Portrait of Bill Bradley

Bill Bradley is Adweek's deputy TV, Media and Sports editor. Bill joined Adweek from Screen Rant in April, 2022. Before that, Bill spent 7 years at Huffington Post as entertainment editor and reporter.

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2026 FIFA World Cup Provided a Big Kick to NBCU Ad Sales

Telemundo and Peacock benefited from Spanish-language World Cup rights with $224 million in ad revenue in Q3.

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Netflix Lowers Expected Ad Revenue After Slower Rollout of Capabilities

After previously targeting $3 billion in ad revenue, Netflix announced it's expected to hit $2.7 billion for the year.

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Jay-Z Reportedly Crazy in Love With Performing at Super Bowl 61 Halftime Show

The rapper's Roc Nation has had a deal with the NFL to produce the Super Bowl halftime since 2019.

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Clear Channel Taps Two Top TV Execs to Reprogram Outdoor Advertising

Dealroom

Univision's Wade Davis and former Paramount ads leader John Halley join Clear Channel C-suite

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Fox Expands Agentic Push With Eyes Set On TV Upfront Future

AI News

Fox adds new agentic agency partners, expands into linear buys, and looks ahead to upfront.

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The Chicago Bulls Logo Controversy Is Not What It Appears to Be

Social media is having a cow about the size of the Bulls logo vs. sponsor Plus500.

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How MLB Made an Urgent Pitch to Fans for the 2026 Playoffs

The MLB playoffs are seeing a ratings boost, and some of the credit likely goes to the league's 'No Time Like October' campaign.

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ADWEEK TV Advantage: The Playbook for Making a Successful NFL Ad

ADWEEK Advantage

Here's how to make a successful NFL ad, according to data.

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Jay Askinasi to Lead Skydance Ad Sales, WBD Ad Leaders Exit After Merger

TV Upfronts

Askinasi led ad sales for Paramount Skydance as CRO ahead of the WBD merger.

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