Editor’s Pick Year in Review The 10 Biggest Creative and Media Account Changes of 2021 By Kyle O’Brien & Olivia Morley Year in Review Notable Rebrands of 2021 See the Metaverse and Brands Focusing on Simplicity By Rafael Canton Adweek 3 Ways to Build Brand Love by Elevating Small Businesses By Jim Therkalsen Year in Review Execs Grade the TV Industry on How It Tackled Measurement Problems This Year By Jason Lynch Year in Review Shopping in 2021 Was at Times Live and Fast-Moving While Also Slow and Steady By Lisa Lacy PARTNER EXPERT FROM META 3 Ways to Build Brand Love by Elevating Small Businesses Food & Beverage View All Gaming Heinz Gives Call of Duty Players a Safe Place to Snack By Samantha Nelson Year in Review Adweek Staffers Share Their Favorite Stories of 2021 By Eva Kis Food & Beverage Delivery-Only TikTok Kitchen Restaurants Are Coming in March By David Cohen Food & Beverage How Cadbury Focused on Generosity to Deepen Consumer Connections By Stephen Lepitak Fashion & Apparel View All Voice Chanel’s Advent Calendar Is a (PR) Nightmare Before Christmas By Keely Adler Fashion & Apparel Why Levi’s Backed an Anti-Gender Bias Protest for Young Women in Russia By Stephen Lepitak Travel & Transportation Avoiding Extra Travel Fees? This Brand Made a Jacket That Lets You Wear Your Baggage By Sara Century CMO Moves Bombas CMO on Using Learning as a Love Language By Jordan Praitano Streaming & OTT View All Platforms Amazon Music’s ‘Mad’ Ad Includes Dummies at Christmas By Stephen Lepitak Year in Review Here’s How Much Streamers Spent on TV Advertising in 2021 By Mollie Cahillane Year in Review Execs Grade the TV Industry on How It Tackled Measurement Problems This Year By Jason Lynch Year in Review 14 Top TV and Streaming Execs on the Most Important Thing They Learned in 2021 By Jason Lynch Promoted Content View All Can the Digital Ad Experience Be Saved? By Viant Meeting the Digital Content Needs of Non-Traditionally Represented Families By Rachel Berman, RD, General Manager and SVP, Verywell Family Data-Driven Creative for the Experience Age By Clinch Research: The Intersection of Physical and Digital Commerce By Inmar Intelligence Partner Experts View All The Top Marketing Trends to Adopt and Drop in 2022 By Lisa Henderson How UCLA Health Used Digital Audio to Generate Thousands of Appointment Requests By Anna Clement 3 Reasons Why Live Shopping Is Transforming Digital Commerce By Kat Akbari 5 Marketing Leaders Share Tips for Building Agile Teams By Ashley Bergren Microlearning View All It’s Time to Forget Cookies and Focus on People Do You Know How to Reach, Engage and Delight Connected Consumers? Why Marketers Need Collaborative Work Management How to Use Video at Every Stage of the Customer Journey Adweek Podcasts View All CMO Moves Campbell’s CMO on Modernizing the Nostalgic Brand By Jordan Praitano Adweek Podcasts Adweek Podcast: The Best Ads of 2021 By Al Mannarino CMO Moves Mint Mobile’s Aron North on Why Creative Is Jet Fuel To the Engine By Heide Palermo Adweek Podcasts Adweek Podcast: Who Won Agency of the Year? By Al Mannarino Magazine Agency of the Year The Martin Agency Is Adweek’s 2021 US Agency of the Year By Jameson Fleming Agency of the Year TBWA Is Adweek’s 2021 Global Agency of the Year By Kyle O’Brien Agency of the Year Mischief @ No Fixed Address Is Adweek’s 2021 Breakthrough Agency of the Year By Shannon Miller Agency of the Year Publicis Italy Is Adweek’s 2021 International Agency of the Year By Brittaney Kiefer In case you missed it Ads of the Year The 25 Best Ads of 2021 By David Griner & Shannon Miller & Stephen Lepitak Travel & Transportation Inside Iceland’s Hit Parody of Mark Zuckerberg’s Metaverse Film By Stephen Lepitak Food & Beverage Why Papa John’s Is Breaking With Fast-Food Tradition and Nixing Its Menu Boards By Robert Klara Year in Review The 10 Best TV Shows of 2021 By Jason Lynch The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Voice The Evolution of Corporate Holiday Gift-Giving Can Actually Improve