Editor’s Pick Sports Marketing American Express Courts Cardholder Loyalty With Free Tennis During US Open By Jason Notte TCA Press Tour Lord of the Rings Series Team Dismisses Rivalry With Game of Thrones Prequel By Bill Bradley ADWEEK BRANDED Why Marketers Can No Longer Ignore Data Governance Neustar Fashion & Apparel Bn3th’s Vitalizing Debut Brand Campaign Celebrates the Versatility of Underwear By Sara Century Commerce Week Marrying Virtual and Digital Shopping with PacSun and Complex Networks By Alexandra Bower PARTNER EXPERT FROM GOOGLE These 3 Behaviors Set Innovative, Digital-First Leaders Apart Augmented Reality View All Augmented Reality Snap AR Has Billboard Covered for Its Lollapalooza-Themed Issue By David Cohen Augmented Reality WWE, Snapchat Team Up on SummerSlam Digital T-Shirt for Bitmoji By David Cohen Augmented Reality National Geographic Takes Instagrammers to Stonehenge via AR By David Cohen Augmented Reality Monkeypaw Productions, Universal Pictures Bring Nope AR Experience to Meta Horizon Worlds By David Cohen Commerce Week View All Commerce Week Marrying Virtual and Digital Shopping with PacSun and Complex Networks By Alexandra Bower Commerce Week The Importance of an Integrated Approach to Meet Consumer Needs By Alexandra Bower Commerce Week Scaling the Consumer Experience With Walgreens’ Tracey Brown By Alexandra Bower Commerce Week Everything You Need to Know About Shopping at Commerce Week 2022 By Breana Mallamaci Columnist Network View All Columnist Network The Streaming Ecosystem Is Changing Everything. 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Yu Performance Marketing Vote Now for Adweek’s 2022 Readers’ Choice: Best of Tech Partner Awards By Adweek Staff Retail Media The Top 5 Innovations in Retail Media Here Today (and Coming Tomorrow) By Elizabeth Marsten Programmatic View All Platforms Privacy Group Noyb Fires Off Another Round of GDPR Cookie Banner Complaints By Trishla Ostwal Media Publicis Health Media and Meta Find Legacy Interest-based Targeting Less Effective in Healthcare By Catherine Perloff The Future of Identity How Explore Georgia Finds Intrepid Travelers Without Using Cookies By Catherine Perloff Ad Tech Kargo Acquires Ziggeo to Expand Footprint Into Online Video By Catherine Perloff Social Marketing View All Chat & Messaging Google Social, Out-of-Home Campaign Tells Apple to ‘Get the Message’ By David Cohen Platforms Which Are More Effective: Native or Repurposed TikTok Ads? 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