Read breaking news about the top advertising agencies. Learn about the latest client and agency partnerships along with how those campaigns are impacting the marketing industry.

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Universal Orlando Resort Appoints Lucky Generals to Help Launch Epic Universe

The agency will work across Universal Orlando's portfolio of parks, including the upcoming Epic Universe.

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Build-A-Bear Hires Known as Creative AOR to Help the Brand Reach Multiple Generations

The agency is expanding Build-A-Bear's fanbase through various initiatives, including in-store, online, and original programming.

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With More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With B2B Clients

Some agencies attribute their significant revenue growth to the onslaught of B2B work.

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Snacking Tomato Company NatureSweet Picks Bakery as New Agency of Record

Snacking tomato company NatureSweet picks Austin-based Bakery as new agency of record.

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How Häagen-Dazs Aims to Return to Its Glory Days With BBH

Publicis-owned BBH was named as Häagen-Dazs' global creative agency, with a new brand platform and identity planed for 2025.

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Geico’s Caveman Is Slighted by the Gecko in the Latest Insurance Saga

The Gecko gets a documentary while the Caveman is relegated to a bitter colleague.

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DoorDash Picks Wieden+Kennedy to Lead Brand Strategy and Super Bowl Campaign

DoorDash will introduce the 'Your Door to More' brand platform in the Super Bowl.

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MGM Resorts Names Mischief Creative AOR for Entire Portfolio

The agency won the business without a pitch.

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T-Mobile Names Dentsu Creative Its Lead Agency for Brand Strategy

T-Mobile chose Dentsu Creative to help with sponsorship, differentiation, digital, audio and Hispanic audiences.

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The 10 Most Significant Agency Account Changes in 2023

There was no shortage of significant reviews this year, as accounts including Verizon and Uber changed hands.

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VML Wins Ice Cream Brand Breyers for Strategy and Creative

Breyers, the fourth-leading ice cream brand in the U.S., has picked the new VML as its creative agency of record.

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Inside the Pitch: Why Papa Johns Named The Martin Agency Its Creative Agency of Record

Papa Johns ended its four-month review of its creative and media accounts, picking The Martin Agency and Carat respectively.

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Real Estate Brand Opendoor Hires Mischief to Create Its First Super Bowl Ad

To disrupt the real estate category, Opendoor will make a splash in the 2024 Super Bowl ad with a spot created by Adweek's Agency of the Year, Mischief.

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Dow Jones Names Mother, Mediahub and TBWA’s EG+ Its Global Agency Partners

The publisher will sever its nearly ten-year partnership with incumbents The&Partnership and mSix&Partners.