Mollie is Adweek’s senior TV reporter, covering the business of connected TV, streaming news, measurement and sports media. She’s a former Cablefax editor, and has held roles at People and Daily Mail.
Adweek Podcast: Unpacking the ‘Caitlin Clark Effect’
March Madness is in full swing, and NCAA Division I superstar Caitlin Clarke is the MVP.
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Comscore Gains National Accreditation for TV Household-Level Measurement
The Media Rating Council accredited Comscore for local and national TV using big data.
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Exclusive: Disney Adds Ally, CarMax as NWSL Sponsors as Season Kicks Off
This is the first year of a new $240 million media rights deal for women's soccer.
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CBS, WBD ‘Essentially Sold Out’ Men’s March Madness Ads in Biggest Year Yet
CBS and WBD have huge year for Men's March Madness ads sales.
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How a Team of Women Pulled Off Tubi’s Groundbreaking WNBPA Documentary
Presented by Puma, Shattered Glass highlights four WNBA MVPs.
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Exclusive: NWSL Tells Fans to ‘Keep Up’ Ahead of 2024 Season in New Creative
The new NWSL campaign comes from agency Cartwright.
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Q&A: Nielsen’s CEO on Rolling With Massive Changes in 2024
From Nielsen One to the delayed sunsetting of industry currency.
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Channing Dungey Is ADWEEK’s 2024 TV Executive of the Year
The chairman of Warner Bros. Television Group is delivering strong results.
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How ABC Won the 2024 Oscars
ABC and linear TV were big winners at the 2024 Oscars.
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Exclusive: March Madness Music Festival Scores Mumford & Sons, Jonas Brothers and Zedd
March Madness Music Fest brings Jonas Brothers and Zedd thanks to brands like AT&T, Coca-Cola and Capital One.
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