Editor’s Pick

NexTech

CEO Mark Read Discusses WPP’s Data-Focused Shift Toward a New Digital Age

By Ronan Shields

Ad Tech

Meet the Winners of the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

By Cat Weaver

BRANDSHARE

What’s in a (Brand) Name? How the Pandemic Tested Consumer Loyalty

By Momentive

Sports Marketing

Peacock Gets an Olympic-Size Promotion a Year Later Than Expected

By Kelsey Sutton

Voice

What the Latest Move by Google on Cookie Deprecation Really Means for Marketers

By Katherine Strieder

Advances in machine learning are opening up a more nuanced and sophisticated approach to contextual targeting. But it’s up to advertisers to ask the right questions.

BRANDSHARE FROM GUMGUM

‘Filthy, Sexy Pasta’ Isn’t What Your Keyword Analysis Thinks It Is

Sports Marketing

Sports Marketing

Peacock Gets an Olympic-Size Promotion a Year Later Than Expected

By Kelsey Sutton

a woman doing a sit-up

Retailing

Dick’s Sporting Goods Aims to Empower Women Athletes Across America With Olympic Tie-In Ad

By Stephen Lepitak

Sports Marketing

Cleveland Indians Are Now Cleveland Guardians

U.S. Olympic Men's Basketball

Streaming & OTT

Here’s Why You Might Have to Pay to Watch US Olympic Men’s Basketball

By Kelsey Sutton

Travel & Transportation

American Cruise Lines river cruise in Puget Sound

Travel & Transportation

A River Runs Through It: Small Cruises Are Back—But Pandemic Challenges Complicate Resurgence

Travel & Transportation

Marriott Bonvoy, Pinterest Team Up on in-App Immersive Quiz

The Airbnb location in France

Travel & Transportation

Airbnb and Volvic Water Are Offering an Eco-Friendly Stay Amid 80 Volcanoes in France

By T.L. Stanley

Away's 4th of July ad

Travel & Transportation

Away Wants Americans To Celebrate Independence Day By Fleeing The Country

By Emmy Liederman

Fin Tech

Fin Tech

Visa Rebrands for the Digital Economy

By Paul Hiebert

A bull stands in a meadow lined with trees.

Fin Tech

Think Crypto Is Just for Geniuses? That’s B.S., Says Challenger Brand’s Debut Campaign

By Brittaney Kiefer

Fin Tech

In the Year of Covid-19, Tech Companies Dominate Kantar’s Most Valuable Brands List

By Stephen Lepitak

CMO Reboot Playbooks

Building a Movement Fueled by the Social Currency of Content

By Julian Gamboa

Promoted Content

4 Best Practices to Ensure Your Product Stands Out on the Digital Shelf

By Tony Neary, Chief Creative Officer, Olberding Brand Family

How Marketers Can Better Understand the American Gambler

By Hoang Nguyen, Business Data Journalist, YouGov

Print Works and Here’s the Brain Science to Prove It

By Tonya Powers, Director of Marketing Production Print Solutions, Canon Solutions America

Digital Transformation Has Come for the Ad Sales Business

By Christopher S. Dean, VP and GM, Media Cloud, Salesforce

Partner Experts

What’s Your Strategy for Thriving in a First-Party Data World?

By Dennis Ellis

Forward-Thinking Marketers Know That More Viewing Options Means Happier Movie Fans

By Alison Smith

2021 Cannes Lions Proves That Audio Campaigns Are Innovating More Than Ever

By Roger Sho Gehrmann

How Geico Became One of the Most Followed Brands on YouTube

By Ross Jauncey

Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

Adweek Podcasts

CMO Moves

Carter’s Inc. Jeff Jenkins Shares How the Brand Is Bringing Childhood Dreams to Life

By Jordan Praitano

Business of Marketing

C-Suite Leaders from Hulu, Snap and Harry’s Join Season 2 of The Business of Marketing

By Al Mannarino

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: The Art of the Publicity Stunt

By Nick Gardner

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: Mad Men. Furious Women.

By Nick Gardner

Magazine

Women Trailblazers

Tracee Ellis Ross Is on a ‘Juicy and Joyful’ Journey to Celebrate Authentic Beauty

By Lisa Lacy

Women Trailblazers

Adweek’s Women Trailblazers: 35 Inspirational Leaders Improving the Future for Us All

By Adweek Staff

Connected TV

Roku Changes the AVOD Game by Turning Quibi’s Lemons Into Lemonade

By Mollie Cahillane

Voice

4 New Rules for Handling Business as the Pandemic Changes Everything We Once Knew

By Ashley Walters

In case you missed it

Cannes Lions

Check Out All the Campaigns That Won Top Honors at Cannes Lions 2021

By David Griner

Performance Marketing

How Brands Are Grappling With TikTok’s Comment Section

By Emmy Liederman

Diversity, Equity and Inclusion

When Will Gen X Women Have Their Marketing Moment?

By Tiffany Moustakas

Experiential

Harry Potter Goes Experiential in New York, Pointing to Retail’s Future

By Richard Collings

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

Laura Jordan Bambach, Jonny Tennant-Price, Raquel Chicourel and Nathan Gainford.

