Walmart Acquires Fitting Room Tech Zeekit
The retailer plans to expand the technology from try-ons to virtual closets.
CMOs Stress the Role of Community in Marketing Right Now
Rules of engagement allow communities to flourish.
Rakuten Heightens Ecommerce Luxury Credentials by Partnering With Gwyneth Paltrow
The Goop founder will share exclusive conversations with celebrated decorator Brigette Romanek.
This Year’s 4/20 Made It Clear: Cannabis Fans Want Delivery and Ecommerce
Fans spent $373 million in four days surrounding the 'high holiday.'
Ice Cream Vans to Boats: Online Grocer Ocado’s Rebrand Campaign Showcases Delivery Offer
The Ocado ad on diverse grocery delivery was created by St Luke's to create a more personal touch to food shoppers.
What Is TikTok Selling? Cultural Relevance
The company says brands can turn success on the platform into profit.
The Top Products Sold on Amazon Prime in Q1
New Profitero data spans categories including beauty, clothing, home and more.
Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date
The beauty brand also generated $56 million in earned media value in 2020.
Are We Seeing a Slowdown in Health and Fitness Products?
New Profitero data shows where some areas have tapered off.
We’ve Been Spending Way More on Our Pets During the Pandemic
According to new data from ecommerce analytics platform Profitero, consumers have been shelling out considerably more on their pets.
Wirecutter Debuts New Sections, Styles and Trends, to Capitalize on Ecommerce Boom
The Trends vertical represents a departure from Wirecutter’s standard methodology.
In Appeal to Moms, Shapermint Creates Chief Mom Officer
Mothers constitute 80% of the online marketplace's customers.
River Island Celebrates Lockdown Freedom to Promote Spring/Summer Collection
River Island's spring-summer collection ad marks the first work by St Luke's for the brand.
Harry’s Eyes Future Product Launches With New Marketing Boss Gabby Cohen
Shaving company Harry's hired Gabby Cohen as the new marketing boss after recently raising $155 million in series-three funding.
With British Humor, This eBay Ad Champions Savvy Shoppers
Spot by McCann takes viewers on a 'fast-paced, rollercoaster ride' with a 'loveable rogue.'