Editor’s Pick Travel & Transportation How Delta Cooked Up a Storm in the Top Chef: World All Stars Penultimate Episode By Rebecca Stewart Food & Beverage Fros-T-Pain Wants to ‘Buy U a Frosty’ at Wendy’s By Sara Century Data & Insights The 4 Pillars of Simplified Campaign Planning By Infillion Programming & Performance Cruel Summer’s Y2K-Focused Marketing Campaign Is Anything But a ‘Fatal Error’ By Bill Bradley Legacy Brands How London’s Iconic Transport System Is Going Global By Stephen Lepitak FROM ADWEEK BRANDED WITH INMOBI Say No to Bad Mobile Advertising Magazine View All The Creatorverse Drew Barrymore’s Creative Force Is Too Big for One Platform to Contain By Robert Klara The Creatorverse Adweek’s 2023 Creator Visionary Awards: See All the Winners By Adweek Staff The Creatorverse Inside The Creatorverse By Adweek Staff The Creatorverse To Stay Ahead of the Creator Curve, Networks Are Snapping Up Influencer Agencies By Kyle O’Brien & Olivia Morley In case you missed it Plant-Based Products Got Wood Milk? Aubrey Plaza’s Artisanal Venture Spoofs Plant-Based Alternatives to Dairy By Leslie Blount Practical Insights Why B-to-B Companies Are Investing More in Brand Marketing By Paul Hiebert TV Upfronts Nickelodeon Refreshes Brand for First Time in 14 Years—and Brings Back Splat By Mollie Cahillane Finding the Customer Golden Arch-itects: How 2 Marketing Dynamos Reinvigorated McDonald’s for Gen Z By Rebecca Stewart The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New