BRANDWEEKThese 10 Comeback Brands Maximized Their Moment and Recaptured Their Cool FactorHow Away Shook Up the Sleepy Luggage Market With a Simple, Colorful Carry-Onby Robert KlaraTake a Tour of Target's Redesigned Store of the Futureby Katie RichardsThe Marketing Geniuses Behind Burger King and Anheuser-Busch Reveal Their Trade Secrets, to Each Otherby Kristina MonllosEditors' Letter: Our Coverage of Brands Has Never Been More Interesting, or Importantby Kristina MonllosEDITOR'S PICKSRemember When Taco Bell Bought the Liberty Bell? No? Better Watch Thisby Robert KlaraRemember When Taco Bell Bought the Liberty Bell? No? Better Watch Thisby Robert KlaraRemember When Taco Bell Bought the Liberty Bell? No? Better Watch Thisby Robert KlaraRemember When Taco Bell Bought the Liberty Bell? No? Better Watch Thisby Robert KlaraLeadership & TalentUnder Armour Names Tommy Hilfiger Veteran as Its New CMOby Patrick CoffeeAgencies2 Creatives Send Soap Gift Boxes to NRA-Backed Senators With Ominous 'Blood on Your Hands' Messagingby Erik OsterPerspectiveThe Skin Cream That Celebrities Swear by Was Created by a Nurse Nearly 90 Years Agoby Robert KlaraBrand MarketingTake a Peek Inside Denny's New Mammoth Rolling Restaurantby Robert KlaraCan CBS Make Murphy Brown a Hit, Again?The sitcom could face a tougher path than other successful ’90s revivals like Roseanne and Will & Grace.After Avoiding the Sophomore Slump, This Is Us Is NBC’s Best Hope to Maintain Its Demo LeadThe network didn’t consider relocating the show to Thursday, as it almost did last year.Ryan Reynolds Launches Gin Partnership With Richard Branson, Who Immediately Regrets ItSalesforce’s Latest Product Aims to Create a Complete Customer Profile for CompaniesContent Moderators Are Suing Facebook for Not Properly Protecting Them From Mental TraumaGot Drugs? You Can Trade Them for Designer Clothes at This Brand's Pop-Up ShopThis Designer Rejected a 6-Figure Salary at Apple to Become Partner at Age 25Netflix Is Releasing Season 2 of Making a Murderer Next MonthPartners in Crime Leans on Freelancers to Shake Up Agency-Client RelationshipsPopular Now1 Ryan Reynolds Launches Gin Partnership With Richard Branson, Who Immediately Regrets It2 Under Armour Names Tommy Hilfiger Veteran as Its New CMO3 These 10 Comeback Brands Maximized Their Moment and Recaptured Their Cool Factor4 This Designer Rejected a 6-Figure Salary at Apple to Become Partner at Age 255 Shops Are Increasingly Pivoting to Production as the Race to Make Faster, Cheaper Content Heats UpRyan Reynolds Launches Gin Partnership With Richard Branson, Who Immediately Regrets ItSalesforce’s Latest Product Aims to Create a Complete Customer Profile for CompaniesContent Moderators Are Suing Facebook for Not Properly Protecting Them From Mental TraumaGot Drugs? You Can Trade Them for Designer Clothes at This Brand's Pop-Up ShopThis Designer Rejected a 6-Figure Salary at Apple to Become Partner at Age 25Netflix Is Releasing Season 2 of Making a Murderer Next MonthPartners in Crime Leans on Freelancers to Shake Up Agency-Client RelationshipsThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekBrand MarketingKevin Hart Just Might Be the Hardest-Working Man in Brandingby Kristina MonllosAgenciesShops Are Increasingly Pivoting to Production as the Race to Make Faster, Cheaper Content Heats Upby Patrick CoffeeBrand MarketingHow Do Brands Respond to Periods of Uncertainty? By Going Metaby Katie RichardsData & InsightsInfographic: In a Screen-Filled World, Word of Mouth Is Still Keyby Sammy NickallsProgrammaticPublishers & PlatformsSmall Businesses Can Now Create Pinterest 'Shop the Look' Pins With New Self-Service Toolby David CohenAd Tech & Mar TechAdobe and Salesforce Up Their Mar-Tech Arms Race With Their Recent Product Launchesby Ronan ShieldsAd Tech & Mar Tech4 Key Takeaways We Learned in Ad Tech Last Weekby Ronan ShieldsSocial Pro DailyFacebook Extended Its Ad Breaks Video Monetization Options to More Languages and Countriesby David CohenView more all coverage >Nike and Colin KaepernickThe latest on 2018's most talked about adThe latest on 2018's most talked about adHow Nike's Colin Kaepernick Ad Looks to Democrats and Republicans Based on Neuroscienceby Marty SwantOn the Adweek Podcast: The Ad That Changed 2018by Aneya FernandoDespite Initial Blowback for Its Controversial Kaepernick Ad, Nike's Sales and Stock Increaseby Diana PearlAs Nike Controls the Conversation With Its Kaepernick Ad, the NFL Must Decide What It Stands Forby Diana PearlView more all coverage >Digital Transformation PlaybookIN PARTNERSHIP WITHInfographic: Has Mar Tech Paid Off for Marketers?by Erik Wander5 Rules for Creating a Compelling User Experience for Your Customersby Dan Tynan5 Ways to