Portrait of Rebecca Stewart

Rebecca Stewart

Rebecca is Adweek's Europe brand editor based out of London. Before joining Adweek in 2022 she spent 8 years at The Drum, most recently as trends editor. She has also freelanced for BBC Global News and Racontuer among others.

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These Live Missing Person Billboards Use Moving Images to Make Them More Memorable

Creative

The bright pink 'posters' feature a QR code which allows people to share them on social channels to further spread the message.

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As Starbucks Retreats From Russia, Pressure Mounts on Brands to Do More

Ukraine

Consumers believe brands should be taking more action to help people in Ukraine.

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Marketers Say Fear of ‘Getting it Wrong’ Is Holding Up More Diverse Ads

Diversity, Equity and Inclusion

For advertisers, demonstrating inclusion and diversity in creative work is no longer optional—it’s an imperative. However, while 70% are planning to showcase greater diversity in their campaigns over the next [...]

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Climate Manifesto Commits UK Ad Industry to Greener Media and Production Processes

Advertising

The Conscious Advertising Network wants brands to commit to ensuring any content they create is sustainable.

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‘Explicit’ Adidas Ad Ban Challenges Definitions of Sexualization and Censorship

Sports Marketing

Why has an ad showing bare breasts ignited such fierce debate?

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McDonald’s Quits Russia for Good After 30 Years

Ukraine

The brand became a symbol of Western culture within the country when it opened.

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Agencies and Brands Promise to ‘Pitch Positive’—Can They Fix What’s Broken?

The Future of Agencies

Brands, agencies and intermediaries are asked to commit to “Pitch Positive Pledge.”

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Lessons in Luxury From The Marketers Rewriting Its Glossy Digital Playbook

Fashion & Apparel

Adweek recently convened a group of marketers to discuss the changes and challenges facing luxury brands.

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Adidas Defends Bare Breasts Creative as UK Regulator Bans Ads

Advertising

The campaign has been banned by the U.K Advertising Standards Authority (ASA) for featuring explicit nudity in an untargeted setting.