Editor’s Pick Streaming & OTT Amazon Prime Video, Studios Marketing Chief Ukonwa Ojo Exits By Mollie Cahillane Fashion & Apparel Knix Crowdsources Models for Body Positive Campaign Advertising New Collection With Ashley Graham By Sara Century Brandshare Want to Reach Gen Z? Make Sure Your Ads Are Legit Good Paramount Voice Web3 Doesn’t Have the Traditional Barriers of Web2. Let’s Keep It That Way By Kaitlyn Barclay Cannes Lions How the Black Marketing Community Used Juneteenth to Call for Change at Cannes Lions By Shannon Miller BRANDSHARE FROM HUMANZ 3 Reasons to Stop Paying Influencers Based on Follower Counts Cannes Lions View All Cannes Lions How Apple Elevated Product Demos Into Artvertising By David Griner Cannes Lions Following Gimbal, True [X] Tie-up, Infillion Emerges By Chris Ariens Cannes Lions How the Black Marketing Community Used Juneteenth to Call for Change at Cannes Lions By Shannon Miller Cannes Lions I’m Not in the C-Suite. Here’s What I Got Out of Cannes Lions By Christina Garnett Ecommerce View All Adweek Podcasts Brave Commerce: How Post Consumer Brands Is Connecting to the Consumer By Sarah Hofstetter, Rachel Tipograph Ecommerce Emplifi: Gen-Z Wants More Out of Their Social Shopping Experiences By David Cohen Emerging Tech Ebay Acquires NFT Marketplace as It Expands Into Digital Collectibles By Patrick Kulp Ecommerce Twitter, Shopify Reveal Partnership at Cannes Lions By David Cohen Augmented Reality View All Connected TV House of the Dragon’s AR App and Comic-Con Activation Makes You the Mother of Dragons By Bill Bradley Augmented Reality Snap, Coca-Cola, The Kid Laroi Team Up on AR Experience By David Cohen Columnist Network Not Just an Add-On: AR Supercharges the Purchase Journey By Nina Mishkin Augmented Reality Walmart’s App Gets an Augmented Reality Upgrade By Lisa Lacy Promoted Content View All 3 Kick-ass Creators Share Their Secrets to Twitch By Twitch CTV Can Power Your B-to-B Campaign By MNTN Beautiful Things Happen When Video Meets Display By Criteo Creative Commerce Is at the Center of Industry Change By Beth Ann Kaminkow, Global CEO, VMLY&R Commerce and CEO NY, VMLY&R Partner Experts View All Why Values-Based Buying Is the Next Generation of Media By Pam Zucker Your Brand’s Sustainability Story Can Build Trust By Alexis Simonetti 3 Tips to Maximize Automation’s Potential With a Human Touch By Alan Eagle How Forward-Thinking Brands Leverage Machine Translation for Better Results By Deepti Velury Microlearning View All Organize and Leverage Your Measurement Toolbox Customer Experience Transformation for the C-Suite Mastering the Art and Science of Subscriber Care Maximize the Value of First-Party Data for Today and Tomorrow Adweek Podcasts View All Adweek Podcasts Brave Commerce: How Post Consumer Brands Is Connecting to the Consumer By Sarah Hofstetter, Rachel Tipograph Adweek Podcasts Agency Black Girl Digital and the Importance of Representation By Colin Daniels Adweek Podcasts To Dine For Podcast: Don Miguel Ruiz on Healing the Mind By Adweek Staff Adweek Podcasts Adweek Presents… Jennifer Garner and John Foraker, Co-Founders of Once Upon a Farm By Al Mannarino Magazine The Creative 100 Adweek’s Creative 100: The Most Innovative and Inspiring Individuals of 2022 By Adweek Staff The Creative 100 Creative 100: Innovators Reshaping the Media Landscape By Adweek Staff The Creative 100 Creative 100: TV and Streaming’s Top Innovators By Adweek Staff The Creative 100 Creative 100: Visual Innovators Grabbing the World’s Attention By Adweek Staff In case you missed it Branding Pepsi Will No Longer Sponsor the Super Bowl Halftime Show By Jason Notte & Paul Hiebert Ad Tech How Agencies Are Helping Brands Quit Cookies By Trishla Ostwal Influencers & Creators Doja Cat Is the Average Marketer’s Worst Nightmare. That’s Why Taco Bell Hired Her By Emmy Liederman & Rafael Canton TV Upfronts How Yellowstone Turned Taylor Sheridan Into TV’s Most Prolific and Valuable Creator By Jason Lynch The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Cannes Lions How Apple Elevated Product Demos Into Artvertising By David Griner The Future of Agencies How Agency Employees Want Their Leaders to Support Abortion Care Right Now