Editor’s Pick Retail News Gap and Dapper Dan Celebrate Harlem, Holidays and Community in Latest Collab By Leslie Blount Holidays Uber Eats Drops a Holiday Cabaret Remix With Real Housewives’ Luann de Lesseps By Sara Century Brandshare Marketers Need to Take a Strategic Approach to Hiring and Talent for 2024 Fiverr Super Bowl Commercials Super Bowl 58 Ad Tracker: Hellmann’s Returns for Fourth Consecutive Super Bowl By Jameson Fleming Platforms WhatsApp Business Brings in Dentsu to Evolve Customer Relationships By Stephen Lepitak BRANDSHARE FROM MNTN This Is the Strategy That Generated 2X the ROAS for CTV Resource Library View All What Makes Premium Content Premium? By Effectv Surprise and Delight Your Social Media Fans By Fooji You’ve Got a Ton of First-Party Data … Now What? By Amperity CTV Performs Better When It Focuses on Both the Upper and Lower Funnel By MNTN Magazine View All Women in Sports Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With Her By Mollie Cahillane Women in Sports Champions of Change: 24 Women Who Are Transforming the Sports World By Adweek Staff AI News The Technology and People Driving Positive Change in Artificial Intelligence By Kennyatta Collins Ad Tech Industry News Cookie Crunch: Performance Marketers’ Preparation (or Lack of) for Deprecation By Catherine Perloff In case you missed it Leadership & Talent Antonio Lucio Rejoins HP, Succeeding CMO Vikrant Batra By Stephen Lepitak Sustainability News Household Brands Opt for Lower Profile at This Year’s UN Climate Summit By Kathryn Lundstrom Automotive Advertising News Sydney Sweeney Fixes Up a Ford Mustang in Campaign Championing Women in Auto Sector By Samantha Nelson Marketing Innovation How Tech Brands Have Activated the Las Vegas Sphere By Stephen Lepitak The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New
