A+E Networks Upfront Emphasizes Power of Linear TV, Total Audience Metric Shift
The company's new slate features 50% more programming, including Janet Jackson and Bill Clinton projects.
Disney Shows Off Enhanced Programmatic, Addressable Platform Offerings Ahead of Upfront
Tech showcase for marketers touts evolution to unified advertising approach.
AMC Networks, Omnicom Complete First National Linear Addressable Campaigns
Media company will make the offering a key component of this year’s upfront.
Nickelodeon Sets Family-Friendly Upfront Event, Its First Since 2018
Virtual presentation for marketers and their kids will be held March 18.
Roku Has Record Year as Covid-19 Accelerates Cord-Cutting
Top buyers commit to "significantly larger" upfront investment on the platform this year.
WarnerMedia Centers Family-Friendly Content Around Cartoon Network Brand in Upfront Push
WarnerMedia's newest tentpole is kids and family programming, and the company wants marketers to know it.
Univision Latest Presenter to Rejoin Upfronts Week in May
Plus, new ad sales chief Donna Speciale hires two of her former WarnerMedia lieutenants.
Adweek’s (Virtual) TV Upfronts and NewFronts 2021 Calendar
Adweek's calendar features all the information you need to know about the 2021 upfront and NewFronts presentations.
WarnerMedia, Fox Also Set Virtual Return to Upfronts Week
Companies join Disney, ViacomCBS and Discovery in resuming the marketing tradition in 2021.
Discovery’s Magnolia Network Delays Linear Debut Until 2022, Sets July Digital Rollout
But Magnolia Network’s linear premiere has been pushed to January 2022.
Discovery Joins Disney, ViacomCBS in Setting Upfronts Week Virtual Event
The Company schedules its presentation for May 18.
ViacomCBS Will Also Return to Upfronts Week in May
The company sets its virtual presentation for Wednesday, May 19.
Disney Sets Upfronts Week Return With May 18 Virtual Event, Hulu Exits NewFronts
Three-pronged approach includes tech showcase and content development presentations.
YouTube Expands Its CTV and Sports Offerings Ahead of Upfront Season
Google is raking in big ad dollars from its video platform.
A+E Networks Pushes Dramatic Upfront Shift From Demos to Total Audience Metrics
A+E will tout its total audience strategy at its virtual upfront event on March 3.