Read about the latest developments in programming performance to run the latest ads and implement the most effective digital marketing strategies moving forward. Find out what industry leaders and CMOs are doing, how programming performance is evaluated and improved. From design to tools to coding, find out how to optimize online marketing campaigns and strengthen programming performance.

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CBS Reignites Fire Country Fandom Between Seasons With Livestream Music Events

Exclusive: The network is bringing country music performances to Fire Country fans.

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Why the Always Sunny Team Took a Shot at a Whiskey Brand

The Always Sunny in Philadelphia gang’s beverage brand leans into classic beer advertising.

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Roku and Coca-Cola Team Up to Bring Holiday Cheers

The beverage company will also arrive in Roku City.

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Instacart Teams Up With Peacock for First Streaming Partnership

A new 30-second creative spot highlights the partnership.

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NBCUniversal and Google Team Up for Macy’s Thanksgiving Day Parade Campaign

The campaign highlights Google Pixel 8’s AI-powered camera features as it shows how the Radio City Rockettes prepare for the Thanksgiving Day Parade.

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Jeff Probst Explains How Survivor Keeps on Surviving in a Changing TV Landscape

Survivor host Jeff Probst reflects on 45 seasons of TV.

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CBS Sets 2024 Primetime Schedule for Strike-Delayed Scripted Series

Tracker stays in the post-Super Bowl spot, Matlock and Poppa's House move to next season.

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NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal

The $240 million deal spans CBS Sports, ESPN, Prime Video and Scripps Sports.

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Disney+ Adds 7 Million Subscribers as Bob Iger Highlights 4 Areas of Focus

Hulu and Disney+ will be integrated into a single experience following purchase news.

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Alison Levin Surprisingly Exits Roku to Join NBCU’s Ad Sales Leadership

NBCUniversal also elevated Karen Kovacs to president of client partnerships.

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Warner Bros. Discovery Laments ‘Disappointing’ Linear TV Advertising Market

Warner Bros. Discovery gets candid about the linear TV advertising.

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How Paramount+ Hit 63 Million Subscribers and Increased Revenue 61%

The company rolled out Paramount+ with Showtime and price increases in June.

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Disney Officially Set to Purchase Comcast’s Remaining Hulu Stake

Disney set to purchase Comcast's 33% stake in Hulu for more than $8 billion.

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Paramount Launches CTV Solution for Programmatic Scalability and Efficiency

The new product, Conduit, directly integrates with major programmatic platforms.