Editor’s Pick

Retailing

JD Sports Aims to ‘Catch ‘Em All’ Through Pokémon Go/ Nike Tie-In

By Stephen Lepitak

TikTok Videos Go Long and Its Community Responds

By David Cohen

Short-Term Identity Solution Fixes Could Have Long-Term Risks

Adstra

Streaming & OTT

An Indie Streaming Service Takes on the Giants With a Clever Antidote to Bad Movies

By Brittaney Kiefer

Thrive Market’s Amina Pasha on Launching its First Shoppable Cookbook

By Jordan Praitano

While consumers expect and adapt to change one day at a time, brands are struggling to keep a pulse on where the future of ecommerce is heading.

BRANDSHARE FROM ROUNDEL

To Understand the Future of Ecommerce, Look at How Kids Behave

Food & Beverage

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Food & Beverage

Philadelphia Ad Sees Cream Cheese as a Sensory Explosion

By Sara Century

Why This Halloween Might Be the Biggest Ever for Candymakers

By Paul Hiebert

Leadership & Talent

Paloma Azulay, Chief Brand Officer for Burger King’s Parent Company, Is Out After 6-Month Stint

By David Kaplan

A&W’s 1/3rd Pound Burger Failed, So It’s Trying a 3/9th Pound Burger Instead

By T.L. Stanley

Gaming

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Facebook Gaming Expands Cloud Library to More Than 45 Games

By Brandy Shaul

War Photojournalists Capture Call of Duty: Vanguard’s Stark Imagery in a Captivating Ad

By Shannon Miller

A Plague of Nosebleeds Hit Twitch Streamers, But It Was All an Apple TV+ Stunt

By Natalie Venegas

Metaverse Marketing Podcast

Metaverse Marketing Podcast: What’s Gaming Got to Do With It?

By Nick Gardner

I’m With the Brand

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I’m With the Brand

This Company Is Challenging the Traditional Bra Business Model

By Breana Mallamaci

I’m With the Brand

This Hibiscus Drink Is Out of This World

By Malinda DiPasquale

I’m With the Brand

This Brand Makes the Last Set of Cleaning Products You’ll Ever Have to Buy

By Nick Gardner

I’m With the Brand

Open Your Eyes, Ears and Tastebuds to This Fizzy Drink

By Malinda DiPasquale

Promoted Content

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Take Advantage of the Latest Mobile Explosion

What Digital Transformation at Lightspeed Looks Like

Dealing With Data Deprecation the Right Way

Real-Time Intelligent Decision-Making Is Here

By SAS

Partner Experts

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What an Actual Zombie Has to Say About Better Digital Marketing

By Jonathan Posthumous

What’s Holding the Industry Back From More Inclusive Advertising? A Conversation with Deloitte’s Nicole Patterson

By Katherine Shappley

How PHD Is Guiding Its Clients Through the Connected TV Landscape

By Catherine Sullivan

5 Reasons to Use Branded Content on Social Media to Connect With Customers

By Joe Pospisil

Microlearning

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Connected TV Enables Effective Audience-First Advertising

Why Marketers Need Collaborative Work Management

The Keys to Building Your Customer Identity Framework

How to Use Video at Every Stage of the Customer Journey

Adweek Podcasts

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Poshmark’s Steven Tristan Young on Problem-Solving Over Perfection

By Heide Palermo

Metaverse Marketing Podcast

Metaverse Marketing Podcast: Who Am I in the Metaverse?

By Nick Gardner

Adweek Podcasts

Adweek Podcast: The State of Streaming

By Nick Gardner

Thrive Market’s Amina Pasha on Launching its First Shoppable Cookbook

By Jordan Praitano

Magazine

Media Plan of the Year

Media Plan of the Year: 24 Strategies That Inspired, Informed and Cut Through the Noise

By David Griner

Media Plan of the Year

Uber Said Not to Use Uber During the Pandemic, and Found Its Purpose in the Process

By Jason Notte

The Vital Role of Marketing in Supporting Our Food System

By Katie Anderson

Infographic: Holiday Shopping Is Early, Mobile and Tangible

By Eva Kis

In case you missed it

Sports Marketing

The Dallas Cowboys Brand Has Outgrown Football

By Jason Notte

Health and Wellness

This ‘Public Cervix Announcement’ Gets Real About Aromas

By Shannon Miller

How an Intern Doubled Dating App Thursday’s Weekly Downloads With a $35 Budget

By Stephen Lepitak

Performance Marketing

BarkBox Reveals the Serious Process Behind Fun Dog Toys

By Tara Weiss

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

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Most Consumers Bemoan Brands That Release Their Super Bowl Ad Early

