EDITOR'S PICKSTikTok Is Running Ads Targeting Potential Facebook Advertisersby Shoshana WodinskyTikTok Is Running Ads Targeting Potential Facebook Advertisersby Shoshana WodinskyTikTok Is Running Ads Targeting Potential Facebook Advertisersby Shoshana WodinskyTikTok Is Running Ads Targeting Potential Facebook Advertisersby Shoshana WodinskyProgramming & PerformanceU.S. TV Ad Spending May Never Return to Its 2018 High of $72.4 Billionby Jason LynchRetailGap’s Sweet Holiday Campaign Follows the Bond Between a Mother and Sonby Minda SmileyAd Tech & Mar TechNestlé Is Doubling Down on Ad Techby Ronan ShieldsBrandweekYour Brand Has to Live Up to Its Purpose—Especially When Things Get Messyby T.L. StanleyDisney+ Is Essential; TV Ad Spending Continues Decline: Wednesday’s First Things FirstPlus, State Farm picks a new lead agency.Review: Disney+ Immediately Establishes Itself as an Essential Streaming PlatformStar Wars series The Mandalorian is promising, but the library alone is worth $7 a month.This Innovative Billboard Uses Noise Pollution to Charge Electric CarsWhy the Oath of Office Played Such an Important Role in This Candidate’s Reelection AdOscar Winner Michel Gondry Creates a Holiday Wonderland Free of Phones for HPHyatt Joins IHG, Hilton and Marriott in Eliminating Miniature ToiletriesKimberly-Clark Sends Creative on Childcare Brands to Droga5 and AccentureThe Marketing Arm Takes the Lead on State Farm’s $615 Million Creative AccountJetBlue Adds Cheaper Basic Economy Fare Called Blue BasicPopular Now1 One of the Best Holiday Ads in Years Just Kicked Off Christmas Season2 Review: Disney+ Is Already Essential Viewing3 Nestlé Is Doubling Down on Ad Tech4 This Innovative Billboard Uses Noise Pollution to Charge Electric Cars5 Why Olympics Branding Is Such a ChallengeThis Innovative Billboard Uses Noise Pollution to Charge Electric CarsWhy the Oath of Office Played Such an Important Role in This Candidate’s Reelection AdOscar Winner Michel Gondry Creates a Holiday Wonderland Free of Phones for HPHyatt Joins IHG, Hilton and Marriott in Eliminating Miniature ToiletriesKimberly-Clark Sends Creative on Childcare Brands to Droga5 and AccentureThe Marketing Arm Takes the Lead on State Farm’s $615 Million Creative AccountJetBlue Adds Cheaper Basic Economy Fare Called Blue BasicBrandweek Read more >BrandweekYour Brand Has to Live Up to Its Purpose—Especially When Things Get Messyby T.L. StanleyTop of MindWhat Hilton’s CMO Is Doing to Keep the 100-Year-Old Brand Freshby Nadine DietzBrandweekElectronic Arts Has Banned 50,000 Gamers for Hate Speechby Chris AriensBrandweekHow Lufthansa’s Marketing Chief Is Taking Air Travel to New Heightsby Stephanie Paterik40 Years BoldHighlights and head-scratchers from four decades of Adweek Read more >Highlights and head-scratchers from four decades of AdweekThe Most Fascinating Spokespeople of the Last 40 Yearsby Robert KlaraExecs From P&G, Citi and Verizon on the Evolution of Adweekby Chris AriensThe Champions of Diversity and Inclusion on What Adweek Has Meant to Themby Chris AriensThese 5 Pre-Internet Technologies Revolutionized How We Eat, Shop and Liveby Robert KlaraThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekBrand GeniusAdweek’s 10 Brand Genius Honorees Don’t Know the Meaning of ‘Status Quo’by Adweek StaffBrand GeniusChrissy Teigen May Just Be Adweek’s Most Unexpected 2019 Brand Visionaryby T.L. StanleyBrand GeniusHow Stand Up To Cancer Won Over Big Celebs, Important Brands and the Medical Communityby Diana PearlVoiceBrands Need to Trust Creative Agencies Like They Do Consultanciesby Andrew SwinandIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsProgramming & PerformanceViacomCBS Consolidates Network Leadership in Pre-Merger Shakeupby Jason LynchArtificial IntelligenceThe Weather Channel App Can Now Forecast Your Flu Riskby Heide PalermoVoiceDigital Media’s Future Lies Beyond Ads and With Direct Consumer Revenueby Josh JaffeDiversity & InclusionThese 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Yearsby Mónica Marie ZorrillaRebrandsDesigners Side-Eye Facebook’s New Corporate Logoby Minda SmileyBrandweekGap Is Spotlighting Yesterday’s Classics in Hopes of Driving Tomorrow’s Salesby Robert KlaraSocial Pro DailyFacebook Introduces a