David Yurman Names PHD Global Media Agency of Record

mSix&Partners (now T&Pm) previously held the jeweler's account

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The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets—the U.S. and Canada in the Americas and France and the U.K. in Europe. The luxury jewelry brand operates 49 retail stores globally, and at more than 300 authorized locations worldwide.

The brand’s 2024 billings are estimated to be between $50 million and $60 million total, according to an anonymous source familiar with the pitch.

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