Editor’s Pick

CPG & Grocery

Fancy Feast Wants You to Eat Like Your Cat

By Lisa Lacy


Caught up in the rat race of delivering ROI, marketers have yet to take the time to transition to an acquisition strategy that fully leverages the advances of the past few years.

FROM ADWEEK BRANDED WITH COGNITIV

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

Latest News
First Things First

7 Post-Pandemic Super-Skills; Why Digital Cannes Lions Is More Inclusive: Tuesday’s First Things First

By Jess Zafarris

Performance Marketing

Vote Now for the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

By Adweek Staff

Platforms

Clubhouse Is at an Inflection Point

By Scott Nover

Media

Defector Media’s Harassment Protection Policy May Set a New Precedent

By Mark Stenberg

Challenger Brands
Challenger Brands

Mielle Organics Raises More Than $100 Million in Funding

By Richard Collings

Challenger Brands

Community Over Cookies: How Slim Jim’s Long Boi Gang Claimed Victory in March Adness 2021

By Jess Zafarris

Creative Disruption

ThirdLove Unveils Loungewear As Intimates Business Matures

By Richard Collings

Challenger Brands

A Cremation Service Explores the Beauty of Memories in Its Inaugural Animated Campaign

By Shannon Miller

Mediaweek
Mediaweek

AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

By Richard Collings

Mediaweek

How Salesforce Is Undergoing a Digital Transformation

By Patrick Kulp

Mediaweek

Brands Are Taking a Stance With Their Media Dollars and Coming Out Ahead

By Kyle O’Brien

Performance Marketing

How the Pandemic Changed Ulta Beauty’s Digital Strategy

By Richard Collings

Promoted Content

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

While Talk of the Post-Pandemic Future Is on the Rise, SMBs Continue to Struggle

By Lorenzo Papa, Chief Revenue Officer, Captivate

Are You Really Listening to the Conversation on Social?

By NetBase Quid

Why Print Matters More Than Ever in a Post-Pandemic World

By Tonya Powers, Director of Marketing Production Print Solutions, Canon Solutions America

Partner Experts

6 Tips to Help Women Break Into the Boardroom

By Michelle Klein

Prioritize Digital Transformation to Become Truly Customer-Centric

By Gareth Davies

What Does the Next Wave of Retail Media Look Like?

By Ric Elert

Why Healthcare Marketers Are Turning to Streaming Audio to Build Vaccine Confidence

By Anna Clement

Adweek Podcasts
Adweek Podcasts

Adweek Podcast: How to Pitch a Covid Vaccine

By Nick Gardner

Diversity, Equity and Inclusion

Beyond the Pledge: Unpacking Allyship

By Nick Gardner

Adweek Podcasts

Adweek Podcast: Get Caught Up on Cannes, Media’s Top Talent and Celebrity-Owned Spirits

By Nick Gardner

Diversity, Equity and Inclusion

Beyond The Pledge: Embracing Data Transparency

By Nick Gardner

Magazine

Beer, Spirits & Cannabis

Every Celebrity Has an Alcohol Brand—but What Spells Success?

By Kathryn Lundstrom



Customer Experience

Retailers Reimagine Shops-in-Shops for Next-Gen Consumers

By Richard Collings



Emerging Tech

Gaming Platforms Move Beyond Games Into Selling Virtual Goods in the Metaverse

By Patrick Kulp



Perspective

Founded on a Reputation for Clean Eating—Literally—White Castle Gave Rise to Modern Burger Chains

By Robert Klara


In case you missed it

Awards & Honors

These Were the Most Effective Ads of 2020, According to Kantar

By Stephen Lepitak



Programmatic

Verizon Media Now Has a Way to Target People When No User ID Is Present

By Andrew Blustein



Leadership & Talent

Does a Team’s Gender Affect How Creatives See a Portfolio? An Experiment Aimed to Find Out

