Editor’s Pick AdFreak Google’s Emotional 2021 ‘Year In Search’ Reflects a World Learning ‘How to Heal’ By Sara Century CPG & Grocery Coca-Cola Launches First U.S. TikTok Challenge By Paul Hiebert Adweek Branded Data-Driven Creative for the Experience Age Clinch Diversity, Equity and Inclusion Havas New York Joins Effort to Combat Homelessness Among LGBTQ+ Youth By Sara Century Year in Review The 10 Best TV Shows of 2021 By Jason Lynch BRANDSHARE FROM ADSTRA Born a Decade Ago, the Data Onboarding Business Is Ready for Retirement Food & Beverage View All CPG & Grocery Here’s Why Advent Calendars Are a Marketing Godsend for Brands This Holiday Season By Robert Klara Creative Disruption Here Are the Surreal Retro Ads That Ran During the Diff’rent Strokes, Facts of Life Reboot By David Griner Food & Beverage A Snack Brand Known for Its Humorous Ads Shines Light on Mental Health Struggles at Christmas By Brittaney Kiefer Food & Beverage McDonald’s Gifts the Official Mariah Menu Ad and Limited Merch Line By Shannon Miller Fashion & Apparel View All Travel & Transportation Avoiding Extra Travel Fees? 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Stanley Columnist Network The Metaverse Doesn’t Always Stay in the Metaverse By Christina Wootton The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Diversity, Equity and Inclusion Havas New York Joins Effort to Combat Homelessness Among LGBTQ+ Youth By Sara Century In-House Agencies State of In-House Agencies: Why They Aren’t Expected to Shrink Anytime Soon By Olivia Morley Diversity, Equity and Inclusion How UK Creative Leaders Want to Disrupt ‘Archaic’ Non-Diverse Industry By Brittaney Kiefer Creative Disruption Here Are the Surreal Retro Ads That Ran During the Diff’rent Strokes, Facts of Life Reboot By David Griner Brand Marketing View All Brand Purpose How BDG’s Parent Portfolio Creatively Helps Brands Put Purpose Over Products By Shannon Miller AdFreak Google’s Emotional 2021 ‘Year In Search’ Reflects a World Learning ‘How to Heal’ By Sara Century Branding Ad Hoc Measures Don’t Cut It for Brand Safety Anymore By David Kaplan Sports Marketing Don’t Call It a Rebrand: The NHL’s Coyotes Turn to Overlooked Fans for Survival By Jason Notte Commerce View All CPG & Grocery Coca-Cola Launches First U.S. TikTok Challenge By Paul Hiebert Retailing Bumble Moves Into Retail With Gear for Dating By Samantha Nelson Commerce Week Personalization Unlocks A New Era of Shopping By Alexandra Carter Commerce Week Leveraging Connected Commerce at Every Touchpoint By Alexandra Carter CONVERGENT TV View All Connected TV Roku and YouTube End Lengthy Standoff as YouTube TV Returns to Platform By Mollie Cahillane Voice What I Learned From Launching a Streaming Platform During the Pandemic By Isabel Rafferty Year in Review The 10 Best TV Shows of 2021 By Jason Lynch Programming & Performance GSN Promotes Ad Sales Chief John Zaccario to Network President By Mollie Cahillane Creativity View All Automotive Ford’s Underwater Dance Is a Surprisingly Elegant Ad for a Pickup Truck By Brittaney Kiefer Food & Beverage A Snack Brand Known for Its Humorous Ads Shines Light on Mental Health Struggles at Christmas By Brittaney Kiefer Columnist Network It’s Up to Brands to Bridge the Gap Between Art and Tech By Anastasia Leng PSAs This Anti-Drunk Driving Campaign Is a Surreal Ode to Male Friendship By Brittaney Kiefer Inside the Brand View All Business of Marketing How Discover Is Creating Meaningful Change in Diversity and Inclusion By Al Mannarino CMO Moves Bombas CMO on Using Learning as a Love Language By Jordan Praitano Women Trailblazers How to Turn Your Media Experience Into a Celeb Brand-Building Powerhouse By Luz Corona CMO Moves Wendy’s Carl Loredo on Growing the “Challenger Brand with a Charm” By Jordan Praitano Media View All Leadership & Talent Head of Messenger Stan Chudnovsky to Leave Meta in Q2 2022 By David Cohen Audio & Podcasting Clubhouse Tweaks Room Composer, Giving Users Setting Up Rooms More Options By David Cohen Platforms App Annie: Worldwide App Downloads Will Reach Nearly 140B in 2021 By Brandy Shaul Chat & Messaging Instagram: How to Use the Chill Chat Theme By Brandy Shaul Performance Marketing View All Performance Marketing As Out of Home Recovers, OAAA Builds Up Leadership Team By David Kaplan Performance Marketing Marketers Need to Understand the Difference Between Segments and Personas By Stephen H. 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