Editor’s Pick Streaming & OTT Discovery+ Debuts New Brand Campaign as It Looks to Disprove the Doubters By Kelsey Sutton Platforms British Competition Authority Rules Meta Must Sell Giphy By Stephen Lepitak Adweek Branded Ad Exhaustion is Real—Relevancy Can Fix That Viant Ad of the Day Visit Sweden Asks Tourists to Explore the Real Places Behind Ikea’s Product Names By Brittaney Kiefer Publishing Group Black and She Media Announce Partnership to Channel Ad Budgets to Black-Owned Media By Mark Stenberg ADWEEK BRANDED WITH DEPT The Metaverse Explained Food & Beverage View All Advertising This Chocolate Brand’s Shocking Film About Domestic Violence Has Gone Viral By Brittaney Kiefer Food & Beverage Pret a Manger Extends Digital Offer Introducing First Loyalty Program By Stephen Lepitak Experiential Stella Artois’ Restaurant Concept Took Experiential to a New Level. 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Stanley Leadership & Talent How Designing T-Shirts Led Michelle Wahler to Beyond Yoga By Chloé Harper Gold Sports Marketing Champs Sports x Eastbay Tackles Performance and Lifestyle With Brand Unification By Rafael Canton Streaming & OTT View All Streaming & OTT Discovery+ Debuts New Brand Campaign as It Looks to Disprove the Doubters By Kelsey Sutton Streaming & OTT Peacock Looks to Grab Its Share of Large Thanksgiving Day Audience By Kelsey Sutton Streaming & OTT Hulu Lowers Annual Black Friday Deal to 99 Cents a Month For New Subscribers By Mollie Cahillane Streaming & OTT TikTok TV App Extended to More Smart TV Platforms By David Cohen Promoted Content View All The Keys to Optimizing Your Next Digital Campaign By Similarweb The Real Deal on Finding Fertility Information Online By Verywell Family A Marketer’s Guide to Twitch By Amazon Ads A Practical Guide to Making Your Agency More Sustainable By Amanda Schmidt, Chief People Officer, Dept Partner Experts View All Creator Karen X Shares Her Secret to Successful Brand Partnerships By Guia Golden Here’s Why Every Creative Should Include Audio in Their Campaigns By Chelsea Jade Campbell PrettyLittleThing Doubled Down on Personalized Media; Its Revenue Jumped 38% By Elliott Clayton 5 Marketing Leaders Share Tips for Building Agile Teams By Ashley Bergren Microlearning View All Understanding How Social Values Can Help Brands Build Trust and Make Connections How to Use Video at Every Stage of the Customer Journey Connected TV Enables Effective Audience-First Advertising Subscriber Onboarding and Engagement Done Right Adweek Podcasts View All Metaverse Marketing Podcast Catch Up on Season 1 of Adweek’s Metaverse Marketing Podcast By Al Mannarino, Nick Gardner CMO Moves Wendy’s Carl Loredo on Growing the “Challenger Brand with a Charm” By Jordan Praitano Adweek Podcasts Adweek Podcast: The Young Influentials Creating Change in Their Industries By Al Mannarino Business of Marketing The Wall Street Journal Continues to Scale Its Subscription Business By Al Mannarino Magazine Women in Sports Adweek’s 2021 Most Powerful Women in Sports: 34 Leaders Moving Athletics Forward for Everyone By Adweek Staff Women in Sports Simone Biles Champions Her Humanity—and the Sports World Is Better for It By Shannon Miller Voice How Reworking My Schedule Is Helping Me Rewrite the Working Supermom Myth By Alexandra Brown Data Points Infographic: What Is Everyone Doing on Their Second Screens? By Eva Kis In case you missed it Sustainability Advertising to Save the Earth: the Campaigns of COP26 By Stephen Lepitak & Brittaney Kiefer Retailing Catherine O’Hara Loses Kevin (Hart) in Chase’s Home Alone Throwback Holiday Ad By Sara Century AdFreak Squid Game Inspired an App to Drop 10,000 of These Cards in New York and Miami By T.L. Stanley Columnist Network The Metaverse Doesn’t Always Stay in the Metaverse By Christina Wootton The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Cannes Lions Cannes Lions Adds ‘Creative B2B’ Category for 2022 By David Griner Mergers & Acquisitions WPP Acquires Cloud Commerce Group to Merge With Wunderman