This Year, Give Thanks for the Creatives
They’re the visionaries, the innovators and the problem-solvers who craft compelling stories.
Dow Jones Names Mother, Mediahub and TBWA’s EG+ Its Global Agency Partners
The publisher will sever its nearly ten-year partnership with incumbents The&Partnership and mSix&Partners.
Study: Ad Agencies’ Return-to-Office Mandates Pose Hiring and Retention Challenges
Job candidates prioritize flexible work over compensation, one staffing firm alleges.
iProspect’s New Execs Explain the Blueprint and Early Impacts of Its Comprehensive Restructuring
In August, the media agency absorbed Merkle's growing media practice.
Unstructured Data, Training and Copyright Threats Thwart Brands’ Adoption of Gen AI
Of 900 marketers, 78% said their organizations lack any form of AI-focused education or training.
Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting Business Models
Next year, agencies will put AI at the center of their strategies, and hold cos will productize it.
The Next Chapter of DEI: Shifting the Focus Back to Inclusion
Five agency presidents, one industry that needs change to reflect today’s world.
Art and Copy: An Advertising Poem
Tony Award-winning poet Lemon Andersen on the power and beauty of art in ad agencies.
Omnicom Media Group Leaders Explain New Agency-as-a-Platform Model
Managers' bonuses depend on how well they collaborate.
Applications Are Open for Adweek’s 2024 Media Agency of the Year Awards
The updated deadline for submissions is Dec. 4.
Virgin Voyages Awards Its $65 Million Global Media Business to Hearts & Science
GroupM's EssenceMediacom initially won the business, but a source told Adweek 'unforeseen operational concerns' prevented an easy transition.
ATTN:’s New Creative Shop Is on Track to Net 70% Revenue Growth
Launched last year, 63% of its growth came from existing clients.
IPG Mediabrands Consolidates Tech Shops Reprise and Matterkind Into the Kinesso Brand
More holding companies are adding layers of digital expertise and deploying them to service accounts.
Havas Wins Shell Media Account Following Review—and Climate Protests
Extinction Rebellion and Clean Creatives called on agencies to opt out of the review.
Kraft Heinz Names Carat AOR for US Media
Incumbent agency Starcom lost the brand's global business in 2020.