Editor’s Pick

Accounts

KFC Has Put Its U.S. Creative and Media Accounts in Review

By Jameson Fleming & Rafael Canton

James Gunn Made Suicide Squad Spinoff Series Peacemaker to Work With John Cena Again

By Kelsey Sutton

Are Deals and Savings the Best Way to Reach Uncertain Consumers?

Vericast

Independent Agencies

This Agency’s Anti-Vaccine Message Is a Public Health Plea in Disguise

By Emmy Liederman

Financial Success Is Not Enough for Latinx-Founded Companies

By Elias Torres

AI has permeated many aspects of day-to-day life, from navigation to texting to Google searching. But many are still skeptical about trusting it to help with creative content creation.

ADWEEK BRANDED WITH CONNATIX

Busting 5 Common Myths About AI in Content Creation

Food & Beverage

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Beverage Brand Innocent Accused of ‘Greenwashing’ Its Plastics Impact Through Advertising

By Stephen Lepitak

Fashion & Apparel

Would You Pay $715 for A&W Apparel? The Chain’s New Swag Takes Brand Merch to a New Level

By T.L. Stanley

Food & Beverage

Just Egg Avoids the Tropes to Present People’s Real Mornings

By T.L. Stanley

How Campbell Snacks Finds the Courage to Disrupt Itself

By Paul Hiebert

Gaming

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Riot Games on How Fandom Can Guide Marketing Strategy

By Rafael Canton

To Be King of Candy Crush, You’ll Have to Get Through Khloé Kardashian

Watch the First Elevate: Mobile Gaming Summit

By Breana Mallamaci

Ryan Reynolds and Rob McElhenney Announce Wrexham Will Be in EA’s FIFA 22. But Where?

By Stephen Lepitak

Brandweek

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Riot Games on How Fandom Can Guide Marketing Strategy

By Rafael Canton

160over90 Names the Creators, Platforms and Products That Are Shaping Consumer Culture

By Emmy Liederman

5 Advertising Secrets Direct From Amazon

How Campbell Snacks Finds the Courage to Disrupt Itself

By Paul Hiebert

Promoted Content

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When Marketing Goes Haywire

Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ

How Advertisers and Publishers Are Solving Data Deprecation Challenges Together

Could Income Data Be Limiting Your Targeting Strategy?

By Windfall Data

Partner Experts

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Who Are Connected Consumers and How Can You Engage and Delight Them?

Gumtree Embraced What People Really Thought of Its Re-commerce Site and Turned It Into Creative Gold

By Ross Jauncey

3 Challenges to Improving Personalized Experiences and Engagement

By Adrienne Beck

How a Top Audio Ad Producer Is Taking on Equitable Voice Casting

By Roger Sho Gehrmann

Microlearning

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How to Use Video at Every Stage of the Customer Journey

Maximize the Value of First-Party Data for Today and Tomorrow

Why Marketers Need Collaborative Work Management

The Keys to Building Your Customer Identity Framework

Adweek Podcasts

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Adweek’s New Original Podcast — Metaverse Marketing

By Nick Gardner

Adweek Podcasts

Adweek Podcast: The Little Lad Who Loves Berries and Cream

By Nick Gardner

Adweek Podcasts

Adweek Podcast: Honoring The Trevor Project

By Nick Gardner

Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

By Jordan Praitano, Julian Gamboa

Magazine

10 Marketers Who Guided Their Brands With Resilience and Ingenuity When It Mattered Most

By Adweek Staff

Why JLo’s Star Won’t Stop Rising

By Lisa Granatstein

Adweek’s 2021 Constellation Awards Winners Epitomize the Power of Creative Collaboration

By Tiffany Moustakas

Programming & Performance

Broadcasters Expect Linear Bounce Back This Season After Pandemic Ratings Plummet

By Jason Lynch

In case you missed it

Programming & Performance

MRC Strips Accreditation from Nielsen’s National and Local TV Measurement Services

By Kelsey Sutton

Hasan Minhaj Expertly Slays FOMO in Samsung and Verizon’s First Co-Branded Campaign

By Shannon Miller

Data & Insights

Yes, Pumpkin Spice Is Arriving Earlier Each Year—Driven by Gen Z and Millennial Demand

