Portrait of Rebecca Stewart

Rebecca Stewart

Rebecca is Adweek's Europe brand editor based out of London. Before joining Adweek in 2022 she spent 8 years at The Drum, most recently as trends editor. She has also freelanced for BBC Global News and Raconteur among others.

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Adweek Podcast: Inside the Ad Council’s $65 Million Initiative to Improve America’s Mental Health

Adweek Podcasts

The nonprofit's comprehensive communications effort wants to reach different communities.

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Could a Marketing Reset Help Volkswagen Shift Gears?

Automotive Advertising News

Changes to marketing department follow carmaker's own admission it's 'no longer competitive.'

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The Super Bowl 58 Ads That Performed off the Field

Data & Insights

The definitive list of Super Bowl 58's top-performing ads.

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LVMH’s Paris 2024 Medals Give an (Expensive) Taste of Things to Come

Sports Marketing News

The first luxury sponsor of the Olympic and Paralympic Games put jewelry maker Chaumet on design duty.

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The Biggest Super Bowl Commercial for Music? The Halftime Show

Super Bowl Commercials

Like others before him, Usher's Super Bowl 58 performance for Apple Music will lead to a streaming boost.

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Why Nerds Is Betting Big on the Super Bowl With Addison Rae

Adweek Podcasts

The candy brand's marketing director gives the scoop on its first Big Game spot.

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Inside Barilla’s Award-Winning Leftover Pasta TikTok Series

Social Media

Le Pub and the Italian brand on fighting food waste with 'a new kind of storytelling.'

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CMOs Will Take More Control Over Product in 2024

Outlook

In 2024, marketers must navigate the famous 4Ps a little differently.