The Latest CMA Report Brings New Privacy Concerns to Google's Cookie Deprecation Plans

These are the 3 biggest challenges the CMA raised around Google's Privacy Sandbox

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When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to give the U.K.-based Competition and Markets Authority sufficient time to review the cookie-replacement tools it’s developing.

These tools are called the Privacy Sandbox and the CMA, a regulatory body that must approve Google’s cookie deprecation plan before it can happen, wants to make sure that it doesn’t benefit Google at the expense of the rest of the ad industry.

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