Linear TV Ad Spend Will Plummet About 41% in March and April

Ad buyers paint a grim picture of the short- and long-term TV advertising fallout from COVID-19 in a new IAB survey.

Upfront TV Marketplace Timetable in Doubt as COVID-19 Wreaks Havoc

Several buyers are beginning to doubt whether upfront negotiations can be conducted in their usual late spring/summer timeframe.

A+E Networks Shifts Upfront Push From Content to COVID-19 Social Initiatives

A+E Networks' overhauled upfront will downplay its programming slate and focus on its COVID-19 initiatives and other prosocial community efforts.

With Upfront Events Canceled, Here’s What Buyers Want From Networks Instead

Buyers tell Adweek what information they need—and what they don’t need—from media companies to help them prepare for upfront negotiations.

AMC Networks Touts ‘Viewer First’ Remote Strategy After Upfront Cancellation

AMC Networks canceled its upfront even due to the coronavirus, but is going forward with its "viewers first" and "buyers first" messaging.

Disney Cancels Upfront and Hulu’s NewFront as Entire Upfronts Week Goes Digital-Only

Disney became the last major media company to cancel its upfronts week event, and also pulled the plug on Hulu's NewFronts presentation.

WarnerMedia/Xandr, Discovery, Fox and The CW Scrap Their May Upfront Events

AT&T is the third media company today to pull the plug on its upfronts week presentation, going digital-only due to the coronavirus.

Both ViacomCBS and NBCUniversal Cancel Upfront Events, Will Go Digital-Only

ViacomCBS and NBCUniversal the first two media companies to cancel their upfronts week events in May.

Disney, WarnerMedia and AMC Networks Join AT&T’s OpenAP Rival, Xandr Invest

Xandr said today that Disney, WarnerMedia and AMC Networks have signed onto the next iteration of its Xandr Invest buying platform, a rival to OpenAP.

AMC Networks Cancels Upfront as Coronavirus Fears Wipe Out March Events

AMC Networks just pulled the plug on its upfront event planned for March 18 at New York’s The Shed, leaving no upfront presentations on the calendar until late April.