EDITOR'S PICKSYellow Tail Is Using Its Clever Regional Super Bowl Ad Buy Strategy for a Third Straight Yearby Kristina MonllosYellow Tail Is Using Its Clever Regional Super Bowl Ad Buy Strategy for a Third Straight Yearby Kristina MonllosYellow Tail Is Using Its Clever Regional Super Bowl Ad Buy Strategy for a Third Straight Yearby Kristina MonllosYellow Tail Is Using Its Clever Regional Super Bowl Ad Buy Strategy for a Third Straight Yearby Kristina MonllosAgenciesHeat Asks 3% Conference Goers to Check Their Privileges at the Doorby Lindsay RittenhouseAd of the DayAmazon Kicks Off the Holiday Season With a Global Ad Starring Its Joyful Singing Boxesby Doug ZangerAd of the DayHeathrow's Bears Head Home for the Holidays in This Irresistibly Adorable Spotby David GianatasioAgenciesHavas Parts With Co-Chairman and Chief Creative Officer Jason Peterson Following Controversiesby Erik OsterKids Fact-Check Their Parents in Hysterical Ad for New Zealand Telecom‘Generation Voice’ is not into parents' fibs.Meredith Finds New Owner for Fortune MagazineThai businessman Chatchaval Jiaravanon will buy it for $150 million in cash.Thanksgiving Dinner Crisis? This Year, Alexa and Butterball Can HelpAvocados From Mexico Will Return to the Super Bowl With Another Humorous 30-Second SpotSerena Williams Encourages Everyone, Even Brands, to Stay Humble and Always Aim HigherBurger King's Fernando Machado Is Adweek’s 2018 Grand Brand GeniusAnna Wintour Lauds Serena Williams as 'a Figure So Much Larger Than the Game She Has Mastered'Pandora Plans to Invade Your Holiday Travel With the Launch of 'Sound On'This RuPaul's Drag Race Winner Spreads Hilarious Holiday Cheer in Enchanting Web SeriesPopular Now1 Disney Announces the Name of Its Much-Anticipated OTT Service2 Havas Parts With Co-Chairman and Chief Creative Officer Jason Peterson Following Controversies3 10 Royalty-Free Music Sites Every Online Video Creator Should Know4 Yellow Tail Is Using Its Clever Regional Super Bowl Ad Buy Strategy for a Third Straight Year5 As Blockchain Falls Short of Expectations, Advertisers Look to Ad Tech for Solutions InsteadThanksgiving Dinner Crisis? This Year, Alexa and Butterball Can HelpAvocados From Mexico Will Return to the Super Bowl With Another Humorous 30-Second SpotSerena Williams Encourages Everyone, Even Brands, to Stay Humble and Always Aim HigherBurger King's Fernando Machado Is Adweek’s 2018 Grand Brand GeniusAnna Wintour Lauds Serena Williams as 'a Figure So Much Larger Than the Game She Has Mastered'Pandora Plans to Invade Your Holiday Travel With the Launch of 'Sound On'This RuPaul's Drag Race Winner Spreads Hilarious Holiday Cheer in Enchanting Web SeriesBrandweekThe latest coverage in brand marketingThe latest coverage in brand marketingThis is Brandweekby Adweek StaffM.Gemi Founder Cheryl Kaplan on Choosing the Right Influencers and the Value of Authenticityby Diana PearlRelive Brandweek Through Some of the Most Insightful Tweets From the Movement3 Factors Marketers Should Keep in Mind for Maximum Brand Impactby Ann-Marie AlcántaraView more >This Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekBrand GeniusAdweek’s Brand Genius 2018: These 10 Marketers Triumphed by Fearlessly Embracing Changeby Adweek StaffBrand GeniusHow Serena Williams Became a Branding Tour de Force With Fierce Ambitions Far Beyond the Courtby Ron StodghillProgrammaticWhy Media Agencies Think Clients Will Come Crawling Back After In-Housing Servicesby Lindsay RittenhouseBrand GeniusLosing a Race for Congress Inspired Girls Who Code's Founder to Tackle the STEM Gender Gapby Diana PearlIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsAdFreakA Lump Was Placed on 'the World's Most-Touched Breasts' to See If Anyone Would Noticeby David GrinerProgramming & PerformanceMichael Jordan Tackles the ‘Greatest Ever’ Debate in Surprise Sunday Night Football Promoby Jason LynchAd of the DayAn Opioid Addict's Three-Day Detox Was Streamed to an NYC Video Displayby David GrinerAd of the DayWith Bryan Cranston at the Wheel, W+K Debuts a New Brand Positioning for Fordby Erik OsterBrand MarketingSpotify and Warner Bros. Created a Spot With 3D Sound to Promote A Star Is Bornby Kristina MonllosBrand MarketingCan a Hamburger Give You Nightmares? Burger King Tested Its Horrifying New Creation to Find Outby Kristina MonllosLeadership & TalentDDB CEO Wendy Clark to Step Down From Time's Up Leadership Committee After News of Controversial Hireby Patrick