Rebecca is Adweek's Europe brand editor based out of London. Before joining Adweek in 2022 she spent 8 years at The Drum, most recently as trends editor. She has also freelanced for BBC Global News and Raconteur among others.
Adweek Podcast: The Resurgence of Reality Television
On #Scandoval, barbecue showdowns and marketing to niche communities.
How Delta Cooked Up a Storm in the Top Chef: World All Stars Penultimate Episode
Integration gives a behind the scenes look at the airline's 2024 Olympic and Paralympic deal with NBCUniversal.
Veuve Clicquot’s CMO Is ‘Obsessed’ With Bringing More Depth to the Bubbly Brand
The LVMH maison is turning the legacy of its founder and Champagne’s leading lady into a purposeful marketing strategy.
Adweek Podcast: Unpacking the Consumer Journey
In this week’s episode, they discuss the key role the consumer plays in a brand’s product innovation and design.
Unilever’s Top Marketer Conny Braams Exits After 33 Years in the Business
Braams was the Dove and Persil owner’s first ever chief digital and commercial officer
Adweek Podcast: Designing for Narcissism
Wieden+Kennedy's John 'JP' Petty on his unique approach to the creative process.
How an Army of Creators Is Helping Bose Modernize Its Marketing
CMO says passionate music fans, not traditional ad agencies, are driving the brand forward
Long Averse to Advertising, Tesla Takes a U-Turn. Here’s Why It Matters
After avoiding it for two decades, Elon Musk is ready to 'try a little advertising.'
Adweek Podcast: The Ever-Evolving Role of Moms in the Media
Brands are finally doing the work to undo the outdated, unrealistic portrayal of motherhood.
Off the Clock: The Creative Behind a Bird-Watching Club for People of Color
Futurimpose's Ollie Olanipekun helps people of color find solace in nature with Flock Together.