Trishla Ostwal
Trishla is Adweek's AI and tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, and antitrust. A graduate of Columbia University's Graduate School of Journalism, Trishla previously was a reporting intern for Science News.
What Would a TikTok Ban or Sale Mean for Advertisers?
Brands continue to spend on TikTok despite the House voting to ban it.
Google’s Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss
Publishers are retooling their SEO strategies, investing in content expertise and diversifying traffic, to combat traffic loss from Google's SGE.
Creator Monet McMichael Is Striking Big Brand Deals and Connecting With Fans
ADWEEK's Digital & Tech Creator of the Year on fostering brand connections and remaining authentic.
AI Jobs in Marketing: Brands Are Reassessing Roles to Build Out New Capabilities
Brands have made ambitious promises to their board members regarding gen AI strategy, but are grappling to operationalize these investments.
Qatar Airways Readies Gen AI Agent Sama to Help Book Travel
Qatar Airways' metaverse, Qverse, has seen 1,000% return on ad spend and over 200% product return on investment since its launch.
Interactivity and Proprietary Data: Marketers Welcome Ads in Chatbots
By 2026, search marketing will lose market share to AI chatbots and other virtual agents.
Sora’s Expected Impact on Marketers: In-Housing Creative and Pricing Changes
OpenAI's Sora has agencies bracing for yet another AI disruption.
People Want to Know When AI Is Used in Ads, Research Confirms
A Publicis Media and Yahoo survey shows that people like to know when AI is used to create an ad.
Half of Top News Sites Blocked OpenAI’s Crawlers in 2023
Reuters Institute study looked at print, digital-native publishers and broadcasters across 10 countries.
Introducing Small Language Models, the Ad Industry’s Latest Gen-AI Fix
Move over, LLMs: More brands and agencies are testing the cheaper alternative, SLMs.