Exclusive: CPB Has Lost Key Clients Hotels.com and Fruit of the Loom
The once-dominant agency is left with few remaining accounts.
This Consultancy Redefined the RFP Process
AgencyAgile's 'request for partnership' offers a different approach.
Allbirds Keeps It Native by Choosing New Zealand Indie Shop as Its Lead Creative Agency
The buzzy shoe brand is partnering with New Zealand-based Wrestler.
Philips Names Omnicom Group as Global Integrated Agency Partner
The appointment follows a pitch against other networks.
Cigna Consolidates Majority of Account With IPG
The agency created a custom Team Unleash unit to work with the client.
Prudential Names StrawberryFrog as Creative Agency, 2 Years After Parting With Droga5
The financial brand developed its advertising in-house in 2019.
British Holiday Destination Center Parcs Reappoints Brothers & Sisters
Center Parcs returned to create agency Brothers & Sisters, which previously worked with the client between 2013 to 2017.
Cox Communications Names Arnold Lead Brand Agency
Cox Communications appointed Arnold as its lead brand agency, following a review.
Shutterfly Makes Mischief Its Creative Agency of Record
The appointment follows a lengthy review.
Groupon Sends Global Creative to FCB Ahead of Brand Repositioning
Groupon appointed FCB as its creative agency ahead of a repositioning campaign, after naming TBWWA\Chiat\Day as agency of record in 2020.
Jaguar Land Rover Eyes Increased Digitization With Accenture Hire
Accenture will work alongside Jaguar's in-house creative arm Spark44.
Asda Appoints Havas London as Its New Creative Agency
The agency takes over from AMV BBDO.
Stellantis Consolidates $2.4 Billion Global Media Account With Publicis
Following the merger of FCA and PSA Group, Stellantis has consolidated its $2.4 billion global media account with Publicis.
Denny’s Discusses Appointing Anomaly as Creative Agency of Record
Chief brand officer talks about how it will work alongside its in-house Team Create.
Behr Names UM as US Media Agency of Record
It will lead media buying and planning, data and analytics across the paint brand.