EDITOR'S PICKSBlockchain Isn't Just a Buzzword Anymore. How Advertisers Are Testing Its Applicationsby Marty SwantBlockchain Isn't Just a Buzzword Anymore. How Advertisers Are Testing Its Applicationsby Marty SwantBlockchain Isn't Just a Buzzword Anymore. How Advertisers Are Testing Its Applicationsby Marty SwantBlockchain Isn't Just a Buzzword Anymore. How Advertisers Are Testing Its Applicationsby Marty SwantProgramming & PerformanceABC Is Giving Itself a Roseanne Do-Over With The Connersby Jason LynchProgramming & PerformanceZombies Are Running Amok in New York Ahead of The Walking Dead’s Sunday Returnby Jason LynchData & InsightsHow Big Tech Is Working With Nonprofits and Governments to Turn Data Into Solutions During Disastersby Kelsey SuttonData PointsInfographic: The Top Brands That Are Truly Capitalizing on Influencer Marketingby Sammy NickallsThis Refinery29 Co-founder Is No Stranger to Leaps of FaithThe digital media company wasn't Christene Barberich's first bold move—and it won't be her last.Obviously Caters to Its Clients With an Army of InfluencersHalf a million popular people help this shop give brands an extra edge.5 Ways Sears Changed Retailing as We Know It4 Reasons ABC's Roseanne Spinoff, The Conners, Doesn't Miss a Beat Without Roseanne BarrHow Adweek Media Visionary Ellen DeGeneres Built a Media EmpireThe 2018 Hot List: The Year’s Best in Print, TV and Digital ContentHow Pivotal Moments Have Helped Marc Pritchard Lean Into His Inspiring StoryKenya Barris Reinvented the Family Comedy With Black-ish. Now He’ll Do It Again at NetflixEditor's Letter: Adweek Rolls Out Hot List, Expands Adcolor PartnershipPopular Now1 5 Instagram Marketing Trends We Will See in 20192 These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 20183 Blockchain Isn’t Just a Buzzword Anymore. How Advertisers Are Testing Its Applications4 Tim Hortons Just Surprised Kenya’s Only Hockey Team With the Game of Their Lives5 10 Royalty-Free Music Sites Every Online Video Creator Should Know5 Ways Sears Changed Retailing as We Know It4 Reasons ABC's Roseanne Spinoff, The Conners, Doesn't Miss a Beat Without Roseanne BarrHow Adweek Media Visionary Ellen DeGeneres Built a Media EmpireThe 2018 Hot List: The Year’s Best in Print, TV and Digital ContentHow Pivotal Moments Have Helped Marc Pritchard Lean Into His Inspiring StoryKenya Barris Reinvented the Family Comedy With Black-ish. Now He’ll Do It Again at NetflixEditor's Letter: Adweek Rolls Out Hot List, Expands Adcolor PartnershipBrandweekThe latest coverage in brand marketingThe latest coverage in brand marketingM.Gemi Founder Cheryl Kaplan on Choosing the Right Influencers and the Value of Authenticityby Diana PearlRelive Brandweek Through Some of the Most Insightful Tweets From the Movement3 Factors Marketers Should Keep in Mind for Maximum Brand Impactby Ann-Marie AlcántaraHome Chef Uses a 'Keep It Simple' Approach to Distinguish Itself in a Crowded Marketby Diana PearlView more >This Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekHot ListHow Adweek Media Visionary Ellen DeGeneres Built a Media Empireby Lisa GranatsteinHot ListThe 2018 Hot List: The Year’s Best in Print, TV and Digital Contentby Adweek StaffHot ListDean Baquet's Newsroom Broke Some of the Year's Biggest Stories While Reorganizing for the Digital Eraby Sara JerdeHot ListKenya Barris Reinvented the Family Comedy With Black-ish. Now He’ll Do It Again at Netflixby Jason LynchIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsCreativityRyan Reynolds' Snarky Out-of-Office Emails Are So Popular, They Melted His Gin Brand's Serversby David GrinerAgenciesPapa John's Founder Creates Website Begging Employees to Help Save 'Our Life's Work'by Lindsay RittenhouseAdFreakIf You Click on the Idiotic Offer in Snickers' New Banner Ad, the Brand Asks If You're OKby David GrinerAd of the DayLin-Manuel Miranda Takes You on a Very Personal Neighborhood Tour in AmEx's New Adby Gabriel BeltroneBrand MarketingOMG, Can P&G Literally Trademark LOL? WTF!by Lindsay RittenhouseAgenciesLand O'Lakes Spotlights Female Farmers in Its Feminist Reimagining of 'Old MacDonald Had a Farm'by Lindsay RittenhouseAdFreakThe Last Blockbuster Standing Now Has a Craft Beer Brewed in Its Honorby Doug ZangerAd