EDITOR'S PICKSHow Putting Women in Leadership Positions Changed Our Agency for the Betterby Derek RobsonHow Putting Women in Leadership Positions Changed Our Agency for the Betterby Derek RobsonHow Putting Women in Leadership Positions Changed Our Agency for the Betterby Derek RobsonHow Putting Women in Leadership Positions Changed Our Agency for the Betterby Derek RobsonBrandweekHow Lufthansa’s Marketing Chief Is Taking Air Travel to New Heightsby Stephanie PaterikRetailGap’s Sweet Holiday Campaign Follows the Bond Between a Mother and Sonby Minda SmileyRetailAlibaba Hits $38.4 Billion on Singles Day 2019by Lisa LacyBrandweekMusa Tariq on Why He Left Ford and Landed at Airbnbby Ryan BarwickThe Biggest Takeaways From BrandweekAt the second annual Brandweek event, brand marketers gathered to discuss some of the leading trends in the industry.Digital Media’s Future Lies Beyond Ads and With Direct Consumer RevenueSuccesful media companies diversified away from an advertising-based model in favor of building out direct consumer revenue lines.On the Adweek Podcast: For Brands, Authenticity Is the New BlackViacomCBS Consolidates Network Leadership in Pre-Merger ShakeupHow Motherhood Helped Enhance My Experience as a Marketing VPThe Weather Channel App Can Now Forecast Your Flu RiskIkea’s Holiday Rap; Grading Facebook’s Wordmark: Monday’s First Things FirstDesigners Side-Eye Facebook’s New Corporate LogoThese 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent YearsPopular Now1 One of the Best Holiday Ads in Years Just Kicked Off Christmas Season2 This 30-Year Love Story Is a Powerful Journey3 Ikea’s First UK Holiday Ad Is a Hilarious Rap About How Your Apartment Is Crap4 The Future of Digital Media Has to Go Beyond Ads5 These 6 Ads Get Multicultural Marketing RightOn the Adweek Podcast: For Brands, Authenticity Is the New BlackViacomCBS Consolidates Network Leadership in Pre-Merger ShakeupHow Motherhood Helped Enhance My Experience as a Marketing VPThe Weather Channel App Can Now Forecast Your Flu RiskIkea’s Holiday Rap; Grading Facebook’s Wordmark: Monday’s First Things FirstDesigners Side-Eye Facebook’s New Corporate LogoThese 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent YearsBrandweek Read more >BrandweekEA Banned 50,000 User Accounts For Hate Speechby Chris AriensBrandweekHow Lufthansa’s Marketing Chief Is Taking Air Travel to New Heightsby Stephanie PaterikBrandweekMusa Tariq on Why He Left Ford and Landed at Airbnbby Ryan BarwickAdweek PodcastsOn the Adweek Podcast: For Brands, Authenticity Is the New Blackby Chris Ariens40 Years BoldHighlights and head-scratchers from four decades of Adweek Read more >Highlights and head-scratchers from four decades of AdweekThe Most Fascinating Spokespeople of the Last 40 Yearsby Robert KlaraExecs From P&G, Citi and Verizon on the Evolution of Adweekby Chris AriensThe Champions of Diversity and Inclusion on What Adweek Has Meant to Themby Chris AriensThese 5 Pre-Internet Technologies Revolutionized How We Eat, Shop and Liveby Robert KlaraThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekBrand GeniusAdweek’s 10 Brand Genius Honorees Don’t Know the Meaning of ‘Status Quo’by Adweek StaffBrand GeniusChrissy Teigen May Just Be Adweek’s Most Unexpected 2019 Brand Visionaryby T.L. StanleyBrand GeniusHow Stand Up To Cancer Won Over Big Celebs, Important Brands and the Medical Communityby Diana PearlVoiceBrands Need to Trust Creative Agencies Like They Do Consultanciesby Andrew SwinandIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsSocial Pro DailyFacebook Introduces a Military and Veterans Hubby David CohenRebrandsDesigners Side-Eye Facebook’s New Corporate Logoby Minda SmileyBrandweekGap Is Spotlighting Yesterday’s Classics in Hopes of Driving Tomorrow’s Salesby Robert KlaraVoiceMillennial Designers Are Bypassing Agency Life for These 3 Major Reasonsby Pamela WebberBrandweekChrissy Teigen Is Recording a Song With John Legend (and 6 Other Tidbits From Brandweek)by Diana PearlProgramming & PerformanceFrom Disney+ to HBO Max, Streaming Services Are Sprinting to Scale Upby Kelsey SuttonAgenciesWho Came