Exclusive: Disney Adds Ally, CarMax as NWSL Sponsors as Season Kicks Off
This is the first year of a new $240 million media rights deal for women's soccer.
ESPN, Fox and WBD’s Sports Streamer Snags Former Apple Exec as CEO
ESPN, Fox and WBD have named Pete Distad as CEO of their sports streamer.
CBS, WBD ‘Essentially Sold Out’ Men’s March Madness Ads in Biggest Year Yet
CBS and WBD have huge year for Men's March Madness ads sales.
How a Team of Women Pulled Off Tubi’s Groundbreaking WNBPA Documentary
Presented by Puma, Shattered Glass highlights four WNBA MVPs.
Exclusive: NWSL Tells Fans to ‘Keep Up’ Ahead of 2024 Season in New Creative
The new NWSL campaign comes from agency Cartwright.
Hot List: The Year’s Most Applauded TV Shows, People and Networks
Buzzed-about animated series, revivals, late-night hosts and more.
Channing Dungey Is ADWEEK’s 2024 TV Executive of the Year
The chairman of Warner Bros. Television Group is delivering strong results.
Inside SXSW 2024 Brand Activations: Prime Video, Paramount+, Delta and More
Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and conferences, takes over the capital city.
R/GA Is Making BBC Studios’ First U.S.-Focused Brand Campaign
The broadcaster is building its presence and awareness across North America.
With Paramount’s Streaming Peaking, CEO Dismisses New Combined Sports Streamer
Paramount earnings call includes Paramount+ stats and CEO dismissing new sports streamer.
Tubi Brand Refresh of New Logo, Colors and Sound Is Not Tubi Ignored
Tubi is rolling out its first major design change since 2017.
Exclusive: ‘It’s So On’ in ESPN’s NWSL Brand Campaign
The creative for ESPN's NWSL campaign comes from agency Preacher.
Fubo Faces ‘Uphill Challenge’ Suing Disney, Fox and WBD Over Sports Streaming Plans
Fubo's lawsuit against Disney, Fox and WBD claims anti-competitive practices over new sports streaming service.
Exclusive: ESPN Adds Athletes Unlimited Pro Basketball to Broadcast Roster
ESPN's multi-year renewal deal includes softball, volleyball and lacrosse.
Caitlin Clark Breaks NCAA Record With Assists From Peacock and State Farm
Peacock, State Farm and Nike were among the brands cheering on the women's basketball superstar.