EDITOR'S PICKSHow Away Shook Up the Sleepy Luggage Market With a Simple, Colorful Carry-Onby Robert KlaraHow Away Shook Up the Sleepy Luggage Market With a Simple, Colorful Carry-Onby Robert KlaraHow Away Shook Up the Sleepy Luggage Market With a Simple, Colorful Carry-Onby Robert KlaraHow Away Shook Up the Sleepy Luggage Market With a Simple, Colorful Carry-Onby Robert KlaraBrandweekKevin Hart on Why He Favors 'Fun' Advertising, Including Standing in the Rain in Times Squareby Diana PearlAgencies2 Creatives Send Soap Gift Boxes to NRA-Backed Senators With Ominous 'Blood on Your Hands' Messagingby Erik OsterBrandweekThe Marketing Geniuses Behind Burger King and Anheuser-Busch Reveal Their Trade Secrets, to Each Otherby Kristina MonllosBrandweekTake a Tour of Target's Redesigned Store of the Futureby Katie RichardsEditors' Letter: Our Coverage of Brands Has Never Been More Interesting, or ImportantThese stories are designed to inform and inspire key parts of your business.3 Brands That Enjoyed a Huge Bump on Social Thanks to the Kevin Hart EffectThe comedian's marketing mojo is no joke.Kevin Hart Just Might Be the Hardest-Working Man in BrandingThese 10 Comeback Brands Maximized Their Moment and Recaptured Their Cool FactorOnce the Brand of Bros, Dollar Shave Club Is Now Aiming to Conquer the Wellness MarketIn the Year's Most Brutal Campaign Ad, 6 Siblings Tell You Not to Vote for Their BrotherWith $39 Billion Bid, Comcast Beats Out Fox in Auction for Control of SkySelf-Expression Is at the Heart of This Stunning Film Starring Game-Changing Model JazzelleBud Light Unlocked Its Victory Fridges for Browns Fans Who Absolutely Deserved Free BeerPopular Now1 Kevin Hart Just Might Be the Hardest-Working Man in Branding2 How Away Shook Up the Sleepy Luggage Market With a Simple, Colorful Carry-On3 The Marketing Geniuses Behind Burger King and Anheuser-Busch Reveal Their Trade Secrets, to Each Oth4 3 Brands That Enjoyed a Huge Bump on Social Thanks to the Kevin Hart Effect5 10 Royalty-Free Music Sites Every Online Video Creator Should KnowKevin Hart Just Might Be the Hardest-Working Man in BrandingThese 10 Comeback Brands Maximized Their Moment and Recaptured Their Cool FactorOnce the Brand of Bros, Dollar Shave Club Is Now Aiming to Conquer the Wellness MarketIn the Year's Most Brutal Campaign Ad, 6 Siblings Tell You Not to Vote for Their BrotherWith $39 Billion Bid, Comcast Beats Out Fox in Auction for Control of SkySelf-Expression Is at the Heart of This Stunning Film Starring Game-Changing Model JazzelleBud Light Unlocked Its Victory Fridges for Browns Fans Who Absolutely Deserved Free BeerThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekMedia Plan of the YearThe Year’s 23 Best Media Plans Sparked Conversation With Next-Level Innovation and Creativityby Adweek StaffMedia Plan of the YearNetflix's Shocking Public Activation for Altered Carbon Was the Year's Most Innovative Media Planby Patrick CoffeePublishers & PlatformsWith Less Data-Driven Baggage, Can Apple Help Lead the Way on Advertising Privacy?by Marty SwantMarketing InnovationHow HBO Gave 'Insecure' Fans an In-Person Experience Before Season 3by Katie RichardsProgrammaticVoiceHow to Overcome Obstacles and Create Winning Ad-Tech Blockchainsby Ric CalvilloVoiceTech Skeptics Need to Face Their Fears and Embrace Artificial Intelligenceby Ben LammAd Tech & Mar TechAdobe's $4.75 Billion Purchase of Marketo Will Boost Its Ability to Compete With Salesforceby Ronan ShieldsProgrammaticPost-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID Consortiumby Ronan ShieldsView more all coverage >Nike and Colin KaepernickThe latest on 2018's most talked about adThe latest on 2018's most talked about adHow Nike's Colin Kaepernick Ad Looks to Democrats and Republicans Based on Neuroscienceby Marty SwantOn the Adweek Podcast: The Ad That Changed 2018by Aneya FernandoDespite Initial Blowback for Its Controversial Kaepernick Ad, Nike's Sales and Stock Increaseby Diana PearlAs Nike Controls the Conversation With Its Kaepernick Ad, the NFL Must Decide What It Stands Forby Diana PearlView more all coverage >Digital Transformation PlaybookIN PARTNERSHIP WITHInfographic: Has Mar Tech Paid Off for Marketers?by Erik Wander5 Rules for Creating a Compelling User Experience for Your Customersby Dan Tynan5 Ways to Humanize Platforms and Develop a Deeper Connection With Consumersby Deb CorraoWhy User Experience Design Is So Hard for Brands to Get Rightby Dan TynanView more in