Nielsen Confirms Undercount of Pandemic TV Viewership Following Standoff With Networks
Measurement firm says television metrics were off by up to 6% in February.
NBC Cancels 2022 Golden Globes Ceremony Amid Growing HFPA Backlash
The network said the telecast could return in 2023.
Why Networks Don’t Prioritize Programmatic as They Move Into Streaming
TV’s old guard still values upfront commitments over the real-time nature of programmatic.
The Ultimate Guide to 2021’s Broadcast TV Renewals and Cancellations
An updated rundown of which shows will return next season.
Spanish-Language Estrella Media’s Rebirth Is Driven by Streaming News
The media company is relying on quicker news flashes, younger anchors and more hashtagging.
A+E Networks Says Digital Ad Buys Are Essential for ‘the Total Picture’
Company makes NewFronts debut as part of its total audience push.
Thursday Night Football Will Move a Year Early From Fox to Amazon Prime Video
The 11-year deal will bring all games to subscribers through 2032.
Extra Gum’s Back-to-Normal Ad Is a Euphoric Release
Céline Dion’s “It's All Coming Back to Me Now” thunders throughout the two-minute spot.
Connected TV Players Prepare to Aggressively Court Linear Ad Dollars at NewFronts
Following 'a dramatic shift' in viewing habits during the pandemic, the digital platforms are ready to pounce.
AMC Finds There’s No ‘One-Size-Fits-All’ Upfront Anymore
The entertainment network took a page from last year’s experience, when the pandemic hit with full force.
NBCU Says Its 2020 TV and Streaming Overhaul Is Already Paying Off
Chairman Mark Lazarus on following audiences and how the Tokyo Olympics coverage has changed.
Hulu Orders a How I Met Your Mother Spinoff Called How I Met Your Father
Hilary Duff stars in the series, which flips genders from the hit CBS sitcom.
NBCUniversal Poaches Top Nielsen Exec to Head Up Measurement
Kelly Abcarian leaves during a public ratings standoff between her current and former companies.
Disney Bolsters Ad Sales Unit, Promoting Adam Monaco and Several Others
The company also taps a leader for its new multicultural solutions division.
Networks Mull Next Steps After Nielsen Declines Demands for a Third-Party Audit
The Video Advertising Bureau has been seeking a retroactive pandemic audience recount after suggesting the measurement firm's numbers were too low.