EDITOR'S PICKS 5 Marketing Lessons Burger King Learned From Studying Hackersby Angela Natividad5 Marketing Lessons Burger King Learned From Studying Hackersby Angela Natividad 5 Marketing Lessons Burger King Learned From Studying Hackersby Angela Natividad5 Marketing Lessons Burger King Learned From Studying Hackersby Angela Natividad Cannes LionsOgilvy Commits to Hiring 20 Women Into High-Level Creative Roles by End of 2020by David GrinerTV UpfrontsThe CW's New Sunday Night Slate Helps Boost Upfront Volume 15 Percentby Jason LynchCannes LionsAn Introvert's Guide to Cannesby David Griner Creativity Look! Up in the Sky! It's a Flying Orange Man With Wieners on His Belt!by Robert KlaraL'Oreal Is Bringing the Makeup Counter Experience Into Your Home With AR and LivestreamingThe company wants to invent the future of beauty experiences.AB InBev Puts Beer on the Blockchain With Summer Mobile CampaignsIt's testing ads for Budweiser, Bud Light, Michelob Ultra and Estrella. 'Brilliantly Dumb' Can Be an Effective Strategy, and Other Advice From Our Industry PanelistsIn a Very Catchy Rap Music Video, Diet Dr Pepper Is Telling Customers to Treat ThemselvesDavid Droga Still Has Faith in Advertising, Even If You Don'tSpotify Unleashes Its Data-Centric, Pithy Ads on Cannes to Promote Its Tuesday PanelLate-Night Hosts Desus and Mero Are Leaving Viceland for ShowtimeVerizon's Outdoor Campaign Focuses on the End of One-Size-Fits-All Family PlansHow Adam Rippon Stays Creative, Brave and Focused—Even on a Playground Popular Now 1 The Shift From 4G to 5G Will Change Just About Everything 2 5 Marketing Lessons Burger King Learned From Studying Hackers 3 Here’s the Data Behind IHOb’s Seemingly Stupid Name Change 4 20 Ad Campaigns That Will Win at Cannes 5 T-Mobile Partners With WPP’s Essence and Takes Some Media Planning and Buying Duties In-House 'Brilliantly Dumb' Can Be an Effective Strategy, and Other Advice From Our Industry PanelistsIn a Very Catchy Rap Music Video, Diet Dr Pepper Is Telling Customers to Treat ThemselvesDavid Droga Still Has Faith in Advertising, Even If You Don'tSpotify Unleashes Its Data-Centric, Pithy Ads on Cannes to Promote Its Tuesday PanelLate-Night Hosts Desus and Mero Are Leaving Viceland for ShowtimeVerizon's Outdoor Campaign Focuses on the End of One-Size-Fits-All Family PlansHow Adam Rippon Stays Creative, Brave and Focused—Even on a Playground Latest From Cannes presented by View more from Cannes > What We Learned at Adweek's Cannes Kick-Off Partyby Chris AriensThis 43-Minute Film Won a Grand Prix at Cannes for Shining a New Light on Organ Donationby Doug ZangerOn the Adweek Podcast: What to Expect From the Cannes Lionsby Aneya FernandoAdvertising Executives Share Their Cannes Survival Tipsby Sami MainBumble's Founder Credits the App's Early Success to Micro-Influencersby Sami MainTrust in Social Media Platforms Is Eroding—and Brands Have a Lot to Loseby Kelsey SuttonUnilever to Crack Down on Influencers Who Buy Fake Followers and Use Botsby Diana PearlOgilvy Commits to Hiring 20 Women Into High-Level Creative Roles by End of 2020by David Griner This Week's Issue The hottest topics from the newest Adweek The hottest topics from the newest Adweek The Creative 100Filmmaker Ava DuVernay on the Creative Process, and the Intersection of Art and Activismby Kristina MonllosThe Creative 100Adweek’s Creative 100: Meet the Multitalented Masters Behind Today's Most Innovative Workby Adweek StaffThe Creative 10027 Senior Agency Leaders Who Are Charting a New Course for the Creative Industryby David GrinerThe Creative 10013 Global Agency Leaders Whose Ideas Go Beyond Borders and Transcend Boundariesby David Griner Digital Transformation Playbook IN PARTNERSHIP WITH Editor’s Letter: The Delicate Balance Between Data and Creativity—the Humanity of It Allby James CooperInfographic: Design Thinking Is Improving Customer Experience and Getting Results for Brandsby Erik WanderMarketers Are Using Customer Data to Drive Smarter, More Creative Storytellingby Dan Tynan5 Steps to Help Creatives Survive the Digital Transformationby Peter KangView more in Digital Transformation > In Case You Missed It Get caught up on all of the informative, inspiring and interesting reads Get caught up on all of the informative, inspiring and interesting reads Cannes Lions20 Ad Campaigns That Will Win at Cannesby David Griner Creativity Think IHOb Is Bad? Here Are 4 Other Brands That Tried to Change Their Namesby Robert Klara Agencies WPP Co-COO Mark Read Responds to Allegations Against Martin Sorrell in All-Staff Memoby Patrick CoffeeLeadership & TalentOgilvy Rebrands Itself After 70 Years With New Visual Identity, Logo and Organizational Designby Patrick CoffeeEcommercePeople Across America Can Now Have What She's