Editor’s Pick Brand Purpose Oberland Aims to Inspire Brands to Do the Right Thing With Its Purpose Guide By Kyle O’Brien 2021 Outlook IPG CEO Philippe Krakowsky on Disruption, Data and Privacy By Erik Oster Ad of the Day A Child Unboxes His Parents’ Unlocked Handgun in This Unnerving PSA By David Griner Food & Beverage Candy-Coated, Bright Pink Mac & Cheese? Kraft Cooked It Up for Valentine’s Day By T.L. Stanley Streaming & OTT AT&T Touts Big HBO Max Subscriber Gains, but Many of Them Aren’t Paying By Kelsey Sutton Latest News Programmatic 4 Major Factors That Will Change How Marketers Use Data By Andrew Blustein Brand Marketing Pfizer Breathes a Sigh of Relief as the Biden Administration Takes the Helm By Robert Klara Amazon Amazon Renews Call for a $15 Federal Minimum Wage By Lisa Lacy C-Suite Walgreens Boots Alliance Appoints Rosalind Brewer as CEO By Richard Collings The Big Game The Big Game Cutwater Spirits’ Regional Super Bowl Ad Follows Year of Growth for Premade Cocktails By Kathryn Lundstrom The Big Game Indeed Is Running Its First Super Bowl Spot as Unemployment Soars By Paul Hiebert The Big Game General Motors Brings Its Electric Future Ambitions to Super Bowl 2021 By Ryan Barwick The Big Game M&M’s Will Reveal Its Super Bowl Spot in the Most 2020 Way Possible: a Zoom Call By Paul Hiebert CES CES Map a Purpose Journey With Love and Growth, Says Microsoft By Doug Zanger CES Survey Says: ‘Meh’ to Trump’s Brand; Super Bowl Advertisers’ Biggest Challenge: Thursday’s First Things First By Jess Zafarris CES How to Handle Marketing This Week; Netflix Tops 200M subscribers: Wednesday’s First Things First By Jess Zafarris CES At CES 2021, Marketers Discuss Pandemic-Related Trends—and What to Expect Next By Kathryn Lundstrom 2021 Outlook Programmatic 4 Major Factors That Will Change How Marketers Use Data By Andrew Blustein Agencies IPG CEO Philippe Krakowsky on Disruption, Data and Privacy By Erik Oster Sustainability Beyond the Buzzwords, Sustainability in Marketing Demands Consistency By Doug Zanger Performance Marketing It’s the Era of ‘The Great Reinvention.’ How Do We Keep Up? By Kyle O’Brien Adweek Podcasts Adweek Podcasts Adweek Podcast: How Brands Turned to Social Media in 2020 By David Griner Adweek Podcasts Adweek Podcast: Revisiting 2020’s Best Ads, Stunts and Bold Marketing Ideas By David Griner Agency of the Year Adweek Podcast: How We Picked 2020’s Agencies of the Year By David Griner Adweek Podcasts Talking TV Ratings and Trump on Yeah, That’s Probably an Ad By Ko Im Magazine 2021 Outlook What Next? Adweek’s 2021 Outlook for Media, Marketing and Tech By Adweek Staff 2021 Outlook After a Year of Turmoil, the Future of Agencies May Well Be Bright By Doug Zanger 2021 Outlook Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021 By Diana Pearl 2021 Outlook What—and Who—Is on Marketers’ Minds for 2021? By Ko Im In case you missed it Amazon Delivery Services Are Set to Be Amazon’s Next Billion-Dollar Business By Lisa Lacy Food & Beverage Barilla’s Clever Spotify Playlists Last Exactly as Long as You Should Cook Pasta By Sara Spary Adapting to Crisis Adidas Just Used WhatsApp to Create the Most Star-Studded Ad of the Socially Distant Era By Sara Spary AdFreak Tag Team Says Geico Was Their First Invite in 30 Years to Be More Than Just a Soundtrack By David Griner The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Brand Purpose Oberland Aims to Inspire Brands to Do the Right Thing With Its Purpose Guide By Kyle O’Brien Agencies IPG CEO Philippe Krakowsky on