EDITOR'S PICKSCBS All Access Uses NFL Playoffs to Launch Star Trek: Picard, Its ‘Biggest’ Show Yetby Jason LynchCBS All Access Uses NFL Playoffs to Launch Star Trek: Picard, Its ‘Biggest’ Show Yetby Jason LynchCBS All Access Uses NFL Playoffs to Launch Star Trek: Picard, Its ‘Biggest’ Show Yetby Jason LynchCBS All Access Uses NFL Playoffs to Launch Star Trek: Picard, Its ‘Biggest’ Show Yetby Jason LynchThe Big GameBudweiser Challenges American Stereotypes in Patriotic Super Bowl Adby Mónica Marie ZorrillaPublishers & PlatformsWill IGTV Follow Facebook Watch’s Monetization Path for Publishers?by David CohenProgramming & PerformanceHallmark Channel Chief Bill Abbott Exits Following Same-Sex Wedding Ad Controversyby Jason LynchThe Big GameRainn Wilson Lies in States of Disarray and Denial for Little Caesars’ Super Bowl Teasersby Kathryn LundstromAfter an Erroneous Report, the NFL Clarifies Its Position on Las Vegas Advertising in Super BowlRelaxed guidelines help move things forward for America's gambling mecca and the league.Gap CMO Alegra O’Hare Steps Down Less Than a Year After AppointmentAfter joining the company in February following a celebrated 10 years at Adidas, CMO Alegra O’Hare has left Gap.The Color Factory Offers More Than Just Instagram FodderHard Rock International Taps Michael Bay to Create ‘Epic’ Super Bowl AdTracee Ellis Ross to Star in Mountain Dew’s Super Bowl Ad, Which Will Parody The ShiningRest in Peace, Mr. Peanut—Planters Kills Off Iconic Mascot in Lead-Up to Super BowlIsaiah Mustafa and Old Spice Reunite 10 Years After ‘I’m on a Horse’This Sweet LGBTQ Coffee Ad Has Been Viewed 12 Million TimesIn SodaStream’s Super Bowl Teaser, Bill Nye Hints at a Surprise on MarsPopular Now1 Mr. Peanut Is Killed in Teaser for Planters Super Bowl Ad2 Mr. Planters Is Dead; Hallmark Channel Chief Exits: Thursday’s First Things First3 Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward4 Glossier, Taco Bell Tops in Building Online Communities5 Isaiah Mustafa and Old Spice Mark 10 Years Since Going ViralThe Color Factory Offers More Than Just Instagram FodderHard Rock International Taps Michael Bay to Create ‘Epic’ Super Bowl AdTracee Ellis Ross to Star in Mountain Dew’s Super Bowl Ad, Which Will Parody The ShiningRest in Peace, Mr. Peanut—Planters Kills Off Iconic Mascot in Lead-Up to Super BowlIsaiah Mustafa and Old Spice Reunite 10 Years After ‘I’m on a Horse’This Sweet LGBTQ Coffee Ad Has Been Viewed 12 Million TimesIn SodaStream’s Super Bowl Teaser, Bill Nye Hints at a Surprise on MarsCES Read more >CESBusiness Leaders Prepare for an End to the Longest Period of Growthby Ryan BarwickVoice3 Takeaways for Marketers From CES 2020by Laura SchierberlCESAfter a Year of Change, Verizon Media’s Iván Markman Looks Aheadby Sara JerdeCESSony Built a Car That Will Probably Never Get Mass Producedby Ryan BarwickSuper Bowl Read more >Donald Trump Will Have an Ad in Super Bowl 2020by Sara JerdeBloomberg Campaign Takes Out Super Bowl Ad to One-Up Trumpby Sara JerdeMeet Adweek’s @SuperBowlBot, an AI That Writes Surreal Ad Pitchesby Patrick KulpTurboTax’s New Campaign Celebrates Humanity, Will Close Out With Super Bowl Spotby Minda SmileyThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekCES2 Years Ago, Blockchain Was Hyped as a World Changer. So What Happened?by Patrick KulpVoiceWhy Advertisers Need to Take a Risk and Be More Than Just Likableby Andy CoulstonExperiential3 Experiential Trends to Watch in 2020—and 2 to Leave in the 2010sby Ian ZelayaData PointsInfographic: Consumers Are Turning to Telehealth and Innovative Mobile Medicine Servicesby Ko ImIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsData & InsightsGlossier and Taco Bell Rank Among the Top Brands in Building Online Communitiesby Richard CollingsVoiceBrands of the Future Will Thrive By Operating With a Higher Perspectiveby Hayley RomerDiversity & InclusionWhy This TBWA Creative Leader Wants to See More Focus on Older Industry Prosby Doug ZangerStreaming & OTTAs Domestic Growth Slows, Netflix Focuses Globally and Creates New Viewing Metricby Kelsey SuttonLeadership & TalentL’Oréal Executive Joins ANA to Lead Gender Equality Pushby Minda SmileyThe Big GameA Horde of Morty Robots Learn About Flavor Stacking in Pringles Super Bowl Teaserby Kathryn LundstromSocial Pro DailyTwitter Saw 6.1 Billion K-Pop-Related Tweets in 2019by David CohenPublishers & PlatformsBloomberg Focuses on Climate Change With New Verticalby Sara JerdeThe Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAYGoogle Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward AgenciesThe Big GameAfter an Erroneous Report, the NFL Clarifies Its Position on Las Vegas Advertising in Super Bowlby Doug ZangerLeadership & TalentL’Oréal Executive Joins ANA to Lead Gender Equality Pushby Minda SmileyWhy This TBWA Creative Leader Wants to See More Focus on Older Industry ProsNominate the Extraordinary for Adweek’s 2020 Media All-StarsReebok Shows the Softer Side of Bad Boy UFC Fighter Conor McGregorHow Hulu’s Creative Studio Greenhouse Sees the Next Era of Streaming AdvertisingWPP Integrates Mindshare and Neo Media World CapabilitiesGroupon Names TBWA\Chiat\Day New York as Creative Agency of RecordView more in Agencies >Brand MarketingThe Big GameRainn Wilson Lies in States of Disarray and Denial for Little Caesars’ Super Bowl Teasersby Kathryn LundstromExperientialThe Color Factory Offers More Than Just Instagram Fodderby Ian ZelayaHard Rock International Taps Michael Bay to Create ‘Epic’ Super Bowl AdTracee Ellis Ross to Star in Mountain Dew’s Super Bowl Ad, Which Will Parody The ShiningRest in Peace, Mr. Peanut—Planters Kills Off Iconic Mascot in Lead-Up to Super BowlGlossier and Taco Bell Rank Among the Top Brands in Building Online CommunitiesBrands of the Future Will Thrive By Operating With a Higher PerspectiveThe CBD Brand Taking Trade-Ins; Plastic Bag Bans Turned Branding Opportunity: Wednesday’s First Things FirstView more in Brand Marketing >Inside the BrandA community for marketers to learn, grow and be inspiredA community for marketers to learn, grow and be inspired Uber’s Taj Alavi on What It Means to Build, Not Break by Nadine Dietz Inside Adweek – What Moves Editorial Co-Leaders Lisa Granatstein and Stephanie Paterik? by Nadine Dietz Candid Career Advice from 30 Trailblazing Women by Heide Palermo From Bullied to Business Owner, 18-year-old Beauty Entrepreneur Shares Her Journey by Nick Gardner View more >CreativityAd of the DayIsaiah Mustafa and Old Spice Reunite 10 Years After ‘I’m on a Horse’by David GrinerAdFreakThis Sweet LGBTQ Coffee Ad Has Been Viewed 12 Million Timesby David GrinerIn SodaStream’s Super Bowl Teaser, Bill Nye Hints at a Surprise on MarsBudweiser Teases Super Bowl Ad With Emotional Reactions From Its Own StarsOn the Adweek Podcast: Inside Bud Light’s Sneaky Super Bowl Ad by Droga5Snoop Dogg Gets Behind the Counter for Beyond Meat and Dunkin’A Sea Turtle Family’s Journey Highlights Habitat Destruction in Aardman’s Touching PSAThe Company Behind MSG Urges Merriam-Webster to Drop ‘Chinese Restaurant Syndrome’View more in Creativity >DigitalSocial Pro DailyPGA Tour Tees Up More Highlights on Facebook Watchby David CohenPublishers & PlatformsWill IGTV Follow Facebook Watch’s Monetization Path for Publishers?by David CohenTwitter: Here’s How to Reduce Motion on MobileBioluminescence Lit Up Facebook Conversation in December 2019Vodafone Leaves Facebook-Spearheaded Libra Association Cryptocurrency InitiativeTwitter Saw 6.1 Billion K-Pop-Related Tweets in 2019Facebook Plans to Add 1,000 Jobs in London This YearFacebook Removes Network of Pages Posting Content Supporting Robert HydeView more in Digital >ProgrammaticAd Tech & Mar TechGoogle Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forwardby Ronan ShieldsVoice3 Ways to Navigate First-Price Auction Adoptionby Mario SchiappacasseAd Tech & Mar TechGoogle Chrome Will Phase Out Third-Party Cookies by 2022by Ronan ShieldsAd Tech & Mar TechWhat Will Drive the Next Wave of M&A in Mar Tech?by Ronan ShieldsView more all coverage >TV / VideoProgramming & PerformanceHallmark Channel Chief Bill Abbott Exits Following Same-Sex Wedding Ad Controversyby Jason LynchStreaming & OTTAs Domestic Growth Slows, Netflix Focuses Globally and Creates New Viewing Metricby Kelsey SuttonThe 7 Biggest Things We Learned About TV’s Future at TCA Winter Press TourEven Apple TV+’s Biggest Stars Don’t Know How Their Shows Are DoingYouTube Will Double Its Original Programming in 2020, Focusing on DocumentariesFreeform Is Using Events to Drive Viewership While Streaming ‘Everything’‘Exclusivity Matters’ to Hulu With Original Shows, but Not Library ContentHillary Clinton Says There Was ‘Nothing Off-Limits’ in Upcoming Hulu DocuseriesView more in TV / Video >