EDITOR'S PICKS15 Status Quo Defiers Distinguishing Themselves as the Latest Generation of Challenger Brandsby T.L. Stanley15 Status Quo Defiers Distinguishing Themselves as the Latest Generation of Challenger Brandsby T.L. Stanley15 Status Quo Defiers Distinguishing Themselves as the Latest Generation of Challenger Brandsby T.L. Stanley15 Status Quo Defiers Distinguishing Themselves as the Latest Generation of Challenger Brandsby T.L. StanleyEcommerceLocal Ecommerce Players Around the World Are Giving Amazon and Walmart a Run for Their Moneyby Lisa LacyPoliticsIs Ted Cruz ‘Tough as Texas?’ These Richard Linklater-Directed Ads Doubt Itby Shannon MillerEmerging TechDavid Lynch and Showtime Are Creating a Virtual Reality Experience for Twin Peaksby Marty SwantEcommerceHow 8 Ecommerce Companies Are Competing Against the Old Guardby Ann-Marie AlcántaraInstagram’s Future as a Social Commerce App Looks Murkier Than EverThe future of shopping on Instagram remains a mystery with the founders departing and experts worried it’ll turn into just another Facebook.Why Big Agency Names Aren't Nearly as Relevant as They Once WereMany struggle with self-promotion in a rapidly changing industry.Infographic: How Brands Can Target Millennial Women During the HolidaysAdweek's Third Elevate Installment Shed Light on Blockchain's Effect on Advertisers and Publishers3 Ways to Ensure Your Video Content Resonates With Your AudienceThis Cosmetics Ad From Japan May Be the Most Romantic Love Story of the YearAMC’s Charlie Collier, and Not Gary Newman, Will Run Fox Network After the Disney MergerAfter Almost 4 Years, Lenny Letter Shuts DownJimmy Kimmel Tells New Yorkers Trump Will Overhaul Lincoln Center With Mediocre BrandsPopular Now1 Instagram’s Future as a Social Commerce App Looks Murkier Than Ever2 15 Status Quo Defiers Distinguishing Themselves as the Latest Generation of Challenger Brands3 5 Instagram Marketing Trends We Will See in 20194 Why Big Agency Names Aren’t Nearly as Relevant as They Once Were5 With Bryan Cranston at the Wheel, W+K Debuts a New Brand Positioning for FordInfographic: How Brands Can Target Millennial Women During the HolidaysAdweek's Third Elevate Installment Shed Light on Blockchain's Effect on Advertisers and Publishers3 Ways to Ensure Your Video Content Resonates With Your AudienceThis Cosmetics Ad From Japan May Be the Most Romantic Love Story of the YearAMC’s Charlie Collier, and Not Gary Newman, Will Run Fox Network After the Disney MergerAfter Almost 4 Years, Lenny Letter Shuts DownJimmy Kimmel Tells New Yorkers Trump Will Overhaul Lincoln Center With Mediocre BrandsBrandweekThe latest coverage in brand marketingThe latest coverage in brand marketingThis is Brandweekby Adweek StaffM.Gemi Founder Cheryl Kaplan on Choosing the Right Influencers and the Value of Authenticityby Diana PearlRelive Brandweek Through Some of the Most Insightful Tweets From the Movement3 Factors Marketers Should Keep in Mind for Maximum Brand Impactby Ann-Marie AlcántaraView more >This Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekMagazine15 Status Quo Defiers Distinguishing Themselves as the Latest Generation of Challenger Brandsby T.L. StanleyEcommerceLocal Ecommerce Players Around the World Are Giving Amazon and Walmart a Run for Their Moneyby Lisa LacyAgenciesWhy Big Agency Names Aren't Nearly as Relevant as They Once Wereby Erik OsterEcommerceInstagram’s Future as a Social Commerce App Looks Murkier Than Everby Ann-Marie AlcántaraIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsCreativityRyan Reynolds' Snarky Out-of-Office Emails Are So Popular, They Melted His Gin Brand's Serversby David GrinerAgenciesPapa John's Founder Creates Website Begging Employees to Help Save 'Our Life's Work'by Lindsay RittenhouseAdFreakIf You Click on the Idiotic Offer in Snickers' New Banner Ad, the Brand Asks If You're OKby David GrinerAd of the DayLin-Manuel Miranda Takes You on a Very Personal Neighborhood Tour in AmEx's New Adby Gabriel BeltroneBrand MarketingOMG, Can P&G Literally Trademark LOL? WTF!by Lindsay RittenhouseAgenciesLand O'Lakes Spotlights Female Farmers in Its Feminist Reimagining of 'Old MacDonald Had a Farm'by Lindsay RittenhouseAdFreakThe Last Blockbuster Standing Now Has a Craft Beer Brewed in Its Honorby Doug ZangerAd of the DaySerena Williams' 'Voice of Belief' Sets the Tone in Poignant Nike U.S. Open