Portrait of Rebecca Stewart

Rebecca Stewart

Rebecca is Adweek's Europe brand editor based out of London. Before joining Adweek in 2022 she spent 8 years at The Drum, most recently as trends editor. She has also freelanced for BBC Global News and Raconteur among others.

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Starbucks Just Dropped Its CMO Role. Here’s Why

Legacy Brands

Current CMO Brady Brewer named CEO of Starbucks International in leadership reshuffle.

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Adweek Podcast: WPP’s Open X Model Is Making Marketing Magic for Coca-Cola

Adweek Podcasts

Coke’s global interactive ‘Foodmarks’ campaign blurs the lines between digital and physical.

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Adweek Podcast: Tuning Into Consumer Needs, Not Marketer Needs

Adweek Podcasts

iHeartMedia's CMO shares the data behind human biases impacting media spend.

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Regulators Find a New Way to Ban Calvin Klein’s FKA Twigs Ad

Creativity x Culture

The original ban deemed the ad 'objectifying,' which was reversed.

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What Gap’s Tyla Reset Says About Virality, Nostalgia and Relevance

Creativity x Culture

Gap's Y2K-inspired strategy moves the brand forward while reflecting on its 1990s and 2000s heyday.

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Pride in London Won’t Let Brands Rainbow Wash Its 2024 Parade

Diversity, Equity and Inclusion

Corporations that want to take part are expected to march all year long.

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The Next Innovation From VML’s Walt Geer? A Different Kind of Marketing Conference

Adweek Podcasts

The agency CCO talks Blackweek and up-and-coming talent in the ad industry.

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What Happened When Ikea Decided to Run Its First Global Campaign After 80 Years

Creative Advertising

McCann Worldgroup is helping the retailer showcase the magic of home amid cost-of-living crisis.

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Volkswagen Appoints CMO From Within to Drive Brand Into the Future

Leadership & Talent

Audi marketer Sussane Franz was picked to lead the automaker's global transformation.

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Adweek Podcast: Inside the Ad Council’s $65 Million Initiative to Improve America’s Mental Health

Adweek Podcasts

The nonprofit's comprehensive communications effort wants to reach different communities.