New Role for Jellyfish Founder Rob Pierre as The BrandTech Group M&A Deal Finalized
Deal will 'supercharge our capabilities,' said Jellyfish founder Rob Pierre.
Amid Leadership Upheaval, DDB NY Is Merging With adam&eveNYC
The agency is now adam&eveDDB and will move offices to downtown Manhattan.
Four Stagwell Agencies Combine to Form New Crispin Porter + Bogusky
MMI, Vitro and Observatory will now be a part of CP+B.
WPP Acquires Sonic Branding Agency Amp to Strengthen Landor & Fitch
The agency has worked with Mastercard, Mercedes-Benz, Kraft Heinz, Deloitte, Shell and General Motors.
WPP Scales Influencer Marketing Offer With the Acquisition of The Goat Agency
The agency will join with INCA sitting within GroupM
The Red Flags to Watch for When Buying a Fast-Growing Agency
Every fast-growing business will probably have at least one red flag waving, but most of those challenges can be mitigated by identifying the nature of the buyer’s appetite for risk.
EssenceMediacom Officially Launches After a 9-Month Wait
With 10,000 employees across 120 offices, it's the holding company's largest agency.
When McKinney Sought to Buy an Influencer Agency, Here’s How It Landed on August United
The transaction strengthens the agency's reach into the mid-tier and micro influencer space.
The teen-focused, poll-based social media app debuted last summer.
Morning Brew Acquires Short-Form Video Firm Our Future
The publisher's looking to make more mergers and acquisitions this year, despite facing lay offs last month.
The Arena Group Acquires Fexy Studios, Expanding Its Video Footprint
The purchase reflects publishers’ increasing expansion into digital video.
Consultancy Capgemini Acquires Creative Agency 23red
The deal will see the 22-year-old business merge with the consultancy's internal creative agency Frog
Azerion Acquires International Digital Ad Business Hybrid Theory
Azerion currently works with over 19,000 gaming titles and the world’s largest digital media platforms.
We Are Social and The Narrative Group Are Merging
The Plus Company network agencies will combine earned and social expertise.
‘The Bird Is Freed,’ but Will Advertisers Stay?
Will Twitter being private provide greater value to advertisers, or will advertising on the platform lose its ROI?