >CreativityAdFreak‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th Seasonby Erik OsterAdFreakThe Top 5 Most Creative NBA Schedule Reveals for the 2019-20 Seasonby Mitch ReamesMcDonald’s Pokes Fun at Branded Fashion With ‘Schnuggs’ (Spicy Chicken Nuggets) ApparelThis Bank’s Mortgage Folder Turns Into Something You Can Actually Use on Move-in DayRice Krispies Found a Sweet Way to Comfort Autistic Children on the First Day of SchoolFrom an Alien Apocalypse to Creepy Man-Squirrels, Jif’s New Ads Give You a Lot to Chew OnXbox Gave a YouTube Star the Unboxing of a Lifetime for Forza Horizon 4FanDuel Turns Small Hassles Into Big Wins With New NFL AdsView more in Creativity >DigitalSocial Pro DailyPuma’s Soccer Athletes Find Their Flow With Spotifyby David CohenSocial Pro DailyTwitter Is Testing a Filter for Direct Message Requestsby David CohenTikTok: Here’s How to Change a Video’s VolumeDismantling the Top 5 Tech Companies and Walled Gardens Will Protect Consumer PrivacyInstagram Users Now Have a Way to Report Potential False InformationYouTube Gave Creators a Little Cushion on Copyright Claims via Its Manual Claiming SystemLike ‘Talking to the Borg’: How Amazon’s Social Media Ambassadors Eerily Swarmed a CriticFacebook’s Next Steps to Prevent Discrimination in Housing, Employment and Credit AdsView more in Digital >ProgrammaticProgrammaticPlace Your Bets: Google Will Finally Lift Its Ban on Fantasy Sports Adsby Shoshana WodinskyAd Tech & Mar TechMicrosoft’s Latest Acquisition Is a Well-Aimed Jab at Amazonby Shoshana WodinskyAd Tech & Mar TechTo Fight Fraud in OTT, 4A’s Is Creating a Playbook for Media Buyersby Shoshana WodinskyVoiceBrands Need Globally Compliant Data Use Policiesby Ben PlomionView more all coverage >TV / VideoStreaming & OTTWith Viacom-CBS Reunion, a Formidable Streaming Force Emergesby Kelsey SuttonVoiceHow These 5 Netflix Shows Can Influence Your Brand’s IGTV Strategyby Juliette LeaveyCBS and Viacom Set Merger, After 3 Years of On-and-Off Talks3 Reasons Why I’m Confident That Media Still Has a Promising FutureYoung New York Filmmaker Selected to Direct ABC PromoThis TV Network Built a Massive $50 Million Studio Mostly to Take on NetflixHere Are 7 Ways Networks Said They Were ‘Superior’ to Netflix at TCA Summer Press TourNBC Will Air The Tonight Show After Sunday Night Football 5 Times This FallView more in TV / Video >