Get news, tips and advice from behind-the-scenes players and gain clarity about apps and platforms you know and those that could be the next big thing. Discover how brands connect with customers, generate awareness, and move customers through sales and marketing funnels on the world's biggest platforms. You’ll read about the challenges facing platform developers, such as ad blockers, digital privacy, organic reach, engagement and ever-crowded marketplaces.
Adweek's platform and app section delivers news and insights about social media, news aggregators, media-sharing websites, service-orientated platforms and more.

Alt Image Text

What Would a TikTok Ban or Sale Mean for Advertisers?

Brands continue to spend on TikTok despite the House voting to ban it.

Alt Image Text

Google’s Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss

Publishers are retooling their SEO strategies, investing in content expertise and diversifying traffic, to combat traffic loss from Google's SGE.

Alt Image Text

Exclusive: Reddit Debuts Organic Social Tools Ahead of IPO

Reddit Pro offers social listening, as well as posting and performance analytics functions

Alt Image Text

Exclusive: Cookie Deception Sparks Tension Between Buy and Sell Side in IAB Tech Lab

In meetings within the IAB Tech Lab, not previously reported, the buy-side says they've been duped about SSPs solutions for cookieless environments.

Alt Image Text

Interactivity and Proprietary Data: Marketers Welcome Ads in Chatbots

By 2026, search marketing will lose market share to AI chatbots and other virtual agents.

Alt Image Text

In the W3C, the Post-Cookie Conversation Finds Consensus

Browsers have been finding common ground on privacy-centric advertising solutions in the W3C.

Alt Image Text

How Puma Measures Success Across New Tech

Puma's efforts in Web3 have earned it a rep with early tech adopters—a buzz that helps it drive buy-in internally.

Alt Image Text

OpenAI’s Web Search Product Aims to Challenge Google’s Search Supremacy

The ChatGPT maker is working on a web search product partially powered by Microsoft Bing.

Alt Image Text

SMBs Still Cautious Advertising on X Despite Lower CPMs

Despite lower CPMs, SMBs hesitate to advertise on X.

Alt Image Text

Google Joins Steering Group to Help Identify AI-Generated Content

Google joins the Coalition for Content Provenance Authenticity (C2PA), aiming to introduce watermarking to identify AI-generated content.

Alt Image Text

Snapchat’s First Super Bowl Ad Calls for Safer, Friendlier Social Media

Snapchat's first Super Bowl campaign positions the brand as a safer, more authentic social media platform.

Alt Image Text

Tech Leaders’ Quotes From the Contentious Child Safety Senate Hearing

Top quotes from execs from Meta, TikTok, X and others at Congress over child safety concerns.

Alt Image Text

Brands Swap Viral Tweets for TikTok and Instagram This Super Bowl

While real-time conversations will happen on X, brands build strategy for before and after Super Bowl .

Alt Image Text

Publishers Question Related Website Sets, Google’s Privacy Sandbox Solution for Cross-Site Tracking

Google Privacy Sandbox proposal Related Website Sets lets publishers track users across five domains.

Alt Image Text

Kitchen Appliance Brand Lēvo Boosts Sales Through Chatbot

Kitchen appliance brand Lēvo's chatbot, Herb, upsells products.