EDITOR'S PICKSKarl Lagerfeld, Chanel's Iconic Creative Director, Was the Brand's 'Modern Era Personified'by Diana PearlKarl Lagerfeld, Chanel's Iconic Creative Director, Was the Brand's 'Modern Era Personified'by Diana PearlKarl Lagerfeld, Chanel's Iconic Creative Director, Was the Brand's 'Modern Era Personified'by Diana PearlKarl Lagerfeld, Chanel's Iconic Creative Director, Was the Brand's 'Modern Era Personified'by Diana PearlBrand MarketingHate Doing Laundry? No Sweat. Tide Just Announced It'll Do It for Youby Robert KlaraAdFreakThanks to Ancestry, Six Strangers Learn How They're Connected Via the Underground Railroadby Shannon MillerSXSWMichelob Ultra and the Big Quiet Want to Soothe Your SXSW With a Sunset Meditationby Kristina MonllosSXSWYou Can Experience Westeros at SXSW This Year With HBO and Giant Spoon's Immersive Game of Thrones Activationby Kristina MonllosWhy Budweiser Saved a Super Bowl Spot Starring Charlize Theron for the OscarsThe brand retooled its strategy as part of an ongoing premiumization push.Burberry Apologizes for Sending Hoodie With Strings Resembling a Noose Down the RunwayThe luxury fashion brand showed the piece during its London Fashion Week show.Are Sizzle Reels a Complete Waste of Everyone's Time? The Atlantic and Errol Morris Say YesVolkswagen Powered an Entire Music Video With an Electric Car Battery, and Fans Were Into ItHearts & Science Names Annalect North American Chief Executive Erin Matts as New U.S. CEOHow Challenger Brands Are Bridging the Gap Between Ecommerce and Brick and MortarNBCUniversal Entertainment Places Media Planning and Buying Business in ReviewWhat JPMorgan's New Cryptocurrency Means for Banking and BlockchainWith A Fifth Property Brothers Show Due in May, Drew and Jonathan Scott Are Master Brand BuildersPopular Now1 Hate Doing Laundry? No Sweat. Tide Just Announced It’ll Do It for You2 Any Brand Not Marketing in the Esports World Is Already Behind the Curve3 NBCUniversal Entertainment Places Media Planning and Buying Business in Review4 You Can Experience Westeros at SXSW This Year With HBO and Giant Spoon’s Immersive Game of...5 Why Budweiser Saved a Super Bowl Spot Starring Charlize Theron for the OscarsAre Sizzle Reels a Complete Waste of Everyone's Time? The Atlantic and Errol Morris Say YesVolkswagen Powered an Entire Music Video With an Electric Car Battery, and Fans Were Into ItHearts & Science Names Annalect North American Chief Executive Erin Matts as New U.S. CEOHow Challenger Brands Are Bridging the Gap Between Ecommerce and Brick and MortarNBCUniversal Entertainment Places Media Planning and Buying Business in ReviewWhat JPMorgan's New Cryptocurrency Means for Banking and BlockchainWith A Fifth Property Brothers Show Due in May, Drew and Jonathan Scott Are Master Brand BuildersChallenger Brandspresented by View more >How Challenger Brands Are Bridging the Gap Between Ecommerce and Brick and Mortarby Nicole OrtizKraft-Heinz CMO Reveals Strategic Thinking Behind That Free-Grocery Store in D.C.by Robert KlaraHow Organic Valley Has Kept Farmers at the Core of Its Businessby Sara JerdeWhat Successful Organizations Do to Create Diverse Workforces and Inclusive Culturesby Katie RichardsView more >This Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekChallenger BrandsWhy Natural Born Challenger Bethenny Frankel Swears by Her Killer Instinctsby T.L. Stanley5GHow 5G Could Change the Sports Broadcasting and Viewing Experienceby Patrick KulpChallenger BrandsWill Paying With Actual Money Soon Become a Thing of the Past?by Robert KlaraGDPRAs Businesses Prep for California's Data Privacy Law, They're Also Fighting to Change Itby Marty SwantIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsAd of the DayRidley Scott's Visual Odyssey for Hennessy Is a Gorgeous Exploration of Other Worldsby David GrinerThe Big GameHyundai’s Super Bowl Ad Shames Vegan Dinner Parties and Vegans Aren’t Happyby Ann-Marie AlcántaraAgenciesMcCann Ends 4-Year Battle Over U.S. Army Contractby Patrick CoffeeCreativityArby's Launched a Subscription Box, and It Sold Out in Less Than an Hourby Katie RichardsVoice2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can Improve Itby Jim WilsonAdFreakPopeyes Is Offering 'Emotional Support Chicken' to Help Comfort Holiday Travelersby David GrinerAdweek VideoSynchrony Bank Teamed Up With Giant Spoon to Create This Immersive Spider-Verse Activationby Breana MallamaciThe Big GameSuper Bowl LIII Ad Tracker: All About the Big Game’s 2019 Commercialsby Diana PearlGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHow the Flyers Created Gritty, the Internet's Most Beloved MascotAgenciesAgenciesAgency Owner Derek Walker Uses Social Media Accounts to Spotlight Talent of Color Each Day of Black History Monthby Doug ZangerAccountsNBCUniversal Entertainment Places Media Planning and Buying Business in Reviewby Patrick CoffeeHearts & Science Names Annalect North American Chief Executive Erin Matts as New U.S. CEOWith New PSAs, Tarana Burke Seeks to Build the Next Chapters of #MeToo’s FutureOgilvy Announces Another Restructuring in the Latest Phase of Its 'Next Chapter'Tips to Help Advertisers Survive and Thrive in the Gig EconomyIsobar Veteran Ricardo Salema Becomes the Agency's First U.S. Chief Creative OfficerHow the Lee Clow Talent Tree Spreads Far and Wide in Advertising and CreativityView more in Agencies >Brand MarketingBrand MarketingHate Doing Laundry? No Sweat. Tide Just Announced It'll Do It for Youby Robert KlaraBrand MarketingBurberry Apologizes for Sending Hoodie With Strings Resembling a Noose Down the Runwayby Katie RichardsWhy Budweiser Saved a Super Bowl Spot Starring Charlize Theron for the OscarsHow Challenger Brands Are Bridging the Gap Between Ecommerce and Brick and MortarOn the Adweek Podcast: The Legacy of Lee ClowYou Can Experience Westeros at SXSW This Year With HBO and Giant Spoon's Immersive Game of Thrones ActivationAny Brand Not Marketing in the Esports World Is Already Behind the CurveHow Retailers Can Master the Post-Purchase Part of the Ecommerce JourneyView more in Brand Marketing >CreativityAd of the DayAre Sizzle Reels a Complete Waste of Everyone's Time? 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