EDITOR'S PICKS Don’t Expect Many Brands to Embrace April Fools’ Day in 2020by T.L. StanleyDon’t Expect Many Brands to Embrace April Fools’ Day in 2020by T.L. StanleyDon’t Expect Many Brands to Embrace April Fools’ Day in 2020by T.L. StanleyDon’t Expect Many Brands to Embrace April Fools’ Day in 2020by T.L. StanleyAd Tech & Mar TechRubicon Project and Telaria Merge to Become the Largest Independent SSPby Andrew BlusteinCoronavirusUS Consumers Are Keeping a Close Eye on How Brands Handle the Coronavirus Crisisby Mónica Marie ZorrillaDiversity & InclusionHere’s How Brands Are Celebrating Trans Day of Visibilityby Mary Emily O'HaraPublishers & PlatformsThe Wall Street Journal Offers Ad Recall Guarantee to Print Advertisersby Sara JerdeOlympic Athletes Wash Their Hands and Social Distance in PSAs from VisaThe financial giant turned around the videos in a week.Why Workers Are Going on Strike at Whole Foods, Amazon, GE and InstacartFallout from the COVID-19 pandemic has helped ignite long-simmering tensions.Vintage Travel Posters Are Reimagined for Social DistancingWPP Implements Hiring Freeze, Cuts Awards and Postpones Salary Bumps Due to COVID-19A British Magazine Replaced Its Usual Celeb Cover Stars With Medical HeroesAgainst Dreary Retail Backdrop, Nike Offers a Ray of HopeIAB Postpones NewFronts for Almost 2 MonthsSavvy Distilleries Are Putting in Extra Effort to Make Their Hand Sanitizers Look StylishAs Coronavirus Squeezes the Ad Industry, Local Publishers Are Feeling the Pain Popular Now 1 Don’t Expect Many Brands to Embrace April Fools’ Day in 2020 2 Vintage Travel Posters Are Reimagined for Social Distancing 3 US Consumers Are Keeping a Close Eye on How Brands Handle the Coronavirus Crisis 4 Rubicon Project and Telaria Merge to Become the Largest Independent SSP 5 Burger King Advertises a Quarantine Whopper You Make at Home Vintage Travel Posters Are Reimagined for Social DistancingWPP Implements Hiring Freeze, Cuts Awards and Postpones Salary Bumps Due to COVID-19A British Magazine Replaced Its Usual Celeb Cover Stars With Medical HeroesAgainst Dreary Retail Backdrop, Nike Offers a Ray of HopeIAB Postpones NewFronts for Almost 2 MonthsSavvy Distilleries Are Putting in Extra Effort to Make Their Hand Sanitizers Look StylishAs Coronavirus Squeezes the Ad Industry, Local Publishers Are Feeling the Pain Challenger Brands Read more > Challenger BrandsWatch All the Presentations From Challenger Brands 2020by Adweek StaffChallenger BrandsFor Charlamagne tha God, Having a Personal Brand Means Being Authentic With Audiencesby Tiffany MoustakasChallenger BrandsReddit’s Advice to Brands Interested in Running Ads on Its Websiteby Paul HiebertChallenger BrandsGlamsquad Expanded On-Demand Beauty Services to CVS to Reach Gen Zby Ian Zelaya Coronavirus News Read more > US Consumers Are Keeping a Close Eye on How Brands Handle the Coronavirus Crisisby Mónica Marie ZorrillaFacebook Makes Its Community Help Feature Available for Covid-19 Effortsby David CohenOlympic Athletes Wash Their Hands and Social Distance in PSAs from Visaby Diana PearlThe Wall Street Journal Offers Ad Recall Guarantee to Print Advertisersby Sara Jerde This Week's Issue The hottest topics from the newest Adweek The hottest topics from the newest Adweek CoronavirusThese Top Marketers and Media Execs Are Showing a Way Forward Amid the Coronavirus Crisisby Kristina FelicianoCoronavirusHow Marketers and Agencies Are Trying to Strike the Right Tone in the Age of Coronavirusby T.L. StanleyCoronavirusVirtual Event Tech Is Booming as Companies Scramble to Take Conferences Onlineby Patrick KulpCoronavirusEditor’s Letter: How We All Are Navigating the New Normalby Lisa Granatstein In Case You Missed It Get caught up on all of the informative, inspiring and interesting reads Get caught up on all of the informative, inspiring and interesting reads CoronavirusWhy Retailers Close Their Ecommerce Shops During a Lockdownby Ryan BarwickCoronavirusUN Issues Global Call to Creatives in Response to COVID-19by Erik OsterAd Tech & Mar TechTeads Curbs Revenue Guarantees as Ad-Tech Industry Braces for Cutsby Andrew BlusteinCoronavirusKantar’s COVID-19 Barometer Examines Impact on Consumer Behaviorby Erik OsterCoronavirusBrands Promote Social Distancing With Altered Logos, Slogansby Kathryn LundstromStreaming & OTTBinge-Watching Continues Soaring as Consumers Hunker Downby Kelsey SuttonAdFreakIt’s Not a Real Guinness Ad. But