Exclusive: American Cancer Society Names Tombras as Media Agency of Record
Publicis Media's Zenith was incumbent on the account.
How The General Is Evolving Its Branding to Grab a New Audience
The insurance company puts the elephant in the room in campaign featuring Shaq.
Sam’s Club Names VMLY&R as First Agency of Record
Big-box Walmart’s retail warehouse division Sam’s Club appointed WPP’s VMLY&R as its first agency of record following a review conducted in partnership with search consultancy Select Resources International (SRI). The [...]
Inside Code and Theory’s Rebranding Plans for the Washington Football Team
Centering inclusivity and fan input as the agency takes creative control of crafting the team's new identity.
Inspire Brands Names Publicis Groupe as Its Media Agency of Record
Restaurant group launched the review of its $600 million account in August.
Duncan Channon Takes On Covid-19 Vaccination Public Education Campaign
The agency worked with partner shops to reach California's diverse population.
United Airlines Begins Global Creative Review
Incumbent Dentsumcgarrybowen has been invited to participate.
Droga5 Tops COMvergence 2020 US Creative Agency New Business Rankings
Omnicom was the top agency network.
Home Depot Names OMD as US Media Agency of Record
The appointment follows a review dating back to last June.
This Agency Seeks to Put One Electric Car Company in Pole Position
Even past its founder’s Twitter feed and swashbuckling ways, Tesla has managed to carve out substantial mindshare with the public. Moreover, the company took a huge leap, with over 50% [...]
Why Scotts Miracle-Gro Put Creative and Media Under One Roof With VaynerMedia
The lawn care company wants to be 'creatively led and data-driven.'
Insurance Marketplace The Zebra Chooses Argonaut as Creative AOR
Fast-growing company picks San Francisco agency after competitive pitch.
Bed Bath & Beyond Selects Muh-tay-zik Hof-fer as Lead Brand Agency
The appointment comes as the retailer undergoes transformation efforts led by CEO Mark Tritton.
T-Mobile Names IPG’s Initiative as US Media Agency of Record
This follows a review after it merged with Sprint last year and aims to compete with AT&T and Verizon.
Camp + King Snaps Up AOR Duties for Purpose-Led DTC Unicorn Grove Collaborative
The natural household and personal care company is valued at around $1.2 billion and is poised for a big 2021.