Editor’s Pick

AdFreak

Ryan Reynolds’ Voice Outperforms His Face in Ads

By David Griner

Viral Marketing

How Nestlé and Wunderman Thompson Australia Sparked a Viral Brand Moment on TikTok

By Emmy Liederman

Intent-Based Advertising Is the Future of a Cookieless World

NewProgrammatic

Best Buy’s Home Experts Are the Stars of Its Fall Campaign

By Richard Collings

The Shopper Personas of Today: What to Know Ahead of the Holiday Season

By Udayan Bose

TV marketers are pivoting from demographic targeting to more advanced audience-based buying.

BRANDSHARE FROM XANDR

It’s Time to Make Linear TV Attribution Less Complex

Food & Beverage

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Heinz Doesn’t Mean Beans and Gorillas Don’t Sell Chocolate

By Amy Williams

Ferrero Hands $350 Million Media Duties Across China, Italy, UK and Ireland to Publicis

By Stephen Lepitak

Food & Beverage

Blake Lively, Actor and Teetotaler, Debuts a Line of Mixers to Enjoy With or Without Booze

By T.L. Stanley

Plant-Based Products

Impossible Foods Debuts a Plant-Based Pork for Those Who’d Rather Pass on Pig

By T.L. Stanley

Gaming

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Riot Games on How Fandom Can Guide Marketing Strategy

By Rafael Canton

To Be King of Candy Crush, You’ll Have to Get Through Khloé Kardashian

Watch the First Elevate: Mobile Gaming Summit

By Breana Mallamaci

Ryan Reynolds and Rob McElhenney Announce Wrexham Will Be in EA’s FIFA 22. But Where?

By Stephen Lepitak

Brandweek

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Oracle and Red Bull Racing Are Redefining Fan Experiences

By Alexandra Carter

How to Take Charge of Your Brand With a Balanced Marketing Strategy

By Alexandra Carter

How Ben & Jerry’s Created Its Purpose-Driven Legacy

By Alexandra Carter

Reimagining Brand Loyalty and Value in the Digital Age With Petco’s Tariq Hassan

By Alexandra Carter

Promoted Content

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15th Annual ADCOLOR Awards: Honoring the DEI Champions Who Go Above and Beyond

By Adweek Content Studio

Dealing With Data Depreciation the Right Way

When Marketing Goes Haywire

Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ

Partner Experts

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How a Top Audio Ad Producer Is Taking on Equitable Voice Casting

By Roger Sho Gehrmann

3 Challenges to Improving Personalized Experiences and Engagement

By Adrienne Beck

Who Are Connected Consumers and How Can You Engage and Delight Them?

Gumtree Embraced What People Really Thought of Its Re-commerce Site and Turned It Into Creative Gold

By Ross Jauncey

Microlearning

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Mastering the Art and Science of Subscriber Care

How to Use Video at Every Stage of the Customer Journey

The Keys to Building Your Customer Identity Framework

Why Marketers Need Collaborative Work Management

Adweek Podcasts

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Adweek Podcasts

Adweek Podcast: Celebrating Hispanic Heritage Month

By Nick Gardner

Metaverse Marketing Podcast

Adweek’s New Original Podcast — Metaverse Marketing

By Nick Gardner

Adweek Podcasts

Adweek Podcast: The Little Lad Who Loves Berries and Cream

By Nick Gardner

Adweek Podcasts

Adweek Podcast: Honoring The Trevor Project

By Nick Gardner

Magazine

Awards & Honors

How Daniel Dae Kim Became America’s Conscience

By Shannon Miller

How the Digital Industry Plans to Woo Traditional TV Ad Dollars

By Ronan Shields

Streaming & OTT

Streamers Won Over Viewers During the Pandemic. Now They’ve Got to Keep Them

By Kelsey Sutton

This Cultural Moment Is Right for the Emergence of an LGBTQ+ Agency Leader

By Graham Nolan

In case you missed it

Creative Disruption

The Origin Story of the Little Lad Who Loves Berries and Cream

By David Griner

Steve From Blue’s Clues Just Gave Us All a Masterclass in Empathy Marketing

By Pat Timmons

Serena Williams Becomes Wonder Woman in DirecTV Stream’s Fun Mashup Ad

By T.L. Stanley

WPP Wins Unilever’s $3.3 Billion Media Review

By Stephen Lepitak

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

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Ryan Reynolds’ Voice Outperforms His Face in Ads

By David Griner

Viral Marketing

How Nestlé and Wunderman Thompson Australia Sparked a Viral Brand Moment on TikTok

By Emmy Liederman

MediaCom Wins $800 Million Bayer Global Media Account

By Kyle O’Brien

Leadership & Talent

What is Threatening the World’s Top Ad Schools?

