Portrait of Bill Bradley

Bill Bradley

Bill Bradley is Adweek's deputy TV editor. Bill joined Adweek from Screen Rant in April, 2022. Before that, Bill spent 7 years at Huffington Post as entertainment editor.

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CBS’ Summer Campaign for Ghosts Keeps Spirit of Show Alive During Hiatus

TV Upfronts

The new promotion includes in-person activations and a metaverse experience to die for.

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Rob Tuck on ‘the Elephant in the Room’ During The CW’s Upfront

TV Upfronts

The ad sales chief discusses why the network wouldn't ignore its potential transition period.

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Jo Ann Ross on Trying to Deliver Paramount’s First In-Person Upfront in 60 Minutes

TV Upfronts

The ad sales chief talks streaming, measurement and missing out on the Ghosts musical number.

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Jon Steinlauf on How Warner Bros. Discovery Pulled Off Its First Upfront Presentation

TV Upfronts

The ad sales chief explains the company's Premiere bundle and why sports is the new primetime.

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Rita Ferro on Disney+ Ads and How Jimmy Kimmel Made the Upfront Despite Getting Covid

TV Upfronts

Plus, the state of early negotiations and the art of perfecting the presentation flow .

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Donna Speciale Won’t Dance Around the Importance of Hispanic Media at Univision Upfront

TV Upfronts

The ad sales chief talks about everything from Vix+ to that surprising salsa dance.

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Marianne Gambelli on Why Fox Opted for a Pre-Recorded Upfront

TV Upfronts

Plus, the state of early negotiations and how she’s selling Super Bowl 57.

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Linda Yaccarino on Pulling Off a ‘Giant Reunion’ in NBCU’s Upfront Week Return

TV Upfronts

Plus, why she didn't consider changing upfront venues like some of her peers.

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Paramount Spotlights Yellowstone Franchise, Attempts Live 60 Minutes at Upfront Event

TV Upfronts

The company tried to pack everything into an hour for its first in-person presentation since the Viacom-CBS merger.

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CBS’ Fall Schedule Goes Heavy on Drama, Light on Comedy

TV Upfronts

The network brings on three new dramas and an adventurous reality show.