EDITOR'S PICKSWill Consumers Buy Cereal Online? Magic Spoon, a DTC Breakfast Brand, Is Hoping the Answer Is Yesby Diana PearlWill Consumers Buy Cereal Online? Magic Spoon, a DTC Breakfast Brand, Is Hoping the Answer Is Yesby Diana PearlWill Consumers Buy Cereal Online? Magic Spoon, a DTC Breakfast Brand, Is Hoping the Answer Is Yesby Diana PearlWill Consumers Buy Cereal Online? Magic Spoon, a DTC Breakfast Brand, Is Hoping the Answer Is Yesby Diana PearlMarketing InnovationIn a Country With Few Organ Donors, an Agency Transplanted a Kidney Between 2 Soap Operasby David GrinerTV UpfrontsWarnerMedia Pulls Out of OpenAP Audience Targeting Platform. Other Companies Remain ‘Committed’by Jason LynchAdFreakThis Unsettling Line of Baby Products Was Designed for Newborns Facing Opioid Withdrawalby David GrinerStreaming & OTTAs Streaming Wars Heat Up, AT&T Is 'Optimistic' That Its OTT Service Will Offer Something Newby Sara JerdeKids Often Get Into Danger, But Vaccines Keep Danger Out of Kids, Says New UNICEF CampaignParents deserve fewer things to worry about, says this light-hearted work from RPA.CarMax Sends $100 Million Creative Account to The Martin AgencyIncumbent McKinney did not defend in the review,Hasbro and Ogilvy Created a Simple, Lovely Ad About Why Boys Should Play With DollsHow the Stars of The Bachelor Turn Their Instagram Accounts Into 'QVC on Steroids'The U.K.'s Biggest Cell Carrier Brought a CGI Instagram Model to Life With AI and 5GMJ Hegar, Whose Campaign Ad Went Viral, Is Back With a Video About Her Next Goal: SenateThe CW Prepares to Replace Several Concluding Cornerstone Shows as Upfronts ApproachMDC Partners Resolves Dispute With Activist Investor as Mark Penn Becomes ChairmanBroadsign's Latest Acquisition Hopes to Streamline OOHPopular Now1 Hertz Sues Accenture for Breach of Contract Over ‘Seriously Deficient’ Web Design Work2 In a Country With Few Organ Donors, an Agency Transplanted a Kidney Between 2 Soap Operas3 Hasbro and Ogilvy Created a Simple, Lovely Ad About Why Boys Should Play With Dolls4 Snap Inc. Hires Kenny Mitchell as Its First Chief Marketing Officer5 Arnold Schwarzenegger and LeBron James Promote Their Supplement Company With a Gym DuelHasbro and Ogilvy Created a Simple, Lovely Ad About Why Boys Should Play With DollsHow the Stars of The Bachelor Turn Their Instagram Accounts Into 'QVC on Steroids'The U.K.'s Biggest Cell Carrier Brought a CGI Instagram Model to Life With AI and 5GMJ Hegar, Whose Campaign Ad Went Viral, Is Back With a Video About Her Next Goal: SenateThe CW Prepares to Replace Several Concluding Cornerstone Shows as Upfronts ApproachMDC Partners Resolves Dispute With Activist Investor as Mark Penn Becomes ChairmanBroadsign's Latest Acquisition Hopes to Streamline OOHThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekNewFrontsAidy Bryant on Season 2 of Shrill, Reclaiming the Word ‘Fat’ and Her Future at SNLby Jason LynchNewFrontsWith Shows Like Shrill, Hulu Is Proving It's More Than Just Handmaid’s Taleby Jason LynchData PointsInfographic: How Rainy, Snowy and Super Cold Days Affect Foot Trafficby Sammy NickallsRebrandsBehind the Rebrand: How Dunkin' Retooled Its Marketing to Become a Beverage-First Companyby Kristina MonllosIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsChallenger BrandsHow Aviation Gin Toppled Marketing Giants to Win Adweek's March Adness Bracketby David GrinerAgenciesThe Ad Industry Weighs In on How the Accenture Deal Might Affect Droga5’s Cultureby Doug ZangerInternational Women's DayMeet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and Moreby Katie RichardsInternational Women's DayFor Women's Day, Budweiser Revived and Reimagined Three of Its Ads From the 1950sby David GrinerThe Big GameMeet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Lifeby Nick GardnerAd of the DayRidley Scott's Visual Odyssey for Hennessy Is a Gorgeous Exploration of Other Worldsby David GrinerThe Big GameHyundai’s Super Bowl Ad Shames Vegan Dinner Parties and Vegans Aren’t Happyby Ann-Marie AlcántaraAgenciesMcCann Ends 4-Year Battle Over U.S. Army