EDITOR'S PICKSHow the Revolutionary ‘Cheese Food’ Velveeta Became a Super Bowl Stapleby Robert KlaraHow the Revolutionary ‘Cheese Food’ Velveeta Became a Super Bowl Stapleby Robert KlaraHow the Revolutionary ‘Cheese Food’ Velveeta Became a Super Bowl Stapleby Robert KlaraHow the Revolutionary ‘Cheese Food’ Velveeta Became a Super Bowl Stapleby Robert KlaraThe Big GameRick Has a Truman Show Realization in Pringles’ Rick and Morty-Themed Super Bowl Adby Kathryn LundstromRetailNYDJ Explores Sale, Likely Buyer Is Sunrise Brands’ Gerard Guezby Richard CollingsThe Big GameCheetos’ Super Bowl Spot Offers the Perfect Excuse to Say ‘Can’t Touch This’by Diana PearlThe Big GameMolly Ringwald Pushes Pampering Products for Avocados From Mexico in Super Bowl Adby Ian ZelayaIn Squarespace’s Super Bowl Ad, Winona Ryder Gives Her Pet Project a WebsiteActress pays homage to her namesake hometown in the website-making platform's Super Bowl ad.How Do Celebrities End Up in Super Bowl Ads?Nabbing celebrities for Super Bowl ads involves analytics, negotiations and a strong backup plan or two.How a New York City Defense Attorney Ended Up Writing Copy for a Super Bowl AdRoad to Challenger Brands: Everlane’s Franchesca Hashim on Emotion as the Start of EverythingAdweek’s Surreal Super Bowl Ad-Pitching Bot Highlights AI’s Strengths and ShortcomingsNew DTC Brand Open Spaces Is Taking on Home OrganizationNew York Life’s First Super Bowl Spot in 30 Years Is All About ‘Love Through Action’Google Celebrates ‘The Most Searched’ to Set the Stage for Black History MonthQ&A: Wunderman Thompson’s North American CCO Taras Wayner on Shaping the Agency’s FuturePopular Now1 Hyundai’s Wicked Fun Super Bowl Ad Features Famous Bostoners2 Google’s ‘Most Searched’ Centers Black Cultural Influence3 Instead of Super Bowl Ads, These 9 Brands Create Activations4 We’ve Entered an Era of Unflattering Social Media Ads5 Planters Pauses #RIPeanut Campaign, Will Air Super Bowl SpotHow a New York City Defense Attorney Ended Up Writing Copy for a Super Bowl AdRoad to Challenger Brands: Everlane’s Franchesca Hashim on Emotion as the Start of EverythingAdweek’s Surreal Super Bowl Ad-Pitching Bot Highlights AI’s Strengths and ShortcomingsNew DTC Brand Open Spaces Is Taking on Home OrganizationNew York Life’s First Super Bowl Spot in 30 Years Is All About ‘Love Through Action’Google Celebrates ‘The Most Searched’ to Set the Stage for Black History MonthQ&A: Wunderman Thompson’s North American CCO Taras Wayner on Shaping the Agency’s FutureSuper Bowl Read more >The Big GamePlanters Pauses #RIPeanut Campaign—but Will Still Air Super Bowl Spotby Diana PearlThe Big GameYou’ve Never Seen Jason Momoa Like You Will in Quicken Loans’ Super Bowl Adby Kathryn LundstromThe Big GameWhy Rob Gronkowski Will Be Wearing Wrangler Jeans to the Super Bowlby Robert KlaraThe Big GameIt’s as If John Krasinski, Rachel Dratch and Chris Evans Never Left Boston in Hyundai’s Wicked Funny Super Bowl Adby Doug ZangerThe Big GameMichelob Ultra Pure Gold Returns to the Super Bowl With a Message for Farmersby Ann-Marie AlcántaraThe Big GameSylvester Stallone and Chris Rock Will Tout Facebook Groups During the Super Bowlby David CohenThe Big GameBehind the Scenes of Olay’s Star-Studded, Space-Themed Super Bowl Spot With a ‘Coded’ Messageby Diana PearlThe Big GameFox Sports Adds an Extra Super Bowl Ad Pod 2 Months After Selling Out Inventoryby Jason LynchThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekThe Big GameBehind the Scenes of Olay’s Star-Studded, Space-Themed Super Bowl Spot With a ‘Coded’ Messageby Diana PearlThe Big GameScoring the Best Super Bowl Ad Placement Is Almost as Hard as Winning the Big Gameby Jason LynchVoiceA Politicized Super Bowl Means Opportunities for Brandsby Alex RakestrawThe Big GameInfographic: The Biggest Buzzwords Leading Up to the Super Bowlby Ko ImIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsSports MarketingKobe Bryant Is Dead at 41 After a Helicopter Accidentby Ryan BarwickSocial Pro DailyTumblr Kicks Off #Issues2020 Campaign in Run-Up to U.S. Presidential Electionby David CohenThe Big GameOn the Adweek Podcast: The Convenient Demise of Mr. Peanut Ahead of the Super Bowlby Ko ImThe Big GameEditor’s Letter: Adweek Suits Up for the Super Bowlby Lisa GranatsteinThe Big Game3 Ways DTC Brands Are Creating Their Own Super Bowl Moments Year-Roundby Ann-Marie AlcántaraThe Big GameWhat IHOb and Mr. Peanut’s Death Can Teach You About an Iconic Brand Flexby David GrinerThe Big GameTouting Its Electric Bona Fides, Porsche’s