EDITOR'S PICKSAdweek’s 2018 Power List: 100 Cutting-Edge Marketers, Media CEOs, Brand Chieftains and Tech Titansby David GianatasioAdweek’s 2018 Power List: 100 Cutting-Edge Marketers, Media CEOs, Brand Chieftains and Tech Titansby David GianatasioAdweek’s 2018 Power List: 100 Cutting-Edge Marketers, Media CEOs, Brand Chieftains and Tech Titansby David GianatasioAdweek’s 2018 Power List: 100 Cutting-Edge Marketers, Media CEOs, Brand Chieftains and Tech Titansby David GianatasioThe Power ListYou Just Can’t Box Jeff Bezos In. His Latest Venture Is Taking on Healthcareby David GianatasioCannes LionsThe 12 Best Outdoor Ad Campaigns of the Yearby David GrinerBrand MarketingHow Brands Are Making Pop-Ups Shops More Interactive and Instagrammable Than Everby Katie RichardsDigital TransformationEditor’s Letter: The Slow, Steady Evolution of Consumer Experience Marketingby James CooperWhy User Experience Design Is So Hard for Brands to Get RightMost of them suck at UX, as important as it is.Infographic: Has Mar Tech Paid Off for Marketers?Nearly 70 percent of marketers are turning to mar tech to increase ROI, and half are doing so to improve efficiency.5 Ways to Humanize Platforms and Develop a Deeper Connection With ConsumersChildren's Playtime Is More Structured Than Ever, and One Brand Wants to Help Change ThatOkCupid CMO Says Its 'DTF' Campaign Boosted Buzz 50%, But Isn't Welcome EverywhereHere Are Our 10 Favorite TV-Themed Comic-Con 2018 ActivationsDark Political Ad Suggests Russians, Neo-Nazis and Billionaires Are the Only People Happy With Trump's AmericaVersace’s New Ad Record May Not Be Real, But These Five AreHow Nordstrom's Anniversary Sale Became the 'Super Bowl' for Fashion InfluencersPopular Now1 You Just Can’t Box Jeff Bezos In. His Latest Venture Is Taking on Healthcare2 ‘You Want Me to Write FCK on a Bucket?’ How KFC’s PR Crisis Became a Print Ad for...3 Instagram: Here’s How to Use the Questions Sticker in Stories4 10 Royalty-Free Music Sites Every Online Video Creator Should Know5 Ways to Humanize Platforms and Develop a Deeper Connection With ConsumersChildren's Playtime Is More Structured Than Ever, and One Brand Wants to Help Change ThatOkCupid CMO Says Its 'DTF' Campaign Boosted Buzz 50%, But Isn't Welcome EverywhereHere Are Our 10 Favorite TV-Themed Comic-Con 2018 ActivationsDark Political Ad Suggests Russians, Neo-Nazis and Billionaires Are the Only People Happy With Trump's AmericaVersace’s New Ad Record May Not Be Real, But These Five AreHow Nordstrom's Anniversary Sale Became the 'Super Bowl' for Fashion InfluencersThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekWomen in SportsThese 29 Marketing Innovators Are Changing the Game for Fans and Brandsby Adweek StaffWomen in SportsQ&A: Mikaela Shiffrin on Turning Her Winning Streak Into Marketing Goldby Lisa GranatsteinBrand MarketingHow Brands Can Genuinely Apologizeby Diana PearlData PointsInfographic: Why Sports Brands Need to Start Paying Attention to Female Fansby Sammy NickallsDigital Transformation PlaybookIN PARTNERSHIP WITHEditor’s Letter: The Delicate Balance Between Data and Creativity—the Humanity of It Allby James CooperInfographic: Design Thinking Is Improving Customer Experience and Getting Results for Brandsby Erik WanderMarketers Are Using Customer Data to Drive Smarter, More Creative Storytellingby Dan Tynan5 Steps to Help Creatives Survive the Digital Transformationby Peter KangView more in Digital Transformation >In Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsCannes LionsInside Nike's Most Successful Failureby David GrinerCannes Lions'You Want Me to Write FCK on a Bucket?' How KFC's PR Crisis Became a Print Ad for the Agesby David GrinerCreativityThink IHOb Is Bad? Here Are 4 Other Brands That Tried to Change Their Namesby Robert KlaraAgenciesWPP Co-COO Mark Read Responds to Allegations Against Martin Sorrell in All-Staff Memoby Patrick CoffeeLeadership & TalentOgilvy Rebrands Itself After 70 Years With New Visual