EDITOR'S PICKSYou Can Experience Westeros at SXSW This Year With HBO and Giant Spoon's Immersive Game of Thrones Activationby Kristina MonllosYou Can Experience Westeros at SXSW This Year With HBO and Giant Spoon's Immersive Game of Thrones Activationby Kristina MonllosYou Can Experience Westeros at SXSW This Year With HBO and Giant Spoon's Immersive Game of Thrones Activationby Kristina MonllosYou Can Experience Westeros at SXSW This Year With HBO and Giant Spoon's Immersive Game of Thrones Activationby Kristina MonllosAdFreakVolkswagen Powered an Entire Music Video With an Electric Car Battery, and Fans Were Into Itby David GrinerAdFreakThanks to Ancestry, Six Strangers Learn How They're Connected Via the Underground Railroadby Shannon MillerLeadership & TalentHearts & Science Names Annalect North American Chief Executive Erin Matts as New U.S. CEOby Lindsay RittenhouseProgramming & PerformanceWith A Fifth Property Brothers Show Due in May, Drew and Jonathan Scott Are Master Brand Buildersby Jason LynchWith New PSAs, Tarana Burke Seeks to Build the Next Chapters of #MeToo’s FutureNew work from Deutsch puts the focus back on survivors.How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and CreativityAn outsized impact on careers and lives.Ogilvy Announces Another Restructuring in the Latest Phase of Its 'Next Chapter'Nascar Hopes Marketing a New Generation of Drivers Can Lure Fans Back to the SportNBA Superstars Are Here to Remind You That Hulu Has Live Sports Available for StreamingVolkswagen Names Johannes Leonardo Lead Creative Agency in the U.S.BMW Creates a Folk Hero for the Modern Age: the Unstoppable, Mysterious Ol' McLandenThis Ad Captures the One Thing Every Millennial's Dad DoesQ&A: Adweek's Chief Brand Officer Danny Wright Talks About Diversity and Challenges in the IndustryPopular Now1 You Can Experience Westeros at SXSW This Year With HBO and Giant Spoon’s Immersive Game of...2 Any Brands Not Marketing in the Esports World Is Already Behind the Curve3 Hearts & Science Names Annalect North American Chief Executive Erin Matts as New U.S. CEO4 Coors Light Toasts Farmers in Response to Bud Light’s Super Bowl Campaign5 The 25 Best Ads of 2018Ogilvy Announces Another Restructuring in the Latest Phase of Its 'Next Chapter'Nascar Hopes Marketing a New Generation of Drivers Can Lure Fans Back to the SportNBA Superstars Are Here to Remind You That Hulu Has Live Sports Available for StreamingVolkswagen Names Johannes Leonardo Lead Creative Agency in the U.S.BMW Creates a Folk Hero for the Modern Age: the Unstoppable, Mysterious Ol' McLandenThis Ad Captures the One Thing Every Millennial's Dad DoesQ&A: Adweek's Chief Brand Officer Danny Wright Talks About Diversity and Challenges in the IndustryChallenger Brandspresented by View more >Kraft-Heinz CMO Reveals Strategic Thinking Behind That Free-Grocery Store in D.C.by Robert KlaraHow Organic Valley Has Kept Farmers at the Core of Its Businessby Sara JerdeWhat Successful Organizations Do to Create Diverse Workforces and Inclusive Culturesby Katie RichardsThis Is How Bethenny Frankel Learned to Trust Her Instinctsby Adweek StaffView more >This Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekChallenger BrandsWhy Natural Born Challenger Bethenny Frankel Swears by Her Killer Instinctsby T.L. Stanley5GHow 5G Could Change the Sports Broadcasting and Viewing Experienceby Patrick KulpChallenger BrandsWill Paying With Actual Money Soon Become a Thing of the Past?by Robert KlaraGDPRAs Businesses Prep for California's Data Privacy Law, They're Also Fighting to Change Itby Marty SwantIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsAd of the DayRidley Scott's Visual Odyssey for Hennessy Is a Gorgeous Exploration of Other Worldsby David GrinerThe Big GameHyundai’s Super Bowl Ad Shames Vegan Dinner Parties and Vegans Aren’t Happyby Ann-Marie AlcántaraAgenciesMcCann Ends 4-Year Battle Over U.S. Army Contractby Patrick CoffeeCreativityArby's Launched a Subscription Box, and It Sold Out in Less Than an Hourby Katie RichardsVoice2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can Improve Itby Jim WilsonAdFreakPopeyes Is Offering 'Emotional Support Chicken' to Help Comfort Holiday Travelersby David GrinerAdweek