EDITOR'S PICKSOatly Used Many Strategies to Succeed in the U.S., but a Marketing Department Wasn’t One of Themby Robert KlaraOatly Used Many Strategies to Succeed in the U.S., but a Marketing Department Wasn’t One of Themby Robert KlaraOatly Used Many Strategies to Succeed in the U.S., but a Marketing Department Wasn’t One of Themby Robert KlaraOatly Used Many Strategies to Succeed in the U.S., but a Marketing Department Wasn’t One of Themby Robert KlaraBrand MarketingIBM and Adweek Partner to Create the Institute of Brand Marketing, an Educational Resourceby Adweek StaffAd of the DayBurger King Built Ads From X-Rays of Customers Who Hurt Their Jaws Eating Whoppersby David GrinerCannes LionsUsing Partnerships to Reimagine Creativityby Marc PritchardBrandweekEditor’s Letter: It Takes More Creativity Than Ever for a Brand to Break Throughby Stephanie PaterikHow the New York Public Library Brought Novels to Instagram With Unexpectedly Huge ResultsInsta Novels, a Cannes Lions favorite, grew followers 75%. We caught up with the client and agency to learn how it came together.You Eat a Credit Card’s Worth of Plastic Each Week, Says This Unsettling WWF CampaignNew study suggests humans consume 100,000 microplastics every year.After Public Funding Cuts, Could Books in This Canadian Province Be Sponsored by Brands?American Express to Take Over New York With Its Pride Campaigns, Including a Performance From LizzoCBS Will Debut Almost All of Its Fall Shows, Including Evil, the Week of Sept. 23JetBlue Debuts RuPaul’s Drag Race-Inspired Airplane in Pride Month PartnershipWith Harrowing Portrayals of Kids in Cages, an Ad Agency Hopes to Reignite Outrage2 Years in the Making, LinkedIn’s Brand Refresh Aims to Make the Platform More InvitingBurger King Is Creating an Upside Down Whopper for Stranger Things Season 3Popular Now1 Oatly Used Many Strategies to Succeed in the U.S., but a Marketing Department Wasn’t One of Them2 How the New York Public Library Brought Novels to Instagram With Unexpectedly Huge Results3 20 Campaigns That Will Win at Cannes4 Why Targeting Millennial Consumers Might Not Be Such a Hot Idea After All5 10 Takeaways From Mary Meeker’s 2019 Internet Trends ReportAfter Public Funding Cuts, Could Books in This Canadian Province Be Sponsored by Brands?American Express to Take Over New York With Its Pride Campaigns, Including a Performance From LizzoCBS Will Debut Almost All of Its Fall Shows, Including Evil, the Week of Sept. 23JetBlue Debuts RuPaul’s Drag Race-Inspired Airplane in Pride Month PartnershipWith Harrowing Portrayals of Kids in Cages, an Ad Agency Hopes to Reignite Outrage2 Years in the Making, LinkedIn’s Brand Refresh Aims to Make the Platform More InvitingBurger King Is Creating an Upside Down Whopper for Stranger Things Season 340 Years BoldHighlights and head-scratchers from four decades of Adweek Read more >Highlights and head-scratchers from four decades of AdweekThe Marketers Shaping the Future Share What Adweek Means to Themby Chris AriensRyan Seacrest, Terry Crews, Ruby Rose and Others Help Adweek Mark 40 Yearsby Chris Ariens33 Years Ago, Baltimore Freaked Out Over This Orgy Advertisementby Robert KlaraThis Head-Turning Calvin Klein Campaign Turned the Head of the Fedsby Robert KlaraThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekThe Creative 100Inside Desus and Mero’s Wild Ride, From Twitter to Podcasts to Late-Night’s Hottest Showby Sara JerdeThe Creative 100Adweek’s Creative 100: Meet 2019’s Most Fascinating People in Marketing, Media and Cultureby Adweek StaffVoiceGiving Artificial Intelligence Creative License Leads to Uninspired Advertisingby Trevor RobinsonData PointsInfographic: How Consumers Want Brands to Communicate With Themby Sammy NickallsIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsCreativityPantone and Adobe Created a Color Line Based on How Coral Is Reacting to Climate Changeby David GrinerCreativityKFC Made a Spotify Playlist of ‘Bucket Bangers,’ 46 Hip-Hop Tracks That Referenced the Brandby Erik OsterProgramming & PerformanceMore Than 100 Brands Collaborated With Game of Thrones. Here Are the Best Stuntsby Sara JerdeChallenger BrandsHow Aviation Gin Toppled Marketing Giants to Win Adweek’s March Adness Bracketby David GrinerAgenciesThe Ad Industry Weighs In on How the Accenture Deal Might Affect Droga5’s