EDITOR'S PICKSDTC Brands Are Targeting Consumers Where Their Attention Is—Their Phonesby Ann-Marie AlcántaraDTC Brands Are Targeting Consumers Where Their Attention Is—Their Phonesby Ann-Marie AlcántaraDTC Brands Are Targeting Consumers Where Their Attention Is—Their Phonesby Ann-Marie AlcántaraDTC Brands Are Targeting Consumers Where Their Attention Is—Their Phonesby Ann-Marie AlcántaraProgrammaticMarketers Are Looking to Casual Mobile Gaming to Target Audiencesby Shoshana WodinskyAd of the DayBorderlands 3 Is Invading Bland Ads With Enjoyably Chaotic Resultsby David GrinerPerspectiveA Grocery Exec’s Hunting Trip Inspired the Name for a Still-Famous Kentucky Bourbonby Robert KlaraBrand MarketingWhy It’s Easier to Ban E-Cigarettes Than Gunsby Lisa LacyThe Co-founder of Sparrow Advisers on Ad-Tech’s Foibles—and Its FutureThe consultant talks about her big-picture approach, her company's genesis and, of course, Jeff Goldblum.Oracle Wants to Bring Big Data to GIFsThe short-form videos have found a home in memes—and brands are taking notice.Even the Infamous Florida Man Wants You to Fight Climate Change in a PSA3-D Printed Toys Imagine the Future of Food to Make Kids Receptive to Sustainable IdeasNo One Is Surprised Amazon Is Giving Itself a BoostBritish Shoppers Want Sustainability. Retailers Are Grappling With How to Give It to ThemHostless Emmys Hit All-Time Ratings Low, Plummeting 33% in 18-49 DemoIkea Canada, a Champion of Reusing Old Items, Creates Heartwarming ‘Stuff Monster’On the Adweek Podcast: Spotify Makes a Play for Gen XPopular Now1 Presenting the Adweek 100: Fastest Growing Agencies2 The 7 Most Promising New Broadcast TV Shows of Fall 20193 3-D Printed Toys Imagine the Future of Food to Make Kids Receptive to Sustainable Ideas4 Ikea Canada, a Champion of Reusing Old Items, Creates Heartwarming ‘Stuff Monster’5 For Rugby World Cup, Heineken Celebrates Those of Us With No Clue What’s HappeningEven the Infamous Florida Man Wants You to Fight Climate Change in a PSA3-D Printed Toys Imagine the Future of Food to Make Kids Receptive to Sustainable IdeasNo One Is Surprised Amazon Is Giving Itself a BoostBritish Shoppers Want Sustainability. Retailers Are Grappling With How to Give It to ThemHostless Emmys Hit All-Time Ratings Low, Plummeting 33% in 18-49 DemoIkea Canada, a Champion of Reusing Old Items, Creates Heartwarming ‘Stuff Monster’On the Adweek Podcast: Spotify Makes a Play for Gen X40 Years BoldHighlights and head-scratchers from four decades of Adweek Read more >Highlights and head-scratchers from four decades of AdweekThese 5 Pre-Internet Technologies Revolutionized How We Eat, Shop and Liveby Robert KlaraInside the Friends 25th Anniversary Experience in New Yorkby Dianna McDougallWhat Adweek Means to These Women Trailblazersby Chris AriensOnce Upon a Time, the DeLorean Promised to Lay Rubber Through the Automotive Industryby Robert KlaraThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekFastest Growing AgenciesPresenting the Adweek 100: Fastest Growing Agenciesby Doug ZangerData & PrivacyAs GDPR Rocks the EU Ad-Tech World, Vendors Must Learn to Adaptby Ronan ShieldsVoice9 Tips From Google’s CMO for Creating a More Inclusive Work Environmentby Lorraine TwohillData PointsInfographic: What and Why Millennials and Gen Zers Rent Instead of Buyby Sammy NickallsIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsBrand MarketingHow Downton Abbey’s Score Became One of Its Most Powerful Brand Assetsby Diana PearlRetailRefinery29 and Eloquii Team Up to Create a Crowdsourced Plus-Size Collectionby Ann-Marie AlcántaraPublishers & PlatformsLinkedIn CMO Shannon Brayton Is Leaving at the End of the Yearby David CohenSustainabilityThis Direct-to-Consumer Startup Wants to Make America’s Lawns Toxin-Freeby Ann-Marie AlcántaraCannabis MarketingHow Cannabis Brands Are Navigating the Vaping Health Crisisby Jillian KramerDigitalViral App Highlights the Insensitive Logic of a System at the Heart of the Current AI Boomby Patrick KulpBrand MarketingBurger King Is Removing Plastic Toys From Kids Meals in the UKby Diana PearlVoice4 Steps for Inspiring Marketers to Take Climate Change Seriouslyby Lucy von SturmerGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me.Sign Me UpPlease enter a valid email address.×Please complete all fields.×Please confirm with the Recaptcha.×Recaptcha response was incorrect.×You are already subscribed to this newsletter. To update your preferences, click here.