The Marketing Arm Takes the Lead on State Farm’s $615 Million Creative Account

DDB Chicago will remain with the insurance company.

Kimberly-Clark Sends Creative on Childcare Brands to Droga5 and Accenture

David Droga's agency was acquired by Accenture Interactive in April.

Nivea Chooses Publicis Groupe to Help Transform 107-Year-Old Brand

Holding company will open bespoke agency to service the account.

Why Little Caesars Sent Its $200 Million Creative Account to McKinney

The agency's first work for the longtime Barton F. Graf client is expected in 2020.

Boston Beer Company Taps Goodby Silverstein & Partners for Sam Adams and Truly

Boston Beer sent creative for the two brands to GS&P following a review.

Insurance Giant AXA Sends Majority of $161 Million Global Media Business to WPP

Publicis Groupe retained the creative account and picked up media duties in four markets.

Audi Taps 72andSunny Amsterdam to Launch Major Global Brand Campaign in 2020

It's the office's first automotive client.

Who Came Out on Top in the Disney Media Review?

The precise breakdown of the account was not entirely clear. Here's how Omnicom and Publicis split the victory.

TBWA\Chiat\Day New York Goes Through Layoffs Following Loss of Accenture Account

Droga5 is now lead agency.

What Johnson & Johnson’s Account Shift Means for MDC Partners, WPP and the Industry

Experts predict headwinds for dedicated units in 2020.