Editor’s Pick

Beer, Spirits & Cannabis

Alcohol-Free Wine Brand Starla Channels Gucci, Not Sonoma, for Its First Ad Campaign

By T.L. Stanley

Earnings Reports

Facebook Reports 56% Revenue Gain in Q2, but Apple iOS 14.5 ‘Headwinds’ Are Blowing

By David Cohen

BRANDSHARE

The Marketer’s Guide to Getting Even Better Results from Retail Media Platforms

By Epsilon

Customer Experience

Walmart Partners With Adobe to Sell Its Retail Technology

By Richard Collings

Columnist Network

Brands Must Actively Combat Burnout as They Move to Hybrid Work

By Stephanie Nerlich

In today's self-directed world, brands need to think outside the box to forge connections with new groups of consumers and drive growth.

BRANDSHARE FROM IMPACT

Could Partnerships Be Your Gen Z Solution to Advertising?

Sports Marketing

Sports Marketing

NBA Ramps Up Production of Live Videos for TikTok

Simone Biles

Sports Marketing

Tokyo Olympics Primetime Ratings Stumble, But NBCU Still Eyes Big Ad Revenue

Perspective

The Olympics Is Showing Its Age as Major Brands Question Whether It’s Worth Advertising In

By Robert Klara

woman being interviewed

Sports Marketing

President of Soccer Team Angel City FC Talks About the Good Behind the Organization

By Alexandra Carter

Travel & Transportation

A woman in a cat cafe

Technology

Microsoft Teams Transports Homebound Travelers to Tokyo in Worldly Campaign

By Sara Century

American Cruise Lines river cruise in Puget Sound

Travel & Transportation

A River Runs Through It: Small Cruises Are Back—But Pandemic Challenges Complicate Resurgence

Travel & Transportation

Marriott Bonvoy, Pinterest Team Up on in-App Immersive Quiz

The Airbnb location in France

Travel & Transportation

Airbnb and Volvic Water Are Offering an Eco-Friendly Stay Amid 80 Volcanoes in France

By T.L. Stanley

NexTech

NexTech

IPG Announces It Will Join UID2 as Its First Closed Operator

By Mark Stenberg

NexTech

Why Simply Having First-Party Data Is Only the Beginning

By Paul Hiebert

NexTech

Mark Read Talks About How WPP Shifted During Covid

By Kyle O’Brien

Sir Martin Sorrell

NexTech

‘You Ain’t Seen Nothing Yet’: S4 Capital’s Sir Martin Sorrell on Digital Growth

By Kathryn Lundstrom

Promoted Content

3 New Behaviors of Media Consumers and What to Do About Them

How Marketers Can Better Understand the American Gambler

By Hoang Nguyen, Business Data Journalist, YouGov

Stopping Churn Doesn’t Have to Be Hard or Expensive

‘Filthy, Sexy Pasta’ Isn’t What You or Keyword Analysis Thinks It Is

By William Merchan, Head of Verity, GumGum

Partner Experts

What’s Your Strategy for Thriving in a First-Party Data World?

By Dennis Ellis

Forward-Thinking Marketers Know That More Viewing Options Means Happier Movie Fans

By Alison Smith

2021 Cannes Lions Proves That Audio Campaigns Are Innovating More Than Ever

By Roger Sho Gehrmann

How Geico Became One of the Most Followed Brands on YouTube

By Ross Jauncey

Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

Adweek Podcasts

Trevor Beattie

Adweek Podcasts

The Celebrated British Creative Director Counting Down to his Flight into Space

By Stephen Lepitak

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: How to Market Commercial Space Travel

By Nick Gardner

CMO Moves

Carter’s Inc. Jeff Jenkins Shares How the Brand Is Bringing Childhood Dreams to Life

By Jordan Praitano

Business of Marketing

C-Suite Leaders from Hulu, Snap and Harry’s Join Season 2 of The Business of Marketing

By Al Mannarino

Magazine

NexTech

CEO Mark Read Discusses WPP’s Data-Focused Shift Toward a New Digital Age

By Ronan Shields

Ad Tech

Meet the Winners of the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

By Cat Weaver

Sports Marketing

Peacock Gets an Olympic-Size Promotion a Year Later Than Expected

By Kelsey Sutton

Data Points

Infographic: Social Media Conversations Around Crypto and NFTs Soar in 2021

By Nicole Ortiz

In case you missed it

Cannes Lions

Check Out All the Campaigns That Won Top Honors at Cannes Lions 2021

By David Griner

Performance Marketing

How Brands Are Grappling With TikTok’s Comment Section

By Emmy Liederman

Diversity, Equity and Inclusion

When Will Gen X Women Have Their Marketing Moment?

