Trishla is Adweek's AI and tech reporter covering big tech through the lens of privacy and security, data protection, regulation, and antitrust. A graduate of Columbia University's Graduate School of Journalism, Trishla previously was a reporting intern for Science News.
To Sell ChatGPT to Businesses, OpenAI Is Going Back to Field Marketing
The AI company is betting on face-to-face engagement to turn ChatGPT's widespread consumer recognition into enterprise sales.
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Flo and Motorway’s Playbook for Getting Cited by AI
At Semrush Spotlight, Flo described a dedicated AI discovery role and Motorway said its content gets cited within 24 hours on LLMs
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Meta’s TikTok Link Ban Could Hobble Media Buyers’ Creator Campaigns
Blocking a rival makes sense, buyers say, but stopping brands from linking to TikTok is another matter.
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ExclusiveGoogle Opens AI Mode to Prescription Drug Ads
The test, which began this month, brings one of advertising's most regulated categories into Google's AI answers.
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OpenAI Wants ChatGPT Ads to Become a Permanent Line Item in Agency Media Plans
An Agency Partner listing shows OpenAI building the holding-company sales layer that Meta and Google use to lock in recurring spend.
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How JPMorganChase Tapped Togethxr to Reach Women’s Sports Fans Without League Rights
The bank is using pop-ups, podcasts and cardholder perks to reach an audience its NBA deals miss.
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ADWEEK Tech Advantage: AI Agents Are Increasingly Getting Their Hands on Ad Dollars
As AI moves from making ads to making media decisions, the industry is grappling with how far to let agents go—and who gets to set the rules.
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OpenAI Is Piloting Brand Suitability Controls With DoubleVerify and IAS
The company is also testing a larger, image-led ad format and expanding its measurement partners.
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TikTok Expands Its Off-Platform Ad Network to US Advertisers
The rebranded Pangle spans nearly 400,000 apps and is heavy on gaming. TikTok is also allowing advertisers to run campaigns from AI tools like Claude and Perplexity.
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Michael Kassan Invests in $80M Startup OptimizeGEO
With the rise of AI search, "there may not actually be a search page," Kassan said
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