In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments
Two of the industry’s largest events for television advertising dedicated a great deal of time to the value of product placement.
Instagram Begins Testing NFT Sharing
A “handful” of U.S. creators will gain access this week.
YouTube and Google on How Brands Can Build Trust With the Diverse Creator Community
Experts shared key insights on how markets can foster lasting creative connections during the 2022 NewFronts.
The Most Memorable Moments from the 2022 NewFronts
From a big livestream glitch to Amy Poehler learning about Twitch.
How GSTV Helps Music Artists and Film Companies Reach 105 Million Americans
The gas station video display company presented at NewFronts for the third time this year.
WMX Unveils New Audience Storefront, Teases CTV Product at Its NewFront
The publisher also unveiled its slate of new, music-centric video content.
Vevo Cements Transformation Into Streaming Network
Once mostly known for music videos on YouTube, the company claims to be the world's largest FAST network.
Estrella, Canela, Nuestra.TV Tout Diverse Programming for Hispanic Audiences at NewFronts
'For every marketer seeking growth, the Hispanic consumer is the right place to be.'
The Recount Wants to Build a ‘More Inclusive Future for News’
The digital news organization expands its Twitch presence amid behind-the-scenes transition.
How Nielsen, Comscore, Samba TV and Innovid Measured Up at NewFronts
Fragmentation and a rise in streaming prove challenging for measurement.
Tastemade Announces a Fourth Network—Home—and a Partnership With iSpot
The digital video native is launching 27 new series in 2022.
Dotdash Meredith Highlights How Its 50-plus Titles Focus on Driving Action
This week’s 15-minute virtual presentation marked the company’s first as a merged entity.
Crackle Plus Sets Branded Content Studio, Reward Program, New FAST Channels
The AVOD service unveils more than 100 new originals during NewFronts presentation.
LG Ads Highlights Ad-Tech Offerings, ACR Data in NewFronts Debut
The company rebranded from Alphonso last year.
A+E Networks Tells Marketers Content Matters More Than ‘an Algorithm’
The global media company introduces a new FAST channel and cross-platform programming.