Editor’s Pick Ads of the Year The 25 Best Ads of 2021 By David Griner & Shannon Miller & Stephen Lepitak Performance Marketing Marketers Need to Understand the Difference Between Segments and Personas By Stephen H. Yu Brandshare Gen Z Isn’t Here for Inauthenticity, Your Brand Shouldn’t Be Either Dept AdFreak Tinder’s Latest Ad Debuts New Feature and AOR Relationship With Mischief @ No Fixed Address By Natalie Venegas Platforms Life After Facebook: Inside the Platform Strategy for Cosmetics Company Lush By Catherine Perloff BRANDSHARE FROM ORACLE ADVERTISING The Renaissance of Contextual Targeting Food & Beverage View All Food & Beverage McDonald’s Gifts the Official Mariah Menu Ad and Limited Merch Line By Shannon Miller Diversity, Equity and Inclusion El Pollo Loco Amplifies Its Cultural Roots With Its First-Ever Online Merch Shop By Natalie Venegas Retailing These Holiday Cups From Panera and TikTok Creator Emily Zugay Are Ugly on Purpose By Shannon Miller Food & Beverage Taco Bell Names Sean Tresvant Global Chief Brand Officer By Rafael Canton Fashion & Apparel View All Travel & Transportation Avoiding Extra Travel Fees? This Brand Made a Jacket That Lets You Wear Your Baggage By Sara Century CMO Moves Bombas CMO on Using Learning as a Love Language By Jordan Praitano Fashion & Apparel Saks, Yahoo Creative Studios Develop Interactive AR Selfie Filter for Instagram By David Cohen Retailing British Supermarket Chain’s Christmas Clothing Ad Surprises With LGBTQ+ Subculture Celebration By Stephen Lepitak Streaming & OTT View All Programming & Performance Disney Repositions FX as Global Programming Brand, Drops FX on Hulu Moniker By Jason Lynch NewFronts IAB Sets 2022 Hybrid NewFronts Date, Creates PlayFronts for Gaming Industry By Mollie Cahillane Programming & Performance Trevor Noah Set to Return as Grammys Host for Jan. 31 Ceremony By Mollie Cahillane Streaming & OTT Amazon’s Prime Video Hires ViacomCBS Exec to Oversee International Business By Kelsey Sutton Promoted Content View All Can the Digital Ad Experience Be Saved? By Viant The Metaverse Explained By Dept A Marketer’s Guide to Twitch By Amazon Ads Future-Proof Your Marketing by Putting Consumer Privacy First By Marc Fanelli, Chief Operating Officer, Eyeota Partner Experts View All Here’s Why Every Creative Should Include Audio in Their Campaigns By Chelsea Jade Campbell 3 Marketing Tactics That Local Businesses Can Adopt to Drive Profitability By Bob Lanham Creator Karen X Shares Her Secret to Successful Brand Partnerships By Guia Golden 5 Marketing Leaders Share Tips for Building Agile Teams By Ashley Bergren Microlearning View All It’s Time to Forget Cookies and Focus on People How to Use Video at Every Stage of the Customer Journey Understanding How Social Values Can Help Brands Build Trust and Make Connections Connected TV Enables Effective Audience-First Advertising Adweek Podcasts View All Adweek Podcasts Adweek Podcast: Who Won Agency of the Year? By Al Mannarino Business of Marketing How Discover Is Creating Meaningful Change in Diversity and Inclusion By Al Mannarino CMO Moves Bombas CMO on Using Learning as a Love Language By Jordan Praitano Metaverse Marketing Podcast Catch Up on Season 1 of Adweek’s Metaverse Marketing Podcast By Al Mannarino, Nick Gardner Magazine Women in Sports Adweek’s 2021 Most Powerful Women in Sports: 34 Leaders Moving Athletics Forward for Everyone By Adweek Staff Women in Sports Simone Biles Champions Her Humanity—and the Sports World Is Better for It By Shannon Miller Voice How Reworking My Schedule Is Helping Me Rewrite the Working Supermom Myth By Alexandra Brown Data Points Infographic: What Is Everyone Doing on Their Second Screens? By Eva Kis In case you missed it Sustainability Advertising to Save the Earth: the Campaigns of COP26 By Stephen Lepitak & Brittaney Kiefer Retailing Catherine O’Hara Loses Kevin (Hart) in Chase’s Home Alone Throwback Holiday Ad By Sara Century AdFreak Squid Game Inspired an App to Drop 10,000 of These Cards in New York and Miami By T.L. Stanley Columnist Network The Metaverse Doesn’t Always Stay in the Metaverse By Christina Wootton