Editor’s Pick Programming & Performance The 2020 Macy’s Thanksgiving Day Parade Will Have No Spectators—but Plenty of Advertisers By Jason Lynch Media Agency of the Year Applications Are Open for Adweek’s 2021 Media Agency of the Year By Erik Oster Cannabis Marketing In Heavyweight Move for Cannabis, Weedmaps Sponsors Mike Tyson’s Return to the Ring By T.L. Stanley Experiential Creative Agency Compound Joins Forces With Experiential Studio Helo By Ian Zelaya AdFreak For Visible, Schitt’s Creek Star Dan Levy Is Delightfully In on the Joke By Doug Zanger Latest News Diversity, Equity and Inclusion Nike Celebrates the Power of Dance and Enduring Strength of Black Women By Sara Spary First Things First Women Marketers Shatter Stereotypes; Fast Food’s Stuffing Pioneer: Tuesday’s First Things First By Jess Zafarris Marketing Innovation Amazon Can’t Deliver the Covid Vaccine—But It Is Shaping the Future of Healthcare By Lisa Lacy Data & Insights Guitar Center’s Bankruptcy Adds to Toll on Retail By Richard Collings Adapting to Crisis Adapting to Crisis YouTube Bowed Out of Its Year In Review. JibJab Said, ‘Hold My Beer’ By Kyle O’Brien Adapting to Crisis The Dodo Reimagines Experiential Franchise With Virtual Guidance for Dog Owners By Ian Zelaya Adapting to Crisis How This Agency Approaches Creative Testing During the Pandemic By Doug Zanger Adapting to Crisis How Performance Marketers Can Appeal to Millennials and Gen Z Now By Heather Fletcher Politics Programming & Performance 10 Things You Need to Know About Newsmax, the Surging Conservative News Network By A.J. Katz Politics More Than 800 Creatives Are Coming Together to Help Democrats Win Georgia’s Senate Races By Patrick Kulp Politics Joe Biden’s Approach to Chinese Tech Will Focus on US Business Interests By Scott Nover Publishing ‘The Heat Has Ratcheted Up’: What to Know About New York’s Latest Anti-SLAPP Ruling By Lucinda Southern Adweek Podcasts Adweek Podcasts Talking TV Ratings and Trump on Yeah, That’s Probably an Ad By Ko Im Podcast Listener Q&A on Yeah, That’s Probably an Ad’s 200th Episode By Ko Im C-Suite CMO Moves: SiriusXM’s Denise Karkos Shares the Importance of Putting ‘Another Single on the Board’ By Heide Palermo Adweek Podcasts Adweek Podcast: Ocean Spray’s Dreamy Timing on the Dreams TikTok By Ko Im Magazine Adweek Instagram Adweek’s Most Powerful Women in Sports: 31 MVPs Showing Brands and Fans the Way to Win By Adweek Staff Magazine How Athlete, Activist and Next-Gen Marketing Magnate Naomi Osaka Aces Her Brand Partnerships By T.L. Stanley Magazine Cable’s Holiday Marathon Programming Is Hotter Than Ever Due to the Pandemic By Jason Lynch Data Points Infographic: Consumers Prepare for a Thanksgiving Like No Other By Nicole Ortiz In case you missed it AdFreak Why Is Miller Lite’s Ad About Holiday Parties So Unnerving? Because No One in It Is Real By David Griner Digital Transformation To Compete Online, Walgreens Overhauls Its App and Loyalty Program By Richard Collings AdFreak PlayStation Brilliantly Replaced London Underground Signs With Its Controller Icons By Sara Spary Social Pro Daily Ocean Spray Continues to Make ‘Dreams’ Come True for TikTok Phenomenon Nathan Apodaca By David Cohen The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Ad of the Day These Pixar-Like Ads for Pet Food Gently Encourage Owners Not to Overfeed By Sara Spary Leadership & Talent Creative Agency Compound Joins Forces With Experiential Studio Helo By Ian Zelaya Agencies Applications Are Open for Adweek’s 2021 Media Agency