Portrait of Catherine Perloff

Catherine Perloff

Catherine is Adweek's platforms reporter covering social media companies and their influence. Catherine joined Adweek in 2021 from Debtwire where she covered high yield and distressed corporations. A 2019 graduate of Tufts, Catherine has previously also written for Forbes and Inc.

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YouTube Rolls Out Frequency Capping Tool in Upfront Week Debut

TV Upfronts

As YouTube looks to be taken seriously among TV ad buyers, the tech giant was ready to put on a show during upfront week. The company—which moved its annual Brandcast [...]

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As Meta Stumbles, Major Advertisers Are Finding Other Platforms Do the Job Just as Well

Platforms

Big brands find marketing opportunities like those once found on Facebook.

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During Upfront Week, YouTube Wants to Be Seen as Better Than TV

TV Upfronts

The platform says it offers true incremental reach.

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How Food Brand Cava’s Partnership With Emma Chamberlain Created a Best Seller

Platforms

Cava harnessed social listening and a Gen Z star to launch the biggest campaign in the restaurant's history.

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Still a Valuable Currency of Advertising, Location Data Is Under the Microscope

Platforms

Abortion crackdowns across the country have put location data into focus. We breakdown how advertisers use it, and how that's changing.

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YouTube Hopes to Improve Reach With New Brand Safety Tools

Data Security

The new tools are not currently available but will be in the coming months.

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She Got Harassed by TikTok Trolls—Then Her Brand Deals Suffered

Influencers & Creators

Creators see lulls in sponsorships and platform accessibility when they reject convention.

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Ad-Tech Stocks Expected to Hold Onto Valuations Amid Industry Headwinds

Ad Tech

Analysts forecast first quarter earnings for ad-tech companies, reporting this week and next.

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Vevo Cements Transformation Into Streaming Network

NewFronts

Once mostly known for music videos on YouTube, the company claims to be the world's largest FAST network.

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Twitter Launches New Content Partnerships as Musk Takeover Lingers Over NewFront

NewFronts

The company gave little detail on what Musk’s takeover would mean for the company and focused on new and renewed content partnerships.

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