Editor’s Pick

Ad of the Day

Unidentified Fast Food Mascots Sue Alpha Foods for Turning Them Into Vegans in New Ad

By Shannon Miller

Gabrielle Union: ‘My Overall Goal Is to Increase Diversity and Inclusion in a Real Way’

By Kathryn Lundstrom

Busting 5 Common Myths About AI in Content Creation

Connatix

How Your Health Care Message Can Reach Black and Brown Communities

By JinJa Birkenbeuel

Influencers & Creators

To Better Measure ROI on Influencer Marketing, CreatorIQ Acquires Tribe Dynamics

By Emmy Liederman

The news about Nielsen should be a wake-up call for the industry to unite around a common solution for the industry-wide challenge of measurement and data.

BRANDSHARE FROM ENGINE

Why Nielsen’s Failure Is an Opportunity for the Industry

Food & Beverage

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How Campbell Snacks Finds the Courage to Disrupt Itself

By Paul Hiebert

Unidentified Fast Food Mascots Sue Alpha Foods for Turning Them Into Vegans in New Ad

By Shannon Miller

McDonald’s Happy Meal Toys Will Be ‘More Sustainable’ by 2025

By Kathryn Lundstrom

Food & Beverage

How PepsiCo Is Taking a Major Sustainability Step in Promoting Its Recycled Bottles

By Stephen Lepitak

Gaming

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To Be King of Candy Crush, You’ll Have to Get Through Khloé Kardashian

Watch the First Elevate: Mobile Gaming Summit

By Breana Mallamaci

Ryan Reynolds and Rob McElhenney Announce Wrexham Will Be in EA’s FIFA 22. But Where?

By Stephen Lepitak

PlayStation Reimagines Chess as a Futuristic Battle Between Royalty and Underdogs

By Brittaney Kiefer

Brandweek

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How Campbell Snacks Finds the Courage to Disrupt Itself

By Paul Hiebert

Gabrielle Union: ‘My Overall Goal Is to Increase Diversity and Inclusion in a Real Way’

By Kathryn Lundstrom

At Target, Customer Experience ‘Is the North Star, Always’

By Rafael Canton

Google Exec Says Pandemic Has Reinvigorated Purpose-Driven Marketing

By Patrick Kulp

Promoted Content

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When Marketing Goes Haywire

Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ

How Advertisers and Publishers Are Solving Data Deprecation Challenges Together

Could Income Data Be Limiting Your Targeting Strategy?

By Windfall Data

Partner Experts

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Who Are Connected Consumers and How Can You Engage and Delight Them?

Gumtree Embraced What People Really Thought of Its Re-commerce Site and Turned It Into Creative Gold

By Ross Jauncey

3 Challenges to Improving Personalized Experiences and Engagement

By Adrienne Beck

How a Top Audio Ad Producer Is Taking on Equitable Voice Casting

By Roger Sho Gehrmann

Microlearning

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Maximize the Value of First-Party Data for Today and Tomorrow

The Power of Advertising on the Second Screen

The Keys to Building Your Customer Identity Framework

Mastering the Art and Science of Subscriber Care

Adweek Podcasts

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Adweek Podcasts

Adweek Podcast: The Little Lad Who Loves Berries and Cream

By Nick Gardner

Adweek Podcasts

Adweek Podcast: Honoring The Trevor Project

By Nick Gardner

Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

By Jordan Praitano, Julian Gamboa

Business of Marketing

How Harry’s Is Taking a New Approach to the Mental Health Crisis

By Al Mannarino

Magazine

10 Marketers Who Guided Their Brands With Resilience and Ingenuity When It Mattered Most

By Adweek Staff

Why JLo’s Star Won’t Stop Rising

By Lisa Granatstein

Adweek’s 2021 Constellation Awards Winners Epitomize the Power of Creative Collaboration

By Tiffany Moustakas

Programming & Performance

Broadcasters Expect Linear Bounce Back This Season After Pandemic Ratings Plummet

By Jason Lynch

In case you missed it

Programming & Performance

MRC Strips Accreditation from Nielsen’s National and Local TV Measurement Services

By Kelsey Sutton

Hasan Minhaj Expertly Slays FOMO in Samsung and Verizon’s First Co-Branded Campaign

By Shannon Miller

Data & Insights

Yes, Pumpkin Spice Is Arriving Earlier Each Year—Driven by Gen Z and Millennial Demand