Having: Katz's Deli Launches Subscription Serviceby Diana PearlCreative DisruptionAmazon Is Driving Around a Jurassic-Sized Box, and You Can Ask Alexa What's Insideby David Griner Digital 20 Takeaways From Mary Meeker’s 2018 Internet Trends Reportby Lisa LacyDigital StorytellingIn New Tourism Spot, What Happens in Vegas Pulls at the Heartstringsby Alissa Fleck Get Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know today Business Type* ---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: Library Job Level* ---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOther Job Function* ---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me. Sign Me Up Please enter a valid email address × Please complete all fields × Please confirm with the Recaptcha × Recaptcha response was incorrect × You are already subscribed to this newsletter. To update your preferences, click here. × Thank you for subscribing.Please check your email to confirm × An error has occurred, please try again later × Thanks for Signing Up!Follow us to stay up to date Facebook Twitter Linkedin Feed Instagram You are already subscribed to this newsletter. To update your preferences, click here. Facebook Twitter Linkedin Feed Instagram 11 Inspiring Women Who Have Broken Down Advertising’s Most Persistent Barriers Agencies Agencies T-Mobile Partners With WPP's Essence and Takes Some Media Planning and Buying Duties In-Houseby Lindsay RittenhouseLeadership & TalentMindshare North America Appoints a Chief Client Officer and Chief Instigation Officerby Lindsay Rittenhouse Ogilvy Commits to Hiring 20 Women Into High-Level Creative Roles by End of 2020 Barton F. Graf Hires McCann Director to Serve as New Chief Strategy Officer and Appoints First COOHow Brand Social Value Will Play a Part in This Year's Cannes David Droga Still Has Faith in Advertising, Even If You Don'tAlly Financial Hands Media Account to MediaCom as It Closes in on Creative, Digital Reviews This Study Shows Which Creative Agencies Won What U.S. Business in the First Quarter of 2018 View more in Agencies > Brand Marketing Cannes LionsBumble's Founder Credits the App's Early Success to Micro-Influencersby Sami MainCannes LionsUnilever to Crack Down on Influencers Who Buy Fake Followers and Use Botsby Diana Pearl 5 Marketing Lessons Burger King Learned From Studying Hackers 'Brilliantly Dumb' Can Be an Effective Strategy, and Other Advice From Our Industry PanelistsL'Oreal Is Bringing the Makeup Counter Experience Into Your Home With AR and Livestreaming Deloitte, American Express and More Activate at the U.S. Open With VR and Custom Cocktails3 Ways Brands Can Market to Their LGBTQ Consumers Year Round For Its First Out-of-Store Brand Activation, Coach Created a Visual, Spiritual Playground View more in Brand Marketing > Creativity Creativity What We Learned at Adweek's Cannes Kick-Off Partyby Chris AriensCannes LionsThis 43-Minute Film Won a Grand Prix at Cannes for Shining a New Light on Organ Donationby Doug Zanger On the Adweek Podcast: What to Expect From the Cannes Lions Advertising Executives Share Their Cannes Survival TipsLook! Up in the Sky! It's a Flying Orange Man With Wieners on His Belt! In a Very Catchy Rap Music Video, Diet Dr Pepper Is Telling Customers to Treat ThemselvesYoung Adult Fiction Author Turns to Giphy for His Book Launch Spotify Unleashes Its Data-Centric, Pithy Ads on Cannes to Promote Its Tuesday Panel View more in Creativity > Digital Digital Goodbye, Tronc, We Hardly Knew Youby Sara JerdeSocial Pro DailyFacebook Tightened Its Policies on Advertising Accessories for Weaponsby David Cohen Google Invests $550M in JD.com to Modernize Retail 3 Ways to Make Your Marketing More Customer-FocusedHow to Optimize the Right Mix of Social Media Metrics and Drive ROI for Your Brand AB InBev Puts Beer on the Blockchain With Summer Mobile CampaignsTrust in Social Media Platforms Is Eroding—and Brands Have a Lot to Lose Twitter Unveiled Its Twitter Media Website for Publishing Partners View more in Digital > TV / Video Programming & PerformanceLate-Night Hosts Desus and Mero Are Leaving Viceland for Showtimeby Jason LynchTV UpfrontsIn New Discovery Ad Offering, Brands Appear Only in New Episodes of Most-Watched Showsby Jason Lynch Telemundo Uses Massive World Cup Audience to Launch Rebrand CBS Finishes Upfront Sales With Double-Digit CPM IncreasesThursday Night Football Helps Power Fox’s CPM Upfront Gains Comedy Central Cancels The Opposition, Will Air New Jordan Klepper Weekly Series Next YearWhy a Good Online Experience Can Make For a Better In-Person Adventure It's Official: AT&T Completes $85 Billion Purchase of Time Warner View more in TV / Video > Parkland Students Are Asking Advertising’s Brightest Minds to Help Grow the Gun Control Movement