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Yelp: New Business Openings Rose 8% in 2021

Consumers expressed concerns about inflation, but searches for higher-priced businesses rose.

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TikTok Instant Page Meets Users’ and Brands’ Needs for Speed

The lightweight native landing pages load up to 11 times quicker than standard mobile pages.

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Twitter Forced 4.7M Tweet Removals During First Half of 2021

They accounted for fewer than 0.1% of total impressions.

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Twitter Website Clicks & Conversions Objective Renamed Website Traffic

The social network added three ad products: Site Visit Optimization, Aggregated Measurement, Events Manager.

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YouTube Shorts Top 5 Trillion Views All-Time

CEO Susan Wojcicki shared her newest letter to the creator community.

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LinkedIn Kicks Off ‘Welcome Professional 2.0’ Integrated Brand Campaign

It builds on the effort the platform began with stage one last November.

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Zefr Rolls Out Brand Safety, Suitability Solution for TikTok In-Feed Ads

Insights and campaign analytics map back to each of the 11 GARM categories.

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‘Hurt All Constituents’: Fresh Concern Over Google’s Alleged Ad Auction Rigging

Newly unredacted parts of a lawsuit against Google reveals a scheme to overcharge advertisers and underpay publishers.

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Instagram to Take Action on Potentially Problematic Posts That Don’t Violate Its Guidelines

Individual posts that may contain bullying, hate speech, violence incitement will be shown lower in feed, Stories.

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Twitter Blue Adds NFT Profile Pictures

Only iOS subscribers can use them, but they are viewable across all platforms.

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Instagram Extends Remix Feature to All Public Videos

It debuted last March for Reels.

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Twitter Extends Communities Beta-Test to Android

The first five rolled out on iOS, web last September.

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Creators Don’t Know How to Access Instagram’s $1 Billion Fund

How payment corresponds to views is unclear.

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Meta Begins Testing Instagram Subscriptions

As with the option’s Facebook counterpart, fees will not be collected until at least 2023.

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Twitter Debuts Its Initial Birdseye Report

Eight of its Official Partners each took deep dives into conversation, trends from a specific industry.