Editor’s Pick Leadership & Talent Dentsu Creative and Global Chief Creative Officer Fred Levron Agree to Part Ways By Jameson Fleming Voice What MLB Marketing Can Learn From Fellow Sports Leagues By Britt Fero Brandshare Why Virtual Product Placement Is Set to Steal the Advertising Spotlight Ryff Data Requests for Companies to Delete People’s Data Have Soared By Trishla Ostwal Retailing Saks Live Sales Look to Fashion’s Past to Secure Its Future With Live Commerce By Jason Notte BRANDSHARE FROM CREATORIQ If You’re Going to Work With Influencers, Think Big TV Upfronts View All NewFronts IAB Reveals 2023 NewFronts Schedule With New Venue By Mollie Cahillane TV Upfronts Game Show Network and Sony Pictures Make Programming a Win-Win in Upfront By Bill Bradley TV Upfronts Disney’s Rita Ferro Is Ready for a More ‘Intimate’ Upfront By Mollie Cahillane TV Upfronts Fox News Media Focuses on Lifestyle Offerings in Upfront Pitch By Bill Bradley Augmented Reality View All Augmented Reality Snapchat: How to Use Ramadan Lenses By Brandy Shaul Augmented Reality Snapchat: How to Use the Tone Tool When Creating Snaps By Brandy Shaul Augmented Reality Snapchat: How to Take Snaps Using a Grid By Brandy Shaul Augmented Reality Denny’s Dishes Up AR Technology With Release of New Menu By Stephen Lepitak Promoted Content View All Take a Multiscreen Approach to TV By Effectv Data Collaboration Is the Catalyst for Business Transformation By LiveRamp Your Gen Z Marketing Strategy Needs AR By Caitlin Lacey, Senior Director of Product Marketing, AR Platform, Niantic Who Are the New TV Advertisers? 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By Jen Kling, Lucy Glaser Media View All Chat & Messaging Instagram: How to Use the Bloom Chat Theme By Brandy Shaul Chat & Messaging Messenger: How to Use the Bloom Chat Theme By Brandy Shaul Chat & Messaging Messenger: How to Change a Conversation’s Quick Reaction By Brandy Shaul Chat & Messaging Reddit: How to Leave a Chat on Mobile By Brandy Shaul Performance Marketing View All Brand Purpose Consumers Value Values—and Their Loyalty Depends on Them By Sai Koppala Artificial Intelligence ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs By Patrick Kulp CPG & Grocery Why Your Brand Should Pivot From DTC to Retail—and How to Do It Right By Jason Vaught Marketing and Sales Tailor Your Content, Media and Messaging With Intent Data By Jennifer Ross Programmatic View All Data Requests for Companies to Delete People’s Data Have Soared By Trishla Ostwal Artificial Intelligence AI Tools Have Publishers Fretting Over ‘Fair Use’ and Revenue Loss By Trishla Ostwal The Future of Identity Pixels Are the Next Digital Advertising Workhorse Facing Tougher FTC Scrutiny By Catherine Perloff Platforms Republican Buyers Are Enthusiastic About Getting Back on Twitter Post Its Political Ads Ban By Trishla Ostwal Social Marketing View All Augmented Reality Snapchat: How to Use Ramadan Lenses By Brandy Shaul B-to-B How Marketers Can and Should Measure Social Media ROI By Jason Notte Augmented Reality Snapchat: How to Use the Tone Tool When Creating Snaps By Brandy Shaul Chat & Messaging Instagram: How to Use the Basketball Chat Theme By Brandy Shaul