Humanize Platforms and Develop a Deeper Connection With Consumersby Deb CorraoWhy User Experience Design Is So Hard for Brands to Get Rightby Dan TynanView more in Digital Transformation >Streaming in a Connected WorldIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsCreativityRyan Reynolds' Snarky Out-of-Office Emails Are So Popular, They Melted His Gin Brand's Serversby David GrinerAgenciesPapa John's Founder Creates Website Begging Employees to Help Save 'Our Life's Work'by Lindsay RittenhouseAdFreakIf You Click on the Idiotic Offer in Snickers' New Banner Ad, the Brand Asks If You're OKby David GrinerAd of the DayLin-Manuel Miranda Takes You on a Very Personal Neighborhood Tour in AmEx's New Adby Gabriel BeltroneBrand MarketingOMG, Can P&G Literally Trademark LOL? WTF!by Lindsay RittenhouseAgenciesLand O'Lakes Spotlights Female Farmers in Its Feminist Reimagining of 'Old MacDonald Had a Farm'by Lindsay RittenhouseAdFreakThe Last Blockbuster Standing Now Has a Craft Beer Brewed in Its Honorby Doug ZangerAd of the DaySerena Williams' 'Voice of Belief' Sets the Tone in Poignant Nike U.S. Open Adby Erik OsterGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramHere's the Toys R Us Rebranding That Never Saw the Light of DayAgenciesLeadership & TalentPartners in Crime Leans on Freelancers to Shake Up Agency-Client Relationshipsby Diana PearlAgenciesWunderman Acquires Majority Stake in Marketing Technology Performance Company Emarkby Erik OsterMullenLowe Names New Chief Strategy Officer of U.S. NetworkOgilvy Looks to the Future as It Celebrates Its 70th AnniversaryShops Are Increasingly Pivoting to Production as the Race to Make Faster, Cheaper Content Heats Up5 Steps Toward Reinventing Your Agency and Becoming Full ServiceAmtrak Selects Y&R-Led WPP Team as Agency of Record4A's Advertiser Protection Bureau Introduces Resources for Stronger Ad Buying GuidelinesView more in Agencies >Brand MarketingLeadership & TalentUnder Armour Names Tommy Hilfiger Veteran as Its New CMOby Patrick CoffeeVoiceHow the New Era of Marketing Is Shepherded In as Digital and OOH Collideby Dave EtheringtonTake a Peek Inside Denny's New Mammoth Rolling RestaurantRemember When Taco Bell Bought the Liberty Bell? No? Better Watch ThisThe Skin Cream That Celebrities Swear by Was Created by a Nurse Nearly 90 Years AgoIn New Campaign, Levi's Becomes the Latest Brand to Urge Americans to VoteChipotle Keeps It 'Real' With New Campaign and Social Effort Highlighting All 51 IngredientsWhy Weight Watchers Is Shedding the Baggage of an Old NameView more in Brand Marketing >CreativityVoice4 Ways AI Will Help Overwhelmed Designers Refocus Their Energy on Creativityby Steven Bennett-DayAdFreakGot Drugs? You Can Trade Them for Designer Clothes at This Brand's Pop-Up Shopby Amy CorrRyan Reynolds Launches Gin Partnership With Richard Branson, Who Immediately Regrets ItThis Designer Rejected a 6-Figure Salary at Apple to Become Partner at Age 25IHOP Created a Pumpkin Pancake Beer, Literally Infused With Buttermilk Pancake MixGun Control Activists Hope This Startling Statue Will Help Drive Change on Election DayThese Guerrilla Posters in NYC Subway Stations Highlight Incidents of Racism at Each StopGrab a Tissue. This Lovely Ad About a Son's Loyalty Is a Powerful Homage to GratitudeView more in Creativity >DigitalVoiceIt's Time for Marketers to Get a Fresh Perspective on What Native Advertising Can Beby Ben YoungSocial Pro DailyFacebook Continued to Be the Top Media Source for App Marketers in the First Half of 2018by Brandy ShaulSalesforce’s Latest Product Aims to Create a Complete Customer Profile for CompaniesContent Moderators Are Suing Facebook for Not Properly Protecting Them From Mental Trauma4 Ways Marketers Can Achieve Personalization at ScaleTwitter Is Doing Its Part to Get Out the Vote in the U.S.Google Releases Proposed Privacy Framework in Advance of Senate Committee HearingWalmart Is Putting Lettuce on the BlockchainView more in Digital >TV / VideoStreaming in a Connected WorldNetflix Is Releasing Season 2 of Making a Murderer Next Monthby Jason LynchProgramming & PerformanceAfter Avoiding the Sophomore Slump, This Is Us Is NBC’s Best Hope to Maintain Its Demo Leadby Jason LynchHow Streaming Services Like Showtime and Hulu Combat Subscriber ChurnCan CBS Make Murphy Brown a Hit, Again?Robert Greenblatt’s Parting Thoughts on NBC, This Is Us and Rescuing Brooklyn Nine-NineRobert Greenblatt Exits as NBC Entertainment Chief; George Cheeks and Paul Telegdy Take OverHere Are the New Fall Broadcast Shows That Buyers Love—and Hate—the MostHearst Releases New Marketplace for Connected TV AdvertisingView more in TV / Video >Burberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here's What We Got