Why CeraVe, Velveeta and Bottega Veneta Are Putting the Paparazzi on Speed Dial

Celebrity walk shots are further blurring the line between marketing and entertainment

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While some A-listers shirk the paparazzi, others accept that the press pack are part and parcel of show business. Some celebrities even stage their own photoshoots, inviting photographers to capture seemingly candid moments and shop them around the tabloids.

Now, advertisers including Velveeta, CeraVe and Italian luxury brand Bottega Veneta are taking a leaf out of the celebrity paparazzi playbook—blurring the lines between the worlds of marketing and entertainment.

In early April, actress Julia Fox debuted hair dye product Velveeta Gold at a New York Knicks game.

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