EDITOR'S PICKSHotelTonight Brands the Booking Equivalent of FOMO: FOBO, the ‘Fear of Better Options’by T.L. StanleyHotelTonight Brands the Booking Equivalent of FOMO: FOBO, the ‘Fear of Better Options’by T.L. StanleyHotelTonight Brands the Booking Equivalent of FOMO: FOBO, the ‘Fear of Better Options’by T.L. StanleyHotelTonight Brands the Booking Equivalent of FOMO: FOBO, the ‘Fear of Better Options’by T.L. StanleyVoiceMaking Horizontal Career Moves Can Help You Grow Fasterby Jennifer MarszalekLegacy BrandsHeinz’s Craving-Inducing New Ads Launch Its First Brand-wide UK Marketing Push in a Decadeby David GrinerTCA Press TourThe Biggest Questions We Have For the TV Industry Going Into 2019 TCA Summer Press Tourby Jason LynchStreaming & OTTNYT’s Medical Mystery Column Diagnosis Becomes Netflix Docuseriesby Sara JerdeCPB Vet Joins Deutsch’s Los Angeles Office as Head of ExperienceIvan Perez-Armendariz also founded agency Texturemedia.Martin Sorrell on Challenging the Ad Industry Giants He Helped CreateThe S4 Capital executive chairman discusses in-housing, zero-based budgeting and reining in Big Tech.Kroger Names DDB New York as Its First-Ever Agency of RecordEverything Brands Need to Know About Bringing Their Marketing In-houseNot All Ad Fraud Originates Overseas. Law Enforcement Is Starting to Look Closer to HomeAmazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your DataIt’s Time Brands Add Genuine Consciousness Into Their Marketing MixTwitter Taps WhatsApp’s Gap Kim as New Head of Global Business MarketingAfter 28 Years, Out-of-Home Trade Body Has a New CEO in IAB’s Anna BagerPopular Now1 Everything Brands Need to Know About Bringing Their Marketing In-house2 Here’s Every Grand Prix Winner From the 2019 Cannes Lions3 HotelTonight Brands the Booking Equivalent of FOMO: FOBO, the ‘Fear of Better Options’4 Kroger Names DDB New York as Its First-Ever Agency of Record5 The Biggest Questions We Have For the TV Industry Going Into 2019 TCA Summer Press TourKroger Names DDB New York as Its First-Ever Agency of RecordEverything Brands Need to Know About Bringing Their Marketing In-houseNot All Ad Fraud Originates Overseas. Law Enforcement Is Starting to Look Closer to HomeAmazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your DataIt’s Time Brands Add Genuine Consciousness Into Their Marketing MixTwitter Taps WhatsApp’s Gap Kim as New Head of Global Business MarketingAfter 28 Years, Out-of-Home Trade Body Has a New CEO in IAB’s Anna Bager40 Years BoldHighlights and head-scratchers from four decades of Adweek Read more >Highlights and head-scratchers from four decades of AdweekUS Soccer Star Tim Howard Talks Career Highs, Branding and What’s Nextby Chris AriensWhy Adweek Is the ‘Definitive Source’ for These Media Execsby Chris AriensWhat Adweek Means to These Twitter, YouTube and Hulu Execsby Chris AriensThe Marketers Shaping the Future Share What Adweek Means to Themby Chris AriensThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekWomen in SportsWhy U.S. Women’s Soccer Star Alex Morgan Won’t Settle for Anything Less Than Equalityby T.L. StanleyWomen in SportsThe 30 Most Powerful Women in Sportsby T.L. StanleyStreaming & OTTOTT Players and Social Platforms Are Cashing In on Live Sports Streamingby Kelsey SuttonVoiceHow Advertising During the Women’s World Cup Helps Embolden a New Generation of Female Athletesby Laura ViscoIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsAdFreakCats Movie Trailer Unites the Internet Under One Shared Message: ‘WTF Did I Just Watch?’by David GrinerVoiceNike’s World Cup Spot Celebrated Women but Sidestepped Addressing Pay Inequalityby Justin TobinAd of the DayThis China Airlines Ad Makes Travel Sound Absolutely Dreadful. And It’s a Huge Hitby David GrinerRetailDisgruntled Amazon Pilots Will Use Prime Day as a Pulpit for Their Concernsby Lisa LacyAdFreakOriginal Songs by Jeremy Renner Pack a Prodigious Punch in New Campaign for Jeepby T.L. StanleyRetailBaskin-Robbins and Netflix Made a Spy Game for Stranger Things That Uses Only 1985 Techby Marty SwantAdFreakKFC Just Launched a Bucket Hat That, If You Want, Still Doubles as a Chicken Bucketby David GrinerCannes LionsCheck Out the Best Insider Shots From Adweek in Cannesby Alexa ComeauGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me.Sign Me UpPlease enter a valid email address×Please complete all fields×Please confirm with the Recaptcha×Recaptcha response was incorrect×You are already subscribed to this newsletter. To update your preferences, click here.