The CW Is First Broadcaster to Wrap Upfront Talks, With Hefty CPM Increases
Saturday night expansion added linear and digital inventory to this year’s negotiations.
Nielsen Also Lowballed Local TV Ratings During Covid-19, Audit Finds
The review follows an earlier confirmation of national audience pandemic undercount.
WarnerMedia First Media Company to Join Comscore’s Addressable TV Measurement Trial
It's the inaugural national addressability test across multiple MVPD and CTV providers.
All in the Line of Duty: Jed Mercurio on What Drives him Creatively
Jed Mercurio, included in Adweek's 2021 Creative 100 list, talks about his career and engaging with the audience.
Disney Ad Sales Continues Inclusion Efforts With Minority-Owned Business Initiative
The Accelerator Program will help 10 businesses with custom advertising strategies.
Roku Debuts First Series From New Branded Content Studio
Presented by Walmart, the weekly show helps users find new shows to stream.
NBC Sports and Tunity Partner to Measure Tokyo Olympics Out-of-Home Viewership
NBCUniversal will report national OOH viewership in Olympic measurement for the first time.
HBO Max With Ads Debuts Today, Featuring More Than 35 Brands
Company looks to drive down ad load with a maximum of four minutes per hour
WarnerMedia and Discovery’s New Company Finally Has a Name
The merger is slated to close in mid-2022.
Fox Repeats TV Season Victory in 18-49 Demo; CBS Continues Total Viewers Win Streak
Sunday Night Football, The Masked Singer and This Is Us are among the top shows.
The CW Sets Its Fall Schedule, Including First-Ever Saturday Shows
Whose Line Is It Anyway and World's Funniest Animals move to Saturday.
The CW’s Rob Tuck on Sitting Out Upfronts Week and Expanding to Saturdays
‘If you’re not taking care of your clients, it’s very easy to get cut out,' said The CW's ad sales chief.
Donna Speciale on Her First Univision Upfront and Winning Over New Marketers
‘I can promise them that they will see growth with their brands and their business,' she said.
ViacomCBS’ Jo Ann Ross on Top Upfront Priorities and Keeping Her Event Short
Plus, using ads to entice advertisers.
WarnerMedia’s JP Colaco on Selling HBO Max With Ads and His First Upfront at the Company
Plus, what the merger with Discovery means for this year’s negotiations.