How the Pandemic Accelerated a Transformation Across Connected TV
The Covid-19 pandemic accelerated ad spend as brands gravitated to the space.
Roku Expands Measurement Program to Track Ad Performance Across Screens
Roku's expanding its measurement program to help advertisers track performance across screens.
Scripps’ OTT News Network Newsy Heads to Linear TV This Fall
The planned expansion comes as the company is leaning into cord-cutting and free TV.
Industry Moves Ever-Closer to a Single Cross-Media Measurement Solution
Kantar and Ipsos have been named as partners on the project, with the solution to be unveiled mid-April.
Univision Debuts PrendeTV, a Free Streamer for US Hispanics
It's the first big project from the network's new owners and executive team.
What Precision TV Targeting Meant for This At-Home Fitness Brand
TV has always "performed" for brands.
Vizio’s IPO Reveals How It Wants to Take on Connected TV Giants
The smart TV manufacturer is focused on opportunities for recurring streaming ad revenue.
Roku Creates Branded Content Studio Following Record Ad Revenue
It will produce new creative ad formats and TV programming for marketers.
Roku Acquires This Old House as Part of an Expansive Content Strategy
Following Quibi deal, platform continues growing its original and exclusive offerings.
Streaming With the Enemy: How Connected TV Rivals Learned to Work Together
Competitors like Roku and Amazon Fire TV are recognizing the value of scale for their content channels.
March Madness Fans Can Shoot Virtual Hoops in Roku, TurboTax Teamup
Partnership includes an immersive Snapchat AR lens and other basketball content.
HBO Max Launches Pa’lante Initiative to Amplify Latinx Voices
WarnerMedia's new vertical aims to bolster 'culturally relevant programming.'
Crackle Plus Will Sell Plex’s US Advertising Inventory in Expanded Deal
The direct ad sales agreement comes ahead of this year's NewFronts.
WarnerMedia and CBS Line Up Record March Madness Ad Revenue Following Covid Cancellation
'This is the best year we've ever had,' topping 2019's $910 million windfall.
YouTube, Already a Connected TV Titan, Looks to Grow Even Further
Today, TV represents YouTube’s fastest-growing experience for users.