Cultureby Doug ZangerInternational Women's DayMeet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and Moreby Katie RichardsInternational Women's DayFor Women’s Day, Budweiser Revived and Reimagined Three of Its Ads From the 1950sby David GrinerThe Big GameMeet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Lifeby Nick GardnerGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramApple’s Ad About a Scrappy Group of Coworkers Is Honestly Better Than Most Sitcoms AgenciesAgenciesAfter Public Funding Cuts, Could Books in This Canadian Province Be Sponsored by Brands?by Amy CorrCannes LionsFree the Bid Expands Its Advocacy, Aiming to Diversify All Aspects of Filmmakingby Doug ZangerFacebook Announces Changes in Agency Partners Ahead of Cannes LionsMindshare’s New In-House Lab Uses Brain Activity to Evaluate Ad EffectivenessThe Cannes Palais Gets Even More Crowded as Consultancies Assert Their Influence in 2019Inamoto & Co Shortens Name To IxCO Ahead of Tokyo ExpansionWPP’s Wunderman Thompson Unveils New Leadership Team in New York Headquarters3 Advertising Strategies That Can Be Applied to Your HR DepartmentView more in Agencies >Brand MarketingBrand MarketingIBM and Adweek Partner to Create the Institute of Brand Marketing, an Educational Resourceby Adweek StaffBrandweekOatly Used Many Strategies to Succeed in the U.S., but a Marketing Department Wasn’t One of Themby Robert KlaraEditor’s Letter: It Takes More Creativity Than Ever for a Brand to Break ThroughGayle King Will Open Cannes’ Most Ambitious Diversity and Inclusion Program to DateFatherly and Gillette’s Father’s Day Weekend Pop-Up Explores a Healthier Vision of Masculinity3 Tips for Marketers to Reach a More Realistic Audience This Father’s DayAmerican Express to Take Over New York With Its Pride Campaigns, Including a Performance From LizzoCustomer Data Is Not the Only Path to Success, Says Microsoft Brand ExecView more in Brand Marketing >CreativityCannes LionsOn the Adweek Podcast: What We Expect From This Year’s Cannes Lionsby David GrinerCannes LionsUsing Partnerships to Reimagine Creativityby Marc PritchardHow the New York Public Library Brought Novels to Instagram With Unexpectedly Huge ResultsBudweiser Celebrates the Special Bond Between Stepfather and Stepchild This Father’s DayA French Women’s Rights Group Is Holding a Cannes of Their Own to Rally Against Industry Sexism3 Questions to Help Marketers Learn at This Year’s Cannes LionsYou Eat a Credit Card’s Worth of Plastic Each Week, Says This Unsettling WWF CampaignWith Harrowing Portrayals of Kids in Cages, an Ad Agency Hopes to Reignite OutrageView more in Creativity >DigitalSocial Pro DailyThe Pinterest Marketing Partners Program Added a Shopping Specialtyby David CohenBlockchainWalmart Prescriptions Are Heading to Blockchainby Lisa LacySnapchat: Here’s How to Take Snaps Using a GridAI Is Better at Recognizing Items in Higher-Income Households, Facebook Study FindsWith Same-Day Shipping, Target Is Entering a Crowded FieldFacebook Invested in Meesho, a Social Commerce Startup in IndiaTwitter Releases Datasets Covering Accounts That Were Removed in 4 CountriesAxel Springer Will Merge Insider Inc. and eMarketer Next YearView more in Digital >ProgrammaticProgrammaticAT&T and Verizon Roll Out New Enhancements to Buy-Side Programmatic Offeringsby Shoshana WodinskyData & InsightsDstillery Closes Data-Driven $5.9 Million Funding Roundby Shoshana WodinskyProgrammaticAs Third-Party Cookies Crumble, Ad Tech Works to Prep Publishers for Changeby Ronan ShieldsVoiceWhat Amazon’s Intention to Acquire Sizmek Means for the Advertising Industryby Beth-Ann EasonView more all coverage >TV / VideoProgramming & PerformanceDigital Advertising Growth Will Slow This Year, Magna Report Predictsby Kelsey SuttonTV UpfrontsCBS Will Debut Almost All of Its Fall Shows, Including Evil, the Week of Sept. 23by Jason LynchJetBlue Debuts RuPaul’s Drag Race-Inspired Airplane in Pride Month PartnershipFox Joins Project OAR Consortium to Bolster Addressable TV StandardsWhat Would It Take for Marketers to Leave YouTube? Nothing Short of a Mass ExodusWhy Desus and Mero’s Unique Podcast Ads Aren’t Changing Anytime SoonThe Daily Show Buys Ads on Fox News in DC Inviting Trump to Its Presidential Twitter LibraryHow Noelle Stevenson Revived She-Ra for a New EraView more in TV / Video >