Editor’s Pick

Cannes Lions

Cannes Lions 2021 Records Decline in Entry Rates Despite Accepting Two Years of Work

By Stephen Lepitak


Marketers have outdone themselves over the years creating intricate physical shelf displays and packaging and now it’s time to apply that same focus to the digital shelf.

BRANDSHARE FROM AMPLIFY

The Rules of Engagement When Your Customers Can’t Touch Your Packaging

Cannes Lions
Cannes Lions

Smashing Fortnite Freezers: How Wendy’s Became a Fresh Voice on Twitch

By David Cohen

chaka sobhani
Cannes Lions

Leo Burnett’s Global CCO on How Creativity Connected People Through the Pandemic

By Kyle O’Brien

twitch's adam harris
Cannes Lions

Twitch Reveals 4 Keys to Innovation in Virtual Live Entertainment

By Patrick Kulp

adweek at home panel
Cannes Lions

Creative Agency Madwell and Visible Say In-Person Events Are In Demand

By Tara Weiss

TV Upfronts
TV Upfronts

Fox Secures Low-20% CPM Hikes in Upfront ‘for the Ages’

By Jason Lynch

all american cw show
TV Upfronts

The CW Sets Its Fall Premiere Dates, Debuts First-Ever Saturday Shows Oct. 9

By Jason Lynch

disney upfront
TV Upfronts

Disney Finishes Upfront Negotiations, Landing Double-Digit CPM Increases

By Jason Lynch

nbcu upfronts
TV Upfronts

NBCUniversal Wraps ‘Strongest’ Upfront in Company History

By Jason Lynch

Social Media Week
a collage of SMWNY speakers
Social Media Week

Watch All Sessions From the 13th Annual Social Media Week

By Breana Mallamaci

tiktok cmo katie puris
Social Media Week

TikTok’s Katie Puris Talks About the Power of a Purpose-Driven Guidebook

By Nicole Sara Sivens

Fitzco's Katy Tenerovich
Social Media Week

Fitzco Used Data Collection to Combat Emotionally-Charged Misinformation

By Nicole Sara Sivens

Jennifer “JJ” Healan, vice president of U.S. marketing, brand content and engagement at McDonald’s
Social Media Week

McDonalds’ Jennifer Healan on How to Stay Relevant When Marketing Your Brand

By Nicole Sara Sivens

Promoted Content

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

Your Guide to What the Savviest Shoppers Really Want

By Honey

How to Overcome Versioning Hassles and Make Feedback Effortless

By Ziflow

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

Partner Experts

Top 5 Takeaways From Google Marketing Livestream 2021

By Jerry Dischler

How Can Brands and Retailers Prepare for the 2021 Holiday Season?

By Alicia LeBeouf

Research Shows Why Audio Advertisers Need to Diversify Their Voice Talent

By Steve Keller

Helping Protect Brands and People From Problematic Content Online

By Ram Ramanathan

Adweek Podcasts
Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: 2021’s Award Season Big Winners

By Nick Gardner

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: The 100 Most Creative Professionals in the World

By Nick Gardner

CMO Moves

Away CMO on How the Travel Brand Is Building and Maintaining Community Love

By Heide Palermo

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: Do You Know Your Sonic Brands?

By Nick Gardner

Magazine

This is a Profile
Beer, Spirits & Cannabis

Booze-Free Spirits Are Going Mainstream as Nightlife Takes on a ‘Conscious’ Vibe

By T.L. Stanley



This is a Profile
Fashion & Apparel

After Record Store Closures Caused by the Pandemic, Legacy Retailers Look to Open Shops

By Richard Collings



This is a Profile
Perspective

How a Cat in a Shark Costume Provided the Best Marketing Roomba Could’ve Hoped For

By Robert Klara



This is a Profile
Experiential

Adweek’s 2021 Experiential Awards: See All the Winners

By David Griner & Shannon Miller & T.L. Stanley


In case you missed it

This is a Profile
Programming & Performance

Rick and Morty Get Their Own Wendy’s Drink Flavors and Restaurant Pop-Up For Season 5

By Mollie Cahillane



This is a Profile
Advertising

Cat Remembers Finding Forever Home in French Animated Spot for Animal Shelter

By Brittaney Kiefer



This is a Profile
CPG & Grocery

With 135% Growth, Kroger’s Ad Business Aims to ‘Set the Bar’ for Media Accountability

By Paul Hiebert



This is a Profile
Advertising

Leaders of Wieden+Kennedy-Owned Joint Editorial Launch New Shop

By Larissa Faw


The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace
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Agencies
Leaders at Doe-Anderson
Advertising

McCann Worldgroup Leader Matt Woehrmann Joins Independent Agency Doe-Anderson

By Larissa Faw

Speakers for Brave Camp
Advertising

Nonprofit ‘Today, I’m Brave’ Invites Adland To Support Future BIPOC Creators

By Larissa Faw

Illustration representing Cannes Lions
Cannes Lions

Cannes Lions 2021 Records Decline in Entry Rates Despite Accepting 2 Years of Work

By Stephen Lepitak

Leadership & Talent

Publicis.Poke CEO Nick Farnhill Stepping Down, to Be Replaced by John Hadfield

By Brittaney Kiefer

Brand Marketing
Brand Marketing

Taj Alavi, Former Uber and Chime Exec, Is Now Global Head of Marketing at Spotify

