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AT&T Completes DirecTV Spinoff to Private Equity Firm

Streaming & OTT

After 6 years, DirecTV is once again a standalone company.

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Amazon Prime Video Sets 2022 Premiere for Lord of the Rings Series

Streaming & OTT

Anticipated show based on J.R.R. Tolkien's books will arrive next September.

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Adweek Podcast—What Led to JWT’s Discrimination Case?

We're joined by Stephen Lepitak to discuss how agency J. Walter Thompson was hit with—and lost—a lawsuit about discriminating against men.

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Streaming the Olympics Shouldn’t Be This Tricky

Voice

NBC’s Peacock presents a challenging and ultimately disappointing user experience.

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Investigation Discovery Chief Henry Schleiff Stepping Down

Programming & Performance

Jason Sarlanis and Howard Lee will take on expanded leadership roles.

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NBCUniversal CEO Says Tokyo Olympics Will Be Profitable Despite ‘Bad Luck’

Sports Marketing

Day-and-date films and originals help Peacock clear 54 million sign-ups ahead of opening ceremony.

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Dave Bautista Takes Streaming Literally to Promote the Disney Bundle

Streaming & OTT

The Streamer looks to woo customers with a $13-a-month subscription.

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NBCU Says Time Spent on Digital Platforms Will Equal Linear By Late 2022

The company expects consumers to split time evenly between linear and digital.

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Television Industry Braces for a ‘Bumpy Road’ as Connected TV Scales Up

Measurement, fragmentation and rise of programmatic are all part of the growing pains.

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HBO Max Pa’lante’s Pop-up Promoting Romeo Santos Shows Is a Love Letter With Holograms

Experiential

The Santos promotion represents an extension of how PORTL’s hologram creations can be produced for entertainment and marketing.

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Peacock Gets an Olympic-Size Promotion a Year Later Than Expected

Sports Marketing

NBCUniversal hopes that games coverage will supersize streaming growth.

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Here’s Why You Might Have to Pay to Watch US Olympic Men’s Basketball

Streaming & OTT

Peacock is hoping to learn from a paywall experiment.

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Netflix Stunt Brings Horror Movie to Life on the Streets of Milan

The activation was run to promote A Classic Horror Story as part of the platform's Summer of Horror.

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Ted Lasso and US Soccer Team Up Ahead of Season 2 and Tokyo Olympics

Streaming & OTT

New episodes of Apple TV+ comedy premiere on July 23 as the Games kick off.

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Netflix Premieres an Alien Watch Party at the Olympics

The intergalactic spot, debuting Friday, is the streamer's second global brand campaign.