Editor’s Pick Independent Agencies As Edelman Turns 70, Its CEO Looks to the Future of Creative Communications By Kyle O’Brien Beer & Spirits Inside the Ryan Reynolds-Wrapped Aviation Gin Distillery in Portland By Jason Notte Brandshare A Downturn Is the Right Time to Invest in Identity Content Adstra Experiential Citizens Bank Avoids Looking Like a Tourist as It Arrives in New York By Eva Kis & Leslie Blount CPG & Grocery M&M’s Introduces a New Mascot All About Inclusivity By Paul Hiebert ADWEEK BRANDED WITH CONNATIX A 3-Minute Guide to Advertising With Integrity Experiential View All Experiential Citizens Bank Avoids Looking Like a Tourist as It Arrives in New York By Eva Kis, Leslie Blount Beer & Spirits Inside the Ryan Reynolds-Wrapped Aviation Gin Distillery in Portland By Jason Notte Fashion & Apparel Spring Studios and IMG Unite Tennis With New York Fashion Week By Natalie Venegas Leadership & Talent Raves, Merch Drops and Games: How Complex’s Neil Wright Does Experiential By Mark Stenberg Programming & Performance View All Streaming & OTT Streaming Service Epix Rebrands to MGM+ Following Amazon Acquisition By Mollie Cahillane Streaming & OTT AMC+ Launches Brand Refresh, Hires Known as Agency of Record By Mollie Cahillane Ad Tech OpenAP Enables Programmatic With OpenID to Unify Cross-Platform Delivery By Mollie Cahillane Programming & Performance Netflix’s Co-CEO Predicts ‘the End of Linear TV.’ Broadcasters Explain Why He’s Wrong By Bill Bradley Augmented Reality View All Columnist Network Augmented Reality Drives Consumer Confidence During a Recession By Lauryl Schraedly Artificial Intelligence NBA All-Star Luka Dončić Turns Over TikTok Account to His AI Alter Ego By David Cohen Augmented Reality Allure Best of Beauty Issue Includes AR Lip, Cheek and Eye Lenses From Snap By David Cohen Artificial Intelligence JCPenney Brings Artificial Intelligence to the Makeup Counter By Lisa Lacy Promoted Content View All Quiz: Test Your Knowledge of Classic TV Advertising By MNTN 5 Lessons for Planning Your First In-person Conference Since the Pandemic By Paige O’Neill, CMO, Sitecore How Crunchyroll, Hasbro and Mastercard Tap Fandoms By Melissa Schumer, President of Digital Entertainment and Gaming, RCPMK Confessions of a Confused Consumer By PayPal Partner Experts View All Storytelling Isn’t Child’s Play—It’s Your Best Tool to Connect, Engage and Persuade By Kate Sirkin 3 Ways Creator Platforms Help You Build Better Campaigns By Todd Pasternack How Booking.com Breaks Down Barriers for LGBTQ+ Travelers By Stéphane Mead and Tom van Gessel Team Up With Your Frenemies to Stay Agile By Valerie Bischak Microlearning View All What Is Incrementality and Why Is It Critical for Proving ROI? The Keys to Building Your Customer Identity Framework Do You Know How to Reach, Engage and Delight Connected Consumers? Connected TV Enables Effective Audience-First Advertising Adweek Podcasts View All Adweek Podcasts Brave Commerce Podcast: Developing a Holistic Brand Experience By Rachel Tipograph, Sarah Hofstetter Adweek Podcasts The Speed of Culture: How Creativity Drives Marketing Execution By Adweek Staff Adweek Podcasts Xiao Chi Jie’s Mission to Be a Modern Chinese Food Brand By Colin Daniels Adweek Podcasts Brandweek Podcast: Driving Results With People-Led Problem Solving By Al Mannarino Magazine Diversity, Equity and Inclusion Issa Rae Does More Than Talk About an Inclusive Entertainment Industry—She Builds It By Shannon Miller Metaverse Purpose-Led Brands Have an Opportunity to Diversify the Metaverse By Emmy Liederman Voice How to Be Mindful of Employee Burnout During Tough Times By Amy Small & Jillian Ingram Data Points Infographic: How Beauty Brands Can Make Sustainability Chic By Eva Kis In case you missed it Metaverse If Brands Want Web3 to Be Safe, They Need to Build It That Way By Rebecca Stewart Platforms Why Marketers Still Aren’t Sold on Social Shopping By Catherine Perloff Search Engine Optimization The Rise of Intent Media: How SEO Is Molding the Media Industry in Its Image By Mark Stenberg Branding Is the Branded Entertainment Renaissance Finally Here? By Brittaney Kiefer The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Independent Agencies