By Tiffany Moustakas

Experiential

Harry Potter Goes Experiential in New York, Pointing to Retail’s Future

By Richard Collings

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

Columnist Network

Brands Must Actively Combat Burnout as They Move to Hybrid Work

By Stephanie Nerlich

Illustration of two people talking about the Cannes Lions festival

Cannes Lions

Virtual Cannes Lions Generated $47.7 Million—Half of its 2019 Revenue

By Stephen Lepitak

Diversity, Equity and Inclusion

McCann Worldgroup Names a New Leader for Diversity and Inclusion in Europe

By Brittaney Kiefer

NexTech

Mark Read Talks About How WPP Shifted During Covid

By Kyle O’Brien

Brand Marketing

Earnings Reports

Facebook Reports 56% Revenue Gain in Q2, but Apple iOS 14.5 ‘Headwinds’ Are Blowing

A vinyl record with bacon pictured in the album cover

AdFreak

Dig Into This 19-Minute Record of Sizzling Bacon ‘Beats’ by Wright Brand

By Samantha Nelson

karma pet food

CPG & Grocery

Products for Pups Continue Their Pivot to Premium

By Paul Hiebert

Plant-Based Products

Eat a Meat-Free Pizza or a Man? Clarence the Lion Has a Decision to Make

By Stephen Lepitak

Commerce

customer picking up items

Customer Experience

Walmart Partners With Adobe to Sell Its Retail Technology

By Richard Collings

Clothing from Macy's line And Now This

Fashion & Apparel

To Attract Gen Z Shoppers, Macy’s Expands Its Private Brands

By Richard Collings

revlon makeup

Ecommerce

Megan Thee Stallion and Revlon Prep ‘Hyper-Limited-Edition’ Makeup Line on StockX

By Emmy Liederman

oreo mondelez snack

CPG & Grocery

Mondelēz Aims to Help Shoppers Regain Control After More Than a Year of Stressful Snacking

By Paul Hiebert

CONVERGENT TV

Streaming & OTT

Dave Bautista Takes Streaming Literally to Promote the Disney Bundle

By Kelsey Sutton

NexTech

NBCU Says Time Spent on Digital Platforms Will Equal Linear By Late 2022

By Mollie Cahillane

NexTech

Television Industry Braces for a ‘Bumpy Road’ as Connected TV Scales Up

By Kelsey Sutton

Simone Biles

Sports Marketing

Tokyo Olympics Primetime Ratings Stumble, But NBCU Still Eyes Big Ad Revenue

Creativity

Beer, Spirits & Cannabis

Alcohol-Free Wine Brand Starla Channels Gucci, Not Sonoma, for Its First Ad Campaign

By T.L. Stanley

Victorian-style Bus Shelters Scented with Roses and Cucumber to Sell Gin

Beer, Spirits & Cannabis

Victorian-Style Bus Shelters Scented With Roses and Cucumber to Promote Gin

By Stephen Lepitak

Burger King Cracks the Mystery of why Athletes Bite Their Medals

Food & Beverage

Burger King Cracks the Mystery of why Athletes Bite Their Medals

By Brittaney Kiefer

Good or Bad, This Broadcaster's Summer Campaign Wants Everyone to Sing

Creative

Good or Bad, This Broadcaster’s Summer Campaign Wants Everyone to Sing

By Stephen Lepitak

Inside the Brand

Jasmine Green Is Changing the Face of Advertising by Redefining Beauty Standards

Women Trailblazers

Jasmine Green Is Changing the Face of Advertising by Redefining Beauty Standards

A Cookie-less Future Could Serve as a Back-To-Basics For All Marketers

Innovators

A Cookie-less Future Could Serve as a ‘Back-to-Basics for all Marketers’

By Julian Gamboa

CMO Moves

Carter’s Inc. Jeff Jenkins Shares How the Brand Is Bringing Childhood Dreams to Life

By Jordan Praitano

Business of Marketing

C-Suite Leaders from Hulu, Snap and Harry’s Join Season 2 of The Business of Marketing

By Al Mannarino

Media

Sports Marketing

NBA Ramps Up Production of Live Videos for TikTok

Platforms

Workplace From Facebook Adds Mobile Security Features

Platforms

LinkedIn Reaches Milestones in Microsoft’s Fiscal Year Financial Report

Chat & Messaging

Snapchat Adds My Places Tray to Snap Map

Performance Marketing

Futuristic graphic of eye wide open.

Voice

Data Privacy Is Marketing’s Biggest Challenge: Here’s Why That’s a Good Thing

Experiential

HBO Max Pa’lante’s Pop-up Promoting Romeo Santos Shows Is a Love Letter With Holograms

By David Kaplan

Adweek Readers’ Choice: Best of Tech Partner Awards

Ad Tech

Meet the Winners of the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

blaze pizza app

Food & Beverage

How the Pandemic Accelerated Restaurants’ Digital Transformation

Programmatic

NexTech

IPG Announces It Will Join UID2 as Its First Closed Operator

By Mark Stenberg

NexTech

Why Simply Having First-Party Data Is Only the Beginning

By Paul Hiebert

Ad Tech

DoubleVerify Extends Turnkey Brand Safety Floor Controls, Brand Suitability Tiers to YouTube

Advertising

Alphabet Revenue Soared 62% to Hit $61.9 Billion in Q2

By Ronan Shields

Social Marketing

Ecommerce

Twitter Begins Pilot Test of Shop Module

Platforms

Reddit Holiday Hub Opens Its Doors

Ecommerce

Pinterest Adds Monetization Options for Creators

Sports Marketing

Xfinity Sets TikTok Challenge Based on Olympics Theme ‘Bugler’s Dream’