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Exclusive: CPB Has Lost Key Clients Hotels.com and Fruit of the Loom

Accounts

The once-dominant agency is left with few remaining accounts.

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This Consultancy Redefined the RFP Process

The Future of Agencies

AgencyAgile's 'request for partnership' offers a different approach.

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Allbirds Keeps It Native by Choosing New Zealand Indie Shop as Its Lead Creative Agency

The buzzy shoe brand is partnering with New Zealand-based Wrestler.

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Philips Names Omnicom Group as Global Integrated Agency Partner

The appointment follows a pitch against other networks.

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Cigna Consolidates Majority of Account With IPG

Accounts

The agency created a custom Team Unleash unit to work with the client.

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Prudential Names StrawberryFrog as Creative Agency, 2 Years After Parting With Droga5

The financial brand developed its advertising in-house in 2019.

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British Holiday Destination Center Parcs Reappoints Brothers & Sisters

Center Parcs returned to create agency Brothers & Sisters, which previously worked with the client between 2013 to 2017.

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Cox Communications Names Arnold Lead Brand Agency

Branding

Cox Communications appointed Arnold as its lead brand agency, following a review.

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Shutterfly Makes Mischief Its Creative Agency of Record

Accounts

The appointment follows a lengthy review.

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Groupon Sends Global Creative to FCB Ahead of Brand Repositioning

Accounts

Groupon appointed FCB as its creative agency ahead of a repositioning campaign, after naming TBWWA\Chiat\Day as agency of record in 2020.

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Jaguar Land Rover Eyes Increased Digitization With Accenture Hire

Accenture will work alongside Jaguar's in-house creative arm Spark44.

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Asda Appoints Havas London as Its New Creative Agency

The agency takes over from AMV BBDO.

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Stellantis Consolidates $2.4 Billion Global Media Account With Publicis

Following the merger of FCA and PSA Group, Stellantis has consolidated its $2.4 billion global media account with Publicis.

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Denny’s Discusses Appointing Anomaly as Creative Agency of Record

Chief brand officer talks about how it will work alongside its in-house Team Create.

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Behr Names UM as US Media Agency of Record

It will lead media buying and planning, data and analytics across the paint brand.