The Latest
EDO Strikes Back Against iSpot By Offering TV Intelligence Data For Free
Ahead of Upfronts, EDO is giving away data that other rivals charge for in a new move to undercut iSpot
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‘Letting Cam Be Cam’: How Brands Can Work With Athlete Creators Like Cam Newton
Cam Newton knows that he can command influence and attention. Now, he's making advertisers listen.
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Uproxx Makes Play for TV Ad Spend With TikTok-Ready Shows
Uproxx TV pitches advertisers on CTV reach and 'super creators.'
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3 Takeaways on the Future of TV Ads From the NewFronts Mainstage
The IAB NewFronts Mainstage featured ad-tech solutions and new content avenues for advertisers.
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At NewFronts, Meta Courts Madison Avenue Amid Legal and Layoff Woes
Meta unveiled a slew of new products, but the pitch was overshadowed by a spate of public setbacks.
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Yahoo Wants to Turn Your Inbox and Search History Into an Advertiser’s Dream
Yahoo Scout, the company's new AI engine, links its search, mail, and content products to give advertisers a clearer picture of what users want.
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Snap Says 63,000 Snaps Per Second Proves Its Ads Are Worth Your Attention
At NewFronts, Snapchat used a staggering engagement milestone to anchor a push into new brand and performance ad formats.
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Tubi’s New Ad Push: Exclusive Access Through Amazon DSP, New Interactive Formats
Tubi's new ad features, including Scene Sense, give brands the opportunity to display messaging that aligns with what’s on screen.
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Samsung Integration With Amazon Brings Shopping to Your TV Remote
Samsung NewFronts presentation showcases Amazon partnership and an AI-powered viewing experience.
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TikTok Pitches Advertisers at NewFronts a Year After Its Near-Ban and Sale
TikTok unveiled a slate of new ad formats as it looks to reassert itself with the brand community.
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The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled
Despite The Bachelorette being pulled, 'most advertisers' have put their spend back into other ABC programming.
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LG Makes Its Home Screen Premium Ad Real Estate at NewFronts
LG showcased a bevy of new offerings, including ad capabilities and content exclusives.
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Google Folds Gemini Deeper Into DV360 to Automate Media Planning and Buying
At its NewFronts event in Manhattan, Google unveiled a suite of updates to its popular ad buying platform.
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YouTube Launches Gemini-Powered Creator Partnerships With AI Matching
YouTube is positioning itself as a comprehensive operating system for creator marketing—a shift that could unseat third-party creator platforms.
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Scripps Bets Big on Women’s Sports for New Live Streaming Channel in Upfront Pitch
The Scripps Sports Network, a free, ad-supported streaming channel, will start with 100 live events across the year.
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