Military and Veterans Hubby David CohenVoiceMillennial Designers Are Bypassing Agency Life for These 3 Major Reasonsby Pamela WebberGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramThe Biggest Takeaways From Brandweek AgenciesOutdoorThis Innovative Billboard Uses Noise Pollution to Charge Electric Carsby David GrinerPoliticsWhy the Oath of Office Played Such an Important Role in This Candidate’s Reelection Adby Sara JerdeThe Marketing Arm Takes the Lead on State Farm’s $615 Million Creative AccountA Single Mom Receives an Unlikely but Appreciated Gift for Christmas in Hobby Lobby AdKimberly-Clark Sends Creative on Childcare Brands to Droga5 and AccentureWhy Olympics Branding Is Such a ChallengeOscar Winner Michel Gondry Creates a Holiday Wonderland Free of Phones for HPSid Lee Hires First Chief Creative Officer for the USView more in Agencies >Brand MarketingBrandweekYour Brand Has to Live Up to Its Purpose—Especially When Things Get Messyby T.L. StanleyTop of MindWhat Hilton’s CMO Is Doing to Keep the 100-Year-Old Brand Freshby Nadine DietzHyatt Joins IHG, Hilton and Marriott in Eliminating Miniature ToiletriesJetBlue Adds Cheaper Basic Economy Fare Called Blue Basic3 Brands That Successfully Used Trade Ins as a Marketing IncentiveAngry Birds Celebrates 10th Anniversary With Anger-Powered ScootersThe Pink Tax Is Affecting Women-Focused Industries—Including CannabisElectronic Arts Has Banned 50,000 Gamers for Hate SpeechView more in Brand Marketing >Inside the BrandA community for marketers to learn, grow and be inspiredA community for marketers to learn, grow and be inspired eBay and Intuit CMOs Talk Personalized Performance by Nadine Dietz Target’s Rick Gomez and Viacom’s Pam Kaufman on Pushing D&I Forward Through Pushback by Nadine Dietz From Wall Street to Fashion to Tech, How The Trade Desk CMO Stays on the Cutting Edge by Nadine Dietz Flighthouse’s Jacob Pace On Monetizing Music And Mastering TikTok by Nick Gardner View more >CreativityAdFreakIkea’s First UK Holiday Ad Is a Hilarious Rap About How Your Apartment Is Crapby David GrinerOutdoorFor His Dark Materials, BBC Creative Made a Lifelike Billboard That Breathes Steamby David Griner2 of Today’s Spec Ad Masters Crafted a Lovely, Official Spot for MercedesHere’s How You Write Ads for a Book About Writing AdsDemonic Designers Have Created Hellvetica, a Typeface of TormentCelebrating Creativity at Media Plan Of the YearBulleit’s 3D-Printed Sneakers Show What May Be the Future of ShoemakingAn AI’s ‘Dreams’ Become an Immersive Art Exhibit That Reimagines New YorkView more in Creativity >DigitalFirst Things FirstDisney+ Is Essential; TV Ad Spending Continues Decline: Wednesday’s First Things Firstby Jameson FlemingAd Tech & Mar TechTikTok Is Running Ads Targeting Potential Facebook Advertisersby Shoshana WodinskyGucci Transports Snapchatters to a Virtual Psychedelic Tropical IslandDutch Court Rules vs. Facebook in Suit Over Cryptocurrency Scam AdsFacebook Brings Political and Issue Ad Policies, Transparency Tools to TaiwanBug Caused Camera on Facebook iOS App to Activate When Not in UseFacebook Pay Unifies Payments Experience Across Facebook, Messenger, Instagram, WhatsAppReview: Disney+ Immediately Establishes Itself as an Essential Streaming PlatformView more in Digital >ProgrammaticAd Tech & Mar TechNestlé Is Doubling Down on Ad Techby Ronan ShieldsVoiceBeyond Transparency, It’s Time to Start Maximizing Capabilityby Wayne BlodwellProgramming & PerformanceStartup Octopus Raises $10 Million to Bring Backseat Games to Ride-Sharing Servicesby Patrick KulpProgrammaticDoubleVerify Buys Ad-Juster to Launch Sell-Side Offeringby Ronan ShieldsView more all coverage >TV / VideoProgramming & PerformanceU.S. TV Ad Spending May Never Return to Its 2018 High of $72.4 Billionby Jason LynchProgramming & PerformanceABC Will Stop Reporting Live-Plus-Same-Day Ratingsby Jason LynchVox Media Expands Into OTT With Eater ChannelViacomCBS Consolidates Network Leadership in Pre-Merger ShakeupPop TV’s Schitt’s Creek Pop-Up Adds Tickets Thanks to State FarmFX Shows Are Coming to Hulu Beginning in 2020Nielsen Will Split Into Two Companies Following Strategic ReviewABC Entertainment’s Chief Wants to Change How TV Success Is MeasuredView more in TV / Video >