Exclusive: NWSL Tells Fans to 'Keep Up' Ahead of 2024 Season in New Creative

The campaign comes from agency Cartwright

The NWSL is back, and it wants fans to know it.

Ahead of this weekend’s season kickoff, the National Women’s Soccer League unveiled the latest iteration of its “We Play Here” sports marketing campaign with the new 60-second spot,“Keep Up.”

From agency Cartwright, “Keep Up” debuts today on paid TV, digital and social properties, the league’s new direct-to-consumer property and inside club stadiums once play begins.

“Run with us. We control the pace. From kickoff to equalizers, the 90th minute, PK after PK.

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