EDITOR'S PICKS Children in Poverty Pick Their Own Sponsors in This Sweet Video That Flips Fundraisingby David GrinerChildren in Poverty Pick Their Own Sponsors in This Sweet Video That Flips Fundraisingby David GrinerChildren in Poverty Pick Their Own Sponsors in This Sweet Video That Flips Fundraisingby David GrinerChildren in Poverty Pick Their Own Sponsors in This Sweet Video That Flips Fundraisingby David GrinerAd Tech & Mar TechDentsu Aegis Network Folds Fetch Into iProspect to ‘Enhance Both Offerings’by Erik OsterAd of the DayBorderlands 3 Is Invading Bland Ads With Enjoyably Chaotic Resultsby David GrinerAmazonAmazon Makes a Climate Pledge, But Not the One Employees are Asking Forby Lisa LacyAdFreakLil’ Wayne Is the Worst Teammate Anyone Could Ask for in New Ubisoft Game Adby Shannon MillerWunderman Thompson Retains Creative Duties for Marine CorpsWPP agency will provide marketing and advertising support for recruiting efforts.Even Tinder Is Getting Into the Original Content Business With Swipe NightThe interactive weekly series will let Tinder users make choices about the direction of the story and the choices of the characters. How Downton Abbey’s Score Became One of Its Most Powerful Brand AssetsLongtime M&C Saatchi Leader Huw Griffith Dies at Age 55The Road to Brandweek: Sephora’s Deborah Yeh on Navigating ‘Insta-Judgment’ CultureHow to Stay on Top of Marketing Tech; Burger King Is Melting Toys: Friday’s First Things FirstThis Direct-to-Consumer Startup Wants to Make America’s Lawns Toxin-FreeWieden + Kennedy London’s Iain Tait Discusses the Agency’s Climate Change InitiativesLinkedIn CMO Shannon Brayton Is Leaving at the End of the Year Popular Now 1 Retargeting: Here’s Why Products Seem to Follow You on Social 2 Lil’ Wayne Is the Worst Teammate Anyone Could Ask for in New Ubisoft Game Ad 3 These Painfully Accurate Spotify Ads Want You to Get Back to Raging, Not Just Aging 4 Why It Took Lay’s 2 Years to Redesign a Bag of Potato Chips 5 Facebook Details 3 New Interactive Ad Options How Downton Abbey’s Score Became One of Its Most Powerful Brand AssetsLongtime M&C Saatchi Leader Huw Griffith Dies at Age 55The Road to Brandweek: Sephora’s Deborah Yeh on Navigating ‘Insta-Judgment’ CultureHow to Stay on Top of Marketing Tech; Burger King Is Melting Toys: Friday’s First Things FirstThis Direct-to-Consumer Startup Wants to Make America’s Lawns Toxin-FreeWieden + Kennedy London’s Iain Tait Discusses the Agency’s Climate Change InitiativesLinkedIn CMO Shannon Brayton Is Leaving at the End of the Year 40 Years Bold Highlights and head-scratchers from four decades of Adweek Read more > Highlights and head-scratchers from four decades of Adweek These 5 Pre-Internet Technologies Revolutionized How We Eat, Shop and Liveby Robert KlaraInside the Friends 25th Anniversary Experience in New Yorkby Dianna McDougallWhat Adweek Means to These Women Trailblazersby Chris AriensOnce Upon a Time, the DeLorean Promised to Lay Rubber Through the Automotive Industryby Robert Klara This Week's Issue The hottest topics from the newest Adweek The hottest topics from the newest Adweek Artificial IntelligenceWhy Weather Data Is the Hottest New Commodity for Brands and Businessesby Patrick KulpArtificial IntelligenceWill the Trump Administration Render Access to Free Weather Data a Thing of the Past?by Patrick KulpHotelsMarriott Is Starting to Look a Lot Like a Media Companyby Josh SternbergData PointsInfographic: Retail Spending Over Time by Vertical and Regionby Sammy Nickalls In Case You Missed It Get caught up on all of the informative, inspiring and interesting reads Get caught up on all of the informative, inspiring and interesting reads SustainabilityThis ‘Climate Pen,’ With Ink Made From Carbon Dioxide, Was Just Given to World Leadersby Patrick KulpSustainabilityWieden + Kennedy London’s Iain Tait Discusses the Agency’s Climate Change Initiativesby Minda SmileyVoice4 Steps for Inspiring Marketers to Take Climate Change Seriouslyby Lucy von SturmerSustainabilityBritish Agency Execs Make Fighting Climate Change Part of Their Jobby Minda SmileySustainabilityUnilever Is Using 100% Renewable Electricity on 5 Continentsby Diana PearlClimate ChangeHP Debuts First Personal Computer Made With Ocean-Bound Plasticsby Patrick KulpSustainabilityFacing Climate Change and Overtourism, Norway Shifts Its Marketingby Ryan BarwickSustainabilityCurated Marketplaces Are Helping Consumers Discover Sustainable Brandsby Kaleigh MooreGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagram Adweek 2020: Behind the Brand Messaging of All the Presidential Candidates Agencies Ad Tech & Mar TechDentsu Aegis Network Folds Fetch Into iProspect to ‘Enhance Both Offerings’by Erik OsterAccountsWunderman Thompson Retains Creative Duties for Marine Corpsby Minda SmileyLil’ Wayne Is the Worst Teammate Anyone Could Ask for in New Ubisoft Game AdLongtime M&C Saatchi Leader Huw Griffith Dies at Age 55Own the Customer Experience With Brand Digital CommerceWieden + Kennedy London’s Iain Tait Discusses the Agency’s Climate Change InitiativesBurger King Caught Customers Napping for Ads About How Filling Its Sandwiches Are3 Ways Creatives of Color Can Battle the Self-Doubt That Tokenism BreedsView more in Agencies > Brand Marketing BrandweekThe Road to Brandweek: Sephora’s Deborah Yeh on Navigating ‘Insta-Judgment’ Cultureby Diana PearlVoice4 Tips for Dealing With the End of Millennials’ Reignby Nicola DaviesHow Downton Abbey’s Score Became One of Its Most Powerful Brand AssetsHow to Stay on Top of Marketing Tech; Burger King Is Melting Toys: Friday’s First Things FirstBrandweek’s Constellation Awards Finalists RevealedThis Direct-to-Consumer Startup Wants to Make America’s Lawns Toxin-FreeBurger King Is Removing Plastic Toys From Kids Meals in the UKRefinery29 and Eloquii Team Up to Create a Crowdsourced Plus-Size CollectionView more in Brand Marketing > Inside the Brand A community for marketers to learn, grow and be inspired A community for marketers to learn, grow and be inspired Closca’s Co-founder On Using Data and Design to Drive Sustainability by Nick Gardner How Jebbit Is Changing The Way Brands Collect First-Party Data by Heide Palermo Reddit COO On Balancing Professional Progression With Humbleness by Lisa Granatstein CMOs from Jacksonville Jaguars and Activision Blizzard Esports Talk Blurred Lines Between Athletes, Gamers and Fans by Nadine Dietz View more > Creativity Ad of the DayChildren in Poverty Pick Their Own Sponsors in This Sweet Video That Flips Fundraisingby David GrinerSustainabilityThis ‘Climate Pen,’ With Ink Made From Carbon Dioxide, Was Just Given to World Leadersby Patrick KulpAs Obama’s ‘It’s On Us’ Program Turns 5, Powerful PSAs Get Personal on Sexual AssaultI Tried a KFC Doughnut Sandwich, and Here’s What You Need to KnowPepsi Made an Orange Bottle Celebrating Sunday Night Football’s Return to ClevelandVisual Design Tools Need to Be Revamped to Help Improve Advertising CreativePrepare Yourself. This Ikea Ad About the Bond Between 2 Dogs Is Powerful StuffSexy Colonel Sanders; Digital Avatars for Hire; How to Creatively Use Slack: Friday’s First Things FirstView more in Creativity > Digital Social Pro DailyFacebook Says It Has Suspended ‘Tens of Thousands’ of Apps Since March 2018by David CohenSocial Pro DailyCreators React to Changes in YouTube’s Requirements for Verificationby David CohenTwitter Releases More Datasets on Accounts Removed for State-Backed ActivitiesAmazon Makes a Climate Pledge, But Not the One Employees are Asking ForTwitter: Here’s How to Share Content from Pandora in a TweetTwitter Extends Test of Hiding Replies to Tweets to the U.S., JapanFacebook Sets Its Next 3 iD8 Local Events for DevelopersFacebook Deals With More Coordinated Inauthentic Behavior, This Time in SpainView more in Digital > Programmatic Ad Tech & Mar TechInside the IAB Tech Lab’s New Consumer Privacy Proposalsby Ronan ShieldsProgrammaticInnovid Acquires Herolens, Proving Ad-Tech Mergers Are Still Going Strongby Shoshana WodinskyProgrammaticXandr Adds Bloomberg and Vudu to Its Communityby Ronan ShieldsAd Tech & Mar TechHow Oracle Is Acclimating to a Pro-Privacy Climateby Ronan ShieldsView more all coverage > TV / Video Programming & PerformanceEven Tinder Is Getting Into the Original Content Business With Swipe Nightby Kelsey SuttonAdFreakBaywatch Pulled Off an Impressive Prank With This Fake History of Its Color Paletteby David GrinerPeacock, the Name of NBCUniversal’s Streaming Service, Stands Out—for Better or WorseCBS Marketing Chief George Schweitzer Will Leave Next Year, Passing the Baton to Amazon’s Mike BensonThe Big Bang Theory Joins Friends at HBO Max, Which Has Landed Exclusive Streaming RightsNBCUniversal Sets a Name and Content Slate for Its Upcoming Streaming ServiceHow National Geographic’s Shows Tackle Climate Change Without Seeming Like ‘Homework’What the 5 Broadcast Network Chiefs Have Planned for the Fall TV SeasonView more in TV / Video >