Refocusing on Brand in a Performance Era

Thu, May 30, 2024 1:00 PM ET

It’s a performance marketing world, and we’re just living in it. But despite what your budget might say, maintaining strong brand equity in the market is still the secret to success. And it’s the brands that are breaking the rules of traditional category growth that are winning in today’s market.

Uncover how to join their ranks by ensuring that brand awareness, health and experience are priorities in your marketing plan from leaders at Uber and Brandwatch. You’ll find out:

  • Why emotional connection with consumers and authenticity are mandatory, and how to leverage both
  • How to effectively break the fourth wall by making your social team the face of your brand
  • The brand health metrics that actually matter, and how to track them

See all upcoming ADWEEK webinars.

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Photo of the speaker, Jorie McLeod, in the webinar

Jorie McLeod

Global Social Lead, Intelligence & Operations, Uber

Photo of the speaker, Sarah O’Grady, in the webinar

Sarah O’Grady

SVP of Marketing, Cision/Brandwatch


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