of the DaySerena Williams' 'Voice of Belief' Sets the Tone in Poignant Nike U.S. Open Adby Erik OsterDigital Transformation PlaybookIN PARTNERSHIP WITHInfographic: CMOs Are Leading the Charge as Customer Experience Increasingly Requires Collaborationby Erik WanderMeet the New Chief Collaboration Officer: The CMOby Dan TynanEditor's Letter: The CMO Revolution Will Be Co-Createdby James CooperWhy the Future Belongs to CMO Collaboratorsby Jeannine FalconeView more in Digital Transformation >Streaming in a Connected WorldGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHere's the Toys R Us Rebranding That Never Saw the Light of DayAgenciesVoice5 Considerations to Keep in Mind When Choosing Between Retainer and Deliverable-Firstby Bruno GralpoisLeadership & TalentR/GA Hires Tiffany Rolfe of Co:Collective as U.S. Chief Creative Officerby Patrick CoffeeANA Report: In-Housing Agency Work Is Accelerating5 Ways Creatives Can Transcend the Corporate World and Hone Their Innovative SkillsDDB's Tribal Worldwide Wins AT&T U.S. Social Account, Opens 2 New OfficesPepsiCo to End Its Relationship With WPP's VMLY&R After More Than 8 YearsFor International Day of the Girl, One Agency Created a Children's Book Redefining 'Pretty'4A's Restructures Events to Focus on 'Tangible Actions,' Cancels 2019 Spring ConferenceView more in Agencies >Brand MarketingVoiceWhy Marketers Don’t Need to Worry About Contributing to Gen Z’s Alleged Tech Addictionby George CareyHot ListThe 2018 Hot List: The Year’s Best in Print, TV and Digital Contentby Adweek StaffSupporting a Cause Is No Longer a Choice for BrandsFor International Day of the Girl, Disney Gave Girls the Chance to Film Their HeroesThese Brazilian Candy Ads Are Undeniably Dark Yet Surprisingly EntertainingSee How Emma Roberts Effortlessly Handles Internet Trolls in Fiat’s Latest AdsMega-Conglomerate WarnerMedia Consolidates U.S. Media Business With Omnicom's Hearts & ScienceDe-Stress Test: Sleep and Meditation App Calm Launches Its First TV AdsView more in Brand Marketing >CreativityCreativityThrough an Aging Father's Memories, Energy BBDO Captures the Emotional Bonds of Homeby David GrinerHot ListDean Baquet's Newsroom Broke Some of the Year's Biggest Stories While Reorganizing for the Digital Eraby Sara JerdeHow Mr. Rogers Taught Me Everything I Need to Know About MarketingBoko Haram Survivors Share Their Stories in This Chilling International Day of the Girl CampaignChannel Your Confidence and Let Yourself LaughThis Unforgettable Obituary Is a Soaring, Baffling, Heartbreaking Ode to a Life Well LivedPantone Has Created a Custom Color for United Way Canada to Help Highlight Social IssuesHow to Use Your Copywriting Skills to Write That Novel You've Been Putting OffView more in Creativity >DigitalSocial Pro DailyFacebook Provided an Update on Its Supplier Diversity Effortsby David CohenSocial Pro DailyWhatsApp: Here's How to Forward a Message to Another Chatby Brandy ShaulTwo-Thirds of U.S. Adults Know About Bots, and They Don’t Particularly Like ThemHow Data From Alibaba Helped Make Fruity Listerine and Spicy Snickers5 Instagram Marketing Trends We Will See in 20192018's Digital Hot List: The Movers and Innovators That Got Us Excited This YearWalmart Acquires 20-Year-Old Intimates Brand Bare NecessitiesDetailed Personal Information of 14 Million Users Stolen in Facebook Security BreachView more in Digital >ProgrammaticSocial Pro DailyNike’s Jordan Brand Is Using a Facebook Messenger Bot to Deliver Contentby David CohenProgrammaticRubicon Project and The Guardian Resolve Legal Dispute Over 'Hidden' Feesby Ronan ShieldsProgrammaticRenault Italy Is Selling a Limited-Edition SUV Through a Facebook Messenger Chatbotby Lindsay RittenhouseSocial Pro DailyInstant Forms Can Be Added to Facebook Ad Campaigns for Brand Awareness, Reach, Trafficby David CohenView more all coverage >TV / VideoHot ListHow Adweek Media Visionary Ellen DeGeneres Built a Media Empireby Lisa GranatsteinHot ListThese Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018by Adweek StaffAdweek's 2018 TV Hot List: The Year's Biggest and Buzziest Shows, Networks and PersonalitiesKenya Barris Reinvented the Family Comedy With Black-ish. 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