Editor’s Pick Super Bowl Rihanna Will Headline Super Bowl 57 Halftime Show By Mollie Cahillane Streaming & OTT Netflix’s Ad Tier Is Coming Soon—and Media Buyers Have Many Questions By Bill Bradley & Catherine Perloff Brandshare Will Consumers Greet Your Ads With “Ho Ho Ho” or “Ho Hum” This Holiday Season? Vericast Automotive Hyundai and BTS Just Dropped a 2022 World Cup Song By Rebecca Stewart Creative Thinkers Creative Flavor: Mary Monroy Is Ready for the Next Evolution of Advertising By Sara Century BRANDSHARE FROM VIDEOAMP In Economic Uncertainty, Don’t Slash Ad Spend, Slash Ad Waste Experiential View All Fashion & Apparel Spring Studios and IMG Unite Tennis With New York Fashion Week By Natalie Venegas Leadership & Talent Raves, Merch Drops and Games: How Complex’s Neil Wright Does Experiential By Mark Stenberg Experiential Experiential Captivates Consumers as Brands and Agencies Eye the Next Big Collaboration By T.L. Stanley Experiential Adweek’s 2022 Experiential Awards: Celebrating the Best Innovative Activations By Kennyatta Collins, Sara Century Programming & Performance View All Super Bowl Rihanna Will Headline Super Bowl 57 Halftime Show By Mollie Cahillane Programming & Performance How FX’s Welcome to Wrexham Breaks the Sports Documentary Mold By Mollie Cahillane Streaming & OTT Fox Entertainment CEO Charlie Collier Exits for Roku By Mollie Cahillane Streaming & OTT Netflix’s Ad Tier Is Coming Soon—and Media Buyers Have Many Questions By Bill Bradley, Catherine Perloff Augmented Reality View All Artificial Intelligence NBA All-Star Luka Dončić Turns Over TikTok Account to His AI Alter Ego By David Cohen Augmented Reality Allure Best of Beauty Issue Includes AR Lip, Cheek and Eye Lenses From Snap By David Cohen Artificial Intelligence JCPenney Brings Artificial Intelligence to the Makeup Counter By Lisa Lacy Augmented Reality Snap, Ipsos: Consumers Begin Turning to AR for Practical Purposes, Like Shopping By David Cohen Promoted Content View All Quiz: Test Your Knowledge of Classic TV Advertising By MNTN 5 Lessons for Planning Your First In-person Conference Since the Pandemic By Paige O’Neill, CMO, Sitecore Confessions of a Confused Consumer By PayPal How Crunchyroll, Hasbro and Mastercard Tap Fandoms By Melissa Schumer, President of Digital Entertainment and Gaming, RCPMK Partner Experts View All 3 Ways Creator Platforms Help You Build Better Campaigns By Todd Pasternack Storytelling Isn’t Child’s Play—It’s Your Best Tool to Connect, Engage and Persuade By Kate Sirkin How Booking.com Breaks Down Barriers for LGBTQ+ Travelers By Stéphane Mead and Tom van Gessel Team Up With Your Frenemies to Stay Agile By Valerie Bischak Microlearning View All What Is Incrementality and Why Is It Critical for Proving ROI? The Keys to Building Your Customer Identity Framework Do You Know How to Reach, Engage and Delight Connected Consumers? Connected TV Enables Effective Audience-First Advertising Adweek Podcasts View All Women in Sports MPWIS Podcast: Miami Marlins General Manager Kim Ng on What It Takes to Be a Leader By Mollie Cahillane Metaverse Marketing Podcast Adweek’s Metaverse Marketing Returns for Season Two By Al Mannarino Adweek Podcasts The Speed of Culture: Staying Culturally Relevant as a Brand Today By Adweek Staff Adweek Podcasts Home / Work Podcast: Fairness and Equality at Home With Thomas Ranese and Brian Jackson By Al Mannarino Magazine Programming & Performance With His New Global Media Company, Kevin Hart Shakes Up Hollywood—and Madison Avenue By Jason Lynch Experiential Adweek’s 2022 Experiential Awards: Celebrating the Best Innovative Activations By Kennyatta Collins & Sara Century Experiential Experiential Captivates Consumers as Brands and Agencies Eye the Next Big Collaboration By T.L. Stanley Programming & Performance Broadcast Chiefs Share Their Fall TV Strategies in a Changing Landscape By Bill Bradley In case you missed it Metaverse If Brands Want Web3 to Be Safe, They Need to Build It That Way By Rebecca Stewart Platforms Why Marketers Still Aren’t Sold on Social Shopping By Catherine Perloff Search Engine Optimization The Rise of Intent Media: How SEO Is Molding the Media Industry in Its Image By Mark Stenberg Branding Is