By Kathryn Lundstrom

Billy Eichner sits on a bench holding a can of Neon Zebra
Advertising

Billy Eichner Tells Us How to ‘IRL Again’ in Campaign for PepsiCo’s Neon Zebra Mixers

By T.L. Stanley

a family reading together
Health and Wellness

Dove Campaign Celebrates the Role of Fathers and Supports Their Mental Well-being

By Stephen Lepitak

man receiving flowers
Ecommerce

British Flower Brand Wants to Normalize Men Receiving Flowers

By T.L. Stanley

Commerce
Retailing

Google’s First Permanent Retail Space Will Feature Sleek Demo Spaces and an Event Hub

By Patrick Kulp

adweek at home
Cannes Lions

How Supergoop! Is Convincing Us to Wear Sunscreen Without Rubbing It in Our Faces

By Emmy Liederman

Beer, Spirits & Cannabis

These Ads Don’t Tell You What They’re Selling, and Business Is Booming

By T.L. Stanley

man touching cooler screens screen
Retailing

Cooler Screens Rolls Out to Convenience Stores and Supermarkets Nationwide

By Patrick Kulp

CONVERGENT TV
brian fuhrer of nielsen
Streaming & OTT

Nielsen to Release Monthly Snapshot of Total TV Time

By Kelsey Sutton

jimmy kimmel la bowl
Programming & Performance

Jimmy Kimmel Lands Naming Rights to New LA Bowl College Football Bowl Game

By Jason Lynch

TV Upfronts

Fox Secures Low-20% CPM Hikes in Upfront ‘for the Ages’

By Jason Lynch

A still from the Marvel original series Loki
Streaming & OTT

Disney+ Shifts All New Original Series Releases From Fridays to Wednesdays

By Kelsey Sutton

Creativity
Skoda Robots campaign
Automotive

Robot siblings find harmony in Škoda’s ad for new electric car

By Brittaney Kiefer

Cannes Lions

Smashing Fortnite Freezers: How Wendy’s Became a Fresh Voice on Twitch

By David Cohen

chaka sobhani
Cannes Lions

Leo Burnett’s Global CCO on How Creativity Connected People Through the Pandemic

By Kyle O’Brien

Anthropomorphized burger toppings featured in Burger King's latest ad campaign
Food & Beverage

Burger King’s Grindhouse-Style Ad From Mexico Sees Preservatives Beaten, Fried and Set on Fire

By Stephen Lepitak

Inside the Brand
CMO Reboot Playbooks

Building a Movement Fueled by the Social Currency of Content

By Julian Gamboa

Innovators

How VP, Head of Harry’s Labs Is ‘Eager’ for Dynamic Post-Pandemic Consumer Behavior

By Julian Gamboa

CMO Reboot Playbooks

How to Be Intentional About the Career You Want

By Al Mannarino

CMO Reboot Playbooks

How to Translate Marketing Efforts into Business Objectives

By Al Mannarino

Media
A game of Whack-A-Mole with the G/O Media logo
Diversity, Equity and Inclusion

‘It’s Whack-a-Mole’: How The Root Is Navigating Blocklists

By Lucinda Southern

Fundraising

Instagram: How to Create a Group Fundraiser

By Brandy Shaul

Fundraising

Instagram: How to Add a Fundraiser to Your Post

By Brandy Shaul

buzzfeed tasty hamburger helper
Food & Beverage

Tasty’s Licensing Partners Sold More Than $250 Million of Branded Merchandise in 2020

By Mark Stenberg

Performance Marketing
Performance Marketing

What Does It Take to Get Consumers to Share Their Email?

By Tara Weiss

tuna fish can
Performance Marketing

How Social Listening Speaks to Brands and Improves Consumer Targeting

By Tara Weiss

Performance Marketing

Why Affiliate Marketing Is Poised to Rise as Third-Party Cookies Crumble

By Anthony Capano

person touching data screen
Performance Marketing

Why Mover Marketing Needs a Gut Renovation

By Andy Frawley

Programmatic
t-mobile logo
Ad Tech

T-Mobile Is Quietly Paving the Way for its Ad-Tech Unit

By Andrew Blustein

Illustration of the Apple and Android logos with crowns
The Future of Identity

UK Regulators Probe Mobile Dominance of Apple and Google

By Ronan Shields

Blue Kroger shopping bags
CPG & Grocery

With 135% Growth, Kroger’s Ad Business Aims to ‘Set the Bar’ for Media Accountability

By Paul Hiebert

The Google logo surrounded by smoke
Advertising

Google Commits to Opening Up Its Ad Stack, Marketers Remain Skeptical

By Lucinda Southern, Ronan Shields

Social Marketing
Platforms

L’Oreal USA Teams Up With Over 20 Pinterest Creators

By David Cohen

Platforms

Instagram Reels Ads Roll Out Globally

By David Cohen

Sports Marketing

NHL, The Action Network Reach Multiplatform Content Partnership

By David Cohen

Artificial Intelligence

Oculus From Facebook to Begin Testing In-Headset Ads

By David Cohen