CBS All Access Uses NFL Playoffs to Launch Star Trek: Picard, Its ‘Biggest’ Show Yet

Parent company ViacomCBS is counting on Star Trek: Picard to boost its subscriber numbers.

As Domestic Growth Slows, Netflix Focuses Globally and Creates New Viewing Metric

Netflix is looking abroad for growth opportunities as it faces a continued slowdown in domestic subscribers.

‘Exclusivity Matters’ to Hulu With Original Shows, but Not Library Content

With streaming rivals prepared to remove from shows from its platform, Hulu is banking on original programming to keep the service afloat in the years to come.

Peacock Has Promise, but Streaming Service Could Take Time to Spread Its Wings

Our top takeaways about Peacock from NBCUniversal's investor day—and why the service will likely take longer to catch on than other streaming rivals.

Peacock Sets National Debut Date of July 15, and Its Lowest Tier Will Be Free

The streaming service aims to be primarily ad-supported, company execs said at an investor day.

NBCU Signs State Farm, Target and Unilever as Peacock Sponsors, Sets New Ad Formats

NBCUniversal has set its ad strategy for the upcoming streaming service ahead of its April launch.

How Hulu’s Creative Studio Greenhouse Sees the Next Era of Streaming Advertising

"First and foremost, though, it’s about creating better things for viewers," says head of creative Scott Donaton.

HBO Max Will Help ‘Struggling’ WarnerMedia Shows Thrive, Kevin Reilly Says

WarnerMedia's properties will "work together" as its new streaming service launches in May.

Amazon Studios Is Focused on World Domination, Not Just Its Competitors

If Amazon Studios execs are to be believed, they’re not fazed by all of their new competition in the increasingly crowded streaming space.

CBS All Access Picks Up Animated Daily News Satire From Stephen Colbert

CBS All Access picked up an animated daily news satire from Stephen Colbert and renewed Star Trek: Picard even before it premieres.