By Jameson Fleming

Women Trailblazers

DDB Worldwide Celebrates Creative Trailblazer Phyllis Robinson’s 100th Birthday

By Emmy Liederman

How to Win the Challenge of the ‘Great Reassessment’

By Marla Kaplowitz

A&W’s 1/3rd Pound Burger Failed, So It’s Trying a 3/9th Pound Burger Instead

By T.L. Stanley

Brand Marketing

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Food & Beverage

Philadelphia Ad Sees Cream Cheese as a Sensory Explosion

By Sara Century

JD Sports Aims to ‘Catch ‘Em All’ Through Pokémon Go/ Nike Tie-In

By Stephen Lepitak

The Inside Scoop on How Wes Anderson Designed a Dining Car for the World’s Most Luxurious Train

By Robert Klara

Leadership & Talent

Paloma Azulay, Chief Brand Officer for Burger King’s Parent Company, Is Out After 6-Month Stint

By David Kaplan

Commerce

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Why This Halloween Might Be the Biggest Ever for Candymakers

By Paul Hiebert

Beer, Spirits & Cannabis

Dispensary in Salem Draws on Region’s Witchy Past for Stigma-Busting Halloween Promotion

By T.L. Stanley

Mergers & Acquisitions

PayPal Reportedly Eyes $45B Acquisition of Pinterest

Kroger Unveils a Private Marketplace With First-Party Targeting

CONVERGENT TV

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Ongoing Roku, YouTube Standoff Could Cause Connected TV Shakeup in December

By Mollie Cahillane

Streaming & OTT

HBO Max Takes Modest Subscriber Hit Following Amazon Channel Expiration

By Kelsey Sutton

Disney Will Hold In-Person 2022 Upfront—But Not at Lincoln Center

Streaming & OTT

Netflix Employees Walk Out as Fallout From Dave Chappelle Special Continues

By Kelsey Sutton

Creativity

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Streaming & OTT

An Indie Streaming Service Takes on the Giants With a Clever Antidote to Bad Movies

By Brittaney Kiefer

Columnist Network

Investing in Upper-Funnel Marketing Is a Long-Term Play

By Stan Pavlovsky

Heinz Ketchup Enlists TikTok Creators for Blood-Soaked, Crowd-Sourced Horror Film

By Chloé Harper Gold

Stammering is Rarely Heard in the Media, But This Campaign Wants to Change That

By Brittaney Kiefer

Inside the Brand

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Business of Marketing

Why P&G’s Walker and Company CEO’s Core Values Are a Driver of Business Success

By Al Mannarino

Poshmark’s Steven Tristan Young on Problem-Solving Over Perfection

By Heide Palermo

Women Trailblazers

For Twitter’s Head of Global Accessibility, Her Life’s Work Started at Home

Taboo Categories, Like Pooping, Inspire Tushy Founder to Innovate

By Julian Gamboa

Media

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Twitter Users Can Now Subscribe to Revue Newsletters Directly via Tweets

Billboard Hot Trending Songs Powered by Twitter Chart Debuts

Is Twitter’s Algorithm Actually Biased in Favor of Right-Leaning Content?

Audio & Podcasting

All Twitter Users on Android, iOS Can Now Host Twitter Spaces

Performance Marketing

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Performance Marketing

Reminder to Marketers: Don’t Be Creepy

By Stephen H. Yu

Performance Marketing

How Panda Express Reversed a Sales Slump With Direct Mail

Performance Marketing

To Reverse Declines, Direct Mail Updates Old Methods With Digital Touches

Performance Marketing

How GlaxoSmithKline Used Emotion Tracking to Hone Its Marketing for Arthritis Drug

Programmatic

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Mergers & Acquisitions

Azerion’s Inskin Media and PubGalaxy Acquisitions Extend Its European Presence

By Stephen Lepitak

Facebook Updates Steps to Continue Adapting to Apple iOS 14.5+

Instagram Details Insights Updates

The UK’s GDPR Overhaul: 5 Things to Be Aware Of

By Peter Wallace

Social Marketing

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Instagram Rolls Out Branded Content Ads for Reels

Chat & Messaging

Instagram: How to Use the Dune Chat Theme

By Brandy Shaul

Facebook Continues Efforts to Help SMBs Prep for Holiday Shopping Season

Will TikTok Users Scream When They Hear Ghostface?