Discovery Finally Finishes Its Most Successful Upfront Ever
The company more than doubled its upfront sales of Discovery Premiere, which allows advertisers to buy a mix of the 30 most-watched shows from across the Discovery portfolio.
NBC Shelves Law & Order Spinoff Series in Fall Premiere Plans
The Blacklist will take its place on Thursdays beginning in October.
ABC Sets Its Fall Premiere Dates Beginning Sept. 20
After waiting longer than usual to set their fall plans, broadcast networks are finally starting to lock in their premiere dates for the upcoming season. ABC is the latest broadcaster [...]
NBCU Sells 85% of Super Bowl 56 Ad Inventory As Part of Biggest Upfront Ever
Company secured as much as $6 million per 30-second Big Game spot.
CBS’ Fall Lineup Will Premiere From September Into Mid-October
The broadcaster skips its traditional Premiere Week rollout.
Roku Wraps Transformative Upfront, Doubling Spend Commitments From 2020
Platform finished talks a full quarter earlier than usual, with 42% of business coming from first-time advertisers.
WarnerMedia Wraps Upfront Sales, Securing Record Revenue
It’s likely the last negotiation before the company merges with Discovery.
ViacomCBS Nabs Historic Pricing As It Completes ‘Off the Hook’ Upfront Talks
Execs had predicted 'new watermarks' in broadcast and cable CPM increases.
NBCUniversal Surpasses Rio’s $1.2 Billion Advertising Haul for Tokyo Olympics
Company has lined up 120-plus advertisers, 20 more than it had in Rio.
Univision Sees Big CPM and Volume Gains in First Upfront Under New Ownership
This was the first Univision upfront for Donna Speciale, who joined the company in January.
Fox Secures Low-20% CPM Hikes in Upfront ‘for the Ages’
Tripling last year’s Tubi haul, ‘it’s been manna from heaven,’ said the company's CFO.
The CW Sets Its Fall Premiere Dates, Debuts First-Ever Saturday Shows Oct. 9
Everything except The Flash and Riverdale will kick off in October.
Disney Finishes Upfront Negotiations, Landing Double-Digit CPM Increases
It was the strongest upfront haul in company history.
NBCUniversal Wraps ‘Strongest’ Upfront in Company History
Volume was on par with last year, but pricing was ‘far beyond what we thought we’d see,' said CEO Jeff Shell.
The CW Is First Broadcaster to Wrap Upfront Talks, With Hefty CPM Increases
Saturday night expansion added linear and digital inventory to this year’s negotiations.