Editor’s Pick Branding Airbnb’s ‘Work From Anywhere’ Policy Is Both an Internal and External Marketing Strategy By David Kaplan Diversity, Equity and Inclusion Baratunde Thurston’s New Series Shows the Diversity of Outdoor Spaces and Those Who Enjoy Them By Nicole Ortiz Adweek Branded Apply Your Brand Values to the Publishers You Advertise With Connatix Media Influencers A Guide to an Authentic Media Career, According to Kara Swisher By Alexandra Bower Food & Beverage Coca-Cola Continues Digital Experience Drive With Marshmello Tie-up By Stephen Lepitak BRANDSHARE FROM TWITCH Reach Gen Z and Younger People in the Spaces They Value Cannes Lions View All Cannes Lions Behind the Ever-Growing Guinness Community By Stephen Lepitak Cannes Lions Gary Vaynerchuk and Greg Hahn on Building Agencies for Tomorrow By Alexandra Bower Cannes Lions Here Are All 27 Campaigns That Won Top Honors at the 2022 Cannes Lions By David Griner Cannes Lions Marketers at Cannes See Spend Moving to the Creator Economy By Alexandra Bower Ecommerce View All Ecommerce Instacart Is Partnering With Walmart on a New Virtual Convenience Store By Patrick Kulp Branding Facing Growing Competition and Rising Costs, Instacart Looks to Deliver on Brand Soul By Rafael Canton Adweek Podcasts Brave Commerce: How Post Consumer Brands Is Connecting to the Consumer By Sarah Hofstetter, Rachel Tipograph Ecommerce Emplifi: Gen-Z Wants More Out of Their Social Shopping Experiences By David Cohen Augmented Reality View All Connected TV House of the Dragon’s AR App and Comic-Con Activation Makes You the Mother of Dragons By Bill Bradley Augmented Reality Snap, Coca-Cola, The Kid Laroi Team Up on AR Experience By David Cohen Columnist Network Not Just an Add-On: AR Supercharges the Purchase Journey By Nina Mishkin Augmented Reality Walmart’s App Gets an Augmented Reality Upgrade By Lisa Lacy Promoted Content View All 3 Kick-ass Creators Share Their Secrets to Twitch By Twitch CTV Can Power Your B-to-B Campaign By MNTN Affiliate Marketing Reimagined By Awin The Evolving Conversation on Health and Wellness By Twitter Partner Experts View All Why Values-Based Buying Is the Next Generation of Media By Pam Zucker 3 Tips to Maximize Automation’s Potential With a Human Touch By Alan Eagle Make Your Business Resilient With First-Party Data By Hailey Miller How Forward-Thinking Brands Leverage Machine Translation for Better Results By Deepti Velury Microlearning View All Organize and Leverage Your Measurement Toolbox Customer Experience Transformation for the C-Suite Mastering the Art and Science of Subscriber Care Maximize the Value of First-Party Data for Today and Tomorrow Adweek Podcasts View All Adweek Podcasts Adweek Podcast: Why the Ad Industry Needs to be More Inclusive of Non-Drinkers By Al Mannarino Adweek Podcasts To Dine For Podcast: ‘Jet Set Sarah’ Greaves-Gabbadon on Seeing the World Through Food By Adweek Staff Women in Sports MPWIS Podcast: The Importance of Storytelling in Sports With WWE’s Stephanie McMahon By Adweek Staff CMO Moves Adidas Global Head of Marketing on Unlocking the Power of Authenticity By Jordan Praitano Magazine The Creative 100 Adweek’s Creative 100: The Most Innovative and Inspiring Individuals of 2022 By Adweek Staff The Creative 100 Creative 100: Innovators Reshaping the Media Landscape By Adweek Staff The Creative 100 Creative 100: TV and Streaming’s Top Innovators By Adweek Staff The Creative 100 Creative 100: Visual Innovators Grabbing the World’s Attention By Adweek Staff In case you missed it Branding Pepsi Will No Longer Sponsor the Super Bowl Halftime Show By Jason Notte & Paul Hiebert Ad Tech How Agencies Are Helping Brands Quit Cookies By Trishla Ostwal Influencers & Creators Doja Cat Is the Average Marketer’s Worst Nightmare. That’s Why Taco Bell Hired Her By Emmy Liederman & Rafael Canton TV Upfronts How Yellowstone Turned Taylor Sheridan Into TV’s Most Prolific and Valuable Creator By Jason Lynch The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Accounts McCann Bags Designer Outlet McArthurGlen’s European Creative Account By Stephen Lepitak Ukraine Ukraine’s Creative Sector to Global Agencies: Partner With Us, or We’ll Become Your Rivals By Brittaney