This is a Profile

Quibi Faces Uncertain Future as Year 2 Advertising Talks Loom

Mediaweek

Nearly 6 months in, Quibi is still looking to find its groove.

This is a Profile

Spotify Gives Brands a Unique Look at Gen Z, Millennials in the US and Globally

The streaming service released its second annual Culture Next Trends Report.

This is a Profile

Chief Marketing Officer Chris Spadaccini Out at WarnerMedia Entertainment

Streaming & OTT

It’s the latest executive shake-up at the entertainment division.

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Paramount Network Plans Yet Another Rebrand and Name Change

Programming & Performance

The channel will be renamed to Paramount Movie Network next year.

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How Former W+K Executive Producer Sue Kim Got Her Brilliant Netflix Documentary Made

The Speed Cubers is a heartwarming, personal journey.

This is a Profile

HBO, Pop TV Win Top Awards at First-Ever Virtually Produced Emmys

Programming & Performance

Schitt's Creek, Watchmen and Succession won big at the first-ever virtually produced Emmys.

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NBCUniversal and Roku Finally Strike Deal to Bring Peacock to the Platform

Streaming & OTT

Roku and NBCUniversal's agreement comes after a months-long impasse had escalated less than a day earlier.

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Hulu’s Pen15 Takes Pandora Listeners Back to the 2000s With New Audio Campaign

The ads will run on the streaming service's popular aughts nostalgia stations.

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NBCU Threatens to Pull Apps From Roku Devices in Escalating Peacock Standoff

Streaming & OTT

The feud hinges on stalled negotiations to add the new streamer to Roku's platform.

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Seasonality Isn’t a Thing Anymore Thanks to the Pandemic

Brandweek

Audio trends are blurring as people stay home, says SiriusXM and Pandora CMO Denise Karkos at Brandweek.

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Why ViacomCBS Rebranded CBS All Access as Paramount+ and Not Paramount All Access

CBS All Access' name change to Paramount+ will give ViacomCBS a leg up in international markets, despite undoing six years of brand equity.

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Baby Yoda Is Front and Center in The Mandalorian Season 2 Trailer

Streaming & OTT

Hidden from The Mandalorian's original marketing campaign, Baby Yoda is front and center in the Season 2 trailer.

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CBS All Access Will Rebrand as Paramount+ Next Year

CBS All Access will rebrand to Paramount+ as part of the streaming service's overhaul and international expansion.

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HBO’s Watchmen Wins 4 TCA Awards, Including Program of the Year

Schitt’s Creek, Succession and The Last Dance were also honored.

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Amazon Rolls Out Augmented-Reality Shooter Game to Promote The Boys

Streaming & OTT

Brands are increasingly turning to AR, VR and even lifelike interactive avatars during quarantine.

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