Portrait of Mollie Cahillane

Mollie Cahillane

Mollie has been Adweek's reporter covering the business of connected TV since January, 2021. Before Adweek, Mollie was an editor at Cablefax and has also worked for The Daily Mail and People.

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Why Streaming Services Are Bingeing on Sports Rights Deals

Streaming & OTT

ESPN+, Paramount+ and Peacock are chasing soccer deals.

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NBCUniversal Becomes First Major Media Company to Adopt Ad-ID

Ad Tech

The deal builds on the current agreement with streaming service Peacock.

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Here’s How Connected TV Platforms Are Streaming the Tokyo Olympics

Connected TV

Companies like Roku, Vizio and Amazon Fire TV are making it easier than ever to watch the Summer Games.

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IAB Creates First Fall Marketplace for Digital Video and Connected TV Buyers

Connected TV

The four-day series also includes a podcast upfront and audience connect event.

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Toyota’s Tokyo Olympics US Spend Unchanged Despite Japanese TV Ad Pullout

Sports Marketing

No NBCUniversal advertiser has canceled its Olympics plans.

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Xandr and Turner Sports Team Up on Sponsorship Marketplace

Ad Tech

The new marketplace includes a specific MLB targeting tool.

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Why Investing in Women’s Sports Is a ‘Savvy Business Decision’

Convergent TV

As viewership surges, so does brand interest.

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LG Ads Names Co-Founder Raghu Kodige as CEO

Connected TV

The company also tapped former Comscore CEO Serge Matta as president.

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Maker’s Mark Partners on Weekly Talk Show From Roku’s Brand Content Studio

Connected TV

Hosted by Randall Park, it’s the second series from the connected TV platform's new offering.

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HBO/HBO Max Leads the Emmy Pack With 130 Nominations, Edging Out Netflix

Programming & Performance

The Crown and The Mandalorian are the most nominated shows overall.