The Red Flags to Watch for When Buying a Fast-Growing Agency
Every fast-growing business will probably have at least one red flag waving, but most of those challenges can be mitigated by identifying the nature of the buyer’s appetite for risk.
EssenceMediacom Officially Launches After a 9-Month Wait
With 10,000 employees across 120 offices, it's the holding company's largest agency.
When McKinney Sought to Buy an Influencer Agency, Here’s How It Landed on August United
The transaction strengthens the agency's reach into the mid-tier and micro influencer space.
The teen-focused, poll-based social media app debuted last summer.
Morning Brew Acquires Short-Form Video Firm Our Future
The publisher's looking to make more mergers and acquisitions this year, despite facing lay offs last month.
The Arena Group Acquires Fexy Studios, Expanding Its Video Footprint
The purchase reflects publishers’ increasing expansion into digital video.
Consultancy Capgemini Acquires Creative Agency 23red
The deal will see the 22-year-old business merge with the consultancy's internal creative agency Frog
Azerion Acquires International Digital Ad Business Hybrid Theory
Azerion currently works with over 19,000 gaming titles and the world’s largest digital media platforms.
We Are Social and The Narrative Group Are Merging
The Plus Company network agencies will combine earned and social expertise.
‘The Bird Is Freed,’ but Will Advertisers Stay?
Will Twitter being private provide greater value to advertisers, or will advertising on the platform lose its ROI?
Can Official ‘Chief Twit’ Elon Musk Juggle Free Speech and Advertiser Concerns?
Now, the new owner has the unenviable task of maintaining his free-speech-absolutist stance while trying to appease advertisers.
Twitter Employees Fire Back at Report That Elon Musk Will Lay Off 75% of Workforce
An open letter said the public conversation is in jeopardy.
VP of Corporate Development Amin Zoufonoun Leaving Meta
He led Facebook’s acquisitions of Instagram, WhatsApp, Oculus.
What 2022’s M&A Deals Tell Us About 2023 Retail
Inflation, ecommerce and 800-pound gorillas will dominate.
Kroger Precision Marketing Meets Albertsons Media Collective: What a Merger Means for Retail Media
Over the next year, we should have the ability to track and understand how effective retail media advertising actually is in closing the loop.