Editor’s Pick Publishing Group Black and She Media Announce Partnership to Channel Ad Budgets to Black-Owned Media By Mark Stenberg Mergers & Acquisitions MSQ Group Acquires Design Firm Elmwood to Merge With Holmes & Marchant By Stephen Lepitak Adweek Branded Can the Digital Ad Experience Be Saved? Viant Voice Is Your Brand Living Rent-Free in Consumers’ Minds? By JoAnn Sciarrino Performance Marketing 6 Important Google Ads Changes You Need to Know By Phil Frost ADWEEK BRANDED WITH DEPT The Metaverse Explained Food & Beverage View All Advertising This Chocolate Brand’s Shocking Film About Domestic Violence Has Gone Viral By Brittaney Kiefer Food & Beverage Pret a Manger Extends Digital Offer Introducing First Loyalty Program By Stephen Lepitak Experiential Stella Artois’ Restaurant Concept Took Experiential to a New Level. 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By Eva Kis In case you missed it Sustainability Advertising to Save the Earth: the Campaigns of COP26 By Stephen Lepitak & Brittaney Kiefer Retailing Catherine O’Hara Loses Kevin (Hart) in Chase’s Home Alone Throwback Holiday Ad By Sara Century AdFreak Squid Game Inspired an App to Drop 10,000 of These Cards in New York and Miami By T.L. Stanley Columnist Network The Metaverse Doesn’t Always Stay in the Metaverse By Christina Wootton The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Mergers & Acquisitions WPP Acquires Cloud Commerce Group to Merge With Wunderman Thompson By Stephen Lepitak Mergers & Acquisitions MSQ Group Acquires Design Firm Elmwood to Merge With Holmes & Marchant By Stephen Lepitak Leadership & Talent With Two New Leaders at the Helm, Here’s What’s Next for Omnicom’s Media Agencies By Olivia Morley Ad of the Day Halo Infinite’s Cinematic Ad Captures the History and Future of Heroism By David Griner Brand Marketing View All Voice Is Your Brand Living Rent-Free in Consumers’ Minds? By JoAnn Sciarrino Ecommerce TeePublic’s Nostalgia-Heavy Campaign Takes Us Back to the ’90s By Samantha Nelson Health and Wellness A Classic Tune by The Cure Is Reimagined Into a Heartfelt Anthem for Men’s Mental Health By Sara Century Beer, Spirits & Cannabis Snoop Dogg’s Gin Indoggo Bottles His Persona By Jacob Dean Commerce View All Voice Tips For Driving Sales Despite Lingering Supply Chain Ramifications By Ross McNab Food & Beverage Pret a Manger Extends Digital Offer Introducing First Loyalty Program By Stephen Lepitak Retailing Finnish Clothing Company Shuns Black Friday Deals, ‘Sells Friends’ to Promote Loneliness Charity By Stephen Lepitak Artificial Intelligence How CVS Is Using IBM Watson’s AI to Encourage People to Get Their Flu Shots By Patrick Kulp CONVERGENT TV View All Streaming & OTT Peacock Looks to Grab Its Share of Large Thanksgiving Day Audience By Kelsey Sutton Streaming & OTT Hulu Lowers Annual Black Friday Deal to 99 Cents a Month For New Subscribers By Mollie Cahillane Programming & Performance BET Elevates President Scott Mills to CEO By Jason Lynch Programming & Performance AMC Networks CFO Christina Spade Adds COO Role By Mollie Cahillane Creativity View All Advertising This Chocolate Brand’s Shocking Film About Domestic Violence Has Gone Viral By Brittaney Kiefer Columnist Network When It Comes to Creators, Brands Have Never Had More Options By Will Eagle Diversity, Equity and Inclusion Gay Times’ Incoherent Ads Reveal Powerful Message of Support for the Trans Community By Brittaney Kiefer Experiential Stella Artois’ Restaurant Concept Took Experiential to a New Level. 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