Springserve Partners With Protected Media to Cut Down on Video Ad Fraud and Fake Traffic

The partnership brings prebid and postbid verification to the mobile platform.

Apple Teases New Original Programming, Expanded Apple News Offering

But there are still no details on how much it will cost to watch its new shows this fall.

Marketers Continue to Lose Viewers by Disregarding Actionable CTAs

Otherwise your ad or post fades from memory.

European Music App XITE Expands to U.S., Hoping to Be the Next Spotify for Music Videos

It will soon roll out a premium, ad-free version.

Comcast Releases New Streaming Platform ‘Aggregator’ for Its Internet-Only Customers

The service, Xfinity Flex, will cost $5 per month.

Netflix’s Stephen Bruno Named MGM CMO Amid Streaming Giant’s Marketing Overhaul

Departure comes 2 weeks after Kelly Bennett announced his own exit.

As ‘Subscription Fatigue’ Sets In, the OTT Reckoning May Be Upon Us

Nearly half of consumers are frustrated by streaming overload, according to new survey.

Identity and Advanced TV Have Reshaped Video Advertising

It used to be about cutting time off content, but that’s changed.

Netflix Dissolves Entirety of Its Global Brand Marketing Team

CMO Kelly Bennett announced his departure from the streaming company earlier this month.

Stranger Things Teases the Best—and Scariest—Summer Ever in Season 3 Trailer

The third installment, set in 1985, debuts July 4.