How Havas Media Is Investing in Talent to Supercharge Its Data Capabilities
“We're here to advise clients on the best combination of measurement tools and techniques," Mike Bregman, chief data officer at Havas Media, told Adweek.
Bloomberg Media Hires Colm Murphy as Global Head of Strategy
The former CSO of The&Partnership brings his agency ties to the publisher.
IPG Announces It Will Join UID2 as Its First Closed Operator
PG announced that it will be joining UID2 as a closed operator, meaning Kinesso and Acxiom will be the first operators of UID2 inside of IPG.
Decades After Splitting, Creative and Media Agencies Want to Get Back Together
Digital proliferation drives media buying and planning integration, leading the two disciplines to reunite.
Why Advertisers Were Right to Boycott New British Channel GB News
Media agencies have a responsibility to keep their client informed about where their ads will be seen.
Navigating the Brand Safety Conversation in Socially Charged Times
Blocklist hygiene is more important than ever.
GroupM Names First Global Chief Innovation Officer
Krystal Olivieri will be tasked with promoting and streamlining GroupM's products and solutions.
UM UK Creates Inclusive ‘Quality’ Media Brand Directory to Direct Program Spending
The Big Issue, Channel 4, The Guardian and Hearst feature in the directory.
Horizon Media Takes Agencywide Approach to Diversifying Media Strategy
Project Embrace designs media strategies to help clients effectively reach multicultural audiences and support minority-owned media.
Havas Media Hires North America Data Lead From Accenture
Havas Media Group hired Accenture managing director Mike Bregman as chief data officer, North America
PHD Hires First U.S. Head of Commerce From Bayer
Sarah Clayton joins the Omnicom Media Group agency in the new role.
MediaCom U.S. Initiative Aims to Normalize Conversations Around Mental Health
The agency's Mental Health Ally Program in partnership with Mental Health at Work expands on a U.K. program launched in 2018.
London Campaigns Look to Give Reopening Cinemas and Theatres a Boost
After over a year of Covid-19 restrictions and closures, cinemas and theatres around London are finally reopening— and they will get a boost from two campaigns rolling out this week. [...]
Wavemaker Names GroupM Veteran US Head of Content
Appointment comes as agency says it has tripled its practice in the past year.
Mediabrands Content Studio, Vice Media Group Form Global Creative and Production Partnership
IPG launched the data-driven content studio last year.