The Latest
ADWEEK TV Advantage: Layoffs Come With TV Consolidation, but Scale Isn’t Everything
Cuts run deep as the TV industry faces a scary time ahead.
READ FULL STORY >
Skydance Ads Boss Reveals New Leadership Team
Following the Paramount and WBD merger, Jay Askinasi sets ad leadership.
READ FULL STORY > Jay Askinasi to Lead Skydance Ad Sales, WBD Ad Leaders Exit After Merger
Askinasi led ad sales for Paramount Skydance as CRO ahead of the WBD merger.
READ FULL STORY >
Is Disney+ Adding Ads to Ad-Free Plans? Here’s What’s Really Happening.
ADWEEK got clarification on Disney+'s subscriber updates after misinformation spread online.
READ FULL STORY >
ADWEEK TV Advantage: Buyers Detail Involved Super Bowl Negotiations and a Complex Upfront
Media buyers share their candid takes on this year's upfront and Disney's Super Bowl deals.
READ FULL STORY >
Netflix Nearly Doubles Ad Sales Commitments Again While Closing Upfront
Netflix saw strong demand in the upfront for sports properties such as the FIFA Women's World Cup.
READ FULL STORY >
Netflix in Advanced Talks to Close Major Ad Deals
Netflix says it's in advanced talks to close upfront deals, and it's going to pull back on its bi-annual viewership reporting.
READ FULL STORY >
Amazon Closes Upfront Talks With Year-Over-Year Growth
Alan Moss, vp of ad sales, Amazon Ads, said the company exceeded its volume goals in the upfront.
READ FULL STORY >
Fox Closes Upfront First, With ‘Market-Leading Pricing Growth’ and ‘No Rollbacks’
Fox closes its upfront deals around a month earlier than last year.
READ FULL STORY >
Fox Announces TV Industry’s ‘First End-to-End Agentic Ad Platform’
Fox rolls out new agentic capabilities across linear and digital.
READ FULL STORY >
Fox Shakes Up Streaming With $22 Billion Deal for Roku
Fox and Roku's deal is expected to close in the first half of 2027.
READ FULL STORY >
4 Trends to Watch During TV Upfront Season
ADWEEK spoke with ad leaders from Disney, Netflix, Amazon, and more, and here are the trends that stood out.
READ FULL STORY >
Roku Home Screen Gets a Personalized Refresh
The US will be the first market to get the Roku home screen update.
READ FULL STORY >
What Brands Are Actually Worried About Behind Closed Doors, According to Ad Leaders
From reach to ROI, ad leaders from Netflix, Disney, Fox, and more reveal the challenges marketers are facing during upfront season.
READ FULL STORY >
What Agentic TV Buying Really Means, According to Disney, YouTube, Netflix, and More
Ad leaders from Disney, YouTube, WBD, Fox, NBC, and more explain what to expect from AI in TV ad sales.
READ FULL STORY >