Effective marketing strategies require an approach customized to the brand deploying them. So stay up-to-date on what major corporations have found to be effective in the world of advertising.; and know when smaller brands make big moves you could learn from. Media agency news could directly affect your organization: Does the Facebook Marketplace make up a significant portion of your sales? Has a major agency altered its approach to targeting key demographics you advertise to? It’s essential to remain vigilant. The following resources will help you do just that.
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Privacy Orgs Are Media Agencies’ Next Big Investment

Agencies are expanding their privacy competencies and shifting away from leaning solely on legal teams.

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Chelsea Clinton and Publicis Health Media’s Andrea Palmer on Mending Medical Distrust

Health care advertisers must prioritize inclusion and build trust before they advertise anything at all.

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How Crossmedia U.S. CEO Kamran Asghar Grew the Agency From the Ground Up

Meet Adweek's 2022 Media Executive of the Year.

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Sony Playstation Kicks Off a Global Media Review

The MediaCom-managed business is now on the market.

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Havas Media Group Offers Free Ad Ethics Certification to Over 9,000 Global Staff and Clients

It's the first network to partner with the Institute of Advertising Ethics to deliver this training at scale.

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How Healthcare Companies Can Address Inequities Through Media Investments

It’s crucial that healthcare companies carefully consider which channels they choose to advertise on.

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Why LTK Chose Deloitte Digital as Its First AOR to Lead Its Mass Market Debut

LiketoKnow.it will transform into a standalone platform with new agency of record, Deloitte Digital.

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New Sports Ed-Tech Platform Versus Taps Dawn Agencies to Help With Launch

By getting involved early, agencies can help 'build the foundation.'

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Media Agencies Are Building Burgeoning Creative Practices to Meet Client Needs

Media agencies' content shops are growing headcount and attracting more clients.

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To Defend or Not to Defend—That Is the Question for Incumbent Agencies

Incumbents often defend in reviews, but they must consider if it's worthwhile given the poor odds of success.

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Crossmedia, One of the Largest Minority-Owned Indie Agencies, Is a Case Study in Representation

CEO Kamran Asghar has been putting DEI first long before other agencies prioritized it.

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Adweek Podcast: The Red Flags of New Business

Agencies editor Jameson Fleming and agencies reporter Emmy Liederman discuss the current state of agencies and the red flags they look for when evaluating new business opportunities.

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Following a Review, Lenovo Appoints Stagwell’s Assembly as New Media AOR

Publicis' bespoke Lenovo One Media team serviced the account for almost four years.

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Brands See Results With Matterkind’s New Performance-Based Outcome Navigator Tool

The new suite of services allows brands to pay the IPG agency based on results.

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Agency Tech Stacks Aren’t Just for the Big Six. Here’s a Look Into Dept’s Ada Platform

Agencies are expanding their tech stacks in an effort to intelligently wield massive amounts of insights from both campaign and third-party audience data.

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