CoffeeAdFreakNebraska Snubs Its Haters With New Tourism Slogan: 'Honestly, It's Not For Everyone'by Doug ZangerDigital Transformation PlaybookIN PARTNERSHIP WITHInfographic: CMOs Are Leading the Charge as Customer Experience Increasingly Requires Collaborationby Erik WanderMeet the New Chief Collaboration Officer: The CMOby Dan TynanEditor's Letter: The CMO Revolution Will Be Co-Createdby James CooperWhy the Future Belongs to CMO Collaboratorsby Jeannine FalconeView more in Digital Transformation >Streaming in a Connected WorldGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHere's the Toys R Us Rebranding That Never Saw the Light of DayAgenciesAccountsSorrell's S4 Capital Is Bidding Against BlueFocus to Acquire Programmatic Buying Firm MightyHiveby Lindsay RittenhouseAgenciesHeat Asks 3% Conference Goers to Check Their Privileges at the Doorby Lindsay RittenhouseHavas Parts With Co-Chairman and Chief Creative Officer Jason Peterson Following ControversiesHow the Midterms Gave Hope for a More Inclusive and Diverse Advertising IndustryBB&T Bank Selects The Tombras Group as Agency of RecordVMLY&R Unveils Global Creative Leadership Team Led by Debbi VandevenTBWA Global CMO Kyla Jacobs Departs Company Following HR ComplaintsDentsu's Isobar Names Digitas Vet Ronald Ng as Global Chief Creative OfficerView more in Agencies >Brand MarketingThe Big GameYellow Tail Is Using Its Clever Regional Super Bowl Ad Buy Strategy for a Third Straight Yearby Kristina MonllosVoiceHow to Execute a Successful Sponsorship Without Wasting Time and Moneyby Alex HultgrenKids Fact-Check Their Parents in Hysterical Ad for New Zealand TelecomWhile the Quick Fix Is Alluring, There's Usually a Better Option That Will Have a Greater PayoffGuilt Is the Most Effective Medicine in This Relatable New York Clinic AdThanksgiving Dinner Crisis? This Year, Alexa and Butterball Can HelpHeathrow's Bears Head Home for the Holidays in This Irresistibly Adorable SpotClorox Is Preparing for a World With More—But Less Obvious—Marketing, Says CMO Eric ReynoldsView more in Brand Marketing >CreativityAdFreakSNL’s Midterm Election Parody Is Both Hilarious and Devastatingly Accurateby Shannon MillerAdFreakCarl’s Jr. Satirizes Its Scandalous Past With Ad Starring the Famously Awkward Celeste Barberby Doug ZangerPeople With Down Syndrome Apply to Be an 'Endangered Species' in Touching Appeal for SupportMedia Needs to Establish Clear Boundaries Between Editorial and Sponsored ContentMacy's Holiday Ad Is a Touching Tale of Being Apart From Those We Love at ChristmasIkea Sold a Product on a Global Scale by Tapping Into Local ValuesCannes Adds Two New Lions for 2019 But Drops Product Design as a Standalone CategoryThere Is No Such Thing as a Dumb Question in This Humorous New Zealand Police Recruitment AdView more in Creativity >DigitalPublishers & PlatformsMeredith Finds New Owner for Fortune Magazineby Sara JerdeSocial Pro DailyFacebook: Here's How to Turn on Job Alertsby Brandy ShaulSingles Day Is More Than Just AlibabaFacebook: Here's How to Save a Video on Facebook WatchGoogle and Sephora Are Bringing Beauty Tutorials to the Newest Home DeviceAs Legislation Around Data Increases, Marketers Need to Rethink Their ApproachesFacebook Messenger Users Are Finally Getting the Ability to Delete MessagesPinterest Ads Have Arrived in FranceView more in Digital >ProgrammaticVoiceAs Blockchain Falls Short of Expectations, Advertisers Look to Ad Tech for Solutions Insteadby Greg SobiechAd Tech & Mar TechInvestment in Ad Tech Grows Increasingly Scarce, With Forrester Predicting a 75% Drop in Venture Capitalby Ronan ShieldsProgrammaticAudio Platforms Panoply and Westwood One Look to Nielsen for Data-Backed Car Adsby Patrick KulpProgrammaticNatGeo and Verizon's Oath Are Running Programmatic VR Ads to Promote Season 2 of 'Mars'by Marty SwantView more all coverage >TV / VideoStreaming in a Connected WorldDisney Announces the Name of Its Much-Anticipated OTT Serviceby Sara JerdeTV / VideoBrooklyn Nine-Nine Will Return in Januaryby Sara JerdeHaystack TV Partners With ABC to Expand CoverageRoku Ad Revenue Increases by 67% From 2017Top 10 Most Popular Streaming Services, According to New ReportHBO Stars Sarah Jessica Parker, Ed Harris and More Come Together to Encourage VotingAMC Networks Sets Post-Charlie Collier Leadership, Promoting Sarah Barnett and David MaddenWhy You Shouldn't Binge Netflix's New Comedy Show With Hasan MinhajView more in TV / Video >