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IAB Sets 2022 Hybrid NewFronts Date, Creates PlayFronts for Gaming Industry

The organization makes a return to in-person events.

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IAB Creates First Fall Marketplace for Digital Video and Connected TV Buyers

The four-day series also includes a podcast upfront and audience connect event.

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Why Networks Don’t Prioritize Programmatic as They Move Into Streaming

TV’s old guard still values upfront commitments over the real-time nature of programmatic.

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Digitas’ NewFronts Presentation Focused on Strength of Content Partnerships

Digitas moderated a NewFronts discussion on series Eat the Book, featuring Hello Sunshine, KitchenAid and author Tembi Locke.

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Roku’s Record Growth Continues in 2021 Ahead of Original Content Rollout

The connected TV company hit 53.6 million active accounts.

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NBCUniversal Unveils New Peacock Ad Format, Spotlight, as Platform Inventory Opens Up

Company focuses on streaming audience in its first NewFronts presentation since 2012.

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Ellen Digital Debuts 3 Fan-Focused ‘Super Brands’ at NewFronts

The media group unveiled Smile, Bubble and Sage during its presentation.

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In Its NewFronts Debut, Penske Media Flexes Its Enterprise Muscles

The publisher’s 23 brands have operated individually –– until now.

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Spanish-Language Estrella Media’s Rebirth Is Driven by Streaming News

The media company is relying on quicker news flashes, younger anchors and more hashtagging.

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What Is TikTok Selling? Cultural Relevance

The company says brands can turn success on the platform into profit.

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Meredith Bets Big on Video and Podcasts in NewFronts Presentation

The publisher now offers 15 podcasts and has seen listenership increase 55%.

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Twitter Announces New Content Partnerships at NewFronts

The company is partnering with NBC for the Olympics and more.

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BBC Global News Spotlights Importance of Brand Purpose and Trust at NewFronts

Many young consumers want corporations to take a stand.

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BuzzFeed Wants to Become an ‘Inspiration Engine,’ Influencing and Monetizing Consumers

The publisher hopes ecommerce and its newly doubled scale will ensure stability.

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Vice Media Group Wants to End Data Discrimination

Vice Media Group used its NewFront to introduce a new contextual targeting solution.