As Search and Social Converge Marketers Spy an Opportunity
TikTok and Instagram are offering search advertising, and advertisers see a chance to expand the surfaces of performance advertising.
Programmatic Advertising Comes to the New York Subway
The move from selling ads directly has attracted more advertisers.
Marketers Lukewarm on Meta’s Twitter Clone App
Meta stands at number 96 in reputation of the most visible brands in the U.S., survey finds.
Meta Sells Giphy to Shutterstock in $53 Million Deal
Meta had originally agreed to purchase the platform for $315 million in 2020.
Pay to Play: Focus Turns to How Platform Verification Subscriptions Impact Reach
Maintaining visibility online has gotten pricier.
How Snap Fuels and Rewards Authenticity for Its Creators
Snap's head of fashion and beauty partnerships Rajni Jacques and Snapchat creator Alyssa McKay spoke at SMW.
Meta Introduces Promotional Ads for Ecommerce Deals
At its NewFronts earlier this month, Meta hinted at new ecommerce products to its advertiser audience.
Beyond Virality: Understanding TikTok’s New Growth Patterns
Many creators have noticed their videos are taking longer to hit the For You page.
What Marketers Expect From Elon Musk’s ‘Best Hope’ Linda Yaccarino at Twitter
The former NBCU executive is Elon Musk's 'best hope.'
Linda Yaccarino Exits NBCUniversal, Mark Marshall Named Interim Ad Sales Chief
The longtime ad sales chef is in talks to become Twitter CEO.
NBCU Ad Sales Chief Linda Yaccarino Named Twitter CEO
Elon Musk said she 'will focus primarily on business operations.'
Publishers Voice Copyright Concerns and Interface Questions Over Microsoft’s Chatbot API
The tool would help publishers monetize chatbot technology with ads.
What to Know About How Google Is Reimagining Its Search Engine With Generative AI
It will help identify synthetically generated content through watermarks.
Meta’s In-App Purchase Push Poses Operational Issues for Marketers
The traffic juiced from Shops remains low across most brands.
Mars and LG Join PubMatic’s SPO Push, Making Video Buying More Efficient
The SSP follows Magnite in moving beyond traditional publisher clients.