7 Tips Search Consultants Have for Agencies’ New Business Strategies in 2023
Working well with them is a must for agencies, as search consultants control a steady flow of new business opportunities for agencies big and small.
Buffalo Wild Wings Names Anomaly as New Creative Agency of Record
New CMO Tristan Meline is splitting with The Martin Agency.
Uber Launches Global Media Agency Review for $600 Million Account
EssenceMediacom is the incumbent on the account.
A New Forrester Report Urges Brands and Agencies to ‘Ditch the Pitch’
The economics of the existing pitching process are 'untenable.'
9 Marketing Procurement Tips From the ANA Advertising Financial Management Conference
Brands like Verizon, The Hershey Company and more talk about their relationships with agencies.
Vital Farms Chooses Gut Miami as New AOR and Moves on From Preacher
Vital Farms stands out among egg producers by its concept of “conscious capitalism,” which benefits all involved in the farming process, from the farmers to the consumers and even the [...]
Signet Jewelers Awards Its $250 Million Media Business to Publicis Media
It's another high-profile account loss for WPP's GroupM.
MullenLowe and Carmichael Lynch Media Win USGA Account
The IPG agencies will 'inspire and fuel longevity' for the game of golf.
Why Popeyes Hired McKinney as Its Creative Agency of Record
The brand removes the interim title from its relationship with the shop.
T-Mobile Opens Up About Why It Chose Initiative in 2021 Media Agency Review
Media leader Kari Marshall shares why she selected Adweek's 2023 Global Media Agency of the Year.
Intuit Puts TurboTax and QuickBooks Creative Accounts Into Review
Wieden+Kennedy and TBWA are the incumbents.
Consumer Cellular Overhauls Agency Roster, Awarding $50M Media Business to Brainlabs
The brand's CMO is revamping its internal marketing organization and striking new partnerships.
Sephora Taps TBWA\Chiat\Day LA for Its 2023 Holiday Creative
The agency will lead creative ideation and execution for Sephora's 2023 holiday campaign, pulling in the commitment to multicultural messaging.
Inside the Future of MLB’s Marketing With New Creative AOR Wieden+Kennedy
The Portland office will develop the league's new brand platform.
VMLY&R Wins ADT Contract Covering Ecommerce, Creative and CX
The home and business security company partners with the agency to improve overall consumer experience.