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Albertsons Teams With Livestreaming Startup for TikTok-Like Shoppable Videos

The grocery giant is partnering with livestreaming startup Firework to make TikTok-like clips.

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5 Advertising Secrets Direct From Amazon

Marketing svp Neil Lindsay shares insights about storytelling, strategy, agencies and data.

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Could You be Curated by Kohl’s? The Retailer Wants to be Your Digital Personal Shopper

Chad Melnick has kept Kohl's at the edge of innovation, starting with partnerships with Facebook in 2019 to get the retailer a foot in the door when it comes to [...]

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French Ecommerce Platform Mirakl Raises $500 Million as It Looks to Expand Overseas

The company also aims to grow its business-to-business operations.

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Roku Creates Shopify App for Small Businesses to Build TV Streaming Ad Campaigns

It's the first offering of its kind on the ecommerce platform.

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Will US Regulators Crack Down on the Buy Now, Pay Later Industry?

Experts say the payment products have likely already caught the U.S. government's attention.

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How Oats Overnight Puts Subscribers ‘in the Driver’s Seat’

A VIP Facebook group is just one of the ways the oatmeal brand makes consumers part of the process.

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Adobe Rolls Out New Payment Service for Ecommerce Platform

The PayPal-powered integration will be available to merchants by the end of the year.

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Pinterest Brings Its Shopping Features to 7 More Countries

Merchants in those markets will gain access to the Verified Merchant Program, storefronts and a new product tagging feature.

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This Ecommerce Platform Offers Consumers What Amazon Can’t: Sustainable Convenience

Nate Faust's ecommerce platform Olive is challenging Amazon with sustainability and convenient online shopping.

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The Met Gala Is (Sort of) Shoppable on Instagram This Year

The museum and the social media platform will sell designer products through April 2022.

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WPP Wins Unilever’s $3.3 Billion Media Review

Unilever's $3.3 billion media account has been retained by WPP’s Wunderman with an expectation that there will be a growth in focus on ecommerce by the British multi-consumer goods producer.

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Yahoo Brand In the Know Launches a New Style Vertical Focused on Shoppable Commerce

Traffic to the publisher has grown 1,230% since it launched last February

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Walmart and Instacart Bring Same-Day Delivery to New York

If they can make it there, they can make it anywhere.

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As the Delta Variant Disrupts Labor Day Plans, Online Sales Could Benefit

But the distractions that thwarted an early 2020 holiday season remain.