The Latest
Canva’s Pricing Puzzle Is Every Marketer’s Problem
Canva’s layoffs expose the SaaS-pocalypse’s real fault line: seats are getting meters, and marketers are left budgeting for AI costs they can’t predict.
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Perion Exits Nasdaq in $420M Sale to India’s Affle as Open-Web Squeeze Continues
Once Perion’s cash is stripped out, Affle is paying under $200 million for the business, the latest open-web adtech exit at a bargain price.
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Anthropic Goes for the Public Markets as Revenue Jumps Nearly 15-Fold
A 335-page IPO plan shows a profitable second quarter, a concentrated customer base, and compute deals that send hundreds of billions to Google and Amazon.
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Pinterest Opens Its Inventory to Programmatic Buyers, With Magnite as Its Main Pipe
The platform is making its display and video inventory available through Amazon, Google and Yahoo’s DSPs.
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Advertisers Pull Meta Ads That Had Unwanted AI Glow-ups
Under Meta’s new terms coming into play Oct 30, advertisers are “solely responsible” for whatever its AI creates
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Pitch Deck: Cuttable Raises $20M to Turn Brands’ Photos and Videos Into Meta Ads
The Australian startup is betting that creative is the last part of ad buying left to automate.
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A Meta-Morphosis: Frontier Foray and TikTok Block
Meta is racing to monetize its AI agent Muse while shutting out TikTok-linked advertisers, escalating a platform turf war that could reshape how brands reach consumers.
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Meta’s TikTok Link Ban Could Hobble Media Buyers’ Creator Campaigns
Blocking a rival makes sense, buyers say, but stopping brands from linking to TikTok is another matter.
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11 of the Best-Funded GEO Startups Racing to Win AI Search
Profound's $1.8 billion valuation grabbed the headlines, but a crowded field of AI search startups is chasing the same prize: getting brands into AI answers.
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ExclusiveGoogle Opens AI Mode to Prescription Drug Ads
The test, which began this month, brings one of advertising's most regulated categories into Google's AI answers.
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TikTok Expands Its Off-Platform Ad Network to US Advertisers
The rebranded Pangle spans nearly 400,000 apps and is heavy on gaming. TikTok is also allowing advertisers to run campaigns from AI tools like Claude and Perplexity.
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Google Gets to Keep Its Adtech Stack Intact. Does The Trade Desk’s Pitch Lose its Punch?
In its battle with the DOJ, Google kept its adtech stack intact—the reality could dilute the value prop of some Trade Desk products.
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The Trade Desk, Worried Stock Slide Could ‘Substantially Harm’ Retention, Moves to Reprice Employee Options
The move could help the beleaguered adtech company keep staffers whose stock options have lost most of their value.
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Scope3’s Rebrand to Apostra Solidifies Shift from Sustainability to AI
A defiant Brian O’Kelley raged against the “double standard” to which he claims to be held.
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Amazon Locks Out Meta’s Muse in Agentic Shopping Standoff
Amazon says Meta never disclosed that Muse would shop its store, and that the agent captures customer credentials without identifying itself.
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