Portrait of Catherine Perloff

Catherine Perloff

Catherine is an Adweek staff reporter covering ad tech, social media platforms and their influence. Catherine joined Adweek in 2021 from Debtwire where she covered high yield and distressed corporations. A 2019 graduate of Tufts, Catherine has previously written for Forbes and Inc.

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Paramount Hires a Bank to Explore the Sale of VidCon

Social Commerce

Paramount's move to sell VidCon comes amid the company’s broader merger and sales efforts.

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LinkedIn Makes Its Case for a Permanent Spot in Social Strategy

Social Media Week

At Social Media Week, LinkedIn's Melanie English and creator DeAndre Brown made the case for LinkedIn as brand building.

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Publishers Caught in the Crosshairs of Vendor MFA Tools

Programmatic

Integral Ad Science and DoubleVerify have new tech tools to help brands block MFA (made-for-advertising websites), and publishers worry that they will have no choice but to get caught in [...]

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Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data

Programmatic

Buyers and adtech firms are diving into the bidstream to target campaigns along advanced contextual signals toward quality media and away from audience-focused strategies.

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What Creators Really Think About Brand Deals, the Future of Platforms and Creativity

Creative Thinkers

Tefi Pessoa, Hunter Harris, Khalil Greene and Robyn DelMonte got famous on the Internet, but they don't see it as their ultimate future.

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The CMA Is Prepared to Delay Google’s Cookie Deprecation Plans

Programmatic

At an IAB Tech Lab event in New York, the UK regulatory body said it was prepared to delay cookie deprecation's deadline, currently set for the end of this year, [...]

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ID Spoofing Dents Campaign Performance

Programmatic

Basis Technologies found that for campaigns where there was a higher prevalence of deceptive identity practices, conversions were likely to be lower.

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From Elder Statesman to Innovation Hub: Satya Nadella’s Pivot of the Microsoft Narrative

Hot List

The CEO has secured the company's positioning as a leader in AI.

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Large Brands Are Still Advertising on Made-for-Advertising Websites After Industry Outcry

Ad Tech Industry News

Hundreds of brands, facilitated by almost every major ad-tech firm, are paying to advertise on spammy websites.

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Exclusive: Reddit Debuts Organic Social Tools Ahead of IPO

Platforms

Reddit Pro offers social listening, as well as posting and performance analytics functions