Brave Commerce Podcast: Using Data to Develop Consumer Experience and Obsession
Michal Geller of Newell Brands on retail media and attribution.
10 Certain Retail Predictions for an Uncertain Year
What’s in store for retail media, the metaverse, AI content generation and more?
H&M’s Roblox Experience Is an Experiment in Virtual Fashion
Retailer wades deeper into Web3 with "Looptopia."
Brave Commerce Podcast: The State of the Current Talent Ecosystem
Lisa Mann, managing director and CMO of Raines International discusses the state of the current talent ecosystem.
Shopify Chases Big Retailers With a More Flexible Way to Use Its Ecommerce Tools
Commerce Components allows clients to augment their existing business.
Marketing Morsels: 8 Flaming Yeezy Sneakers, Wednesday’s Hearse, Holiday Hogwarts Magic and More
Plus, an earwormy PSA about dog safety and more.
Brave Commerce Podcast: How Brands Can Communicate and Connect With Their Consumers
Jim Mollica, chief marketing officer of Bose discusses several ways brands can communicate and connect with their consumers.
Marketers See Success in Meta’s Advantage+ Shopping Campaigns This Holiday Season
A test with 31 advertisers saw average 17% improvements in cost per acquisition, 32% in return on ad spend.
Brave Commerce Podcast: Adapting to New Cultures
Jay Sethi of Diageo on authenticity, analyzing macro trends and adapting to new cultures.
The 4 Trends That Defined Commerce in 2022
Retail media was king this year.
Empathy-Driven Messaging Is Out. Consumers Need Value-Based Innovation
This is not your typical inflationary cycle.
Christmas Tree Delivery Is the Gift That Keeps on Growing
Instacart is the latest purveyor—and they'll even decorate it for you.
Brave Commerce Podcast: Building Global Brands Through Retail Media
Kate Crowley and Luke Sebire of Lego on customer loyalty, media mix marketing and upward funnel opportunities.
Uber Hires Ex-Apple and Amazon Exec to Lead UK Ad Business
Paul Wright has been appointed head of Uber Advertising for the U.K. and Ireland.
The Backstreet Boys and JCPenney Unite for a Cross-Promotional Holiday Jamboree
Show me the meaning of being festive.