What Would a TikTok Ban or Sale Mean for Advertisers?
Brands continue to spend on TikTok despite the House voting to ban it.
Google’s Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss
Publishers are retooling their SEO strategies, investing in content expertise and diversifying traffic, to combat traffic loss from Google's SGE.
Exclusive: Reddit Debuts Organic Social Tools Ahead of IPO
Reddit Pro offers social listening, as well as posting and performance analytics functions
Exclusive: Cookie Deception Sparks Tension Between Buy and Sell Side in IAB Tech Lab
In meetings within the IAB Tech Lab, not previously reported, the buy-side says they've been duped about SSPs solutions for cookieless environments.
Interactivity and Proprietary Data: Marketers Welcome Ads in Chatbots
By 2026, search marketing will lose market share to AI chatbots and other virtual agents.
In the W3C, the Post-Cookie Conversation Finds Consensus
Browsers have been finding common ground on privacy-centric advertising solutions in the W3C.
How Puma Measures Success Across New Tech
Puma's efforts in Web3 have earned it a rep with early tech adopters—a buzz that helps it drive buy-in internally.
OpenAI’s Web Search Product Aims to Challenge Google’s Search Supremacy
The ChatGPT maker is working on a web search product partially powered by Microsoft Bing.
SMBs Still Cautious Advertising on X Despite Lower CPMs
Despite lower CPMs, SMBs hesitate to advertise on X.
Google Joins Steering Group to Help Identify AI-Generated Content
Google joins the Coalition for Content Provenance Authenticity (C2PA), aiming to introduce watermarking to identify AI-generated content.
Snapchat’s First Super Bowl Ad Calls for Safer, Friendlier Social Media
Snapchat's first Super Bowl campaign positions the brand as a safer, more authentic social media platform.
Tech Leaders’ Quotes From the Contentious Child Safety Senate Hearing
Top quotes from execs from Meta, TikTok, X and others at Congress over child safety concerns.
Brands Swap Viral Tweets for TikTok and Instagram This Super Bowl
While real-time conversations will happen on X, brands build strategy for before and after Super Bowl .
Publishers Question Related Website Sets, Google’s Privacy Sandbox Solution for Cross-Site Tracking
Google Privacy Sandbox proposal Related Website Sets lets publishers track users across five domains.
Kitchen Appliance Brand Lēvo Boosts Sales Through Chatbot
Kitchen appliance brand Lēvo's chatbot, Herb, upsells products.