Thompson By Stephen Lepitak Mergers & Acquisitions MSQ Group Acquires Design Firm Elmwood to Merge With Holmes & Marchant By Stephen Lepitak Leadership & Talent With Two New Leaders at the Helm, Here’s What’s Next for Omnicom’s Media Agencies By Olivia Morley Brand Marketing View All Travel & Transportation Away Launches Passport Scholarship Fund to Help Students Explore the World By Sara Century Voice Working at a Nonprofit Should Be as Cool as Working at Google By Maggie Grout Voice Is Your Brand Living Rent-Free in Consumers’ Minds? By JoAnn Sciarrino Ecommerce TeePublic’s Nostalgia-Heavy Campaign Takes Us Back to the ’90s By Samantha Nelson Commerce View All Voice Tips For Driving Sales Despite Lingering Supply Chain Ramifications By Ross McNab Food & Beverage Pret a Manger Extends Digital Offer Introducing First Loyalty Program By Stephen Lepitak Retailing Finnish Clothing Company Shuns Black Friday Deals, ‘Sells Friends’ to Promote Loneliness Charity By Stephen Lepitak Artificial Intelligence How CVS Is Using IBM Watson’s AI to Encourage People to Get Their Flu Shots By Patrick Kulp CONVERGENT TV View All Streaming & OTT Discovery+ Debuts New Brand Campaign as It Looks to Disprove the Doubters By Kelsey Sutton Streaming & OTT Peacock Looks to Grab Its Share of Large Thanksgiving Day Audience By Kelsey Sutton Streaming & OTT Hulu Lowers Annual Black Friday Deal to 99 Cents a Month For New Subscribers By Mollie Cahillane Programming & Performance BET Elevates President Scott Mills to CEO By Jason Lynch Creativity View All Ad of the Day Visit Sweden Asks Tourists to Explore the Real Places Behind Ikea’s Product Names By Brittaney Kiefer Advertising This Chocolate Brand’s Shocking Film About Domestic Violence Has Gone Viral By Brittaney Kiefer Columnist Network When It Comes to Creators, Brands Have Never Had More Options By Will Eagle Diversity, Equity and Inclusion Gay Times’ Incoherent Ads Reveal Powerful Message of Support for the Trans Community By Brittaney Kiefer Inside the Brand View All Women Trailblazers How to Turn Your Media Experience Into a Celeb Brand-Building Powerhouse By Luz Corona CMO Moves Wendy’s Carl Loredo on Growing the “Challenger Brand with a Charm” By Jordan Praitano Business of Marketing The Wall Street Journal Continues to Scale Its Subscription Business By Al Mannarino Women Trailblazers ‘Real Change Requires a Movement, Not a Moment’—NHL EVP on Diversity in Hockey By Luz Corona Media View All Platforms LinkedIn Adds LinkedIn Live, Newsletters to Creator Mode By David Cohen Platforms Twitter: How to Switch to a Business Profile By Brandy Shaul Platforms British Competition Authority Rules Meta Must Sell Giphy By Stephen Lepitak Publishing Group Black and She Media Announce Partnership to Channel Ad Budgets to Black-Owned Media By Mark Stenberg Performance Marketing View All Columnist Network Online Communities Are Key to Understanding Your Audience By Timo Pelz Performance Marketing 6 Important Google Ads Changes You Need to Know By Phil Frost Columnist Network 5 Cognitive Biases CMOs Should Watch For When Making Decisions By Jake McKenzie Performance Marketing Place Exchange Gets Inside Uber OOH as Riders Return By David Kaplan Programmatic View All Data Security Cookies Browser Extension Uses Avatars in Online Privacy Campaign By Stephen Lepitak Programmatic What to Know About Google’s Grant of Greater Oversight of Privacy Sandbox by UK Watchdog By Lucinda Southern Connected TV Advertisers Handed Direct Access to NBCUniversal’s Peacock Through Yahoo Deal By Meseret Ambachew Politics Meta Exempts Some Ads From Policy on Social Issues, Elections, Politics By David Cohen Social Marketing View All Artificial Intelligence Meta Quest Teams Up With VMLY&R on Holiday Campaign By David Cohen Platforms TikTok Shares Its Inaugural Culture Driver List By David Cohen Metaverse Meta Looks to Prep Businesses for the Metaverse By David Cohen AdFreak Have You Heard of Kum & Go’s Kyle Scheele Meale? 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