The Challenges of Audience Measurement, From Comscore’s Point of View
Small panels don't work anymore.
NBCU and Target Partner to Elevate BIPOC Filmmakers With Scene in Color Series
Three filmmakers will showcase their short films and receive script deals with the network.
British Broadcasters Adopt NBC Universal’s Unified Advertising Metric CFlight
ITV, Sky and Channel 4 will now adopt the campaign measurement tool.
WarnerMedia First Media Company to Join Comscore’s Addressable TV Measurement Trial
It's the inaugural national addressability test across multiple MVPD and CTV providers.
Kevin Hart’s Die Hart Becomes Roku’s First-Ever Original Series Renewal
The comedy series, formerly on Quibi, has been picked up for Season 2.
Roku Debuts First Series From New Branded Content Studio
Presented by Walmart, the weekly show helps users find new shows to stream.
39% of Americans Added Streaming Subscriptions During the Pandemic
In a new Adweek-Morning Consult poll, 70% said that someone in their household subscribes to at least one platform.
Disney’s Rita Ferro on Requiring Multicultural Ad Buys and Why the Oscars Will Bounce Back
Plus, her top priorities in this year’s upfront negotiations.
Buyers Share Their Top Priorities in a Permanently Changed Upfronts Season
Marketers prepare to adjust their media mix following shifting consumer views.
Former Quibi Shows, Rebranded as Roku Originals, Will Debut May 20 on Roku
The programs—30 of which will be available initially—will be a big part of the platform's upfront strategy.
Magnite Centers Future on CTV Following $60 Million Q1
Magnite, which just bought SpotX, pins its hopes on CTV following $60 million in the first quarter of 2021.
Why Networks Don’t Prioritize Programmatic as They Move Into Streaming
TV’s old guard still values upfront commitments over the real-time nature of programmatic.
Most People Plan to Watch the Summer Olympics Live, But Around 1 in 5 Haven’t Yet Decided
A new Adweek-Morning Consult poll showed 53% are interested in the Games.