EDITOR'S PICKSWeWork Lays Off More Than 2,000 Employeesby Diana PearlWeWork Lays Off More Than 2,000 Employeesby Diana PearlWeWork Lays Off More Than 2,000 Employeesby Diana PearlWeWork Lays Off More Than 2,000 Employeesby Diana PearlPublishers & PlatformsMinute Media Is Buying Derek Jeter’s The Players’ Tribuneby Kathryn LundstromRetailGap’s Sweet Holiday Campaign Follows the Bond Between a Mother and Sonby Minda SmileyBrand MarketingStep Inside Cardi B’s Twerk Shop in Pepsi’s New Holiday Adby Ian ZelayaTravelTripAdvisor Gives Small Businesses a Boost With Self-Serve Advertising Platformby Ryan BarwickGhost Signs, Bygone Ads Painted on Buildings, Are Fading Away—Should We Let Them?Ghost signs were once brightly painted advertisements, but after years of hiding and neglect, they're disappearing. Artists and designers don't all agree about restoring them.Google Updates Political Ads Policy in Hopes of Restoring Voters’ ConfidenceGoogle is now limiting election ads audience targeting, meaning political advertisers can now only target audiences based on age, gender, general location and postal code.Oreo’s Holiday Ad Follows Santa’s Elf on his First Christmas Cookie RunThe Trade Desk Joins Alternative Ad-Tech Coalition PrebidRyan Reynolds Sneaks an Aviation Gin Ad Into a Movie Ad Inside a Samsung AdPayPal Acquires Honey for $4 BillionApplications Are Open for Adweek’s Media Agency of the YearFriendsgiving’s Popularity Has More Brands Engaging Consumers Around the Unofficial HolidayPopSugar’s Sugar Chalet Is a Curated Winter Wellness RetreatPopular Now1 Ryan Reynolds Sneaks an Aviation Gin Ad Into a Movie Ad Inside a Samsung Ad2 WeWork Lays Off More Than 2,000 Employees3 An Inside Look Into How TikTok Could Attempt to Win Over Influencers4 The Trade Desks Joins Alternative Ad-Tech Coalition Prebid5 Cardi B Takes Over Santa’s Job in Pepsi’s Holiday AdOreo’s Holiday Ad Follows Santa’s Elf on his First Christmas Cookie RunThe Trade Desk Joins Alternative Ad-Tech Coalition PrebidRyan Reynolds Sneaks an Aviation Gin Ad Into a Movie Ad Inside a Samsung AdPayPal Acquires Honey for $4 BillionApplications Are Open for Adweek’s Media Agency of the YearFriendsgiving’s Popularity Has More Brands Engaging Consumers Around the Unofficial HolidayPopSugar’s Sugar Chalet Is a Curated Winter Wellness RetreatBrandweek Read more >Top of MindCEO of Belvedere Is Championing an “Innovation Revolution”by Stephanie PaterikBrandweekWhat the Popeyes Chicken Sandwich Can Teach Us About Going Viral and Connecting With Communitiesby Diana PearlBrandweekHow CMO Jennifer Breithaupt Built Brand Love at Citi ‘From The Inside Out’by Kelsey SuttonBrandweekHow Chipotle Survived Its Food Safety Crisisby Chris Ariens40 Years BoldHighlights and head-scratchers from four decades of Adweek Read more >Highlights and head-scratchers from four decades of AdweekHow Adweek Survived Wars, Recessions and Advertising’s Ups and Downsby Robert KlaraThe Most Fascinating Spokespeople of the Last 40 Yearsby Robert KlaraExecs From P&G, Citi and Verizon on the Evolution of Adweekby Chris AriensThe Champions of Diversity and Inclusion on What Adweek Has Meant to Themby Chris AriensThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekYoung Influentials29 Savvy Stars Changing the Way We Think About Brandingby Adweek StaffYoung InfluentialsJay Shetty Went From Monk to New Media Mogul With His Message of Mindfulnessby Ko ImPublishers & PlatformsThe New York Times’ Journey Into Audio Following the Success of The Dailyby Sara JerdeData & InsightsInfographic: How Much Influencers Like to Take a Standby Ko ImIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsAd Tech & Mar TechHow Google’s Upcoming AdX Changes Could Affect Media Buysby Ronan ShieldsTop of MindLA Rams CMO Ronalee Zarate-Bayani on Reimagining a Beloved Brandby Nadine DietzAgenciesTombras Takes Manhattan, Opening New York Office After Winning 3 New Accountsby Doug ZangerRetailWarby Parker Rolls Out Scout, Its First Contact Lens Brandby Ann-Marie AlcántaraRetailPiercing Shop Studs Targets Gen Z With a Vivacious and Welcoming Environmentby Ann-Marie AlcántaraLeadership & TalentWunderman Thompson Taps Bas Korsten and Daniel Bonner as Global CCOsby Doug ZangerAd of the DayPhiladelphia Cream Cheese Is Boosting a Thanksgiving Conspiracy Theoryby David GrinerBrand