Why Streaming Services Are Bingeing on Sports Rights Deals
ESPN+, Paramount+ and Peacock are chasing soccer deals.
NBCUniversal Becomes First Major Media Company to Adopt Ad-ID
The deal builds on the current agreement with streaming service Peacock.
Here’s How Connected TV Platforms Are Streaming the Tokyo Olympics
Companies like Roku, Vizio and Amazon Fire TV are making it easier than ever to watch the Summer Games.
IAB Creates First Fall Marketplace for Digital Video and Connected TV Buyers
The four-day series also includes a podcast upfront and audience connect event.
Toyota’s Tokyo Olympics US Spend Unchanged Despite Japanese TV Ad Pullout
No NBCUniversal advertiser has canceled its Olympics plans.
Xandr and Turner Sports Team Up on Sponsorship Marketplace
The new marketplace includes a specific MLB targeting tool.
Why Investing in Women’s Sports Is a ‘Savvy Business Decision’
As viewership surges, so does brand interest.
Maker’s Mark Partners on Weekly Talk Show From Roku’s Brand Content Studio
Hosted by Randall Park, it’s the second series from the connected TV platform's new offering.
HBO/HBO Max Leads the Emmy Pack With 130 Nominations, Edging Out Netflix
The Crown and The Mandalorian are the most nominated shows overall.