Editor’s Pick AdFreak UK’s National Lottery Campaign Tells a Love Story Spanning Three Decades By Stephen Lepitak Branding MullenLowe Rebrands With a Reimagined Octopus and Fluid Personalization By Kyle O’Brien Data & Insights The 4 Pillars of Simplified Campaign Planning By Infillion Sustainability Why Brands Like The North Face, Vans and General Mills Are Embracing Regenerative Agriculture By Kathryn Lundstrom Beer & Spirits Peroni Finds a Sense of Humor as It Ventures Into Fast-Growing Light Lager Market By Samantha Nelson FROM ADWEEK BRANDED WITH DATONICS How to Be Prepared for Privacy-centric Programmatic Magazine View All The Creatorverse Drew Barrymore’s Creative Force Is Too Big for One Platform to Contain By Robert Klara The Creatorverse Adweek’s 2023 Creator Visionary Awards: See All the Winners By Adweek Staff The Creatorverse Inside The Creatorverse By Adweek Staff The Creatorverse To Stay Ahead of the Creator Curve, Networks Are Snapping Up Influencer Agencies By Kyle O’Brien & Olivia Morley In case you missed it Plant-Based Products Got Wood Milk? Aubrey Plaza’s Artisanal Venture Spoofs Plant-Based Alternatives to Dairy By Leslie Blount Practical Insights Why B-to-B Companies Are Investing More in Brand Marketing By Paul Hiebert TV Upfronts Nickelodeon Refreshes Brand for First Time in 14 Years—and Brings Back Splat By Mollie Cahillane Finding the Customer Golden Arch-itects: How 2 Marketing Dynamos Reinvigorated McDonald’s for Gen Z By Rebecca Stewart The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New