Disruption, Data and Privacy By Erik Oster Accounts This Agency Seeks to Put One Electric Car Company in Pole Position By Doug Zanger Agencies Want to Win New One Club Awards? Your Campaign Must Meet Diversity Criteria By Minda Smiley Brand Marketing Ad Tech Shamrock Capital Acquires Bayard Advertising By Adweek Staff The Big Game Cutwater Spirits’ Regional Super Bowl Ad Follows Year of Growth for Premade Cocktails By Kathryn Lundstrom Brand Marketing Pfizer Breathes a Sigh of Relief as the Biden Administration Takes the Helm By Robert Klara Product Innovation Candy-Coated, Bright Pink Mac & Cheese? Kraft Cooked It Up for Valentine’s Day By T.L. Stanley Commerce C-Suite Walgreens Boots Alliance Appoints Rosalind Brewer as CEO By Richard Collings Diversity, Equity and Inclusion Brands Tap This Startup for Greater Representation at the College Recruitment Stage By Richard Collings Commerce This Apparel Brand Offers Discounts In Exchange For Turning In Used Clothing By Diana Pearl Amazon Delivery Services Are Set to Be Amazon’s Next Billion-Dollar Business By Lisa Lacy CONVERGENT TV Streaming & OTT Netflix Says Shonda Rhimes’ Bridgerton Is Biggest Original Series Ever By Kelsey Sutton Streaming & OTT AT&T Touts Big HBO Max Subscriber Gains, but Many of Them Aren’t Paying By Kelsey Sutton The Big Game Super Bowl 55 ‘Virtually Sold Out,’ Says ViacomCBS By Jason Lynch Convergent TV Consumer Safety—Physical, Mental, Emotional and Digital—Matters More Than Ever By Liz Gray Creativity Creativity This Dizzying Site Tries To Give You a Sense of What It’s Like to Live With Dyslexia By Kyle O’Brien Ad of the Day A Child Unboxes His Parents’ Unlocked Handgun in This Unnerving PSA By David Griner Adapting to Crisis Full-Page Ad Urges Biden to Embrace a Plan Bringing 2 Million Women Back to the Workforce By T.L. Stanley Packaging Design Coca-Cola Replaced Its Logo With Positive Messages to Share With Loved Ones By Sara Spary Inside the Brand Inside the Brand Outlook Masterclass: Leveraging Data to Optimize the Omnichannel Experience By Luz Corona Inside the Brand Outlook Masterclass: Agility Over Speed By Luz Corona Inside the Brand How Google’s Head of Brand Accessibility Drives Change for the Disabled Community by Showing Up By Julian Gamboa Inside the Brand Verizon Chief Diversity Officer on Her Unique Role to Shape the Future By Luz Corona Media Platforms Mozilla Releases Internet Health Report 2020 By David Cohen Platforms WhatsApp Taps Biometric Authentication as Extra Security Layer for Web, Desktop By David Cohen Platforms Quizlet’s Integration With TikTok Lets Education Creators Add Study Sets, Flashcards By David Cohen Platforms Facebook Posts Strong Gains in Revenue and Users in Q4 of a Challenging 2020 By David Cohen Performance Marketing Performance Marketing It’s the Era of ‘The Great Reinvention.’ How Do We Keep Up? By Kyle O’Brien Performance Marketing 4 Ways AI Will Make You a Better Marketer in 2021 By Armita Peymandoust Performance Marketing You Need a Rapid-Response Team for the New Era of Fast Advertising By Brian Solis, Mathew Sweezey Performance Marketing Networking Is the Biggest Challenge Virtual Event Marketers Face in 2021 By Ian Zelaya Programmatic Programmatic 4 Major Factors That Will Change How Marketers Use Data By Andrew Blustein Ad Tech Smart AdServer Undergoes Ownership Overhaul By Ronan Shields Ad Tech Taboola Goes Public With Yet Another SPAC By Ronan Shields Programmatic Captivate CEO on Riding the Covid-19 Crisis: ‘I Endured Many Sleepless Nights’ By Marc Kidd
