Exclusive: March Madness Music Festival Scores Mumford & Sons, Jonas Brothers and Zedd

Brands like AT&T, Coca-Cola and Capital One are sponsoring the free three-day event in Phoenix

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The road to March Madness is on.

TNT Sports teamed up with the NCAA for a free three-day music festival in Phoenix, Ariz., taking place April 5-7 as part of the sports marketing festivities around the Men’s Final Four.

Presented by NCAA Corporate Champions AT&T, Coca-Cola and Capital One, artists such as Zedd, Mumford & Sons, the Jonas Brothers and Reneé Rapp will take the stage at Hance Park.

The weekend kicks off April 5 with the AT&T Block Party, starting with Remi Wolf and followed by Rapp and Zedd.



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