Instacart Teams Up With Peacock for First Streaming Partnership
A new 30-second creative spot highlights the partnership.
Fat Joe Is Bringing His Winning Record to ClashTV
The rapper spoke alongside CEO Jonathan Anastas at Adweek's NexTech.
Music Streamer Deezer Wants Listeners to ‘Live the Music’ in New Brand Platform
The accompanying campaign from BETC Paris promotes a new identity and app features.
NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal
The $240 million deal spans CBS Sports, ESPN, Prime Video and Scripps Sports.
Disney+ Adds 7 Million Subscribers as Bob Iger Highlights 4 Areas of Focus
Hulu and Disney+ will be integrated into a single experience following purchase news.
How Paramount+ Hit 63 Million Subscribers and Increased Revenue 61%
The company rolled out Paramount+ with Showtime and price increases in June.
Tubi Reaches 70 Million Monthly Active Users, 30% Revenue Growth
The news comes amid Fox's overall ad revenue dipping in the quarter.
Amazon Brings Streaming Advertising Capabilities to More Brands
With Sponsored TV, any company can showcase ads on Freevee, Twitch and Fire TV apps.
How the 2023 FIFA Women’s World Cup Grew Hispanic Audiences
Spanish-speaking countries' deep runs propelled viewership, despite time zone obstacles.
How Disney’s Goosebumps Campaign Took Over Spooky Season
Goosebumps, a new Disney+ and Hulu series, is traveling the country.
Everything You Need to Know About AMC+’s New Ad Tier
AMC+ ad tier launches at $4.99 per month.
Spotify and Roku Offering In-App TV Video Ads Is Music to a Marketer’s Ears
It's the first step toward the launch of Spotify's CTV partner network.
Tubi Takes Viewers Down the Rabbit Hole With AI-Powered Recommendations
Powered by ChatGPT-4, Rabbit AI comes with a new marketing campaign.
Amazon Adds Ads to Prime Video
Amazon adds ads to Prime Video, with an ad-free tier costing $2.99 per month.
Live Sports Coming to Max Under Bleacher Report Banner
Subscribers will have live MLB, NHL, NBA, Men's March Madness and U.S. Soccer on Oct. 5.