How LTK Powers Seamless (and Lucrative) Deals for Creators and Brands

The platform's Kristi O'Brien joined creator Lucie Fink onstage at ADWEEK's Social Media Week

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Younger consumers put a lot of stock in the opinions of their favorite influencers.

That’s become increasingly evident in the era of social commerce, with 73% of Gen Z consumers and 68% of millennials saying they look to creators to inform their purchase decisions, according to a study by Northwestern University and commissioned by LTK.

What’s less clear is how brands can enter into this space authentically, and how creators can leverage their influence in a way that’s economically viable in the long term.

LTK, formerly known as RewardStyle, aims to connect brands, creators and consumers in a way that works for all involved.



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