Alt Image Text

The CW Is First Broadcaster to Wrap Upfront Talks, With Hefty CPM Increases

TV Upfronts

Saturday night expansion added linear and digital inventory to this year’s negotiations.

Alt Image Text

Nielsen Also Lowballed Local TV Ratings During Covid-19, Audit Finds

TV Upfronts

The review follows an earlier confirmation of national audience pandemic undercount.

Alt Image Text

WarnerMedia First Media Company to Join Comscore’s Addressable TV Measurement Trial

TV Upfronts

It's the inaugural national addressability test across multiple MVPD and CTV providers.

Alt Image Text

All in the Line of Duty: Jed Mercurio on What Drives him Creatively

TV Upfronts

Jed Mercurio, included in Adweek's 2021 Creative 100 list, talks about his career and engaging with the audience.

Alt Image Text

Disney Ad Sales Continues Inclusion Efforts With Minority-Owned Business Initiative

The Accelerator Program will help 10 businesses with custom advertising strategies.

Alt Image Text

Roku Debuts First Series From New Branded Content Studio

Presented by Walmart, the weekly show helps users find new shows to stream.

Alt Image Text

NBC Sports and Tunity Partner to Measure Tokyo Olympics Out-of-Home Viewership

NBCUniversal will report national OOH viewership in Olympic measurement for the first time.

Alt Image Text

HBO Max With Ads Debuts Today, Featuring More Than 35 Brands

Company looks to drive down ad load with a maximum of four minutes per hour

Alt Image Text

WarnerMedia and Discovery’s New Company Finally Has a Name

The merger is slated to close in mid-2022.

Alt Image Text

Fox Repeats TV Season Victory in 18-49 Demo; CBS Continues Total Viewers Win Streak

Sunday Night Football, The Masked Singer and This Is Us are among the top shows.

Alt Image Text

The CW Sets Its Fall Schedule, Including First-Ever Saturday Shows

Whose Line Is It Anyway and World's Funniest Animals move to Saturday.

Alt Image Text

The CW’s Rob Tuck on Sitting Out Upfronts Week and Expanding to Saturdays

‘If you’re not taking care of your clients, it’s very easy to get cut out,' said The CW's ad sales chief.

Alt Image Text

Donna Speciale on Her First Univision Upfront and Winning Over New Marketers

‘I can promise them that they will see growth with their brands and their business,' she said.

Alt Image Text
Alt Image Text

WarnerMedia’s JP Colaco on Selling HBO Max With Ads and His First Upfront at the Company

Plus, what the merger with Discovery means for this year’s negotiations.