With streaming services gaining popularity, traditional television is becoming a thing of the past—and so are the commercials we grew up with. Marketing experts have had to develop creative ways to break into streaming and OTT (over-the-top) advertising in bypassing commercials altogether.
OTT advertising allows marketers the chance to connect with audiences through their streaming services like Netflix, Hulu, Disney, and more. OTT advertising allows marketers to connect with and engage with new audiences who have become unreachable through traditional television commercials.
Stay up-to-date with the latest streaming services and OTT advertising techniques to find out how to get your business in front of your target audience. Read more about streaming services, how they continue to develop and how marketers can carve out a place for themselves among streaming services.

Alt Image Text

Fubo Faces ‘Uphill Challenge’ Suing Disney, Fox and WBD Over Sports Streaming Plans

Fubo's lawsuit against Disney, Fox and WBD claims anti-competitive practices over new sports streaming service.

Alt Image Text

Exclusive: ESPN Adds Athletes Unlimited Pro Basketball to Broadcast Roster

ESPN's multi-year renewal deal includes softball, volleyball and lacrosse.

Alt Image Text

Caitlin Clark Breaks NCAA Record With Assists From Peacock and State Farm

Peacock, State Farm and Nike were among the brands cheering on the women's basketball superstar.

Alt Image Text

Inside HBO’s Ice-Cold True Detective: Night Country Marketing Stunts

A look at True Detective: Night Country's innovative marketing campaign.

Alt Image Text

Netflix Returns to In-Person Upfront at New Venue

The Netflix Experience will take place May 16 at Pier59 Studios.

Alt Image Text

Exclusive: Prime Video Purrfectly Cures a Grumpy Cat in Latest Brand Spot

Prime Video brand spot cures a grumpy cat the day after the Super Bowl.

Alt Image Text

Disney+ Hopes Text-Based Super Bowl Ad Goes to Infinity and Beyond

Disney+'s text-based Super Bowl ad comes a month before Disney rolls out its full Hulu and Disney+ integration.

Alt Image Text

FX and Hulu Try to Win Super Bowl With Colossal Shōgun Ad

The companies are betting big on the upcoming series.

Alt Image Text

Inside Pluto TV’s First Super Bowl Appearance

Pluto TV's first Super Bowl ad launches a months-long marketing campaign and brand refresh.

Alt Image Text

Disney Launching Standalone ESPN Streamer Following Surprise Combined Sports Service

The streaming service is in addition to the sports-only venture with Fox and WBD.

Alt Image Text

When Regional Goes National: Streaming Service Zeam Launches During the Super Bowl

John Stamos personalizes spots for numerous regional markets in campaign from Known.

Alt Image Text

Fox CEO Answers Your Burning Questions About New Sports Streamer

ESPN, Fox and WBD are launching a new sports streaming service, and Lachlan Murdoch is explaining everything.

Alt Image Text

Animal Planet’s Puppy Bowl Celebrates 20 Years With a Dogpile of Marketing Partners

Exclusive: Best Friends Animal Society, Wag! and the NFLPA are among new brand partnerships.

Alt Image Text

Why ESPN, Fox and Warner Bros. Discovery Teamed Up for New Sports Streaming Service

ESPN, Fox and WBD's combined sports streamer will be available for Max, Hulu and ESPN+ subscribers.

Alt Image Text

Netflix Books Expedia for First Global Ad Partnership

Netflix and Expedia are teaming for the streamer's first global ad partnership.