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Stanley Programming & Performance Broadcast Chiefs Share Their Fall TV Strategies in a Changing Landscape By Bill Bradley In case you missed it The Future of Agencies What Agencies Can Learn From Ryan Reynolds’ Investments in Aviation Gin and Mint Mobile By Olivia Morley Beer & Spirits Heineken Drops Its Heinekicks, a Sneaker That Lets Wearers Walk on Beer By Brittaney Kiefer Voice Move Over Google. TikTok Is the Go-To Search Engine for Gen Z By Wanda Pogue Artificial Intelligence Heinz Taps State-of-the-Art AI to Design Its Next Ad Campaign By Patrick Kulp The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All CPG & Grocery Ken Jeong Tickles the Funny Bone in New Campaign for ThermaCare By T.L. Stanley Voice Equal Partnership? Why Companies Need to Ditch Maternity and Paternity Leave By Naomi Duckworth Media Agencies Omnicom Brings Transact, Its Tech-Powered Ecommerce Consulting Practice, to North America By Olivia Morley Accounts Brands Find It Painful to Address Agencies’ Most Pressing Pitching Problems By Jameson Fleming Brand Marketing View All Branding Artsy CMO Everette Taylor Steps Down By David Kaplan Voice What Marketers Can Learn From the NFL’s Big Miss During Hispanic Heritage Month By Mita Mallick Super Bowl The NFL Names Apple Music as Super Bowl Halftime Show Sponsor By Paul Hiebert CPG & Grocery Marketing Morsels: Airheads Takes Fake Money, Argent Suits Up for Election Season and More By Jess Zafarris Commerce View All Metaverse Alibaba Brings Luxury Shopping Into the Metaverse By Patrick Kulp Voice Patagonia Climbs Into Lead for Purpose-driven Companies to Follow By Alex Lewis Ecommerce Havas Bolsters Ecommerce Arm With Expert Edge Acquisition By Rebecca Stewart Food & Beverage Gopuff’s Latest Private Label Brand Debuts With NBA Star Chris Paul By Samantha Nelson CONVERGENT TV View All Programming & Performance How FX’s Welcome to Wrexham Breaks the Sports Documentary Mold By Mollie Cahillane Streaming & OTT Fox Entertainment CEO Charlie Collier Exits for Roku By Mollie Cahillane Streaming & OTT Netflix’s Ad Tier Is Coming Soon—and Media Buyers Have Many Questions By Bill Bradley, Catherine Perloff Voice The ‘Seduction’ of Latinx Audiences: Where Is the Long-Term Commitment? By Sandy Archila Creativity View All Creative Thinkers Creative Flavor: For Lixaida Lorenzo, a Real Love Started With Fake Ads By Sara Century Creative 20 Years Later, City of God Gets an Unexpected Sequel in Short Film by Vivo and Motorola By Sara Century Creative These Billboards Are So Fresh You Can Harvest Fruit and Veg Through Them By Rebecca Stewart Sports Marketing How the Eli Manning Show Takes the Giants Brand Beyond the Football Field By Shannon Miller Inside the Brand View All CMO Moves From Classroom to Boardroom, Adweek’s New Leadership Team on Bridging the Gap of Education in Marketing By Ann Marinovich CMO Moves Tricia Melton, CMO of Kids, Young Adults and Classics, Warner Brothers Discovery – Leveraging Legendary IP for Memorable Campaigns By Luz Corona Commerce Week How New Balance Became a Legacy Disruptor By Alexandra Bower Commerce Week How Rent the Runway Prioritizes Access Over Excess By Alexandra Bower Media View All Platforms Dislike Button Globally Rolled Out on TikTok By David Cohen Platforms TikTok: How to Save a TikTok Now Post By Brandy Shaul Platforms TikTok Ups Post Descriptions to 2,200 Characters By David Cohen Platforms TikTok: How to Turn Off Daily TikTok Now Push Notifications By Brandy Shaul Performance Marketing View All Sports Marketing This Year’s World Cup Is a Key Performance Marketing Opportunity for US Brands By Daniel Avshalom, Ozan Can Şişman Personalization Personalization and Privacy Can Live Under One Roof By Myles Kleeger Direct Mail Marketing Why the Surprising Rise of Direct Mail Is No Surprise at All By Joy Gendusa Awards & Honors Adweek 2022 Readers’ Choice: Best of Tech Partner Awards By Lucinda Southern Programmatic View All Platforms Mozilla Report Finds People Rarely Divert From Pre-installed Browsers By Trishla Ostwal Social Media Meta Sued for Tracking Users, Flouting Apple’s Privacy Rules By Trishla Ostwal Data California’s New Age Verification Rule May Expose Its Vulnerable Population By Trishla Ostwal Platforms Flo’s Anonymous Mode Is a Small Win in Protecting People’s Privacy By Trishla Ostwal Social Marketing View All Artificial Intelligence NBA All-Star Luka Dončić Turns Over TikTok Account to His AI Alter Ego By David Cohen Politics Political Ads Were Already a No-Go, But TikTok Cracks Down on Fundraising By David Cohen Chat & Messaging WhatsApp, NBA Superstar Giannis Antetokounmpo Team Up on Short Film By David Cohen Publishing TikTok Beefs Up #BookTok With Penguin Random House By David Cohen
