Editor’s Pick

Diversity, Equity and Inclusion

Dentsu Americas Aims for Women to Account for 50% of Executive Roles by 2025

By Erik Oster

Adweek Intelligence

Industry Leaders Saw an Elevated Role for Marketers Over the Last Quarter, According to New Survey

By Kathryn Lundstrom

Partner Expert

Why Google Is Prioritizing Investments in Privacy, Measurement and Automation

By Google

Diversity, Equity and Inclusion

Vistaprint and Claima Stories Podcast Will Give $250,000 to BIPOC-led Businesses

By Samantha Nelson

C-Suite

The CMOs of Away and Exos Deliberate on Their Changing Roles

By Richard Collings

Marketers have embraced advanced technologies and solutions in every area of their work except one—creative proofing.

BRANDSHARE FROM ZIFLOW

Painless Creative Production is Possible

Latest News

The reflection of a planet is seen in a close-up image of a child's eye

Ad of the Day

Can You Spot the Child Warning Signs This Gorgeous Video Hides in Plain Sight?

By David Griner

Websites

The Dos and Don’ts of Link-Building and Driving Traffic (Beyond SEO Tricks)

Pictured, left to right: Havas Chicago president Nikki Laughlin and CCO Myra Nussbaum

Leadership & Talent

Havas Chicago Hires CCO From Leo Burnett

Platforms

Twitter Sashays Into the Creator Economy

Challenger Brands

Brand Purpose

Marketing Group to Invest $100 Million in Underrepresented Talent, Challenger Brands

By Stephen Lepitak

Tula said it reached more than 120 million consumers and garnered over one million engagements through the end of 2020.

Challenger Brands

Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date

By Richard Collings

Shapewear marketplace Shapermint is shifting its messaging to focus on moms.

Challenger Brands

In Appeal to Moms, Shapermint Creates Chief Mom Officer

By Richard Collings

Travel & Transportation

The Strength of the Virgin Brand Is About to Face a Legal Test

By Stephen Lepitak

Mediaweek

Mediaweek

Watch All 21 Sessions and Workshops From Mediaweek 2021

By Chris Ariens

Business of Marketing

How Belvedere’s President Leads With Vulnerability, Empathy and Inclusion

By Al Mannarino

AB InBev and Dentsu joined Adweek's Mediaweek event to talk about how the two are best measuring audience engagement.

Mediaweek

AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

By Richard Collings

Accenture's Scott Tieman spoke with Salesforce vp of data, AI and personalization Michael Andrew at Adweek's Mediaweek.

Mediaweek

How Salesforce Is Undergoing a Digital Transformation

By Patrick Kulp

Promoted Content

What $1 Billion in Transactions Can Teach You About CTV Success

A Playbook for Thriving in the Post-Cookie World

3 New Behaviors of Media Consumers and What to Do About Them

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

Partner Experts

Cross-Screen TV Measurement Is the Key to Unlocking Today’s Upfronts

By Christine Grammier

Webex and GoDaddy CMOs Share How They Build Genuine Connections Through Emotional Storytelling

By Julie Cullinane

The Secret to Podcast Advertising Is Balancing Scalability With Listener Experience

By Claire Fanning

What Does the Next Wave of Retail Media Look Like?

Adweek Podcasts

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: Naming the Top 30 CMOs

By Nick Gardner

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: Adweek’s Creator Visionary Awards

By Nick Gardner

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: How to Manage Stress in a Creative Industry

By Nick Gardner

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: How to Pitch a Covid Vaccine

By Nick Gardner

Magazine

Artificial Intelligence

Marketers Embrace AI for Content Creation and Creative Inspiration

By Patrick Kulp

Leadership & Talent

How Jonathan Hyla Inspires and Equips Neurodiverse Creatives via Clubhouse

By Jess Zafarris

Data Points

Infographic: Brands Aren’t the Only Ones Changing Habits Following a Year of Disasters

By Nicole Ortiz

Perspective

The Gucci Belt, With Immortalized Brass Initials, Is an Enduring Fashion Statement

By Robert Klara

In case you missed it

CPG & Grocery

Coca-Cola Debuts First Major Marketing Push for Aha Sparkling Water

By Paul Hiebert

AdFreak

How a Favela Orchestra Brilliantly Used Soccer to Get Brazil Excited for Classical Music

By Sara Century

Social Media

Snap’s Chief Business Officer Discusses Why AR Is the Future of Marketing

By Patrick Kulp

Health and Wellness

Publicis Health Facing Lawsuit Over Role in Marketing OxyContin

By Erik Oster

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

Man smiling in front of a podcast mic

Diversity, Equity and Inclusion

Vistaprint and Claima Stories Podcast Will Give $250,000 to BIPOC-led Businesses

By Samantha Nelson

An image of Christena Pyle

Diversity, Equity and Inclusion

Dentsu Americas Aims for Women to Account for 50% of Executive Roles by 2025

A pedestrian walks past a row of colorful photos

AdFreak

Forsman & Bodenfors New York Launches Campaign to Help Bystanders Stop Asian Hate

