Ecommerce has come a long way since its inception back in the early 1970s — when students at Stanford and the Massachusetts Institute of Technology used ARPANET to set up cannabis sales. Since that time, ecommerce has grown into a multi-trillion-dollar global industry — and cannabis sales have become legal in many places! Over 80% of Americans buy products or services online, but few realize just how significant this commercial process is. In fact, ecommerce has become more than just buying and selling online. It has created technological advances beneficial to countless industries, allowed individuals to support important causes, and created growth opportunities for small and underrepresented brands. Staying up to date in this area may not seem pertinent, but in-depth ecommerce analysis can identify trends that shape our tomorrow. That's why we've compiled the following resources to keep you current with electronic commerce.
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Brave Commerce Podcast: Using Data to Develop Consumer Experience and Obsession

Michal Geller of Newell Brands on retail media and attribution.

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10 Certain Retail Predictions for an Uncertain Year

What’s in store for retail media, the metaverse, AI content generation and more?

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H&M’s Roblox Experience Is an Experiment in Virtual Fashion

Retailer wades deeper into Web3 with "Looptopia."

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Brave Commerce Podcast: The State of the Current Talent Ecosystem

Lisa Mann, managing director and CMO of Raines International discusses the state of the current talent ecosystem.

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Shopify Chases Big Retailers With a More Flexible Way to Use Its Ecommerce Tools

Commerce Components allows clients to augment their existing business.

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Brave Commerce Podcast: How Brands Can Communicate and Connect With Their Consumers

Jim Mollica, chief marketing officer of Bose discusses several ways brands can communicate and connect with their consumers. 

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Marketers See Success in Meta’s Advantage+ Shopping Campaigns This Holiday Season

A test with 31 advertisers saw average 17% improvements in cost per acquisition, 32% in return on ad spend.

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Brave Commerce Podcast: Adapting to New Cultures

Jay Sethi of Diageo on authenticity, analyzing macro trends and adapting to new cultures.

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The 4 Trends That Defined Commerce in 2022

Retail media was king this year.

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Empathy-Driven Messaging Is Out. Consumers Need Value-Based Innovation

This is not your typical inflationary cycle.

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Christmas Tree Delivery Is the Gift That Keeps on Growing

Instacart is the latest purveyor—and they'll even decorate it for you.

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Brave Commerce Podcast: Building Global Brands Through Retail Media

Kate Crowley and Luke Sebire of Lego on customer loyalty, media mix marketing and upward funnel opportunities.

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Uber Hires Ex-Apple and Amazon Exec to Lead UK Ad Business

Paul Wright has been appointed head of Uber Advertising for the U.K. and Ireland.

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