Rob Tuck on ‘the Elephant in the Room’ During The CW’s Upfront
The ad sales chief discusses why the network wouldn't ignore its potential transition period.
NBC Sends Off This Is Us ‘With a Bang,’ Says New Broadcast Hits Still Possible
Execs say the drama won't be their last scripted smash.
Jo Ann Ross on Trying to Deliver Paramount’s First In-Person Upfront in 60 Minutes
The ad sales chief talks streaming, measurement and missing out on the Ghosts musical number.
Jon Steinlauf on How Warner Bros. Discovery Pulled Off Its First Upfront Presentation
The ad sales chief explains the company's Premiere bundle and why sports is the new primetime.
Rita Ferro on Disney+ Ads and How Jimmy Kimmel Made the Upfront Despite Getting Covid
Plus, the state of early negotiations and the art of perfecting the presentation flow .
Donna Speciale Won’t Dance Around the Importance of Hispanic Media at Univision Upfront
The ad sales chief talks about everything from Vix+ to that surprising salsa dance.
The Most Memorable Moments of 2022’s Upfront Week
From spectacle and salsa dancing to a Lizzo double feature.
Marianne Gambelli on Why Fox Opted for a Pre-Recorded Upfront
Plus, the state of early negotiations and how she’s selling Super Bowl 57.
2022 Upfront Week’s Most Biting Onstage Potshots
NBCUniversal, Fox, Univision, Disney and The CW taunted rivals during their respective events.
Linda Yaccarino on Pulling Off a ‘Giant Reunion’ in NBCU’s Upfront Week Return
Plus, why she didn't consider changing upfront venues like some of her peers.
The CW Sets Fall Schedule, Riverdale Finale as Likely Network Sale Looms
New lineup includes Walker spinoff, Supernatural prequel and just one superhero series.
Paramount Spotlights Yellowstone Franchise, Attempts Live 60 Minutes at Upfront Event
The company tried to pack everything into an hour for its first in-person presentation since the Viacom-CBS merger.
Warner Bros Discovery Wants to Be as Big as the Broadcasters in First Upfront
The company explains how its WarnerMedia and Discovery portfolios will be combined—and sold.
CBS’ Fall Schedule Goes Heavy on Drama, Light on Comedy
The network brings on three new dramas and an adventurous reality show.
Disney Showcases Marvel-ous Disney+ Offering at In-Person Upfront
The company touted the breadth and depth of its projects, and the streamer's upcoming ad-supported tier.