Charlie Collier, Roku’s president of media, has made his two biggest hires since joining the connected TV company in 2022.
Current CEO of Publicis Media’s PMX U.S., Jay Askinasi, will join Roku in an executive role, a person familiar with the matter confirmed to ADWEEK. In addition, Roku has hired Christine Hong as its new global head of media revenue operations.
Contrary to other reports, Askinasi’s appointment is not a replacement for Alison Levin, Roku’s former head of advertising, who departed last year for NBCUniversal.
Instead, Askinasi will serve as global head of media revenue and growth, a new role larger than the ad sales chief vacancy left by Levine.
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