By Kathryn Lundstrom

Sports Marketing

Tony Hawk’s Blood Was Infused Into a Skateboard Design by Liquid Death

By T.L. Stanley

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

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Influencers & Creators

To Better Measure ROI on Influencer Marketing, CreatorIQ Acquires Tribe Dynamics

By Emmy Liederman

The Future of Agencies

Making Human Connections Is Key to Keeping Remote Employees Engaged

By Kyle O’Brien

Leadership & Talent

Anomaly Berlin Taps New Leaders With Wieden+Kennedy’s Azsa West and Nadine Müller-Eckel

By Stephen Lepitak

Meow Wolf and Wieden+Kennedy Created the First ‘Transdimensional Travel Ad’

By David Griner

Brand Marketing

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Gabrielle Union: ‘My Overall Goal Is to Increase Diversity and Inclusion in a Real Way’

By Kathryn Lundstrom

The Dodo and Sesame Street Are Helping Rescue Dogs Find Homes

By Rafael Canton

Health and Wellness

Venus Williams Calls Out Health Care’s Gender Bias in Blue Shield Campaign

By T.L. Stanley

Mastercard’s Gambit: World Chess Master Magnus Carlsen Added as Brand Ambassador

By David Kaplan

Commerce

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How Campbell Snacks Finds the Courage to Disrupt Itself

By Paul Hiebert

French Ecommerce Platform Mirakl Raises $500 Million as It Looks to Expand Overseas

By Patrick Kulp

Sustainability and New Revenue Streams Are Driving Brands to Online Resale Marketplaces

By Kathryn Lundstrom

How Zillow Is Supporting Consumers Through the Hard Parts of Moving

By Emmy Liederman

CONVERGENT TV

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ViacomCBS Rolls Out Discounted Showtime and Paramount+ Streaming Bundle

By Kelsey Sutton

Programming & Performance

Family Guy Gets Serious About Covid-19 Vaccinations in Animated PSA

By Mollie Cahillane

Streaming & OTT

Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

By Kelsey Sutton

Roku Creates Shopify App for Small Businesses to Build TV Streaming Ad Campaigns

By Mollie Cahillane

Creativity

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How Your Health Care Message Can Reach Black and Brown Communities

By JinJa Birkenbeuel

Unidentified Fast Food Mascots Sue Alpha Foods for Turning Them Into Vegans in New Ad

By Shannon Miller

Serena Williams to Star as Wonder Woman in a Comic Book Series From DirecTV

By Sara Century

Adweek Podcasts

Adweek Podcast: The Little Lad Who Loves Berries and Cream

By Nick Gardner

Inside the Brand

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Women Trailblazers

HBO Max’s Jackie Gagne Is Letting Black Audiences Know They Are Seen, Heard and Valued

How An Engaged Community Keeps Peloton Pedaling Its Way to Success

By Julian Gamboa

3 Themes for Micro-influencers to Keep in Mind When Working with Brands

By Joel Nomdarkham

Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

By Jordan Praitano, Julian Gamboa

Media

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Someone Is Trolling Politico by Redirecting Its New Product to a Rival Website

By Mark Stenberg

Portal From Facebook Unveils Portal Go, Next-Generation Portal+

Columnist Network

For Brands That Follow Creator Trends, the Possibilities Are Endless

Diversity, Equity and Inclusion

The Pulitzer Center Takes Over Facebook’s Lift Black Voices Hub

Performance Marketing

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Customer Experience

Despite Some Risks, More Brands Are Blowing Up Consumers’ Phones With Texts

By Emmy Liederman

Performance Marketing

How Your B-to-B Marketing Strategy Can Pack an Emotional Punch

Restaurants That Thrived During Covid Can Thank On-the-Go Diners

By Chris Kuenne

How Oats Overnight Puts Subscribers ‘in the Driver’s Seat’

Programmatic

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Navigating the Virtual Wild West That Is Programmatic Advertising

By Sonja Kristiansen

The Crypto Crackdown: How Ad Regulators and Platforms Are Targeting Scammers

By Stephen Lepitak

The Future of Identity

Apple iOS 15 Has Marketers Poised for Hardship

By Ronan Shields

Adobe and Yahoo Strike Identity Pact

By Ronan Shields

Social Marketing

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Pinterest Predicts Sees 80% Success Rate for 2021

Twitter Official Partner Program Welcomes 7 New Members

TikTok Welcomes the Return of Broadway Shows

Reddit Marks Anniversary of Opening UK Office With Brand Marketing Campaign