It’s a Perfect Guinness Adby David GrinerLife in QuarantineBrands Are Creating Zoom Backgrounds to Class Up Your Quarantineby Sara SparyThe Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAY Burger King Is Advertising a ‘Quarantine Whopper’ You Can Make at Home Agencies AgenciesWPP Implements Hiring Freeze, Cuts Awards and Postpones Salary Bumps Due to COVID-19by Minda SmileyAdweek TogetherAdweek Together: The Future of Workby Chris AriensSesame Street’s Famous Fuzzy Residents Star in Kid-Friendly PSAs About COVID-19Burger King Is Advertising a ‘Quarantine Whopper’ You Can Make at HomeThis Agency Brings a Virtual Slice of Las Vegas to Your Next Zoom GatheringHavas New York Makes Wellness Part of the Work-From-Home RoutineCreating an Advertising World That My 17-Year-Old Self Would Want to See3 Ways Marketing Strategies Will Need to Shift to Deal With Coronavirus ComplicationsView more in Agencies > Brand Marketing First Things FirstBrands Balk at April Fools’; Distilleries’ Elegant Hand Sanitizer Packaging: Wednesday’s First Things Firstby Jess ZafarrisCoronavirusUS Consumers Are Keeping a Close Eye on How Brands Handle the Coronavirus Crisisby Mónica Marie ZorrillaHere’s How Brands Are Celebrating Trans Day of VisibilityOlympic Athletes Wash Their Hands and Social Distance in PSAs from VisaVintage Travel Posters Are Reimagined for Social DistancingThinking of Partnering With a Charity? Keep in Mind the Following Compliance RegulationsTokyo Olympics’ New Date; Ryan Reynolds’ Mint Mobile Surprise: Tuesday’s First Things FirstSavvy Distilleries Are Putting in Extra Effort to Make Their Hand Sanitizers Look StylishView more in Brand Marketing > Inside the Brand A community for marketers to learn, grow and be inspired A community for marketers to learn, grow and be inspired How HP’s Gene Paek Blends Creativity with Innovation by Heide Palermo How This Self-Funded Entrepreneur Turned Bootstrapping and Community-based Growth Into Golde by Heide Palermo How IHOP CMO Builds Brand Momentum With Best-in-Class Agencies by Nadine Dietz How Magic Spoon Founders Have Fun With Their Brand—Beyond Breakfast by Heide Palermo View more > Creativity Brand ValuesDon’t Expect Many Brands to Embrace April Fools’ Day in 2020by T.L. StanleyCoronavirusOn the Adweek Podcast: How We’re Coping During Quarantineby David GrinerHow a Derailed Corporate Branding Launch Turned Into a New Hispanic Recovery EffortWith Travel on Hold, United Airlines Donates Media Space to UnicefHow the NFL Quickly Turned Around a PSA Involving Over 50 of the League’s StarsCottonelle Discourages Toilet Paper Hoarding in New CampaignThe Actors From Contagion Want You to Stay Home and Wash Your HandsAgency Says #WashTheHate Against Coronavirus-Fueled RacismView more in Creativity > Digital Social Pro DailyFacebook Updates Aim to Help Video Creators Streamline Process, Boost Discoveryby David CohenCoronavirusFacebook Makes Its Community Help Feature Available for Covid-19 Effortsby David CohenThe Wall Street Journal Offers Ad Recall Guarantee to Print AdvertisersArtists Share Their Quarantine/Work From Home Playlists on PandoraStand-Alone Spotify Kids App Comes to Canada, France and the U.S.A British Magazine Replaced Its Usual Celeb Cover Stars With Medical HeroesSpotify Details Changes in Podcasts, Playlists During the Coronavirus PandemicTumblr Tries to Give People a Break From News About the Coronavirus PandemicView more in Digital > Programmatic Ad Tech & Mar TechRubicon Project and Telaria Merge to Become the Largest Independent SSPby Andrew BlusteinCoronavirusPublishers May Lower Their Standards on Ad Quality in Search of Revenueby Andrew BlusteinAd Tech & Mar TechTeads Curbs Revenue Guarantees as Ad-Tech Industry Braces for Cutsby Andrew BlusteinAd Tech & Mar TechApple’s Cookie-Blocking Update Causes Publishers More Painby Ronan ShieldsView more all coverage > TV / Video NewFrontsIAB Postpones NewFronts for Almost 2 Monthsby Jason LynchCoronavirusSeveral of Spring’s Biggest Cable Series Delayed Due to COVID-19by Jason LynchIOC Sets New Dates for Postponed 2020 Tokyo OlympicsStreamers Ramp Up Free Trials and Other Giveaways for Housebound AmericansTV Time Spikes for Kids Stuck at Home During CoronavirusLinear TV Ad Spend Will Plummet About 41% in March and AprilNBCUniversal Creates Homemade ‘The More You Know’ PSAs for COVID-19Binge-Watching Continues Soaring as Consumers Hunker DownView more in TV / Video >