Best Buy and CNET Are Combining Their Ad Inventory

This is the first time a deal like this has been struck, according to one industry analyst

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Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday.

The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads’ retail media network and alongside CNET’s tech-review-focused editorial content and measure whether ads seen on either platform drove sales. CNET’s independent product reviews and expert picks will also be placed in Best Buy stores and across its website and application.

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