Effective marketing strategies require an approach customized to the brand deploying them. Stay up to date on major corporations' effective advertising strategies, and read about smaller brands making big moves that you could learn from. Media agency news can directly affect your organization: Does the Facebook Marketplace make up a significant portion of your sales? Has a major agency altered its approach to targeting key demographics you advertise to? It’s essential to remain vigilant. The following resources will help you do just that.

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The Power and Beauty of Hula Is Her Oasis in the Media World

Off the Clock: Sarah Freund of Brill Media finds connection in the Hawaiian tradition.

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Why More Publishers Aren’t Transacting on Attention … Yet

Marketers can use guarantees strategically to avoid ad fraud.

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How Attention-Guaranteed Media Buys Will Impact the Industry

OMD and Playground xyz leaders offer perspectives on the attention economy.

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What Role Do Ethics Play in Media Planning And Buying?

A much-needed framework for ethically evaluating media partners while still prioritizing key business results.

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With More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With B2B Clients

Some agencies attribute their significant revenue growth to the onslaught of B2B work.

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Could Brands Fix Independent Film’s Funding Problem?

The marketing industry's Hollywood aspirations are already impacting indie filmmakers.

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Q&A: Doug Ray’s New Advisory Hits on Marketers’ Need for On-Demand Expertise

Ex-Carat CEO Doug Ray founded an eponymous advisory amid the rise of the so-called fractional CMO.

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Keeping the Spark Alive in Long-Term Agency Relationships

Longstanding agency relationships are a rarity, but they needn't be.

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Security Cameras for Fish Owners and Headphones for Golfers: How Media Agencies Find New Customers for Clients

More media agencies are leaving behind routine activations to offer their clients market intelligence.

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What to Do When You Lose Your Biggest (and Only) Agency Client

Advice from an agency leader who survived to tell the tale.

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Omnicom Media Group Names Former Forrester Analyst Joanna O’Connell NA Chief Intelligence Officer

The group wants to 'bridge the gap' between media expertise and thought leadership.

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Former Mindshare Leader Amanda Richman Joins Wpromote’s Board of Directors

Her goal? Forge new relationships with 'marketers at a different scale.'