AT&T Completes DirecTV Spinoff to Private Equity Firm
After 6 years, DirecTV is once again a standalone company.
Amazon Prime Video Sets 2022 Premiere for Lord of the Rings Series
Anticipated show based on J.R.R. Tolkien's books will arrive next September.
Adweek Podcast—What Led to JWT’s Discrimination Case?
We're joined by Stephen Lepitak to discuss how agency J. Walter Thompson was hit with—and lost—a lawsuit about discriminating against men.
Investigation Discovery Chief Henry Schleiff Stepping Down
Jason Sarlanis and Howard Lee will take on expanded leadership roles.
NBCUniversal CEO Says Tokyo Olympics Will Be Profitable Despite ‘Bad Luck’
Day-and-date films and originals help Peacock clear 54 million sign-ups ahead of opening ceremony.
Dave Bautista Takes Streaming Literally to Promote the Disney Bundle
The Streamer looks to woo customers with a $13-a-month subscription.
NBCU Says Time Spent on Digital Platforms Will Equal Linear By Late 2022
The company expects consumers to split time evenly between linear and digital.
Television Industry Braces for a ‘Bumpy Road’ as Connected TV Scales Up
Measurement, fragmentation and rise of programmatic are all part of the growing pains.
HBO Max Pa’lante’s Pop-up Promoting Romeo Santos Shows Is a Love Letter With Holograms
The Santos promotion represents an extension of how PORTL’s hologram creations can be produced for entertainment and marketing.
Peacock Gets an Olympic-Size Promotion a Year Later Than Expected
NBCUniversal hopes that games coverage will supersize streaming growth.
Here’s Why You Might Have to Pay to Watch US Olympic Men’s Basketball
Peacock is hoping to learn from a paywall experiment.
Netflix Stunt Brings Horror Movie to Life on the Streets of Milan
The activation was run to promote A Classic Horror Story as part of the platform's Summer of Horror.
Ted Lasso and US Soccer Team Up Ahead of Season 2 and Tokyo Olympics
New episodes of Apple TV+ comedy premiere on July 23 as the Games kick off.
Netflix Premieres an Alien Watch Party at the Olympics
The intergalactic spot, debuting Friday, is the streamer's second global brand campaign.