Why ‘Customer Centricity’ Must Be at the Heart of a Marketer’s Strategy

To achieve emotional connections, 'customer centricity,' explains Glen Hartman, head of Accenture Interactive, North America, should be at the heart of a marketer’s strategy.

Deadline Extended: Help Adweek Find Its Brand Genius Class of 2018

Nominate a gifted executive you know for the marketing world's top honor.

Linda Yaccarino on Netflix Ratings and Why New Measurement Models Will Keep NBCU Ahead of Facebook

The chance ‘to own attribution is a big deal,’ said the ad sales chief.

Our 2017 Brand Genius Honorees Tell Us About the Toughest Part of Their Job

At Wednesday's 2017 Brand Genius gala, we asked several of our honorees about their biggest challenges.

Adweek’s Brand Genius Gala Celebrated the Hottest Marketers of 2017

Plus Brand Visionary Anna Wintour.

Watch Anna Wintour Honor Teen Vogue and Condé Nast’s Legacy in Her Brand Visionary Acceptance Speech

She also paid tribute to S.I. Newhouse.

GE’s Linda Boff Wins Adweek’s 2017 Grand Brand Genius Honor

Linda Boff, the CMO whose work has helped to transform GE’s public image over the past two years, has been named Adweek’s Grand Brand Genius for 2017. The announcement came […]

Adweek’s Brand Visionary Anna Wintour Honors S.I. Newhouse at 2017 Brand Genius Gala

Anna Wintour spoke to Condé Nast's legacy and future at Adweek's Brand Genius gala.

Adweek’s Brand Genius 2017: Meet the Year’s 10 Sharpest Minds on Marketing’s Cutting Edge

Each year for the past 28, the awards have spotlighted some of the most accomplished marketers in the business.

DonorsChoose.org Is Filling America’s Classrooms With Much-Needed Supplies and Plenty of Optimism

Adweek’s 2017 Brand Save honoree