the Branded Entertainment Renaissance Finally Here? By Brittaney Kiefer The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All CPG & Grocery Ken Jeong Tickles the Funny Bone in New Campaign for ThermaCare By T.L. Stanley Voice Equal Partnership? Why Companies Need to Ditch Maternity and Paternity Leave By Naomi Duckworth Media Agencies Omnicom Brings Transact, Its Tech-Powered Ecommerce Consulting Practice, to North America By Olivia Morley Accounts Brands Find It Painful to Address Agencies’ Most Pressing Pitching Problems By Jameson Fleming Brand Marketing View All Branding Artsy CMO Everette Taylor Steps Down By David Kaplan Voice What Marketers Can Learn From the NFL’s Big Miss During Hispanic Heritage Month By Mita Mallick Super Bowl The NFL Names Apple Music as Super Bowl Halftime Show Sponsor By Paul Hiebert CPG & Grocery Marketing Morsels: Airheads Takes Fake Money, Argent Suits Up for Election Season and More By Jess Zafarris Commerce View All Metaverse Alibaba Brings Luxury Shopping Into the Metaverse By Patrick Kulp Voice Patagonia Climbs. How Other Purpose-driven Brands Can Follow By Alex Lewis Ecommerce Havas Bolsters Ecommerce Arm With Expert Edge Acquisition By Rebecca Stewart Food & Beverage Gopuff’s Latest Private Label Brand Debuts With NBA Star Chris Paul By Samantha Nelson CONVERGENT TV View All Super Bowl Rihanna Will Headline Super Bowl 57 Halftime Show By Mollie Cahillane Programming & Performance How FX’s Welcome to Wrexham Breaks the Sports Documentary Mold By Mollie Cahillane Streaming & OTT Fox Entertainment CEO Charlie Collier Exits for Roku By Mollie Cahillane Streaming & OTT Netflix’s Ad Tier Is Coming Soon—and Media Buyers Have Many Questions By Bill Bradley, Catherine Perloff Creativity View All Creative Thinkers Creative Flavor: Mary Monroy Is Ready for the Next Evolution of Advertising By Sara Century Creative Thinkers Creative Flavor: For Lixaida Lorenzo, a Real Love Started With Fake Ads By Sara Century Creative 20 Years Later, City of God Gets an Unexpected Sequel in Short Film by Vivo and Motorola By Sara Century Creative These Billboards Are So Fresh You Can Harvest Fruit and Veg Through Them By Rebecca Stewart Inside the Brand View All CMO Moves From Classroom to Boardroom, Adweek’s New Leadership Team on Bridging the Gap of Education in Marketing By Ann Marinovich CMO Moves Tricia Melton, CMO of Kids, Young Adults and Classics, Warner Brothers Discovery – Leveraging Legendary IP for Memorable Campaigns By Luz Corona Commerce Week How New Balance Became a Legacy Disruptor By Alexandra Bower Commerce Week How Rent the Runway Prioritizes Access Over Excess By Alexandra Bower Media View All Platforms Dislike Button Globally Rolled Out on TikTok By David Cohen Platforms TikTok: How to Save a TikTok Now Post By Brandy Shaul Platforms TikTok Ups Post Descriptions to 2,200 Characters By David Cohen Platforms TikTok: How to Turn Off Daily TikTok Now Push Notifications By Brandy Shaul Performance Marketing View All Sports Marketing This Year’s World Cup Is a Key Performance Marketing Opportunity for US Brands By Daniel Avshalom, Ozan Can Şişman Personalization Personalization and Privacy Can Live Under One Roof By Myles Kleeger Direct Mail Marketing Why the Surprising Rise of Direct Mail Is No Surprise at All By Joy Gendusa Awards & Honors Adweek 2022 Readers’ Choice: Best of Tech Partner Awards By Lucinda Southern Programmatic View All Platforms Mozilla Report Finds People Rarely Divert From Pre-installed Browsers By Trishla Ostwal Social Media Meta Sued for Tracking Users, Flouting Apple’s Privacy Rules By Trishla Ostwal Data California’s New Age Verification Rule May Expose Its Vulnerable Population By Trishla Ostwal Platforms Flo’s Anonymous Mode Is a Small Win in Protecting People’s Privacy By Trishla Ostwal Social Marketing View All Artificial Intelligence NBA All-Star Luka Dončić Turns Over TikTok Account to His AI Alter Ego By David Cohen Politics Political Ads Were Already a No-Go, But TikTok Cracks Down on Fundraising By David Cohen Chat & Messaging WhatsApp, NBA Superstar Giannis Antetokounmpo Team Up on Short Film By David Cohen Publishing TikTok Beefs Up #BookTok With Penguin Random House By David Cohen
