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Disney Extends Major League Baseball TV Rights to ESPN+ as Streaming Momentum Slows

TV Upfronts

Disney+ counted 103.6 million global subscribers at the end of the quarter.

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HBO Max to Release Friends Reunion a Year Later Than Planned

TV Upfronts

The pandemic-delayed special will debut May 27 on the WarnerMedia streamer.

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Former Quibi Shows, Rebranded as Roku Originals, Will Debut May 20 on Roku

TV Upfronts

The programs—30 of which will be available initially—will be a big part of the platform's upfront strategy.

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Adult Swim Dives Into Films Based on Hit Shows Like Aqua Teen Hunger Force

TV Upfronts

The movies are skipping theaters and going straight to video on demand.

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Hulu Promotes Scott Donaton to Head of Marketing

TV Upfronts

The former creative chief fills the role vacated by Pato Spagnoletto.

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Fox News’ 2021 Upfront Focuses on the Network’s Lighter Side—Including Streaming

TV Upfronts

Advertising clients are seeking out lifestyle and entertainment programming, Fox News' evp, ad sales Jeff Collins said.

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Rotten Tomatoes Pushes Into OTT With Live Streaming Channel on Roku

The Rotten Tomatoes Channel, an extension of NBCUniversal-owned brand, debuts today on Roku devices.

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How Sierra Space, a Rival of Elon Musk’s SpaceX, Built an Ad Strategy Around His SNL Debut

The commercial spaceflight underdog will run ads around the episode's YouTube clips.

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Roku’s Record Growth Continues in 2021 Ahead of Original Content Rollout

The connected TV company hit 53.6 million active accounts.

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NBCUniversal Unveils New Peacock Ad Format, Spotlight, as Platform Inventory Opens Up

Company focuses on streaming audience in its first NewFronts presentation since 2012.

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Ellen Digital Debuts 3 Fan-Focused ‘Super Brands’ at NewFronts

The media group unveiled Smile, Bubble and Sage during its presentation.

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Spanish-Language Estrella Media’s Rebirth Is Driven by Streaming News

The media company is relying on quicker news flashes, younger anchors and more hashtagging.

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Paramount+ Debut Lifts ViacomCBS’ Total Streaming Subscribers to 36 Million

Company will ramp up original programming on the streamer, with one new movie per week in 2022.

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NBC Olympics, Twitch Team Up on 150+ Hours of Content From Tokyo 2020

The partnership joins existing pacts with NowThis, Snapchat, Twitter.

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Fox Isn’t Upset About Losing Thursday Night Football to Amazon

The broadcaster is doubling down on Sunday football and sports betting