Editor’s Pick Sports Marketing The Children’s Place Puts Eli Manning at the Center of Goofy Spring Brand Campaign By Jason Notte Artificial Intelligence How Brands and Agencies Are Experimenting With ChatGPT From Copywriting to Chatbots By Patrick Kulp Brandshare How TV Advertisers Can Max Out the Reach of Their Campaigns DIRECTV AdFreak Bizarre Financial Campaign Wants to Ring Investors’ Bells By Brittaney Kiefer Influencers & Creators ‘We’re More Than Just a Commercial:’ These 17 Creators Are Leading the Conversation on Climate By Kathryn Lundstrom BRANDSHARE FROM SAS New Research Reveals How to Crack the CX Code Promoted Content View All How to Thrive in the Face of Constant Challenge By Brandfolder How to Snag a Streaming Audience’s Attention By Infillion Rethink Your Strategy to Reach Today’s Omnibuyers By Jochen Heck, VP of Sales, Retail, Google Marketers Need to Get More From Their Tech Investments By Salesforce Partner Experts View All Sound Is Going to Be a Critical Part of Metaverse Success By Jenn LaRocco AR Can Put You on the Path to Frictionless Online Shopping By Frederic Golen CPGs Can Prove Retail Media Impact by Measuring Incrementality By Juhyun Kwon A Sound Strategy for Better Marketing in a Recession By Steve Keller Microlearning View All Key Steps for Account-Based Marketing Success Why Marketers Need Collaborative Work Management Organize and Leverage Your Measurement Toolbox What Is Incrementality and Why Is It Critical for Proving ROI? Magazine Outlook Adweek Outlook 2023 By Adweek Staff Outlook Efficient Impact, Measured Risk, Intentional Innovation: CMOs Share Their 2023 Priorities By Jason Lynch & Jenny Rooney Outlook 2023 Is the Year Marketers Will Understand, Measure and Buy Into the Creator Economy By Shannon Miller Outlook Holding Companies Put Long-Term Plans on Ice Amid Economic Confusion By Olivia Morley In case you missed it Ads of the Year The 30 Best Ads of 2022 By Shannon Miller & Brittaney Kiefer Accounts Keurig Dr Pepper Demands 360-Day Payment Terms in PR Agency RFP By Olivia Morley Diversity, Equity and Inclusion Why Apple’s Ad Is a Milestone in Disability Representation By Brittaney Kiefer Leadership & Talent R/GA Is Closing Its Current New York and San Francisco Office Spaces as It Continues Restructuring By Kyle O’Brien & Jameson Fleming The Institute for Brand Marketing ™Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAY Inside the Brand View All Mentorship How Do I Un-Stuck Myself? By Jen Kling, Lucy Glaser CMO Moves Laura Jones on Shifting Instacart’s Marketing Strategy From Transactional to Inspirational By Paul Hiebert Sports Marketing 4 Winning Strategies From Sports Marketing Leaders By Missy Mackey Adweek Podcasts CMO Moves Podcast: Shake Shack’s Jay Livingston on Professionalizing Smaller Companies By Jordan Praitano Media View All Platforms TikTok: How to Manage Your Active Devices By Brandy Shaul Adweek Podcasts Scaling a Business With Betches Media By Colin Daniels Platforms TikTok: How to Change Who Can See the Videos You’ve Liked By Brandy Shaul Platforms Instagram for Business: How to Add a Lead Form to Your Profile By Brandy Shaul Performance Marketing View All Retail Media 4 Retail Media Marketing Predictions for 2023 By Elizabeth Marsten Mobile Marketing Texting Boundaries Apply to Brands, Too By Adam Turner Email Marketing How to Promote Accessibility in Your Email Marketing Campaigns By Guy Hanson Audio & Podcasting Spotify Calls for More Regulatory Action Against Apple By Meseret Ambachew Programmatic View All Data How Penske Media Is Growing Revenue by Monetizing Its Cookieless Inventory By Trishla Ostwal The Future of Identity As Cookies Wane, Retargeting Protocol Fledge Emerges as Privacy Sandbox Favorite By Catherine Perloff Data Security The Home Depot Found Sharing People’s Data With Meta Without Consent By Trishla Ostwal Creator Economy Getting Accurate Data on Creators Is About to Get Tougher By Catherine Perloff Social Marketing View All Augmented Reality NBA, Meta Reach Multiyear Partnership Extension By David Cohen Sports Marketing Verizon Taps Eli Manning to Quarterback Social Campaign Backing ‘Welcome Unlimited’ Plan By David Cohen Sports Marketing Ice on the Beach? Truly Hard Seltzer NHL All-Star Beach Festival Details Revealed By David Cohen C-Suite Pinterest Combines Communications, Marketing Teams, Promotes Andréa Mallard By David Cohen
