Read the latest ecommerce marketing news by ADWEEK. Discover in-depth analysis and expert industry insights on the digital commerce trends shaping our future.

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    Amazon is Letting Customers Text Its Shopping Assistant

    Amazon is giving customers the ability to text its AI shopping assistant, and serving up ads along the way.

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    Amazon’s ‘Joy Delivered’ Holiday Ad Swaps Product Showcase for a Heartfelt Homecoming

    Gifts still feature in the campaign, but they go to the strangers helping the lead character get home in time.

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    RadioShack Makes a Retro-Centric Comeback

    The century-old brand has found a new niche in old-school speakers and radios.

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    Amazon Advertisers Can Now Target Shoppers That Buy Elsewhere Via Attain

    Advertisers can now target display and video ads to Amazon users who also shop at Walmart, Dollar General, Kroger, Walgreens, Sephora.

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    Shopify Stores Face Suspected AI-Driven Attacks

    German-based software engineer Roman Zipp was buying a mechanical keyboard from a Shopify-powered storefront last month, when he discovered a series of ecommerce cyberattacks.

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    The 2026 ADWEEK Innovator 50: Building Relevance for Tomorrow

    Across agencies, brands, tech firms, and media companies, these leaders are moving at the speed of technological and cultural change.

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    DoorDash Buying Instacart Challenges Uber’s $2 Billion Ad Business

    The companies' joint resources would be hard for brands to ignore, ad buyers say.

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    Amazon Says External AI Agents Aren’t Hurting Its Ad Business

    The company reported its highest-ever operating margin in Q3 of 13.9%

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    Walmart+ Launches in Mexico at Half the U.S. Price

    Subscription includes free shipping, delivery, streaming, and mobile internet perks

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    Walmart Opens Shopper Audiences to Advertisers on Its CTV Platform, Vibe

    Walmart is bringing more than 3,300 shopper-data audience segments to Vibe’s CTV platform, expanding access for smaller advertisers as it scales its TV ads biz.

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    DoorDash Agrees to Buy Instacart For About $17 Billion

    The deal would create a food delivery and advertising powerhouse

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    Consumers Aren’t Ready to Let AI Do Their Holiday Shopping Yet

    Few consumers trust agents to purchase on their behalf, surveys suggest

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    Google Sells Itself As A Commerce ‘Matchmaker,’ Not A Retailer

    The search giant wants to control how people discover new brands.

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    Walmart Embraces AI Agents That Shop on Behalf of Customers

    The retailer is setting the rules AI shopping agents will have to follow.

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    Whatnot Launches Its First National Spot as Live Shopping Finally Starts Gaining Traction

    The ad starring New York Giants' Cam Skattebo comes as live shopping takes off among Gen Z

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