Out on Top in the Disney Media Review?by Erik OsterAd of the DayTwitter’s New Ads Have Some Fun With the Fact That Users Can’t Stop Lookingby David GrinerGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramIkea’s First UK Holiday Ad Is a Hilarious Rap About How Your Apartment Is Crap AgenciesLeadership & TalentSid Lee Hires First Chief Creative Officer for the USby Minda SmileyAgenciesMarks & Spencer Makes Christmas Sweaters Cool With a ’90s Anthemby Erik OsterThis Breathtaking Ad Shows the Evolution of a Powerful, Decades-Long Love AffairEven the Most Awkward Holiday Moments Are Comfortable in Bombas SocksHow Putting Women in Leadership Positions Changed Our Agency for the BetterHow Motherhood Helped Enhance My Experience as a Marketing VPThese 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent YearsNivea Chooses Publicis Groupe to Help Transform 107-Year-Old BrandView more in Agencies >Brand MarketingBrandweekEA Banned 50,000 User Accounts For Hate Speechby Chris AriensBrandweekHow Lufthansa’s Marketing Chief Is Taking Air Travel to New Heightsby Stephanie PaterikMusa Tariq on Why He Left Ford and Landed at AirbnbConsumers Worldwide Are Eating More Snacks Than MealsOn the Adweek Podcast: For Brands, Authenticity Is the New BlackThe Biggest Takeaways From BrandweekThe NCAA Compensating Players Was a PR StuntReebok Refreshes Iconic Vector Logo, Sidelines Red Delta SymbolView more in Brand Marketing >Inside the BrandA community for marketers to learn, grow and be inspiredA community for marketers to learn, grow and be inspired eBay and Intuit CMOs Talk Personalized Performance by Nadine Dietz Target’s Rick Gomez and Viacom’s Pam Kaufman on Pushing D&I Forward Through Pushback by Nadine Dietz From Wall Street to Fashion to Tech, How The Trade Desk CMO Stays on the Cutting Edge by Nadine Dietz Flighthouse’s Jacob Pace On Monetizing Music And Mastering TikTok by Nick Gardner View more >CreativityAdFreakIkea’s First UK Holiday Ad Is a Hilarious Rap About How Your Apartment Is Crapby David GrinerOutdoorFor His Dark Materials, BBC Creative Made a Lifelike Billboard That Breathes Steamby David Griner2 of Today’s Spec Ad Masters Crafted a Lovely, Official Spot for MercedesHere’s How You Write Ads for a Book About Writing AdsDemonic Designers Have Created Hellvetica, a Typeface of TormentCelebrating Creativity at Media Plan Of the YearBulleit’s 3D-Printed Sneakers Show What May Be the Future of ShoemakingAn AI’s ‘Dreams’ Become an Immersive Art Exhibit That Reimagines New YorkView more in Creativity >DigitalSocial Pro DailyWarner Bros. Adds an AR Component to the YouTube Trailer for Scoob!by David CohenSocial Pro DailyTwitter Releases Its Draft of Potential Rules Covering Deepfakesby David CohenApps From the Facebook NPE Team Begin Surfacing, but Not in the U.S.Amazon Has a New Kind of Grocery Store Coming in 2020Staffers Across Hearst Magazines Move to UnionizeFacebook Will Hide U.K. Election Posts Flagged by Fact-Checkers Behind Grey ScreenYouTube Revamps Its Homepage for Desktop and TabletsDigital Media’s Future Lies Beyond Ads and With Direct Consumer RevenueView more in Digital >ProgrammaticVoiceBeyond Transparency, It’s Time to Start Maximizing Capabilityby Wayne BlodwellProgramming & PerformanceStartup Octopus Raises $10 Million to Bring Backseat Games to Ride-Sharing Servicesby Patrick KulpProgrammaticDoubleVerify Buys Ad-Juster to Launch Sell-Side Offeringby Ronan ShieldsAd Tech & Mar Tech‘Client Demand’ Leads MediaMath to Integrate With LiveRampby Ronan ShieldsView more all coverage >TV / VideoProgramming & PerformanceABC Will Stop Reporting Live-Plus-Same-Day Ratingsby Jason LynchPublishers & PlatformsVox Media Expands Into OTT With Eater Channelby Sara JerdeViacomCBS Consolidates Network Leadership in Pre-Merger ShakeupPop TV’s Schitt’s Creek Pop-Up Adds Tickets Thanks to State FarmFX Shows Are Coming to Hulu Beginning in 2020Nielsen Will Split Into Two Companies Following Strategic ReviewABC Entertainment’s Chief Wants to Change How TV Success Is MeasuredWhere Apple TV+ and Disney+ Are Likely to Outperform One AnotherView more in TV / Video >