Identity, Logo and Organizational Designby Patrick CoffeeEcommercePeople Across America Can Now Have What She's Having: Katz's Deli Launches Subscription Serviceby Diana PearlCreative DisruptionAmazon Is Driving Around a Jurassic-Sized Box, and You Can Ask Alexa What's Insideby David GrinerDigital20 Takeaways From Mary Meeker’s 2018 Internet Trends Reportby Lisa LacyGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagram11 Inspiring Women Who Have Broken Down Advertising’s Most Persistent BarriersAgenciesAgenciesGoodby Silverstein & Partners Snags Back Agency Alum to Lead Innovationby Lindsay RittenhouseAgenciesApple Agency TBWA\Media Arts Lab Welcomes New Managing Director in Los Angelesby Erik Oster3 Ways Agencies Can Help Their Creatives Avoid Career BurnoutOmnicom's Merkley+Partners Names 16-Year Agency Veteran Its First PresidentIPG Mediabrands' Reprise Adds to Executive Leadership TeamBayer Consolidates Global Companion Animal Business With OmnicomGoogle Expands Its Relationship With Droga5 After ReviewPapa John's and Publicis Groupe's Fallon Part Ways After One MonthView more in Agencies >Brand MarketingBrand MarketingMusic Is Key to Marriott's Marketing Strategy, So Naturally It Launched a Global Music Festival for W Hotelsby Katie RichardsBrand MarketingHow Nordstrom's Anniversary Sale Became the 'Super Bowl' for Fashion Influencersby Diana PearlHow a Political Strategy Can Bolster Brand Reputation in Volatile TimesIt Took a Decade, but LendingTree Is Finally Turning Over a New LeafFacebook Is Taking a 'Hyperlocal, Hyperreal' Approach to Empowering Small BusinessesCoors Light Partnered With National Geographic to Follow 2 Explorers on Epic JourneysHow Marketing Your Brand Boils Down to These 2 Straightforward StrategiesBuild-A-Bear Tries to Bounce Back From Its 'Pay Your Age' FiascoView more in Brand Marketing >CreativityCreativityChildren's Playtime Is More Structured Than Ever, and One Brand Wants to Help Change Thatby David GrinerAd of the DayDove Finds a Perfect Partner for Its Self-Esteem Message in Cartoon Network's Steven Universeby Shannon MillerInstagram's Hippest Grandma Lives Large in a New Campaign for an Investing AppOkCupid CMO Says Its 'DTF' Campaign Boosted Buzz 50%, But Isn't Welcome EverywhereDark Political Ad Suggests Russians, Neo-Nazis and Billionaires Are the Only People Happy With Trump's AmericaVersace’s New Ad Record May Not Be Real, But These Five AreHow Brands Can Use Research to Hone a Design or LogoThe 15 Best Branded Stunts and Activations of 2018 (So Far)View more in Creativity >DigitalSocial Pro DailyLinkedIn: Here's How to Save a Post as a Draftby Brandy ShaulSocial Pro DailyFacebook, Twitter, Google, Microsoft Want to Help People Move Data Between Online Servicesby David CohenWhatsApp Is Testing Further Changes to the Ways Users Can Forward MessagesPaid Social: The New Focus Group for Brands?LinkedIn Beefed Up Its Messaging FeaturesInstagram Is Letting People Know When Their Friends Are Available to Chat on DirectFacebook Messenger Users Can Now Import Their Instagram ContactsThe Translate Tweet Button Was Added to Twitter’s Mobile Site, Twitter Lite, Twitter for WindowsView more in Digital >TV / VideoMarketing InnovationHere Are Our 10 Favorite TV-Themed Comic-Con 2018 Activationsby Jason LynchTV UpfrontsDespite the Last-Minute Loss of Roseanne Ad Revenue, ABC Sees Upfront Increasesby Jason LynchDouble-Digit Nickelodeon CPM Growth Powers Strong Upfront Gains for ViacomComcast Officially Bows Out of Battling Disney for Fox and Will Instead Focus on SkyAfter Wrapping Upfront Talks, Discovery, Inc Restructures Ad Sales Around 12 Top NetworksWalmart Reportedly Considering Rival Streaming Service to Netflix and AmazonNBCU's Crafting Platform to Rebrand as a Lifestyle Subscription Service5 Facts That Illustrate the Colossal Changes TV Has Gone Through in Just 5 YearsView more in TV / Video >Parkland Students Are Asking Advertising’s Brightest Minds to Help Grow the Gun Control Movement