Read the latest news on connected TV from our team of industry experts at Adweek. 

Smart TV allows users to connect with the internet and stream their favorite programs. Of course, this has drastically affected the world of television advertising, but at the same time, it has also opened a new door. The pathway to connected TV advertising has been in the works for years, but like all technology, it changes rapidly.

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Exclusive: Amazon to Sunset Freevee, Streamlining Its Ad and Product Efforts

Amazon's ad-supported TV app, Freevee, has become redundant following the introduction of ads to Prime Video.

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Here’s What to Know About Walmart Buying Vizio, According to Experts

Walmart purchased Vizio, giving it even more options in CTV advertising.

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Disney+ Hopes Text-Based Super Bowl Ad Goes to Infinity and Beyond

Disney+'s text-based Super Bowl ad comes a month before Disney rolls out its full Hulu and Disney+ integration.

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FX and Hulu Try to Win Super Bowl With Colossal Shōgun Ad

The companies are betting big on the upcoming series.

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Why Edward Norton Thinks Ad-Supported Streaming Metrics Will Influence Programming Decisions

At Adweek’s Big Game Brunch in Las Vegas, Norton and PepsiCo leader Kalen Thornton described how ad performance could impact entertainment programming. .

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Roku Hires Publicis Exec Jay Askinasi as New Ad Sales Head

Roku hires Publicis' Jay Askinasi as ad sales head, Disney's Christine Hong as global head of media revenue operations.

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The TV Streaming War Enters Its Messy Era

From bundling to licensing, the lines between streaming and linear continue to blur in 2024

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Exclusive: Inside Prime Video’s Ad Tier Pitch Deck to Media Buyers

Amazon Prime Video's ad tier will offer brands fixed CPM and preferred, guaranteed and sponsored deals.

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How to Design an Optimal Ad Pod to Improve Impact

Exclusive: FreeWheel's Viewer Experience Lab and MediaScience on crafting a viewer-first experience.

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Disney’s Clean Room Brand Activations Grew 573% in 2023

The clean room has generated 2,000 reports on behalf of brands since October 2021.

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NBCU’s New AI-Driven Ad Offering Looks to Bring Cross-Platform Targeting Precision

NBCU ad sales chief Mark Marshall previews AI-driven One Platform Total Audience ahead of CES.

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Prime Video Ad Tier CPMs ‘Far More’ Competitive Than Netflix’s at Launch

Amazon is in preliminary negotiations with ad buyers ahead of the launch of Prime Video with ads at the end of January.

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Samba TV AI Can Now Measure ROI From Product Placements and Sports Sponsorships

Samba TV's AI measures brand ROI from paid media, sports sponsorships and product placements.

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DTC and Digitally Native Brands Find Bright Spots in Linear TV

With a different audience and sometimes favorable pricing, the old medium is seeing new converts.

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Disney+’s Hulu Merger Delivering ‘Better Than Expected Metrics’ for Advertisers

Disney's global advertising president talks Disney+'s Hulu integration.