Editor’s Pick

Programming & Performance

Broadcasters Anticipate Biggest NFL Ad Revenue Season Ever Following Covid Upheaval

By Jason Lynch

Enjoy These Oddball Game Day Gadgets From Babe Wine and Unnecessary Inventions

By Samantha Nelson

Understanding the Permanent Changes the Pandemic Has Brought to Customer Relationships

By UserTesting

Amid NFL Coverage and Her Apparel Line, Erin Andrews Is Still Not Busy Enough

By David Kaplan

Campbell’s Chunky Soup Wants to Be Your Lunch

By Paul Hiebert

How do you become a worst-case scenario expert who is prepared for anything? Instead of throwing yourself into the snake pit of marketing mishaps, we’ve assembled some scenarios and the steps for survival you need to get out in one piece.

FROM ADWEEK BRANDED WITH SMARTSHEET

When Marketing Goes Haywire

Food & Beverage

DoorDash and Busch Offer Cans of Dog Brew to Your Favorite Furry Drinking Buddy

By Sara Century

Lil Nas X and Elton John Trade Wardrobes and Delivery Orders for Uber Eats

By Shannon Miller

Food & Beverage

Pepsi and Doja Cat Pay Homage to Grease in a Splashy Musical Ad for New Flavors

By Shannon Miller

Food & Beverage

Padma Lakshmi on Why She’s Partnering With Imperfect Foods

By David Griner

Gaming

PlayStation Reimagines Chess as a Futuristic Battle Between Royalty and Underdogs

By Brittaney Kiefer

Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

By Jordan Praitano, Julian Gamboa

Facebook Fantasy Games Become a Reality for Android, iOS Users in Canada, US

Creating a Winning Brand Presence in the Metaverse: Insights From Vans and Roblox

By Alexandra Carter

I’m With the Brand

I’m With the Brand

Experience the Euphoric Sensation of Kin Along Your Nonalcoholic Beverage Journey

By Malinda DiPasquale

I’m With the Brand

Flowcode Is Forging the Future of QR Codes

By Nick Gardner

I’m With the Brand

This Reimagined Grocery Store Really ‘Pops’

By Malinda DiPasquale

I’m With the Brand

Daybreaker Founder on Pioneering the Sober Morning Rave

By Nick Gardner

Promoted Content

How to Sell More on Instagram, Facebook and TikTok

Could Income Data Be Limiting Your Targeting Strategy?

By Windfall Data

Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ

Does Your Product Packaging Power a Positive Impact?

By HP

Partner Experts

Petco Reveals the Creative Video Tips That Helped It Achieve a Big Impact

By Alicia LeBeouf

3 Lessons From Tourism Brands That Innovated in Turbulent Times

Cross-Screen Measurement Isn’t Just for the Upfronts

By Christine Grammier

Gumtree Embraced What People Really Thought of Its Re-commerce Site and Turned It Into Creative Gold

By Ross Jauncey

Microlearning

Maximize the Value of First-Party Data for Today and Tomorrow

Why Brands Should Embrace Supply Path Optimization Now

The Keys to Building Your Customer Identity Framework

Mastering the Art and Science of Subscriber Care

Adweek Podcasts

Adweek Podcasts

Adweek Podcast: Shedding the Stigma Around Celebrity Endorsements

By Nick Gardner

Business of Marketing

Opt to Learn Instead of Trying to Sound Smart, Says Bacardí Rum’s Global Svp

By Al Mannarino

How Casper Is Awakening the Power of a Well-Rested World

By Jordan Praitano

Adweek Podcasts

Adweek Podcast: Ranking the Celebrity McDonald’s Meals

By Nick Gardner

Magazine

CEO Mark Read Discusses WPP’s Data-Focused Shift Toward a New Digital Age

By Ronan Shields

Meet the Winners of the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

By Cat Weaver

Sports Marketing

Peacock Gets an Olympic-Size Promotion a Year Later Than Expected

By Kelsey Sutton

Infographic: Social Media Conversations Around Crypto and NFTs Soar in 2021

By Nicole Ortiz

In case you missed it

Programming & Performance

MRC Strips Accreditation from Nielsen’s National and Local TV Measurement Services

By Kelsey Sutton

Hasan Minhaj Expertly Slays FOMO in Samsung and Verizon’s First Co-Branded Campaign

By Shannon Miller

Data & Insights

Yes, Pumpkin Spice Is Arriving Earlier Each Year—Driven by Gen Z and Millennial Demand

