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Walmart Acquires Fitting Room Tech Zeekit

The retailer plans to expand the technology from try-ons to virtual closets.

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CMOs Stress the Role of Community in Marketing Right Now

Rules of engagement allow communities to flourish.

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Rakuten Heightens Ecommerce Luxury Credentials by Partnering With Gwyneth Paltrow

Ecommerce

The Goop founder will share exclusive conversations with celebrated decorator Brigette Romanek.

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This Year’s 4/20 Made It Clear: Cannabis Fans Want Delivery and Ecommerce

Fans spent $373 million in four days surrounding the 'high holiday.'

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Ice Cream Vans to Boats: Online Grocer Ocado’s Rebrand Campaign Showcases Delivery Offer

The Ocado ad on diverse grocery delivery was created by St Luke's to create a more personal touch to food shoppers.

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What Is TikTok Selling? Cultural Relevance

The company says brands can turn success on the platform into profit.

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The Top Products Sold on Amazon Prime in Q1

New Profitero data spans categories including beauty, clothing, home and more.

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Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date

The beauty brand also generated $56 million in earned media value in 2020.

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Are We Seeing a Slowdown in Health and Fitness Products?

New Profitero data shows where some areas have tapered off.

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We’ve Been Spending Way More on Our Pets During the Pandemic

According to new data from ecommerce analytics platform Profitero, consumers have been shelling out considerably more on their pets.

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Wirecutter Debuts New Sections, Styles and Trends, to Capitalize on Ecommerce Boom

The Trends vertical represents a departure from Wirecutter’s standard methodology.

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In Appeal to Moms, Shapermint Creates Chief Mom Officer

Mothers constitute 80% of the online marketplace's customers.

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River Island Celebrates Lockdown Freedom to Promote Spring/Summer Collection

River Island's spring-summer collection ad marks the first work by St Luke's for the brand.

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Harry’s Eyes Future Product Launches With New Marketing Boss Gabby Cohen

Shaving company Harry's hired Gabby Cohen as the new marketing boss after recently raising $155 million in series-three funding.

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With British Humor, This eBay Ad Champions Savvy Shoppers

Spot by McCann takes viewers on a 'fast-paced, rollercoaster ride' with a 'loveable rogue.'