Portrait of Trishla Ostwal

Trishla Ostwal

Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. A 2021 graduate of Columbia University's Graduate School of Journalism, Trishla previously worked as an agency strategist and content creator for 22feet Tribal Worldwide and Yellow Seed.

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Texas Residents Can Opt Out of Targeted Ads Thanks to New Privacy Bill

Data

SMBs with fewer than 500 employees are exempted from the law.

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‘Metaverse Is Not Dead’: Investment Turns to Interoperability and Success Metrics

Metaverse

Microsoft and Nvidia are investing in their metaverse strategies to develop the current infrastructure to make it a more perennial place for brands.

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Marketers Lukewarm on Meta’s Twitter Clone App

Platforms

Meta stands at number 96 in reputation of the most visible brands in the U.S., survey finds.

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Adobe Continues AI Push With Latest Generative Image Tool

Artificial Intelligence

Generative Fill will be publicly available later this year.

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Meta Introduces Promotional Ads for Ecommerce Deals

Ecommerce

At its NewFronts earlier this month, Meta hinted at new ecommerce products to its advertiser audience.

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Marketers Are Clueless About Post-Cookie Solutions

Data Security

The smorgasbord of cookieless solutions in the market is overwhelming decision makers.

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What to Know About How Google Is Reimagining Its Search Engine With Generative AI

Artificial Intelligence

It will help identify synthetically generated content through watermarks.

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Meta’s In-App Purchase Push Poses Operational Issues for Marketers

Platforms

The traffic juiced from Shops remains low across most brands.

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Creators and Brands Navigate Murky FTC Guidelines

The Creatorverse

Opaque rules around paid-for partnerships are confusing the marketplace.