Kiefer Cannes Lions Gary Vaynerchuk and Greg Hahn on Building Agencies for Tomorrow By Alexandra Bower Mergers & Acquisitions Horizon Media Acquires Digital Experience Agency in Push to Go Full-Service By Olivia Morley Brand Marketing View All Food & Beverage Coca-Cola Continues Digital Experience Drive With Marshmello Tie-up By Stephen Lepitak Branding Airbnb’s ‘Work From Anywhere’ Policy Is Both an Internal and External Marketing Strategy By David Kaplan Cannes Lions Behind the Ever-Growing Guinness Community By Stephen Lepitak Leadership & Talent Changing of the Guard for British Banks Nationwide and Barclays as Top Marketers Exit By Rebecca Stewart Commerce View All Food & Beverage Marketing Morsels: Old Spice x Arby’s Tackle Meat Sweats, Taco Bell’s Cheez-It Crunchwrap and More By Jess Zafarris Ecommerce Instacart Is Partnering With Walmart on a New Virtual Convenience Store By Patrick Kulp CPG & Grocery Deliveroo Dishes Out More Ad Space to Brands By Rebecca Stewart Adweek Podcasts Brave Commerce: How Post Consumer Brands Is Connecting to the Consumer By Sarah Hofstetter, Rachel Tipograph CONVERGENT TV View All Diversity, Equity and Inclusion Baratunde Thurston’s New Series Shows the Diversity of Outdoor Spaces and Those Who Enjoy Them By Nicole Ortiz Cannes Lions The Next Big Break for TV Advertisers: the Hispanic Audience By Alexandra Bower TV Upfronts NBCUniversal Wraps Its ‘Largest’ Upfront Ever, With More Than $7 Billion in Commitments By Bill Bradley TV Upfronts NBC Kicks Off Its Fall Premiere Dates With Sunday Night Football on Sept. 8 By Bill Bradley Creativity View All Food & Beverage DoorDash’s Short Film Brings a Dasher’s Dream to Life for Its Beyond The Dash Program By Natalie Venegas Food & Beverage Patrick Stewart Delivers the Most Moving Leaving Speech Ever in Tea Ad By Stephen Lepitak Cannes Lions Here Are All 27 Campaigns That Won Top Honors at the 2022 Cannes Lions By David Griner AdFreak Work Stress Turns Into Monsters in Need of Taming in This Playful Ad From Asana By Samantha Nelson Inside the Brand View All CMO Moves Adidas Global Head of Marketing on Unlocking the Power of Authenticity By Jordan Praitano CMO Moves Philips Chief Marketing and E-Commerce Officer on Building Bonds Through the Brand By Jordan Praitano CMO Summit Leading Through Change With CrossLead By Alexandra Bower CMO Summit The New Rules of Employee Engagement With eos and Vice Media Group By Alexandra Bower Media View All Media Influencers A Guide to an Authentic Media Career, According to Kara Swisher By Alexandra Bower Mergers & Acquisitions Reddit Acquires Natural Language Processing Company MeaningCloud Europe By David Cohen Adweek Podcasts Adweek Podcast: Why the Ad Industry Needs to be More Inclusive of Non-Drinkers By Al Mannarino Audio & Podcasting Ossa Collective Connects Advertisers to Female and Nonbinary Podcast Listeners By Meseret Ambachew Performance Marketing View All Personalization From Reactive to Holistic: Exploring the Various Levels of Personalization By Stephen H. Yu Fin Tech Despite the Bear Market, Younger Generations Should Embrace ‘Buy and Hold’ Strategies Crypto, Neobanks, NFTs By Jessica Hawthorne-Castro Publishing It’s Not a Popularity Contest: Rewarding Publishers for Their Quality of Audience By Anthony Capano Measurement To Stop the CMO Revolving Door, Bring Brand and Performance Together By Adam Edwards Programmatic View All Platforms New Bill Proposed Against Platforms Over Children’s Addiction to Social Media By Trishla Ostwal Ad Tech Anyone Can Buy Ads Programmatically. That Presents Risks in a Post-Roe World By Catherine Perloff Voice Web3 Doesn’t Have the Traditional Barriers of Web2. Let’s Keep It That Way By Kaitlyn Barclay Programmatic A Marketer’s Guide to the Key Differences Between the Statewide Privacy Laws By Trishla Ostwal Social Marketing View All Sports Marketing WWE Sets #SummerSlamContest on Twitter By David Cohen Platforms Twitter Rolls Out Branded Likes in Japan, Saudi Arabia, UK, US By David Cohen Gaming The Hondaverse Comes to Fortnite on Twitch By David Cohen Platforms FCC Commissioner Wants Apple and Google to Remove TikTok From App Stores Over Data Security Concerns By Trishla Ostwal, David Cohen
