Editor’s Pick Accounts Quilted Northern Selects Orchard as New Creative Agency By Kyle O’Brien Beer & Spirits Captain Morgan’s First 0.0% Ad Asks, ‘Why You Always Whying?’ By Rebecca Stewart Brandshare How Purdue Global’s Latest Campaign Empowers Students to Make a Comeback Purdue Global Agency of the Year Adweek’s 2023 Multicultural Agency of the Year Finalists By Jameson Fleming Branding The Philadelphia Inquirer Launches Brand Campaign Celebrating Its ‘Philly Bias’ By Mark Stenberg BRANDSHARE FROM HYUNDAI Hyundai Leverages Its Past to Lead Future Innovations Brandweek View All Premium Events Watch All the Panels From Brandweek 2023 By Breana Mallamaci Adweek Podcasts Adweek Podcast: Dakota Media Is Scrappy by Nature But Playing the Long Game By Al Mannarino, Luz Corona Brandweek Why Zach Braff and Donald Faison ❤️ T-Mobile By Colin Daniels Brandweek Chris Hemsworth Wants to Combat Exclusivity in Fitness By Emmy Liederman Augmented Reality View All Augmented Reality Advertising News Chicago Bears Use AR to Interact With Fans Outside Soldier Field By Brandy Shaul Augmented Reality Advertising News Lunchables Uses Rewarded AR Ads to Reach Pokemon Go Players By Brandy Shaul Augmented Reality Advertising News Snap Shutters AR Enterprise Services Unit Less Than a Year After Launch By Brandy Shaul Augmented Reality Advertising News Grab a Free Bottle of Coca-Cola Zero Sugar Using AR By Brandy Shaul Retail Media View All Retail Media Advertising Not Selling on Amazon? 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That Could Hurt Its Brands in the Long Run By Kathryn Lundstrom Sports Marketing News Inside the Campaign: The NFL and 72andSunny Go Off Script for Season-Long Campaign By Jason Notte AdFreak In Apple’s Uplifting Ad, Dogs Get to Play Again After Receiving Prosthetics By Brittaney Kiefer The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New Agencies View All Agency of the Year Adweek’s 2023 Multicultural Agency of the Year Finalists By Jameson Fleming Agency of the Year Adweek’s 2023 International Agency of the Year Finalists By Jameson Fleming Accounts Quilted Northern Selects Orchard as New Creative Agency By Kyle O’Brien Independent Agencies Small and Midsize Agencies Find Landing New Business Increasingly Difficult By Olivia Morley Brand Marketing View All Events Introducing Adweek X: Collaborations, Connections and Convergence By Jenny Rooney Beer & Spirits Captain Morgan’s First 0.0% Ad Asks, ‘Why You Always Whying?’ By Rebecca Stewart Augmented Reality Advertising News Chicago Bears Use AR to Interact With Fans Outside Soldier Field By Brandy Shaul Marketing Innovation What Marketers Can Learn From the Art Basel-Tribeca Festival Partnership By Kennyatta Collins Commerce View All Adweek Podcasts Brave Commerce Podcast: Candy, Culture and Commitment in Marketing By Rachel Tipograph, Sarah Hofstetter Adweek Podcasts Brave Commerce Podcast: Brewing Success Strategies for the Nonalcoholic Market By Al Mannarino Brandweek How Converse Stays Committed to Creativity By Mollie Cahillane Data Points Infographic: It’s a Frugal Back-to-School Season as Inflation Bites By Paul Hiebert CONVERGENT TV View All Streaming & OTT Everything You Need to Know About AMC+’s New Ad Tier By Bill Bradley Streaming & OTT Spotify and Roku Offering In-App TV Video Ads Is Music to a Marketer’s Ears By Bill Bradley Streaming & OTT Tubi Takes Viewers Down the Rabbit Hole With AI-Powered Recommendations By Mollie Cahillane TV Upfronts Writers Strike Ends as Sides Reach Tentative Deal By Bill Bradley, Mollie Cahillane Creativity View All Voice The Spanglish Advantage in Advertising By Sandy Archila PSAs Britain’s Financial Watchdog Releases Cinema Ad for Dumb Money Release By Stephen Lepitak AdFreak Spotify Taps Into a Mexican Music Genre Exploding Among Gen Z By Samantha Nelson Mobile Gaming Candy Crush’s Immersive Ads Bring Puzzles Into the Real World By Samantha Nelson Media View All Branding The Philadelphia Inquirer Launches Brand Campaign Celebrating Its ‘Philly Bias’ By Mark Stenberg Blockchain Mastercard’s CMO on Driving Revenue From Web3 Initiatives and Brand Sonic Identity By Trishla Ostwal Audience Development The Daily Beast’s Obsessed Nets 7-Figure First-Year Revenue By Mark Stenberg Data How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms By Trishla Ostwal Performance Marketing View All Retail Media Advertising Not Selling on Amazon? 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