Editor’s Pick Briefly Oprah’s Bombshell Meghan and Harry Interview Draws 17.1 Million Viewers By Mollie Cahillane Diversity, Equity and Inclusion Burger King Gets Grilled for ‘Women Belong in the Kitchen’ Tweet Supporting Female Chefs By David Griner BRANDSHARE Shared Experience Is at the Heart of Emerging Technology Being Featured at SXSW By DIT Briefly MGM’s ‘Leo the Lion’ Gets a CGI Makeover in Updated Logo By Kathryn Lundstrom CPG & Grocery Despite Pandemic, Demand for Sustainable Consumer Packaged Goods Has Grown By Paul Hiebert Latest News Women Trailblazers How Twitter’s God-is Rivera Spotlights Voices Beyond Her Day Job By Luz Corona Ad Tech Hey Google! So, What’s Next for Ad Tech? By Ronan Shields, Lucinda Southern First Things First Walk Around Virtual Austin at SXSW; Cadbury Creme… Beer?: Tuesday’s First Things First By Jess Zafarris Emerging Tech Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat By Patrick Kulp Challenger Brands Challenger Brands Chance the Rapper Reinvented Virtual Performances in Quarantine, and He’s Not About to Stop By Kelsey Sutton Business of Marketing NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing By Al Mannarino Challenger Brands How Jennifer Garner Helped Shape the Purpose of Once Upon a Farm By Kelsey Sutton Challenger Brands As Virtual and Physical Merge, Roblox Helps Brands Tap Into Young People By Lucinda Southern 2021 Outlook Leadership & Talent Huge Hires First Global Chief Talent Officer By Erik Oster Fashion & Apparel How Fashion’s Coolest Octogenarian Influencers Helped Red Wing Kick Things Up a Notch By Robert Klara 2021 Outlook What Happened to Influencers and Their Content in 2020? By Brandon Perlman 2021 Outlook Ralph Lauren Is the Latest to Offer Clothing Rentals By Lucielle Salomon Promoted Content What Marketers Need to Do to Maximize Streaming ROI By Natalie Bastian, VP of Marketing, Tubi Your Questions About First-Party Shopping Data Answered By eBay Ads Quiz: Are You an ABM Leader or Learner? By Salesforce How Publishers Can Turn First-Party Data Into a Strategic Asset By BlueConic Partner Experts With the Volume of Content Soaring, Marketers Have to Prove They’re Worthy of Consumer Attention By Jeff Fagel Voice Technology Is Changing the Future of Audio Advertising By Claire Fanning How Instagram Brought Black Creatives and Small Businesses Together to Collaborate on Visual Storytelling By Guia Golden 3 Insights From CES 2021 to Help Marketers Forge Connections in a Cookieless World By Grace Murphy Adweek Podcasts Adweek Podcasts Adweek Podcast: International Women’s Day By Nick Gardner CMO Moves Turning the CMO Moves Tables on Nadine Dietz By Heide Palermo CMO Moves Why Everlane CMO Sophie Bambuck Picks People Over Jobs By Heide Palermo Mentorship United Soccer League’s Cory Bernstine on Coaching Tomorrow’s Sports Marketers By Ro Kalonaros Magazine Adweek Instagram In a Year of Uncertainty, These Brands Defined What It Means to Disrupt By Adweek Staff Magazine Cable Networks Remain Profitable Despite Cord-Cutting—but Upheaval Is Coming By Jason Lynch Adweek Instagram Jennifer Garner and Once Upon a Farm Are on a Mission to Feed Kids and Elevate Nutrition By T.L. Stanley Beer, Spirits & Cannabis Looking at When ‘Sessionability’ Crosses the Line in Alcohol Advertising By Kathryn Lundstrom In case you missed it Magazine Streamers Set Eyes on Next Big Task: Winning Over the Fast-Growing Hispanic Market By Kelsey Sutton Platforms Will Snapchat Spotlight Last Beyond Million-Dollar Payouts? By Scott Nover Content Marketing Will Brands Start Monetizing Their Social Media Content? By Lisa Lacy Diversity, Equity and Inclusion ‘My People are Dying in Silence—and I’m Here with a