Editor’s Pick Ad Tech ‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard By Andrew Blustein The Future of Agencies Mother Launches Its Own Media Agency By Erik Oster 2021 Outlook How a Column on Happiness Inspired The Atlantic’s 2021 Event Strategy By Lucinda Southern Ecommerce Inside Marc Lore’s Walmart Legacy By Lisa Lacy Brand Purpose Consumers Are Fine With Politics in Super Bowl Ads—But Mass Appeal Matters By Doug Zanger Latest News Agencies Agency Network 180 Opens New York and MENA Offices By Kyle O’Brien Food & Beverage Where Taco Bell’s Potato CEO Failed By Alexa Heinrich Digital Transformation Ikea’s New U.S. App Bridges At-Home and In-Store Shopping By Richard Collings Politics The Great De-Platforming Continues: Snapchat Permanently Bans Donald Trump By Scott Nover The Big Game The Big Game How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising? By Ian Zelaya, Erik Oster The Big Game In Doritos’ Super Bowl Teaser, Jimmy Kimmel and Mindy Kaling React to a Mystery Guest By Kathryn Lundstrom The Big Game How Should Brands Make Up for 2020 With Super Bowl Spots? By Sheeva Banton The Big Game Consumers Are Fine With Politics in Super Bowl Ads—But Mass Appeal Matters By Doug Zanger CES CES At CES 2021, Marketers Discuss Pandemic-Related Trends—and What to Expect Next By Kathryn Lundstrom CES These 5 Priorities Reshaped Walmart’s Business in 2020 By Lisa Lacy CES ‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard By Andrew Blustein CES WandaVision Ushers In Streaming’s Franchise-Dominated Future By Kelsey Sutton 2021 Outlook Agencies What We Can Learn from the Mistakes Made in 2020 By Steve Landsberg Publishing How a Column on Happiness Inspired The Atlantic’s 2021 Event Strategy By Lucinda Southern Brand Marketing The 3 Biggest Trends That Should Be on Every Marketer’s Radar for 2021 By Luke Taylor Cannes Lions Exclusive: Cannes Lions Says It Will Move Forward With an In-Person Festival in 2021 By Ian Zelaya, Ronan Shields Adweek Podcasts Adweek Podcasts Adweek Podcast: How Brands Turned to Social Media in 2020 By David Griner Adweek Podcasts Adweek Podcast: Revisiting 2020’s Best Ads, Stunts and Bold Marketing Ideas By David Griner Agency of the Year Adweek Podcast: How We Picked 2020’s Agencies of the Year By David Griner Adweek Podcasts Talking TV Ratings and Trump on Yeah, That’s Probably an Ad By Ko Im Magazine Adweek Instagram FCB Is Adweek’s Global Agency of the Year By Erik Oster Adweek Instagram The Martin Agency Is Adweek’s 2020 U.S. Agency of the Year By Minda Smiley Adweek Instagram Droga5 London Is Adweek’s 2020 International Agency of the Year By Doug Zanger Adweek Instagram Highdive Is Adweek’s 2020 Breakthrough Agency of the Year By Minda Smiley In case you missed it Politics Exclusive: Trump’s Name, Once a Brand, Is Now a Banner of Extremism By Robert Klara Adweek Instagram Burger King Rolls Out a Refreshingly Familiar New Look By Heide Palermo 2021 Outlook 2021 Could Usher in a Golden Age of Cannabis Marketing By T.L. Stanley Politics Media Buyers Are Practicing ‘Careful Calibration’ Amid More Political Tumult By Ronan Shields & Lucinda Southern The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Agencies What We Can Learn from the Mistakes Made in 2020 By Steve Landsberg Agencies Mother Launches Its Own Media Agency By Erik Oster Agencies Agency Network 180 Opens New York and MENA Offices By Kyle O’Brien C-Suite WPP Hires Rob Reilly as Global Chief Creative Officer By Minda Smiley Brand Marketing Brand Marketing Social Campaign For THC-Spiked Drink Cleverly Treads The Line On Paid Weed Ad Rules By T.L. Stanley CES At CES 2021, Marketers Discuss Pandemic-Related Trends—and What to Expect Next By Kathryn Lundstrom Brand Marketing Alicia Tillman Steps Down as SAP Global CMO as the Company Makes Two Executive Appointments By Kathryn Lundstrom The Big Game How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising? By Ian Zelaya, Erik Oster Commerce CES These 5 Priorities Reshaped Walmart’s Business in 2020 By Lisa Lacy Commerce Inside Marc Lore’s Walmart Legacy By Lisa Lacy Coronavirus Dollar General to Pay Hourly Workers to Receive Vaccine By Richard Collings Digital Transformation Ikea’s New U.S. App Bridges At-Home and In-Store Shopping By Richard Collings CONVERGENT TV CES WandaVision Ushers In Streaming’s Franchise-Dominated Future By Kelsey Sutton Programming & Performance How Covid-19 Has Changed The CW—and When Its Schedule Could Return to Normal By Jason Lynch CES Philo, Which Streams Discovery’s Cable Networks, Isn’t Worried About Discovery+ By Mollie Cahillane CES Warner Bros.’ Simultaneous Film Releases Need New Success Metrics, CEO Says By Kelsey Sutton Creativity Creativity In One Continues Shot, VWs Hypnotic Ad Tells the History of Transportation By Sara Spary CES Trump’s Great Deplatforming; The World’s Most Expensive Art Piece: Thursday’s First Things First By Jess Zafarris Creativity This ‘Climate Crisis Font’ Shrinks as the Polar Ice Caps Melt By Sara Spary AdFreak In Its Latest Freewheeling Ad, Harmon Brothers Cast a 1,300-Pound Grizzly By Kyle O’Brien Inside the Brand Inside the Brand Walgreens and Mattel Share How Their Brands Have Evolved at CES 2021 By Luz Corona Inside the Brand The Secret Behind NTWRK CEO’s Success: Asking for Forgiveness By Luz Corona Inside the Brand RBI Global CMO Fernando Machado Takes Us Inside Burger King’s ‘Timeless’ Rebrand By Heide Palermo Inside the Brand Networking as Self-Care and More from Bayer Marketing Chief Patricia Corsi By Luz Corona Media Platforms WhatsApp Pushes Back Feb. 8 Deadline to Accept Its New Terms By David Cohen Coronavirus Facebook, NYU Langone Health Use AI to Predict Health of Covid-19 Patients By David Cohen Platforms Why Fox Sports Put a Billboard Saluting North Carolina Fans in Duke Territory By David Cohen Publishing How a Column on Happiness Inspired The Atlantic’s 2021 Event Strategy By Lucinda Southern Performance Marketing CES 4 Health Innovations From CES 2021 Influenced by the Pandemic By Breana Mallamaci Ecommerce Marketing Platform Klaviyo Now Offers PrestaShop Integration By Ian Zelaya Performance Marketing How Investing Makes for a Better Marketer By Caroline Giegerich Data & Insights Why Data Presentation Needs to Be Digestible and Insightful By Stephen H. Yu Programmatic CES ‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard By Andrew Blustein The Big Game How Should Brands Make Up for 2020 With Super Bowl Spots? By Sheeva Banton Programmatic The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter By Ronan Shields Ad Tech Media Rating Council Accredits Google’s Ads Data Hub By David Cohen
