EDITOR'S PICKSLocal Ecommerce Players Around the World Are Giving Amazon and Walmart a Run for Their Moneyby Lisa LacyLocal Ecommerce Players Around the World Are Giving Amazon and Walmart a Run for Their Moneyby Lisa LacyLocal Ecommerce Players Around the World Are Giving Amazon and Walmart a Run for Their Moneyby Lisa LacyLocal Ecommerce Players Around the World Are Giving Amazon and Walmart a Run for Their Moneyby Lisa LacyMagazine15 Status Quo Defiers Distinguishing Themselves as the Latest Generation of Challenger Brandsby T.L. StanleyPoliticsIs Ted Cruz ‘Tough as Texas?’ These Richard Linklater-Directed Ads Doubt Itby Shannon MillerAdFreakThis Robot Insurance Agent Cries Fake Tears in New State Farm Adby Minda SmileyBrand MarketingThis Marketing Agency Rented a Penthouse Apartment for Influencers to Use as a Photo Studioby Diana PearlDavid Lynch and Showtime Are Creating a Virtual Reality Experience for Twin PeaksThe scene begins in Glastonbury Grove, the forest setting familiar to anyone who’s seen the show.How 8 Ecommerce Companies Are Competing Against the Old GuardShopify brought together brands like Knix, Parachute and Cuyana to talk about the changing industry.Instagram’s Future as a Social Commerce App Looks Murkier Than EverWhy Big Agency Names Aren't Nearly as Relevant as They Once WereInfographic: How Brands Can Target Millennial Women During the HolidaysAdweek's Third Elevate Installment Shed Light on Blockchain's Effect on Advertisers and Publishers3 Ways to Ensure Your Video Content Resonates With Your AudienceThis Cosmetics Ad From Japan May Be the Most Romantic Love Story of the YearAMC’s Charlie Collier, and Not Gary Newman, Will Run Fox Network After the Disney MergerPopular Now1 An Opioid Addict’s Three-Day Detox Was Streamed to an NYC Video Display2 Why Big Agency Names Aren’t Nearly as Relevant as They Once Were3 15 Status Quo Defiers Distinguishing Themselves as the Latest Generation of Challenger Brands4 In These Charmingly Creepy Halloween Ads, the Undead Want to Talk to You About Life Insurance5 Instagram’s Future as a Social Commerce App Looks Murkier Than EverInstagram’s Future as a Social Commerce App Looks Murkier Than EverWhy Big Agency Names Aren't Nearly as Relevant as They Once WereInfographic: How Brands Can Target Millennial Women During the HolidaysAdweek's Third Elevate Installment Shed Light on Blockchain's Effect on Advertisers and Publishers3 Ways to Ensure Your Video Content Resonates With Your AudienceThis Cosmetics Ad From Japan May Be the Most Romantic Love Story of the YearAMC’s Charlie Collier, and Not Gary Newman, Will Run Fox Network After the Disney MergerBrandweekThe latest coverage in brand marketingThe latest coverage in brand marketingThis is Brandweekby Adweek StaffM.Gemi Founder Cheryl Kaplan on Choosing the Right Influencers and the Value of Authenticityby Diana PearlRelive Brandweek Through Some of the Most Insightful Tweets From the Movement3 Factors Marketers Should Keep in Mind for Maximum Brand Impactby Ann-Marie AlcántaraView more >This Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekMagazine15 Status Quo Defiers Distinguishing Themselves as the Latest Generation of Challenger Brandsby T.L. StanleyEcommerceLocal Ecommerce Players Around the World Are Giving Amazon and Walmart a Run for Their Moneyby Lisa LacyAgenciesWhy Big Agency Names Aren't Nearly as Relevant as They Once Wereby Erik OsterEcommerceInstagram’s Future as a Social Commerce App Looks Murkier Than Everby Ann-Marie AlcántaraIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsCreativityRyan Reynolds' Snarky Out-of-Office Emails Are So Popular, They Melted His Gin Brand's Serversby David GrinerAgenciesPapa John's Founder Creates Website Begging Employees to Help Save 'Our Life's Work'by Lindsay RittenhouseAdFreakIf You Click on the Idiotic Offer in Snickers' New Banner Ad, the Brand Asks If You're OKby David GrinerAd of the DayLin-Manuel Miranda Takes You on a Very Personal Neighborhood Tour in AmEx's New Adby Gabriel BeltroneBrand MarketingOMG, Can P&G Literally Trademark LOL? WTF!by Lindsay RittenhouseAgenciesLand O'Lakes Spotlights Female Farmers in Its Feminist Reimagining of 'Old MacDonald Had a Farm'by Lindsay RittenhouseAdFreakThe Last Blockbuster Standing Now Has a Craft Beer Brewed in Its Honorby Doug ZangerAd of the DaySerena Williams' 'Voice of Belief' Sets the Tone in Poignant Nike U.S. Open Adby Erik OsterDigital Transformation PlaybookIN PARTNERSHIP WITHInfographic: CMOs Are Leading the Charge as Customer Experience Increasingly Requires Collaborationby Erik WanderMeet the New Chief Collaboration Officer: The CMOby Dan TynanEditor's Letter: The CMO Revolution Will Be Co-Createdby James CooperWhy the Future Belongs to CMO Collaboratorsby Jeannine FalconeView more in Digital Transformation >Streaming in a Connected WorldGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me.Sign Me UpPlease enter a valid email address×Please complete all fields×Please confirm with the Recaptcha×Recaptcha response was incorrect×You are already subscribed to this newsletter. To update your preferences, click here.