Editor’s Pick Publishing ‘Retreating to the Core:’ How 10 CROs Are Navigating Advertising Uncertainty By Mark Stenberg Emerging Tech Dentsu’s New Service Will Help Brands Build Virtual Influencers By Patrick Kulp Partner Expert Looking for Maximum ROI? Develop a Precision Marketing Strategy Tag Sports Marketing ‘Racing and Reason’ Will Drive Success for Sustainable Racing Series Formula E By Stephen Lepitak Food & Beverage McDonald’s Asked Food Bloggers to Decide on the Taste of a Special Regional Burger By Brittaney Kiefer PARTNER EXPERT FROM AMOBEE Why Viewer Experience Weighs More Than Impressions in 2022 Augmented Reality View All Platforms Carhartt Teams Up With Snap to Outfit Bitmoji in Workwear By David Cohen Augmented Reality Meta Rolls Out Horizon Worlds in France, Spain By David Cohen Augmented Reality Snap AR Has Billboard Covered for Its Lollapalooza-Themed Issue By David Cohen Augmented Reality WWE, Snapchat Team Up on SummerSlam Digital T-Shirt for Bitmoji By David Cohen Commerce Week View All Commerce Week What’s in Store for the Future of Buy Now, Pay Later? By Alexandra Bower Commerce Week Intersecting Sustainability and Accessible Shopping By Alexandra Bower Commerce Week The Role of Authentic Leadership in Driving Culture With Fabletics By Alexandra Bower Commerce Week Video: Adweek’s Commerce Week 2022 Highlights By David Song Columnist Network View All Columnist Network As Consumers Enter a ‘Scarcity Mindset,’ Address Negativity Head-On By Jake McKenzie Columnist Network The Streaming Ecosystem Is Changing Everything. Where Do We Go From Here? By Anjali Midha Columnist Network 4 Music Trends That Defined the Second Quarter of 2022 By Jesse Kirshbaum, Clayton Durant Columnist Network Think Beyond Basic Identities For A More Inclusive Advertising Approach By Charles Cantu Promoted Content View All Are You Advertising With Integrity? By Connatix What Can You Do to Meet Shoppers’ Desire for a Better Overall Experience? By Jane Butler, Managing Director, Google The New Golden Age of Television Advertising By MNTN The Commerce Trends Transforming Marketing By PayPal Partner Experts View All Make Your Business Resilient With First-Party Data By Hailey Miller 3 Ways Next-Gen Leaders Embrace Uncertainty and Drive Digital Transformation By Courtney Rose What Does the Toothpick Rule Have to Do With Marketing Measurement Strategies? By Neil Hoyne More Football Fans Than Ever Are Streaming Games and Here’s How to Reach Them By Danielle Carney Microlearning View All Organize and Leverage Your Measurement Toolbox Subscriber Onboarding and Engagement Done Right Why Marketers Need Collaborative Work Management How to Use Video at Every Stage of the Customer Journey Adweek Podcasts View All Adweek Podcasts The Speed of Culture: Transforming the Way of Work By Al Mannarino, Adweek Staff Adweek Podcasts Brave Commerce Podcast: Cindy Gallop on Breaking Down Perception Barriers By Al Mannarino Adweek Podcasts Adweek Podcast: It’s a Bird! It’s a Plane! It’s Culture-Forward Advertising! By Al Mannarino Adweek Podcasts To Dine For Podcast: Christina Milian, Co-Founder of Beignet Box By Al Mannarino Magazine Adweek Podcast of the Year Awards How Maejor Frequency Made a Winning Podcast by Listening to the Universe By Catherine Perloff Adweek Podcast of the Year Awards See All the 2022 Adweek Podcast of the Year Awards Winners By Kennyatta Collins Audio & Podcasting Spotify Revolutionized Podcasting. Can It Do the Same for Podcast Ads? By Mark Stenberg Data Points Infographic: An Inside Look at How Marketers Use Influencers By Eva Kis In case you missed it Health and Wellness Christopher Meloni Bares All in Maximum Effort’s Latest Peloton Ad By Natalie Venegas Programming & Performance Disney’s Trade Desk Partnership Leads Advertisers Into a Post-Cookie World By Bill Bradley AdFreak Heinz Makes a Snack for Ketchup Lovers Looking to Nosh on More Sauce: Spoon Friez By Shannon Miller Voice Bigger Than the Box Office: The Rise of Minions Marketing By Jen Kling The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All The Future of Agencies Crossmedia Invests