Editor’s Pick Streaming & OTT Quibi Is Shutting Down After Just 6 Months By Kelsey Sutton General A Look at Google’s Marketing Strategy as It Goes Up Against the US Government By Andrew Blustein Platforms What TikTok Thinks Brands Should—and Shouldn’t—Take Away From Ocean Spray’s Viral Moment By David Cohen Programming & Performance Streaming Surges Past Studios in Ad Spend Role Reversal By Kelsey Sutton Auto General Motors’ Deborah Wahl on the Carmaker’s All-Electric Ambitions By Ryan Barwick Latest News Platforms A Look at Google’s Marketing Strategy as It Goes Up Against the US Government By Andrew Blustein Auto General Motors’ Deborah Wahl on the Carmaker’s All-Electric Ambitions By Ryan Barwick Brand Marketing There Is Such A Thing as a Free Lunch—If You’re a Trucker By Robert Klara Travel How Sonder Is Riding the Short-Term Rental Wave to Success By Ryan Barwick Adapting to Crisis Ecommerce With the Pandemic Behind It, China Prepares for a $40 Billion+ Singles Day By Lisa Lacy Adapting to Crisis Walgreens Seeks Progress, Not Perfection, During Pandemic By Paul Hiebert Sports Marketing What MLB’s Top Strategy Officer Learned About Fan Engagement During a Fan-less Season By Jameson Fleming Experiential Reese’s Made a Trick-or-Treat Robot That Roams Around Dispensing Peanut Butter Cups By Sara Spary Adweek Podcasts Podcast Listener Q&A on Yeah, That’s Probably an Ad’s 200th Episode By Ko Im C-Suite CMO Moves: SiriusXM’s Denise Karkos Shares the Importance of Putting ‘Another Single on the Board’ By Heide Palermo Adweek Podcasts Adweek Podcast: Ocean Spray’s Dreamy Timing on the Dreams TikTok By Ko Im Adweek Podcasts Gen ZEOs: Lessons From Zebra IQ’s 2020 State of Gen Z Report By Nick Gardner Magazine Magazine These Innovative Agencies Deftly Delivered Impactful Messaging in Troubling Times By Adweek Staff Magazine Best in Show: Comedy Central Pulled Out All the Stops Promoting Awkwafina Is Nora From Queens By Erik Oster CPG Hard Seltzer Brands Emphasize What Makes Them Unique to Stand Out in a Crowded Space By Kathryn Lundstrom Data Points Infographic: As Consumers Vacate Cities, They Still Crave Familiar Retail Experiences By Nicole Ortiz In case you missed it Adapting to Crisis Reese’s Made a Trick-or-Treat Robot That Roams Around Dispensing Peanut Butter Cups By Sara Spary Leadership & Talent How The Richards Group Can Keep the Business Going Amid Its Moment of Crisis By Doug Zanger Platforms What TikTok Thinks Brands Should—and Shouldn’t—Take Away From Ocean Spray’s Viral Moment By David Cohen C-Suite Philippe Krakowsky Succeeds Michael Roth as IPG CEO By Minda Smiley The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Ad of the Day Alexa Hilariously Disrupts Epic Moments in Droga5 London’s Ads About Voice Control By Sara Spary Data & Insights IPG’s Q3 Earnings Take Slight Hit as Covid-19 Fallout Continues By Minda Smiley Agencies 4A’s Advertiser Protection Bureau Tackles Misinformation By Erik Oster C-Suite Philippe Krakowsky Succeeds Michael Roth as IPG CEO By Minda Smiley Brand Marketing Brand Marketing There Is Such A Thing as a Free Lunch—If You’re a Trucker By Robert Klara Travel How Sonder Is Riding the Short-Term Rental Wave to Success By Ryan Barwick Performance Marketing Postmates Banks on Pop Culture and Plinko to Engage Consumers By Ian Zelaya Fin Tech Klarna Tempts Gamers With Free Tech Gear as Part of Its Latest Campaign By Richard Collings Creativity Creativity With A Wink, Agency Claims ‘Credit’ Pence Viral Fly Moment By Patrick Kulp Fashion Adidas Blends Surreal, Satisfying Art and ASMR in a 12-Hour Video Starring Its New Shoe By Sara Spary AdFreak Scream Remake Doubles as a Get-Out-the-Vote Ad, With 2020 as the Scary Movie By T.L. 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