×Thank you. Your newsletter preferences have been updated.×An error has occurred, please try again later×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagramYou are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramWhy It Took Lay’s 2 Years to Redesign a Bag of Potato Chips AgenciesFastest Growing AgenciesPresenting the Adweek 100: Fastest Growing Agenciesby Doug ZangerAd Tech & Mar TechDentsu Aegis Network Folds Fetch Into iProspect to ‘Enhance Both Offerings’by Erik OsterWunderman Thompson Retains Creative Duties for Marine CorpsLil’ Wayne Is the Worst Teammate Anyone Could Ask for in New Ubisoft Game AdLongtime M&C Saatchi Leader Huw Griffith Dies at Age 55Own the Customer Experience With Brand Digital CommerceWieden + Kennedy London’s Iain Tait Discusses the Agency’s Climate Change InitiativesBurger King Caught Customers Napping for Ads About How Filling Its Sandwiches AreView more in Agencies >Brand MarketingAirlinesBoeing Pledges $144,500 to Families Affected by Max 8 Crashesby Ryan BarwickPerspectiveA Grocery Exec’s Hunting Trip Inspired the Name for a Still-Famous Kentucky Bourbonby Robert KlaraThomas Cook Shuts Down Abruptly, Leaving Thousands of Passengers StrandedLouis Vuitton Brings Fashion to League of LegendsBritish Shoppers Want Sustainability. Retailers Are Grappling With How to Give It to ThemWhy It’s Easier to Ban E-Cigarettes Than GunsClimate Activism Requires More Than Just Sustainability Statements From BrandsFastest Growing Agencies; Promising Broadcast Show: Monday’s First Things FirstView more in Brand Marketing >Inside the BrandA community for marketers to learn, grow and be inspiredA community for marketers to learn, grow and be inspired Closca’s Co-founder On Using Data and Design to Drive Sustainability by Nick Gardner How Jebbit Is Changing The Way Brands Collect First-Party Data by Heide Palermo Reddit COO On Balancing Professional Progression With Humbleness by Lisa Granatstein CMOs from Jacksonville Jaguars and Activision Blizzard Esports Talk Blurred Lines Between Athletes, Gamers and Fans by Nadine Dietz View more >CreativityAccountsAccenture Takes Creative In-House, With Droga5 as Lead Agencyby Erik OsterSustainability3-D Printed Toys Imagine the Future of Food to Make Kids Receptive to Sustainable Ideasby David GrinerEven the Infamous Florida Man Wants You to Fight Climate Change in a PSAA Trapped Butterfly Is an Eerie Metaphor for Journalism in The Guardian’s New AdAs the Face of Aging Changes, Getty Images Launches Photo Series to Combat StereotypesIkea Canada, a Champion of Reusing Old Items, Creates Heartwarming ‘Stuff Monster’On the Adweek Podcast: Spotify Makes a Play for Gen XFor Rugby World Cup, Heineken Celebrates Those of Us With No Clue What’s HappeningView more in Creativity >DigitalSocial Pro DailyFacebook Watch Gets Some Exclusive ESPN Contentby David CohenSocial Pro DailyTumblr Backs National Voter Registration Dayby David CohenFacebook Acquires Customer-Service Bot Startup ServicefriendFacebook Is Pulling the Plug on Group StoriesMalaria No More UK Brings Mosquitos and a Message to the UN General Assembly MeetingDTC Brands Are Targeting Consumers Where Their Attention Is—Their PhonesOracle Wants to Bring Big Data to GIFsTwitter Revamps Its Brand Strategy Team as Twitter NextView more in Digital >ProgrammaticLeadership & TalentThe Co-founder of Sparrow Advisers on Ad-Tech’s Foibles—and Its Futureby Shoshana WodinskyProgrammaticMarketers Are Looking to Casual Mobile Gaming to Target Audiencesby Shoshana WodinskyData & PrivacyAs GDPR Rocks the EU Ad-Tech World, Vendors Must Learn to Adaptby Ronan ShieldsAd Tech & Mar TechInside the IAB Tech Lab’s New Consumer Privacy Proposalsby Ronan ShieldsView more all coverage >TV / VideoProgramming & PerformanceHostless Emmys Hit All-Time Ratings Low, Plummeting 33% in 18-49 Demoby Jason LynchProgramming & PerformanceNCC Media Rebrands as Ampersand, Streamlines Addressable TV Effortsby Kelsey SuttonHulu’s Pause Ads Move Out of Beta, With More New Formats in the WorksThe 7 Most Promising New Broadcast TV Shows of Fall 2019NBC Hopes The Voice’s Viewers Haven’t Exited With Adam LevineStreaming Services Dominated the Emmys—in Both Awards and AdsBreaking Bad Returns to Emmy Spotlight in Netflix Ad for Followup MovieBroadcasters Used to Worry About Cannibalizing Viewers, but They’re Debuting 64 Shows This WeekView more in TV / Video >