Editor’s Pick Earnings Reports Amazon Outpaces Snap, Meta, Alphabet in Q3 Ad Revenue By Paul Hiebert AdFreak Michael B. Jordan Explores the Stylish Possibilities of His Chase Sapphire Card in New Ads By Shannon Miller Adweek Branded Your All Access Pass to Music on Twitch Twitch Streaming & OTT Walmart and Netflix Premiere New In-Store Expansion By Bill Bradley Sports Marketing Google Pixel’s NBA Campaign Sees All-Stars in the Pick-Up Game of the Decade By Leslie Blount FROM ADWEEK BRANDED WITH TWITTER CONVERSATION REPORT What Makes Gen Z Tweet? Experiential View All Food & Beverage The 17 Most Spellbinding Halloween Ad Campaigns, Products and Brand Stunts of 2022 By Jess Zafarris, Paul Hiebert Media Plan of the Year How Rick and Morty’s Drive-Thru Activation With Wendy’s Became a Viral Sensation By Olivia Morley Experiential A Peek Under the Hood of NCT 127’s Souped-Up 2 Baddies Experiential Pop-Up By Shannon Miller Columnist Network Consumers Are Ready for AR—Is Your Brand? 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Jordan Explores the Stylish Possibilities of His Chase Sapphire Card in New Ads By Shannon Miller Inside the Brand View All CMO Moves Alo Yoga’s Marketing Chief Angelic Vendette on Her ‘Living and Breathing’ Brand By Adweek Staff CMO Moves Raja Rajamannar on the CMO Crisis and What Brands Need to Do About It By David Kaplan Leadership & Talent 5 Attributes Marketers Want in a Job Candidate By Missy Mackey Mentorship Do I Want to Be a CMO? 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