Portrait of Catherine Perloff

Catherine Perloff

Catherine is an Adweek staff reporter covering ad tech, social media platforms and their influence. Catherine joined Adweek in 2021 from Debtwire where she covered high yield and distressed corporations. A 2019 graduate of Tufts, Catherine has previously written for Forbes and Inc.

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Alphabet Grows Search and YouTube Revenue by Double Digits Amid Increased Competition

Platforms

Network revenue, which encompasses Google's ad-tech business, continues to decline.

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Buyers Are Wasting Money on Alt IDs While Cookies Still Persist

Programmatic

New data from Adform shows buyers might waste more than 20% of a $1 million campaign over-targeting users with alternative IDs.

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Hershey’s AI-Powered Ad Campaign Sold More Candy and Gave It Leverage With Retailers

CPG News

The candymaker shared at Possible Miami how it's using custom algorithms to create its own media strategy more optimized to sales goals, which makes the company less beholden to media [...]

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Brands Like Sweetgreen Are Wrestling With Google Search’s Growing Complexity

Programmatic

At Possible Miami, Sweetgreen shared how to adapt to a search remade by Performance Max and ad inflation.

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Lack of Revenue Benefits and Access to Data Thwart Media’s Green Progress

Programmatic

At the Green Media Summit, publishers and adtech firms shared roadblocks like a lack of data and adoption thwarting sustainable media initiatives.

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Paramount Hires a Bank to Explore the Sale of VidCon

Social Commerce

Paramount's move to sell VidCon comes amid the company’s broader merger and sales efforts.

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LinkedIn Makes Its Case for a Permanent Spot in Social Strategy

Social Media Week

At Social Media Week, LinkedIn's Melanie English and creator DeAndre Brown made the case for LinkedIn as brand building.

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Publishers Caught in the Crosshairs of Vendor MFA Tools

Programmatic

Integral Ad Science and DoubleVerify have new tech tools to help brands block MFA (made-for-advertising websites), and publishers worry that they will have no choice but to get caught in [...]

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Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data

Programmatic

Buyers and adtech firms are diving into the bidstream to target campaigns along advanced contextual signals toward quality media and away from audience-focused strategies.

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What Creators Really Think About Brand Deals, the Future of Platforms and Creativity

Creative Thinkers

Tefi Pessoa, Hunter Harris, Khalil Greene and Robyn DelMonte got famous on the Internet, but they don't see it as their ultimate future.