The Latest
When CTV Delivers an Ad, Who’s Actually Watching?
This post was created in partnership with Viant An ad can reach the right screen and still miss the person watching it. So, how can marketers tell which ads earn [...]
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Marketers, You Have 9 Minutes to Earn Attention
This post was created in partnership with Viant As TV and streaming audiences become increasingly fragmented, understanding what happens between an ad being served and a viewer paying attention is [...]
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Factor Serves Up a GLP-1 Meal Plan in New Serena Williams Ad Spot
The meal kit brand’s “Let’s Eat Real” campaign depicts the tennis star preparing for the US Open.
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Walmart Boosts Full-Year Guidance Following 38% Ads Growth
The company raised its guidance on sales and earnings Thursday, after reporting a booming ecommerce business, high profit growth, and tailwinds from tariff refunds totaling $2.9 billion.
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CNN’s Free, Ad-Supported Channel Is Finding Success in Its First Year
CNN's Melody Taylor explains how CNN Headlines has found its audience.
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Nielsen’s $2B DoubleVerify Deal Puts Ad Measurement Independence to the Test
Consolidation could strengthen independent measurement, but it’s also raising concerns about who gets to be the arbiter of truth.
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Walmart Closes Vibe.co Acquisition, Signaling a Big Push Into Ad-Supported Streaming to Compete With Amazon
The retailer reportedly paid $1.4 billion for the startup.
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IP-Based CTV Targeting Fails 3 In Every 4 Times, New Research Finds
The reliability of IP-based identity mapping is under increasing scrutiny.
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Liquid I.V. Weaves Spider-Man Into Its Growing Entertainment Strategy
The Unilever brand’s Spider-Man: Brand New Day partnership combines film, TV, retail, and experiential.
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Mariska Hargitay Brings Law and Order as Host of 78th Emmy Awards
When it comes to hosting the Emmys, Olivia Benson is on the case!
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LiveRamp Launches Brand Campaign on Netflix as Publicis Deal Fuels Scrutiny of its Neutrality
LiveRamp is pitching itself as a trustworthy foundation for AI marketing as ad industry players cast doubt on its ability to remain neutral under Publicis’ ownership.
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How The Bear Helped Cook Up New Ad Interest in Disney Shows
The Bear's final season sold out its sponsorships, but its influence goes well beyond the TV screen for FX and Disney.
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The Future of TV Is Connected
This post was created in partnership with Philo As streaming audiences splinter and platforms consolidate, some players are making an ambitious bet: that the future of TV looks a little [...]
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A Playbook for Marketers That Puts the Spotlight on the Culture Economy
This post was created in partnership with TelevisaUnivision Consumer behavior is being shaped by cultural moments, and brands must leverage this cultural economy to stay relevant and drive results. During [...]
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Roku’s New Ad Chief Reveals How He’ll Steal Search and Social Budgets, Amid Looming Fox Acquisition
Patrick Harris is going after the performance dollars that usually go to Google and Meta.
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