By Sara Century

Kid with fries and a drink

Food & Beverage

Junk Food Ad Proposals Put UK Industry at Odds With Government

By Stephen Lepitak

Brand Marketing

The Kurupt FM crew take over Subway

Food & Beverage

Subway’s In-Store Radio Is Set for a Weeklong Kurupt FM Takeover in the UK

By Stephen Lepitak

Sustainability

Adidas and Allbirds’ New Running Shoe Boasts a Low Carbon Footprint

By Richard Collings

Health and Wellness

Motherhood Remains One of the Most Controversial Topics in Advertising

Man holds up a glass of wine

Media

British Broadcaster ITV’s Stars Plot Murder in Promotion of Online Content Hub

By Stephen Lepitak

Commerce

mom working on a computer and feeding baby

Columnist Network

The World Is Reopening. Will Moms Get Left Behind?

By Amanda Goetz

Gwyneth Paltrow and celebrated decorator Brigette Romanek

Ecommerce

Rakuten Heightens Ecommerce Luxury Credentials by Partnering With Gwyneth Paltrow

By Stephen Lepitak

michelle obama smiling and hugging puppets waffles and mochi

Food & Beverage

Waffles, Mochi and the Obamas Inspire Healthy Eating Through Interactive Food Adventures

Eddie Bauer, which celebrated a hundred years last year, is known for its down jackets, which were invented by its namesake.

Mergers & Acquisitions

Authentic Brands to Acquire Eddie Bauer

By Richard Collings

CONVERGENT TV

TV Upfronts

NBC’s This Is Us Ending After Season 6

cast of aqua teen hunger force

TV Upfronts

Adult Swim Dives Into Films Based on Hit Shows Like Aqua Teen Hunger Force

By Mollie Cahillane

ellen degeneres smiling

TV Upfronts

Ellen DeGeneres to End Her Daytime Talk Show Next Year

By Kelsey Sutton

TV Upfronts

Telemundo’s Upfront Pitch Highlights Growing Power of Hispanic Consumers

Creativity

Food & Beverage

Stars of The Office Want to Help You ‘Cut Out’ This Summer in Cutwater-Cameo Partnership

By Samer Khudairi

BitClout

Voice

Why BitClout Is the Platform Brands and Marketers Must Watch

By Rebecca Batterman

Jonathan Hyla

Leadership & Talent

How Jonathan Hyla Inspires and Equips Neurodiverse Creatives via Clubhouse

By Jess Zafarris

A young woman happily plays in an orchestra

AdFreak

How a Favela Orchestra Brilliantly Used Soccer to Get Brazil Excited for Classical Music

By Sara Century

Inside the Brand

C-Suite

The CMOs of Away and Exos Deliberate on Their Changing Roles

By Richard Collings

Zoom screenshot of Ariel Kelman

Adweek Intelligence

Industry Leaders Saw an Elevated Role for Marketers Over the Last Quarter, According to New Survey

By Kathryn Lundstrom

Health and Wellness

CMOs Discuss Fostering Team Health and Motivation During the Pandemic

By Mollie Cahillane

Platforms

CMOs Stress the Role of Community in Marketing Right Now

Media

Diversity, Equity and Inclusion

Facebook: #MonthofGood Hashtag Used Over 5M Times During Ramadan 2021

Platforms

TikTok Introduces Green Screen Duet

Diversity, Equity and Inclusion

Instagram Enables Users to Add Pronouns to Their Profiles

Platforms

Reddit Begins Testing GIFs Within Chats

Performance Marketing

Automotive

Volvo’s Reddit Campaign Calls on Community to Share Terrifying Car Crash Stories

Websites

The Dos and Don’ts of Link-Building and Driving Traffic (Beyond SEO Tricks)

Data

14 Ways Brands Can Put One-to-One Marketing Back to Work

By Stephen H. Yu

There is a heavier focus on customer retention as opposed to emphasizing acquisition, said ActionIQ's Leah Pope.

Customer Experience

How Can Brands Redefine the ‘Culture of Customer Experience’?

By David Kaplan

Programmatic

Platforms

How Europe’s ‘Mr. TikTok’ Sees the App Growing in Importance, for Users and Advertisers

By Stephen Lepitak

Programmatic

Magnite Centers Future on CTV Following $60 Million Q1

By Andrew Blustein

Diversity, Equity and Inclusion

Twitter’s MoPub Adds Inclusive Inventory Program

The Future of Identity

The Trade Desk Posts Q1 Revenues of $220 Million, Takes Aim at Google’s ‘Opaque Cohorts’

By Ronan Shields

Social Marketing

tiktok cmo katie puris

Social Media

TikTok’s Katie Puris Talks About the Power of a Purpose-Driven Guidebook

By Nicole Sara Sivens

Platforms

Pinterest’s New Brand Identity Focuses on the ‘Endless Inspiration’ of Pinners

Platforms

Pinterest: How to Record Audio in a Story Pin

By Brandy Shaul

Fitzco's Katy Tenerovich

Social Media

Fitzco Used Data Collection to Combat Emotionally-Charged Misinformation

By Nicole Sara Sivens