×Thank you for subscribing.Please check your email to confirm×An error has occurred, please try again later×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagramYou are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramEvery New Streaming Service Has ‘Plus’ in Its Name. That Could Be a Minus AgenciesLeadership & TalentWhy These Former W+K Creatives Launched an Educational Program for Freelancersby Doug ZangerAgenciesCPB Vet Joins Deutsch’s Los Angeles Office as Head of Experienceby Erik OsterHotelTonight Brands the Booking Equivalent of FOMO: FOBO, the ‘Fear of Better Options’Making Horizontal Career Moves Can Help You Grow FasterRe/Max Launches Review of $36 Million U.S. Media AccountKroger Names DDB New York as Its First-Ever Agency of RecordAfter 28 Years, Out-of-Home Trade Body Has a New CEO in IAB’s Anna BagerMartin Sorrell on Challenging the Ad Industry Giants He Helped CreateView more in Agencies >Brand MarketingBrand MarketingJohnson’s Baby Powder Isn’t the First Product to Scare the Hell out of Consumersby Robert KlaraVoiceAdvertisers Need to Pay More Attention to the Weather When Planning Campaignsby Jeremy FainIt’s Time Brands Add Genuine Consciousness Into Their Marketing MixInfographic: Most Consumers Only Consider 2 to 4 Brands When Making a PurchaseEverything Brands Need to Know About Bringing Their Marketing In-houseTop Sports Marketers Think Beyond ‘Butts in Seats’ to Grow Their FranchisesHow These Women Trailblazers Pave the Way to Success for OthersZappos Is Turning the Clock Back on Its Website for Its 20th BirthdayView more in Brand Marketing >CreativityAdFreakCats Movie Trailer Unites the Internet Under One Shared Message: ‘WTF Did I Just Watch?’by David GrinerAd of the DayVelcro Celebrates Its Apollo Legacy With a Perfectly Chosen Cover by Walk Off the Earthby T.L. StanleyBud Light’s ‘Area 51’ Can Design Began as a Joke, but Now Might Become RealHeinz’s Craving-Inducing New Ads Launch Its First Brand-wide UK Marketing Push in a DecadeVW Marks Apollo 11’s 50th Anniversary With Its Own Moonshot: Going Carbon Neutral by 2050Parents Might Recognize These Humorous Signs of a Kid Running on an Empty Tank‘Your Wildest Hot Dog Dreams Can Come True.’ Oscar Mayer’s Wienermobile Is Now on AirbnbThe Group That Approves Emojis Debuts New User-Friendly WebsiteView more in Creativity >DigitalSocial Pro DailyPinterest Is Adding Well-Being Activities for Its Usersby David CohenSocial Pro DailyQueen’s ‘Bohemian Rhapsody’ Video Topped 1 Billion Views on YouTubeby David CohenHow AI Encourages Marketers to Be More Thoughtful With DataTwitter Taps WhatsApp’s Gap Kim as New Head of Global Business MarketingOn the Podcast: Talking Martin Sorrell, Amazon Prime Day and CatsInstagram: Here’s How to Delete a CommentAmazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your DataLarger Brands Have an Edge in Instagram Stories … or Do They?View more in Digital >ProgrammaticProgrammaticNot All Ad Fraud Originates Overseas. Law Enforcement Is Starting to Look Closer to Homeby Ronan ShieldsProgrammaticThese 2 Startups Want to Change the Way We Think of Offline Attributionby Shoshana WodinskyAd Tech & Mar TechMobile In-App Video Ads Platform Vungle Is Selling to Blackstoneby Marty SwantAd Tech & Mar TechBroadcasters Bet Big on Pooling Their Attribution Efforts. But Will It Pay Off?by Shoshana WodinskyView more all coverage >TV / VideoStreaming & OTTNYT’s Medical Mystery Column Diagnosis Becomes Netflix Docuseriesby Sara JerdeTCA Press TourThe Biggest Questions We Have For the TV Industry Going Into 2019 TCA Summer Press Tourby Jason LynchOur 10 Favorite TV-Themed Activations at Comic-Con 2019Why Erin Andrews Can’t and Won’t Comment on the NFL National Anthem Kneeling ControversyWarnerMedia Staffs Up Original Content Team at HBO MaxAs Traditional TV Evolves, Television Rating Systems Remain the SameNetflix Misses Subscriber Growth Forecast, but Downplays Its Streaming CompetitionA Gossip Girl Reboot Is Coming to New HBO Max Streaming ServiceView more in TV / Video >