Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. A 2021 graduate of Columbia University's Graduate School of Journalism, Trishla previously worked as an agency strategist and content creator for 22feet Tribal Worldwide and Yellow Seed.
OpenAI's Sora has agencies bracing for yet another AI disruption.
A Publicis Media and Yahoo survey shows that people like to know when AI is used to create an ad.
Reuters Institute study looked at print, digital-native publishers and broadcasters across 10 countries.
Move over, LLMs: More brands and agencies are testing the cheaper alternative, SLMs.
The ChatGPT maker is working on a web search product partially powered by Microsoft Bing.
Despite lower CPMs, SMBs hesitate to advertise on X.
Google joins the Coalition for Content Provenance Authenticity (C2PA), aiming to introduce watermarking to identify AI-generated content.
Microsoft's Super Bowl ad positions AI as an everyday companion.
Agency Pereira O’Dell launched Silverside AI in San Francisco, connecting AI startups with brands.