Megaphone’ By Eric Toda The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies International Women’s Day This International Women’s Day, One Group Wants You to Secretly Spam Your Boss for Equality By Sara Spary Leadership & Talent MediaCom Hires Execs to Lead Investments, People By Erik Oster Leadership & Talent Huge Hires First Global Chief Talent Officer By Erik Oster Leadership & Talent Campbell Ewald Expands Executive Creative Leadership Team By Erik Oster Brand Marketing Rebrands MGM’s ‘Leo the Lion’ Gets a CGI Makeover in Updated Logo By Kathryn Lundstrom Adweek Podcasts Adweek Podcast: International Women’s Day By Nick Gardner Health and Wellness When It Comes to Clean Beauty, Miranda Kerr’s Kora Organics Stands Purposely Apart By T.L. Stanley International Women’s Day Here’s What Brands Are Doing for Women’s History Month 2021 By Jess Zafarris, Kathryn Lundstrom Commerce Ecommerce What the Saks Spinoff Signals About the Future of Luxury Shopping By Lisa Lacy CPG & Grocery Lucky Charms Is Helping Families Celebrate St. Patrick’s Day 2021 With New Brand Partnerships By Kaila Mathis CPG & Grocery Despite Pandemic, Demand for Sustainable Consumer Packaged Goods Has Grown By Paul Hiebert Voice How to Have a Conversation That Moves Women and Girls Forward By Jane Geraghty CONVERGENT TV Streaming & OTT Oprah’s Hit Meghan and Harry CBS Interview MIA From Paramount+ By Kelsey Sutton Programming & Performance Oprah’s Bombshell Meghan and Harry Interview Draws 17.1 Million Viewers By Mollie Cahillane Streaming & OTT How ViacomCBS’ New Streaming Head is Taking Lessons from Pluto TV to Transform Paramount+ By Kelsey Sutton TV Upfronts A+E Networks Upfront Emphasizes Power of Linear TV, Total Audience Metric Shift By Jason Lynch Creativity Ad of the Day Touching Swiss Animation Is a Powerful Reminder That Each Senior Has a Story to Tell By Sara Spary Voice We Must Redefine—and Deepen Our Sense of—Culture By Marcus Collins Emerging Tech New Spatial Audio System Allows Low-Vision Tennis Fans to Better Follow Australian Open By Patrick Kulp Packaging Design Here’s the Story Behind McDonald’s ‘Aesthetically Minimal’ Global Packaging Redesign By Sara Spary Inside the Brand Women Trailblazers How Twitter’s God-is Rivera Spotlights Voices Beyond Her Day Job By Luz Corona CMO Moves Turning the CMO Moves Tables on Nadine Dietz By Heide Palermo Women Trailblazers 8 Salary Negotiation Tips Based on Trailblazers’ Real-Life Experiences By Luz Corona Business of Marketing How Mastercard’s Chief People Officer Builds Bridges Between Marketing and HR By Al Mannarino Media Diversity, Equity and Inclusion Spotify Equal Initiative Kicks Off on International Women’s Day By David Cohen Think About This Why You Should Be (Very) Worried About the Tom Cruise Deepfakes By Shelly Palmer Platforms Want to Buy Jack Dorsey’s First Tweet? It’ll Be $2.5 Million By Scott Nover Platforms Clubhouse: How to Change Your Username By Brandy Shaul Performance Marketing Performance Marketing Not All Data Types Are Equally Useful By Stephen H. Yu Sports Marketing Octagon Broadens Focus to Full Service, Names Azher Ahmed Digital Head By Mitch Reames Performance Marketing Seeing Is Believing: Why Visual Search Works By Jessica Hawthorne-Castro Marketing Innovation QR Codes Are Key to Connecting With Customers in a Pandemic By Ian Zelaya Programmatic Platforms Snapchat to Stay the Course With iOS 14 By David Cohen Voice Walled Garden Walls Will Get Higher Under Google’s New Privacy Policies By Paul Roberts Platforms LinkedIn Pauses Collection of IDFA Data via Its iOS App By David Cohen Platforms Facebook Audience Network Issues Deadlines for Android Apps to Go Bidding-Only By David Cohen
