Every so often, a brand, agency or industry leader develops an idea that changes the face of marketing and advertising. Suddenly, everyone is clamoring to emulate such an amazing success. From innovative storytelling techniques to new workplace environments, each idea (and leader) is a force to be reckoned with, respected and admired. Take what insight you can from these creative thinkers—the next great idea might come from you!
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How Young Hero Is Giving Emerging Musicians Opportunities for Exposure

The pro bono initiative sees the agency bring artists in on campaigns while also mentoring them on branding.

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First-Time CCOs Talk About What It Takes to Helm a Creative Department

The culmination of years of hard work has its challenges and big rewards.

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Anomaly Is Adweek’s 2022 US Agency of the Year

Though selective in taking on new work, the shop is mastering convergence.

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Creative Flavor: Alejandro Barreras Doesn’t Need Glitz and Glamour to Make Unforgettable Work

For the Miami-based gcd, experimentation and impact come first.

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Creative Flavor: Javier Osorio Shares How He Became ‘Bewitched’ With Creative Advertising

With this creative director's work, pop culture is both the inspiration and the outcome.

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Off Madison Podcast: Latinx Storytelling With Adweek Community Editor Luz Corona

What nuances properly represent Latinx audiences?

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Creative Flavor: Dany Minaker and Patan Tarazaga Work Best With Ideas Forged in Bravery

Wunderman Thompson's global ecd and Latam CCO are ready to build a network standout.

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Creative Flavor: Roberto Lastra Wants to Do Work That ‘Leaves No Audience Behind’

Lovers Not Haters' founder is ready to toss the industry's binary approach to culture.

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Creative Flavor: Henry Medina Wants to Save the World, One Tech Innovation at a Time

A mobile ATM network unlocked a world of possibilities for the CCO.

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Creative Flavor: Jaime Dussan’s Work Is Fueled by His Appetite for Knowledge

The Nativo star sees emerging tech as a tool for learning.

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Creative Flavor: Juan Munoz Is Willing and Able to Dive Into New Challenges

Nativo's head creative director wants to meet the demands of clients more effectively.

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Creative Flavor: Angelica Portillo Fights for Art That Makes a Difference

One of Casanova//McCann's brightest minds knows creatives are 'the size of their ideas.'

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Creative Flavor: Daniel Correa Had to Become a Jack of All Trades

For the creative director, being an ad ace means becoming a quasi-expert at many things.

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Creative Flavor: Martin Alfred and Felipe Rostagnol Are Scarily Good at Creating Buzz

Founders' creative directors picture the ideal client as Frankenstein (sort of).

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Creative Flavor: Camila Rocha Thrives On Great Teamwork With Brave Clients

The Republica Havas copywriter wants to continue learning from her peers.