How NCT 127 Turns Original Content Into a Winning Digital Marketing Strategy
For the K-pop phenomenon, album promotions can include anything from late-night show parodies to mini music videos.
How Wieden+Kennedy Staffers Will Remember David Kennedy
Colleagues share the lessons and memories that endure after the agency co-founder's passing.
The Next Generation Will Save Our Industry—So Why Aren’t We Supporting Them?
Funding the next generation of young talent matters greatly. Not just within our businesses but in culture.
Harnessing Chaos: Turning Creativity Into Value
The strategy behind a creative campaign is the glue that holds it together.
Mihnea Gheorghiu Named Co-CCO of Publicis Italy and Le Pub Amsterdam
Mihnea Gheorghiu has been promoted from his previous position of global creative director.
Running an Agency Is Just One of Brittany Bosco’s Talents
The founder of Slug Global does creative work for top brands—just don't call it an agency.
Another Facebook Exec Departs as Creative Chief, Global Business Marketing VP Mark D’Arcy Exits
Mark D'Arcy has announced his departure from Facebook after 10 years.
Phil Adrien Promoted to Lead Dentsu’s APAC Creative Transformation
Phil Adrien will now also report to Ashish Bhasin, CEO of Dentsu Asia Pacific, and Jean Lin, Global CEO of Creative for Dentsu International and will be charged with driving [...]
From Drag Queens to the Pope’s Painter: How Magnum Built a Brand For Pleasure Seekers
The brand, with its agency LOLA MullenLowe, merges art with advertising to distinguish itself in a memorable way.
GGH MullenLowe Hires Marielle Wilsdorf as CCO From DDB Hamburg
GGH MullenLowe just hired Marielle Wilsdorf as its new CCO and Barbara Dirscherl as creative art director.
Cannes Lions Submits to Lovetheworkmore Creative Duo to Make Site Free to Under 30s
The young duo—who are both in their early 20s—overcame the need to pay for a subscription by creating a simple spreadsheet featuring links to more than 300 case studies.
This Creative Team Is Taking on the Might of Cannes Lions
LoveTheWorkMore.com directed more 50,000 people to view nominated Lions case studies for free
How These Exuberant Illustrations Made Their Way Onto Popular Products—and Adweek’s Cover
Tim Singleton talks about what the ideal Pride partnership looks like to him.
The One Club Names 72andSunny Founder Glenn Cole as Chairman
Glenn Cole succeeds FCB creative chief Susan Credle as board chair of The One Club.
Adweek Podcast: The 100 Most Creative Professionals in the World
Hear Adweek editors discuss our 2021 Creative 100 honorees. Creative 100 is an annual celebration of today's most fascinating creative professionals.