Catherine Perloff
Catherine is Adweek's platforms reporter covering social media companies and their influence. Catherine joined Adweek in 2021 from Debtwire where she covered high yield and distressed corporations. A 2019 graduate of Tufts, Catherine has previously also written for Forbes and Inc.
Instagram Head Grilled by Senate at Hearing on Teen Safety Online
Head of Instagram Adam Mosseri took the hot seat earlier today at a U.S. Senate hearing on Instagram’s impact on teens. The hearing was spurred in part by documents released [...]
Life After Facebook: Inside the Platform Strategy for Cosmetics Company Lush
Lush went off the grid on Nov. 26, deactivating its accounts on Facebook, Instagram, Snapchat and TikTok.
This Holiday Season, Social Marketers Adapt to Ad Inflation and Diminished Targeting Capabilities
Marketers have had to spend more to reach the same customers.
Sabra CEO Joey Bergstein Talks Ecommerce for Perishable Foods
The leader of the hummus brand on customer retention and combating supply-chain issues.
‘We Don’t Mention the Brand:’ Inside Channel 4’s Social-First Reality Show for Instagram
The novel collaboration with a broadcaster presents a new way for brands to reach ad-resistant audiences.
One Year In, Google News Showcase Is Still Proving Itself to Publishers
Publishers still have a measured outlook on the potential upside to the service.