Vizio Wraps Strongest Upfront in Company History, Quadrupling Spend Commitments
The connected TV company’s 2022 commitments exceeded $100 million.
Here’s How the Biggest Streaming Services Stack Up in Mid-2021
As companies chart new growth, the real battle is for third place.
Tubi Usage Doubles, Upfront Commitments Triple as Fox Nurtures AVOD Growth
Company will spend up to $300 million more on its streaming platforms in the next year.
Discovery CEO Hopes Industry Leaves Nielsen ‘in the Dust’ After Ratings Blunders
David Zaslav, counting 18 million streaming subscribers, eyes a mid-2022 close on WarnerMedia merger.
Fox Will Debut Almost Its Entire Fall Lineup the Week of September 20
It’s the last broadcaster to lock in its premieres.
Discovery Finally Finishes Its Most Successful Upfront Ever
The company more than doubled its upfront sales of Discovery Premiere, which allows advertisers to buy a mix of the 30 most-watched shows from across the Discovery portfolio.
NBC Shelves Law & Order Spinoff Series in Fall Premiere Plans
The Blacklist will take its place on Thursdays beginning in October.
ABC Sets Its Fall Premiere Dates Beginning Sept. 20
After waiting longer than usual to set their fall plans, broadcast networks are finally starting to lock in their premiere dates for the upcoming season. ABC is the latest broadcaster [...]
NBCU Sells 85% of Super Bowl 56 Ad Inventory As Part of Biggest Upfront Ever
Company secured as much as $6 million per 30-second Big Game spot.
CBS’ Fall Lineup Will Premiere From September Into Mid-October
The broadcaster skips its traditional Premiere Week rollout.
Roku Wraps Transformative Upfront, Doubling Spend Commitments From 2020
Platform finished talks a full quarter earlier than usual, with 42% of business coming from first-time advertisers.
WarnerMedia Wraps Upfront Sales, Securing Record Revenue
It’s likely the last negotiation before the company merges with Discovery.
ViacomCBS Nabs Historic Pricing As It Completes ‘Off the Hook’ Upfront Talks
Execs had predicted 'new watermarks' in broadcast and cable CPM increases.
NBCUniversal Surpasses Rio’s $1.2 Billion Advertising Haul for Tokyo Olympics
Company has lined up 120-plus advertisers, 20 more than it had in Rio.
Univision Sees Big CPM and Volume Gains in First Upfront Under New Ownership
This was the first Univision upfront for Donna Speciale, who joined the company in January.