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Roku Rebrands Quibi Content as Roku Originals

NewFronts

The platform's new brand will also house its future original programming.

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YouTube Expands Select Sponsorship Program Ahead of NewFronts

NewFronts

The platform will open up quarterly seasonal advertising opportunities.

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IAB Sets Final 2021 NewFronts Schedule

This also marks the first year Hulu will not participate for the first time in the NewFronts' decade-long existence.

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Amazon, TikTok, Roku Among 2 Dozen Presenters Set for IAB’s 2021 NewFronts

First-timers at May's virtual event include Amazon and Vizio.

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Crackle Plus Will Sell Plex’s US Advertising Inventory in Expanded Deal

The direct ad sales agreement comes ahead of this year's NewFronts.

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Adweek’s (Virtual) TV Upfronts and NewFronts 2021 Calendar

Adweek's calendar features all the information you need to know about the 2021 upfront and NewFronts presentations.

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IAB Sets Virtual NewFronts 2021 Date, Extends Invitation to Linear TV

For the second year, it will be an online-only event.

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There’s No NewFronts West This Year, but the IAB Is Still Holding a Big Fall Industry Event

Next week's Reach Conference was borne out of agency conversations during the virutal NewFronts.

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What Buyers Liked—and Didn’t Like—About the Virtual NewFronts

Buyers anonymously talked about what they liked—and didn’t like—about the 2020 Digital Content NewFronts.

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All Eyes Are on Connected TV, but Advertising Is Just Not Simple to Buy

Connected TV is the hot new channel, but the different ways of buying it present significant hurdles for marketers.

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How Should Marketers Approach Gaming?

There's a lot of buzz around gaming as people play more while they're stuck out home, but how do marketers approach such a unique medium?

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3BlackDot Announces 2 New Shows at NewFronts Debut

The production studio behind the film Queen & Slim also specializes in connecting brands with gaming influencers.

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The Most Memorable Moments From the 2020 NewFronts

We've rounded up the top NewFronts moments from the dozens of events at this year's virtual conference.

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Triller, Complex Networks, Universal Music Group and Brands Team for ‘Cultural NewFronts’

Triller, Universal Music Group and Brands and Complex Networks are participating in a Nextfronts presentation for brand marketers.

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The Challenges to Converged Media Buying Are Organizational, Says Xandr’s CRO

Xandr survey finds that half of all TV media-buying teams are still not unified.