The Latest
The 2026 ADWEEK Innovator 50: Building Relevance for Tomorrow
Across agencies, brands, tech firms, and media companies, these leaders are moving at the speed of technological and cultural change.
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Darshan Kantak Joins Netflix as VP of Ads Platform
Kantak will have oversight of the advertising product, engineering, and data & insights teams.
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CTV Overtakes Cable in Political Ad Spend for the First Time in a Midterm
Political advertisers have spent a record $11.4 billion this midterm cycle, and CTV, now nearly double cable, took more than half of the new money.
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Netflix Confirms It’s Laying Off 6% of Staff
Netflix is cutting around 1,000 jobs.
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Smart TVs, Smarter Ads
This post was created in partnership with Google TV Smart TVs have transformed the advertising experience, paving the way for more relevant experiences without the disruptions of traditional commercials. During [...]
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Walmart Is Betting on MrBeast and Holiday Films To Fuel Its Streaming Business
Vizio's WatchFree+ has more than 45,000 movies and shows.
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Disney+ Gets Into Big Game, Will Stream Super Bowl 61
Disney+ joins ABC and ESPN in broadcasting Super Bowl 61.
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And the Emmys Go to… Prime Video
Television Academy strikes 6-year deal with Amazon streamer for Emmys.
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Mariska Hargitay Wins, Brands Got Involved Early, and More Emmys Takeaways
Hargitay, brands, and Taylor Swift win the 78th Emmys.
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Why Live Sports Is Marketing’s Biggest Growth Engine ft. NBCU CMO Jennifer Storms
When consumers have endless content choices, look to brand salience matters to get attention.
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Theo James and David Beckham Bring Stella Artois Into The Gentlemen Universe
‘The Gentlemen’s Serve’ is the first major campaign since Netflix and AB InBev signed their multi-year partnership.
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Ad-Supported Streaming Keeps Growing While Broadcast Falls
However, ad-supported TV viewership declined overall from the first quarter.
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Ticker: MS NOW Introduces Its Membership Subscription Program
ABC News Live is also introducing four new programs to its streaming lineup.
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CNN’s Free, Ad-Supported Channel Is Finding Success in Its First Year
CNN's Melody Taylor explains how CNN Headlines has found its audience.
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Twitch Names Former Google Exec Christine Cassis Chief Marketing Officer
The marketing executive aims to capitalize on the growing demand for live programming.
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