Netflix’s Global Content Ambitions Look a Lot Like Lupin
The streamer is focused on finding shows that perform locally and travel well.
Twitch Introduces Official Marketing Partners Program for /twitchgaming
Ally Bank, Chipotle are the first two brands to take part.
Netflix Pushes Into Ecommerce With Online Shop Selling Show-Specific Collections
The streamer is building out limited-edition product lines around its hit series.
Kevin Hart’s Die Hart Becomes Roku’s First-Ever Original Series Renewal
The comedy series, formerly on Quibi, has been picked up for Season 2.
Hulu Is Installing NYC Flower Sculptures and Donating to LGBTQ+ Groups for Pride Month
Diversity, Equity and Inclusion
The streaming service is extending its ‘Pride Never Stops’ campaign to amplify voices and support the queer community.
NBCUniversal Announces ‘Most Comprehensive’ Olympics Coverage Ever for Tokyo Games
Company will feature more than 7,000 hours of programming—assuming the event occurs as planned.
Paramount+ Rolls Out Ad-Supported Tier Priced at $4.99 Per Month
The ViacomCBS-owned service is adding 1,000 films to both its ad-free and ad-supported options on June 10.
Creative 100: TV and Streaming Innovators
Modern television's creative talents who rose to the occasion when audiences craved comfort, empathy and distraction.
Amber Ruffin Can’t Keep Her Ideas to Herself—and Late Night Will Never Be the Same
Her ‘goofy little playtime’ on Peacock has become the genre’s most exciting series.
We Spent a Day Watching HBO Max With Ads—and Here’s What We Found
Including a much lighter advertising load than expected.
Roku Debuts First Series From New Branded Content Studio
Presented by Walmart, the weekly show helps users find new shows to stream.
NBC Sports and Tunity Partner to Measure Tokyo Olympics Out-of-Home Viewership
NBCUniversal will report national OOH viewership in Olympic measurement for the first time.
HBO Max With Ads Debuts Today, Featuring More Than 35 Brands
Company looks to drive down ad load with a maximum of four minutes per hour
WarnerMedia and Discovery’s New Company Finally Has a Name
The merger is slated to close in mid-2022.
39% of Americans Added Streaming Subscriptions During the Pandemic
In a new Adweek-Morning Consult poll, 70% said that someone in their household subscribes to at least one platform.