BRANDWEEKBrands Need to Be Prepared for the Inevitable Crisis, Bozoma Saint John SaysTake a Tour of Target's Redesigned Store of the Futureby Katie RichardsThese 10 Comeback Brands Maximized Their Moment and Recaptured Their Cool Factorby T.L. StanleyHow Away Shook Up the Sleepy Luggage Market With a Simple, Colorful Carry-Onby Robert KlaraThe Marketing Geniuses Behind Burger King and Anheuser-Busch Reveal Their Trade Secrets, to Each Otherby Kristina MonllosEDITOR'S PICKSDunkin' Drops the 'Donuts' as the Latest Brand to Shorten Its Nameby Sammy NickallsDunkin' Drops the 'Donuts' as the Latest Brand to Shorten Its Nameby Sammy NickallsDunkin' Drops the 'Donuts' as the Latest Brand to Shorten Its Nameby Sammy NickallsDunkin' Drops the 'Donuts' as the Latest Brand to Shorten Its Nameby Sammy NickallsLeadership & TalentWPP Officially Merges VML and Y&R, Creating a New 'Brand Experience Agency'by Patrick CoffeeAgencies2 Creatives Send Soap Gift Boxes to NRA-Backed Senators With Ominous 'Blood on Your Hands' Messagingby Erik OsterPublishers & PlatformsFox Will Sell Its Stake in Sky to Comcast in a $15 Billion Dealby Jason LynchCreativity1,600 Men Signed an Ad in Today's NYT Supporting Dr. Blasey Ford and Honoring Anita Hillby David GrinerThe NYC Marathon Showcases Powerful Stories to Excite Runners and Spectators This Race Season26 inspirational stories guide the organization’s marketing strategy.ABC's 'A Million Little Things' Campaign Includes a Suicide PSA and Nods to 'This Is Us'The network gave up promo time to air the public service announcement after tonight’s premiere.Alibaba Is Introducing a Hotel Room Service Robot Next MonthRemember When Taco Bell Bought the Liberty Bell? No? Better Watch ThisShopping for a Voice Assistant Becomes a Nightmare Hellscape in This Ad for 'the Good Robot'Instagram Co-Founders Abruptly Depart, Leaving the Company’s Path Forward UnclearWill Michael Kors' Acquisition Turn Versace Into a Midbrow Brand?Under Armour Names Tommy Hilfiger Veteran as Its New CMOCan CBS Make Murphy Brown a Hit, Again?Popular Now1 WPP Officially Merges VML and Y&R, Creating a New ‘Brand Experience Agency’2 Dunkin’ Drops the ‘Donuts’ as the Latest Brand to Shorten Its Name3 1,600 Men Signed an Ad in Today’s NYT Supporting Dr. Blasey Ford and Honoring Anita Hill4 Instagram Co-Founders Abruptly Depart, Leaving the Company’s Path Forward Unclear5 Brands Need to Be Prepared for the Inevitable Crisis, Bozoma Saint John SaysAlibaba Is Introducing a Hotel Room Service Robot Next MonthRemember When Taco Bell Bought the Liberty Bell? No? Better Watch ThisShopping for a Voice Assistant Becomes a Nightmare Hellscape in This Ad for 'the Good Robot'Instagram Co-Founders Abruptly Depart, Leaving the Company’s Path Forward UnclearWill Michael Kors' Acquisition Turn Versace Into a Midbrow Brand?Under Armour Names Tommy Hilfiger Veteran as Its New CMOCan CBS Make Murphy Brown a Hit, Again?This Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekBrand MarketingKevin Hart Just Might Be the Hardest-Working Man in Brandingby Kristina MonllosAgenciesShops Are Increasingly Pivoting to Production as the Race to Make Faster, Cheaper Content Heats Upby Patrick CoffeeBrand MarketingHow Do Brands Respond to Periods of Uncertainty? By Going Metaby Katie RichardsData & InsightsInfographic: In a Screen-Filled World, Word of Mouth Is Still Keyby Sammy NickallsProgrammaticSocial Pro DailyeMarketer: Snapchat’s Self-Serve Platform Means More Advertisers, Less Revenueby David CohenProgrammaticAT&T Unveils Xandr, Its Newly Rebranded Ad-Tech Unitby Ronan ShieldsPublishers & PlatformsSmall Businesses Can Now Create Pinterest 'Shop the Look' Pins With New Self-Service Toolby David CohenAd Tech & Mar TechAdobe and Salesforce Up Their Mar-Tech Arms Race With Their Recent Product Launchesby Ronan ShieldsView more all coverage >Nike and Colin KaepernickThe latest on 2018's most talked about adThe latest on 2018's most talked about adHow Nike's Colin Kaepernick Ad Looks to Democrats and Republicans Based on Neuroscienceby Marty SwantOn the Adweek Podcast: The Ad That Changed 2018by Aneya FernandoDespite Initial Blowback for Its Controversial Kaepernick Ad, Nike's Sales and Stock Increaseby Diana PearlAs Nike Controls the Conversation With Its Kaepernick Ad, the NFL Must Decide What It Stands Forby Diana PearlView more all coverage >Digital Transformation PlaybookIN PARTNERSHIP WITHInfographic: Has Mar Tech Paid Off for Marketers?by Erik Wander5 Rules for Creating a Compelling User Experience for Your Customersby Dan Tynan5 Ways to Humanize Platforms and Develop a Deeper Connection With Consumersby Deb CorraoWhy User Experience Design Is So Hard for