With streaming services gaining popularity, traditional television is becoming a thing of the past—and so are the commercials we grew up with. Marketing experts have had to develop creative ways to break into streaming and OTT (over-the-top) advertising in bypassing commercials altogether. OTT advertising allows marketers the chance to connect with audiences through their streaming services like Netflix, Hulu, Disney, and more. OTT advertising allows marketers to connect with and engage with new audiences who have become unreachable through traditional television commercials. Stay up-to-date with the latest streaming services and OTT advertising techniques to find out how to get your business in front of your target audience. Read more about streaming services, how they continue to develop and how marketers can carve out a place for themselves among streaming services.
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E! News Debuts Twitter-Exclusive Livestreamed Show While You Were Streaming

It zooms in on the biggest series on television.

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In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments

Two of the industry’s largest events for television advertising dedicated a great deal of time to the value of product placement.

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Warner Bros. Discovery and Brightline Create 2 New Streaming Ad Formats for Upfront

Two new streaming offerings will launch on Discovery+ in Q4.

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Rob Tuck on ‘the Elephant in the Room’ During The CW’s Upfront

The ad sales chief discusses why the network wouldn't ignore its potential transition period.

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Jon Steinlauf on How Warner Bros. Discovery Pulled Off Its First Upfront Presentation

The ad sales chief explains the company's Premiere bundle and why sports is the new primetime.

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Donna Speciale Won’t Dance Around the Importance of Hispanic Media at Univision Upfront

The ad sales chief talks about everything from Vix+ to that surprising salsa dance.

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The Most Memorable Moments of 2022’s Upfront Week

From spectacle and salsa dancing to a Lizzo double feature.

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Marianne Gambelli on Why Fox Opted for a Pre-Recorded Upfront

Plus, the state of early negotiations and how she’s selling Super Bowl 57.

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2022 Upfront Week’s Most Biting Onstage Potshots

NBCUniversal, Fox, Univision, Disney and The CW taunted rivals during their respective events.

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Reddit Releases Stranger Things Avatar Costumes Ahead of Season 4

The outfits will be available for a limited time.

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Linda Yaccarino on Pulling Off a ‘Giant Reunion’ in NBCU’s Upfront Week Return

Plus, why she didn't consider changing upfront venues like some of her peers.

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Paramount Spotlights Yellowstone Franchise, Attempts Live 60 Minutes at Upfront Event

The company tried to pack everything into an hour for its first in-person presentation since the Viacom-CBS merger.

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Warner Bros Discovery Wants to Be as Big as the Broadcasters in First Upfront

The company explains how its WarnerMedia and Discovery portfolios will be combined—and sold.

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Disney Showcases Marvel-ous Disney+ Offering at In-Person Upfront

The company touted the breadth and depth of its projects, and the streamer's upcoming ad-supported tier.

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Jimmy Kimmel’s Funniest, Most Blistering 2022 Upfront Jokes

Targets included Fox, Netflix and Disney itself.