This page is home to news and updates about TV upfronts — presentations made by major TV networks to preview upcoming new shows to advertisers ahead of the fall season. Every year during the last week of May, executives from broadcast networks, cable networks, and streaming media companies give their upfront presentations — a glimpse into their fall lineups and new shows focusing on the prime-time slot. This page follows all updates about TV upfronts, from the actual upfront presentations to series cancellations and where marketers spend their ad dollars. Adweek covers it all.
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Fox Pitches Marketers on Content, Sports and Streaming in Pre-Recorded Upfront

The presentation highlighted the company's entertainment, sports and news offerings.

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NBCU Kicks Off In-Person Upfront Week With Showstopping, Star-Studded Spectacle

The network brought out Kelly Clarkson, Miley Cyrus, Pete Davidson and more.

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During Upfronts Week, YouTube Wants to Be Seen as Better Than TV

The platform says it offers true incremental reach.

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NBC’s Fall Schedule Features Quantum Leap Reboot, George Lopez Sitcom

Quantum Leap and Lopez vs Lopez are NBC's latest additions.

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Fox Opts Against Setting Fall Schedule Ahead of Upfront, Adds New Gordon Ramsay Series

Next Level Chef lands coveted post-Super Bowl 57 time slot.

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How Yellowstone Turned Taylor Sheridan Into TV’s Most Prolific and Valuable Creator

Last season’s biggest success story is now a massive franchise, with nine shows and counting.

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Why Buyers Are Thrilled to Be Back in Person for Upfront Week

As marketers assemble for the first time since 2019, they say this year's presentations aren't just business as usual.

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How Innovation Keeps Sunday Night Football the No. 1 Show on TV 

Deciding which innovations are effective with NBC and Flowcode 

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HBO Max US GM Brad Wilson Among Several Streaming Execs Leaving Company

Warner Bros. Discovery streaming chief JP Perrette is reorganizing his new division.

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Cartoon Network and Adult Swim Chief Tom Ascheim Leaving Warner Bros. Discovery

Like TNT/TBS GM Brett Weitz, his position was also eliminated.

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Disney Tops 205 Million Global Streaming Subscribers, Sets Sights on Netflix

The company shares more details about Disney+'s upcoming ad-supported tier.

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TNT, TBS and truTV GM Brett Weitz Exits Following WarnerMedia-Discovery Merger

The exec’s position was eliminated under Warner Bros. Discovery restructuring.

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As Moviegoers Return, Screenvision Unveils New Ways For Marketers to Reach Them

At upfront, the cinema ad seller rolls out a trailer app, proprietary DMP and live-event offering.

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TV’s Role in Measuring DTC Success  

Leveraging TV to drive retention

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How Media Buyers Are Bouncing Back For This Year’s Upfront

The return to the in-person upfront and what the future holds for media buying