Ecommerce has come a long way since its inception back in the early 1970s — when students at Stanford and the Massachusetts Institute of Technology used ARPANET to set up cannabis sales. Since that time, ecommerce has grown into a multi-trillion-dollar global industry — and cannabis sales have become legal in many places! Over 80% of Americans buy products or services online, but few realize just how significant this commercial process is. In fact, ecommerce has become more than just buying and selling online. It has created technological advances beneficial to countless industries, allowed individuals to support important causes, and created growth opportunities for small and underrepresented brands. Staying up to date in this area may not seem pertinent, but in-depth ecommerce analysis can identify trends that shape our tomorrow. That's why we've compiled the following resources to keep you current with electronic commerce.
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Brave Commerce Podcast: Driving Gender Equality and Diversity in Business

Founder and CEO Shelley Zalis on the importance of embracing failure as a stepping stone to success.

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Amazon Prime’s Sweet Ads Tell Stories of a Breakup and an Aspiring Chef

The new spots from director Michael Spiccia continue the global 'It’s on Prime' campaign.

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Brave Commerce Podcast: Leading With an Agile Mindset and Embracing Innovation

Kraft Heinz's Diana Frost on growth strategies and learning from failures.

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Meta Introduces Promotional Ads for Ecommerce Deals

At its NewFronts earlier this month, Meta hinted at new ecommerce products to its advertiser audience.

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Brave Commerce Podcast: The Inside Story of How Magic Spoon Went From DTC to Retail

Co-founder Gabi Lewis on the importance of balancing innovation with a strong brand foundation.

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Brave Commerce Podcast: Exploring Gen Z’s Influence on Branding and Media

Sara Wilson and Michelle Goad on unlocking the buying power of the newest consumers.

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Exclusive: Leaf Group CEO Steps Down As the Publisher Faces Financial Woes

Ownership group Graham Holdings Company said it ‘overpaid’ to acquire the company in 2021.

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StockX’s Business Model Revolves Around Consistent Customer Experience

CEO Scott Cutler has built an empire dedicated to consistent customer experience.

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Brave Commerce Podcast: Leading Mission-Driven Profitability

Amanda Baldwin of Supergoop on creating 'a movement, not a moment.'

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Infographic: The Time Is Right for Private-Label Brands to Sway Shoppers

Price is just one of many factors that can get consumers to switch from national brands.

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Inside Fashion Retailer Asos’ Play for Retail Media Budgets

The retailer wants to deliver more "cohesive and targeted" campaigns for global brands like Levi's.

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LGBTQ+ People Will Revolutionize Brand Experience on New Consumers’ Terms

A community largely defined by love on their own terms speaks to a new consumer who will simply live, in all ways, on their own terms.

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Brave Commerce Podcast: Maximizing Value Exchange to Build Trust

Austin Leonard, head of sales at Sam's Club Member Access Platform (MAP), highlights the increasing need to offer value to consumers in exchange for their engagement with your brand.

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Why Your Brand Should Pivot From DTC to Retail—and How to Do It Right

The move isn't without risks, but CPG companies can mitigate them.