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Day-and-Date Film Releases Are Biggest Driver of HBO Max Sign-Ups

Streaming & OTT

WarnerMedia reported 44.2 million domestic HBO Max and HBO subscribers at the end of the first quarter.

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Nielsen Will Start Measuring Streaming More Like Linear TV

The new ratings system will break down OTT viewership by audiences and dayparts across both subscription and free services.

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Exclusive: Maria Menounos Will Host 2021 IAB NewFronts

The entertainment show host will offer commentary throughout the week of virtual presentations.

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Netflix Knows Its Originals Output Has Slowed—but Reinforcements Are on the Way

Production is back up and running in most markets, and the streamer is planning a packed second half.

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Hulu Orders a How I Met Your Mother Spinoff Called How I Met Your Father

TV Upfronts

Hilary Duff stars in the series, which flips genders from the hit CBS sitcom.

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Roku Rebrands Quibi Content as Roku Originals

The platform's new brand will also house its future original programming.

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Netflix Blames Content Lag for Subscriber Growth Slowdown

The company missed its forecast after months of pandemic subscriber surges.

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The Baker and the Beauty Is the Latest Linear TV Flop Turned Netflix Hit

The mid-season romantic comedy, canceled after a season, has found a big streaming audience.

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Apple TV+ Sets July Premiere of Ted Lasso’s Second Season

Jason Sudeikis' award-winning comedy is one of the streamer’s biggest hits.

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YouTube Expands Select Sponsorship Program Ahead of NewFronts

The platform will open up quarterly seasonal advertising opportunities.

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Gen Z Most Likely to Pay Extra and Avoid ‘Annoying’ Streaming Ads

Nearly half of the youngest generation would spend more money to ditch ads.

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How the Pandemic Accelerated a Transformation Across Connected TV

The Covid-19 pandemic accelerated ad spend as brands gravitated to the space.

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Univision and Televisa Join Forces in $4.8 Billion Spanish-Language Media Merger

The combined company looks to jumpstart the sluggish Hispanic streaming space.

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Shaquille O’Neal Gives Back to Atlanta Businesses in Bleacher Report Digital Series

The NBA All-Star teamed up with insurance brand The General for the new show.

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Netflix Orders Seasons 3 and 4 of Breakout Hit Bridgerton

The period drama’s first season was the biggest original ever on the service.