Get news, tips and advice from behind-the-scenes players and gain clarity about apps and platforms you know and those that could be the next big thing. Discover how brands connect with customers, generate awareness, and move customers through sales and marketing funnels on the world's biggest platforms. You’ll read about the challenges facing platform developers, such as ad blockers, digital privacy, organic reach, engagement and ever-crowded marketplaces. Adweek's platform and app section delivers news and insights about social media, news aggregators, media-sharing websites, service-orientated platforms and more.
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Republican Buyers Are Enthusiastic About Getting Back on Twitter Post Its Political Ads Ban

Republican ad buyers allocate nearly 25% of their media budget to Twitter, and the range for Democratic advertisers is between 1%-5%.

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Some Advertisers Slowly Test Other Platforms Ahead of TikTok’s Congress Testimony

Top 1,000 U.S. advertisers boosted their ad spend on TikTok by 66% to $467 million from September to October 2022.

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TikTok: How to Make Your Account Private

Users can stop others from following them.

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Pricing for the Creator Economy Is All Over the Map

A new report from Later and Mavrck finds that 37% of creators set their rates initially by guessing.

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Dotdash Meredith Pens Pinterest Partnership, Joining Condé Nast and Tastemade

The publisher will produce vertical video for the platform, which aims to increase its inventory.

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Snapchat: How to Turn on Video Stability

This feature may reduce shaking in the user's clip.

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Snapchat: How to Use the Ultra Wide Camera

There are multiple ways to access this feature.

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Snapchat: How to Clear Your Shopping History on Mobile

Users can remove the products they've recently browsed.

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LinkedIn: How to Reschedule a Scheduled Post on Mobile

Users can change when content will be shared.

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Instagram: How to Delete Your Search History on Mobile

Users can clear terms they've previously searched for.

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LinkedIn: How to Turn On Open to Work

Professionals can let others know they're interested in new opportunities.

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Marketers Prove Skeptical of Advertising In Chat-Based Search Engines

Amid breathless excitement over ChatGPT, marketers have questions about its applicability to advertising.

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LinkedIn: How to Schedule a Post

Users can set content to go live in the future.

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TikTok’s New Audio Catalog Caters to Brands on a Budget

As an audio-first platform that rewards users who adopt viral sounds, TikTok is nurturing small businesses by boosting their shot at virality.