Trishla Ostwal
Trishla is Adweek's AI and tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, and antitrust. A graduate of Columbia University's Graduate School of Journalism, Trishla previously was a reporting intern for Science News.
These 5 Tech Giants Are Most Likely to Buy TikTok, According to M&A Experts
The video app’s U.S business operations are valued up to $100 billion.
Meta More Than Doubled Revenue From Its AI-Powered Ad Tool
Artificial intelligence continues to drive Meta's yearlong recovery, as revenue from its Advantage+ Shopping Campaigns more than doubled since last year.
AI Search Startup Perplexity’s Series B Funding Raises Nearly $63M, Launches Enterprise Pro
The startup is now valued at more than $1 billion.
How Ad Buyers Are Advising Clients as Possible TikTok Ban or Sale Looms
Ad buyers recommend platform diversification shifts, especially to Instagram Reels, YouTube Shorts and Reddit, but they anticipate a sale of TikTok, which could still lead to a temporary ban.
Heineken’s Key to Customer Data Insights? Gen AI Chatbot
Heineken's internal insights platform KIM has cut costs, time and resources previously spent on market research and analysis.
12 Hot AI Startups That Brands Are Working With
To make sense of this vibrant market, ADWEEK spoke to analysts, experts and startups to find 12 emerging startups (listed alphabetically) that capture brands' attention.
Creators and Strategists Say These Are the Social Trends to Watch
At Social Media Week, experts discussed Instagram's ceiling and testing content on X.
AI Data Center Demand Is Grossly Underestimated. Takeaways From Gen AI Leaders
Enterprise spend on generative artificial intelligence is expected to reach an eye-popping $151.1 billion by 2027, per eMarketer, and advancements in the technology are progressing at a breakneck pace.
DTC Brand Mad Rabbit Readies Platform Pivot as Risk of TikTok Ban Looms
Mad Rabbit drives 15% of its sales from TikTok.
Agencies Tap Into Benefits of AI-Powered Focus Groups
Generating audience data from market research can often take several weeks and cost thousands of dollars.