Workplace Culture By Leo Friedman Experiential A Bookstore Trolls Amazon With Reworked Holiday Songs and ‘Dystopian’ Window Displays By T.L. Stanley Influencers & Creators DirecTV’s Latest Marketing Play Is a Latinx TikTok Creator House By Emmy Liederman Accounts McDonald’s Moves U.S. Media Buying and Planning to Publicis Groupe’s Starcom from Omnicom’s OMD By David Kaplan Brand Marketing View All Audio & Podcasting Marketing Leaders Are Amplifying Results by Tapping Into Audio By Alexandra Carter Voice What It Looks Like To Take A Stand: Top 2021 Inclusive Marketing Moments By Lola Bakare Technology Google’s New Ads Capture the Magic of Photo Sharing and Connecting By Sara Century Platforms Amazon Music’s ‘Mad’ Ad Includes Dummies at Christmas By Stephen Lepitak Commerce View All Platforms Tying Social Spend to Offline Sales Got Harder When Meta Quietly Halted Tracking Tool By Catherine Perloff Leadership & Talent General Mills Promotes Doug Martin to Chief Brand and Disruptive Growth Officer By Paul Hiebert Year in Review Top 5 Cannabis Marketing Moves of 2021 By T.L. Stanley Year in Review Shopping in 2021 Was at Times Live and Fast-Moving While Also Slow and Steady By Lisa Lacy CONVERGENT TV View All Measurement Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020 By Jason Lynch Year in Review Here’s How Much Streamers Spent on TV Advertising in 2021 By Mollie Cahillane Year in Review Execs Grade the TV Industry on How It Tackled Measurement Problems This Year By Jason Lynch Year in Review TV Ad Sales Chiefs and Buyers on the Marketplace’s Biggest Changes in 2021 By Jason Lynch Creativity View All AdFreak MSCHF Turns Taboo Investment Scheme Into a Chance to Win Cash With Online Game Tontine By Shannon Miller AdFreak The Weirdest Fragrance Ads of 2021 By Stephen Lepitak Creative How NCT 127 Turns Original Content Into a Winning Digital Marketing Strategy By Shannon Miller Food & Beverage A Restaurant Creates a Catalog Full of Odd Gifts Inspired by Pizza By Sara Century Inside the Brand View All Business of Marketing The Future of Leadership, DEI and Sustainability According to Antonio Lucio By Al Mannarino CMO Moves Campbell’s CMO on Modernizing the Nostalgic Brand By Jordan Praitano Innovators Expect Unexpected Brand Partnerships, Says The LEGO Group’s Head of US Marketing By Al Mannarino CMO Moves Mint Mobile’s Aron North on Why Creative Is Jet Fuel To the Engine By Heide Palermo Media View All Columnist Network Brands Are Both Purveyors and Customers of the Open Internet By Caitlin Rush Platforms TikTok: How to Use the Visual Enhancement Tool By Brandy Shaul Platforms Cookie Quest: How the Ad Industry Tackled Identity in 2021 By Lucinda Southern Audio & Podcasting Clubhouse Adds Saved Replays By David Cohen Performance Marketing View All Performance Marketing To Connect Consumers’ Searches to Brands, Focus on Delivering Answers, Not Keywords By Jane L. Levere, David Kaplan Columnist Network Before Your Company Invests in AI, Ask Whether There’s a Real Customer Need By Stan Pavlovsky Performance Marketing As Out of Home Recovers, OAAA Builds Up Leadership Team By David Kaplan Performance Marketing Marketers Need to Understand the Difference Between Segments and Personas By Stephen H. Yu Programmatic View All Ad Tech PubMatic Teams Up With NewsGuard to Implement Additional Brand Safety Measures By Meseret Ambachew Ad Tech Amazon Public Policy Chief Lartease Tiffith Jumps to IAB By Trishla Ostwal Platforms Meta Shifting Campaign Creation in Ads Manager to Outcome-Driven Ad Experiences By David Cohen Programmatic AT&T Sells Xandr to Microsoft By Lucinda Southern Social Marketing View All Platforms Redditors to Design Billboards Celebrating BTS in Los Angeles, New York By David Cohen Platforms Twitter Goes Full Speed Ahead in Ghana With @TwitterGhana, Billboards By David Cohen Chat & Messaging Cosmopolitan’s Messenger Group Effect Celebrates New Year’s Eve By Brandy Shaul Chat & Messaging WhatsApp Kicks Off New Year’s Eve Campaign By David Cohen