Brands to Get Rightby Dan TynanView more in Digital Transformation >Streaming in a Connected WorldIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsCreativityRyan Reynolds' Snarky Out-of-Office Emails Are So Popular, They Melted His Gin Brand's Serversby David GrinerAgenciesPapa John's Founder Creates Website Begging Employees to Help Save 'Our Life's Work'by Lindsay RittenhouseAdFreakIf You Click on the Idiotic Offer in Snickers' New Banner Ad, the Brand Asks If You're OKby David GrinerAd of the DayLin-Manuel Miranda Takes You on a Very Personal Neighborhood Tour in AmEx's New Adby Gabriel BeltroneBrand MarketingOMG, Can P&G Literally Trademark LOL? WTF!by Lindsay RittenhouseAgenciesLand O'Lakes Spotlights Female Farmers in Its Feminist Reimagining of 'Old MacDonald Had a Farm'by Lindsay RittenhouseAdFreakThe Last Blockbuster Standing Now Has a Craft Beer Brewed in Its Honorby Doug ZangerAd of the DaySerena Williams' 'Voice of Belief' Sets the Tone in Poignant Nike U.S. Open Adby Erik OsterGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHere's the Toys R Us Rebranding That Never Saw the Light of DayAgenciesLeadership & TalentWPP Officially Merges VML and Y&R, Creating a New 'Brand Experience Agency'by Patrick CoffeeAgenciesNew Database for Uncovering Female Talent in the Ad Industry Targets Junior, Mid-Level Creativesby Lindsay RittenhousePartners in Crime Leans on Freelancers to Shake Up Agency-Client RelationshipsWunderman Acquires Majority Stake in Marketing Technology Performance Company EmarkMullenLowe Names New Chief Strategy Officer of U.S. NetworkOgilvy Looks to the Future as It Celebrates Its 70th AnniversaryShops Are Increasingly Pivoting to Production as the Race to Make Faster, Cheaper Content Heats Up5 Steps Toward Reinventing Your Agency and Becoming Full ServiceView more in Agencies >Brand MarketingVoiceHow to Build Consumer Trust in the Fourth Industrial Revolutionby Jon Suarez-DavisBrand MarketingThe NYC Marathon Showcases Powerful Stories to Excite Runners and Spectators This Race Seasonby Katie RichardsBrands Need to Be Prepared for the Inevitable Crisis, Bozoma Saint John SaysDunkin' Drops the 'Donuts' as the Latest Brand to Shorten Its NameWill Michael Kors' Acquisition Turn Versace Into a Midbrow Brand?Under Armour Names Tommy Hilfiger Veteran as Its New CMOHow the New Era of Marketing Is Shepherded In as Digital and OOH CollideTake a Peek Inside Denny's New Mammoth Rolling RestaurantView more in Brand Marketing >CreativityCreativity1,600 Men Signed an Ad in Today's NYT Supporting Dr. Blasey Ford and Honoring Anita Hillby David GrinerCreativityHBO's All-Star Cast Quietly Urges Americans to Vote in a Powerful Spotby Lindsay RittenhouseShopping for a Voice Assistant Becomes a Nightmare Hellscape in This Ad for 'the Good Robot'4 Ways AI Will Help Overwhelmed Designers Refocus Their Energy on CreativityGot Drugs? You Can Trade Them for Designer Clothes at This Brand's Pop-Up ShopRyan Reynolds Launches Gin Partnership With Richard Branson, Who Immediately Regrets ItThis Designer Rejected a 6-Figure Salary at Apple to Become Partner at Age 25IHOP Created a Pumpkin Pancake Beer, Literally Infused With Buttermilk Pancake MixView more in Creativity >DigitalSocial Pro DailyUnmetric: The Cleveland Browns Turned Social Networks Into the Dog Pound in Weeks 1-3by David CohenSocial Pro DailyLinkedIn Further Integrates With ‘Corporate Sibling’ Microsoft Office 365by David CohenFacebook Is Helping Underrepresented and Female Students Learn Computer ScienceStrict Data Transparency Needs to Lead the Fight in Digital Mobile MarketingAlibaba Is Introducing a Hotel Room Service Robot Next MonthPinterest Is Opening Up Its First Office in Canada Next MonthTwitter Brought the Fantastic Beasts: The Crimes of Grindelwald Trailer to BillboardsNielsen Social Content Ratings, Week of Sept. 17: 70th Primetime Emmy Awards Take the TrophyView more in Digital >TV / VideoPublishers & PlatformsFox Will Sell Its Stake in Sky to Comcast in a $15 Billion Dealby Jason LynchProgramming & PerformanceABC's 'A Million Little Things' Campaign Includes a Suicide PSA and Nods to 'This Is Us'by Jason LynchNBC Is Counting on Fans of Its Chicago Dramas to Sustain an Entire Night of ProgrammingNetflix Is Releasing Season 2 of Making a Murderer Next MonthAfter Avoiding the Sophomore Slump, This Is Us Is NBC’s Best Hope to Maintain Its Demo LeadHow Streaming Services Like Showtime and Hulu Combat Subscriber ChurnCan CBS Make Murphy Brown a Hit, Again?Robert Greenblatt’s Parting Thoughts on NBC, This Is Us and Rescuing Brooklyn Nine-NineView more in TV / Video >Burberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here's What We Got