Portrait of Rebecca Stewart

Rebecca Stewart

Rebecca is Adweek's Europe brand editor based out of London. Before joining Adweek in 2022 she spent 8 years at The Drum, most recently as trends editor. She has also freelanced for BBC Global News and Raconteur among others.

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Heinz and Absolut Go Back to the 80s for Pasta Alla Vodka Sauce Launch


Vintage recipe inspires nod to iconic Andy Warhol campaign.

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Captain Morgan Is Flipping the Script on Responsible Drinking PSAs

Beer & Spirits

Spiced Rum brand's 'Enjoy Slow' offers a fun alternative to traditional moderation campaigns.

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The Ad Industry Is Failing Caregivers. Here’s How It Can Do Better

Diversity, Equity and Inclusion

Brands and agencies can help their people balance the competing demands of work and family.

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Inside Fashion Retailer Asos’ Play for Retail Media Budgets


The retailer wants to deliver more "cohesive and targeted" campaigns for global brands like Levi's.

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Unilever’s Latest Play to Tackle Food Waste? A ‘Smart’ Mayonnaise Jar

CPG & Grocery

Hellmann’s hopes the temperature-sensitive packaging will get people talking.

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Corteiz and Nike’s Air Max 95 Ad Breaks Every Marketing Rule


Chaotic film generates buzz among sneakerheads and creatives alike.

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Unwrapping Durex and Diesel’s Unexpected Collaboration

Fashion & Apparel

Condom maker hopes the sex-positive partnership will cement its status as a lifestyle brand.

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Marketers Should Care About De-influencing, the TikTok Trend that Won’t Quit

Influencers & Creators

Tired of overhyped products, discerning Gen-Zers are telling people what not to buy.

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What Luxury’s Resilience Says About Marketing in a Downturn

Marketing Innovation

The seemingly unshakable sector knows exactly what its customers want.

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Rihanna and Fenty Beauty Played the Super Bowl Long Game, and Won

Super Bowl

Why Riri's halftime performance was the best Big Game commercial of them all.