Programming & Performance Freeform’s Tricia Melton Named CMO of New Warner Bros. Division Tricia Melton is leaving Freeform to become CMO of Warner Bros.' new global kids, young adults and classics division. Former Netflix Exec Tara Duncan Named Freeform President Former Netflix executive Tara Duncan has been named Freeform’s new president, succeeding Tom Ascheim, who left the network last month. With Live Sports on Hold, Broadcasters Have Dug Deep to Find Alternative Programming Since live sports were canceled two months ago, broadcasters have scrambled to fill their suddenly bare schedules with content to keep fans engaged. Fox Nabs First TV Season Win Among 18-49 Demo in 8 Years; CBS Remains No. 1 in Total Viewers Fox was the No. 1 network the season among adults 18-49 for the first time in eight years, while CBS was again the most-watched in total viewers. Sports-Starved Advertisers Flock to Turner Sports’ The Match Golf Sequel The sold-out telecast will air May 24 at 3 p.m. ET on TNT. Disney’s Streamers Are Lone Bright Spot in Quarter as It Takes $1.4 Billion Covid-19 Hit Disney saw a $1.4 billion income hit in the most recent quarter due to Covid-19 and said its streaming services are a lone bright spot. NBCU Reorganization Gives Cesar Conde News Oversight; Mark Lazarus Runs Entertainment NBCUniversal is putting Mark Lazarus in charge of all entertainment TV at the company while Cesar Conde will head up all news properties. Food, Home Focus Give Discovery a Ratings and Revenue Edge During Pandemic With networks devoted to food and home, Discovery Inc. is uniquely positioned among rivals to appeal to housebound consumers. Comedy Central Expands The Daily Show With Trevor Noah to 45 Minutes Comedy Central's The Daily Show With Trevor Noah is expanding from 30 minutes to 45 minutes, starting tonight. TV Watchers Settle Into a New Normal Amid Covid-19 as Viewership Levels Out Streaming and television time is beginning to level out as Americans adapt to their new normal amid the pandemic. 1 2 3 … 77 Next »