Portrait of Bill Bradley

Bill Bradley

Bill Bradley is Adweek's deputy TV editor. Bill joined Adweek from Screen Rant in April, 2022. Before that, Bill spent 7 years at Huffington Post as entertainment editor.

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TelevisaUnivision Shakes Up Upfront With Non-Traditional Event, New Venue

TV Upfronts

TelevisaUnivision is back at the upfront with a new event and new venue.

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Here’s What to Know About Walmart Buying Vizio, According to Experts

Connected TV News

Walmart purchased Vizio, giving it even more options in CTV advertising.

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Fox Returns to Upfront With First Presentation Under New Ad Sales Chief

TV Upfronts

Fox returns to upfront with first presentation under new ad sales leader.

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Following Historic Super Bowl, Paramount Announces Hundreds of Layoffs

Programming & Performance

Paramount announces layoffs in memo from CEO Bob Bakish.

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Super Bowl 58 Breaks Viewership Records With Swift Rise in Ratings

Super Bowl Commercials

Super Bowl 58 was the most-watched telecast ever, reaching 123.7 million viewers across platforms.

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Adweek Podcast: The Biggest Moments of Super Bowl 58

Adweek Podcasts

Old Spice ad star Isaiah Mustafa and Ella CEO Erin Gallagher join our special Big Game recap episode.

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Disney+ Hopes Text-Based Super Bowl Ad Goes to Infinity and Beyond

Super Bowl Commercials

Disney+'s text-based Super Bowl ad comes a month before Disney rolls out its full Hulu and Disney+ integration.

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Why Nickelodeon’s Super Bowl Broadcast Was a ‘Sweet Victory’ For Paramount

Super Bowl Commercials

Nickelodeon's first Super Bowl broadcast was Sweet Victory for the Big Game.

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FX and Hulu Try to Win Super Bowl With Colossal Shōgun Ad

Super Bowl Commercials

The companies are betting big on the upcoming series.

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All the Movie Trailers From the 2024 Super Bowl

Super Bowl Commercials

We've rounded up all the movie trailers from the 2024 Super Bowl.