Trishla is Adweek's AI and tech reporter covering big tech through the lens of privacy and security, data protection, regulation, and antitrust. A graduate of Columbia University's Graduate School of Journalism, Trishla previously was a reporting intern for Science News.
The Trade Desk and Dstillery Link AI Agents to Reshape Audiences Mid-Campaign
While buyers see the appeal of faster audience creation, they question whether agentic integrations will meaningfully change media buying—and say the bigger value still lies in knowing which audiences are [...]
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The Trade Desk Brings Back Dave Pickles Amid Growing Pains
The co-founder and former CTO, who stepped down in 2023, will lead a new CTO Council overseeing the company's technology roadmap, including AI agents.
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AI Ad-Placement Companies Rembrand and Whisper World Merge, Eye IPO
The merged company, WRLabs, pairs Rembrand’s AI with Whisper World’s decade of in-show ads across Asia, Africa and the Middle East
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ShopMy Taps Ex-Trade Desk Vet Jed Dederick as CRO to Scale Creator Commerce
Jed Dederick wants to bring programmatic-style scale and measurement to creator commerce, starting with a pay-for-performance product the company is wary of calling ads
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Anthropic Goes for the Public Markets as Revenue Jumps Nearly 15-Fold
A 335-page IPO plan shows a profitable second quarter, a concentrated customer base, and compute deals that send hundreds of billions to Google and Amazon.
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Pinterest Opens Its Inventory to Programmatic Buyers, With Magnite as Its Main Pipe
The platform is making its display and video inventory available through Amazon, Google and Yahoo’s DSPs.
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Advertisers Pull Meta Ads That Had Unwanted AI Glow-ups
Under Meta’s new terms coming into play Oct 30, advertisers are “solely responsible” for whatever its AI creates
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Pitch Deck: Cuttable Raises $20M to Turn Brands’ Photos and Videos Into Meta Ads
The Australian startup is betting that creative is the last part of ad buying left to automate.
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To Sell ChatGPT to Businesses, OpenAI Is Going Back to Field Marketing
The AI company is betting on face-to-face engagement to turn ChatGPT's widespread consumer recognition into enterprise sales.
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Flo and Motorway’s Playbook for Getting Cited by AI
At Semrush Spotlight, Flo described a dedicated AI discovery role and Motorway said its content gets cited within 24 hours on LLMs
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