Editor’s Pick

Beer, Spirits & Cannabis

Every Celebrity Has an Alcohol Brand—but What Spells Success?

By Kathryn Lundstrom


As the idea of a return to normal grows closer, marketers need to take a step back and evaluate how to adapt their strategies to capture consumer interest and build loyalty in the post-pandemic world.

BRANDSHARE FROM CLEVERTAP

150 Marketing Execs Share Their Outlook for the Post-Pandemic World

Latest News
Performance Marketing

Vote Now for the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

By Adweek Staff

Platforms

Clubhouse Is at an Inflection Point

By Scott Nover

Media

Defector Media’s Harassment Protection Policy May Set a New Precedent

By Mark Stenberg

First Things First

Vaccines Delete the Pandemic; 3 Sustainable Campaigns: Tuesday’s First Things First

By Jess Zafarris

Challenger Brands
Challenger Brands

Mielle Organics Raises More Than $100 Million in Funding

By Richard Collings

Challenger Brands

Community Over Cookies: How Slim Jim’s Long Boi Gang Claimed Victory in March Adness 2021

By Jess Zafarris

Creative Disruption

ThirdLove Unveils Loungewear As Intimates Business Matures

By Richard Collings

Challenger Brands

A Cremation Service Explores the Beauty of Memories in Its Inaugural Animated Campaign

By Shannon Miller

2021 Outlook
Retailing

What Does the Future Hold for Newsstands in a Post-Pandemic World?

By Jane L. Levere

2021 Outlook

Avocados From Mexico Created a Sportswear Line as Part of Its Quirky New Rewards Platform

By Patrick Kulp

2021 Outlook

Google Will Lower Some Payment Fees for App Developers

By Scott Nover

2021 Outlook

Loft Faces Backlash for Dropping Plus Sizes

By Lucielle Salomon

Promoted Content

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

Your Questions About First-Party Shopping Data Answered

By eBay Ads

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

Are You Really Listening to the Conversation on Social?

By NetBase Quid

Partner Experts

As People Turn to Digital Spaces to Connect, Video Viewership Rises and Brand Opportunities Increase

By Katrina Craigwell

Prioritize Digital Transformation to Become Truly Customer-Centric

By Gareth Davies

How Digital Audio Can Provide a Brand-Safe Advertising Environment

By Nidia Serrano

Conversational Marketing Is Key to Future-Proofing Your AI Strategy

By Ali Gwin

Adweek Podcasts
Adweek Podcasts

Adweek Podcast: Get Caught Up on Cannes, Media’s Top Talent and Celebrity-Owned Spirits

By Nick Gardner

Diversity, Equity and Inclusion

Beyond The Pledge: Embracing Data Transparency

By Nick Gardner

Adweek Podcasts

Adweek Podcast: The State of Sustainability

By Nick Gardner

CMO Moves

Walmart’s CMO on the Power of Intentional Moves and “No Look Backs”

By Heide Palermo

Magazine

Media All-Stars

MediaCom US CEO Sasha Savic Saw Opportunity in 2020 Where Others Saw Only Disruption

By Erik Oster



Media All-Stars

How Raquel Wilbun Is Leaving a Lasting Impact on Mediahub’s Clients and Talent Alike

By Erik Oster



Programmatic

Advertisers’ Questions Persist as Google Opens FLoCs to External Trials

By Andrew Blustein



Data Points

Infographic: Consumers Are Making More Purchases Through Social Media in the Pandemic

By Nicole Ortiz


In case you missed it

Mobile Marketing

When Apple’s IDFA Changes Hit “Nobody Really Knows” What To Expect

By Andrew Blustein



Packaging Design

Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring Viral TikTok Creator

By Shannon Miller



Social Media

Miracle-Gro Has Created Cute, Kitschy Outfits for Your Houseplants

By Sara Spary



Beer, Spirits & Cannabis

If You Order His Tequila at a Restaurant, Dwayne ‘The Rock’ Johnson Will Cover Your Guac

By Kaila Mathis


The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace
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Agencies
Voice

Cannes Isn’t Dead—It’s Now Open to the World

By Becky McOwen-Banks

Life After Lockdown

To Celebrate Pubs Reopening, Stella Artois Will Tip UK Bartenders for Every Pint Sold

By Sara Spary

Diversity, Equity and Inclusion

Exclusive: Kai Deveraux Lawson Joins Dentsu Creative to Lead DEI

By Erik Oster

Media Agencies

Exclusive: Wavemaker Expands North American Leadership Team

By Erik Oster

Brand Marketing
Beer, Spirits & Cannabis

Every Celebrity Has an Alcohol Brand—but What Spells Success?

