Rebecca Stewart
Rebecca is Adweek's Europe brand editor based out of London. Before joining Adweek in 2022 she spent 8 years at The Drum, most recently as trends editor. She has also freelanced for BBC Global News and Raconteur among others.
Starbucks Just Dropped Its CMO Role. Here’s Why
Current CMO Brady Brewer named CEO of Starbucks International in leadership reshuffle.
Adweek Podcast: WPP’s Open X Model Is Making Marketing Magic for Coca-Cola
Coke’s global interactive ‘Foodmarks’ campaign blurs the lines between digital and physical.
Adweek Podcast: Tuning Into Consumer Needs, Not Marketer Needs
iHeartMedia's CMO shares the data behind human biases impacting media spend.
Regulators Find a New Way to Ban Calvin Klein’s FKA Twigs Ad
The original ban deemed the ad 'objectifying,' which was reversed.
What Gap’s Tyla Reset Says About Virality, Nostalgia and Relevance
Gap's Y2K-inspired strategy moves the brand forward while reflecting on its 1990s and 2000s heyday.
Pride in London Won’t Let Brands Rainbow Wash Its 2024 Parade
Diversity, Equity and Inclusion
Corporations that want to take part are expected to march all year long.
The Next Innovation From VML’s Walt Geer? A Different Kind of Marketing Conference
The agency CCO talks Blackweek and up-and-coming talent in the ad industry.
What Happened When Ikea Decided to Run Its First Global Campaign After 80 Years
McCann Worldgroup is helping the retailer showcase the magic of home amid cost-of-living crisis.
Volkswagen Appoints CMO From Within to Drive Brand Into the Future
Audi marketer Sussane Franz was picked to lead the automaker's global transformation.
Adweek Podcast: Inside the Ad Council’s $65 Million Initiative to Improve America’s Mental Health
The nonprofit's comprehensive communications effort wants to reach different communities.