Catherine Perloff
Catherine is an Adweek staff reporter covering ad tech, social media platforms and their influence. Catherine joined Adweek in 2021 from Debtwire where she covered high yield and distressed corporations. A 2019 graduate of Tufts, Catherine has previously written for Forbes and Inc.
From Elder Statesman to Innovation Hub: Satya Nadella’s Pivot of the Microsoft Narrative
The CEO has secured the company's positioning as a leader in AI.
Large Brands Are Still Advertising on Made-for-Advertising Websites After Industry Outcry
Hundreds of brands, facilitated by almost every major ad-tech firm, are paying to advertise on spammy websites.
Exclusive: Reddit Debuts Organic Social Tools Ahead of IPO
Reddit Pro offers social listening, as well as posting and performance analytics functions
Exclusive: Cookie Deception Sparks Tension Between Buy and Sell Side in IAB Tech Lab
In meetings within the IAB Tech Lab, not previously reported, the buy-side says they've been duped about SSPs solutions for cookieless environments.
In the W3C, the Post-Cookie Conversation Finds Consensus
Browsers have been finding common ground on privacy-centric advertising solutions in the W3C.
How Hellmann’s Expands the Funnel Through Retail Media
Hellmann's shares how a retail media campaign expanded the brand's customers beyond holidays.
Walmart-Vizio Deal Exposes Fragility in Measurement Market
The Walmart-Vizio deal has ACR impact at streaming measurement companies.
Buying Retail Media Off-Site Could Worsen Transparency Issues for Brands
Off-site retail media is growing, but it restricts buyer control.
Brand Leaders Debate AI Ownership at IAB ALM Marketing Breakfast
Zipcar and Adobe executives discuss how they are using AI in their businesses.
Exclusive: The Trade Desk’s Media-Quality Product, SP500+, Puts Publishers at the Center
The Trade Desk SP500+ makes it easy for buyers to target high-quality publishers.