Bill Bradley is Adweek's deputy TV, Media and Sports editor. Bill joined Adweek from Screen Rant in April, 2022. Before that, Bill spent 7 years at Huffington Post as entertainment editor and reporter.
ExclusiveHallmark Gives Advertisers Early Holiday Gift: Outcomes-Based Measurement From iSpot
Hallmark teams up with iSpot for outcomes-based measurement at scale ahead of Countdown to Christmas.
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C-Suite Shocker: David Ellison Adds a Co-CEO for Merged Paramount-WBD
Ynon Kreiz will join the combined Paramount and WBD to lead alongside Ellison.
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2026 VMAs Was Taylor-Made for Big Viewership Boost, 51% Increase
The VMAs reached 8.4 million viewers, an 11-year high.
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Holy H-E-Double Hockey Sticks: Adobe Is Bringing AI to the NHL
NHL teams with Adobe as an Official Creative, Marketing, and AI Partner.
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Move Over, Taylor Swift. The Brands Are About to Spice Up the VMAs
The 2026 VMAs will have Bacardi, Spotify, and Dunkin' creating moments you donut want to miss.
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Michelob Ultra Shoots and Scores Multiyear NHL Partnership
The Anheuser-Busch brand becomes an official beer sponsor of the NHL in the US.
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TV Measurement Companies Comscore, iSpot, and VideoAmp Get New Vote of Confidence
US Joint Industry Committee re-certifies Comscore, iSpot, and VideoAmp for 2026-2028.
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Is Disney+ Adding Ads to Ad-Free Plans? Here’s What’s Really Happening.
ADWEEK got clarification on Disney+'s subscriber updates after misinformation spread online.
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Disney Continues Leadership Shifts With Streaming Shakeup
Disney names Adam Smith new DTC boss.
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Why the Fields Good Business Plan Is Anything But Cookie-Cutter
Co-founder Ashley Fields tapped into earned media to create a fully baked functional cookie launch.
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