Rebecca Stewart
Rebecca is Adweek's Europe brand editor based out of London. Before joining Adweek in 2022 she spent 8 years at The Drum, most recently as trends editor. She has also freelanced for BBC Global News and Racontuer among others.
These Live Missing Person Billboards Use Moving Images to Make Them More Memorable
The bright pink 'posters' feature a QR code which allows people to share them on social channels to further spread the message.
As Starbucks Retreats From Russia, Pressure Mounts on Brands to Do More
Consumers believe brands should be taking more action to help people in Ukraine.
Stella Artois Strips Down Its Ads and Goes ‘Au Naturel’ to Showcase Unfiltered Beer
Brewer lets it all hang out in new work from Mother London.
Marketers Say Fear of ‘Getting it Wrong’ Is Holding Up More Diverse Ads
Diversity, Equity and Inclusion
For advertisers, demonstrating inclusion and diversity in creative work is no longer optional—it’s an imperative. However, while 70% are planning to showcase greater diversity in their campaigns over the next [...]
Climate Manifesto Commits UK Ad Industry to Greener Media and Production Processes
The Conscious Advertising Network wants brands to commit to ensuring any content they create is sustainable.
‘Explicit’ Adidas Ad Ban Challenges Definitions of Sexualization and Censorship
Why has an ad showing bare breasts ignited such fierce debate?
McDonald’s Quits Russia for Good After 30 Years
The brand became a symbol of Western culture within the country when it opened.
Agencies and Brands Promise to ‘Pitch Positive’—Can They Fix What’s Broken?
Brands, agencies and intermediaries are asked to commit to “Pitch Positive Pledge.”
Lessons in Luxury From The Marketers Rewriting Its Glossy Digital Playbook
Adweek recently convened a group of marketers to discuss the changes and challenges facing luxury brands.
Adidas Defends Bare Breasts Creative as UK Regulator Bans Ads
The campaign has been banned by the U.K Advertising Standards Authority (ASA) for featuring explicit nudity in an untargeted setting.