Editor’s Pick Media Agencies IPG Mediabrands Consolidates Tech Shops Reprise and Matterkind Into the Kinesso Brand By Olivia Morley Voice What Marketers Can Learn From the Indomitable Deion Sanders Brand Playbook By Kaitlin Barton Adweek Branded Why Inclusivity Matters Amazon Ads AI News Americans Don’t Like Advertisers Using AI on Them—Unless They Get a Good Deal Out of It By Robert Klara TV Upfronts Writers Strike Ends as Sides Reach Tentative Deal By Bill Bradley & Mollie Cahillane FROM ADWEEK BRANDED WITH TWITCH The Cultural Evolution of Gaming Brandweek View All Brandweek Why Zach Braff and Donald Faison ❤️ T-Mobile By Colin Daniels Brandweek Chris Hemsworth Wants to Combat Exclusivity in Fitness By Emmy Liederman Brandweek Away and Rare Beauty Build Brands by Putting Community First By Brittaney Kiefer Brandweek Taco Bell’s Incoming CEO Sean Tresvant Talks Disruption and Leadership By Stephen Lepitak Augmented Reality View All Augmented Reality Advertising News Grab a Free Bottle of Coca-Cola Zero Sugar Using AR By Brandy Shaul Augmented Reality Advertising News London’s Design Museum Lets Visitors Try AR Runway Looks With Snapchat By Brandy Shaul Augmented Reality Advertising News Navy Federal Credit Union Uses AR to Combat Hunger in the Military Community By Brandy Shaul Augmented Reality Advertising News Illicit Elixirs Celebrates Hedonism With AR-Enabled Cans By Brandy Shaul Retail Media View All Retail Media Advertising Not Selling on Amazon? That Doesn’t Mean You Shouldn’t Advertise There By Elizabeth Marsten Marketing and Sales Inside Unilever’s Reorganization: Media Mix Modeling and Cross-Disciplinary Marketing Hubs By Olivia Morley Data & Insights The US Ad Industry Will Grow 5% in 2023, According to a New Forecast By Olivia Morley Retail Media Advertising Even Retail Media Owners Want More Measurement Standardization By Stephen Lepitak Adweek Podcasts View All Adweek Podcasts A Journey Through Innovation and the Power of AI in Food Tech With the CMO of Notco By Jenny Rooney Adweek Podcasts Evolving a Legacy Brand With the CMO of Dreyer’s Ice Cream By Jenny Rooney Adweek Podcasts The Marketing Journey of Chime CMO Vineet Mehra By Jenny Rooney Adweek Podcasts The Speed of Culture Podcast: Verizon’s Evolution From Landlines to 5G By Adweek Staff Magazine View All Marketing Vanguard 24 Leading Marketers Innovating in Fresh Ways for a Dynamic Consumer By Gabrielle Nicole Pharms & Sara Century Marketing Vanguard Inclusion as Innovation: How These Marketing Leaders Stay Ahead by Leaving No One Behind By Jason Notte Leadership & Talent The Unspoken Truth About CMO Churn By Rebecca Stewart Marketing Innovation How Gaming Marketers Innovate to Reach a Changing Audience By Colin Daniels In case you missed it Platforms Brands Face Threads Fatigue as App Loses Nearly 80% of Daily Active Users By Trishla Ostwal Sustainability P&G Dropped Its Pledge Against Forest Degradation. That Could Hurt Its Brands in the Long Run By Kathryn Lundstrom Sports Marketing News Inside the Campaign: The NFL and 72andSunny Go Off Script for Season-Long Campaign By Jason Notte AdFreak In Apple’s Uplifting Ad, Dogs Get to Play Again After Receiving Prosthetics By Brittaney Kiefer The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New Agencies View All Media Agencies IPG Mediabrands Consolidates Tech Shops Reprise and Matterkind Into the Kinesso Brand By Olivia Morley Creative Disruption