Christine Arena is the founder of Generous Films and a former Executive Vice President at Edelman. She has authored some of the industry’s first books on purpose-driven brands and has since produced award-winning creative work including the 3M docuseries Not the Science Type (2021) and the original productions When the Earth Moves (2020) and Let Science Speak (2018). She currently serves on the advisory board of the Smithsonian Environmental Research Center and as a founding member of the Clean Creatives campaign.
I Left a Major Agency Because of Its Stance on Climate Change
A major new peer-reviewed study reveals the fact that agencies like Edelman, WPP, Omnicom, Publicis Groupe and Interpublic Group of Companies are a dominant force in U.S. climate change obstruction.