Every so often, a brand, agency or industry leader develops an idea that changes the face of marketing and advertising. Suddenly, everyone is clamoring to emulate such an amazing success. From innovative storytelling techniques to new workplace environments, each idea (and leader) is a force to be reckoned with, respected and admired. Take what insight you can from these creative thinkers—the next great idea might come from you!

The Latest

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    Bobbie’s New CGO on Her Plan to Take It From Formula Disruptor to Household Name

    Stacey Andrade-Wells helped make Liquid I.V. a culturally relevant brand. Now she’s bringing what she learned to Bobbie.

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    6 Campaigns That Were Only Creatively Possible With AI

    For all the hype around AI, these creative ideas truly couldn't have been executed without it

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    3 Ways Apple Transformed How Content Is Made and Marketed, According to Eddy Cue

    From phone cameras on race cars to haptic trailers, Apple is using its own hardware to change how blockbusters get made and sold.

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    Embracing The Spirit of Cannes Without Actually Being There

    The real value of Cannes lies far beyond the Croisette

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    The 2026 Creative 100: Agency Leaders Reclaiming the Narrative

    These creatives got brands back on track and stirred up online buzz with outsider ideas that won hearts and minds.

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    The 2026 Creative 100 Rising Agency Talent: Social Natives With Bold Ideas

    These creatives are culturally savvy and work at the speed of trends.

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    The 2026 Creative 100 Changing the Culture Game

    The creators, executives, influencers, and agency leaders shaping pop culture right now.

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    SharkNinja Hires Clinique’s Elizabeth Nolan as Chief Creative Officer

    Her appointment follows Michelle Crossan-Matos joining as growth chief last year.

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    Kepler’s Zach Schimpf Makes Music for Adult Swim—and About His Dogs

    The content production leader for Kepler Creative learned the marketing basics at world-class orchestras.

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    Director Billy Boman’s Rules for Rewriting Ads With AI

    After his stunt for Fiverr caused a stir, ADWEEK talks to the director about how AI is changing his work

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    From SZA to Cardi B, Ulta Crashes the Super Bowl Halftime Show for the Second Year

    Ulta Beauty had its Big Game moment when Cardi B made a surprise cameo during Bad Bunny’s halftime show.

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    “The Work Is Going to Get Sh*tty”: Aaron Starkman on Anxiety, AI, and Independent Creativity

    Rethink's Aaron Starkman reflects on anxiety, independence, and the influence of South Park

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