Exclusive: Wavemaker Expands North American Leadership Team
The GroupM agency hired new data and analytics and new business leaders.
MediaCom Is Impossible Foods’ New Media Agency Partner
It's handling the brand's first national campaign as part of an open-ended assignment.
IPG Mediabrands Hires Global CFO From Charles Schwab
IPG Medibrands hires Marlene Pelage-Bates from Charles Schwab as global CFO.
New Media Agency Is Designed to Specifically Reach Diverse Audiences
United-X launches with California Milk Processing Board as an inaugural client.
TikTok Turns Its Content Creators Into Brand Advisers Through Deal With IPG Mediabrands
Also available through the partnership will be training, access to resources and advice on best practices, as well as research and media trial opportunities.
Exclusive: LinkedIn Names Dentsu’s iProspect as Paid Media Partner
iProspect will handle digital media strategy and buying across all of LinkedIn's global business units.
Media Agencies Are Embracing Data Ethics to Help Clients Do What’s Right, Not Just What’s Legal
Keep it cool, not creepy.
McDonald’s Sends Hispanic Media Strategy Business to Canvas, Lopez Negrete
The appointment follows a review conducted by Ebiquity.
S4 Capital’s MediaMonks Gains Allianz as New Client
MediaMonks has begun the search for a new global account lead.
GroupM Invests Further in DTC, Naming First Global Commerce Lead
Andrew Ruegger was promoted to the role.
Ogilvy UK Chief Michael Frohlich Joins Weber Shandwick EMEA
He will lead "the global transformation program."
Exclusive: MediaCom Names First Chief Planning Officer
Jason Lim will be responsible for overseeing MediaCom's full audience planning product.
Exclusive: Wavemaker Hires Investment and Activation Lead From Amazon
Vinny Rinaldi joins the GroupM agency as executive director, head of investment and activation.
Facebook Revs Up for a Global Media Review
Primary media agency Mindshare is defending in the process.
Starcom’s US CEO and Global CSO Step Down
Chris Boothe will lead both Starcom and Spark Foundry during a transitional period.