New DDB Paris CEOs Named as Veteran Jean-Luc Bravi Steps Aside
Alexander Kalchev and Paul Ducré will become co-leaders of the agency as Bravi becomes chair.
Creators in Super Bowl Ads Signal a Shift in the Industry
Instead of choosing between creators and celebrities, brands see success in harnessing the power of both.
In The Shadow of Giants: The Makers Behind The Super Bowl Ads Matter
A spotlight on the production teams that mirrored as beacons of inclusivity in this year’s Big Game.
David Droga Rediscovers His 25-Year-Old Formula for a Good Ad
The film from the 1990s sees the revered creative exec outline to a client how to spot good work.
Super Bowl Ads Are Still Worth It, but You Need a Game Plan
Winning Super Bowl creative and campaigns need just as much strategy as the Big Game.
Influencing Without AI: How Creator Marketing Will Be (Re)Shaped in 2024
The creator economy will only continue to boom.
Creativity Outlook 2024: Talent Is Seeking Renewed Purpose Amid Upheaval
With burnout on the rise, creative leaders need to prioritize nurturing talent to remain competitive.
How to Start an Agency, One Letter at a Time. Or HTSAAOLAAT, for Short
A cheat sheet to more confusing (but helpful) marketing acronyms for agency founders.
The Future of Content: Fewer Buzzwords, More Feelings
Lessons from the Oscar-winning digital arts platform of WeTransfer on creating meaningful content.
Allyship With HBCUs Is More Than a Marketing Campaign
Brands can bridge funding gaps through meaningful long-term investments in infrastructure.
This Year, Give Thanks for the Creatives
They’re the visionaries, the innovators and the problem-solvers who craft compelling stories.
Creativity Does Not Thrive in Fear—How Marketers Can Drive Real-World Change
Going beyond awareness around social issues to make tangible change.
Why Would Anyone Name Their Ad Agency Murder Hornet?
The story behind veteran creative Noel Cottrell's new agency.
Art and Copy: An Advertising Poem
Tony Award-winning poet Lemon Andersen on the power and beauty of art in ad agencies.
The Dangers of Texting While Contemplating Your Future. You Might Just Start an Agency.
On the dangers of texting while contemplating your future.