Editor’s Pick Platforms Elon Musk’s Latest Comments Spur More Quiet Quitting From Brands By Lucinda Southern Leadership & Talent Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer By Adweek Staff Brandshare The Advertising Industry Can Do Better in 2024 T-Mobile Leadership & Talent Avon Promotes CMO Kristof Neirynck to CEO By Stephen Lepitak Leadership & Talent Antonio Lucio Rejoins HP, Succeeding CMO Vikrant Batra By Stephen Lepitak BRANDSHARE FROM THE WEATHER COMPANY Weather’s Impact on Consumer Behavior, Purchases and Emotions, Explained B2B View All B2B Case Study: How Noodles & Company Found the Right Data Recipe for Loyalty By Jason Notte Voice Industry Jargon Is the Silent Killer of B2B Marketing By Jessica Marie B2B Scania Ads See Electric Truck Experience First Day at Work By Stephen Lepitak Branding 3 Lessons for Startups to Make Their Early Marketing Successful By Olivia Morley Creativity x Culture View All Creativity x Culture Spotify Wrapped Has the Receipts to Prove Just How Real Things Got in 2023 By Rebecca Stewart Voice Allyship With HBCUs Is More Than a Marketing Campaign By Will Ayers Voice Regional Mexican Music Goes Mainstream. Here’s Why Marketers Should Be Thinking Ahead By Marina Filippelli, Mario Carrasco Voice Why We Should Start Using The Term ‘Underestimated Audiences’ By Myles Worthington Leadership & Talent View All Leadership & Talent Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer By Adweek Staff Leadership & Talent Avon Promotes CMO Kristof Neirynck to CEO By Stephen Lepitak Leadership & Talent Antonio Lucio Rejoins HP, Succeeding CMO Vikrant Batra By Stephen Lepitak Voice The Secret to Transforming Workplace Culture? Better Middle Managers By Betsy Henning Resource Library View All What Makes Premium Content Premium? By Effectv Surprise and Delight Your Social Media Fans By Fooji You’ve Got a Ton of First-Party Data … Now What? By Amperity Why You’re Struggling to Get Demand Gen Right By Convertr Adweek Podcasts View All Adweek Podcasts The Speed of Culture Podcast: From Boutique Bootcamp to Fitness Powerhouse By Adweek Staff Adweek Podcasts TechMagic Podcast: Lego x Fortnite and The Godmothers of AI By Cathy Hackl Adweek Podcasts The Garage Podcast: Measure Everything By Evan Hovorka, Dan Massimino Adweek Podcasts Brave Commerce Podcast: Future-Proofing the CPG Industry By Rachel Tipograph, Sarah Hofstetter Magazine View All Women in Sports Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With Her By Mollie Cahillane Women in Sports Champions of Change: 24 Women Who Are Transforming the Sports World By Adweek Staff AI News The Technology and People Driving Positive Change in Artificial Intelligence By Kennyatta Collins Ad Tech Industry News Cookie Crunch: Performance Marketers’ Preparation (or Lack of) for Deprecation By Catherine Perloff In case you missed it Sports Marketing News The Astounding Results of Maximum Effort’s NFL Stunt With Jake From State Farm and Taylor Swift By Jason Notte Merger & Acquisition News WPP Combines VMLY&R With Wunderman Thompson to Form VML By Stephen Lepitak Platforms BeReal Is Searching for ‘The Realest Person on Earth’ By Emmy Liederman & Colin Daniels Voice Why Brand Assets Are So Important in B2B Marketing By Peter Weinberg & Jon Lombardo The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New Agencies View All Creative Advertising Bath & Body Works Goes Beyond the Mall With First Work From The Community By Kyle O’Brien Voice The Secret to Transforming Workplace Culture? Better Middle Managers By Betsy Henning Leadership & Talent Chaka Sobhani Leaves Leo Burnett for DDB to Become President, CCO International By Kyle O’Brien Voice Industry Jargon Is the Silent Killer of B2B Marketing By Jessica Marie Brand Marketing View All Adweek Podcasts The Speed of Culture Podcast: From Boutique Bootcamp to Fitness Powerhouse By Adweek Staff Leadership & Talent Avon Promotes CMO Kristof Neirynck to CEO By Stephen Lepitak Leadership & Talent Antonio Lucio Rejoins HP, Succeeding CMO Vikrant Batra By Stephen Lepitak Technology Apple’s Whimsical Film Is a Hopeful Fable About Speech Accessibility By Brittaney Kiefer Commerce View All Adweek Podcasts Brave Commerce Podcast: Shaping Strategies for Connected Commerce By Rachel Tipograph, Sarah Hofstetter Voice The Skims and NBA Partnership Is a Masterclass in Brand Repositioning By Sandy Archila Data Points Infographic: Will Electric Cars Ever Take Over the Road? 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Ward SEM News Brand Knowledge Will Level Up Your AI-Driven Search Engine Marketing By Ryan Schuster Programmatic View All Emerging Technologies Puma’s Web3 Efforts Are Paying Off and Driving Consumer Engagement By Trishla Ostwal NexTech NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers By Mark Stenberg Voice More Data, More Problems. Simplify by Adding AI By Nick Jordan AI News Weekly Generative AI News and Top Stories By Trishla Ostwal Social Marketing View All Earnings Reports BuzzFeed Inc. Granted Extension on Nasdaq Delisting By Mark Stenberg Platforms Elon Musk’s Latest Comments Spur More Quiet Quitting From Brands By Lucinda Southern Platforms X CEO Linda Yaccarino Defends Musk’s ‘Go F*ck Yourselves’ Statement to Advertisers By Stephen Lepitak Retail News Cyber Week Generates Record $37B in Online Spend By Stephen Lepitak