MarketingWeWork to Lay Off ‘Thousands’ Amid Ongoing Woes, According to Reportby Ryan BarwickGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramAnna Kendrick Is a Snack-tastic Triple Threat in Frito Lay’s Fun First Holiday Ad AgenciesMedia Agency of the YearApplications Are Open for Adweek’s Media Agency of the Yearby Erik OsterVoiceIf You Build Customer Lifetime Value, They Will Comeby Jacques Van NiekerkTombras Takes Manhattan, Opening New York Office After Winning 3 New AccountsThe Problem With a Self-Congratulatory MindsetWunderman Thompson Taps Bas Korsten and Daniel Bonner as Global CCOsProgrammatic Has a Ways to Go to Live Up to Its PotentialCould Knoxville Be the Next Boulder of the Agency World?Winging It Is Causing Marketers to Undercut Their CraftView more in Agencies >Brand MarketingTop of MindCEO of Belvedere Is Championing an “Innovation Revolution”by Stephanie PaterikFirst Things FirstWhat Marketers Get Paid; Should We Save Ghost Ads: Thursday’s First Things Firstby Jameson FlemingTripAdvisor Gives Small Businesses a Boost With Self-Serve Advertising PlatformGhost Signs, Bygone Ads Painted on Buildings, Are Fading Away—Should We Let Them?PayPal Acquires Honey for $4 BillionPopSugar’s Sugar Chalet Is a Curated Winter Wellness RetreatFriendsgiving’s Popularity Has More Brands Engaging Consumers Around the Unofficial HolidayWhat the Popeyes Chicken Sandwich Can Teach Us About Going Viral and Connecting With CommunitiesView more in Brand Marketing >Inside the BrandA community for marketers to learn, grow and be inspiredA community for marketers to learn, grow and be inspired Universal Standard Founders on Access for All and New Community-Focused Retail Spaces by Alexa Comeau When Your App Gets Acquired by Squarespace: Tech Entrepreneur Andy McCune Talks Big Ideas by Nick Gardner How NASCAR’s CMO Is Going Off Track to Engage a More Diverse Fanbase by Nadine Dietz eBay and Intuit CMOs Talk Personalized Performance by Nadine Dietz View more >CreativityAdFreakOreo’s Holiday Ad Follows Santa’s Elf on his First Christmas Cookie Runby Kathryn LundstromAdFreakRyan Reynolds Sneaks an Aviation Gin Ad Into a Movie Ad Inside a Samsung Adby David GrinerReggie Watts Is Your Guide Through the Strange New World of Google StadiaAnna Kendrick Is a Snack-tastic Triple Threat in Frito Lay’s Fun First Holiday AdThis Chain Wrote a Carol for Its Christmas Pizza and Made a Box That Sings It to YouLion’s Den Reimagines Book Clubs and More in Its Quest to Celebrate Women’s PleasureAfraid Santa Won’t Find Her, a Young Australian Girl Gets a Heartwarming AssistThese 4 Ads for Spain’s Christmas Lottery Are Each a Masterclass in StorytellingView more in Creativity >DigitalDigitalAn Inside Look Into How TikTok Could Attempt to Win Over Influencersby Shoshana WodinskySocial Pro DailyTwitter Begins Testing Tweet Scheduling via Twitter.comby David CohenYouTube Adds TV Data From Nielsen to Its Reach PlannerReddit: Here’s How to Change Your Content Visibility Setting22 News Outlets Chosen to Take Part in the Branded Content ProjectFacebook Reveals Several Brand Safety UpdatesNBCUniversal Will Centralize and Simplify Ad Buying on a Single PlatformFacebook’s Sets Dates for F8 2020 Annual Developer ConferenceView more in Digital >ProgrammaticAd Tech & Mar TechThe Trade Desk Joins Alternative Ad-Tech Coalition Prebidby Ronan ShieldsAd Tech & Mar TechHow Google’s Upcoming AdX Changes Could Affect Media Buysby Ronan ShieldsAd Tech & Mar TechAd Tech Is Giving Influencer Campaigns a Programmatic Boostby Shoshana WodinskyVoiceCan Dynamic Content Optimization Save Brand Storytelling as We Know It?by Kerry PerseView more all coverage >TV / VideoStreaming & OTTStreamers Lose Billions to Password Sharing, But ‘There’s No Easy Solution’ to the Problemby Kelsey SuttonStreaming & OTTChrissy Teigen Threw a House Party With—and for—Reality Stars for Hulu Campaignby Kelsey SuttonInside the Streaming Services’ Scheduling StrugglesSpray Tanned and Stilettoed, NBCUniversal Pulls Off Its First Bravo ConventionFox Selling 30-Second Super Bowl Spots for up to $5.6 Million in Accelerated MarketDisney+ Already Has Over 10 Million Sign-Ups by Its Second DayU.S. TV Ad Spending May Never Return to Its 2018 High of $72.4 BillionABC Will Stop Reporting Live-Plus-Same-Day RatingsView more in TV / Video >