VideoSynchrony Bank Teamed Up With Giant Spoon to Create This Immersive Spider-Verse Activationby Breana MallamaciThe Big GameSuper Bowl LIII Ad Tracker: All About the Big Game’s 2019 Commercialsby Diana PearlGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHow the Flyers Created Gritty, the Internet's Most Beloved MascotAgenciesAccountsNBCUniversal Entertainment Places Media Planning and Buying Business in Reviewby Patrick CoffeeLeadership & TalentHearts & Science Names Annalect North American Chief Executive Erin Matts as New U.S. CEOby Lindsay RittenhouseWith New PSAs, Tarana Burke Seeks to Build the Next Chapters of #MeToo’s FutureOgilvy Announces Another Restructuring in the Latest Phase of Its 'Next Chapter'Tips to Help Advertisers Survive and Thrive in the Gig EconomyIsobar Veteran Ricardo Salema Becomes the Agency's First U.S. Chief Creative OfficerHow the Lee Clow Talent Tree Spreads Far and Wide in Advertising and CreativityVolkswagen Names Johannes Leonardo Lead Creative Agency in the U.S.View more in Agencies >Brand MarketingBrand MarketingOn the Adweek Podcast: The Legacy of Lee Clowby Aneya FernandoSXSWYou Can Experience Westeros at SXSW This Year With HBO and Giant Spoon's Immersive Game of Thrones Activationby Kristina MonllosAny Brand Not Marketing in the Esports World Is Already Behind the CurveHow Retailers Can Master the Post-Purchase Part of the Ecommerce JourneyTo Keep Your Brand Relevant, Follow These 3 Essential Rules3 Tips for Creating a Brand That Resonates Across GenerationsThe Role Sustainability Plays in Creating Campaigns and MarketingBeing a CMO Can Be a Thankless Position at Times. Here's How to Make the Most of ItView more in Brand Marketing >CreativityAdFreakVolkswagen Powered an Entire Music Video With an Electric Car Battery, and Fans Were Into Itby David GrinerAdFreakBMW Creates a Folk Hero for the Modern Age: the Unstoppable, Mysterious Ol' McLandenby Amy CorrThis Ad Captures the One Thing Every Millennial's Dad DoesSubaru Highlights the Joys, Anxieties and Lifelong Memories of Owning a ForesterChange The Ref Transformed This Valentine's Day Mural Into a Chilling Statement on Gun ViolenceThis Powerful Ad Shatters the Notion That Down Syndrome Means a 'Lifetime of Limitations'This Quirky and Mildly NSFW Valentine's Ad Puts a Fun Twist on Quality Couple's TimeNothing Says Love More Than a 'Beef Bucket' KFC Cooked Up in FranceView more in Creativity >DigitalSocial Pro DailyThree Strikes Is Still an Out, But YouTube Is Clarifying Its Strike Zoneby David CohenSocial Pro DailyTwitter Is Extending Its Political Ads Policy and Ads Transparency Center to the EUby David CohenSnapchat: Here's How to Change Your Phone NumberAmazon Rekognition May Finally Be Audited and Ranked Alongside Other VendorsSnapchat: Here's How to Stop Users From Finding You by Your Phone NumberNational Geographic Just Became the First Brand to Top 100 Million Instagram FollowersThe Next Wave of Podcasts Is Coming—This Time From DTC BrandsHow Brands Can Remain in Control of Their Ever-Increasing DataView more in Digital >ProgrammaticVoiceIt's Time for Publishers to Implement Measures to Combat Device Fingerprint Malvertisingby Eliya SteinProgrammaticWhy Do Advertisers Keep Spending More and More With the Walled Gardens?by Ronan ShieldsVoiceHow 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industryby Shereta WilliamsProgrammaticHow Criteo Is Trying to Navigate GDPRby Ronan ShieldsView more all coverage >TV / VideoProgramming & PerformanceWith A Fifth Property Brothers Show Due in May, Drew and Jonathan Scott Are Master Brand Buildersby Jason LynchStreaming & OTTNBA Superstars Are Here to Remind You That Hulu Has Live Sports Available for Streamingby Sara JerdeHow Maria Menounos Is Building the 'ESPN of TV Talk' With AfterBuzz TVFrom Streaming to Late-Night, 6 Things We Learned About TV’s Future at TCA Winter Press TourAmazon Prime Video Sees Itself as a ‘Global Network,’ and Says It's Not Focused on NetflixBuzzFeed News Team Becomes Latest Media Org With Plans to UnionizeNBCUniversal Expands Partnership With Data Plus Math to Offer Deeper Consumer AnalysisComedy Central Takes Another 11:30 P.M. Swing With a New David Spade Late-Night ShowView more in TV / Video >