Categorizing Attention Tracking Partners: What Marketers Need to Know About This Ad Metric
Advertisers must pay attention to how vendors' strategies differ.
Mindshare Names Matterkind’s Nancy Hall New North America CEO
Amanda Richman formerly filled the role before stepping down unexpectedly in March.
Uber Launches Global Media Agency Review for $600 Million Account
EssenceMediacom is the incumbent on the account.
A New Forrester Report Urges Brands and Agencies to ‘Ditch the Pitch’
The economics of the existing pitching process are 'untenable.'
Signet Jewelers Awards Its $250 Million Media Business to Publicis Media
It's another high-profile account loss for WPP's GroupM.
May the Best Attention Metric Win
Holding companies’ competing business objectives make identifying universally-accepted attention KPIs anytime soon implausible.
T-Mobile Opens Up About Why It Chose Initiative in 2021 Media Agency Review
Media leader Kari Marshall shares why she selected Adweek's 2023 Global Media Agency of the Year.
Consumer Cellular Overhauls Agency Roster, Awarding $50M Media Business to Brainlabs
The brand's CMO is revamping its internal marketing organization and striking new partnerships.
How GALE’s Alchemy Platform Serves Chipotle Customer Insights
Machine learning-generated audience clusters help the agency target precisely.
Why Applebee’s Is Investing in Social Video Stories Starring Professional Athletes
The media company pairs athletes with Applebee's and Pup-peroni without making just another celebrity ad.
Global Media Agency of the Year Initiative Masters Fame and Flow
Landing Nike’s global business and expanding its relationship with Amazon, while retaining all its existing clients, distinguished the IPG Mediabrands agency from rivals.
Carat Wins SharkNinja’s North American Business
SharkNinja will end its five-year relationship with IPG Mediabrands agency UM.
Mindshare North America CEO Amanda Richman Steps Down
It's not clear what prompted her sudden departure.
Stagwell Revenue Hits Record $2.7 Billion in 2022 Amid International Growth Spree
The holding company made 8 acquisitions and saw its top 25 accounts grow larger.
Wavemaker and Publicis Media Win Adobe’s $500 Million Global Media Review
Wavemaker defended the account against Dentsu Media and Stagwell’s Assembly.