Kohl’s Puts Its $240 Million Media Account Up for Review
The Kohl's media account is in review. Some believe that several holding companies are vying for the business.
Movistar Hires Wunderman Thompson and Accenture Interactive to Support New Brand Strategy
The pair has been tasked with handling the creative and digital strategies.
Irn-Bru Parent to Grow Across UK With Media Consolidation After COP26 Success
Soft drink maker AG Barr has consolidated media with the7stars.
Fin-Tech Brand Revolut Hires W+K London as It Continues Its International Marketing Growth
The brand has recruited new heads of growth and is now seeking further communications and marketing leaders
KFC Awards $166 Million US Media Business to Publicis Groupe’s Spark Foundry
Spark Foundry will manage advertising, media planning and buying for the brand across all channels, including social media.
DDB Chicago Named Orkin’s Strategic Business and Creative Agency of Record
DDB Chicago won Orkin's $18 million account.
McDonald’s Moves U.S. Media Buying and Planning to Publicis Groupe’s Starcom from Omnicom’s OMD
“Since we started working with Publicis last year, they have demonstrated a deep understanding of McDonald's consumers, real clout in the digital marketplace and a proven track record of innovating [...]
The 10 Biggest Creative and Media Account Changes of 2021
Coca-Cola and Mercedes-Benz topped this year’s big moves.
Designer Outlet Owner McArthurGlen Tasks Wavemaker With $40 Million European Account
The designer outlet shopping center company owns 26 locations across 10 countries.
On the Beach Reveals European Aspirations With Quiet Storm Summer Campaign Brief
The online travel retailer previously worked with Uncommon Studio prior to the recent pitch.
Eli Lilly Awards U.S. Media Business to Publicis Groupe’s Zenith
This is the latest in a streak of account wins for Publicis.
Dunkin’ Names Anomaly Its New Creative Agency of Record
The new agency follows BBDO who handled creative for three years
Inside DDB Sydney’s Custom Agency Model for McDonald’s
DDB Sydney's dedicated McDonald's team is planning to welcome back McDonald's Australia and all of the client's agency partners to its office every Wednesday, beginning in January.
How Coca-Cola’s Mammoth Agencies Review Is Impacting the Industry
Brand explains its next steps with WPP's OpenX and its strategic creative roster.
10 KFC Campaigns That Defined the Brand’s Wieden+Kennedy Era
Wieden+Kennedy didn't just bring back Colonel Sanders; it also brought out his sexy side.