Editor’s Pick Food & Beverage 3 Inspire Brands CMOs Share Their Secret Sauce for Building Customer Loyalty and Engagement By Shannon Miller Platforms Republican Buyers Are Enthusiastic About Getting Back on Twitter Post Its Political Ads Ban By Trishla Ostwal Brandshare Data Collaboration Is the Catalyst for Business Transformation LiveRamp Social Media How Nutter Butter Won Over Gen Z With an Absurdist Instagram Strategy By Samantha Nelson Content Strategy TheSkimm Launches In-House Creative Agency, SKM Labs By Mark Stenberg BRANDSHARE FROM RYFF Why Virtual Product Placement Is Set to Steal the Advertising Spotlight Data & Insights View All Practical Insights Why Brands Should Be Thinking More About Community By Paul Hiebert Voice Why You Shouldn’t Be Swayed by the Popularity of Super Bowl Ads By Kevin Krim Practical Insights The Future of Marketing Is Earned By Paul Hiebert Data & Insights Movies, Jesus, Shopping and Beer Rule EDO’s Super Bowl 57 Ad Rankings By Adweek Staff Programming & Performance View All TV Upfronts Disney’s Rita Ferro Is Ready for a More ‘Intimate’ Upfront By Mollie Cahillane Programming & Performance Andy Cohen Reveals Vanderpump Rules Secrets Amid Show’s Cheating Scandal By Bill Bradley Streaming & OTT Fubo Rebrands in Star-Studded Spots With Kevin Garnett and Mark Sanchez By Mollie Cahillane Sports Marketing Women’s March Madness on the Move With New Campaign and ESPN Ad Sales Sellout By Mollie Cahillane Promoted Content View All Take a Multiscreen Approach to TV By Effectv Beautiful Things Happen When Video Meets Display By Criteo 47% of Marketing Execs Worry About Measuring Performance By Momentive Your Gen Z Marketing Strategy Needs AR By Caitlin Lacey, Senior Director of Product Marketing, AR Platform, Niantic Partner Experts View All How to Approach Media Planning With Measurement in Mind By Jamie Fellows New Rules to Make Your Ads More Engaging for Today’s Always-On Sports Fans By Laura McElhinney Debunking 4 Retail Media Myths By Ric Elert It’s Time to Meet the Programmatic Podcast Opportunity By Jeremy Randol Microlearning View All Key Steps for Account-Based Marketing Success The Advertising Opportunity Within Mobile Games What Is Incrementality and Why Is It Critical for Proving ROI? Why Brands Should Embrace Supply Path Optimization Now Magazine View All New Consumer The New Consumer By Adweek Staff New Consumer KR Liu Used to Hide Her Disability. Now She’s Advertising’s Biggest Accessibility Advocate By Robert Klara New Consumer How Brands Should—and Shouldn’t—Communicate With Gen Alpha By Emmy Liederman New Consumer Marketers Embrace Inclusive Design to Boost Relevancy—and Profits By Stephen Lepitak In case you missed it Artificial Intelligence How Brands and Agencies Are Experimenting With ChatGPT From Copywriting to Chatbots By Patrick Kulp The Future of Agencies Advertising Has Its First Union. Why Marketers Should Worry By Brittaney Kiefer Artificial Intelligence Generative AI Presents Small Agencies an Opportunity to Scale By Olivia Morley Fashion & Apparel Levi’s Tells ‘Greatest Story Ever Worn’ for 150th Anniversary of 501 Jeans By Samantha Nelson The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New Inside the Brand View All Food & Beverage 3 Inspire Brands CMOs Share Their Secret Sauce for Building Customer Loyalty and Engagement By Shannon Miller CMO Moves CMO Moves: The Future of Sustainable Shopping By Jenny Rooney Mentorship How Do I Get Someone to Take a Chance on Me? By Jen Kling, Lucy Glaser Mentorship How Do I Un-Stuck Myself? By Jen Kling, Lucy Glaser Media View All Content Strategy TheSkimm Launches In-House Creative Agency, SKM Lab By Mark Stenberg Chat & Messaging Discord Nitro: How to Use App Themes on Desktop By Brandy Shaul Publishing On TikTok, USA Today Finds Traction Without News By Mark Stenberg Platforms TikTok: How to Make Your Account Private By Brandy Shaul Performance Marketing View All Artificial Intelligence ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs By Patrick Kulp CPG & Grocery Why Your Brand Should Pivot From DTC to Retail—and How to Do It Right By Jason Vaught Marketing and Sales Tailor Your Content, Media and Messaging With Intent Data By Jennifer Ross Retail Media How Do We Sift Through the Ever-Expanding Array of Retail Media Networks? By Chris Reebie Programmatic View All Platforms Republican Buyers Are Enthusiastic About Getting Back on Twitter Post Its Political Ads Ban By Trishla Ostwal Platforms Some Advertisers Slowly Test Other Platforms Ahead of TikTok’s Congress Testimony By Trishla Ostwal Data Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms By Trishla Ostwal Programmatic Bank Collapses Cause Ripple Effects Across the Digital Advertising Industry By Catherine Perloff Social Marketing View All B-to-B How Marketers Can and Should Measure Social Media ROI By Jason Notte Augmented Reality Snapchat: How to Use the Tone Tool When Creating Snaps By Brandy Shaul Chat & Messaging Instagram: How to Use the Basketball Chat Theme By Brandy Shaul Chat & Messaging Messenger: How to Use the Basketball Chat Theme By Brandy Shaul
