Editor’s Pick Independent Agencies Small and Midsize Agencies Find Landing New Business Increasingly Difficult By Olivia Morley Media News Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing By Mark Stenberg Brandshare How Purdue Global’s Latest Campaign Empowers Students to Make a Comeback Purdue Global Accounts BMF Finds New Gear as Lamborghini America’s Experiential Agency of Record By Jason Notte Legacy Brands Lego’s Epic, Play-Along Superhero Ad Gives Marvel a Run for Its Money By Rebecca Stewart BRANDSHARE FROM HYUNDAI Hyundai Leverages Its Past to Lead Future Innovations Brandweek View All Premium Events Watch All the Panels From Brandweek 2023 By Breana Mallamaci Adweek Podcasts Adweek Podcast: Dakota Media Is Scrappy by Nature But Playing the Long Game By Al Mannarino, Luz Corona Brandweek Why Zach Braff and Donald Faison ❤️ T-Mobile By Colin Daniels Brandweek Chris Hemsworth Wants to Combat Exclusivity in Fitness By Emmy Liederman Augmented Reality View All Augmented Reality Advertising News Chicago Bears Use AR to Interact With Fans Outside Soldier Field By Brandy Shaul Augmented Reality Advertising News Lunchables Uses Rewarded AR Ads to Reach Pokemon Go Players By Brandy Shaul Augmented Reality Advertising News Snap Shutters AR Enterprise Services Unit Less Than a Year After Launch By Brandy Shaul Augmented Reality Advertising News Grab a Free Bottle of Coca-Cola Zero Sugar Using AR By Brandy Shaul Retail Media View All Retail Media Advertising Not Selling on Amazon? That Doesn’t Mean You Shouldn’t Advertise There By Elizabeth Marsten Marketing and Sales Inside Unilever’s Reorganization: Media Mix Modeling and Cross-Disciplinary Marketing Hubs By Olivia Morley Data & Insights The US Ad Industry Will Grow 5% in 2023, According to a New Forecast By Olivia Morley Retail Media Advertising Even Retail Media Owners Want More Measurement Standardization By Stephen Lepitak Adweek Podcasts View All Adweek Podcasts Impact Through Relationships With Dara Treseder By Jenny Rooney Adweek Podcasts Time Is of the Essence With God-is Rivera By Colin Daniels Adweek Podcasts The Art of Marketing With Raja Rajamannar By Jenny Rooney Adweek Podcasts The Speed of Culture Podcast: Winning in Sports and Entertainment By Adweek Staff Magazine View All Marketing Vanguard 24 Leading Marketers Innovating in Fresh Ways for a Dynamic Consumer By Gabrielle Nicole Pharms & Sara Century Marketing Vanguard Inclusion as Innovation: How These Marketing Leaders Stay Ahead by Leaving No One Behind By Jason Notte Leadership & Talent The Unspoken Truth About CMO Churn By Rebecca Stewart Marketing Innovation How Gaming Marketers Innovate to Reach a Changing Audience By Colin Daniels In case you missed it Platforms Brands Face Threads Fatigue as App Loses Nearly 80% of Daily Active Users By Trishla Ostwal Sustainability P&G Dropped Its Pledge Against Forest Degradation. That Could Hurt Its Brands in the Long Run By Kathryn Lundstrom Sports Marketing News Inside the Campaign: The NFL and 72andSunny Go Off Script for Season-Long Campaign By Jason Notte AdFreak In Apple’s Uplifting Ad, Dogs Get to Play Again After Receiving Prosthetics By Brittaney Kiefer The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New Agencies View All Independent Agencies Small and Midsize Agencies Find Landing New Business Increasingly Difficult By Olivia Morley Voice The Multifaceted Latine Community and What Managers Can Learn By Argelia Martinez Accounts BMF Finds New Gear as Lamborghini America’s Experiential Agency of Record By Jason Notte Adweek Podcasts Adweek Podcast: Dakota Media Is Scrappy by Nature But Playing the Long Game By Al Mannarino, Luz Corona Brand Marketing View All Augmented Reality Advertising News Chicago Bears Use AR to Interact With Fans Outside Soldier Field By Brandy Shaul Marketing Innovation What Marketers Can Learn From the Art Basel-Tribeca Festival Partnership By Kennyatta Collins Gaming News EA Sports Crashes Into the Real World to Debut First Game in the Post-FIFA Era By Brittaney Kiefer Augmented Reality Advertising News Lunchables Uses Rewarded AR Ads to Reach Pokemon Go Players By Brandy Shaul Commerce View All Adweek Podcasts Brave Commerce Podcast: Candy, Culture and Commitment in Marketing By Rachel Tipograph, Sarah Hofstetter Adweek Podcasts Brave Commerce Podcast: Brewing Success Strategies for the Nonalcoholic Market By Al Mannarino Brandweek How Converse Stays Committed to Creativity By Mollie Cahillane Data Points Infographic: It’s a Frugal Back-to-School Season as Inflation Bites By Paul Hiebert CONVERGENT TV View All Streaming & OTT Everything You Need to Know About AMC+’s New Ad Tier By Bill Bradley Streaming & OTT Spotify and Roku Offering In-App TV Video Ads Is Music to a Marketer’s Ears By Bill Bradley Streaming & OTT Tubi Takes Viewers Down the Rabbit Hole With AI-Powered Recommendations By Mollie Cahillane TV Upfronts Writers Strike Ends as Sides Reach Tentative Deal By Bill Bradley, Mollie Cahillane Creativity View All Voice The Spanglish Advantage in Advertising By Sandy Archila PSAs Britain’s Financial Watchdog Releases Cinema Ad for Dumb Money Release By Stephen Lepitak AdFreak Spotify Taps Into a Mexican Music Genre Exploding Among Gen Z By Samantha Nelson Mobile Gaming Candy Crush’s Immersive Ads Bring Puzzles Into the Real World By Samantha Nelson Media View All Audience Development The Daily Beast’s Obsessed Nets 7-Figure First-Year Revenue By Mark Stenberg Data How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms By Trishla Ostwal Platforms Meta’s AI-fueled Advantage+ Shopping Campaigns Underwhelm Marketers By Catherine Perloff Media News Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing By Mark Stenberg Performance Marketing View All Retail Media Advertising Not Selling on Amazon? That Doesn’t Mean You Shouldn’t Advertise There By Elizabeth Marsten B2B These B2B Innovation Award Winners Are Breathing New Life Into B2B Marketing By Paul Barbagallo B2B Adweek’s B2B Innovation Award Winners By Paul Barbagallo Personalization With Personalization, Sales Needs to Catch Up to Marketing By Paige O’Neill Programmatic View All Emerging Technologies Google Lets Publishers Opt Out of AI Training Data By Trishla Ostwal AI News AI Watch: Weekly Updates on the Latest in Generative AI News By Trishla Ostwal Augmented Reality Advertising News Snap Shutters AR Enterprise Services Unit Less Than a Year After Launch By Brandy Shaul AI News Hold the Sombrero: How Hispanic Agencies Address Racial Bias in AI By Trishla Ostwal Social Marketing View All Social Media TikTok’s EU Changes Set to Impact Advertiser Experience By Stephen Lepitak Voice Nanoinfluencers Give Brands a Better ROI Than Kim Kardashian By Yauhen Razhko AI News Snapchat Rolls Out GenAI Selfie Feature, Dreams By Trishla Ostwal Voice Social Media Manager Burnout Is Nothing New But It’s Escalating By Nicole Tabak
