Editor’s Pick B-to-B B-to-B Marketers Show Confidence Around AI Adoption By Stephen Lepitak Cannabis These Are Rules to Live By for Weed Marketers Amid the Green Rush By T.L. Stanley Partner Expert The Key to Addressing Fragmented TV Consumption Experian Food & Beverage Burger King’s Time Travel Story Shows the Limits of Advertising When It Comes to Taste By Samantha Nelson Accounts Inside FCB New York’s Win as New Global Creative Partner for QuickBooks By Jameson Fleming PARTNER EXPERT FROM SXM MEDIA Break Past the Binary to Fully Celebrate the Identities and Cultures of Audio Audiences Magazine View All The Creatorverse Drew Barrymore’s Creative Force Is Too Big for One Platform to Contain By Robert Klara The Creatorverse Adweek’s 2023 Creator Visionary Awards: See All the Winners By Adweek Staff The Creatorverse Inside The Creatorverse By Adweek Staff The Creatorverse To Stay Ahead of the Creator Curve, Networks Are Snapping Up Influencer Agencies By Kyle O’Brien & Olivia Morley In case you missed it Plant-Based Products Got Wood Milk? Aubrey Plaza’s Artisanal Venture Spoofs Plant-Based Alternatives to Dairy By Leslie Blount Practical Insights Why B-to-B Companies Are Investing More in Brand Marketing By Paul Hiebert TV Upfronts Nickelodeon Refreshes Brand for First Time in 14 Years—and Brings Back Splat By Mollie Cahillane Finding the Customer Golden Arch-itects: How 2 Marketing Dynamos Reinvigorated McDonald’s for Gen Z By Rebecca Stewart The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New
