What Buyers Liked—and Didn’t Like—About the Virtual NewFronts

Buyers anonymously talked about what they liked—and didn’t like—about the 2020 Digital Content NewFronts.

All Eyes Are on Connected TV, but Advertising Is Just Not Simple to Buy

Connected TV is the hot new channel, but the different ways of buying it present significant hurdles for marketers.

How Should Marketers Approach Gaming?

There's a lot of buzz around gaming as people play more while they're stuck out home, but how do marketers approach such a unique medium?

3BlackDot Announces 2 New Shows at NewFronts Debut

The production studio behind the film Queen & Slim also specializes in connecting brands with gaming influencers.

The Most Memorable Moments From the 2020 NewFronts

We've rounded up the top NewFronts moments from the dozens of events at this year's virtual conference.

Triller, Complex Networks, Universal Music Group and Brands Team for ‘Cultural NewFronts’

Triller, Universal Music Group and Brands and Complex Networks are participating in a Nextfronts presentation for brand marketers.

The Challenges to Converged Media Buying Are Organizational, Says Xandr’s CRO

Xandr survey finds that half of all TV media-buying teams are still not unified.

TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

It announced new ways marketers can use the platform, such as branded effects and brand takeovers.

Do Consumers Care About the Difference Between Linear and Connected TV?

There's a lot of buzz in the industry around the different ways to watch TV, but does the average person really care what TV is called?

At NewFronts, Digitas Debuts Trailer for Documentary About Sexism in the Culinary Industry

The film is a tie-up with KitchenAid.