of the Year By Erik Oster AdFreak For Visible, Schitt’s Creek Star Dan Levy Is Delightfully In on the Joke By Doug Zanger Brand Marketing Marketing Innovation 8 Trends Marketers Are Most Excited About Heading Into 2021 By Al Mannarino Cannabis Marketing In Heavyweight Move for Cannabis, Weedmaps Sponsors Mike Tyson’s Return to the Ring By T.L. Stanley Food & Beverage White Castle Is Hoping You’ll Slip Some Sliders Into Your Turkey This Thanksgiving By Robert Klara AdFreak Naomi Osaka Returns for Another Searing, Social Justice Ad for Beats by Dre By T.L. Stanley Creativity Politics More Than 800 Creatives Are Coming Together to Help Democrats Win Georgia’s Senate Races By Patrick Kulp Creativity Volkswagen Designed a Tiny Model of a Dealership to Promote its AR Showroom By Patrick Kulp Creativity Spot Explores the Power of Hugs, and What We Miss When We Can’t Be Close To One Another By Sara Spary Creativity Burberry Reimagines ‘Singin’ in the Rain’ in Glorious Celebration of London’s Gray, Gritty Streets By Sara Spary Digital Platforms Heineken, Tastemade, Pinterest Team Up on Holiday Hacks Video Series By David Cohen Platforms TikTok, Elton John AIDS Foundation Join Forces for World AIDS Day By David Cohen Platforms Waze to Add SMBs’ Info to Maps Prior to Small Business Saturday By David Cohen Adapting to Crisis YouTube Bowed Out of Its Year In Review. JibJab Said, ‘Hold My Beer’ By Kyle O’Brien Inside the Brand Sephora CMO Defying Tenure Odds Through C-Suite Collaboration By Nadine Dietz Waleed Elgindy’s Untraditional Career Path Led Him to his Purpose and Leadership Style By Ro Kalonaros Christine Fruechte on Her Climb Upwards at Colle McVoy and Picking Up Life Lessons Along the Way By Luz Corona TRUFF Co-founders on Launching a Community-driven CPG Brand By Nick Gardner Media Media Several Top Journalists Are Suddenly on the Move, Placing Digital Media Businesses at a Crossroads By Scott Nover Sports Marketing Industry Titans Sponsor Students for Brandweek Sports Marketing Summit By Kaila Mathis Platforms LinkedIn: How to Stop LinkedIn From Personalizing Ads Based on Your Location By Brandy Shaul Platforms LinkedIn: How to Stop LinkedIn From Personalizing Ads Based on Your Connections By Brandy Shaul Performance Marketing Performance Marketing 4 Things to Know Before Advertising on Walmart and Amazon By Himanshu Jain Customer Experience Want to Find Customers Online? Here’s How They’re Searching for You By Heather Fletcher Performance Marketing How AI Tools at Mailchimp Could Help Market Smaller Businesses By Patrick Kulp First Things First Ready for Super Bowl Weeknd?; Penn Station Gets Manscaped: Friday’s First Things First By Jess Zafarris Programmatic Programmatic AppsFlyer, Valued at $2 Billion, Raises Funds From Salesforce By Andrew Blustein Platforms LinkedIn Provides a Peek at the Inner Workings of Its Ads Auction Process By David Cohen Voice What Brands Can Do With Search Until TV Provides Better Measurement By Brian Sheehan Programmatic Ad Tech Needs More Women at the Top By Gila Wilensky TV / STREAMING Programming & Performance The 2020 Macy’s Thanksgiving Day Parade Will Have No Spectators—but Plenty of Advertisers By Jason Lynch Streaming & OTT HBO Max Will Binge-Release Remainder of Drama ‘Industry’ Over Thanksgiving Weekend By Kelsey Sutton Programming & Performance 10 Things You Need to Know About Newsmax, the Surging Conservative News Network By A.J. Katz Streaming & OTT NBCUniversal Expands Today Show’s Shoppable Franchise to Peacock By Kelsey Sutton
