The General and Airheads Choose Chicago’s Highdive as Agency of Record
The boutique shop has also been tasked with introducing Fruit-tella, a European candy brand, to the U.S.
Motel 6 Names Barkley as Agency of Record After Dropping The Richards Group
The longtime client fired the agency during a review after founder Stan Richards' racist comments.
Mondelēz Turns to MediaMonks, Publicis Groupe for New Content Production Model
The new model is designed to connect creative, data and media capabilities.
How This Agency Approaches Creative Testing During the Pandemic
EP+Co uses flexible, quick-strike research for clients like Denny's and Men's Wearhouse.
Exclusive: Lagunitas Appoints Canvas Worldwide as US Media Agency of Record
Pioneering California brewery Lagunitas Brewing Company has appointed Canvas Worldwide as its U.S. media agency of record, following an internal review. The appointment follows a multistep review process lasting about [...]
Georgia-Pacific Sends US Media Account to Agency OMD
The agency will handle buying and planning for the company's consumer products.
Lululemon Chooses Droga5 New York as Agency of Record
The athleisure retailer hired its first chief brand officer earlier this year.
Covered California Ads Directed by Errol Morris Cut Right to the Chase About Health Insurance
"This Way to Healthcare" is the first campaign from Duncan Channon for the new client.
Heineken Expands Relationships With Publicis Groupe and Dentsu
The brand will have a new creative agency model with Publicis Groupe and consolidate global media with Dentsu.
Hershey Launches US Media Agency Review
It will encompass all paid services for the company's candy, mint and gum brands.
Domino’s Sends Creative To WorkInProgress, Ending 13-Year Relationship With CPB
The independent agency begins its three-year partnership with the chain next year.
WPP Retains Global Advertising Duties for Walgreens Boots Alliance
It beat out Publicis in a review that started earlier this year.
Circle K Sends $90 Million Global Media Account to MediaCom
The appointment follows an extensive 6-month review process.
What’s Next for the Clients That Fired The Richards Group?
Home Depot, H-E-B, KeurigDrPepper, Motel 6 and Salvation Army all left the agency following founder's comments.
Keurig Dr Pepper, Salvation Army and H-E-B Are Latest to Cut Ties With The Richards Group
Their decisions come after Motel 6 fired the agency upon learning about racial remarks made by its founder.