By Brittaney Kiefer

Brand Marketing

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Health and Wellness

Here’s Why The Pill Club Placed a Uterus Vending Machine in NYC

By Sara Century

Oracle and Red Bull Racing Are Redefining Fan Experiences

By Alexandra Carter

Fenty Gets Experiential With ‘Savage in the Streets’ Event

By Leslie Blount

How to Take Charge of Your Brand With a Balanced Marketing Strategy

By Alexandra Carter

Commerce

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The Shopper Personas of Today: What to Know Ahead of the Holiday Season

Cleancult Secures $25 Million to Help Spread the Gospel of Zero Waste

By Paul Hiebert

This Young Initiative Aims to Make Reusable Consumer Goods Mainstream

By Paul Hiebert

Amazon Is Nixing Free Grocery Delivery at Whole Foods

By Patrick Kulp

CONVERGENT TV

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Leadership & Talent

AMC Networks COO Ed Carroll Stepping Down After 34 Years

By Mollie Cahillane

Streaming & OTT

Hulu Subscribers Get 6 Free Months of Uber Eats Pass in New Partnership

By Mollie Cahillane

Streaming & OTT

Amazon Prime Video Is ‘the Future of Football’ in New Thursday Night Football Spot

By Mollie Cahillane

ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

Creativity

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This Insurance Company Is Actively Encouraging Students to Make Stupid Decisions

By Brittaney Kiefer

British Retailer B&Q Wants People to Decorate and ‘Choose Change’ to Improve Their Lives

By Stephen Lepitak

This TikToker Gave Brands the Refresh They Didn’t Know They Needed

By Jeeves Williams

Challenger Brands

Social Media’s Favorite Hot Sauce Brand Is Starting a Friendly Food Fight in Philly

By Emmy Liederman

Inside the Brand

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Business of Marketing

Snap Is Letting Brands Step Into a New Creative Reality With AR

By Al Mannarino

Could You be Curated by Kohl’s? The Retailer Wants to be Your Digital Personal Shopper

By Julian Gamboa

Women Trailblazers

HBO Max’s Jackie Gagne Is Letting Black Audiences Know They Are Seen, Heard and Valued

How An Engaged Community Keeps Peloton Pedaling Its Way to Success

By Julian Gamboa

Media

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Facebook Seeks Oversight Board Recommendations on Its Cross-Check System

Facebook, Partners Reveal New Segment of 2Africa Subsea Cable

Chat & Messaging

Discord Adds New Accessibility Tools, Features for Nitro Subscribers

By Brandy Shaul

LinkedIn Begins Testing Paid Events

Performance Marketing

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Performance Marketing

Just Hold On, We’re Out of Home: Drake Takes OOH to Social Media for New Album

By Rafael Canton

Beauty Brands Must Bridge Their In-Store and Digital Media Strategies

By Elizabeth Marsten

3 Ways to Boost Digital Engagement With Better Accessibility Solutions

Columnist Network

Avoid Opportunistic Marketing During Hispanic Heritage Month

By Hernan Tagliani

Programmatic

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TikTok Reveals Partnerships, New Ad Solutions at TikTok World

How the Digital Industry Plans to Woo Traditional TV Ad Dollars

By Ronan Shields

There Are More Ways to Reach Football Fans Than Linear TV

LinkedIn Marketing Solutions Begins Notifying Customers About Measurement Issues

Social Marketing

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Chat & Messaging

Businesses on Instagram Can Boost Posts Driving Users to Message Them on WhatsApp

Audio & Podcasting

Spotify Tells Potential Advertisers, ‘All Ears on You’

Second Annual Pinterest Creators Festival Set for Oct. 20

Instagram Kicks Off Global Brand Campaign ‘Yours to Make’