E! News Debuts Twitter-Exclusive Livestreamed Show While You Were Streaming
It zooms in on the biggest series on television.
In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments
Two of the industry’s largest events for television advertising dedicated a great deal of time to the value of product placement.
Warner Bros. Discovery and Brightline Create 2 New Streaming Ad Formats for Upfront
Two new streaming offerings will launch on Discovery+ in Q4.
Rob Tuck on ‘the Elephant in the Room’ During The CW’s Upfront
The ad sales chief discusses why the network wouldn't ignore its potential transition period.
Jon Steinlauf on How Warner Bros. Discovery Pulled Off Its First Upfront Presentation
The ad sales chief explains the company's Premiere bundle and why sports is the new primetime.
Donna Speciale Won’t Dance Around the Importance of Hispanic Media at Univision Upfront
The ad sales chief talks about everything from Vix+ to that surprising salsa dance.
The Most Memorable Moments of 2022’s Upfront Week
From spectacle and salsa dancing to a Lizzo double feature.
Marianne Gambelli on Why Fox Opted for a Pre-Recorded Upfront
Plus, the state of early negotiations and how she’s selling Super Bowl 57.
2022 Upfront Week’s Most Biting Onstage Potshots
NBCUniversal, Fox, Univision, Disney and The CW taunted rivals during their respective events.
Reddit Releases Stranger Things Avatar Costumes Ahead of Season 4
The outfits will be available for a limited time.
Linda Yaccarino on Pulling Off a ‘Giant Reunion’ in NBCU’s Upfront Week Return
Plus, why she didn't consider changing upfront venues like some of her peers.
Paramount Spotlights Yellowstone Franchise, Attempts Live 60 Minutes at Upfront Event
The company tried to pack everything into an hour for its first in-person presentation since the Viacom-CBS merger.
Warner Bros Discovery Wants to Be as Big as the Broadcasters in First Upfront
The company explains how its WarnerMedia and Discovery portfolios will be combined—and sold.
Disney Showcases Marvel-ous Disney+ Offering at In-Person Upfront
The company touted the breadth and depth of its projects, and the streamer's upcoming ad-supported tier.
Jimmy Kimmel’s Funniest, Most Blistering 2022 Upfront Jokes
Targets included Fox, Netflix and Disney itself.