Effective marketing strategies require an approach customized to the brand deploying them. Stay up to date on major corporations' effective advertising strategies, and read about smaller brands making big moves that you could learn from. Media agency news can directly affect your organization: Does the Facebook Marketplace make up a significant portion of your sales? Has a major agency altered its approach to targeting key demographics you advertise to? It’s essential to remain vigilant. The following resources will help you do just that.
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Categorizing Attention Tracking Partners: What Marketers Need to Know About This Ad Metric

Advertisers must pay attention to how vendors' strategies differ.

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Mindshare Names Matterkind’s Nancy Hall New North America CEO

Amanda Richman formerly filled the role before stepping down unexpectedly in March.

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Uber Launches Global Media Agency Review for $600 Million Account

EssenceMediacom is the incumbent on the account.

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A New Forrester Report Urges Brands and Agencies to ‘Ditch the Pitch’

The economics of the existing pitching process are 'untenable.'

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Signet Jewelers Awards Its $250 Million Media Business to Publicis Media

It's another high-profile account loss for WPP's GroupM.

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May the Best Attention Metric Win

Holding companies’ competing business objectives make identifying universally-accepted attention KPIs anytime soon implausible.

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T-Mobile Opens Up About Why It Chose Initiative in 2021 Media Agency Review

Media leader Kari Marshall shares why she selected Adweek's 2023 Global Media Agency of the Year.

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Consumer Cellular Overhauls Agency Roster, Awarding $50M Media Business to Brainlabs

The brand's CMO is revamping its internal marketing organization and striking new partnerships.

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How GALE’s Alchemy Platform Serves Chipotle Customer Insights

Machine learning-generated audience clusters help the agency target precisely.

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Why Applebee’s Is Investing in Social Video Stories Starring Professional Athletes

The media company pairs athletes with Applebee's and Pup-peroni without making just another celebrity ad.

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Global Media Agency of the Year Initiative Masters Fame and Flow

Landing Nike’s global business and expanding its relationship with Amazon, while retaining all its existing clients, distinguished the IPG Mediabrands agency from rivals.

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Carat Wins SharkNinja’s North American Business

SharkNinja will end its five-year relationship with IPG Mediabrands agency UM.

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Mindshare North America CEO Amanda Richman Steps Down

It's not clear what prompted her sudden departure.

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Stagwell Revenue Hits Record $2.7 Billion in 2022 Amid International Growth Spree

The holding company made 8 acquisitions and saw its top 25 accounts grow larger.

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Wavemaker and Publicis Media Win Adobe’s $500 Million Global Media Review

Wavemaker defended the account against Dentsu Media and Stagwell’s Assembly.