The Latest
Publicis Lands PepsiCo’s Global Media Business, Withdraws From Coke Pitch
As the CPG unifies its media account under Publicis Groupe, a source told ADWEEK it will withdraw from Coca-Cola’s global media pitch
READ FULL STORY >
Jon Hamm Ad Kicks Off BetMGM’s AOR Partnership With Indie Agency Cape
After two years of successful projects, Cape is officially the betting platform’s agency of record
READ FULL STORY >
Jazzercise Taps Super Nice to Ride the Nostalgia Wave Back to Relevance
The 57 year-old fitness brand wants to bring in the next generation while staying true to its core
READ FULL STORY >
Omnicom Media Retains Uber’s $800M Account and Expands Brazil Remit
The holding company will also manage Uber’s sports marketing business
READ FULL STORY >
Legacy Tuna Brand StarKist Picks Tombras to Make Its Mascot a Viral Hit
StarKist is banking on the new AOR partnership to bring its brand into the zeitgeist
READ FULL STORY >
EXCLUSIVE: Zenith Retains Reckitt’s $400M US Media Business Following WPP’s Europe Win
The Publicis Media agency held onto the CPG giant in the US after WPP picked up the European business last fall.
READ FULL STORY >
Colle McVoy Lands Allegiant as Sun Country Merger Reshapes Its Brand
Shared Minnesota ties helped the Stagwell agency beat out competitors to guide the airline's brand through complex ownership shift
READ FULL STORY >
EXCLUSIVE: Omnicom to Win Adidas’ $512M Global Media Account
Omnicom Media Group is set to secure Adidas’ $512 million global media account.
READ FULL STORY >
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
The account is estimated to be worth around $250 million.
READ FULL STORY >
Discount Tire Hires Arnold, Declaring the Category Should Finally Be Funny
Agency will develop a new creative platform that leans into humor for the car maintenance retailer
READ FULL STORY >
WPP Media Shows Signs of New Business Bounceback, Report Finds
The holdco topped COMvergence’s Q1 Global New Business Barometer, but was also the loss leader
READ FULL STORY >
Rao’s Enlists Goodby Silverstein & Partners to Make its Brand Iconic
The pasta sauce brand is taking its marketing to the next level
READ FULL STORY >
Indeed Hires 72andSunny as Global Creative AOR Amid AI Job Market Disruption
The appointment expands a years-long project-based relationship into a full-funnel partnership.
READ FULL STORY >
Bet365 Wagers On VML As Creative Agency of Record
The North American sports betting industry is growing up, and challenger Bet365 is putting its chips on building a strong brand to stand out. Late last year, the global sports [...]
READ FULL STORY >
L’Oréal Brands Maybelline New York, Essie To Share VML as US Social Agency
The beauty brands are outsourcing social to one agency-led team
READ FULL STORY >