EDITOR'S PICKS Brand Twitter Unmasked: Meet 45 of the People Behind Your Favorite Accountsby Julian GamboaBrand Twitter Unmasked: Meet 45 of the People Behind Your Favorite Accountsby Julian GamboaBrand Twitter Unmasked: Meet 45 of the People Behind Your Favorite Accountsby Julian GamboaBrand Twitter Unmasked: Meet 45 of the People Behind Your Favorite Accountsby Julian GamboaAd Tech & Mar TechWhat Are the Prospects of the IAB’s ‘Great Collab’?by Ronan ShieldsFood & BeverageAfter 8 Years of ‘2 Guys’ Ads, Sonic Moves in a New Direction With Mother LAby T.L. StanleyTop of MindGetting 50 Million Sign-Ups Was the Easy Part of Target’s Loyalty Programby Stephanie PaterikPoliticsM.M.LaFleur Will Dress Any Woman Running for Office—Free of Chargeby Diana PearlMorgan Stanley Acquires ETrade in $13 Billion DealMorgan Stanley has announced today that it is acquiring ETrade Financial Corporation in an all-stock purchase valued at $13 billion.The Guardian Invites Pedestrians in Berlin to Break Glass for Free MagazinesOne of the Guardian's first post-Brexit marketing pushes touts global news magazine with striking street placements in Berlin. Dentsu Media Products and Services Names Michael Epstein CEOThis DTC Natural Deodorant Brand Offers an Eco-Friendly Trade-in for Curious ConsumersThese Are the Brands Gen Z and Millennials Hold Near and DearViacomCBS Details Plans to Bulk Up CBS All Access and Accelerate Streaming GrowthA Crowd Finds Themselves Hooked On a Story Fit Only for LifetimeMullenLowe’s Chief Strategy Officer Heads Back to The Martin AgencyJason Wagenheim Becomes Bustle Digital Group’s First President Popular Now 1 Why Burger King Is Proudly Advertising a Moldy Whopper 2 The Weird Road to Burger King’s Moldy Whopper 3 In Case of Emergency, Break Glass for a Guardian Weekly 4 Meet the People Behind Your Favorite Brands on Twitter 5 OTAs and Metasearch Dominate Google’s Hotel-Related Keywords Dentsu Media Products and Services Names Michael Epstein CEOThis DTC Natural Deodorant Brand Offers an Eco-Friendly Trade-in for Curious ConsumersThese Are the Brands Gen Z and Millennials Hold Near and DearViacomCBS Details Plans to Bulk Up CBS All Access and Accelerate Streaming GrowthA Crowd Finds Themselves Hooked On a Story Fit Only for LifetimeMullenLowe’s Chief Strategy Officer Heads Back to The Martin AgencyJason Wagenheim Becomes Bustle Digital Group’s First President Challenger Brands Read more > Challenger BrandsRoad to Challenger Brands: Customers as Tribes, Stores as Churchesby Paul HiebertChallenger BrandsRoad to Challenger Brands: How Google Prepared Zach Apter for ClassPassby Chris AriensChallenger BrandsRoad to Challenger Brands: Not All DTC Brands Need a Storeby Paul HiebertChallenger BrandsRoad to Challenger Brands: Everlane’s Franchesca Hashim on Emotion as the Start of Everythingby Chris Ariens Super Bowl Read more > The Big GameThe 10 Best Super Bowl Ads of 2020by David GrinerThe Big GameThe 8 Biggest Advertising Trends of Super Bowl 54by Jameson FlemingThe Big GameSuper Bowl Ads Used Humor and Nostalgia to Distract From Today’s Divisive Climateby Erik OsterThe Big GameSuper Bowl 54: Watch Every Big Game Adby Jameson Fleming This Week's Issue The hottest topics from the newest Adweek The hottest topics from the newest Adweek AmazonHow Brands Are Battling Knockoffs on Amazonby Lisa LacyRetailHere’s What’s in Store for Retail in 2020by Richard CollingsAd Tech & Mar TechHow Ad Tech Is Bracing for Life After the Cookieby Ronan ShieldsData PointsInfographic: It’s Not Just About Material Gifts on Valentine’s Day Anymoreby Ko Im In Case You Missed It Get caught up on all of the informative, inspiring and