Roku’s Record Growth Continues in 2021 Ahead of Original Content Rollout
The connected TV company hit 53.6 million active accounts.
Connected TV Drives Massive Growth in Digital Video Spend
Advertisers spent an average of $20 million on CTV, last year.
Vizio Rolls Out Personalized Content Initiative in NewFronts Debut
The data-informed programming arm pairs first-party data with content partners.
Samsung Ads Debuts 3 New Ad Offerings, Boosts Samsung TV Plus Experience
The company is relying on the strength of its AVOD offering to lure NewFronts buyers.
Roku Touts OneView, Original Shows and Streaming’s Power at NewFronts Event
Roku is highlighting five key offerings this NewFront to move dollars from linear to streaming.
Crackle Announces Redesign and New AVOD Service
The streamer’s growth strategy includes a slate of originals, new distribution platforms and a loyalty program for superfans.
FuboTV Pitches World Cup and Ad Targeting at NewFronts
FuboTV pitches World Cup coverage and a LiveRamp partnership in its NewFronts show.
Roku Yanks YouTube TV App as Dispute With Google Escalates
Roku removed the YouTube TV app from its channel store Friday morning when the carriage agreement between the two companies expired.
Connected TV Players Prepare to Aggressively Court Linear Ad Dollars at NewFronts
Following 'a dramatic shift' in viewing habits during the pandemic, the digital platforms are ready to pounce.
Magnite Closes Billion-Dollar SpotX Deal
The acquisition has closed following U.S. government approval from the DoJ.
As Sports Return, Disney-Owned Platforms Prepare to Play Ball
Disney’s head of ad sales on the opportunity its sports lineup presents for marketers.
Vizio’s Inscape Data Will Be Exclusively Available in Verizon Media’s DSP
Vizio's Inscape data will be exclusively available in Verizon Media's DSP, marking another connected TV platform's move to boost the value of their data.
Roku’s Ad Chief Addresses Misconceptions About OTT
Ahead of the NewFronts, the streaming media provider touts the virtues of planning, buying and measuring on the platform.
The Modern Media Mix Has Changed How Media Buyers Approach Their Game
The pandemic and shifting viewing habits have altered how budgets are allocated.