Catherine Perloff
Catherine is an Adweek staff reporter covering ad tech, social media platforms and their influence. Catherine joined Adweek in 2021 from Debtwire where she covered high yield and distressed corporations. A 2019 graduate of Tufts, Catherine has previously written for Forbes and Inc.
Pixels Are the Next Digital Advertising Workhorse Facing Tougher FTC Scrutiny
While cookies have gotten more attention, pixels, a broader and more far-reaching technology, are facing fresh regulatory attention.
Pricing for the Creator Economy Is All Over the Map
A new report from Later and Mavrck finds that 37% of creators set their rates initially by guessing.
Bank Collapses Cause Ripple Effects Across the Digital Advertising Industry
Publishers and ad-tech firms are seeking liquidity and looking to mitigate risk after major SVB failure spreads across tech industry.
Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows
New research from GumGum coincides with mounting pressure from buyers for more transparency ahead of upfront season.
TelevisaUnivision’s Post-Cookie Targeting Shows Promise for Seller-Defined Audiences
The first case study of Google's PPS provides early data for the viability of seller-defined audiences to describe audiences.
Audi, Mars, Nespresso Embrace Ad Effectiveness With New Attention Metrics
Major DSPs, SSPs, agencies and brands like DV360 and Mars are looking to buy media based on the likelihood an ad placement will elicit high attention.
Marketers Prove Skeptical of Advertising In Chat-Based Search Engines
Amid breathless excitement over ChatGPT, marketers have questions about its applicability to advertising.
The ‘Death of the Undifferentiated SSP’ Isn’t Hitting All Ad Tech
The two public SSPs used their recent earnings calls to paint a narrative contrasting recent industry headwinds.
Cookie-Alternative Fledge Testing Grows, But Not Among SSPs
The privacy sandbox protocol has adherents, but lacks SSPs testing it with bid requests.
Views on Instagram Reels Fall as Platform Course Corrects to Images
Brands have been noticing far less views on their short-form video content after Instagram head looks to rebalance feed