The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Ads of the Year The 25 Best Ads of 2021 By David Griner, Shannon Miller, Stephen Lepitak Leadership & Talent Wunderman Thompson Elevates Audrey Melofchik to North America CEO By Kyle O’Brien Data & Insights GroupM and Zenith Project Ad Spend Will Grow, Led by Digital By Olivia Morley, Stephen Lepitak Diversity, Equity and Inclusion DentsuMB Commits to Cultural Fluency, Tapping Tameka Linnell to Lead the Unit By Emmy Liederman Brand Marketing View All Travel & Transportation On the Beach Reveals European Aspirations With Quiet Storm Summer Campaign Brief By Stephen Lepitak Food & Beverage McDonald’s Gifts the Official Mariah Menu Ad and Limited Merch Line By Shannon Miller CPG & Grocery Poo-Pourri and Super Coffee Create ‘The Most Obvious Collab, Like, Ever’ By T.L. Stanley Data Points Infographic: It’s Time to Rethink Baby Boomers By Eva Kis Commerce View All Beer, Spirits & Cannabis These Custom Sailor Jerry Holiday Sweaters Showcase Tattoos By Sara Century Retailing PetSmart Makes It Possible to Twin With Your Pet in Bespoke Sweaters By Samantha Nelson Ecommerce Sabra CEO Joey Bergstein Talks Ecommerce for Perishable Foods By Catherine Perloff Retailing How Fear Helped Dick’s Sporting Goods Prepare for the Future By Lisa Lacy CONVERGENT TV View All Programming & Performance Disney Repositions FX as Global Programming Brand, Drops FX on Hulu Moniker By Jason Lynch Programming & Performance Following Covid Delays, ABC Finally Returns to Live in Front of a Studio Audience By Jason Lynch Programming & Performance Lifetime’s Newest Holiday Movie Is Actually Olay Branded Content By Mollie Cahillane NewFronts IAB Sets 2022 Hybrid NewFronts Date, Creates PlayFronts for Gaming Industry By Mollie Cahillane Creativity View All PSAs This Anti-Drunk Driving Campaign Is a Surreal Ode to Male Friendship By Brittaney Kiefer Design Pantone Develops a Color Palette to Promote the Beauty of Finland By Stephen Lepitak Health and Wellness Skyn Places Common Unsafe Sex Excuses on Its Packs to Mark World Aids Day By Stephen Lepitak Ad of the Day Visit Sweden Asks Tourists to Explore the Real Places Behind Ikea’s Product Names By Brittaney Kiefer Inside the Brand View All Business of Marketing How Discover Is Creating Meaningful Change in Diversity and Inclusion By Al Mannarino CMO Moves Bombas CMO on Using Learning as a Love Language By Jordan Praitano Women Trailblazers How to Turn Your Media Experience Into a Celeb Brand-Building Powerhouse By Luz Corona CMO Moves Wendy’s Carl Loredo on Growing the “Challenger Brand with a Charm” By Jordan Praitano Media View All Chat & Messaging Messenger Kids Rolls Out 3 New Features By David Cohen Platforms TikTok Shares Year on TikTok 2021 Lists By David Cohen Platforms TikTok to Be the Presenting Sponsor of VidCon US 2021 By David Cohen Adweek Podcasts Adweek Podcast: Who Won Agency of the Year? By Al Mannarino Performance Marketing View All Performance Marketing Marketers Need to Understand the Difference Between Segments and Personas By Stephen H. Yu Performance Marketing While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data By Erik Matlick Performance Marketing Crossing the Finish Line: How Audio Out of Home Helps Brands Make the Sale By Tara Weiss Columnist Network Online Communities Are Key to Understanding Your Audience By Timo Pelz Programmatic View All B-to-B LinkedIn Kick-Starts Process of Using First-Party Data for B-to-B Marketing By David Cohen Programmatic Optable Names Former Index Exchange James Prudhomme as CRO By Meseret Ambachew Programmatic CTV Measurement Firm Innovid Up 10% in NYSE Debut By Meseret Ambachew Data Security Cookies Browser Extension Uses Avatars in Online Privacy Campaign By Stephen Lepitak Social Marketing View All Platforms Life After Facebook: Inside the Platform Strategy for Cosmetics Company Lush By Catherine Perloff Platforms This Holiday Season, Social Marketers Adapt to Ad Inflation and Diminished Targeting Capabilities By Catherine Perloff Platforms The Home Depot Sponsors Nextdoor’s Cheer Map By David Cohen Blockchain Meta Loosens Restrictions on Cryptocurrency Advertising By David Cohen
