Editor’s Pick

Diversity, Equity and Inclusion

Why Inclusivity Should Lead a Company’s Marketing Efforts

By Kyle O’Brien


What are the concrete steps your organization needs to take to actualize your values around diversity and inclusion? And how can you keep the momentum going when no one is looking?

BRANDSHARE FROM NIMBUS

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

Latest News
Beer, Spirits & Cannabis

For 4/20, Weedmaps Towered Over Times Square With a Message Against Incarceration

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First Things First

7 Post-Pandemic Super-Skills; Why Digital Cannes Lions Is More Inclusive: Tuesday’s First Things First

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Performance Marketing

Vote Now for the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

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Platforms

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Challenger Brands
Challenger Brands

Mielle Organics Raises More Than $100 Million in Funding

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Challenger Brands

Community Over Cookies: How Slim Jim’s Long Boi Gang Claimed Victory in March Adness 2021

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Creative Disruption

ThirdLove Unveils Loungewear As Intimates Business Matures

By Richard Collings

Challenger Brands

A Cremation Service Explores the Beauty of Memories in Its Inaugural Animated Campaign

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Mediaweek
Mediaweek

AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

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Mediaweek

How Salesforce Is Undergoing a Digital Transformation

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Mediaweek

Brands Are Taking a Stance With Their Media Dollars and Coming Out Ahead

By Kyle O’Brien

Performance Marketing

How the Pandemic Changed Ulta Beauty’s Digital Strategy

By Richard Collings

Promoted Content

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

Are You Really Listening to the Conversation on Social?

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4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

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While Talk of the Post-Pandemic Future Is on the Rise, SMBs Continue to Struggle

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Partner Experts

How the Latest Identity Solutions Stack Up to Consumer Privacy Demands

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6 Tips to Help Women Break Into the Boardroom

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What Does the Next Wave of Retail Media Look Like?

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Why Healthcare Marketers Are Turning to Streaming Audio to Build Vaccine Confidence

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Adweek Podcasts
Adweek Podcasts

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Diversity, Equity and Inclusion

Beyond the Pledge: Unpacking Allyship

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Adweek Podcasts

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Diversity, Equity and Inclusion

Beyond The Pledge: Embracing Data Transparency

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Magazine

Beer, Spirits & Cannabis

Every Celebrity Has an Alcohol Brand—but What Spells Success?

By Kathryn Lundstrom



Customer Experience

Retailers Reimagine Shops-in-Shops for Next-Gen Consumers

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Emerging Tech

Gaming Platforms Move Beyond Games Into Selling Virtual Goods in the Metaverse

By Patrick Kulp



Perspective

Founded on a Reputation for Clean Eating—Literally—White Castle Gave Rise to Modern Burger Chains

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In case you missed it

Platforms

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Ad of the Day

Progressive Made an Ad ‘Where Nothing Happens,’ With One Notable Exception

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Fashion & Apparel

H&M Offers Young Men Free Suits in Campaign to Inspire Confidence in Job Hunt

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Food & Beverage

McDonald’s Taps BTS for Its Next Big Celebrity-Inspired Meal

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The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace
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Agencies
Creative

California Avocado Commission Puts the ‘CA’ in ‘Avocado’

By Shawn Paul Wood

Media Agencies

Havas Media Hires North America CSO From Publicis’ Zenith

By Erik Oster

Earnings Reports

Omnicom on ‘Clear Path to Growth’ Despite 1.8% Decline for Q1

By Stephen Lepitak

Ad of the Day

Progressive Made an Ad ‘Where Nothing Happens,’ With One Notable Exception

By David Griner

Brand Marketing
Beer, Spirits & Cannabis

For 4/20, Weedmaps Towered Over Times Square With a Message Against Incarceration

By T.L. Stanley

Diversity, Equity and Inclusion

Why Inclusivity Should Lead a Company’s Marketing Efforts

By Kyle O’Brien

Creative

Men’s Wearhouse Taps Michael Strahan to Outfit Post-Pandemic Professionals

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Travel & Transportation

Accor Recruits Neil Patrick Harris to Remind Travelers How to Act Human in Public

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Commerce
Data & Insights

Morning Consult Names Google, PayPal and Microsoft the Most Trusted Brands of 2021

By Emmy Liederman

Fashion & Apparel

Kohl’s Adds Tommy Hilfiger to Its Growing Stable of Brands

By Richard Collings

CPG & Grocery

P&G Sees Growth in Earnings as Consumers Cling to Pandemic Cleanliness

By Paul Hiebert

Health and Wellness

Global Demand for Health and Wellness Expected to Hit Nearly $7 Trillion in 2024

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CONVERGENT TV
Streaming & OTT

Netflix Blames Content Lag for Subscriber Growth Slowdown

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Programming & Performance

How Increased Latino Representation Benefits TV News—and Viewers

By Mollie Cahillane

Streaming & OTT

The Baker and the Beauty Is the Latest Linear TV Flop Turned Netflix Hit

By Kelsey Sutton

Streaming & OTT

Apple TV+ Sets July Premiere of Ted Lasso’s Second Season

By Kelsey Sutton

Creativity
Sports Marketing

‘We Are Team USA’ Campaign Champions Diversity on the Road to the Tokyo Olympics

By Leonardo Faierman

Columnist Network

Inside Roblox’s Vision for Its Metaverse

By Christina Wootton

Fashion & Apparel

H&M Offers Young Men Free Suits in Campaign to Inspire Confidence in Job Hunt

By Stephen Lepitak

Beer, Spirits & Cannabis

Heineken Taps Into Fun Moments People Have Experienced Even in Lockdown

By Stephen Lepitak

Inside the Brand
Leadership & Talent

4 Steps on How to Demystify Goal Setting

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Innovators

How McDonald’s Social Media Director Uses Brand Power for the Greater Good

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CMO Reboot Playbooks

Putting Your Own Oxygen Mask on First with Bayer’s Global Chief Marketing and Digital Officer

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CMO Reboot Playbooks

Embracing Smart Risks and Re-inventing Company Policies with Emily Culp

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Media
Platforms

TikTok Gains ISO 27001 Certification in the UK, US

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Platforms

Apple Enables Subscription Podcasts

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Media

Bloomberg Media’s Quicktake Expands to Cover ‘All Aspects of Culture’

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Diversity, Equity and Inclusion

Nextdoor to Warn Users About to Share Potentially Racist Comments, Posts

By David Cohen

Performance Marketing
Performance Marketing

Artsy Fills Newly Created Post Promoting Growth Marketing

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Voice

It Can’t Rain Forever: Finding the Bright Side to IDFA

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Mediaweek

AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

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Mediaweek

How Salesforce Is Undergoing a Digital Transformation

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Programmatic
Platforms

Facebook Makes Its Foray Into Different Types of Audio

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Programmatic

The Trade Desk, Magnite and Innovid Form CTV Pact

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Ad Tech

Google Confirms Fledge Origin Trials to Kick Off Sooner Than Anticipated

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Mediaweek

What’s Next for PRAM as Ad Targeting Fundamentally Changes?

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Social Marketing
Beer, Spirits & Cannabis

Who Will Earn Pole Position for the Buschy McBusch Race 400?

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Chat & Messaging

How Snapchatters Plan to Celebrate Mother’s Day, Father’s Day This Year

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Voice

Top Email Marketing Trends to Watch For in 2021

By Gaurav Sharma

Sports Marketing

NHL Fan Skills at Home Presented by Geico Winners Revealed

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