Read the latest eCommerce marketing news by Adweek. Discover in-depth analysis and expert industry insights on the eCommerce trends shaping our future.

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Why Brands Should Prioritize How Pessimistic, Short on Cash Consumers Experience Their Products

At ADWEEK's Commerceweek, Forrester's Dipanjan Chatterjee explained how the pandemic and subsequent inflation are impacting consumers.

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To Keep Up With the Customer, Get Personal—With Data

Online shopping continues to change not just what people buy, but how they buy it.

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Will Arnett and Kathryn Hahn Go Down a Sporty Rabbit Hole for Dicks.com

The ecommerce arm of Dick’s Sporting Goods dropped two ads this week starring Will Arnett and Kathryn Hahn, reaching into new territory with comedy and celebrity and kicking off a [...]

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Branding and Performance Are Becoming More Closely Aligned

Kate Spade and Starface World's brand strategies for driving loyalty and sales.

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Watch Commerceweek Featuring Insights From Walmart, Microsoft, Puma and Many More

The two-day event will be streamed online offering sessions covering emerging insights from the world of retail.

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Empowered Customers Are Driving a New Era of Brand Meritocracy

Brand-building remains crucial, but the approach needs adaptation.

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Temu Bought Multiple Super Bowl Spots for the Same Ad—Again

Temu joined the Super Bowl advertiser lineup last year when it bought two spots for its 'Shop Like a Billionaire' ad.

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Thanks to Gen Z, Deeper Connections Will Become the Currency of the Future

The 5 levers that fuel organic brand love when it comes to this cohort.

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America Finally Thanks France for the Statue of Liberty in Etsy’s Debut Super Bowl Ad

Etsy's debut Super Bowl ad highlights its AI-powered features.

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DoorDash Canada Drops a Luscious, Cinematic Campaign in Three Acts

DoorDash Canada ad trilogy "One Delivery in Three Acts" will air during the NBA All-Star Game Feb. 18.

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Brave Commerce Podcast: The World of Better-for-You Brands With Hain Celestial

Hain Celestial Group's Ari Labell talks BFY brands and healthier living on the Brave Commerce podcast.

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Amazon Prime Embraces the Potential for ‘New Beginnings’ in the New Year

Created in partnership with Wieden+Kennedy London, the campaign shows people going through big life changes with a little help from Prime.

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How Instacart Moved Beyond Groceries to Become a Retail Media Power

Instacart excels in understanding the intricacies of grocery purchasing behavior, which differs from shopping on platforms like Amazon.

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Want People in Your Stores? Create a Connection, Not Just a Product

A closer look at the Kendra Scott business architecture that supports corporate philanthropy.

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Exclusive: How Affiliate Platform Howl Fell Months—and Millions—Behind on Publisher Payments

Exclusive: The company has struggled for years with overdue payments.