Havas Chicago’s Staged Funeral Prompts Questions About Mental Health Activations By Olivia Morley Voice Resetting the Client-Agency Relationship to Benefit Future Leaders By Catherine Lautier Leadership & Talent BBH USA Hires Two Fig Leaders to Revamp Its Agency Brand and Strategy Practice By Olivia Morley Brand Marketing View All Augmented Reality Advertising News Grab a Free Bottle of Coca-Cola Zero Sugar Using AR By Brandy Shaul Voice What Marketers Can Learn From the Indomitable Deion Sanders Brand Playbook By Kaitlin Barton Travel Advertising News Kentucky Tourism Ads Tout the Freedom of the Open Road By T.L. Stanley AI News Americans Don’t Like Advertisers Using AI on Them—Unless They Get a Good Deal Out of It By Robert Klara Commerce View All Adweek Podcasts Brave Commerce Podcast: Brewing Success Strategies for the Nonalcoholic Market By Al Mannarino Brandweek How Converse Stays Committed to Creativity By Mollie Cahillane Data Points Infographic: It’s a Frugal Back-to-School Season as Inflation Bites By Paul Hiebert Brandweek Secondhand Has the Upper Hand in Designer Fashion By Colin Daniels CONVERGENT TV View All TV Upfronts Writers Strike Ends as Sides Reach Tentative Deal By Bill Bradley, Mollie Cahillane Sports Marketing News NBC Sports Names Rick Cordella President By Bill Bradley Streaming & OTT Amazon Adds Ads to Prime Video By Mollie Cahillane Programming & Performance The Real Impact of the Disney and Charter Deal: A ‘Canary in a Coal Mine’ By Bill Bradley Creativity View All PSAs Britain’s Financial Watchdog Releases Cinema Ad for Dumb Money Release By Stephen Lepitak AdFreak Spotify Taps Into a Mexican Music Genre Exploding Among Gen Z By Samantha Nelson Mobile Gaming Candy Crush’s Immersive Ads Bring Puzzles Into the Real World By Samantha Nelson Food Industry News Samuel L. Jackson Gets Furious About Bread Imitators in Warburtons Ad By Samantha Nelson Media View All Adweek Podcasts Evolving a Legacy Brand With the CMO of Dreyer’s Ice Cream By Jenny Rooney Platforms Ad Buyers Dismiss Google’s Claim of 5% Ad Price Hike as ‘Too Low’ By Trishla Ostwal Video Marketing At Insider, Video Consumption Peaks as CTV Viewing Tops 50% By Mark Stenberg AI News Microsoft Unveils New Big Ad Format, AI Assistant Copilot By Catherine Perloff Performance Marketing View All Retail Media Advertising Not Selling on Amazon? That Doesn’t Mean You Shouldn’t Advertise There By Elizabeth Marsten B2B Adweek’s B2B Innovation Award Winners By Paul Barbagallo B2B These B2B Innovation Award Winners Are Breathing New Life Into B2B Marketing By Paul Barbagallo Personalization With Personalization, Sales Needs to Catch Up to Marketing By Paige O’Neill Programmatic View All AI News AI Watch: Weekly Updates on the Latest Generative AI News By Trishla Ostwal Data ‘Setting Up A Cottage Industry:’ California’s Delete Act Raises Concerns Over Motivations By Trishla Ostwal Data New York Bans Geofencing Near Health Care Facilities By Catherine Perloff B2B ZoomInfo Is Making B2B Ad Buying Easier Through Trade Desk Integration By Catherine Perloff Social Marketing View All Social Media TikTok’s EU Changes Set to Impact Advertiser Experience By Stephen Lepitak Voice Nanoinfluencers Give Brands a Better ROI Than Kim Kardashian By Yauhen Razhko AI News Snapchat Rolls Out GenAI Selfie Feature, Dreams By Trishla Ostwal Voice Social Media Manager Burnout Is Nothing New But It’s Escalating By Nicole Tabak
