Editor’s Pick Sports Marketing Lego Campaign Shows What Happens When Girls Are Free to Play Anything By Stephen Lepitak Adweek Podcasts Adweek Podcast: Unpacking the Consumer Journey By Rebecca Stewart & Luz Corona Adweek Branded Say No to Bad Mobile Advertising InMobi Metaverse ‘Metaverse Is Not Dead’: Investment Turns to Interoperability and Success Metrics By Trishla Ostwal Food & Beverage Kraft Mac & Cheese Takes Comfort to Epic Proportions in Feel-Good Ads for New Frozen Range By Sara Century FROM ADWEEK BRANDED WITH DATONICS Third-Party Data Is as Important as Ever Augmented Reality View All Augmented Reality Snapchat Highlights ‘Advanced’ AR Lenses, Introduces AR Learning Hub By Brandy Shaul Augmented Reality Snapchat Celebrates Beauty Brands With New AR Lenses By Brandy Shaul Augmented Reality Bacardi Incorporates AR in Its ‘Do What Moves You’ Summer Campaign By Brandy Shaul Augmented Reality Kroger to Add Digital Smart Screens to 500 U.S. Stores By Brandy Shaul B-to-B View All Artificial Intelligence Adobe Continues AI Push With Latest Generative Image Tool By Trishla Ostwal B-to-B This Could Be the ‘Golden Age’ of B-to-B Marketing By Stephen Lepitak B-to-B ZoomInfo CMO Bryan Law Guides B-to-C Companies Through B-to-B Basics By Jason Notte B-to-B B-to-B Marketers Find Corporate Gifting Wildly Successful—When Infused With Data By Jason Notte Promoted Content View All Clean Rooms Are Not the Solution for a Cookieless Future By Kristina Prokop, CEO and Co-founder, Eyeota The Forever Fan Is the Sports Buff That Brands Need to Know By Craig Sloan, COO, Playfly Sports The New Way to Measure Social By Dash Hudson Enhance the Fan Experience With Augmented Reality By Tom Emrich, Director of Product Management, Niantic Partner Experts View All How Visionworks Increased Conversions by Bringing Customers Into Focus By Matt Feczko 4 Tips for Media Planners and Buyers to Unlock Value With Retail Media Networks By Michelle Weiskittel Why Precision CTV Is Essential for DTC Brands By Brad Tipper Contextual Advertising Paves the Way for New Marketing Opportunities By Jason Andersen Microlearning View All Organize and Leverage Your Measurement Toolbox Key Steps for Account-Based Marketing Success The Keys to Building Your Customer Identity Framework What Is Incrementality and Why Is It Critical for Proving ROI? 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