Jaguar Land Rover Eyes Increased Digitization With Accenture Hire
Accenture will work alongside Jaguar's in-house creative arm Spark44.
Asda Appoints Havas London as Its New Creative Agency
The agency takes over from AMV BBDO.
Stellantis Consolidates $2.4 Billion Global Media Account With Publicis
Following the merger of FCA and PSA Group, Stellantis has consolidated its $2.4 billion global media account with Publicis.
Denny’s Discusses Appointing Anomaly as Creative Agency of Record
Chief brand officer talks about how it will work alongside its in-house Team Create.
Behr Names UM as US Media Agency of Record
It will lead media buying and planning, data and analytics across the paint brand.
MassMutual Appoints Grey as Creative Agency of Record
Incumbent Johannes Leonardo did not participate, according to a source with knowledge.
US Navy Reenlists VMLY&R as Agency of Record
The U.S. Navy awarded VMLY&R a second five-year contract, following a mandated review.
Humana Appoints Spark Foundry as US Media Agency of Record
Health insurance provider Humana appointed Publics agency Spark Foundry as U.S. media agency of record, following a review.
Home Depot Names BBDO as US Creative Agency of Record
Omnicom now handles both creative and media for the client.
Hershey Sends US Media Duties for Confectionary Brands to Horizon
The appointment concludes a six-month review led by ID Comms.
Global Increases Programmatic Inventory By Adding the London Underground and National Rail
The new additions mean the company now reaches 95 million people a week.
Droga5 Highlights Local Focus in First Work for US Cellular
The mobile carrier recently added Droga5 to its agency roster.
Barilla Names Publicis Italy as Lead Global Creative Agency and Shares First Work
As it aims to showcase how pasta can be so much more than a pantry staple, Barilla has announced the appointment of Publicis Italy as its new lead agency at [...]
MediaCom Is Impossible Foods’ New Media Agency Partner
It's handling the brand's first national campaign as part of an open-ended assignment.
Exclusive: LinkedIn Names Dentsu’s iProspect as Paid Media Partner
iProspect will handle digital media strategy and buying across all of LinkedIn's global business units.