Super Bowl Ad Is One Heck of a Car Chaseby Doug ZangerC-SuiteJPMorgan Chase Promotes Leslie Gillin to CMOby Kathryn LundstromThe Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAYGoogle Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward AgenciesThe Big GameRick Has a Truman Show Realization in Pringles’ Rick and Morty-Themed Super Bowl Adby Kathryn LundstromThe Big GameIn Squarespace’s Super Bowl Ad, Winona Ryder Gives Her Pet Project a Websiteby Minda SmileyBryan Cranston Does His Best Jack Nicholson Impression in Mountain Dew’s Super Bowl AdFinish the Adweek Crossword: Super Bowl EditionPlanters Pauses Super Bowl Campaign; How to Land Celebrities in an Ad: Tuesday’s First Things FirstHow Do Celebrities End Up in Super Bowl Ads?Las Vegas Delays Activating New Slogan After the Death of Kobe Bryant, His Daughter and OthersQ&A: Wunderman Thompson’s North American CCO Taras Wayner on Shaping the Agency’s FutureView more in Agencies >Brand MarketingThe Big GameMolly Ringwald Pushes Pampering Products for Avocados From Mexico in Super Bowl Adby Ian ZelayaThe Big GameCheetos’ Super Bowl Spot Offers the Perfect Excuse to Say ‘Can’t Touch This’by Diana PearlJimmy Fallon Tries to Make Working Out Fun in Michelob Ultra’s Super Bowl AdNew York Life’s First Super Bowl Spot in 30 Years Is All About ‘Love Through Action’How the Revolutionary ‘Cheese Food’ Velveeta Became a Super Bowl StapleBrands Mourn Kobe Bryant’s Shocking Passing on Social MediaWhy Rob Gronkowski Will Be Wearing Wrangler Jeans to the Super BowlBilingual Children’s Media Company Encantos Closes $2 Million Seed RoundView more in Brand Marketing >Inside the BrandA community for marketers to learn, grow and be inspiredA community for marketers to learn, grow and be inspired Walgreens Boots Alliance Global Marketing Chief on the Changing Role of the CMO by Nadine Dietz Privy CMO on the Ecommerce Company’s Comeback and Building a Sustainable Business by Heide Palermo Uber’s Taj Alavi on What It Means to Build, Not Break by Nadine Dietz Inside Adweek – What Moves Editorial Co-Leaders Lisa Granatstein and Stephanie Paterik? by Nadine Dietz View more >CreativityMagazineHow a New York City Defense Attorney Ended Up Writing Copy for a Super Bowl Adby Ryan BarwickThe Big GameOn the Adweek Podcast: The Convenient Demise of Mr. Peanut Ahead of the Super Bowlby Ko ImGoogle Celebrates ‘The Most Searched’ to Set the Stage for Black History MonthWhat IHOb and Mr. Peanut’s Death Can Teach You About an Iconic Brand FlexPepsi’s Super Bowl Spot to Star Missy Elliott and H.E.R.Here’s What We Learned by Teaching an AI to Write Super Bowl AdsHeinz Will Air 4 Ads at Once During the Super BowlThis One-of-a-Kind Movie Poster Was Made Entirely From CannabisView more in Creativity >DigitalSocial Pro DailyMojiworks’ Ready Chef Go! Is Cooking on Snapchat’s Snap Games Platformby David CohenSocial Pro DailyPinterest Debuts AR Try On Feature Powered by Lens for Lipstick Shoppingby David CohenScroll Hopes Its ‘Anti-Programmatic’ Model Will Make a ‘Better Internet’Adweek’s Surreal Super Bowl Ad-Pitching Bot Highlights AI’s Strengths and ShortcomingsTumblr Kicks Off #Issues2020 Campaign in Run-Up to U.S. Presidential ElectionLinkedIn Begins Integrating Elevate Into PagesGrammy Performances by Demi Lovato, Alicia Keys Top Twitter and Facebook, RespectivelyTwitter: Here’s How to Add Text Descriptions to ImagesView more in Digital >ProgrammaticAd Tech & Mar TechGoogle’s Latest Measurement Restrictions Will Make Life Harder for Mobile Marketersby Ronan ShieldsAd Tech & Mar TechGoogle Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forwardby Ronan ShieldsVoice3 Ways to Navigate First-Price Auction Adoptionby Mario SchiappacasseAd Tech & Mar TechGoogle Chrome Will Phase Out Third-Party Cookies by 2022by Ronan ShieldsView more all coverage >TV / VideoVoiceHow the Grammys Is Still not Understanding Its Viewers’ Preferencesby Al DiguidoThe Big GameScoring the Best Super Bowl Ad Placement Is Almost as Hard as Winning the Big Gameby Jason LynchFox Sports Adds an Extra Super Bowl Ad Pod 2 Months After Selling Out InventoryFox News’ Sean Hannity Will Interview Trump as Part of Super Bowl Sunday CoverageCBS All Access Uses NFL Playoffs to Launch Star Trek: Picard, Its ‘Biggest’ Show YetHallmark Channel Chief Bill Abbott Exits Following Same-Sex Wedding Ad ControversyAs Domestic Growth Slows, Netflix Focuses Globally and Creates New Viewing MetricThe 7 Biggest Things We Learned About TV’s Future at TCA Winter Press TourView more in TV / Video >