Rebecca is ADWEEK's brand editor based out of the U.K. Before joining in 2022 she spent eight years at The Drum, most recently as trends editor. She has also freelanced for BBC Global News and Raconteur among others. Rebecca co-writes the ADWEEK Daily newsletter and also works on Adspeak podcast.
The One Thing Agency Chiefs Want to Change Over the Next 12 Months
From AI upskilling to more time for problem-solving, leaders at Digitas, Partners + Napier, Pereira O'Dell and Walrus share their priorities for the year ahead
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ExclusiveAlphabet’s Wing Hires Minjae Ormes as Head of Marketing
She arrives as the drone delivery service is helping brands like Walmart, DoorDash, and PepsiCo take to the skies.
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Gut Holds Onto Tim Horton’s Creative Account in Competitive Review
Gut has retained the Canadian creative account for Tim Hortons, the Canadian-based coffeehouse, ADWEEK has learned.
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3 Ways Starbucks Is Reclaiming Its Brand Magic
The cafe chain's brand chief Tressie Lieberman on rebuilding Starbucks through fandom, consistency, and participation.
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Goodwipes Uses AI to Spoof OpenAI’s Astra Ad, With a Butt-Wiping Twist
"Asstra" was developed in four days by Frank Cartagena's OK Future.
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How Crocs Became One of TikTok Shop’s Top Sellers
Crocs chief brand officer Terence Reilly demonstrated the brand's 'audacious' social strategy live at Brandweek.
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Meet The AI Tool Helping Brands Like Benefit Cosmetics Unlock a New Kind of Creator
Startup Plot has launched Creator Intelligence, which helps brands find and vet influencers using AI.
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Kate McKinnon Is an Evil CEO in Sequel to Zoom’s Bowen Yang-Led Brand Reset
The SNL alum fronts the next phase of the company's largest global campaign ever
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7 Marketer Moves to Know About This Week: Hilton, Accenture, Boston Beer Co. and More
The most notable marketing leadership hires and exits from the last week.
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Baker Mayfield Turns His Every Man Jack Partnership Into a Signature Collection
The Tampa Bay Buccaneers quarterback has co-created a body wash and deodorant collection blending product, purpose, and philanthropy.
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