Paramount Network Plans Yet Another Rebrand and Name Change
The channel will be renamed to Paramount Movie Network next year.
Remotely Produced Emmys Hit Another Record Ratings Low
The Emmys lost 25% of its audience from last year in the coveted adults 18-49 demo.
HBO, Pop TV Win Top Awards at First-Ever Virtually Produced Emmys
Schitt's Creek, Watchmen and Succession won big at the first-ever virtually produced Emmys.
Buyers Navigate Makeshift Broadcast Schedules to Set Their Fall TV Buys
The biggest shows aren’t ready, but advertisers need their Q4 impressions.
Anything Really Could Happen at the First-Ever Virtual Emmys
The first-ever virtual ceremony, airing Sunday at 8 p.m. ET on ABC, looks to break out of the awards show mold.
AMC Networks Continues Walking Dead Platform Expansion With Twitch Channel
A Walking Dead-dedicated Twitch channel, called TWDUniverse, will roll out Sunday, enabling fans to livestream original programming created exclusively for the platform.
NBCU Moves Past Campaign Outcome Guarantees to Measure Marketers’ Total Investment Impact
NBCUniversal is taking performance-outcome guarantees to another level, introducing a new tool that gives brands the ability to understand the impact of their overall NBCU media spend on total sales, not just a single campaign.
The Election Is a Horror Show in Full Frontal With Samantha Bee’s New Campaign
TBS' new campaign for Full Frontal With Samantha Bee's election coverage spoofs classic horror flicks.
USA and Syfy Chief Chris McCumber Is Leaving NBCUniversal After 2 Decades
Chris McCumber, president of USA Network and Syfy, is exiting after nearly two decades at the company, he said today.
Big Ten College Football Will Start Next Month After All, Boosting Fall TV Inventory
The Big Ten reversed course and will start its college football season next month, boosting fall TV inventory for marketers.
Linear TV Ad Revenue, Muffled by Covid-19, Projected to Dip 16% in 2020
The second quarter of 2020 was national TV ad sales' worst quarter on record, according to Magna.
HBO’s Watchmen Wins 4 TCA Awards, Including Program of the Year
Schitt’s Creek, Succession and The Last Dance were also honored.
Showtime’s The Comey Rule Hopes to Join ‘National Conversation’ Ahead of Election
Showtime's The Comey Rule was initially going to air after the election, but an earlier debut allows for a "national conversation."
The NFL Returns, Giving Struggling Networks a $5 Billion Ad Revenue Lifeline
The NFL kicks off its season tonight—and is throwing struggling networks an ad revenue lifeline that could be as much as $5 billion.
FX’s John Landgraf Talks Resuming Production and FX on Hulu’s Early Success
Post-shutdown filming has "gone the best we could have possibly hoped," said FX Networks chairman John Landgraf.