By Kathryn Lundstrom

Perspective

Founded on a Reputation for Clean Eating—Literally—White Castle Gave Rise to Modern Burger Chains

By Robert Klara

Leadership & Talent

Tinder Snags Former Pizza Hut CMO as New Top Marketer

By Kathryn Lundstrom

Amazon

Amazon Adds Aplenty to Its Growing List of Private-Label Brands

By Richard Collings

Commerce
Customer Experience

Retailers Reimagine Shops-in-Shops for Next-Gen Consumers

By Richard Collings

Emerging Tech

Gaming Platforms Move Beyond Games Into Selling Virtual Goods in the Metaverse

By Patrick Kulp

Sustainability

Ecommerce Brands Look to New Sustainability Measures as More People Shop Online

By Paul Hiebert

Amazon

The Amazon Union Vote in Alabama Is a Watershed Moment—Here’s Why

By Lisa Lacy

CONVERGENT TV
Branding

NBCUniversal and Capital One Partner for College Bowl Reboot

By Kelsey Sutton

Programming & Performance

How the Pandemic Super-Charged Broadcast’s Interest in Women’s Sports

By Mollie Cahillane

Programming & Performance

Nielsen, Networks Face Off Over Pandemic TV Audience Measurement

By Kelsey Sutton

Streaming & OTT

Streamers Eye Sports Rights as a Way to Stand Out With Subscribers

By Mollie Cahillane

Creativity
Travel & Transportation

Orbitz’s Vibrant New Campaign Encourages Queer Wanderers to Travel As They Are

By Sara Century

Think About This

How the Pandemic Has Changed Creators’ Careers

By Shelly Palmer

Branding

Unilever’s Health Snack Bar Graze Introduces A Squirrel as Its Chief Eating Officer (CEO)

By Stephen Lepitak

Sustainability

Generating More Solar Power Than You Need? This Brand Offers Free Beer as a Reward

By Shannon Miller

Inside the Brand
Leadership & Talent

The Secrets on How to Effectively Lead a 1:1

By Caroline Giegerich, Ashley Buxton

Business of Marketing

How Square Became a Critical Lifeline for their Customers During the Pandemic

By Al Mannarino

Diversity, Equity and Inclusion

Diversity and Inclusion: What’s Changed and What Hasn’t

By Luz Corona

Innovators

How Hulu’s Head of Social and Brand Embraces Disruptive, Earth-Shattering Moments

By Julian Gamboa

Media
Platforms

Developers Get More Options Through Facebook Limited Login

By David Cohen

Platforms

Twitter Begins Building a Team in Ghana

By David Cohen

Diversity, Equity and Inclusion

Facebook Ramps Up Diversity, Equity, Inclusion Efforts in Open Source

By David Cohen

Diversity, Equity and Inclusion

TikTok: How to Turn Off Captions

By Brandy Shaul

Performance Marketing
Life After Lockdown

Hinge Levels Up Virtual Dating With Launch of Video Prompts

By Leonardo Faierman

Performance Marketing

Consumers’ ‘Intent’ Starts With Consent, Says Analytics Platform Bombora

By David Kaplan

Performance Marketing

Vote Now for the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

By Adweek Staff

Voice

How to Boost Agency and Tech Performances Using Supply Chain Management

By Danilo Tauro

Programmatic
Leadership & Talent

Nextdoor Taps Juliana Jaoudi as Head of Global Enterprise Ad Sales

By David Cohen

Platforms

LinkedIn Ads Guide Provides Single Destination for All Ad Specs, Formats

By David Cohen

Ad Tech

Brian O’Kelley: Ad Tech Needs to Embrace Change, Not Resist it

By Ronan Shields

Programmatic

Advertisers’ Questions Persist as Google Opens FLoCs to External Trials

By Andrew Blustein

Social Marketing
Artificial Intelligence

Gucci Beauty Rolls Out Snapchat Try-On Lens to Back Its New Line

By David Cohen

Food & Beverage

Kraft Singles Grilled Cheese-cense Brings the Smell of Grilled Cheese to Your Home

By David Cohen

Video Marketing

Scotts Miracle-Gro Video Series Lets 6 Real-Life Customers Share ‘How I Grow’

By David Cohen

Chat & Messaging

WhatsApp Catalogs Can Now Be Updated via Web, Desktop

By David Cohen