Yelp: New Business Openings Rose 8% in 2021
Consumers expressed concerns about inflation, but searches for higher-priced businesses rose.
TikTok Instant Page Meets Users’ and Brands’ Needs for Speed
The lightweight native landing pages load up to 11 times quicker than standard mobile pages.
Twitter Forced 4.7M Tweet Removals During First Half of 2021
They accounted for fewer than 0.1% of total impressions.
Twitter Website Clicks & Conversions Objective Renamed Website Traffic
The social network added three ad products: Site Visit Optimization, Aggregated Measurement, Events Manager.
YouTube Shorts Top 5 Trillion Views All-Time
CEO Susan Wojcicki shared her newest letter to the creator community.
LinkedIn Kicks Off ‘Welcome Professional 2.0’ Integrated Brand Campaign
It builds on the effort the platform began with stage one last November.
Zefr Rolls Out Brand Safety, Suitability Solution for TikTok In-Feed Ads
Insights and campaign analytics map back to each of the 11 GARM categories.
‘Hurt All Constituents’: Fresh Concern Over Google’s Alleged Ad Auction Rigging
Newly unredacted parts of a lawsuit against Google reveals a scheme to overcharge advertisers and underpay publishers.
Instagram to Take Action on Potentially Problematic Posts That Don’t Violate Its Guidelines
Individual posts that may contain bullying, hate speech, violence incitement will be shown lower in feed, Stories.
Twitter Blue Adds NFT Profile Pictures
Only iOS subscribers can use them, but they are viewable across all platforms.
Instagram Extends Remix Feature to All Public Videos
It debuted last March for Reels.
Twitter Extends Communities Beta-Test to Android
The first five rolled out on iOS, web last September.
Creators Don’t Know How to Access Instagram’s $1 Billion Fund
How payment corresponds to views is unclear.
Meta Begins Testing Instagram Subscriptions
As with the option’s Facebook counterpart, fees will not be collected until at least 2023.
Twitter Debuts Its Initial Birdseye Report
Eight of its Official Partners each took deep dives into conversation, trends from a specific industry.