×Thank you for subscribing.Please check your email to confirm×An error has occurred, please try again later×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagramYou are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHere's the Toys R Us Rebranding That Never Saw the Light of DayAgenciesAgenciesGrey Wins Creative Review for McCormick & Co. and Frank's RedHotby Patrick CoffeeLeadership & TalentMDC Partners' DonerLA Names Its First Presidentby Patrick CoffeeWhy Big Agency Names Aren't Nearly as Relevant as They Once WereHow to Turn Creative Tension Into an Inspired Creative ProductMatch Finds Its Perfect Partner in 72andSunnyCP+B Announces That It Will Be Quitting All Awards ShowsPublicis Groupe Will Open a New Office in Cincinnati to Service P&GPublicis Reports Stronger Third Quarter Despite Challenges on the Creative Agency FrontView more in Agencies >Brand MarketingBrand MarketingThe Drone Racing League Is Changing the Way Brands Partner With Sports Leaguesby Katie RichardsBrand MarketingThis Marketing Agency Rented a Penthouse Apartment for Influencers to Use as a Photo Studioby Diana Pearl15 Status Quo Defiers Distinguishing Themselves as the Latest Generation of Challenger Brands3 Ways to Ensure Your Video Content Resonates With Your AudienceInfographic: How Brands Can Target Millennial Women During the Holidays3 Ways to Craft a Successful Influencer Marketing CampaignWith #CravingsFest, Chrissy Teigen Is Expanding Her Relatable Brand Into the ExperientialWith Bryan Cranston at the Wheel, W+K Debuts a New Brand Positioning for FordView more in Brand Marketing >CreativityAd of the DayAn Opioid Addict's Three-Day Detox Was Streamed to an NYC Video Displayby David GrinerAdFreakThis Robot Insurance Agent Cries Fake Tears in New State Farm Adby Minda SmileyThis Cosmetics Ad From Japan May Be the Most Romantic Love Story of the YearThis Ad Promoting a French Spy Thriller Is Just as Exciting as the Series ItselfThese Outlandish Aliens Getting Ecommerce Deals Is the Spaciest of OdditiesThis Refinery29 Co-founder Is No Stranger to Leaps of FaithFilled With Rich Detail, This Music Video Plays on a Loop to Reflect the Cycle of Gun ViolenceThrough an Aging Father's Memories, Energy BBDO Captures the Emotional Bonds of HomeView more in Creativity >DigitalSocial Pro DailyThere Have Been Nearly 10 Million MLB Playoff-Related Tweets Since Oct. 2by David CohenSocial Pro DailySnapchat Joined Forces With the Ad Council for National Bullying Prevention Monthby David CohenYouTube Ranked the Top 6-Second Ads on Its PlatformWhy Magazine Covers Are Making A ComebackHow to Transform From a Traditional Marketing Sphere Into an AI-Proficient OnePinterest Shared 6 Steps for Brands Prior to Kicking Off Their Ad CampaignsHow 8 Ecommerce Companies Are Competing Against the Old GuardDavid Lynch and Showtime Are Creating a Virtual Reality Experience for Twin PeaksView more in Digital >ProgrammaticProgrammatic4 Ad-Tech Stories You Need to Know This Weekby Ronan ShieldsVoiceHow to Avoid Being Scammed by Bid Caching Schemesby Victor WongSocial Pro DailyTenjin and Branch.io Are Becoming Snapchat Mobile Measurement Partnersby David CohenSocial Pro DailyShould Walled Gardens Lose the Walls and Become Community Gardens?by Guest AuthorView more all coverage >TV / VideoStreaming in a Connected World10 Scary Movies to Stream for Halloweenby Desirée OPublishers & PlatformsAMC’s Charlie Collier, and Not Gary Newman, Will Run Fox Network After the Disney Mergerby Jason LynchTurner Shuts Down Super DeluxeJimmy Kimmel Tells New Yorkers Trump Will Overhaul Lincoln Center With Mediocre BrandsSprint Is Selling Hulu's Live TV Service as an Add-On Option for SubscribersShowtime CEO David Nevins Will Oversee All CBS Networks and Studios as Chief Creative OfficerSinclair CEO On Company Buying Cable Operator: 'For the Right Price, I'll Literally Buy Anything'Even as Sinclair Aims to Be a Bigger Broadcaster, It's Building a New Streaming Service Called StirrView more in TV / Video >