Read about the latest developments in programming performance to run the latest ads and implement the most effective digital marketing strategies moving forward. Find out what industry leaders and CMOs are doing, how programming performance is evaluated and improved. From design to tools to coding, find out how to optimize online marketing campaigns and strengthen programming performance.

The Latest

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    3 Quick Takeaways From the 2026 Emmy Nominations

    From Widow's Bay scaring up accolades to NBC's strategy, here are ADWEEK's Emmys takeaways.

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    Mariska Hargitay Brings Law and Order as Host of 78th Emmy Awards

    When it comes to hosting the Emmys, Olivia Benson is on the case!

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    NBCU Showcases New AI-Powered Ad Offerings Ahead of 2026 CES

    NBCU debuts new ad tools, including enhanced contextual targeting.

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    Inside BravoCon’s Wicked Changes After Two-Year Wait

    After skipping 2024, NBCUniversal's fan fest returns with more brands, stars, and streaming.

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    The Trade Desk Posts Q3 Gains With 85% of Clients Now on Kokai

    It seems as if clients are finally listening to the Trade Desk's messaging around its Kokai user interface. After a great deal of friction, 85% of clients are now using [...]

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    ‘It’s Pretty Surreal’: On Brand Winner Breaks Silence on Their Pitch Perfect Season

    NBC and Jimmy Fallon's advertising competition show crowns its first Innovator of the Year.

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    Gayle King to Depart CBS Mornings, According to Report

    King, who's been with CBS News since 2012, may have another role at the network.

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    The Trade Desk Taps Shopsense AI to Turn More of the Open Web Into Shoppable Ad Inventory

    A new deal with ShopSense AI lets buyers at The Trade Desk run sponsored product ads that match the context and content of the pages consumers are viewing.

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    Paramount CEO Memo Calls Mass Layoffs ‘Necessary’

    The company is planning on cutting around 2,000 roles overall.

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    NBC Reveals On Brand Billboard Contest Winner—and They Have the Perfect Name

    The winning entry for NBC's On Brand billboard design contest will be displayed in Los Angeles.

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    Paramount Skydance to Cut Roughly 1,000 Jobs This Week

    Paramount Skydance's cuts will happen on Wednesday.

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    From Bourbon to Birdies: What’s in the Daytime Emmys Gift Bags

    Several Daytime Emmys sponsors will provide a range of products and experiences for winners and guests.

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    The Trade Desk Execs Share New Details About How Sell-Side Solution OpenAds Will Work

    CEO Jeff Green admits the DSP is edging into sell-side territory, but says it’s for the benefit of all players in the adtech ecosystem

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    These Are the Five Most Interesting Moments From Google’s Adtech Remedies Hearings

    Over a two-week span, Judge Brinkema heard from expert witnesses to determine how to remedy Google's illegal monopoly in ad servers and ad exchanges.

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    Human Security’s New Tool Can Detect Bot Traffic on a Page in Real Time

    Unlike traditional approaches to identifying invalid traffic before or after campaigns run, Human’s new solution works in real-time on the page level to pinpoint bot activity.

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