Editor’s Pick

Leadership & Talent

Exclusive: Grey Hires CCO to Lead Pharma Business

By Erik Oster

Platforms

Clubhouse Names Sean Brown Head of Sports Partnerships

By Scott Nover

ADWEEK BRANDED

Can You Win the War Against Zombie Subscribers?

By Zephr

Climate Change

Walmart Wants to Help Save the Bees

By Lisa Lacy

Beer, Spirits & Cannabis

Diageo Acquires Another Ready-to-Drink Alcohol Brand Loyal 9

By Paul Hiebert & Kathryn Lundstrom

When the pandemic hit, Marriott had to rethink how it approached customers. This was uncharted territory.

PARTNER EXPERT FROM EPSILON

Mastering the Intimacy of the Inbox Has Paid Off for Marriott

Latest News

First Things First

7 Post-Pandemic Super-Skills; Why Digital Cannes Lions Is More Inclusive: Tuesday’s First Things First

By Jess Zafarris

Performance Marketing

Vote Now for the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

By Adweek Staff

Platforms

Clubhouse Is at an Inflection Point

Media

Defector Media’s Harassment Protection Policy May Set a New Precedent

By Mark Stenberg

Challenger Brands

Challenger Brands

Mielle Organics Raises More Than $100 Million in Funding

By Richard Collings

Challenger Brands

Community Over Cookies: How Slim Jim’s Long Boi Gang Claimed Victory in March Adness 2021

By Jess Zafarris

Creative Disruption

ThirdLove Unveils Loungewear As Intimates Business Matures

By Richard Collings

Challenger Brands

A Cremation Service Explores the Beauty of Memories in Its Inaugural Animated Campaign

By Shannon Miller

Mediaweek

Mediaweek

Facebook’s Revenue Chief David Fischer Reflects on His Tenure

Media All-Stars

Editor’s Letter: The Stars Are Aligned for the Return of Mediaweek

By Lisa Granatstein

Mediaweek

33 Leading Execs Make Up Adweek’s First Mediaweek Council

By Adweek Staff

Mediaweek

A Reimagined Mediaweek Returns as Summit for Rising Marketers and Media Leaders

By Adweek Staff

Promoted Content

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

Your Questions About First-Party Shopping Data Answered

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

Are You Really Listening to the Conversation on Social?

By NetBase Quid

Partner Experts

As People Turn to Digital Spaces to Connect, Video Viewership Rises and Brand Opportunities Increase

By Katrina Craigwell

Prioritize Digital Transformation to Become Truly Customer-Centric

By Gareth Davies

How Digital Audio Can Provide a Brand-Safe Advertising Environment

By Nidia Serrano

Conversational Marketing Is Key to Future-Proofing Your AI Strategy

Adweek Podcasts

Diversity, Equity and Inclusion

Beyond the Pledge: Unpacking Allyship

By Nick Gardner

Adweek Podcasts

Adweek Podcast: Get Caught Up on Cannes, Media’s Top Talent and Celebrity-Owned Spirits

By Nick Gardner

Diversity, Equity and Inclusion

Beyond The Pledge: Embracing Data Transparency

By Nick Gardner

Adweek Podcasts

Adweek Podcast: The State of Sustainability

By Nick Gardner

Magazine

Beer, Spirits & Cannabis

Every Celebrity Has an Alcohol Brand—but What Spells Success?

By Kathryn Lundstrom

Customer Experience

Retailers Reimagine Shops-in-Shops for Next-Gen Consumers

By Richard Collings

Emerging Tech

Gaming Platforms Move Beyond Games Into Selling Virtual Goods in the Metaverse

By Patrick Kulp

Perspective

Founded on a Reputation for Clean Eating—Literally—White Castle Gave Rise to Modern Burger Chains

By Robert Klara

In case you missed it

Amazon

Amazon Adds Aplenty to Its Growing List of Private-Label Brands

By Richard Collings

Voice

7 New Super-Skills for a Post-Pandemic Marketer

By Karen Freberg

Experiential

Iconic Pop-Up Event 29Rooms Will Return to NYC as Experiential Marketing Evolves for 2021

By T.L. Stanley

Programming & Performance

Pepsi Creates Another Show, This Time Featuring Its New Mango Soda

By Jason Lynch

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

Accounts

Droga5 Highlights Local Focus in First Work for US Cellular

By Kyle O’Brien

Leadership & Talent

Exclusive: Grey Hires CCO to Lead Pharma Business

Diversity, Equity and Inclusion

Beyond the Pledge: Unpacking Allyship

By Nick Gardner

Leadership & Talent

Does a Team’s Gender Affect How Creatives See a Portfolio? An Experiment Aimed to Find Out