Leadership & Talent

Grey Names Joint Managing Directors to Strengthen UK Leadership Team

By Stephen Lepitak

a face with its mouth taped shut

Diversity, Equity and Inclusion

UK Harassment Legislation Could Help End Use of NDAs in Advertising

By Brittaney Kiefer

Earnings Reports

Publicis Groupe CEO Arthur Sadoun on Network’s ‘Full Recovery’ From Covid-19 Impact

By Stephen Lepitak

Earnings Reports

IPG Rebounds From the Pandemic With 20% Organic Growth for Q2

By Kyle O’Brien

Brand Marketing

Beer, Spirits & Cannabis

The CBD Industry Just Shed 1,000 Brands. Here’s Why Analysts Still See Strong Growth Ahead

By T.L. Stanley

Sports Marketing

Cleveland Indians Are Now Cleveland Guardians

bag of chocolate

CPG & Grocery

Ghirardelli Wants to Upgrade Your S’mores With Its Premium Chocolate This Summer

By Kaila Mathis

Beer, Spirits & Cannabis

Travis Scott’s Cacti Takes Over Miami as Hard Seltzer Faces Competition From Canned Cocktails

By Kathryn Lundstrom

Commerce

walmart wine

Beer, Spirits & Cannabis

Step Aside Harlan Estate, Walmart Is Expanding Its Wine Collection

collage of Elevate: Future of Shopping speakers

Ecommerce

Watch Both Days of Elevate: Future of Shopping

By Breana Mallamaci

a person using a laptop to shop online

Ecommerce

6 Ecommerce Tools Every Digital Business Owner Should Know

By Emmy Liederman

store interior

Customer Experience

The Future of Bed Bath & Beyond is Encapsulated in This Reimagined Store

By Richard Collings

CONVERGENT TV

Sports Marketing

Peacock Gets an Olympic-Size Promotion a Year Later Than Expected

By Kelsey Sutton

U.S. Olympic Men's Basketball

Streaming & OTT

Here’s Why You Might Have to Pay to Watch US Olympic Men’s Basketball

By Kelsey Sutton

Streaming & OTT

Ted Lasso and US Soccer Team Up Ahead of Season 2 and Tokyo Olympics

By Kelsey Sutton

Streaming & OTT

Netflix Premieres an Alien Watch Party at the Olympics

By Kelsey Sutton

Creativity

Runway ML's new tool

Artificial Intelligence

AI Tool Shows How Machine Learning Could Make Video Editing More Efficient

By Patrick Kulp

a woman doing a sit-up

Retailing

Dick’s Sporting Goods Aims to Empower Women Athletes Across America With Olympic Tie-In Ad

By Stephen Lepitak

Netflix' stunt in Milan to promote A Classic Horror Story

Streaming & OTT

Netflix Stunt Brings Horror Movie to Life on the Streets of Milan

By Stephen Lepitak

refugee olympic team ad

Sports Marketing

This Campaign Rallies Fans Behind Refugee Athletes Competing in the Olympics

By Brittaney Kiefer

Inside the Brand

CMO Moves

Carter’s Inc. Jeff Jenkins Shares How the Brand Is Bringing Childhood Dreams to Life

By Jordan Praitano

Business of Marketing

C-Suite Leaders from Hulu, Snap and Harry’s Join Season 2 of The Business of Marketing

By Al Mannarino

The Impact Behind City Football Group CMO's Leaps of Faith and Cultural Curiosity

Women Trailblazers

The Impact Behind City Football Group CMO’s Leaps of Faith and Cultural Curiosity

Innovators

‘Gamer’ Label Is Outdated, Says Electronic Arts’ VP of Brand

By Julian Gamboa

Media

Platforms

Facebook Details Olympics Initiatives Across Its Family of Apps

Gaming

Facebook Brings Cloud Games to iOS via a Web App

Platforms

LinkedIn: How to Edit a Job Alert

By Brandy Shaul

Platforms

LinkedIn: How to Delete a Job Alert

By Brandy Shaul

Performance Marketing

Adweek Readers’ Choice: Best of Tech Partner Awards

Ad Tech

Meet the Winners of the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

blaze pizza app

Food & Beverage

How the Pandemic Accelerated Restaurants’ Digital Transformation

cityskape

Out of Home

OOH Ad Platform Receives $30 Million in Series B Funding From Lamar Advertising

Graphic of brain with technology inside.

Voice

How Deep Learning AI Can Transform Challenger Brands Into Cutting-Edge Leaders

Programmatic

data crypto

Data Points

Infographic: Social Media Conversations Around Crypto and NFTs Soar in 2021

By Nicole Ortiz

Mark Read

NexTech

CEO Mark Read Discusses WPP’s Data-Focused Shift Toward a New Digital Age

By Ronan Shields

Voice

What the Latest Move by Google on Cookie Deprecation Really Means for Marketers

By Katherine Strieder

Ad Tech

Taboola to Pay $800 Million For Connexity

By Ronan Shields

Social Marketing

Sports Marketing

Xfinity Sets TikTok Challenge Based on Olympics Theme ‘Bugler’s Dream’

Platforms

LinkedIn Marketing Labs Kicks Off Free Certification Program

Beer, Spirits & Cannabis

Stella Artois Offers Fans 6 Reasons to Root for Team USA During the Summer Olympics

Chat & Messaging

Messenger From Facebook: How to Use the Space Jam: A New Legacy Chat Theme

By Brandy Shaul