Smart TV allows users to connect with the internet and stream their favorite programs. Of course, this has drastically affected the world of television advertising, but at the same time, it has also opened a new door. The pathway to connected TV advertising has been in the works for years, but like all technology, it changes rapidly. Follow along with the latest updates in connected TV and connected TV advertising to reach new audiences in different ways. As the world continues to stream through connected TV, new opportunities for marketing and advertising growth pop up every day. Make sure your brand is ahead of the curve with the most recent updates and insider knowledge.
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Roku City Comes to Life to Highlight Expanded Best Buy Partnership at First SXSW Pop-Up

By Shannon Miller

 

The whimsy of its famed screensaver comes to life to showcase expanded Best Buy partnership.

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Amazon Prime Facilitates Self-Discovery Through Shopping in Olivia Wilde-Directed Short

By Sara Century

 

Taking notes from the artists and creatives of yesteryear can ignite the unique thinkers of the next generation. Channeling the sense of joy that can come from identifying with trailblazers [...]

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Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows

By Catherine Perloff

 

New research from GumGum coincides with mounting pressure from buyers for more transparency ahead of upfront season.

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Spectrum Is Helping Smaller Brands Make AI-Generated TV Commercials

By Patrick Kulp

 

The cable giant sees AI as a way to lure brands without the means to advertise otherwise.

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The Speed of Culture Podcast: Inside the Shift to CTV

By Adweek Staff

 

LG Ad Solutions CMO Tony Marlow on the marketing benefits of connected TV.

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Roku Media Chief Charlie Collier Outlines Priorities as Streaming Growth Continues

By Mollie Cahillane

 

The company's AVOD service now reaches 100 million people.

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Tubi Goes for Most Viral Super Bowl Moment With Prank Ad

By Mollie Cahillane

 

A surprise 15-second spot designed to make viewers go WTF.

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Here’s How You Can Stream Super Bowl 57

By Mollie Cahillane

 

Cord-cutters can watch Sunday’s Big Game on Fox digital platforms and NFL+.

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NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

By Catherine Perloff

 

The product is designed to be akin to Google and Facebook ad managers, the traditional domains for performance marketers.

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Roku and DoorDash Deliver Shoppable Ad Experiences Ahead of Super Bowl

By Mollie Cahillane

 

The multi-year deal includes six months of free DashPass.

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Havas Media Taps FreeWheel to Help Scale CTV Campaigns

By Mollie Cahillane

 

It’s the Comcast company’s first agency SSP partnership for premium video.

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Roku Is Riding Original Content and AVOD Waves Into 2023

By Mollie Cahillane

 

The platform transitioned from short-form originals to full features as ad-supported content exploded.

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Paramount Advertising Looks to Scale Identity on CTV With Unified ID 2.0

By Bill Bradley

 

The company is the latest supporter of the cookie-less identifier.

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Roku Partners With 3 Leading CPG Brands in Further Originals Push

By Mollie Cahillane

 

Coca-Cola, Henkel and Scotts have all partnered with the CTV platform.

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Closing the Gap Between Ad Buyers and Publishers in Connected TV

By Alexandra Bower

 

CTV is poised to offer the kind of attribution advertisers are used to seeing from Facebook and Google.

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