Bill Bradley
Bill Bradley is Adweek's deputy TV editor. Bill joined Adweek from Screen Rant in April, 2022. Before that, Bill spent 7 years at Huffington Post as entertainment editor.
Kendall Toole Explains Why You Don’t Quit in New Brand Video
Peloton's Kendall Toole participates in the latest Persevering Profile from sports nutrition brand Don't Quit.
Disney Maximizes Streaming With Surprise Disney+, Hulu and Max Bundle
Disney+, Max and Hulu team up for a surprising new bundle.
What to Expect From This Year’s Upfront, According to Buyers
Media buyers expect softer CPMs, a rise in women's sports and a streaming 'battleground' at the TV upfront.
What to Expect From Disney’s Upfront, According to Ad Sales Boss Rita Ferro
Ferro touts 'even better' results for Disney+Hulu merger and clarifies confusion over combined sports streamer.
Prime Video Gets New Interactive and Shoppable Ad Formats Ahead of Upfront
Amazon announces shoppable ad offerings that incorporate viewer remotes.
In Paramount’s Upfront Talks, Mergers Are More of a ‘Background Topic’
Paramount ad sales chief John Halley talks priorities and why Paramount is never going back to upfront week.
CBS Will Finally Debut Strike-Delayed Shows
CBS announced its 2024-2025 primetime schedule.
Paramount Partners With Mastercard and EDO to Enhance Measurement Transparency
Paramount wants to deliver outcome-based metrics across linear and digital.
NBCU Ad Sales Chief Ready for ‘Traditional’ Upfront, Explains BravoCon Delay
Mark Marshall hopes for 'no surprises' ahead of NBCUniversal's 2024 upfront event.
3 Big Takeaways From 20 Companies Shaping the Future of TV Advertising
IAB's NewFronts Main Stage featured 20 companies presenting on the future of TV advertising.