Get news, tips, and advice from those behind the scenes and gain more clarity about the apps and platforms you know and those that could be the next big thing. Discover how brands connect with customers, generate awareness, and move customers through sales and marketing funnels on the world's biggest platforms. You’ll read about the challenges facing platform developers, such as ad blockers, digital privacy, organic reach, engagement, and ever-crowded marketplaces. Adweek's platform and app section deliver news and insights about social media, news aggregators, media-sharing websites, service-orientated platforms, and more.
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Facebook: Here’s How to View Your Activity Log on Mobile

Users can manage their past actions and activities on the platform.

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TikTok to Be 2022 Presenting Sponsor of LA Pride Parade

Nonprofit Christopher Street West unveiled TikTok as the presenting sponsor for the 2022 LA Pride Parade.

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Meta Institutes Hiring Freezes for Some Non-Revenue-Generating Teams

Those affected include commerce, Facebook Dating, Facebook Gaming, Messenger Kids, Remote Presence.

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BeReal: How to Change Your Notifications Settings

Users can manage the alerts they receive.

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L’Oréal and Tripadvisor Team Up, Letting Shoppers Collect Toiletries at the Airport

Travelers can schedule a pickup from their departing airport for all KEMA brands.

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BeReal: How to Delete a Post

Users can remove content once per day.

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TikTok Offers Brands, Creators a Branded Mission, Should They Choose to Accept

The new branded content initiative is currently in beta in over one-dozen markets.

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YouTube Rolls Out Frequency Capping Tool in Upfront Week Debut

As YouTube looks to be taken seriously among TV ad buyers, the tech giant was ready to put on a show during Upfront Week.

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BeReal: How to Delete Your Full Name From Your Profile

Users can change the text that's displayed.

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Meta Grilled on Delays in Taking Down Buffalo Shooting Videos

The company released its latest Community Standards Enforcement Report, Transparency Report, Widely Viewed Content Report.

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Nextdoor Content to Be Integrated Into Microsoft Properties

Trending public posts from the neighborhood social network will appear in Bing, MSN, Start Feed.

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Apple Has Made It Easier for Podcast Creators to Grow Subscriptions

Apple is launching Delegated Delivery where podcasters can upload, manage and deliver premium content through third-party hosting providers.

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Potential Customers on Yelp Can Now Request a Call From Service Businesses

The new feature builds on the platform’s existing Request a Quote option.

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As Meta Stumbles, Major Advertisers Are Finding Other Platforms Do the Job Just as Well

Big brands find marketing opportunities like those once found on Facebook.

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BeReal: How to Sign Up for BeReal

The photo-sharing app encourages users to share one post each day.

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