Catherine is Adweek's platforms reporter covering social media companies and their influence. Catherine joined Adweek in 2021 from Debtwire where she covered high yield and distressed corporations. A 2019 graduate of Tufts, Catherine has previously also written for Forbes and Inc.
As YouTube looks to be taken seriously among TV ad buyers, the tech giant was ready to put on a show during upfront week. The company—which moved its annual Brandcast [...]
Big brands find marketing opportunities like those once found on Facebook.
The platform says it offers true incremental reach.
Cava harnessed social listening and a Gen Z star to launch the biggest campaign in the restaurant's history.
Abortion crackdowns across the country have put location data into focus. We breakdown how advertisers use it, and how that's changing.
The new tools are not currently available but will be in the coming months.
Creators see lulls in sponsorships and platform accessibility when they reject convention.
Analysts forecast first quarter earnings for ad-tech companies, reporting this week and next.
Once mostly known for music videos on YouTube, the company claims to be the world's largest FAST network.
The company gave little detail on what Musk’s takeover would mean for the company and focused on new and renewed content partnerships.