BBDO's David Lubars to Retire After 4 Decades of Creative Leadership

The longtime BBDO CCO created iconic campaigns for M&M’s and Snickers

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After 44 years in the business, creating some of advertising’s most iconic work, David Lubars deserves to do nothing for a while.

Lubars is set to retire from his post as chairman and chief creative officer of BBDO Worldwide, and he told ADWEEK that as he starts his retirement, he’s going to do nothing, “and then after I do that, I’m going to rest.”

Lubars said that BBDO has been on a 20-year sprint that has been “mostly great,” but now feels he needs to walk, and this industry doesn’t know how to slow down.

He has been part of many memorable and award-winning campaigns, from the “Herding Cats” Super Bowl spot to the “You’re Not You When You’re Hungry” Snickers platform to M&M’s campaigns.



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