Editor’s Pick

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Brand Marketing

P&G’s Marc Pritchard Demands Cross-Platform Ad Measurement by September 2021

By Paul Hiebert

Promoted Content from Havas Media

What Does It Take to Connect With Consumers Still Stressed by Covid-19?

Latest News
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C-Suite

Jonathan Mildenhall to Lead Marketing at Challenger Bank Dave

By Mónica Marie Zorrilla

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Sports Marketing

Fenway’s New Robotic Cameras Help Fans Be Fans While Also Helping the Red Sox With Marketing

By Robert Klara

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Brand Marketing

The Bachelorette Hits the Big Screen: PopSugar, YouTube TV and ABC Host Drive-In Premiere

By Kathryn Lundstrom

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CPG

Pandemic-Induced Alcohol Hoarding Might Return in Winter

By Ryan Barwick

Adapting to Crisis
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CPG

Pandemic-Induced Alcohol Hoarding Might Return in Winter

By Ryan Barwick

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Digital Transformation

WeTransfer and Samsung Spotlight How 3 Photographers Are Reflecting on This Year

By Ian Zelaya

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Adapting to Crisis

How The Martin Agency Captures Consumer Pain Points for Brands

By Doug Zanger

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Adapting to Crisis

2 Men Share a Passionate—and Socially Distant—Kiss in LGBTQ+ Film Festival Ad

By Sara Spary

Adweek Podcasts
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Adweek Podcasts

Gen ZEOs: Lessons From Zebra IQ’s 2020 State of Gen Z Report

By Nick Gardner

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Adweek Podcasts

Adweek Podcast: Hispanic/Latinx Heritage Month

By Nicole Ortiz

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Adweek Podcasts

Adweek Podcast: Getting Creative With Your Career

By Ko Im

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Adweek Podcasts

Adweek Podcast: Previewing Brandweek and Fall TV

By Ko Im

Magazine

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Brand Marketing

The Adweek 50: Media, Marketing and Tech Leaders Who Delivered the Goods Despite Trying Times

By Adweek Staff



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Brand Marketing

How New Hulu Chief Kelly Campbell Is Positioning the Streamer for Long-Term Success

By Kelsey Sutton



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TV / Video

As Sports Return, Virtual MVPDs Chart Their Return to Consumers’ Living Rooms

By Kelsey Sutton



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Digital

Your Virtual Event Sucks, but Here Are 3 Ways to Make Them More Entertaining

By Nate Nichols, Steffi Behringer


In case you missed it

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Brand Marketing

Home Depot Has Long Dominated America’s Newest Pastime: Home Improvement Projects

By Robert Klara



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Agencies

Burger King Is on a Quest for a Michelin Star

By Sara Spary



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Agencies

When McDonald’s Didn’t Respond to Customers on Facebook, Burger King Decided to Jump In

By Sara Spary



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Programmatic

LinkedIn to Members: Let’s Keep It Professional

By David Cohen


The Institute for Brand Marketing ™

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Brand Marketing

Apple Brilliantly Imagines a Parallel Universe Where Hollywood Always Used Vertical Video

By David Griner

A stunt man finds himself mysteriously dropped into Hollywood history, with a vertical twist. – Credit by Apple

Agencies
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C-Suite

Havas New York Parts Ways With Chief Creative Officer

By Erik Oster

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Diversity, Equity and Inclusion

Leaders With Disabilities Urge Brands and Agencies to ‘Let Us Tell Our Own Stories’

By Heide Palermo

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Voice

We Need More Diverse Strategy Lists With Women and People of Color

By Anita Schillhorn

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First Things First

Welcome to Hell; Dun Dun Doldrums: Wednesday’s First Things First

By Jess Zafarris

Brand Marketing
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C-Suite

Jonathan Mildenhall to Lead Marketing at Challenger Bank Dave

By Mónica Marie Zorrilla

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Sports Marketing

Fenway’s New Robotic Cameras Help Fans Be Fans While Also Helping the Red Sox With Marketing

By Robert Klara

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Plant-Based Meat

As Faux Burgers Boom, Pioneer Dr. Praeger’s Launches Biggest Marketing Push in 25 Years

By T.L. Stanley

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Brand Marketing

The Bachelorette Hits the Big Screen: PopSugar, YouTube TV and ABC Host Drive-In Premiere

By Kathryn Lundstrom

Creativity
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Adweek Video

Adnatomy: How 3 Worldwide Teams Produced a Pokémon Ad Remotely

By Nick Gardner

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Creativity

These Offbeat British Ads Perfectly Capture the Annoyance of Overly Cautious Homeowners

By Sara Spary

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Streaming & OTT

Amazon Rolls Out Augmented-Reality Shooter Game to Promote The Boys

By Patrick Kulp

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Gaming

What the Avengers Game Learned From Marvel’s Marketing Machine in a Blockbuster-less Summer

By Mitch Reames

Digital
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Platforms

Sensor Tower: TikTok Continues to Tick in Q3 2020

By David Cohen

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Politics

Snapchat’s Voter Registration Efforts Hit the 1 Million Mark for the 2020 US Election

By David Cohen

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Platforms

Facebook Extends Brand Collabs Manager Tool to Public Groups

By David Cohen

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Ecommerce

Instagram Shop: How to Change Your Facebook Pay PIN

By Brandy Shaul

Programmatic
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Ad Tech & Mar Tech

IAS Rolls Out Automated Tag for Google Campaign Manager

By David Cohen

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Ad Tech & Mar Tech

IPG Confirms Job Cuts at Kinesso and Matterkind

By Ronan Shields

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Platforms

Facebook to Ban Ads That Delegitimize the Election or Promote QAnon Conspiracy Theories

By Scott Nover

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Programmatic

TransUnion to Buy Tru Optik

By Andrew Blustein

TV / Video
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Streaming & OTT

AMC+ Streaming Service Expands to Apple and Amazon, With No Cable Subscription Needed

By Jason Lynch

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Mediaweek

Disney+ Subscribers Watched 525 Million Minutes of Mulan on Opening Weekend

By Kelsey Sutton

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Programming & Performance

NFL Postpones First Football Game Due to Covid-19

By Jason Lynch

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Mediaweek

How Black-ish’s Stars and Producers Pushed ABC to Bring the Show Back for Fall

By Kelsey Sutton