Portrait of Catherine Perloff

Catherine Perloff

Catherine is an Adweek staff reporter covering ad tech, social media platforms and their influence. Catherine joined Adweek in 2021 from Debtwire where she covered high yield and distressed corporations. A 2019 graduate of Tufts, Catherine has previously written for Forbes and Inc.

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As Search and Social Converge Marketers Spy an Opportunity

Platforms

TikTok and Instagram are offering search advertising, and advertisers see a chance to expand the surfaces of performance advertising.

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Programmatic Advertising Comes to the New York Subway

Out of Home

The move from selling ads directly has attracted more advertisers.

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Google Introduces Chatbot, Other Generative AI Creation Tools for Marketers

Artificial Intelligence

Long in the background, Google brought its AI tools to the front-end at its Google Marketing Live conference.

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YouTube Unveils 30-Second Select Spots, Pause Ads at Brandcast Event

TV Upfronts

Doja Cat performed at the platform's upfront week presentation.

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Buyers Get More Transparency on Inventory and Measurement at This Year’s Upfronts

TV Upfronts

Publishers are agreeing to share more signals, but there is still too little data.

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How Microinfluencers Are Upending Brand Marketing and Customer Interactions

Adweek Original Video

For companies, working with user-generated content has pros and cons.

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In AI’s Uncanny Valley, Creators Prove Their Value

The Creatorverse

Influencer marketing is poised to become more valuable as AI-generated content upends the media landscape.

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The Trade Desk Embraces New IAB Video Specs, Spurring Adoption and Anxiety

Programmatic

There is no deadline for supply-side partners to adopt the new standards—yet.