Adby Erik OsterDigital Transformation PlaybookIN PARTNERSHIP WITHInfographic: CMOs Are Leading the Charge as Customer Experience Increasingly Requires Collaborationby Erik WanderMeet the New Chief Collaboration Officer: The CMOby Dan TynanEditor's Letter: The CMO Revolution Will Be Co-Createdby James CooperWhy the Future Belongs to CMO Collaboratorsby Jeannine FalconeView more in Digital Transformation >Streaming in a Connected WorldGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHere's the Toys R Us Rebranding That Never Saw the Light of DayAgenciesVoiceHow to Turn Creative Tension Into an Inspired Creative Productby Ben YabsleyAgenciesMatch Finds Its Perfect Partner in 72andSunnyby Lindsay RittenhouseCP+B Announces That It Will Be Quitting All Awards ShowsPublicis Groupe Will Open a New Office in Cincinnati to Service P&GPublicis Reports Stronger Third Quarter Despite Challenges on the Creative Agency FrontMDC Partners Names New Global CMODDB CEO Wendy Clark to Step Down From Time's Up Leadership Committee After News of Controversial HireAd Council Unveils New Additions to Board of DirectorsView more in Agencies >Brand MarketingVoice3 Ways to Craft a Successful Influencer Marketing Campaignby Billy BouliaBrand MarketingWith #CravingsFest, Chrissy Teigen Is Expanding Her Relatable Brand Into the Experientialby Diana PearlWith Bryan Cranston at the Wheel, W+K Debuts a New Brand Positioning for FordThe 'Original' Hemsworth Brother Gets in on the Act Promoting Australia TourismNebraska Snubs Its Haters With New Tourism Slogan: 'Honestly, It's Not For Everyone'Richard Branson Explains Why He's Founding a New Festival and What It Will Do for the Virgin BrandActivist Investor Wants Sweeping Changes at Campbell Soup, Made This Bananas Campaign to ExplainPeet's Coffee Wants to Attract New Consumers With Brand Refresh While Maintaining Quirky HeritageView more in Brand Marketing >CreativityCreativityThis Cosmetics Ad From Japan May Be the Most Romantic Love Story of the Yearby Shannon MillerAd of the DayThis Ad Promoting a French Spy Thriller Is Just as Exciting as the Series Itselfby Doug ZangerThese Outlandish Aliens Getting Ecommerce Deals Is the Spaciest of OdditiesThis Refinery29 Co-founder Is No Stranger to Leaps of FaithFilled With Rich Detail, This Music Video Plays on a Loop to Reflect the Cycle of Gun ViolenceThrough an Aging Father's Memories, Energy BBDO Captures the Emotional Bonds of HomeDean Baquet's Newsroom Broke Some of the Year's Biggest Stories While Reorganizing for the Digital EraHow Mr. Rogers Taught Me Everything I Need to Know About MarketingView more in Creativity >DigitalDigitalAfter Almost 4 Years, Lenny Letter Shuts Downby Sara JerdeSocial Pro DailyCross-Device Measurement Got a Boost With the Release of Facebook Attributionby David CohenWhat Blockchain Will Mean for Advertisers and PublishersFacebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’The Facebook Journalism Project Is Teaming Up With Storyful to Train Reporters and EditorsThe Washington Post's Chief Revenue Officer Abruptly Leaves the CompanyWhatsApp: Here's How to Send a Document in a ChatIf You Want to Be Part of Russia’s Growing Ecommerce Market, You’d Better Like PutinView more in Digital >ProgrammaticSocial Pro DailyTenjin and Branch.io Are Becoming Snapchat Mobile Measurement Partnersby David CohenSocial Pro DailyShould Walled Gardens Lose the Walls and Become Community Gardens?by Guest AuthorSocial Pro DailyFacebook Launched Retention Optimization for All Advertisers Worldwideby Brandy ShaulProgrammaticDataXu Seeks $300 Million Exitby Ronan ShieldsView more all coverage >TV / VideoPublishers & PlatformsAMC’s Charlie Collier, and Not Gary Newman, Will Run Fox Network After the Disney Mergerby Jason LynchTV / VideoTurner Shuts Down Super Deluxeby Sara JerdeJimmy Kimmel Tells New Yorkers Trump Will Overhaul Lincoln Center With Mediocre BrandsSprint Is Selling Hulu's Live TV Service as an Add-On Option for SubscribersShowtime CEO David Nevins Will Oversee All CBS Networks and Studios as Chief Creative OfficerSinclair CEO On Company Buying Cable Operator: 'For the Right Price, I'll Literally Buy Anything'Even as Sinclair Aims to Be a Bigger Broadcaster, It's Building a New Streaming Service Called StirrCBSN Wraps New York Subway in Red and Blue to Tout 'Non-Partisan' Election CoverageView more in TV / Video >