By Stephen Lepitak

Brand Marketing

Climate Change

Walmart Wants to Help Save the Bees

Food & Beverage

Taco Bell Opens Its First Digital-Only Cantina in Times Square

Diversity, Equity and Inclusion

Lifewtr and Issa Rae Announce a New Inclusion Initiative to Boost Life’s Unseen Artists

By Shannon Miller

Fin Tech

UK Fintech Bank Hires Fold7 In New Summer Campaign to Attract Small Businesses

By Stephen Lepitak

Commerce

Earnings Reports

From Publishers to Big Tech: Here Are the Top Q1 Insights and Key Stats

By Matthew Scott Goldstein

CPG & Grocery

Grove Collaborative Enters Physical Retail With Target

By Paul Hiebert

Customer Experience

Retailers Reimagine Shops-in-Shops for Next-Gen Consumers

By Richard Collings

Emerging Tech

Gaming Platforms Move Beyond Games Into Selling Virtual Goods in the Metaverse

By Patrick Kulp

CONVERGENT TV

Streaming & OTT

Univision and Televisa Join Forces in $4.8 Billion Spanish-Language Media Merger

Streaming & OTT

Shaquille O’Neal Gives Back to Atlanta Businesses in Bleacher Report Digital Series

By Mollie Cahillane

Streaming & OTT

Netflix Orders Seasons 3 and 4 of Breakout Hit Bridgerton

By Kelsey Sutton

Programming & Performance

Pepsi Creates Another Show, This Time Featuring Its New Mango Soda

Creativity

Branding

Here’s Why You Won’t Find Talking Animals or Irritating Jingles in NJM Insurance’s Advertising

By Robert Klara

Mobile Marketing

Samsung Doubles Down on Commitment to Foldable Phones

By Stephen Lepitak

Sustainability

Panera Is Giving Away Bread Bowl Bikes, Though They Aren’t Actually Made of Carbs

By T.L. Stanley

Sports Marketing

Raindrops on a Dreary Day Race to the Finish Line in Clever Horse Racing Ad

Inside the Brand

CMO Reboot Playbooks

Embracing Smart Risks and Re-Inventing Company Policies with Emily Culp

CMO Reboot Playbooks

How To Crush It At Work Without Sacrificing What Matters Most With Bacardi’s Global VP

By Adrian Parker

CMO Reboot Playbooks

Onboarding New Team Members in a Fully Virtual Environment with Everlywell CMO

By Jenifer Dasho

Women Trailblazers

Why Bounce Curl Founder’s Success is Rooted in Science and Social Media

Media

Platforms

Clubhouse Names Sean Brown Head of Sports Partnerships

Media

With Its Curated Affiliate Program, Vice Prioritizes Identity Over Profit

By Mark Stenberg

Platforms

Instagram: How to Request Verification

By Brandy Shaul

Media

NowThis Partners With TikTok for Viral, a New Live Show About the Pandemic

Performance Marketing

Mediaweek

Facebook’s Revenue Chief David Fischer Reflects on His Tenure

Beer, Spirits & Cannabis

Diageo Acquires Another Ready-to-Drink Alcohol Brand Loyal 9

By Paul Hiebert, Kathryn Lundstrom

Emerging Tech

Flowcode Teams Up With Nascar to Put a QR Code on the Hood of a Race Car

By Patrick Kulp

Marketing Innovation

Is Your Brand Ready for Its Retail Media Moment?

By Elizabeth Marsten

Programmatic

Programmatic

Verizon Media Now Has a Way to Target People When No User ID Is Present

By Andrew Blustein

Programmatic

Roku Expands Measurement Program to Track Ad Performance Across Screens

By Andrew Blustein

Ad Tech

Cardlytics to Buy Data Platform Bridg in $350 Million Deal

Leadership & Talent

Nextdoor Taps Juliana Jaoudi as Head of Global Enterprise Ad Sales

Social Marketing

Platforms

Instagram Tests a Way for Users to Choose How to Handle Like Counts

Sports Marketing

Great Clips Lets NHL Fans Pick Their ‘Legendhairy Lineup’

Beer, Spirits & Cannabis

Busch Dog Brew Wants to Hire Your Dog

Artificial Intelligence

Gucci Beauty Rolls Out Snapchat Try-On Lens to Back Its New Line