Get news, tips and advice from behind-the-scenes players and gain clarity about apps and platforms you know and those that could be the next big thing. Discover how brands connect with customers, generate awareness, and move customers through sales and marketing funnels on the world's biggest platforms. You’ll read about the challenges facing platform developers, such as ad blockers, digital privacy, organic reach, engagement and ever-crowded marketplaces. Adweek's platform and app section delivers news and insights about social media, news aggregators, media-sharing websites, service-orientated platforms and more.
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As Search and Social Converge Marketers Spy an Opportunity

TikTok and Instagram are offering search advertising, and advertisers see a chance to expand the surfaces of performance advertising.

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Programmatic Advertising Comes to the New York Subway

The move from selling ads directly has attracted more advertisers.

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Marketers Lukewarm on Meta’s Twitter Clone App

Meta stands at number 96 in reputation of the most visible brands in the U.S., survey finds.

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Meta Sells Giphy to Shutterstock in $53 Million Deal

Meta had originally agreed to purchase the platform for $315 million in 2020.

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How Snap Fuels and Rewards Authenticity for Its Creators

Snap's head of fashion and beauty partnerships Rajni Jacques and Snapchat creator Alyssa McKay spoke at SMW.

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Meta Introduces Promotional Ads for Ecommerce Deals

At its NewFronts earlier this month, Meta hinted at new ecommerce products to its advertiser audience.

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Beyond Virality: Understanding TikTok’s New Growth Patterns

Many creators have noticed their videos are taking longer to hit the For You page.

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Linda Yaccarino Exits NBCUniversal, Mark Marshall Named Interim Ad Sales Chief

The longtime ad sales chef is in talks to become Twitter CEO.

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NBCU Ad Sales Chief Linda Yaccarino Named Twitter CEO

Elon Musk said she 'will focus primarily on business operations.'

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Publishers Voice Copyright Concerns and Interface Questions Over Microsoft’s Chatbot API

The tool would help publishers monetize chatbot technology with ads.

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What to Know About How Google Is Reimagining Its Search Engine With Generative AI

It will help identify synthetically generated content through watermarks.

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Meta’s In-App Purchase Push Poses Operational Issues for Marketers

The traffic juiced from Shops remains low across most brands.

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Mars and LG Join PubMatic’s SPO Push, Making Video Buying More Efficient

The SSP follows Magnite in moving beyond traditional publisher clients.