By Kathryn Lundstrom

Sports Marketing

Tony Hawk’s Blood Was Infused Into a Skateboard Design by Liquid Death

By T.L. Stanley

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

PlayStation Reimagines Chess as a Futuristic Battle Between Royalty and Underdogs

By Brittaney Kiefer

Mergers & Acquisitions

The Marketing Practice Continues Growth With Acquisition of KingPin Communications

By Stephen Lepitak

How Havas Media Is Investing in Talent to Supercharge Its Data Capabilities

By Kyle O’Brien

The Future of Agencies

How a Hybrid Work Model Has Helped a Creative Studio Through the Pandemic

By Kyle O’Brien

Brand Marketing

Infographic: The Delta Variant Turns Travel Plans Into Online Grief

How The Trevor Project Literally Saves Thousands of LGBTQ+ Youth, Year After Year

By Robert Klara

Editor’s Letter: Join Us on the Road to Brandweek

By Stephanie Paterik

Road to Brandweek: Vans’ Kristin Harrer on Agility During the Pandemic

Commerce

Food & Beverage

Padma Lakshmi on Why She’s Partnering With Imperfect Foods

By David Griner

Campbell’s Chunky Soup Wants to Be Your Lunch

By Paul Hiebert

Amazon Is Now Making its Own Line of TVs

By Patrick Kulp

Petco Reminds Us Pets Have Feelings, Too

CONVERGENT TV

Sports Marketing

How Co-Broadcasting Emma Raducanu’s U.S. Open Victory Paid Off for Channel 4 and Amazon Prime

By Stephen Lepitak

Streaming & OTT

Netflix Plans Experiential Bridgerton Ball to Celebrate Hit Series

By Kelsey Sutton, Mollie Cahillane

CBS Revives the Elaborate Network Jingle Promo, Urging Viewers to ‘Feel This Fall’

Programming & Performance

Broadcasters Anticipate Biggest NFL Ad Revenue Season Ever Following Covid Upheaval

Creativity

Diversity, Equity and Inclusion

How Advertising Can Finally Get Real About Representing Disability

By Brittaney Kiefer

Food & Beverage

Pepsi and Doja Cat Pay Homage to Grease in a Splashy Musical Ad for New Flavors

By Shannon Miller

Enjoy These Oddball Game Day Gadgets From Babe Wine and Unnecessary Inventions

By Samantha Nelson

Columnist Network

Sharing Stories Will Strengthen Bonds, Both In and Out of Your Agency

By Patrick Llewellyn

Inside the Brand

Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

By Jordan Praitano, Julian Gamboa

Business of Marketing

How Harry’s Is Taking a New Approach to the Mental Health Crisis

By Al Mannarino

Women Trailblazers

Anna Lundstrom Is Turning the Everyday Cup of Coffee into a Luxury Experience

Universal Pictures Celebrates the Resiliency of Black Culture With Candyman

By Julian Gamboa

Media

Publishers Remain Divided on What to Do in the Cookieless Future

By Mark Stenberg

Twitter: Where Bots Can Be Proud to Be Bots (If They’re Good)

Artificial Intelligence

Everything You Need to Know About Ray-Ban Stories

Audio & Podcasting

Twitter: How to Stop Followers From Seeing the Spaces You’re Listening To

By Brandy Shaul

Performance Marketing

Performance Marketing

Affiliate Marketing Modernization Brings New Possibilities

By Anthony Capano

How Hospitality Brands Can Win Back Customer Loyalty

Performance Marketing

Foursquare and Clear Channel Outdoor Partner to Advance Cross-Platform DOOH Measurement

By David Kaplan

Performance Marketing

Understanding Why TikTok Appeals to Young People Is Key to Brands Reaching Them

By Jessica Hawthorne-Castro

Programmatic

Yahoo Woos CPG Ad Buyers With Further ConnectID Tie-Ups

By Ronan Shields

ZeoTap Lands $11 Million in Additional Series C Funding

By Ronan Shields

Mergers & Acquisitions

Mediaocean’s M&A Merry-Go-Round Takes Another Twist

By Ronan Shields

Columnist Network

What Marketers Should Consider as They Gear Up for the Holiday Season

By Kristina Shepard

Social Marketing

Twitter Lets Fans Send Artists at the VMAs Stan Mail

Fashion & Apparel

TikTok Fashion Month Sets Several Initiatives to Bring the Runway to Users

TikTok, MTV Team Up on Trending: VMAs

Fashion & Apparel

Pinterest Suits Up With Designer Sergio Hudson for New York Fashion Week