Editor’s Pick Creative Disruption Chipotle and e.l.f. Give Fans Another Serving of Menu-Inspired Makeup By Richard Collings 2021 Outlook What Happened to Influencers and Their Content in 2020? By Brandon Perlman Leadership & Talent Profiles in Black Creativity: Derek Walker Creates Powerful NAACP Ad By Minda Smiley & Derek Walker Programming & Performance Turner Sports Content Chief on Pandemic Broadcasting and AT&T’s Streaming Strategy By A.J. Katz Ad of the Day Have You Run Out of Ways to Spend Quarantine Time? This Pitch-Perfect Ad Has a Suggestion By T.L. Stanley Latest News Ad Tech Hey Google! So, What’s Next for Ad Tech? By Ronan Shields, Lucinda Southern First Things First Walk Around Virtual Austin at SXSW; Cadbury Creme… Beer?: Tuesday’s First Things First By Jess Zafarris Emerging Tech Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat By Patrick Kulp Platforms ‘Be Human and Be Fallible’: Brands Test the Waters on Clubhouse By Scott Nover Challenger Brands Challenger Brands Chance the Rapper Reinvented Virtual Performances in Quarantine, and He’s Not About to Stop By Kelsey Sutton Business of Marketing NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing By Al Mannarino Challenger Brands How Jennifer Garner Helped Shape the Purpose of Once Upon a Farm By Kelsey Sutton Challenger Brands As Virtual and Physical Merge, Roblox Helps Brands Tap Into Young People By Lucinda Southern 2021 Outlook 2021 Outlook What Happened to Influencers and Their Content in 2020? By Brandon Perlman 2021 Outlook Ralph Lauren Is the Latest to Offer Clothing Rentals By Lucielle Salomon Publishing After Australia, US Publishers May Bargain With Tech Giants By Scott Nover 2021 Outlook NRF Projects Retail Sales to Grow Between 6.5% and 8.2% in 2021 By Richard Collings Adweek Podcasts CMO Moves Why Everlane CMO Sophie Bambuck Picks People Over Jobs By Heide Palermo Mentorship United Soccer League’s Cory Bernstine on Coaching Tomorrow’s Sports Marketers By Ro Kalonaros Adweek Podcasts Adweek Podcast: The Rapid Intersection of Media and Commerce By Nick Gardner Business of Marketing NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing By Al Mannarino Magazine Adweek Instagram In a Year of Uncertainty, These Brands Defined What It Means to Disrupt By Adweek Staff Magazine Cable Networks Remain Profitable Despite Cord-Cutting—but Upheaval Is Coming By Jason Lynch Adweek Instagram Jennifer Garner and Once Upon a Farm Are on a Mission to Feed Kids and Elevate Nutrition By T.L. Stanley Beer, Spirits & Cannabis Looking at When ‘Sessionability’ Crosses the Line in Alcohol Advertising By Kathryn Lundstrom In case you missed it Magazine Streamers Set Eyes on Next Big Task: Winning Over the Fast-Growing Hispanic Market By Kelsey Sutton Platforms Will Snapchat Spotlight Last Beyond Million-Dollar Payouts? By Scott Nover Content Marketing Will Brands Start Monetizing Their Social Media Content? By Lisa Lacy Diversity, Equity and Inclusion ‘My People are Dying in Silence—and I’m Here with a Megaphone’ By Eric Toda The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Leadership & Talent Profiles in Black Creativity: Derek Walker Creates Powerful NAACP Ad By Minda Smiley, Derek Walker Leadership & Talent WPP Hires Dave Rolfe as Its First Global Head of Production By Minda Smiley Diversity, Equity and Inclusion Duncan Channon Names Kumi Croom as First Director, Collaboration and Equity By Erik Oster Diversity, Equity and Inclusion Majority Launches With Commitment to Diversity—and an Assist from Shaquille O’Neal By Erik Oster Brand Marketing Creative Disruption Chipotle and e.l.f. Give Fans Another Serving of Menu-Inspired Makeup By Richard Collings Leadership & Talent Former Pepsi Marketing Lead Sadira Furlow Named Happy Money CMO By Emilia David Branding Kelly Rowland Partners With JustFab for Her First Designed Footwear and Apparel Collection By Kaila Mathis First Things First Walk Around Virtual Austin at SXSW; Cadbury Creme… Beer?: Tuesday’s First Things First By Jess Zafarris Commerce Ad Tech Jungle Scout Adds Support for Amazon Advertising With $110 Million in Growth Capital By Lisa Lacy 2021 Outlook Ralph Lauren Is the Latest to Offer Clothing Rentals By Lucielle Salomon CPG & Grocery Ocean Spray’s New Drink Has Some Zip By Paul Hiebert Influencers & Creators Why Brands Might Want to Reconsider Upcoming Influencer Campaigns By Robert Klara CONVERGENT TV Streaming & OTT How ViacomCBS’ New Streaming Head is Taking Lessons from Pluto TV to Transform Paramount+ By Kelsey Sutton TV Upfronts A+E Networks Upfront Emphasizes Power of Linear TV, Total Audience Metric Shift By Jason Lynch TCA Press Tour Fox Renews The Simpsons for 2 More Years, Through Season 34 in 2023 By Mollie Cahillane Streaming & OTT Disney Streaming Vet Kevin Mayer Joins DAZN as Chairman By Kelsey Sutton Creativity Ad of the Day Touching Swiss Animation Is a Powerful Reminder That Each Senior Has a Story to Tell By Sara Spary Voice We Must Redefine—and Deepen Our Sense of—Culture By Marcus Collins Emerging Tech New Spatial Audio System Allows Low-Vision Tennis Fans to Better Follow Australian Open By Patrick Kulp Packaging Design Here’s the Story Behind McDonald’s ‘Aesthetically Minimal’ Global Packaging Redesign By Sara Spary Inside the Brand CMO Moves Why Everlane CMO Sophie Bambuck Picks People Over Jobs By Heide Palermo Innovators Eric Toda on Rethinking the CMO Role as the Marketer’s Career Pinnacle By Julian Gamboa Mentorship United Soccer League’s Cory Bernstine on Coaching Tomorrow’s Sports Marketers By Ro Kalonaros Women Trailblazers From the NFL to Esports, Johanna Faries Is Trailblazing a League of Her Own By Luz Corona Media Ad Tech Hey Google! So, What’s Next for Ad Tech? By Ronan Shields, Lucinda Southern Ad of the Day Have You Run Out of Ways to Spend Quarantine Time? This Pitch-Perfect Ad Has a Suggestion By T.L. Stanley 2021 Outlook What Happened to Influencers and Their Content in 2020? By Brandon Perlman Platforms TikTok Rolls Out Q&A Feature for All Creators By David Cohen Performance Marketing Sports Marketing Octagon Broadens Focus to Full Service, Names Azher Ahmed Digital Head By Mitch Reames Performance Marketing Seeing Is Believing: Why Visual Search Works By Jessica Hawthorne-Castro Marketing Innovation QR Codes Are Key to Connecting With Customers in a Pandemic By Ian Zelaya Search Engine Optimization Why—and How—You Should Optimize Your Website for Bing By Phil Frost Programmatic Platforms LinkedIn Pauses Collection of IDFA Data via Its iOS App By David Cohen Platforms Facebook Audience Network Issues Deadlines for Android Apps to Go Bidding-Only By David Cohen Voice How to Rise to the Challenge of Cookie-less Advertising By Myles Younger Programmatic Lucas Cridland, Former Dentsu Media Exec, Now Leads a New Group within MediaLink By Andrew Blustein