interesting reads Get caught up on all of the informative, inspiring and interesting reads Food & Beverage3 Years, 3 Agencies: The Weird Road to Burger King’s Moldy Whopperby David GrinerPublishers & PlatformsHow Time’s Immersive VR Experience Is Emblematic of Its Dream to Build a Modern Media Companyby Sara JerdePoliticsMichael Bloomberg Bankrolls a Huge Social Media and Text Message Effort in Californiaby David CohenStreaming & OTTThe Circle’s Joey Sasso Preaches the Gospel of Being Real Onlineby Scott NoverFood & BeverageMcDonald’s Online Shop Is Dropping Quarter Pounder-Inspired Merchby Richard CollingsBrand ValuesWhite Castle to Test Plant-Based Cheddar Cheese in New York and New Jerseyby Richard CollingsBrand MarketingOlay Will Stop Retouching Advertisements by the End of 2020by Diana PearlRetailAuthentic Brands CEO Jamie Salter on His Company’s Global Ambitions as It Buys Forever 21by Richard CollingsThe Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAY Why Burger King Is Proudly Advertising a Moldy, Disgusting Whopper Agencies Leadership & TalentAnomaly Parts Ways With Eric Segal, Eliminates New York CCO Roleby Erik OsterLeadership & TalentDentsu Media Products and Services Names Michael Epstein CEOby Erik OsterManhattan Mini Storage Selects Mcgarrybowen New York as Agency of RecordMullenLowe’s Chief Strategy Officer Heads Back to The Martin AgencyPabst Sends Media Account to MDC Partners’ AssemblyRBC Is Fighting Workplace Bias by Encouraging Colleagues to Stand Up for Each OtherHow Domino’s Digitally Blended Itself With Cheers for Its New AdPierry Becomes the Latest Agency to Integrate Into Wunderman ThompsonView more in Agencies > Brand Marketing ExperientialThe Guardian Invites Pedestrians in Berlin to Break Glass for Free Magazinesby Ian ZelayaData & InsightsThese Are the Brands Gen Z and Millennials Hold Near and Dearby Mónica Marie ZorrillaOTAs and Metasearch Dominate Google’s Hotel-Related KeywordsMorgan Stanley Acquires ETrade in $13 Billion DealThis DTC Natural Deodorant Brand Offers an Eco-Friendly Trade-in for Curious ConsumersHow to Elevate Black Culture Rather Than Just Benefitting From ItBloomberg Summons a New Meme Army; How Burger King Broke the Mold: Thursday’s First Things FirstOlay Will Stop Retouching Advertisements by the End of 2020View more in Brand Marketing > Inside the Brand A community for marketers to learn, grow and be inspired A community for marketers to learn, grow and be inspired Rent the Runway’s Brand SVP on the Shift to Experiential Fashion by Heide Palermo The Road to 100: Highlights, Confessions and Peek Behind the Mic by Nadine Dietz Canoo’s Head of Marketing Shares How to Build a Pre-Launch Brand by Alexa Comeau How Citi’s Global Consumer CMO Is Advancing Equality Through Music by Nadine Dietz View more > Creativity Food & BeverageAfter 8 Years of ‘2 Guys’ Ads, Sonic Moves in a New Direction With Mother LAby T.L. StanleyCreativityAfrican Gods Instagram Filter Seeks to Connect Black American History to Ancient Rootsby Patrick Kulp3 Years, 3 Agencies: The Weird Road to Burger King’s Moldy WhopperAsked to Pick Between Opera or Broccoli, These Kids Packed the Opera HouseWhy Burger King Is Proudly Advertising a Moldy, Disgusting WhopperLego Turned Kids’ Playtime Ideas Into a Blockbuster Movie TrailerDroga5 Brings Surreal Artistry to Harley-Davidson’s Enduring Promise of EscapeSeagram’s Gets Thirsty, Slides Into 7Up’s DMs for Valentine’s DayView more in Creativity > Digital Social Pro DailyFacebook VP of Product Design Julie Zhuo Leaving After 14 Yearsby David CohenSocial Pro DailyFacebook Creator Studio? 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