Effective marketing strategies require an approach customized to the brand deploying them. Stay up to date on major corporations' effective advertising strategies, and read about smaller brands making big moves that you could learn from. Media agency news can directly affect your organization: Does the Facebook Marketplace make up a significant portion of your sales? Has a major agency altered its approach to targeting key demographics you advertise to? It’s essential to remain vigilant. The following resources will help you do just that.

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This Year, Give Thanks for the Creatives

They’re the visionaries, the innovators and the problem-solvers who craft compelling stories.

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Dow Jones Names Mother, Mediahub and TBWA’s EG+ Its Global Agency Partners

The publisher will sever its nearly ten-year partnership with incumbents The&Partnership and mSix&Partners.

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Study: Ad Agencies’ Return-to-Office Mandates Pose Hiring and Retention Challenges

Job candidates prioritize flexible work over compensation, one staffing firm alleges.

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iProspect’s New Execs Explain the Blueprint and Early Impacts of Its Comprehensive Restructuring

In August, the media agency absorbed Merkle's growing media practice.

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Unstructured Data, Training and Copyright Threats Thwart Brands’ Adoption of Gen AI

Of 900 marketers, 78% said their organizations lack any form of AI-focused education or training.

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Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting Business Models

Next year, agencies will put AI at the center of their strategies, and hold cos will productize it.

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The Next Chapter of DEI: Shifting the Focus Back to Inclusion

Five agency presidents, one industry that needs change to reflect today’s world.

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Art and Copy: An Advertising Poem

Tony Award-winning poet Lemon Andersen on the power and beauty of art in ad agencies.

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Omnicom Media Group Leaders Explain New Agency-as-a-Platform Model

Managers' bonuses depend on how well they collaborate.

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Virgin Voyages Awards Its $65 Million Global Media Business to Hearts & Science

GroupM's EssenceMediacom initially won the business, but a source told Adweek 'unforeseen operational concerns' prevented an easy transition.

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ATTN:’s New Creative Shop Is on Track to Net 70% Revenue Growth

Launched last year, 63% of its growth came from existing clients.

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IPG Mediabrands Consolidates Tech Shops Reprise and Matterkind Into the Kinesso Brand

More holding companies are adding layers of digital expertise and deploying them to service accounts.

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Havas Wins Shell Media Account Following Review—and Climate Protests

Extinction Rebellion and Clean Creatives called on agencies to opt out of the review.

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Kraft Heinz Names Carat AOR for US Media

Incumbent agency Starcom lost the brand's global business in 2020.