Editor’s Pick

Columnist Network

How the Production Industry Is Leaning Into the Zoom Era

By Shaun MacGillivray

Fashion & Apparel

J.Crew Looks for a Fresh Start With Tracee Ellis Ross

By Richard Collings

Why Marketers Need to Understand This Tech-Savvy Audience

Amazon Ads

Beer, Spirits & Cannabis

Joel McHale Wants to Crash Your First Date for Scotch Brand Monkey Shoulder

By T.L. Stanley

How An Engaged Community Keeps Peloton Pedaling Its Way to Success

By Julian Gamboa

Brands like FedEx are exploring ways to optimize their loyalty programs, both for participating members, as well as the business itself.

PARTNER EXPERT FROM EPSILON

How FedEx Is Using Data to Go the Extra Mile on Loyalty

Food & Beverage

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Restaurants That Thrived During Covid Can Thank On-the-Go Diners

By Chris Kuenne

Beer, Spirits & Cannabis

Snyder’s Wants You to Cheers to Oktoberfest With Pretzel-Flavored Beer

By Samer Khudairi

Creative Disruption

The Origin Story of the Little Lad Who Loves Berries and Cream

By David Griner

How Oats Overnight Puts Subscribers ‘in the Driver’s Seat’

Gaming

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Watch the First Elevate: Mobile Gaming Summit

By Breana Mallamaci

Ryan Reynolds and Rob McElhenney Announce Wrexham Will Be in EA’s FIFA 22. But Where?

By Stephen Lepitak

PlayStation Reimagines Chess as a Futuristic Battle Between Royalty and Underdogs

By Brittaney Kiefer

Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

By Jordan Praitano, Julian Gamboa

I’m With the Brand

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I’m With the Brand

Elevate to New Heights With This CBD Brand

By Malinda DiPasquale

I’m With the Brand

Experience the Euphoric Sensation of Kin Along Your Nonalcoholic Beverage Journey

By Malinda DiPasquale

I’m With the Brand

Flowcode Is Forging the Future of QR Codes

By Nick Gardner

I’m With the Brand

This Reimagined Grocery Store Really ‘Pops’

By Malinda DiPasquale

Promoted Content

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When Marketing Goes Haywire

Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ

Partnerships Can Deliver the Growth That Ads Can’t

Could Income Data Be Limiting Your Targeting Strategy?

By Windfall Data

Partner Experts

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Gumtree Embraced What People Really Thought of Its Re-commerce Site and Turned It Into Creative Gold

By Ross Jauncey

Cross-Screen Measurement Isn’t Just for the Upfronts

By Christine Grammier

3 Challenges to Improving Personalized Experiences and Engagement

By Adrienne Beck

Petco Reveals the Creative Video Tips That Helped It Achieve a Big Impact

By Alicia LeBeouf

Microlearning

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Maximize the Value of First-Party Data for Today and Tomorrow

The Power of Advertising on the Second Screen

The Keys to Building Your Customer Identity Framework

Mastering the Art and Science of Subscriber Care

Adweek Podcasts

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Adweek Podcasts

Adweek Podcast: Honoring The Trevor Project

By Nick Gardner

Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

By Jordan Praitano, Julian Gamboa

Business of Marketing

How Harry’s Is Taking a New Approach to the Mental Health Crisis

By Al Mannarino

Adweek Podcasts

Adweek Podcast: Shedding the Stigma Around Celebrity Endorsements

By Nick Gardner

Magazine

How The Trevor Project Literally Saves Thousands of LGBTQ+ Youth, Year After Year

By Robert Klara

Road to Brandweek: Vans’ Kristin Harrer on Agility During the Pandemic

By Jason Notte

Publishers Remain Divided on What to Do in the Cookieless Future

By Mark Stenberg

Editor’s Letter: Join Us on the Road to Brandweek

By Stephanie Paterik

In case you missed it

Programming & Performance

MRC Strips Accreditation from Nielsen’s National and Local TV Measurement Services

By Kelsey Sutton

Hasan Minhaj Expertly Slays FOMO in Samsung and Verizon’s First Co-Branded Campaign

By Shannon Miller

Data & Insights

Yes, Pumpkin Spice Is Arriving Earlier Each Year—Driven by Gen Z and Millennial Demand

