Catherine Perloff
Catherine is an Adweek staff reporter covering ad tech, social media platforms and their influence. Catherine joined Adweek in 2021 from Debtwire where she covered high yield and distressed corporations. A 2019 graduate of Tufts, Catherine has previously written for Forbes and Inc.
As Search and Social Converge Marketers Spy an Opportunity
TikTok and Instagram are offering search advertising, and advertisers see a chance to expand the surfaces of performance advertising.
Programmatic Advertising Comes to the New York Subway
The move from selling ads directly has attracted more advertisers.
Google Introduces Chatbot, Other Generative AI Creation Tools for Marketers
Long in the background, Google brought its AI tools to the front-end at its Google Marketing Live conference.
Ad Industry Will Get a Taste of a World Without Cookies Before They Completely Disappear
It gives developers time to experiment for a cookieless world.
YouTube Unveils 30-Second Select Spots, Pause Ads at Brandcast Event
Doja Cat performed at the platform's upfront week presentation.
Buyers Get More Transparency on Inventory and Measurement at This Year’s Upfronts
Publishers are agreeing to share more signals, but there is still too little data.
Publishers Voice Copyright Concerns and Interface Questions Over Microsoft’s Chatbot API
The tool would help publishers monetize chatbot technology with ads.
How Microinfluencers Are Upending Brand Marketing and Customer Interactions
For companies, working with user-generated content has pros and cons.
In AI’s Uncanny Valley, Creators Prove Their Value
Influencer marketing is poised to become more valuable as AI-generated content upends the media landscape.
The Trade Desk Embraces New IAB Video Specs, Spurring Adoption and Anxiety
There is no deadline for supply-side partners to adopt the new standards—yet.