Get news, tips and advice from behind-the-scenes players and gain clarity about apps and platforms you know and those that could be the next big thing. Discover how brands connect with customers, generate awareness, and move customers through sales and marketing funnels on the world's biggest platforms. You’ll read about the challenges facing platform developers, such as ad blockers, digital privacy, organic reach, engagement and ever-crowded marketplaces.
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OpenAI’s Web Search Product Aims to Challenge Google’s Search Supremacy

The ChatGPT maker is working on a web search product partially powered by Microsoft Bing.

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SMBs Still Cautious Advertising on X Despite Lower CPMs

Despite lower CPMs, SMBs hesitate to advertise on X.

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Google Joins Steering Group to Help Identify AI-Generated Content

Google joins the Coalition for Content Provenance Authenticity (C2PA), aiming to introduce watermarking to identify AI-generated content.

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Snapchat’s First Super Bowl Ad Calls for Safer, Friendlier Social Media

Snapchat's first Super Bowl campaign positions the brand as a safer, more authentic social media platform.

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Tech Leaders’ Quotes From the Contentious Child Safety Senate Hearing

Top quotes from execs from Meta, TikTok, X and others at Congress over child safety concerns.

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Brands Swap Viral Tweets for TikTok and Instagram This Super Bowl

While real-time conversations will happen on X, brands build strategy for before and after Super Bowl .

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Publishers Question Related Website Sets, Google’s Privacy Sandbox Solution for Cross-Site Tracking

Google Privacy Sandbox proposal Related Website Sets lets publishers track users across five domains.

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Kitchen Appliance Brand Lēvo Boosts Sales Through Chatbot

Kitchen appliance brand Lēvo's chatbot, Herb, upsells products.

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G/O Media Hangs ‘For Sale’ Sign Across Its Portfolio

G/O Media is looking to sell its individual titles like The Onion and Gizmodo after failing to find a buyer for the whole group.

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Livestream Shopping in the US Awaits Its Breakout Creator Era

Livestream shopping is poised to grow through TikTok Shop and its connection with creators.

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Google’s Gen-AI Search Is Powering 84% of Queries, Study Finds

Google's AI-fueled Search Generative Experience is powering 84% of search queries.

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Marketers Shift to IP Address Band-Aids Amid Cookie Deprecation

As Google continues to deprecate third-party cookies in Chrome this year, many marketers plan to rely on IP addresses to target audiences.

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Inside Kimberly-Clark’s Ad-Tech In-Housing Strategy

CPG giant Kimberly-Clark started in-housing its programmatic contracts in 2022.

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Disney’s Clean Room Brand Activations Grew 573% in 2023

The clean room has generated 2,000 reports on behalf of brands since October 2021.