By Kathryn Lundstrom

Sports Marketing

Tony Hawk’s Blood Was Infused Into a Skateboard Design by Liquid Death

By T.L. Stanley

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

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Leadership & Talent

McCann London CEO Sheryl Marjoram to Join DDB Australia Next Year

By Stephen Lepitak

Creative Disruption

The Origin Story of the Little Lad Who Loves Berries and Cream

By David Griner

The Future of Agencies

How Agency VIA Is Restructuring the Office to Allow More Personal Space

By Kyle O’Brien

Awards & Honors

Nike’s Unifying Ad ‘You Can’t Stop Us’ Wins Emmy for Year’s Best Commercial

By T.L. Stanley

Brand Marketing

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These Wild Ads Turn Cryptocurrency Price Fluctuations Into Music

By Samantha Nelson

Beer, Spirits & Cannabis

Snyder’s Wants You to Cheers to Oktoberfest With Pretzel-Flavored Beer

By Samer Khudairi

Google’s Ad Encourages Tough Questions About Race, Religion and Mental Health

By Brittaney Kiefer

Fashion & Apparel

Patti Smith Headlines Rimowa’s Star-Studded Call to Travel

By Richard Collings

Commerce

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Queer Eye’s Fab 5 Get a Precious Lego Makeover

By Shannon Miller

Adobe Rolls Out New Payment Service for Ecommerce Platform

By Patrick Kulp

Fashion & Apparel

At the Office or Home, Bonobos Bets on ‘Back to Business’ Style

By Richard Collings

Pinterest Brings Its Shopping Features to 7 More Countries

CONVERGENT TV

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Streaming & OTT

Amazon Prime Video Touts Stories That ‘Change the Narrative’ in Emmys Ad

By Kelsey Sutton

Streaming & OTT

HBO Max Looks to Woo Back Ex-Amazon Channel Subscribers With 50% Price Cut

By Kelsey Sutton

Programming & Performance

Mayim Bialik and Ken Jennings to Host Jeopardy! Through End of Year

By Mollie Cahillane

Ted Lasso’s Debut Season Wins 3 TCA Awards, Including Program of the Year

By Kelsey Sutton

Creativity

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These Are The World’s Top Performing Creatives and Directors from Cannes Lions

By Brittaney Kiefer

Columnist Network

Don’t Let Creators Become an Afterthought in Your Marketing Budget

How Brands Can Win Over Consumers by Sourcing Music Responsibly

By Gabriel Bouchard

Diversity, Equity and Inclusion

How Advertising Can Finally Get Real About Representing Disability

By Brittaney Kiefer

Inside the Brand

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Women Trailblazers

HBO Max’s Jackie Gagne Is Letting Black Audiences Know They Are Seen, Heard and Valued

How An Engaged Community Keeps Peloton Pedaling Its Way to Success

By Julian Gamboa

3 Themes for Micro-influencers to Keep in Mind When Working with Brands

By Joel Nomdarkham

Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

By Jordan Praitano, Julian Gamboa

Media

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Columnist Network

Expand Your Media Mix to Meet Users Where They Are

By Natalie Diamond

Vogue’s Met Gala Livestream Breaks Site Traffic Records for Scale and Time Spent

By Mark Stenberg

Facebook Issues 2 Updates to Developer Policies

YouTube: How to Turn On Bedtime Reminders

By Brandy Shaul

Performance Marketing

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Restaurants That Thrived During Covid Can Thank On-the-Go Diners

By Chris Kuenne

How Oats Overnight Puts Subscribers ‘in the Driver’s Seat’

Performance Marketing

What Is Google AMP and How Does It Impact SEO?

The Growth of Online Marketplaces in 2021—and Beyond

By Kaleigh Moore

Programmatic

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Adobe and Yahoo Strike Identity Pact

By Ronan Shields

IDG Buys Mar-tech Firm KickFire

By Ronan Shields

Yahoo Woos CPG Ad Buyers With Further ConnectID Tie-Ups

By Ronan Shields

ZeoTap Lands $11 Million in Additional Series C Funding

By Ronan Shields

Social Marketing

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Cameo Adds a One-on-One Component With Cameo Calls

Chat & Messaging

Facebook Makes Login Connect With Messenger Available to All Verified Businesses

Audio & Podcasting

Fox Gives New Fall Shows a Boost in Partnership With Clubhouse, PopSugar

Artificial Intelligence

Snapchatters Can Wrap the Arc De Triomphe Via a New Portal Lens