TV Upfronts

WBD Makes Strategic, Data-Driven Ad Sales Hire Ahead of Upfront

David Porter joins as head of ad sales research, data and insights

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Warner Bros. Discovery wants to be upfront about its data strategy.

Top line

Today, WBD announced that David Porter has been named head of ad sales research, data and insights.

The company noted in a statement that the announcement comes ahead of its May 15 upfront presentation in New York City.

Between the lines

In this role, Porter will partner with WBD’s ad sales to drive revenue growth across the company’s portfolio of streaming, digital and linear, leading strategy for alternative currency, advanced analytics, cross-platform measurement and insights, streaming and digital engagement and data clean rooms.




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