Browsers have been finding common ground on privacy-centric advertising solutions in the W3C.
Puma's efforts in Web3 have earned it a rep with early tech adopters—a buzz that helps it drive buy-in internally.
The ChatGPT maker is working on a web search product partially powered by Microsoft Bing.
Despite lower CPMs, SMBs hesitate to advertise on X.
Google joins the Coalition for Content Provenance Authenticity (C2PA), aiming to introduce watermarking to identify AI-generated content.
Snapchat's first Super Bowl campaign positions the brand as a safer, more authentic social media platform.
Top quotes from execs from Meta, TikTok, X and others at Congress over child safety concerns.
While real-time conversations will happen on X, brands build strategy for before and after Super Bowl .
Google Privacy Sandbox proposal Related Website Sets lets publishers track users across five domains.
Kitchen appliance brand Lēvo's chatbot, Herb, upsells products.
G/O Media is looking to sell its individual titles like The Onion and Gizmodo after failing to find a buyer for the whole group.
Livestream shopping is poised to grow through TikTok Shop and its connection with creators.
Google's AI-fueled Search Generative Experience is powering 84% of search queries.
As Google continues to deprecate third-party cookies in Chrome this year, many marketers plan to rely on IP addresses to target audiences.
CPG giant Kimberly-Clark started in-housing its programmatic contracts in 2022.