Portrait of Trishla Ostwal

Trishla Ostwal

Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. A 2021 graduate of Columbia University's Graduate School of Journalism, Trishla previously worked as an agency strategist and content creator for 22feet Tribal Worldwide and Yellow Seed.

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Sora’s Expected Impact on Marketers: In-Housing Creative and Pricing Changes

AI News

OpenAI's Sora has agencies bracing for yet another AI disruption.

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People Want to Know When AI Is Used in Ads, Research Confirms

AI News

A Publicis Media and Yahoo survey shows that people like to know when AI is used to create an ad.

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Half of Top News Sites Blocked OpenAI’s Crawlers in 2023

AI News

Reuters Institute study looked at print, digital-native publishers and broadcasters across 10 countries.

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Introducing Small Language Models, the Ad Industry’s Latest Gen-AI Fix

AI News

Move over, LLMs: More brands and agencies are testing the cheaper alternative, SLMs.

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OpenAI’s Web Search Product Aims to Challenge Google’s Search Supremacy

AI News

The ChatGPT maker is working on a web search product partially powered by Microsoft Bing.

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SMBs Still Cautious Advertising on X Despite Lower CPMs

Platforms

Despite lower CPMs, SMBs hesitate to advertise on X.

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How AI Showed Up in Ads During Super Bowl 58

Super Bowl Commercials

Despite having its moment, 2024 is not the year of the Super Bowl AI.

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Google Joins Steering Group to Help Identify AI-Generated Content

AI News

Google joins the Coalition for Content Provenance Authenticity (C2PA), aiming to introduce watermarking to identify AI-generated content.

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Microsoft Returns to the Super Bowl to Launch Its AI-Powered Copilot

Super Bowl Commercials

Microsoft's Super Bowl ad positions AI as an everyday companion.

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Pereira O’Dell’s Global AI Innovation Hub Connects Brands to Startups

AI News

Agency Pereira O’Dell launched Silverside AI in San Francisco, connecting AI startups with brands.