Digital Transformation >Streaming in a Connected WorldIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsCreativityRyan Reynolds' Snarky Out-of-Office Emails Are So Popular, They Melted His Gin Brand's Serversby David GrinerAgenciesPapa John's Founder Creates Website Begging Employees to Help Save 'Our Life's Work'by Lindsay RittenhouseAdFreakIf You Click on the Idiotic Offer in Snickers' New Banner Ad, the Brand Asks If You're OKby David GrinerAd of the DayLin-Manuel Miranda Takes You on a Very Personal Neighborhood Tour in AmEx's New Adby Gabriel BeltroneBrand MarketingOMG, Can P&G Literally Trademark LOL? WTF!by Lindsay RittenhouseAgenciesLand O'Lakes Spotlights Female Farmers in Its Feminist Reimagining of 'Old MacDonald Had a Farm'by Lindsay RittenhouseAdFreakThe Last Blockbuster Standing Now Has a Craft Beer Brewed in Its Honorby Doug ZangerAd of the DaySerena Williams' 'Voice of Belief' Sets the Tone in Poignant Nike U.S. Open Adby Erik OsterGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHere's the Toys R Us Rebranding That Never Saw the Light of DayAgenciesAgenciesShops Are Increasingly Pivoting to Production as the Race to Make Faster, Cheaper Content Heats Upby Patrick CoffeeVoice5 Steps Toward Reinventing Your Agency and Becoming Full Serviceby Chris SojkaAmtrak Selects Y&R-Led WPP Team as Agency of Record4A's Advertiser Protection Bureau Introduces Resources for Stronger Ad Buying GuidelinesEnvoy Acquires Agencies Bulldog Drummond and Leviathan, and Launches a Consultancy NetworkUM Retains Charles Schwab's U.S. Media Business After a ReviewMagna Report Forecasts 2018 Ad Sales to Reach Record High of Over $200 BillionMs. Adcolor 2017 and 2018 Discuss How the Group Helped Further Their CareersView more in Agencies >Brand MarketingData & InsightsInfographic: In a Screen-Filled World, Word of Mouth Is Still Keyby Sammy NickallsBrandweekEditor's Letter: Challenging Conventions at Brandweekby James CooperHow Do Brands Respond to Periods of Uncertainty? By Going MetaKevin Hart on Why He Favors 'Fun' Advertising, Including Standing in the Rain in Times SquareHow Away Shook Up the Sleepy Luggage Market With a Simple, Colorful Carry-OnEditors' Letter: Our Coverage of Brands Has Never Been More Interesting, or ImportantTake a Tour of Target's Redesigned Store of the FutureOnce the Brand of Bros, Dollar Shave Club Is Now Aiming to Conquer the Wellness MarketView more in Brand Marketing >CreativityAdFreakIn the Year's Most Brutal Campaign Ad, 6 Siblings Tell You Not to Vote for Their Brotherby David GrinerAdFreakApple Reminds You That There’s a 'Better You' Out There in Its New Adby Doug ZangerSelf-Expression Is at the Heart of This Stunning Film Starring Game-Changing Model JazzelleHere's a Look at Adweek's First D.C. Event, Honoring Washington's Rising Brand StarsTough Love Isn’t Sweet, and With These Catty Musical Ads, Neither Is AbsolutThis Dystopian Sci-Fi Short Is a Surprisingly Effective Way to Promote WoolAre Whale Noises the Secret to Business Success? This Guy With a Man Bun Says YesBurger King Film Crew Finds Everyone Loves Its Chicken Tenders, Despite Them Not ExistingView more in Creativity >DigitalSocial Pro DailySmart Marketers Should Turn to First-Party Data Firstby Guest AuthorDigitalFacebook's Carolyn Everson: Rebuilding Trust Is Company's 'Total Focus'by Kelsey SuttonHere’s a Peek Behind the Jetblack CurtainFacebook Is Teaming Up With TurboVote for National Voter Registration DayCrate & Barrel Teams Up With Zola, Hoping to Win Over Millennial CouplesExperiential Marketing and Social Media: A Killer Combo That Brands Aren’t Doing RightNASA Is Proving That Space Might Be the Final Frontier for Organic Social ContentInstagram: Here's How to Share a GIF in a Direct MessageView more in Digital >TV / VideoProgramming & PerformanceHere Are the New Fall Broadcast Shows That Buyers Love—and Hate—the Mostby Jason LynchTV / VideoHearst Releases New Marketplace for Connected TV Advertisingby Sara JerdeCan't Decide What to Watch? PopSugar Just Released an App to HelpInside NBCUniversal’s New Lucrative Prime Pod Ad Format, Which Debuts TonightWith $39 Billion Bid, Comcast Beats Out Fox in Auction for Control of SkyHulu Is Reviving Veronica Mars Next SummerPublishers Haven't Fully Embraced Data, and It's Deterring Potential AudiencesThis Weekend's New York Times Magazine Won't Be Filled With WordsView more in TV / Video >Burberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here's What We Got