By Emmy Liederman Adweek Podcasts Agency Black Girl Digital and the Importance of Representation By Colin Daniels The Future of Agencies Holding Companies Will Protect Employees’ Privacy When Seeking Reimbursements for Abortion Care By Jameson Fleming Brand Marketing View All Plant-Based Products Daiya Goes Heavy on the Drama in Film Noir-Style Ads for Plant-Based Cheese By T.L. Stanley Voice Breaking Up But Staying Friends: When Brands No Longer Want to Be Exclusive By Jen Kling Fashion & Apparel Knix Crowdsources Models for Body Positive Campaign Advertising New Collection With Ashley Graham By Sara Century Beer & Spirits Miller Lite Honors America’s First Woman Commercial Brewer, Mary Lisle, for Fourth of July By Sara Century Commerce View All Adweek Podcasts Brave Commerce: How Post Consumer Brands Is Connecting to the Consumer By Sarah Hofstetter, Rachel Tipograph Ecommerce Emplifi: Gen-Z Wants More Out of Their Social Shopping Experiences By David Cohen Columnist Network Not Just an Add-On: AR Supercharges the Purchase Journey By Nina Mishkin Food & Beverage How PLNT Burger Aims to Turn the Masses Onto Fake Meat By Paul Hiebert CONVERGENT TV View All Streaming & OTT Amazon Prime Video, Studios Marketing Chief Ukonwa Ojo Exits By Mollie Cahillane Connected TV House of the Dragon’s AR App and Comic-Con Activation Makes You the Mother of Dragons By Bill Bradley Cannes Lions Following Gimbal, True [X] Tie-up, Infillion Emerges By Chris Ariens TV Upfronts TelevisaUnivision Sees Double-Digit Volume Growth and Strong CPM Gains in Upfront By Bill Bradley Creativity View All Cannes Lions How the Black Marketing Community Used Juneteenth to Call for Change at Cannes Lions By Shannon Miller PSAs Digital Health Care Provider Launches Information Campaign in States Most Affected by the Overturn of Roe v Wade By Sara Century Cannes Lions I’m Not in the C-Suite. Here’s What I Got Out of Cannes Lions By Christina Garnett Cannes Lions ‘Listen,’ ‘Be Authentic:’ Advice Women in Creativity Have Given and Gotten By Chris Ariens, Malinda DiPasquale Inside the Brand View All CMO Moves Philips Chief Marketing and E-Commerce Officer on Building Bonds Through the Brand By Jordan Praitano CMO Summit Leading Through Change With CrossLead By Alexandra Bower CMO Summit The New Rules of Employee Engagement With eos and Vice Media Group By Alexandra Bower Innovators Magnolia Bakery Wants to Send Your Mom Banana Pudding By Jordan Praitano Media View All C-Suite Pinterest Taps Google’s Bill Ready as CEO; Ben Silbermann to Become Executive Chairman By David Cohen Platforms Facebook Tests More New Improvements to Groups By David Cohen Platforms Instagram to Extend Reels to Several API Endpoints By David Cohen Diversity, Equity and Inclusion Twitter Brings Closed Caption Toggle to Android, iOS By David Cohen Performance Marketing View All Fin Tech Despite the Bear Market, Younger Generations Should Embrace ‘Buy and Hold’ Strategies Crypto, Neobanks, NFTs By Jessica Hawthorne-Castro Publishing It’s Not a Popularity Contest: Rewarding Publishers for Their Quality of Audience By Anthony Capano Measurement To Stop the CMO Revolving Door, Bring Brand and Performance Together By Adam Edwards Social Commerce Customers Want Personal Advisors, Not Advertisers By Étienne Mérineau Programmatic View All Voice Web3 Doesn’t Have the Traditional Barriers of Web2. Let’s Keep It That Way By Kaitlyn Barclay Programmatic A Marketer’s Guide to the Key Differences Between the Statewide Privacy Laws By Trishla Ostwal Platforms Prebid, of Header Bidding Fame, Sees Its Ranks Swell as Publishers Seek Shop Talk By Catherine Perloff, Mark Stenberg Diversity, Equity and Inclusion ‘I Have Given Up’: Adverse Blocking Continues to Burn LGBTQ+ Publishers By Lucinda Southern, Meseret Ambachew Social Marketing View All Augmented Reality Snap, Coca-Cola, The Kid Laroi Team Up on AR Experience By David Cohen Platforms Reddit Hits the Airwaves (and Other Platforms) With ‘Find Your People’ Campaign By David Cohen Platforms Instagram Details Several Updates Aimed at Brands on Its Platform By David Cohen Beer & Spirits St-Germain, BBDO New York Let Pinners Craft Their Own Custom Cocktails By David Cohen
