Editor’s Pick Creative Thinkers The Big Idea in Advertising Isn’t Dead. 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That Could Hurt Its Brands in the Long Run By Kathryn Lundstrom Sports Marketing News Inside the Campaign: The NFL and 72andSunny Go Off Script for Season-Long Campaign By Jason Notte AdFreak In Apple’s Uplifting Ad, Dogs Get to Play Again After Receiving Prosthetics By Brittaney Kiefer The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New Agencies View All Accounts BMF Finds New Gear as Lamborghini America’s Experiential Agency of Record By Jason Notte Creative Thinkers The Big Idea in Advertising Isn’t Dead. It’s Just Better Informed By Kyle O’Brien Media Agencies IPG Mediabrands Consolidates Tech Shops Reprise and Matterkind Into the Kinesso Brand By Olivia Morley Creative Disruption Havas Chicago’s Staged Funeral Prompts Questions About Mental Health Activations By Olivia Morley Brand Marketing View All Adweek Podcasts Adweek Podcast: Dakota Media Is Scrappy by Nature But Playing the Long Game By Al Mannarino, Luz Corona AdFreak Jennifer Coolidge Reunites With e.lf. to Make the Lipstick of Her Dreams By Brittaney Kiefer Augmented Reality Advertising News Grab a Free Bottle of Coca-Cola Zero Sugar Using AR By Brandy Shaul Voice What Marketers Can Learn From the Indomitable Deion Sanders Brand Playbook By Kaitlin Barton Commerce View All Adweek Podcasts Brave Commerce Podcast: Brewing Success Strategies for the Nonalcoholic Market By Al Mannarino Brandweek How Converse Stays Committed to Creativity By Mollie Cahillane Data Points Infographic: It’s a Frugal Back-to-School Season as Inflation Bites By Paul Hiebert Brandweek Secondhand Has the Upper Hand in Designer Fashion By Colin Daniels CONVERGENT TV View All TV Upfronts Writers Strike Ends as Sides Reach Tentative Deal By Bill Bradley, Mollie Cahillane Sports Marketing News NBC Sports Names Rick Cordella President By Bill Bradley Streaming & OTT Amazon Adds Ads to Prime Video By Mollie Cahillane Programming & Performance The Real Impact of the Disney and Charter Deal: A ‘Canary in a Coal Mine’ By Bill Bradley Creativity View All PSAs Britain’s Financial Watchdog Releases Cinema Ad for Dumb Money Release By Stephen Lepitak AdFreak Spotify Taps Into a Mexican Music Genre Exploding Among Gen Z By Samantha Nelson Mobile Gaming Candy Crush’s Immersive Ads Bring Puzzles Into the Real World By Samantha Nelson Food Industry News Samuel L. Jackson Gets Furious About Bread Imitators in Warburtons Ad By Samantha Nelson Media View All Marketing Innovation Client Briefs, Campaign Performance: How Ad Agencies Are Using Generative AI Today By Trishla Ostwal Adweek Podcasts Evolving a Legacy Brand With the CMO of Dreyer’s Ice Cream By Jenny Rooney Platforms Ad Buyers Dismiss Google’s Claim of 5% Ad Price Hike as ‘Too Low’ By Trishla Ostwal Video Marketing At Insider, Video Consumption Peaks as CTV Viewing Tops 50% By Mark Stenberg Performance Marketing View All Retail Media Advertising Not Selling on Amazon? 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