By Stephen Lepitak



Sustainability

Nike Aims to Reduce Waste With Nike Refurbished

By Richard Collings


The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace
GET STARTED TODAY

Agencies
Media Agencies

Humana Appoints Spark Foundry as US Media Agency of Record

By Erik Oster

Accounts

Home Depot Names BBDO as US Creative Agency of Record

By Erik Oster

Media Agencies

Hershey Sends US Media Duties for Confectionary Brands to Horizon

By Paul Hiebert, Erik Oster

Leadership & Talent

Exclusive: Wunderman Thompson Hires Omnicom Veteran as New York CEO

By Erik Oster

Brand Marketing
Mediaweek

Brands Are Taking a Stance With Their Media Dollars and Coming Out Ahead

By Kyle O’Brien

Food & Beverage

A Florida Restaurateur Is Giving $100 to Each Worker Who Gets a Covid-19 Vaccine

By Robert Klara

Sports Marketing

Puma Draws Inspiration From Jay-Z in Its Latest Star-Studded Campaign

By Sara Century

First Things First

Get a Jab, Get a Bud; Connected TV Soars: Friday’s First Things First

By Jess Zafarris

Commerce
Retailing

Walmart Invests in GM’s Electric Self-Driving Vehicle Company

By Patrick Kulp

Earnings Reports

From Publishers to Big Tech: Here Are the Top Q1 Insights and Key Stats

By Matthew Scott Goldstein

CPG & Grocery

Grove Collaborative Enters Physical Retail With Target

By Paul Hiebert

Customer Experience

Retailers Reimagine Shops-in-Shops for Next-Gen Consumers

By Richard Collings

CONVERGENT TV
TV Upfronts

TV One Touts Key Demo Growth in Virtual Upfront Talks

By Kelsey Sutton

Programming & Performance

Wendy McMahon, Neeraj Khemlani Named Co-Chiefs of CBS News and CBS TV Studios

By Mollie Cahillane

Mediaweek

How the Pandemic Accelerated a Transformation Across Connected TV

By Mollie Cahillane

TV Upfronts

TV Networks Demand Third-Party Audit in Escalating Feud With Nielsen

By Kelsey Sutton

Creativity
Publishing

Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

By Sara Century

CPG & Grocery

Fancy Feast Wants You to Eat Like Your Cat

By Lisa Lacy

Ad of the Day

This Surreal Bakery Ad About How to Handle Gym Jerks Is a Must-Watch

By David Griner

AdFreak

Reese’s Partners With HipDot for First-Ever Makeup Collaboration

By Sara Century

Inside the Brand
Innovators

How McDonald’s Social Media Director Uses Brand Power for the Greater Good

By Julian Gamboa

CMO Reboot Playbooks

Putting Your Own Oxygen Mask on First with Bayer’s Global Chief Marketing and Digital Officer

By Patricia Corsi

CMO Reboot Playbooks

Embracing Smart Risks and Re-inventing Company Policies with Emily Culp

By Emily Culp

CMO Reboot Playbooks

How To Crush It At Work Without Sacrificing What Matters Most With Bacardi’s Global VP

By Adrian Parker

Media
Adweek Podcasts

Adweek Podcast: How to Pitch a Covid Vaccine

By Nick Gardner

Accounts

Global Increases Programmatic Inventory By Adding the London Underground and National Rail

By Stephen Lepitak

Publishing

Ecommerce Fuels Marie Claire’s Growth

By Rachel Winicov

Media

Newsletter Platform Substack Goes Local

By Scott Nover, Mark Stenberg

Performance Marketing
Mediaweek

AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

By Richard Collings

Mediaweek

How Salesforce Is Undergoing a Digital Transformation

By Patrick Kulp

Performance Marketing

How the Pandemic Changed Ulta Beauty’s Digital Strategy

By Richard Collings

Food & Beverage

White Castle Celebrates 100 Years With Designer Uniforms—and Fans Can Get In on the Action

By Lisa Lacy

Programmatic
Ad Tech

Google Confirms Fledge Origin Trials to Kick Off Sooner Than Anticipated

By Ronan Shields

Mediaweek

What’s Next for PRAM as Ad Targeting Fundamentally Changes?

By Andrew Blustein

Ad Tech

Google Unveils Automated Brand Safety Tool to Create ‘Dynamic Exclusion Lists’

By Ronan Shields, Ethan Wu

Ad Tech

AppLovin Goes Public as a $28.6 Billion Company

By Andrew Blustein

Social Marketing
Sustainability

Facebook Sets Several Earth Day Initiatives Across Its Family of Apps

By David Cohen

Platforms

Instagram Tests a Way for Users to Choose How to Handle Like Counts

By David Cohen

Sports Marketing

Great Clips Lets NHL Fans Pick Their ‘Legendhairy Lineup’

By David Cohen

Beer, Spirits & Cannabis

Busch Dog Brew Wants to Hire Your Dog

By David Cohen