Editor’s Pick Emerging Tech Pacsun Finds a ‘Digital Muse’ in Virtual Influencer Lil Miquela By Patrick Kulp Agency of the Year Submissions Are Now Open for Adweek’s Agency of the Year By Jameson Fleming ADWEEK BRANDED The CMO’s Guide to Navigating Data Privacy and Governance Neustar Audio & Podcasting T Brand Studio and American Express Podcast Reaches No. 1 in the Apple Careers Podcast Chart By Meseret Ambachew Programming & Performance FuboTV Names Lynette Kaylor SVP of Ad Sales By Bill Bradley PARTNER EXPERT FROM GOOGLE These 3 Behaviors Set Innovative, Digital-First Leaders Apart Augmented Reality View All Augmented Reality Snap AR Has Billboard Covered for Its Lollapalooza-Themed Issue By David Cohen Augmented Reality WWE, Snapchat Team Up on SummerSlam Digital T-Shirt for Bitmoji By David Cohen Augmented Reality National Geographic Takes Instagrammers to Stonehenge via AR By David Cohen Augmented Reality Monkeypaw Productions, Universal Pictures Bring Nope AR Experience to Meta Horizon Worlds By David Cohen Commerce Week View All Commerce Week Marrying Virtual and Digital Shopping with PacSun and Complex Networks By Alexandra Bower Commerce Week The Importance of an Integrated Approach to Meet Consumer Needs By Alexandra Bower Commerce Week Scaling the Consumer Experience With Walgreens’ Tracey Brown By Alexandra Bower Commerce Week Everything You Need to Know About Shopping at Commerce Week 2022 By Breana Mallamaci Columnist Network View All Columnist Network As Consumers Enter a ‘Scarcity Mindset,’ Address Negativity Head-On By Jake McKenzie Columnist Network The Streaming Ecosystem Is Changing Everything. Where Do We Go From Here? By Anjali Midha Columnist Network 4 Music Trends That Defined the Second Quarter of 2022 By Jesse Kirshbaum, Clayton Durant Columnist Network Think Beyond Basic Identities For A More Inclusive Advertising Approach By Charles Cantu Promoted Content View All The New Golden Age of Television Advertising By MNTN The Commerce Trends Transforming Marketing By PayPal The Evolving Conversation on Health and Wellness By Twitter Are You Advertising With Integrity? By Connatix Partner Experts View All Make Your Business Resilient With First-Party Data By Hailey Miller What Does the Toothpick Rule Have to Do With Marketing Measurement Strategies? By Neil Hoyne 3 Essentials to Build Your Brand’s Creator Strategy By Zach Beatty How Target and J&J Prioritize Their Retail Media Tech Investments By Joe Doran Microlearning View All Organize and Leverage Your Measurement Toolbox Subscriber Onboarding and Engagement Done Right Why Marketers Need Collaborative Work Management How to Use Video at Every Stage of the Customer Journey Adweek Podcasts View All Adweek Podcasts To Dine For Podcast: Christina Milian, Co-Founder of Beignet Box By Al Mannarino Adweek Podcasts Brave Commerce Podcast: How to Convert Content Into Commerce By Sarah Hofstetter, Rachel Tipograph Adweek Podcasts The 2022 Young Influentials Are in a League of Their Own By Al Mannarino Adweek Podcasts To Dine For Podcast: Carina Chaz, Founder of DedCool By Al Mannarino Magazine Adweek Podcast of the Year Awards How Maejor Frequency Made a Winning Podcast by Listening to the Universe By Catherine Perloff Adweek Podcast of the Year Awards See All the 2022 Adweek Podcast of the Year Awards Winners By Kennyatta Collins Audio & Podcasting Spotify Revolutionized Podcasting. 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By Mark Stenberg Data Points Infographic: An Inside Look at How Marketers Use Influencers By Eva Kis In case you missed it Health and Wellness Christopher Meloni Bares All in Maximum Effort’s Latest Peloton Ad By Natalie Venegas Programming & Performance Disney’s Trade Desk Partnership Leads Advertisers Into a Post-Cookie World By Bill Bradley AdFreak Heinz Makes a Snack for Ketchup Lovers Looking to Nosh on More Sauce: Spoon Friez By Shannon Miller Voice Bigger Than the Box Office: The Rise of Minions Marketing By Jen Kling The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Agency of the Year Submissions Are Now