Trishla Ostwal
Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. A 2021 graduate of Columbia University's Graduate School of Journalism, Trishla previously worked as an agency strategist and content creator for 22feet Tribal Worldwide and Yellow Seed.
The Home Depot Found Sharing People’s Data With Meta Without Consent
Regulators point out that The Home Depot’s privacy statement was unclear and did not elicit the practice in question.
Project Poirot, the DOJ and the Unintended Consequences of Google’s Divesture
Meanwhile, DSPs could potentially integrate closely with the sell-side as seen with Criteo, Amazon, The Trade Desk and Yahoo.
Despite a Bullish Market, Data Clean Rooms Face ROI and Privacy Challenges
The technology investment alone can reach $10 million per company, according to the IAB.
To Grow This Year, Data Clean Rooms Shoot for Interoperability
70% of 266 marketing professionals see the level of data collaboration in their companies increasing over the next 12 months.
Marketers Are Increasing Ad Spend on Children’s Content, But Publishers Are Missing Out
As a result, publishers are losing out on potential revenue of hundreds of millions of dollars annually.
Marketers Welcome TikTok’s Transparency Play, Despite Political Tensions
If the deal falls through, the U.S. government could either force ByteDance to sell parts of its operations or exit the U.S. market.
Marketers Search for Alternatives as Meta Changes Teen Targeting Rules
No longer able to target by gender or app activity, brands are going to new platforms and adopting new strategies to reach teenagers.
Twitter Reverses Its Ban on Political Ads
While some political ad buyers welcome the move, Twitter has work to do to encourage advertisers back to the platform.
Twitter’s New Buyers and Safari’s Ascendance: Experts’ Take on What 2023 Has in Store
2023 will see the need to collaborate between media companies, agencies, advertisers and measurement companies, along with technologies like programmatic and identity resolution.
With 1M Users, Neeva Expands Its Search Engine to Canada
Neeva has been vociferous in sharing 20% of its revenue with news sites and publications globally when its content is used to directly answer a Neeva customer’s query.