Contractby Patrick CoffeeGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramApple's Ad About a Scrappy Group of Coworkers Is Honestly Better Than Most SitcomsAgenciesAgenciesWill the $4.4 Billion Epsilon Acquisition Create New Data Challenges for Publicis?by Patrick CoffeeVoice4 Lessons I Learned From Visiting My Dad’s Office on Take Your Child to Work Dayby Mc Kenna WalshHaving It All as a Working Mom Means Giving It Your All3 Attributes Children Learn From Their Working MothersWPP's Annual Report Calls Consultancies the 'New Competition'Hertz Sues Accenture for Breach of Contract Over 'Seriously Deficient' Web Design WorkCarMax Sends $100 Million Creative Account to The Martin AgencyMcCann Beat Droga5 and CPB to Win Creative and Strategic AOR Duties for ADTView more in Agencies >Brand MarketingChallenger BrandsArnold Schwarzenegger and LeBron James Promote Their Supplement Company With a Gym Duelby David GrinerBrand MarketingA Vending Machine That Sells French Champagne? Mais Oui, Bien Sûr!by Robert KlaraWill Consumers Buy Cereal Online? Magic Spoon, a DTC Breakfast Brand, Is Hoping the Answer Is YesSnap Inc. Hires Kenny Mitchell as Its First Chief Marketing OfficerVerizon Expands AdFellows Program to American Express and Anheuser-BuschBad News, Mad Men: Cookies and Milk Just Replaced the Lobby-Bar CocktailWhat McDonald’s Acquisition of Dynamic Yield Means for DOOH and PersonalizationCannabis Brands Put Too Much Focus on Women Who Want CBD Without a HighView more in Brand Marketing >CreativityCannes LionsAdweek and InVisible Creatives Call on Agencies to Send Rising Female Talent to Cannesby Adweek StaffAdFreakThis Unsettling Line of Baby Products Was Designed for Newborns Facing Opioid Withdrawalby David GrinerCarolina Panthers Revealed Their Season Schedule by Creating an Amazing Ode to Video GamesTo Reward Organ Donors While They're Alive, These Police Are Waiving Their TicketsAdweek Announces Finalists in Its Inaugural Adweek Experiential AwardsThese Recently Unearthed Designs from 1973 Show What McDonald's Almost Looked LikeKFC Created a 'Virtual Influencer' Colonel Sanders, Mocking Marketing's Newest Odd TrendIn Uber's 'Romeo and Julio' Ad, Two Families Are Divided, But Gay Marriage Isn't the IssueView more in Creativity >DigitalRetailWalmart’s Intelligent Retail Lab Will Test AI in Brick and Mortarby Lisa LacyPublishers & PlatformsAmazon Is Running a Contest on LinkedIn to Give Away a Pair of Tickets to re:MARSby David CohenFacebook Data Breach Broke Canada’s Privacy Laws, Regulators SayHappy Returns Raises a Fresh Round of FundingSnapchat Just Released a Way for Developers to Add Users’ 3D Bitmoji to Their GamesFacebook Added 5 New Fact-Checking Partners Prior to the EU Parliamentary ElectionsSnapchat: Here's How to Move a Snap to My Eyes OnlyShopify Debuts a New Hardware Kit for Merchants to Fine-Tune Their Retail ExperienceView more in Digital >ProgrammaticProgrammaticPrivacy-Minded Web Browser Brave Introduces Its Own Ad Networkby Ronan ShieldsProgrammaticAds.Txt Could Save Ad Tech—If It Wasn't So Convolutedby Shoshana WodinskyProgrammaticBroadsign's Latest Acquisition Hopes to Streamline OOHby Shoshana WodinskyProgrammaticZeta Global to Purchase Sizmek Assets in $36 Million Dealby Ronan ShieldsView more all coverage >TV / VideoStreaming & OTTInvestors Want to Know More About Upcoming Streaming Services. Not Everyone Has Answers Yetby Sara JerdeProgramming & PerformanceFox, NBCUniversal and Viacom to Release New Marketplace for Linear, Digital Adsby Sara JerdeIn a Country With Few Organ Donors, an Agency Transplanted a Kidney Between 2 Soap OperasCBS' Unusual Scheduling of Limited Series The Red Line Offers Viewers a Mini BingeAs Streaming Wars Heat Up, AT&T Is 'Optimistic' That Its OTT Service Will Offer Something NewWhy The Office, Now One of Netflix's Biggest Hits, Still Resonates With AudiencesThe CW Prepares to Replace Several Concluding Cornerstone Shows as Upfronts ApproachNBC's Fortified Unscripted Slate Could Deliver the 18-49 Demo Crown for the Third SeasonView more in TV / Video >