Open for Adweek’s Agency of the Year By Jameson Fleming C-Suite The Modern Chief Creative Officer Must Lead Through Inspiration and Communication By Kyle O’Brien Accounts General Mills Names VCCP as International AOR for Old El Paso By Stephen Lepitak Leadership & Talent 3 Leaders’ Journeys From Adweek Media All Stars to Omnicom CEOs By Olivia Morley Brand Marketing View All Beer & Spirits A Dive Bar You Can Eat: Miller High Life Creates a Beer-Infused Ice Cream on a Stick By T.L. Stanley Sports Marketing NFL Stars Enter the ‘Kevinverse’ for DraftKings’ Latest Ad Starring Kevin Hart By Rafael Canton Adweek Podcasts To Dine For Podcast: Christina Milian, Co-Founder of Beignet Box By Al Mannarino Columnist Network As Consumers Enter a ‘Scarcity Mindset,’ Address Negativity Head-On By Jake McKenzie Commerce View All Emerging Tech Pacsun Finds a ‘Digital Muse’ in Virtual Influencer Lil Miquela By Patrick Kulp Food & Beverage Marketing Morsels: Ritz Revives S’mores Bits, Booking.com Hits the Hamptons and More By Jess Zafarris Commerce Week Everything You Need to Know About Shopping at Commerce Week 2022 By Breana Mallamaci Artificial Intelligence What New AI Art Technology Could Mean for the Marketing and Advertising Worlds By Patrick Kulp CONVERGENT TV View All Programming & Performance Nexstar Announces Agreement to Acquire The CW By Bill Bradley Programming & Performance FuboTV Names Lynette Kaylor SVP of Ad Sales By Bill Bradley Programming & Performance Better Call Saul’s Co-Creator on the Series Finale—and the Franchise’s Future By Jason Lynch TCA Press Tour Lord of the Rings Series Team Dismisses Rivalry With Game of Thrones Prequel By Bill Bradley Creativity View All PSAs Fire Prevention Campaign Shows Stark Impact on Environment By Stephen Lepitak Experiential Tour the Third Arm Gallery—and Stay Alive—in Hulu’s Only Murders in the Building Pop-Up By Shannon Miller Food & Beverage Uber Goes Back to School With a Yearbook Celebrating Its Couriers By Natalie Venegas AdFreak Greenfield Natural Meat Co Wants to Pay You for Being a Responsible Bacon Eater By Samantha Nelson Inside the Brand View All Commerce Week How New Balance Became a Legacy Disruptor By Alexandra Bower Commerce Week How Rent the Runway Prioritizes Access Over Excess By Alexandra Bower Commerce Week The Secret Sauce of Shake Shack’s Purpose-Driven Marketing By Alexandra Bower Commerce Week In the Sustainable Spotlight With REI and Philips By Alexandra Bower Media View All Platforms Twitter: How to Change Your Interests By Brandy Shaul Audio & Podcasting T Brand Studio and American Express Podcast Reaches No. 1 in the Apple Careers Podcast Chart By Meseret Ambachew Platforms Twitter: How to Protect Your Tweets By Brandy Shaul Launches The Daily Beast Launches Obsessed, a Sub-Brand Covering Entertainment By Mark Stenberg Performance Marketing View All Email Marketing Newsletter Strategy Is Content Strategy By Jason Schulweis Customer Acquisition Begin With the End: Reverse Engineering a More Personal Brand Experience By Lance Porigow Data Not All Customer Data Is Equally Valuable By Stephen H. Yu Performance Marketing Vote Now for Adweek’s 2022 Readers’ Choice: Best of Tech Partner Awards By Adweek Staff Programmatic View All Platforms Smaller Advertisers More at Risk as Facebook Works to Delete Hate Speech By Trishla Ostwal Platforms Privacy Group Noyb Fires Off Another Round of GDPR Cookie Banner Complaints By Trishla Ostwal Media Publicis Health Media and Meta Find Legacy Interest-based Targeting Less Effective in Healthcare By Catherine Perloff The Future of Identity How Explore Georgia Finds Intrepid Travelers Without Using Cookies By Catherine Perloff Social Marketing View All Streaming & OTT Kellogg’s Frosted Flakes Brings Tony the Tiger to Twitch By David Cohen Platforms The Brands Finding Success Promoting Their Boring, Unsexy Products on TikTok By David Cohen Chat & Messaging Google Social, Out-of-Home Campaign Tells Apple to ‘Get the Message’ By David Cohen Platforms Which Are More Effective: Native or Repurposed TikTok Ads? By David Cohen
