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ADWEEK Reveals the 2026 Agency of the Year Shortlist

ADWEEK Reveals the 2026 Agency of the Year Shortlist

By ADWEEK Staff

The following agencies are in the running to win Gold, Silver or Bronze in each category.

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Creativity x Culture

Amid Turnaround, Victoria’s Secret Turns Its Fashion Show Into a Fan Movement

Amid Turnaround, Victoria’s Secret Turns Its Fashion Show Into a Fan Movement

By Brittaney Kiefer

A series searching for a new Angel, ticket drops, and a TikTok Live anchor the brand’s most participatory show yet.

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From Brief to Basket, Retail Media Needs Orchestration

From Brief to Basket, Retail Media Needs Orchestration

From SMG

Commerce media must unite channels, teams, data, and measurement to reduce fragmentation and prove stronger returns for advertisers.

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1

ADWEEK Reveals the 2026 Agency of the Year Shortlist

By Adweek Staff

2

Amid Turnaround, Victoria’s Secret Turns Its Fashion Show Into a Fan Movement

By Brittaney Kiefer

3

BDG’s Cost-Cutting Era Is Over. Now It’s Targeting Record Profits

By Mark Stenberg

4

Exclusive Target Is Pitching an Ad Metric to Drive Sales, But Most Brands Aren’t Fully On Board, Exec Says

By Mitchell Parton

5

Ads of the Week: 13 Campaigns That Caught Our Eye, From Chipotle to Pringles

By Matt Barker

6

Exclusive Target Cautiously Considers Placing Digital Screens for Ads in Stores

By Mitchell Parton

Starbucks

Exclusive

Brian Niccol Reveals the Next Era of Starbucks

By Rebecca Stewart

Caffeine Gold Rush: The Competition for Coffee Fans Has Never Been Hotter

By Robert Klara

3 Ways Starbucks Is Reclaiming Its Brand Magic

By Rebecca Stewart

Starbucks’ Unicorn Frappuccino Revival Fueled a Record Saturday. Now Comes PSL Season.

By Rebecca Stewart

Starbucks Chief Brian Niccol Might Just Be the Best CEO in America

By Mark Ritson

{{{contextualGreeting}}} AI search startups are chasing billions in funding as they race to build the next wave of search technology. Google is testing AI-generated answers for prescription drug ads, expanding automation into a highly regulated sector.

ADWEEK BRANDED

Where National Campaigns Meet Community Moments

By Kristen DiCorleto, Head of Marketing, CVS Media Exchange

Your Next Customer Might Be an AI Agent

By InMobi

Here’s 5 Things: Every CMO Must Prove to their CFO

By ctrl+A

When Agentic AI Moves From Hype to Action

By Ashley R. Cummings

When Culture Says ‘Me,’ Enduring Brands Stand for ‘We’

By Texas A&M University

Cover

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ADWEEK's Leadership Voices: Ryan Stern, Collectively

Collectively co-founder and CEO Ryan Stern shares how she's building a pathway for creators to be paid on their own terms, not the industry's.

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DTR with Ibotta and Chomps
ADWEEK'S Leadership Voices: Guy Griggs, CNN
No Stupid Answers: How Are Customers Discovering Products?
ADWEEK's Leadership Voices: Nili Klenoff, Mastercard
Two Chairs: A Conversation With Ibotta and Uber Advertising

Watch more Leadership Voices

LEADERSHIP Voices

Ryan Stern, Co-Founder and CEO, Collectively

Ryan Stern shares how she's building a pathway for creators to be paid on their own terms, not the industry's.

Guy Griggs SVP, Ad Sales and Client Partnerships, CNN

Guy Griggs tells ADWEEK how reframing the perception of news sits at the center of how he's thinking about CNN's next chapter.

Kelsey Robinson, Senior Partner, McKinsey & Co

Kelsey Robinson shares how she’s diagnosing marketing's biggest problem: a misalignment on goals.

Sponsored

From Brief to Basket, Retail Media Needs Orchestration

By Sean Crawford, Managing Director, North America, SMG

Your Next Customer Might Be an AI Agent

By InMobi

Where National Campaigns Meet Community Moments

By Kristen DiCorleto, Head of Marketing, CVS Media Exchange

Here’s 5 Things: Every CMO Must Prove to their CFO

By ctrl+A

When Agentic AI Moves From Hype to Action

By Ashley R. Cummings

10 Independent Agencies Crushing It on TikTok

By TikTok

Adweek Wire

Spotlight on Margherita Caspani

We are excited to introduce Margherita Caspani, the winner of the World Illustration Awards 2025 DI Cross Category Award. This year’s DI Award winner, selected from all the Professional projects […]

Photographer/Director SAVERIO Captures Playful Portraits for Chicago Magazine

Photographer/Director SAVERIO recently brought his signature mix of improv instincts and kid-friendly intuition to two assignments for Chicago Magazine: a portrait series featuring young performers at KidProv Chicago and the […]

Jon Reinfurt Illustrates the 2026 Season for The Ruth Theater

Illustrator Jon Reinfurt worked with Red Rider Creative to illustrate a series of posters for the 2026 season at The Ruth theater in Pleasant Grove, UT. Four of the eight posters were selected […]