in Its ‘Work Anywhere’ Policy by Sending Employees on Group Vacations By Olivia Morley Media Agencies Publicis Nabs a Bulk of Mondelez’s Global Media Business By Jameson Fleming, Olivia Morley Sustainability This Study Shows Gen Z Doesn’t Live Up to Its Reputation on Valuing Brand Purpose and Sustainability By Emmy Liederman Agency of the Year Submissions Are Now Open for Adweek’s Agency of the Year By Jameson Fleming Brand Marketing View All Sports Marketing ‘Racing and Reason’ Will Drive Success for Sustainable Racing Series Formula E By Stephen Lepitak Commerce Week The Role of Authentic Leadership in Driving Culture With Fabletics By Alexandra Bower Voice Covid Already Taught Us—Brand Silence in a Health Crisis Fails Communities By Casey Campbell Voice Purpose Strategy Will Future-Proof Your Brand Through Economic Downturn By Jacqueline Babb Commerce View All Ecommerce TikTok Unveils Shopping Ads Suite of 3 Commerce Products By David Cohen Emerging Tech Dentsu’s New Service Will Help Brands Build Virtual Influencers By Patrick Kulp Commerce Week What’s in Store for the Future of Buy Now, Pay Later? By Alexandra Bower Commerce Week Intersecting Sustainability and Accessible Shopping By Alexandra Bower CONVERGENT TV View All Programming & Performance CNBC Chairman Mark Hoffman Steps Down After 17 Years in Charge By A.J. Katz Measurement Nielsen Strikes Measurement Deal With Amazon for Thursday Night Football By Mollie Cahillane Streaming & OTT Paramount+ Joins Walmart’s Membership Program in Effort to Boost Subscriber Numbers By Mollie Cahillane Programming & Performance Nexstar Announces Agreement to Acquire The CW By Bill Bradley Creativity View All Travel & Transportation United Airlines Turns the ‘Skip Ad’ Button Into a Plug for Its On-Demand Customer Service By Rebecca Theodore-Vachon Sustainability These Striking Nature Ads Call Out Mercedes-Benz for ‘Greenwashing 101’ By Rebecca Stewart Food & Beverage McDonald’s Asked Food Bloggers to Decide on the Taste of a Special Regional Burger By Brittaney Kiefer AdFreak Marie Kondo and Keegan-Michael Key Spark Joy and Extra Storage Space in Google One Ad By Shannon Miller Inside the Brand View All Commerce Week How New Balance Became a Legacy Disruptor By Alexandra Bower Commerce Week How Rent the Runway Prioritizes Access Over Excess By Alexandra Bower Commerce Week The Secret Sauce of Shake Shack’s Purpose-Driven Marketing By Alexandra Bower Commerce Week In the Sustainable Spotlight With REI and Philips By Alexandra Bower Media View All Publishing ‘Retreating to the Core’: How 10 CROs Are Navigating Advertising Uncertainty By Mark Stenberg Platforms Add Yours Sticker Comes to Reels on Facebook, Instagram By David Cohen Chat & Messaging Snapchat: How to Sign Up for Snapchat+ By Brandy Shaul Augmented Reality Meta Rolls Out Horizon Worlds in France, Spain By David Cohen Performance Marketing View All Platforms Twitter Debuts Twitter Pixel, Conversions API, App Purchase Optimization By David Cohen Email Marketing Newsletter Strategy Is Content Strategy By Jason Schulweis Customer Acquisition Begin With the End: Reverse Engineering a More Personal Brand Experience By Lance Porigow Data Not All Customer Data Is Equally Valuable By Stephen H. Yu Programmatic View All Diversity, Equity and Inclusion Meta Details Plans to Comply With DOJ Settlement Over HUD Discrimination Complaint By David Cohen Platforms Smaller Advertisers More at Risk as Facebook Works to Delete Hate Speech By Trishla Ostwal Platforms Privacy Group Noyb Fires Off Another Round of GDPR Cookie Banner Complaints By Trishla Ostwal Media Publicis Health Media and Meta Find Legacy Interest-based Targeting Less Effective in Healthcare By Catherine Perloff Social Marketing View All Streaming & OTT Carl’s Jr., Hardee’s to Twitch Viewers: ‘Create Your Happy’ By David Cohen Platforms Urban Decay Kicks Off Pinterest Campaign to Back New Naked Mini Palette Eyeshadow By David Cohen Platforms Carhartt Teams Up With Snap to Outfit Bitmoji in Workwear By David Cohen Streaming & OTT Kellogg’s Frosted Flakes Brings Tony the Tiger to Twitch By David Cohen