As Edelman Turns 70, Its CEO Looks to the Future of Creative Communications By Kyle O’Brien Leadership & Talent Dentsu Names Retail Veteran Karin Zimmermann as CEO For Germany and DACH By Stephen Lepitak Diversity, Equity and Inclusion How Agencies Can Open Doors for Rising Latinx Talent By Olivia Morley Metaverse Purpose-Led Brands Have an Opportunity to Diversify the Metaverse By Emmy Liederman Brand Marketing View All AdFreak Irish Betting Site Spoofs Bridgerton to Promote Bingo Platform By Stephen Lepitak Food & Beverage Why Sonic Is Shifting to Scripted Ads By T.L. Stanley Experiential Citizens Bank Avoids Looking Like a Tourist as It Arrives in New York By Eva Kis, Leslie Blount Beer & Spirits Inside the Ryan Reynolds-Wrapped Aviation Gin Distillery in Portland By Jason Notte Commerce View All CPG & Grocery M&M’s Introduces a New Mascot All About Inclusivity By Paul Hiebert Adweek Podcasts Brave Commerce Podcast: Developing a Holistic Brand Experience By Rachel Tipograph, Sarah Hofstetter Adweek Podcasts Xiao Chi Jie’s Mission to Be a Modern Chinese Food Brand By Colin Daniels Perspective Fenty Beauty Exposed—and Helped Remedy—the Makeup Industry’s Lack of Inclusivity By Robert Klara CONVERGENT TV View All Streaming & OTT Streaming Service Epix Rebrands to MGM+ Following Amazon Acquisition By Mollie Cahillane Streaming & OTT AMC+ Launches Brand Refresh, Hires Known as Agency of Record By Mollie Cahillane Ad Tech OpenAP Enables Programmatic With OpenID to Unify Cross-Platform Delivery By Mollie Cahillane Programming & Performance Netflix’s Co-CEO Predicts ‘the End of Linear TV.’ Broadcasters Explain Why He’s Wrong By Bill Bradley Creativity View All PSAs This Chilling Planned Parenthood Ad Explores the Horrors of the Voiceless Post-Roe v. Wade By Samantha Nelson Creative Thinkers Creative Flavor: Santiago Luna Lupo’s Work Recognizes the Nuances of Culture By Sara Century Diversity, Equity and Inclusion Hispanic Heritage Month Series: Celebrating Culture and Calling for Representation By Natalie Venegas Creative Thinkers Creative Flavor: Fernando Poblete Helps People Interact With Brands, Not Just Buy Them By Sara Century Inside the Brand View All CMO Moves From Classroom to Boardroom, Adweek’s New Leadership Team on Bridging the Gap of Education in Marketing By Ann Marinovich CMO Moves Tricia Melton, CMO of Kids, Young Adults and Classics, Warner Brothers Discovery – Leveraging Legendary IP for Memorable Campaigns By Luz Corona Commerce Week How New Balance Became a Legacy Disruptor By Alexandra Bower Commerce Week How Rent the Runway Prioritizes Access Over Excess By Alexandra Bower Media View All Platforms TikTok: How to Turn on Post View History By Brandy Shaul Diversity, Equity and Inclusion Twitter: How to Turn On Alt Text Reminders By Brandy Shaul Publishing TechCrunch Sees 142% Uptick in Subscriptions, 82% Rise in Events Revenue By Mark Stenberg Publishing Daily Mail Group Forms Content Recommendation Partnership With Outbrain By Stephen Lepitak Performance Marketing View All Performance Marketing Abusers of Consumer Data Will Be Punished By Stephen H. Yu Sports Marketing This Year’s World Cup Is a Key Performance Marketing Opportunity for US Brands By Daniel Avshalom, Ozan Can Şişman Personalization Personalization and Privacy Can Live Under One Roof By Myles Kleeger Direct Mail Marketing Why the Surprising Rise of Direct Mail Is No Surprise at All By Joy Gendusa Programmatic View All Chat & Messaging Meta Adds Features to Call Ads on Messenger By David Cohen Ad Tech The Initial Results Are In for Google’s Fledge Tests By Trishla Ostwal Platforms Mozilla Report Finds People Rarely Divert From Pre-installed Browsers By Trishla Ostwal Social Media Meta Sued for Tracking Users, Flouting Apple’s Privacy Rules By Trishla Ostwal Social Marketing View All Food & Beverage ‘Vegetarian Vampire’ Toby Helps Heinz Promote Tomato Blood Ketchup By David Cohen Sports Marketing Everything You Need to Know About the New, Revamped NBA App By David Cohen Chat & Messaging WhatsApp: How to Use the Giannis & Family Sticker Pack By Brandy Shaul Artificial Intelligence NBA All-Star Luka Dončić Turns Over TikTok Account to His AI Alter Ego By David Cohen
