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Netflix’s Global Content Ambitions Look a Lot Like Lupin

Streaming & OTT

The streamer is focused on finding shows that perform locally and travel well.

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Twitch Introduces Official Marketing Partners Program for /twitchgaming

Ally Bank, Chipotle are the first two brands to take part.

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Netflix Pushes Into Ecommerce With Online Shop Selling Show-Specific Collections

Streaming & OTT

The streamer is building out limited-edition product lines around its hit series.

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Kevin Hart’s Die Hart Becomes Roku’s First-Ever Original Series Renewal

Connected TV

The comedy series, formerly on Quibi, has been picked up for Season 2.

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Hulu Is Installing NYC Flower Sculptures and Donating to LGBTQ+ Groups for Pride Month

Diversity, Equity and Inclusion

The streaming service is extending its ‘Pride Never Stops’ campaign to amplify voices and support the queer community.

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NBCUniversal Announces ‘Most Comprehensive’ Olympics Coverage Ever for Tokyo Games

Programming & Performance

Company will feature more than 7,000 hours of programming—assuming the event occurs as planned.

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Paramount+ Rolls Out Ad-Supported Tier Priced at $4.99 Per Month

The ViacomCBS-owned service is adding 1,000 films to both its ad-free and ad-supported options on June 10.

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Creative 100: TV and Streaming Innovators

Modern television's creative talents who rose to the occasion when audiences craved comfort, empathy and distraction.

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Amber Ruffin Can’t Keep Her Ideas to Herself—and Late Night Will Never Be the Same

Her ‘goofy little playtime’ on Peacock has become the genre’s most exciting series.

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We Spent a Day Watching HBO Max With Ads—and Here’s What We Found

Including a much lighter advertising load than expected.

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Roku Debuts First Series From New Branded Content Studio

Presented by Walmart, the weekly show helps users find new shows to stream.

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NBC Sports and Tunity Partner to Measure Tokyo Olympics Out-of-Home Viewership

NBCUniversal will report national OOH viewership in Olympic measurement for the first time.

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HBO Max With Ads Debuts Today, Featuring More Than 35 Brands

Company looks to drive down ad load with a maximum of four minutes per hour

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WarnerMedia and Discovery’s New Company Finally Has a Name

The merger is slated to close in mid-2022.

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39% of Americans Added Streaming Subscriptions During the Pandemic

In a new Adweek-Morning Consult poll, 70% said that someone in their household subscribes to at least one platform.