By Kathryn Lundstrom

Sports Marketing

Tony Hawk’s Blood Was Infused Into a Skateboard Design by Liquid Death

By T.L. Stanley

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

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Independent Agencies

This Agency’s Anti-Vaccine Message Is a Public Health Plea in Disguise

By Emmy Liederman

KFC Has Put Its U.S. Creative and Media Accounts in Review

By Jameson Fleming, Rafael Canton

160over90 Names the Creators, Platforms and Products That Are Shaping Consumer Culture

By Emmy Liederman

Beverage Brand Innocent Accused of ‘Greenwashing’ Its Plastics Impact Through Advertising

By Stephen Lepitak

Brand Marketing

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Riot Games on How Fandom Can Guide Marketing Strategy

By Rafael Canton

Seeking Growth, Nutrabolt Turns to Star Athletes and Influencers

By Rafael Canton

How Purpose-Driven Marketing Can Reignite Brand Connection

By Alexandra Carter

Financial Success Is Not Enough for Latinx-Founded Companies

By Elias Torres

Commerce

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Digital Transformation

How the Largest Jeweler in the US Is Preparing for Life Beyond the Mall

By Richard Collings

Albertsons Teams With Livestreaming Startup for TikTok-Like Shoppable Videos

By Patrick Kulp

How Campbell Snacks Finds the Courage to Disrupt Itself

By Paul Hiebert

French Ecommerce Platform Mirakl Raises $500 Million as It Looks to Expand Overseas

By Patrick Kulp

CONVERGENT TV

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James Gunn Made Suicide Squad Spinoff Series Peacemaker to Work With John Cena Again

By Kelsey Sutton

Succession Will ‘Pick Up the Pieces’ From Season 2 Finale in Covid-Delayed Return

By Kelsey Sutton

Programming & Performance

As TV Viewing Habits Shift, Networks Vow Patience With Fall’s New Shows

Samba TV Adds Former Fox Exec Meredith Brace as CMO

By Mollie Cahillane

Creativity

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Young Adults Give Tough Love to Unvaccinated Friends and Family in Ad Council’s Emotional PSA

By Samantha Nelson

5 Advertising Secrets Direct From Amazon

How Your Health Care Message Can Reach Black and Brown Communities

By JinJa Birkenbeuel

Unidentified Fast Food Mascots Sue Alpha Foods for Turning Them Into Vegans in New Ad

By Shannon Miller

Inside the Brand

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Could You be Curated by Kohl’s? The Retailer Wants to be Your Digital Personal Shopper

By Julian Gamboa

Women Trailblazers

HBO Max’s Jackie Gagne Is Letting Black Audiences Know They Are Seen, Heard and Valued

How An Engaged Community Keeps Peloton Pedaling Its Way to Success

By Julian Gamboa

3 Themes for Micro-influencers to Keep in Mind When Working with Brands

By Joel Nomdarkham

Media

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Andrew Bosworth to Become Facebook’s CTO in 2022

Barstool Sports Is Expanding Into Food Delivery With Barstool Bites

By Mark Stenberg

Audio & Podcasting

Clubhouse Taps Chelsea Macdonald as Head of Entertainment Partnerships

Instagram: How to Hide a Suggested Post From Your Feed

By Brandy Shaul

Performance Marketing

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3 Ways to Boost Digital Engagement With Better Accessibility Solutions

Columnist Network

Avoid Opportunistic Marketing During Hispanic Heritage Month

By Hernan Tagliani

Customer Experience

Despite Some Risks, More Brands Are Blowing Up Consumers’ Phones With Texts

By Emmy Liederman

Performance Marketing

How Your B-to-B Marketing Strategy Can Pack an Emotional Punch

Programmatic

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Facebook Has Been Underreporting iOS Web Conversions by Roughly 15%

Navigating the Virtual Wild West That Is Programmatic Advertising

By Sonja Kristiansen

The Crypto Crackdown: How Ad Regulators and Platforms Are Targeting Scammers

By Stephen Lepitak

The Future of Identity

Apple iOS 15 Has Marketers Poised for Hardship

By Ronan Shields

Social Marketing

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Sports Marketing

NHL Inks Multiyear Sponsorship Pact With Currency Exchange Provider OFX

Pinterest Predicts Sees 80% Success Rate for 2021

Twitter Official Partner Program Welcomes 7 New Members

TikTok Welcomes the Return of Broadway Shows